Camera Confident with Shirlee Engel

AI is everywhere—and it's making some entrepreneurs question if their voice still matters. This episode breaks down what nobody's saying: as AI gets better, your humanity becomes your unfair advantage. Shirlee pulls back the curtain on the real reason your face, your voice, and your unpolished moments on video matter more than ever.You'll learn:The “authenticity threshold” your audience is subconsciously filtering every video throughWhy trying to sound “natural” is backfiring for most creatorsHow to show up imperfectly and still convert clients who've been ghosting everyone elseA simple mindset shift that turns your next video into a magnet for trust and engagementThis isn't about fighting AI—it's about outlasting it by doing what machines can't: connecting.Want the framework Shirlee teaches her clients to create human-first content that actually converts? It all starts with mastering your elevator pitch. Download your free guide here >> https://camera-confident.kit.com/elevatorpitchpro NEW MASTERCLASS - Discover the Signature Brand Video That Gets Clients to Hire, Trust, and Remember You Subscribe on YouTube⁠ Follow/Connect on LinkedIn⁠ ⁠Follow on Instagram⁠

Most people think personal branding starts with a logo or a tagline. But the truth? It starts with one line — your elevator pitch. In this episode, Shirlee breaks down the exact formula to craft a pitch that sells you in seconds — and turns first impressions into opportunities.Most entrepreneurs, creators, and professionals overlook this critical tool: your elevator pitch isn't just for networking — it's the foundation of how people perceive, remember, and choose to work with you.Whether you're building a personal brand, launching offers, or just tired of blank stares when you introduce yourself — this episode is for you!Download the Elevator Pitch Perfect Guide: camera-confident.kit.com/elevatorpitchpro Learn the strategy to use an AI-powered video strategy to supercharge your visibility - Check out the on-demand training! Subscribe on YouTube⁠ Follow/Connect on LinkedIn⁠ ⁠Follow on Instagram⁠

Struggling to look and sound natural when talking to a camera? You're not alone! In this comprehensive guide on how to talk to a camera, I'll share the four Ps of vocal performance that will transform your on-camera presence - even if you've never done it before.We'll explore Pitch (how to vary your vocal tone to keep viewers engaged), Pace (finding the perfect speaking speed when talking to a camera), Power (controlling volume and emphasis for impact), and Pauses (the strategic silence that makes your message more compelling).These fundamental elements of voice control are essential when learning how to talk to a camera effectively. Whether you're creating YouTube videos, presenting online, or just want to feel more comfortable on camera, mastering these four Ps will help you connect authentically with your audience and make the whole process of talking to a camera more enjoyable.I'll share practical exercises for each element that you can implement immediately to see dramatic improvements in your camera presence. Learn the strategy to use an AI-powered video strategy to supercharge your visibility - Check out the on-demand training! Subscribe on YouTube⁠ Follow/Connect on LinkedIn⁠ ⁠Follow on Instagram⁠

Jen Hardy is a mom of seven, a YouTube powerhouse, and the host of Fabulous Over 50. She shares how she built her online presence from the ground up, transitioning from blogging about chronic illness to embracing confidence on camera. Her viral Shower Thoughts series took off, proving that visibility and success have no age limit. In this episode, Jen talks about mindset shifts, rebranding, and how women over 50 can own their space online with authenticity.In this episode, we cover:• How Jen balances motherhood and building an online brand• The mindset shifts that took her from chronic illness blogging to YouTube success• Why ‘Shower Thoughts' became a viral sensation• The key to rebranding without losing your audience• Confidence tips for showing up on camera (even if you're nervous)• Why women over 50 need to be more visible in media and online• The importance of authenticity in audience engagement• How batching content can help with consistency and monetizationConnect with Jen Hardy:

Think confidence on camera is something you're either born with or you're not? In this value-packed 10-minute episode, you'll learn how AI-powered tools can help you show up more naturally, speak with clarity, and grab attention—without spending hours practicing.Most business owners struggle with feeling awkward, not knowing what to say, or worrying about how they look. But there's a faster way to fix that. And the last tip? It's a total game-changer—so be sure to listen until the end!Listen in to find out how to start looking and sounding like the expert you are—even if video has never been your thing. Learn the strategy to use an AI-powered video strategy to supercharge your visibility - Join my next FREE live training! Subscribe on YouTube⁠ Follow/Connect on LinkedIn⁠ ⁠Follow on Instagram⁠ Download the prompts to create your perfect elevator pitch

Going viral won't save your business—being forgettable will kill it.In this episode, we're diving into the real reason why so many entrepreneurs struggle to get clients, even when they're showing up and creating content. Spoiler: It's not the algorithm. It's not luck. It's not even your offer.Here's the truth: AI has made information cheap. If you're just giving out “value” with tips and how-to's, you're already getting lost in the noise. The only way to stand out in 2025? Be the face of your brand, tell compelling stories, and build unshakable trust through video.You'll learn:

Most people dream about making a big career shift, but few actually do it—let alone build a thriving YouTube channel from scratch. That's exactly what Alexa Saarenoja did, going from architecture and design to full-time content creator. In this episode, we unpack how she found her niche, built a loyal audience, and turned her passion into a profitable business even as a mom of three kids.Expect raw insights on what really matters in content creation—spoiler: it's not fancy production, but authenticity and connection. We also dig into the realities of handling negativity, different ways to monetize beyond ads, and why consistency beats perfection every time. If you've been waiting for a sign to finally start your own YouTube journey, this is it.Key Takeaways:• YouTube is a game-changer for entrepreneurs and creators.• Pivoting careers can open doors you never expected.• Building a community is more valuable than chasing views.• Authenticity beats a highly polished persona every time.• Focus on value first—growth follows when you serve your audience.• A “dead” channel isn't dead—reviving it is possible with strategy.• Negative feedback says more about the commenter than you.• Monetization is more than just ad revenue—diversify your income streams.Chapters:00:00 - Why YouTube is the Ultimate Growth Tool02:46 - How Alexei Went from Architect to YouTuber06:05 - The Secret to Building a Loyal Audience09:05 - Why Authenticity Outperforms Perfection12:11 - Finding Content Ideas That Actually Work15:04 - The Best Advice for Aspiring YouTubers20:34 - Dealing with Haters & Negative Feedback25:19 - Smart Monetization Strategies (Beyond Ads)30:54 - How to Start and Scale Your YouTube Channel35:03 - The Power of Community & Why It Matters40:07 - Final Thoughts & Next StepsAlexa's YouTube channel: https://www.youtube.com/@AlexaSaarenojaAlexa's Skool community: https://www.skool.com/creator-boost-3367 Learn the strategy to use an AI-powered video strategy to supercharge your visibility - Join my next FREE live training! Subscribe on YouTube⁠ Follow/Connect on LinkedIn⁠ ⁠Follow on Instagram⁠ Download the prompts to create your perfect elevator pitch

Confidence on stage isn't just about knowing what to say—it's about owning your story. In this episode, public speaking and storytelling expert Aleya Harris shares how authenticity and personal storytelling can transform your communication skills. From uncovering your unique message to navigating the speaking industry, evaluating opportunities, and leveraging video to amplify your presence, Aleya breaks down exactly how to position yourself as a sought-after speaker. Get ready to take action and step into your power as a speaker!What You'll Learn in This Episode:The surprising power of sharing your "crisis stories" (and why they're gold)How to spot speaking opportunities that are actually worth your timeWhy paying to speak might be sabotaging your successA fresh take on using video that goes beyond basic recordingsKey Insights: "Speaking begets speaking" - The snowball effect of getting started "Collect your crisis stories" - Turn your challenges into your superpowersWe bust the myth that there aren't enough speaking opportunities to go around and reveal how to find stages where your ideal audience is already waiting. Plus, discover why those messy moments in your journey might be exactly what your future audience needs to hear.Pro Tip: Don't skip the video strategy section at 30:07 – it's a game-changer for turning one speaking gig into many.Whether you're hiding in the back of Toastmasters or already booking paid gigs, this episode serves up practical wisdom for making your next talk unforgettable.Time Stamps: 00:00 - The heart of impactful speaking 02:09 - Crafting stories that stick 05:59 - Mining your life for speaking gold 11:54 - Navigating the speaking scene 17:52 - Picking the right stages 23:57 - Delivery that draws people in 30:07 - Smart video strategies 36:06 - Your next bold steps ⁠Join my next free training - The Video Visibility Strategy to Attract & Convert Clients Priority Wait List for Amplify With AI Watch on YouTube⁠ Follow/Connect on LinkedIn⁠ ⁠Follow on Instagram⁠ Download the prompts to create your perfect elevator pitch

LinkedIn is changing the game for entrepreneurs—but how do you stand out without feeling like you're shouting into the void? In this episode, we tackle the secrets to using LinkedIn as your #1 platform for authentic connection and sales, without the pushy tactics. Adrienne Weimer, a conscious sales coach and LinkedIn strategist, reveals how to create trust, foster relationships in your DMs, and craft content that actually resonates.What You'll Learn:• Why LinkedIn is a goldmine for women entrepreneurs seeking visibility and connection• The rising importance of video marketing on LinkedIn in 2025• How to use conscious selling techniques to foster trust and build a genuine audience• The power of relationship-focused DMs to create meaningful sales without the ‘ick' factor• Why avoiding engagement pods and prioritizing value-driven content is key to sustainable growth• Tips for leveraging LinkedIn Live to deepen audience engagement and build authority• How authenticity in branding can set you apart in a competitive market• Strategies for creating diverse content that speaks to different buyer personasAdrienne doesn't just share tips—she brings a new perspective on building sales strategies that feel intentional, fun, and human. If you've ever struggled with visibility, confidence on LinkedIn, or creating content that doesn't feel forced, this episode is your roadmap to success.Key Takeaways:• Sales is about relationships, not transactions. Focus on building trust before making an offer.• Authenticity and authority-based content outshine promotional posts every time.• Avoid chasing likes and comments; engagement and conversations drive business results.• Leverage lead magnets and live video to identify and connect with your ideal clients.• Embrace your authentic voice and focus on serving, not selling. ⁠Join my next free training - The Video Visibility Strategy to Attract & Convert Clients Priority Wait List for Amplify With AI Watch on YouTube⁠ Follow/Connect on LinkedIn⁠ ⁠Follow on Instagram⁠ Download the prompts to create your perfect elevator pitch

When TikTok briefly went down, it revealed a major threat to visibility in 2025. Shirlee breaks down 7 pivotal shifts every entrepreneur, content creator, and business owner needs to make to stay relevant in the digital marketplace. From evolving platforms to adapting your content strategy, this episode arms you with actionable insights to keep your brand visible, trusted, and thriving in a rapidly changing digital landscape.Key Takeaways:The TikTok ban is just the beginning of digital disruptions. Brands that adapt to these 7 shifts will not just survive—they'll thrive, standing out as trusted leaders in their industries.Action Steps:•Audit your platform strategy—where are your audiences spending time?•Brainstorm ways to show up authentically in your content this week.•Test an AI tool to streamline your content creation—but stay hands-on with your storytelling. ⁠Join my next free training - The Video Visibility Strategy to Attract & Convert Clients Priority Wait List for Amplify With AI Watch on YouTube⁠ Follow/Connect on LinkedIn⁠ ⁠Follow on Instagram⁠ Download the prompts to create your perfect elevator pitch

There are people creeping your content right now—people who've never liked, commented, or shared a single thing—but they're watching. And one day, they'll buy from you. That's why creating content with these long-time lurkers in mind is so powerful. In this conversation, Kendall Cherry, founder of the Candid Collective, and I dive into the psychology behind these silent followers and how to use storytelling as a form of subliminal selling. It's all about creating authentic, meaningful content that connects on a deeper level and resonates with the right people—whether they engage today or months down the road. If you're tired of focusing on immediate validation, this one's for you.Connect with Kendall on LinkedIn: https://www.linkedin.com/in/kendall-cherry/Connect with Shirlee ⁠Download the prompts to create your perfect elevator pitch Watch on YouTube⁠ Follow/Connect on LinkedIn⁠ ⁠Follow on Instagram⁠ Attend Shirlee's next free training - DM the word VISIBLE on ⁠Instagram!⁠

Podcasting expert Amanda Cupido joins to break down what it takes to create a successful show. From her bestselling book Let's Talk Podcasting, Amanda shares the essentials: how to set up your show, structure episodes, and use smart strategies for audience growth and monetization. Shirlee and Amanda talk about foundational steps like show development and episode mapping are crucial. Learn about everything from crafting intros to choosing the right episode length to deciding between audio and video formats and growing your show.Chapters00:00Introduction to Podcasting with Amanda Cupido02:57The Evolution of Podcasting: From Hobby to Profession05:57Key Steps for Launching a Successful Podcast08:54Content Strategy: What to Say and How to Say It11:46Niche vs. Generalist: Finding Your Podcast's Focus14:58Episode Structure: Length, Guests, and Format18:00The Art of Interviewing: Balancing Structure and Conversation22:12Video vs. Audio Podcasts: The New Frontier27:44Navigating Podcast Growth in a Decentralized Landscape34:42Monetization Strategies for Podcasters39:35The Evolution of Podcasting: Insights from the New EditionConnect with Amanda: https://www.linkedin.com/in/amandacupido/https://www.leadpodcasting.com/Connect with Shirlee ⁠Download the prompts to create your perfect elevator pitch Watch on YouTube⁠ Follow/Connect on LinkedIn⁠ ⁠Follow on Instagram⁠ Attend Shirlee's next free training - DM the word VISIBLE on ⁠Instagram!⁠

Can introverts still be camera confident? Just ask Emma-Louise Parkes. She spent 17 years as an air traffic controller, where she mastered the art of calm, confident communication under pressure. Now, she uses that experience to coach ambitious introverts. In this episode, the host of The Ambitious Introvert podcast breaks down practical strategies for managing energy, becoming confidently visible, and using batching to stay consistent. If you're an introvert looking to step up your visibility, Emma's insights are game-changing. And her story is pretty awesome too!Keywordsintrovert, podcasting, batching content, visibility, energy management, communication, coaching, entrepreneur, mindset, personal brandingChapters00:00From Air Traffic Control to Podcasting09:09Understanding Introversion and Visibility18:03Optimizing Energy and Workflow for Success26:13Building a Successful Podcast and BusinessConnect with Emma Louise Parkes on InstagramThe Ambitious Introvert PodcastConnect with Shirlee ⁠Download the prompts to create your perfect elevator pitch Watch on YouTube⁠ Follow/Connect on LinkedIn⁠ ⁠Follow on Instagram⁠ Attend Shirlee's next free training - DM the word VISIBLE on ⁠Instagram!⁠

Ever feel like you need everything to be just right before hitting “record”? Here's the reality: in the world of online content, the old rules don't apply anymore. In this episode, I share five major things I had to let go of from my broadcasting days to thrive as a content creator—and why this is good news for anyone feeling held back by a lack of polish.Keywordscontent creation, video production, authenticity, online presence, personal branding, video editing, social media, entrepreneurship, visibility, digital marketingKey TakeawaysThe rules of content creation have changed in favour of creators.Authenticity is more important than polished production.Embrace the messy edit to connect better with your audience.You can create content anywhere, not just in a studio.Invest in good lighting and sound equipment, not just cameras.Let go of the need for perfection in your videos.Batch recording can simplify your content creation process.Jump cuts are now a preferred editing style.Your smartphone is sufficient for starting video content.Focus on your message and connection with the audience.Whether you're just starting or looking to enhance your content creation, this episode is packed with insights that will help you shake off perfectionism and show up confidently on camera.Connect with Shirlee ⁠Download the prompts to create your perfect elevator pitch Watch on YouTube⁠ Follow/Connect on LinkedIn⁠ ⁠Follow on Instagram⁠ Attend Shirlee's next free training - DM the word VISIBLE on ⁠Instagram!⁠

Frustrated by the lack of ROI on Instagram, Shirlee decided to quit and launch a 90-day challenge to grow her YouTube channel and cross-post on LinkedIn. As a video and visibility coach for entrepreneurs, these two platforms are WAY better suited to long-form, high-quality content and deeper audience engagement.KeywordsYouTube growth, LinkedIn video strategy, social media ROI, quit Instagram, 90-day challenge, content creation, entrepreneurs, video marketing, public speaking, long-format video, camera confidence, business growthKey Takeaways•Shirlee's personal struggles with Instagram as a video coach•Why YouTube and LinkedIn offer more value for entrepreneurs looking to grow their brand•How to choose the right platform for your content creation strategy based on your goalsThis episode is a must-listen for anyone feeling stuck with Instagram and wanting to find a more aligned, fulfilling approach to content creation.Join the 90-Day Challenge:Follow Shirlee's 90-day challenge to reach 10k followers/subscribers on YouTube and LinkedIn. Connect with Shirlee ⁠Download the prompts to create your perfect elevator pitch Watch on YouTube⁠ Follow/Connect on LinkedIn⁠ ⁠Follow on Instagram⁠ Attend Shirlee's next free training - DM the word VISIBLE on ⁠Instagram!⁠

Summary:Imagine if you had overnight success with one viral video. Would you know how to handle it? In this episode, Shirlee argues for slow, steady growth and why the hard work that comes with it is key to building long-lasting success. Resilience, mastery, and relationship building are essential to this process. If gaining visibility feels like a grind, tune in to reframe your mindset and understand the value in the effort you're putting in.Keywords:Slow growth, visibility journey, hard work, camera confidence, personal growth, entrepreneurship, business visibility, resilience, relationship building, mastery, sustainable success, process over outcome, personal development, media visibility, video storytelling.Key Takeaways:1.Resilience is Built Over Time: Slow growth builds the confidence and resilience needed for long-term visibility. You'll be more equipped to handle challenges.2.Hard Work Leads to Mastery: Consistent effort leads to mastering your craft, which lays the foundation for enduring success.3.Relationships Are Key: Visibility is about creating meaningful, trust-based connections with your audience, and that takes time.4.The Process is the Reward: Each step of the journey shapes you, refines your skills, and builds confidence.5.Success Isn't Overnight: True success is slow and deliberate—embrace the process as it moves you closer to your goals.Connect with Shirlee ⁠Download the prompts to create your perfect elevator pitch Watch on YouTube⁠ Follow/Connect on LinkedIn⁠ ⁠Follow on Instagram⁠ Attend Shirlee's next free training - DM the word VISIBLE on ⁠Instagram!⁠

Certified personal trainer and nutrition coach, Athena Concannon, gets real about her personal struggles with body image while being on video. Shirlee and Athena explore the complex relationship between body image and camera confidence. Specializing in fitness and nutrition for women over 35, Athena shares her journey through postpartum body changes and the mindset shifts that helped her overcome self-doubt and show up confidently on screen. This conversation is full of powerful insights and practical advice for anyone grappling with their appearance in front of the camera.Keywords:body image, confidence, fitness, nutrition, postpartum, women over 35, self-care, body positivity, strength training, hormonal changesKey Takeaways:•The Reality of Postpartum Body Changes: Athena opens up about the differences between her first and second pregnancies and how her body image was affected.•How to Show Up Confidently on Camera, Even When You Don't Love What You See in the Mirror: Learn the mindset shifts and strategies Athena used to tackle imposter syndrome and negative self-talk.•The Power of Body Neutrality: Athena explains how focusing on body neutrality, rather than body positivity, can be a more realistic and empowering approach for many women.•Practical Fitness Tips: From strength training to habit stacking, Athena shares accessible tips for women juggling careers, motherhood, and fitness.•How to Navigate Hormonal Changes in Midlife: Learn how to work with your body, not against it, to feel stronger and more confident as you age.Whether you're an entrepreneur, thought leader, or service-based business owner who struggles with body image, this episode is packed with actionable advice on how to show up authentically on camera—without waiting for “perfection.”Connect with Athena:•Instagram: @AthenaConcannonConnect with Shirlee ⁠Download the prompts to create your perfect elevator pitch Watch on YouTube⁠ ⁠Follow on Instagram⁠ ⁠Follow/Connect on LinkedIn⁠ Attend Shirlee's next free training - DM the word VISIBLE on ⁠Instagram!⁠

Shirlee dives deep into the power of voice with special guest Susan Murphy, a seasoned broadcast voice coach with over 40 years of experience in TV and radio. Susan has worked with a wide range of professionals, from journalists to CEOs, helping them harness the full potential of their voice to communicate more effectively. Whether you're a business owner, a thought leader, or simply someone looking to improve your communication skills, this episode is packed with invaluable advice to help you unlock your authentic voice.Keywordsvoice coaching, authentic voice, improve communication skills, confident communication, breath control for speaking, storytelling techniques, effective presentation skills, vocal impact, engage your audience, public speaking tipsTakeaways•Master Your Authentic Voice: Discover why finding your natural pitch is key to keeping people engaged and how it helps you connect on a deeper level.•Eliminate Filler Words: Learn practical strategies for reducing “um” and “uh” in your speech with simple adjustments like intentional pauses.•Breathe for Impact: Find out how breath control and proper use of pauses can make your voice sound more powerful and authoritative.•Adapt Your Voice for Any Medium: Whether on stage or on social media, your voice matters. Learn how to adjust your style to connect with different audiences.LinksSusan Murphy's websiteConnect with Susan on LinkedInConnect with Shirlee ⁠Download the prompts to create your perfect elevator pitch Watch on YouTube⁠ ⁠Follow on Instagram⁠ ⁠Follow/Connect on LinkedIn⁠ Attend Shirlee's next free training - DM the word VISIBLE on ⁠Instagram!⁠

The idea that “there's no such thing as bad publicity” has been around for ages, but in the digital age, is it still true? While getting attention might seem great on the surface, there are times when being in the spotlight can harm your reputation. Some brands and individuals thrive by leveraging controversy, but being associated with the wrong brands or unethical practices can cause long-term damage. Plus, the rise of bait-and-switch tactics—like podcast invites that turn into sales funnels—can hurt your credibility. This episode dives into when publicity can help, when it can hurt, and how to protect your brand while staying visible for all the right reasons.Keywords: Bad publicity, Brand reputation, Publicity risk, Media visibility, Bait-and-switch tactics, Podcast guesting, Controversy in business, Personal brandingKey Takeaways:•Not all publicity is good, ESPECIALLY for businesses; being associated with the wrong brands can harm your credibility.•Some public figures and companies use controversy to build visibility, but this strategy isn't foolproof.•Watch out for bait-and-switch schemes disguised as media or podcast invitations.•Protect your brand by choosing visibility opportunities wisely, doing your research about potential collabs and affiliates, and maintaining integrity.Join the Conversation:Have you ever experienced bad publicity or been caught in a bait-and-switch situation? We want to hear your story! Share it with us on Instagram or LinkedIn, and let's talk about how you handled it—or what you wish you'd done differently.Connect with Shirlee ⁠Download the prompts to create your perfect elevator pitch Watch on YouTube⁠ ⁠Follow on Instagram⁠ ⁠Follow/Connect on LinkedIn⁠ Attend Shirlee's next free training - DM the word VISIBLE on ⁠Instagram!⁠

Serial entrepreneur Jennifer Stewart shares her candid journey from nervous newbie to business powerhouse. She talks about the early days of building her brand and agency, learning to calm her nerves before public appearances, and why authenticity is the secret sauce to standing out. This episode is packed with actionable advice for entrepreneurs who are ready to step into the spotlight, build connections, and stop letting worries about what others might think get in the way. Whether you're gearing up for your first big media moment or just looking for some solid visibility tips, this episode is packed with relatable wisdom and actionable strategies.Keywordsentrepreneurship, visibility, authenticity, networking, relationships, media, expertiseTakeaways•Start Before You Feel Ready•Visibility is Key to Growth•Push Past Self-Doubt•Prepare, But Stay Authentic•Public Speaking Nerves are Normal—Harness Them•Surround Yourself with the Right People•It's Okay to Fake Confidence•Don't Be Afraid to Invest in YourselfConnect with Jennifer on LinkedInThe Honest TalkConnect with Shirlee ⁠Download the prompts to create your perfect elevator pitch Watch on YouTube⁠ ⁠Follow on Instagram⁠ ⁠Follow/Connect on LinkedIn⁠ Attend Shirlee's next free training - DM the word VISIBLE on ⁠Instagram!⁠

A sizzle reel is your ticket to standing out in a crowded digital landscape. In this episode, Shirlee breaks down exactly how to craft a powerful 1-2 minute video that grabs attention, showcases your expertise, and makes your audience take action. Learn the essential elements of a sizzle reel, from crafting the perfect hook to highlighting your value proposition and demonstrating transformation. Whether you're an entrepreneur, a service-based business, or a thought leader, this episode will guide you through creating a reel that not only looks great but also gets results.Keywordssizzle reel, video, branding, marketing, value proposition, transformation, call to actionKey takeawaysA sizzle reel is a short video that showcases who you are, what you do, and the transformation you provide.A sizzle reel doesn't have to be flashy or highly produced, but it should answer key questions and make an irresistible offer.Key ingredients for the perfect sizzle reel include the hook, value proposition, understanding the struggle, highlighting the transformation, and including a clear call to action.It's important to communicate your value proposition quickly, clearly, and concisely.Show that you understand your audience's struggles and offer solutions.Highlight the transformation that is possible when working with you.Include a clear call to action to guide viewers on the next steps.Create your own sizzle reelJoin Camera Confident Academy to learn how to make one on your own⁠DM/Connect with Shirlee on LinkedIn⁠ to see if you're a good fit for us to do it for you as a Camera Confident ProductionConnect with Shirlee ⁠Download the prompts to create your perfect elevator pitch Watch on YouTube⁠ ⁠Follow on Instagram⁠ ⁠Follow/Connect on LinkedIn⁠ Attend Shirlee's next free training - DM the word VISIBLE on ⁠Instagram!⁠

Veteran national news anchor Kevin Newman reveals how to create genuine intimacy on camera. Drawing from his extensive experience at the helm of top broadcasts in both Canada and the United States, Kevin shares practical strategies for building deep connections with your audience. You'll learn how to frame stories effectively, overcome camera jitters, and centre yourself before going live. Kevin also dives into how vulnerability enhances communication and offers insights into the evolving role of storytelling in the digital age. Whether you're an entrepreneur or a content creator, Kevin's advice will help you communicate with authenticity and impact.KeywordsKevin Newman, news anchor, journalism, communication, storytelling, camera confident, framing stories, building community, vulnerability, social media, entrepreneurship, authenticityKey TakeawaysFraming stories is essential for building community and effective communication.Being camera confident requires strategies for centering oneself and focusing on the message.Communication is an act of intimacy that requires vulnerability and authenticity.Social media has changed the landscape of communication, requiring a focus on creativity and understanding of different platforms.Storytelling is still crucial in a digital age, allowing for deeper connections with audiences.Entrepreneurs should believe in themselves, communicate their passion, and be willing to take risks.Chapters00:00 Introduction and Background08:56 Communication as an Act of Intimacy19:22 The Impact of Social Media on Communication27:03 The Changing Landscape of Media38:42 Believe in Yourself: Communication Tips for EntrepreneursConnect with Shirlee ⁠Download the prompts to create your perfect elevator pitch Watch on YouTube⁠ ⁠Follow on Instagram⁠ ⁠Follow/Connect on LinkedIn⁠ Attend Shirlee's next free training - DM the word VISIBLE on ⁠Instagram!⁠

Why is focusing on one or two social media platforms more effective than trying to be everywhere? Discover how understanding your audience on each platform allows you to tailor your messaging in a way that resonates way more than if you post the same thing in multiple places. Different platforms have their own expectations and trends, and you can really maximize your impact by focusing your efforts where your ideal clients spend their time. Shirlee explains how prioritizing meaningful interactions and messaging over chasing vanity metrics is a winning formula.Keywords:social media, platforms, audience, message, authenticity, engagement, ideal clientKey takeaways:Focus on one or two social media platforms instead of trying to be everywhere.Understand the audience on each platform and tailor the message accordingly.Choose a platform where your ideal clients hang out and engage with them authentically.Prioritize message and connection over vanity metrics.Connect with Shirlee ⁠Download the Elevator Pitch Prompts Watch on YouTube⁠ ⁠Follow on Instagram⁠ ⁠Follow/Connect on LinkedIn⁠ Attend Shirlee's next free training - DM the word VISIBLE on ⁠Instagram!⁠

Ready to up your social media game? Dawn Ferguson, the queen of social media strategy for big brands like Forever21 and Fabletics, dishes on how purpose-driven entrepreneurs can build a killer brand online. Get the scoop on cracking the algorithm, mastering Instagram and using video to creating what she calls an "aspirational lifestyle." Plus, learn how to turn followers into clients with a smart bridge offer and when it's time to bring in the pros to handle your social media. This episode is packed with everything you need to level up your online presence!Keywordssocial media, brand building, purpose-driven entrepreneur, algorithm, support, experts, Instagram, LinkedIn, video content, aspirational lifestyle, bridge offer, outsourcingTakeawaysUnderstand the algorithm and invest in support and experts to optimize social media strategies.Focus on Instagram and LinkedIn for brand building as a purpose-driven entrepreneur.Leverage video content to connect with the audience and showcase an aspirational lifestyle.Use a bridge offer to convert followers into clients and offer deeper value before making a paid offer.Consider outsourcing social media tasks as the business grows.Using Video Content to Connect with the AudienceCreating an Aspirational Lifestyle and Bridge OfferChapters00:00 Introduction02:23 Dawn's Journey in Social Media03:21 Understanding the Algorithm and Investing in Support05:20 Leveraging Instagram and LinkedIn for Brand Building12:11 Creating an Aspirational Lifestyle and Bridge Offer17:05 Monetizing Social Media as an Entrepreneur26:24 The Importance of Showing Your Face on Social Media32:59 Outsourcing Social Media Tasks as the Business Grows35:17 Final ThoughtsConnect with Shirlee ⁠Download the Elevator Pitch Prompts Watch on YouTube⁠ ⁠Follow on Instagram⁠ ⁠Follow/Connect on LinkedIn⁠ Attend Shirlee's next free training - DM the word VISIBLE on ⁠Instagram!⁠

Eye contact is a critical part of establishing trust with your ideal clients, especially when you're on camera. It creates a connection and makes the person feel valued and listened to. But let's be real: looking into the camera lens can be challenging and uncomfortable. In this episode, Shirlee breaks down some techniques to help you master this essential skill, even if you think you already have! Keywords eye contact, camera, trust, connection, on-camera impact, engaging content Takeaways Eye contact is crucial for building trust with your audience, especially on camera. Looking into the camera lens is not the same as looking someone in the eye, but it can be mastered with practice. Picture the lens as a best friend and have a conversation with it. Look away occasionally to mimic real-life communication. Watch your videos back to ensure you're making a connection with the lens. Connect with Shirlee Watch on YouTube⁠ ⁠Follow on Instagram⁠ ⁠Follow/Connect on LinkedIn⁠ Attend Shirlee's next free training - DM the word VISIBLE on ⁠Instagram!⁠ ⁠Join the wait list for Camera Confident Academy⁠

Shirlee shares her top five ways to use ChatGPT to elevate business communication, messaging, and content creation. ChatGPT and other AI platforms are an entrepreneur's secret weapon to uncover the best podcasts and media outlets to pitch, develop and refine magnetic messaging, and craft engaging social media content. This episode is packed with insights on enhancing communication and productivity using the power of AI. Keywords: ChatGPT, communication, messaging, content creation, business, visibility, social media, client communications, organization, productivity Key takeaways: • Discover how ChatGPT can help businesses get visible by researching and pitching to podcasts and media outlets. • Learn to refine magnetic messaging and create engaging social media content with ChatGPT. • Find out how ChatGPT assists in crafting client communications and organizing tasks to improve productivity. • Understand why ChatGPT is a powerful tool for enhancing communication and messaging in the digital business world. Resources: Download the Elevator Pitch Prompts⁠ WATCH: ⁠Crush Your Next TV Appearance Join ⁠Camera Confident Academy⁠⁠ - DM Shirlee on Instagram Connect with Shirlee • Watch on YouTube⁠ • ⁠Follow on Instagram⁠ • ⁠Follow/Connect on LinkedIn⁠ • Attend Shirlee's next free training - DM the word VISIBLE on ⁠Instagram!⁠

Whether you're a seasoned media pro or you're looking to break into the spotlight, you won't want to miss this episode! From getting clear on your goals to nailing your magnetic messaging, crafting compelling pitches and effectively following up, to getting camera ready, Shirlee takes you through the five key steps to landing 3 speaking gigs in 30 days. Key Takeaways Setting clear goals and objectives is crucial for booking visibility opportunities. Nailing magnetic messaging is essential to attract and convert dream clients. Crafting compelling pitches tailored to each opportunity increases the chances of success. Effective follow-up is important to ensure pitches are seen and considered. Getting camera ready and preparing for appearances is key to making a strong impression. Aligning opportunities with business goals and target audiences is essential for success. Resources: Download the Elevator Pitch Prompts⁠ WATCH: ⁠Gatekeeper Secrets to Booking Your Next TV Spot⁠ Join ⁠Camera Confident Academy⁠⁠ Connect with Shirlee Watch on YouTube⁠ ⁠Follow on Instagram⁠ ⁠Follow/Connect on LinkedIn⁠ Attend Shirlee's next free training - DM the word VISIBLE on ⁠Instagram!⁠

Diana Sofia, a subconscious reprogramming and mindset coach, joins Shirlee to discuss why so many entrepreneurs struggle with self-doubt and fear when it comes to public speaking and being on camera. Through methods like Rapid Resolution Therapy®, hypnotherapy, EFT/tapping, and neurolinguistic programming, she clears limiting beliefs and rewires the subconscious mind to feel more at ease and natural in these situations. Diana and Shirlee talk about the challenges of being authentic on camera and strategies to handle the pressure to be perfect on social media. Keywords: camera confidence, overcoming fear, building confidence, public speaking, subconscious mind, limiting beliefs, rewiring, authenticity, social media, consistency, repetition, visualization, communication skills Takeaways Clearing limiting beliefs and rewiring the subconscious mind can help entrepreneurs feel more at ease and confident in front of the camera. Consistency and repetition on social media are important for building trust and connecting with potential clients, even if the engagement metrics don't reflect immediate success. Authenticity is key on camera, and imperfections can actually make a person more relatable and engaging. Visualization exercises can help individuals practice and improve their communication skills, even when they don't have the opportunity to record videos in real life. Chapters 00:00 Introduction 01:48 Understanding the Fear of Being on Camera 06:03 Clearing Limiting Beliefs and Rewiring the Subconscious Mind 13:08 Overcoming Blocks and Embracing Authenticity 19:18 Navigating Social Media and the Pressure to be Perfect 26:25 The Power of Consistency and Repetition 35:46 Using Visualization to Improve Communication Skills 38:36 Conclusion Follow Diana on Instagram Connect with Shirlee ⁠Watch on YouTube⁠ ⁠Follow on Instagram⁠ ⁠Follow/Connect on LinkedIn⁠ Attend Shirlee's next free training - DM the word VISIBLE on ⁠Instagram!⁠ ⁠Join Camera Confident Academy⁠

In part 2 of her interview with Simon Ostler, former Executive Producer and Managing Editor of Global Television News, Shirlee discusses everything from how to prepare for a TV appearance, how to promote yourself or your business without sounding sales-y. We tackle everything from what to do after landing a media opportunity, to preparing for the appearance, to promoting yourself naturally during the interview, to leveraging the earned media for further exposure. You'll learn all about the importance of perseverance, adaptability, and compelling storytelling in securing media coverage. Keywords: media pitching, news outlets, audience engagement, local media, expert voice, storytelling, character-driven stories, social media presence, media relationships, hooks for media pitches, following up on pitches, media coverage, newsrooms, communication, phone calls, social media, visuals, video content, preparation, promotion, earned media, storytelling Takeaways Providing visuals and video content can enhance your chances of securing media coverage After landing a media opportunity, gather key information about the appearance and be prepared Promote yourself naturally during the interview without making it obvious Record and leverage the earned media for further exposure Perseverance, adaptability, and compelling storytelling are key to securing media coverage Follow Simon Ostler on LinkedIn Follow Simon on Instagram Connect with Shirlee ⁠Watch on YouTube⁠ ⁠Follow on Instagram⁠ ⁠Follow/Connect on LinkedIn⁠ Attend Shirlee's next free training - DM the word VISIBLE on ⁠Instagram!⁠ ⁠Join Camera Confident Academy⁠

Shirlee interviews Simon Ostler, former executive producer and managing editor at Canadian TV network Global News about what it REALLY takes to land an appearance on a TV show. In part 1 of this extensive interview, Simon shares insights on how businesses can pitch to the media and gain exposure and how to build relationships and trust with the media gatekeepers. Shirlee and Simon highlight the importance of positioning yourself as an expert and problem solver for the media, rather than solely promoting your business. Learn tips on finding the right media outlets to pitch to, building relationships with journalists, and using social media effectively. He cautions against pitching on topics that one is not truly knowledgeable about and emphasizes the need for trust and authenticity in media pitches so you can secure media coverage and unlock new audiences. Keywords: media pitching, news outlets, audience engagement, local media, expert voice, storytelling, character-driven stories, social media presence, media relationships, hooks for media pitches, following up on pitches, media coverage, newsrooms, communication, phone calls, social media, visuals, video content, preparation, promotion, earned media, storytelling Takeaways Pitching to the media can help businesses reach a large and engaged audience and build trust within the community. Targeting local media outlets allows businesses to focus on specific communities and generate more traction. Positioning oneself as an expert and problem solver for the media increases the chances of getting media coverage. Building relationships with journalists and being authentic in pitches is crucial for success. Social media presence and content can serve as a video resume and help businesses get discovered by the media. Finding hooks and timely angles for media pitches increases the chances of getting media coverage. Following up on pitches can be done by offering exclusivity to one outlet at a time and being patient in the process. Be genuine in your approach when communicating with newsrooms Phone calls can be an effective way to get a response, but social media communication can also work Connect with Shirlee ⁠Watch on YouTube⁠ ⁠Follow on Instagram⁠ ⁠Follow/Connect on LinkedIn⁠ Attend Shirlee's next free training - DM the word VISIBLE on ⁠Instagram!⁠ ⁠Join Camera Confident Academy⁠

It's easy to dream about a big break, but the secret to skyrocketing your visibility is not what you might think. Entrepreneurs often underestimate the power of small, consistent actions to get their name out there and boost their business visibility. Discover why every step, no matter how minor, is crucial in building a lasting public presence and transforming tiny wins into major opportunities Keep a visibility journal to track your progress and stay motivated. Momentum builds over time and attracts more opportunities. Continuous improvement leads to greater impact and success. Keywords: success, business, visibility, small steps, incremental progress, sustainable success, big break, small wins, confidence, visibility journal, momentum, continuous improvement, impact Takeaways Success in business is achieved through small incremental steps, not a big leap. It's important to take stock of where you are and celebrate your progress. Consistent small efforts and small wins lead to sustainable success in visibility. Keep a visibility journal to track your progress and stay motivated. Momentum builds over time and attracts more opportunities. Continuous improvement leads to greater impact and success. Connect with Shirlee • Watch on YouTube • Follow on Instagram - Attend my next free training - DM the word VISIBLE on Instagram! • Follow/Connect on LinkedIn • Join Camera Confident Academy

Crafting a compelling elevator pitch is essential for any communication strategy. It is the foundation for making a lasting impression and hooking your audience in the first few seconds. An elevator pitch is a concise and compelling snapshot of your business, who you are, and what you do. It should be conversational and memorable, avoiding jargon and using language that you would use in a casual conversation. The elevator pitch should emphasize your value proposition to your ideal clients and can include a hook, a personal story, and a call to action. It is important to practice and refine your elevator pitch to make it short, clear, and impactful. Download your ⁠Elevator Pitch Prompts worksheet Keywords: elevator pitch, communication strategy, first impression, hook, value proposition, memorable, jargon, conversational, personal story, call to action Takeaways Crafting a compelling elevator pitch is essential for making a lasting impression and hooking your audience in the first few seconds. An elevator pitch should be concise, conversational, and memorable, avoiding jargon and using language that you would use in a casual conversation. Emphasize your value proposition to your ideal clients and include a hook, a personal story, and a call to action in your elevator pitch. Practice and refine your elevator pitch to make it short, clear, and impactful. Sound Bites "Elevator pitches don't get enough attention. They often get a bad rap." "Think of your elevator pitch as a concise and compelling snapshot of your business, who you are, what you do." "When you're nailing your elevator pitch, you're not just selling your business. You're framing your story." Connect with Shirlee ⁠Watch on YouTube⁠ ⁠Follow on Instagram⁠ ⁠Follow/Connect on LinkedIn⁠ Attend Shirlee's next free training - DM the word VISIBLE on ⁠Instagram!⁠ ⁠Join Camera Confident Academy⁠

In her inaugural episode, Shirlee lays out the three main pillars of the show: What to say, how to say it, and how to create buzz. These are the fundamentals of getting visible in 2024 for any successful business, speaker or thought leader. Connect with Shirlee Watch on YouTube Follow on Instagram Follow/Connect on LinkedIn Attend Shirlee's next free training - DM the word VISIBLE on Instagram! Join Camera Confident Academy

COMING SOON! I'm Shirlee Engel, former TV journalist turned creative entrepreneur.  I scaled my first business to six figures in the first year by getting VISIBLE.  I landed TV, podcast, and stage opportunities, quickly building my credibility and attracting clients in a brand-new industry where I was a NOBODY.  Now, I'm on a mission to help entrepreneurs like you do the same.   Master what to say. How to say it, and how to create buzz for your brand. Whether you're hitting record for the first time or trying to land major media opportunities, Camera Confident is for you…Sizzle on screen and stage, attract more clients, and bring in more cash so you can live life your way. Connect with Shirlee ⁠Watch on YouTube⁠ ⁠Follow on Instagram⁠ ⁠Follow/Connect on LinkedIn⁠ Attend Shirlee's next free training - DM the word VISIBLE on ⁠Instagram!⁠ ⁠Join Camera Confident Academy⁠