Fiercely Freelance

If launching your offer feels like sprinting uphill in heels, this episode is your breath of fresh air. I'm walking you through my 3T evergreen sales strategy, the same one I teach inside Parade, and the exact approach I use to sell my offers all year round without burning out or disappearing in between launches.This isn't a post-once-and-hope strategy. It's a simple but powerful framework that helps you show up consistently, speak to the right buyers, and build real momentum. Inside this episode, I'm breaking down how to Tease, Tempt, and Turn your audience, three distinct sales phases that make your content feel strategic, not shouty.You'll hear exactly what to say (and when), why most people quit before the conversion phase even begins, and how to bring natural urgency into your sales rhythm without feeling icky. Whether you're prepping for your next launch or just want to keep selling quietly in the background, this 3T method is your new go-to.What You'll Learn in This EpisodeWhy selling your offer doesn't have to mean constant launchingWhat the 3T Strategy is and how to apply it to your evergreen contentHow to create intrigue and anticipation without sounding vague or salesyThe role of opinion-sharing and urgency in the conversion phaseWhy people stop too early and what to do instead to actually get sales "Selling doesn't have to feel random or forced. You just need a rhythm that makes your offer easy to talk about."And if you want support in action, the next live round of Parade kicks off on June 30th. We'll be selling our offers together, four times a day, for 14 days. It's fun, focused, and gives you all the accountability you need to start showing up like the expert you are. Join the Parade: https://ceelslockley.co/parade ::Follow + Connect with Mehttps://www.instagram.com/ceels.lockley/https://www.threads.net/@ceels.lockley ::Free MasterclassLearn more about the different types of offers and map out your offer ecosystem:https://ceelslockley.co/the-line-up::Join my CommunitySign up to my free monthly events for service pros, Sisters of Service:https://ceels-lockley.myflodesk.com/sisters-of-service ::Work with meJoin my group program for service providers who want to design a profitable offer suite over 6 months:https://ceelslockley.co/dreamiumCreate an industry-leading offer ecosystem with me 1:1: https://ceelslockley.co/main-event-experience

Feeling ready to shout about your offer from the rooftops? Before you hit “post” or start your launch countdown, pause. In this episode, I'm walking you through seven key areas you need to have fully dialled in before you start selling. These are the foundational pieces that can make or break your results.From your offer's transformation to your checkout page and even your link in bio, these are the bits that often get overlooked (and yes, I've seen it all). If you've ever wondered why your offer isn't converting like you hoped, this checklist-style episode will help you find the missing link. It's the stuff that helps you sell with more confidence and makes your potential buyers trust that you've got your shit together.Whether you're launching for the first time or giving your offer a summer refresh, this is a non-negotiable listen. Get your house in order, lock in these seven essentials, and you'll go into your next sales push with more clarity, confidence, and consistency.What You'll Learn in This EpisodeThe seven must-have pieces to get in place before you start sellingWhy your “offer result” matters more than the features you're listingHow missing a price point—or hiding it—can kill conversionsThe one area that instantly builds trust post-purchase (and most people forget it)Why your checkout, sales page, and link in bio are doing more than you think"Selling is about trust, and trust starts the moment someone clicks your link, not when they pay."And if you want support in action, the next live round of Parade kicks off on June 30th. We're talking about your offer four times a day for 14 days, because selling gets easier when you do it often (and well). Join the Parade: https://ceelslockley.co/parade ::Follow + Connect with Mehttps://www.instagram.com/ceels.lockley/https://www.threads.net/@ceels.lockley ::Free MasterclassLearn more about the different types of offers and map out your offer ecosystem:https://ceelslockley.co/the-line-up::Join my CommunitySign up to my free monthly events for service pros, Sisters of Service:https://ceels-lockley.myflodesk.com/sisters-of-service ::Work with meJoin my group program for service providers who want to design a profitable offer suite over 6 months:https://ceelslockley.co/dreamiumCreate an industry-leading offer ecosystem with me 1:1: https://ceelslockley.co/main-event-experience

Urgency used to be the golden ticket to selling online offers—countdown timers, last chance bonuses, fake deadlines. But we're over it. In this episode, Ceels breaks down why urgency is no longer the powerhouse sales tool it once was, what's replacing it and how to use real urgency to drive conversions in your offers. Urgency will always have a place in sales psychology, but buyers are wiser, more discerning, and more skeptical than ever.Tune in for a fresh perspective on how to build offers that don't just pressure people into joining—but make them want to buy NOW. In this episode, you'll learn:Why urgency isn't enough to sell your offer anymoreThe real reason people join waitlists (hint: it's not the deadline)How fake urgency erodes trust—and what to do insteadThe 5 elements that actually create natural urgency todayWhat makes an offer feel premium in 2025 (and why that matters more than ever) “Trust and clarity outrank urgency by three to one in buying decisions. That's not a small shift.”Resources + Links: Join the Dreamium Waitlist: enrolling again in SeptemberJoin Parade, my sales course meets live sprint starting 30th June ::Follow + Connect with Mehttps://www.instagram.com/ceels.lockley/https://www.threads.net/@ceels.lockley ::Free MasterclassLearn more about the different types of offers and map out your offer ecosystem:https://ceelslockley.co/the-line-up::Join my CommunitySign up to my free monthly events for service pros, Sisters of Service:https://ceels-lockley.myflodesk.com/sisters-of-service ::Work with meJoin my group program for service providers who want to design a profitable offer suite over 6 months:https://ceelslockley.co/dreamiumCreate an industry-leading offer ecosystem with me 1:1: https://ceelslockley.co/main-event-experience

Let's talk about the thing most service providers overthink (and underdo): raising your prices. In this episode, I'm pulling back the curtain on my own pricing journey, why I nearly doubled the price of Dreamium, how it went, what I had to work through, and most importantly, how you can do it too without losing clients or your nerve. If you've been hovering over the “increase price” button but keep chickening out, this one's for you.I share the behind-the-scenes shifts that made me feel ready to raise my rate, the sneaky mindset traps that keep service providers undercharging, and the practical steps to make sure your price rise lands powerfully. You'll walk away feeling clearer, bolder, and more anchored in the value of your work.Whether you're in the thick of a rebrand, reworking your offer suite, or just ready to step into your next level, this is your reminder: you're allowed to earn more for delivering real transformation. You just need the structure, the confidence, and a bit of strategy to match.In this episode, you'll learn:Why I raised the price of Dreamium and what changed in the offerThe mindset shifts that made me feel ready (and how I got there)What actually happened in the launch after increasing the priceThe top 3 mindset blocks that hold service providers back from charging morePractical steps to confidently raise your prices and anchor them in value"Raising your prices is about stepping into your authority with your offer, not just adding zeros arbitrarily." ::Follow + Connect with Mehttps://www.instagram.com/ceels.lockley/https://www.threads.net/@ceels.lockley ::Free MasterclassLearn more about the different types of offers and map out your offer ecosystem:https://ceelslockley.co/the-line-up::Join my CommunitySign up to my free monthly events for service pros, Sisters of Service:https://ceels-lockley.myflodesk.com/sisters-of-service ::Work with meJoin my group program for service providers who want to design a profitable offer suite over 6 months:https://ceelslockley.co/dreamiumCreate an industry-leading offer ecosystem with me 1:1: https://ceelslockley.co/main-event-experience

Ever wonder how some people's names just keep popping up on Threads, in DMs, in client chats without them even trying? That's not luck. That's what happens when you become a mentioned brand. In this episode, I'm breaking down exactly how to make that happen for you.I'm sharing the strategies that helped me build a reputation where my name (and my offers) get mentioned daily, sometimes in rooms I'm not even in. We're talking positioning, visibility, consistency, and trust-building tactics that go far beyond just “showing up online.” If you want to be the woman everyone recommends when your service is needed, this is your roadmap.This episode is part pep talk, part visibility strategy, and part reputation-building masterclass, because getting your name mentioned is an important part of scaling your business without constantly hustling for attention.What You'll Learn in This EpisodeWhat makes a brand “mentionable” (and what's getting in your way)Why being specialised is essential if you want more referralsThe visibility mistakes most service providers make (and how to fix them)How to build trust by showing your personality, your opinions, and a little bit of vulnerabilityThe daily habits that keep your name top of mind without burning out"People won't mention your name if they don't know what you do or if they've forgotten you exist." ::Follow + Connect with Mehttps://www.instagram.com/ceels.lockley/https://www.threads.net/@ceels.lockley ::Free MasterclassLearn more about the different types of offers and map out your offer ecosystem:https://ceelslockley.co/the-line-up::Join my CommunitySign up to my free monthly events for service pros, Sisters of Service:https://ceels-lockley.myflodesk.com/sisters-of-service ::Work with meJoin my group program for service providers who want to design a profitable offer suite over 6 months:https://ceelslockley.co/dreamiumCreate an industry-leading offer ecosystem with me 1:1: https://ceelslockley.co/main-event-experience

In this episode, I'm joined by the incredible Felly Day, founder of FD Studio and content repurposing specialist for podcasters. Felly takes us behind the scenes of her experience inside Dreamium, where she transformed her done-for-you services into a full-blown offer ecosystem and finally started feeling excited (and confident) about selling again.Before Dreamium, Felly was feeling disconnected from her retainer offer, unsure about her pricing, and frustrated that her suite didn't flow. But through deep work on her signature offer, Repurposing Unlimited, and the creation of complementary offers like The Remix and Repurposing Limited, she found her groove and her positioning. Felly shares how she used the Offer Blueprint, market research, and iterative design to develop offers that are easier to sell, better to deliver, and truly aligned with how she wants to work.If you've ever felt stuck in service-mode, overwhelmed by your offer suite, or unsure how to price and structure what you do, this episode will show you what's possible when you pause and do the strategic work.What You'll Learn in This EpisodeHow Felly went from a disjointed service suite to a strategic offer lineupWhy confidence in your delivery system makes marketing easierThe importance of validating structure, pricing, and delivery with real clientsHow Dreamium supported her to refine, evolve, and scale her done-for-you offersWhat it really takes to build an ecosystem (not just a bunch of random offers)"Once I stopped trying to make my offers look like everyone else's and actually structured them for how I work best, everything clicked" – Felly DayConnect with Felly:https://fellyday.com/https://www.instagram.com/fellyday/https://www.threads.com/@fellyday ::Follow + Connect with Mehttps://www.instagram.com/ceels.lockley/https://www.threads.net/@ceels.lockley ::Free MasterclassLearn more about the different types of offers and map out your offer ecosystem:https://ceelslockley.co/the-line-up::Join my CommunitySign up to my free monthly events for service pros, Sisters of Service:https://ceels-lockley.myflodesk.com/sisters-of-service ::Work with meJoin my group program for service providers who want to design a profitable offer suite over 6 months:https://ceelslockley.co/dreamiumCreate an industry-leading offer ecosystem with me 1:1: https://ceelslockley.co/main-event-experience

Let's talk about what happens when you start refining your offers. Spoiler alert: it's not just spreadsheets, post-it notes, and “aha” moments. In this episode, I'm pulling back the curtain on the emotional chaos that often shows up when you're doing the deep, strategic work of shaping offers that actually reflect your brilliance. If you've been feeling confused, overwhelmed, or even a little bit like a fraud, this one's for you.I get it. You sit down to tweak your offer lineup and suddenly it feels like you're staring into the abyss. You doubt everything. You question if you're even cut out for this. Maybe you've even had the urge to scrap it all and start from scratch. That's not a sign that something's gone wrong. That's a sign you're right on track. We dive into the common emotional stages of offer refinement: confusion, mistrust, self-doubt, and that classic “burn it all down” moment. But we don't stop there. I'll show you how to ride the wave through the winter season of your business and into spring, where things start to click, confidence rises, and you finally feel proud (and ready!) to talk about your offers again.If you're knee-deep in the messy middle, know this: you're not doing it wrong. You're doing it right. What to Expect in This Episode:Why confusion and overwhelm are actually signs of deep strategic workWhat “burn it all down” mode really means (and how to move through it)How visibility and self-trust are connected in your offer strategyThe emotional seasons of refining offers—and why spring always follows winterA gentle reminder that doing it alone makes it harder than it needs to be"The clarity will come, but you have to go through the messy bit first." ::Follow + Connect with Mehttps://www.instagram.com/ceels.lockley/https://www.threads.net/@ceels.lockley ::Free MasterclassLearn more about the different types of offers and map out your offer ecosystem:https://ceelslockley.co/the-line-up::Join my CommunitySign up to my free monthly events for service pros, Sisters of Service:https://ceels-lockley.myflodesk.com/sisters-of-service ::Work with meJoin my group program for service providers who want to design a profitable offer suite over 6 months:https://ceelslockley.co/dreamiumCreate an industry-leading offer ecosystem with me 1:1: https://ceelslockley.co/main-event-experience

You've heard me talk about offer mistakes before, but this time, we're going deeper. In this episode, I'm sharing five of the most common (and costly) mistakes I see service providers make when creating their offers. If you've ever DIY-ed your offers, taken advice from the wrong people, or underpriced because you wanted to be “accessible”, this one's for you.These aren't just the obvious ones, such as poor pricing or vague positioning. I'm pulling back the curtain on things like how your peer's feedback might be holding you back, why “accessible pricing” can actually damage your business, and why building an offer based on what one client said once is not a strategy.Whether you're designing your very first signature offer or reworking an entire ecosystem, this episode will help you avoid the pitfalls that lead to low conversions, mismatched clients, and a shaky reputation. What You'll Learn in This EpisodeWhy DIY-ing your offer strategy rarely leads to strong resultsThe problem with taking pricing advice from your partner or peersHow to build offers from your signature process, not assumptionsWhy trying to be “accessible” can attract the wrong clientsThe importance of knowing exactly who your offer is for (and how to speak to them)"Pricing is positioning. It doesn't just determine your income, it determines who walks through your virtual door." ::Follow + Connect with Mehttps://www.instagram.com/ceels.lockley/https://www.threads.net/@ceels.lockley ::Free MasterclassLearn more about the different types of offers and map out your offer ecosystem:https://ceelslockley.co/the-line-up::Join my CommunitySign up to my free monthly events for service pros, Sisters of Service:https://ceels-lockley.myflodesk.com/sisters-of-service ::Work with meJoin my group program for service providers who want to design a profitable offer suite over 6 months:https://ceelslockley.co/dreamiumCreate an industry-leading offer ecosystem with me 1:1: https://ceelslockley.co/main-event-experience

Power hours had their moment, but in 2025, they're giving outdated energy. In this episode of Sold Out Offers, I'm making the case for retiring power hours from your offer suite and replacing them with something far more strategic (and profitable). If you've been offering one-off calls and wondering why they're not selling, or why they're not building your reputation, this is your wake-up call.We'll unpack why power hours don't create consistent results, how they attract the wrong kind of buyer, and why they're a nightmare when it comes to scaling. But don't worry, I'm not just telling you to scrap something without a plan. I'm also walking you through what to offer instead: strategic, outcome-driven sessions that are easier to sell and deliver far more value.This one's a short but powerful listen, especially if you're ready to upgrade your client experience.What You'll Learn in This EpisodeWhy power hours are no longer a strategic or scalable offer.The type of client they attract and why that's not ideal for long-term growth.What to create instead: strategic, high-impact intensives or mini transformations.How to reposition one-off calls as outcome-driven experiences.Examples of strong alternatives across different service-based industries."Power hours are the skinny jeans of your offer suite, cute once, but no longer the vibe if you want to grow." ::Follow + Connect with Mehttps://www.instagram.com/ceels.lockley/https://www.threads.net/@ceels.lockley ::Free MasterclassLearn more about the different types of offers and map out your offer ecosystem:https://ceelslockley.co/the-line-up::Join my CommunitySign up to my free monthly events for service pros, Sisters of Service:https://ceels-lockley.myflodesk.com/sisters-of-service ::Work with meJoin my group program for service providers who want to design a profitable offer suite over 6 months:https://ceelslockley.co/dreamiumCreate an industry-leading offer ecosystem with me 1:1: https://ceelslockley.co/main-event-experience

If you've ever felt overwhelmed by the idea of building out a whole suite of offers, this episode of Sold Out Offers will feel like a breath of fresh air. I'm breaking down exactly what an offer ecosystem is, why you need one, and the three types of offers that should sit at the heart of it. Spoiler: you don't need ten different offers to build a successful business – you just need three.We'll walk through what these three core offers are, how they work together to guide your clients through a natural buyer's journey, and why starting with low-ticket offers is not the move if you're serious about making consistent, scalable revenue. This is your permission slip to strip it back, simplify, and focus on what actually moves the needle.What You'll Learn in This EpisodeThe role of an offer ecosystem in creating sustainable revenue.The three offers you actually need to start with (and why they matter).Why your Headliner Offer is the foundation of your reputation.The difference between After Party vs. Encore offers—and when to use each.Why “just one more offer” won't solve your income problems."Don't build 17 different offers. Build three brilliant ones and take your clients on a journey through them." ::Follow + Connect with Mehttps://www.instagram.com/ceels.lockley/https://www.threads.net/@ceels.lockley ::Free MasterclassLearn more about the different types of offers and map out your offer ecosystem:https://ceelslockley.co/the-line-up::Join my CommunitySign up to my free monthly events for service pros, Sisters of Service:https://ceels-lockley.myflodesk.com/sisters-of-service ::Work with meJoin my group program for service providers who want to design a profitable offer suite over 6 months:https://ceelslockley.co/dreamiumCreate an industry-leading offer ecosystem with me 1:1: https://ceelslockley.co/main-event-experience

Let's get one thing straight: hitting 100K in your business isn't the glitter-filled, life-changing milestone the online space makes it out to be. In this episode of Sold Out Offers, I'm breaking down why six figures is actually the bare minimum for full-time business owners in 2025 – not a luxury, not a dream, but a baseline.We're digging into what that number really looks like once you factor in expenses, taxes, and the reality of growing a team or reducing your workload. I'm also sharing my own experiences with under-earning, scaling, and how reinvestment changes the game. If you've been chasing 10K months thinking they'll magically fix everything, this is your permission slip to get real, reassess your pricing, and back yourself properly.Whether you're hovering around the 30K–50K mark or approaching six figures and wondering why it still doesn't feel like enough, this pep talk is for you. Let's ditch the noise and talk about what it actually takes to build a profitable, sustainable business as a service provider.What You'll Learn in This EpisodeWhy 100K is a bare minimum revenue goal, not the dream.How expenses grow as your business grows (and what to expect).The profit vs. revenue conversation no one is having.Why you need to give yourself permission to raise your prices.A reminder that women are allowed to earn well and unapologetically."You're not suddenly rich at six figures, you're just finally working with a realistic baseline to grow from." ::Follow + Connect with Mehttps://www.instagram.com/ceels.lockley/https://www.threads.net/@ceels.lockley ::Free MasterclassLearn more about the different types of offers and map out your offer ecosystem:https://ceelslockley.co/the-line-up::Join my CommunitySign up to my free monthly events for service pros, Sisters of Service:https://ceels-lockley.myflodesk.com/sisters-of-service ::Work with meJoin my group program for service providers who want to design a profitable offer suite over 6 months:https://ceelslockley.co/dreamiumCreate an industry-leading offer ecosystem with me 1:1: https://ceelslockley.co/main-event-experience

Welcome back to the final part of my two-part Sales Series launch breakdown. In this episode, I'm diving into the mindset shifts, tactical decisions, and results behind my recent Dreamium launch, where I tripled my sales with a 60-day campaign. If you haven't listened to part one yet, hit pause and listen to it first to get the full story.This time, I'm lifting the lid on what was happening behind the scenes – the emotional wobbles, the days I didn't want to sell, and the discipline it took to show up even when engagement was low. I also share the strategies that helped convert lurkers into clients, including personal follow-ups, behind-the-scenes videos, and data-driven DMs. Plus, I talk openly about my results, what worked brilliantly, and the tweaks I'll be making for my next launch.Whether you're gearing up for your own launch or just trying to build more consistency in your sales strategy, this episode is your reminder that growth takes intention, energy, and a little bit of delulu belief in your own brilliance.What You'll Learn in This EpisodeWhy mindset and energy are just as important as your sales tactics.How rebranding boosted my confidence and made my offer feel next-level.The power of consistent daily sales content, even when no one's engaging.Smart sales tactics that worked: personalized DMs, value-led emails, and pattern disruptors.What I'll be changing (and outsourcing) for my next launch to make it even better."If you want bigger results, you have to dial everything up – your energy, your consistency, your belief, and your strategy." ::Follow + Connect with Mehttps://www.instagram.com/ceels.lockley/https://www.threads.net/@ceels.lockley ::Free MasterclassLearn more about the different types of offers and map out your offer ecosystem:https://ceelslockley.co/the-line-up::Join my CommunitySign up to my free monthly events for service pros, Sisters of Service:https://ceels-lockley.myflodesk.com/sisters-of-service ::Work with meJoin my group program for service providers who want to design a profitable offer suite over 6 months:https://ceelslockley.co/dreamiumCreate an industry-leading offer ecosystem with me 1:1: https://ceelslockley.co/main-event-experience

Ever wondered what it really takes to pull off a successful group program launch? In this episode of the Sales Series, I'm taking you behind the scenes of my most recent Dreamium launch, a 60-day campaign that tripled my sales. This is part one of a two-part breakdown, where I'm unpacking everything from strategy to structure, and all the shifts that made the difference.I'm sharing the honest truth about what didn't work in previous launches, what I changed this time, and how I prepped both myself and my audience for a more powerful and intentional sales experience. From rebuilding the offer itself to strategically warming up my audience with challenges and masterclasses, this launch was different because I gave it deep focus and treated the offer like a product worth shouting about.Even if you're not running group programs, there's so much to take from this episode. Because big launch energy isn't just for launches, it's the kind of energy and consistency you can bring to any season of sales.What You'll Learn in This EpisodeWhy I overhauled Dreamium before even thinking about marketing itThe structure of my 60-day sales campaign and why each phase matteredHow I prepped my audience with a free challenge and live masterclassThe power of daily, multi-platform visibility (and why it's never “too much”)Why consistency and commitment were the biggest game-changers this time"If you're launching something and you don't 1000% back it – people can tell. That's why I went deep on the offer before I shouted about it." ::Follow + Connect with Mehttps://www.instagram.com/ceels.lockley/https://www.threads.net/@ceels.lockley ::Free MasterclassLearn more about the different types of offers and map out your offer ecosystem:https://ceelslockley.co/the-line-up::Join my CommunitySign up to my free monthly events for service pros, Sisters of Service:https://ceels-lockley.myflodesk.com/sisters-of-service ::Work with meJoin my group program for service providers who want to design a profitable offer suite over 6 months:https://ceelslockley.co/dreamiumCreate an industry-leading offer ecosystem with me 1:1: https://ceelslockley.co/main-event-experience

Selling your offers shouldn't feel awkward, pushy, or uncomfortable – but let's be real, for many service providers, it does. In this episode of the Sales Series, I'm tackling the biggest mindset blocks that hold people back from selling and how to reframe them so you can promote your offers with confidence.We're talking about the fear of showing off, the discomfort of being “too salesy,” and why repetition in your marketing is actually a good thing. I'll also share why your audience isn't paying as much attention as you think (spoiler: they don't care if you've talked about your offer 20 times this week) and how to embrace the lurkers – the people who are watching silently but will buy when they're ready.If you've ever worried that you're annoying people, being boring, or just not “good” at sales, this episode will shift your perspective and help you show up with confidence.What You'll Learn in This EpisodeWhy feeling awkward about selling is completely normal – and how to move past it.How to reframe your mindset so selling feels easier and more natural.The power of repetition in marketing (and why you're not boring people).Why lurkers, the silent followers, are actually your future buyers.How to hype your own offers without feeling cringe."Sales is one massive, long hype of your own stuff. The sooner you get on board, the easier it gets." ::Follow + Connect with Mehttps://www.instagram.com/ceels.lockley/https://www.threads.net/@ceels.lockley ::Free MasterclassLearn more about the different types of offers and map out your offer ecosystem:https://ceelslockley.co/the-line-up::Join my CommunitySign up to my free monthly events for service pros, Sisters of Service:https://ceels-lockley.myflodesk.com/sisters-of-service ::Work with meJoin my group program for service providers who want to design a profitable offer suite over 6 months:https://ceelslockley.co/dreamiumCreate an industry-leading offer ecosystem with me 1:1: https://ceelslockley.co/main-event-experience

This week on Sold Out Offers, we're getting real about money, profitability, and designing offers that actually work with the incredible Gina Knox. Gina is a financial coach for entrepreneurs with variable income, and she's helped her clients build over $22 million in wealth portfolios.In this episode, Gina shares why every money problem is actually a design problem and how small business owners can rethink their finances to create long-term sustainability. We also talk about pricing strategies, what really makes an offer profitable, and why most “passive income” dreams are a myth (spoiler: if you want passive income, invest in the stock market). Plus, Gina breaks down why tracking your numbers and spending intentionally is the fastest way to scale without stress.If you've ever felt overwhelmed by your business finances or unsure about how to structure your offers for real profit, this episode is packed with juicy tips that will change the way you think about money and growth.What You'll Learn in This EpisodeWhy money problems are actually design problems (and how to fix them).The real definition of a profitable offer (hint: it's about more than revenue).The role of tracking, spending, and investing in sustainable business growth.Why "passive income" isn't real and what to focus on instead.How to align your financial goals with your offers for maximum impact."If you learn how to spend money wisely in your business, you'll never wonder why you're not growing."  – Gina KnoxConnect with Gina:https://open.spotify.com/show/2rtksjv94twZlvwnaahfenhttps://ginaknox.co/https://www.instagram.com/ginaknox/ ::Follow + Connect with Mehttps://www.instagram.com/ceels.lockley/https://www.threads.net/@ceels.lockley ::Free MasterclassLearn more about the different types of offers and map out your offer ecosystem:https://ceelslockley.co/the-line-up::Join my CommunitySign up to my free monthly events for service pros, Sisters of Service:https://ceels-lockley.myflodesk.com/sisters-of-service ::Work with meJoin my group program for service providers who want to design a profitable offer suite over 6 months:https://ceelslockley.co/dreamiumCreate an industry-leading offer ecosystem with me 1:1: https://ceelslockley.co/main-event-experience

If your signature offer isn't selling as well as you'd like, this episode is going to change that. In this episode of The Sales Series, I'm sharing the exact ways to increase sales of your headliner offer without overcomplicating it, stuffing it with too much, or feeling like you have to convince people to buy.I'll cover why specificity sells, how to simplify your offer to make it more premium, and the mindset shifts you need to fully back your pricing. I'm also diving into why case studies (not just testimonials) are a must, and how your expert energy makes or breaks the way you sell. If you've been feeling like your offer isn't quite landing, or you're over-explaining it to try and justify the price, this is your roadmap to making it a no-brainer for the right clients.What You'll Learn in This EpisodeWhy your headliner offer is the most important one to optimize.The power of simplifying your offer (and why more isn't better).How to make your offer stand out instead of feeling generic.The role of expert energy in making sales feel easier.Why case studies are the secret to better conversions."People don't buy because you add more stuff to your offer – they buy because they believe in the transformation." ::Follow + Connect with Mehttps://www.instagram.com/ceels.lockley/https://www.threads.net/@ceels.lockley ::Free MasterclassLearn more about the different types of offers and map out your offer ecosystem:https://ceelslockley.co/the-line-up::Join my CommunitySign up to my free monthly events for service pros, Sisters of Service:https://ceels-lockley.myflodesk.com/sisters-of-service ::Work with meJoin my group program for service providers who want to design a profitable offer suite over 6 months:https://ceelslockley.co/dreamiumCreate an industry-leading offer ecosystem with me 1:1: https://ceelslockley.co/main-event-experience

If selling your signature offer feels harder than it should, this episode is for you. In the second installment of The Sales Series, I'm breaking down how to increase sales of your headliner offer – the one that should be bringing in the bulk of your revenue – without overstuffing it or making it more complicated than it needs to be.We're talking about why more is NOT more when it comes to premium offers, how to strip back your offer to make it more compelling, and why specificity is the secret to better sales. Plus, I'll walk you through the expert energy shift you need to truly back your offer so you can sell it with confidence (because if you don't believe in it, your audience won't either).If you've been second-guessing your pricing, cramming too much into your headliner offer, or struggling to position it in a way that makes it an easy yes, this episode will give you the clarity and tweaks you need to start seeing more conversions.What You'll Learn in This EpisodeWhy your headliner offer is the most important one to focus on.How to simplify your offer without reducing its value.The role of expert energy in making your offer easier to sell.Why case studies (not just testimonials) can be a game-changer.How to stop over-explaining and start making your offer a no-brainer."More deliverables don't make an offer better. A clear transformation does. Simplify it, back it, and watch it sell."The doors to Dreamium are open. Enroll today https://ceelslockley.co/dreamium ::Follow + Connect with Mehttps://www.instagram.com/ceels.lockley/https://www.threads.net/@ceels.lockley ::Free MasterclassLearn more about the different types of offers and map out your offer ecosystem:https://ceelslockley.co/the-line-up::Join my CommunitySign up to my free monthly events for service pros, Sisters of Service:https://ceels-lockley.myflodesk.com/sisters-of-service ::Work with meJoin my group program for service providers who want to design a profitable offer suite over 6 months:https://ceelslockley.co/dreamiumCreate an industry-leading offer ecosystem with me 1:1: https://ceelslockley.co/main-event-experience

In this episode, I'm joined by the brilliant Loni Nelson, co-founder at Imlo Studios, a specialist funnels agency. Loni shares her journey from saying yes to everything as a service provider to carving out a niche that not only lights her up but also delivers incredible results for her clients.We talk about the fears that come with specialising, especially the worry of being "too niche", and how Loni overcame imposter syndrome to build an offer that feels fully aligned. She also walks us through the process of refining her signature offer, Funnel Revolution, inside Dreamium, and how that work has helped her create more revenue, clarity, and confidence in her business. If you've been struggling to own your expertise and price your services based on real value (not just a guess), this episode is packed with insights you don't want to miss.What You'll Learn in This EpisodeHow Loni transitioned from a generalist to a sought-after funnel specialist.The fears she had about niching down and how she moved past them.How her signature offer, Funnel Revolution, helps clients increase conversions by 35%.Why pricing based on facts (not fear) changed everything for her agency.The mindset shifts that made the biggest impact on her confidence and success."We don't see our own brilliance when we look in the mirror. Sometimes, you just need the right support system to remind you that you are the expert."Connect with Loni:https://www.instagram.com/imlo_studios/https://imlo-1.showit.site/ImLo Offer Optimisation CallGates for Dreamium open on 26th February: https://ceelslockley.co/dreamium ::Follow + Connect with Mehttps://www.instagram.com/ceels.lockley/https://www.threads.net/@ceels.lockley ::Free MasterclassLearn more about the different types of offers and map out your offer ecosystem:https://ceelslockley.co/the-line-up::Join my CommunitySign up to my free monthly events for service pros, Sisters of Service:https://ceels-lockley.myflodesk.com/sisters-of-service ::Work with meJoin my group program for service providers who want to design a profitable offer suite over 6 months:https://ceelslockley.co/dreamiumCreate an industry-leading offer ecosystem with me 1:1: https://ceelslockley.co/main-event-experience

In this episode of Sold Out Offers, I'm breaking down my Core Offer Method, the framework I teach inside Dreamium, to help you build a strategic, profitable offer suite that attracts dream clients and makes scaling your business easier.I'll guide you through the four key pillars of a profitable offer suite – Clients, Offers, Revenue, and Expert Energy. You'll learn why starting with the right clients makes everything easier, how to position your offers as premium, how to price them strategically, and why your energy and confidence play a massive role in your success. If you've ever struggled with imposter syndrome, pricing anxiety, or simply figuring out how to structure your offers, this episode is packed with juicy insights.What You'll Learn in This EpisodeThe four pillars of a profitable offer suiteWhy defining your dream client is the foundation of your revenueHow to create premium offers that attract high-quality clientsThe key to pricing confidently (without second-guessing yourself)Why your confidence and energy matter just as much as your strategy when selling"Your energy is 80% of your success. You can have the best offer in the world, but if you don't believe in it, neither will your clients."Dreamium enrollment opens on February 26, 2025! Join the waitlist and get exclusive bonuses, including a revenue forecasting tool and a live sales strategy session to help you hit your 2025 goals. https://ceelslockley.co/dreamium ::Follow + Connect with Mehttps://www.instagram.com/ceels.lockley/https://www.threads.net/@ceels.lockley ::Free MasterclassLearn more about the different types of offers and map out your offer ecosystem:https://ceelslockley.co/the-line-up::Join my CommunitySign up to my free monthly events for service pros, Sisters of Service:https://ceels-lockley.myflodesk.com/sisters-of-service ::Work with meJoin my group program for service providers who want to design a profitable offer suite over 6 months:https://ceelslockley.co/dreamiumCreate an industry-leading offer ecosystem with me 1:1: https://ceelslockley.co/main-event-experience

Feeling stuck in your business? Maybe your offers don't feel aligned anymore, or you're wondering if it's time to pivot but aren't sure where to start. In this episode, I'm breaking down four ways you can refine your expertise, sharpen your positioning, and create an offer suite that feels clear, strategic, and profitable.I'll walk you through why specialising is key to standing out, how to define your unique expert angle and why creating a buyer's journey that keeps clients coming back is important. We'll also talk about the mindset blocks that come with pivoting – imposter syndrome, FOMO and perfectionism – and how to push through them with confidence.If you've been second-guessing your next steps, this episode is exactly what you need to get unstuck and start building an offer ecosystem that works for you.What You'll Learn in This EpisodeHow to sharpen your specialism so you stand out in your industry.Why focusing on one audience, tool, or process makes your business stronger.How to create a buyer's journey that increases client retention.The mindset shifts you need to embrace when refining your offers.Why trusting the process (even when it feels messy) is necessary for growth."Refining your offers is uncomfortable – but the businesses that succeed are the ones that stick with it and trust the process."If you're ready to actually feel confident in your offers, Dreamium – my Offer Design School – is opening its doors soon! Join the waitlist and get access to exclusive enrolment bonuses. https://ceelslockley.co/dreamium ::Follow + Connect with Mehttps://www.instagram.com/ceels.lockley/https://www.threads.net/@ceels.lockley ::Free MasterclassLearn more about the different types of offers and map out your offer ecosystem:https://ceelslockley.co/the-line-up::Join my CommunitySign up to my free monthly events for service pros, Sisters of Service:https://ceels-lockley.myflodesk.com/sisters-of-service ::Work with meJoin my group program for service providers who want to design a profitable offer suite over 6 months:https://ceelslockley.co/dreamiumCreate an industry-leading offer ecosystem with me 1:1: https://ceelslockley.co/main-event-experience

Ever felt the pull to niche down but worried about what you might lose in the process? You're not alone. In this episode, I'm tackling one of the biggest fears service providers face – the worry that specialising means saying no to opportunities, income, and growth. Spoiler alert, it doesn't!I'll walk you through why specialising is actually the fastest way to scale, attract dream clients, and build a business that's easier (and more profitable) to run. We'll talk about why niching isn't a forever commitment, how to handle those “but what if I miss out?” feelings, and why being known for one thing is way more powerful than trying to do everything. Plus, I'm busting the myth that you can never take work outside your niche – because guess what? You can.If you're ready to position yourself as the go-to expert in your field without feeling boxed in, this episode is for you. What You'll Learn in This EpisodeWhy specialising actually helps you scale (even if you don't want a big business).The difference between “setting up” and “setting down” your offers.How to move past the fear of losing opportunities when niching down.Why multi-passionate service providers struggle with specialisation – and how to do it your way.How to build a strong reputation that makes you the obvious choice in your industry."Your business is not your hobby. if you want creativity and variety, find an outlet for it. But if you want growth, specialising is your best move."If this episode lit a fire under you, join my free Carnival of Experts Challenge starting February 10th! Over five days, we'll work together to help you refine your niche and set yourself up as the expert you're meant to be. Grab the link in the show notes and let's do this! https://ceelslockley.co/the-carnival-of-experts-challenge ::Follow + Connect with Mehttps://www.instagram.com/ceels.lockley/https://www.threads.net/@ceels.lockley ::Free MasterclassLearn more about the different types of offers and map out your offer ecosystem:https://ceelslockley.co/the-line-up::Join my CommunitySign up to my free monthly events for service pros, Sisters of Service:https://ceels-lockley.myflodesk.com/sisters-of-service ::Work with meJoin my group program for service providers who want to design a profitable offer suite over 6 months:https://ceelslockley.co/dreamiumCreate an industry-leading offer ecosystem with me 1:1: https://ceelslockley.co/main-event-experience

In this episode, I'm joined by Caitlin from Digital Bloom, a copywriter turned brand messaging specialist for the wedding industry. Caitlin shares her inspiring journey of pivoting her business from social media management to a niche specialism that aligns with her strengths, passion, and the needs of her clients.We dive into the challenges Caitlin faced – letting go of steady retainer clients, overcoming imposter syndrome, and redefining her offer suite. Caitlin candidly talks about the strategy behind her pivot, the value of taking time to refine her services, and how embracing her new role has resulted in sold-out offers and incredible client results. If you're considering a shift in your business or need inspiration to align your offers with what lights you up, this episode is for you.What You'll Learn in This EpisodeWhy pivoting your services doesn't mean starting over—but aligning with what works for you.How to overcome imposter syndrome and embrace a new professional identity.The importance of testing, refining, and gathering evidence before launching new offers.How Caitlin created a tiered offer suite to meet her clients' needs and stand out in a crowded industry.Why building a business that fits your life is just as important as building one that's profitable."When you pivot your business, you're not just changing what you offer – you're aligning with your potential and stepping into something bigger."Connect with Caitlin:https://digitalbloom.co/https://www.instagram.com/digitalbloom.co/ ::Follow + Connect with Mehttps://www.instagram.com/ceels.lockley/https://www.threads.net/@ceels.lockley ::Free MasterclassLearn more about the different types of offers and map out your offer ecosystem:https://ceelslockley.co/the-line-up::Join my CommunitySign up to my free monthly events for service pros, Sisters of Service:https://ceels-lockley.myflodesk.com/sisters-of-service ::Work with meJoin my group program for service providers who want to design a profitable offer suite over 6 months:https://ceelslockley.co/dreamiumCreate an industry-leading offer ecosystem with me 1:1: https://ceelslockley.co/main-event-experience

In this episode, I'm getting real about the most common offer strategy mistakes I see service providers making. From creating offers out of boredom or scarcity to overwhelming clients with too many choices, these pitfalls could be holding you back from building a thriving, sustainable business.I'm guiding you into why your signature offer should always be the star of the show, how to avoid overcomplicating your client's buying journey, and why consistency and clarity in your offer ecosystem matter more than ever. If you've ever been tempted to create a low-ticket offer “just in case” or struggled to align your offer delivery with your marketing promises, this episode is your wake-up call to refine and refocus your strategy.Whether you're just starting to build your offer suite or looking to sharpen what you've already created, this episode will leave you with the confidence and clarity to sidestep these mistakes and get back to what works.What You'll Learn in This EpisodeWhy creating offers outside your expertise confuses your audience – and how to avoid it.The danger of overwhelming your clients with too many options in your offer suite.Why abandoning your signature offer for a “quick win” low-ticket option rarely works.The importance of aligning your marketing promises with the delivery experience.How to stay focused and consistent with your core offers for long-term success"Your signature offer is your big, juicy pie in the middle. Stop getting distracted by shiny new ideas and focus on what actually drives results and revenue." ::Follow + Connect with Mehttps://www.instagram.com/ceels.lockley/https://www.threads.net/@ceels.lockley ::Free MasterclassLearn more about the different types of offers and map out your offer ecosystem:https://ceelslockley.co/the-line-up::Join my CommunitySign up to my free monthly events for service pros, Sisters of Service:https://ceels-lockley.myflodesk.com/sisters-of-service ::Work with meJoin my group program for service providers who want to design a profitable offer suite over 6 months:https://ceelslockley.co/dreamiumCreate an industry-leading offer ecosystem with me 1:1: https://ceelslockley.co/main-event-experience

In this episode, I'm addressing a question I hear all the time: How do I sell multiple offers at once? Whether you've just revamped your offer suite or created entirely new ones, this episode is packed with actionable strategies to help you share them with your audience in a way that builds excitement and brings results.I'll walk you through how to turn a multi-offer launch into an event your audience can't ignore. From teasing the launch with pre-hype freebies to crafting an engaging campaign week, I'm sharing my step-by-step approach to getting your offers out into the world – and why visibility and audience growth are just as important as making sales. Plus, I'll reveal the behind-the-scenes of my own Offer Festival, including what worked, what didn't, and how you can replicate the success for your business.If you're ready to stop stressing about how to showcase your offers and start building momentum, this episode is your go-to guide.What you'll learn in this episode:The difference between a typical launch and a multi-offer campaign – and why it matters.How to create pre-launch excitement with freebies, countdowns, and teasers.A structure for your multi-offer campaign week to keep your audience engaged.Why audience growth and visibility are key metrics for a multi-offer launch.Practical tips to improve impact, like leveraging live events and nurture sequences."People don't care about your new offers – they care about what those offers can do for them. Make it about them, and they'll get excited to join you."::Ready to work on your offer strategy? Check out my programs, Dreamium and 100K Offers, for step-by-step guidance on designing, launching, and selling your offers like a pro. Don't forget to grab my free training, The Lineup, to start building your offer ecosystem today.https://ceelslockley.co/dreamiumhttps://ceelslockley.co/100k-offer-academyhttps://ceelslockley.co/the-line-upEpisode Footer (SAME EACH WEEK)::Follow + Connect with Mehttps://www.instagram.com/ceels.lockley/https://www.threads.net/@ceels.lockley ::Free MasterclassLearn more about the different types of offers and map out your offer ecosystem:https://ceelslockley.co/the-line-up::Join my CommunitySign up to my free monthly events for service pros, Sisters of Service:https://ceels-lockley.myflodesk.com/sisters-of-service ::Work with meJoin my group program for service providers who want to design a profitable offer suite over 6 months:https://ceelslockley.co/dreamiumCreate an industry-leading offer ecosystem with me 1:1: https://ceelslockley.co/main-event-experience ::Follow + Connect with Mehttps://www.instagram.com/ceels.lockley/https://www.threads.net/@ceels.lockley ::Free MasterclassLearn more about the different types of offers and map out your offer ecosystem:https://ceelslockley.co/the-line-up::Join my CommunitySign up to my free monthly events for service pros, Sisters of Service:https://ceels-lockley.myflodesk.com/sisters-of-service ::Work with meJoin my group program for service providers who want to design a profitable offer suite over 6 months:https://ceelslockley.co/dreamiumCreate an industry-leading offer ecosystem with me 1:1: https://ceelslockley.co/main-event-experience

Welcome to the newly rebranded Sold Out Offers podcast. In this episode, I'm diving deep into the trends and predictions shaping the done-for-you and done-with-you service industry in 2025. Whether you're a seasoned pro or just starting out, this conversation is your guide to staying ahead, crafting irresistible offers, and making your business the obvious choice in your niche.From the buyer's journey to data-driven offers, I dissect the biggest shifts from experts, service providers and commentators in our industry.You'll walk away with actionable insights to refine your offers, delight your clients, and build an offer ecosystem that truly resonates.What you'll learn in this episode:The growing importance of immersive buyer journeys and how to integrate them into your offersWhy data-driven results and measurable success are becoming non-negotiableThe rise of done-for-you services and what it means for service providersPricing trends and how to align your rates with client expectations and resultsPredictions about AI integration, ‘specialist generalists', and the evolution of collaborations"We can't afford to be letting people down in our offers. Your reputation is everything, so it's time to raise your standards and wow your clients every single time."::Don't forget to mark your calendars for the Buyer's Journey Jamboree workshop on January 14th, 2025. Learn how to create a cohesive and immersive buyer's journey that turns prospects into lifelong clients – sign up here:Let's make 2025 the year of your sold-out offers.https://ceelslockley.co/buyers-journey-jamboreeExpert MentionsRachel Waring's Trend ReportEmelie Sanders, Pass the QuesoJasmine Haitalani, High Flier PowerhouseVix Meldrew State of Group Offers SurveyAbby Leighton StudioData Over Drama PodcastEmilie NutleyPaul Scrivens on ThreadsMorgan MarkowskiAbby RadfordHaley Francis-Halstead ::Follow + Connect with Mehttps://www.instagram.com/ceels.lockley/https://www.threads.net/@ceels.lockley ::Free MasterclassLearn more about the different types of offers and map out your offer ecosystem:https://ceelslockley.co/the-line-up::Join my CommunitySign up to my free monthly events for service pros, Sisters of Service:https://app.flodesk.com/form/66d041a21c0d46967570f48a::Work with meJoin my group program for service providers who want to design a profitable offer suite over 6 months:https://ceelslockley.co/dreamiumCreate an industry-leading offer ecosystem with me 1:1: https://ceelslockley.co/main-event-experience

Do you consider yourself a people-pleaser? Have you struggled with burnout because you don't know how to say “no”? In this episode, I'll guide you through the right mindset to set healthy boundaries with your clients.Stay tuned for a special announcement at the end of the episode!GRAB YOUR FREE GOODIE BAGTo celebrate the launch of my rebrand next month, I'm hosting a week-long “Offer Festival” where I'll be offering some incredible ways to work with me and exclusive limited-time offers.Grab your digital “goodie bag” now to RSVP your way there and receive all the news, sneak peeks and behind the scenes news on my rebrand before anyone else!!✨ ➡️ RSVP to the Offer Festival + get your Goodie Bag: https://ceels-lockley.myflodesk.com/goodie-bag ::FOLLOW + CONNECT WITH CEELShttps://www.instagram.com/ceels.lockley/https://www.linkedin.com/in/ceels/::GET MY WEEKLY EMAILSSubscribe for Profitable Peace, the weekly email series that teaches you how to double your corporate salary working just 20hrs/week:https://www.ceelslockley.co/email-list::APPLY FOR COACHINGSubmit an application for my 1:1 coaching and group programs:http://ceelslockley.co/application

Creating a £10K offer doesn't have to be sur. In this episode, I guide you through some considerations you need to create your first £10K offer – especially if you don't know where to begin but know you're on the path to attracting bigger dreamy clients.Join Sisters of ServiceSisters of Service is a thriving peer-to-peer community designed to bring service providers together to meet, chat and share advice in a safe space. We do speed networking, topic discussions and a round table SOS where you can mastermind with others on your current business questions and challenges. Join our next event here: https://ceels-lockley.myflodesk.com/sisters-of-service   ::FOLLOW + CONNECT WITH CEELShttps://www.instagram.com/ceels.lockley/https://www.linkedin.com/in/ceels/::GET MY WEEKLY EMAILSSubscribe for Profitable Peace, the weekly email series that teaches you how to double your corporate salary working just 20hrs/week:https://www.ceelslockley.co/email-list::APPLY FOR COACHINGSubmit an application for my 1:1 coaching and group programs:http://ceelslockley.co/application

Many will tell you success comes from having great ideas or from being lucky. However, the real success comes from being consistent. Becoming consistent with your business can be difficult, so for this episode, I guide you through the 4C's you need for a successful business.Join Sisters of ServiceSisters of Service is a thriving peer-to-peer community designed to bring service providers together to meet, chat and share advice in a safe space. We do speed networking, topic discussions and a round table SOS where you can mastermind with others on your current business questions and challenges. Join our next event here: https://ceels-lockley.myflodesk.com/sisters-of-service   ::FOLLOW + CONNECT WITH CEELShttps://www.instagram.com/ceels.lockley/https://www.linkedin.com/in/ceels/::GET MY WEEKLY EMAILSSubscribe for Profitable Peace, the weekly email series that teaches you how to double your corporate salary working just 20hrs/week:https://www.ceelslockley.co/email-list::APPLY FOR COACHINGSubmit an application for my 1:1 coaching and group programs:http://ceelslockley.co/application

Have you done the legwork needed to be at the top of your niche? If not, but you're thinking about it, then this episode is for you. Listen in to learn what you need to do with your offers to become the go-to person in your industry and how to differentiate yourself from what others are doing. Join Sisters of ServiceSisters of Service is a thriving peer-to-peer community designed to bring service providers together to meet, chat and share advice in a safe space. We do speed networking, topic discussions and a round table SOS where you can mastermind with others on your current business questions and challenges. Join our next event here: https://ceels-lockley.myflodesk.com/sisters-of-service   ::FOLLOW + CONNECT WITH CEELShttps://www.instagram.com/ceels.lockley/https://www.linkedin.com/in/ceels/::GET MY WEEKLY EMAILSSubscribe for Profitable Peace, the weekly email series that teaches you how to double your corporate salary working just 20hrs/week:https://www.ceelslockley.co/email-list::APPLY FOR COACHINGSubmit an application for my 1:1 coaching and group programs:http://ceelslockley.co/application

The work you have to do on an offer doesn't end when you launch it. In this episode, I will give you a few benchmarks I use to determine if an offer has been successful before, during and after the launch without any guesswork. Join Sisters of ServiceSisters of Service is a thriving peer-to-peer community designed to bring service providers together to meet, chat and share advice in a safe space. We do speed networking, topic discussions and a round table SOS where you can mastermind with others on your current business questions and challenges. Join our next event here: https://ceels-lockley.myflodesk.com/sisters-of-service   ::FOLLOW + CONNECT WITH CEELShttps://www.instagram.com/ceels.lockley/https://www.linkedin.com/in/ceels/::GET MY WEEKLY EMAILSSubscribe for Profitable Peace, the weekly email series that teaches you how to double your corporate salary working just 20hrs/week:https://www.ceelslockley.co/email-list::APPLY FOR COACHINGSubmit an application for my 1:1 coaching and group programs:http://ceelslockley.co/application

If you're spending hours on bespoke or hourly-rate services and are looking for ways to streamline them, then this episode is for you. In this episode, you will learn how to productize your services strategically and sell them to your dream clients on repeat while saving time on proposals and negotiations. Join Sisters of ServiceSisters of Service is a thriving peer-to-peer community designed to bring service providers together to meet, chat and share advice in a safe space. We do speed networking, topic discussions and a round table SOS where you can mastermind with others on your current business questions and challenges. Join our next event here: https://ceels-lockley.myflodesk.com/sisters-of-service   ::FOLLOW + CONNECT WITH CEELShttps://www.instagram.com/ceels.lockley/https://www.linkedin.com/in/ceels/::GET MY WEEKLY EMAILSSubscribe for Profitable Peace, the weekly email series that teaches you how to double your corporate salary working just 20hrs/week:https://www.ceelslockley.co/email-list::APPLY FOR COACHINGSubmit an application for my 1:1 coaching and group programs:http://ceelslockley.co/application

Selling is different than what it used to be a couple of years ago. Today, it isn't enough with just a service list and your social media accounts up and running. In this episode, I will guide you through how to make your service an experience for your clients – especially if you have been a service provider for over 3 years. Join Sisters of ServiceSisters of Service is a thriving peer-to-peer community designed to bring service providers together to meet, chat and share advice in a safe space. We do speed networking, topic discussions and a round table SOS where you can mastermind with others on your current business questions and challenges. Join our next event here: https://ceels-lockley.myflodesk.com/sisters-of-service   ::FOLLOW + CONNECT WITH CEELShttps://www.instagram.com/ceels.lockley/https://www.linkedin.com/in/ceels/::GET MY WEEKLY EMAILSSubscribe for Profitable Peace, the weekly email series that teaches you how to double your corporate salary working just 20hrs/week:https://www.ceelslockley.co/email-list::APPLY FOR COACHINGSubmit an application for my 1:1 coaching and group programs:http://ceelslockley.co/application

How do you know when you're ready for an overhaul of your offers? Whether it is because you're bored, you've analysed your numbers, or you know something has to change, in this episode I will guide you through the process of knowing when it is the right time to revamp your offers. Join Sisters of ServiceSisters of Service is a thriving peer-to-peer community designed to bring service providers together to meet, chat and share advice in a safe space. We do speed networking, topic discussions and a round table SOS where you can mastermind with others on your current business questions and challenges. Join our next event here: https://ceels-lockley.myflodesk.com/sisters-of-service  ::FOLLOW + CONNECT WITH CEELShttps://www.instagram.com/ceels.lockley/https://www.linkedin.com/in/ceels/::GET MY WEEKLY EMAILSSubscribe for Profitable Peace, the weekly email series that teaches you how to double your corporate salary working just 20hrs/week:https://www.ceelslockley.co/email-list::APPLY FOR COACHINGSubmit an application for my 1:1 coaching and group programs:http://ceelslockley.co/application

What happens when you get bored of your offers? Making a new batch of offers or revamping your business sounds like the obvious answer, but it isn't. In this episode, you will learn how to go through offer boredom, resist the impulse to change everything and continue to deliver your offers with a fresh take.Join Sisters of ServiceSisters of Service is a thriving peer-to-peer community designed to bring service providers together to meet, chat and share advice in a safe space. We do speed networking, topic discussions and a round table SOS where you can mastermind with others on your current business questions and challenges. Join our next event here: https://www.addevent.com/calendar/Tu804430 ::FOLLOW + CONNECT WITH CEELShttps://www.instagram.com/ceels.lockley/https://www.linkedin.com/in/ceels/::GET MY WEEKLY EMAILSSubscribe for Profitable Peace, the weekly email series that teaches you how to double your corporate salary working just 20hrs/week:https://www.ceelslockley.co/email-list::APPLY FOR COACHINGSubmit an application for my 1:1 coaching and group programs:http://ceelslockley.co/application

A healthy relationship with money is key to running a sustainable business and yet, a lot of entrepreneurs don't feel comfortable thinking about and speaking about money. In this episode, Emilie Nutley and I will guide you through how to have a money mindset – especially if you feel ashamed talking about money with your friends, family or fellow service providers.Emilie Nutley is a passionate and empathetic money coach and financial educator, dedicated to empowering those socialised as female to handle their finances with confidence and joy. A Qualified Financial Advisor and Certified Trauma of Money Practitioner, Emilie specialises in working with self-employed professionals and business owners, guiding them to make, manage, and grow their money with ease. As an Aries and a 5/1 Generator, Emilie brings energy, colour, and a touch of humor to her practice, making financial management accessible and jargon-free. When she's not transforming lives, she's rocking her Lucy & Yak dungarees and embracing the chaos of toddler mum life.Connect with Emilie:https://www.instagram.com/emilienutleyhttps://www.threads.net/@emilienutleyhttps://www.linkedin.com/in/emilienutley/ ::FOLLOW + CONNECT WITH CEELShttps://www.instagram.com/ceels.lockley/https://www.linkedin.com/in/ceels/::GET MY WEEKLY EMAILSSubscribe for Profitable Peace, the weekly email series that teaches you how to double your corporate salary working just 20hrs/week:https://www.ceelslockley.co/email-list::APPLY FOR COACHINGSubmit an application for my 1:1 coaching and group programs:http://ceelslockley.co/application

If you've ever been to a festival, you've probably seen hundreds (if not thousands) of people excited to get in – that's exactly the effect your offer ecosystem should have on people. In this bite-size episode, I will explain why you should make your offers feel like Glastonbury.If you would like to learn how to sign more dream clients into your offers within 60 days,  join the waitlist for Dreamium, my 8 week group program which opens for enrolment on 18 September.Join Sisters of ServiceSisters of Service is a thriving peer-to-peer community designed to bring service providers together to meet, chat and share advice in a safe space. We do speed networking, topic discussions and a round table SOS where you can mastermind with others on your current business questions and challenges. Join our next event here: https://www.addevent.com/calendar/Tu804430 ::FOLLOW + CONNECT WITH CEELShttps://www.instagram.com/ceels.lockley/https://www.linkedin.com/in/ceels/::GET MY WEEKLY EMAILSSubscribe for Profitable Peace, the weekly email series that teaches you how to double your corporate salary working just 20hrs/week:https://www.ceelslockley.co/email-list::APPLY FOR COACHINGSubmit an application for my 1:1 coaching and group programs:http://ceelslockley.co/application

If you've been working on your offer strategy recently, you might feel something is missing but aren't sure what it is. In today's epìsode, I'll guide you through the 5 missing pieces in your offer strategy and how you can approach them for successful and profitable offers. As an offer strategist, I've seen it all. Whether you don't know them, you don't know how to approach them, or decided to skip them, these missing pieces will be what makes a difference in your offer strategy – especially if you feel your offers are lacking in quality.  If you would like to learn how to sign more dream clients into your offers within 60 days,  join the waitlist for Dreamium, my 8 week group program which opens for enrolment on 18 September.Join Sisters of ServiceSisters of Service is a thriving peer-to-peer community designed to bring service providers together to meet, chat and share advice in a safe space. We do speed networking, topic discussions and a round table SOS where you can mastermind with others on your current business questions and challenges. Join our next event here: https://www.addevent.com/calendar/Tu804430 ::FOLLOW + CONNECT WITH CEELShttps://www.instagram.com/ceels.lockley/https://www.linkedin.com/in/ceels/::GET MY WEEKLY EMAILSSubscribe for Profitable Peace, the weekly email series that teaches you how to double your corporate salary working just 20hrs/week:https://www.ceelslockley.co/email-list::APPLY FOR COACHINGSubmit an application for my 1:1 coaching and group programs:http://ceelslockley.co/application

The online business space is constantly evolving, and with it so are the different ways that services and offers are being sold and delivered. In today's episode I'm walking you through 3 trending offer formats and how you can incorporate them into your offer line up.If you would like to learn how to sign more dream clients into your offers within 60 days,  join the waitlist for Dreamium, my 8 week group program which opens for enrolment on 18 September.Join Sisters of ServiceSisters of Service is a thriving peer-to-peer community designed to bring service providers together to meet, chat and share advice in a safe space. We do speed networking, topic discussions and a round table SOS where you can mastermind with others on your current business questions and challenges. Join our next event here: https://www.addevent.com/calendar/Tu804430 ::FOLLOW + CONNECT WITH CEELShttps://www.instagram.com/ceels.lockley/https://www.linkedin.com/in/ceels/::GET MY WEEKLY EMAILSSubscribe for Profitable Peace, the weekly email series that teaches you how to double your corporate salary working just 20hrs/week:https://www.ceelslockley.co/email-list::APPLY FOR COACHINGSubmit an application for my 1:1 coaching and group programs:http://ceelslockley.co/application

If you're interested in working with an offer strategist or developing your offers beyond the basics, firstly you need to know what an offer is and why it's more than just a nice name and a price. Join Sisters of ServiceSisters of Service is a thriving peer-to-peer community designed to bring service providers together to meet, chat and share advice in a safe space. We do speed networking, topic discussions and a round table SOS where you can mastermind with others on your current business questions and challenges. Join our next event here: https://www.addevent.com/calendar/Tu804430 ::FOLLOW + CONNECT WITH CEELShttps://www.instagram.com/ceels.lockley/https://www.linkedin.com/in/ceels/::GET MY WEEKLY EMAILSSubscribe for Profitable Peace, the weekly email series that teaches you how to double your corporate salary working just 20hrs/week:https://www.ceelslockley.co/email-list::APPLY FOR COACHINGSubmit an application for my 1:1 coaching and group programs:http://ceelslockley.co/application

Spoilers ahead: It's been a loooong road. In this episode, listen to the steps I took in my business journey to increase my revenue by 200% in just ONE year, what worked and what didn't.I increased the revenue this year when I…Stopped fucking aroundRebrandedCreated my mastermindLaunched new programsRaised my pricesI trusted myselfI fully integrated into my businessThis is just a small list of all of the things that I've done in my own journey of more than 10 years as a service provider. Let me tell you, we are getting personal in this episode, babe.Sign up to my email list where I share strategy tips and more behind the scenes of my business: https://www.ceelslockley.co/email-listJoin Sisters of ServiceSisters of Service is a thriving peer-to-peer community designed to bring service providers together to meet, chat and share advice in a safe space. We do speed networking, topic discussions and a round table SOS where you can mastermind with others on your current business questions and challenges. Join our next event here: https://www.addevent.com/calendar/Tu804430 ::FOLLOW + CONNECT WITH CEELShttps://www.instagram.com/ceels.lockley/https://www.linkedin.com/in/ceels/::GET MY WEEKLY EMAILSSubscribe for Profitable Peace, the weekly email series that teaches you how to double your corporate salary working just 20hrs/week:https://www.ceelslockley.co/email-list::APPLY FOR COACHINGSubmit an application for my 1:1 coaching and group programs:http://ceelslockley.co/application

Should you create an offer for every type of client you serve? In today's episode, I'm answering this FAQ to help you figure out whether you need to be creating different types of offers for different types of clients.When you have a broad niche or don't have a niche at all, you're probably getting all types of people coming to your business and you might feel compelled to make a customized offer to each person. Listen in to learn more about how important it is to niche down and create a core offer suite for your business and a reputation that will bring you revenue.If you want to learn more about your offer suite, listen to 6 Types of Offers to Consider in Your Offer Suite on Spotify or Apple Podcasts. Join Sisters of ServiceSisters of Service is a thriving peer-to-peer community designed to bring service providers together to meet, chat and share advice in a safe space. We do speed networking, topic discussions and a round table SOS where you can mastermind with others on your current business questions and challenges. Join our next event here: https://www.addevent.com/calendar/Tu804430 ::FOLLOW + CONNECT WITH CEELShttps://www.instagram.com/ceels.lockley/https://www.linkedin.com/in/ceels/::GET MY WEEKLY EMAILSSubscribe for Profitable Peace, the weekly email series that teaches you how to double your corporate salary working just 20hrs/week:https://www.ceelslockley.co/email-list::APPLY FOR COACHINGSubmit an application for my 1:1 coaching and group programs:http://ceelslockley.co/application

Do you like selling? Whether you love it or you hate it, it's part of running a business. In this episode, I share my favourite ways to sell without being sleazy – especially for those who HATE selling and want to make the whole process more enjoyable.  You will sell without being sleazy when you…Create offers that lead seamlessly to one anotherInvite clients into your inner circle to build influenceOffer an intro priceListen in to learn more about these ways and get all of my JUICY tips!Sisters of Service is a thriving peer-to-peer community designed to bring service providers together to meet, chat and share advice in a safe space. We do speed networking, topic discussions and a round table SOS where you can mastermind with others on your current business questions and challenges. Join our next event here: https://www.addevent.com/calendar/Tu804430 ::FOLLOW + CONNECT WITH CEELShttps://www.instagram.com/ceels.lockley/https://www.linkedin.com/in/ceels/::GET MY WEEKLY EMAILSSubscribe for Profitable Peace, the weekly email series that teaches you how to double your corporate salary working just 20hrs/week:https://www.ceelslockley.co/email-list::APPLY FOR COACHINGSubmit an application for my 1:1 coaching and group programs:http://ceelslockley.co/application

You can't automate your entire service. If your systems are so automated that you barely interact with your clients, take a step back and listen in. In this episode, I'm going to explain why a high-quality client experience is more important than a fully automated system and how to achieve balance with both. Most clients don't want to simply interact with a project management tool and call it a day. They want to discuss the project in an email or a call WITH YOU! This is what it means to have a business. While your systems are automating processes that don't require client input and your team helps you with your tasks, you're at the forefront of your business ready to give the highest quality client experience. Sisters of Service is a thriving peer-to-peer community designed to bring service providers together to meet, chat and share advice in a safe space. We do speed networking, topic discussions and a round table SOS where you can mastermind with others on your current business questions and challenges. Join our next event here: https://www.addevent.com/calendar/Tu804430 ::FOLLOW + CONNECT WITH CEELShttps://www.instagram.com/ceels.lockley/https://www.linkedin.com/in/ceels/::GET MY WEEKLY EMAILSSubscribe for Profitable Peace, the weekly email series that teaches you how to double your corporate salary working just 20hrs/week:https://www.ceelslockley.co/email-list::APPLY FOR COACHINGSubmit an application for my 1:1 coaching and group programs:http://ceelslockley.co/application

What happens when you lose all of your audience in one day? In this episode, I invited Emelie Sanders to tell me more about her experience losing her IG account in the middle of a launch and how she's been able to keep her launch successful thanks to her clear AND clever messaging with her new account. Emelie Sanders is a copy coach and the owner of Pass the Queso, where she brings humour and comedy to her clients' copy. With more than 7 years of experience, Emelie goes beyond the “clear > clever” and more BS in copywriting to push boundaries and bring a new perspective to the service provider industry. Connect with Emelie:https://passthequeso.com/https://www.instagram.com/passthequeso_/Join Stand Up Copy:https://passthequeso.myflodesk.com/stand-up ::FOLLOW + CONNECT WITH CEELShttps://www.instagram.com/ceels.lockley/https://www.linkedin.com/in/ceels/::GET MY WEEKLY EMAILSSubscribe for Profitable Peace, the weekly email series that teaches you how to double your corporate salary working just 20hrs/week:https://www.ceelslockley.co/email-list::APPLY FOR COACHINGSubmit an application for my 1:1 coaching and group programs:http://ceelslockley.co/application

Things will get messy when you decide to change your business. This happens to all service providers and it will happen to you if it hasn't already. That's why this episode will teach you how to deal with these changes – whether you are in the middle of a big change or are preparing for it. The messy middle is what I like to call this process where my long-term clients feel a lot of uncertainty, imposter syndrome, and a lot of limiting thoughts. However, with the right mindset, you can succeed in the messy middle if you…Embrace the messyDon't waitTrust the processFocus on the futureKeep backing yourselfIf you want to work with me more closely, you can apply to my programs where I will go in-depth with messaging, your offers, how to attract dream clients, and much more! https://www.ceelslockley.co/application ::FOLLOW + CONNECT WITH CEELShttps://www.instagram.com/ceels.lockley/https://www.linkedin.com/in/ceels/::GET MY WEEKLY EMAILSSubscribe for Profitable Peace, the weekly email series that teaches you how to double your corporate salary working just 20hrs/week:https://www.ceelslockley.co/email-list::APPLY FOR COACHINGSubmit an application for my 1:1 coaching and group programs:http://ceelslockley.co/application

Are you using data to make decisions in your business? If not, then this episode is for you. I invited marketing expert Kierra Conover to tell us more about messaging, data measurement and tracking, and what kind of decisions you can make after gathering that data – especially if you are not sure where to begin.Forbes featured and Shorty's Award winner Kierra Conover is a fractional CMO and marketing expert based in California, USA. Kierra's extensive background includes working for large brands like Banana Republic and Gap, leading the True Hues diversity campaign. Kira uses her large brand experience to help entrepreneurs receive the support they need to grow their business to execute highly successful and data-driven launches, as well as directing and executing their marketing activities as CMO.Connect with Kierra:https://www.instagram.com/klc.thestudio/https://klcthestudio.com/servicesMentioned in this episode:Thicker Than Water: A MemoirCubicle to CEODescript ::FOLLOW + CONNECT WITH CEELShttps://www.instagram.com/ceels.lockley/https://www.linkedin.com/in/ceels/::GET MY WEEKLY EMAILSSubscribe for Profitable Peace, the weekly email series that teaches you how to double your corporate salary working just 20hrs/week:https://www.ceelslockley.co/email-list::APPLY FOR COACHINGSubmit an application for my 1:1 coaching and group programs:http://ceelslockley.co/application

Without good messaging, your offers are just a price list. If your messaging is not aligned with your offers and your expertise… then this episode is the perfect opportunity to revamp it, because I will give you the 5 principles that will make your business stand out from the crowd with your messaging. Messaging is all about your feelings, your values, what you stand for, what makes you unique and how you are different from the other people in your niche. So, to attract your dream clients, your messaging should…Share your point of viewHave unique opinionsCall your client out on their problemsTell your clients what success looks likeShare why you are the person to help themIf you want to work with me more closely, you can apply to my programs where I will go in-depth with messaging, your offers, how to attract dream clients, and much more! https://www.ceelslockley.co/application ::FOLLOW + CONNECT WITH CEELShttps://www.instagram.com/ceels.lockley/https://www.linkedin.com/in/ceels/::GET MY WEEKLY EMAILSSubscribe for Profitable Peace, the weekly email series that teaches you how to double your corporate salary working just 20hrs/week:https://www.ceelslockley.co/email-list::APPLY FOR COACHINGSubmit an application for my 1:1 coaching and group programs:http://ceelslockley.co/application

Does your brand feel flat? Then your brand needs more of your personality. In this episode, I invited Eva Couto, a brand designer and strategist, to talk about how to make your brand feel more personal and stand out from the crowd with the right storytelling.Eva is a 26-year-old Brand Designer & Strategist born, raised and based in Porto, Portugal. She helps creative solopreneurs & badass small business owners (product or service-based) own their weird so they can take up space, stand out online and finally show their biz off to the world, secure in the knowledge that there's nobody out there quite like them… and they've got the branding to prove it.Connect with Eva:https://www.evacoutodesign.comhttps://www.instagram.com/evacoutodesignMentioned in this episode:RE: The PodcastNotion ::FOLLOW + CONNECT WITH CEELShttps://www.instagram.com/ceels.lockley/https://www.linkedin.com/in/ceels/::GET MY WEEKLY EMAILSSubscribe for Profitable Peace, the weekly email series that teaches you how to double your corporate salary working just 20hrs/week:https://www.ceelslockley.co/email-list::APPLY FOR COACHINGSubmit an application for my 1:1 coaching and group programs:http://ceelslockley.co/application

Have you already found your balance in your business? If not, then you are in the right place. I help my clients achieve their goals (such as earning more money, having more clients, and working less!) and shift their mindset with my own roadmap, which I will discuss in detail in this episode.To succeed with the Renaissance Roadmap you need to...ReclaimRefineRevealWhat's the best thing about this roadmap? You can go through the steps yourself once you are ready! But if you want to work with me more closely, then you can apply to my programs where I will go in-depth with the Renaissance Roadmap and much, ooooh, much more! https://www.ceelslockley.co/application ::FOLLOW + CONNECT WITH CEELShttps://www.instagram.com/ceels.lockley/https://www.linkedin.com/in/ceels/::GET MY WEEKLY EMAILSSubscribe for Profitable Peace, the weekly email series that teaches you how to double your corporate salary working just 20hrs/week:https://www.ceelslockley.co/email-list::APPLY FOR COACHINGSubmit an application for my 1:1 coaching and group programs:http://ceelslockley.co/application

Growth in business and revenue is usually the result of a series of big mindset shifts. Whether you need it in your confidence, your authority, or how you think about money, in this week's episode, I'll walk you through the mindset shifts I personally experienced before I reached £100K turnover. ::FOLLOW + CONNECT WITH CEELShttps://www.instagram.com/ceels.lockley/https://www.linkedin.com/in/ceels/::GET MY WEEKLY EMAILSSubscribe for Profitable Peace, the weekly email series that teaches you how to double your corporate salary working just 20hrs/week:https://www.ceelslockley.co/email-list::APPLY FOR COACHINGSubmit an application for my 1:1 coaching and group programs:http://ceelslockley.co/application

Is your list of services a never-ending list of skills? If you feel a bit of a generalist in your business, then stop and listen to why doubling down on your expertise, what you REALLY love to do and are good at, can change the way you do business to earn more money with better clients.If you double down on your expertise you will…Focus on your expert areasGet clarity on what you're sellingGrow as a leaderGet asked to guest on podcastsGet referralsYour sales are going to growOof, I have so much to say about this and you don't want to miss out! ENROLMENT IS OPEN for Dreamium™, the group program that helps freelancers selling day rates services confidently craft premium packages so they can sign a dream client in 60 days: https://www.ceelslockley.co/dreamium ::FOLLOW + CONNECT WITH CEELShttps://www.instagram.com/ceels.lockley/https://www.linkedin.com/in/ceels/::GET MY WEEKLY EMAILSSubscribe for Profitable Peace, the weekly email series that teaches you how to double your corporate salary working just 20hrs/week:https://www.ceelslockley.co/email-list::APPLY FOR COACHINGSubmit an application for my 1:1 coaching and group programs:http://ceelslockley.co/application