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Should you use rolling forecasts for your clients? Do you hear all this talk of including forecasting for your client, but when it comes to implementing, you’re a bit deer in the headlights? Shifting into forecasting and scenario planning for your clients is a significant shift - in terms of process, what you feel confident in, and your own mindset.  My guest today is Laura Landmark, (CEO) & Co-Founder of Mantle Analytics, which provides custom financial reporting for companies whose needs have outgrown the abilities of the software platforms whose names you would recognize. Mantle Analytics uses technology to dig down into the data and uncover insights that are critical in steering the business towards its goals.  This episode is all about rolling forecasts and what you need to know to optimize their use in your business on your clients’ behalf.    What a rolling forecast is: big picture  a version of the future designed to provoke conversation A tool that helps clients make better informed decisions Data organized in a way that can help the business owner build toward that very reality A picture that helps the client visualize what might happen in their business, or what potential reality they may want to avoid As fresh as possible, and “real-time” should be clearly defined   What a rolling forecast is not: A promise A target that the business owner needs to deliver on A prediction guaranteed to happen   How do I start implementing rolling forecasts for my clients? Start with a revenue and gross profit forecast, by profit line or by customer segment Then build into the next level of sophistication.    Get good at asking questions! What could be done to improve net profit What if you stopped doing X What if you doubled-down on Y Connect with NAME: Website: https://mantleanalytics.com/en/ Linked In: https://www.linkedin.com/in/laura-landmark/ Free 5-day email course - Better Pricing Strategies for CPAs Get here   Want some help in your CPA firm, but not sure where to start? Schedule a free discovery call with me: https://calendly.com/geraldinecarter/15min   Want to find out what options you might have for working together? More about 1:1 coaching, roadmaps, and DIY courses here: https://shethinksbigcoaching.com/coaching-options

In today’s episode, we talk about “Are we really educating ourselves?” Social media, influencers, the dangers of huge fan bases, “The Blue Check”, Jacob Blake, Beyhive and Beyonce, Trump and his fan base/army, Liberals and Conservatives. History of political parties, Other parties running, Democrats vs. Republicans, looking at the future, Kanye West and the Birthday Party. We also talk about pop culture with Tory Lanez and new album, Cardi B vs. Candice Owens, PS5 and Xbox series X “What’s the movessss?” @hadassador @flvrsparlor @bei_ru We also showcase artists: @clifford_brd (Recreational Hoopers Podcast) @prestig.ious @inanismp3@_wh0isdre @prodbydc_@taymoneeyyy --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app

For today’s episode, I want to share an out-take from my consulting work, something I think might be interesting for anyone working in the technology industry. It’s a set of 20 questions that can help you uncover the current state of play in your business. The questions are mainly useful for technology companies for reasons I’ll get to, and are probably of limited value to non-technology businesses, but you’re welcome to try using them for non-technology businesses.A caution: The only person who can usefully answer these questions for the company as a whole is the CEO. But it’s a fun game to play from any position, and useful to the extent you are close to, and aligned with, the CEO. I put this list together in the course of some work I’m doing with a client, and in doing that, I realized that these are the questions I tend to explore free-form in the first couple of orientation calls with all new clients. I don’t explore these via an explicit Q&A, but more in a sort of bingo-card format, where I look for answers to these in a free-form conversation. For me, it’s a way to efficiently learn about the business, and for them, it tends to be a useful exercise to turn an unconscious sense of the state of play into a conscious one.So here are the questions, with some commentary afterwards. Note that this is written text is a skeletal outline, not a transcript. The audio has me riffing on all these questions and explaining the logic of the sequence, so you’ll have to listen if you want the whole thing.The QuestionsWhat is the primary operational bottleneck or "firefight" currently consuming the bulk of your attention? (eg: "growing schedule slippage on launch of product X" or "difficulty filling critical CxO position" or "PR damage control due to issue X")What is currently the biggest source of uncertainty/doubt/anxiety for the company? (Be specific, eg: "high failure rate of manufacturing process X" or "poor conversion rates of sales campaign for product Y" or "What customer Z will decide for their product P")What are the top 5-7 events coming up on the company roadmap in the next few years? (eg: key technology tests, decision points, product launches, sales drives, external events like elections) Who/what are the top 5-7 most important external entities shaping your business sector environment? (key customers, value chain partners, government agencies etc. Name either individual entities, or classes that are as specific as possible, like "small food-service business owners").Which entity in the list from Q4 above exercises the MOST strategic control over the primary value chain of interest to the business?Which entity in the list from Q4 consumes the largest share of your personal attention? (can be the same as 5)What is the MAIN line of business (LOB) the company MUST win in, within the current business model, to be successful?What is currently the MAIN strategic metric/measure that tells you whether you're winning or losing in that LOB? (be specific, eg: "free cash flow" or "increasing yield rate from process X" or "rate of increase of production volume")Who is the ultimate customer/end user for the overall value chain this LOB is part of? (Be as specific as possible. Eg, "fast-food restaurant chains")Who is the immediate prototypical customer for this LOB for your business? (Eg, "commercial kitchen equipment manufacturers")What is ONE belief held by this prototypical customer that you would like to change, and what would you like it to change to?What they believe:What you would like them to believe:What is your "Thielean Secret"? ONE key belief held by you/your company that is NOT widely shared by the industry?What is working unexpectedly well, where you seem to be getting surprisingly lucky?What is working predictably badly, and seems hopeless/doomed?Overall, how well is the current business model working? Use a qualitative phrase in the range from "succeeding wildly" to "in big trouble"What do you estimate are the % chances you'll need to execute a major business model pivot within the next 3 years?If you do need to pivot, what is the most likely alternative business model you will be considering?What are the top 3-5 macro trends affecting your business environment (Be specific: examples: Covid, China trade war, climate change, software eating the world, input X commoditizing, industry structure going from horizontal to vertical…)What are the top 3-5 elements of the business environment that are NOT changing?Based on reflection on your answers to questions 1-19, list  between 3-5 problems that you consider to be the top strategic priorities. Describe each with a single sentence. They can relate to any aspect of the business: internal or external, relating to marketing, engineering, HR, sales, or cutting across functional boundaries. Try and state it in terms of key details that have strategic significance, not generalities (eg, "Get defect rate for manufacturing process X below Y%" not "Improve quality") These questions are specifically useful for technology businesses — businesses that develop and sell products or services that take significant engineering, and are driven by, and drive, technology trends. This is because technology businesses are strongly time-based, and have to evolve and maneuver in a marketplace where competition is based primarily on innovation, not supply and demand shifts due to macro factors in an otherwise unchanging market. In other words, there is a sort of fast-evolving real history to technology businesses that’s not really there in non-technology businesses, like managing a corner grocery store or even a consulting business like mine. These questions assume that the logic of the business is the logic of time-based competition, which means your approach will include things like OODA loops, S-curves, disruption, Simon Wardley’s Wardley Maps, Ben Thompson’s Aggregation Theory, and so on.Even though the questions might seem banal and obvious, the thing is there’s a lot of banal and obvious questions you can ask about any business, like hundreds, and it’s not immediately obvious, at least to me, that these are the right ones. These questions — in this rough sequence — are ones I’ve converged on through trial-and-error over nearly a decade of initial orientation conversations with new clients. Many other questions can be usefully asked once you have a sense of the answers to these basic questions, but skipping these and going straight to other questions is usually a recipe for frustration.So that’s it for this episode. You’ve been listening to/reading a free podcast issue of the Breaking Smart newsletter, where I send out a longform piece for subscribers every Friday, usually an installment from one of my multi-part projects, and sometimes stand-alone essays. Once every 3 or 4 weeks, I publish a free public podcast like this. In the previous 3 weeks, I published 3 subscribers-only essays:Control Failure -1 from my Great Weirding essay series, about the global transformation of the last few years.The Descent of the Public, from my After Westphalia essay series, about what comes after the nation-state.Operating in Time -2, the concluding part of Chapter 3 of my book project, The Clockless Clock.Thank you for listening, andI’ll be back next week with another longform piece. Get full access to Breaking Smart at breakingsmart.substack.com/subscribe

Sean Hicks (@SeanHicks77) presents "VMware Anywhere - VMware on X" What kind of cool stuff can you do when you combine VMware and your favorite public cloud? Resources: https://vmc.vmware.com/ https://www.wwt.com/atc

So we have all dealt with this nasty little inner voice which says to us "you can't do that- why bother" and it's sadly normal to experience self doubt, but self-sabotaging is the next level, where we actually stop ourselves from achieving something simply because we have lost our own motivation and belief that we can do what we set out to do.    In today's episode I chat to you all about: X What is Self-Sabotaging  X How it makes us feel and the signs of it X How it can damage you  X and of course how to eliminate it   Sponsored by "The Heels down fitness app" download now >> https://apps.apple.com/us/app/heels-down-fitness/id1513113826

Do you ever tell yourself stories about why you can’t do something?… “It’s too late for me to go back to uni.”… “I’m not cut out for the business world.”… “I can never seem to lose weight.”… “I can’t be a good mum if I’m working 40 hours a week.”In this short, punchy episode, I’m sharing a story that I used to tell myself about running a business while being a mother. (Spoiler alert: it involves me ugly crying in front of a room full of colleagues. Fun.)I’m sharing this personal anecdote because it’s SO easy to sabotage ourselves. We so often cut ourselves off from the things we truly long for, and build a whole identity about why we can’t do things…… and enough is enough.So what’s this conversation REALLY about?“Is it too late for me to do X?” ← What to do if you’re asking yourself this questionThe real reason we cut ourselves off from the stuff that we wantWhat I made “being a good mum” mean (and how I nearly sabotaged my entire life purpose)The weird belief I picked up from childhood about “earning money as a mother”What happens when we place our self worth outside of our own selfWhy your worth is innate (and not tied to your job, income, or anything else)How to wake yourself up and shine a light on your ‘stuff’If you want a loving reminder (or maybe even a kick up the butt!) that your excuses do not need to stop you from creating the life you dream of, you’re in the right place.Links:The Conversations With Lisa playlistContinue the conversation with Lisa:Instagram | FacebookYou can quote me on that:“Your worth never has to be questioned. That's the one thing we never have to question.” - Lisa CorduffWant to help me out?Leave a review (um, and a hefty handful of stars!) here.

Since Powers of X #4, some of the more tantalizing mysteries and riddles in X-Men comics can be found in Mister Sinister’s “Sinister Secrets” a gossip column found in the pages of various books. Today I’ll answer: + What’s the meaning behind every Sinister riddle released so far in the Dawn of X? + What […] The post Krakin’ Krakoa #48: 20 Sinister Secrets Solved! Theories For Every Mister Sinister Scheme in X-Men Dawn of X appeared first on Comic Book Herald.

Show Notes:Discovery of You and Your BusinessCore values: What connects you to your purpose? What are the guidelines for living your purpose or doing what you’re doing?Process for determining Core Values: Take a business or a person that you like or admire and ask: “What Characteristic or Trait do I like about this person/business” Then: “If I were (that characteristic) what would it provide” Then: “What is important about X” “What is possible to achieve with Y” "Is there anything higher than Z"Repeat until you find your core value just below Source, God, Love, Etc.Fitness Mentors Core values: Community: our goal is to bring everyone together to promote the best education and learning experience through a variety of channelsGrowth: we want you to grow with us, not just by becoming a CPT, but also by continuing your education. We believe that personal growth is just as important as professional growth. We're talking about self-love and sharing your love of fitness with your clients.Authenticity: everything we do, we built on our own. And we've been really successful at doing so. Our study tools have proven to help students like you pass CPT exams and now we're headed to becoming a lead personal trainer certification company in the market today.Purpose: if our purpose is to educate you to become the most qualified and confident personal trainer, we believe that your purpose is to spread your knowledge and love of fitness with your clients, family, and friends (and the world).Service: we make sure that our service to you is #1 at all times. We do this by incorporating all 5 core values into every one of our products. Our job is to go above and beyond to make sure that you're receiving the absolute best service from our team of personal fitness mentors, teachers and industry experts. We know that if we can provide the best service to you, you're more likely to provide the best service to your clients.Support the show (http://www.fitnessmentors.com)

Ok, so you know how to order schnitzel in an Israeli restaurant. But what about asking for an extra plate? For a non-spicy dish? Extra parsley? Or maybe you need to notify the kitchen of a food allergy. This is serious stuff. Guy delivers the #Hebrew language goods on this week's episode. Listen to the All-Hebrew Version of this Episode   New Words and Expressions: Efshar od petrozilia vaksha? - Could I please have more parsley? - ?אפשר עוד פטרוזיליה (ב)בקשה Efshar od tsalahat vaksha? - Could we have an extra plate please? - ?אפשר עוד צלחת (ב)בקשה Bishvili ha-salat, efshar bli batsal? - For me, the salad, without the onions please? - ?בשבילי הסלט, אפשר בלי בצל Alergi/t le-egozei melech - Allergic to walnuts - אלרגי/ת לאגוזי מלך Yesh li alergia le-egozim - I have a nut allergy - יש לי אלרגיה לאגוזים Midat asiya - Level of doneness - מידת עשייה Medyum, Well done (Asui tov), Rer (na, hai) - מדיום, וול-דאן (עשוי טוב), רר (נא, חי) Eich ze ba? - What sides come with the dish? - ?איך זה בא Ze ba im - It comes with… - זה בא עם Ze ba al - It comes on… - זה בא על Yesh lachem ulai X? - Do you happen to have X? - יש לכם אולי X? Ma efshar bimkom X? - What could I have instead of X? - מה אפשר במקום X? Ma yesh bimkom X? - What do you have instead of X? - מה יש במקום X? Slicha, lo kibalnu et ha-uga - Sorry, we didn’t get the cake - סליחה, לא קיבלנו את העוגה Ma im ha-uga? - What’s with the cake? - ?מה עם העוגה Efshar livdok li? - Is it possible to check on it for me? - ?אפשר לבדוק לי Ze harif? - Is it spicy? - ?זה חריף Ha-mana ha-zo harifa? - Is this dish spicy? - ?המנה הזו חריפה Efshar lo harif? - Is it possible to have it not spicy? - ?אפשר לא חריף   Playlist and Clips: Arkadi Duchin & Micha Shitrit - Beit Cafe shel Dinozaurim (lyrics) Alergi le-egozim Midat asiyat ha-steak Ivri Lider - Batei Kafe (lyrics)   Ep. 119 Ep. 122 Ep. 157

Donnie: Alright was this is going to be an amazing episodes we are going to sit down with mike Michalowicz, We didn’t spend whole lot of time on a back story, we just started jumping in a lot of the philosophy of business, entrepreneurism and there wasn’t any flop, it was a pretty cool conversation, I really enjoyed and I know a lot of you guys asked for me to get him on the show you could more of an intimate conversation with him so I think you are really going to enjoy this one. And this show has been for a quite few episodes now, is brought you by point blank safety services, so Stacy and Mike are doing awesome and amazing things for the freeways and highways and everything they do by protecting the constructions workers, drivers and just keeping everybody safe while helping police officers that we know aren’t just paid enough to do what they do and put their lives on the line every day for us, so they are really helping this police officers not only protecting us in the afterhours but protect their families financially by giving them additional jobs and work they can do on a regular basis, these guys are doing just tremendous work. And I love that they have taken their business success and turned it out over to the nonprofit they started which is called … family fund you know that organization is giving scholarships and is helping out the families of fallen officers, you know it’s really cool to see a company remember really where they came from and really giving back to the community as a whole, so do me a favor guys, go follow them on Facebook, go them out on Instagram, check out their website, send them messages and let them know Donnie sent you , you can find almost everything that they are at either at … family fund or point safety in almost all platforms, say hi to them, I couldn’t do this show without them. So I know a lot of you guys have been harassing me about get mike on the show, so I’m bringing on Mike Michalowicz and this going to be a lot of fun, we already smoke and joke about two Polish guys on a podcast, what could be wrong? But this is going to be interesting, I’m Donnie Boivin this is Donnie’s success champions, mike tell us your story brother, welcome to the show! Mike: Donnie thank you for having me, I’m an author, I’m excited to be here and I’m on a missing to eradicated entrepreneur poverty, there are so many elements I struggle with entrepreneurship and some many fellow entrepreneurs struggle with and my goal is to fix that for all of us. Donnie: I love the whole phrase, entrepreneur poverty, because that was my business for a long time you know. Mike: Well you know what it is, Donnie when you started your business I suspect is the same as I started mine and everyone listening, you star your business and his friends who never own a business, they look at you and they who “oh you started a business, you are millionaire and you sit in the beach and all you do is sit and all you do is drink margaritas” There is this perception as that if you are business owner, you are wealthy and you got all the time in the world, the reality is the opposite, so we have no time, we work our ass off, we sacrifice family, we don’t go on vacations anymore and we make no money! As the general population we are struggling financially, so there is this gap and I called entrepreneurial poverty and so my mission is to resolve that, to make us what we are envisioned to be and when you have wealth and you have time you can be of impact you can serve others, I mean we need to do this. Donnie: No I love this, because Ii think there is one more twist on that whole entrepreneurial jump, because if they don’t think are automatically super wealthy the other questions is, what the hell do you actually do for a living? Laugh Donnie: So you are not only battling how much money you are supposedly making and all this freedom that you have, you know my wife, people still ask her, what does Donnie do? And she’s like, he kind of does this podcast, speaking, I don’t know what he does. Mike: Is fine, so when I sold my first company I go proud, I came home to my dad and said “Dad I sold my business” and told them what happened, and he goes “congratulations, so you are gonna have a really job now” and I’m like what? And he’s “yeah because your security and all that” And I love my parents, they have been extraordinary to me, they love me, both of them tho are in trap in their perception of what success is, get a job, stick to a job for entirety of your life, and I think we are surrounded by that perception, spouse, have other perceptions, as entrepreneur the rule is to break the rules, to challenge industries, to bring in our concepts, is new to everyone, Everyone’s is like “what the F are you doing?” is not comprehensible. Donnie: You know is all interesting, I don’t about you, but when I launched my business, it took me a long time to realize that I spent so long as an employed so when I launched a business I kept constantly trying to almost create a job for myself vs a company and I get lost in the business because it was so hard to make that shift, that is why I tell people that entrepreneurs a made not born because you get punched in the face a lot by life to start figuring things out, was that kind of the same thing to you or you just stepped in gold and riches fell from the sky? Laugh Mike: Oh of course that was exactly my journey! I started the business and people where throwing money at me like what= Is this real? NO! No of course, my first business was in computers system, I was a computer guy and I open the door. Donnie: Where’s your pocket protector I don’t see it? Mike: Yeah well yeah, actually Donnie that’s what happens , I made a few phone calls and said I started a business and the money will flow in, I called a few people and they were “Oh congratulations, but I’m already taking care of” I said what? You know! I’m your friend! “No, I’m taking care of” and at the end of the day of and they didn’t mean, the holy crap moment kicked in, I think, in the beginning stages, and actual motivators for us entrepreneurs is fear, the first few years of my business I was terrified and what that terror does is kept me awake, I would wake up at 4 in the morning and get to work whatever it takes and I worked until midnight and repeat the process all over again because I was scared I was desperate as parent, the challenge tho is that fear in certain point becomes detrimental it gives you energy but it also gives you stress and start breaking you down, so illness kicks in or exhaustion so of course is a flip side, you don’t want to live in fear for the entirety of your life, use it as a spark and the over time you need to convert that idea was to confidence and when I started to get a bit of a routine I started to see some results, I said ok I’m gonna trying and repeat on that and I started to focus on what was working and doing more of what was working. Mike: But of course for none of us, you don’t start a business and the money falls in your laps and if it does, you are lottery winner but is actually a curse because then you believe that you don’t need and effort to make this money and so I think when you see on the cover of Ink Magazine “Oh started a business when she was 23 years old and by 24 is a billionaire” In many cases that becomes detrimental because they don’t understand the real journey of an entrepreneur, which is the struggle on the valley to get to the peaks. Donnie: Yeah Jim Ron when back to as far as motivational speakers go, he’s got a great phrase, he said, the first thing you done when you are handed a million dollars is you mentally have become a millionaire because most people will go through that ride and journey to whatever success they get through and is all those lessons that mold and prepared them for that success and I looked on people that entrepreneur is the new multilevel marketing thing because people go into multilevel marketing or neuro marketing and they are like “Oh Imma be a millionaire tomorrow you know, this I the greatest thing, I can sleep whenever I want t and do all that” so they launch businesses thinking along the same lines and I was just guilty of it, when I launched my business I thought the heaven was going to open up and everybody was going to be “Finally Donnie show up, let’s make a lot of money together” not knowing that you have to learn to run a business before you can try to find any sort of success but is a really interesting twist that how much you have to personally evolve along that journey to become a better version for yourself Mike: Holy F and true, and I love it you called the multilevel marketing but I sort of had a sentiment of it about a year ago kicked in, everything I talked about is entrepreneur and entrepreneurship and all the books I write, everything’s is of the entrepreneur, I’m sort started to becoming convinced that the word entrepreneur I a dastardly term now, I think is actually hurting us because entrepreneur has been equated to hustle and grind and I hate those terms, I hate them, so I understand the sentiment tho, I understand hustle and grind means you gotta make effort, like when I started my businesses fear was my motivator, I had to hustle and grind, here is the problem I think people are interpreting that entrepreneurship is perpetual hustle and grind and ten years into you belter be grinding out, in twenty years you better be grinding harder, you gotta carry this business on your back and this is the antithesis of what entrepreneurship is, the true definition is identifying n opportunity, taking a risk to make it happen and the choreographing all these resources, people, technology and even your clients to make that vision a reality, is not doing the work is the choreographing of other resources. I tell people, I was speaking yesterdays at an event and I’m on a room as an entrepreneur and I say yeah I got a challenge for you, when you are at a dinner party and someone ask you got you do, what do you say? And often is “I’m an entrepreneurs that does X” What about we don’t use the word entrepreneur anymore, and not even business owner because is the same thing, what if you call yourself a shareholder in a business, just by changing that label people are “what the what? Donnie: If somebody hit’s me that I would be like “what?” Mike: You know many people are shareholders, I own some stock, I’m in mutual funds, I’m a shareholder, no do I go to these companies and hustle to make successful? No, Do I do anything in the business? No! I do row when it comes to share holder boats and stuff, I do give I some directions as shareholder but I’m not actively participating in it, when we use the label entrepreneur we are saying that we actively work our asses of inside the business and I think we use the term shareholder is shocks ourselves back to reality, that our mission is to vote maybe through some action but. Donnie: Wait you should make a book out of this. Mike: How should I call it? Donnie: I don’t but something along the lines of start calling yourself a shareholder I think because is a cool philosophy. Mike: Is funny, so I may have a title now called “entrepewhore”. Laugh Mike: My publisher I told him and probably nah I don’t think so but maybe, because I think we bastardize ourselves so much we got to change our label if we change our label we change our behavior, is hard to change our behavior first still holding all labels Donnie: I agree with that, I got a funny book too, it’s called, “that’s not how you journal jackass”, so I got one of those too, is an eBook is free. Here is what I do, when I launched my business I had no idea how to call myself, I really didn’t think I was an entrepreneur because I think in true to my opinion, are the craziest sons of a bitch on the face of the earth because you got to be jut that shit crazy nuts to go launch a business, so I was warping my head around that I more this business owner that wanted to create this one business, this one company , this model and take it through, wasn’t it really worried about even a legacy type thing, I just wanted to get to that freedom state and I never been hung up on titles and such and people keep asking me, what do you put on a business card, my name? I didn’t know what to actually put in there, but it evolved, now is says business owner, I think I out CEO in one point but I’m like, Am I a CEO? I got virtual assistants but I don’t really have employees so am I a really a CEO? You know, but you dance with all this thought processes and I really love this whole idea of your shareholder because it really makes you shock your own system to reinvent how you position yourself in the market place. Mike: You know this plays out to employees too, my company is tiny we have 13 employees, I am number 14, we were a micro business and I used to give my colleagues big titles, so I bring someone on and maybe call them the CFO or the office manager and what I found is this that they just like me started believing the title as like who they are, so I had a person who has not even a degree in accounting, she was part time, but she was handling our number so instead of calling her the internal booking person I said we are going to call you the CFO, she went online and found that instead of paying $30.000 that’s what we were paying for that a typical CFO makes a $125.000 so she came back to me literally and said Mike I’m being so freaking underpay I’m being a CFO for this organization I’m not on 125.000 you are ripping me off, and I’m look whoa is just a title and she is no all CFO’s make that and my response was, you can’t got to Ford or GE and say I want to be your CFO and 125, is just a title , didn’t matter she quit, she couldn’t comprehend that, what I realize is that once we star owning a title that becomes who we are, is not just true for us the entrepreneurs, it’s true for all the humanity, if we call ourselves stupid then you become stupid if you say I’m lazy you will become lazy, if you say I’m driven you will become driven, but you have to keep on repeating enough times until you actually believe it to comply with that title otherwise we can’t own that title. So be very judicious in how you use titles is kind of the lesson here. Donnie: Yeah I love it, so Kevin is known to build all the automation to backing up my stuff, he put under the title of my first email campaign “founding badass of success champions “ and I’m like ok I take that, so if you are going yourself a tittle that you want to step into , you know that you want to own, like “founding badass” or something else along those lines, but is interesting I can see that, going through my career there was part that wanted to be a sales manager and I got sales manager and I’m said “fuck, I don’t want to be a sales manager” so there is a lot to be said in those roles, in corporate America structure formality, there’s a lot of responsibility in owning certain titles. Mike: Totally is, I think as a small business owner I aspired, not anymore, I aspired to be the big company, I wanted to have a billion dollar corporation, I wanted to be the CEO of Amazon after Jeff retire I wanted to take over, so I wanted to make my own version so I said if I want be that I have to act as if, that’s a popular term, act as if, so I’m gonna start using those tittle right now, but in the outside world that’s kinda of a shame, if I call myself the CEO and I walk in with my little company, people are like, who many people report to you? But none is only a couple of virtual people, are you really a CEO? O are you an entrepreneur that’s is starting in bootstrapping, so there is a risk there too, theirs is this disconnect and if we package ourselves in the wrong way is dangerous in fact our business … no titles whatsoever, because I do know that I go into a sales situation, sometimes it helps to say that I’m the owner and sometimes it helps to say that I’m the sales guy and being the owner is actually a detriment so I think a title is just a thing of conversation in what e aspire to have but also have to see the outside perception around titles. Donnie: I got other question because I know my followers have been counting on me and I got a lot of people that followed your book First, it was the first book that I read of yours and horrible book by the way. Laugh Mike: Worst book of all the time, hey at least I got a ranking somehow. Donnie: Hey you put profit in there; at least it has to sell one book. Mike: Right! I should have put an F bomb because that seems to be the popular books now, the subtle art of F’ing and I should put like F profit or something. Donnie: You know I’ve been getting a lot of the guys out of the UK right no on the podcast because they are really trying to make a push, they are calling it “the UK invasion” where a lot of the UK speakers are trying to come to the US and is so funny when they come to the podcast because I cursed a lot but those dudes say cursing to a whole other level. Mike: The brits do? Donnie: Oh my god yeah! And I have to forward warning because there a couple words they throw around like candy and I’m like, ok look, this is a US based primary show, I mean it plays in almost a 100 countries now but you got to be careful with the certain couple of words, the F bomb fine, but there are some other words they can’t just bring to the table! But profit first, that and pumpkin plan I think two of the two books of yours that get thrown around the most, at least on my circles, is profit first the first book out of the collection. Mike: So I’ve written 5 books, technically 6 as profit first has been re-released as revising expanded so that counts too, so I wrote this book of toilet paper entrepreneur. Donnie: Oh I remember that! Mike: Kind of a spit on the face of traditional authorship and it was my angry teenage years but it worked, it worked to put me on the map, at least with the publisher and it built a small … The pumpkin plan was my first kind of mainstream book and profit first was the break through. Donnie: That’s the one that really put you on the map, I’m in forward Texas, you know my hometown and I know there is a little workshop group to get together and discussed that book- Mike: Oh that’s awesome I love to hear- Donnie: And the content and everything is out of that, but I’m curious, when you wrote that book was that philosophy for your business? Or something you were attempting to do and you thought it would be the breakthrough for other people if you took on the same thing. Mike: No, it was purely for me, here’s interesting when you hear the resume of an entrepreneur like me I share the highlights, got a company, sold it, the thick of the story for most entrepreneurs is the struggle, the entrepreneur poverty and I have evaporated all the wealth I’d accumulated in some priors businesses that were dealing with debt, I was able to sell them pay off the debt and make money and never really understood profit, I started this 3rd business that … my resume I evaporated everything I had, lost my house over it, lost possessions, did not loss my family, that’s one thing, they stood by me, went through depression for a couple years, from 2008 to 2010, the highest level was called functional depression, you are a drinker and stuff and during that phase I realized that I fundamentally didn’t know the most basic elements of entrepreneurship, profits is one, I realized all the things I was doing was misunderstood, and profit what I realized is that we have been told profit is the bottom line or were you rent, every book I read is profit comes last, and I realized omg I’ve been putting profit last, I didn’t consider it until once a year I looked at profit and I’m like “Dammit, maybe next year”. Donnie: Wait so your business is supposed to profit? I’m confused by that. Laugh Mike: That’s what my old accountant said,” you don’t want to profit, hey congratulations you got nothing left” And I’m like “what?” Donnie: Hey that’s the whole reason I’m in business. Mike: And that made no sense, and entrepreneurship is not a parent child relationship, I call it BS on that, we often say hey I started a business I gave life to it is my child and one day I will nurture it and it will come back and feed me, no, is more of conjoint twins, as the business goes we go and as we go the business goes so if I’m struggling at home my business is going to struggle and if I’m going struggling on business my home is going to struggle, especially the finances, pour finances are in so last step, so I say I really gotta resolve this and I realize that is human nature when something comes last is insignificant , so profit can’t be last, profit has to be first, and the exclusion of course says, make profit to have it, every time you sell take a predetermined percentage of that money, is profit, hide it away in your business, repeat day in and day out and you will assure profitability. Donnie: Is awesome, is one of those book, at least it was for me when I read through it, it just made sense, because same thing, school hard … somebody could tell me the stove is hot three times and still touch twice to just to make sure. Laugh Donnie: But it’s one of those book that when you read you are like “ok that make sense to me why I don’t do it”? So I started to employing some of the principals of the company and the being typical growing up financially foolish, “oh we are hitting a down turn, let’s just pull form the profit pile we have already put into the business” and you are like ok that’s not the whole principles of the book but it was a fun read, what did the success of that book do for your business, you company, what evolved or changed for you? Mike: That’s an interesting question, there’s a couple of realizations, when the book hit, so it came out 4 years ago and 2 years ago I did the re-release and it hit right away, is funny how ego is, I got like omg all this main stages, Seth Golden move here comes Mike “Polish” Michalowicz. Donnie: Because you got that name that belongs in light. Mike: Right, exactly, when you hit the movie theatre and my name is two lines.. Donnie: Or is turned down on the edged Mike: I think the better one is a limp penis of an A, So first my ego is move over Seth Golden, here comes the new main stager and it was like deadly silence, I’m like for how long? The book is so popular and went on for a year like this and my agent who I spoke to me was “get ready for the pumped up fees” nothing, and so I was like I guess it takes more than just a popular book, and yea about a year ago also did … is not move over Seth Golden but is oh you are speaking Seth Godin is coming after you. So that happened, so I realize is when a book hits it takes time for it to start playing out in other facets which is speaking but I think that satisfies my ego and I love public speaking and is a joy. Donnie: Look, nobody writes a book without waiting a little bit of that ego. Mike: I call it C list celebrity. Donnie: So if there’s another alphabet out there I am in that I alphabet. Mike: I put myself in position C , what’s funny that means that if I walk through an airport none knows who I am, except one person every like 3 or 4 airport checks will say “AAAAA” and you get one fan that comes and say “ARE YOU MIE MICHALOWICZ?” actually one person came up and said “ARE YOU TONY HAWK?” And I’m like fuck no, but somebody will say that, and I’ll be like who is this guy, is very weird. Donnie: You next book you just gotta put your picture on the cover that is all. Mike: I will put a Tony Hawk picture, be my strange brother tony hawk. Is this kind of weirs moments when none knows who I am but one person who just happens and lose their shit but everyone else is confused by and everyone’s like why? Who’s this guy? Is he a doctor? Did he save your life? But the bigger thing is I’m on my mission to eradicated entrepreneurial poverty now we get the metrics in place, and I get emails actually I can see we get two since we started the interview, I get emails in 3-4 5-6 hour now of people saying, because I actually ask people to email me on the book, I say emails if you commit to this and they are coming constantly now and I can see I can measure the changes having in business and that is the greatest joy of my life, If I am ever down, for me is just log in the email now and sit there for an hour and everything is ok Mike, you are not looser. Donnie: I wanted people to hear that last phrase you said, everybody’s chasing something you know and I had a lot of coming even this morning with the couple guys I was talking to, they were liken men I could just have this happen to my life, life would be X, and I keep telling life is never X, life is right now, is that time you need to embrace you don’t need some sort of trigger mechanism to be catapulted to the next version of your life and I love the fact that you were humble enough to say that there are days like, this day sucks, this day is horrible and you gotta go look in the email to make sure life is on the same path and track, because is good for people who aren’t even in the first level on the alphabet list, you know you got the C list rockstar status to hear those kind of things because they are a lot of people, I know fans of the show I know were like “holy cow is Mike Michalowicz, he’s got “Profit First” and this and the other and they put you into rockstar status and often times when people put people on that rockstar status they gave them like the super power feed of strength and everything else, like nothing ever happens to them they are always killing it and crushing it and I really appreciate that humility you speak through. Mike: I want to speak that because I think is so important, I believe when we see someone as in a better position we put them on a pedestal, we look up to them, really that is a form of envy and I think is really damaging to ourselves, if you say “oh this guy is better than me, I wish I liked him” but in the same we are saying “I’m less than” and when we see ourselves as less then we want to disassociate, we actually one to pull someone down, as human nature say, well that person is not observing, Michalowicz they guy that probably got myself in driving, you pull in down, pity is just as damaging, pity is where you see yourself here and then there’s this homeless person in the street and “Thank god is not me” that causes a voidance when we move around them, both are form of dissociation an so I think they are very damaging. I don’t think we should ever use the term look up towards someone or look down to someone, I think we should always say look over, as cheesy as it is I’m big on like totems and this things you can see as the infinity circle and is my reminder that all of us are on the exact same path, no one is front or behind each other, we are on different positions of the path and we have just much to learn from someone who’s in the deepest struggles as someone that we perceived is having the greatest successes, all of them are learning experiences and we can call from each other but if we look up or look down we disassociate, I think we need to say Donnie I look over to you I want to learn from you, tell me your secrets, Mike I look over to you, so I say never look up, never look down. Donnie: I love that, I never heard it put in that perspective but you know Richard Branson when he takes people out to his private island , one of the first things he asked to everybody out there is, teach me something and I’ve always been fascinated by it because you got Richard Branson, one of the wealthiest man in the world , one of the most cool CEO, at least that is the brand he puts in the market place, a whole part of that is true but the fact that everybody comes back from me to the island going “Richard Branson asked me to teach him something” and I’m always curious to say, what could you teach as Richard Branson and I think a lot of those pull some random shit out their ass but “I taught Richard Branson” Really? Really!? Mike: I never heard that story I love it and I think it speaks therefore to great intelligence because I bet you, we all got something to teach as much as he teaches us, I don’t think he is more successful than a brand new startup entrepreneur, by certain definitions, the wealthy accumulated, the exposure he’s gotten, I don’t know and this is no judgment, I don’t know what his family is like , I don’t know what is balance is like, I don’t know his contribution to society is like, I don’t know, I also think that we hold people to a higher celebrity ship when they have broader impact as oppose to deep impact and I think most of us are designed for deep impact, Let me use doctor Oz because that example come to mine, Initially he was a cardiovascular surgeon with very deep impact, he saved some people’s life forever, he gave people not 6 more hours of life but 60 more year of life because of his work, he then made a choice to go broad meaning he went on Oprah he started to talking about health and then the guys is Impacting many people, the difference is , Doctor Oz now has a very broad impact but is very shallow you see him on tv shows and eat your vegetables is the lessons, when we worked as a cardiovascular surgeon, now he’s got a very deep impact, I think is a choice and I don’t think is one is better than the other, the shame is we hold up to celebrity ship people with only broad impact, it’s the famous football player, the famous movie start or the famous author like Malcom Gladwell, someone I exalt but never met Malcom Gladwell he just had an impact in some many people and is a name other people recognize I think is equal regardless of what we do of significance and people that are going for deep impact, I guess the lesson here is don’t aspire to be broad, aspire to be who you are call to be, if it’s deep go deep, if it’s broad is broad if it’s something else do it, just speak truly to yourself, they are all significant. Donnie: Man I love that, is such a powerful message because most people in my belief that have hit a celebrity status they are really good at one thing. It comes down to … marketing, I tell people all the time Tony Robbins, one of the biggest motivational speaker of the world and I ask people all the time and they are like omg is Tony Robins, Tony Robins, he’s done amazing things I’m not knocking down for anything but I ask people all the time, What’s Tony’s job? “Oh he is the CEO of the company blah blah blah” and I mean no he is not, and they look at me like “ what do you mean?” He is the face of the company, Garyvee, he is the face of the company and even Mike Michalowicz a C list celebrity is the face of the company, now all that to say is not meaning they are not making decisions, they are not having vision but they are the PR machine their job is to build brand new awareness for the company is the broad stroke. Mike: Is like a band, the front man is the one who everyone knows and is constantly with the groupies but the drummer and the bassist and the keyboardist who’s behind the curtains sometimes they are the ones collectively that need to make the music and I think that is what this organizations have, I think we can positon ourselves as the spokesperson and we will get all the accolades, I think the day I sort believe in that, over. Donnie: Have you seen bohemian rhapsody yet? The movie? Mike: Yeah. Donnie: I love the whole scene where the lead singer of Queen, can’t remember his name. Mike: Freddie Mercury. Donnie: Yes Freddie Mercury, thank you, that he hits all the fame and he goes out of his own and launches his own band and he’s trying to create the music and it all fails and he goes back to his guys and he goes “they did everything I told them to do” and I’m like that’s it! And he goes “They weren’t pushing back they did everything and the problem is I don’t know how to do all the stuff that you are great that” Mike: I think a great leader recognizes that , as a spokes persons you gotta be careful about being inauthentically humble, I see that too, and is like “oh is not me is not me” and declining as is actually discrediting the people who are fans of you, you can’t do that, the same thing you can’t say “this is all me” because you discrediting the people collectively making the product or the service that you do, so is a fine balance, I also think for the rest of the band, like Freddie mercury was the recognize brand and you have Brian May and then two guys like what was their names? That’s an ego check for them too but they are just as important. Donnie: Even if Freddie would have made it in a solo type carrier thing, even then he still has a band behind him. Mike: Even that is true. Donnie: The craziest thing about this whole ride and journey, I know the good things I’m good at, I’m really good on podcast, really good on interviews, well talking on stages but here is the thing I suck at the accounting side of things, I should read you book again “profit first” maybe probably help me out a little bit, but it’s a lot for entrepreneurs, business owners, whatever screwing tittle you want to give yourself, founding badass, is knowing your lane and knowing what you are good at and finding the right people that geek out on the stuff you suck at, is like I’ve got people that do some video editing for me, they freaking love that stuff, I’ve got people that do automated email for me, the gal who does some of the writing for me I call her a magician every Tim, I don’t know how she takes all the crap I put together spins it up and turns it into a master piece, she’s just got gift and a talent for it, but a lot of that is a humbleness for an individual to go “ok this is my lane, this is what I’m good at, how do I get other people to come along for that ride to pick up the slacks for me”. Mike: There is this thing I call the super hero syndrome when we first start a business we have to do everything, you have to do the accounting, you have to do marketing, there is no one else there, you have to, and we start believing wow I can do anything and then we start superheroing in swiping in when there’s problem oh I will fix this I will fix that, and the trap is, when we bring on employees we actually interning with their progress, they start doing something and we swop in we fix it we resolve, disabling them from doing the work themselves, plus we leave often awaken destruction behind us, entrepreneur like myself are known to fix the 5% of the problem, the big part that is noticeable and 95% like we can skip that and there is this shattered destruction behind us that needs to be swooped and cleaned up, I found that I can’t change my ego, I can’t tell “I’m just going to be mister Mike humble and everything is fine” what I did find is that I can rechannel my ego, I used to be very proud of being the superhero, the savior of my business, and now I use the term supervisionary and what that means to me is that I’m clear of where I want to take this organization but I am also as importantly clear about where my individual colleagues want to go with their lives and then my job is ok “how can I help Amy and Mike and Ron and Kelsey to achieve what their vision is personally and have that aligned the business” and I put more significance on that than being a super hero, now my ego is being filled, hey! I’m doing what I meant to do and the interesting is what I revert to being a super hero because I revert to that often and I say oh I fix this and I swipe in again, I realize that is a step down in where I see myself and put negative context around and I’m less likely to do it, before I thought if I had to remove myself form the business and no longer be the super hero I saw that as a step down so when I reverted back to this super hero role I was stepping up and therefore be stuck in it, so the goal is to put more significant to something else and it will naturally pull us put of doing the stuff that is actually not helping our business. Donnie: Yeah that’s a really interesting thought, I don’t have kids but I will say the next statement with that in front me, but often times, people that went through a rougher childhood, maybe didn’t have all the things they wanted as a kid and by the time they have kids they spoil they hell out of them because then have become success and the kids don’t learn the grind and drive that they learned to get and find the success, they hit the workplace and everything else and they will be a bit lost, entrepreneurs do the same thing with the employees, when you are taking care of the problem you are taking out he learning they need to evolve, I ran into this all the time in the creative side of things and Think this is probably the biggest screw that entrepreneur s have is they have a creative vision of their brand, their image, their everything else and when they try to explain to somebody else that other person doesn’t grasp their visions of what those color schemes or whatever else side of the businesses so they are like “Oh I screw up I will do this myself” Mike: I was talking to this guy Scott Alfred, I actually put him in one of my books, he said an entrepreneur would tell to an employee “hey we need to cook food here, get something that will cook food here” and they come back with sticks and rocks to spark a f ire and we are pissed of Like” Don’t you understand? I wanted a Viking?” and the employee is like “Oh I’m so sorry” but the reality is that we didn’t communicate what we wanted, they did the job, In other times they want the Viking and we just wanted sticks and rocks. So I think first of empowering them to make decision but also giving them the freedom that if they don’t comply to our vision to realize that maybe is not their fault, maybe we didn’t communicated well or maybe their vision for that thing is actually better than ours, maybe sticks and rocks is better, is this clinginess we have to what we have a personal vision or mission, how we see things in our mind and we can get upset when people don’t see what we see but we are often to communicating well at all. Donnie: Well and I would also add in there that I think, I want to speak for myself, there were a lot of times along this journey so far that I wanted somebody to swop in and take care of that problem for me, If this was an issue or problem and I wanted to go like “hey this is now yours” and take it completely of my plate and when it comes back and not what I had in vision and I am like “What the hell -” Mike: “ - Are you an idiot” Donnie: Right! Mike: That is called abdication; so many people think you are doing delegation when they are doing abdication. Donnie: Thank you I just added a whole new word today. Mike: Big word, I wanted to drop it, sort of finding where to use it. Laugh Donnie: You have been waiting the whole episode just to use that one. Mike: So I just thought of blurring it out if you didn’t have a question, but abdication is simply point someone and say you take care of this and that is the entire instruction said, and entrepreneurs are notorious for to scenarios, either micromanagement where is total control, here’s step 1, step 1.a - 1.b, or abdication which is the polar opposite and both of them are extremely ineffective, both of them prohibit growth to the organization. Donnie: So how does an individual doesn’t go to the extreme of both of those and actually find that happy medium combination because I’m guilty of both, Because sometimes I’m like “ok I have to tell them what to do or they are not going to figure it out so let’s roll out the power point and walk you through the 500 steps because I need it to get done” but other times I’m just off it, so how do I find the happy medium between those two? Mike: Is simply, you ask the employee, you say listen I want you to achieve certain results in the organization, I know you want to achieve these results, I will give you information, I need to know form you exactly what is enough information to give you direction or when am I going to the field that is too much, where’s actually hurting your creativity, I need the reverse too, if I’m giving just giving you way too little and you can’t achieve the visions that Ii have I need to know them too, is communication, is asking, shockingly we don’t do that often, is that you sit down the first day of the job and say “your job is to tell me when I’m not telling you what you need to know about me” that doesn’t make sense, is constant communication. Our little company we are going to a company retreat to Nashville Tennessee, literally next week and the whole thing is about communication, we are just going to sit there, have a talk, build a report, we have half day to set and learn from each other’s stories, because I know to grease the wheels of this organization is the communication and trust among each other is the ability of my colleague who I write her paycheck out to come back at me and say Mike you’re being an ass about so and so and not feeling threaten or in risk, that will only happen if we have a true connection beyond functional connection, if we have a human connection, I think there is where the answer comes. Donnie: And I love that, I think some people when they go into business they are looking for the pedestal, they are looking for people to look up to them and be that guy and I think that was a hard lessons for me because I know that was a part of my struggle as well is that I wanted people to seem me in a certain way which put me in this weird situation on how I was dealing with vendors and stuff until one of my mentors and coaches said dude, knock it off, but the whole thing is realizing that you are not superman, you are not creating something that hasn’t been created before, you are just repackaging somebody else’s shit up into a better more usable consumable product and format Donnie: I love the fact you are taking your employees in things like retreats and stuff, is that something you did out of the gate with your company or is that something you evolved into. Mike: Well we got it out the gate but is also something you have evolved into, well we had it out the gate but we’ve also evolved into, like going into Nashville is because we’ve had quarter after quarter of profitability that’s grown and we actually set an account called the retreat account so the firs retreat we went to Starbucks because we couldn’t afford lunch, me and my partner we jut said hey let’s just hang out before we get back to go back to work is something evolves, but what I did, recently I did the 4 week vacation, is something I wrote about in one of my book, so if you are going extract yourself from your business for 4 weeks, full disconnect and the business can grow or operate in your absence, you’ve proven the business can likely run into perpetuity in your absence. Donnie: I think that across the world every entrepreneur that just go and take this big gasp because they know way their business functions if they are gone. Mike: Which is a major problem, if you’re carrying the business on your back, and everyone will take the 4 week vacation or over, when get sick or die, so it’s going to happen, we are going to make it delivered so we are prepared for. The funny thing is that I’ve been presenting this concept around the world, when I was in Europe talking about this, we did this, literally yesterday, I flew back form BMW as there yesterday, all august, Germany shuts down and BMW ain’t going out of business, we need to do this for small businesses and so I went for 4 week vacation last year and when I did is not that business was perfect, I put a lot of structure in place to make it happen but there were some problems, one of the problems I realized is internal communication, I’ve become this choke point, when people have questions they come to me a group of come to me to see what’s Mike’s decision but they weren’t making laterally and internally, well I’m absence they were forced to, but there were some uncomfortable things like this person doesn’t really know the other person should approach them? Even if they went only 14 people, so that’s why we are doing this retreat, is all about just building report, we are going to do some cooking sessions together, we are going to have some wine together, we are just going to talk about our lives together, we are going to talk about our struggles and challenges, just to have that human connection, I really believe it greases the wheels. Donnie: Love it, I don’t why this popped to my head but I have strange question for you, what is your actual business? Mike: I don’t freaking know, laugh, I am a full time author, I write books, that’s what I do, so people think you can’t make any money out it, which is total bull, you can become very wealthy as an author if you do it right, the lessons here is I interviewed Tim Ferris on how to be an author a long time ago, he isn’t talking to me now, and he said of course you can make money, before that I was talking to people about being an author, and they said you make no money is horrible, and I said what has been your experience? I’ve never written a book, I don’t know, don’t trust people that haven’t done it, trust people who’ve done it, people that have failed learn why the fail and then learn and then I have talked to people who have been successful and find out the difference and go for the ones who are successful, I have a license: profit first, the pumpkin plan, clockwork, I have a new book coming out, to other companies and they pay me override of revenue so I have a constant revenue stream from all these different companies. Donnie: What do you mean by license, like program? Mike: Yes the program is called run like clockwork that teaches the clockwork system, they pay me a license in fee in front and 15% override … processionals for accountants. Donnie: You have accountants around the world. Mike: Yes over 350 and now and I license this organization but also in the case In that case I took an equity interest but the other two companies I don’t have any equity just the license in fee they pay me. So one of those things as people run their journey, one of the things I had to do was to turn to the people that has done it before , and realize somebody else had cut the trail, go learn from them and get advice from them along the way. Donnie: I gotta tell you man, this has been one hell of a ride I had no Idea about what you and I we were going to get into tonight and actually it has been kind of fun. Mike: Yeah on the recap my head says oh we talk about entreprewhore, you learned a new word abdicated. Donnie: Dude, don’t do the spelling bee on me, if you ask me to spell abdicate. Mike: I don’t know how to spell it I think it starts with an A Donnie: We talked about C level celebrities in there somewhere I am sure. Laugh Donnie: So that’s awesome, but dude I really appreciate the job done here, here’s how I like to wrap up every show and I do stump some people over this so get ready… Mike: 17 INCHES. Laugh Mike: Take it right? What’s the question? Laugh Donnie: I don’t want ask what 17 inches is! Now if you were going to leave the champions who listen to this show, people from all over the world, business owners, entrepreneurs, people who are trying to make the next movement in their life, if you were going to leave them with a quote a phrase a mantra or a saying, something they can take with them on their journey, especially when they are stack up against it and goring through what would be that quote or phrase you would say? Mike: So, I have it above my desk, Oscar Wilde says: Be yourself, everybody else is already taken. Donnie: Oh I love it is one of my favorite quotes from all time, didn’t know it came from Oscar Wilde, I saw it on a meme on Instagram and I thought “Oooh is brilliant”. Mike: Actually I went to Ireland, not specifically for this, but visited statue from him, visited his own home. Donnie: Where ahead in Ireland? because we were just there last year. Mike: Outside Dublin Donnie: Oh no kidding, Dublin was my least favorite city. Mike: Did you see the “Stiletto in the ghetto” the big spike in the middle of the city? Donnie: No we didn’t see that. Mike: I would say it was my least favorite too because is like any other metropolis. Donnie: That’s what my wife and I kept saying, is that if you go to Ireland go to Dublin and I would not knock in Ireland would no knock in Dublin by any means. Mike: No Omg. Donnie: Is like any other big city. Mike: The people in Ireland I would argue are the nicest people, India is number 2 but Ireland is number 1. Donnie: Did you do the breakfast thing? Mike: Yeah! Donnie: Dude I wanna tell you the nicest people, they were so genuine, and the breakfasts were insane. Mike: Insane, blood pudding. Donnie: And the two different styles and all that, so awesome, but look man I really appreciate what you doing, thanks for joining out and looking forward to many big things coming. Mike: Thank you! END OF INTERVIEW Donnie: Wow, what a fun episode, got to tell you, when you see one of these guys and hit some of the celebrity status and maintain this cool level of humility like Mike did all the way through this is just a fun thing to see is a great conversation you are part of. If you like those rise together authentic style conversations o a regular basis you really need to come and hang out with us in our Facebook group “success champions”, daily we are putting cool inspirational stuff or having awesome stories and we helping other rose and go together, so come hang out with us, just go to Facebook type In “success champions” look forward in groups join up and come tell us hi, we will be glad to have you there, if you got any value of this show whatsoever do me a favor, rate it, review it, share it with at least one fiend that would get value out of it, it would mean everything to me to get more people sharing and listening to these stories and ratings and reviews mean everything, so wherever you are listening this podcast, leave a rating leave a review, share it with a friend I really appreciate you guys, thank you for being a champion, thank you listening this show, keep on rolling shit up and keep going baby! 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Donnie: Alright was this is going to be an amazing episodes we are going to sit down with mike Michalowicz, We didn’t spend whole lot of time on a back story, we just started jumping in a lot of the philosophy of business, entrepreneurism and there wasn’t any flop, it was a pretty cool conversation, I really enjoyed and I know a lot of you guys asked for me to get him on the show you could more of an intimate conversation with him so I think you are really going to enjoy this one. And this show has been for a quite few episodes now, is brought you by point blank safety services, so Stacy and Mike are doing awesome and amazing things for the freeways and highways and everything they do by protecting the constructions workers, drivers and just keeping everybody safe while helping police officers that we know aren’t just paid enough to do what they do and put their lives on the line every day for us, so they are really helping this police officers not only protecting us in the afterhours but protect their families financially by giving them additional jobs and work they can do on a regular basis, these guys are doing just tremendous work. And I love that they have taken their business success and turned it out over to the nonprofit they started which is called … family fund you know that organization is giving scholarships and is helping out the families of fallen officers, you know it’s really cool to see a company remember really where they came from and really giving back to the community as a whole, so do me a favor guys, go follow them on Facebook, go them out on Instagram, check out their website, send them messages and let them know Donnie sent you , you can find almost everything that they are at either at … family fund or point safety in almost all platforms, say hi to them, I couldn’t do this show without them. So I know a lot of you guys have been harassing me about get mike on the show, so I’m bringing on Mike Michalowicz and this going to be a lot of fun, we already smoke and joke about two Polish guys on a podcast, what could be wrong? But this is going to be interesting, I’m Donnie Boivin this is Donnie’s success champions, mike tell us your story brother, welcome to the show! Mike: Donnie thank you for having me, I’m an author, I’m excited to be here and I’m on a missing to eradicated entrepreneur poverty, there are so many elements I struggle with entrepreneurship and some many fellow entrepreneurs struggle with and my goal is to fix that for all of us. Donnie: I love the whole phrase, entrepreneur poverty, because that was my business for a long time you know. Mike: Well you know what it is, Donnie when you started your business I suspect is the same as I started mine and everyone listening, you star your business and his friends who never own a business, they look at you and they who “oh you started a business, you are millionaire and you sit in the beach and all you do is sit and all you do is drink margaritas” There is this perception as that if you are business owner, you are wealthy and you got all the time in the world, the reality is the opposite, so we have no time, we work our ass off, we sacrifice family, we don’t go on vacations anymore and we make no money! As the general population we are struggling financially, so there is this gap and I called entrepreneurial poverty and so my mission is to resolve that, to make us what we are envisioned to be and when you have wealth and you have time you can be of impact you can serve others, I mean we need to do this. Donnie: No I love this, because Ii think there is one more twist on that whole entrepreneurial jump, because if they don’t think are automatically super wealthy the other questions is, what the hell do you actually do for a living? Laugh Donnie: So you are not only battling how much money you are supposedly making and all this freedom that you have, you know my wife, people still ask her, what does Donnie do? And she’s like, he kind of does this podcast, speaking, I don’t know what he does. Mike: Is fine, so when I sold my first company I go proud, I came home to my dad and said “Dad I sold my business” and told them what happened, and he goes “congratulations, so you are gonna have a really job now” and I’m like what? And he’s “yeah because your security and all that” And I love my parents, they have been extraordinary to me, they love me, both of them tho are in trap in their perception of what success is, get a job, stick to a job for entirety of your life, and I think we are surrounded by that perception, spouse, have other perceptions, as entrepreneur the rule is to break the rules, to challenge industries, to bring in our concepts, is new to everyone, Everyone’s is like “what the F are you doing?” is not comprehensible. Donnie: You know is all interesting, I don’t about you, but when I launched my business, it took me a long time to realize that I spent so long as an employed so when I launched a business I kept constantly trying to almost create a job for myself vs a company and I get lost in the business because it was so hard to make that shift, that is why I tell people that entrepreneurs a made not born because you get punched in the face a lot by life to start figuring things out, was that kind of the same thing to you or you just stepped in gold and riches fell from the sky? Laugh Mike: Oh of course that was exactly my journey! I started the business and people where throwing money at me like what= Is this real? NO! No of course, my first business was in computers system, I was a computer guy and I open the door. Donnie: Where’s your pocket protector I don’t see it? Mike: Yeah well yeah, actually Donnie that’s what happens , I made a few phone calls and said I started a business and the money will flow in, I called a few people and they were “Oh congratulations, but I’m already taking care of” I said what? You know! I’m your friend! “No, I’m taking care of” and at the end of the day of and they didn’t mean, the holy crap moment kicked in, I think, in the beginning stages, and actual motivators for us entrepreneurs is fear, the first few years of my business I was terrified and what that terror does is kept me awake, I would wake up at 4 in the morning and get to work whatever it takes and I worked until midnight and repeat the process all over again because I was scared I was desperate as parent, the challenge tho is that fear in certain point becomes detrimental it gives you energy but it also gives you stress and start breaking you down, so illness kicks in or exhaustion so of course is a flip side, you don’t want to live in fear for the entirety of your life, use it as a spark and the over time you need to convert that idea was to confidence and when I started to get a bit of a routine I started to see some results, I said ok I’m gonna trying and repeat on that and I started to focus on what was working and doing more of what was working. Mike: But of course for none of us, you don’t start a business and the money falls in your laps and if it does, you are lottery winner but is actually a curse because then you believe that you don’t need and effort to make this money and so I think when you see on the cover of Ink Magazine “Oh started a business when she was 23 years old and by 24 is a billionaire” In many cases that becomes detrimental because they don’t understand the real journey of an entrepreneur, which is the struggle on the valley to get to the peaks. Donnie: Yeah Jim Ron when back to as far as motivational speakers go, he’s got a great phrase, he said, the first thing you done when you are handed a million dollars is you mentally have become a millionaire because most people will go through that ride and journey to whatever success they get through and is all those lessons that mold and prepared them for that success and I looked on people that entrepreneur is the new multilevel marketing thing because people go into multilevel marketing or neuro marketing and they are like “Oh Imma be a millionaire tomorrow you know, this I the greatest thing, I can sleep whenever I want t and do all that” so they launch businesses thinking along the same lines and I was just guilty of it, when I launched my business I thought the heaven was going to open up and everybody was going to be “Finally Donnie show up, let’s make a lot of money together” not knowing that you have to learn to run a business before you can try to find any sort of success but is a really interesting twist that how much you have to personally evolve along that journey to become a better version for yourself Mike: Holy F and true, and I love it you called the multilevel marketing but I sort of had a sentiment of it about a year ago kicked in, everything I talked about is entrepreneur and entrepreneurship and all the books I write, everything’s is of the entrepreneur, I’m sort started to becoming convinced that the word entrepreneur I a dastardly term now, I think is actually hurting us because entrepreneur has been equated to hustle and grind and I hate those terms, I hate them, so I understand the sentiment tho, I understand hustle and grind means you gotta make effort, like when I started my businesses fear was my motivator, I had to hustle and grind, here is the problem I think people are interpreting that entrepreneurship is perpetual hustle and grind and ten years into you belter be grinding out, in twenty years you better be grinding harder, you gotta carry this business on your back and this is the antithesis of what entrepreneurship is, the true definition is identifying n opportunity, taking a risk to make it happen and the choreographing all these resources, people, technology and even your clients to make that vision a reality, is not doing the work is the choreographing of other resources. I tell people, I was speaking yesterdays at an event and I’m on a room as an entrepreneur and I say yeah I got a challenge for you, when you are at a dinner party and someone ask you got you do, what do you say? And often is “I’m an entrepreneurs that does X” What about we don’t use the word entrepreneur anymore, and not even business owner because is the same thing, what if you call yourself a shareholder in a business, just by changing that label people are “what the what? Donnie: If somebody hit’s me that I would be like “what?” Mike: You know many people are shareholders, I own some stock, I’m in mutual funds, I’m a shareholder, no do I go to these companies and hustle to make successful? No, Do I do anything in the business? No! I do row when it comes to share holder boats and stuff, I do give I some directions as shareholder but I’m not actively participating in it, when we use the label entrepreneur we are saying that we actively work our asses of inside the business and I think we use the term shareholder is shocks ourselves back to reality, that our mission is to vote maybe through some action but. Donnie: Wait you should make a book out of this. Mike: How should I call it? Donnie: I don’t but something along the lines of start calling yourself a shareholder I think because is a cool philosophy. Mike: Is funny, so I may have a title now called “entrepewhore”. Laugh Mike: My publisher I told him and probably nah I don’t think so but maybe, because I think we bastardize ourselves so much we got to change our label if we change our label we change our behavior, is hard to change our behavior first still holding all labels Donnie: I agree with that, I got a funny book too, it’s called, “that’s not how you journal jackass”, so I got one of those too, is an eBook is free. Here is what I do, when I launched my business I had no idea how to call myself, I really didn’t think I was an entrepreneur because I think in true to my opinion, are the craziest sons of a bitch on the face of the earth because you got to be jut that shit crazy nuts to go launch a business, so I was warping my head around that I more this business owner that wanted to create this one business, this one company , this model and take it through, wasn’t it really worried about even a legacy type thing, I just wanted to get to that freedom state and I never been hung up on titles and such and people keep asking me, what do you put on a business card, my name? I didn’t know what to actually put in there, but it evolved, now is says business owner, I think I out CEO in one point but I’m like, Am I a CEO? I got virtual assistants but I don’t really have employees so am I a really a CEO? You know, but you dance with all this thought processes and I really love this whole idea of your shareholder because it really makes you shock your own system to reinvent how you position yourself in the market place. Mike: You know this plays out to employees too, my company is tiny we have 13 employees, I am number 14, we were a micro business and I used to give my colleagues big titles, so I bring someone on and maybe call them the CFO or the office manager and what I found is this that they just like me started believing the title as like who they are, so I had a person who has not even a degree in accounting, she was part time, but she was handling our number so instead of calling her the internal booking person I said we are going to call you the CFO, she went online and found that instead of paying $30.000 that’s what we were paying for that a typical CFO makes a $125.000 so she came back to me literally and said Mike I’m being so freaking underpay I’m being a CFO for this organization I’m not on 125.000 you are ripping me off, and I’m look whoa is just a title and she is no all CFO’s make that and my response was, you can’t got to Ford or GE and say I want to be your CFO and 125, is just a title , didn’t matter she quit, she couldn’t comprehend that, what I realize is that once we star owning a title that becomes who we are, is not just true for us the entrepreneurs, it’s true for all the humanity, if we call ourselves stupid then you become stupid if you say I’m lazy you will become lazy, if you say I’m driven you will become driven, but you have to keep on repeating enough times until you actually believe it to comply with that title otherwise we can’t own that title. So be very judicious in how you use titles is kind of the lesson here. Donnie: Yeah I love it, so Kevin is known to build all the automation to backing up my stuff, he put under the title of my first email campaign “founding badass of success champions “ and I’m like ok I take that, so if you are going yourself a tittle that you want to step into , you know that you want to own, like “founding badass” or something else along those lines, but is interesting I can see that, going through my career there was part that wanted to be a sales manager and I got sales manager and I’m said “fuck, I don’t want to be a sales manager” so there is a lot to be said in those roles, in corporate America structure formality, there’s a lot of responsibility in owning certain titles. Mike: Totally is, I think as a small business owner I aspired, not anymore, I aspired to be the big company, I wanted to have a billion dollar corporation, I wanted to be the CEO of Amazon after Jeff retire I wanted to take over, so I wanted to make my own version so I said if I want be that I have to act as if, that’s a popular term, act as if, so I’m gonna start using those tittle right now, but in the outside world that’s kinda of a shame, if I call myself the CEO and I walk in with my little company, people are like, who many people report to you? But none is only a couple of virtual people, are you really a CEO? O are you an entrepreneur that’s is starting in bootstrapping, so there is a risk there too, theirs is this disconnect and if we package ourselves in the wrong way is dangerous in fact our business … no titles whatsoever, because I do know that I go into a sales situation, sometimes it helps to say that I’m the owner and sometimes it helps to say that I’m the sales guy and being the owner is actually a detriment so I think a title is just a thing of conversation in what e aspire to have but also have to see the outside perception around titles. Donnie: I got other question because I know my followers have been counting on me and I got a lot of people that followed your book First, it was the first book that I read of yours and horrible book by the way. Laugh Mike: Worst book of all the time, hey at least I got a ranking somehow. Donnie: Hey you put profit in there; at least it has to sell one book. Mike: Right! I should have put an F bomb because that seems to be the popular books now, the subtle art of F’ing and I should put like F profit or something. Donnie: You know I’ve been getting a lot of the guys out of the UK right no on the podcast because they are really trying to make a push, they are calling it “the UK invasion” where a lot of the UK speakers are trying to come to the US and is so funny when they come to the podcast because I cursed a lot but those dudes say cursing to a whole other level. Mike: The brits do? Donnie: Oh my god yeah! And I have to forward warning because there a couple words they throw around like candy and I’m like, ok look, this is a US based primary show, I mean it plays in almost a 100 countries now but you got to be careful with the certain couple of words, the F bomb fine, but there are some other words they can’t just bring to the table! But profit first, that and pumpkin plan I think two of the two books of yours that get thrown around the most, at least on my circles, is profit first the first book out of the collection. Mike: So I’ve written 5 books, technically 6 as profit first has been re-released as revising expanded so that counts too, so I wrote this book of toilet paper entrepreneur. Donnie: Oh I remember that! Mike: Kind of a spit on the face of traditional authorship and it was my angry teenage years but it worked, it worked to put me on the map, at least with the publisher and it built a small … The pumpkin plan was my first kind of mainstream book and profit first was the break through. Donnie: That’s the one that really put you on the map, I’m in forward Texas, you know my hometown and I know there is a little workshop group to get together and discussed that book- Mike: Oh that’s awesome I love to hear- Donnie: And the content and everything is out of that, but I’m curious, when you wrote that book was that philosophy for your business? Or something you were attempting to do and you thought it would be the breakthrough for other people if you took on the same thing. Mike: No, it was purely for me, here’s interesting when you hear the resume of an entrepreneur like me I share the highlights, got a company, sold it, the thick of the story for most entrepreneurs is the struggle, the entrepreneur poverty and I have evaporated all the wealth I’d accumulated in some priors businesses that were dealing with debt, I was able to sell them pay off the debt and make money and never really understood profit, I started this 3rd business that … my resume I evaporated everything I had, lost my house over it, lost possessions, did not loss my family, that’s one thing, they stood by me, went through depression for a couple years, from 2008 to 2010, the highest level was called functional depression, you are a drinker and stuff and during that phase I realized that I fundamentally didn’t know the most basic elements of entrepreneurship, profits is one, I realized all the things I was doing was misunderstood, and profit what I realized is that we have been told profit is the bottom line or were you rent, every book I read is profit comes last, and I realized omg I’ve been putting profit last, I didn’t consider it until once a year I looked at profit and I’m like “Dammit, maybe next year”. Donnie: Wait so your business is supposed to profit? I’m confused by that. Laugh Mike: That’s what my old accountant said,” you don’t want to profit, hey congratulations you got nothing left” And I’m like “what?” Donnie: Hey that’s the whole reason I’m in business. Mike: And that made no sense, and entrepreneurship is not a parent child relationship, I call it BS on that, we often say hey I started a business I gave life to it is my child and one day I will nurture it and it will come back and feed me, no, is more of conjoint twins, as the business goes we go and as we go the business goes so if I’m struggling at home my business is going to struggle and if I’m going struggling on business my home is going to struggle, especially the finances, pour finances are in so last step, so I say I really gotta resolve this and I realize that is human nature when something comes last is insignificant , so profit can’t be last, profit has to be first, and the exclusion of course says, make profit to have it, every time you sell take a predetermined percentage of that money, is profit, hide it away in your business, repeat day in and day out and you will assure profitability. Donnie: Is awesome, is one of those book, at least it was for me when I read through it, it just made sense, because same thing, school hard … somebody could tell me the stove is hot three times and still touch twice to just to make sure. Laugh Donnie: But it’s one of those book that when you read you are like “ok that make sense to me why I don’t do it”? So I started to employing some of the principals of the company and the being typical growing up financially foolish, “oh we are hitting a down turn, let’s just pull form the profit pile we have already put into the business” and you are like ok that’s not the whole principles of the book but it was a fun read, what did the success of that book do for your business, you company, what evolved or changed for you? Mike: That’s an interesting question, there’s a couple of realizations, when the book hit, so it came out 4 years ago and 2 years ago I did the re-release and it hit right away, is funny how ego is, I got like omg all this main stages, Seth Golden move here comes Mike “Polish” Michalowicz. Donnie: Because you got that name that belongs in light. Mike: Right, exactly, when you hit the movie theatre and my name is two lines.. Donnie: Or is turned down on the edged Mike: I think the better one is a limp penis of an A, So first my ego is move over Seth Golden, here comes the new main stager and it was like deadly silence, I’m like for how long? The book is so popular and went on for a year like this and my agent who I spoke to me was “get ready for the pumped up fees” nothing, and so I was like I guess it takes more than just a popular book, and yea about a year ago also did … is not move over Seth Golden but is oh you are speaking Seth Godin is coming after you. So that happened, so I realize is when a book hits it takes time for it to start playing out in other facets which is speaking but I think that satisfies my ego and I love public speaking and is a joy. Donnie: Look, nobody writes a book without waiting a little bit of that ego. Mike: I call it C list celebrity. Donnie: So if there’s another alphabet out there I am in that I alphabet. Mike: I put myself in position C , what’s funny that means that if I walk through an airport none knows who I am, except one person every like 3 or 4 airport checks will say “AAAAA” and you get one fan that comes and say “ARE YOU MIE MICHALOWICZ?” actually one person came up and said “ARE YOU TONY HAWK?” And I’m like fuck no, but somebody will say that, and I’ll be like who is this guy, is very weird. Donnie: You next book you just gotta put your picture on the cover that is all. Mike: I will put a Tony Hawk picture, be my strange brother tony hawk. Is this kind of weirs moments when none knows who I am but one person who just happens and lose their shit but everyone else is confused by and everyone’s like why? Who’s this guy? Is he a doctor? Did he save your life? But the bigger thing is I’m on my mission to eradicated entrepreneurial poverty now we get the metrics in place, and I get emails actually I can see we get two since we started the interview, I get emails in 3-4 5-6 hour now of people saying, because I actually ask people to email me on the book, I say emails if you commit to this and they are coming constantly now and I can see I can measure the changes having in business and that is the greatest joy of my life, If I am ever down, for me is just log in the email now and sit there for an hour and everything is ok Mike, you are not looser. Donnie: I wanted people to hear that last phrase you said, everybody’s chasing something you know and I had a lot of coming even this morning with the couple guys I was talking to, they were liken men I could just have this happen to my life, life would be X, and I keep telling life is never X, life is right now, is that time you need to embrace you don’t need some sort of trigger mechanism to be catapulted to the next version of your life and I love the fact that you were humble enough to say that there are days like, this day sucks, this day is horrible and you gotta go look in the email to make sure life is on the same path and track, because is good for people who aren’t even in the first level on the alphabet list, you know you got the C list rockstar status to hear those kind of things because they are a lot of people, I know fans of the show I know were like “holy cow is Mike Michalowicz, he’s got “Profit First” and this and the other and they put you into rockstar status and often times when people put people on that rockstar status they gave them like the super power feed of strength and everything else, like nothing ever happens to them they are always killing it and crushing it and I really appreciate that humility you speak through. Mike: I want to speak that because I think is so important, I believe when we see someone as in a better position we put them on a pedestal, we look up to them, really that is a form of envy and I think is really damaging to ourselves, if you say “oh this guy is better than me, I wish I liked him” but in the same we are saying “I’m less than” and when we see ourselves as less then we want to disassociate, we actually one to pull someone down, as human nature say, well that person is not observing, Michalowicz they guy that probably got myself in driving, you pull in down, pity is just as damaging, pity is where you see yourself here and then there’s this homeless person in the street and “Thank god is not me” that causes a voidance when we move around them, both are form of dissociation an so I think they are very damaging. I don’t think we should ever use the term look up towards someone or look down to someone, I think we should always say look over, as cheesy as it is I’m big on like totems and this things you can see as the infinity circle and is my reminder that all of us are on the exact same path, no one is front or behind each other, we are on different positions of the path and we have just much to learn from someone who’s in the deepest struggles as someone that we perceived is having the greatest successes, all of them are learning experiences and we can call from each other but if we look up or look down we disassociate, I think we need to say Donnie I look over to you I want to learn from you, tell me your secrets, Mike I look over to you, so I say never look up, never look down. Donnie: I love that, I never heard it put in that perspective but you know Richard Branson when he takes people out to his private island , one of the first things he asked to everybody out there is, teach me something and I’ve always been fascinated by it because you got Richard Branson, one of the wealthiest man in the world , one of the most cool CEO, at least that is the brand he puts in the market place, a whole part of that is true but the fact that everybody comes back from me to the island going “Richard Branson asked me to teach him something” and I’m always curious to say, what could you teach as Richard Branson and I think a lot of those pull some random shit out their ass but “I taught Richard Branson” Really? Really!? Mike: I never heard that story I love it and I think it speaks therefore to great intelligence because I bet you, we all got something to teach as much as he teaches us, I don’t think he is more successful than a brand new startup entrepreneur, by certain definitions, the wealthy accumulated, the exposure he’s gotten, I don’t know and this is no judgment, I don’t know what his family is like , I don’t know what is balance is like, I don’t know his contribution to society is like, I don’t know, I also think that we hold people to a higher celebrity ship when they have broader impact as oppose to deep impact and I think most of us are designed for deep impact, Let me use doctor Oz because that example come to mine, Initially he was a cardiovascular surgeon with very deep impact, he saved some people’s life forever, he gave people not 6 more hours of life but 60 more year of life because of his work, he then made a choice to go broad meaning he went on Oprah he started to talking about health and then the guys is Impacting many people, the difference is , Doctor Oz now has a very broad impact but is very shallow you see him on tv shows and eat your vegetables is the lessons, when we worked as a cardiovascular surgeon, now he’s got a very deep impact, I think is a choice and I don’t think is one is better than the other, the shame is we hold up to celebrity ship people with only broad impact, it’s the famous football player, the famous movie start or the famous author like Malcom Gladwell, someone I exalt but never met Malcom Gladwell he just had an impact in some many people and is a name other people recognize I think is equal regardless of what we do of significance and people that are going for deep impact, I guess the lesson here is don’t aspire to be broad, aspire to be who you are call to be, if it’s deep go deep, if it’s broad is broad if it’s something else do it, just speak truly to yourself, they are all significant. Donnie: Man I love that, is such a powerful message because most people in my belief that have hit a celebrity status they are really good at one thing. It comes down to … marketing, I tell people all the time Tony Robbins, one of the biggest motivational speaker of the world and I ask people all the time and they are like omg is Tony Robins, Tony Robins, he’s done amazing things I’m not knocking down for anything but I ask people all the time, What’s Tony’s job? “Oh he is the CEO of the company blah blah blah” and I mean no he is not, and they look at me like “ what do you mean?” He is the face of the company, Garyvee, he is the face of the company and even Mike Michalowicz a C list celebrity is the face of the company, now all that to say is not meaning they are not making decisions, they are not having vision but they are the PR machine their job is to build brand new awareness for the company is the broad stroke. Mike: Is like a band, the front man is the one who everyone knows and is constantly with the groupies but the drummer and the bassist and the keyboardist who’s behind the curtains sometimes they are the ones collectively that need to make the music and I think that is what this organizations have, I think we can positon ourselves as the spokesperson and we will get all the accolades, I think the day I sort believe in that, over. Donnie: Have you seen bohemian rhapsody yet? The movie? Mike: Yeah. Donnie: I love the whole scene where the lead singer of Queen, can’t remember his name. Mike: Freddie Mercury. Donnie: Yes Freddie Mercury, thank you, that he hits all the fame and he goes out of his own and launches his own band and he’s trying to create the music and it all fails and he goes back to his guys and he goes “they did everything I told them to do” and I’m like that’s it! And he goes “They weren’t pushing back they did everything and the problem is I don’t know how to do all the stuff that you are great that” Mike: I think a great leader recognizes that , as a spokes persons you gotta be careful about being inauthentically humble, I see that too, and is like “oh is not me is not me” and declining as is actually discrediting the people who are fans of you, you can’t do that, the same thing you can’t say “this is all me” because you discrediting the people collectively making the product or the service that you do, so is a fine balance, I also think for the rest of the band, like Freddie mercury was the recognize brand and you have Brian May and then two guys like what was their names? That’s an ego check for them too but they are just as important. Donnie: Even if Freddie would have made it in a solo type carrier thing, even then he still has a band behind him. Mike: Even that is true. Donnie: The craziest thing about this whole ride and journey, I know the good things I’m good at, I’m really good on podcast, really good on interviews, well talking on stages but here is the thing I suck at the accounting side of things, I should read you book again “profit first” maybe probably help me out a little bit, but it’s a lot for entrepreneurs, business owners, whatever screwing tittle you want to give yourself, founding badass, is knowing your lane and knowing what you are good at and finding the right people that geek out on the stuff you suck at, is like I’ve got people that do some video editing for me, they freaking love that stuff, I’ve got people that do automated email for me, the gal who does some of the writing for me I call her a magician every Tim, I don’t know how she takes all the crap I put together spins it up and turns it into a master piece, she’s just got gift and a talent for it, but a lot of that is a humbleness for an individual to go “ok this is my lane, this is what I’m good at, how do I get other people to come along for that ride to pick up the slacks for me”. Mike: There is this thing I call the super hero syndrome when we first start a business we have to do everything, you have to do the accounting, you have to do marketing, there is no one else there, you have to, and we start believing wow I can do anything and then we start superheroing in swiping in when there’s problem oh I will fix this I will fix that, and the trap is, when we bring on employees we actually interning with their progress, they start doing something and we swop in we fix it we resolve, disabling them from doing the work themselves, plus we leave often awaken destruction behind us, entrepreneur like myself are known to fix the 5% of the problem, the big part that is noticeable and 95% like we can skip that and there is this shattered destruction behind us that needs to be swooped and cleaned up, I found that I can’t change my ego, I can’t tell “I’m just going to be mister Mike humble and everything is fine” what I did find is that I can rechannel my ego, I used to be very proud of being the superhero, the savior of my business, and now I use the term supervisionary and what that means to me is that I’m clear of where I want to take this organization but I am also as importantly clear about where my individual colleagues want to go with their lives and then my job is ok “how can I help Amy and Mike and Ron and Kelsey to achieve what their vision is personally and have that aligned the business” and I put more significance on that than being a super hero, now my ego is being filled, hey! I’m doing what I meant to do and the interesting is what I revert to being a super hero because I revert to that often and I say oh I fix this and I swipe in again, I realize that is a step down in where I see myself and put negative context around and I’m less likely to do it, before I thought if I had to remove myself form the business and no longer be the super hero I saw that as a step down so when I reverted back to this super hero role I was stepping up and therefore be stuck in it, so the goal is to put more significant to something else and it will naturally pull us put of doing the stuff that is actually not helping our business. Donnie: Yeah that’s a really interesting thought, I don’t have kids but I will say the next statement with that in front me, but often times, people that went through a rougher childhood, maybe didn’t have all the things they wanted as a kid and by the time they have kids they spoil they hell out of them because then have become success and the kids don’t learn the grind and drive that they learned to get and find the success, they hit the workplace and everything else and they will be a bit lost, entrepreneurs do the same thing with the employees, when you are taking care of the problem you are taking out he learning they need to evolve, I ran into this all the time in the creative side of things and Think this is probably the biggest screw that entrepreneur s have is they have a creative vision of their brand, their image, their everything else and when they try to explain to somebody else that other person doesn’t grasp their visions of what those color schemes or whatever else side of the businesses so they are like “Oh I screw up I will do this myself” Mike: I was talking to this guy Scott Alfred, I actually put him in one of my books, he said an entrepreneur would tell to an employee “hey we need to cook food here, get something that will cook food here” and they come back with sticks and rocks to spark a f ire and we are pissed of Like” Don’t you understand? I wanted a Viking?” and the employee is like “Oh I’m so sorry” but the reality is that we didn’t communicate what we wanted, they did the job, In other times they want the Viking and we just wanted sticks and rocks. So I think first of empowering them to make decision but also giving them the freedom that if they don’t comply to our vision to realize that maybe is not their fault, maybe we didn’t communicated well or maybe their vision for that thing is actually better than ours, maybe sticks and rocks is better, is this clinginess we have to what we have a personal vision or mission, how we see things in our mind and we can get upset when people don’t see what we see but we are often to communicating well at all. Donnie: Well and I would also add in there that I think, I want to speak for myself, there were a lot of times along this journey so far that I wanted somebody to swop in and take care of that problem for me, If this was an issue or problem and I wanted to go like “hey this is now yours” and take it completely of my plate and when it comes back and not what I had in vision and I am like “What the hell -” Mike: “ - Are you an idiot” Donnie: Right! Mike: That is called abdication; so many people think you are doing delegation when they are doing abdication. Donnie: Thank you I just added a whole new word today. Mike: Big word, I wanted to drop it, sort of finding where to use it. Laugh Donnie: You have been waiting the whole episode just to use that one. Mike: So I just thought of blurring it out if you didn’t have a question, but abdication is simply point someone and say you take care of this and that is the entire instruction said, and entrepreneurs are notorious for to scenarios, either micromanagement where is total control, here’s step 1, step 1.a - 1.b, or abdication which is the polar opposite and both of them are extremely ineffective, both of them prohibit growth to the organization. Donnie: So how does an individual doesn’t go to the extreme of both of those and actually find that happy medium combination because I’m guilty of both, Because sometimes I’m like “ok I have to tell them what to do or they are not going to figure it out so let’s roll out the power point and walk you through the 500 steps because I need it to get done” but other times I’m just off it, so how do I find the happy medium between those two? Mike: Is simply, you ask the employee, you say listen I want you to achieve certain results in the organization, I know you want to achieve these results, I will give you information, I need to know form you exactly what is enough information to give you direction or when am I going to the field that is too much, where’s actually hurting your creativity, I need the reverse too, if I’m giving just giving you way too little and you can’t achieve the visions that Ii have I need to know them too, is communication, is asking, shockingly we don’t do that often, is that you sit down the first day of the job and say “your job is to tell me when I’m not telling you what you need to know about me” that doesn’t make sense, is constant communication. Our little company we are going to a company retreat to Nashville Tennessee, literally next week and the whole thing is about communication, we are just going to sit there, have a talk, build a report, we have half day to set and learn from each other’s stories, because I know to grease the wheels of this organization is the communication and trust among each other is the ability of my colleague who I write her paycheck out to come back at me and say Mike you’re being an ass about so and so and not feeling threaten or in risk, that will only happen if we have a true connection beyond functional connection, if we have a human connection, I think there is where the answer comes. Donnie: And I love that, I think some people when they go into business they are looking for the pedestal, they are looking for people to look up to them and be that guy and I think that was a hard lessons for me because I know that was a part of my struggle as well is that I wanted people to seem me in a certain way which put me in this weird situation on how I was dealing with vendors and stuff until one of my mentors and coaches said dude, knock it off, but the whole thing is realizing that you are not superman, you are not creating something that hasn’t been created before, you are just repackaging somebody else’s shit up into a better more usable consumable product and format Donnie: I love the fact you are taking your employees in things like retreats and stuff, is that something you did out of the gate with your company or is that something you evolved into. Mike: Well we got it out the gate but is also something you have evolved into, well we had it out the gate but we’ve also evolved into, like going into Nashville is because we’ve had quarter after quarter of profitability that’s grown and we actually set an account called the retreat account so the firs retreat we went to Starbucks because we couldn’t afford lunch, me and my partner we jut said hey let’s just hang out before we get back to go back to work is something evolves, but what I did, recently I did the 4 week vacation, is something I wrote about in one of my book, so if you are going extract yourself from your business for 4 weeks, full disconnect and the business can grow or operate in your absence, you’ve proven the business can likely run into perpetuity in your absence. Donnie: I think that across the world every entrepreneur that just go and take this big gasp because they know way their business functions if they are gone. Mike: Which is a major problem, if you’re carrying the business on your back, and everyone will take the 4 week vacation or over, when get sick or die, so it’s going to happen, we are going to make it delivered so we are prepared for. The funny thing is that I’ve been presenting this concept around the world, when I was in Europe talking about this, we did this, literally yesterday, I flew back form BMW as there yesterday, all august, Germany shuts down and BMW ain’t going out of business, we need to do this for small businesses and so I went for 4 week vacation last year and when I did is not that business was perfect, I put a lot of structure in place to make it happen but there were some problems, one of the problems I realized is internal communication, I’ve become this choke point, when people have questions they come to me a group of come to me to see what’s Mike’s decision but they weren’t making laterally and internally, well I’m absence they were forced to, but there were some uncomfortable things like this person doesn’t really know the other person should approach them? Even if they went only 14 people, so that’s why we are doing this retreat, is all about just building report, we are going to do some cooking sessions together, we are going to have some wine together, we are just going to talk about our lives together, we are going to talk about our struggles and challenges, just to have that human connection, I really believe it greases the wheels. Donnie: Love it, I don’t why this popped to my head but I have strange question for you, what is your actual business? Mike: I don’t freaking know, laugh, I am a full time author, I write books, that’s what I do, so people think you can’t make any money out it, which is total bull, you can become very wealthy as an author if you do it right, the lessons here is I interviewed Tim Ferris on how to be an author a long time ago, he isn’t talking to me now, and he said of course you can make money, before that I was talking to people about being an author, and they said you make no money is horrible, and I said what has been your experience? I’ve never written a book, I don’t know, don’t trust people that haven’t done it, trust people who’ve done it, people that have failed learn why the fail and then learn and then I have talked to people who have been successful and find out the difference and go for the ones who are successful, I have a license: profit first, the pumpkin plan, clockwork, I have a new book coming out, to other companies and they pay me override of revenue so I have a constant revenue stream from all these different companies. Donnie: What do you mean by license, like program? Mike: Yes the program is called run like clockwork that teaches the clockwork system, they pay me a license in fee in front and 15% override … processionals for accountants. Donnie: You have accountants around the world. Mike: Yes over 350 and now and I license this organization but also in the case In that case I took an equity interest but the other two companies I don’t have any equity just the license in fee they pay me. So one of those things as people run their journey, one of the things I had to do was to turn to the people that has done it before , and realize somebody else had cut the trail, go learn from them and get advice from them along the way. Donnie: I gotta tell you man, this has been one hell of a ride I had no Idea about what you and I we were going to get into tonight and actually it has been kind of fun. Mike: Yeah on the recap my head says oh we talk about entreprewhore, you learned a new word abdicated. Donnie: Dude, don’t do the spelling bee on me, if you ask me to spell abdicate. Mike: I don’t know how to spell it I think it starts with an A Donnie: We talked about C level celebrities in there somewhere I am sure. Laugh Donnie: So that’s awesome, but dude I really appreciate the job done here, here’s how I like to wrap up every show and I do stump some people over this so get ready… Mike: 17 INCHES. Laugh Mike: Take it right? What’s the question? Laugh Donnie: I don’t want ask what 17 inches is! Now if you were going to leave the champions who listen to this show, people from all over the world, business owners, entrepreneurs, people who are trying to make the next movement in their life, if you were going to leave them with a quote a phrase a mantra or a saying, something they can take with them on their journey, especially when they are stack up against it and goring through what would be that quote or phrase you would say? Mike: So, I have it above my desk, Oscar Wilde says: Be yourself, everybody else is already taken. Donnie: Oh I love it is one of my favorite quotes from all time, didn’t know it came from Oscar Wilde, I saw it on a meme on Instagram and I thought “Oooh is brilliant”. Mike: Actually I went to Ireland, not specifically for this, but visited statue from him, visited his own home. Donnie: Where ahead in Ireland? because we were just there last year. Mike: Outside Dublin Donnie: Oh no kidding, Dublin was my least favorite city. Mike: Did you see the “Stiletto in the ghetto” the big spike in the middle of the city? Donnie: No we didn’t see that. Mike: I would say it was my least favorite too because is like any other metropolis. Donnie: That’s what my wife and I kept saying, is that if you go to Ireland go to Dublin and I would not knock in Ireland would no knock in Dublin by any means. Mike: No Omg. Donnie: Is like any other big city. Mike: The people in Ireland I would argue are the nicest people, India is number 2 but Ireland is number 1. Donnie: Did you do the breakfast thing? Mike: Yeah! Donnie: Dude I wanna tell you the nicest people, they were so genuine, and the breakfasts were insane. Mike: Insane, blood pudding. Donnie: And the two different styles and all that, so awesome, but look man I really appreciate what you doing, thanks for joining out and looking forward to many big things coming. Mike: Thank you! END OF INTERVIEW Donnie: Wow, what a fun episode, got to tell you, when you see one of these guys and hit some of the celebrity status and maintain this cool level of humility like Mike did all the way through this is just a fun thing to see is a great conversation you are part of. If you like those rise together authentic style conversations o a regular basis you really need to come and hang out with us in our Facebook group “success champions”, daily we are putting cool inspirational stuff or having awesome stories and we helping other rose and go together, so come hang out with us, just go to Facebook type In “success champions” look forward in groups join up and come tell us hi, we will be glad to have you there, if you got any value of this show whatsoever do me a favor, rate it, review it, share it with at least one fiend that would get value out of it, it would mean everything to me to get more people sharing and listening to these stories and ratings and reviews mean everything, so wherever you are listening this podcast, leave a rating leave a review, share it with a friend I really appreciate you guys, thank you for being a champion, thank you listening this show, keep on rolling shit up and keep going baby! Facebook https://www.facebook.com/MikeMichalowiczFanPage/ Instagram https://www.instagram.com/mikemichalowicz/ Twitter https://twitter.com/MikeMichalowicz Success Champions https://www.facebook.com/groups/SuccessChampion Music by Freddy Fri To book Freddy Fri or for more information -- freddyfrimotivation@gmail.com Follow Freddy Fri Motivation for WEEKLY MOTIVATIONAL VIDEOS and other content: Website -- http://www.freddyfri.com Twitter -- https://twitter.com/realplayya1000 Facebook -- https://www.facebook.com/FredWins/ Instagram -- http://instagram.com/freddyfrimotivation LinkedIn - https://www.linkedin.com/in/freddyfri/

We continue examining the mystery of Shakespeare's Treasure Map that Petter uncovered, focusing upon some of its whole volume of evidence, answering such questions as: Why is the Swamp at Oak Island point X? What do experts say about this? What persons was involved in this gigantic project? What does the 7 Steps to Mercy mean? What parts of the Shakespearean plays was manipulated to carry the codes? What evidence substantiate his findings? Is Nolans Cross really a Tree of Life? What's the consequences if Petters hunch about the contents of the treasure is right? + many more. And you learn where you can see everything for free.   LINKS TO THE FREE DOCUMENTARIES are listed in the guest presentation page of Petter Amundsen at our website.   :: :: :: ::   All programs are gratis & listener funded. Please consider supporting our work and help cover costs by donating, subscribing to our channel, liking & sharing our posts. Subscribing to our website (https://www.forumborealis.net/contribute) gives you direct access to all shows before public release + various bonus & backstage clips. Our shows are chronologically arranged in different series collected in separate playlists.    :: :: :: ::   * Shakespeare Decoded: Bacon, Father CRC, & the Templar Treasure in Nova Scotia (Part 2 of 2) - A conversation with Petter Amundsen (S04P12B)   * © Forum Borealis. May not be reproduced in any commercial way.   * Guest: Cryptographer & Musician Petter Ivar Amundsen (http://www.forumborealis.net/guests)   * Recorded: 23 July 2015   * Bumper music used with cordial permission from © Loopus.net   * This Program is part of our fourth series called FROM SOLOMON'S TEMPLE TO ARCADIA (Playlist: https://www.forumborealis.net/series)          

What's N.E.X.T.?... N: Now + New? E: Engaging? X: What's your X? What’s not working? What is working? How do you desire to work? T: Today…What step are you willing to take TODAY? Please grab your SACRED S.O.L. D.A.T.E. JOURNAL (Daily Action To Engage yourself.)  TODAY’S SACRED S.O.L. STEP IS THIS:  What is your next level? What’s the next level of your LOVE…LIFE? What is your life telling you right now? I’d love to hear from you…how are you defining and redefining your next step..your next level? Join the MOVEMENT. I’m going to be inviting listeners onto the program. If you have a story you'd like to share — a song to sing (but not a Poor Me Story) — send me an email at: drshannon@doctorshannon.com and put SHARE MY STORY in the subject line. S.O.L.| NOT SOLO. If you haven't already joined the movement, you're personally invited to come over to the WOMEN SIPPING ON LIFE S.O.L. MOVEMENT Closed FB Group and Join the MOVEMENT: https://www.facebook.com/groups/WSOLMovement/ I can't wait to meet you there, and engage with you even more! Thank you for being here, and allowing me to sip on life with you. FOLLOW ME ON INSTAGRAM @doctorshannon! See you there... If you’ve been feeling like you’re stuck, overwhelmed, or perhaps you still feel like you’re drowning, please don’t hesitate to reach out. I’d be more than happy to schedule a Discovery Call with you to see if Healing Life Coaching is a good fit for you. Email me at drshannon@doctorshannon.com Come over to the WOMEN SIPPING ON LIFE S.O.L. MOVEMENT Closed FB Group and Join the MOVEMENT: https://www.facebook.com/groups/WSOLMovement/ By the way, if you haven't already listened/downloaded my new song (EPISODE 291), you can also listen to it here: letsnottalkaboutex.com, and cast your vote for your favorite version.  Visit WomenSippingOnLife.com for more free resources, including my CHECKLIST FOR CHANGE, Engagement Checklist + Evaluation Rating, Six Sacred S.O.L. DATE Secrets…and a FREE copy of my best-selling book, Date Yourself Well. You can also check out my Dr. Shannon Facebook Page for more daily S.O.L. TRAINING. I look forward to seeing you again tomorrow. Please invite your best girlfriends to come and join our S.O.L. PARTY. xo Dr. Shannon. Inspiring minds that want to grow and hearts that want to know, so you can love you, your life, and your life’s work well. ONE SIP AT A TIME. A special thanks to the following souls for helping me launch our WOMEN SIPPING ON LIFE podcast… Intro/Outro done by UNI V. SOL  Outro music by Jay Man: Mind Over Matter (www.ourmusicbox.com)  Podcast cover design and web site done by: Pablo Aguilar (www.webdesigncreator.com) Podcast cover photo by Kate Montague of KM Captured (www.kmcaptured.com) 

Founder, Laura Giles, answers your questions about Pan. Do you practice sorcery? Why are holy days holy? Why do you have seasonal retreats? How is Pan different from the "spiritual not religious" path? If you can do anything you want, what defines Pan? What's wrong with a few rules or dogma? Why does your podcast talk about things that aren't traditionally seen as religious like natural childbirth, sex, and qigong? How do past lives fit in? How can I start a moon circle. My moon circles feels not special. What makes it sacred? How do I deal with money in my moon circle? How do I get in touch with the moon? How do I get in touch with any energy? How can I be a Pan minister? How does ancestor energy fit into my life path and personal choices? I'm trying to be more mindful and spiritual, but I am surrounded by low vibration people who are not there yet. What can I do? How do I deal with the unenlightened people I find in Pan? What is the official Pan position on X? What does Pan have to do with Kabbalah, Druidry, or Christianity? I love the big picture idea of Pan. I just don't know how to put it into practice. How does one become an animist? Any suggestions? Laura Giles is a licensed clinical social worker in private practice in Richmond, VA. She is also the author of Angel Whispering: How to Talk to Your Spirit Guides. Additionally, she facilitates spiritual tours to destinations around the world.

On this episode: KERMIT talks about the highs and lows of his first feature weekend. MYKE bites off more than he can chew when it comes to his kid's halloween costumes. KERMIT is still depressed over the PETE DAVIDSON and ARIANA GRANDE split. MYKE makes some poor FUNKO POP investments. M, F, or X? What's on YOUR birth certificate? Did man really walk on the moon? MYKE doesn't think so. ALIENS?

What's N.E.X.T.?... N: Now + New? E: Engaging? X: What's your X? What’s not working? What is working? How do you desire to work? T: Today…What step are you willing to take TODAY? Please grab your SACRED S.O.L. D.A.T.E. JOURNAL (Daily Action To Engage yourself.)   TODAY’S SACRED S.O.L. STEP IS THIS:  What is your next level? What’s the next level of your LOVE…LIFE? What is your life telling you right now? I’d love to hear from you…how are you defining and redefining your next step..your next level? By the way, if you haven't already listened/downloaded my new song (EPISODE 291), you can also listen to it here: letsnottalkaboutex.com, and cast your vote for your favorite version. S.O.L.| NOT SOLO. If you haven't already joined the movement, you're personally invited to come over to the WOMEN SIPPING ON LIFE S.O.L. MOVEMENT Closed FB Group and Join the MOVEMENT: https://www.facebook.com/groups/WSOLMovement/ I can't wait to meet you there, and engage with you even more!  I’m also going to be inviting listeners onto the program. If you have a story you'd like to share — a song to sing (but not a Poor Me Story) — send me an email at: drshannon@doctorshannon.com and put SHARE MY STORY in the subject line. Thank you for being here, and allowing me to Sip On Life with you. Visit WomenSippingOnLife.com for more free resources, including my CHECKLIST FOR CHANGE, Engagement Checklist + Evaluation Rating, Six Sacred S.O.L. DATE Secrets…and a FREE copy of my best-selling book, Date Yourself Well. You can also check out my Dr. Shannon Facebook Page for more daily S.O.L. TRAINING. I look forward to seeing you again tomorrow. Please invite your best girlfriends to come and join our S.O.L. PARTY. xo Dr. Shannon. Inspiring minds that want to grow and hearts that want to know, so you can love you, your life, and your life’s work well. ONE SIP AT A TIME. A special thanks to the following souls for helping me launch our WOMEN SIPPING ON LIFE podcast… Intro/Outro done by Uni V. SOL  Outro music by Jay Man: Mind Over Matter (www.ourmusicbox.com)  Podcast cover design and web site done by: Pablo Aguilar (www.webdesigncreator.com) Podcast cover photo by Kate Montague of KM Captured (www.kmcaptured.com) 

We are celebrating our 100th Episode by bringing you portions of the best podcasts selected by the FCM Team. Stacey, X, Jerricho, Logan, and Seth are all interviewed regarding their favorite FCMS episode and share why that guest was the most memorable for them. We want to thank all of our listeners for their continued support. We will return all new and all fresh on Monday, March 26th with our MADE IT IN MUSIC Podcast.————————————Episode 100Full Circle Music Show– Hi, I'm Seth Mosley from Full Circle Music, and man am I excited, this is episode 100 of our Full Circle Music Show podcast, and not only that, the day that we're making a massive announcement. And what is that announcement? It's that we are re-branding. Yes, we're changing the format, the title, everything of our podcast to make it even more packed with value, for free, for you guys. And the new title, drum roll please, is the Made It in Music Podcast, by Full Circle Music. It's resources for music makers just like you who wanna go full-time in music, and stay in. So I just wanted to do something a little special on this episode to go along with the announcement of the Made It in Music Podcast, episode 100, and what we're doing this week is we're bringing you a best of episode. We picked our very favorite moments from the Full Circle Music Show and broke down just some really key points, things that we think you would get a lot out of, things that we personally got a lot out of. I'm Seth Mosley, thank you so much for listening. Here with Stacey Willbur, VP of publishing and A&R here at Full Circle Music. Man, I loved that you picked the Ginny Owens episode, 'cause it was one of my favorite not only podcast episodes, but what a lot of people who're maybe gonna go back and listen to this clip don't realize is that it was recorded at one of our Full Circle Academy songwriter retreats. And man, if I haven't told you already, the people that you have relationships with that you've been able to bring in to pour into our students is just absolutely incredible. So Ginny was one of those, she was at our last one, and I feel like I probably got more feedback on her than a lot of speakers that come in. That's where this podcast was recorded at. So what stood out to you about that, what made you pick that as your favorite moment?– Well, it was my favorite moment because, obviously 'cause we were there, we were actually in the moment, it was an experience. It was Ginny talking about very simple things, three key elements of songwriting. But what I loved about it is that she weaved her own story into all three of those elements. I loved hearing her story wrapped up into all of that.– Yeah, she talked about it being, something that I had not heard, and I think you said the same thing, that she compares songwriting to being a journey with a friend.– A journey with a friend, that was like an a-ha moment, I think, for so many, because I don't think everybody looks at it that way. It's a job, it's this, but as a friend, and the closer you get to a friend, you get to know each other, you get to know their hearts, you get to know their stories, and the same thing with songwriting. The more you spend time… Writing every day, getting to know your craft, understanding the different elements of songwriting, the better you become and the better you know yourself as a songwriter.– Yeah, and she talks about how it is a sought after treasure, too, I thought that was such a cool way to put it. What did she mean by that?– Well, it was interesting 'cause she said it was a sought after treasure pursued by an enemy. Which, the enemy, as she describes, are distractions. The distractions in your life that keep you from doing the thing that you love doing. So what are those things and how do you keep those distractions from keeping you from doing what God's plan and purpose is for your life, which is songwriting.– Yeah, and I think, man, she just… There's podcast episodes that we've done that I feel like I just kinda wish I had like a notepad the whole time, 'cause she just kinda drops quote after quote after quote, and one thing that you shared with me, that I totally agree with is that good is the enemy of great, and perfection is the enemy of creativity. That was, I thought that was brilliant when she said that.– Yeah, and I think, especially in this industry, we hear a lot of, oh, that's a good song, that's a good song, that's a good song. And we tend to leave it there, and we don't encourage each other to strive for the great. I think striving for the great is harder. ‘Cause it takes going back and rewriting, it takes time and effort. The good is, yeah, this is good, you know. But the great, I think, is you dig it in a little deeper. And she really shares that in the podcast, she shares the struggles that she went through as an artist. And just in her life personally to get to that point.– Yeah, so good. Well I'm really glad you picked it 'cause it's one of my favorite moments too.– Awesome.– Here's a clip from Ginny Owens on the Full Circle Music Show live from the Full Circle Academy songwriter's retreat.– [Ginny] I want to offer, just based on my experience as a songwriter over the past billion years, I wanna offer three key elements of a life of endless songwriting bliss. So three key elements to maintaining a songwriting life. So the first one is, songwriting is a journey with a friend. Show up every day so that you can go a little further together. Songwriting is an art form. The more you know the rules and master the skill, the freer you will be to let your heart guide the process. And, songwriting is a sought after treasure guarded by an enemy. In order to capture it, you must fight every day of your life. Listening, like, two different types of listening that I call active and passive listening. So, I really love pop music, so active listening for me is like, when I work out in the mornings, just rolling the Apple, new Apple, like whatever, pop playlist, or what they're playing at Apple List or Spotify, you know, playlist, and learning. What are they doing in the songs that you're hearing that you like? How are they creating hooks? What do the rhythm things sound like that they're doing. Things like, Chainsmokers came along and they sort of created this chorus, where you don't have to soar up in the top, you just do this, like, ♪ Baby hold me closer in the backseat — ♪ I probably shouldn't be singing that at the Christian — But you know, it's just this tiny little space of a chorus. So there are trends that you start to see as you listen to music. If you're a songwriter-ish type person, more of a James Taylor type person, then you can listen to current people that do that, like James Bay or John Mayer. Hear what they're doing, sort of study their technique. But the other thing is passive listening. And what I guess I mean by that is falling in love with music. One of the things I've recently discovered about myself is that I'm too busy thinking about… Analyzing songs, and I actually need to go fall in love with music again, 'cause it's just too easy to be critical. And so what I've learned is, probably the easiest way to do this, which is not something that streaming really lends itself towards, but to go get people's albums. And just listen to the full album and continue to immerse myself in it, and be patient. ‘Cause I'm sure, maybe some of you guys are like this too, I'm so impatient. I'll listen to half a song and then I flip to the next song. That does not create and inspire love for music. I think those things are key for deepening our skillsets, growing our skillsets, educating ourselves. And then there's another aspect, just as we talk about kind of this skill of songwriting. It's really simple, but I think it's really important, especially for new writers, and I kind of call it the accessibility scale. So on one end you have the more cerebral, the more personal kind of songs. Those are the songs you write for your grandma, or your brother, or a wedding. And then on the other end are the more super-commercial songs. So like, Bon Iver is super cerebral. Taylor, super commercial. Andrew Peterson is pretty cerebral. Tomlin, Jordan Feliz, super commercial. And so the more cerebral a song is, the more it's kinda written to please the writer. So most of those things fall kind of more in the middle, they're not generally purely one or the other. But the more cerebral, form matters less, it's kinda in the writer's head, and obviously the more commercial a song is, the more singable it is, the more melodic, the more many people can kinda follow what you're doing. You gotta know the difference. If you wanna write commercial, study it, learn the techniques, listen to the Full Circle podcast every week, because there's an art to expressing yourself that way. But if you're gonna write about family, if you're gonna write something super personal, don't let that out for critique, 'cause you don't want to hurt yourself in that way. You know what I mean? Protect the things that are really personal to you. And the more you kind of know the skill and the art of songwriting, the more you're gonna know how to do that. Skill, taking the journey, ultimately helps with our biggest challenge as songwriters, which is fighting for your songwriting. And if you don't believe me, I bet you do. Everybody probably believes that it's a fight. Songwriting is a treasure that's guarded by an enemy. And so in order to capture it, you must fight every day of your life. Not to be all dark and wage war-ish, but, we gotta wage some war. The hardest part of songwriting is what? Songwriting. You know, you always got something else to do. Or there's always a voice in your head that says not to do it. And I promise, lest you think it only happens to new writers I have this happen every day. I've just finally learned, oh, this is part of it. This is what I'm gonna fight every day. And especially when you've been doing it a long time, you can kinda even get more in your head, 'cause you're like, what if I don't know how to do anything current? So if you give up, then the enemy will win. So what exactly is the enemy? I do like how Kevin Pressfield, who wrote the Legend of Bagger Vance, but he has a book called The War of Art which I would highly recommend you all read. There's some swearing, but read it anyway. But he calls the enemy resistance. And he says any act that entails commitment of the heart is a reason for resistance. In other words, any act that rejects immediate gratification in favor of long term growth, health, or integrity, or any act that derives from our higher nature instead of our lower, will elicit resistance. Resistance cannot be seen, touched, heard, or smelled, but it can be felt. And the more important – get this. The more important a call or action is to our soul's evolution, the more resistance we will feel toward pursuing it. Ouch. And resistance takes all different forms. Sometimes it's you, right? It's the lack of discipline. That's what it is for me, a lot. I just wanna do all the other fun things. And I wanna think about songwriting, really I do. But, maybe I'll get to it. That's why scheduling is so key. And there are voices in your head, and that's why scheduling and showing up every day is so key. It diminishes the voices, I promise you. Sometimes it's 'cause you got a eat, and so you gotta work. So that's also why finding that time every week and putting it on a calendar can be so awesome to do. Another key in fighting resistance is knowing the people who are in your space. Knowing the people who are awesome and can hold you accountable, like probably some folks you've met here, and learning the people who are not safe for you to play music for. Another way to protect what you're writing, and who the safe people are not, when you're fighting resistance. Now, for those of us who are believers, who are people of faith, we know there is a deeper resistance from an enemy that is full-on against you. And especially when it comes to pursuing a gift that God has given you to inspire others.– X O'Connor. I love it, we're here in the studio on this exciting day, episode 100.– 100.– Recapping some of our favorite moments from the Full Circle Music show, and… Tyler Bryant.– Tyler Byant, man.– Good choice.– Man, my favorite, dude, we sat down with him, I remember it was kind of last minute, I got a call early in the morning like, hey, I think we're gonna do some Tyler Byrant interview today. So I remember driving down, and I was super pumped, I'd loosely known him from being in bands around Nashville and I was like, I love this dude's music, I'm excited to talk to this guy. And to sit down with him, he's a young kid, you know, and he's just got his head on in a way that very few other artist, songwriters, any musical person does, he just realizes that hard work comes above all else, everything in life. And this guy, his band is successful, but not necessarily at radio. No real radio number ones, no nothing like that, but he plays hundred thousand seat venues. It's like, that blows my mind. And to just hear him speak about hard work. No one's gonna work harder for you than you're gonna work for yourself, so take every opportunity that you've got and just make something out of it.– Yeah, I love it, and I think he even shared in the episode something about, they do a lot in Europe.– Yeah.– And I think a fan, they were playing somewhere in Spain and a fan had like, tooken a night train like across…– Across the continent, literally.– The entire continent to get there, and they were so pumped about it. And you can just tell that when an artist is engaged, and the fans can tell that you really care, as the artist, they're gonna care.– Yeah, absolutely, and… that was something that he also spoke about a lot in this interview is relationship building. Not just with the people around you, but with the fans. The fans can feel that level of commitment that you have to them. But then on the business side, too. They've been around labels and all that stuff a lot, and I just love the mentality of, be honest with the people you're with. Even if it's a hard conversation to have with somebody, the honesty is gonna preserve that relationship in the future. I think he talked about them leaving their label to kind of go out on their own, and the conversation he had with the label after the fact, like, hey, you guys are still always on the list at a Shakedown show, come out any time, you guys worked hard for us, just, it's time for us to go do something else. And I love that mentality.– Yeah, and we went and saw them in Nashville at… Was it 12th?– 3rd and Lindsley.– 3rd and Lindsley, which is a really cool venue. And it was one of the best live shows I think I've ever seen.– Yeah, they go for it. It's so tight, but it's just raw rock and roll. It was a fun night, I hadn't been to a show like that in a while.– No click tracks.– No click, it's just guys on stage just going for it, rock and rolling. I loved it, man, it was so much fun to just sit there and just, be like, yep, these guys own it. This is great.– Inspiring.– Inspiring, for sure.– Well here's a clip from the Full Circle Music show episode with Tyler Bryant of Tyler Bryant and the Shakedown.– [Tyler] We've talked about it a little bit, but I come from a blues background, I learned to play from an old bluesman in Texas. Even as a kid, I was offered a record deal, and it was like, we're gonna set you up with other kids and we're gonna start a band, and I was like, no, man, I just wanna play the blues. I wanna make, like, I remember Lyric Street records gave me a little $10,000 check to go make some recordings. I think they were legitimately upset when I handed them back like three Freddie King covers that I had made. You know, it's like, what did you expect, man? And I still kinda have that mentality where, I don't know if you guys ever have dove into this on your show, I'm sure you have, 'cause it's something that I feel like a lot of artists struggle with. It's mixing art, something that really moves you, and commerce. Let's eat and let's survive, and so all we try to do in our band is have a little bit of both, you know?– [X] Yeah, yeah. So touring has been your bread and butter. Let's just talk about that, how do you get invited out on a AC/DC or Guns ‘n Roses Tour without radio, without big number one chart topping songs?– [Tyler] It's hard to say, honestly. I think one, you gotta believe in what you're doing, you have to be convicted every time you put on a guitar. Whether it's in a writing room, whether it's in a coffee shop. That's what, you know, I have kids ask me at our shows who have bands, like, how do you get on these tours, how do you get these shows going? And it's like, you literally play every show you get offered. Whenever I was starting out, I had a fake email account. And I was the band's manager, my name was like Sarah, or something like this, and I represented, this was before the Shakedown, I represented Tyler Bryant.– [X] What's the Spinal Tap manager?– [Tyler] Yeah, and it would, there was another time where it's like, I literally called the box office of the House of Blues. This is when I was younger, I called them every single day until they finally told one of the booking agents, this guy won't stop calling, he wants to play. And he called me and was like, dude, you can't call the box office and book a show. And I was like, but, can you book me?– [X] Yeah– [Tyler] And he's like send me some recordings. So I sent him some recordings and some videos and he put my band on for Dickie Betts. And then I called the Dallas morning news, and I was like, my band's playing, opening up for Dickie Betts of the Allman Brothers, I think you should come film it and do a story. And they did, and it's that kind of hustle that I think is, what I've learned that we have to do because it's, any time we've waited on someone else to do something for us we fall short, and so it's, I think those, it's funny because we were at CAA, the booking agency for a long time, and they did great things for us, and after about a year and a half of not touring as much as we'd like, we thought, let's make a change, let's move agencies. But we had such a good relationship with our agent that he'd become family, it's a guy named John Huie. And so we left. We were on the road supporting Billy Gibbons from ZZ Top and I get a call from Huie going, he's just like, I love you guys and I wanted to know if it would be okay if I pitched you for the AC/DC world tour. And, of course we said yes, but this is someone who's not our agent. So that's where… Maintaining relationships, and always shooting people straight, and even if it's a tough conversation going, like, I think we have to move somewhere else, because we're not getting the love here. They kill it with country acts out of Nashville, and I'm sure that the rock department does great, too. We just weren't getting the love that we needed. Because maybe what we were doing didn't move them there, but I think even when a relationship has to stop, it doesn't – professionally, it doesn't have to stop emotionally and I think that's, you know. We're all from the South and believe in Southern hospitality and shooting people straight even when it's a tough conversation, and I think that's helped benefit our band.– [X] Well I love that, because there's so many bands that we come across that are just constantly complaining about their teams. They're like, my label's not doing this, my manager's not doing this, we don't have our publisher getting songs on sync, our publicist is not scheduling – it's just excuses and complaining about people not doing stuff for them. And what I'm hearing you say is like, screw that, do it yourself.– [Tyler] Oh yeah, absolutely. We just made our own record, and I called a few of the people from Universal Republic after we got out of our deal, and it was sort of an, I think both parties were like, this isn't really working for us. We weren't giving them what they need to do what they do best, and they were like, you guys just aren't setting yourself up to win. But I talked to a few people from the label who were like, wait, you guys aren't with us anymore? It's like hey, listen, you're always on the guest list at a Shakedown show, you guys come out, thanks for putting in the work, man. Because it's hard to find people to work for you, and it's hard to find people who will work as hard as you will, so you have to do it yourself. Or at least, even like when it comes to making music videos or setting up photo shoots, or finding the direction. I feel like that has to come from the artist, because I feel like a lot of artists fall short when they're waiting on someone else to show them the direction.– Here at Full Circle Music studios with Jericho Scroggins.– Hey, hey.– Thanks for being on the show today, buddy.– Thank you for having me.– I love the clip that you picked, it was a Michael W. Smith interview, it was honestly one of my favorite ones to do. Why don't you talk just a little bit about what stood out to you from that, and why people should go back and listen to it?– Yeah. The initial part of it is how he was talking about the start of his career, and even how that's when he got married with Debbie, that was like in '81. So when the Amy Grant thing and all that kind of stuff, it was a very busy time for his career. And so they saw a bunch of marriages around that time falling apart. And so he does think it's hard for people to tour 200, 250 shows a year and keep a healthy marriage. So it was super cool to hear how he… One thing I didn't know about Michael and his career was, he was never away from his family more than two weeks. And it was just, like, mind-blowing to me thinking about that, just knowing his career and that kind of stuff. And so just how he goes through and talks about the priorities of that. You do have a career, but you also have family, and making sure they know where priorities lie and stuff like that, and his family always came above his career.– Yeah, and we get to interview a lot of super achievers on the show, so it's always cool to see that, you know what, they've not only got their stuff together on a career level, 'cause obviously Michael W. Smith's the top of the top, but he was really good about keeping accountability in place, as well.– Right. Yeah, that was definitely another part of it that I really liked, because, it's not only, like, when you go out and do your thing and that kind of stuff, still keeping a good group of, a team around you, that makes sure you're still doing what you're supposed to be doing. Whether it's heart-wise, faith-wise, even mind-wise, you know what I mean? Like making sure it's, even having them help him keep accountable to making sure he makes it home every two weeks. Or being a servant on the road, and things like that.– Yeah, and another really cool thing that I think you mentioned was this idea about talking to the younger you. What did you mean by that?– Yeah, there's this cool part where, it's the giving the advice to the younger you part. And it really stood out to me when he said, if I could tell the younger me, I would say it's not about you. And what he means by that is like, just earlier on realizing… Yeah, you're given these gifts and stuff like that, but realistically the gifts help other people, it's being a servant, making sure you're using the gifts for the right reason. Everybody wants to be successful, but it's like, how you wanna be successful dictates a different way in the way you look at it, and that kind of stuff, and that's his thing. Earlier on he looked at it a little bit differently, like, how many CDs does he sell, how good was the merch and that kind of stuff, and he realized pretty early on after that, he's like, it's not about that. It's not about you. Is he reaching the lives, is he reaching other people, and I think that goes across anything we do. The stuff we work on, even we don't go out there and tour with it, but it's still putting in the 100%, because at the end of the day, it's not about me.– That's right.– It's about that.– Yeah, that's good. Well here is a clip from our Full Circle Music Show episode with Michael W. Smith.– [Seth] Thinking back over all the years being an artist I think one of the things that I struggle with and a lot of young artists, or writers, or producers struggle with is the whole balance of being a creative versus being a good family man. How have you found balance over the years to kinda keep all of that together, what's the secret for that?– [Michael] Well, we made the rule, Deb and I, when this thing started really taking off, in the Amy thing, and then did the Friends tour, Big Picture tour, we started having children.– [Seth] So you were married early.– [Michael] I got married in '81 to Deb, so it'll be 35 years this year.– [Seth] Congratulations.– Thank you.– That's amazing.– [Michael] She's awesome. But we knew, I think we probably really knew, probably when I did the Lead Me On tour, which was… Probably the most successful, other than the Change Your World tour it was probably the most successful tour I've ever been a part of, 'cause we sold out arenas, me and Amy, all around the country, and in other countries, as well. And we just started seeing people in our genre and in other genres, when it came to being entertainers and all that sort of thing that marriages were falling apart left and right. And so we, I remember just having a talk with Deb and just going, you know… If we don't make some rules, there's probably more chances of us being a casualty than not. And we're not gonna be a casualty. And so we just made the rule, I'm not gonna ever be gone more than two weeks from my family, ever. Even if I had to cross the pond, and come back, and cross it again. And I was never gone from Deb and the kids for more than two weeks. Had a little aircraft, and I don't talk about that much, it was worth every penny, I thought, I've gotta get home to my family. And a lot of times I'd do a show and I would literally walk off stage, and got in a car, and I was on the jet and I was home at midnight and I'm driving carpool at 7:15. I did that for twelve-and-a-half years. And I think if you talked to my kids, I think, I think if you could have a private one-on-one, I think they would all say, we were more important to my dad than his career was. And now I got all these young bands, I got some of these young kids are all starting to come to me and ask me exactly what you asked me. And I think that's part of my role in the future is to sort of be a fatherly role and try to help kids. I just don't think you can do 250 shows on the road and keep a family together. And they say, well, we gotta pay the bills, we gotta make the house payment. My response is, then buy a smaller house.– [Seth] Wow. Is there anything that you would kinda say to the younger you when you were first getting into it that you're like, okay, you might wanna do that a little differently. Is there anything that kinda comes to mind like that?– [Michael] Well, I think heart-wise, I mean, obviously, we all grow up, we all make mistakes. If we really are seeking the Lord, we all get a little wiser as we get older, but I'd probably go back and tell myself at 23, 24 years old, I'd probably just say dude, it's not about you. That's probably the first thing I would say. I was so, like, how many records did we sell, and did we sell any t-shirts, and it was just so like… And it's hard, 'cause you're excited, and you wanna be successful and I think I just wish I'd have seen the bigger picture a little bit. And that's probably what I'd say to these young kids going, why are you here? Reconnect with why you're here, because you're not here to be a superstar. But there's nothing wrong with being successful, at all, but it just can't drive you, it can't just encompass everything that you do, it just can't. I always say, what's your contribution, think about… Even in the hard times, and trying to get the thing off the ground, are you making a contribution, are you changing somebody's life? So, it's that kind of stuff I'd probably say, and then, if I had to say something on the musical level, I'd say it all starts with a song.– X O'Connor sitting here with Mr. Seth Mosley, founder of Full Circle Music. Getting ready to talk a little podcast action. So, your favorite episode out of the, we're at episode 100 now.– Crazy, absolutely crazy.– Yeah.– And your favorite one was with Chris Houser under very interesting circumstances, from what I remember, kinda spontane, spontaneous.– It was very spontane, I like that slang.– You know, it's kinda like pre-Fontaine, that runner guy, but it's spontane, it kinda flows off the tongue.– This was a spontane moment, we were in the car, actually on a radio tour, and one thing that I've learned by doing a podcast is, we're really, as sort of journalists, trying to bring interesting stories to our audience about stuff that they'll actually care about, you kinda just have to be ready at all times. So I've got this little pocket recorder and a couple microphones, I stuck it in the bag 'cause I felt like we might have some interesting conversations on this Matt Hammitt radio promo tour. I went out with him at the beginning of the year to promote his first single, ‘Tears', off his record. And so I just brought it with me, and we were spending a lot of time in the car, so I was like, okay, there's gonna be something good. So it was under interesting circumstances, but I think, what I've loved about our podcast is when our guests kinda just go off the rails a little bit and just feel free to tell stories, and just crazy. And Chris is such a great story teller. So it was one of my favorite episodes. And not only because of the episode itself, but really because of my story and how I met Chris in the first place. And one thing that he did that stuck out to me that I'll never forget, we touch on that in the podcast, as well.– I love it. And he's known for hitting as many radio stations as humanly possible in a very brief time. I believe you said he has a record. Do you remember what the record is?– He does have a record, he said he hit 13 stations in three days.– Now, were you a part of that 13 stations in three days?– I think we did, maybe, we might have done eight in two days.– Eight in two, that's still rather impressive.– It was a decent few. But I love it because, so often in this business we think about the result more than the relationship. And one thing that he drove home that you'll hear in this clip is that he talks about, really what he does for a living is to get to go talk to his friends about music that he loves. He actually cares about the people. And there are very few people that I know in life, let alone in music, in anything, that have spent three decades serving one group of people. And that's just dedication.– Man, you said it right there.– Yep.– It's powerful.– I'm ready to go back and listen to the episode myself.– Me too.– So let's jump into this episode with Chris Houser.– [Seth] You talked about you started tapping into your skillset which, I don't even know if you remember this but when I first moved to Nashville, I talk a lot about this on our podcast that my first record that I got was Newsboys, Take Me to Your Leader, and my first label record I produced was this one called Newsboys Born Again which you were working on.– Yes.– [Seth] And I think I met you once, maybe at Wes' house. Then I saw you, I don't know, a month later or something and you were like, hey, Seth, it's good to see you, and the fact that you even just remembered my name —– Oh, wow.– was huge.– [Seth] To me, your competitive advantage is you actually care about people and you're great with relationships.– [Chris] Thank you, man. That means a lot, and again, it's a, this is a small industry we're in, and I'm in my 30th year of promotion, radio promotion. And I think I'm starting to get it figured out, but every once in a while something comes along and surprises me, but I've seen a lot of people come in and go out from this industry, and one of my favorite clients, Brash Music, who had Aaron Shust, and Gunger, their MO was life's too short to work with jerks. And I also believe very strongly that you reap what you sow, and whatever you sow, you reap way more, and you reap way later. It's just the way it is. You can go out to a field with a handful of seeds and throw it out into the field, you don't go out the next day and say oh my gosh, look at all the growth. It takes a long time, but all the growth that comes into a field from one handful of seeds. And so I've always tried to be about sowing good seed, doing my best to love people well, and not losing myself in the process, which at times has been a challenge for me. Yeah dude, I don't remember meeting you, and I wish I did, but it's been an amazing thing to watch your trajectory as well, and to be doing this. We're on a promo tour right now.– [Seth] Yeah, that's the fun thing right now, we're out with an artist named Matt Hammitt.– [Matt] Yeah, what's up?– [Seth] We're actually promoting his new single, Tears. So this is what you do all the time, right?– [Chris] Yes, so these radio stations, we're visiting six, seven radio stations in two days, my record is 13 stations in three days.– [Seth] Wow.– [Chris] That was up in the Midwest, that involved taking a high-speed ferry across Lake Michigan, from Muskegon, Michigan over to Milwaukee, Wisconsin, dropping off one rental car, picking up another rental car and continuing to go. But these radio stations have a hard job, they've got 50 to 75 singles getting work to them every week by 30 to 35 record promoters, both between labels and indies. And so one of the ways that we get noticed is by bringing artists directly to them. And Matt is so beloved for, you know, radio stations are gonna play Lead Me every day until Jesus comes back. It's just a matter of fact, no one's gonna get tired of Lead Me by Sanctus Real. And so I never worked a Sanctus Real record, I've watched them from afar and been so impressed with them and their ministry, and so, there are other people you could go to. But you came to me to take this record to radio, I'm very honored by it, but in addition, I'm moved by it. I have to love, this is what I tell people. I make a great living talking to my friends all day long about music I love.– [Seth] That's a pretty good job.– [Chris] So I turn down the records I don't love. I take the records that move me, and the records that I love, by artists that I respect. And, I'm calling my friends, I'm not calling adversaries, I'm not talking to people at radio that I have to buffalo, or steamroll, or belittle, or slam a phone down and swear, and call them jerks behind their backs. I love these people, these are my friends, so I get to just go bring Matt and you, Seth, to my friends for the next two days. And these are people who work hard, like me, back in the day, they do it way better than me but none of them are making major amounts of money. They're doing this for love and calling, and yet, they're the venue, they're the avenue that we will go through to get this song on the air. And it's already impacting countless, thousands of people around the country in a very, very short amount of time.– [Seth] Yeah, well even, on the Sirius Highway, or Sirius XM The Message, they debuted the lyric video, we were just looking on the way up here and it's already at 37,000 views and 893 shares, which is a pretty substantial metric for a brand new label, essentially relaunching an artist.– [Chris] Yes.– [Seth] So that's a huge thing.– [Chris] Yes.– [Seth] Are you ever surprised and shocked with like a song that you think is gonna work doesn't work, or a song that you don't think is gonna work just blows up?– [Chris] Yes. I would say, my joke on that is, through years of therapy I've been able to mellow out a little bit. But there were times 10 and 15 years ago that I was sure a song was gonna be a smash, and nobody wanted it. It's like these 115 radio PDs got together in a smoky room somewhere and all decided what they were going to tell us promoters for the next year, and then they'd all go like, break! And they'd clap hands and they'd walk out. And so when I would get this massive pushback on a song, in the early days of this kinda promotion, I would go like, I don't know what a hit is anymore, I've lost it. And then I would go to the next step, I'm like, Am I even a Christian? And then I'd go all the way to like, God, are you even there, if I can't… And so, again, years of therapy have helped mellow me out, and life experience, just to get into a better spot of going, you know what, sometimes I'm wrong, a lot of times I'm right, and sometimes it's the radio stations that will say, oh, no, that's not a hit. I try to slow the no, I try to slow them down, because it's like, if you make a pronouncement, a negative pronouncement on a song this early, it's gonna be that much harder for you to admit you're wrong eight months down the line, six months down the line, let's just calm down, you tell me no now, that's fine. I'm just gonna find 20 people that you respect and get them to play the song, and we'll come back around, we'll just keep talking about it.– [Seth] And those people they respect, is that other radio promoters?– [Chris] No, no, other radio stations.– [Seth] Radio stations.– [Chris] Other radio stations. So then they're watching around to see who else, 'cause it's all defensive posturing and maneuvering. It's all, they don't wanna add a record, a radio station will say, we'll never be hurt by a record we don't play. Do you get that?– [Seth] Wow.– [Chris] We can never be hurt by a record we don't play, meaning, we might be hurt if we go too early on a song that our listeners end up not liking. So we'd rather watch the landscape and see what people are playing out here, and it's like, okay, that's fine. There are leaders, there are followers. If you need to be a follower on this, no harm, no foul, we're just gonna keep working this.– So I'm sitting here with Logan Crockett, VP of marketing for Full Circle Music and, man, what a ride it's been, we're on episode 100 on the Full Circle Music Show and we're talking about our favorites, favorite moments, and why listeners should probably go back and listen to some. And I love that you picked the Tony Wood episode. So what stood out to you about that, and why should people go back and listen?– Yeah, for sure. So with me, my perspective on the podcast is probably a little bit different from a lot of the rest of the staff. I've been around for just over a year, now actually working for Full Circle, but initially, listening to this podcast, I was, completely from the outside looking in, I was just, kinda like a lot of the people probably listening and/or watching this, someone just trying to kind of find their lane, their path in the music industry. And this episode with Tony Wood and this clip that we're about to play just really stuck out to me as something that I've never, ever forgotten. For so long, I mean I've been pursuing the music industry for years. And it always felt like, man, if you can just get kinda that one meeting with that publisher or that record later, or whatever company, just meet that right person and get that connection. If you can just do that, that's kind of hopefully the gateway to greater things, that kind of, getting that meeting, basically. But in this clip, Tony explained that it was so much more about getting meeting number two than about getting meeting number one. Because it really does make sense, getting meeting number two means that, if you had meeting number one, they have to like you enough to invite you back. And the way that Tony explained it in this clip, it was just, it was such a massive mindset shift for me because it just, it reformed my entire strategy for what I was trying to do with the music industry. It became so much more about okay, yes, meeting one obviously has to happen, but actually that's the easy part. So my goal was how do I get meeting number two? Meeting number one kinda flew out the window, and everything became about how do I score meeting number two, no matter what relationship I'm building, no matter what opportunity I'm pursuing. The goal became meeting number two.– Yeah, and in music, it's often about finding someone who is really where you want to be. And kind of emulating them. Wasn't there something that stood out in the episode about that, in particular?– Yeah he, Tony had kinda got his start thanks to someone named Tom Long, who was kinda that first person who really believed in him and helped introduce him to other people. And that was another big mindset thing for me, too, was this idea that, there's a lot in the music industry that you can control, there's a lot of things that you can do yourself to push yourself forward, but, it's going to be really, really, really difficult to get where you ultimately want to be if you're not finding someone else who can kinda elevate you. You need to find a champion, or a guide, someone who can get you further along the steps that you need to go.– I love it, and there's also this concept of, do your homework that Tony hits on, what did you mean by that, 'cause you were saying that that stood out to you.– Yeah. So yeah, again, all this stuff is in the clip that we're about to play, but Tony, it's a very kind of quick comment that Tony mentions, but when he was first meeting these other writers around town, and other publishers, he said that he did his homework on who they were and what they were up to. So basically, that really stood out to me 'cause now working for Full Circle, we have a lot of people who come through a lot of our events and things like that, but it feels like a lot of them haven't done their homework. A lot of them don't know like even, who is Full Circle and what are the different things that we do, what songs have we been working on, things like that. Normally I'm on a lot of calls with people through our academy and things like that, normally I have to completely explain almost from ground zero, what it is that we do, who we are, things like that. Not the case for everyone, but all that to say is if you are pursuing the music industry, before, and this kinda goes back into meeting one versus meeting two but before you get meeting one, make sure you do your homework, so that way you're giving your best first impression, and you're having amazing talking points when you do finally have the opportunity to sit down and have those interactions.– That's good. One thing that I love that we get to do with the academy, with our events, with courses and all of this stuff that we're doing is that we're helping dreamers, essentially. And there's kind of this common thread that we've heard, and I think you mentioned that Tony hits on this in the podcast. But this concept of, just trying, just giving it a try.– Yeah.– And why is that important, do you think?– Towards the end of the clip that we're about to play, Tony mentioned kind of his ultimate motivation towards, the big jump to moving to Nashville and pursuing all these opportunities. And his whole thing was like, you know, there's so many great opportunities in life. You don't have to be in the music industry, not everyone is meant to be in the music industry. The music industry is very competitive, not everyone who wants to be in it is going to be in it. But Tony's whole point was, that just really resonated with me was this idea of man, like if I don't just try and kind of give it everything that I have, a no is okay. Like if I meet the right people, and if I'm perfecting my craft and it's not good enough to be where it needs to be for the industry, then at least I tried, and I can live with that. But his big thing was like, man, if I don't try and give it all that I have, I won't be able to live with that. And that just resonated so much with me at the time, 'cause again, this was like, I think early 2016. So again, at the time, my involvement in the music industry was a little limited, I'd recently gotten out of college with my music business degree. I had a really great marketing job, but I wasn't that involved in the music industry, I was like running sound with my church and some things like that. But I knew that… In my being, I'm like, the music industry is where I ultimately want to be. And I was in a place where I kinda had a good job and all that sort of thing, but it was like, man, can I live with it if I don't do all that I can to get myself down to Nashville, to pursue these opportunities. And Tony just saying that, it's like, it was like he was speaking for me in that moment. Like yes, like that is ultimately where I'm at and I decided, there is no way that I will be able to live with it if I don't try, and give it all that I have, no matter what the outcome is.– And here you are.– Indeed.– Fruit of the podcast, that's awesome. Well here is a clip from Tony Wood interview on the Full Circle Music Show.– ASCAP was real helpful to me early as a songwriter, there was a conference that they offered like about five or six Monday nights in a row in October, where they brought in writers, producers, publishers, some great instruction. Something in that that was so significant, songwriter Dwight Liles said, the hardest meeting to get in Nashville with a publisher is not the first meeting, the hardest meeting to get is the second meeting. And it just killed me in that moment, 'cause I am such an introvert. And they would use the word networking and I hate the word, 'cause networking feels like, walk across this room and introduce yourself to this stranger, and tell them why they need to get to know you. And it's like, it's against everything within me, I'd rather just take a beating than do that. And I was like oh, no, if the hardest meeting to get is the second one, I'd better be ready when I get that, when I finally get the nerve up to go introduce myself, I gotta know that I'm ready. So that sends me into a month or so of panic about what do I do, what do I do. And I came up with this idea, Tom Long was the head of membership at ASCAP at that time, and he had put the conference on. The conference had happened three or four months earlier and I'd been stewing on that. And so here was the first professional initiation for me, I picked up the phone and I called Tom. And I said Tom, in the course that you moderated, somebody said the hardest meeting to get with a publisher is not the first, the hardest is the second. I need to be ready, I need somebody to tell me if I'm ready. And here comes the ask, Tom, will you be that man for me? And Tom says well, nobody's kinda ever asked me that, but okay, I tell you what, every couple of months, give me a call, bring me some of the lyrics that you're writing, and I'll take a look at them and tell you. I can't tell my story without such gratitude to Tom, Tom Long, for that. So I take the first meeting with Tom Long, walk in, the three current pieces of paper that I've typed up, put them on his desk, sit there, quietly feeling my organs separating while he's reading them all, just the tension, just dying right there. And Tom reads three and says, I've got some people you need to meet, get in the car. Drove me around to four publishers. I had done my homework, I knew who the publishers, I knew these people, I knew who their writers were, I knew the songs that they were having success with at that point. The first three dismissed me pretty quickly and go, eh, thanks but no thanks, and the fourth one was Michael Puryear who was with a small company, Lorenz Creative Services that was going at the time. They had just signed Steven Curtis, though before his first record, that was his first home, and they had recently signed Marcus Hummon who wrote God Bless the Broken Road. So it was kind of this small little boutique thing that was going, and Michael is more of a lyric guy, and he said, oh, why don't you start hanging around here some, and let me see if I can get some of our guys to write with you. And that was… The life changing moment for me, I'm so grateful to Michael for early belief in me.– [Seth] Sure. So, backing up, 'cause just the move to Nashville is such a huge leap of faith in the moment, I don't wanna gloss over that, for you and your wife. I'm sure that was just like a monumental thing. How does somebody know when they're ready to do that.– [Tony]Nobody knows, there is no knowing, there is nobody that's gonna say the time is right. It is that line between faith and foolishness. That's so close in there, you don't know. But I remembered, there was a point when I was finishing up school and still writing frantically, accumulating lots of sheets of paper. And they were in a box kinda under a bed. Early 20s, and I remember thinking, I can't imagine hitting 50 and not knowing, and not trying. I could live if I dared to show those to somebody and they said, ah, thanks but no, there's really not a place for you. But I couldn't live with myself if I didn't at least try. I remember sometimes feeling almost claustrophobic at that thought like, if I hit 50, and I've never at least tried, I almost couldn't breathe thinking about that. So that was some of the motivation that, you know if they had said, no thanks, go away, I could've lived with that, I could've gone and gotten, I could've worked at a church and been real happy with that, knowing that I tried. But not trying just was killer.– [X] Hey everyone, this is X O'Connor and you've been listening to the Full Circle Music Show, they why of the music biz, hope everyone enjoyed our episode 100, the special episode. It's impossible to believe that it's been 100 episodes already. And again, this is our last episode for a little bit, we're gonna be coming back at you with our brand new, re-imagined, rebranded podcast, the Made It in Music podcast, it's gonna be starting Monday, March 26th. It's so exciting, we're so pumped. So again, remember, March 26th, that's a Monday, that's gonna be the official beginning of the Made It in Music podcast. And we have some huge names already lined up for this, you guys are gonna be super excited about what we've got to come. It's gonna be more great content, for free, for you. We're looking forward to seeing you Monday, March 26th.The post Episode 100: The Best of The Full Circle Music Show appeared first on Full Circle Music. See acast.com/privacy for privacy and opt-out information.

In this ep I'm doing my best to peer pressure you into starting (or re-starting) a regular journaling practice because IT'S FREAKING POWERFUL and easy and basically free. Doesn't have to be fancy or formal. Doesn't have to take even 10 minutes a day. Or FIVE. (But seriously, if you're telling yourself you don't have five quiet minutes a day you're either lying or not spending enough time hiding in the bathroom. No judgment. I speak from experience. ha) Need prompts? Write about what you want. What you're thankful for. What you're unsure about. What you're excited about. Write it in PRESENT (or even past) tense, like it's already happening / already happened. Write about your visions for your self - body, spirit, energy. Your relationships - romantic, friendships, motherhood. Your work - your creativity, your money, your definition of success. Your home. Your lifestyle. Your legacy. WRITE. IT. OUT. For bonus points, after you've written it, read it out loud in a voice memo and listen to it any time you need a pick me up (it's like you're verbally hitchhiking to your future). Ask your future self questions. What do I need to know right now? How did we overcome X? What's the next right step for me? NOTE: At this snapshot in time I am REALLY into passing notes back and forth between my future self + my today self. I'm gonna record an audio visualization / meditation so I can arrange the chat *exactly* as I'd like to experience it. If something like that (or more info on journaling) is of interest to you, TAG ME and let me know on FB, Instagram, or by replying to any of my emails. I could use a little peer pressure to finish and put it out there ;) In the meantime - enjoy the ep, and for the love: Give yourself the gift of testing out a journaling practice and see what bubbles up. I think you may surprise yourself.

This week, Amelia reflects on the right time to get rid of bad friendships X What's the best method to use when writing a novel.Buy the book, Pretty Girls Can't Write, on Amazon today.Instagram: @prettygirlscantwrite

This week, Amelia reflects on the right time to get rid of bad friendships X What's the best method to use when writing a novel.Buy the book, Pretty Girls Can't Write, on Amazon today.Instagram: @prettygirlscantwrite

Retail Pricing Wars! Does MSRP really mean anything? How do stores price their products relative to their size, customer base, and geographic location? We’re joined by Ed Bley of Cork N Bottle and Angelo Ingrati of Peppino's Liquors & Wine to discuss both sides of the story. Read Show Notes Below. Get 10% off your online orders at glencairnwhiskyglass.com with offer code “bpursuit”. Offer ends on 8/27/2017 What’s your reason on why your stores can sell above MSRP? Why would any store NOT sell at secondary pricing? How does geography play a role into this with Kentucky vs NYC? Is Buffalo Trace or the distillery the real culprits of the problem? Don’t most liquor stores make their money on volume rather than limited releases? So how do you keep your customers happy after this bubble bursts? Small mom & pop shops are losing allocation and reps are favoring big box stores, do you see this as a problem on the distributer side? Do store owners get tired of hearing “Do you have any X?” What do you think is the effect of square footage of your retail space? What are their advantages? How do you buy enough fireball to get any limited release bourbon? Are everyday items priced higher in NYC like Maker’s Mark? By raising the retail price, then do you feel like you are cutting out the distributor and the distillery of their fair share?

With summer farmers markets starting around the county over the next couple of months it's time to start looking at the markets in your area, if you want to sell at farmers markets. Today we'll look at two cases - return to the same farmers market and starting at a new market, and how would you approach the two different situations. In both cases you need to advocate for yourself and talk about what benefit you are bringing to the market.  At least when you are returning to a market, you are dealing with some knowns.  When you venture out to a new market, it's a different story, you don't know what that market will be like. Darby will discuss some ways to deal with those unknowns and what factors to consider.  He’ll also get into... How do you deal with a farmers market that only allows you to sell X? What do you do if your market turns out to be terrible? Both realities in a farmer’s world, and neither is an easy situation to deal with. READY TO START YOUR OWN LIVESTOCK FARM? The Farm Business Essentials Online Course is here, and it’s not just a piece of the puzzle. FBE is a complete step by step A to Z system to plan, market, and grow the farm enterprise that’s right for you. Built by a farmer for farmers just like you - https://www.farmbusinessessentials.com  Profitable Pastured Poultry Course: https://www.farmbusinessessentials.com/poultry Lots more free content at Grassfed Life: http://bit.ly/2D5gRJX Subscribe: https://apple.co/2hayYod