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In this episode I explore the benefits of content marketing rituals on LinkedIn and suggest the ways you can incorporate this into your own marketing team. Resources mentioned in this episode: Think Bespoke's Content Marketing Strategy Playbook https://thinkbespoke.com.au/product/content-marketing-strategy-playbook/ Keep Learning For specific LinkedIn tips and articles about the features discussed in this episode, please visit Think Bespoke's knowledge base articles. https://thinkbespoke.com.au/insights-blog-2/ Sign up to Karen's newsletter https://share.hsforms.com/1IJbsofhGQP-dVnPh6-dQMw3cymv Get a free preview of LinkedIn Profile Essentials https://thinkbespoke.com.au/linkedin-online-learning/ Learn more about Karen' LinkedIn Marketing Mentoring https://thinkbespoke.com.au/linkedin-marketing-mentoring
In this episode I explore what thought leadership can mean for you on LinkedIn. Whether you're responsible for managing your organisation's LinkedIn presence or you lead an organisation, this episode will provide some insights and inspiration to assist your LinkedIn journey. Keep Learning For specific LinkedIn tips and articles about the features discussed in this episode, please visit Think Bespoke's knowledge base articles. https://thinkbespoke.com.au/insights-blog-2/ Sign up to Karen's newsletter https://share.hsforms.com/1IJbsofhGQP-dVnPh6-dQMw3cymv Get a free preview of LinkedIn Profile Essentials https://thinkbespoke.com.au/linkedin-online-learning/ Learn more about Karen' LinkedIn Marketing Mentoring https://thinkbespoke.com.au/linkedin-marketing-mentoring
In this episode I explore the four steps involved in conducting a LinkedIn Content Marketing Audit and point you to the resources to help you do this. Resources mentioned in this episode: Kevin D. Turner for all of the recent changes on LinkedIn (profiles and pages) https://www.linkedin.com/in/president/ Michelle Raymond, Australia's LinkedIn Company Page expert https://www.linkedin.com/in/michellejraymond/ Keep Learning For specific LinkedIn tips and articles about the features discussed in this episode, please visit Think Bespoke's knowledge base articles. https://thinkbespoke.com.au/insights-blog-2/ Sign up to Karen's newsletter https://share.hsforms.com/1IJbsofhGQP-dVnPh6-dQMw3cymv Get a free preview of LinkedIn Profile Essentials https://thinkbespoke.com.au/linkedin-online-learning/ Learn more about Karen' LinkedIn Marketing Mentoring https://thinkbespoke.com.au/linkedin-marketing-mentoring
In this episode I explore the benefits of LinkedIn Profile networking rituals as a way to maximise your time on LinkedIn. I also provide a case study of a client who developed his own LinkedIn rituals. Tune in and learn how to take a more strategic and intentional approach to your LinkedIn efforts. Keep Learning For specific LinkedIn profile tips and articles about the features discussed in this episode, please visit Think Bespoke's knowledge base articles. https://thinkbespoke.com.au/insights-blog-2/ Sign up to Karen's newsletter https://share.hsforms.com/1IJbsofhGQP-dVnPh6-dQMw3cymv Get a free preview of LinkedIn Profile Essentials https://thinkbespoke.com.au/linkedin-online-learning/ Learn more about Karen' LinkedIn Marketing Mentoring https://thinkbespoke.com.au/linkedin-marketing-mentoring
In this episode I explore how to maximise LinkedIn private mode for your LinkedIn Profile to help you conduct research and remain hidden and private from other LinkedIn community members. There are a number of reasons to activate private mode on your LinkedIn profile, including: Research other LinkedIn profiles for some inspiration when updating yours Research potential talent for your organisation's current job vacancies Research your competitors Research potential clients Keep Learning For specific LinkedIn profile tips and articles about the features discussed in this episode, please visit Think Bespoke's knowledge base articles. https://thinkbespoke.com.au/insights-blog-2/ Sign up to Karen's newsletter https://share.hsforms.com/1IJbsofhGQP-dVnPh6-dQMw3cymv Get a free preview of LinkedIn Profile Essentials https://thinkbespoke.com.au/linkedin-online-learning/ Learn more about Karen' LinkedIn Marketing Mentoring https://thinkbespoke.com.au/linkedin-marketing-mentoring
In this episode I explore how to avoid the mistakes I commonly observe when reviewing people's LinkedIn profile. Tune into to learn what these seven mistakes are and how you can avoid or remedy them. Keep Learning For specific LinkedIn profile tips and articles about the features discussed in this episode, please visit Think Bespoke's knowledge base articles. https://thinkbespoke.com.au/insights-blog-2/ Sign up to Karen's newsletter https://share.hsforms.com/1IJbsofhGQP-dVnPh6-dQMw3cymv Get a free preview of LinkedIn Profile Essentials https://thinkbespoke.com.au/linkedin-online-learning/ Learn more about Karen' LinkedIn Marketing Mentoring https://thinkbespoke.com.au/linkedin-marketing-mentoring
In this episode I explore the six dimensions I train in my LinkedIn Marketing Mentoring program to help my clients develop their LinkedIn Profile Strategy. These dimensions include: 1. Decide Focus 2. Review Profile 3. Customise Newsfeed 4. Engage 5. Connect 6. Post Keep Learning For specific LinkedIn profile tips and articles about the features discussed in this episode, please visit Think Bespoke's knowledge base articles. https://thinkbespoke.com.au/insights-blog-2/ Sign up to Karen's newsletter https://share.hsforms.com/1IJbsofhGQP-dVnPh6-dQMw3cymv Get a free preview of LinkedIn Profile Essentials https://thinkbespoke.com.au/linkedin-online-learning/ Learn more about Karen' LinkedIn Marketing Mentoring https://thinkbespoke.com.au/linkedin-marketing-mentoring --- Send in a voice message: https://podcasters.spotify.com/pod/show/5minlinkedinmarketer/message
In this episode I explore why small business owners need a LinkedIn profile. If you are a coach, consultant or service provider in the professional services, you will learn a lot from these insights too. Keep Learning To learn more about how to develop a LinkedIn profile strategy please visit Think Bespoke's knowledge base articles. https://thinkbespoke.com.au/insights-blog-2/ Sign up to Karen's newsletter https://share.hsforms.com/1IJbsofhGQP-dVnPh6-dQMw3cymv Get a free preview of LinkedIn Profile Essentials https://thinkbespoke.com.au/linkedin-online-learning/ Learn more about Karen' LinkedIn Marketing Mentoring https://thinkbespoke.com.au/linkedin-marketing-mentoring --- Send in a voice message: https://podcasters.spotify.com/pod/show/5minlinkedinmarketer/message
In this episode I explore how to create a Board ready LinkedIn profile. If you are seeking Board Roles or you are a senior leader wishing to quietly refresh your profile to see what's out there, these insights will help you maximise LinkedIn. Keep Learning For specific LinkedIn profile tips and articles about the features discussed in this episode, please visit Think Bespoke's knowledge base articles. https://thinkbespoke.com.au/insights-blog-2/ Sign up to Karen's newsletter https://share.hsforms.com/1IJbsofhGQP-dVnPh6-dQMw3cymv Get a free preview of LinkedIn Profile Essentials https://thinkbespoke.com.au/linkedin-online-learning/ Learn more about Karen' LinkedIn Marketing Mentoring https://thinkbespoke.com.au/linkedin-marketing-mentoring --- Send in a voice message: https://podcasters.spotify.com/pod/show/5minlinkedinmarketer/message
In this episode I explore the three steps involved with embracing and developing your personal brand, and suggest a series of questions to consider. 1. Managing the discomfort of personal branding Some of us think our work should speak for itself and we should not have to be active on LinkedIn. The world has changed and you do need to show up on LinkedIn and share your perspective from time to time. Questions I ask you to consider to help you navigate and develop your personal brand include: What makes you feel uncomfortable about personal branding? What are your values and how does this relate to your career? What are your short and medium term professional goals? What expertise would you like to share with others? Who do you identify as like-minded individuals? What in real life or online forums can you attend with these types of people? 2. Develop a Personal Branding Strategy Crafting a personal brand requires more than just an ad hoc approach – it demands a well-thought-out strategy. Once you've delved into the various factors shaping your brand, you must assess your commitment to maintaining a cohesive online presence anchored in a strategic content framework. This entails understanding the communities you aim to serve and identifying aspects of your personality that resonate with them and align with your comfort level in sharing. Questions to consider: What do you want to be known for in terms of your expertise? What do you want to be known for in terms of your professional approach? e.g. helpful, expert, etc What is your detailed client avatar / persona? What are the topic areas you assist your clients with? What are your perspectives on particular industry topics that interest current and potential clients? What other topics or issues do you care about that is/are relevant to your ideal client, and that you want to commentate on? 3. Taking risks with your personal brand While most of the insights I share focus on offering practical value in LinkedIn Marketing, this podcast episode and the Thought Starter category of articles on Think Bespoke's knowledge base offer more introspective pieces, and take me beyond my comfort zone to provoke deeper thoughts and discussions. Striking a balance between asserting my convictions and maintaining approachability is at the heart of personal branding. It's conceivable that a robust personal brand might alienate certain segments. This ongoing journey underscores the iterative nature of personal branding—a continuous process of refinement and adaptation. Resources mentioned in this episode: Karen's Substack: Confessions of an Ambivert https://karenhollenbach.substack.com/ Knowledge Base: Thought Starters category of articles: https://thinkbespoke.com.au/category/thought-starters/ Virtual LinkedIn Consults with Karen https://info.thinkbespoke.com.au/meetings/karenhollenbach/meeting-with-karen-hollenbach Sign up to Karen's newsletter https://share.hsforms.com/1IJbsofhGQP-dVnPh6-dQMw3cymv Get a free preview of LinkedIn Profile Essentials https://thinkbespoke.com.au/linkedin-online-learning/ Learn more about Karen' LinkedIn Marketing Mentoring https://thinkbespoke.com.au/linkedin-marketing-mentoring --- Send in a voice message: https://podcasters.spotify.com/pod/show/5minlinkedinmarketer/message
In this episode I explore how LinkedIn has changed in more recent years and what this means in terms of how I recommend you approach it. I discuss the trend of being vulnerable, the humble brag and provide suggestions for how I encourage Think Bespoke's clients to start more conversations and build stronger business relationships on LinkedIn, including: respond to invitations to connect with a conversational follow up message follow up face to face conversations with new contacts by inviting them to connect on LinkedIn react (e.g like, etc) to relevant posts and updates shared by colleagues comment when you can genuinely add value to the discussion share relevant and insightful content (e.g. useful articles you have read) and remember to stay focussed on your chosen topic areas I recommend you take the time to consider your plan for LinkedIn. An intentional and strategic approach will deliver greater results over time. Sign up to Karen's newsletter https://share.hsforms.com/1IJbsofhGQP-dVnPh6-dQMw3cymv Get a free preview of LinkedIn Profile Essentials https://thinkbespoke.com.au/linkedin-online-learning/ Learn more about Karen' LinkedIn Marketing Mentoring https://thinkbespoke.com.au/linkedin-marketing-mentoring --- Send in a voice message: https://podcasters.spotify.com/pod/show/5minlinkedinmarketer/message
Visit thinkbespoke.com.au for more LinkedIn Marketing tips. In this episode I explore changes LinkedIn has announced for the LinkedIn Profile feature called Creator Mode. This feature offers benefits for LinkedIn members with free accounts. In this episode I explore some of the features and benefits of Creator Mode including creator tools, link in bio and the recent change to choose Follow or Connect as the main CTA for other LinkedIn members visiting your profile for the first time. To read more about this feature visit Think Bespoke's knowledge base and read my articles about Creator Mode, LinkedIn Newsletters the link in your LinkedIn Profile intro card and my case study about running a LinkedIn Live. Resources mentioned in this episode: Sign up to Karen's newsletter https://share.hsforms.com/1IJbsofhGQP-dVnPh6-dQMw3cymv Get a free preview of LinkedIn Profile Essentials https://thinkbespoke.com.au/linkedin-online-learning/ Learn more about Karen' LinkedIn Marketing Mentoring https://thinkbespoke.com.au/linkedin-marketing-mentoring --- Send in a voice message: https://podcasters.spotify.com/pod/show/5minlinkedinmarketer/message
In this episode, Karen Hollenbach joins Deon and Gary to talk to candidates about how to optimise your LinkedIn profile. Karen is the founder of Think Bespoke, providing inclusive and equitable quality education and promote lifelong learning opportunities with their training resources. Karen's mission specialises in LinkedIn training, LinkedIn profile writing and LinkedIn marketing, and this conversation is a great example of that value.LinkedIn: https://www.linkedin.com/in/karenhollenbach/
In this episode, I'm chatting with the wonderful Karen Hollenbach, an independent LinkedIn Specialist Consultant, Educator, Writer & Speaker. I speak with so many business owners who are obsessed with Instagram and forget about the opportunities they could be tapping into on LinkedIn. I am guilty of it but today we are demystifying the world of LinkedIn! Karen offers a unique perspective to help individuals and organisations use LinkedIn better to achieve their professional goals. We chat about whether it is the right channel for every business and how to get started with 'putting yourself out there'. Karen shares her insights into thoughts on showing up meaningful and the importance of patience as well as leaning into what feels right. If you are curious about the world of LinkedIn, this one is for you! Think Bespoke website Karen Hollenbach LinkedIn Profile Karen Hollenbach on Substack - Confessions of an Ambivert LinkedIn Features on Think Bespoke's knowledge base: How to Browse LinkedIn Profiles Anonymously How to Maximise LinkedIn Private Mode How to Decide if LinkedIn Creator Mode is Right For You How to Write a Newsletter on LinkedIn
In this episode I share what I believe. At the start of most live training sessions I share this perspective because it's important to understand my philosophical approach to content marketing and business. It will help you decide if I am the right LinkedIn trainer for you! Resources I mention in this episode include The Voice to Parliament Handbook. Find out more here. Free LinkedIn Resources I also mention where you can access my free resources from Think Bespoke's website, which you can access here. Resources and services to help you navigate your LinkedIn presence: Content Marketing Strategy Playbook LinkedIn Company Page Follower Guide Professional Profile Checklist Sign up to my e-insights to get LinkedIn Marketing tips and exclusive subscriber offers delivered to your inbox. Visit Think Bespoke's website. LinkedIn Profile Essentials Online Course: Learn more here. LinkedIn Marketing Mentoring Program: Learn more here.
In this episode I share an excerpt of my recent LinkedIn Live that explored how to Develop a Content Marketing Strategy for LinkedIn. I explain why you need a Content Marketing Strategy and the 4 key steps involved in creating a content marketing strategy for your organisation, including: Know your focus for LinkedIn Have a manageable plan Be consistent Follow LinkedIn rituals This was a free Think Bespoke online training event and can be viewed via Think Bespoke's YouTube channel here. Resources and services to help you navigate your LinkedIn presence: Content Marketing Strategy Playbook LinkedIn Company Page Follower Guide Professional Profile Checklist Sign up to my e-insights to get LinkedIn Marketing tips and exclusive subscriber offers delivered to your inbox. Visit Think Bespoke's website. LinkedIn Profile Essentials Online Course: Learn more here. LinkedIn Marketing Mentoring Program: Learn more here.
In this episode I explore How to Develop a LinkedIn Profile Strategy and answer a listener question about How to Announce the Retirement of a CEO. Resources I mention in this episode include: 2022 LinkedIn and Edelman B2B Thought Leadership Impact Report Cal Newport, author of Digital Minimalism The long form blog on Think Bespoke's website, How to Develop a LinkedIn Profile Strategy. Resources and services to help you navigate your LinkedIn presence: Content Marketing Strategy Playbook LinkedIn Company Page Follower Guide Professional Profile Checklist Sign up to my e-insights to get LinkedIn Marketing tips and exclusive subscriber offers delivered to your inbox. Visit Think Bespoke's website. LinkedIn Profile Essentials Online Course: Learn more here. LinkedIn Marketing Mentoring Program: Learn more here.
Being laid off can be a traumatic experience, especially when it's not expected. In this week's episode, Sarah and Emma help you put your life back on track when you receive bad news and address the different things you need to do in order to get a job and thrive again.
A meet and greet interview is an informal job interview, which allows you to get to know the team and the role in a more relaxed setting. It is a great opportunity to ask questions that you may not have time for during the formal interview process. Preparing for this meeting will help put you at ease and allow you to put your best foot forward.In this week's episode, Sarah and Emma go through what a ‘meet and greet' interview is used for, if it means you've got the job, and some things you can think about in your preparation.
Have you ever gone for a job interview or started a new role and felt like a total fraud despite your accomplishments? This is called Imposter Syndrome, and it can make the job search even harder!In this week's episode, Sarah and Emma share their own experiences with Imposter Syndrome, discuss what the experts have to say, and provide some tips on how to quash that negative self talk.
You went to hand in your resignation, and your boss told you they will match your new salary and give you that title you've been after. You're so excited, and then reality sets in as you think about the decision you have to make – should you stay with your current employer or should you grab that new opportunity that was just dropped in front of you? In this week's episode, Sarah and Emma go through what is a counter offer? why would your company offer you one? and finally, but most importantly, should you take it?
In this episode I share the news from LinkedIn, via Jake Poses - Director of Product (Video, Creators, Events), that LinkedIn's providing a new way to share a series of swipeable photos and videos. This feature is current being offered to 1000s of LinkedIn Creators around the world and will be rolled out to LinkedIn members in Creator Mode in 'fall', which for Australian listeners, I'm assuming is September. We shall wait and see. Here's the update, shared via Think Bespoke's Company Page earlier today. https://www.linkedin.com/feed/update/urn:li:activity:6956008654957412352 Contact us at thinkbespoke.com.au LinkedIn Profile Essentials Online Course: Learn more at thinkbespoke.com.au/linkedin-online-learning LinkedIn Marketing Mentoring Program: Learn more at thinkbespoke.com.au/linkedin-marketing-mentoring Sign up to my e-insights to get LinkedIn Marketing tips and exclusive subscriber offers delivered to your inbox. thinkbespoke.com.au/think-bespokes-e-insights
In this episode I share my perspective on the LinkedIn Newsletter feature which was recently released for LinkedIn Pages. Resources I mention in this episode: Think Bespoke's LinkedIn Company Page Newsletter https://www.linkedin.com/pulse/how-attract-talent-build-your-influence-linkedin-think-bespoke/ How to Write a LinkedIn Newsletter https://thinkbespoke.com.au/2021/12/how-to-write-a-newsletter-on-linkedin.html Share your perspective I'd love your comments, thoughts and feedback on this episode. Please leave a message via this link https://anchor.fm/5minlinkedinmarketer or email me at hello@thinkbespoke.com.au and join the conversation. Questions can be related to this topic or others and may help form what I cover in future episodes. LinkedIn Profile Essentials Online Course: Learn more at https://thinkbespoke.com.au/linkedin-online-learning LinkedIn Marketing Mentoring Program: Learn more at https://thinkbespoke.com.au/linkedin-marketing-mentoring Sign up to my e-insights to get LinkedIn Marketing tips and exclusive subscriber offers delivered to your inbox. https://thinkbespoke.com.au/think-bespokes-e-insights
In this episode I share my recent experience with running my first LinkedIn Live via Think Bespoke's Showcase Page. This page services a niche market dedicated to professionals considering their career plans or in active job search. Also take a look at this blog from Think Bespoke's website: 10 Things I Learnt from Hosting My First LinkedIn Live. Share your perspective I'd love your comments, thoughts and feedback on this episode. Please leave a message via this link https://anchor.fm/5minlinkedinmarketer or email me at hello@thinkbespoke.com.au and join the conversation. Questions can be related to this topic or others and may help form what I cover in future episodes. LinkedIn Profile Essentials Online Course: Learn more at https://thinkbespoke.com.au/linkedin-online-learning LinkedIn Marketing Mentoring Program: Learn more at https://thinkbespoke.com.au/linkedin-marketing-mentoring Sign up to my e-insights to get LinkedIn Marketing tips and exclusive subscriber offers delivered to your inbox. https://thinkbespoke.com.au/think-bespokes-e-insights
In this episode I explore a number of key ways you can to maximise the About section of your LinkedIn Profile and provide some key dos and don'ts for writing this section of your profile. It's definitely the hardest section of your profile to write, so take the time you need to write this section. Here's my blog of an example of the 'call to actions' I mention in this episode. Also take a look at this blog from Think Bespoke's website: How to Write a LinkedIn Profile Summary (the About section). Share your perspective I'd love your comments, thoughts and feedback on this episode. Please leave a message via this link https://anchor.fm/5minlinkedinmarketer or email me at hello@thinkbespoke.com.au and join the conversation. Questions can be related to this topic or others and may help form what I cover in future episodes. LinkedIn Profile Essentials Online Course: Learn more at https://thinkbespoke.com.au/linkedin-online-learning LinkedIn Marketing Mentoring Program: Learn more at https://thinkbespoke.com.au/linkedin-marketing-mentoring Sign up to my e-insights to get LinkedIn Marketing tips and exclusive subscriber offers delivered to your inbox. https://thinkbespoke.com.au/think-bespokes-e-insights
In this episode I explore how to maximise the featured section of your LinkedIn Profile by considering your call to action and connecting your messaging from your Headline, Video Cover Story and About Sections of your profile. Read my article on Think Bespoke's blog. https://thinkbespoke.com.au/2020/08/how-to-use-the-featured-section-on-your-linkedin-profile.html Listen to my podcast episode. https://anchor.fm/5minlinkedinmarketer/episodes/10-The-LinkedIn-Profile-Featured-Section-LinkedIn-Marketing-Tips-eiqdbq/a-a1pvrn Share your perspective I'd love your comments, thoughts and feedback on this episode. Please leave a message via this link https://anchor.fm/5minlinkedinmarketer or email me at hello@thinkbespoke.com.au and join the conversation. Questions can be related to this topic or others and may help form what I cover in future episodes. LinkedIn Profile Essentials Online Course: Learn more at https://thinkbespoke.com.au/linkedin-online-learning LinkedIn Marketing Mentoring Program: Learn more at https://thinkbespoke.com.au/linkedin-marketing-mentoring Sign up to my e-insights to get LinkedIn Marketing tips and exclusive subscriber offers delivered to your inbox. https://thinkbespoke.com.au/think-bespokes-e-insights
In this episode I explore how to add a service page to your LinkedIn Profile. To learn more about this feature please read Think Bespoke's blog - How to Add a Service Page to Your LinkedIn Profile. Share your perspective I'd love your comments, thoughts and feedback on this episode. Please leave a message via this link https://anchor.fm/5minlinkedinmarketer or email me at hello@thinkbespoke.com.au and join the conversation. Questions can be related to this topic or others and may help form what I cover in future episodes. LinkedIn Profile Essentials Online Course: Learn more at https://thinkbespoke.com.au/linkedin-online-learning LinkedIn Marketing Mentoring Program: Learn more at https://thinkbespoke.com.au/linkedin-marketing-mentoring Sign up to my e-insights to get LinkedIn Marketing tips and exclusive subscriber offers delivered to your inbox. https://thinkbespoke.com.au/think-bespokes-e-insights
In this episode I explore what what LinkedIn Creator Mode is and provide key information to help you decide if this feature is right for you or the leaders of your organisation. If you are exploring how to raise your profile on LinkedIn and identify as a thought leader, please read on. Read more about this topic on Think Bespoke's blog - How to Decide if LinkedIn Creator Mode is Right For You. Share your perspective I'd love your comments, thoughts and feedback on this episode. Please leave a message via this link https://anchor.fm/5minlinkedinmarketer or email me at hello@thinkbespoke.com.au and join the conversation. Questions can be related to this topic or others and may help form what I cover in future episodes. LinkedIn Profile Essentials Online Course: Learn more at https://thinkbespoke.com.au/linkedin-online-learning LinkedIn Marketing Mentoring Program: Learn more at https://thinkbespoke.com.au/linkedin-marketing-mentoring Sign up to my e-insights to get LinkedIn Marketing tips and exclusive subscriber offers delivered to your inbox. https://thinkbespoke.com.au/think-bespokes-e-insights
In this episode I walk you through how to add a workplace policy to your LinkedIn Page. To read more about this feature please visit Think Bespoke's blog here - How to Add a Workplace Policy to Your LinkedIn Page. Share your perspective I'd love your comments, thoughts and feedback on this episode. Please leave a message via this link https://anchor.fm/5minlinkedinmarketer or email me at hello@thinkbespoke.com.au and join the conversation. Questions can be related to this topic or others and may help form what I cover in future episodes. LinkedIn Profile Essentials Online Course: Learn more at https://thinkbespoke.com.au/linkedin-online-learning LinkedIn Marketing Mentoring Program: Learn more at https://thinkbespoke.com.au/linkedin-marketing-mentoring Sign up to my e-insights to get LinkedIn Marketing tips and exclusive subscriber offers delivered to your inbox. https://thinkbespoke.com.au/think-bespokes-e-insights
In this episode I share how to write a LinkedIn newsletter. You can read more about my suggestions for navigating this feature on Think Bespoke's blog - How to Write a Newsletter on LinkedIn. Resources mentioned include subscribe to my LinkedIn Newsletter - The 5 Minute LinkedIn Marketer. https://www.linkedin.com/newsletters/the-5-minute-linkedin-marketer-6861775928301883392/ Find out more from LinkedIn Help about how to activate this feature here. https://www.linkedin.com/help/linkedin/answer/a517925/create-a-newsletter-on-linkedin?lang=en Share your perspective I'd love your comments, thoughts and feedback on this episode. Please leave a message via this link https://anchor.fm/5minlinkedinmarketer or email me at hello@thinkbespoke.com.au and join the conversation. Questions can be related to this topic or others and may help form what I cover in future episodes. LinkedIn Profile Essentials Online Course: Learn more at https://thinkbespoke.com.au/linkedin-online-learning LinkedIn Marketing Mentoring Program: Learn more at https://thinkbespoke.com.au/linkedin-marketing-mentoring Sign up to my e-insights to get LinkedIn Marketing tips and exclusive subscriber offers delivered to your inbox. https://thinkbespoke.com.au/think-bespokes-e-insights
It's with mixed feelings to share the final interview podcast episode for the year before I venture into the journey of becoming a mother. It feels profound to be sharing this particular episode with you, with a client and now friend, Karen Hollenbach. Karen is a self proclaimed corporate escapee and company director who's learnt most of her lessons from the school of life. She is a passionate advocate for exploring how to live a simpler and more meaningful life in the digital age and I'm so thrilled to have her on today's episode.Karen has recently completed The Voices Of… the 12 week program, followed by the Relational Voices program and it was wonderful to chat about her incredible transformation she experienced from meeting and creatively expressing her inner voices. In this episode we chat about: Navigating such a huge internal transition in her life Her creative expression as child and school lifeThe moment Karen realised she wanted to show up for herself and her children within her careerNever having the intention to start a business, but having an intention to show up as a parentThe lead up and journey to creating her own business and consciously creating what she has todayNurturing your inner child while nurturing your actual childIntroducing play and fun into her life through The Voices Of programInviting confrontational voices into her life through the program and how she can now sit with them comfortablyWhat Karen was looking for before the programHer 1950's fear voiceThe exploration of her Royalty VoiceKaren's journey with the Parent VoiceABOUT KAREN:I'm a corporate escapee and company director who's learnt most of my lessons from the school of life. My formal qualifications include a Graduate Diploma Education, Bachelor of Business Marketing and a Diploma of Management. A passionate advocate for exploring how to live a simpler and more meaningful life in the digital age, I enjoy the therapy of writing as a ritual to help navigate my roles as an educator, mother, wife, daughter, sister and entrepreneur.As an individual with ambivert tendencies you'll find me pottering in my garden, or reading a book, writing, spending time with my family or walking in nature with a kindred spirit.I can sometimes also be found on LinkedIn and write regularly on Think Bespoke's blog. I'm also the host of The 5 Minute LinkedIn Marketer and the upcoming Inner Curious podcast show. Instagram: @thinkbespoke Linked In: Karen HollenbachListen to Karen's Podcast: The Inner CuriousWebsite: www.thinkbespoke.com.auWe would really appreciate if you could leave a rating & review on Apple Podcasts.To listen to more episodes of The Creative Zone Podcast, click hereWhere to find Tali:Website: www.talibrash.comInstagram: @talibrash + @thecreativezonepodcastSupport the show
In this episode I explore the save posts and articles feature. If you've taken the time to curate and clean up your LinkedIn feed then you'll find your LinkedIn experience has improved, and some of the posts and articles you see can be a helpful source of news and inspiration. If you're responsible for the management of content for yourself, your business or your clients, or you're, like me, and enjoy a good thought provoking read, then you'll enjoy being able to save your favourite updates and return to them when you have time to read or watch them in full. Read more here about How to Save Posts & Articles in Your LinkedIn Feed https://thinkbespoke.com.au/2021/08/how-to-save-posts-articles-in-your-linkedin-feed.html __________________________________________________________ Join my next Lunch & Learn for Business here. https://events.humanitix.com/lunch-and-learn-april-linkedin-online-training-with-karen-hollenbach __________________________________________________________ A little more about me if we have not met yet... Hello there! I'm Karen Hollenbach, Think Bespoke's Founder and Asia Pacific's LinkedIn Lady. I've written 100s of LinkedIn Profiles and trained 1000s of business owners, digital marketers and sales teams how to use my LinkedIn marketing tips. In 2019 I was ranked in Asia Pacific's Top 10 LinkedIn Experts by Social Media Marketing Institute. Say hi to me over on LinkedIn and make sure you sign up to my LinkedIn Marketing e-insights, packed with marketing tips and exclusive offers, delivered to your inbox each month. Karen's LinkedIn Profile: https://www.linkedin.com/in/karenhollenbach/ Sign Up to Karen's Updates: https://thinkbespoke.com.au/think-bespokes-e-insights >> LinkedIn can be fun, you just need to know how to do it the right way! Subscribe for bite sized episodes on LinkedIn marketing tips Stay up to date with LinkedIn Profile and LinkedIn company page features Stay informed of the new LinkedIn marketing features you need to be know as a business owner or digital marketer >> Subscribe to this podcast so you'll be notified when the next episode drops. And please tell your friends about it too!
In this episode I explore the mention and tag feature on LinkedIn. Using the mention feature in posts and comments enables you to encourage a conversation or actively thank or recognise someone's contribution on LinkedIn. Mentioning or tagging companies or your connections in this way can encourage engagement with your posts and comments and draw attention to your update. Read more in this LinkedIn Page article https://www.linkedin.com/pulse/how-tag-people-photos-mention-companies-posts-comments-linkedin-/ __________________________________________________________ Join my next Lunch & Learn for Business here. https://events.humanitix.com/lunch-and-learn-april-linkedin-online-training-with-karen-hollenbach __________________________________________________________ A little more about me if we have not met yet... Hello there! I'm Karen Hollenbach, Think Bespoke's Founder and Asia Pacific's LinkedIn Lady. I've written 100s of LinkedIn Profiles and trained 1000s of business owners, digital marketers and sales teams how to use my LinkedIn marketing tips. In 2019 I was ranked in Asia Pacific's Top 10 LinkedIn Experts by Social Media Marketing Institute. Say hi to me over on LinkedIn and make sure you sign up to my LinkedIn Marketing e-insights, packed with marketing tips and exclusive offers, delivered to your inbox each month. Karen's LinkedIn Profile: https://www.linkedin.com/in/karenhollenbach/ Sign Up to Karen's Updates: https://thinkbespoke.com.au/think-bespokes-e-insights >> LinkedIn can be fun, you just need to know how to do it the right way! Subscribe for bite sized episodes on LinkedIn marketing tips Stay up to date with LinkedIn Profile and LinkedIn company page features Stay informed of the new LinkedIn marketing features you need to be know as a business owner or digital marketer >> Subscribe to this podcast so you'll be notified when the next episode drops. And please tell your friends about it too!
In this episode I explore the role of subject matter experts in your organisation who want to be more active on LinkedIn and are seeking your guidance. Perhaps you manage the communications or the marketing for the organisation, and the Executive team want your guidance on how to approach Creator Mode and which content features to use. In this episode we hear also from a client who's experiencing just this for the organisations she manages the LinkedIn presence for. Read more here about How to Create a Content Strategy for Thought Leadership https://business.linkedin.com/marketing-solutions/blog/content-marketing-thought-leaders/2020/how-to-create-a-content-strategy-for-thought-leadership __________________________________________________________ Join my next Lunch & Learn for Business here. https://events.humanitix.com/lunch-and-learn-april-linkedin-online-training-with-karen-hollenbach __________________________________________________________ A little more about me if we have not met yet... Hello there! I'm Karen Hollenbach, Think Bespoke's Founder and Asia Pacific's LinkedIn Lady. I've written 100s of LinkedIn Profiles and trained 1000s of business owners, digital marketers and sales teams how to use my LinkedIn marketing tips. In 2019 I was ranked in Asia Pacific's Top 10 LinkedIn Experts by Social Media Marketing Institute. Say hi to me over on LinkedIn and make sure you sign up to my LinkedIn Marketing e-insights, packed with marketing tips and exclusive offers, delivered to your inbox each month. Karen's LinkedIn Profile: https://www.linkedin.com/in/karenhollenbach/ Sign Up to Karen's Updates: https://thinkbespoke.com.au/think-bespokes-e-insights >> LinkedIn can be fun, you just need to know how to do it the right way! Subscribe for bite sized episodes on LinkedIn marketing tips Stay up to date with LinkedIn Profile and LinkedIn company page features Stay informed of the new LinkedIn marketing features you need to be know as a business owner or digital marketer >> Subscribe to this podcast so you'll be notified when the next episode drops. And please tell your friends about it too!
In this episode I explore The Subtle Art of Blending Curated, Owned & Promotional Content from your LinkedIn Company page. It's a reminder that you need a Strategic Content Framework for your page that provides a road map for a mix of curated, owned & promotional content that's relevant to your goals for LinkedIn. This episode provides some examples of how we do this on Think Bespoke's page and suggests you give some thought to the 'tone of voice' of your page updates. Share your perspective I'd love your comments, thoughts and feedback on this episode. Please leave a message via this link https://anchor.fm/5minlinkedinmarketer or email me at hello@thinkbespoke.com.au and join the conversation. Questions can be related to this topic or others and may help form what I cover in future episodes. LinkedIn Profile Essentials Online Course: Learn more at https://thinkbespoke.com.au/linkedin-online-learning LinkedIn Marketing Mentoring Program: Learn more at https://thinkbespoke.com.au/linkedin-marketing-mentoring Sign up to my e-insights to get LinkedIn Marketing tips and exclusive subscriber offers delivered to your inbox. https://thinkbespoke.com.au/think-bespokes-e-insights
In this episode I explore who should not be making LinkedIn their primary platform. As an independent LinkedIn training specialist, it's just as important that I advise people when not to focus their energies on LinkedIn, as it is to show them how to maximise this platform, when it will help their business. For content marketers in my network who have friends like Helen, who we hear from in this episode, please share this with them so they can better manage that common feeling of 'overwhelm' I hear people mention when new business owners talk about social media and LinkedIn. In this episode I also mention this video that I created for Mums & Co, where I explain who I think should and should not focus on LinkedIn as their primary platform for business, and what to do when you're first starting out with LinkedIn. __________________________________________________________ Join my next Lunch & Learn for Business here. __________________________________________________________ A little more about me if we have not met yet... Hello there! I'm Karen Hollenbach, Think Bespoke's Founder and Asia Pacific's LinkedIn Lady. I've written 100s of LinkedIn Profiles and trained 1000s of business owners, digital marketers and sales teams how to use my LinkedIn marketing tips. In 2019 I was ranked in Asia Pacific's Top 10 LinkedIn Experts by Social Media Marketing Institute. Say hi to me over on LinkedIn and make sure you sign up to my LinkedIn Marketing e-insights, packed with marketing tips and exclusive offers, delivered to your inbox each month. >> LinkedIn can be fun, you just need to know how to do it the right way! Subscribe for bite sized episodes on LinkedIn marketing tips Stay up to date with LinkedIn Profile and LinkedIn company page features Stay informed of the new LinkedIn marketing features you need to be know as a business owner or digital marketer >> Subscribe to this podcast so you'll be notified when the next episode drops. And please tell your friends about it too!
In this episode I share the latest LinkedIn updates for marketers and business owners who choose LinkedIn as their primary platform. In this episode I share an update from this month's Lunch & Learn when I shared some of my favourite LinkedIn profile features. I really like the LinkedIn Video Cover Story feature and encourage those of you who are not camera shy to try it! __________________________________________________________ Join my next Lunch & Learn for Business here. __________________________________________________________ A little more about me if we have not met yet... Hello there! I'm Karen Hollenbach, Think Bespoke's Founder and Asia Pacific's LinkedIn Lady. I've written 100s of LinkedIn Profiles and trained 1000s of business owners, digital marketers and sales teams how to use my LinkedIn marketing tips. In 2019 I was ranked in Asia Pacific's Top 10 LinkedIn Experts by Social Media Marketing Institute. Say hi to me over on LinkedIn and make sure you sign up to my LinkedIn Marketing e-insights, packed with marketing tips and exclusive offers, delivered to your inbox each month. >> LinkedIn can be fun, you just need to know how to do it the right way! Subscribe for bite sized episodes on LinkedIn marketing tips Stay up to date with LinkedIn Profile and LinkedIn company page features Stay informed of the new LinkedIn marketing features you need to be know as a business owner or digital marketer >> Subscribe to this podcast so you'll be notified when the next episode drops. And please tell your friends about it too!
In this episode I share the latest LinkedIn updates for marketers and business owners who choose LinkedIn as their primary platform. In this episode I ask you to consider how you're using your LinkedIn Profile to play a positive role as a member of your community. LinkedIn reported 50% more conversations on LinkedIn in 2020. In an increasingly disconnected world LinkedIn is your gateway to your network and where you can virtually stay connected to your community. How you show up and add value really does matter and will serve you and your business well over the longer term. __________________________________________________________ Join my next Lunch & Learn for Business here. __________________________________________________________ A little more about me if we have not met yet... Hello there! I'm Karen Hollenbach, Think Bespoke's Founder and Asia Pacific's LinkedIn Lady. I've written 100s of LinkedIn Profiles and trained 1000s of business owners, digital marketers and sales teams how to use my LinkedIn marketing tips. In 2019 I was ranked in Asia Pacific's Top 10 LinkedIn Experts by Social Media Marketing Institute. Say hi to me over on LinkedIn and make sure you sign up to my LinkedIn Marketing e-insights, packed with marketing tips and exclusive offers, delivered to your inbox each month. >> LinkedIn can be fun, you just need to know how to do it the right way! Subscribe for bite sized episodes on LinkedIn marketing tips Stay up to date with LinkedIn Profile and LinkedIn company page features Stay informed of the new LinkedIn marketing features you need to be know as a business owner or digital marketer >> Subscribe to this podcast so you'll be notified when the next episode drops. And please tell your friends about it too!
In this episode I share the latest LinkedIn updates for marketers and business owners who choose LinkedIn as their primary platform. In this episode I share my love / hate relationship with LinkedIn Stories and share my perspective on why they have so much potential, especially for your LinkedIn Company Page game plan. I also revisit LinkedIn events and suggest how you can be using these to amplify your sales and marketing plan for in real life or online events. And finally, I reflect on the importance of being strategic from your LinkedIn profile and how the way you engage with other's content and the types of updates you share tell me a lot about your personal brand. I hope you enjoy this episode. __________________________________________________________ Join my next Lunch & Learn for Business here. __________________________________________________________ A little more about me if we have not met yet... Hello there! I'm Karen Hollenbach, Think Bespoke's Founder and Asia Pacific's LinkedIn Lady. I've written 100s of LinkedIn Profiles and trained 1000s of business owners, digital marketers and sales teams how to use my LinkedIn marketing tips. In 2019 I was ranked in Asia Pacific's Top 10 LinkedIn Experts by Social Media Marketing Institute. Say hi to me over on LinkedIn and make sure you sign up to my LinkedIn Marketing e-insights, packed with marketing tips and exclusive offers, delivered to your inbox each month. >> LinkedIn can be fun, you just need to know how to do it the right way! Subscribe for bite sized episodes on LinkedIn marketing tips Stay up to date with LinkedIn Profile and LinkedIn company page features Stay informed of the new LinkedIn marketing features you need to be know as a business owner or digital marketer >> Subscribe to this podcast so you'll be notified when the next episode drops. And please tell your friends about it too!
In this episode I share the latest LinkedIn updates for marketers and business owners who choose LinkedIn as their primary platform. In this episode I gush about LinkedIn polls and share an example of a client's experience with a poll that results in over 90,000 views to his profile and 2,000 votes. This episode will encourage you to take another look at LinkedIn polls and consider how to use them more strategically in your business right now. __________________________________________________________ Join my next Lunch & Learn for Business here. __________________________________________________________ A little more about me if we have not met yet... Hello there! I'm Karen Hollenbach, Think Bespoke's Founder and Asia Pacific's LinkedIn Lady. I've written 100s of LinkedIn Profiles and trained 1000s of business owners, digital marketers and sales teams how to use my LinkedIn marketing tips. In 2019 I was ranked in Asia Pacific's Top 10 LinkedIn Experts by Social Media Marketing Institute. Say hi to me over on LinkedIn and make sure you sign up to my LinkedIn Marketing e-insights, packed with marketing tips and exclusive offers, delivered to your inbox each month. >> LinkedIn can be fun, you just need to know how to do it the right way! Subscribe for bite sized episodes on LinkedIn marketing tips Stay up to date with LinkedIn Profile and LinkedIn company page features Stay informed of the new LinkedIn marketing features you need to be know as a business owner or digital marketer >> Subscribe to this podcast so you'll be notified when the next episode drops. And please tell your friends about it too!
In this episode I share the latest LinkedIn updates for marketers and business owners who choose LinkedIn as their primary platform. Topics I cover include: LinkedIn Page - My Company Tab Boosting LinkedIn Page Updates The Future of Your Brand - tips from the LinkedIn Marketing Solutions Blog PDF, intro card and privacy setting options for LinkedIn members As my EOFY gift to you, please download this as a slide deck over on Slideshare and follow us while you're there! Join my next Lunch & Learn for Business here. __________________________________________________________ A little more about me if we have not met yet... Hello there! I'm Karen Hollenbach, Think Bespoke's Founder and Asia Pacific's LinkedIn Lady. I've written 100s of LinkedIn Profiles and trained 1000s of business owners, digital marketers and sales teams how to use my LinkedIn marketing tips. In 2019 I was ranked in Asia Pacific's Top 10 LinkedIn Experts by Social Media Marketing Institute. Say hi to me over on LinkedIn and make sure you sign up to my LinkedIn Marketing e-insights, packed with marketing tips and exclusive offers, delivered to your inbox each month. >> LinkedIn can be fun, you just need to know how to do it the right way! Subscribe for bite sized episodes on LinkedIn marketing tips Stay up to date with LinkedIn Profile and LinkedIn company page features Stay informed of the new LinkedIn marketing features you need to be know as a business owner or digital marketer >> Subscribe to this podcast so you'll be notified when the next episode drops. And please tell your friends about it too!
In this episode I share the latest LinkedIn Page feature - publishing a LinkedIn article. Read more here about this feature. Check out one of Think Bespoke's LinkedIn Page articles at 5 Things You Need to Know About LinkedIn Pages for your Small Business. __________________________________________________________ A little more about me if we have not met yet... Hello there! I'm Karen Hollenbach, Think Bespoke's Founder and Asia Pacific's LinkedIn Lady. I've written 100s of LinkedIn Profiles and trained 1000s of business owners, digital marketers and sales teams how to use my LinkedIn marketing tips. In 2019 I was ranked in Asia Pacific's Top 10 LinkedIn Experts by Social Media Marketing Institute. Say hi to me over on LinkedIn and make sure you sign up to my LinkedIn Marketing e-insights, packed with marketing tips and exclusive offers, delivered to your inbox each month. >> LinkedIn can be fun, you just need to know how to do it the right way! Subscribe for bite sized episodes on LinkedIn marketing tips Stay up to date with LinkedIn Profile and LinkedIn company page features Stay informed of the new LinkedIn marketing features you need to be know as a business owner or digital marketer >> Subscribe to this podcast so you'll be notified when the next episode drops. And please tell your friends about it too!
In this episode I share an excerpt of a training module I developed for a business women's community. It tackles the unpopular nature of LinkedIn versus platforms like Instagram and will help you decide if LinkedIn should be a primary platform for your business. Watch the 15 minute video here. __________________________________________________________ A little more about me if we have not met yet... Hello there! I'm Karen Hollenbach, Think Bespoke's Founder and Asia Pacific's LinkedIn Lady. I've written 100s of LinkedIn Profiles and trained 1000s of business owners, digital marketers and sales teams how to use my LinkedIn marketing tips. In 2019 I was ranked in Asia Pacific's Top 10 LinkedIn Experts by Social Media Marketing Institute. Say hi to me over on LinkedIn and make sure you sign up to my LinkedIn Marketing e-insights, packed with marketing tips and exclusive offers, delivered to your inbox each month. >> LinkedIn can be fun, you just need to know how to do it the right way! Subscribe for bite sized episodes on LinkedIn marketing tips. Stay up to date with LinkedIn Profile and LinkedIn company page features Stay informed of the new LinkedIn marketing features you need to be know as a business owner or digital marketer >> Subscribe to this podcast so you'll be notified when the next episode drops. And please tell your friends about it too!
LinkedIn Creator mode finally landed for my LinkedIn profile a couple of weeks ago and I activated it straight away. In this podcast episode I explore this new feature, announced on the LinkedIn Official Blog here at the end of March. If you'd like to see this feature in action, please visit my LinkedIn Profile here. __________________________________________________________ A little more about me if we have not met yet... Hello there! I'm Karen Hollenbach, Think Bespoke's Founder and Asia Pacific's LinkedIn Lady. I've written 100s of LinkedIn Profiles and trained 1000s of business owners, digital marketers and sales teams how to use my LinkedIn marketing tips. In 2019 I was ranked in Asia Pacific's Top 10 LinkedIn Experts by Social Media Marketing Institute. Say hi to me over on LinkedIn and make sure you sign up to my LinkedIn Marketing e-insights, packed with marketing tips and exclusive offers, delivered to your inbox each month. >> LinkedIn can be fun, you just need to know how to do it the right way! Subscribe for bite sized episodes on LinkedIn marketing tips Stay up to date with LinkedIn Profile and LinkedIn company page features Stay informed of the new LinkedIn marketing features you need to be know as a business owner or digital marketer >> Subscribe to this podcast so you'll be notified when the next episode drops. And please tell your friends about it too!
In this episode I share my experience with creating the new LinkedIn Profile video cover story. You can access this feature via the LinkedIn App on your mobile device. You'll receive a prompt that the feature is there and can record and then view your video. You're also welcome to join the conversation over on LinkedIn here where I share what I think you need to consider when creating your LinkedIn video cover story. __________________________________________________________ A little more about me if we have not met yet... Hello there! I'm Karen Hollenbach, Think Bespoke's Founder and Asia Pacific's LinkedIn Lady. I've written 100s of LinkedIn Profiles and trained 1000s of business owners, digital marketers and sales teams how to use my LinkedIn marketing tips. In 2019 I was ranked in Asia Pacific's Top 10 LinkedIn Experts by Social Media Marketing Institute. Say hi to me over on LinkedIn and make sure you sign up to my LinkedIn Marketing e-insights, packed with marketing tips and exclusive offers, delivered to your inbox each month. >> LinkedIn can be fun, you just need to know how to do it the right way! Subscribe for bite sized episodes on LinkedIn marketing tips Stay up to date with LinkedIn Profile and LinkedIn company page features Stay informed of the new LinkedIn marketing features you need to be know as a business owner or digital marketer >> Subscribe to this podcast so you'll be notified when the next episode drops. And please tell your friends about it too!
In this episode I share the exciting update that LinkedIn articles are now also the domain of Company Pages. LinkedIn continues to roll out new features for the LinkedIn company page experience with the ability to now publish a LinkedIn article from your LinkedIn page. As super or content admin of a LinkedIn Page, you can write an article as the Page or as yourself. Read more in my (profile) LinkedIn article here. Here's what's currently available via LinkedIn Help in regard to the Publishing Articles to your LinkedIn Page feature. __________________________________________________________ A little more about me if we have not met yet... Hello there! I'm Karen Hollenbach, Think Bespoke's Founder and Asia Pacific's LinkedIn Lady. I've written 100s of LinkedIn Profiles and trained 1000s of business owners, digital marketers and sales teams how to use my LinkedIn marketing tips. In 2019 I was ranked in Asia Pacific's Top 10 LinkedIn Experts by Social Media Marketing Institute. Say hi to me over on LinkedIn and make sure you sign up to my LinkedIn Marketing e-insights, packed with marketing tips and exclusive offers, delivered to your inbox each month. >> LinkedIn can be fun, you just need to know how to do it the right way! Subscribe for bite sized episodes on LinkedIn marketing tips Stay up to date with LinkedIn Profile and LinkedIn company page features Stay informed of the new LinkedIn marketing features you need to be know as a business owner or digital marketer >> Subscribe to this podcast so you'll be notified when the next episode drops. And please tell your friends about it too!
In this episode I explore the New Intuitive, Streamlined Search Experience. Find out more about this development on the LinkedIn Official blog here. I also mention my monthly Lunch & Learns for business in this episode. Join me for my next Lunch & Learn and stay up to date with LinkedIn's latest features, learn more about LinkedIn features in my deep dive and ask all your LinkedIn questions! View Lunch & Learn Monthly Schedule Here LinkedIn Learning also gets a brief mention in this episode, so f you're thinking about investing in premium because you want to access LinkedIn Learning . . . don't! Check with your local library and they are likely to give you access. The following libraries in Melbourne provide their members with access to LinkedIn Learning. Eastern Regional Libraries Melbourne City Libraries __________________________________________________________ A little more about me if we have not met yet... Hello there! I'm Karen Hollenbach, Think Bespoke's Founder and Asia Pacific's LinkedIn Lady. I've written 100s of LinkedIn Profiles and trained 1000s of business owners, digital marketers and sales teams how to use my LinkedIn marketing tips. In 2019 I was ranked in Asia Pacific's Top 10 LinkedIn Experts by Social Media Marketing Institute. Say hi to me over on LinkedIn and make sure you sign up to my LinkedIn Marketing e-insights, packed with marketing tips and exclusive offers, delivered to your inbox each month. >> LinkedIn can be fun, you just need to know how to do it the right way! Subscribe for bite sized episodes on LinkedIn marketing tips Stay up to date with LinkedIn Profile and LinkedIn company page features Stay informed of the new LinkedIn marketing features you need to be know as a business owner or digital marketer >> Subscribe to this podcast so you'll be notified when the next episode drops. And please tell your friends about it too!
Today I am talking to Karen Hollenbach. Karen is an Independent LinkedIn Specialist Trainer and the Founding Director of Think Bespoke. With over 10 years LinkedIn training and LinkedIn profile writing experience in Australia, Karen was rated as Asia Pacific’s Top 10 LinkedIn Experts in 2019.Karen works with smart women who want to get better clients on LinkedIn. She offers a LinkedIn Marketing Mentoring program, virtual consults and on demand training for game changers and subject matter experts wishing to improve their LinkedIn presence.Karen's website: http://thinkbespoke.com.au/ LinkedIn: https://www.linkedin.com/in/karenhollenbach/ Instagram: https://www.instagram.com/thinkbespoke/
Maybe you're like Emma and have ‘create a LinkedIn account' on your to do list, maybe you a profile that is gathering dust, or maybe you want to know how to get the MOST out of LinkedIn. To help you out, we talk to Karen Hollenbach who is known as the LinkedIn Lady - in fact she was rated as APAC's Top 10 LinkedIn Experts in 2019!We talk about why you DEFINITELY need to get on LinkedIn, how to set up and create your profile, and give you practical strategies to get you noticed, and grow your network.This ep is a long one, but trust us you'll be jumping on to LinkedIn as soon as it's over ready to tend to your LinkedIn garden!
In this episode I explore the various roles you can assign when managing page admins for your organisation's LinkedIn company page. I recommend you have at least two people assigned to the Super Admin role within your organisation at any one time in case one of these individuals discontinues working for your organisation and loses access to their work email address. Read more about the admin roles for your LinkedIn company page in this blog article. Please note - Super Admin and Content Admin roles can invite connections to follow your LinkedIn Company page. Learn more about this feature here. __________________________________________________________ A little more about me if we have not met yet... Hello there! I'm Karen Hollenbach, Think Bespoke's Founder and Asia Pacific's LinkedIn Lady. I've written 100s of LinkedIn Profiles and trained 1000s of business owners, digital marketers and sales teams how to use my LinkedIn marketing tips. In 2019 I was ranked in Asia Pacific's Top 10 LinkedIn Experts by Social Media Marketing Institute. Say hi to me over on LinkedIn and make sure you sign up to my LinkedIn Marketing e-insights, packed with marketing tips and exclusive offers, delivered to your inbox each month. >> LinkedIn can be fun, you just need to know how to do it the right way! Subscribe for bite sized episodes on LinkedIn marketing tips Stay up to date with LinkedIn Profile and LinkedIn company page features Stay informed of the new LinkedIn marketing features you need to be know as a business owner or digital marketer >> Subscribe to this podcast so you'll be notified when the next episode drops. And please tell your friends about it too!
In this episode I briefly explore some of the different content options and considerations when posting LinkedIn updates. LinkedIn's content features include: Posting images, videos, links or just text. Publishing a LinkedIn article Creating a Poll Creating an Event Offering Help Posting a PDF document Streaming live via LinkedIn Live Posting LinkedIn Stories (phone only) In this episode I encourage you to use the mention features - here's more about this feature on my website. I also mention LinkedIn's video sharing file requirements. Find out more here via LinkedIn Help. __________________________________________________________ A little more about me if we have not met yet... Hello there! I'm Karen Hollenbach, Think Bespoke's Founder and Asia Pacific's LinkedIn Lady. I've written 100s of LinkedIn Profiles and trained 1000s of business owners, digital marketers and sales teams how to use my LinkedIn marketing tips. In 2019 I was ranked in Asia Pacific's Top 10 LinkedIn Experts by Social Media Marketing Institute. Say hi to me over on LinkedIn and make sure you sign up to my LinkedIn Marketing e-insights, packed with marketing tips and exclusive offers, delivered to your inbox each month. >> LinkedIn can be fun, you just need to know how to do it the right way! Subscribe for bite sized episodes on LinkedIn marketing tips Stay up to date with LinkedIn Profile and LinkedIn company page features Stay informed of the new LinkedIn marketing features you need to be know as a business owner or digital marketer >> Subscribe to this podcast so you'll be notified when the next episode drops. And please tell your friends about it too!
In this episode I share my LinkedIn marketing tips for adding LinkedIn Stories to your Company Page Content Mix, including my decision criteria for helping you work out if this is a feature that's relevant for your organisation. I did mention in the opening I'd share a time saving resource with you, which is Canva.com . I use this to create Think Bespoke's story templates and animations. Read more on this topic on my blog. Share your perspective I'd love your comments, thoughts and feedback on this episode. Please leave a message via this link https://anchor.fm/5minlinkedinmarketer or email me at hello@thinkbespoke.com.au and join the conversation. Questions can be related to this topic or others and may help form what I cover in future episodes. LinkedIn Profile Essentials Online Course: Learn more at https://thinkbespoke.com.au/linkedin-online-learning LinkedIn Marketing Mentoring Program: Learn more at https://thinkbespoke.com.au/linkedin-marketing-mentoring Sign up to my e-insights to get LinkedIn Marketing tips and exclusive subscriber offers delivered to your inbox. https://thinkbespoke.com.au/think-bespokes-e-insights>> Subscribe to this podcast so you'll be notified when the next episode drops. And please tell your friends about it too!
Side-hustles have boomed in 2020. Just how you make money from them though is exactly like any other business and largely down to how you market it! Think Bespoke founder, Karen Hollenbach, a LinkedIn expert says LinkedIn actually has a very important role to play in growing your little business.
Side-hustles have boomed in 2020. Just how you make money from them though is exactly like any other business and largely down to how you market it! Think Bespoke founder, Karen Hollenbach, a LinkedIn expert says LinkedIn actually has a very important role to play in growing your little business.
In this episode I share LinkedIn Marketing tips for the Offering Help feature on your LinkedIn Profile & Company Page. Here's an example of how we've used this feature on Think Bespoke's Showcase Page [a sub page of Think Bespoke's Company Page]. And here's the LinkedIn Guide I mention. Share your perspective I'd love your comments, thoughts and feedback on this episode. Please leave a message via this link https://anchor.fm/5minlinkedinmarketer or email me at hello@thinkbespoke.com.au and join the conversation. Questions can be related to this topic or others and may help form what I cover in future episodes. LinkedIn Profile Essentials Online Course: Learn more at https://thinkbespoke.com.au/linkedin-online-learning LinkedIn Marketing Mentoring Program: Learn more at https://thinkbespoke.com.au/linkedin-marketing-mentoring Sign up to my e-insights to get LinkedIn Marketing tips and exclusive subscriber offers delivered to your inbox. https://thinkbespoke.com.au/think-bespokes-e-insights
Join Karen Hollenbach for 5 Minute LinkedIn Marketing Tips Hello there! I'm Karen Hollenbach, Think Bespoke's Founder and Asia Pacific's LinkedIn Lady and I'm excited to be launching this new podcast. I've written 100s of LinkedIn Profiles and trained 1000s of business owners, digital marketers and sales teams how to use my LinkedIn marketing tips. In 2019 I was ranked in Asia Pacific's Top 10 LinkedIn Experts by Social Media Marketing Institute. Say hi over on LinkedIn and make sure you sign up to my LinkedIn Marketing e-insights, delivered to your inbox each month. Share your perspective I'd love your comments, thoughts and feedback on these episodes. Please leave a message via this link https://anchor.fm/5minlinkedinmarketer or email me at hello@thinkbespoke.com.au and join the conversation. Questions can be related to this topic or others and may help form what I cover in future episodes. LinkedIn Profile Essentials Online Course: Learn more at https://thinkbespoke.com.au/linkedin-online-learning LinkedIn Marketing Mentoring Program: Learn more at https://thinkbespoke.com.au/linkedin-marketing-mentoring Sign up to my e-insights to get LinkedIn Marketing tips and exclusive subscriber offers delivered to your inbox. https://thinkbespoke.com.au/think-bespokes-e-insights
Karen Hollenbach is the founder of Think Bespoke and revered as the 'LinkedIn Lady'. In 2010, as a mother of two pre-schoolers, Karen took a brave step from corporate career professional to business owner in an effort to carve out a more flexible career, enabling her to leverage her skills and be present for her boys. What began as a resume writing service, grew into LinkedIn profile writing for job seekers, and self-discovery workshops for professionals in the mid-stage of their career. Karen is now one of Asia Pacific's Top 10 LinkedIn Experts. Karen shares with us how she started and grew her company, her insider tips and strategies on optimising your LinkedIn profile, expanding your network and content creation, as well as how to position yourself as an industry expert. Meet my friend Karen from Think Bespoke. Skip to your favourite part 1:33 - Lockdown 2.0 2:10 - Karen's start up story 8:52 - Challenges of building a business 14:37 - Positioning yourself as an expert 17:15 - Greater return on LinkedIn vs other platforms 18:32 - When can we call ourself an "industry expert" 22:40 - Why should business owners be on LinkedIn 26:10 - LinkedIn bio best practice 28:25 - Appropriate profile image 30:28 - How to grow your LinkedIn connections 38:22 - What content to publish on LinkedIn 41:22 - Identifying topics to post about and engage with 47:20 - Myth buster. Will we be penalised if we publish duplicate content on a blog and LinkedIn? 52:20 - A friend of Think Bespoke ### Follow Think Bespoke on https://www.linkedin.com/company/think-bespoke/ (LinkedIn) Visit Think Bespoke https://thinkbespoke.com.au/ (website) Stay social and connect with OAK Magazine on https://www.facebook.com/oakmagazineau (Facebook) and https://www.instagram.com/oakmagazineau (Instagram). For more inspiring stories, visit OAK Magazine https://www.oakmagazine.com.au (website). Hosted by Kimberley Furness, Founder + Editor, OAK Magazine. This podcast uses the following third-party services for analysis: Chartable - https://chartable.com/privacy --- Send in a voice message: https://anchor.fm/afriendofmine/message This podcast uses the following third-party services for analysis: Chartable - https://chartable.com/privacy
In this episode of the Flying Solo podcast, Lucy Kippist speaks with Karen Hollenbach, LinkedIn expert & founder of Think Bespoke about what we should be doing on LinkedIn right now.
In this episode of the Flying Solo podcast, Lucy Kippist speaks with Karen Hollenbach, LinkedIn expert & founder of Think Bespoke about what we should be doing on LinkedIn right now.
If you're getting frustrated with LinkedIn taking it’s time to let you tag or mention colleagues when you are posting on LinkedIn, you are not alone! While the LinkedIn User Experience is improving, the reality is we need to be patient when we want to tag or mention someone in a post on LinkedIn. Today’ show will help you understand when it’s relevant to use the mention feature and how to remove yourself when you’ve been mentioned. Karen talks through a number of scenarios, including: When you get mentioned in a comment and want to reply When you are mentioned in an update in the main post When you are mentioned in the comments of an update When you want to mention a person or company When you want to remove the option for people to mention you on LinkedIn To find out more about Karen’s LinkedIn resources go to Think Bespoke's website. Read this article
Karen Hollenbach shares her insider tips and strategies on optimising your LinkedIn profile. Learn how you can make quality connections and how to position yourself on LinkedIn to support your career goals. It's the ideal online tool for job seekers and is the most widely used by recruiters who are looking to fill roles. Karen is a LinkedIn Training Specialist, Online Educator, Content Marketer, Speaker & Commentator and Top 10 APAC LinkedIn Expert. As the founder of Think Bespoke, Karen leads a collective of experienced content marketers, writers and career planning professionals dedicated to helping Australians achieve their business and career goals. Karen's community values her warm, friendly and down to earth approach that encourages new ways of thinking. She offers a unique perspective on how to get value from LinkedIn, based on building relationships and adding genuine value to the communities you serve. Karen works with values-based individuals and organisations in the education and professional services sectors across Australia.
Karen Bespoke is a LinkedIn expert and co-founder of Think Bespoke, a a specialist consulting firm that provides LinkedIn training. Karen shares with Lucy Kippist her top 5 tips for LinkedIn success.
Karen Bespoke is a LinkedIn expert and co-founder of Think Bespoke, a a specialist consulting firm that provides LinkedIn training. Karen shares with Lucy Kippist her top 5 tips for LinkedIn success.
In this episode Karen explores the idea of personal branding as it relates to your LinkedIn Profile and suggests 5 key ways to brand your LinkedIn profile. Host: Karen Hollenbach Karen is known as Melbourne's LinkedIn Lady, leads Think Bespoke and is a thought partner for senior leaders and game changers.
LinkedIn is a Journey. Most people are using their LinkedIn profiles as a transaction... which is the wrong way to go about it. I'm joined by LinkedIn expert and trainer Karen Hollenbach to discuss how to use LinkedIn like a pro to take your business networking (and leads) to the next level. In this episode we discuss: How LinkedIn compares to social media for your business What kind of returns or results can we get on LinkedIn Understanding that LinkedIn in like a networking room Why branding and setting up your profile well matters How to approach networking on LinkedIn Why LinkedIn is NOT a social media platform but a networking platform Why transactional strategies DON'T work on LinkedIn Company page strategy vs LinkedIn profile LinkedIn is inbound not outbound strategy Daily rituals for LinkedIn Find out more at www.shareyourpassion.com.au/podcast
In this episode Karen shares her thoughts on the value of LinkedIn as a tool that combines in real life conversations, and shares some of her introductory (and powerful!) steps for networking on LinkedIn. Host: Karen Hollenbach Karen is known as Melbourne's LinkedIn Lady, leads Think Bespoke and is a thought partner for senior leaders and game changers. How to Network More Effectively on LinkedIn - read the article! How to Network on LinkedIn - buy the pre-recorded webinar and unlock LinkedIn!
In this maiden podcast episode Karen explores the role of a LinkedIn Company Page and her 5 point checklist for reviewing your Company Page plan. Host: Karen Hollenbach Karen is known as Melbourne's LinkedIn Lady, leads Think Bespoke and is a thought partner for senior leaders and game changers. Read more Linkedin Company Page articles on Think Bespoke's Blog.
Today's guest is LinkedIn Specialist, Karen Hollenbach. I organised this interview with Karen after seeing her present at the Australian Professional Video Producers' conference. Karen has been described as the 'LinkedIn Lady' and her business is Think Bespoke (https://thinkbespoke.com.au/) . She's a teacher, a qualified trainer and assessor and independent LinkedIn specialist and most importantly, a storyteller. In this episode Using your LinkedIn profile to tell your story The 3 narratives in your business that are engaging How telling your story attracts the right people Karen's view of LinkedIn as a tool The importance of using story on LinkedIn Tactics to use storytelling on LinkedIn Two key questions before you spend any time on LinkedIn Links in this Episode Think Bespoke website (https://thinkbespoke.com.au/) Karen on LinkedIn (https://www.linkedin.com/in/karenhollenbach/) Karen on Pinterest - LinkedIn Headshots Support this podcast
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