The Dental Marketing Secrets Podcast

As a follow up to episode #65 on Google Ads, we are doing a Q&A session about getting started with Paid Search. Tune in to find answers to these questions: What should my Google Ad budget be?Why did Google overspend my account?How often should I change my budget? What does ‘limited by budget' mean?What should my CPC be?How long do I try Google ads before coming to a conclusion? Google Ads can drive an immediate uptick in patients and help stack the deck in your favor. But there are many layers to it all. That's what this episode is designed to do - to help answer some of those questions circling around in your head. And if you would like to get serious about creating more leverage in your practice, then give us a call.  Limited Offer: Right now…you can receive a $400 Ad Credit when you start a 3-month Google Ads campaign. For more information, email: mark@markthackeray.com

In today's world of constant noise...timing is critical. To find success in attracting new clients to your business, you need to be reaching prospects at the right time. One of the best ways to do that is through Paid Search Ads or Google Ads. Showing up as the solution when a prospect types in their problem on Google stacks the odds in your favor. Aside from that, here are a few other reasons to consider running Google Ads:Budget friendly - works with both small and large budgetsImmediately show up in front of prospective clientsAds can work for you day & night…and replace manual marketing effortsInstant feedback through tracking and analytics to help you course correctShort learning curve - most campaigns producing great ROI by month 3 or soonerOh, and there's one more reason why timing is so critical right now…$400 Google Ads Credit Up For GrabsRight now I am offering a $400 Google Ads credit to anyone that signs up for a 3-month Google Ads starter campaign. I'm doing this because I believe that Google Ads can help solve a lot of your marketing problems, and want to do all I can to help you give them a try. Email mark@markthackeray.com for more info. 

How much has Facebook & Instagram Ads changed over the past several months? Do they still work?  Or are they not even worth the effort? Today, I dive into the constant evolution of FB/IG advertising. Lots of changes have occurred and we'll break down what those are and what to do about them. Give a listen if you are running social ads right now or thinking about it in the future. 

How To Work Less & Earn More in 2022Today we dive into the power of the Pareto Principle (80/20) to identify those marketing activities that are responsible for driving the majority of your success, and how to leverage that data to ramp up your practice even more....while working even less. As author Richard Koch said,  “A few things are important. Most are not." This episode will help you determine what those important things are for your practice. Tune in and take notes!

What are people saying about you and your practice? What is the first thing that a patient sees about your office when they go online? Reviews are massively influential.  It boils down to this: What other people say about you is significantly more important than what YOU say about yourself. People tend to put more stock into patient reviews than what they read on your website. So how do you generate great reviews for your practice? Dr. Henry Sobol from White Crown Dental joins me on the podcast today to answer that question. He shares several things that he has done to increase the number of patient reviews and how that has impacted his practice overall. Reviews play a pivotal role in attracting more patient as well as the right type of patients. Tune in to discover how to increase your online reviews! ****Dr. Henry SobolWhite Crown DentalEmpathIQ Automated Review Generation

Referrals are hands down the best types of new patients out there. Referred patients tend to trust you morenegotiate less on priceremain patients longeraccept treatment more easilycost less to acquire as new patientsand refer other people to your practiceBut for most practices, they don't have any sort of formalized system for generating referrals. They simply try to provide the best experience they can...and then hope and pray that referrals come their way.Join us as we dive into how one office ‘cracked the code' on referrals and generated 584 referrals in just 12 months.Generating referrals can be orchestrated. You don't have to sit around and hope that they will happen. And following these strategies can help you consistently increase your referrals.Click the link below to register:https://benco.zoom.us/webinar/register/WN_rnodB5htSz67EwZbNq6FVwYou can also receive CE credit for attending. 

What are people saying about your business online? This is the heart of today's episode- managing your online reputation. Avalon Hartman joins me on the show to break down the best way to approach your business perception and reputation online.  Specifically, we get into: How to generate more reviewsWhat to do when you receive a negative review? How much an increase in review rating can mean to your business (this even surprised me!)How many reviews should you have? and moreStart listening NOW. This is something all practices need to focus on throughout the year. ****Contact Avalon Hartmanavalon@empathiq.ioEmpathIQ:  We help generate reviews to google and all the important review sites. We help fix businesses online listings helping with local SEO. We aggregate and promote your best reviews to your website. We help get you to the top of the google maps and generate new patients.

Influencers. They are all over the place. From national influencers with 250K+ followers to micro-influencers that dominate your local scene, they seem to be taking over. So, how do you tap into that power? How can you find and collaborate with an influencer to grow your practice? Enter Lynn Smargis, founder of Write For You, to share her secrets of Influencer Management. In this interview, Lynn & I dive into questions like: Why you should use an influencer? What types of promotions can you use an influencer for? How do you go about finding an influencer? (Lynn shares 6 steps)Best way to approach an influencerTune in! You're going to love it. ****About Lynn SmargisLynn is an author, podcast producer, and content creator fond of writing, traveling, and exploring new places. She has a ubiquitous background in creative production, podcasting and marketing. Lynn's passion and ardor are directed towards producing and developing original content, social media, ghostwriting, and podcast production for other creatives and business owners.Website: https://www.writeforyou.me

How to crack the code of Instagram and its ever-evolving algorithm. That's what we are talking about today in this quick tip. Discover the 6 key factors that influence Instagram's algorithm and how to leverage them to grow your audience. Let's get to it!

LinkedIn?  For my dental practice?  Oh, yes.  And Dr. Angela Mulrooney joins me on the show to break down how it's all done 

In today's market, a basic website simply won't cut it. Sure, in years past, you could get away with having a mediocre, cookie-cutter website. Not anymore. More important than simply having a website is the MESSAGE that you are sharing.  In other words, what is your practice story? What are patients going to experience when they walk through your front door? Your message is mission critical to attracting the right type of patients. And joining the podcast is messaging maestro Sarah Johnson to point on some of the key ingredients of a powerful message. Tune in and take notes!****About Sarah Johnson, Content Director at JamboJonWriting is a lifelong passion for Sarah, whose work has been seen in newspapers, social media outlets, blogs, websites, newsletters, and printed materials for more than 400 companies over the past decade. She has served as editor for three full length novels and just finished writing her first book. Sarah serves a the Vice President for the Evans Biography Award, and has twice been BNI chapter presidents. She proudly earned her Organization Communications Degree from the University of Utah. She is married to her college sweetheart for 20 years and they are the proud parents of four children. She loves anything that has to do with a garden, cozying up to a good book, and baking chocolate chip cookies.  https://jambojon.com/

 Cause marketing is a great way to demonstrate your commitment to the community by partnering with local organizations for a good cause. Daniel Dudley of Make-A-Wish Utah joins us today to talk about Cause Marketing and the unique benefits that it can provide.We take a close look at how Cause Marketing can: Build long-term relationships within your communityUnite your team by working on something bigger than the practiceIncrease awareness & recognition Engage patients in contributing towards a worthy causeJoin us!*****Hey! One last thing real quick...The support that we received from Make-A-Wish when our daughter Ruby was first diagnosed was just incredible. We find ourselves scrolling through all the photos during that time and are so appreciative of the memories that we were able to create thanks to Make-A-Wish.If you would like to donate to Make-A-Wish and help children that are battling cancer, head over to my personal Make-A-Wish Page.  Any type of support would be greatly appreciated! -Mark

If you are thinking of buying, selling, or merging your practice then this episode is for you.Whether this is your first deal if you've been through this before, this interview will help you navigate the transition process in the most successful way possible. Joining me on the show are two people who have assisted in more than 1,000 practice transitions: Bill Barrett: CEO of law firm Mandelbaum Salsburg,  co-chair of the National Dental Law Center, and author of the book 'Buy, Sell, Merge'. Justin Baumann: Practice transition expert for DDSmatch, representing the seller as the team leader, coordinating efforts with valuation specialists, attorneys, & accountants to create the best transition possible. Here's just a taste of what we touch on in this episode: The pitfalls of 'going it alone' or using a family friend with little or no experience in the dental industryMission critical due diligence that should take placePractice Evaluation: what's your practice really worth? How to plan for a successful transition in the futureYou may not be involved in a transition right now. It may not even be on your radar. But you will still want to carefully review this episode so you  know what steps you should be taking for when it's time to sell or make a change! ****Contact Bill Barrett:wbarrett@lawfirm.uswww.lawfirm.msBill's book - Buy, Sell, MergeContact Justin Baumann:jbaumann@ddsmatch.com www.ddsmatch.com

Most practices tend to use a 'copy cat' approach when it comes to marketing.  (They typically look at what their competitor down the street is doing and then do the same thing)But that strategy leads to unpredictable results because you are not showing up as a truly unique, different option to potential patients. You're just a commodity. So how do you stand out? That's what we're talking about on this episode with Regan Robertson.  Specifically, we dive into: 3 Levels of Authentic MarketingHow to Uncover the Story Your Practice is TellingCreating an Unforgettable Experience (even as an introvert!)Grab a pen and let's get started!******About Regan RobertsonRegan Robertson is President & CMO of Productive Dentist Academy.  A certified Business Made Simple coach, Storybrand guide, and color consultant, Regan is passionate about weaving clarity through the total patient experience for an unparalleled patient experience.

Yes, we've all wanted to transition away from PPOs and move towards Fee for Service. But what does that actually look like? How do you go about even starting? As a follow up to our earlier podcast on a similar topic, I invited Dr. Chad Johnson to join the show and share his first-hand experience. Not only did Chad decide to cut ties with PPOs, he also did it during Covid. Hear what Chad has to say about: How did you finally make the decision? What was the 'point of no return'? What type of effect did this have on your practice?  on your team?Where is his practice today? Tune in to discover why Chad would "do it all again!" *****About Chad Johnson, DDS, FAGDDr. Chad Johnson is a practicing general dentist Iowa. With 15 years of experience as a business owner, he's been through the fire--literally and figuratively--and learned from his burns. That's why he is passionate about practice management to help doctors actualize the potential within their practices. Chad is active as a CEREC mentor and also co-hosts the Everyday Practices Podcast.Email Chad: chaddds@gmail.comLetter Chad sent out to patients: https://dentalmarketingsecretspodcast.com/wp-content/uploads/2021/03/Insurance-Patient-Letter.pdf

Are you charging the right fees?  This one strategy has an enormous impact on your practice profitability. In this episode, I'm joined by KJ Jordan, revenue analyst extraordinaire for Benco Dental, and we tackle this topic head on. Specifically, we dive into:  The fact that you are NOT competing with dentist down the road, but with Disney World and the house addition/makeoverHow do you know if you are charging the right amount? What type of impact can this have on my practice? Why should I update my fees when PPOs decide what I will be reimbursed? (Did you know that ADA codes are updated, deleted, and added EVERY year??)You are going to love this!  Tune in and take notes. ****Contact KJ Jordan to learn more about a Revenue Analysis Consultation: kj8713@benco.comBenco Dental: https://www.benco.com/#dentalmarketing#dentalmarketingsecretspodcast

Strategic practice growth comes from understanding your current position and where you'd like to be in the future.  In this episode, guest Tim Kelley and I dive into which 8 numbers/metrics you should be keyed into as you look to scale your practice. We also dive into: Two specific areas of opportunity for EVERY practiceCommon problems of most dental websites5 things patients are looking for in a dental practiceand loads more. Tune in! ****About Tim KelleyTim Kelley & Tim Healy formed TNT Dental in 2000 as one of the first marketing agencies founded exclusively on dentistry. TNT Dental creates custom dental websites in conjunction with tailor-made marketing plans designed to attract new patients, reappoint current ones, and generate consistent referrals. www.tntdental.com#dentalmarketing #dentalmarketingsecretspodcast

Who else is ready to break free from lousy PPOs??  Being tied to certain PPOs is a lot like paying taxes: the little reward you receive in the end never seems to add up to the amount you put in. But many dentists wonder...Is it really possible to cut ties with a PPO and avoid a mass exodus of patients? And if so....HOW? Today, Brad James joins me to layout the specific steps to getting rid of bad PPOs.  We dive into several key points, such as: How do I determine if a PPO is worth getting rid of? What data points should I be looking at? The best way to drop a PPOHow to best prepare patients affected by dropped PPOWhat your practice can look like AFTER - (the gold at the end of the rainbow) You're going to love this!  Tune in and take notes. ****About Brad JamesBrad James is the Director of Partner Development at Kleer and focuses on helping Kleer's 4500+ dentists by improving their practice management and business operations through their robust partner ecosystem.Free Download: 7 Steps To Dropping Your Bad PPOhttps://www.kleer.com/ebooks/7-steps-drop-your-bad-ppos-playbook

What are YOU going to do in 2021 to help grow your practice? With the competition the way that it is, if you are NOT dedicating time and effort towards promoting your practice, you will get passed up. Devin Schumacher joins me on the show to discuss the #1 way for dentists to win in 2021. Take notes!****About Devin SchumacherDevin Schumacher is the co-founder & CEO of SERP Dental - a company that helps dentists grow their practices while increasing profitability, operational efficiency and reducing chaos.SERP Dental's mission is to help dentists grow their practices and have a larger impact on the communities they serve.SERP Dental: https://serpdental.com/

With the outbreak of Covid-19 , many practices didn't know what to do or when they could open their doors again.  Some chose to wait it out, hoping that they could survive that long.  A few other practices started to embrace teledentistry into their operations. Now in early 2021, we are still in grips of the pandemic and teledentistry has become more and more accepted and utilized. But will this trend continue? What does the future hold for teledentistry? How do you know if teledentistry is right for your practice? I ask Fred Joyal all of these questions and more in this episode. If you have entertained the idea of incorporating teledentistry into your practice...or would like to improve the efficacy of your teledentistry practices...then tune into this episode!*****About Fred JoyalA nationally recognized speaker, Fred is the author of two best-selling books, Everything is Marketing: The Ultimate Strategy for Dental Practice Growth, and Becoming Remarkable: How to Create a Dental Practice Everyone Talks About. He was the co-founder of 1-800-DENTIST and is considered a leading authority on dental practice marketing and consumer behavior. Fred serves on the board of Fortune Management, and he is currently the Chief Marketing Officer for Armor Respiration.  His website is fredjoyal.com and his email is fredjoyal@gmail.com.#teledentistry #teledental #dentalmarketing #dentalmarketingsecretspodcast

Does your online reputation (reviews, social media, listings) actually reflect your patient experience?  For a lot of practices, that answer is 'no.' This causes friction for prospective patients and makes it harder for them to schedule an appointment. In this episode, I talk with Angela Byrnes, Director of Client Services for Roadside Dental Marketing, about the critical aspects of online reputation. We dive into common challenges and questions such as: How do reviews influence potential patients? How does online reputation affect your SEO and visibility? Which platforms should you focus on for patient reviews? Living in a digital-first world, online reputation plays a big part of your overall marketing strategy. Tune in and take notes :) ****About Angela ByrnesAngela Byrnes loves practicality and efficiency and works to pair client goals with simple solutions. Before Roadside, Angela devoted 23+ years to the dental industry, leading high production at multi-doctor practices. Eventually, she honed in on her passion for practice management and consulting, and naturally gravitated toward Roadside due to their specialization in dental marketing.In her years with Roadside, Angela has helped transcend all previous profit margins at rates her clients have never thought possible! She problem-solves intimidating challenges with interactive, easy, and rewarding action plans. Simply put, Angela loves to share her marketing knowledge, tools, and expertise to help dentists grow their practices!Roadside Dental Marketinghttps://www.roadsidedentalmarketing.com/

What role does Hygiene play in your practice?  Do you feel like you are maximizing your hygiene potential? Do your hygienists have the tools, resources, and direction to improve case acceptance? Rachel Wall, founder of Inspired Hygiene, joins me on the show to demonstrate just how powerful hygiene can be for your practice. With over 30 years of clinical & coaching experience, Rachel shares:What every dentist should know about hygieneHow hygiene contributes to the overall success of your practiceThe common mistakes practices are making when it comes to their approach on hygieneHygiene can become one of your most powerful 'entry points' for new patients when done properly. Tune in to this episode to get you started on the right foot!*******About Rachel Wall, RDH, BSAs an international speaker, coach and owner of Inspired Hygiene, Rachel has guided thousands of dental professionals to elevate their hygiene services and systems while driving profits to the bottom line and developing empowered, engaged hygienists. Rachel draws from 30 years of experience as a hygiene profitability coach and clinical hygienist to deliver to-the-point interactive workshops and coaching programs. She is a past recipient of the Dental Excellence Award from DrBicuspid.com for “Most Effective Dental Hygienist Educator” and has been named one of the Top 25 Women in Dentistry by Dental Products Report. Her book “Return on Hygiene” has been called the Hygiene Benchmark Bible and usedby dentists all over North America to uncover the true potential of their hygiene teams.Inspired Hygiene Websitehttps://www.inspiredhygiene.com/Contact Rachel : rachel@inspiredhygiene.com$10 Off : Return On Hygiene Bookhttp://www.rohbook.com/Use code "DMSPODCAST" (all caps)

If you have thought about getting started with video marketing or have decided it's finally time, then this is the episode for you. Matthew Miller of Mad Capper Marketing joins me to reveal his video marketing secrets that are producing great results for his clients right now.  Specifically, we break down: The unique benefits of a video messageThe 3 types of videos to createThe 3 styles of videosMatthew's campaign that's producing 20:1 ROI during CovidA fantastic conversation with a TON of great tactics that you can take and apply right now for your practice. Grab a pen and paper and tune in!********Mad Capper Marketinghttps://www.madcappermarketing.com/Contact MatthewMatthew@MadCapperMarketing.comResourcesMatthew's YouTube Channel

***Part 2Ever struggled to get buy in from your team on a new marketing campaign?Do you come up against team members that simply don't want to get on board? Is the perception that this is just the 'flavor of the month' and will be gone in a few weeks?Effective marketing campaigns require all hands on deck. In other words, if some of your team members aren't totally enrolled in a new marketing idea, it's not likely to succeed.So...how do I actually get my team on board with a new program? How do I make sure that I can enroll everyone so we all are pulling in the same direction? Enter Andrea Kartch. Andrea's spent the past two decades coaching executives and organizations on building & leading teams, adopting & championing change, and creating high-performance mindsets. In this 2-part episode, Andrea and I dive into the 5 key elements of enrolling team members in shifting practice culture: CommunicationStrengthsConflictEmotional Intelligence (EI)How The Leaders Themselves LeadIf you are looking to implement a new marketing campaign or even simply upgrade your practice culture, then you will LOVE this episode!*******About Andrea Kartch:Andrea's passion is around self-awareness, personal brand, and partnering with others.  She is skilled in facilitation and public speaking, leading a variety of learning and client experiences. Andrea's certifications as a Coach or Consultant include Change Management and Cultural Transformation, Emotional Intelligence, DiSC®, DDI Master Facilitation, and Classroom Management.Her delight is supporting people in shifting the trajectory of their lives, and providing them with tools and strategies that aid in that transformation.Reigns of Change: http://www.reignsofchange.com/

Ever struggled to get buy in from your team on a new marketing campaign? Do you come up against team members that simply don't want to get on board?  Is the perception that this is just the 'flavor of the month' and will be gone in a few weeks? Effective marketing campaigns require all hands on deck. In other words, if some of your team members aren't totally enrolled in a new marketing idea, it's not likely to succeed. So...how do I actually get my team on board with a new program? How do I make sure that I can enroll everyone so we all are pulling in the same direction? Enter Andrea Kartch. Andrea's spent the past two decades coaching executives and organizations on building & leading teams, adopting & championing change, and creating high-performance mindsets. In this 2-part episode, Andrea and I dive into the 5 key elements of enrolling team members in shifting practice culture: CommunicationStrengthsConflictEmotional Intelligence (EI)How The Leaders Themselves LeadIf you are looking to implement a new marketing campaign or even simply upgrade your practice culture, then you will LOVE this episode!*******About Andrea Kartch:Andrea's passion is around self-awareness, personal brand, and partnering with others.  She is skilled in facilitation and public speaking, leading a variety of learning and client experiences. Andrea's certifications as a Coach or Consultant include Change Management and Cultural Transformation, Emotional Intelligence, DiSC®, DDI Master Facilitation, and Classroom Management.Her delight is supporting people in shifting the trajectory of their lives, and providing them with tools and strategies that aid in that transformation. Reigns of Change: http://www.reignsofchange.com/

Have you noticed that no matter how much you spend on your website (or how many times you redesign it), it doesn't really move the needle? That's because a website (even a really modern one) isn't enough. You need an entire system to create the holistic experience that patients crave (and reward). And what needs to be in this system??  Steve Brown joins DMS to break down the 4 ingredients to a winning system. Join us!  ******About Steve Brown:Steve Brown has a passion for inspiring and empowering the entrepreneurs who power the American economy. He is the founder of ROI Online, a HubSpot platinum agency partner and the first StoryBrand certified agency. Steve and his team at ROI Online have worked with hundreds of clients, from solo entrepreneurs to Inc. 5000 fastest growing companies, to grow their business by implementing a holistic business growth system.Steve's Book: The Golden Toilet: Stop Flushing Your Marketing Budget Into Your Website And Build A System That Grows Your Business

Do you have a true and tried system for managing your practice? Or do you feel like you are just trying to make it through the end of the month with your head still on straight and enough money in the account to cover overhead? (Dr. Alun Rees describes running a practice like 'running into a blizzard...not knowing where to go.')That's exactly where he found himself. Three years into owning his practice, he had hit rock bottom. His wife had left him. No home.  A looming recession in the United Kingdom. And the banks were calling. At that point, Alun realized that he needed to get serious with the business of dentistry as seriously as the practice of dentistry. He ultimately developed the 7 Pillars of Practice Management that help practice owners understand exactly what they need to do for their practice!Just in time for the new year, this episode will help identify areas of focus for your practice moving forward. Tune in!****About Dr. Alun ReesDr Alun Rees BDS  graduated from Newcastle  University and started his career as an oral surgery resident, before working as an associate in a range of different practices. With this solid foundation, Alun went on to launch two practices in the space of just 15 months, a challenge in the toughest economic conditions. After years of hard work Alun finally sold his dental business in 2005. Alun now runs The Dental Business Coach to offer specific and specialized support for dentists and their teams. He has served as a media representative for both the BDA and BDHF and has featured on BBC2, Sky TV and various radio stations. https://www.dentalbusinesscoach.co.uk/home

Why does the Apple iOS14 update have Google and Facebook all up in arms?Will this completely destroy Facebook Ads as we know it? Is this the end??In this episode, I dive into what Apple is trying to do with this new iOS14 update, why it's got Facebook & Google beside themselves, and how I see this affecting Facebook Ads moving forward. Tune in! 

How important is real estate as a practice owner? It's kind of a big deal...as in could save you (or cost you) an extra $100K on your next lease. That's what I learned from my conversation with Colin Carr, healthcare real estate expert. We got into all sorts of questions like...Purchase or lease office space? What are top mistakes that dentists make with their office space? (#2 really shocked me)How to successfully renegotiate your lease? If you are looking for a new space or your lease is coming up, you NEED to listen to this episode!*****Colin CarrColin has successfully completed over a thousand real estate transactions that have saved his clients hundreds of MILLIONS of dollars. Colin founded and built CARR, a nationwide commercial real estate company to specifically represent the needs and interests of healthcare providers. In 2009, when Colin founded CARR, their no-conflicts of interest approach of not representing landlords and sellers was an idea that practitioners greeted with open arms. Learn more about Colin and CARR: http://carr.us/Free Lease/Purchase Evaluation:https://carr.us/lease-or-purchase-evaluation/

We've all seen it. The doctor who feels like he's chained to his chair, year after year. Instead of running his practice, the practice is running him. That's what we're talking about in this episode: setting up your practice like an investment...so that it ultimately serves you. I'm joined by financial planning wizard, Eric Miller, co-owner of Econologics Financial Advisors to discuss How To Treat Your Practice Like An Investment. Eric's first step in and how it affects everything elseWhy you should NOT depend upon accountants for tax planning (and what that can end up costing you in the end)Setting up your practice to serve YOU and your HOUSEHOLDJoin us to find out how to get started! ******About Eric Miller:Eric takes pride in helping practice owners become the financial heroes of their own stories, and has taken this passion to over 600 families in the past decade. During this time, he's had over 15,000 conversations with practice owners regarding money, investing, practice expansion, practice transitions, taxes, asset protection, estate planning, and helping them shape their financial attitude towards abundance. Econologics Financial Planningwww.WealthForDentists.comFree Book: The Financial Success Guide for Private Practice Dentistshttps://econologicsfinancialadvisors.com/dentists/

Today I'm joined by Paul Lowry, co-founder of Dental Menu, who's vision of an in-house membership plan is like nothing you've ever seen. Paul shares the many pitfalls of traditional in-house membership plans, such as:Not personalized to the patient; Trying to lump all patients into one plan when their needs are greatly differentRenewal rates are terribly low because most patients only purchase the in-house plan when they need a costly treatment; they are not vested in the yearly plan itselfManaging the plan without all the stress, headache, and confusion...especially when you have multiple providers that factor into thatTune in to hear a vastly different approach that's completely customizable to each patient through a unique software! 

Why is nobody commenting on my Facebook or Instagram posts? How come I'm not seeing any engagement? How do I get more people to follow me or like my page? Ahhh....social media. You know that you need to be on there but can't quite figure out. If you are looking for ways to ramp up your social media presence and really start building true engagement with your audience, then this episode is just for YOU. Discover the 3 Keys to creating killer content that 'stops the scroll' and makes people want to read more. AND...we're including a free guide for you to reference as well, complete with examples and tips.  Click Below to Download Your Free Guide: 3 Keys to Killer Contenthttps://dentalmarketingsecretspodcast.com/3-keys-to-killer-content/

The holidays are here!  What is your holiday marketing plan?Join me and guest, Lorie Streeter, as we discuss a variety of different marketing strategies for this upcoming season. A few key points that stuck out to me: Bridge the gap of isolation and connection with your patients'Coffee Marketing'  (you'll just have to listen)End of year benefits, package deals, and moreTune in!

It was a little over 6 months ago now that Covid really started rearing its ugly head in dental practices. And now, we are seeing the 'Covid Cliff' - a major dip into the hygiene column. In today's episode, Cory Pinegar of CallForce joins me to share some of the ways to bridge that gap and start to smooth out your schedule moving forward.  Here's some of the topics we break down:Covid gap causing a 10-15% drop in overall productionWhy practices are losing 17% of patients each year on average 4 Steps to SuccessAddress the root of the problem NOW so that you can eliminate the gap for good. Tune in!****** Download your FREE E-Book: Guide to Answering Dental CallsClick here to access your copy: https://info.getcallforce.com/answering-guideCallForce : https://info.getcallforce.com/dmsConnect with Corey Pinegar on LinkedIn

Video content is one of (if not THE) most engaging form of content right now in social media. Facebook, Instagram, Pinterest, Twitter, and even LinkedIn are all pivoting towards video as the format of choice. In this episode, I dive into 5 reasons why video content is so effective at engaging, educating, and building trust and rapport with patients. I also address the two biggest obstacles I hear when it comes to video: "Creating videos is too expensive.""I'm not good in front of a camera." You don't want to miss this episode. Give it a listen!

How effective are branded products? Are all those pens, hand sanitizer bottles, and calendars really working for you? That is the question we tackle in this episode, with special guests Ali Mardanlou and Jeff Glauser of Interstate Specialties. Specifically, we dive into: Are branded products effective long-term? Do they stick around or simply get tossed in the trash can? Top of mind awareness and building social proofWhat's really popular RIGHT NOWNot only that, but Ali & Jeff included a *secret* offer just for those that listen to the episode. Make sure you listen to the end!*************Interstate Specialitieshttps://interstatespecialties.net/(801) 487-3882

Imagine if you were able to finally figure out the riddle of recall in your practice? If you could solve that mystery and start inactivating 30-40% of your inactive patients...patients that you've already invested time and money to acquire??That's what today's episode is all about: Slaying the Recall Dragon. I'm joined by Cory Pinegar, CEO of CallForce where their primary mission is helping practices reactivate lost patients. Tune in as we dive into:How an effective recall system can multiply your practice profitabilityThe common mistakes that practices make when working on recall 5 secrets to an effective recall systemListen to this with your team so you can all be on the same page. You're going to love this! ***Download your FREE E-Book: Building A Dental Recall System That WorksClick here to access your copy: https://info.getcallforce.com/dental-marketing-secretsCallForce : https://www.getcallforce.com/Connect with Corey Pinegar on LinkedIn

When it comes to marketing your practice, there is one person who can provide invaluable insights...your office manager.  (perfect timing since September is Office Manager Appreciation Month!)With one 'foot' on the practice side and the other with the patients, your office manager gets to see and experience both sides of the equation, and can help you best determine HOW to move your practice forward. I'm joined by Lorie Streeter, Vice President of AADOM (American Association of Dental Office Management) who brings 31 years of experience to the discussion table, both as an office manager and as a marketer. Join us as we discuss and break down:The unique perspective that your office manager can provideLeveraging the community to attract more patientsImportance of 'mind share' in order to create 'market share'Specific ideas for connecting with schools, nursing homes, and other businesses and organizations within the communityYou don't want to miss this!

In this episode, I'm joined by Marc Hansen, Director of Enterprise Marketing for Podium, to break down various ways to innovate your practice and serve your patients at a higher level. Specifically, we look at: How your practicing is now competing with the likes of Amazon, DoorDash, Uber...instead of just other dental practicesRemoving friction for your patientsImportance and potent influence of patient reviewsMassive results from practices that are embracing innovation (10x increase in monthly leads for example)AND...we share a FREE GIFT from Podium that you will definitely want to take advantage of! (www.Podium.com/starter)- - - To learn more about Podium or connect with Marc Hansen:Podium: www.podium.comMarc Hansen on LinkedIn

Ever been trolled by someone on your Instagram page before? Out of nowhere there's a "patient" who lambastes you on social media for a lousy experience...even though you have no record of them coming in. Recently, Instagram has rolled out a few new features to help combat negative and bullying. In today's quick tip episode, we dive into what those features are and uncover 3 easy (yet powerful) uses to protecting your page and maintaining brand integrity. Tune in!

More than ever, you need to be maximizing the assets that you already have. In this episode, you'll uncover one of the biggest assets you have (your team members) and how to effectively engage them in your marketing efforts. Specifically, you'll discover:How empowering your team members will elevate your practiceThe common mistakes (and how to avoid them)How you can get started right awayPresident of Insight Marketing Group, Jennifer Thompson joins me on the show today to share her decades of experience transforming teams throughout the healthcare industry. Tune in!

In today's episode, I unveil my secret sauce, what I call Scientific Marketing, and how I use it to create successful marketing campaigns. It's the same process used by some of the most influential people in history...people like Leonardo Da Vinci, Albert Einstein, Thomas Edison, and countless others. What makes this process so effective is that it's all based on results. Not theory. But actual, tangible, 'take-it-to-the-bank' results.And...anyone can follow this process, too. It's not exclusive to those with certain talents & abilities. It's available to all. Give a listen!

You are going to love this episode on social media!  We have two awesome guests that provide timely perspective from both the external/marketing side as well as the internal/practice side. And what's even better...they are twins :) Alex Virden & Dr. Jordan Virden Menefee join me as we dive into...Current state of social media; what's going on right now and how to best connect with patients during this unprecedented timeWhy social media NEEDS to be an integral part of your marketing strategyTwo social media "musts" for 2020Branding: personal brand vs. professional brand? Which platforms to be onHow to be an influencer AND...Alex & Jordan have put together an incredible resource for you. It's awesome and contains a TON of actionable steps towards social media mastery. Tune in!Free Resource: Brand & Social Media Playbook for 20201. Visit Jordan's Instagram page @smallteeth_bigworld2. Click on her linktr.ee/jorvirden3. Click on Brand & Social Media Playbook

How do you know what to look at when you are evaluating marketing campaign performance? Which analytics really matter? In today's episode, we dive into:How to avoid the emotional roller coaster that can come with evaluating your marketing performanceWhy you are NOT necessarily your own patient when it comes to marketingCase study of a new client campaign resulting in a 585% ROIParallel between being a new parent and a new marketerAnd the 3 Pillars that are crucial to long-term marketing successLet's get to it!

In today's episode, we will be diving into a topic that I get really excited about because I've seen sooooo much success with it and that is email marketing. We discuss the WHY behind email marketingWhy I believe it's the marketing backbone of your practiceI share the nuts and bolts of email marketing from email formatting and layout, to how to get your emails opened and readYou are going to love it. Let's get after it!

Wading through the murky waters of Search Engine Optimization (SEO) can be challenging to say the least, especially when you are a dentist trying to compete against dozens of other dentists within the same geographic region. Enter John Vuong, Founder and President of Local Search SEO. John and his company have dedicated the past decade 'cracking the SEO code' and he joins us today to share what he's learned and how you can get started. Here are a few of the notes I personally wrote during this episode: How SEO can be like owning online real estate vs. only renting online real estate via Pay-Per-Click adsDoes Google My Business matter when it comes to SEO? And 4 Specific Steps to optimize your Google My Business PagePersonalizing your content is critical - Google is looking for ownership of unique contentAnd so much more. Grab a notebook and get ready to start jotting down the ideas because they're coming :) **********In case you'd like to learn more about SEO and how John and his company can help your practice, check out their website: http://localseosearch.ca/They also offer a Free Website Audit that allows you to check your Google Search Engine Score - check that out!

Patients love, and tend to be more loyal to, practices whose values align with their own.(This is true with all industries)  Cause marketing is a way to demonstrate your company values to patients in a way that,  can be both meaningful as well as engaging.Daniel Dudley of Make-A-Wish Utah joins us today to talk about Cause Marketing and the unique benefits that it can provide. We dive into experiences that I have had (from both a personal and business standpoint), and the powerful results generated because of that campaign, and you'll learn why so many other companies (Starbucks, Patagonia, TOMS, Warby Parker) use cause marketing to not only help their business but also do some serious good in the world at the same time. Join us!*****Hey! One last thing real quick...The support that we received from Make-A-Wish when our daughter Ruby was first diagnosed was just incredible. We find ourselves scrolling through all the photos during that time and are so appreciative of the memories that we were able to create thanks to Make-A-Wish. If you would like to donate to Make-A-Wish and help children that are battling cancer, head over to my personal Make-A-Wish Page.  Any type of support would be greatly appreciated! -Mark

A lot of people are asking for and hoping for things to return back to normal. But the reality is that it simply won't go back to normal. There will inevitably be a ‘new normal' and the great thing about that is that possibilities in that space are completely endless. If you start planning now, you can begin to create something even bigger and better in the future, using all the skills and knowledge you've accumulated through this scary period. In this episode, we dive into an exercise called the "First 100 Days" that was created by master coach, Dan Sullivan. This helps you see how you have faced and overcome challenging times like this before and how you are more than capable of weathering this current Covid-19 storm. Ultimately, this exercise will also allow you to hit the ground running once restrictions are lifted and practice doors are opening again, while others are still trying to figure out what they are going to do.Tune in!#dentalmarketing#dentalmarketingsecrets#covid19dental#practicemarketing

Our goal with this podcast is to help practices increase their sense of direction, confidence and capability in their business.We are living through an unprecedented time right now with COVID-19- uncertainty, fear, concern, and anxiety about the futureBut does not mean that we have to shut down, and curl up at home, and do nothingToday we are going to be talking about 10 strategies that will help you focus on opportunities for growth, progress and achievement during this difficult and challenging time.These are designed to support your creative thinking and actions in order to help you navigate successfully the months ahead. Tune in and get ready to take some notes!

Have you ever had the thought of adding another practice? Of growing and expanding in order to serve more patients? Then you will love this episode. Vince Dilley, Founder and CEO of Platinum Dental, took a risk and acquired his first dental practice back in 2012. And despite many challenges and unexpected turns, he has now increased that number to 20 practices, with more planned for later this year. Tune in to Vince's story about how he got started, the biggest question marks he encountered, and the lessons he learned along the way.

The time has come. You have made the decision and you feel good about it. Years of effort, work, time, and money have been invested into building a thriving practice. And now it's time to sell. What do you do? How do you get started? What is the best way to sell in order to avoid as many fees as possible, capital gains and others? That's the topic of our show today. We are joined by capital gains expert, Brett Swarts, who shares exactly how to avoid those staggering fees when selling your practice, and ultimately put 30-50% more back in your pocket. So...if you are:nearing the end of your careerlooking to make a change to something newfrustrated with your business partners over direction of the practice and need a way to settle things on good terms for everyoneor simply want to be prepared now for the future......then you will love this episode!Brett Swarts is the founder of Capital Gains Tax Solutions and is one of the leading capital gains experts in the country. Each year, he helps hundreds of business professionals with the proper tools that enable them to retain as much money as possible when selling their business. #deferredsalestrust #lesstaxmorewealth #capgainstaxshow#SaveFailed1031exchange#primaryhome #businesssale #CREsale