The Personal Stylist Podcast

I'm dropping my FINAL podcast episode… for now! If you've been following along, then you'll know that I'm taking a big PAUSE in 2023 - a pause from what I've been doing nonstop for the past 12 years. This episode dives into the lessons I've learned and what I'm most excited about during this pause. Listen as I talk about: My WINS and how I track these every month The Importance of CREATING SPACE How to learn aboutYOUR PATTERNS and INVESTING in YOURSELF! Stay tuned as over the next two weeks, I will be sharing a few ways you can still invest in yourself The Profitable Stylist way even during this pause. Thanks so much for listening to this podcast - I loved every minute of it and hearing your responses to it was awesome. It's a resource you can listen to again and again. I truly want everyone to have a profitable and sustainable business and I've loved being a part of so many of your journeys to doing just that.

We're halfway through January already—that was fast! For the past weeks, I've shared with you power moves to make your 2023 more in alignment with your business, and now, we're down to the last episode of this series. Just a recap, I've talked about taking a pause and making things more personal in the past episodes. Today, I'll be sharing TWO power moves for a more aligned year. One reality in having a business is, as much as we want to, we can't please everybody. And when we don't please everyone, ie. someone thinks your services are too expensive or they want to change your process, this can lead you to question yourselves or your offerings (but more than likely, , those people just aren't your target audience anyway!)) In this episode, I'll share with you how you can overcome situations like this and how you can offer more to your target audience *winks* Tune in as I talk about: -Benefits of NOT taking things personally -How BEING REAL can increase your influence online -Why you should assume the BEST in your business -How creating MORE offers promotes ONE offering This episode is a blast and I hope you'll learn a lot! Share with me your thoughts by sliding into my DMs. You know where to find me ;)

There are a LOT of shifts happening in entrepreneurship and the online industry right now. If you've ever been scrolling online or reading an email and were like… hmmm, sounds like that OTHER marketing email I just read… there's a reason for that. #1 - traditional marketing tactics DO work. AND…. I think they are shifting for people. People are craving a more personal touch. They are craving less of the “this thing I'm selling you will solve all of your problems!” pitches and more of a “here's how it will help, here's what it won't help” style of conversation. Last year, I shifted from doing ZERO sales calls - falling into the thought of “well, if they want it, they'll buy it. I don't need to convince anyone” to coming back to sales calls because I LIKE talking to people about what they need and how what I do might help them with that - or how it might not be the best thing. In this episode, I'll talk you through the importance of making things more personal in your own business. Whether it be your sales call, your first interaction with clients, or your audience online, your influence can reach people better when you make it personal. Listen as we talk about: : -My STRENGTH as a human and how it relates to marketing -How NOT SELLING is often more SELLABLE -THREE things to make things more personal this year Send me a DM and share how you'd make this year more personal ;)

Happy 2023! I hope you had a blast celebrating the new year with your loved ones! 2022 sure did teach us a lot of lessons and I'm ready for more this year—I hope you are too! I'm welcoming in this new year with a short series of podcast episodes on what alignment in 2023 alignment looks like for me. I talk a lot about how aligning ourselves with our goals is important not only to our business, but also to our overall wellbeing - mental, physical, spiritual My first lesson in 2023 Alignment is TAKING A PAUSE. I've been styling, coaching, and working for myself since 2009 - and it's been so fun. I've worked with amazing people, learned so much about myself. And have been doing the same things for over a decade. My life has shifted radically since my divorce in 2019. I'm happier, healthier, and have new desires on the horizon. So as 2022 came to a close, I've been asking myself - at What could be next? What else can I do? What do I want to do? What's something totally different that lights me up in the same way? Reflecting on these questions- about what ELSE is out there - really excites me. That feeling of excitement lets me know I'm on the right path and for me, that path in 2023 is a PAUSE. In this episode, I'll share: How taking a pause - whatever a pause looks like for you- is actually a BENEFIT My motivations on a taking a pause How to tell if you really need a pause For 2023, I invite you to contemplate what taking a pause could mean for you - whether it's a pause from social media, hustle culture, a service or offering that feels like it's dragging you down, a job, relationship, friendships, watching TV. PAUSING gives you power to reflect on what is truly the right thing, in the right time, for you. This episode is really personal for me and I hope you'll take away a lesson or two from this one. Please share with me what you're pausing this year. Tell me what you're getting rid of this year. Send me a DM! To your 2023 evolution, Sydney PS - see you next week in the Virtual Planning Retreat. This is the PERFECT time to create an aligned 2023 - to ask yourself the questions of: what did you love doing in 2022? What did you not love doing? What do you want to change? How will you change that? Grab your early bird ticket and save $100 off through Friday Jan. 6. https://theprofitablestylist.mykajabi.com/2023-virtual-planning-retreat

The year is finally coming to a close tomorrow and I'm excited to share my last episode in this series about the lessons 2022 taught me. Let's just say there have been a LOT of lessons I've learned in 2022. So far, I highlighted three that have been really impactful for me: Your certifications don't actually mean anything You're giving your power away Own what you do… and what you DON'T do (go to the podcast to listen to each one) Today's episode shares my final, biggest, and most vulnerable lesson of all. You'll hear this in the episode, but I think it's really important to share this lesson because I know so many people have experienced something similar. I've seen people crush their side hustle with a full time job, I've seen people leave entrepreneurship for a “job” because it's actually more fulfilling for them, I've seen people transition from a day job to their own business and kill it. And I've seen people get caught up in - and define themselves by - their career. Their job. What they do. In this episode, I'm sharing my story to call BS on that. You're not what you do. You're you. And that's what makes you special - no matter what it is you do. No matter where your path takes you. The work you released into the world will ALWAYS be special and will always impact people - long after you've moved on to something else. In this episode, I'll share: The BEST time to start a business Deciding where to FOCUS your attention What a BRIDGE JOB is and how I got one If 2022 taught you any lessons, I'd love to hear them. Sydney

We're only a few weeks shy of 2023 and we're down to our last episode of the year! This year was such a ride - I picked up a lot of lessons along the way and today, I'll be sharing with you a major lesson I learned very recently—like, 3 months ago! For this episode, we're focusing on being clear on what you do AND what you don't do. I know that with clients, we often feel like we need to bend our services to fit their needs but do we really have to? As you listen, I'll discuss: Narrowing and focusing your services How to own what you do and don't do TWO stories where I wasn't able to practice this Importance of not trying to be everything to everyone tips for how to reply when asked for a service you don't do I've got ONE more episode dropping this year - it's a surprise / bonus/ good one, so stay tuned for it. Let me hear your thoughts on this episode by sending me a DM.

We are back today to continue talking about the energetics of business, style, and life, and how it all intertwines; and in this episode, my personal development bestie will be joining us (yeay)!! Colleen is one of my styling clients from Phoenix, Arizona. She is an alignment coach who helps people build their dream life through energy and meditation. One amazing thing about Colleen is that she is an advocate of self-expression. She believes that the way we express our inner selves is as important as feeling them. We talked a lot about energetics in this episode and we even got into a brief history lesson on the rise of femininity clothing in society (how cool is that?!) In this episode, we talk about: 5 pillars of feeling purpose and fulfillment How to RELEASE stagnant energy How to OVERCOME limiting beliefs The Importance of self-expression and confidence Attracting people YOU WANT TO WORK WITH MORE ABOUT COLLEEN Colleen Coles is a Purpose Alignment Coach and the founder of the Spiritual Mentorship brand, Authentically On Purpose. She helps spiritual people who don't want to settle build their dream life through sexual energy. Colleen's mission is to help teach and heal more people to be who they really are, do what they'd really love, so they can make a difference while feeling lighter, brighter, more fun, and more free. She has helped hundreds of clients since 2015 overcome deep levels of trauma blocks through her energetic healing work that traditional counseling can't seem to reach, and teaches tools to trust yourself and live an authentic life on purpose. Colleen worked as the Mindset Coach for The Haus of Impact and is a certified life coach, studying under Gabby Bernstein's elite level training, Tony Robbins, and tantra from Psalm Isadora. She lives in Richmond, Virginia with her husband, dog, and 3 year old son. Facebook: https://www.facebook.com/colleen.mcgillicuddy.54/ Instagram: https://www.instagram.com/colleen.coles/ Website: colleencoles.com Free consultation: https://calendly.com/colleen-coles/30min Free guide:: https://mailchi.mp/colleencoles/freeguide Don't forget to share your takeaways with us! Tag us on Instagram: @theprofitablestylist @colleen.coles Happy listening!

We back!!! I don't know about you, but I LOVE hearing the behind the scenes stories of people's lives + businesses. There is always so much we don't see that goes into what people create and do in the world. These client case studies are to highlight that and let you see yourself in one of their stories. Kelly was in my Fall 2021 group program and let me tell you about what I'm calling “Kelly Energy” - she's a shot of fresh air, laughter, and commitment all rolled into one. She upped her price THREE times while we were in the group program (and she shares what she's charging now and DAMN). One thing I love about Kelly is that she KNOWS what she needs in order to grow - for her that is stretching herself with coaches, programs, and PAYING (investing in herself) to get that help. We also teared up in this episode (lol, we were moved!) and there's a tidbit from the beginning that I still get chills thinking about (hint: it involves breaking boards and holding space). Here's your episode sneak peek: Kelly is a fashion stylist in Tulsa Oklahoma helping entrepreneurs go from blah to bombshell using her Formula for Style signature service. She is also a founding consultant and director at Scout & Cellar, celebrating clean wines. In this episode we talk about: Breaking boards - yes, you heard it, breaking wooden boards and holding space for others, and yourself The harsh reality of looking at her financial numbers when she first started and seeing they were hobby numbers Coming to terms with what she DIDN'T want to do as a fashion stylist Her gratitude practice and how it's helped her recently with life events Looking at entrepreneurship as a puzzle How her price for her signature service has gone from $699 to…. This number is going to blow your mind! Go go go listen and tag us with what you took away: @theproftiablestylist @kellymizeholleystyle. PS - if you're on the waitlist for the group program, enrollment opens up next week (August. 8-12). This is the prime time to fill out your application and schedule a call to chat 1:1 with me. We'll do a vibe check, make sure the program will meet your specific biz need, and go from there. I can't wait to go deeper with you when you're ready!

Fresh in your listening devices this week is another client case study. From the moment we first met, Shannon blew me away with her business savvy and dedication to learning what she needed to in order to get to her next level. Her story is a beautiful example of attachment / detachment, leveling up, and continuing to build her momentum. Here's your episode sneak peek: Shannon is a Canadian based personal stylist who edits + shops for her clients within her signature service so that they can look + feel fabulous. In this episode we talked about: How her business started out as a basement boutique Her trick of thinking of business pivots like a “game” Building her confidence levels to sell a high dollar signature service and the $25 increase that stressed her out (and how she built past that) The mindset technique that lets her manifest things realllllllly quickly The importance of a mindset AND strategy combo in getting things done in biz Okay! Go listen and let us know what stood out to you! What do you need to take from this episode and apply to your own biz? Tag us: @TheProftiableStylist and @StylististAtSidenote. Happy listening!

I'm backkkkkkkk - this time with Erin (also known as @stylethieffashion) who is sharing her story with us. I learned some things I didn't even know about Erin (she sings!) despite knowing her since 2019 when she was enrolled in one of my early programs for stylists back in the day AND working with her 1:1 for 3 months. This is the power of hearing someone's story - the things you learn, the curtains that get pulled back, and the “secrets” revealed. No one builds a business in a vacuum or by themselves - I truly believe it takes a village to build a business and Erin share's about her village and process in this episode. Here's your sneak peek: Erin is a personal stylist + influencer and Gallup Certified Strengths Coach in Omaha, Nebraska. She helps her clients learn how to embrace their strengths to empower themselves and their style. In this episode we talked about: Her love of Broadway + fashion and how that led her to starting her Instagram in 2018 The 4 S's that allowed her to go full time from her nonprofit fundraising job to stylist + influencer How it's OKAY to be a beginner, no matter what stage / age your ate The made up “rules” we have in our heads about what business is supposed to look like The power of taking a structure or framework and making it work for YOU Go give it al isten, and tag us with what you took away: @theproftiablestylist @styletheiffashion. Happy listening! To your profitable success, Sydney PS - if you're on the waitlist for the group program, enrollment opens up for YOU this week. Check your emails, fill out your application, and let's chat! I'm so excited to learn more about you and how the Accelerator can fill a specific business need for you in this time.

I had an amazing client case study interview this week. This time, I talked with Polly, who is one of my students from the program. Polly had prior experience with styling before diving into the personal styling business, while balancing being a mom for 3 kids (and additional 5 pets). She's into personal development, evolving her business in the midst of the pandemic, and I can't wait to share it all with you! Here's a sneak peek of the episode: Polly Goodyear is personal stylist based in New Canaan, Connecticut who offers both in-person and virtual styling services In this episode, we talked about: Taking opportunities during COVID Finding the true worth of your service Being confident about your prices Ways on identifying points for improvement Investing in a good program And how incorporating health and wellness to a styling business helps women boost self-esteem and confidence I would be thrilled to hear what your insights are for this week's episode. Send your messages to @theprofitablestylist and @pollyspicks on Insta!

In this week's podcast episode, Eunice and I covered it all - we laughed, we cried, and we went DEEP. Eunice and I have connections way back to when we both worked as freelance stylists at Keaton Row (remember that??? If you do, you're an OG in the online styling space lol. It was very short lived). Our timelines and work are strangely parallel - we're both coaches, certified in NLP, and really geek out over doing our OWN development work first and then helping our clients also do the work and get amazing transformations. Eunice gets real and shares her story and background along with her vision and mission for being a stylist in this world. If you're a heart centered stylist, this episode will speak to you. Here's your episode sneak peek: From CA to NYC, Eunice is a personal stylist combining style + spirituality and personal development to help women embody their true authentic style. In this episode we talk about: Being a 1st generation Mexican and what that means for her The comparison struggle, being too much, learning to trust herself Combing personal development with styling services to truly serve her clients Booking 2 clients at $999 - her highest rate yet Her VISION for her future stylist self (we both get emotional) The importance of inner child work Go get your listen on, and let us know what resonated with you. Tag us: @theproftiablestylist and @eunicevielmas Happy listening!

We're back on the podcast this week with a client case study interview that I'm super excited about. I'm talking with Jamie, one of my students from the group program in Fall 2021. Jamie is an amazing stylist, NYC-er, tons of experience in high end retail (her style is oh so cool), mom of 2, and, of course, fellow believer in the power of the mind + all things development. I'm thrilled to have her on the podcast to share her story! Here's your episode sneak peek: From Forever 21 to high end retail to NOW working for herself, Jamie Lewis is an NYC -based personal stylist helping women overcome their insecurities through finding authentic style. In this episode we talk about: Pivoting during COVID How to find people, courses, and groups that are a good fit for you to invest in Imposter syndrome and 2 tangible tools Jamie has used to curb comparing herself to others And, most importantly, how she has given herself PERMISSION to be her and how that's shaping her business I would LOVE if you'd share with us on social your takeaways or what really hit home for you. Send your messages to @theprofitablestylist and @jbl.styles on Insta!

This next batch of podcast episodes are

You may not need that course. Or program. Or mastermind. You might need it - if it solves a very specific problem you have or gives you a very specific solution to something you're looking. Sometimes though - and what I explore in the last podcast episode in my series 4 Things I Wish I Knew Before Becoming an Entrepreneur - is the very real fact that you may invest more money than necessary into convincing yourself that you're good at what you do. You may think - but what, don't I need certifications, don't I have to learn certain things? Yes, absolutely. In fact, I did an episode on how to know exactly when to invest in a program. What can happen all to often is that we convince ourselves that we'll be good enough to launch our services or announce a new offer or change directions AFTER we get that certification,or go through that program. What this really is is searching for outside validation that you're good enough. You are ALREADY good enough. You just don't believe it - yet. I experienced this recently when I was in Chicago getting certified as an NLP Practitioner. I knew I wanted to sign up for this training - it solved a specific problem (getting certified). And yet, it was almost as if, I had a belief that getting this certification would open the heavens for me and clients would just fall out of the sky. That if I was “CERTIFIED” it would give me the professionalism, the validation, and the credentials to … do what I'm not even really sure. It was a very deep subconscious belief that I didn't even realize I had. My certification doesn't make me more worthy of running my programs. Does it give me extra skills and more resources to share with my clients - yes! But did I *have* to have it for my clients to see success? Nope. As evidenced by the clients I've worked with in the past YEAR! Clients who have gone on to quit their full time jobs, double their prices, hire a full time team member, grow in their confidence and ability to show up on camera. I share this with you because I want you to know you've got it inside of you. Sometimes yes, you'll need the program. And sometimes you won't because you'll realize you already know it.

There's a lie out there about passive or leveraged income. And it's around the idea that if you just create passive income, or a group program, you'll never have to work again. Maybe this thought has gone through your head too? In this podcast episode of my series: 4 Things I Wish I Knew Before Becoming an Entrepreneur I'm breaking down this lie and telling you the biggest secret of all: PASSIVE + LEVERAGED INCOME IS A FULL TIME JOB. Now, I LOVE leveraged income. My group program - the Accelerator - is an leveraged income group. It also means that to enroll people in the group - I or Ira, my virtual assistant, have to full time job/ work tasks like: Create social media posts, reels, graphics Brainstorm, record, edit, caption, upload and post to social media the podcast Write + schedule launch emails Get people to know about the wait list Do workshops with other brands/companies to get the word out Run ads Host the back end of the program, continue to make updates and upgrades Evaluate client feedback forms Get client case studies Host the actual client calls and review client work Run my annual client only virtual planning retreat at the end of each year Bookkeeping and financials Updating systems + processes And more things I've no doubt forgotten. You know what all goes into running a business. Running a leveraged income business is just as much work as running a 1:1 business - if not, more because due to the nature of it, you have to create more assets, more content; you get to a point where you need more people on your team and it can seem like the back end tech work is never ending. I also love passive income! AND if you want something you've created to sell, over and over again, you have to put in the work to market it, talk about it, get testimonials for it, update it as needed. You can't just upload things to your website and call it a day. Leveraged income is great. Passive income is great. 1:1 income is great. They ALL require work. Knowing THAT when you go structure your business can make all the difference. Work with me:

Back when I was a baby entrepreneur (aka: 2014/2016 and sometimes it feels like just yesterday), I had a belief that you are only successful if you start one business and build it into 6 figures and beyond. I'm not sure where this belief stems from - but I can bet a large part comes from entrepreneur culture - the culture that praises those “succeed” and who says you can't “hack it” if you do something different. Entrepreneur culture talks a lot about the 10 year timeline as a contribution to overnight success. You know - the people who get rich seemingly overnight and then point back to the 10 years before when they first started - when they pivoted, changed, and changed some more. I prefer to think of this timeline as a 100 year timeline - it's a lifetime timeline if you are an entrepreneur. There will be times while you're an entrepreneur that you pivot - from one career to another, to something that's totally different, to adding services, tweaking them, and maybe even going back to where you started from. Pivots = growth. If you're not pivoting, you're not growing. So the next time you find yourself lamenting how long something is taking you - consider it a lifetime timeline - and maybe you can enjoy the next step instead of wondering when you'll get there.

This month on the podcast, I'm diving into 4 things I wish I knew before becoming an entrepreneur aka things I would tell my younger self! In other words: I'm gonna challenge some entrepreneurship myths! In Episode 113, we're talking about diversifying income, taking ALL income (from a part-time job, full-time job, or other side hustle) and treating it equally and just as good as any income that comes from your business. I think of this as redefining entrepreneurship success! Language and what we say has power. How we talk about our business: side hustle, hobby, etc. has power. How we talk about the money we make and where it comes from has power. I believe it's incredibly powerful to treat all income as great incoming. There's a myth in entrepreneur land that ONLY if you generate all your money from your business THEN you're a successful entrepreneur and I'm gonna call bullshit on that. It's an outdated myth that is causing more harm than good. Because you can do these things and that still makes you a successful entrepreneur: having two (or more) different income streams working in two different industries working part time going back to a 9-5 and having your business as well Go listen to this episode and tell me if you've ever experienced this and what you think!

What do you get when you meet two of your biggest financial goals, a needy need for clients, and not having expanded to accommodate your newest upper limit? You get an ULP - an upper limit problem that looks like ghosting clients. Inside this week's podcast episode, I share this amazing concept - Upper Limit Problems - coined by Gay Hendricks and walk you through what happened when my biz was going well - what problems I ran into, what that looked like, the belief I had around his, how I released it and 4 practices I do regularly to expand my own capacity for love joy and abundance. I had a belief that if I had a lot of money, I would spend it irresponsbility. My upper limit was to then limit my money! The Masucline / Feminine actions in this week's episode are SO good you'll want to adopt them immediately! Here they are - what to do when your biz is going well! Keep to your systems/ processes (M) Don't overspend (M) Expand your capacity (F) Celebrate!!! (F)

This episode comes with some back homework - to listen to Episodes 72-76! In those episodes, I walk you through a process of evaluating your business when something's not working. In this episode, we use that as the backbone to find beliefs that don't serve us, release them, and identify the masculine / feminine actions to take moving forward. This episode comes full circle to the first in this series when I share my transition from 1:1 coaching, to course to membership to make to couse - and the tweaks I had to make along the way when I wasn't seeing the results I wanted or intended. One of my favorite analogies is that entrepreneurship is like the heart EKG - if it's going up and down, you're living. If it's flat lined (or stable or predictable) you're actually dead. While we think we crave a stability, in entrepreneurship it's the ups and downs that actually mean life! Your M/F Actions Evaluate (M) actual offers / services / business how long you've been doing something other income streams Embrace business EKG (F) gratitude acceptance

This episode is JAM PACKED - here are the cliff notes! Definition of momentum vs. motivation When you buy into a lack of momentum, you're buying into a false narrative You're not missing motivation, you're missing discipline! As my coach Topsie says, you CAN'T lose your momentum! It's already yours, gained and claimed - it's INSIDE of you You are always planting seeds! Inside this episode I get unexpectedly emotional + vulnerable as I share an integration I had during my NLP training in Chicago. I had to release a belief that told me I had to work 24/7. A belief that was keeping me playing small, and allowing me to buy into the “hustle / productivity” culture instead of the planting seeds culture. I share 3 masculine / feminine practices I use that you can take away from. TBH this episode has so much juicy goodness I couldn't even remember it all for this write up. Go listen!

You know the quote: “If you do what you love, you'll never work a day in your life”? After watching so many of my entrepreneur friends work late night, struggle, contemplate going back to a 9-5… ✖️ I've realized that this is just not true.✖️ ‼️ And the reason it's not true is because doing what you love when you run a business IS ACTUALLY HARD WORK. Like… it's just hard! You are constantly learning new things. You're operating and doing jobs that you're not naturally talented at and often know nothing about! You're working long hours to build something. You love what you do… and it's hard! These things can coexist. ✨ And you can learn how to adapt and move through the hardness. Because it's giving you a lesson.

Self-doubt is a sneaky little rat.

We're wrapping up this series with the last Myth of all the myth that: Myth #4: People Don't Want Virtual Styling Questions for ya: How do you know? - I'm sure some people don't want it - just as I'm sure some people DO! However, what I know for fact is that you can't generalize this into an “everyone” doesn't want it situation Do YOU want it? - Sometimes, what happens when you still believe all 3 myths, is that you believe that virtual services are hard, not impactful, cheap, and so you convince or project those beliefs onto your clients - of course no one is going to want them if they are hard, not impactful or cheap. You need to change your beliefs and approach to virtual services before you can successfully sell them. Your Reframe: what do YOU want to do and how do you want to work with people? If you want to offer virtual services and you've busted through all the other myths, then you need to make the case for how virtual styling services will be a benefit to your clients! Here are a few reasons for why some people will want virtual services! Easier to access Work from their home Work on their time Work with exactly who they resonate with Learn more = more impact If you believe it, it will be true. Whether that is you believing the myth or choosing to believe something different. Work with me:

The 2nd biggest thing I hear from stylists as to why they can't have virtual services is that they can't charge as much. Your questions: As much as what? Who says? Why not? Your Reframe: Virtual does not equal cheaper. Repeat after me: Virtual does not equal cheaper. Do your skills + experience disappear or dissolve when you're across a screen with someone? I don't think so! So why should you charge any less for an exert service and transformation that you're giving? It IS up to you to communicate the value + transformation that your clients get so that you can charge accordingly. Work with me: ✌️ Ready to join the Accelerator and create your high dollar signature service in just 12 weeks? ENROLLMENT IS OPEN! Submit your application here! (Closes 4/20)

Maybe after last week's blog post, you're convinced that virtual services are not actually harder. But now you're running into a different problem - you believe they are not as impactful. Of course I have some questions for you! Says who? Who actually says they are not impactful? Do you have clients or prospects on Instagram DMing you telling you this? Do you know stylists who have virtual or even virtual only services? Are they making a difference? How do you MAKE it impactful? If you think it's not impactful, how can you make it such?? Your Reframe: Virtual styling services are impactful, they are impactful in a different way. Think back over the past 2 years during the pandemic - what have you done virtually that you formerly did in person? What online courses have you taken? How has the virtual component of it made it impactful? Would you have even been able to do that course if it was only offered in person? I joined a course called Alive OS in 2020. The first iteration of that program was for 20 women in Texas. Then it went online and the first class was 300, then 500, then 700 students. If that program had only stayed in person, the impact Suzy would have had, would have been SO much less! Your options and possibilities OPEN UP for major impact when you consider and implement virtual - anything! If you're like me, you have big goals for the impact you want to make. You keep yourself SMALL if you aren't open to virtual styling services. Your reach + your income has the ability to GROW far more than if you stayed in person. How are you thinking differently about virtual styling services now?

Myth #1 - Virtual Styling is Harder If I had $1 for every stylist who came to me and said: “Virtual styling services are harder, they are less impactful, I can't charge as much, and nobody wants them”... I'd have a lot of dollars. Have you ever said this? This is the #1 thing stylists say to me when it comes to virtual services - it's HARD so therefore they aren't doing it. My questions to you: Harder than what? Says who? And if you haven't done it, how do you know it's harder? Your Reframe: Virtual services are not harder, they're different. PS - I've got two ways to work with me RIGHT now if you're ready to unlearn what you think you know about virtual services and get to creating something amazing. ✌️ Ready to join the Accelerator and create your high dollar signature service in just 12 weeks? ENROLLMENT IS OPEN! Submit your application here! (Closes 4/20)

To make money, you gotta spend money right?? But let's be real - investing in yourself can be a really scary thing! So how do you KNOW when an investment is right for you? ⚡️ Here's my 2 fold process for how I determine when an investment is right for me.

Let's talk about the elephant in the room. You know you need a signature service. You're working on your mindset. And yet you've been burned. You've invested in courses or programs where you didn't learn much (or what you did learn was…. suspect). You felt your money was wasted. And I first want to be really clear here that I know some of you have 100% wasted money and it's been a sucky experience. What I want to offer you however, is a way to not look at it as a mistake, but rather, a reframe. For any of these “mistakes” you may be regretting, can you ask yourself: You didn't get the success or outcome you wanted; what lesson did you learn? I'm gonna share a personal story about a time I invested $7,500 in a coaching program. And I want to be clear this wasn't a mistake, I just didn't get the immediate ROI that most people might expect from a program like this. TLDR: I invested $7,500 in a 1:1 coaching program at the end of 2020, and a prior $3k investment in 2018 in the same area (launching an online business). I did not get the launch results we expected - I got: full launch assets, all my emails written for me, knowledge in doing FB ads, got clear on my offer and program + who exactly I'm helping with my programs and how. In addition, I became so much more confident in my social media messaging, in showing up online, in sharing and becoming committed to my unique transformation. Since then, I've tweaked, updated my messaging, and made a lot of moves. In that time, between 1:1 clients and group clients, I've made $22,475. I got my financial ROI - just 1 year later than I expected. [list to the podcast for the full version!] My question to you: how are you weighing your ROIs (return on investment)? If you are ONLY relying on the financial ROI, then you may be setting yourself up for disappointment because that is not something you, or the program you are in, can control. How are you weighing your ROIs? Just like you invest money in healthy food, beautiful pieces of clothing, therapy to get different ROIS, your investment in programs may give different ROIs. And sometimes, things take time. You don't expect a six pack after one day of doing abs for 5 minutes. (I mean, it'd be nice). You don't expect your health to improve after eating one apple. You don't expect your relationship to be happily ever after over 2 sessions. Sometimes things take time. Sometimes you've wasted your money. And sometimes, you need to reframe how you're thinking about it. Your options if you feel like you've made a money mistake: Reframe it: what did you learn? Choose to do research on something before you buy - testimonials, do a call, ask people who have been in it Understand no one's program is going to be your magic bullet (esp if you aren't committed to doing the work - i know no one that is more committed than me lol -) Long game thinking! rinse + repeat. don't give up.

Okay - after you listened to Episode 100, you're on board. YES you want to start looking at and being responsible for your money. You want to make more. You want a signature service and want to charge $1k or more! Then BAM. You get hit with a barrage of brain things that say: Girl, who are YOU to do that? Who's gonna pay you that? What are you greedy? You're just gonna blow all that money when you get it anyway Here's the thing: The things we currently believe about money are often not our beliefs. These beliefs are ingrained in us when we are at our most impressionable (and vulnerable!) like a little duckling imprints on the first person he sees. The beliefs we currently believe - that we often think are OUR beliefs - aren't. They are beliefs that we inherited from: Our parents / guardians Our religious upbringing - church, priests, deacons, pastors Our friends Our teachers Our bullies and haters And when it comes to money, these beliefs hit ya REAL HARD when it's time for you to sell something at $1k or more. It's your brain's way of pulling you back to safety - even if you're going kicking and screaming because hell yes you want money - until you can work on those beliefs and start creating your OWN beliefs around money - you'll always get pulled back to the undercurrent of money beliefs that don't serve you. I don't believe that we can get RID of money beliefs all together - I believe that as you develop more tools and understanding, their pull can lesson. Particular beliefs will have less and less hold over you as you work on them. And they can often crop up in a different way, different form in different and new situations. Get used to selling a $1k signature service? Awesome. Go to sell a $2k one and let's see what comes up. This is not a bad thing. It uncovers new areas for you to explore and to do the work on THOSE beliefs. The tools you need to go on this journey are simple: Willingness to be open Willingness to explore Willingness to put in the work when it comes up again and again Are you ready to do this?

That time I had Entitlement Syndrome over Instagram reels….

Ever feel like an imposter? Imposter syndrome usually shows up like this: Asking: Who am I to do this? Telling yourself you're not “as good as So and So” to do this You resist “bragging” on yourself or sharing your skill sets and accomplishments Here's the thing: Imposter syndrome usually shows up the HARDEST when you're actually the BEST at something. The next time you're feeling imposter-y, try this NINJA move inspired by a conversation with one of my group students, Eunice @spiritualglamourist: She shared a story about applying for her job at Nordstrom - when she applied, she wrote down every little thing she could think of that would tell them that she's the PERFECT person for this job. She talked up her skills and all her relevant experience, like the boss she is. She was proving herself and bragging on herself and did it effortlessly. She confidently pitched herself to the hiring manager - and got the job. But… when it came to doing the same in her business - and I have a feeling this happens to you too - it felt so much harder because she was hiding out behind imposter syndrome. It felt too braggy to talk about all her experience, or talk up her skills, so she was playing down all the exact things that would get her the styling jobs. The next time you're tempted to not share something because of Imposter Syndrome - think of it as a resume. How does that change what and how you're gonna say what you need to say? Your people NEED to see and hear your resume. You MUST convince them you're the right person for the styling job. Which means you have to brag on yourself, you have to talk up ALL the certifications, trainings, and experience you have. EXACTLY like you would do in a job interview. Take THAT imposter syndrome!

4 Mindset Blocks You May Experience as a Biz Owner and How to Ninja Move Around Them Your style game is on point - but what about your mental game? If you're running a business, this is just as important as your outfits. On the podcast, we're talking 4 mental blocks you may be experiencing (or will experience) and how to ninja move your way around them. First up: Inner Critic Syndrome. You've got this if: you're constantly thinking things like: It's all wrong I'm wrong It's wrong I can never do it 2nd guessing yourself Paralyzed from action This is your past self giving you excuses to not do something - and using your actual, real life lived experiences to PROVE to your current self why it's not gonna work. Tricksy little inner critic! This might be showing up for you if: You don't trust yourself and your decisions Not exploring something because of one bad experience Pricing things out of pity or a desire to serve all the people Being reactive in your biz My mentor Jim Fortin says: You are not your thoughts. You have thoughts, you are the thinker of your thoughts, but you are not your thoughts. This means that you can switch those thoughts around to serve YOU! YOUR NINJA MOVE This is from Byron KAtie's The Work. I highly recommend that you go here: https://thework.com/instruction-the-work-byron-katie/ and download the worksheet to do this. ID it Is it true? Is it absolutely true? How do you feel believing it? How do you feel not believing it? Turn it around and PROVE to yourself it's not a real thing The Work, Byron Katie - https://thework.com/instruction-the-work-byron-katie/

What's your end goal for your styling business? When I first started, I had NO end goal other than make money to pay the bills. I was reactive to my clients and not proactive in building a sustainable or profitable business. In this week's episode, I'm helping you build from a solid foundation by looking at your end goal and constructing a plan from there. Exactly the way an architect does when building a house. Design the house. Build the house. Live in and enjoy the house! Maybe you do renovations later, but there isn't a constant building stage when you have the end goal already mapped out. Building your styling business on a foundation from your end goal is the energy I want you to take into 2022.

In the past week, 3 different 1:1 clients have brought up the word ACCOUNTABILITY. Specifically around: Thriving in settings that keep them accountable (like: 1:1 coaching) Needing accountability to get things done (like: start their signature service) Saying that accountability was the best part of a program I ended 2021 with a list of several programs I wanted to join - for continued learning, certifications, and accountability. I was accepted into one of my dream programs for January 2022, and if that hadn't happened, I had a list of business owners that I know, who are in similar places as me, that I was going to reach out to see if they would be interested in a peer mastermind for the year as a way to keep us all accountable to our goals and getting shit done. I may STILL do this - such is the importance of accountability! 3 Accountability Systems You Can Use This Year Project Management tools (DIY approach) Peer Mastermind (free, external support) Group, 1:1 Coaching (paid, external support) One of my fave Big 2022 Energy hacks: Universal To-do List + Weekly List I'm a manic list maker - in fact, I usually have 4 different ways to manage all my tasks. For 2022, I'm embracing more flow, and using this Universal To Do List idea I read from Kate Northrup. When you go to write your weekly to-do list (extra hack: I call it my get to do list), start with writing out what you want the UNIVERSE to do for you. Write it and forget it! THis is such a great reminder that the universe has my back, and I can let go and trust. Next up, instead of a super detailed, every day/every hour list, write a weekly to do list of what needs to get done in a given week. That's it! I've been experimenting with this for a few weeks now and the sense of relief I get is SO big. I have freedom to (mostly) choose what day I want to do what on, and this weekly list seems SO much shorter than the lists I use to write.

My clients don't pay me to water things down, accept excuses, or not care whether you turn in your program homework. My clients pay me for tough love. Which includes saying it as it is, calling you out, challenging your excuses, and caring very much whether you turn things in. (This isn't school though, I don't grade you. You ARE accountable to your own self - I just help you get there #justsaying) Motivation vs. Discipline And it's not about having the motivation to do these things. It's about having the discipline to do it. In this week's episode, I'm breaking down the difference between motivation and discipline and the only, incredibly easy thing you have to do in order to get discipline. Side Stories Also - you'll learn about an under the desk walking treadmill AND my favorite second hand site that you probably haven't heard of (if you have - props! You're a true second hand lover).

Big 2022 Energy Are you ready to set the tone for 2022? I have some BIG 2022 Energy that I'm bringing into this year and this month's podcasts are going to give you 4 areas that you can also take with you into YOUR 2022. Words Have Power! If you do one thing this year, I want you to remove these 3 words from your vocab and replace them with THESE: Can't → Can't… YET But → And Should → Choose Words of the Year My two words of the year are Creativity and Rebellion. These are *radically* different than what I would have expected myself to pick and yet they are just what I need. I'm not sure exactly where they will take me - they serve as my reminder to live in these two realms. I'm consciously channeling these words by: Focusing - learning + reading on these subjects Flowing - going with the flow. Less freaking out over routines and more seeing what happens Feeling - asking myself: what does this look like, feel like in my body? How do I set myself up to experience more of these words?

Remember Lara Croft and Tomb Raider? I used to play this game for HOURS. Learning different key combos to do sweet moves, finding the cheat codes, and playing levels over until I passed them. Your styling biz is like a video game. Every level brings a new challenge - the cool part is, all those previous levels gave you the necessary skills to get past this one. In this last episode in our Personal Stylist Mantra series, I'm sharing the mantra of a THRIVING stylist. This is the Lara Croft once she's completed all 20 levels and is back in her mansion, swinging that braid around and kicking up her dusty but very cool combat boots. It's the knowledge that even though you're “done” - there's another adventure around the corner and you're ready for it. This is what we're aiming for when you start to shift your stylist identity - and once you've HIT the protiabsle stylist identity, you're still aiming for higher. That's what this week's episode is about.

Prospective clients not buying? You're giving too much away FOR FREE. In this week's episode, I'm sharing how 2 specific shifts in your content will have your clients WANTING to pay you. There's also a pie analogy that illustrates this so well! Happy listening. Important links:

Hustle has a time and place in your business, but a permanent mantra is NOT one of them. In this week's episode, I'm sharing a really personal story about how I used my hustle to hide. I'm breaking down when it's okay to hustle, what it really means if you're hustling, and how to get out of the long term hustle mindset.

This week's episode opens with me sharing about my new SHACKET - rescued from my husband's consignment pile. In actual news, we're carrying on our series of Personal Stylist Mantras. This episode is all about: Just booking the damn job!!!! Have you been there? I have. It's when you're a little desperate for money so you create custom packages based on the client's budget Or you go against your own signature service process to do just one part for a client because a little money is better than no money right? This can be a hard identity to break out of, especially if you're relying on styling gigs to pay the bills. In this episode I talk about the: Key indicators that tell if you've got the” Job Book The Job” mantra Identity you're clinging on to that is keeping you from being a Profitable Stylist Consequences of making desperate moves: like taking a job just for the money How your signature service is your boss move that allows you to get the bag, not just take the job ALSO my new shacket.

I'm F.I.N.E. How are you? Oh, you're Fucked Up, Insecure, Neurotic, and Egotistical too? Welcome! “I'm F.I.N.E.” is the fictional invention of one of my favorite mystery authors, Louise Penny. In her books, one of the characters, Ruth, is an old poet who wrote the poem “I'm F.I.N.E.” We all know that when we say “I'm fine”, we truthfully mean we're anything but. Saying “I'm fine”, is probably a lot closer to saying I'm fucked up, insecure, neurotic and egotistical than we'd like to admit. In this week's podcast episode, I'm asking you if your mantra as a personal stylist has been “I'm finnnnnne” in order to cover up just how chaotic, stressful, or struggling you may be behind the scenes. If this HAS been you, I'm sharing what's most likely missing in your business and how you can move past the I'm fine stage to something better. I'm also sharing: What F.I.N.E. actually means (and one of my favorite mystery authors) A time my own business was chaotic and I was stuck in the weeds of the day to day - and what I did to get out of it The consequences and costs that staying FINE is doing to your business How one of my 1:1 coaching clients implemented what I teach, hired two people in her business, and oved from fine to great

Alternative title is: I tried to change out my electrical outlets. In this week's podcast episode, I'm sharing how a DIY electrical outlet project is like your business. Here's a snippet: Last week I wanted to be a better DIY-er and help my husband on home renovation projects. I decided I would help in our guest room and switch out some 2-prong electrical outlets in our home for 3-prong ones. I read a whole blog post on it, and felt pretty confident that I could do it. Turns out… sometimes, even with directions or guidance - you don't know what you don't know. Listen to today's podcast episode to find out exactly what happened with my DIY project, but let's say it feels a lot like business. Sometimes you just don't know what you need to know and that's when winging it is no longer good enough. In my next series, I'm going to be sharing 7 different mantras of personal stylist identities that I see. And this week's is personal stylists whose mantra is I'M WINGING IT. So if this sounds like you, give this podcast episode a listen and then DM me to let me know how you've been winging it.

I chose two words to be my words of the year for 2021 and If I knew just how powerful my words of the year would be - I might have chosen easier ones! Kidding really - because I chose my two words for a reason. I just didn't know quite how LITERAL they would become and how my business would shape up and fall in line with those words. In today's podcast episode, we're talking about how these little words drove my business in 2021. Even when I didn't want them to! I share a personal story about my words of 2021 and how they played out ALL YEAR LONG How you can choose your words with intention A trick to actually making the most out of these words Choosing your word of the year is step 4 in crafting your successful year. Words have power. And they are pretty powerful stuff.