Podcasts about gold front

In this week's episode of Tank Talks, host Matt Cohen welcomes Peter Goldie and Deborah Kattler Kupetz the two principals of Category Design Co.Category Design is a powerful business strategy that involves identifying a gap in the market and creating an entirely new category to fill it. Together, they share their journeys, personal experiences, and insights into how category design can transform companies and shape industries.Peter and Deborah talk about how they first met through TED conferences and discovered a shared passion for category design. Peter, with his extensive experience in software and B2B industries, and Deborah, a serial entrepreneur with a background in trends, music, and events, explain how category design can redefine business strategies, create new market opportunities, and help companies achieve dominance in their fields.We also have John Ruffolo from Maverix Private Equity back to discuss the latest news.Deborah Kattler KupetzDeborah Kattler Kupetz is a partner at Category Design Co., where she helps businesses define new market categories and execute strategies to dominate them. She also serves as an advisor at Physio AI, focusing on computational analytics for digital health, and at Aligne Capital Partners, where she works on creating sustainable ecosystems in the food and waste industries. Since 2006, Deborah has led dkkevents, a green event production company that produces eco-conscious experiences, and she continues to produce hybrid and virtual events.She has extensive experience in community-focused ventures, including her roles as Executive Producer of TEDxGreenStreet and Founder of Recenterpiece, a project that repurposes event centerpieces to reduce waste and feed those in need. Earlier in her career, she co-founded several initiatives focused on philanthropy and literacy, including Koreh L.A., Virtual Philanthropy, and the L.A. Literacy Corps.Deborah holds a BA in American Studies from Scripps College and earned both her MSW and MSG from the University of Southern California.Peter GoldiePeter Goldie is a partner at Category Design Co., where he works with companies to define and dominate their business categories. He is also an advisor to Physio AI and Aligne Capital Partners, helping both organizations scale their impact in digital health and sustainability. Prior to these roles, Peter was an advisor at Karerra and Gold Front, assisting startups in scaling and category development.Before focusing on category design, Peter co-founded sewnow! fashion studio and FashionKit, a retail and online business. He also held executive roles at companies like Leanplum, Exploratory Software, and Fluid, where he led product marketing and business strategy efforts. At Macromedia, Peter played a key role in the growth of Flash as the world's most installed software, and he began his career at Procter & Gamble in brand management.Peter holds a Bachelor of Commerce degree in Marketing from Queen's University and completed his high school education at Upper Canada College.In this episode, we discuss:* News Rundown with John Ruffolo:(00:26) – Amazon's Return to Office MandateAmazon CEO Andy Jassy's return-to-office announcement and its implications.(02:00) – Corporate Downsizing Through PolicySpeculation on whether the return-to-office policy is a strategy to reduce headcount without layoffs.(03:00) – Return-to-Office Trends Across IndustriesThe broader trend of companies shifting away from fully remote work.(05:00) – Space & Telecommunications: Elon Musk vs. TelesatDiscussion on Canada's investment in Telesat and the ethics of government handouts.(09:00) – Canadian Government Ventures and InnovationConcerns about government-backed corporations and their ability to foster innovation.(12:00) – Business Development Bank of Canada (BDC) Leadership ChangesLeadership changes at BDC and their impact on Canadian venture capital.(16:00) – Secondary Sales and Continuation Funds in VCHow VC firms are turning to secondary sales and continuation funds in response to a stagnant IPO market.(20:00) – Investor Strategies Amidst a Stagnant IPO MarketThe effects of innovative liquidity strategies on startups remaining private longer.Main Interview with Peter and Deborah:(21:00) – Introduction to Peter and DeborahOverview of Peter and Deborah's backgrounds in category design.(21:35) – Deborah's BackgroundDeborah's entrepreneurial journey from fashion to tech and innovation.(23:00) – Peter's Early CareerPeter's early experiences in consumer goods and his transition into tech.(24:00) – Cultural Influence on DesignHow Peter's travels influenced his perspective on design and marketing.(25:45) – Peter's Early TED InvolvementPeter's role in creating a social network for TED and demonstrating rich internet applications.(28:00) – What is Category Design?Deborah explains the basics of category design and how it redefines markets.(30:00) – Examples of Category KingsDiscussion of category-defining products like the iPhone and iPad.(31:15) – The First Steps in Pursuing Category DesignKey steps companies should take when pursuing category design.(33:00) – Challenges in Defining a CategoryThe challenges startups face in differentiating themselves with category design.(35:00) – Real-World Examples of Category DesignExamples of companies that redefined their categories, and the risks involved.(38:30) – Timing and Consumer Behavior in Category DesignThe importance of timing and understanding consumer behavior.(40:45) – Case Study: Radical ScienceHow Radical Science created the "Proof as a Service" category using consumer participation.(45:00) – Storytelling in Category DesignThe role of storytelling in effectively communicating a category's value.(47:30) – Balancing Current Products with New VisionsHow companies balance existing products with bold new category visions.(50:00) – Role of Investors in Category DesignHow visionary pitches framed around new categories can win over investors.(53:00) – Overcoming Internal Resistance to Category ShiftsHow leadership and sales teams can embrace new category strategies despite initial resistance.(55:00) – Case Study: Airbnb's Category JourneyAirbnb's evolution from offering short-term rentals to defining "community-led hospitality."(57:00) – Using Category Design to Persuade InvestorsHow bold, category-driven strategies can secure investor buy-in.(59:00) – The Future of Category Design and Emerging TrendsHow AI and the Internet of Things (IoT) will shape future category creation.(01:02:00) – Favorite Category KingsPeter and Deborah share their favorite category-defining companies, such as Sonos and Patagonia.Fast Favorites:* Favorite Podcast:* Peter: 99% Invisible – a podcast about design in all its forms.* Deborah: Darknet Diaries – a podcast that explores the dark side of the internet, hacking, and cybercrime.* Favorite Newsletter or Blog:* Peter: Never Enough by Andrew Wilkinson of Tiny Capital.* Deborah: Human Times, focusing on developments in AI, robotics, and human-centered technologies.* Favorite Tech Gadget:* Peter: Beacon 40 – a light designed to ward off dementia and Alzheimer's by syncing gamma waves in the brain.* Deborah: Neuralink (future potential).* Favorite Book:* Peter: Play Bigger – the bible of category design.* Deborah: Outlive by Peter Attia, and the classic Invisible Cities by Italo Calvino.* Favorite Life Lesson:* Peter: "Things just don't go as expected."* Deborah: "You have universal permission – go for it."Follow Matt Cohen and Tank Talks here!Podcast production support provided by Agentbee.ai This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit tanktalks.substack.com

I'm coaching multiple speakers for an upcoming TEDx event. During the kickoff meeting with one particular speaker, I ask him, “Okay, what's your idea worth spreading?” He replies, “Kymberlee, that's easy. I'm going to talk about the 30-year fixed-rate mortgage.”  I think, “Wait, what? If this is what you're focusing on for your TEDx Talk, we definitely need to make 30-year fixed-rate mortgages interesting and shift the audience's perspective because this isn't a very sexy topic.”  So I ask him, “All right. What's your earliest memory related to money?” He tells me, “Well, when I was little, I used to go door-to-door selling acacia flowers. That's when I first realized that people would exchange dollars for something they value.”  I stop him right there and say, “That's the story we need to tell. It's how the audience will connect with you.” Once an audience cares about you, you've earned the right to teach them about what you care about. So he delivers his TEDx Talk and opens with his acacia flower story. Last week, his Talk hit one million views! And perhaps many of those viewers' perspectives on 30-year fixed-rate mortgages have changed as a result. Speaking of which, my guest Josh Lowman changes the public's point of view often and affects change with every organization and brand he works with. In this episode of the Storytelling School Podcast, you'll learn about the power of multiple story viewpoints, the price of admission in storytelling to create a deeper connection with your audience, and more. Josh will also answer questions such as: How can you think about point-of-view in story in a different way? What effect does authentic vulnerability in storytelling have on a platform where that's not typically expressed (like LinkedIn)? And why is change an essential element for stories? What you will learn in this episode: Why switching point-of-view is a powerful tool in capturing your audience's attention What admission price in storytelling is necessary to grow and resonate with an audience How you can become a much better writer and improve your storytelling sentence-by-sentence Who is Josh? Josh Lowman is the founder and CEO of Gold Front, a category design studio based in San Francisco, California. He has worked with more than 40 C-suite executives and teams to create new categories and market them to their customers. He believes that category design and creation provide the path for business owners and CEOs to cut through the noise and reach their audience. Links and Resources: Gold Front @joshlowman on LinkedIn Storytelling School Website @storytellingschool on Instagram @storytellingSchool on Facebook

This episode is the 3rd in a 3-part series of episodes where I explore 3 topics: Positioning (two episodes ago) Strategic Narrative (last episode) Category Design (this episode) I hear these concepts being thrown around all the time but not always fully understood. What are the key differences?  When should you use one method over another? What's my take on them? Which one do I think is actually the most helpful and WHY? That's comin' in a BONUS episode this Friday. This episode was recorded for the Category First podcast. Josh Lowman (Founder and CCO at Gold Front) invited me on the show to literally help me category design my business. I love this episode because we are going deep on internal strategy. So I take a first pass and Josh has so much feedback for me, you gotta hear it. Also in this episode: Gold Front's category strategy; The unique problem my business solves; Giving the problem a name that CEOs and Founders will connect with; How to get more specific with language. You can find Josh on LinkedIn: ⁠⁠⁠⁠www.linkedin.com/in/joshlowman Check out Gold Front: www.goldfront.com Category First podcast: ⁠⁠⁠⁠https://pod.co/category-first For more content, subscribe to Modern Startup Marketing on Apple or Spotify or wherever you like to listen, and don't forget to leave a review if you're lovin' the show! And whenever you're ready, there are 3 ways I can help you: 1. fractional head of marketing for early stage startups >> ⁠⁠⁠⁠⁠⁠⁠⁠furmanovmarketing.com⁠⁠⁠⁠⁠⁠⁠⁠ 2. sponsor my Top 5% podcast and get startup founders, marketers and VCs hearing about your brand >> ⁠⁠⁠⁠⁠⁠⁠⁠podcast.furmanovmarketing.com⁠⁠⁠ 3. ⁠⁠⁠⁠⁠⁠⁠⁠⁠sign up to get my monthly early stage startup marketing newsletter⁠⁠⁠⁠⁠⁠⁠⁠⁠ where I'm sharing playbooks and insights and cracking some jokes You can also find me hanging out on LinkedIn, definitely say hello and tell me what you're building >> ⁠⁠⁠⁠⁠⁠⁠⁠www.linkedin.com/in/annafurmanov --- Send in a voice message: https://podcasters.spotify.com/pod/show/anna-furmanov/message

Josh hosted a live workshop to help folks get their positioning back on track. Topics included:  The Three Hard Positioning Problems everybody faces.The best tool to fix each one. And why everything will fall into place when you master these tools. Josh has written the positioning for over 100 companies including Uber, Qualtrics and Gainsight. And he's the founder of Gold Front, the category design studio.  Now let's fix your positioning.

Josh shares the Gold Front Category Design Canvas, a tool that helps you ask and answer the essential questions for crafting great category strategy. Plus, there's a Mario-themed mnemonic that makes the canvas easy to remember. This is the actual tool we use to help tech companies design new categories. Did we mention it's Mario-themed?

Join Josh and Anna Furmanov for live strategy work. Anna is the founder of Furmanov Marketing Consulting, who's been called the “Marie Kondo of startup marketing”. Josh and Anna talk about: Gold Front's category strategy.The unique problem Anna's business solves. Giving the problem a name CEOs will connect with.And how to get more specific with language. A good show! Submit questions and subscribe to our newsletter here: categoryfirst.substack.com 

This episode is sponsored by Riverside, your all-in-one podcast and video platform. Go to ⁠⁠https://creators.riverside.fm/Anna⁠⁠ and use the code MSM23 for 15% off. Josh Lowman (CCO and Founder at Gold Front) joined me on the show for the second time for this BONUS episode. Check out Ep. 84 “What I've Learned From Category Designing 50+ Startups” where Josh shares how he's helped startups like Robinhood, Newsela, Uber, Bizzabo, and Clari create and own their category. In this episode: Why we leave happiness out of the business equation; Why happiness matters; Josh shares two mind tools that can help; Tying it back to category design (HINT: the world is telling us to be reasonable); Josh and I category design my own business. You can find Josh on LinkedIn: ⁠⁠⁠⁠www.linkedin.com/in/joshlowman Learn more about Gold Front: www.goldfront.com For more content, subscribe to Modern Startup Marketing on Apple or Spotify or wherever you like to listen, and don't forget to leave a review if you're lovin' the show! And whenever you're ready, there are 3 ways I can help you: 1. fractional head of marketing and advising for early stage startups >> ⁠⁠www.furmanovmarketing.com⁠⁠ 2. ⁠⁠⁠⁠⁠sign up to get my monthly early stage startup marketing newsletter⁠⁠⁠⁠⁠ where I'm sharing playbooks and insights and cracking some jokes 3. Sponsor my Top 5% podcast and get startup founders, marketers and VCs hearing about your brand >> ⁠⁠https://podcasters.spotify.com/pod/show/anna-furmanov⁠⁠ You can also find me hanging out on LinkedIn, definitely say hello >> ⁠⁠www.linkedin.com/in/annafurmanov --- Send in a voice message: https://podcasters.spotify.com/pod/show/anna-furmanov/message

QUICK LINKS:• The Agency Profitability Toolkit - Get the templates, formulas, and frameworks we've used with our consulting clients to help them double their profitability in under 60 days, absolutely free• For more information on our Agency Profitability Systems and Consulting, check out parakeeto.com• Love the podcast? Leave us a review on the platform of your choice at this link• Want to see/read more about this episode? Then do make your way to parakeeto.com/blogMARCEL'S LINKS:ParakeetoAgency Profit PodcastLinkedInParakeeto's LinkedInTwitterABOUT MARCEL: Marcel is co-founder and CEO of Parakeeto and fractional COO at Gold Front – a creative agency working with top tech companies in San Francisco, including Uber, Slack, and Google. In addition to being an agency profitability consultant – specializing in helping agencies get a handle on their gains –he's also an in-demand keynote/virtual speaker and podcaster.

Marcel Petitpas is the CEO & Co-Founder of Parakeeto, a company dedicated to helping agencies measure and improve their profitability by streamlining their operations and reporting systems, a problem he discovered while running his own agency back in his early 20's. He's also the fractional COO at Gold Front, an award-winning creative agency in San Francisco working with brands like Uber, Slack, Keap and more. As well as the head strategic coach at SaaS Academy by Dan Martell, the #1 coaching program for B2B SaaS businesses in the world. In his work as a speaker, podcast host and consultant, specialising in Agency Profitability Optimisation, he's helped hundreds of agencies around the world measure the right metrics and improve their operations and profitability. When he's not helping agencies make more money, he's probably watching “The Office” or “Parks and Rec” on a never-ending loop and eating breakfast foods for every meal of the day.  What will be discussed on today's show:  How agencies should measure their performance Key metrics to track Targets to aim for & industry benchmarks Exactly what formulas to use to calculate them Example metrics: Financials (Revenue, AGI, Gross Profit, Net Profit, Overhead Spending) Utilisation Rates Average Billable Rates Labour Efficiency Ratio What is Marcel Working on Right Now: The Agency Profit Toolkit - https://parakeeto.com/toolkit/  How to get hold of Marcel:  Instagram: https://www.instagram.com/getparakeeto/ Linkedin: https://www.linkedin.com/in/marcel-petitpas-20059588/ Twitter: https://twitter.com/Parakeeto Facebook: https://www.facebook.com/agencyprofitability  Website: http://www.parakeeto.com/  To find out more about Fearless Business:  Join our amazing community of Coaches, Consultants and Freelancers on Facebook: >> https://facebook.com/groups/ChargeMore  And check out the Fearless Business website: >> https://fearless.biz and https://www.robinwaite.com  

Josh answers questions from Weldon Pless, creative director at Gold Front, about all things category creation. Was there anxiety when remaking Gold Front as a category design studio?How has going through the category design process yourself helped you connect with clients?Are mixed drinks in a can a new category?Should category designers consider the power they have to create new categories in the world.Have you ever passed on a project because the product could have negative consequences? subscribe to our newsletter here: categoryfirst.substack.com

In this episode of the Duct Tape Marketing Podcast, I interview Marcel Petitpas. Marcel is the CEO & Co-Founder of Parakeeto, a company dedicated to helping agencies measure and improve their profitability by streamlining their operations and reporting systems. Marcel is also the fractional COO at Gold Front and a speaker, podcast host, and consultant, specializing in Agency Profitability Optimization. More About Marcel Petitpas: His business — Parakeeto His podcast — The Agency Profit Podcast Learn More About The Agency Certification Intensive: Learn more here This episode of the Duct Tape Marketing Podcast is brought to you by the HubSpot Podcast Network.

We always say, “What you measure matters,” on the podcast, and today is no exception. To keep you and your team fed, you need to measure metrics in your agency. Without this vital system in place, you likely have no idea how much money is coming in or being spent, which directly affects your team. That's why we have Marcel Petitpas here to teach us all about running your agency by the numbers. He's the expert in AGIs, delivery margins, and profit and loss statements, and he knows how to keep agencies on the right track. In this episode, we'll discuss the most important metrics agencies should already be measuring, how to improve time utilization, calculate billable rates, and the importance of excellent project management. It might seem like an intimidating topic, but we promise that it's not as painful as it looks, and it will make your life so much easier once you make the changes we discuss in this episode. Marcel Petitpas is the CEO & Co-Founder of Parakeeto, a company dedicated to helping agencies measure and improve their profitability by streamlining their operations and reporting systems, a problem he discovered while running his own agency back in his early 20's. He's also the fractional COO at Gold Front, an award-winning creative agency in San Francisco working with brands like Uber, Slack, Keap, and more. As well as the head strategic coach at SaaS Academy by Dan Martell, the #1 coaching program for B2B SaaS businesses in the world. A big thank you to our podcast's presenting sponsor, White Label IQ. They're an amazing resource for agencies who want to outsource their design, dev, or PPC work at wholesale prices. Check out their special offer (10 free hours!) for podcast listeners here. What You Will Learn in This Episode: The importance of measuring metrics and agency finances The difference between delivery margins and delivery costs Three ways to improve delivery margins How to approach employee utilization differently to boost profitability Why time tracking shouldn't go out the window What to consider when setting billable rates The imperative role project managers play in measuring metrics Where agencies might face challenges in 2023

Intro As an agency owner, you certainly collect data — but are you leveraging that data to fully empower your agency? Even if your agency has doubled in size recently, if you are not making money, something is missing. In this episode of The Innovative Agency, Marcel Pettipas explains how agency owners can start using their data to gain more insights into their business and get ahead of the curve. What you will learn in this episode: How to empower your agency using key data points The best ways to leverage financial reporting data in an agency How to share financial data with team members in an effective way The difference between “revenue” and “agency gross income (AGI)” and why it's important How time tracking can be leveraged to collect more information about your business How to bill customers based on perceived risk and value Bio Marcel Pettipas is the CEO & Co-Founder of Parakeeto, a company dedicated to helping agencies measure and improve their profitability by streamlining their operations and reporting systems, a problem he discovered while running his own agency back in his early 20's. He's also the fractional COO at Gold Front, an award-winning creative agency in San Francisco working with brands like Uber, Slack, Keap, and more. As well as the head strategic coach at SaaS Academy by Dan Martell, the #1 coaching program for B2B SaaS businesses in the world. In his work as a speaker, podcast host, and consultant, specializing in Agency Profitability Optimization, he's helped hundreds of agencies around the world improve profitability and cash flow in their business. Resources: Website: www.parakeeto.com www.parakeeto.com/toolkit www.marcelpetitpas.com LinkedIn: https://www.linkedin.com/in/marcel-petitpas-20059588/ Facebook: https://www.facebook.com/agencyprofitability Twitter: https://twitter.com/Parakeeto

In a world where every startup is using innovative technology to disrupt the status quo, how can you ensure that your idea stands above the rest? Josh Lowman believes that the answer to cutting through the noise lies in category design and creation.  As founder of Gold Front, a San Francisco based category design studio, Josh has worked with over 40 C-suite executives and their teams to create new categories and market them to their customers.  Sneak peek: “To me, the definition of something that's disruptive is, it's categorically different,” says Josh. He argues that if you aren't creating a new category of solutions that can solve unique customer needs, you may be leaving critical opportunities (and dollars) on the table. Category design goes beyond product positioning; it's a North Star that executives can lean on “to animate and lead their entire company.” It's the core DNA of the business and requires company-wide support — from product to marketing to sales — in order to succeed.  Key discussions covered in this episode include: How to create a category in three stepsHow to market your category and convert customersCommon mistakes to avoid when creating a category3 key questions you need to ask when creating your categoryWhy category creation does not equal product positioningHow to weave your category story into your brand strategy Don't have all the time in the world? Check out our TLDR version on our blog. Enjoyed this conversation? New episode every 3 weeks! Hit subscribe so you never miss an episode, and follow Lumen5 on LinkedIn for future updates! #SuperchargePodcast About Josh: Josh Lowman is the Founder and CEO of Gold Front. As founder of Gold Front, a San Francisco based category design studio, Josh has worked with over 40 C-suite executives and their teams to create new categories and market them to their customers. Connect with Josh here. About This Podcast: The Supercharge Marketing podcast is for B2B Marketers who believe in the power of brand and storytelling. Featuring no-B.S. conversations from marketing experts who dare to do things differently, this podcast will leave you feeling inspired and ready to amplify your marketing strategy to thrive and stand out in the rapidly evolving world of marketing. About Lumen5: This podcast is brought to you by Lumen5, a video creator made by marketers, for marketers. Easily make videos for content marketing, thought leadership, and brand awareness in a snap. Used by thousands of businesses, supercharge your content strategy today. Use code SUPERCHARGE to get 20% off your first 3 months.

Marcel Petitpas is the CEO & Co-Founder of Parakeeto, a company dedicated to helping agencies measure and improve their profitability by streamlining their operations and reporting systems. He's also the fractional COO at Gold Front, an award-winning creative agency in San Francisco working with brands like Uber, Slack, Keap and more. As well as the head strategic coach at SaaS Academy by Dan Martell, the #1 coaching program for B2B SaaS businesses in the world. In his work as a speaker, podcast host and consultant, specializing in Agency Profitability Optimization, he's helped hundreds of agencies around the world improve profitability and cash flow in their business. This podcast is sponsored by Ditto: www.thinkditto.com Ditto's vision is to put an end to team burnout. They are Asana Solutions partners and help businesses optimize business workflows.

This is the 2nd part conversation with Josh Lowman, Founder of Goldfront. Yesterday, Josh and I talked about what it takes to build a category and today we're going to continue the conversation by talking about why high growth startups should consider category creation as a marketing strategy. Show NotesConnect With: Josh Lowman: Website // LinkedInThe MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

This is the 2nd part conversation with Josh Lowman, Founder of Goldfront. Yesterday, Josh and I talked about what it takes to build a category and today we're going to continue the conversation by talking about why high growth startups should consider category creation as a marketing strategy. Show NotesConnect With: Josh Lowman: Website // LinkedInThe MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Welcome to the MarTech Podcast. Today we're going to discuss the challenges and opportunities of category creation marketing. Joining us is Josh Lowman, Founder of Goldfront, which is the original category creation studio. Goldfront helps founders and marketing leaders create new market categories through category strategy, branding, experience design and video production. For today, Josh and I are going to talk about what it takes to build your own category. Show NotesConnect With: Josh Lowman: Website // LinkedInThe MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Welcome to the MarTech Podcast. Today we're going to discuss the challenges and opportunities of category creation marketing. Joining us is Josh Lowman, Founder of Goldfront, which is the original category creation studio. Goldfront helps founders and marketing leaders create new market categories through category strategy, branding, experience design and video production. For today, Josh and I are going to talk about what it takes to build your own category. Show NotesConnect With: Josh Lowman: Website // LinkedInThe MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

In our final episode, Gil talks category creation with Josh Lowman, Founder of Gold Front. Josh has worked with leading startups such as Uber, Robinhood, and Newsela to build category-defining brands. You'll walk away from this episode with an understanding of the process involved in creating a new category, from strategy to implementation. BONUS! Josh tells what questions you should ask before creating a new category.

If you've ever said “Holy cow, we're so busy, and yet we don't have any money in our bank account,” this is the episode you don't want to skip over. There is a difference between profit efficiencies that you need to know, and Marcel Petitpas is here to help deliver that information to us today. This week, episode 132 of The Digital Agency Growth Podcast is about outsourcing to profitability! Watch our new recorded video training: Relationship-Driven New Business At-ScaleIn this episode of The Digital Agency Growth Podcast, Dan Englander and Marcel Petitpas share the importance of outsourcing the work that you're not good at and actionable steps you can take right now to have more realistic expectations around your agency metrics. Marcel Petitpas is the CEO & Co-Founder of Parakeeto, a company dedicated to helping agencies improve their profitability by streamlining their operations and reporting systems. He's also the fractional COO at Gold Front, an award-winning creative agency in San Francisco working with brands like Uber, Slack, Keap and more. As well as the head strategic coach at SaaS Academy by Dan Martell, the #1 coaching program for B2B SaaS businesses in the world. In his work as a speaker, podcast host and consultant, specializing in Agency Profitability Optimization, he's helped hundreds of agencies around the world improve profitability and cash flow in their business. When he's not helping agencies make more money, he's probably watching “The Office” or “Parks and Rec” on a never-ending loop and eating breakfast foods for every meal of the day. In this episode, Dan and Marcel discuss the following:The trend from software on its own to this new SWAS model, and why things may be heading in that direction of agency profitability How to approach your margins, and understanding what that looks like now, vs how it used to look in the agency space as far as goal setting and what numbers are considered “normal”. How to identify and outsource the riskiest work of your agency to increase your profitability and give you more time in your day to scale your agency.What to aim for in churn and how to set goals around churn for your agency and product-market fit. Whether you're here to learn more about agency profitability or here to learn about SWAS, you're in the right spot and this episode is going to help you. Thank you for listening! If you enjoyed this episode, please take a moment to follow, rate and review the podcast and tell me your key takeaways!CONNECT WITH MARCEL PETITPAS:BlogLinkedInWebsiteCONNECT WITH DAN ENGLANDER:LinkedInSales Schema

In this episode… Anna Furmanov of Modern Startup Marketing interviews Josh about the secrets of category creation—what he calls the Alchemy of Category Design. What is Category Design?  We start by talking about what exactly is category design, and talk about the three superpowers of category design that make it uniquely suited to help startups.  What are Category Design's biggest hurdles?  We rebut the perception category creation is too hard an endeavor for startups, and discuss how Gold Front understands the market timing for category creation. Want to learn more?  Sign up for our newsletter at goldfront.com/categoryfirst, and see our category design and brand work at goldfront.com.

Welcome back! As you may have heard, I'm intrigued by category design. I've had both Christopher Lochhead and Andy Raskin on the show to chat more on the topic, and those are actually some of the more popular episodes on the podcast. Josh Lowman helps startups (like Robinhood, Newsela, Uber, Bizzabo, and Clari) create and own their category. I wanted to bring Josh onto the show and dig into exactly HOW he helps startups design categories and learn about some specific examples. Josh is Founder and CCO at Gold Front, a category design studio based in San Francisco and LA. He's also the host of the Category First podcast. Here's what we hit on: What does category creation mean to you (HINT: it's a whole company strategy); Exactly how you've helped different brands like Robinhood, Newsela, Uber, Bizzabo and Clari with category design. Where do you start? What does that process look like (HINT: everyone has a different context, but in common is to disrupt the old way of doing things); Why the CEO collaboration is key; What are the pitfalls or watch-outs if you're a startup planning to create and own a category; How does timing play into successful category creation? What needs to click out there in the world for this to work; Can everyone be a category creator (HINT: we're just keeping people honest. As a startup you're not telling your investors that you have something incrementally better); How did you bring category creation into Gold Front's business strategy; What are some goals you want to accomplish (personal, professional) in 2022. You can reach Josh on LinkedIn: https://www.linkedin.com/in/joshlowman/ Find out more about Gold Front: https://www.goldfront.com/ Check out the Category First podcast: https://podcasts.apple.com/us/podcast/category-first/id1601824968 For more content, subscribe to Modern Startup Marketing on Apple or Spotify (or wherever you like to listen). You can find Anna on LinkedIn: www.linkedin.com/in/annafurmanov or visit this website: www.furmanovmarketing.com Thanks for listening! --- Send in a voice message: https://anchor.fm/anna-furmanov/message

In this episode of the Duct Tape Marketing Podcast, I interview Marcel Petitpas. Marcel is the CEO & Co-Founder of Parakeeto, a company dedicated to helping agencies measure and improve their profitability by streamlining their operations and reporting systems. Marcel is also the fractional COO at Gold Front and a speaker, podcast host, and consultant, specializing in Agency Profitability Optimization.

Marcel Petitpas is the CEO & Co-Founder of Parakeeto, a company dedicated to helping agencies improve their profitability by streamlining their operations and reporting systems. He's also the fractional COO at Gold Front, an award-winning creative agency in San Francisco working with brands like Uber, Slack, Keap, and more. As well as the head strategic coach at SaaS Academy by Dan Martell, the #1 coaching program for B2B SaaS businesses in the world.Today he's going to dissect agency profitability. This is a coast-to-coast breakdown on the financial aspects, how to manage time, and how to approach clients. Everything you need to increase margins and scale your business is in this episode of the Conquer Local Podcast.Conquer Local is presented by Vendasta. We have proudly served 5.5+ million local businesses through 60,000+ channel partners, agencies to enterprise-level organizations. Learn more about Vendasta and we can help your organization or learn more about Vendasta's Affiliate Program and how our listeners (like yourself) are making up to $10,000 off referrals.Are you an entrepreneur, salesperson, or marketer? Keep the learning going in the Conquer Local Academy.

Quick Links:The Agency Profitability Toolkit - Get the templates, formulas, and frameworks we've used with our consulting clients to help them double their profitability in under 60 days, absolutely free.For more information on our Agency Profitability Systems and Consulting, check out https://parakeeto.comLove the podcast? Leave us a review on the platform of your choice!Guest Links:Gold FrontTwitter @JoshLowmanLinkedIn @JoshLowmanCompany LinkedIn @gold-frontCompany Twitter @GoldFrontSF-----About Josh Lowman | Gold FrontAs you may recall from our previous episode with Josh, he is an incredible creative director and entrepreneur. As Founder and Chief Creative Officer at Gold Front, he's a long-term client of Parakeeto,A category design studio, GF is based in SanFran but also has other locations strewn across America. Their primary goal? To help growth-stage startups define and own their own category.How did Josh get into this space? Well, Gold Front started as a Brand Studio before branching out into Category Strategy, with Josh then realizing the need to combine Brand Execution with Category Creation Strategy. This has led to collaborations with Uber, Robinhood, Newsela, plus oodles more to build category-defining brands.When John isn't changing the branding landscape, he's enjoying downtime with his wife, daughters, and his dog!

Quick Links:The Agency Profitability Toolkit - Get the templates, formulas, and frameworks we've used with our consulting clients to help them double their profitability in under 60 days, absolutely free.For more information on our Agency Profitability Systems and Consulting, check out https://parakeeto.comLove the podcast? Leave us a review on the platform of your choice!Guest Links:Gold FrontTwitter @JoshLowmanLinkedIn @JoshLowmanCompany LinkedIn @gold-frontCompany Twitter @GoldFrontSF –––––––––––––––––––––––––––––––– We're switching things up a bit in this edition of Agency Profit Podcast.Josh Lowman of Gold Front and myself have joined forces to examine the last three years working in tandem. It's been quite the ride, hence we're providing it in two installments…About Josh LowmanGold Front Founder and Chief Creative Officer at Gold Front, Josh is a long-term client of Parakeeto, an incredible creative director and entrepreneur. If Gold Front sounds familiar to you, it might be because their Head of Growth, Liston Witherill, appeared on the show last fall. As you may recall, I'm the COO (fractionally) at Gold Front, and therefore have had the pleasure of working alongside Josh for a number of years. A category design studio, GF is based in SanFran but also has other locations strewn across America. Their primary goal? To help growth-stage startups define and own their own category.How did Josh get into this space? Well, Gold Front started as a Brand Studio before branching out into Category Strategy, with Josh then realizing the need to combine Brand Execution with Category Creation Strategy. This has led to collaborations with Uber, Robinhood, Newsela, plus oodles more to build category-defining brands.When John isn't changing the branding landscape, he's enjoying downtime with his wife, daughters, and his dog! 

Category First is a podcast by Josh Lowman, Founder of Gold Front, the world's first and only category design studio. Here's why you should listen.

In this episode… We're launching a podcast, newsletter, and blog for category creators. Find out why we're going all in on category design, and why we created Category First. Here's a quote from Josh: “Founders are taught that category creation is too hard to do. It's crazy to me because every founder I know dreams of doing something big." Why Become a Category Creator? You'll capture more of the profits of your categoryYou'll be the category leader on Day 1You'll define how the category works, now and forever Category is important because it's how our minds make buying decisions, even before brand. First you think "I need a new car," then "I'll get a sedan," and only then would you think about which brand to buy.  Why A Category Design Studio? There are a few good category design consultancies out there, like Play Bigger, that focus on category strategy. There are also great brand studios.  We're the first to combine both under one roof.  This solves a big problem for startups: no longer do you have to hire a brand studio that doesn't understand your big ambitions to lead a category. We get you, and we do both! Why the Podcast? There's an urgent need for category design in the startup world. These ideas have the power to not only help startups grow, but become more purpose-driven.  This podcast exists to fight the idea of good enough.  We'll deliver knowledge, advice, and moral support to category creators everywhere.  We're going to pull back the curtain on what we do at Gold Front and share the tools, ideas, and principles we use to do strategy and design so you can apply them to your company and dream big.  Want to Learn More? Sign up for our newsletter at goldfront.com/categoryfirst, and see our category design and brand work at goldfront.com.

Quick Links:The Agency Profitability Toolkit - Get the templates, formulas, and frameworks we've used with our consulting clients to help them double their profitability in under 60 days, absolutely free.For more information on our Agency Profitability Systems and Consulting, check out https://parakeeto.comLove the podcast? Leave us a review on the platform of your choice at this link.Guest Links:LinkedInTwitter twitter.com/law4Liston.ioAbout Liston Witherill…Liston Witherill is the founder of Serve Don't Sell and creator of the Serve Don't Sell Method. He works with expert service providers like designers, accountants, agency owners, consultants, and coaches who are great at delivering services but require help selling it. Liston also hosts the Modern Sales podcast and regularly publishes articles on the Serve Don't Sell blog.When he's not working – or enjoying some downtime by way of hiking, weightlifting, or creating hip-hop music – Liston is on a mission to change the way 100 million people sell so that buying services can feel as good as the day the world is fully vaccinated from COVID. He hopes you'll join him on his mission. 

Quick Links:The Agency Profitability Toolkit - Get the templates, formulas, and frameworks we've used with our consulting clients to help them double their profitability in under 60 days, absolutely free.For more information on our Agency Profitability Systems and Consulting, check out https://parakeeto.comLove the podcast? Leave us a review on the platform of your choice at this link.Marcel's Links:My LinkedInParakeeto's LinkedInTwitterAbout Me…I am co-founder and CEO of Parakeeto and fractional COO at Gold Front – a creative agency working with top tech companies in San Francisco, including Uber, Slack, and Google.In addition to being an agency profitability consultant – specializing in helping agencies get a handle on their gains – I'm also an in-demand keynote/virtual speaker and podcaster.When I'm not helping agencies make more money, I'm binge-watching soothing sitcoms while consuming my own weight in breakfast confections.

As we approach the 250th episode of the podcast, I want to take some time to look back at all the ground we've covered together. To that end, I'll be periodically resharing some of my favorite episodes — this is one of them. I hope you enjoy it! Like any good seller, you want to level up your outreach game, so you set out in search of that magic tactic: You read every book, listen to every podcast, and enroll in every course out there — only to realize you could have spent that time actually prospecting. The lesson? Tactics can be great — but they're next to useless if you haven't built the right outreach muscles through execution. Liston Witherill, Head of Growth at Gold Front, Chief of Sales Insights at Serve Don't Sell, host of the Modern Sales Podcast, and soon-to-be author, joined me to talk about the power habit formation can have on your outreach. We talked about: The mindset you need for outreach Why execution trumps tactics when it comes to outreach How pattern matching makes outreach easier Now that your outreach muscles are ready to compete against an oiled-up 1970s Schwarzenegger, are you ready to dive into how AI is revolutionizing content marketing or how to get the most out of your CRM? Check out the full list of episodes: The B2B Revenue Executive Experience.

As we approach the 250th episode of the podcast, I want to take some time to look back at all the ground we've covered together. To that end, I'll be periodically resharing some of my favorite episodes — this is one of them. I hope you enjoy it! Like any good seller, you want to level up your outreach game, so you set out in search of that magic tactic: You read every book, listen to every podcast, and enroll in every course out there — only to realize you could have spent that time actually prospecting. The lesson? Tactics can be great — but they're next to useless if you haven't built the right outreach muscles through execution. Liston Witherill, Head of Growth at Gold Front, Chief of Sales Insights at Serve Don't Sell, host of the Modern Sales Podcast, and soon-to-be author, joined me to talk about the power habit formation can have on your outreach. We talked about: The mindset you need for outreach Why execution trumps tactics when it comes to outreach How pattern matching makes outreach easier Now that your outreach muscles are ready to compete against an oiled-up 1970s Schwarzenegger, are you ready to dive into how AI is revolutionizing content marketing or how to get the most out of your CRM? Check out the full list of episodes: The B2B Revenue Executive Experience.

Like any good seller, you want to sharpen your outreach weapons. In search of more killer tactics, you read every book, listen to every podcast, attend every seminar, enroll in every course, and interpret every smoke signal out there — only to realize you could have spent that time actually prospecting. Tactics can be great — but they're useless if you haven't built the right outreach muscles through execution. My latest guest understands this better than most. Liston Witherill, Head of Growth at Gold Front, Chief of Sales Insights at Serve Don't Sell, host of the Modern Sales Podcast, and soon-to-be author, joins me to talk about the power habit formation can have on your outreach. What we talked about: The mindset you need for outreach Why execution trumps tactics when it comes to outreach How pattern matching makes outreach easier Now that your outreach muscles are ready to compete against an oiled-up 1970s Schwarzenegger, are you ready to dive into how AI is revolutionizing content marketing or how to get the most out of your CRM? Check out the full list of episodes: The B2B Revenue Executive Experience.

Like any good seller, you want to sharpen your outreach weapons. In search of more killer tactics, you read every book, listen to every podcast, attend every seminar, enroll in every course, and interpret every smoke signal out there — only to realize you could have spent that time actually prospecting. Tactics can be great — but they're useless if you haven't built the right outreach muscles through execution. My latest guest understands this better than most. Liston Witherill, Head of Growth at Gold Front, Chief of Sales Insights at Serve Don't Sell, host of the Modern Sales Podcast, and soon-to-be author, joins me to talk about the power habit formation can have on your outreach. What we talked about: The mindset you need for outreach Why execution trumps tactics when it comes to outreach How pattern matching makes outreach easier Now that your outreach muscles are ready to compete against an oiled-up 1970s Schwarzenegger, are you ready to dive into how AI is revolutionizing content marketing or how to get the most out of your CRM? Check out the full list of episodes: The B2B Revenue Executive Experience.

This is the 2nd part conversation with Josh Lowman, Founder of Goldfront. Yesterday, Josh and I talked about what it takes to build a category and today we're going to continue the conversation by talking about why high growth startups should consider category creation as a marketing strategy. Show NotesConnect With: Josh Lowman: Website // LinkedInThe MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Welcome to the MarTech Podcast. Today we're going to discuss the challenges and opportunities of category creation marketing. Joining us is Josh Lowman, Founder of Goldfront, which is the original category creation studio. Goldfront helps founders and marketing leaders create new market categories through category strategy, branding, experience design and video production. For today, Josh and I are going to talk about what it takes to build your own category. Show NotesConnect With: Josh Lowman: Website // LinkedInThe MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Marcel Petitpas is the CEO & Co-Founder of Parakeeto, a software company that helps agencies increase profitability by generating accurate, data-driven estimates in seconds using their existing time-tracking data. He's also the fractional COO at Gold Front, an award-winning creative agency in San Francisco working with brands like Uber, Slack, Keap and more. As well as the head strategic coach at SaaS Academy by Dan Martell, the #1 coaching program for B2B SaaS businesses in the world. In his work as a speaker, podcast host and consultant, specializing in Agency Profitability Optimization, he's helped hundreds of agencies around the world improve profitability and cash flow in their business. When he's not helping agencies make more money, he's probably watching “The Office” or “Parks and Rec” on a never-ending loop and eating breakfast foods for every meal of the day. Connect with Marcel: https://marcelpetitpas.com or https://parakeeto.com Linkedin: https://www.linkedin.com/in/marcel-petitpas-20059588/ Instagram: https://www.instagram.com/getparakeeto/ Twitter: https://twitter.com/Parakeeto

Quick Links:The Agency Profitability Toolkit - Get the templates, formulas, and frameworks we've used with our consulting clients to help them double their profitability in under 60 days, absolutely free.For more information on our Agency Profitability Systems and Consulting, check out https://parakeeto.comLove the podcast? Leave us a review on the platform of your choice at this link.Marcel Links:ParakeetoAgency Profit PodcastMy LinkedInParakeeto's LinkedInTwitterAbout Me:I am co-founder and CEO of Parakeeto and fractional COO at Gold Front – a creative agency working with top tech companies in San Francisco, including Uber, Slack, and Google.In addition to being an agency profitability consultant – specializing in helping agencies get a handle on their gains – I'm also an in-demand keynote/virtual speaker and podcaster.When I'm not helping agencies make more money, I'm probably binge-watching soothing sitcoms while consuming my own weight in breakfast confections. I mean, who isn't at this point?

Quick Links:The Agency Profitability Toolkit - Get the templates, formulas, and frameworks we've used with our consulting clients to help them double their profitability in under 60 days, absolutely free.For more information on our Agency Profitability Systems and Consulting, check out https://parakeeto.comLove the podcast? Leave us a review on the platform of your choice at this link.About Me:I am co-founder and CEO of Parakeeto and fractional COO at Gold Front – a creative agency working with top tech companies in San Francisco, including Uber, Slack, and Google.In addition to being an agency profitability consultant – specializing in helping agencies get a handle on their gains – I'm also an in-demand keynote/virtual speaker and podcaster.When I'm not helping agencies make more money, I'm either watching The Office or Parks & Rec on a loop.Want to see more from me? You can do that @…ParakeetoAgency Profit PodcastMy LinkedInParakeeto's LinkedInTwitter

Parakeeto Quick Links:The Agency Profitability Toolkit - Get the templates, formulas, and frameworks we've used with our consulting clients to help them double their profitability in under 60 days, absolutely free.For more information on our Agency Profitability Systems and Consulting, check out https://parakeeto.comLove the podcast? Leave us a review on the platform of your choice at this link.Marcel's Quick Links:ParakeetoAgency Profit PodcastMy LinkedInParakeeto's LinkedInTwitterAbout Me:I am co-founder and CEO of Parakeeto and fractional COO at Gold Front.In addition to being an agency profitability consultant – specializing in helping agencies get a handle on their gains – I'm also a respected keynote/virtual speaker and podcaster.