Ads Unleashed

Big changes are coming to Meta Ads, and if you're running Facebook or Instagram campaigns, you need to know what's happening!  In this episode of Master Your Marketing, we break down four major updates that could impact how you run ads on Meta's platforms: No more choosing between Manual and Advantage+ campaigns – Meta is defaulting all campaigns to Advantage+, but does that mean you lose control? Advantage+ Shopping is now Advantage+ Sales – What does this name change really mean, and how does it affect eCommerce and service-based businesses? You can still turn Advantage+ “off” with customisations – Learn how to tweak your campaigns to maintain control where it matters most. Opportunity Score is back! – Meta is reintroducing this feature to help advertisers optimise campaigns more efficiently. What do these changes mean for your ad strategy? We dive deep into how these updates could impact performance, campaign customisation, and overall ad effectiveness. Don't miss this crucial episode! Tune in now to stay ahead of the curve and make sure your Meta Ads strategy is ready for 2025. If you enjoyed the episode, I'd love for you to share this on your Instagram stories and tag me @ashleybostonhq.   KEY EPISODE TAKEAWAYS  Follow me on Instagram https://www.instagram.com/ashleybostonhq/   Check out episodes https://www.ashleybostonhq.com/podcast   Find out more about how you can work with me https://www.ashleybostonhq.com   Ash x

Big changes are coming to Meta Ads, and if you're running campaigns on Facebook and Instagram, you need to pay attention. In this episode of Master Your Marketing, we break down the shift towards AI-driven automation with Advantage Audiences and Advantage+ Shopping. Meta is phasing out manual targeting in favor of smarter, more dynamic audience expansion, leaving advertisers with less control but more optimization potential. We'll cover: ✅ What Advantage Audiences are and how they work ✅ The latest updates and what's changing in Meta's ad targeting ✅ How Advantage+ Shopping campaigns can streamline your e-commerce strategy ✅ Best practices to maximize results while trusting Meta's AI ✅ Who benefits the most—and who needs to rethink their approach Whether you're an e-commerce brand, a small business, or a performance marketer, these updates could impact how you run ads. Tune in to stay ahead of the curve and make the most of Meta's AI-powered advertising shift. If you enjoyed the episode, I'd love for you to share this on your Instagram stories and tag me @ashleybostonhq.  Follow me on Instagram  https://www.instagram.com/ashleybostonhq/   Check out episodes  https://www.ashleybostonhq.com/podcast   Find out more about how you can work with me   https://www.ashleybostonhq.com   Ash x

Life, Business & Becoming a Mum – My Journey Over the Past 15 Months Welcome back to the podcast! After a bit of a break, I'm so excited to jump back into recording and connecting with you all. In this episode, I'm getting personal and sharing a big update: what life has looked like since I became a mum, how I navigated the challenges of solo parenting during a deployment, and the highs and lows of juggling motherhood and running a business. From sleepless nights to finding balance, I reflect on the past 15 months, including: How I prepared my business for maternity leave. The surprising challenges of working while becoming a Mum. The tough decision to pause my membership program in 2024. Embracing self-care rituals and leaning on support systems to get through. I also share what's ahead for 2025! From new daycare routines (hello, 2 days of focus time!) to exciting shifts in the business, including more work in Meta ads and supporting VAs, OBMs, and course creators—there's a lot to look forward to this year. Thank you for being part of this journey, and for your ongoing support. I'd love to hear what you'd like to see more of on the podcast this year—send me your thoughts or let me know if you'd like to be a guest! Tune in to catch up, reflect, and step into this exciting new chapter together. If you enjoyed the episode, I'd love for you to share this on your Instagram stories and tag me @ashleybostonhq.     Follow me on Instagram  https://www.instagram.com/ashleybostonhq/   Check out episodes  https://www.ashleybostonhq.com/podcast   Find out more about how you can work with me  https://www.ashleybostonhq.com   Ash x

In this podcast interview, Ashley and Jessie discuss Jessie's inspiring journey. Jessie the owner of EverCircle advocates for sustainability and community-driven change, weaving these core values into every project she undertakes. With over 20 years experience in sales and a deep commitment to the circular economy, Jessie has made a significant impact through her work with businesses and not-for-profits alike.  Key takeaways: How her first business lead to burnout Transitioning from service-based business to product based business From re-usable coffee cups to creating the world's first truly sustainable hair ties How Jessie is now supporting businesses with her Circular Economy Assessment to become more sustainable   Instagram: https://www.instagram.com/ecoocean.living/ Link to assessment tool - https://ecooceanhair.com.au/pages/circulareconomyassessment Contact is this email - jessie@evercircle.au

Are you tired of paying influences for content, and then it completely flops, they don't deliver on what they committed to or forget to share on your launch date? I am joined by owner/Director of MADE Creative Co, Maddie is a fiercely passionate thought-leader that is aiming to disrupt the digital marketing industry one UGC video at a time. The creative marketing agency founder noticed a gap in the market for organic style content that provides brands with a solid ROI. She became increasingly aware that popular strategies such as influencer engagement were starting to lose their shine, with results from these campaigns not as strong as they were a few years ago.  Many consumers were shifting to more organic style content in their purchase decision-making process – in fact, consumers find it 9.8x  more impactful than influencer content when making a purchase decision. Key takeaways from this episode: The disappointing reality of working with influencers Showcasing products through UGC Using UGC in paid ad campaigns and organic strategies Using UGC for long-term collaborations Including UGC video on product pages Links mentioned: Foreplay - Swipe files for inspiration from other brands Follow MADE. Marketing If you enjoyed the episode, I'd love for you to share this on your Instagram stories and tag me @ashleybostonhq.  Follow me on Instagram: https://www.instagram.com/ashleybostonhq/  Check out episodes: https://www.ashleybostonhq.com/podcast Find out more about how you can work with me https://www.ashleybostonhq.com Ash x

Inside this episode, I interview Alice, the owner and founder of Personail. Personail is an online nail wrap company based in Sydney, Australia. Persoanil was started by Alice, a lover of cool designs, great nails and all things nail art.  Alice became tired of waiting for the polish to dry and set out to look for a faster, better, more efficient way to get great nails.  Each and every single one of their nail art designs are created and designed by Alice along with illustrators around the world for limited edition collaborations. I met Alice 7 years ago at The Grounds of Alexandria markets and am a big lover of Personail.  Key Takeaways from the episode: Starting out at local markets Sourcing manufacturers  Building a community Using upsells & bundles Opening a shop front Receive $10 off your first order: https://www.personail.com/ Follow Instagram: https://www.instagram.com/itspersonail/  If you enjoyed the episode, I'd love for you to share this on your Instagram stories and tag me @ashleybostonhq.   KEY EPISODE TAKEAWAYS  Why the change of Podcast name Sharing exciting personal news   Follow me on Instagram: https://www.instagram.com/ashleybostonhq/ Check out episodes: https://www.ashleybostonhq.com/podcast   Find out more about how you can work with me   https://www.ashleybostonhq.com   Ash x

Welcome to the latest podcast episode where I dive into the exciting world of being a Facebook ad & Digital Marketing strategist. I share with you the key role of a digital marketer and if you've ever wondered exactly what it is I do, this episode is for you.  I uncover what goes on prior to launching Facebook ad campaigns, and how its more then just taking an offer and targeting an audience. I share with you the strategic approach of a digital markter, starting from understanding the funnel, the audience and market research to effectively use Facebook ads.  This podcast episode was sponsored by Traffic Ads Mastery, an online membership where you can learn how to manage your paid Facebook ads to grow and scale your business consistently.  www.ashleybostonhq.com/membership If you enjoyed the episode, I'd love for you to share this on your Instagram stories and tag me @ashleybostonhq.   Follow me on Instagram https://www.instagram.com/ashleybostonhq/   Check out episodes https://www.ashleybostonhq.com/podcast   Find out more about how you can work with me  https://www.ashleybostonhq.com   Ash x

Meaghan Jean Smith is a Money Mindset & Life Coach for women and creator & host of the Money Mindful podcast. She helps you change your relationship with money and yourself, so you can create your unique money & life goals and live a glorious, magnificent, delicious, awesome life.  And... Love being you. She is the creator & host of the Money Mindful podcast, with over 100,000 downloads! The podcast helps women all over the globe transform their relationship with money and themselves so they can reach their money goals and feel amazing. She works exclusively and privately with women in her 1:1 coaching program. She is certified through The Life Coach School and has coached clients in Australia, Canada, the US and Europe. Meaghan lives in Port Macquarie, Australia with her partner, two daughters and whippet.  In her natural habitat she can usually be found hiking, horse riding, running or hanging at the beach with her family. Website: Meaghanjsmith.au Instagram: @meaghanjsmith Facebook: @moneymindfulpodcast

In this episode of Master Your Marketing, I share with you my insights to live launching and how I feel like after 4 years I've finally found what aligns with me and my energy.  Some people love live launching but for me I find that by the end of it I'm completley exhausted and feel like I need a holiday. This time around I did things a little different and ensured I listened to my body when I needed to rest, took time out for a hair appointment and pre-planned my content leading up to the launch. Key Episode Takeaways: Launching with a masterclass Planning out content in advance Making time to prioritise myself and rest Why you should complete a launch debrief Surrounding yourself with a mentor or support duirng launch If you enjoyed the episode, I'd love for you to share this on your Instagram stories and tag me @ashleybostonhq.    Follow me on Instagram  https://www.instagram.com/ashleybostonhq/  Check out episodes https://www.ashleybostonhq.com/podcast   Find out more about how you can work with me https://www.ashleybostonhq.com   Ash x

Are you planning on running an End of Financial Year sale?  I've been seeing Facebook™ and Instagram™ ads popping up in my feed and what I am seeing are a lot of mistakes been made, I wanted to share with you some key strategies to implement into your marketing to maximise your sales and return on paid ads.  Key episode takeaways: Set a date for your sale & promote it on social media Build your email list Choose the type of offer you will promote Focus on running paid ads to your warm audience Schedule your ads in advance The ads should reflect the products on sale and link directly to the product page Abandoned cart ads to capture your add to carts Want to learn more about how to create a paid Facebook™ ad strategy for your business? Join Traffic Ads Mastery. If you enjoyed the episode, I'd love for you to share this on your Instagram stories and tag me @ashleybostonhq.   Follow me on Instagram  https://www.instagram.com/ashleybostonhq/ Check out episodes  https://www.ashleybostonhq.com/podcast   Find out more about how you can work with me  https://www.ashleybostonhq.com   Ash x

Meta has announced new changes to Website Conversion Events. What does this mean? You won't need to prioritise 8 Conversion events There is no need to turn on value sets to optimise for value The Aggregated Event Measurment tab will be removed, and I've already seen this within some ad accounts. You won't be required to verify your domain Previously, you had to verify your domain to prioritise for Eeb Events to confirm you own it. This won't be required. Although domain verification won't be required, I still suggest you do this for domain and link ownership. There is no need to select a conversion domain under your ad creative tracking. This will no longer be required. If you enjoyed the episode, I'd love for you to share this on your Instagram stories and tag me @ashleybostonhq.  KEY EPISODE TAKEAWAYS  Why the change of Podcast name Sharing exciting personal news  Follow me on Instagram  https://www.instagram.com/ashleybostonhq/   Check out episodes  https://www.ashleybostonhq.com/podcast   Find out more about how you can work with me  https://www.ashleybostonhq.com  Ash x

Welcome to Master Your Marketing Podcast. I am so excited to be relaunching the Podcast with a brand-new name. I'm excited to be sharing more about online marketing strategies with you rather than just focusing on paid Facebook™ ads. I've been lucky to of worked with a range of different businesses, and I'm excited to share that knowledge with you. Enjoy these conversations about different marketing strategies that you can implement and feel inspired by for your business.  If you enjoyed the episode, I'd love for you to share this on your Instagram stories and tag me @ashleybostonhq.  KEY EPISODE TAKEAWAYS Why the change of Podcast name Sharing exciting personal news Follow me on Instagram https://www.instagram.com/ashleybostonhq/ Check out episodes https://www.ashleybostonhq.com/podcast Find out more about how you can work with me https://www.ashleybostonhq.com Ash x

When I first started as an Ad Manager I really felt like I was trying to figure it out all on my own. It felt challenging and lonely at times. Today there is a lot more support and communties that you can be apart of to help you along in your journey.  I share in this episode my 3 things I wish I had implemented sooner when I started out, but we all learn along the way. I hope that one of these you will implement or help you to consider the type of business you would like to create.  Key Episode Takeways: Joining a community or finding a Facebook™ Ad mentor Knowing what your strengths are so that you can hire your weaknesses Setting boundaries with your clients and yourself, plus learning to say NO when something doesn't feel right If you loved the epsidoe, make sure you share this on Instagram stories and tag me @ashleybostonhq.  Ash

Welcome to the first episode for 2023. We have just got back from 12 days spent in New Zealand travelling and enjoying switching off. I feel refreshed and excited to be back! I share with you how I like to start my year and why I'm committing to starting it this way in the future. I share how I set my goals and my intentions for the year ahead as well as why I choose a word to focus on for the 12 months.  HOOKED ON ADS UNLEASHED? CONNECT WITH ME HERE: Join Impact Ad Academy Waitlist: httphttps://www.ashleybostonhq.com/impactacademywaitlist Facebook: https://www.facebook.com/ashleybostonhq Instagram: www.instagram.com/ashleybostonhq P.S. Love Ads Unleashed Podcasts? Review me on Iiunes!  

Tash first fell into digital marketing by way of being told that her journalism degree was a complete waste of time. So, she decided that marketing would her 'back up option'. After scoring her first role as a digital assistant straight out of uni, a spark was ignited and she instantly fell in love with all things related to online marketing.  She's now found her place in the industry where she can make a real impact to people's lives by working as a Marketing Manager in a cutting-edge leadership development company, Your CEO Mentor.  One of her main responsibilities there is to lead the strategy and the execution of their bi-yearly launches of their flagship program, Leadership Beyond the Theory.  In October this year, they had their biggest course launch to date, with a $100k budget for ad spend. The results? $800K in revenue!  While she enjoys the digital advertising side of things, she's a firm believer in having a holistic view when it comes to marketing, and looking at every point in the customer value journey.  Outside of work, you can probably find her at the local café taking her dog, Jimmy out for a puppuccino date. Your CEO Mentor is looking for a Marketing Coordinator job description on LinkedIn: https://www.linkedin.com/jobs/view/3357039888. Hooked on Ads Unleashed? CONNECT WITH ME HERE: Web:https://ashleybostonhq.com Facebook: https://www.facebook.com/ashleybostonhq Instagram: www.instagram.com/ashleybostonhq  P.S. Love Ads Unleashed Podcasts? Review me on iTunes!

This is founder Amy, 27 years young. Having relocated to Geelong from Wagga Wagga, NSW mid-2019 she has been working in the creative industry full time since. With both Amy Lee Carlon Photography and Harvest Creative Hub we are now able to offer a range of services with photography being our first true love, Amy believes every image has a story and is worth sharing! Amy has a passion for capturing unique and candid moments. Creating content in all forms that bring your business and memories to life! Amy enjoys meeting and connecting with new people making them feel as comfortable as possible during the creative process. Amy has a Bachelor in Creative Arts and Design majoring in Photography and has completed a Graduate Certificate in Marketing. Having worked as a Social Media Officer for her university she understands the importance of creative services and the impact they can have on your business. Amy is here to take your photos as well as project manage your creative projects and find you the best subcontractor for the job within our team or by further outsourcing to meet your needs! Podcast referenced: Lady without Limits https://www.harvestcreativehub.com/ Hooked on Ads Unleashed? CONNECT WITH ME HERE: Web:https://ashleybostonhq.com Facebook: https://www.facebook.com/ashleybostonhq Instagram: www.instagram.com/ashleybostonhq P.S. Love Ads Unleashed Podcasts? Review me on iTunes!

In this special holiday episode, I share with you ideas on to start creating your offers if you are participating in Black Friday, Cyber Monday or any promotions you plan on doing this year.  I walk through the different types of offers you can do for your business and you do not have to have a sale! I share with you how to maximise your brand exposure and build your email list prior to the sales.  I talk about how to best structure your ad campaigns and who to target during this busy time of year and how to increase your sales by converting those abandoned carts.  If you'd like the step-by-step process, I have revamped my Holiday Ad-dition mini series training that will help you to get organised and schedule your ads ahead of time so that you can focus on packing all those orders! Don't leave them to the last minute. Access the Holiday Ad-dition training for $47 AUD! Hooked on Ads Unleashed? CONNECT WITH ME HERE:  Web:https://ashleybostonhq.com  Facebook: https://www.facebook.com/ashleybostonhq  Instagram: www.instagram.com/ashleybostonhq P.S. Love Ads Unleashed Podcasts? Review me on iTunes & Spotify!

Mariah MacInnes, the Founder of Content Queen is a passionate traveller, digital nomad, serial rambler and big dreamer with a purpose to inform and educate. Mariah has been in the marketing industry for over 5 years and has a background in Journalism and Public Relations.  A go-getter with huge energy and passion for writing, Mariah has recently found more of a balanced lifestyle after being diagnosed with 2 tumours in her bowel and pancreas. This health scare sent her on a self-health awareness journey, which she is always keen to talk about on social media and other content channels.  Mariah started Content Queen in 2019 after feeling a pull to live a life travelling and exploring what the world has to offer. She now lives the digital nomad lifestyle while building her content marketing agency! Mariah shares with us her journey of taking the leap and starting her own business, which allows her the flexibility to work while being able to travel as a digital nomad. Instagram: https://www.instagram.com/mariah_contentqueen/ The Content Queen Membership $1 trial for 30 Days Hooked on Ads Unleashed? CONNECT WITH ME HERE: Web:https://ashleybostonhq.com Facebook: https://www.facebook.com/ashleybostonhq Instagram: www.instagram.com/ashleybostonhq P.S. Love Ads Unleashed Podcasts? Review me on iTunes!

Anna is the owner of Flourish Digital and a passionate e-commerce marketer and coach. Previously owned an e-commerce store for 5 years before transitioning to digital marketing. Now in her 3rd year of business, Anna has helped dozens of brands grow and scale their business. Anna shares her journey after selling her e-commerce business in 2019 and being approached by e-commerce businesses to help them grow their social media and website presence so that they could spend more time doing what they love and less time fluffing around with marketing funnels and advertising campaigns. Instagram: https://www.instagram.com/flourishdigital_ Get Your Website Converting With Our Free Checklist Hooked on Ads Unleashed? CONNECT WITH ME HERE: Web:https://ashleybostonhq.com  Facebook: https://www.facebook.com/ashleybostonhq Instagram: www.instagram.com/ashleybostonhq P.S. Love Ads Unleashed Podcasts? Review me on iTunes!

Laetitia Andrac is an energetics & strategy business mentor (aka a ‘business doula' as she carved this name for her work). She is the founder and CEO of Essential Shift Consulting Pty Ltd. She helps women leaders & entrepreneurs in creating a soul aligned business, career & life without burning out. She believes that what you think (in your head/mind), what you feel and are passionate about (in your heart/soul), and what you are creating (with your hand and will) are deeply connected, hence the logo of her business Essential shift with the 3 circles, which represent these 3 elements. She is making ancient spiritual wisdom accessible for busy modern-day entrepreneurs. She has a solid grounding in mindfulness (started meditation at 5-year-old) and spirituality (lineage of healers), along with an authentic ‘say it as it is' approach and impressive business savvy and strategic background. She incorporates her 15+ years in business and leadership to guide women to create soul & business alchemy. Her passion is to bring a sense of the sacred and intentionality to everyday life. She is a mother of two girls and lives in Cronulla Beach. She is attempting to practice what she teaches, coaches and mentors: creating a life that is aligned and sustainable. Follow Laetitia @essential.shift Flow in Business Workshop Connect with me below: Web:https://ashleybostonhq.com  Facebook: https://www.facebook.com/ashleybostonhq / Instagram: www.instagram.com/ashleybostonhq P.S. Love Ads Unleashed Podcasts? Review me on iTunes!

I'm excited to share with you the brand new project I've been working on behind the scenes.  If you are a Virtual Assistant, Social Media Manager or Digital Marketer ready to up-level your marketing skills and learn one of the most in-demand paid advertising platforms then this is for you! Launching on the 10th October Impact Ad Academy, to celebrate I'll be kicking off with a 3-Day Free challenge where I'll share my strategies and insights to running an agency that aligns with your life. To join us you can sign up www.ashleybostonhq.com/challenge. Connect with me below: Web: https://ashleybostonhq.com Facebook: https://www.facebook.com/ashleybostonhq / Instagram: www.instagram.com/ashleybostonhq P.S. Love Ads Unleashed Podcasts? I would love for you to leave a review me on iTunes!

Rich Watson is a strong force in Augmented Reality Marketing. He has spoken all over the world about the future of eCommerce and how it will be brought into Web 3.0. Rich has over 8 years of Facebook ad media buying experience, and he is an avid believer in the potential of Non-Fungible Tokens and the metaverse. When he's not working or speaking, Rich enjoys spending time with his wife in the coastal city of Da Nang in the centre of Vietnam. How To Crush Competition with Augmented Reality Marketing Why does AR stand out in the paid ads auction Why will your customers remember you and not them How to use AR for retention and reconnecting with lapsed audiences https://www.augmentedhype.com/ https://www.facebook.com/Richwatson27 https://www.instagram.com/augmentedhype/

Joining me on this episode is Lauren from The Loft 325. Lauren is a thought leader in creating profitable strategies for e-commerce brands and a design professional with over 15 years of experience within the digital space.  She was a speaker at the AdWorld Conference in 2020, 2021 and 2022.  In this episode Lauren shares with us: How to identify your hook in the first 3 seconds Tips on gathering all of the most stand-out content to use for your 15-sec ad Telling your story in 15 seconds or less to make your brand stand out If you'd like to follow Lauren. Instagram - https://www.instagram.com/theloft325/ Facebook - https://www.facebook.com/theloft325 LinkedIn - https://www.linkedin.com/in/lauren-schwartz-07354312/   Enjoying Ads Unleashed? Connect with me here: Web: https://ashleybostonhq.com Facebook: https://www.facebook.com/ashleybostonhq  Instagram: www.instagram.com/ashleybostonhq P.S. Love Ads Unleashed Podcasts? I would love for you to leave a review.

Have you ever wanted to change direction in your business but it's felt hard to make that final decision?  I'm sharing with you the change in direction I am taking in my business, it feels scary and unknown but I've had that little voice in the back of my head for a few years and so now it feels like the right time to take the leap.  I'll be sharing with you why I'm removing Facebook™ Ad Management from my services, how you can still access my programs and why I'm choosing to work with Virtual Assistants, Social Media Managers and Facebook Ad Managers.  Connect with me here: Find my programs here at ashleybostonhq.com or on insta at @ashleybostonhq P.S. Love Ads Unleashed Podcasts? Review me on ITunes!

In this episode, I share with you insights into working with a new client in a 1:1 Consulting role.  Prior to working together, they were averaging a 0.57 return on ad spend, their cost per purchase was double if not triple in some cases, and there was no real strategy involved.  I want to share with you the very simple changes we made and the steps I took to help them not only generate sales but average a 2.78 return on ad spend across the funnel. I share with you that Detailed Interests are still working and that I believe now more than ever why messaging and creatives are key to ad success.  Ready to take your Facebook Ads to the next level? Join me in my 5-Day Facebook Ad Challenge kicking off on the 18th of July!  https://www.ashleybostonhq.com/adchallenge HOOKED ON ADS UNLEASHED? CONNECT WITH ME HERE: Web: https://ashleybostonhq.com Instagram: www.instagram.com/ashleybostonhq P.S. Love Ads Unleashed Podcasts? If you enjoyed this episode I would love it if you could take a minute to leave a review for me. 

Priya is an ex-lawyer, a 4x founder and multiple 6 figure entrepreneur. She has built multiple 6 figure ecommerce businesses and has never relied on dancing or making a fool of herself. If you want to learn what the big brands are doing from someone who's skyrocketed her sales with short-form video content, then you are going to love this Podcast episode & a live workshop she is running on the 7th June! What you'll learn in the Takeoff with TikTok Workshop... 1. How to leverage TikTok to grow your product-based business, without doing any of the things that make you cringe 2. The 5 best TikTok videos to generate sales, so you're not wasting time wondering what to do on the platform 3.The 3 most common mistakes to avoid on TikTok, so you don't waste time building an audience that'll never buy from you 4. My 'Create once, share thrice' framework, so you can spend less time juggling your social media accounts, which means you can focus on growing your business. Sign up here to workshop

A Business Strategist and Coach for 6-figure agency owners who want flexibility and freedom to live their life doing what they love. My goal is to help you scale a business that fuels your life. As a business coach, I'm the sounding board and reality check, the trusted partner to keep you focused.  Seeing the future vision and reverse-engineering the execution are my superpowers. Ready to simplify, streamline and scale your business? Work with me and let me guide you every step of the way. To work with Sandra head to her website https://sandrajulian.co HOOKED ON ADS UNLEASHED? CONNECT WITH ME HERE: Web: https://ashleybostonhq.com Facebook: https://www.facebook.com/ashleybostonhq / Instagram: www.instagram.com/ashleybostonhq P.S. Love Ads Unleashed Podcasts? Review me on ITunes!

Have you got your Mother's Day offers created? Mother's Day is in 5 weeks; if you haven't already started to plan your offers now, it is the time to start! I've put together 6 marketing strategies you can use:

Have you ever thought about if you should start a Pinterest account for your business? In this weeks Podcast episode I have Simone Pavils who helps women in business get found accidentally online through the power of Pinterest and website optimisation )that's where we do things to help the search engine gods find you)! In the episode we dive into "the power of Pinterest in driving organic traffic to your website" and I can also we touch on Pinterest ads too. Here is a bit of an outline: Why Simone loves Pinterest Why is Pinterest different Tips on driving traffic organically Do Pinterest ads work? I hope you enjoy this episode and Simone has shared with us a Free guide to repurposing your content like a star! To follow Simone and learn more tips you can find her socials and website below. https://www.instagram.com/hopeful_simone/ https://simonepavils.com/ HOOKED ON ADS UNLEASHED? CONNECT WITH ME HERE: Web: https://ashleybostonhq.com Facebook: https://www.facebook.com/ashleybostonhq / Instagram: www.instagram.com/ashleybostonhq P.S. Love Ads Unleashed Podcasts? Review me on ITunes!

I want to first of all wish you a Happy International Women's Day for Tuesday. I was very lucky to of spent it surrounded by strong, supportive, and beautiful business women. Tracy from Mums With Hustle put on such a lovely event for us all to connect and celebrate being a woman in business. I also wanted to let you know that I have teamed up with the gorgeous Jen Bowers from Pink Pom Pom who has created an incredible giveaway featuring some EPIC prizes. It is called the Kickstart Your Business Giveaway where you can win over 3,500 worth of course and memberships from some AMAZING businesses!!  

This weeks episode is a continue on from the previous episode where I shared with you the changes of Detailed Interests and Facebook removing ones that they see as sensitive. I've been testing out some new ad campaigns, and new audiences as some clients accounts have been effected by these changes. In our top of funnel strategy (that's reaching out to new audiences) I have been focusing on creating lead magnets or special offers that ask your audience to opt-in to receive access via email and using the Objective Conversion, optimising for Facebook™ Leads. This has been a pretty powerful strategy as we are currently seeing a ROI of 10 and costing $1.06 for an email address. 1:01 I've made a video for you that walks through how to create a Facebook™ Conversion ad that promotes your offer, checklist or coupon code. Video link: https://www.trafficadsmastery.com/chdrrrjq   HOOKED ON ADS UNLEASHED? CONNECT WITH ME HERE: Web: https://ashleybostonhq.com Facebook: https://www.facebook.com/ashleybostonhq / Instagram: www.instagram.com/ashleybostonhq P.S. Love Ads Unleashed Podcasts? Review me on ITunes!  

Facebook is updating the Detailed Targeting starting Jan 19, 2022 and they are removing some detailed targeting options because they are either not widely used, they may be redundant with others or too granular, or because they relate to topics people may perceive as sensitive. Please make sure you go in and check you ad sets to make sure you haven't been impacted by these changes. You will need to check the ad set and look for any yellow symbols like the image below, remove them and then update the ad so it continues to perform. What are your alternative options to reach your audience if you've been impacted? Check out this recent Instagram post for ideas. Instagram link: https://www.instagram.com/reel/CZfp6THI-oV/?utm_medium=copy_link  HOOKED ON ADS UNLEASHED? CONNECT WITH ME HERE: Web: https://ashleybostonhq.com Facebook: https://www.facebook.com/ashleybostonhq / Instagram: www.instagram.com/ashleybostonhq P.S. Love Ads Unleashed Podcasts? Review me on ITunes!

Facebook Ad strategies for 2022. In this episode I share with you tips on building your email list, what to consider before creating your Facebook™ ads and how you should be using the Shopify analytics to review your purchase history each month. As always it comes down to the product and the audiences you are advertising to. I encourage you to make 2022 the year that you really focus on using Facebook ads to become part of your overall marketing strategy. If you truly want to grow and scale your business then it takes a little step outside your comfort zone but if you want the support and mentoring from Ash you can join Traffic Ads Mastery membership where you will receive updated trainings and live Q&A's to support you. HOOKED ON ADS UNLEASHED? CONNECT WITH ME HERE: Web: https://ashleybostonhq.com Facebook: https://www.facebook.com/ashleybostonhq / Instagram: www.instagram.com/ashleybostonhq P.S. Love Ads Unleashed Podcasts? Review me on ITunes!

Google ads might not be known as 'sexy' but they can be highly effective in the growth of your e-commerce store. In this episode Jess shares her tips to getting started with a Google Ad account, and how you can get started with creating your Google Ad & also a tip on how to access a BONUS $150 voucher from Google to start testing with. We chat about how you can also retarget your audience and how combining both Facebook ads and Google ads is a really powerful strategy in growing and scaling your business in 2022. Jess is a digital and social media marketer in Sydney, Australia, and specialises in Facebook and Google Ads. Over the last 4 years in business, she has helped over 100 service and product-based businesses find the right people online through strategic paid ads that convert. While Jess loves the everchanging online world of marketing, she thrives around people – hearing their goals and dreams, and cheering them on throughout that journey. She spends her spare time with family and friends, serving at church, and dreaming up more wild goals to achieve with her fiancé. Instagram: https://www.instagram.com/jessolutionmarketing HOOKED ON ADS UNLEASHED? CONNECT WITH ME HERE: Web: https://ashleybostonhq.com Facebook: https://www.facebook.com/ashleybostonhq / Instagram: www.instagram.com/ashleybostonhq P.S. Love Ads Unleashed Podcasts? Review me on ITunes!  

Lucy Quiroz is a Marketing Professional that help mums in business to launch and grow their businesses from home. She is passionate about motivate and inspire mums to take action to make their dreams come true. She is a strong believe that in today's words it's possible to launch and grow a business while looking after the kids. Website: https://www.lucyquiroz.com/lucyquirozresources Instagram: https://www.instagram.com/lucyquirozg/  HOOKED ON ADS UNLEASHED? CONNECT WITH ME HERE: Web: https://ashleybostonhq.com Facebook: https://www.facebook.com/ashleybostonhq / Instagram: www.instagram.com/ashleybostonhq P.S. Love Ads Unleashed Podcasts? Review me on ITunes!    

In this episode I take some questions that have been submitted through and answering them on this podcast episode. I answer the questions which one is better Instagram ads or Facebook ads? How often should I run ads? and how do I know what a successful ad? If you have any other questions you would like me to answer, send me an Instagram message or email. HOOKED ON ADS UNLEASHED? CONNECT WITH ME HERE: Web: https://ashleybostonhq.com Facebook: https://www.facebook.com/ashleybostonhq / Instagram: www.instagram.com/ashleybostonhq P.S. Love Ads Unleashed Podcasts? Review me on ITunes!

There are many ways to build and establish brand awareness for your products & business. However, starting with one product, preferably your best-selling product, is a great way to get started. From there, you can test different creatives, ad copy, and different types of cold audiences. Make sure to test and see which campaigns are performing the best and then you can start to scale from there. I have prepared a checklist to help you in creating and building out your Facebook ad strategy and campaigns. To download the checklist, go to Ashleybostonhq.com/checklist. HOOKED ON ADS UNLEASHED? CONNECT WITH ME HERE: Web: https://ashleybostonhq.com Facebook: https://www.facebook.com/ashleybostonhq / Instagram: www.instagram.com/ashleybostonhq P.S. Love Ads Unleashed Podcasts? Review me on ITunes!

Black Friday and Cyber Monday have become very popular in Australia and in 2019 Australia Post reported a whopping increase of 34.4% in online sales compared to the previous year. Be mindful that you don't have to participate in these sales if it doesn't align with your business values, and if you are going to take part maybe consider starting a couple of days earlier to try and beat the rush. I am already seeing Black Friday ads popping up in my feed offering discounts. HOOKED ON ADS UNLEASHED? CONNECT WITH ME HERE: Web: https://ashleybostonhq.com Facebook: https://www.facebook.com/ashleybostonhq / Instagram: www.instagram.com/ashleybostonhq P.S. Love Ads Unleashed Podcasts? Review me on ITunes!  

Creating organic social media can feel overwhelming and time consuming so today I'm joined by Chelsea from Blossom Media to share her tips and strategies to creating organic content that will help you to build an engaged online community. We chat about content strategy, personal brand building and scaling strategies to increase your sales ad build loyal customers. HOOKED ON ADS UNLEASHED? CONNECT WITH ME HERE: Web: https://ashleybostonhq.com Facebook: https://www.facebook.com/ashleybostonhq / Instagram: www.instagram.com/ashleybostonhq P.S. Love Ads Unleashed Podcasts? Review me on ITunes!

Merische from Creative Content Academy, joins me to share her tips on how to create scroll stopping Reels for your product based business and increase organic growth. We talk about if you should include hashtags on your reels, how to access music, and choosing the right type of music that suits your audience. 5 Day Growth Guide: https://www.creativecontentacademy.com.au/freebielibrary Instagram: https://www.instagram.com/creativecontentacademy/ Facebook: https://www.facebook.com/creativecontentacademy HOOKED ON ADS UNLEASHED? CONNECT WITH ME HERE: Web: https://ashleybostonhq.com Facebook: https://www.facebook.com/ashleybostonhq / Instagram: www.instagram.com/ashleybostonhq P.S. Love Ads Unleashed Podcasts? Review me on ITunes!

Nicola Depiazzi Digital Marketing coach joins us in this podcast episode sharing her 3 tips to creating Kick Ass Content. Social Media Marketing for Small Business - 7 Simple Tactics to get More Leads, even with a Small Audience. nicoladepiazzi.com Facebook @nicoladepiazzimarketing Instagram @nicoladepiazzimarketing Podcast: The Whole Woman in Business Podcast HOOKED ON ADS UNLEASHED? CONNECT WITH ME HERE: Web: https://ashleybostonhq.com Facebook: https://www.facebook.com/ashleybostonhq / Instagram: www.instagram.com/ashleybostonhq P.S. Love Ads Unleashed Podcasts? Review me on ITunes!

Have your Facebook ads been affected by the ios14 updates? They most likely have and I've been experiencing these impacts as well. In this week's podcast episode I share with you the audiences that are currently converting and also share with you the simple and effective ad creatives I've been using to see the return on ad spend go from 1-2 up to 4.5. If you'd like to learn about the current strategies I've implemented then tune into Ads Unleashed HOOKED ON ADS UNLEASHED? CONNECT WITH ME HERE: Web: https://ashleybostonhq.com Facebook: https://www.facebook.com/ashleybostonhq / Instagram: www.instagram.com/ashleybostonhq P.S. Love Ads Unleashed Podcasts? Review me on ITunes

It can be challenging for a business owner to switch to new creatives and recreate ads or write new ad copy for new collections every month. In this episode, I share my strategy for maximizing Facebook ads for launches, as well as some methods that have proven effective for my clients. HOOKED ON ADS UNLEASHED? CONNECT WITH ME HERE: Web: https://ashleybostonhq.com Facebook: https://www.facebook.com/ashleybostonhq / Instagram: www.instagram.com/ashleybostonhq P.S. Love Ads Unleashed Podcasts? Review me on ITunes.

Do you own an online store that sells a variety of products? When it comes to creating Facebook advertising, do you often feel a little overwhelmed? I'll walk you through the steps to get started and provide you with some useful content to help you succeed with Facebook Ads. HOOKED ON ADS UNLEASHED? CONNECT WITH ME HERE: Web: https://ashleybostonhq.com Facebook: https://www.facebook.com/ashleybostonhq / Instagram: www.instagram.com/ashleybostonhq P.S. Love Ads Unleashed Podcasts? Review me on ITunes.  

In this weeks episode I share with you a Facebook™ ad strategy that I used to build an email list of over 700 leads through offering a giveaway over 30 days. I also share how you can go into the draw to WIN a scholarship to my signature course The Product Conversion Formula and a 2-Day workshop that I'm hosting in Cronulla on the 8th & 9th June. HOOKED ON ADS UNLEASHED? CONNECT WITH ME HERE: Web: https://ashleybostonhq.com Facebook: https://www.facebook.com/ashleybostonhq / Instagram: www.instagram.com/ashleybostonhq P.S. Love Ads Unleashed Podcasts? Review me on ITunes.

In this episode, I share how the latest iOS 14 update will impact businesses' Facebook advertising, as well as some of the changes you should be aware of. I also discuss what you need to do to prepare for these changes and get your business ready for the upcoming updates. HOOKED ON ADS UNLEASHED? CONNECT WITH ME HERE: Web: https://ashleybostonhq.com Facebook: https://www.facebook.com/ashleybostonhq / Instagram: www.instagram.com/ashleybostonhq P.S. Love Ads Unleashed Podcasts? Review me on ITunes

Warning this may also trigger some emotions. Just a quick update on what's been going on behind the scenes and why I've taken a few months off. In this episode, I also share some exciting news about the relaunch of my Product Conversion Formula Facebook course. HOOKED ON ADS UNLEASHED? CONNECT WITH ME HERE: Web: https://ashleybostonhq.com Facebook: https://www.facebook.com/ashleybostonhq / Instagram: www.instagram.com/ashleybostonhq P.S. Love Ads Unleashed Podcasts? Review me on ITunes!

Planning your Facebook Ad Campaigns for the Holidays? Looking for some ideas to get started? In this episode, I share some great tips you can implement leading up to any type of launch or sale you might be having in your business in the coming months. HOOKED ON ADS UNLEASHED? CONNECT WITH ME HERE: Web: https://ashleybostonhq.com Facebook: https://www.facebook.com/ashleybostonhq / Instagram: www.instagram.com/ashleybostonhq P.S. Love Ads Unleashed Podcasts? Review me on ITunes!

What to do if your ad account gets suspended? Wondering how to get your ads up and running again? In this episode, I share what to do when your Facebook Ad account gets banned or shut down. HOOKED ON ADS UNLEASHED? CONNECT WITH ME HERE: Web: https://ashleybostonhq.com Facebook: https://www.facebook.com/ashleybostonhq / Instagram: www.instagram.com/ashleybostonhq P.S. Love Ads Unleashed Podcasts? Review me on ITunes!  

Wondering how to find your customer and target them? I share some tips and strategies for you to go out and find your ideal customer on Facebook using some really simple steps. HOOKED ON ADS UNLEASHED? CONNECT WITH ME HERE: Web: https://ashleybostonhq.com Facebook: https://www.facebook.com/ashleybostonhq / Instagram: www.instagram.com/ashleybostonhq P.S. Love Ads Unleashed Podcasts? Review me on ITunes!  

I share with you my learnings after our Inner Circle Mastermind Retreat.  It is important to make sure we take time out of our business to focus on the goals we want to achieve and the direction we want to go in.  HOOKED ON ADS UNLEASHED? CONNECT WITH ME HERE: Web: https://ashleybostonhq.com Facebook: https://www.facebook.com/ashleybostonhq / Instagram: www.instagram.com/ashleybostonhq P.S. Love Ads Unleashed Podcasts? Review me on ITunes!