Podcasts about videolicious

Shawnna Sumaoang: Hi, and welcome to the Sales Enablement PRO Podcast. I'm Shawnna Sumaoang. Sales enablement is a constantly evolving space, and we're here to help professionals stay up to date on the latest trends and best practices so that they can be more effective in their jobs. Today I’m excited to have Jennifer Rizzi from Squarespace join us. Jennifer, I would love for you to introduce yourself, your role, and your organization to our audience. Jennifer Rizzi: Thank you so much for having me, Shawnna. My name is Jennifer Rizzi and I am the sales enablement manager for the enterprise team at Squarespace. My background is actually in journalism, believe it or not, and my career took several interesting turns to end up in my current role supporting technology sales, but I love it and I wouldn’t have it any other way. I started off in TV reporting and I worked as an on-air reporter in two state capitals, Harrisburg, Pennsylvania, and Charleston, West Virginia. After that, I relocated to New York City and I became the first iPhone-only video reporter for the New York Daily News, and I used a storytelling app called Videolicious, which was very revolutionary for the time. Not many people were using iPhones to report, and my content there really helped the sales process for that company. Videolicious was acquired by Squarespace in 2019, and that’s where I moved into my current role, which really blends my passion for content creation with my experience selling. I support the sales of our B2B enterprise product, which is a version of our website builder that’s made to serve complex organizations. Now, you might be familiar with Squarespace as a leader in website design for individuals and small businesses, but we also do support major companies with enterprise-grade security and team collaboration features. SS: We’re excited to have you here, Jennifer, and what an interesting story about how you’ve ended up in the enablement space. I love learning more about your background. Now, I’d love to also understand from your perspective, at a high level, how would you say that enterprise-level sales enablement differs from sales enablement focused on other market segments. JR: That’s a great question. I would say that I think enterprise companies have different needs and expectations throughout the sales process and rarely do enterprise buyers make decisions alone. They’re usually part of a decision-making team, or they’re an influencer at their organization who can persuade supervisors or colleagues to adopt their recommendations. The content that you equip your sales teams with should be very shareable. It should be succinct and pithy, and it really should convey your value prop instantly to anyone who comes across it. Even if they don’t know your product and they weren’t part of previous sales conversations, it should be able to stand alone and convince audiences of your product’s value at first glance, even if they have no background. SS: I love that. I also have some experience with enterprise deals and they are notorious for having long sales cycles. How can enablement help reps to accelerate those sales cycles? JR: I think it’s really about qualifying prospects as much as possible before they have that discovery call or before they meet with an AE for the first time. Ideally, you want your prospects to self-select based on the content you publish online. You want them to get really excited after reading a blog or a white paper that speaks to their needs and then raise their hand for a meeting. In a perfect world, of course, it doesn’t always work that way, but you want to strive for that. Then throughout the sales funnel, you want to keep providing prospects with relevant content that’s tailored to their particular needs and concerns, and that preemptively addresses them. That way you’ll have educated prospects who join your sales meetings and you’ll save really valuable time going over ideas that a piece of content could have communicated to them beforehand. SS: Absolutely. You talked about the interesting dynamic within enterprise deals around having multiple people as part of the buying decision. With a lot of enterprise buyers, relationship building is absolutely key between the rep and not only the key buyer but actually multiple buyers within the organization. How do you equip reps to effectively engage buyers in a multi-threaded way throughout the sales process? JR: As I touched on just a little bit earlier, you really want your reps to be skilled at adding value to buyers’ professional workflows, and you want them to essentially perform a consultative role in their sales discussions showing that you understand the issues they face and the goals that your prospects need to meet and that you have the right knowledge to help them navigate those. That’s what’s going to build those relationship bridges. You want to position yourself as a resource they can count on to be in their corner who has their best interest in mind. That way you’re going to stay top of mind when they need that solution and they’re going to feel really comfortable coming to you. SS: I love that. Now I do want to shift gears a little bit because you mentioned on LinkedIn that one of your areas of expertise is creating content to help reps guide their buyers, kind of like you just mentioned through the sales funnel. In your opinion, what are some of the key components of an effective sales content strategy? JR: I think listening to your sales team and gathering their input is so important for producing content that really resonates with prospects. They’re the ones in the trenches having those conversations every day, whether it’s over email or over sales calls, they’re seeing what prospects respond to and where they get stuck in the funnel. Lean on their perspective to really diagnose what content will help prospects get unstuck, and what common questions can be answered more efficiently with content saving time on those sales calls. I really believe that reps should view sales enablement as a partner working with them in strategy, and they should always feel comfortable bringing ideas to you with the confidence that they’re going to be heard and validated. It’s really important that they feel that validation. Even if you can’t deliver exactly what they’re asking for at a given time, maybe you don’t have the bandwidth or the resources, you can still use your content expertise to suggest an alternative path that may be a more efficient way to get their message across and accomplish the same goal. SS: Now you also mentioned the importance of using customer-centric language, especially when you’re positioning enterprise products. Why is customer centricity so important, especially in times of economic uncertainty like we’re experiencing today? JR: I really love this question and I think as Donald Miller put it so eloquently in his book, Building a Brand Story, your customers need to feel like they’re the hero in the sales journey. Too often sales reps make the mistake, I think, of trying to swoop in unsolicited to just be a customer’s white knight with the solution to all of their problems, when in reality that customer might not feel that they need to be rescued and they might even be resistant to that idea out of pride or for other reasons. When you flip the script and you position them as the hero and you put yourself in the role of the mentor or guide, or the knowledgeable one that helps them achieve their full potential, that’s when they’re going to be open to building a relationship and partnering with you. SS: I love that. How do you infuse that same notion of customer centricity into your sales content strategy? JR: I think being mindful of your customer’s time is key. In enterprise sales your prospects are all busy professionals with a lot on their plate, so you can’t really expect them to devote a ton of time to consuming your content in the way you want them to necessarily, or also to engaging in quirky, novel experiences the way the general public might respond to. Sometimes simple formats, just like a one-sheet, slide decks, and landing pages are the most effective at getting your message out, and you really want to be direct with your message and elegant. Speak to customers like the educated professionals they are. Avoid being overly casual and using slang unless your brand voice is known for that and just keep your content short and easily digestible. I’m a big fan of using video whenever possible because it’s a really visual, engaging medium and links are very shareable. Video is something that viewers can possibly consume without much effort, so you really want to try and lower that effort bar as much as possible to consume your content. SS: I love that advice. Last question for you, Jennifer. What advice would you give to other enablement practitioners to help get their reps to better engage buyers through content? JR: I would say just try different types of content. Keep iterating based on learnings. Be open to ideas from your team and be really prolific with your content creation. Try to be agile in supporting sales rep needs. We know they can always change based on your product offerings and just larger economic patterns, so be reactive to that, be mindful of that, and just really try to adapt your tone to your audience and learn what they care about. Then deliver what they need before they even ask for it. SS: I think that’s fantastic advice. Jennifer, thank you so much for joining us. I really appreciate your time and your insights. JR: Absolutely. Thank you again for having me. Really enjoyed it. SS: To our audience, thanks for listening. For more insights, tips, and expertise from sales enablement leaders, visit salesenablement.pro. If there is something you'd like to share or a topic you'd like to learn more about, please let us know we'd love to hear from you.

Justin Gordon (@justingordon212) talks with Lisa Blau and Amanda Eilian, Founding Partners of Able Partners (@ablepartnersnyc), a health & wellness investment fund focused on supporting visionary, early stage brands in positive living. They aim to support entrepreneurs that are helping to make the daily lives of consumers healthier, happier and more meaningful. They seek to partner with companies that are narrowing the Wellness Gap, and are most focused on overlooked or stigmatized communities that have resulted in underserved markets.Lisa has spent the last decade as an active investor focused on consumer businesses with a particular interest in supporting women-led entrepreneurial ventures. Previously, she co-founded VitalJuice.com, a daily email newsletter on healthy living tips and trends that was acquired by Tasting Table. She also helped build and launch Portero, an online luxury goods auction platform sold to Richemont. Lisa chairs the Investor Group of the Leadership Now Project, a membership organization of business professionals committed to renewing democracy. She is a founding member and leader of the TIME'S UP Care Economy Business Council, a coalition of business leaders and companies committed to building a new American care economy, empowering caregivers, and championing gender equality throughout their workforce. She is a Board Member of The New York Public Library, KIPP New York, and Mt. Sinai's Parenting Center. Amanda has been actively investing in early stage consumer companies for the last decade, drawing on her experience as an institutional investor and entrepreneur. Previously, Amanda was the co-founder of Videolicious, an enterprise video creation platform backed by Amazon, and served as its President until it was acquired by Squarespace (NYSE:SQSP). Under Amanda's leadership, Videolicious grew to over 5 million users in 103 countries, including Fortune 500 companies such as IBM, Walmart, SAP, Verizon and GE. Prior to forming Videolicious, Amanda was a founding partner of Capitol Acquisition Corporation, a special purpose acquisition vehicle (SPAC) that completed a $265 million initial public offering and became Two Harbors Investment Corp., a $3 billion REIT (NYSE:TWO). TWO grew to over $5 billion of market capitalization (including a spin-off). Amanda began her career in private equity and mergers and acquisitions. Amanda serves on the Board of Directors of the Melanoma Research Alliance and is a member of the Tech:NYC Leadership Council. Website: Able PartnersLinkedIn: linkedin.com/in/lisa-jacobs-blau-8284133/ & linkedin.com/in/amanda-eilian-13025b6/Twitter: @ablepartnersnycEmail: info@ablepartners.nycShow Notes: Able Partners' focus and investment thesis Investing in primarily women-led companies Why Lisa and Amanda chose to make the jump from founder to investor Able Partners' strong thesis around the wellness gap and some of their investments that embody this Deal flow at a very thesis-driven fund Important soft skills successful founders need to have Trusting your gut on founder red flags The power of thoughtful brand building The importance of creative connection and community in today's world How to diversify the VC asset class and startup ecosystem More about the show:The Vitalize Podcast, a show by Vitalize Venture Capital (a seed-stage venture capital firm and pre-seed 400+ member angel community open to everyone), dives deep into the world of startup investing and the future of work.Hosted by Justin Gordon, the Director of Marketing at Vitalize Venture Capital, The Vitalize Podcast includes two main series. The Angel Investing series features interviews with a variety of angel investors and VCs around the world. The goal? To help develop the next generation of amazing investors. The Future of Work series takes a look at the founders and investors shaping the new world of work, including insights from our team here at Vitalize Venture Capital. More about us:Vitalize Venture Capital was formed in 2017 as a $16M seed-stage venture fund and now includes both a fund as well as an angel investing community investing in the future of work. Vitalize has offices in Chicago, San Francisco, and Los Angeles.The Vitalize Team:Gale - https://twitter.com/galeforceVCCaroline - https://twitter.com/carolinecasson_Justin - https://twitter.com/justingordon212Vitalize Angels, our angel investing community open to everyone:https://vitalize.vc/vitalizeangels/

As an Executive Coach and Marketing Strategist, I collaborate with ambitious business professionals who are completely committed to building strong organizations and generating higher profits.I have been professionally teaching sales & marketing in the executive coaching field for over 25 years. During that time, I have delivered hundreds of workshops to over 10,000 individuals. Moreover, I have personally coached hundreds of CEOs, CPAs, Doctors, business owners and entrepreneurs from all over the United States on a one-on-one basis.The net result of my direction has been to assist these professionals to generate ten's of millions of dollars in revenue through time-proven sales management and marketing programs. I have first hand experience in tackling an array of business challenges and then developing step-by-step action plans that generate sustainability and profitability.- Edwin DearbornIn this episode:0:35 Who is Edwin Dearborn1:50 How I help doctors get more patients in the front door3:50 How Linkedin & Twitter can can help with your marketing5:00 Try this app for videos – Videolicious 6:30 How to create a great Video for your Practice9:45 Online reviews are crucial for your practice12:00 How to get your videos shared on Facebook13:15 Real life Practice marketing strategies for a small to mid sized practice14:30 Proactive vs Reactive Marketing17:30 Be apart of the community18:30 Grow your practice by 30%21:45 Inspiration for Ideas24:55 How to set up In clinic Demos29:05 New opportunities for your PracticeFor more information about Edwin Dearborn please visit edwindearborn.com

Join Sal's Investment Syndicate: Click to Join This podcast is brought to you by Peter Fasse, patent attorney at Fish & Richardson: https://www.fr.com/team/j-peter-fasse/ While in prep school Matt Singer performed at a religious ceremony and became fascinated with the impact his music had on the congregants. This fascination led Matt Singer to major in music at Yale, where he graduated Summa Cum Laude, and to think of how to make a life in music. Matt hit the streets soon after graduating to start his music business. For ten years he built Dawn Treader Production with marquee names such as Paul McCartney, James Earl Jones and the New York Philharmonic. Relying on the emotional connection possible on TV, he sold the CDs he produced by the tens of thousands on QVC. In 2007 he joined co-founder Amanda Eilian, in starting a company that is now changing the way large enterprises communicate with their customers and employees via video. Videolicious makes it easy for employees to produce polished videos personalized to particular clients that make emotional connections. The platform is now used by 4,000,000 users in 100 countries, it's even taught at 90 schools of journalism. Backed by Amazon and VC money, this startup is poised for continued growth. This is the story of someone who followed what seems to be an impractical passion but managed to create something that is useful to large numbers of paying customers. Listen to this candid and introspective conversation with a young man who thinks deeply but acts practically. In particular, I liked what he had to say about how founders can prepare their psyche for the arduous journey of building their startup: “It turns out that anything that you accomplish in life actually brings a crush of responsibility, so you really just have to enjoy the journey because there is no magic carpet ride of happiness that comes with any accomplishment.” HERE ARE THE TOPICS COVERED AND SOME QUOTES: Matt Singer Bio Matt Singer Actively Looks for a Way to Turn His Passion for Music into a Living, and Succeeds The Story of The Talk Market Which Became Videolicious How Matt Connected with his Great Co-founder, Amanda Eilian What Videolicious Does Today Sal Daher Reads a Review from Listener ChangDS and Ask Listeners to Leave a Review on iTunes The Pivot that Turned The Talk Market into Videolicious The Vision Stayed the Same, the Implementation Changed Great Point about Finding Your Focus “From the perspective of entrepreneurs, I think it's just good to note that you can have a vision but there are a lot of choices along the way in terms of who should you really sell to.” Videolicious is Taught at 90 Schools of Journalism – It's Becoming Ingrained Instead of a Sales Binder Videolicious Allows You to Send Your Customer a Compelling Personalized Video “Video is becoming the standard way that people create content.” Videolicious' Board Has Been Very Supportive – They've Been Amenable to Reasoned Arguments “Yeah, you've heard that theme of focus, focus, focus, but exactly what that means is not always super clear.” "Wow. What do I need not only just to get in the door, but also to keep them forever?" How Matt Singer Got Amazon as an Early Investor in His Company How Videolicious' VC Backers Help with More than Money The Interesting Route Videolicious Took to VC Funding The Path Ahead for Videolicious – Making Video Creation Ever Easier & More Effective Matt Singer's Three Bits of Advice for New Founders “Definitely finding a great co-founder is important… someone that you can really work with… work through thick and thin, because there's going to be ups and downs constantly and so it's great to have someone that can support you and you can support them.” “…thinking through the entire lifecycle of your customer from the acquisition to renewal.” Having a Long-term View Is Crucial in Selling to Enterprise Customers Because Everybody Works from Home, Videolicious Looks for Self-starters ” I do find that being able to tell the story and the vision is a good way to attract talent.” Other Startups That Matt Singer Admires – Companies That Make Using their Product Super Easy What Matt Singer Has in Common with C.S. Lewis “…most technology is pretty disruptive for your average employee. It's different than what they're used to doing. That's what you have to contend with as a startup, you assume that's a big jump, even if your product in the isolation is easy.” Matt Singer's Parting Thoughts – A Truly Valuable Observation “It turns out that anything that you accomplish in life actually brings a crush of responsibility, so you really just have to enjoy the journey because there is no magic carpet ride of happiness that comes with any accomplishment.”  

What are we always looking for? More time! These 11 apps will get you there: Forewarn, Stride, Videolicious, iPhone Scanner, Genius Scan, Easy Measure, BombBomb, Docusign, Audible, Calendly, Google Drive. 

Quickly growing and scaling a real estate business all depends on one crucial factor: efficiency. You could always be doing something to develop your business, but finding the time to do it all can often be the limiting factor. To help alleviate the constant time crunch, Jimmy gives his 11 must-have apps for realtors to save time and get more things done.     Forewarn   A great tool that gives background checks for people and the ability to know some of the addresses of people you might want to reach out to.     Stride   This app tracks your expenses, income, mileage, and even provides an estimate of your taxes, so you know how much to save.     Videolicious   An app that lets you edit videos on the fly. You can compile different shots as you walk through a house, quickly combine them with transitions into one video, and add text and intro/outro graphics consistent with branding.     Notes App   Did you know you can scan physical documents right from your phone?  Thanks to modern technology, you don't have to remember paperwork or make multiple trips to the office.     EasyMeasure   You no longer have to remember a measuring tape to get the measurements and dimensions of a room or area; you can do it right on your phone.     BombBomb   The Bombbomb app specifically gives you the ability to create a pre-recorded video. With that video, you can send a video message to let them know you'll contact them as soon as you can.     Docusign   Electronic signature platform to get people's signatures right from your phone.  You can write up a document right from your phone, send, sign, and share those documents right from your phone.     Lightroom   Lightroom is a photo editing app that lets you edit pictures directly from your phone, so they're ready to send or publish.     Audible   While you're in the car or out and about, audible lets you find resources and new information regardless to stay informed about the industry.     Calend.ly   Finding times to meet and set up appointments is easy, because you can have your calendar with specific time blocks available.      Google Drive   A centralized location where you can house your photos, surveys, documents, and anything you need.   Connect with Jimmy Burgess on LinkedIn and Facebook, as well as his YouTube channel.   If you like what you heard today, we'd love it if you'd share a rating or review and then subscribe to the podcast and tell others about it as well. You can find The Real Estate Sales Podcast on Apple Podcasts, Google Podcasts, Spotify, Audible, and our website, The Real Estate Sales Podcast.

On today’s episode of The Real Estate Podcast, Jimmy goes through 20 tips to maximize video performance. From audio to post-production and publishing, check out his suggestions to elevate your video production efforts to the next level. But remember that you can get started with video creation right on your smartphone. While many of these tips and tricks involve using different software and equipment, if that’s out of your price range, just start shooting!  Recording Use Bombbomb to send video emails; it’s great for adding a personal touch to professional communication. If you’ve somehow lived the past year without hearing of Zoom, we applaud you. Nevertheless, it’s a great software that offers split-screen recording during virtual interviews. Want to step your recording up a notch? Jimmy uses a Sony A7III with an 18-105mm F4 lens, and it offers many capabilities beyond the iPhone, like light adjustment and background blur. Audio Poor audio turns many people off of a video. Using a lapel mic is a great starting point to ensure quality audio, and they are portable and easy to use.  The Saramonic Blink 500 receiver can shoot from a more extended range or walking, giving you great flexibility when recording. Sennheiser MK600 is a great boom mic that sets above and out of the shot to give excellent audio without being seen on camera. Lighting In general, always face windows rather than have them behind you; front-facing and natural light sources are always the best options. If natural lighting isn’t an option, consider a clip-on selfie ring light. This small device can clip over your iPhone or laptop and provide a lighting source for anything you’re filming.  Tall selfie ring lights are another option that allows a camera to sit in the middle of the light source, giving everything in the shot an even light coverage.  Softbox lights offer more diffused lighting that can be easily focused on a specific area. However, they aren’t the best for lighting a moving target. Post-production Use platforms like Fiverr.com to get professional intro and outro templates. Jimmy recommends various editing software for beginners, such as Videolicious, Camtasia, and Apple iMovie. However, the software he uses is Adobe Premiere Pro because of the immense versatility it offers, but it’s definitely for intermediate to advanced-level editors. If you’re looking for royalty-free background music, platforms like Epidemic Sound offer music in multiple styles for a monthly subscription fee that you can use on your projects. Publishing Keywords Everywhere is a great tool that helps determine the best keywords to maximize traffic to your video. Tubebuddy helps generate compelling titles for your videos. Jimmy’s final publishing tip? Publish your content everywhere. The more place you post, the more eyes will be on your material.  Connect with Jimmy Burgess on LinkedIn and Facebook, as well as his YouTube channel.

Top Tech Tools That Will Expand Your Real Estate Business  Professionals use a variety of tools to improve their product and grow their businesses, and today’s episode addresses top tech tools that will expand your real estate business.  If you build your business on a solid foundation, you’ll be able to scale in a way you never have before.  Jimmy Burgess, Chief Growth Officer of Berkshire Hathaway HomeServices Beach Properties of Florida, has used these tools in his own business and has seen them work for others around him as well.  Tools and technology Homebot.ai generates a detailed report about your clients and sellers and where they stand with their assets. It addresses cost basis, profit margin, tax consequences, and other financial details that are personalized to your customer.  The iPhone 11. Although it doesn’t seem as though there’s much difference between this phone and its predecessors, the camera is starkly different. In an industry powered by visual information, it’s a game changer. Videolicious is a phone app that allows you to edit videos on the fly by adding music, titles, text, or other content. It’s great for virtual walk-throughs, and you have a professional looking video in minutes. BombBomb has been a favorite for a while, because it allows you to record video from your screen and include it in an email. It allows you to send personalized email video to your clients, which could include a contract review, a valuation analysis, or countless other options. Which tech tools do you use that other agents should know about? “Top Tech Tools That Will Expand Your Real Estate Business” episode resources  Check out the technique Jimmy used to generate $11,000,000 in listings in 90 days. Connect with Jimmy Burgess on LinkedIn and Facebook, as well as his YouTube channel.   If you like what you heard today, we’d love it if you’d share a rating or review, and then subscribe to the podcast and tell others about it as well. You can find The Real Estate Sales Podcast on Apple Podcasts, Google Podcasts, Spotify, and Stitcher, as well as at our website, The Real Estate Sales Podcast.

Growth Strategies for Realtors with Kristyn Nelson Kristyn Nelson is an 8-year veteran of real estate who works with Berkshire Hathaway Home Services Verani Realty in Southern New Hampshire, about 40 minutes North of Boston. She is the third generation within her family to work in investing, renting, building, and brokering real estate, and she loves every aspect of the business.  Kristyn began her real estate career when she was laid off from a remote marketing position. Her parents helped her launch into real estate, and she has since done 25 million dollars in volume and 60 units.  She developed Tuesday Tip videos to grow her business, teach her customers, and provide information about real estate. Her Facebook Live engagements allow her to effectively connect with consumers without investing a large amount of time. (She uses her iphone with Videolicious.) She gets content from realtor magazines and emails, but she also interviews other people, like the painter who’s working at her house. She’s creating content, she’s highlighting someone else’s business, and the guest will share it with his audiences as well.  When you become a resource for the community you serve, people treat you as a friend instead of as a realtor.  Videos can also help you filter out those people who aren’t a good fit for you by helping them to determine whether there’s a likability factor.  Kristyn uses Bombbomb before her listing appointments to email her prospective clients so they can “see” her before the meeting and as an opportunity to confirm the scheduled meeting.  She starts every day with a list of 7 things that MUST be done today, and she numbers them so that she does the hardest ones first.  Kristyn’s family sets two goals per person each weekend to ensure that they are accomplishing important things and being accountable to each other.  BHHS teams of 8-12 people are meeting to discuss the Four Disciplines of Execution and to build accountability for their goals and their accomplishments.  Avoid the temptation to believe that now isn’t the time to advance your business. Use the opportunity to be in front of your clients as a person, and to make connections and communicate.  People who lean into the opportunities that exist right now will take market share, while others who fail to pivot will potentially fall out of the industry. Don’t pretend you know what’s going to happen to your clients. Reassure them that, for  today, they are ok. “Growth Strategies for Realtors with Kristyn Nelson” episode resources Connect with Kristyn Nelson via her LinkedIn and Facebook accounts (Kristyn Nelson New Hampshire Real Estate Agent) if you’re looking for ideas about how you can engage with your clients. You can also call or text her at (603) 264-9808.  Connect with Jimmy Burgess on LinkedIn and Facebook, as well as his YouTube channel.   If you like what you heard today, we’d love it if you’d share a rating or review, and then subscribe to the podcast and tell others about it as well. You can find The Real Estate Sales Podcast on Apple Podcasts, Google Podcasts, Spotify, and Stitcher, as well as at our website, The Real Estate Sales Podcast.

Invest Alongside Boston's Top Angels: Sal's Syndicates Creating new ways to experience startup events has led Oana Manolache to found Introvoke, a streaming service tailored to this growing space. Relying on her work at HP, Oana is getting strong traction from organic growth. A great interview with a compelling immigrant founder. Highlights include: Oana Manolache Bio & Introvoke Introvoke “…we take engagement a step further. So, we have an open chat where people from all over the world start conversations”. Founding Story of Introvoke Introvoke’s Traction 5000 Users through Viral Marketing – No Marketing Spend Sal Talks about Savran Technologies and Its Remarkable Ability to Capture Extremely Rare Cells How Introvoke Plans to Compete “…87% of consumers prefer to watch a live stream of a brand rather than to read a blog…” Introvoke Aims to Make Virtual Memberships Appealing “Our viewers stay engaged for at least 80% of the video…” Introvoke Just Stated Monetizing its Business with a Tiered Subscription Model Oana Manolache Wants to Make Introvoke the Norm for Startup Events How Oana’s Family Life in Romania Contributed to Her Entrepreneurship Raising Money Should Note Be an Automatic Reaction If You Are Planning to Start a Company “I strongly believe that you don't have to be a social impact company to actually have social impact.” Sal on the Social Value of Entrepreneurship Social Impact of Angel Invest Boston: Three Founders Inspired to Start Their Companies by Listening Finding Your Calling “I realized that I am supposed to be in technology, and I've always been supposed to be in technology.” “…we do want to, of course, follow certain norms in live streaming because people are used to certain things. But we also want to disrupt some others, so to build something new.” “And that makes you wake up in the morning, and those hard days when you're not sure if you're doing the right thing. So, passion strives.”

Today I’m joined by Amanda Eilian.    Amanda is a co-founder of Able partners.    In today’s episode, we talked about Amanda’s experience as an investor in the positive living space, her take on the future of the wellness industry—including mental health and psychedelics, and her advice for founders looking to break into the space.    I had a great time chatting with Amanda and hope you enjoy listening.      More from Amanda Eilian & Able Partners >>    Amanda Eilian is the co-founder of __able Partners, a venture capital fund focused on early-stage companies in the positive living space. With over 40 companies in the portfolio, investments include Goop, The Wing, Daily Harvest, and Bulletproof.    Amanda was also the Co-Founder and President of Videolicious, an enterprise video creation platform backed by Amazon and acquired by a strategic buyer in 2019. Amanda was instrumental in the launch and growth of Videolicious to over 5,000,000 users in 103 countries, including Fortune 500 companies such as IBM, Walmart, SAP, Verizon and GE. Prior to forming Videolicious, Amanda was a founding partner of Capitol Acquisition Corporation, a special purpose acquisition vehicle (SPAC) that completed a $265 million initial public offering and closed a merger that led to the formation of Two Harbors Investment Corp., a $3 billion NYSE listed REIT (TWO) and Silver Bay Realty Trust (SBY). Amanda previously worked in private equity and mergers and acquisitions.    Amanda is a Truman Scholar and received her MBA from Harvard Business School where she was a Baker Scholar, and graduated Magna Cum Laude from Georgetown University School of Foreign Service with Honors in Economics. Amanda serves on the Board of Directors of Juice Beauty, the largest organic skincare brand in North America, and on the Board of Directors of the Melanoma Research Alliance, the largest private funder of melanoma research with more than $100 million in grants awarded to date. She is also a member of the Tech:NYC Leadership Council. Amanda resides in New York City with her husband and four children. Get in touch >> https://ablepartners.nyc/     More from Fitt Insider >>     Fitt Insider is a weekly newsletter and podcast about the business of fitness and wellness.    From product launches and funding news to game-changing innovation, Fitt Insider provides listeners with insights and analysis on this ever-evolving industry.    Join your peers and colleagues from companies like Equinox, lululemon, Peloton, Beyond Meat, Nike, and ClassPass by subscribing at http://insider.fitt.co

Content creators know that video is a powerful tool for delivering a message, and that means that it can also be a powerful tool in the world of sales. Learning how to use video effectively can be a helpful skill in all parts of the funnel. Today’s guest is Daniel Crouch, Enterprise Account Executive at Videolicious. In today’s episode, Daniel will talk about using video, not just at the top of the funnel, but also after you get your foot in the door. Listen to the episode to hear what Daniel has to say about how and why he started using video, how to use videos for pre- and post-meeting contacts, and how to get started learning to use video effectively in your own sales process. Episode Highlights: Daniel’s background in sales How Daniel got started using video in prospecting How Daniel uses pre-meeting videos How Daniel’s videos are structured Avoiding excess words and keeping videos short Using a script or teleprompter to stay on point How to write copy to use as a video script Post-meeting videos The main purpose of using video for closing Getting started learning how to use video Resources: Daniel Crouch Videolicious

This week's episode features Amanda Eilian, Co-Founder & President of Videolicious -- a video creation service for enterprise businesses and companies. Amanda and I talked about her early days as a teenage radio host, her transition into investment banking, and what led her to starting Videolicious in the first place. Most interesting, perhaps, is that Amanda and her co-founder ignored a lot of early advice they received about what direction they should take their company in -- and it paid off. Music edited from 'Something Elated' by Broke For Free. freemusicarchive.org/music/Broke_Fo…mething_Elated From the Free Music Archive. CC Attribution 3.0 Produced by Rachel James. Positively Gotham Gal is proud to be made in NYC.

The buzz: Your crystal ball for 2018 is here! If your #1 business wish this holiday is to know what 2018 holds for your company, your industry and the world, we've got the next best thing. We're bringing you predictions from 70+ thought leaders about the technologies, strategies, and trends that can help you grow and compete in 2018 and beyond. Pour a cup of Joe, Earl, or Dom, and join us for SAP Game-Changers Radio 2018 Predictions–Part 2 live. and there's more on Jan. 3, 10 and 17. All episodes will be available on-demand. Today you'll hear from Torsten Welte, SAP; Jason Averbook, Leapgen; Brian Kalish, Kalish Consulting; Stefan Guertzgen, SAP; Brenda Cooper, Futurist Author; Yvette Cameron, SAP SuccessFactors; Luisa Silva, SAP Startup Focus; Tom Foley, Lenovo; Kenny Hawk, Mojio; Heather Ashton, IDC; Barbara Ocain, SAP; Matt Singer, Videolicious; Tim Hughes, Digital Leadership Associates; Jeff Hattendorf, Macrospect; Laz Uriza, SAP. Happy holidays from SAP Game-Changers Radio.

The buzz: Your crystal ball for 2018 is here! If your #1 business wish this holiday is to know what 2018 holds for your company, your industry and the world, we've got the next best thing. We're bringing you predictions from 70+ thought leaders about the technologies, strategies, and trends that can help you grow and compete in 2018 and beyond. Pour a cup of Joe, Earl, or Dom, and join us for SAP Game-Changers Radio 2018 Predictions–Part 2 live. and there's more on Jan. 3, 10 and 17. All episodes will be available on-demand. Today you'll hear from Torsten Welte, SAP; Jason Averbook, Leapgen; Brian Kalish, Kalish Consulting; Stefan Guertzgen, SAP; Brenda Cooper, Futurist Author; Yvette Cameron, SAP SuccessFactors; Luisa Silva, SAP Startup Focus; Tom Foley, Lenovo; Kenny Hawk, Mojio; Heather Ashton, IDC; Barbara Ocain, SAP; Matt Singer, Videolicious; Tim Hughes, Digital Leadership Associates; Jeff Hattendorf, Macrospect; Laz Uriza, SAP. Happy holidays from SAP Game-Changers Radio.

The buzz: Your crystal ball for 2018 is here! If your #1 business wish this holiday is to know what 2018 holds for your company, your industry and the world, we've got the next best thing. We're bringing you predictions from 70+ thought leaders about the technologies, strategies, and trends that can help you grow and compete in 2018 and beyond. Pour a cup of Joe, Earl, or Dom, and join us for SAP Game-Changers Radio 2018 Predictions–Part 2 live. and there's more on Jan. 3, 10 and 17. All episodes will be available on-demand. Today you'll hear from Torsten Welte, SAP; Jason Averbook, Leapgen; Brian Kalish, Kalish Consulting; Stefan Guertzgen, SAP; Brenda Cooper, Futurist Author; Yvette Cameron, SAP SuccessFactors; Luisa Silva, SAP Startup Focus; Tom Foley, Lenovo; Kenny Hawk, Mojio; Heather Ashton, IDC; Barbara Ocain, SAP; Matt Singer, Videolicious; Tim Hughes, Digital Leadership Associates; Jeff Hattendorf, Macrospect; Laz Uriza, SAP. Happy holidays from SAP Game-Changers Radio.

The buzz: Your crystal ball for 2018 is here! If your #1 business wish this holiday is to know what 2018 holds for your company, your industry and the world, we've got the next best thing. We're bringing you predictions from 70+ thought leaders about the technologies, strategies, and trends that can help you grow and compete in 2018 and beyond. Pour a cup of Joe, Earl, or Dom, and join us for SAP Game-Changers Radio 2018 Predictions–Part 2 live. and there's more on Jan. 3, 10 and 17. All episodes will be available on-demand. Today you'll hear from Torsten Welte, SAP; Jason Averbook, Leapgen; Brian Kalish, Kalish Consulting; Stefan Guertzgen, SAP; Brenda Cooper, Futurist Author; Yvette Cameron, SAP SuccessFactors; Luisa Silva, SAP Startup Focus; Tom Foley, Lenovo; Kenny Hawk, Mojio; Heather Ashton, IDC; Barbara Ocain, SAP; Matt Singer, Videolicious; Tim Hughes, Digital Leadership Associates; Jeff Hattendorf, Macrospect; Laz Uriza, SAP. Happy holidays from SAP Game-Changers Radio.

While in prep school Matt Singer performed at a religious ceremony and became fascinated with the impact his music had on the congregants. This fascination led Matt Singer to major in music at Yale, where he graduated Summa Cum Laude, and to think of how to make a life in music. Matt hit the streets soon after graduating to start his music business. For ten years he built Dawn Treader Production with marquee names such as Paul McCartney, James Earl Jones and the New York Philharmonic. Relying on the emotional connection possible on TV, he sold the CDs he produced by the tens of thousands on QVC. In 2007 he joined co-founder Amanda Eilian, in starting a company that is now changing the way large enterprises communicate with their customers and employees via video. Videolicious makes it easy for employees to produce polished videos personalized to particular clients that make emotional connections. The platform is now used by 4,000,000 users in 100 countries, it’s even taught at 90 schools of journalism. Backed by Amazon and VC money, this startup is poised for continued growth. This is the story of someone who followed what seems to be an impractical passion but managed to create something that is useful to large numbers of paying customers. Listen to this candid and introspective conversation with a young man who thinks deeply but acts practically. In particular, I liked what he had to say about how founders can prepare their psyche for the arduous journey of building their startup: “It turns out that anything that you accomplish in life actually brings a crush of responsibility, so you really just have to enjoy the journey because there is no magic carpet ride of happiness that comes with any accomplishment.”   Here are the topics covered and some quotes: Matt Singer Bio Matt Singer Actively Looks for a Way to Turn His Passion for Music into a Living, and Succeeds The Story of The Talk Market Which Became Videolicious How Matt Connected with his Great Co-founder, Amanda Eilian What Videolicious Does Today Sal Daher Reads a Review from Listener ChangDS and Ask Listeners to Leave a Review on iTunes The Pivot that Turned The Talk Market into Videolicious The Vision Stayed the Same, the Implementation Changed Great Point about Finding Your Focus “From the perspective of entrepreneurs, I think it's just good to note that you can have a vision but there are a lot of choices along the way in terms of who should you really sell to.” Videolicious is Taught at 90 Schools of Journalism – It’s Becoming Ingrained Instead of a Sales Binder Videolicious Allows You to Send Your Customer a Compelling Personalized Video “Video is becoming the standard way that people create content.” Videolicious’ Board Has Been Very Supportive – They’ve Been Amenable to Reasoned Arguments “Yeah, you've heard that theme of focus, focus, focus, but exactly what that means is not always super clear.” "Wow. What do I need not only just to get in the door, but also to keep them forever?" How Matt Singer Got Amazon as an Early Investor in His Company How Videolicious’ VC Backers Help with More than Money The Interesting Route Videolicious Took to VC Funding The Path Ahead for Videolicious – Making Video Creation Ever Easier & More Effective Matt Singer’s Three Bits of Advice for New Founders “Definitely finding a great co-founder is important… someone that you can really work with… work through thick and thin, because there's going to be ups and downs constantly and so it's great to have someone that can support you and you can support them.” “…thinking through the entire lifecycle of your customer from the acquisition to renewal.” Having a Long-term View Is Crucial in Selling to Enterprise Customers Because Everybody Works from Home, Videolicious Looks for Self-starters ” I do find that being able to tell the story and the vision is a good way to attract talent.” Other Startups That Matt Singer Admires – Companies That Make Using their Product Super Easy What Matt Singer Has in Common with C.S. Lewis “…most technology is pretty disruptive for your average employee. It's different than what they're used to doing. That's what you have to contend with as a startup, you assume that's a big jump, even if your product in the isolation is easy.” Matt Singer’s Parting Thoughts – A Truly Valuable Observation “It turns out that anything that you accomplish in life actually brings a crush of responsibility, so you really just have to enjoy the journey because there is no magic carpet ride of happiness that comes with any accomplishment.”

Mojo-Storytelling mit Videolicious