Tripod Show | Marketing Tips + News For Small Business

Tricycle Creative's Ross Herosian is joined by money coach Craig Dacy (https://craigdacy.com/) to discuss renewed discussion about a potential ban on TikTok, Meta's hidden ad fees if you use their iOS app, and Google's update aimed at reducing unhelpful content. They also discuss five things you should remove/update on your website. (19:16)Finally, Ross opens up the digital marketing toolkit and shares a platform that helps podcasts create marketing assets from their show audio/video. (32:03)

Introducing Search History, a new series where I discuss real personal and professional searches with guests. In this kick-off episode, I'm joined by Chris Slezak to discuss a very Dad-centric episode of our searches. ============= Did you enjoy this podcast? Please consider leaving a short review on Apple Podcasts (or wherever you listen). It takes less than 60 seconds, and it really helps the show get discovered by other people looking for marketing help. Plus, I love reading reviews! For show notes and to listen online: https://www.marketingclaritypodcast.com ➕ Join my FREE Marketing CLARITY Community full of tips, strategies, and how-to's related to marketing, content creation, sales, and social media. ➕ Are you wandering around in a marketing fog? My Marketing CLARITY Guide can help! Learn more at http://getmarketingclarity.com/ CONNECT WITH TRICYCLE CREATIVE Website: https://tricycle-creative.com YouTube: https://youtube.com.com/tricyclecreative TikTok: https://www.tiktok.com/@hellotricycle Instagram: https://www.instagram.com/hellotricycle Facebook: https://www.facebook.com/hellotricycle Twitter: https://...

Marketing Coach Ross Herosian opens this episode talking about recent developments in digital marketing - Twitter's new name, the launch of Threads, and GA4.Next, he explores the storytelling preferences on various demographic cohorts like Baby Boomers, Gen X, Millennials, and Gen Z. Finally, he closes it out by sharing a useful productivity tool from his Digital Marketing Toolkit.

In this episode of the Marketing CLARITY Podcast, I'm joined by Jeff Greenfield (Co-Founder and CEO of Provalytics), as we navigate the changing landscape of digital marketing. Get ready for a deep dive into Google Analytics 4 (GA4) and the decline of third-party cookies - how are these changes impacting the marketing industry, and what does it mean for your marketing strategies?You'll hear expert insights on the potential challenges and opportunities that come with the shift to GA4 and the demise of third-party cookies. It's not all data doom and gloom—this episode will inspire both marketers and business owners to explore new creative ways to analyze and target audiences, with a renewed focus on storytelling and branding.

I'm talking email marketing with Kyle Stout, founder of Elevate and Scale. Discover valuable insights into email marketing strategy and how creating engaging emails can impact the success of your business. Learn about common email marketing mistakes, tips for crafting engaging content, and recommendations for choosing the right tools and systems. Additionally, find out how email marketing can benefit your business and maintain customer relationships.

In this episode, I discuss the concepts of "oomph" and "umph" from basketball and how they relate to your marketing. 

Marketing and content coach Ross Herosian is joined by Craig Dacy (money coach) to discuss a time-saving method of converting videos to blog posts , Wave Video's social content tool, the TikTok hypocrisy, and why Ross doesn't like to text for work.

Marketing and Content Coach Ross Herosian is joined by Craig Dacy to discuss how the introduction of paid verification on social media platforms may be a sign of the end for these platforms. We discuss why people are turning to verification as a way to get ahead and how it could be leading to a more unequal system where only those who can afford it have access to certain privileges. We also examine what could happen if the trend continues and how it could lead to the demise of social media as we know it. CONNECT WITH TRICYCLE CREATIVE Website: https://tricycle-creative.com YouTube: https://youtube.com.com/tricyclecreative TikTok: https://www.tiktok.com/@hellotricycle Instagram: https://www.instagram.com/hellotricycle Facebook: https://www.facebook.com/hellotricycle Twitter: https://twitter.com/hellotricycle

I go beyond the basics and take a deeper dive into the Retail Disrupted: What Shoppers Want From Brands Today report from Big Eye. It's chock full of research into what shoppers want from brands today. In-Store vs. Online, Customer Service, In-Store Signage, Influencer Impact, and more!

I'm joined by tweeter extraordinaire Kayla Naab and we discuss some of her hottest takes from the past month.Circler Or Circlee?When it comes to follow-up conversations, which category do you fall into?Remote Workers Are Lazy BastardsWe discuss remote work and how it's perception and application has morphed over the years.What If Google Quit?One day, you wake up and *poof* no more Google tools. WTF, do you do?Follow Kayla at https://twitter.com/kaylanaab=============Did you enjoy this podcast?  Please consider leaving a short review on Apple Podcasts (or wherever you listen). It takes less than 60 seconds, and it really helps our show get discovered by other people looking for marketing help. Plus, I love reading reviews!For show notes and to listen online: https://www.marketingclaritypodcast.com➕ Join our FREE Marketing CLARITY Community full of tips, strategies, and how-to's related to marketing, content creation, sales, and social media: https://tricycle-creative.com/join➕ Are you wandering around in a marketing fog? My Marketing CLARITY Program can help! Learn more at http://getmarketingclarity.com/CONNECT WITH TRICYCLE CREATIVE Website: https://tricycle-creative.com YouTube: https://youtube.com.com/tricyclecreative TikTok: https://www.tiktok.com/@hellotricycle Instagram: https://www.instagram.com/hellotricycle Facebook: https://www.facebook.com/hellotricycle Twitter: https://twitter.com/hellotricycle

In this episode, I'm joined by Google Ads guru Jyll Saskin Gales and we're discussing the latest updates (and what's to come) to Google Ads in 2023!Just some of the updates we discuss are:Keyword Options Getting More BroadThe End of "Lookalikes"?Why Are They Eliminating Cookies?Automated Ad CreationVideo Ads Expansion And more!=============Did you enjoy this podcast?  Please consider leaving a short review on Apple Podcasts (or wherever you listen). It takes less than 60 seconds, and it really helps our show get discovered by other people looking for marketing help. Plus, I love reading reviews!For show notes and to listen online: https://www.marketingclaritypodcast.com➕ Join our FREE Marketing CLARITY Community full of tips, strategies, and how-to's related to marketing, content creation, sales, and social media: https://tricycle-creative.com/join➕ Are you wandering around in a marketing fog? My Marketing CLARITY Guide can help! Learn more at http://getmarketingclarity.com/CONNECT WITH TRICYCLE CREATIVE Website: https://tricycle-creative.com YouTube: https://youtube.com.com/tricyclecreative TikTok: https://www.tiktok.com/@hellotricycle Instagram: https://www.instagram.com/hellotricycle Facebook: https://www.facebook.com/hellotricycle Twitter: https://twitter.com/hellotricycle

As a small business marketer, you know that staying ahead of the curve is essential. So what's in store for 2023? In this podcast, I share five digital marketing and content predictions that will help you grow your business, manage your resources, and stay ahead of your competition. From AI to algorithms, these predictions are sure to have an impact on your business in the coming year. =============Did you enjoy this podcast?  Please consider leaving a short review on Apple Podcasts (or wherever you listen). It takes less than 60 seconds, and it really helps our show get discovered by other people looking for marketing help. Plus, I love reading reviews!For show notes and to listen online: https://www.marketingclaritypodcast.com➕ Join our FREE Marketing CLARITY Community full of tips, strategies, and how-to's related to marketing, content creation, sales, and social media: https://tricycle-creative.com/join➕ Are you wandering around in a marketing fog? My Marketing CLARITY Programs can help! Learn more at http://getmarketingclarity.com/CONNECT WITH TRICYCLE CREATIVE Website: https://tricycle-creative.com YouTube: https://youtube.com.com/tricyclecreative TikTok: https://www.tiktok.com/@hellotricycle Instagram: https://www.instagram.com/hellotricycle Facebook: https://www.facebook.com/hellotricycle Twitter: https://twitter.com/hellotricycle

In a new show that may or may not be sponsored by Mountain Dew, I'm joined by tweeter extraordinaire Kayla Naab and we discuss some of her hottest takes from the past month.End Of Year VibesWe discuss the results of a Twitter survey that asked people how they are vibin' as the year comes to a close. And we offer a friendly reminder to all small business marketers - you are all different, and that's ok.Customers vs. Target AudienceWhat happens when these aren't in alignment? Do you change your message or your service? 365 Content PlanningWhat would happen if you planned out your content for an entire year? What would you gain and what would you lose?

The holidays are here and that means peppermint-flavored everything, family, and AN INBOX FULL OF PROMO EMAILS! As a small business marketer, should you be sending holiday emails and if so, how do you break through the noise?Today, on the Marketing CLARITY Podcast, I'm sharing why I love AND hate this time of year when promo emails are piling up, a tactic you can use to clean your inbox, and some of my favorite products and services who are always welcome in my inbox.

Copywriting can be one of the most challenging tasks for small business marketers. To address the headache, many artificial intelligence (AI) copywriting tools have flooded the market. But are they worth the cost? Are they actually any good? Today, on the Marketing CLARITY Podcast, I'm joined by Kayla Naab and we discuss the AI copywriting tools we've used, the pro's and con's of using an AI copywriting tool, and how the proliferation of AI copywriting tools could affect content creators and small business marketers.

Twitter is a platform that's far from perfect.But ever since Elon Musk took over it's never been further from perfect. In fact, it's much closer to a dumpster fire.In the 30 days since Musk's purchase was approved, practically all the senior leadership team was fired, 50% of the workforce was let go, advertisers and brands are leaving the platform in droves, and there are disastrous new features that are haphazardly rolled out and then quickly removed.Today, on the Marketing CLARITY Podcast, I'm joined by brand guru and tweeter extraordinaire Kayla Naab (follow her @kaylanaab) as we discuss the state of Twitter, the arrogance of Musk, and the future of social media as we know it.CONNECT WITH TRICYCLE CREATIVE Website: https://tricycle-creative.com YouTube: https://youtube.com.com/tricyclecreative TikTok: https://www.tiktok.com/@hellotricycle Instagram: https://www.instagram.com/hellotricycle Facebook: https://www.facebook.com/hellotricycle Twitter: https://twitter.com/hellotricycle

Google Search Essentials are important to small business marketers because it's a comprehensive guide provided by Google on how to use their search engine to its fullest potential.  Formerly known as Google Webmaster Guidelines, Google Search Essentials has been released to help marketers and content creators understand Google's approach to search in three key categories: Technical Requirements, Key Best Practices, and Spam Policies. Today, on the Marketing CLARITY Podcast, I break down the three categories and best practices related to creating the best content for your audience AND for search.=============Did you enjoy this podcast?  Please consider leaving a short review on Apple Podcasts (or wherever you listen. It takes less than 60 seconds, and it really helps our show get discovered by other people looking for marketing help. Plus, I love reading reviews!For show notes and to listen online: https://www.marketingclaritypodcast.com➕ Join our FREE Marketing CLARITY Community full of tips, strategies, and how-to's related to marketing, content creation, sales, and social media: https://tricycle-creative.com/join➕ Are you wandering around in a marketing fog? Our Marketing CLARITY Coaching program can help! Learn more at http://getmarketingclarity.com/CONNECT WITH TRICYCLE CREATIVE Website: https://tricycle-creative.com YouTube: https://youtube.com.com/tricyclecreative TikTok: https://www.tiktok.com/@hellotricycle Instagram: https://www.instagram.com/hellotricycle Facebook: https://www.facebook.com/hellotricycle Twitter: https://twitter.com/hellotricycle

I've rebranded! Meet the new and improved Marketing CLARITY Podcast.The good news? The show is only going to get better.=============Did you enjoy this podcast?  Please consider leaving a short review on Apple Podcasts (or wherever you listen. It takes less than 60 seconds, and it really helps our show get discovered by other people looking for marketing help. Plus, I love reading reviews!For show notes and to listen online: https://www.marketingclaritypodcast.com➕ Join our FREE Marketing CLARITY Community full of tips, strategies, and how-to's related to marketing, content creation, sales, and social media: https://tricycle-creative.com/join➕ Are you wandering around in a marketing fog? Our Marketing CLARITY Coaching program can help! Learn more at http://getmarketingclarity.com/CONNECT WITH TRICYCLE CREATIVE Website: https://tricycle-creative.com YouTube: https://youtube.com.com/tricyclecreative TikTok: https://www.tiktok.com/@hellotricycle Instagram: https://www.instagram.com/hellotricycle Facebook: https://www.facebook.com/hellotricycle Twitter: https://twitter.com/hellotricycle

A lot of my clients seem to dread writing blog posts. I also asked y'all in a survey last week and not a single person said they preferred to write a blog post over recording a video.The biggest reason? They try to just sit down and force the issue all at once. Instead, what I advise that solopreneurs and small business marketers do is to break down content creation (blogs and video) into smaller sub-tasks so that it's not so overwhelming. That's where my "4 P's of Content Creation" come in - PLAN, PRODUCE, PUBLISH, + PROMOTE. By breaking down blog posts, videos, and any other type of marketing content into these four parts, you can use your time and your creativity effectively.==============Did you enjoy this podcast?  Please consider leaving a short review on Apple Podcasts (or wherever you listen. It takes less than 60 seconds, and it really helps our show get discovered by other people looking for marketing help. Plus, I love reading reviews!For show notes and to listen online: https://www.tripodpodcast.com➕ Join our FREE Marketing CLARITY Community full of tips, strategies, and how-to's related to marketing, content creation, sales, and social media: https://tricycle-creative.com/join➕ Are you wandering around in a marketing fog? Our Marketing CLARITY Coaching program can help! Learn more at http://getmarketingclarity.com/CONNECT WITH TRICYCLE CREATIVEWebsite: https://tricycle-creative.comYouTube: https://youtube.com.com/tricyclecreativeTikTok: https://www.tiktok.com/@hellotricycleInstagram: https://www.instagram.com/hellotricycleFacebook: https://www.facebook.com/hellotricycleTwitter: https://twitter.com/hellotricycleMAPs is real and it affects many solopreneurs and small business marketers.MAPs stands for Marketing Analysis Paralysis and it's when you are so overwhelmed and confused by the digital marketing options that instead of making a wrong choice, you make no choice at all.Luckily, there's a cure - my Marketing CLARITY Coaching program! Learn more at https://getmarketingclarity.com/

In this episode, marketing coach Ross Herosian sits down with a member of his Marketing CLARITY Community - Mark Crowell. Along with his wife Barbara, Mark runs Wicky Design – a Wordpress design and development company. We talk about his transition from a corporate job to entrepreneur, the most common questions he gets from people looking to create their website, and we're going to go through their “Working With Wicky Design” document which made me love not only what they do, but how they do it. Learn more about Wicky Design - https://wickydesign.com/Want to see the video version of this episode? Go to https://youtu.be/bzYnV0nEy04Did you enjoy this podcast?  Please consider leaving a short review on Apple Podcasts (or wherever you listen. It takes less than 60 seconds, and it really helps our show get discovered by other people looking for marketing help. Plus, I love reading reviews!For show notes and to listen online: https://www.tripodpodcast.com==========➕ Join our FREE Marketing CLARITY Community full of tips, strategies, and how-to's related to marketing, content creation, sales, and social media: https://tricycle-creative.com/join➕ Are you wandering around in a marketing fog? Our Marketing CLARITY Coaching program can help! Learn more at http://getmarketingclarity.com/CONNECT WITH TRICYCLE CREATIVEWebsite: https://tricycle-creative.comYouTube: https://youtube.com.com/tricyclecreativeTikTok: https://www.tiktok.com/@hellotricycleInstagram: https://www.instagram.com/hellotricycleFacebook: https://www.facebook.com/hellotricycleTwitter: https://twitter.com/hellotricycleMAPs is real and it affects many solopreneurs and small business marketers.MAPs stands for Marketing Analysis Paralysis and it's when you are so overwhelmed and confused by the digital marketing options that instead of making a wrong choice, you make no choice at all.Luckily, there's a cure - my Marketing CLARITY Coaching program! Learn more at https://getmarketingclarity.com/

Mise en place (MEEZ ahn plahs) is a French term for having all your ingredients measured, cut, peeled, sliced, grated, etc. before you start cooking. In this episode, I'm sharing how it applies to your marketing.======Did you enjoy this podcast?  Please consider leaving a short review on Apple Podcasts (or wherever you listen. It takes less than 60 seconds, and it really helps our show get discovered by other people looking for marketing help. Plus, I love reading reviews!For show notes and to listen online: https://www.tripodpodcast.com➕ Join our FREE Marketing CLARITY Community full of tips, strategies, and how-to's related to marketing, content creation, sales, and social media: https://tricycle-creative.com/join➕ Are you wandering around in a marketing fog? Our Marketing CLARITY Coaching program can help! Learn more at http://getmarketingclarity.com/CONNECT WITH TRICYCLE CREATIVEWebsite: https://tricycle-creative.comYouTube: https://youtube.com.com/tricyclecreativeTikTok: https://www.tiktok.com/@hellotricycleInstagram: https://www.instagram.com/hellotricycleFacebook: https://www.facebook.com/hellotricycleTwitter: https://twitter.com/hellotricycle

News Cycle is your monthly recap of marketing stories, updates, and news from the past month to help small business owners stay up-to-date so they can safely navigate the world of digital marketing.In this episode of TriPod, Ross is joined by friend and fellow coach Craig Dacy. Craig is a Financial Coach who helps small business service providers take home more money. You can learn more about him at craigdacy.com======Did you enjoy this podcast?  Please consider leaving a short review on Apple Podcasts (or wherever you listen. It takes less than 60 seconds, and it really helps our show get discovered by other people looking for marketing help. Plus, I love reading reviews!For show notes and to listen online: https://www.tripodpodcast.com➕ Join our FREE Marketing CLARITY Community full of tips, strategies, and how-to's related to marketing, content creation, sales, and social media: https://tricycle-creative.com/join➕ Are you wandering around in a marketing fog? Our Marketing CLARITY Coaching program can help! Learn more at http://getmarketingclarity.com/CONNECT WITH TRICYCLE CREATIVEWebsite: https://tricycle-creative.comYouTube: https://youtube.com.com/tricyclecreativeTikTok: https://www.tiktok.com/@hellotricycleInstagram: https://www.instagram.com/hellotricycleFacebook: https://www.facebook.com/hellotricycleTwitter: https://twitter.com/hellotricycleMAPs is real and it affects many solopreneurs and small business marketers.MAPs stands for Marketing Analysis Paralysis and it's when you are so overwhelmed and confused by the digital marketing options that instead of making a wrong choice, you make no choice at all.Luckily, there's a cure - my Marketing CLARITY Coaching program! Learn more at https://getmarketingclarity.com/

When it comes to getting your business on Google, should you invest in Search Engine Optimization or Search Engine Marketing (or both)? In this episode, I welcome SEM smarty pants Jyll Saskin Gales as my co-host as we discuss the differences, similarities, and strategies related to SEO and SEM.Want to learn more about Google Ads? Visit Jyll.ca to become a Google Ads Insider + use coupon code TRIPOD for $5 off your first month.=======Did you enjoy this podcast?  Please consider leaving a short review on Apple Podcasts (or wherever you listen. It takes less than 60 seconds, and it really helps our show get discovered by other people looking for marketing help. Plus, I love reading reviews!For show notes and to listen online: https://www.tripodpodcast.com➕ Join our FREE Marketing CLARITY Community full of tips, strategies, and how-to's related to marketing, content creation, sales, and social media: https://tricycle-creative.com/join➕ Are you wandering around in a marketing fog? Our Marketing CLARITY Coaching program can help! Learn more at http://getmarketingclarity.com/CONNECT WITH TRICYCLE CREATIVEWebsite: https://tricycle-creative.comYouTube: https://youtube.com.com/tricyclecreativeInstagram: https://www.instagram.com/hellotricycleFacebook: https://www.facebook.com/hellotricycleTwitter: https://twitter.com/hellotricycle

With Valentine's Day around the corner, I'm reminded of a mind-blowing Branding campaign (that could have been) from when I visited my hometown in Cary, North Carolina.Did you enjoy this podcast?  Please consider leaving a short review on Apple Podcasts (or wherever you listen. It takes less than 60 seconds, and it really helps our show get discovered by other people looking for marketing help. Plus, I love reading reviews!For show notes and to listen online: https://www.tripodpodcast.com➕ Join our FREE Marketing CLARITY Community full of tips, strategies, and how-to's related to marketing, content creation, sales, and social media: https://tricycle-creative.com/join➕ Are you wandering around in a marketing fog? Our Marketing CLARITY Coaching program can help! Learn more at http://getmarketingclarity.com/CONNECT WITH TRICYCLE CREATIVEWebsite: https://tricycle-creative.comYouTube: https://youtube.com.com/tricyclecreativeInstagram: https://www.instagram.com/hellotricycleFacebook: https://www.facebook.com/hellotricycleTwitter: https://twitter.com/hellotricycleMAPs is real and it affects many solopreneurs and small business marketers.MAPs stands for Marketing Analysis Paralysis and it's when you are so overwhelmed and confused by the digital marketing options that instead of making a wrong choice, you make no choice at all.Luckily, there's a cure - my Marketing CLARITY Coaching program! Learn more at https://getmarketingclarity.com/

This week there was a discrimination lawsuit filed against the NFL by former Miami Dolphins coach, Brian Flores. While this isn't a marketing story, it did get me thinking and I realized that discrimination and digital marketing have something in common...Did you enjoy this podcast?  Please consider leaving a short review on Apple Podcasts (or wherever you listen. It takes less than 60 seconds, and it really helps our show get discovered by other people looking for marketing help. Plus, I love reading reviews!For show notes and to listen online: https://www.tripodpodcast.com➕ Join our FREE Marketing CLARITY Community full of tips, strategies, and how-to's related to marketing, content creation, sales, and social media: https://tricycle-creative.com/join➕ Are you wandering around in a marketing fog? Our Marketing CLARITY Coaching program can help! Learn more at http://getmarketingclarity.com/CONNECT WITH TRICYCLE CREATIVEWebsite: https://tricycle-creative.comYouTube: https://youtube.com.com/tricyclecreativeInstagram: https://www.instagram.com/hellotricycleFacebook: https://www.facebook.com/hellotricycleTwitter: https://twitter.com/hellotricycleMAPs is real and it affects many solopreneurs and small business marketers.MAPs stands for Marketing Analysis Paralysis and it's when you are so overwhelmed and confused by the digital marketing options that instead of making a wrong choice, you make no choice at all.Luckily, there's a cure - my Marketing CLARITY Coaching program! Learn more at https://getmarketingclarity.com/

In this episode of TriPod, Ross discusses his new Marketing CLARITY Community where he helps solopreneurs and small business marketers who are struggling with their marketing by providing an online space where you can:Improve your marketing skillsIncrease your digital marketing knowledgeExpand your support networkYou'll also learn how the Marketing CLARITY Community is different than any other online group.✨  Go from client in the books to money in the bank! Start your free 14-day trial of PandaDoc: https://pandadoc.grsm.io/rossheroFor show notes and to listen online: https://www.tripodpodcast.com➕  Join our FREE Marketing CLARITY Community full of tips, strategies, and how-to's related to marketing, content creation, sales, and social media: https://tricycle-creative.com/join➕  Are you wandering around in a marketing fog? Our Marketing CLARITY Coaching program can help! Learn more at http://getmarketingclarity.com/Did you enjoy this podcast?  Please consider leaving a short review on Apple Podcasts (or wherever you listen. It takes less than 60 seconds, and it really helps our show get discovered by other people looking for marketing help. Plus, I love reading reviews!**CONNECT WITH TRICYCLE CREATIVE**Website: https://tricycle-creative.comYouTube: https://youtube.com.com/tricyclecreativeInstagram: https://www.instagram.com/hellotricycleFacebook: https://www.facebook.com/hellotricycleTwitter: https://twitter.com/hellotricycleMAPs is real and it affects many solopreneurs and small business marketers.MAPs stands for Marketing Analysis Paralysis and it's when you are so overwhelmed and confused by the digital marketing options that instead of making a wrong choice, you make no choice at all.Luckily, there's a cure - my Marketing CLARITY Coaching program! Learn more at https://getmarketingclarity.com/

A monthly series where you give me 180 seconds to flip your marketing mindset 180 degrees. In this video, I'm talking about STARTING.Did you enjoy this podcast?  Please consider leaving a short review on Apple Podcasts (or wherever you listen. It takes less than 60 seconds, and it really helps our show get discovered by other people looking for marketing help. Plus, I love reading reviews!For show notes and to listen online: https://www.tripodpodcast.com➕ Join our FREE Marketing CLARITY Community full of tips, strategies, and how-to's related to marketing, content creation, sales, and social media: https://clarity.tricycle-creative.com/➕ Are you wandering around in a marketing fog? Our Marketing CLARITY Coaching program can help! Learn more at http://getmarketingclarity.com/CONNECT WITH TRICYCLE CREATIVEWebsite: https://tricycle-creative.comYouTube: https://youtube.com.com/tricyclecreativeInstagram: https://www.instagram.com/hellotricycleFacebook: https://www.facebook.com/hellotricycleTwitter: https://twitter.com/hellotricycleMAPs is real and it affects many solopreneurs and small business marketers.MAPs stands for Marketing Analysis Paralysis and it's when you are so overwhelmed and confused by the digital marketing options that instead of making a wrong choice, you make no choice at all.Luckily, there's a cure - my Marketing CLARITY Coaching program! Learn more at https://getmarketingclarity.com/

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In this episode of TriPod, Ross continues his No Facebook November with guest Aaron Hodges and they discuss the impact podcasting can have on promoting your business and your brand.Aaron Hodges is the Founder and President of You Lucky Dog Productions, an independent comedy record label, and production company, and You Lucky Dog Podcasts, a podcast production company.Before launching You Lucky Dog Productions, Aaron worked in satellite radio, as a board operator, producer, host, and comedy channel programmer.Did you enjoy this podcast?  Please consider leaving a short review on Apple Podcasts (or wherever you listen. It takes less than 60 seconds, and it really helps our show get discovered by other people looking for marketing help. Plus, I love reading reviews!For show notes and to listen online: https://www.tripodpodcast.com➕ Are you wandering around in a marketing fog? Our Marketing CLARITY Coaching program can help! Learn more at http://getmarketingclarity.com/CONNECT WITH TRICYCLE CREATIVEWebsite: https://tricycle-creative.comYouTube: https://youtube.com.com/tricyclecreativeInstagram: https://www.instagram.com/hellotricycleFacebook: https://www.facebook.com/hellotricycleTwitter: https://twitter.com/hellotricycle

In this episode of TriPod, Ross continues his No Facebook November and breaks down why it might be time for you to consider Search Engine Optimization (SEO) and YouTube for your business.Did you enjoy this podcast?  Please consider leaving a short review on Apple Podcasts (or wherever you listen. It takes less than 60 seconds, and it really helps our show get discovered by other people looking for marketing help. Plus, I love reading reviews!For show notes and to listen online: https://www.tripodpodcast.com→  Tricycle Creative SEO Bootcamp: tricycle-creative.com/seobootcamp 

Ross + Hillary discuss non-Facebook social media platforms that you can use to build your brand and grow your business.Did you enjoy this podcast?  Please consider leaving a short review on Apple Podcasts (or wherever you listen. It takes less than 60 seconds, and it really helps our show get discovered by other people looking for marketing help. Plus, I love reading reviews!For show notes and to listen online: https://www.tripodpodcast.com➕  Are you wandering around in a marketing fog? Our Marketing CLARITY Coaching program can help! Learn more at http://getmarketingclarity.com/CONNECT WITH TRICYCLE CREATIVEWebsite: https://tricycle-creative.comYouTube: https://youtube.com.com/tricyclecreativeInstagram: https://www.instagram.com/hellotricycleFacebook: https://www.facebook.com/hellotricycleTwitter: https://twitter.com/hellotricycle

In this episode of TriPod, Ross is doing his No Facebook November and is joined by guest Kayla Naab of Brand Panache to discuss "owned" platforms and why they are so valuable to your business and your marketing strategy.Did you enjoy this podcast?  Please consider leaving a short review on Apple Podcasts (or wherever you listen). It takes less than 60 seconds, and it really makes a difference in helping me to attract great guests to help you with your marketing. I also love reading reviews!For show notes and to listen online: https://www.tripodpodcast.com➕ Join our FREE Facebook Group full of tips, strategies, and how-to's related to marketing, content creation, sales, and social media: https://www.facebook.com/groups/marketingclarityCONNECT WITH TRICYCLE CREATIVEWebsite: https://tricycle-creative.comYouTube: https://youtube.com.com/tricyclecreativeInstagram: https://www.instagram.com/hellotricycleFacebook: https://www.facebook.com/hellotricycleTwitter: https://twitter.com/hellotricycle

It's here. It's NO FACEBOOK NOVEMBER. What it is, what I'll be doing, and what you can look forward to this month on TriPod.Did you enjoy this podcast?  Please consider leaving a short review on Apple Podcasts (or wherever you listen?? It takes less than 60 seconds, and it really makes a difference in helping me to attract guests. I also love reading reviews!For show notes and to listen online: https://www.tripodpodcast.com➕ Join our FREE Facebook Group full of tips, strategies, and how-to's related to marketing, content creation, sales, and social media: https://www.facebook.com/groups/marketingclarityCONNECT WITH TRICYCLE CREATIVEWebsite: https://tricycle-creative.comYouTube: https://youtube.com.com/tricyclecreativeInstagram: https://www.instagram.com/hellotricycleFacebook: https://www.facebook.com/hellotricycleTwitter: https://twitter.com/hellotricycle

I love Twitter. But most creative business owners don't use Twitter because, I think in a large part, it's the most unique platform when it comes to posting and engagement. To get the most out of Twitter you have to be constantly present and participating in conversations.I have all-star tweeter Kayla Naab join the show to talk about her Twitter habits and ask her to share tips for creative business owners.Did you enjoy this podcast?  Please consider leaving a short review on Apple Podcasts (or wherever you listen?? It takes less than 60 seconds, and it really makes a difference in helping me to attract guests. I also love reading reviews!For show notes and to listen online: https://www.tripodpodcast.com➕ Join our FREE Facebook Group full of tips, strategies, and how-to's related to marketing, content creation, sales, and social media: https://www.facebook.com/groups/marketingclarityCONNECT WITH TRICYCLE CREATIVEWebsite: https://tricycle-creative.comYouTube: https://youtube.com.com/tricyclecreativeInstagram: https://www.instagram.com/hellotricycleFacebook: https://www.facebook.com/hellotricycleTwitter: https://twitter.com/hellotricycle

Tubics and Semrush combined forces and did extensive research on YouTube SEO, studying many different variables, to unwrap YouTube's ranking algorithm. In this segment, we go through the key takeaways and actionable tips to potentially get your videos ranking at position one!

Facebook has been working on an “Instagram For Kids” platform and had planned to launch in Summer 2021 but now, amidst reports shedding light on the toxicity of Instagram on teens, Facebook is pumping the brakes on the new platform aimed at pre-teens.We talk about the toxicity, the content, and the terrible idea that is “Instagram For Kids”.Did you enjoy this podcast?  Please consider leaving a short review on Apple Podcasts (or wherever you listen?? It takes less than 60 seconds, and it really makes a difference in helping me to attract guests. I also love reading reviews!For show notes and to listen online: https://www.tripodpodcast.com➕ Join our FREE Facebook Group full of tips, strategies, and how-to's related to marketing, content creation, sales, and social media: https://www.facebook.com/groups/marketingclarityCONNECT WITH TRICYCLE CREATIVEWebsite: https://tricycle-creative.comYouTube: https://youtube.com.com/tricyclecreativeInstagram: https://www.instagram.com/hellotricycleFacebook: https://www.facebook.com/hellotricycleTwitter: https://twitter.com/hellotricycle

Learn more about Tricycle Creative's Marketing CLARITY Program and book a 15-minute CLARITY call today: http://getmarketingclarity.com/Did you enjoy this podcast?  Please consider leaving a short review on Apple Podcasts (or wherever you listen?? It takes less than 60 seconds, and it really makes a difference in helping me to attract guests. I also love reading reviews!For show notes and to listen online: https://www.tripodpodcast.com➕ Join our FREE Facebook Group full of tips, strategies, and how-to's related to marketing, content creation, sales, and social media: https://www.facebook.com/groups/marketingclarityCONNECT WITH TRICYCLE CREATIVEWebsite: https://tricycle-creative.comYouTube: https://youtube.com.com/tricyclecreativeInstagram: https://www.instagram.com/hellotricycleFacebook: https://www.facebook.com/hellotricycleTwitter: https://twitter.com/hellotricycle

In this episode of TriPod, Ross breaks down four reasons why traditional marketing plans don't work for creative business owners (it was originally a video livestream in our FREE Facebook Group for creative business owners).Did you enjoy this podcast?  Please consider leaving a short review on Apple Podcasts (or wherever you listen?? It takes less than 60 seconds, and it really makes a difference in helping me to attract guests. I also love reading reviews!For show notes and to listen online: https://www.tripodpodcast.com➕ Join our FREE Facebook Group full of tips, strategies, and how-to's related to marketing, content creation, sales, and social media: https://www.facebook.com/groups/marketingclarity

Today, we're diving into why video is so important for your business, tips for people who are not confident on camera, Elsewine Rietveld PIRATE technique of doing live video, and busting the myth that you need fancy, expensive equipment to get started with video.As your business grows, chances are, you're going to need to have a good grasp on your financial situation, as a business so that you can use your resources (i.e. money) to support the ongoing marketing, promotion, and growth of your business. Did you enjoy this podcast?  Please consider leaving a short review on Apple Podcasts (or wherever you listen?? It takes less than 60 seconds, and it really makes a difference in helping me to attract guests. I also love reading reviews!For show notes and to listen online: https://www.tripodpodcast.comSign up for our newsletter, chock full of digital marketing + business growth tips and strategies at https://tricycle-creative.com/newsletterCONNECT WITH TRICYCLE CREATIVEWebsite: https://tricycle-creative.comYouTube: https://youtube.com.com/tricyclecreativeInstagram: https://www.instagram.com/hellotricycleFacebook: https://www.facebook.com/hellotricycleTwitter: https://twitter.com/hellotricycle

On today's episode of Tripod, Ross introduces guest Paula Thomas, an independent loyalty marketing consultant, writer, and podcast host. Paula defines loyalty marketing, why small businesses should invest in a loyalty strategy, how to improve your customer loyalty, and a few loyalty programs that you can "copy with pride".Did you enjoy this podcast?  Please consider leaving a short review on Apple Podcasts (or wherever you listen?? It takes less than 60 seconds, and it really makes a difference in helping me to attract guests. I also love reading reviews!For show notes and to listen online: https://www.tripodpodcast.comSign up for our newsletter, chock full of digital marketing + business growth tips and strategies at https://tricycle-creative.com/newsletterCONNECT WITH TRICYCLE CREATIVEWebsite: https://tricycle-creative.comYouTube: https://youtube.com.com/tricyclecreativeInstagram: https://www.instagram.com/hellotricycleFacebook: https://www.facebook.com/hellotricycleTwitter: https://twitter.com/hellotricycle

On today's episode of Tripod, Ross introduces guest Parker Stevenson, a managing partner, and Chief Business Officer at Evolved Finance. This is a bookkeeping firm that specializes in helping online entrepreneurs to build a more profitable and financially stable online business. As your business grows, chances are, you're going to need to have a good grasp on your financial situation, as a business so that you can use your resources (i.e. money) to support the ongoing marketing, promotion, and growth of your business. Did you enjoy this podcast?  Please consider leaving a short review on Apple Podcasts (or wherever you listen?? It takes less than 60 seconds, and it really makes a difference in helping me to attract guests. I also love reading reviews!For show notes and to listen online: https://www.tripodpodcast.comSign up for our newsletter, chock full of digital marketing + business growth tips and strategies at https://tricycle-creative.com/newsletterCONNECT WITH TRICYCLE CREATIVEWebsite: https://tricycle-creative.comYouTube: https://youtube.com.com/tricyclecreativeInstagram: https://www.instagram.com/hellotricycleFacebook: https://www.facebook.com/hellotricycleTwitter: https://twitter.com/hellotricycle

A quick hits episode 'round the world of media, digital marketing, and advertising.  Twitter launches subscription service, Twitter BlueBurger King trolls Chik-fil-A during Pride MonthApple Mail privacy updatesDid you enjoy this podcast?  Please consider leaving a short review on Apple Podcasts (or wherever you listen?? It takes less than 60 seconds, and it really makes a difference in helping me to attract guests. I also love reading reviews!For show notes and to listen online: https://www.tripodpodcast.comSign up for our newsletter, chock full of digital marketing + business growth tips and strategies at https://tricycle-creative.com/newsletterCONNECT WITH TRICYCLE CREATIVEWebsite: https://tricycle-creative.comYouTube: https://youtube.com.com/tricyclecreativeInstagram: https://www.instagram.com/hellotricycleFacebook: https://www.facebook.com/hellotricycleTwitter: https://twitter.com/hellotricycle

Host, Ross Herosian, introduces Nikhil Aitharaju, co-founder of Topic. SEO and informed content creation is no longer a struggle when one is introduced to Topic, a simple tool that uses AI to guide you to create relevant content for your business or product marketing. Did you enjoy this podcast?  Please consider leaving a short review on Apple Podcasts (or wherever you listen?? It takes less than 60 seconds, and it really makes a difference in helping me to attract guests. I also love reading reviews!For show notes and to listen online: https://www.tripodpodcast.comSign up for our newsletter, chock full of digital marketing + business growth tips and strategies at https://tricycle-creative.com/newsletterCONNECT WITH TRICYCLE CREATIVEWebsite: https://tricycle-creative.comYouTube: https://www.youtube.com/channel/UC5xZOMARvfOzr0tSj5mLGxwInstagram: https://www.instagram.com/hellotricycleFacebook: https://www.facebook.com/hellotricycleTwitter: https://twitter.com/hellotricycle

Ross shares the findings of Sprout Social's Best Times To Post On Social Media In 2021 report. Find out the days and times that Sprout Social recommends for the top social media platforms: Facebook, Instagram, Twitter, and LinkedIn.Did you enjoy this podcast?  Please consider leaving a short review on Apple Podcasts (or wherever you listen?? It takes less than 60 seconds, and it really makes a difference in helping me to attract guests. I also love reading reviews!For show notes and to listen online: https://www.tripodpodcast.comSign up for our newsletter, chock full of digital marketing + business growth tips and strategies at https://tricycle-creative.com/newsletterCONNECT WITH TRICYCLE CREATIVEWebsite: https://tricycle-creative.comYouTube: https://www.youtube.com/tricyclecreativeInstagram: https://www.instagram.com/hellotricycleFacebook: https://www.facebook.com/hellotricycleTwitter: https://twitter.com/hellotricycle

Curious creative business owners are usually in search of a software solution to help them automate, simplify, or scale. In this podcast, pulled from the live stream video, Ross welcomes Blake Clark, Group Vice President of Software Advice a platform that provides one-on-one help and personalized recommendations, to guide you to your top software options.▶️  Watch the video on our YouTube channel: https://youtu.be/HyOx7a96CxQ ⭐️  Did you enjoy this podcast?  Please consider leaving a short review on Apple Podcasts (or wherever you listen?? It takes less than 60 seconds, and it really makes a difference in helping me to attract guests. I also love reading reviews!For show notes and to listen online: https://www.tripodpodcast.comSign up for our newsletter, chock full of digital marketing + business growth tips and strategies at https://tricycle-creative.com/newsletterCONNECT WITH TRICYCLE CREATIVEWebsite: https://tricycle-creative.comYouTube: https://www.youtube.com/channel/UC5xZOMARvfOzr0tSj5mLGxwInstagram: https://www.instagram.com/hellotricycleFacebook: https://www.facebook.com/hellotricycleTwitter: https://twitter.com/hellotricycle

In this episode, Victoria Weber returns to the show to share her Humor, Seriously Book Report. This was a book that Victoria was very excited about on our last show but it wasn’t published yet. Book Report is a series where Tricycle Creative (or, in this case, Victoria) shares interesting and informative content from the books we’re reading to help creative business owners + entrepreneurs.Did you enjoy this podcast?  Please consider leaving a short review on Apple Podcasts (or wherever you listen?? It takes less than 60 seconds, and it really makes a difference in helping me to attract guests. I also love reading reviews!For show notes and to listen online: https://www.tripodpodcast.com→Show Sponsor: Solo.to | One Bio Link For Everything | 10% off any upgrade       https://solo.to/inv/NDY0MzQSign up for our newsletter, chock full of digital marketing + business growth tips and strategies at https://tricycle-creative.com/newsletterCONNECT WITH TRICYCLE CREATIVEWebsite: https://tricycle-creative.comYouTube: https://www.youtube.com/channel/UC5xZOMARvfOzr0tSj5mLGxwInstagram: https://www.instagram.com/hellotricycleFacebook: https://www.facebook.com/hellotricycleTwitter: https://twitter.com/hellotricycle

In this episode, we have an exciting show today with Dr. Lori Baker-Schena – she’s a entrepreneur, educator, professional speaker, and leadership coach whose devised something called “the leadership brand”. We’re going to learn about the leadership brand and how you can get started in building yours, why effective and efficient communication is YOUR responsibility when you’re a business owner, why it’s ok for you to fail, how to deal with clients when they don’t know what they want, and a fun random question.Did you enjoy this podcast? Please consider leaving a short review on Apple Podcasts (or wherever you listen). It takes less than 60 seconds, and it really makes a difference in helping me to attract guests. I also love reading reviews!For show notes and to listen online: https://www.tripodpodcast.comSign up for our newsletter, chock full of digital marketing + business growth tips and strategies at https://tricycle-creative.com/newsletter✨SHOW SPONSOR: Solo.to - the one bio link for everything: https://solo.to/inv/NDY0MzQCONNECT WITH TRICYCLE CREATIVEWebsite: https://tricycle-creative.comYouTube: https://www.youtube.com/channel/UC5xZOMARvfOzr0tSj5mLGxwInstagram: https://www.instagram.com/hellotricycleFacebook: https://www.facebook.com/hellotricycleTwitter: https://twitter.com/hellotricycle

On today's episode of Tripod, Ross speaks with Devin Miller, a fascinating and very educated (he has four degrees!) individual who is the founder and CEO of Miller IP Law. He shares his recommendations on what to do if you have a business idea or product from a legal perspective. He also shares his favorite marketing strategies on LinkedIn and insights from his personal entrepreneurial journey.Did you enjoy this podcast? Please consider leaving a short review on Apple Podcasts (or wherever you listen?? It takes less than 60 seconds, and it really makes a difference in helping me to attract guests. I also love reading reviews!For show notes and to listen online: https://www.tripodpodcast.comSign up for our newsletter, chock full of digital marketing + business growth tips and strategies at https://tricycle-creative.com/newsletter✨SHOW SPONSOR: Solo.to - the one bio link for everything: https://solo.to/inv/NDY0MzQCONNECT WITH TRICYCLE CREATIVEWebsite: https://tricycle-creative.comYouTube: https://www.youtube.com/channel/UC5xZOMARvfOzr0tSj5mLGxwInstagram: https://www.instagram.com/hellotricycleFacebook: https://www.facebook.com/hellotricycleTwitter: https://twitter.com/hellotricycle

Small business owners have a bad (but respectable) habit: they don't quit. One of Ross's favorite books, The Dip by Seth Godin, addresses this. Ross breaks down the different aspects of how to strategically quit to get yourself out of "the dip" as quickly and effectively as possible. Did you enjoy this podcast? Please consider leaving a short review on Apple Podcasts (or wherever you listen?? It takes less than 60 seconds, and it really makes a difference in helping me to attract guests. I also love reading reviews!For show notes and to listen online: https://www.tripodpodcast.comSign up for our newsletter, chock full of digital marketing + business growth tips and strategies at https://tricycle-creative.com/newsletterCONNECT WITH TRICYCLE CREATIVEWebsite: https://tricycle-creative.comYouTube: https://www.youtube.com/channel/UC5xZOMARvfOzr0tSj5mLGxwInstagram: https://www.instagram.com/hellotricycleFacebook: https://www.facebook.com/hellotricycleTwitter: https://twitter.com/hellotricycle

Goals put you in the driver's seat for your business. In this episode, Ross will go through some goal-setting systems that you can use to keep you on track!Did you enjoy this podcast? Please consider leaving a short review on Apple Podcasts (or wherever you listen?? It takes less than 60 seconds, and it really makes a difference in helping me to attract guests. I also love reading reviews!For show notes and to listen online: https://www.tripodpodcast.comSign up for our newsletter, chock full of digital marketing + business growth tips and strategies at https://tricycle-creative.com/newsletterCONNECT WITH TRICYCLE CREATIVEWebsite: https://tricycle-creative.comYouTube: https://www.youtube.com/channel/UC5xZOMARvfOzr0tSj5mLGxwInstagram: https://www.instagram.com/hellotricycleFacebook: https://www.facebook.com/hellotricycleTwitter: https://twitter.com/hellotricycle

To conclude this year's 2020 Rewind, Ross has put together what he has learned in this year of 2020. He will explain Delta Plus, managing your energy, letting go to grow, and how to just say "no".Did you enjoy this podcast? Please consider leaving a short review on Apple Podcasts (or wherever you listen?? It takes less than 60 seconds, and it really makes a difference in helping me to attract guests. I also love reading reviews!For show notes and to listen online: https://www.tripodpodcast.comSign up for our newsletter, chock full of digital marketing + business growth tips and strategies at https://tricycle-creative.com/newsletterCONNECT WITH TRICYCLE CREATIVEWebsite: https://tricycle-creative.comYouTube: https://www.youtube.com/channel/UC5xZOMARvfOzr0tSj5mLGxwInstagram: https://www.instagram.com/hellotricycleFacebook: https://www.facebook.com/hellotricycleTwitter: https://twitter.com/hellotricycle