Scaling to Freedom Podcast

Do you want to see a significant increase in your email engagement and sales? Are you tired of struggling with impersonal and ineffective email marketing? Look no further. Our guest, Abbi Perets, will be sharing the solution to achieving personalized and authentic email sequences that will lead to a boost in your desired outcome. Say goodbye to cookie-cutter emails and hello to genuine connections with your audience. By implementing Abbi's techniques, you'll see a transformation in your email marketing strategy that will result in higher engagement and ultimately, increased revenue. Don't miss out on this opportunity to take your email marketing to the next level.In this episode, you will be able to:Master the techniques of designing result-oriented email sequences and funnels for your marketing objectives.Identify the crucial role of personalization and authenticity in creating engaging email communications.Unravel the secrets of audience segmentation for targeted and powerful email campaigns.Emphasize the importance of strategic planning and preparation when launching email sequences.Obtain valuable knowledge on leveraging data to analyze and optimize your email marketing efforts.Resources: Where to find AbbiApply to work with us! Free Ads Mini-Course Free Live Launch Ads Return CalculatorInstagramWebsite

Ever felt overwhelmed with trying to balance motherhood and entrepreneurship? As a single mom and business owner, I've had to let go of certain habits that were hindering my growth in both these roles. One of these was the fear of firing clients who simply didn't align with my vision, causing unnecessary stress. Sharing personal stories and experiences, I take you through my journey, discussing how giving up such habits has brought peace and consistency in my professional and personal life.Parenthood brings a dramatic shift in priorities, especially for single moms. I've learned to delegate tasks better, let go of people-pleasing behaviors, and most importantly, I've learned to stop sweating the small stuff. The realization that my daughter's well-being is paramount has helped me deal with business-related stressors more effectively. I also share some invaluable feedback I've received along my journey and invite seven-figure coaches seeking ad management to join my agency. Brace yourself for an eye-opening discussion that might inspire you to reassess and transform your own life.Resources: Apply to work with us! Free Ads Mini-Course Free Live Launch Ads Return CalculatorInstagramWebsite

Unleash the secret sauce behind successful online coaching business launches. Picture this: you've got an amazing program or product ready to launch - but do you have the optimum presentation, pitch-perfect messaging, the ideal price point, and unparalleled levels of support to guarantee its success? Brace yourself to explore the five core components of a rock-solid launch in our latest podcast episode.Learn from the industry's best about the tested offer, the power of time-tested messaging, building a robust launch list, launching within a clear timeline, and why a dependable launch team is your golden ticket to success. Shift gears and fine-tune your launch strategy with insights on using feedback to pivot mid-launch, engaging in crucial conversations, and how seemingly small adjustments can create a significant impact. Ascertain the potency of narratives, use ads to collect data efficiently, and understand why a smooth back-end sales process is the backbone of your launch. Discover how nurturing leads before the launch can add to your success story.This episode is your ultimate guide to making your next launch a resounding success - so tune in and gear up for an insightful journey into the realm of successful launches.Resources: Apply to work with us! Free Ads Mini-Course Free Live Launch Ads Return CalculatorInstagramWebsite

Stepping into the arena of motherhood and entrepreneurship, I thought I had it all figured out. But then, reality hit me like a ton of bricks. The demands of both roles collided, leaving me exhausted and overwhelmed. Little did I know, the key to survival was hidden in unexpected places. Join me as I unveil the surprising twist that transformed my journey, and discover the powerful secret that changed everything. Will I find the balance and success I so desperately seek? Stay tuned to find out.In this episode, you will be able to:Unravel the art of balancing motherhood and entrepreneurship without compromising any side.Delve into the beneficial lessons drawn from a year of simultaneously running a business and a household.Fathom the imperative role played by patience and community backing during the life-altering transition to motherhood and entrepreneurship.Understand the importance of strategic planning and system creation in successfully juggling business and motherhood.Perceive the power of harnessing your innate abilities and determining an efficient modus operandi for parenthood and entrepreneurship. List 3:Organization and systems are everything when it comes to managing both motherhood and entrepreneurship. By creating routines and implementing effective systems, I've been able to free up mental capacity and focus on what truly matters. - Christina BernhardLessons from a seasoned entrepreneur's first yearChristina's first year as a mother and entrepreneur was a learning curve that offered various crucial lessons. The most significant position she learned revolved around the significance of extended support and seeking help when required. As an entrepreneur and a mother, it is beneficial to understand the importance of having proper support systems in place for different stages of early motherhood.The resources mentioned in this episode are:Check out previous episodes on maternity leave and balancing motherhood and entrepreneurship on the Scaling to Freedom podcast.Consider using a meal service to save time and energy on cooking and meal preparation.Create a system for organizing household tasks and chores to free up mental capacity for your business.Explore the option of hiring support, such as childcare or cleaning services, to alleviate some of the workload.Prioritize self-care and personal time to recharge and maintain balance between motherhood and entrepreneurship.Consider implementing a morning routine to start the day on a positive and productive note.Explore the possibility of outsourcing certain tasks in your business to save time and focus on higher-value activities.Invest in tools and resources that can streamline your business processes and increase efficiency.Set boundaries and communicate your needs to clients and team members to ensure a healthy work-life balance.Stay true to your own unique experience and needs as a mother and business owner, rather than comparing yourself to others.Trust yourself and your instincts when making decisions for both your business and motherhood journey.Reflect and learn from your experiences to make adjustments and improvements for future endeavors.

Do you want to boost your online coaching business's return on investment in 2023? Are you looking for a way to maximize your advertising efforts and achieve greater results? Well, I have the solution you've been searching for. I will show you how to enhance your advertising strategies and generate increased profits for your small business in the online coaching space. Get ready to unlock the potential of your business and enjoy a higher return in the coming year.In this episode, I unveil the ultimate 2023 ad return secret, exposing the irony of weak messaging in the online coaching space and share my goal of helping businesses achieve a strong return on investment through strategic marketing efforts. You will:Discover the strategy to guarantee the accuracy of your advertising data.Understand the tenets of compelling marketing narratives and effective targeting.Grasp advanced methodologies to broaden your outreach and optimize performance.Tap into improving your product offerings and utilizing market research to elevate sales.Keep pace with crucial innovations and trends in the industry.

If you're feeling frustrated and overwhelmed by the lack of results from your advertising efforts, then you are not alone! Many online coaches and course creators find themselves confused about which ads to run and how to measure their success. They may be spending hours creating and launching campaigns, only to see minimal engagement and little return on investment. Instead of attracting their ideal clients and growing their business, they are left feeling discouraged and unsure of how to move forward. Stay tuned to discover the truth and how you can utilize data and metrics to make informed decisions about your ads.Uncover the secrets to making advertising a viable investment for your coaching business.Learn how to strategically calculate your CPA for effective client acquisition.Gain insights into the power of sales conversion rates and their influence on the cost-effectiveness of ads.Explore the art of utilizing metrics and data for informed decision-making in the world of advertising.Discover why crunching numbers and ROAS calculations are non-negotiable tools in achieving bigger profits.

Discover the pros and cons of hosting paid webinars to grow your business. Learn how paid webinars can offset ad costs, attract committed leads, and increase perceived value, but also consider the drawbacks of fewer leads and higher expectations. Stay tuned to find out about a case study of a successful event with guest speakers that generated significant revenue, leaving you wondering how it all unfolded.Understand the potential benefits and drawbacks of conducting paid webinars.Discover ways to neutralize advertising expenses through profitable webinars.Comprehend how to drive engaged participants to your paid webinars, ensuring a dedicated following.Explore the possibility of hybrid events as a compelling alternative to traditional paid webinars.Delve into a case study showcasing the success of a blended event featuring guest speakers.Resources: Apply to work with us! Free Ads Mini-Course Free Live Launch Ads Return CalculatorInstagramWebsite

Are you ready to run ads? In this episode, we uncover the green flags that determine your ad readiness. But be warned, if you're not making sales and your messaging isn't on point, you might find yourself stuck in a never-ending cycle of ad frustration. By nailing the messaging, understanding the time it takes for ads to be effective, and having the financial capacity to invest consistently, you can achieve better results with their ad campaigns.Here's a closer look at what I discuss in this episode:The significance of implementing proven strategies for creating engaging offers.The pivotal role of crafting powerful ad narratives in boosting your campaign's effectiveness.The realistic expectations in ad execution to better manage outcomes and course corrections.The consistent investment strategy as the cornerstone to lead generation.The importance of an adaptable back-end infrastructure to manage the influx of increased traffic seamlessly.Resources: Apply to work with us! Free Ads Mini-Course Free Live Launch Ads Return CalculatorInstagramWebsite

On this episode of the Scaling to Freedom podcast, I delve into the consequences of pausing ads and how it can disrupt the algorithm's performance. But what happens when the top-of-funnel leads slow down and organic growth is hindered? Find out in this episode, where I reveal the truth about pausing ads. In this episode I talk about...The three main things that happen when you pause your ads and how the algorithm works.Why it's important to keep your top of funnel going if you want to scale your business.The three main categories of why you should pause ads and what to do after.The importance of approaching ads with an abundant committed mindset rather than scarcity.Resources: Apply to work with us! Free Ads Mini-Course Free Live Launch Ads Return CalculatorInstagramWebsite

In this episode of the Scaling to Freedom podcast, I reveal why ads often fail for some coaches. From understanding the right messaging to optimizing your sales process and offer, I'll unravel the formula for ad success. There is a proven strategy that can help you increase your ad success and achieve a positive ROI.In this episode you will learn...Why the lead cost and the conversion rate have to balance with the offer price.The main reasons why ads aren't working.The variables within your offer that may be preventing purchasing.Understand the necessity of determining your aimed ROI to facilitate intelligent ad spending decisions.The importance of knowing your numbers.Resources: Apply to work with us! Free Ads Mini-Course Free Live Launch Ads Return Calculator (ROAS)InstagramWebsite

When trying to scale their business, coaches sometimes fall prey to certain misconceptions, especially about digital marketing strategies. One such misconception involves the role of ads, which some mistakenly regard as a miracle solution that can replace organic marketing completely. However, in reality, it's not an either-or situation. Ads and organic marketing efforts should work in unison, complementing each other to create a robust and effective marketing strategy to reach the target audience.In this episode, I will be sharing what I learned in my first 100 sales calls, allowing you to understand ads and potentially be validated in some of your struggles.In this episode, I talk about:The 4 common misconceptions surrounding ads use in online coaching businesses.The normalcy of income fluctuations within the coaching industry.The challenges with realities on social media.The significance of a solid sales process for successful ad campaigns.The necessity for knowing your metrics in order to scale your business.Resources: Apply to work with us! Free Ads Mini-Course Free Live Launch Ads Return CalculatorInstagramWebsite

Show notes (approximately 300+ words): Do you want to establish a reputable coaching business without resorting to shady bro marketing tactics? In this article, I'll share the key to building trust and a strong reputation in your coaching business. You'll learn how to connect with potential clients authentically and create a positive reputation through ethical marketing practices. By implementing these strategies, you'll be able to establish a thriving coaching business without sacrificing your integrity. Say goodbye to bro marketing and hello to a reputable coaching business that attracts loyal clients who value your expertise and authenticity.Here's a closer look at what I discuss in this episode:Discover the importance of steering clear of bro-marketing tactics to create a genuinely sustainable coaching business.Learn why honesty and transparency are vital for building trust in your marketing efforts.Understand the power of knowing your ideal client and program for creating a solid reputation in the coaching industry.Explore how considering your audience as your best friend leads to more effective communication and improved results.Master the art of achieving success in coaching without relying on manipulation or unethical techniques.Resources: Apply to work with us! Free Ads Mini-Course Free Live Launch Ads Return CalculatorInstagramWebsite

Scaling your group coaching program doesn't have to mean sacrificing quality! In this episode, I share five powerful ways to increase your capacity without burning out. But wait... what should you do if you've already overcommitted and feel like you're drowning? Tune in to find out.In this episode, you will be able to:Discover innovative techniques to expand your group coaching programs without losing quality.Uncover the benefits of rolling enrollment in generating consistent leads and sales.Learn the importance of hiring professional coaches to avoid burnout in group coaching calls.Find out how to manage multiple cohorts effectively without compromising the program's quality.Learn how effective ad management can elevate the impact of seven-figure coaches.Resources: Apply to work with us! Free Ads Mini-Course Free Live Launch Ads Return CalculatorInstagramWebsite

Do you want to see a significant increase in your email engagement and sales? Are you tired of struggling with impersonal and ineffective email marketing? Look no further. Our guest, Abbi Perets, will be sharing the solution to achieving personalized and authentic email sequences that will lead to a boost in your desired outcome. Say goodbye to cookie-cutter emails and hello to genuine connections with your audience. By implementing Abbi's techniques, you'll see a transformation in your email marketing strategy that will result in higher engagement and ultimately, increased revenue. Don't miss out on this opportunity to take your email marketing to the next level.In this episode, you will be able to:Master the techniques of designing result-oriented email sequences and funnels for your marketing objectives.Identify the crucial role of personalization and authenticity in creating engaging email communications.Unravel the secrets of audience segmentation for targeted and powerful email campaigns.Emphasize the importance of strategic planning and preparation when launching email sequences.Obtain valuable knowledge on leveraging data to analyze and optimize your email marketing efforts.Resources: Where to find AbbiApply to work with us! Free Ads Mini-Course Free Live Launch Ads Return CalculatorInstagramWebsite

If you're feeling overwhelmed and burnt out trying to balance work and single parenthood, constantly struggling with time management, then you are not alone!As a single mom entrepreneur, I share the juggling act of running an agency and raising an eight-month-old daughter. But just as I get into the swing of things, the workload at the agency picks up, employee changes happen, all while adapting to the constant changes of the first year milestones.In this episode, I talk about what has worked for me to succeed both in my business and in parenthood, while still maintaining my sanity. Find out in this episode of Scaling to Freedom.Here's a closer look at what I discuss in this episode: Master time-management techniques specially tailored for single-parent entrepreneurs.Uncover the power of delegation and modern conveniences to maximize your time.Strategically structure your workdays, leveraging nap times to enhance productivity.Establish routines and organize your space to alleviate stress and maintain focus.Discover harmony between parenting and entrepreneurship for lasting success.Resources: Apply to work with us! Free Ads Mini-Course Free Live Launch Ads Return CalculatorInstagramWebsite

If you're feeling frustrated and overwhelmed by your ad targeting efforts, constantly tweaking your messaging and targeting but still not attracting quality leads that convert, then you are not alone! A common misconception is that if there's no lead conversion from your Facebook ads it's because of the targeting, or algorithm but what if I told you that's rarely the case?In today's episode, I am going to discuss 5 ways to easily improve your lead quality - that doesn't involve your ad targeting - to get better conversion. Stay tuned!Here's a closer look at what I discuss in this episode: Unlock the power of clear ad messaging in attracting focused traffic.Understand the critical role a vast lead pool plays in maximizing sales outcomes.Embrace a polarizing ad messaging approach to capture the attention of your desired customer base.Master the art of fine-tuning your offer to meet your ideal clients' unique demands.Differentiate your offer through innovative content and structure to magnetize premium leads.Resources: Apply to work with us! Free Ads Mini-Course Free Live Launch Ads Return CalculatorInstagramWebsite

If you're feeling the overwhelming frustration of investing in expensive software and training programs for efficient scaling, only to see minimal results and stagnant growth, then you are not alone!Entrepreneurs who want to scale efficiently, have you been led astray by these common myths about the importance of having the right systems in place? Myth #1: Scaling is all about working harder, not smarter. Myth #2: Systems are just a luxury, not a necessity. Myth #3: Scaling too quickly will lead to burnout and failure. But fear not, Brooke Scott is here to bust these myths and reveal the truth about scaling efficiently. Today's episode features Brooke Scott, owner of Agency TwentyThree, who specializes in all things systems.Are you ready to learn the secrets to successful scaling?Stay tuned!Here's a closer look at what I discuss in this episode: Understand the crucial role effective systems play in fostering business growth.Uncover the rewards gained from refining systems designed to empower coaching businesses.Learn what pitfalls to avoid in the implementation of intricate business systems.Determine what should take precedence before choosing to delegate tasks that optimize your organization.Discern the importance of simplifying strategies to accelerate progress in the world of business.Resources: Where to find BrookeApply for Agency TwentyThree VIP DayApply for Agency TwentyThree System IntensiveApply to work with us! Free Ads Mini-Course Free Live Launch Ads Return CalculatorInstagramWebsite

Are you an entrepreneur looking to increase your revenues? Do you want to know how to maximize your sales funnels with evergreen webinars, downsells, and launching events? I'm here to provide you with the solution to unlock your full potential.The key to marketing success lies in establishing strong relationships with potential customers. By understanding the needs of their target audience, entrepreneurs can effectively tailor their marketing strategies, messaging, and product offerings accordinglyIn this episode of Scaling to Freedom, I share three successful funnel strategies to help ambitious coaches achieve the freedom and success they desire.Stay tuned!Here's a closer look at what I discuss in this episode: Master evergreen webinars to effortlessly book sales appointments and pinpoint your prospects' needs.Uncover the art of using upsells and downsells for continuous revenue growth after your product launch.Discover the power of live launching to generate buzz, enhance sales, and boost revenues.Delve into the world of testing and optimizing funnel strategies for peak efficacy and heightened conversions.Foster long-lasting customer relationships with strategic sales calls to secure enduring success.Resources: Apply to work with us! Free Ads Mini-Course Free Live Launch Ads Return CalculatorInstagramWebsite

If you have a membership as one of your offers in your product suite, you know selling an ongoing membership is so different from selling a group program, course or 1:1. With memberships, we need a constant flow of people coming in and as few people as possible dropping out. This week on the Scaling to Freedom Podcast, I share the strategies we see work the best in the agency for our clients with memberships. I talk about how we keep these memberships flowing with new members. A must-listen if you have a membership! In this episode, you will be able to:Elevate your membership business by applying reliable sales and retention strategies.Harness the power of quarterly live events to stimulate membership growth and engagement.Implement evergreen event advertising to optimize lead generation and list building.Enhance membership value by providing standalone content with captivating themed marketing approaches.Boost retention rates using market research, tiered offers, and customer loyalty schemes.

Have you been trying to increase business profits during uncertain times, but feel like no matter what you do, nothing seems to work? Stop wasting time on ineffective tactics and learn how to use bundles, flash sales, affiliate programs, and more to rapidly boost cash flow and achieve lasting success.In this episode, I share six quick cash injection ideas to up level a coaching business and achieve freedom, from bundles and flash sales to affiliate programs and no-brainer offers.Stay tuned!Here's a closer look at what I discuss in this episode: [00:00:01] Introduction - quick cash injection ideas that highlights the importance of having such ideas in times of low sales.[00:02:23] Bundles - bundling multiple smaller programs together to offer them at a discounted price. This simple idea helps to attract clients who may have been on the fence about your work.[00:03:07] Flash Sales - Flash sales work well because of their short time frame, and they are likely to attract people who have already decided to purchase from you. This idea is particularly useful for pre-filling program spots for the future.[00:04:33] Affiliate Programs - Creating your affiliate program is very profitable and can be a way to leverage other people's audiences. I explain that becoming an affiliate for other programs can also be a great way to make extra cash.[00:09:48] Quick No-Brainer Offer - putting together a container for a short-term sprint focused on providing a fast result. This idea can be a quick, easy cash injection for your business. Sprint group programs work well in this regard.Resources: Apply to work with us! Free Ads Mini-Course Free Live Launch Ads Return CalculatorInstagramWebsite

This week on the podcast we brought on a special guest, Mandy Emerson who is the founder of The Fierce Social Society to come on and break down the social media trends of 2023 so you can keep up with the newest changes and still generate sales from your Instagram despite how different things are now!We chatted about whether social media is still worth it, common mistakes, what to do about them and how to revive a dead account!You won't want to miss this episode

Tell me if this sounds familiar: ✔️People are signing up for your freebie or webinar✔️They're opening the emails✔️They're clicking the links❌But they're just not buyingIf this is your scenario, I understand the frustration. In my years of experience working on successful evergreen funnels and live launches, there is ONE way to find out for sure why this is happening.That's what I cover this week on the Scaling to Freedom podcast. I'm going to give you step-by-step directions on what to do in this scenario so you can find out why your offer isn't selling and what to do about it so you can get your business to the place of high ticket sales and growing impact. Here's a closer look at what I discuss in this episode: Why you're offers might not be sellingThe importance of feedback to improve your program/offerRecommendations on how to get good (or critical) market researchHow asking specific questions can help you find the right answers to your problemsResources: Grab Freebies HEREApply to work with us! Free Ads Mini-Course Free Live Launch Ads Return CalculatorInstagramWebsite

When I was ready to become a mother, a part of me feared what it would do to my business.Would I be able to keep working this hard? Would I lose love for it? Would I be able to juggle them both? Would I still have a business afterward?These fears certainly didn't stop me from becoming a mother, but they did make me extremely curious about what this experience was going to be like. And I'm so grateful to have conquered through the first 6 months - as a single mom entrepreneur.On the podcast this week, I shared my story of my experience over the past 6 months juggling both, handling postpartum, the things I loved and the things I struggled with. Tune into the Scaling to Freedom podcast to hear my experience.Here's a closer look at what I discuss in this episode: Fears about being a new mom as an entrepreneurThe ups and dowms of juggling a business and a new babyThe realities of postpartum and being a SMBCResources: Apply to work with us! Free Ads Mini-Course Free Live Launch Ads Return CalculatorInstagramWebsite

Sharing the behind the scenes reality of what it's like to have a successful coaching business, but this week we aren't just glamorizing the wins. We are chatting about the dark side. Because there's that, too. And if you're in it or have been, I want you to know that you're not alone. Tune into this week's episode on the Scaling to Freedom podcast to hear the reality of what ALL coaches go through at one time or another. Here's a closer look at what I discuss in this episode: The scary truth behind launching… and failingBeing a broke 6- and 7-figure coachWhen clients don't pay, and lawsuits are threatenedFeeling burnt out and wanting to burn it all downResources: Apply to work with us! Free Ads Mini-Course Free Live Launch Ads Return CalculatorInstagramWebsite

"I want to burn my business to the ground."I've heard this exact statement from many coaches. Coaches that have very glamorous Instagrams of high cash months and raving testimonials.The truth is, growth can be painful and if your business isn't ready for the high volume, it can be an absolute nightmare leading to intense burnout.This week on the Scaling to Freedom podcast I break down scaling vs. growing and what you need at minimum before ramping up the volume in your business with ads. Here's a closer look at what I discuss in this episode: The difference between growing vs. scalingThe importance of processes and systemsHow having a reliable team will make or break your businessThe importance of reviewing your product suiteResources: Apply to work with us! Free Ads Mini-Course Free Live Launch Ads Return CalculatorInstagramWebsite

When should you see a return on your ads? I don't think there is a more asked question

I have been in client services for almost a decade, when I started out in 2013 building websites as a freelancer. Over the years, there are so many mistakes I've seen clients make that make it almost impossible to serve them at the highest level.This isn't about being a good client to be fun and easy to work with. This is about getting the most out of your investments, making good decisions and heading towards your goals. There are ways that you might be blocking your team from their fullest potential and if you have big goals, this could be the death of them.This week on the podcast, I gather the top characteristics and behaviors from our BEST clients that get the HIGHEST return on their ads and listed them out on the podcast.If you have a team, and certainly if you invest in ads, this one is for you. Listen in to see what these clients have that give them the best results on their journey to 7 and multiple 7-figures. Quick hint: ALL of these clients make at least 7-figures a year, and there is a reason for that! Here's a closer look at what I discuss in this episode: 5 characteristics that all these coaches have in common to reach 7-figures a yearDefine “best clients” (highest ROAS) Best practices when working with an ads agency so you can reach the same resultsResources: Apply to work with us! Free Ads Mini-Course Free Live Launch Ads Return CalculatorInstagramWebsite

When I was pregnant, I tried to binge as much content as possible about maternity leaves for entrepreneurs.I'm pretty sure I finished in a single afternoon because there was so little of it.When you are an entrepreneur ready to take maternity leave, you don't get to just let your boss know you'll be out for x amount of weeks. There is a TON of planning and a million details to take care of.Before my maternity leave, I shared my plan on the podcast with the caveat that I hadn't carried it out yet. Well, now I have and this week on the Scaling to Freedom podcast I share a recap of how it went, insights, things I would do the same and things I would do differently.If you're an entrepreneur looking to have children in the future or are pregnant now, this one is for you

If you're a coach in this space, I'm sure you've seen your peers share their amazing results with big numbers after their launches. Curious what these successful launches have that make them so successful? I've been a part of A LOT

The Scaling to Freedom Podcast is back! 2022 was a year of growth, change, and new journeys. After a much needed maternity leave, we are back better than ever and ready to share with YOU everything business growth related.In today's quick episode I discuss some major changes we are making to the podcast, including really zooming in on those 6- and 7-figure female entrepreneurs and coaches. This podcast can help anyone who needs the information, but we are really going to focus on how ads help this group specifically. This year we are also going to focus more on the BTS of our business, what exactly we do, and how this will help YOU reach your goals effectively. Stay tuned for 2023… It's going to be a big year!Here's a closer look at what I discuss in this episode: What is happening in in business and my life as of nowWhat to expect from the podcast in 2023An inside look at what our agency does for our clientsClarifying what this podcast is about and who it's forResources: Apply to work with us! Free Ads Mini-Course Free Live Launch Ads Return CalculatorInstagramWebsite

We've almost reached the end of 2022! How wild, right? This time of year raises the question… Should you continue to run FB ads during the holiday season? There is no right or wrong answer to this, but in today's episodes I'm going to explain an idea of what to expect with your ads in Q4. I will also be talking about whether you should run your ads during the holidays, what I don't recommend for coaches during this time, and how to manage your ads during the holiday season. Stay tuned!Here's a closer look at what I discuss in this episode: Should you run ads during the holidays What I don't recommend for coaches in Q4 How to manage your ads during the holidays An idea of what to expect from your ads during this timeResources: Apply to work with us! Free Ads Mini-Course Free Live Launch Ads Return CalculatorInstagramWebsite

Becoming a business owner has been one of the most rewarding, and humbling, experiences I have ever had. I was able to grow a successful ads agency, help an array of business owners and coaches, and build a life of freedom. On the other hand, it brought up every feeling imaginable and made me confront the deepest parts of myself. As rewarding as the freedom is, entrepreneurship is hard, which is why many people fail. But if you're able to overcome those challenges you discover an inner strength that sparks so much power it becomes addicting. In today's episode I'm going to discuss one of my favorite topics: how to deal with the roller coaster of emotions that arise with entrepreneurship. I go into what makes being an entrepreneur so hard, and how it has nothing to do with the journey. I will then talk about why discomfort is actually a good thing, and how I overcame my fear in my business. Finally, I talk about how hitting milestones don't make things easier and what they actually do. Stay tuned!Here's a closer look at what I discuss in this episode: What makes entrepreneurship so hard, and how it has nothing to do with the journeyHow I become unafraid of being a better business ownerWhy discomfort in your business is actually a GOOD thingHow hitting milestones doesn't actually make things easierResources: Apply to work with us! Free Ads Mini-Course Free Live Launch Ads Return CalculatorInstagramWebsite

Gaining success in your business has been the long asked question for entreprepreneurs. But, at what cost to you - or your offers? It is a common misconception that if a launch doesn't go the way you planned you should just discount it and chock it up as a loss. I'm here to tell you there IS a way to make your offer more valuable without any discounts (or definitely a lot less!).In today's episode I'm going to talk about the difference between what an offer is and what a product is. This is commonly used interchangeably when in fact they are two different things. I will then go over 5 ways to increase your offer without discounting your services or offers. Finally, I will go over how to know what changes to make in order to get the most success. Stay tuned!Here's a closer look at what I discuss in this episode: The difference between your offer and your productThe 5 ways to increase your offer valueHow to know what changes to makeResources: Apply to work with us! Free Ads Mini-Course Free Live Launch Ads Return CalculatorInstagramWebsite

If you've been in the online business space for any amount of time, I'm sure you've heard all about the “hustle culture.” It's “make 10K in a day with my program” or “the more you put in, the more you'll get out!” and “create freedom today with xyz…” but at what cost? I've done both hustling and slowing down and, not that there's anything wrong with that life, have found by slowing down in my business and being more intentional with my time I'm able to not only have a more successful business but TRUE freedom in my life. In today's episode I talk about 5 things I noticed once I slowed down my business growth. I talk about the benefits it had on my personal/social life, which ultimately allowed me to become a mom; I talk about having the time to create fool-proof SOPs and trainings for my team in order to have a more functional business; and I also talk about how staying present allowed me to propel my business forward by taking the time to review all aspects of my business. Listen in!Here's a closer look at what I discuss in this episode: Five patterns I noticed when I slowed my business down intentionallyHaving the time to make fool proof trainings for my business and teamHow I was able to create a better work-life balanceHow being more present in my business made me fall in love with it all over againResources: Apply to work with us! Free Ads Mini-Course Free Live Launch Ads Return CalculatorInstagramWebsite

Every business owner's goal is to have low expenses and high profits, right? Well, after evaluating my business, I was able to cut my busines expenses in HALF. And the best part? Profits increased, systems became more streamlined, and I was able to focus more on increasing client experience! In today's episode I talk about how I was able to cut my business expenses in half by reevaluating unnecessary expenses and subscriptions, switching from using independent contractors to in-house employees, and creating SOPs and video trainings for every system in the agency. Stay tuned!Here's a closer look at what I discuss in this episode: How evaluating my subscriptions to cut back costsThe importance of team performance and switching to in-house employeesCreating streamlined trainings and SOPs to cut back on training timesResources: Apply to work with us! Free Ads Mini-Course Free Live Launch Ads Return CalculatorInstagramWebsite

Over the years I have seen FB ads change drastically. From IOS 14 tracking interruptions to a more saturated market to changing the name from “Facebook” to Meta. But one thing is the same – in order to be successful in ads you MUST be aware of the trends. In today's episode, I talk about some of the trends I have seen in 2022 and what I predict will continue to excel in the next year. I talk about some strategies you can use in your business and ads to make them more successful; and finally, I discuss how having a strong organic marketing strategy is fundamental for a successful ads campaign. Here's a closer look at what I discuss in this episode: Ad creatives that are doing best in 2022 Organic, native ads vs. specifically curated adsThe power of Reels and short videos Having strong fundamental marketing and how it creates more successful adsResources: Apply to work with us! Free Ads Mini-Course Free Live Launch Ads Return CalculatorInstagramWebsite

Whether you're new to investing in ads or have years of experience, the truth is investing takes serious strategy and commitment; the difference, however, between those who have experience investing from those who haven't can be monumental. Having worked with both, but now focusing on high-revenue coaches, I have seen what it's like from all perspectives. What I talk about in today's episode are some of the key differences between the way 7-figure coaches may invest in Facebook ads compared to newer coaches. I will then talk about the behavior differences between the two and how it also affects their success. And finally, I talk about ways to prevent any bad experiences you may face when doing it for your own business. Stay tuned!Here's a closer look at what I discuss in this episode: How newer coaches invest in ads and why it DOESN'T workHow experienced coaches invest in ads and why it DOES worksThe behavior differences between different experience levelsHow to prevent a bad ad experience in your businessResources: Apply to work with us! Free Ads Mini-Course Free Live Launch Ads Return CalculatorInstagramWebsite

One of the most common questions I get about ads is whether or not they're worth it. No matter what you do or where you're at in your business, you're going to inevitably need to invest at some point to scale. It may be intimidating at first, but ultimately investing (dare I say) will always give you some sort of return on investment – even if it's not the way you pictured it.In today's episode, we're going to take a deeper look at business investments and why they are so crucial. I offer a different perspective on investments and discuss why monetary returns aren't always the best kind of returns to get. Listen in for more!Here's a closer look at what I discuss in this episode: Why you shouldn't fear investments in your businessA different way for you to look at investingHow investments always pay off – just in different kinds of ROIWhy monetary returns aren't always the best kind of returnsResources: Apply to work with us! Free Ads Mini-Course Free Live Launch Ads Return CalculatorInstagramWebsite

Over the past two years there have been more changes to running ads than the entire time I've worked with them. Before, running ads was pretty simple… Fast forward to now and we've got different attribution times, higher costs per leads, more competition, the list goes on. This is not to say ads aren't beneficial - if you have the right funnels in play. This just means it requires more skill building to keep up with the ever-changing industry in order to stay efficient and cost-effective.In today's episode talk about how ads have changed over time and why it's so important to be up to date with these changes. In order to keep up with the changes, I then talk about why you or your ads manager should be constantly skill building, and some of my favorite resources for you to build your skills. Tune in!Here's a closer look at what I discuss in this episode:  How ads have changed and the importance of knowing these changes What you or your ads manager should be doing for skill building Some of my favorite resources for skill building Resources: Apply to work with us! Free Ads Mini-Course Free Live Launch Ads Return CalculatorInstagramWebsite

This week's episode is a special one – I will be giving you a life update on what's been going on and (if you didn't know) my pregnancy journey! This is a special episode for me because I am only a couple weeks away from my due date and I am so excited for what's coming next. In this episode, I will be talking about my pregnancy – from beginning to end – and becoming a SMBC. I get vulnerable with my story of becoming a single mom by choice and the reason I decided to go on this journey. Finally, I talk about maternity leave while running a business and the next steps for my life. Stay tuned!Here's a closer look at what I discuss in this episode: A deeper into my life right now Updates on my pregnancy  Becoming a SMBC (single mom by choice) What I'm doing to prepare for maternity leave and what that means for the businessResources: Apply to work with us! Free Ads Mini-Course Free Live Launch Ads Return CalculatorInstagramWebsite

Nobody tells you that when you start your own business it's not always sunshine and rainbows - in fact, you have to face more problems when scaling your business. When running ads, there's no exception. The biggest misconception I hear in this industry is that investing in ads is the “secret” to scaling your business quickly. The problem is, if your business isn't READY to invest in ads, you're going to face more problems than benefits.In this week's episode, I talk about common nightmare problems that sometimes arise while running ads and how to avoid them in your business. Some of these include: investing in ads too early and wasting your money, having unrealistic expectations for ads, and what to do if your account gets disabled. Stay tuned!Here's a closer look at what I discuss in this episode:  How to make sure you're not wasting your money What to do if your account gets disabled How to avoid these problems in your businessResources: Apply to work with us! Free Ads Mini-Course Free Live Launch Ads Return CalculatorInstagramWebsite

Having an agency run your ads can be one of the most advantageous investments, along with being a great way to scale your business. The problem is, sometimes reality is convoluted by unrealistic expectations. An agency is there to help you with that specific part of your business, but that doesn't mean they are qualified to run every aspect of your marketing. In today's helpful, I will talk about the role of an ads agency and some of the basic functions you should expect/not expect from them. I will also cover the difference between an agency and an ads manager, as this is often misunderstood. Finally, I will take a look at some boundaries to expect when working with an agency so they can focus on what they're best at – helping you scale your business!Here's a closer look at what I discuss in this episode:  What to expect and NOT to expect when working with an agency Typical boundaries when working with an ads agency The basics that you will get from an ads manager/agency The difference between an ads manager and an ads agencyResources: Apply to work with us! Free Ads Mini-Course Free Live Launch Ads Return CalculatorInstagramWebsite

Ads can be one of the most powerful tools for your business, when done the right way. But how do you know they're actually working? Whether you're working with an agency or doing them yourself, it's important to understand all the different dynamics of ads in your business. In today's episode, I will talk about specific numbers to look for while running ads and what to do with those numbers. I'm also going to talk about purchase cycles, what they are, and how to calculate them to have successful launches. Finally, I will discuss the importance of using all this data to see if running ads is a good investment for your business. Stay tuned!Here's a closer look at what I discuss in this episode: What numbers you need to know and what to do with themWhat you need to do for each metric that's lowUnderstanding and calculating your purchase cycleThe importance of using data when investing in adsResources: Apply to work with us! Free Ads Mini-Course Free Live Launch Ads Return CalculatorInstagramWebsite

Have you been considering starting ads for your business recently, but not sure whether the investment is worth it? Then you're in the right place! Starting ads can be intimidating if you don't know where to start or what to look for. Running an ads agency over the last few years and working with all sorts of clients has taught me that ads can grow your business to six, and even, seven-figures, but that doesn't mean they are for everyone.In today's episode, I'm going to talk about what to consider before starting ads for your business, common metrics you need to know when you're running ads to make sure they are successful, and what to do if you get an ROI - or not.Here's a closer look at what I discuss in this episode: What to consider before starting adsWhich metrics you need to knowHow those metrics will tell you if ads are a good idea for youROIs: what to do if you do get a return, or don'tResources: Apply to work with us! Free Ads Mini-Course Free Live Launch Ads Return CalculatorInstagramWebsite

Launching can be both the most exciting and stressful feeling: Is it going to perform well? Will I have a successful launch? How many people will sign up? Now, imagine waking up and realizing your launch just hit a QUARTER MILLION in revenue. Sounds nice, right? In today's episode, I talk about how one of my client's did just that - hitting $700k in revenue for one of her launches! Leading up to this launch, though, was a lot of prep work and audience building to make sure it was as successful as possible. I'm going to talk about the framework used for this specific launch, the different freebies we used to build a solid list of leads ready to purchase, and overall expenses leading up to this launch. Finally, I will go over any lessons and tips I have to help you replicate these results for your coaching business as well. Tune in!Here's a closer look at what I discuss in this episode:  Framework of a $700k launch Overall expenses leading up to launch Different Freebies to build lead lists Lessons and tips from me to replicate these resultsResources: Apply to work with us! Free Ads Mini-Course Free Live Launch Ads Return CalculatorInstagramWebsite

One of the biggest questions I get is “what should my cost per leads be for my Facebook ads?” And the simple answer is: there is no right answer. Every campaign is a little different and, truthfully, there are metrics that can be more important. By understanding the different metrics to pay attention to you will find that sometimes when your cost/lead seems high it can actually be a good thing.In today's episode, I talk about what your cost/leads actually means and what I recommend doing to track them, including where to find my free ROAS freebie to help you get started. I will then go over what I see an average cost/lead is, depending on your industry, and why it's not the only metric to pay attention to. Finally, I will give you some ways to lower your cost/lead if you feel it is too high.Here's a closer look at what I discuss in this episode: Understanding what cost/lead isCommon cost/leads for adsDifferent metrics you should pay attention toWays to lower cost/leadResources: ROAS FreebieApply to work with us! Free Ads Mini-Course Free Live Launch Ads Return CalculatorInstagramWebsite

As business owners, we've all been told having multiple streams of income is how we scale to six- or seven-figure businesses, but with so many options out there, how do you know which is the right one? After working with a wide variety of clients over the years, and trying different structures myself, I've learned there is no such thing as a one-size-fits-all, and to focus on the structure that will be most profitable to you.Tune in to today's episode to learn more about different passive income structures- including evergreen courses, group programs, and memberships - and how they can scale your business.Here's a closer look at what I discuss in this episode: Breaking down the most common streams of income from my coaching clients How much success I've seen with each income stream What it takes to make each income stream work Address the question: Do you really need them all?How to choose the best fitting product suite for profit and balance Resources: ROAS FreebieApply to work with us! Free Ads Mini-Course Free Live Launch Ads Return CalculatorInstagramWebsite