STANDOUT on LinkedIn

On this episode, Colleen is joined by Wes Michael, President, and Pam Cusick, Senior Vice President of Rare Patient Voice. Rare Patient Voice helps patients and caregivers voice their opinions through surveys and interviews to improve medical products and services. With Intero Advisory, Wes and Pam began their LinkedIn training in 2018. They have had tremendous success using LinkedIn for their branding, sales funnel, and organic growth. 0:53 Introducing Wes and Pam 3:55 Starting Rare Patient Voice 6:41 Using LinkedIn in the beginning 8:30 LinkedIn coaching since 2018 13:06 Being the face and leader of the organization 16:50 Virtual events during COVID 18:50 LinkedIn versions 20:50 Patient advocacy 21:20 Expanding business overseas 24:30 Time dedicated to LinkedIn 31:55 Get connected 34:51 Outro Rare Patient Voice https://rarepatientvoice.com/ https://www.linkedin.com/company/rare-patient-voice/ https://www.facebook.com/rarepatientvoice https://www.instagram.com/rarepatientvoice/ https://www.youtube.com/rare-patient-voice/ Pam Cusick https://www.linkedin.com/in/pamcusick/ pam.cusick@rarepatientvoice.com Wes Michael https://www.linkedin.com/in/wes-michael-7a17334/ Twitter @wesmichael wes.michael@rarepatientvoice.com Intero Advisory Founder and CEO Colleen McKenna https://www.interoadvisory.com https://www.linkedin.com/company/interoadvisory/ https://www.linkedin.com/in/colleenmckenna/ Instagram @interoadvisory

Chris McDonell is the President and CEO of McDonell Consulting Group/Sandler Training, a global sales training and consulting firm. Using the “Sandler system,” Chris trains and develops leaders and salespeople so they can excel in their careers. Additionally, he helps organizations avoid hiring mistakes. Colleen and Chris discuss turnover, digital fluency, recruiting pitfalls, marketing content, and the evolving buying process. 0:00 Intro 1:10 Chris's background 2:00 Focus of leaders 7:15 Cost of turnover 7:48 Recruiting pitfalls— job posting, behavioral interviewing, biases 12:23 Proactive and reactive recruiting 14:54 Sales professionals 17:02 O.C.D. One Contact Disorder 17:49 Digital fluency 24:04 Online content to help buying process 27:10 Selling at large companies 29:10 K.A.R.E. Keep, Attain, Recapture, Retain 31:45 Digital Tools, LinkedIn Sale Navigator 34:34 Connect with Chris 36:06 Outro Mentioned https://www.underarmour.com/en-us/ hubspot.com vidyard.com business.linkedin.com/sales-solutions Chris McDonell https://www.mcdonell.sandler.com https://www.linkedin.com/in/chrismcdonell/ Intero Advisory Founder and CEO Colleen McKenna https://www.interoadvisory.com https://www.linkedin.com/company/interoadvisory/ https://www.linkedin.com/in/colleenmckenna/ Instagram @interoadvisory colleen@interoadvisory.com

Bryan Howe is a Senior Associate at Sheffield Haworth, a global talent consulting firm based in London. He has spent his whole career working in the recruiting field, so he's able to provide valuable advice to both employers and job seekers in today's fast-moving, candidate-driven market. The newest recruiting trends, Zoom, referrals, and LinkedIn's role in networking and job searching are among the subjects Colleen and Bryan cover today. 0:00 Intro 1:10 Bryan Howe's background 3:08 Latest trends 5:07 Small vs large companies 7:18 Zoom 10:04 Candidate-driven market 10:46 Recruiting with LinkedIn 14:14 Career breaks 17:20 Networking 19:41 Referrals 24:45 Opportunity for a career change 28:55 Sheffield Haworth 30:55 Outro Books Mentioned “The Power of One More” by Ed Mylett “The Alliance” by Reid Hoffman Bryan Howe linkedin.com/in/bryan-howe https://www.sheffieldhaworth.com Intero Advisory Founder and CEO Colleen McKenna https://www.interoadvisory.com https://www.linkedin.com/company/interoadvisory/ https://www.linkedin.com/in/colleenmckenna/ Instagram: @interoadvisory colleen@interoadvisory.com

What is the most valuable asset to a company? Its people. Jim Cusick, Talent Strategy and Operations Lead at Intero Advisory, talks about the significance of recruiting and establishing relationships on LinkedIn at all times, good and bad. Whether navigating a tight labor market or impending recession, LinkedIn is a valuable resource for recruiters to make a positive connection with skilled individuals. 0:00 Intro 1:10 Jim Cusick 3:58 The War for Talent 4:46 LinkedIn for recruiting 6:55 Why it's important 7:46 Seek guidance 9:12 Outro Mentioned “How Well Are You Executing Your Recruiting And Retention Strategy?” By Colleen McKenna https://www.interoadvisory.com/2022/06/recruiting-retention-strategy/ “Winning the War for Talent: Recruit, Retain, and Develop The Talent Your Business Needs to Survive and Thrive” Book by Chris Czarnik Jim Cusick https://www.linkedin.com/in/jimcusick1/ jim@interoadvisory.com Intero Advisory Founder and CEO Colleen McKenna https://www.interoadvisory.com https://www.linkedin.com/company/interoadvisory/ https://www.linkedin.com/in/colleenmckenna/ Instagram: @interoadvisory

Jonathan Oleisky is the President of Kalix Marketing, an educational marketing firm specializing in independent, private, charter, and public schools and institutions of higher education. Jonathan and Colleen discuss how digital marketing has evolved over the years as Kalix marks its tenth anniversary. The use of search engines, market research, Facebook, LinkedIn, paid marketing, and authentic relationship building has led to Kalix's continued success. 0:00 Introductions 1:12 Jonathan's background 5:50 Ten years of Kalix 9:05 Social platforms and billboards 17:06 Paid campaigns, authentic 20:10 Invest in market research 22:10 Reputation 26:00 Search engines and algorithms 28:36 Is LinkedIn becoming Facebook? 35:25 Closed network 37:14 Security and hackers 44:22 Key takeaways 45:06 LinkedIn success story 47:15 Outro Jonathan Oleisky linkedin.com/in/jonathanoleisky http://www.kalixmarketing.com Twitter @joleisky Intero Advisory Founder and CEO Colleen McKenna https://www.interoadvisory.com https://www.linkedin.com/company/interoadvisory/ https://www.linkedin.com/in/colleenmckenna/ Instagram @interoadvisory colleen@interoadvisory.com

Ann Beegle is a leadership coach and certified Working Genius Facilitator. She started her career in politics and non-profits before enrolling in the prestigious Georgetown Leadership Coaching Program. Following that, she discovered Working Geniuses and became certified to conduct assessments. Ann unpacks the differences between the six geniuses and explains how organizations benefit from being self-aware of their strengths and weaknesses. 0:00 Introductions 2:19 Ann's background 5:44 Georgetown Leadership Coaching Program 7:46 Working Genius & The Table Group 10:46 20% Personality 80% Productivity 13:58 The 6 working geniuses, WIDGET 18:52 Why it's important 21:30 Coffee cup analogy 28:18 The Six Types of Working Genius by Patrick Lencioni 32:08 Connect with Ann 33:30 Outro Ann Beegle https://annbeegle.com https://www.linkedin.com/in/annbeegle/ https://www.workinggenius.com https://www.tablegroup.com Intero Advisory Founder and CEO Colleen McKenna https://www.interoadvisory.com https://www.linkedin.com/company/interoadvisory/ https://www.linkedin.com/in/colleenmckenna/ Instagram @interoadvisory colleen@interoadvisory.com

Des McCabe is a licensing expert who has helped hundreds of trainers, business owners, freelancers, and entrepreneurs build their community and credibility. Des has a background in diversity and inclusion training and is originally from Northern Ireland. In this episode, he defines what equality, diversity, and inclusion mean. Des urged Colleen to publish a book since sharing knowledge and skills for free is an important part of establishing a trustworthy reputation. The two also discuss LinkedIn content, personal and professional development, and the significance of kindness in business. 0:00 Introduction 2:20 Des's background 5:30 Defining equality, diversity, inclusion 8:20 Company culture 11:38 Silo busting, upside-down triangle 12:56 Changing workplace 16:00 Meaningful careers 17:00 Transactional VS relationship 18:00 Kindness and personal development 27:08 LinkedIn 29:45 Licensing 36:00 Writing a book 45:00 Content on LinkedIn 50:06 Closing words 51:45 Outro Des McCabe linkedin.com/in/desmccabe workitout.info/license-your-training-courses.html (License Your Training Course) diversiton.com (The #1 Inclusion Calendar ) desmccabe.com (Personal Development Exercises) Twitter @GreatQuotesOn @MyWorkItOut Mentioned linkedin.com/in/mrstuartbell https://www.90minutebooks.com Intero Advisory Founder and CEO Colleen McKenna https://www.interoadvisory.com https://www.linkedin.com/company/interoadvisory/

Lynne Smithpeterr is the Executive Assistant to Don Myers, a Vistage Master Chair, and a client of Colleen McKenna's. Lynn manages Don's personal LinkedIn profile, which entails a high level of trust and a thorough grasp of Don's character and voice. Even if they know how vital LinkedIn is, many solopreneurs and executives don't have the time or desire to use it; that's where someone like Lynne comes in. 0:00 Intro 1:12 Introducing Lynn Smithpeter 2:35 Lynn's career 3:38 Utilizing LinkedIn 7:07 Vistage and Don Myers 10:18 Capturing voice 14:40 Working for a solopreneur 20:12 Building brand 23:55 Trusting relationship 29:35 Tips on LinkedIn positioning 32:16 Outro Lynne Smithpeter https://www.linkedin.com/in/lynnesmithpeter/ Mentioned linkedin.com/in/donald-e-myers vistage.com https://projectcure.org/about-us/our-team/ https://www.linkedin.com/in/chrisczarnik/ Intero Advisory Founder and CEO Colleen McKenna https://www.interoadvisory.com https://www.linkedin.com/company/interoadvisory/ https://www.linkedin.com/in/colleenmckenna/ Instagram @interoadvisory colleen@interoadvisory.com

Heidi Nathanielsz is the Executive Director at Entrepreneurs' Organization (EO) Capital District New York, a peer-to-peer non-profit membership organization for leading entrepreneurs. Heidi talks about her success on LinkedIn after working with Colleen, who prompted her to revamp her profile and change her job title. Now, Heidi recognizes the exponential value of LinkedIn and is expanding her network and recruiting new members for EO with ease. 0:00 Intro 1:15 Who is EO 3:38 Heidi's career path 7:15 Thirst for learning 9:18 LinkedIn training 11:23 Heidi's profile makeover and title change 16:40 Closed down network 18:05 Building network 23:40 Nancy Drew of LinkedIn 25:30 Personalized messages 30:00 Recruiting 35:50 Next steps in LinkedIn journey 38:45 LinkedIn Sales Navigator trial 40:24 Closing words 41:45 Outro Heidi Nathanielsz https://www.linkedin.com/in/heidinathanielsz/ https://www.linkedin.com/company/eocapitaldistrictnewyork/ https://www.eonetwork.org/capitaldistrictnewyork Intero Advisory Founder and CEO Colleen McKenna https://www.interoadvisory.com https://www.linkedin.com/company/interoadvisory/ https://www.linkedin.com/in/colleenmckenna/ Instagram: @interoadvisory colleen@interoadvisory.com

Is the number of connections on your company's LinkedIn page underwhelming? Don't be concerned! Why You Need Your Employee's LinkedIn Network, a blog post by Colleen McKenna, explains why employees connections are more useful than company page connections. Jim Cusick and Taylor Kimbell offer advice on how to assess your network, find first-level connections, and use LinkedIn intentionally. 0:00 Intro 1:1 Episode with Jim and Taylor 2:08 Key takeaways from blog 5:12 Evaluating network & first-level connections 8:25 Job seekers 11:28 Closing thoughts 12:04 Outro Blog https://www.interoadvisory.com/2022/03/you-need-your-employees-network/ Taylor Kimball https://www.linkedin.com/in/taylor--kimball/ Jim Cusick https://www.linkedin.com/in/jimcusick1/ jim@interoadvisory.com Intero Advisory Founder and CEO Colleen McKenna https://www.interoadvisory.com https://www.linkedin.com/company/interoadvisory/ https://www.linkedin.com/in/colleenmckenna/ colleen@interoadvisory.com Instagram: @interoadvisory

Liza Slavin shares the top five important elements of a strong LinkedIn profile and why it's important to maintain an online presence. In her role, she views 250-500 LinkedIn profiles a week, making her an expert on personal branding on the platform. If you want to grow your professional network, regularly ensure your profile is professional and up-to-date. 0:00 Intro 1:12 Episode with Liza 2:28 Photos 3:50 Headline 4:40 About section 5:53 Experience 6:47 Number of connections 7:55 Reason have great profile 9:10 Outro Liza Slavin https://www.linkedin.com/in/lizaslavin/ liza@interoadvisory.com Intero Advisory Founder and CEO Colleen McKenna https://www.interoadvisory.com https://www.linkedin.com/company/interoadvisory/ https://www.linkedin.com/in/colleenmckenna/ Instagram @interoadvisory colleen@interoadvisory.com

Larry Eason is a Social Impact Strategist, Innovator, and Consultant for nonprofits and social impact startups. Both early adopters of LinkedIn, Colleen, and Larry met eleven years ago through LinkedIn For Good. They discuss the power of the profile, strategic networking, conveying ethos online, centers of influence, and the right mindset to utilize LinkedIn to its fullest potential. 0:00 Intro 1:12 Introducing Larry 2:30 Bryan Breckenridge & LinkedIn For Good 6:30 Blog post on beginners mind 8:00 Non-profits on LinkedIn 11:12 It's business not social 12:20 Technology and strategic networks 19:30 Cold connection 25:20 Credibility 29:00 Ethos and telling a story 32:18 Startups VS nonprofits 38:15 Web 2.0 42:00 Long-term relationships 45:00 Non-profits 51:50 Outro Larry Eason https://www.linkedin.com/in/larryeason/ Twitter: @easonlw Mentioned • https://www.linkedin.com/in/bryanbreckenridge/ • https://www.forbes.com/sites/michaelsimmons/2013/12/03/why-being-the-most-connected-is-a-vanity metric/?sh=4a5897d471a9 • https://www.linkedin.com/company/the-nature-conservancy/ • https://www.linkedin.com/company/national-urban-fellows/ Intero Advisory Founder and CEO Colleen McKenna https://www.interoadvisory.com https://www.linkedin.com/company/interoadvisory/ https://www.linkedin.com/in/colleenmckenna/ Instagram: @interoadvisory colleen@interoadvisory.com

During the pandemic, Tommie Deaner left her corporate HR job to become the CEO of her own executive coaching company, Tobu Advisors. Tommie recalls the process of crafting an online presence, designing a logo and naming the company, formulating a content strategy, and leveraging LinkedIn to find clients. She says it was intimidating at first, but with a growth and beginner mindset, Tommie has successfully pursued her coaching passion. 0:00 Intro 1:12 Introducing Tommie 3:35 Designing logo 7:00 Leveraging LinkedIn 9:30 Overcoming self-doubt 10:30 Planning quarterly content 12:50 LinkedIn Strategy 14:46 Tools 16:55 Accountability groups 17:50 Templating and batching content 19:36 Value of consistent strategy 22:50 Tips on growth mindset 24:30 Outro Tommie Deaner https://www.linkedin.com/in/tommiedeaner https://www.tobuadvisors.com/ Sarah Bentley https://www.linkedin.com/in/sarah-m-bentley/ sarah@interoadvisory.com Intero Advisory Founder and CEO Colleen McKenna https://www.interoadvisory.com https://www.linkedin.com/company/interoadvisory/ https://www.linkedin.com/in/colleenmckenna/ Instagram: @interoadvisory

Julie Chmura is the Business Development Director at Elegant Restoration, an emergency and disaster restoration business based in Maryland. Julie and her team are consistently and strategically utilizing their growth mindset by posting content on LinkedIn, growing their network with the right contacts, and are creating a reliable and trustworthy online presence. 0:00 Intro 1:12 Podcast topic 2:31 Starting on LinkedIn 4:18 Training with Colleen 6:48 Content strategy 10:53 Fluid plan 11:23 Scheduling content 14:50 Approach to LinkedIn 16:25 Evolving strategy 21:45 Advice for beginners 24:50 Outro Julie Chmura https://www.linkedin.com/in/juliechmura/ http://elegantrestoration.com Sarah Bentley https://www.linkedin.com/in/sarah-m-bentley/ sarah@interoadvisory.com Intero Advisory Founder and CEO Colleen McKenna https://www.interoadvisory.com https://www.linkedin.com/company/interoadvisory/ https://www.linkedin.com/in/colleenmckenna/ Instagram: @interoadvisory colleen@interoadvisory.com

Jim Cusick shares a surprising stat— 80% of salespeople have lost or delayed deals due to job changes within an account, another effect of the “great reshuffle” happening right now. The best way to avoid lost sales due to job changes is to use the Account Mapping feature within Sales Navigator. 0:00 Intro 1:12 Podcast topic 2:40 Account Mapping feature 3:30 Surprising stat 4:06 Great Re-shuffle 6:30 Outro Jim Cusick https://www.linkedin.com/in/jimcusick1/ jim@interoadvisory.com Intero Advisory Founder and CEO Colleen McKenna https://www.interoadvisory.com https://www.linkedin.com/company/interoadvisory/ https://www.linkedin.com/in/colleenmckenna/ Instagram @interoadvisory colleen@interoadvisory.com

Sarah Bentley, Intero Advisory's Marketing Specialist, explains the benefits of creating a company page on LinkedIn. Even as a sole proprietor, who is the only employee of their business, having a company page on LinkedIn creates credibility and visibility. A great LinkedIn profile serves as a digital handshake. 0:00 Intro 1:12 Podcast topic 1:50 LinkedIn Profile 2:08 Headline, About, Experience 3:22 Logo 4:10 Company page 6:35 Outro Sarah Bentley https://www.linkedin.com/in/sarah-m-bentley/ sarah@interoadvisory.com Intero Advisory Founder and CEO Colleen McKenna https://www.interoadvisory.com https://www.linkedin.com/company/interoadvisory/ https://www.linkedin.com/in/colleenmckenna/ Instagram @interoadvisory

LinkedIn is rolling out the newest version of Sales Navigator, so Colleen and Liza break down how these updates will change the user experience. Everything from billing, to names of features, to the look of the homepage is being updated to make this business tool even more powerful! 0:00 Intro 1:10 Sales Navigator 5:37 Auto-generated leads 7:35 Sales preferences and search filters 9:15 Account map 11:12 Billing 12:40 Three versions 15:45 Benefits of Sales Navigator 19:10 Outro Intero Advisory Founder and CEO Colleen McKenna https://www.interoadvisory.com https://www.linkedin.com/company/interoadvisory/ https://www.linkedin.com/in/colleenmckenna/ Instagram: @interoadvisory colleen@interoadvisory.com Liza Slavin https://www.linkedin.com/in/lizaslavin/

Matt Culloty joins Jim again on the podcast to discuss best practices for digital auditing. Matt is the Web Developer and Founder ProSitely and Intero's fractional Director of Technology. There are several ways to optimize your digital presence, and it's a great idea to hire someone to do a digital audit. 0:00 Intro 1:10 Digital audits 5:08 User experience 7:45 Authenticity 8:46 SEO 11:45 Outsourcing blog writing 15:25 Google my business 22:15 Truth, tool, and tip 27:20 Outro Matt Culloty prositely.com https://www.linkedin.com/in/mattculloty/ Mentioned Ubersuggest— https://app.neilpatel.com/en/ubersuggest/ Google my Business— https://www.google.com/business/ Jim Cusick https://www.linkedin.com/in/jimcusick1/ jim@interoadvisory.com Intero Advisory Founder and CEO Colleen McKenna https://www.interoadvisory.com https://www.linkedin.com/company/interoadvisory/ https://www.linkedin.com/in/colleenmckenna/ Instagram @interoadvisory colleen@interoadvisory.com

In this short episode, Jim Cusick tells us why following companies on LinkedIn is important in terms of job searching, recruiting, and business development. LinkedIn makes it easier than ever to connect and stay in the loop in real-time by following clients and prospects. 0:00 Intro 1:10 Job searching 2:55 Business development 4:40 Custom insights produced by LinkedIn 5:40 Outro Jim Cusick https://www.linkedin.com/in/jimcusick1/ jim@interoadvisory.com Intero Advisory Founder and CEO Colleen McKenna https://www.interoadvisory.com https://www.linkedin.com/company/interoadvisory/ https://www.linkedin.com/in/colleenmckenna/ Instagram @interoadvisory colleen@interoadvisory.com

The Great Resignation of 2021 has up to 50% of people switching jobs. In this episode of STANDOUT, Jim Cusick and Liza Slavin share how to optimize your LinkedIn profile to help recruiters find you. Liza shares what makes candidates stand out and how to use the “Open to New Opportunities” button without alarming your current employer. 0:00 Intro 3:06 “Open to New Opportunities” button 4:30 Importance of listing location 6:30 How to be discreet with current employer 8:15 Updating profile, headline, about me 12:30 Narrowing down candidates 14:03 Stand out on LinkedIn 16:35 Truth, Tool, Tip 18:16 Outro Liza Slavin https://www.linkedin.com/in/lizaslavin/ liza@interoadvisory.com Jim Cusick https://www.linkedin.com/in/jimcusick1/ jim@interoadvisory.com Intero Advisory Founder and CEO Colleen McKenna https://www.interoadvisory.com https://www.linkedin.com/company/interoadvisory/ https://www.linkedin.com/in/colleenmckenna/ Instagram @interoadvisory

Matt Culloty is the Web Developer and Founder of ProSitely and is Intero's fractional Director of Technology. Matt and Jim discuss a hot topic that had the likes of Kylie Jenner and Dominos in hot water— web accessibility. The web is a public space for all, so it's important that your company's site is usable for people with disabilities. 0:00 Intro 2:00 Website Accessibility 6:00 Why 98% of websites are not accessible 9:20 Risks of not having an accessible website 11:32 SEO 12:00 ANDI 13:54 Google Lighthouse 15:45 Lawsuits 16:38 Prositely 17:22 Truth, Tool, Tip 21:16 Outro Matt Culloty prositely.com https://www.linkedin.com/in/mattculloty/ Tools Prositely/AccessiBe Affiliate Link 508 Compliance AccessiBe Compliance Resource Guide ANDI Overview ANDI Download Jim Cusick https://www.linkedin.com/in/jimcusick1/ jim@interoadvisory.com Intero Advisory Founder and CEO Colleen McKenna https://www.interoadvisory.com

Jim Cusick answers the most common question he gets about LinkedIn Recruiter, "How many LinkedIn Recruiter seats do I need?" Jim breaks this question down and explains the difference between passive and proactive recruiting. Hiring talent is a tedious challenge for many companies, so here are some helpful insights, tools, and tips on recruiting. 0:00 Intro 1:12 Episode with Jim 3:05 Do you need LinkedIn Recruiter 4:08 “Open to work” feature 6:16 Insights and data 9:00 Passive VS Proactive recruiting 13:13 Hiring a recruiter 15:10 How many seats do I need 15:42 Truth, tool, tip 18:04 Outro Tools https://www.smartsheet.com airtable.com Jim Cusick https://www.linkedin.com/in/jimcusick1/ jim@interoadvisory.com Intero Advisory https://www.interoadvisory.com https://www.linkedin.com/company/interoadvisory/ Instagram: @interoadvisory

Intro Advisory Founder and CEO, Colleen McKenna, reflects on a Wall Street Journal article she read about the evolution of careers in social media. Once a job for interns and entry-level employees, social media managing has gained importance and respect as a career. Colleen differentiates LinkedIn from social media and stresses the importance of training employees to utilize it. 0:00 Intro 3:30 How LinkedIn differs from social media 5:06 Wall Street Article 9:30 Position of social media managers 10:30 Truth, tool, and tip 14:00 Outro “How Managing Social Media went from a Job to a Career” by Krithika Varagur, Wall Street Journal Intero Advisory Founder and CEO Colleen McKenna https://www.interoadvisory.com https://www.linkedin.com/company/interoadvisory/ https://www.linkedin.com/in/colleenmckenna/ Instagram: @interoadvisory colleen@interoadvisory.com

Intero Advisory Founder and CEO, Colleen McKenna, reads some of her recent connection requests on LinkedIn. The messages range from generic, automated, and unprofessional, to personalized and relevant. She stresses the importance of being unique and human and sending messages that will resonate with the individual on the other end of the message. 0:00 Intro 1:04 Examples of bad messages 6:15 Example of good message 7:05 Be human 9:05 Truth, tool, and tip 9:40 LinkedIn Profile 13:00 Outro Tool- https://worditout.com Intero Advisory Founder and CEO Colleen McKenna https://www.interoadvisory.com https://www.linkedin.com/company/interoadvisory/ https://www.linkedin.com/in/colleenmckenna/ Instagram: @interoadvisory

Liza Slavin is a LinkedIn Coach and Strategist at Intero Advisory who works with CEOs on their effort, strategy, content, and messaging on LinkedIn. Colleen and Liza discuss recruitment strategies, personalizing messages and posts, and how they manage unrealistic timeline expectations. Building a strong LinkedIn network is a marathon, not a sprint. 0:00 Intro 1:04 Conversation with Liza 3:17 Hesitations 6:12 Intentional content 8:20 Recruiting 15:30 Unrealistic expectations 18:00 Messaging that works 19:40 Client success story 23:10 Truth, tool, and tip 26:10 Outro Liza Slavin https://www.linkedin.com/in/lizaslavin/ liza@interoadvisory.com Intero Advisory Founder and CEO Colleen McKenna https://www.interoadvisory.com https://www.linkedin.com/company/interoadvisory/ https://www.linkedin.com/in/colleenmckenna/ Instagram @interoadvisory @colleenmc_kenna colleen@interoadvisory.com

Colleen McKenna and Jim Cusick discuss and speculate the reasons behind the two recent major changes on LinkedIn, the introduction of “Creator Mode” and the crackdown on automated connection requests, and why they're welcoming these improvements to the platform. LinkedIn is limiting the amount of rogue and random connection requests, in an effort to limit spam and automation. While cold messages can turn into real business relationships, endless and automated outreach with little to no strategy will no longer be tolerated. 0:00 Intro 2:26 2 major changes on LinkedIn 9:18 Integrity on LinkedIn 9:45 Incident that likely caused crackdown 11:18 Changes in Sales Navigator 15:16 Ignoring connection requests 20:44 Creator mode 27:40 Truth, tool, and tip 32:25 Outro Jim Cusick https://www.linkedin.com/in/jimcusick1/ jim@interoadvisory.com Article Mentioned https://www.wsj.com/articles/bank-of-americas-merrill-lynch-to-ban-trainee-brokers-from-making-cold calls-11621850400 Intero Advisory Founder and CEO Colleen McKenna https://www.interoadvisory.com https://www.linkedin.com/company/interoadvisory/ https://www.linkedin.com/in/colleenmckenna/ Instagram @interoadvisory @colleenmc_kenna colleen@interoadvisory.com

Sydney Cusick is Intero's Director of Client Engagement and works directly with clients on their LinkedIn outreach strategy. An expert on Sales Navigator, Sydney shares her tips and tricks for using the tool to create intentional business connections. By being tactful with specific search filters and hand-selecting who to message, you can start meaningful conversations with the right people and avoid having a large and random network. 0:00 Intro 1:40 Favorite things about Sales Navigator 5:38 Strategies in Sales Navigator 10:05 CRM 14:15 Momentum on LinkedIn 17:08 Philosophy on connecting 20:10 Account mapping 23:38 Automation 28:30 Airtable 33:30 Outro Sydney Cusick https://www.linkedin.com/in/sydneycusick/ Tools Mentioned Sales Navigator on LinkedIn https://airtable.com Intero Advisory Founder and CEO Colleen McKenna https://www.interoadvisory.com https://www.linkedin.com/company/interoadvisory/ https://www.linkedin.com/in/colleenmckenna/ Instagram: @interoadvisory colleen@interoadvisory.com

Sarah Bentley, Intero Advisory's Marketing Strategist, shares more of her favorite digital marketing tools and her content process, ritual, and schedule. Colleen notes that people trust individuals more than companies, so it's important to personalize content. They also discuss tips for increasing engagement and reaching the ideal target audience. 0:00 Intro 1:03 Conversation with Sarah 3:36 Sarah's content responsibilities 7:40 Airtable 9:20 Blog posts 12:50 Content from books 13:48 Creating images for content 16:44 Engagement 20:00 Targeting audience 24:20 Company page 25:58 Google analytics 29:05 Third-party posting tools 31:05 Truth, tool, and tip 35:40 Outro Sarah Bentley https://www.linkedin.com/in/sarah-m-bentley/ sarah@interoadvisory.com Tools Mentioned Airtable https://airtable.com Buffer https://buffer.com Hootsuite https://www.hootsuite.com Intero Advisory Founder and CEO Colleen McKenna https://www.interoadvisory.com https://www.linkedin.com/company/interoadvisory/ https://www.linkedin.com/in/colleenmckenna/ Instagram: @interoadvisory colleen@interoadvisory.com

Colleen McKenna and Sarah Bentley list their favorite digital marketing tools that streamline their workflow and simplify their lives. Sarah is Intero Advisory's Marketing Strategist and works directly with clients on branding, content, and outreach via LinkedIn. She reveals her number one favorite tool that she can't live without. 0:00 Intro 1:03 Conversation with Sarah 2:26 Assessing marketing tools 4:52 Canva Pro 9:00 Stock images 11:20 LinkedIn Sales Navigator 12:12 Airtable 17:55 Slack 25:20 Sync 27:00 Iorad 32:24 Grammarly 33:30 Truth, tool, and tip 36:20 Outro Sarah Bentley https://www.linkedin.com/in/sarah-m-bentley/ sarah@interoadvisory.com Tools Mentioned Canva Pro $12-$110 a month depends on the size of the team https://www.canva.com LinkedIn Sales Navigator https://business.linkedin.com/sales-solutions/cx/18/08/linkedin-sales-navigator Airtable https://airtable.com Sync sync.com $5-15 per month Iorad https://www.iorad.com Grammarly https://www.grammarly.com Intero Advisory Founder and CEO Colleen McKenna https://www.interoadvisory.com https://www.linkedin.com/company/interoadvisory/ https://www.linkedin.com/in/colleenmckenna/ Instagram: @interoadvisory colleen@interoadvisory.com

Colleen McKenna and Jim Cusick discuss one of their favorite topics, followers and vanity metrics. They discuss how to strategically build a network of clients, prospects, and centers on influence on LinkedIn, and distinguish the difference between followers and connections. When analyzing vanity metrics, remember that engagement is much more important than the size of your network. Keep posts appropriate, positive, and celebratory. 0:00 Intro 2:12 Connection VS. Followers 7:40 Size of following and engagement 13:18 Post with lots of traction and attention 16:44 Personal and celebratory posts 18:25 Appropriate posts on LinkedIn and Facebook 21:02 How to get 10,000 followers fast 23:12 “Broetry” 25:30 Staying ahead of the curve 27:25 Truth, tool, and tip 30:06 Outro Jim Cusick https://www.linkedin.com/in/jimcusick1/ jim@interoadvisory.com Intero Advisory Founder and CEO Colleen McKenna https://www.interoadvisory.com https://www.linkedin.com/company/interoadvisory/ https://www.linkedin.com/in/colleenmckenna/ colleen@interoadvisory.com Instagram @interoadvisory @colleenmc_kenna

Colleen McKenna and Jim Cusick discuss the challenges of recruiting; challenges like finding a purple squirrel, issues with recruiting firms, and being reactive instead of proactive in the search. Because LinkedIn is a huge database of professionals, it's one of the best ways to network and find the right person to fill a position. 0:00 Intro 1:58 Why companies struggle with recruiting 8:15 Intentional and strategic recruiting 9:20 Networking 12:26 Hiring a Recruiting Firm 16:18 In house recruiters 18:45 Proactive vs reactive 19:40 LinkedIn is a database 23:40 Difficult positions to fill 30:50 Purple squirrel 32:40 Truth, tool, and tip 35:56 Outro Jim Cusick https://www.linkedin.com/in/jimcusick1/ jim@interoadvisory.com Intero Advisory Founder and CEO Colleen McKenna https://www.interoadvisory.com https://www.linkedin.com/company/interoadvisory/ https://www.linkedin.com/in/colleenmckenna/ Instagram: @interoadvisory colleen@interoadvisory.com

On this episode Colleen McKenna and Jim Cusick, Intero Advisory's Director of Digital Enablement, announce the renaming of the podcast from in:dispensable to STANDOUT on LinkedIn. The new podcast name dials in on what the conversations have been centered on from the start, how to take advantage of LinkedIn. The goal is to give listeners tangible and practical tips to further their careers and grow their networks. 0:00 Intro 1:00 Conversation with Jim 2:14 Reason behind renaming 2:30 Main goal of the podcast 4:50 Outro Jim Cusick https://www.linkedin.com/in/jimcusick1/ jim@interoadvisory.com Intero Advisory Founder and CEO Colleen McKenna https://www.interoadvisory.com https://www.linkedin.com/company/interoadvisory/ https://www.linkedin.com/in/colleenmckenna/ Instagram @interoadvisory @colleenmc_kenna colleen@interoadvisory.com

On this episode, Colleen continues the conversation on content with Jim Cusick, Director of Digital  Enablement at Intro Advisory. They explain how companies can avoid being echo chambers and monologuing on LinkedIn. What works much better is posting...

On this episode, Colleen has a conversation on content with Jim Cusick, Director of Digital Enablement at Intro Advisory. Jim works directly with clients helping them build their brand, lead generation, and recruiting strategies. Many businesses are...

Colleen McKenna, a technology aficionado, shares five of her favorite tools to save time, stay organized, and streamline her work and business. This handy list of apps will provide solutions and enhancements to your workweek in no time. 0:00...

New decade, new year, same mission; coach professionals to master LinkedIn. In this episode, Colleen continues to encourage eager learners to take advantage of this critical business tool as a way to expand networks, find customers and clients, and get hired.

Katie talks about why she helps others connect with the experts at KatzAbosch and others in the community. She serves as a “living LinkedIn” and takes that seriously!

Sundeep Patel is the founder of Iorad, the easiest and quickest tutorial builder. Patel knew that companies needed a simple solution for training employees online and with determination, his business grew from one customer in Malaysia to 50,000 users worldwide in 13 years.

Doug Lobdell joins Colleen McKenna and talks about Zoom's video conferencing suite and the idea of unified communication and how it will make your world better.Doug Lobdell joins Colleen McKenna and talks about Zoom's video conferencing suite and the idDoug Lobdell joins Colleen McKenna and talks about Zoom's video conferencing suite and the idea of unified communication and how it will make your world betterea of unified communication and how it will make your world bette.

Colleen McKenna talks with Matthew Isales, Founder of Isales Solutions and Host of The Sales Stackr Podcast. They talk about CRMs, change management and why a sales process is key to selling.

In a time when it seems like Amazon is taking over the world, Kevin and his team find ways to maximize efficiency and keep everyone rowing in the same direction.

What happens when a wellness expert burns out? Rachel Druckenmiller shares her personal story.

Ed Mullin is a technologist, a sales champion and a really good listener, and is ready to share his simple formula for sales success.

Colleen joins Matt Isales, Owner of iSales Solutions and Host of Sales Stackr podcast, to discuss the benefits of building and executing a LinkedIn strategy.

Beyond the buzzwords and sales jargon, here is what Doni O'Connor with Target Marketing Group has to say about how creativity plays a large role in her sales success.

With an entire career in the flavors industry, Emmanuel Laroche talks about the importance of exploration and following your passions.

Research expert, Pam Cusick, is connecting patients with market research companies so they can share their stories.

Julie Heisey discusses the importance of character, focus and relationships on and off the court.

Colleen takes a pause from interviewing to share best practices for managing an executive or client's LinkedIn presence.

Colleen sits down with Jodi Hume, Leadership Strategist, to discuss leadership, decision-making and all of the hard stuff in between.

Sarah Bentley is the Marketing Specialist at Intero Advisory, and talks about her most valuable tools that she uses on a regular basis.