Roadmap To Grow Your Business

Our next podcast takeover episode features Larry Kendall from Ninja Selling. It also was a unique opportunity, as we were able to record in the same room! We discussed the importance of building genuine relationships in business because referrals are all about connections, not just asking for them outright. I shared personal stories from my journey and how my diverse experiences have shaped my referral strategies. It was a fun and insightful conversation, and I am excited for you to listen in! Resources and links mentioned in this episode can be found on the show notes page at http://www.staceybrownrandall.com/367

In our first podcast takeover episode, I had the pleasure of being interviewed by Jay Berkowitz, the host of the Ten Golden Rules of Internet Marketing for Law Firms podcast. Together, we crafted the 10 Golden Rules of Generating Referrals Without Asking for attorneys. Whether you're an attorney aiming to improve your referral strategy or a business owner looking to expand your network, this episode is filled with actionable strategies and valuable tips applicable to any industry. Resources and links mentioned in this episode can be found on the show notes page at http://www.staceybrownrandall.com/366

This summer, we are doing something a little different — a podcast takeover! Join me as I share insights from other podcast hosts who interviewed me on their shows. Get ready for conversations that go beyond just referrals. Our Summer Series kicks off next week with Jay Berkowitz, where we discuss the 10 golden rules of getting referrals without even asking. Discover new perspectives and strategies to elevate your business! Resources and links mentioned in this episode can be found on the show notes page at http://www.staceybrownrandall.com/365

Are you feeling the impact of a trust recession in your business? Referrals are the antidote to a trust recession. Over 80% of people prefer to make buying decisions based on recommendations from someone they trust. In business, trust is the real currency, and relationships are the economic driver. Tune in to discover how to nurture your referral sources to ensure you're the one getting referred. Let's get your referral strategy locked in! Resources and links mentioned in this episode can be found on the show notes page at http://www.staceybrownrandall.com/364

Join me as I chat with David Dedman, a seasoned financial planner with over 32 years of experience. Discover how David transformed his referral strategy from sporadic to sustainable by adopting a repeatable process. We explore the challenges he encountered during his first year in the Building a Referable Business coaching program. David shares his experience of the "grindingly slow" start and how his dedication to the process led to a remarkable breakthrough in his second year. Resources and links mentioned in this episode can be found on the show notes page at http://www.staceybrownrandall.com/363

Ready to unlock the secrets of successful entrepreneurship? Join me and LuAnn Nigara as we dive into the 10 essential principles that every entrepreneur should embrace. With decades of experience and over 1,100 podcast episodes under her belt, LuAnn offers invaluable insights that can help you elevate your business. Resources and links mentioned in this episode can be found on the show notes page at http://www.staceybrownrandall.com/362

Why do your team members shy away from asking for referrals? It's not just about the scripts! Join me as I unpack the science behind referrals and share strategies to make the process feel natural and effective. We explore why traditional asking methods often fail and how to shift your approach. Say goodbye to uncomfortable asks and hello to authentic connections! Resources and links mentioned in this episode can be found on the show notes page at http://www.staceybrownrandall.com/361

In this episode of our scenario series, I tackle a question from a financial advisor who is unsure how to connect with a potential referral source without risking their relationship. We explore the science behind referrals and why asking for them directly can sometimes shut down the very connections we hope to build. I'll also share strategies to help you reach out effectively while respecting your relationships. Resources and links mentioned in this episode can be found on the show notes page at http://www.staceybrownrandall.com/360

Welcome to the first episode of our new Scenario Series, where I address real-life questions and situations that you, my listeners, encounter on your referral journey. Have you ever wondered why you're not receiving referrals from your clients' friends and colleagues? I'll break down how to approach this scenario and gather the information you need to boost your referral game. Resources and links mentioned in this episode can be found on the show notes page at http://www.staceybrownrandall.com/359

We're back with our second hot seat session. Alex is a real estate agent who has been in business for 12 years. After discussing the number of referrals he currently receives, we created a tailored 90-day strategy to help him achieve a significant increase in referrals for his business. If you missed last week's episode with Christine, an attorney, be sure to go back and listen. It's fascinating to see the similarities and differences in referral strategies across different industries! Resources and links mentioned in this episode can be found on the show notes page at http://www.staceybrownrandall.com/358

In this episode, I revisit a format I haven't used in a while: hot seats! Christine is a family law and estate planning attorney from Tampa, Florida. She shares her experiences and challenges with generating referrals, and together, we map out a strategic plan to help her unleash a referral explosion in her practice. Mark your calendars! On April 28th, I'm hosting a FREE three-part training session to help you master your referrals as we head into summer. Sign up now to get ready to transform your referral strategy! Resources and links mentioned in this episode can be found on the show notes page at http://www.staceybrownrandall.com/357

Ready to unlock the secrets of referrals? In this episode, I share five essential questions you should be asking about your referral strategy. These questions have the potential to transform the way you approach generating referrals for your business. Plus, I've included a bonus question addressing your biggest frustrations with referrals. I want to hear from you! Your insights could be featured in a future episode, and I'm here to help you tackle those challenges. Resources and links mentioned in this episode can be found on the show notes page at http://www.staceybrownrandall.com/356

It's the start of Q2 and time for a quick quarterly referral review. Are you ready? Learn my proven methodology for conducting a quarterly review that can revolutionize your referral process. I'll explain how to create a simple yet powerful tracking system to monitor your referrals, understand client conversion rates, and assess revenue generation. Resources and links mentioned in this episode can be found on the show notes page at http://www.staceybrownrandall.com/355

In this episode, I had the pleasure of chatting with Jeni Bukolt, the founder of Haven Creative. Jeni is not only a talented communications professional but also a dedicated member of the Building a Referable Business (BRB) coaching program. Together, we discussed the importance of referrals, the challenges of building a referral strategy, and the incredible results Jeni achieved in her first year of the program. Resources and links mentioned in this episode can be found on the show notes page at http://www.staceybrownrandall.com/354

Do you feel like you're not getting enough referrals or struggling to convert them into clients? It's important to look beyond just the quantity of referrals you receive. If you've been following along, you know we've already covered the essential steps for capturing the correct information and nurturing your existing referral sources. In part three of our referral must-dos, we focus on identifying your gaps and how to leverage metrics to boost your referral game. Resources and links mentioned in this episode can be found on the show notes page at http://www.staceybrownrandall.com/353

As we continue our series on the Referral Must-Dos, this episode focuses on the steps you should take after identifying your referral sources. If you missed last week's episode about the importance of identification, I highly recommend checking that out first to get the full context. These three must-dos are foundational for creating a successful referral strategy. By implementing them, you'll be well on your way to unleashing a referral explosion in your business. Resources and links mentioned in this episode can be found on the show notes page at http://www.staceybrownrandall.com/352

Join me in this episode as we kick off a new series dedicated to the must-dos for generating referrals effectively. After wrapping up our insightful series on the must-knows about referrals, we shift gears to focus on practical strategies that can transform your referral game. If you've ever felt overwhelmed by the conflicting advice out there about referrals, you're not alone. That's why I'm here to help you cut through the noise and provide you with actionable tips that truly work. Resources and links mentioned in this episode can be found on the show notes page at http://www.staceybrownrandall.com/351

In this milestone episode, we celebrate 350 episodes dedicated to helping you generate referrals in your business without asking or manipulation. Join me as I chat with Mindy Passmore, a VIP client who has doubled her referrals in just six months by implementing my proven referral strategies. Mindy shares her insights on the importance of trust, nurturing relationships, and the impact of genuine gratitude in building lasting connections. Whether you're a seasoned entrepreneur or just starting out, Mindy's success story will inspire you to rethink your referral strategy and take actionable steps toward growth! Resources and links mentioned in this episode can be found on the show notes page at http://www.staceybrownrandall.com/350

In part three of our referral must-knows, we explore the vital roles in the referral triangle: the referral source, the prospect, and you as the solution provider. Do you know which one is the most important in the referral process? It may not be who you expect! Learn why understanding these three roles is essential for your referral success and how to effectively categorize and engage with your referral sources to create a strategy that leads to a steady stream of referrals in your business. Resources and links mentioned in this episode can be found on the show notes page at http://www.staceybrownrandall.com/349  

February is all about love, and we are falling in love (or back in love) with referrals! Join me for part two of the referral must-knows and discover how to build a referable business without compromising who you are. Don't forget to check out Episode 347 for Part 1 of this series and stay tuned for more insights in the upcoming episodes. Resources and links mentioned in this episode can be found on the show notes page at http://www.staceybrownrandall.com/348

Are you ready to fall back in love with referrals? February is the month of love, and we're focusing on the love of referrals! If you are tired of getting sporadic referrals, it's time to turn that around! I break down the essential strategies you need to understand to create a consistent flow of referrals in your business. Resources and links mentioned in this episode can be found on the show notes page at http://www.staceybrownrandall.com/347

Do you know your referral KPIs? Discover the four must-have KPIs that every business owner should track to maintain a steady stream of referrals and revenue. I offer practical tips on how to collect and analyze your referral data, empowering you to make informed decisions that promote growth. Learn how to measure your success and set actionable goals for the year ahead! Resources and links mentioned in this episode can be found on the show notes page at http://www.staceybrownrandall.com/346

Are you tired of chasing leads that don't convert to clients? Discover how to build a referral-first strategy that generates high-quality clients without asking or manipulation. In this episode, I will guide you through the essential steps to analyze your referral history, identify what's working (and what's not), and pinpoint areas for improvement in your business. If you want to transform your approach to referrals and create a sustainable system for growth, you've come to the right place. Resources and links mentioned in this episode can be found on the show notes page at http://www.staceybrownrandall.com/345

Ready to kickstart your referral game this year? I'll guide you through four essential tactics to implement at the beginning of the year to keep you top-of-mind with potential referral sources. From reconnecting with past prospects to creating a solid outreach plan, these insights will set you up for referral success. Whether you're listening in January or later in the year, these strategies can be adapted to fit your timeline, but work best when done at the beginning of the year. Resources and links mentioned in this episode can be found on the show notes page at http://www.staceybrownrandall.com/344  

Welcome to 2025! If you're feeling the pressure of the new year, you're not alone. Join me as I discuss the importance of easing into the year and approaching it honestly and authentically. I also share my journey of pursuing a revenue goal for nearly a decade and the three key strategies that helped me finally achieve it. If you're feeling overwhelmed at the start of the new year, this episode is for you. Discover how to ease into your goals and embrace the journey ahead. Resources and links mentioned in this episode can be found on the show notes page at http://www.staceybrownrandall.com/343

Why are referrals so powerful? They come from trusted sources, making potential clients more likely to choose you. Plus, referrals often lead to higher conversion rates and lower marketing costs! As we close out 2024, I want to motivate and empower you to take action for 2025. This special episode features insights from 10 amazing business owners who share how referrals have impacted their success. I encourage you to listen closely to these inspiring stories and think about how you can implement similar strategies in your own business. Resources and links mentioned in this episode can be found on the show notes page at http://www.staceybrownrandall.com/342

In this special mystery referral episode, we revisit our most listened-to episode of 2024! Think you know which one it is? I'll give you a hint: It has to do with speed and its impact on generating referrals. Get ready to uncover insights that could change your approach to referrals forever. Tune in and see if you can guess which episode has captured the attention of so many listeners! Resources and links mentioned in this episode can be found on the show notes page at http://www.staceybrownrandall.com/341

In this Q&A episode, I answer a question from Bre, a new real estate agent who feels overwhelmed by the sheer volume of podcast episodes available and is eager to create a referral plan for 2025. If you've ever felt lost amidst a sea of information or unsure where to start with generating referrals, you're not alone! Bre's question resonates with many of us, and I'm here to help you navigate these challenges. Join me as I share a curated playlist specifically designed for those new in their business journey. Whether you're a newcomer like Bre or a seasoned professional looking to refresh your approach, this episode is filled with valuable insights and practical advice. Resources and links mentioned in this episode can be found on the show notes page at http://www.staceybrownrandall.com/340

It's time for my year-end referral reflection episode! In this episode, you will learn the five key components of a successful referral strategy, along with tips for overcoming challenges and maintaining a positive mindset as we enter the new year. Stay tuned until the end for exciting updates about the podcast, a few of my favorite new gadgets and tools, and details about a special VIP in-person experience scheduled for early 2025! Resources and links mentioned in this episode can be found on the show notes page at http://www.staceybrownrandall.com/339

It's time to take action! This is the final part of our three-step Q4 referral plan. If you missed episodes 329 and 334, make sure to check them out for the groundwork we established in October and November. In this episode, we'll focus on actionable steps to prepare for the new year. I'll explain how to create a touchpoint plan and provide insights on effectively following up with referred prospects. We'll also discuss ways to nurture new connections to ensure you stay top of mind. Let's make 2025 your best year yet! Resources and links mentioned in this episode can be found on the show notes page at http://www.staceybrownrandall.com/338

I am excited to share my conversation with Liz Walton, a successful interior designer from Pennsylvania and one of my VIP “Referrals in a Day” clients. Discover how Liz skyrocketed her business revenue by $185,000 in just nine months through the power of referrals—without ever asking for them! Liz also hares her "aha" moments, the strategies that turned her referral game around, and how she and her team embraced a systematic approach to nurturing relationships. Tune in to learn how you can apply these successful strategies to your own business! Resources and links mentioned in this episode can be found on the show notes page at http://www.staceybrownrandall.com/337

We continue with part two of Now and Then, where I reflect on my journey from business failure to success over the past 11 years. In this episode, you'll hear lessons four through seven on how I transformed my approach in business number two. If you missed part one, I strongly encourage you to listen to episode 335, where I shared the first three lessons I learned from my initial business failure and how I applied those lessons to build a more successful second business. Resources and links mentioned in this episode can be found on the show notes page at http://www.staceybrownrandall.com/336

Ready for a trip down memory lane? In this episode, we take a reflective journey back to the very first episode of this podcast, recorded back in 2018, where I discussed the seven ways I overcame a business failure. You'll hear snippets from that episode, and I'll share my thoughts on each point, discussing what has changed, what remains the same, and how my perspective has evolved over the past five years. This is going to be fun! Resources and links mentioned in this episode can be found on the show notes page at http://www.staceybrownrandall.com/335

We continue our 90-day planning series focused on enhancing your referral strategy as we approach the end of the year. This episode builds on the groundwork we laid in episode 329, where I guided you through the preparation phase. Now, it's time to take action and set yourself up for success in 2025. If you're an attorney or a real estate agent, pay special attention, as I also share details about our exclusive cohorts designed just for you! Resources and links mentioned in this episode can be found on the show notes page at http://www.staceybrownrandall.com/334

Have you ever thought about the different returns on investment you can get from investing in referrals? In this episode, I chat with Melanie Shaffer, CEO of Talent Suite and a member of the BRB coaching program. Melanie shares how implementing a structured referral strategy has saved her valuable time while still generating results. Discover how you can apply these insights to your own referral strategies. Resources and links mentioned in this episode can be found on the show notes page at http://www.staceybrownrandall.com/333

Have you ever wondered who your ideal referral sources are? In this episode, I explain the differences between upstream and downstream referrals and why understanding these two can significantly impact your business generation and relationship-building efforts. I will also share practical examples, including my own experiences, to illustrate how grasping this flow can enhance your referral strategy. Resources and links mentioned in this episode can be found on the show notes page at http://www.staceybrownrandall.com/332

Are you an introvert, extrovert, or maybe even an ambivert? Do you think your personality type impacts your ability to generate referrals? Tune in to discover insights that can help you leverage your unique personality to grow your business through referrals. Resources and links mentioned in this episode can be found on the show notes page at http://www.staceybrownrandall.com/331

It's time for another Q&A episode! Join me as I dive into some fantastic questions from listeners like you about making time for referrals and creating meaningful connections. I address how you can be authentic and transparent without feeling pushy or salesy. It's possible to receive referrals while staying true to your values, and I share strategies that can help you achieve that balance. Resources and links mentioned in this episode can be found on the show notes page at http://www.staceybrownrandall.com/330

As we enter the last quarter of the year, it's important to take a methodical approach to managing and generating referrals. This period can often be stressful due to looming deadlines and the pressure to finish strong. In this episode, I will calmly and methodically explain how to prepare for referrals over the next 90 days. We will focus on preparation in October, taking action in November, and planning for the next year in December. No stress, just strategy! Resources and links mentioned in this episode can be found on the show notes page at http://www.staceybrownrandall.com/329

Have you ever watched the Netflix show The Home Edit? Whether you're a fan or not, I promise this episode will be fun and valuable as we dive into how you can apply their organizing principles to your referral process. Similar to the KonMari method, we will use The Home Edit's four-step process: Edit, Categorize, Contain, and Maintain to create a more efficient and effective referral strategy for your business. Resources and links mentioned in this episode can be found on the show notes page at http://www.staceybrownrandall.com/328

I believe that the right boundaries can give you the freedom to thrive in your business. But what does that really mean? Freedom doesn't necessarily mean lounging on a beach all day; it's more about feeling in control and energized by your work while still having time for family and personal projects. Tune in to learn how I simplified my offerings to create more freedom and energy in my work and how you can do the same! Resources and links mentioned in this episode can be found on the show notes page at http://www.staceybrownrandall.com/327

Are you having trouble getting referrals despite your best efforts? You're not alone! If you've ever wondered, "I'm doing everything right, so why aren't I getting referrals?" then this episode is for you. I'll explain the 5 key reasons why your referral efforts might not be giving you the results you want. Resources and links mentioned in this episode can be found on the show notes page at http://www.staceybrownrandall.com/326  

Feeling overwhelmed and in need of a reset as we head into the final months of the year? Join me on a journey to declutter the mind and reset for success. Get ready to tackle the rest of the year with a clear plan of action. Tune in for tips on how to reset, refocus, and get back on track in both business and life. Resources and links mentioned in this episode can be found on the show notes page at http://www.staceybrownrandall.com/325

Ever heard the stat that 91% of customers say they'd give referrals, but only 11% of salespeople ask for referrals? Survey results can be misleading when it comes to generating referrals. Find out why clients may not refer just because they say they would if asked. It's all about the context and circumstances. Let's break it down and uncover the real story behind these numbers. Resources and links mentioned in this episode can be found on the show notes page at http://www.staceybrownrandall.com/324

Are you craving predictability in your business? In this episode, we are diving into the topic of predictability in business and how it relates to leads, clients, and cash flow. We explore the key actions and mindset shifts needed to control predictability in your business and referrals. From nurturing referral sources to executing a repeatable client experience, we've got you covered! Resources and links mentioned in this episode can be found on the show notes page at http://www.staceybrownrandall.com/323

Phil Crowley is an attorney and a second-year member of my coaching program, Building a Referable Business. Hear firsthand from Phil about his experience in BRB and how he transformed his business by implementing systematic and regular referral strategies. Phil shares his journey of increasing his referrals by 300% in just 7 months using the strategies and principles from the program. If you are looking to boost your referrals and learn from real success stories, this episode is a must-listen! Resources and links mentioned in this episode can be found on the show notes page at http://www.staceybrownrandall.com/322

Are you ready to supercharge your referral strategy? In this episode, we'll build on last week's topic and discuss the factors that can impact how quickly you receive referrals. We explore the role of mindset, network connections, and identifying key referrers in maximizing your referral potential. Tune in to gain valuable insights on building a referable business through purposeful referral generation strategies. Resources and links mentioned in this episode can be found on the show notes page at http://www.staceybrownrandall.com/321

Are you planting referral seeds but unsure of when they'll sprout? In this Q&A episode, I answer a listener's question about the timeline for referral seeds to bear fruit. I discuss the importance of planting referral seeds with the right people, building relationships, and managing expectations. Know that referrals are a powerful way to grow your business, and with a strategic approach, you will see significant results. Resources and links mentioned in this episode can be found on the show notes page at http://www.staceybrownrandall.com/320  

We just wrapped up an amazing summer series on the podcast where business owners shared how they solved pressing problems outside of their zone of genius. Check out my reflections in this episode. If you missed any of the episodes in this series, I highly recommend going back and listening to them. You can start at episode 312 and work through each episode to gain valuable insights from these successful business owners. Resources and links mentioned in this episode can be found on the show notes page at http://www.staceybrownrandall.com/319

Ever dreamt of living in two countries while running your business? Join us for the final episode of our summer series where you'll hear about my next guest doing just that! From setting boundaries to embracing digital nomadism, Sheila M. Wilkinson shares valuable insights on running a business from two countries. Tune in to discover how Sheila navigates entrepreneurship across continents and find inspiration for your own business journey. Resources and links mentioned in this episode can be found on the show notes page at http://www.staceybrownrandall.com/318

In this episode, business owner Mike Kim shares how he solved the problem of needing to hire virtual help in his business. He explains how he knew it was time to bring someone on board and the exact steps he took to make that decision. Mike's insights offer encouragement and practical advice for those facing similar challenges. Listen to how Mike identified what tasks to outsource and how he successfully integrated virtual help into his workflow so he could focus on revenue-generating activities to grow his business. Resources and links mentioned in this episode can be found on the show notes page at http://www.staceybrownrandall.com/317