True Multifamily

John Casmon joins True Multifamily to talk about the power of creating a business plan and constantly evaluating it to make sure you are making decisions based on, not just what you see at the property, but also what you see in the market. John also discusses the importance of forming strategic partnerships as you're trying to scale your business. Coming from corporate America, John spent 15 years in advertising and marketing for large brands like Nike, Coors Light, Mountain Dew, and General Motors. He then slowly started building up his own personal multifamily portfolio. Eventually, he began working with other investors, scaling into real estate full-time. Last year, John did about $20 million worth of real estate in just 100 days – and he continues to grow and look for his next opportunity! Here are some power takeaways from today's conversation: John's thought process around his decision to exit some of their assets The power of partnerships and what the transition looks like Dividing up roles and responsibilities Forming strategic partnerships that play specific roles on the team Building a business plan The two layers of rental comps Leveraging the feedback loop Asset management from an operational perspective Episode Highlights: [05:14] The Power of Partnerships If you don't have a lot of experience coming into real estate, it makes sense to align yourself with other people who are more experienced than you. Be open to becoming a part of the team instead of being the one in the driver's seat. Additionally, it's crucial to be able to develop those relationships and understand who you're partnering with initially. It's crucial to do deeper due diligence on the property, your business plan, and your partners. There are a lot of different ways you can structure things. Maybe you need to raise some capital for the deal or play some other roles in marketing or investor relations. Whatever that looks like, make sure you can deliver on those roles and tasks and that you're delivering for the overall deal. [15:33] Building and Executing a Business Plan An essential step in creating your business plan is to continually evaluate your interest rates, the current demand, or rent growth. Always be looking at these different factors and adjust accordingly. Look at what opportunities are there, your current rents, and your current occupancy. Look at what vacancies looked like over the last year. Based on all that information, you can then start to figure out where there might be an opportunity and then from there formulate your business plan. It's all hypothesis until you go out and do it. You've got to go execute it and once the market responds, get some of that feedback and continue to adjust your business plan accordingly. Resources Mentioned: Casmon Capital Podcast: Multifamily Insights

In this episode, Matt Faircloth of the DeRosa Group joins Justin Fraser to share the huge success of selling DeRosa Capital 8, Douglas Square Apartments. This property was a 4-year hold that they invested $2M in CapEx renovations and increased Net Operating Income (NOI) on the property by 8x. Resources Mentioned: DeRosa Group Matt Faircloth

High school business teacher Dan Sheeks joins True Multifamily to talk about his latest book, First ot a Million: A Teenager's Guide to Achieving Early Financial Independence. The book is written for young people where he introduces the idea that you don't have to work till you're 65. Teaching the basics of investing such as passive income and real estate investing, Dan offers various options for building wealth and achieving early financial independence. Dan also shares the 4 mechanisms that lead to early financial independence, which has nothing to do with being rich. Here are some power takeaways from today's conversation: About the book and its target readers Why you should tell the American Dream to eff off Why financial independence has nothing to do with being rich How to achieve early financial independence Episode Highlights: Why You Should Tell The American Dream to Eff Off The book challenges the typical mindset of Americans and what society has told us that we have to do. The typical American Dream is to graduate college, get a good job, get married, have 2.3 kids, a dog, and a white picket fence. You work till you're 65 then you can retire and live a good life. There's nothing wrong with that path. It has worked for millions of people, and it's a very noble way to live. But there are also other options that don't require you to work until you're 65. Why Financial Independence Has Nothing to Do With Being Rich The overall happiness of someone starts declining after you get past that point "having enough plus a little extra" because there are a lot of responsibilities that go with it. Financial independence is not about owning private jets, five houses, going on the most expensive vacations at five-star resorts. Financial independence is having enough plus a little extra – so that you are doing and enjoying everything that makes you happy in life. And so, the main benefit is getting your time back or the option to spend your time as you would choose, versus having to go to work five days a week, 40 hours or 60 hours a week until you're 65. Then you could use that extra time to engage in the things that make you happy. How to Achieve Early Financial Independence Dan recommends doing the 4 mechanisms that lead to earn early financial independence: earn more, spend less, save the difference, and invest your savings wisely. Track your income and expenses. If you're saving 30% to 50% of your income automatically every month, you reach reach early financial independence. And the first step to be able to do that is to know what's coming in and what's coming out. Resources Mentioned: SheeksFreaks LLC Book: First to a Million Episode 54 with Dan Sheeks

Real estate investor Avery Carl of The Short Term Shop and The Mortgage Shop joins True Multifamily to talk about her book, Short-Term Rental, Long-Term Wealth: Your Guide to Analyzing, Buying, and Managing Vacation Properties. Avery went from owning nothing to a hundred doors within 5 years. Thanks to short-term rentals that have heavier cashflows and are easier to finance, Avery grew her portfolio more quickly than she would have otherwise with traditional single-family long-terms. Today, Avery shares all the buts and bolts when it comes to buying and managing short-term rentals and vacation properties. Here are some power takeaways from today's conversation: - The birth of The Short Term Shop - Understanding the regulations around short-term rentals - Metro markets vs. vacation markets - Multifamily vs. short-term - Managing short-term rentals Episode Highlights: Steps in Starting Your Short-Term Rental Business When you're thinking of buying a short-term rental, first go to the city codes or city planning zoning department, which every city has, and check their regulations on short-term rentals. Then pick a house that tourists of that area have come to expect. If it's a mountain area, pick a nice cabin, and if it's in a beach area, then pick a nice beach house. Metro Markets vs. Vacation Markets Metro markets are the big fly-to vacation, tourism-dependent markets. These are expensive markets that people save all year to go to like Mexico, Hawaii, or Aspen. The regional drivable markets are vacation markets that are also tourism-dependent where there are not a lot of jobs outside of tourism. These are areas where the majority of the people who go there are driving, not flying. Because they're accessible and affordable, they're the most recession-resistant. Metro markets are going to have more types of travelers, whether for business or family vacation or needing a temporary place to stay while they're in between primary homes. Whereas vacation markets are strictly vacationers. Multifamily vs. Short-Term Multifamily is easily laid out in a spreadsheet and the rent is the same every month for a year or longer, depending on how your leases are. And so, everything fits nicely into a spreadsheet. Whereas short-term rentals are more of a range because the income over the course of a year is more dependent on the manager than it is the property itself. Resources Mentioned: The Short Term Shop Short-Term Rental, Long-Term Wealth

The Cashflow Ninja himself, M.C. Laubscher, joins True Multifamily to talk about all the ways he cashflows and the ways he teaches other people to cash flow. M.C. is passionate about helping producers and creators create, protect, and multiply their wealth and achieve financial freedom. Being a former sports league player, M.C. initially had the mindset that there was no life after sports. But reading Robert Kiyosaki's Rich Dad Poor Dad totally changed his context of how he viewed money, wealth, and investing. He then bought his first rental property and the rest is history! M.C. is the creator and the host of the popular and top-rated business and investing podcast, Cashflow Ninja and a brand new podcast, Cashflow Investing Secrets. M.C. is also the President of Producers Wealth, a wealth creation firm helping clients in 50 states implement holistic wealth creation strategies. Here are some power takeaways from today's conversation: - His transition from sports to investing - A mindset shift from scarcity to abundance - Growing partnerships and relationships - Strategies for building your platform - Creating the 21 Best Cashflow Niches book - A breakdown of the aligned cashflow strategy - Doing a human capital statement Episode Highlights: Ways to Build Your Wealth Shift your mindset from scarcity to abundance. When you know you can't compete with the big people in your niche, find the right people in the right asset classes. Partner with them to get access to the best deals. Otherwise, if you're going to compete with them, you're never going to be able to participate in those deals. Diversify. Look to other asset classes such as agriculture to expand your cash flow portfolio. There are so many different ways people are creating wealth and there are certain strategies, frameworks, and models that can be applied to many different asset classes and niches. And there's no one way to do it. Growing Partnerships and Relationships Figure out what people are working on or looking for and how you can help them. Ask them what they're excited about. Then you can now step back to figure out how you can add value to them and help them achieve their objectives and outcomes. Now, just because you don't have necessarily real estate knowledge, there might be a different skill set or different capability that you can bring to them Aligned Cashflow Strategy Cash creation Cash capture (the piece a lot of people miss!) - positioning capital effectively and efficiently Cashflow creation- collateralizing and deploying it into assets that's producing more capital for you and cash flows such as real estate, and get you great tax benefits Protection through asset protection and estate planning Create a Human Capital Statement A human capital statement is where you look at yourself as an asset as well as your skill sets, your relationships, your capabilities. Because even if they take away every single cent you have but you have those, you'll make it back much quicker. And so, learn a skill and figure out how you could use your skills to then create value for folks in the marketplace. Resources Mentioned: Cashflow Ninja Cashflow Investing Secrets The 21 Best Cashflow Niches Book Producers Wealth Robert Kiyosaki's Rich Dad Poor Dad

Real estate investment coach Edna Keep joins True Multifamily to talk about the value of working with a coach as well as how she ended up with 50 doors in 18 months and an $800,000 net worth increase in the books after signing up for a year-long mentorship with Robert Kiyosaki. As the creator of the 90 Days to 5K Mastermind Program, Edna empowers real people to build real wealth, buy their next property, and scale their businesses. Edna gave up a $250k income as a financial advisor to do this full-time so she can be by your side to show you how to do the same thing, every step of the way. Today, Edna shares the strategy behind the program and some inspiring success stories from the people she worked with. Here are some power takeaways from today's conversation: How she got from single family into the multifamily space The power of working with a coach Why you need to have a system in place Seeing challenges and opportunities in different markets How she's organizing things through her managing partners Getting to the right mindset Episode Highlights: The Power of Working with a Coach and Following a System Having a coach helps you get past a lot of your fears, especially when it relates to money and the things that could go wrong. Having somebody to hold your hand and walk you through that process is very powerful. There are lots of resources out there – Facebook Lives, books, and mini-courses – and you can use any of those. But if you don't have a system to follow, you're going to be all over the map and you won't get anything done. In the same way that there are so many ways to invest in real estate. But you have to pick one way, master it, and then learn all kinds of things from there. Otherwise, if you're all over the map, you're never going to get anywhere. Getting to the Right Mindset We've got to have a mindset that we just have to get through those challenges to get to the opportunity. Where people fall down is thinking, anywhere in life, that they're not going to have challenges. But there's going to be more challenges the more we grow and the bigger we get. We need to grow mentally to be able to handle challenges and come out as a winner on the other side. And if you haven't had any challenges, you're not even growing as a person. Hence, challenges are put in front of us so that we can grow and get better. As Jim Rohn says, "Don't wish for less challenges, just wish you were better to handle them." Resources Mentioned: www.ednakeep.com

All the way from the UK, Michael Barnhart and Suzy Sevier of Adventurous Real Estate Investors join True Multifamily to share their impressive feat of multifamily investing and networking with no multifamily experience while living abroad. They shared their inspiration in making the leap to multifamily investing when they read the book “Multiple Streams of Income” by Robert Allen and how they positioned themselves as credible overseas investors, from finding a market to finding their mentor. Michael and Suzy stress the importance of building strong and organic relationships when finding the right properties. They also mentioned their experience building credibility with the brokers online. They share their tips, systems, and tools on how to actively invest when you're geographically separated. In addition to that, they experienced a water leak with a problematic tenant and shared how dealt with that specific situation. Follow, Share & Subscribe! True Multifamily: Website Facebook Instagram YouTube Justin Fraser's Social Media: Facebook Twitter Instagram LinkedIn Connect with Michael Barnhart & Suzy Sevier: Website Facebook Instagram Michael's LinkedIn Suzy's LinkedIn YouTube Podcast

Omar Khan, Managing Principal and Founder of Boardwalk Wealth, joins True Multifamily to talk about his process on syndicating a multifamily property. He shares the importance of being consistent in communicating and using the necessary tools, especially when maintaining a B+ property. He also mentions that a third-party property management company should hire competent and consistent people onsite, emphasizing that the last link in the chain should still be extremely strong. Omar also shares his experience firing a toxic and incompetent property manager. He stressed the unprofessional patterns of the property manager and how it's never a good look at how the property will improve. Eventually, they changed property managers, hiring someone competent who has a reasonable disposition and was organized. Follow, Share & Subscribe! True Multifamily: Website Facebook Instagram YouTube Justin Fraser's Social Media: Facebook Twitter Instagram LinkedIn Connect with Omar Khan: Website Facebook LinkedIn YouTube

Chris Roberts of Sterling Rhino Capital joins True Multifamily to share an interesting but challenging experience when he dealt with a direct seller who isn't the main decision-maker with poor knowledge of the deal. On this specific deal, he deals with a 112-unit off-market deal with manual records with a $5.2M asking price. After 11 months of negotiations, his team got it down to $3.875M, but not without all the issues and challenges. He built the manual records by reverse engineering to get the actual numbers and built an ironclad contract with a bad debt clause. Chris also shares how having enough cash reserves definitely helps you get out of trouble and shares the current challenges he faced when finding the right contractors during the pandemic. Follow, Share & Subscribe! True Multifamily: Website Facebook Instagram YouTube Justin Fraser's Social Media: Facebook Twitter Instagram LinkedIn Connect with Chris Roberts: Website Facebook Instagram LinkedIn YouTube

In this episode, Seth Teagle of The Stream Group joins True Multifamily to talk about buying his first multifamily property, a 50-unit in Columbus, Ohio. He gets real with his experience and shares the first-time mistakes he made and all the growing pains of owning his first multifamily property. He shares tips on how to build the initial credibility without prior multifamily experience and what to do when a management company doesn't deliver. Seth also talks about vertically integrating his company and how the approach enabled him to scale up and reduce costs while building meaningful relationships in the process. He goes into detail on the advantages of vertical integration, especially on the management aspect of owning a multifamily property. Follow, Share & Subscribe! True Multifamily: Website Facebook Instagram YouTube Justin Fraser's Social Media: Facebook Twitter Instagram LinkedIn Connect with Seth Teagle: seth@thestreamgroups.com Website Facebook LinkedIn

In this episode, Lisa Hylton of The Level Up REI Podcast joins True Multifamily to talk about how to build wealth through passive real estate investing. She goes into the details from networking to generating passive income. She specifies the importance of communication and transparency, especially when deals get in trouble, eventually evaluating the health of the deal and discussing the numbers with the investors as soon as possible. Lisa also gives tips on how to look for the right deal to invest in. She mentions that healthy cashflow and appreciation definitely takes the cake when you're investing hard-earned money through passive real estate investing with the right people. She also wrote the Investing Passively in Real Estate Funds eBook for anyone who wants to learn more about the whole process from a passive perspective. Follow, Share & Subscribe! True Multifamily: Website Facebook Instagram YouTube Justin Fraser's Social Media: Facebook Twitter Instagram LinkedIn Connect with Lisa Hylton: Website Facebook Twitter Instagram LinkedIn YouTube Podcast

In this episode, Kent Ritter of the Ritter on Real Estate podcast joins True Multifamily to share how he plans to deconvert his 110-unit with half studios and half two bedrooms into all studios. After getting a better understanding of the market and seeing the demand, he realized that converting the whole property to all studios will drive up revenue and really add more value to his tenants and investors. Kent also shares the difference between an asset manager and a property manager. He goes into detail into the key performance indicators he focuses on and the technology they are using to improve the lives of their residents and staff. Follow, Share & Subscribe! True Multifamily: Website Facebook Instagram YouTube Justin Fraser's Social Media: Facebook Twitter Instagram LinkedIn Connect with Kent Ritter: Website Facebook Twitter Instagram LinkedIn

Scott Meyers, Founder of Kingdom Storage Partners, joins True Multifamily to share the benefits of investing in self-storage. He compares how multifamily is similar to self-storage minus the usual hassles of tenant management, toilets, and trash. With self-storage, Scott found a simpler, more predictable, and more manageable business model that works in a recession. He also shares that value add is the name of the game when it comes to self-storage investing, looking at how they can position themselves in a strong market while making it very accessible and easy for customers. Also, he shares his marketing tips, from building a crisp and clean website to innovating with accessible 24/7 kiosks. Follow, Share & Subscribe! True Multifamily: Website Facebook Instagram YouTube Justin Fraser's Social Media: Facebook Twitter Instagram LinkedIn Connect with Scott Meyers: Website Facebook Twitter Instagram LinkedIn

In this special and timely episode, Justin Fraser of True Multifamily speaks to various operators about the current situation of the eviction moratorium. He speaks to Alex Felice of Alexandria Capital, Jerome Myers of Myers Development Group, Kyle Mitchell of APT Capital Group, and Daisy Serrano and Luc D'Abreau of Make It Rain Capital. In a huge discussion, they talk about how the eviction moratorium affected their portfolio and how they dealt with delinquencies. They also discussed rental assistance and state aid, and how they're helping their tenants throughout the eviction moratorium. Follow, Share & Subscribe! True Multifamily: Website Facebook Instagram YouTube Justin Fraser's Social Media: Facebook Twitter Instagram LinkedIn This episode features: Alex Felice Website: brokeisachoice.com Jerome Myers Website: jeromemyers.co Kyle Mitchell Website: aptcapitalgroup.com Daisy Serrano & Luc D'Abreau Website: makeitraincapital.com

In this episode, Josh Eitingon of DXE Properties shares to True Multifamily his experience of changing property management companies due to undisclosed kickbacks. When he established a good working relationship with one of his maintenance staff, he was informed that the property manager was undercutting him and getting a few thousand dollars for a roofing job. Josh also shares more information on his newer 106-unit deal in Atlanta. He shares the process of a tenancy in common, an arrangement wherein two or more people share ownership rights in a property. Follow, Share & Subscribe! True Multifamily: Website Facebook Instagram YouTube Justin Fraser's Social Media: Facebook Twitter Instagram LinkedIn Connect with Josh Eitingon: Website Facebook Instagram LinkedIn

Jim Monk of CLOZZITS joins True Multifamily to talk about how they design closets that boost revenue. He shares how it's a huge differentiator in the multifamily competition to install closets that not only increases revenue but also closets that residents like. He mentions how the residents of today are not only looking for a place to live in but also looking for resort-type amenities, retiring the old utilitarian closet and upgrading it to an experience that boosts the asset value of the property. He also talks about the uniformity and uniqueness of the closet experience that beats the competition, whether you're in a Class B or Class C type asset, and how it's cheaper than the usual renovations that owners do to increase the value of the property. Follow, Share & Subscribe! True Multifamily: Website Facebook Instagram YouTube Justin Fraser's Social Media: Facebook Twitter Instagram LinkedIn Connect with Jim Monk: Website Facebook Instagram LinkedIn

This episode features Jonathan Barr of JB2 Investments. He joins True Multifamily to talk about property management and the challenges with unexpected fees on their contract. Jonathan shares to always be thorough on the contracts of your deals, letting your attorney review everything to avoid missing the unexpected fees that you don't notice until you get your first P&L such as the late fees, processing fees, administration fees, and application fees. Also, Jonathan shares how he ran into some trouble with a manager when they allowed the property manager too much freedom. He emphasizes the importance of keeping an eye on the big picture while executing on a day to day basis. Follow, Share & Subscribe! True Multifamily: Website Facebook Instagram YouTube Justin Fraser's Social Media: Facebook Twitter Instagram LinkedIn Connect with Jonathan Barr: Website Facebook Twitter Instagram LinkedIn

Mike Morawski, Founder & CEO of My Core Intentions, joins True Multifamily to open up about the mistake of buying too much real estate way too fast, destabilizing him along the way. He shares his unfortunate experience trying to save his company without disclosing the details to his investors, eventually getting sentenced to 10 years in federal prison for wire fraud and mail fraud charges. Mike shares the steps he took to rise up from getting wiped out, from writing two books to building a coaching and training platform. He also built a third-party scattered-site residential management company to keep things afloat as he was getting ready to go to prison! With all his experience, Mike shares the important things you need to know during the transition period of getting a property under contract to closing, emphasizing the importance of staying involved, building relationships with the onsite staff, not overlooking due diligence, and ensuring to take all the steps in place. For all True Multifamily listeners, Mike is giving away a copy of his book, Exit Plan, a complete guide to multifamily investing in why you need an exit plan before you buy. Follow, Share & Subscribe! True Multifamily: Website Facebook Instagram YouTube Justin Fraser's Social Media: Facebook Twitter Instagram LinkedIn Connect with Mike Morawski: Website Facebook Twitter Instagram Pinterest LinkedIn YouTube Podcast

This supersized episode features Sam Primm of FasterFreedom as he joins True Multifamily to discuss how he leveraged social media platform TikTok to educate people about real estate investing. He shares how to work with TikTok's evolving algorithm, by taking a trend and making it your own, directing viewers from TikTok to YouTube or your website, and the whole content creation process. He also shares the unique situation of his 32-unit property, being a heavy value add renovation, rehab project, and the process of operating on a property that he did not yet own. With Sam's creativity, they were able to stabilize the property and maximize profits! Sam offers free training for anyone who is interested in understanding real estate investing from a foundational level, learning the best tips for when you're taking the first steps to do it more efficiently, educating on how to create passive income without using any of your own money. Follow, Share & Subscribe! True Multifamily: Website Facebook Instagram YouTube Justin Fraser's Social Media: Facebook Twitter Instagram LinkedIn Connect with Sam Primm: Website Facebook Instagram TikTok LinkedIn YouTube

In this episode, Randy Langenderfer of InvestArk Properties, LLC joins True Multifamily to share how he dealt with a fire on his first GP deal on the first month of ownership! He shares the whole process of finding his first deal, the challenges and tribulations that came with the fire, and how they changed the onsite manager to help the property rise from the ashes. Randy also mentions the importance of knowing your property manager, not only the onsite manager but also the management company to get a better perspective on how the property is being taken care of. Follow, Share & Subscribe! True Multifamily: Website Facebook Instagram YouTube Justin Fraser's Social Media: Facebook Twitter Instagram LinkedIn Connect with Randy Langenderfer: Website LinkedIn

John Fortes, Managing Director & Founder of The Fortes Company, joins True Multifamily to share his experience about his early mistakes on his first deal. On his 62-unit, John learned the hard way when his occupancy dropped to zero. He mentions all the lessons he learned while facing the challenge of zero occupancy, sharing about staggered rents, effective communication, and rebranding. John also emphasizes the importance of getting educated and learning outside the courses, understanding the property and the partners that you're going to be investing with. He also shares the investment tracker that he created. Follow, Share & Subscribe! True Multifamily: Website Facebook Instagram YouTube Justin Fraser's Social Media: Facebook Twitter Instagram LinkedIn Connect with John Fortes: Website Facebook Twitter Instagram LinkedIn YouTube

In this episode, Karyntha Walsh joins True Multifamily to share her experience of buying a 20-unit building with her fiancée, how their occupancy went from 19 to 7 in 2 years and how they turned it all around! She shares all the mistakes that they made, how she changed property managers and became a GC to their 20-unit. In 2018, they were able to turn everything around, learning from their beginner mistakes and raised rents more than 50%. Karyntha also shares how a good property management company is an asset, being in constant communication with the property manager regarding their rules, requirements, and the standards they want to set for the tenants. Follow, Share & Subscribe! True Multifamily: Website Facebook Instagram YouTube Justin Fraser's Social Media: Facebook Twitter Instagram LinkedIn Connect with Karyntha Walsh: Email: karyntha.walsh@gmail.com Instagram LinkedIn

This special episode is the second collaboration with this outstanding group. We don't just talk circles about real estate investing, we dive right into the deep end. With the pulse on multifamily real estate investing, we cover it all! We even cover cryptocurrencies! The Multifamily Mastermind special episode welcomes Shannon Ludlow of The Multifamily Journey, John Fortes of The Passive Investor Show, Justin Fraser of True Multifamily, Rich Somers of The Multifamily Takeoff, Daisy Serrano & Luc D'Abreau of the Make it Rain Podcast, and German Buendia & Oscar Buendia of the REI Brothers Podcast as they come together for a one-of-a-kind multifamily conversation. These hosts have collectively interviewed more than 500 guests. Tune in as they give their input in this behind-the-scenes multifamily conversation covering the industry and podcasting world. Podcasts represented in this episode: The Multifamily Journey Website: www.themultifamilyjourney.com/ iTunes: Podcast Page The Passive Investor Show Website: www.passiveinvestorshow.com iTunes: Podcast Page REI Brothers Podcast Website: www.gooddaycapital.com/podcasts/ iTunes: Podcast Page Make It Rain Podcast Website: www.makeitrainpodcast.com/ iTunes: Podcast Page True Multifamily Website: www.truemultifamily.show iTunes: Podcast Page The Multifamily Takeoff Website: www.multifamilytakeoff.com iTunes: Podcast Page

Kris Reid, Founder and CEO of Ardor SEO, joins True Multifamily to share the knowledge on how search engine optimization helps multifamily investors and other realtors. He shares how the predictability and measurability of digital marketing go hand in hand to build a specific strategy for a website, not just generating leads but also nurturing them. He breaks down the process on how to optimize and maximize specific keywords to get more customers to trust you and your brand, from the simple nudge to the nurture campaign. He also dives in on how lead magnets work and what the true purpose of the website is. In addition to that, he's giving an offering to all True Multifamily listeners by showing an example of an awesome sales funnel that you can check out at ardorseo.com/truemultifamily. Follow, Share & Subscribe! True Multifamily: Website Facebook Instagram YouTube Justin Fraser's Social Media: Facebook Twitter Instagram LinkedIn Connect with Kris Reid: Website Facebook Twitter LinkedIn YouTube

In this episode, Matt Engle of Elash Investment Group joins True Multifamily to share how he devised four steps that create a better experience for both his tenants and investors. He rolled out a new Residence Experience Program to know more about the wants and needs of his tenants. These four steps were inspired by his trip to Hong Kong and Macau. For Matt, it takes four simple steps to create purposeful moments and better experiences. He also breaks down the four steps: Elevate Your Senses Raise The Stakes Break The Script Connect With Others Follow, Share & Subscribe! True Multifamily: Website Facebook Instagram YouTube Justin Fraser's Social Media: Facebook Twitter Instagram LinkedIn Connect with Matt Engle: Website Linktree Facebook Twitter Instagram LinkedIn

Preston Walls, Founder & CEO of Walls Property Management, joins True Multifamily to talk about his philosophy on homeownership and his experience with a project that took seven years to complete because of a land development play that didn't allow him to build and improve upon it. For Preston, this was a zero-cost option that cashflows, and with patience and perseverance, he was able to develop the property. After seven years, Preston completed a 61-unit building with incredible downtown views and skyline mountains. Follow, Share & Subscribe! True Multifamily: Website Facebook Instagram YouTube Justin Fraser's Social Media: Facebook Twitter Instagram LinkedIn Connect with Preston Walls: Website Facebook Instagram LinkedIn

Ken Van Liew, founder & CEO of Global Real Estate Strategies and author of the Modern Wealth Building book, joins True Multifamily to talk about how he went from building skyscrapers to starting an assisted living home. He shares that similar to multifamily, having a career in assisted living gives you an opportunity to commit, develop, add value, and diversify. Follow, Share & Subscribe! True Multifamily: Website Facebook Instagram YouTube Justin Fraser's Social Media: Facebook Twitter Instagram LinkedIn Connect with Ken Van Liew: Website Facebook Instagram LinkedIn

Alex Felice of Broke Is A Choice gets real with Justin Fraser to talk about his introspection about the challenges and mistakes he made like when Alex undercapitalized, affecting the whole process of turning a deal. He also shares how he learned from his mistakes and managed to get a really great return. Alex also shares how he rebranded a property that had a previously bad reputation. He gives tips on tenant management, property marketing, and rebranding, essentially adding more value to his property and his tenants’ lives. Follow, Share & Subscribe! True Multifamily: Website Facebook Instagram YouTube Justin Fraser's Social Media: Facebook Twitter Instagram LinkedIn Connect with Alex Felice: Website Facebook Instagram LinkedIn BiggerPockets

Gary Lipsky of APT Capital Group joins True Multifamily to talk about his process of becoming a successful asset manager. He talks about the system of running his multifamily business with tremendous detail, talking about how communication, accountability, and flexibility are a huge part of the success of an asset manager. Gary is also rolling out Asset Management Mastery, a 15 content-rich module course that will help anyone who is interested become a successful class operator. This course will cover budgeting and financial analysis, managing the manager, key performance indicators, marketing and leasing, renovation management, investor relations, curveballs, taxes, disposition, tools, and more. In addition to that, Gary is giving all True Multifamily listeners $500 off for the whole course! Follow, Share & Subscribe! True Multifamily: Website Facebook Instagram YouTube Justin Fraser's Social Media: Facebook Twitter Instagram LinkedIn Connect with Gary Lipsky: Website Asset Management Course Podcast LinkedIn BiggerPockets YouTube

In this episode, Andrew Schutsky of Redline Equity, LLC shares to True Multifamily how he got into the multifamily space by joining a general partnership, added value using his corporate experience, and getting experience by networking with the right people. He reveals his thought process behind working a full-time job and making the decision to invest in larger multifamily properties. Andrew also discusses the uniqueness of multifamily investing versus single-family, from the massive networking to helping more people, explaining how multifamily investing is a mixture of relentless education and uninformed networking. Follow, Share & Subscribe! True Multifamily: Website Facebook Instagram YouTube Justin Fraser's Social Media: Facebook Twitter Instagram LinkedIn Connect with Andrew Schutsky: Website Facebook LinkedIn Podcast

Anton Mattli of Peak Financing joins True Multifamily to talk about how to maximize a deal and how to prepare for refinancing. Anton shares the whole process of working with operators, asset managers, and apartment buyers, giving detailed examples of how he can help with the whole path to ownership and preparing yourself in the proper fashion. Anton also shares to Justin detailed examples of how the financials should look like when getting the financials from the brokers and also discusses how they normalize the expenses to what the lender and appraiser underwrite to. Follow, Share & Subscribe! True Multifamily: Website Facebook Instagram YouTube Justin Fraser's Social Media: Facebook Twitter Instagram LinkedIn Connect with Anton Mattli: Website Facebook Twitter Instagram LinkedIn

The Multifamily Mastermind special episode welcomes Shannon Ludlow of The Multifamily Journey, John Fortes of The Passive Investor Show, Justin Fraser of True Multifamily, Shawn DiMartile of The Multifamily Takeoff, Daisy Serrano & Luc D’Abreau of the Make it Rain Podcast, and German Buendia & Oscar Buendia of the REI Brothers Podcast as they come together for a one-of-a-kind multifamily conversation. These hosts have collectively interviewed more than 500 guests. Tune in as they give their input in this behind-the-scenes multifamily conversation covering the industry and podcasting world. Topics:

Megan Lamke of the Business For Good with Megan Lamke podcast joins True Multifamily to share how she helped transform her tenants' lives by offering a special app called Ramsey+, an all-in-one-financial tool to take control of your finances and to hit your financial goals faster. By offering Ramsey+ as an amenity to her tenants, her tenants ended up paying rent in full and on time all throughout the pandemic while continually offering up coaching for property managers and operators as well. Megan also shares her experience of leaving corporate America to be a full-time syndicator, being a value-added resource to general partnerships, finding ways to add value to experienced syndicators and operators to help them with areas they may not naturally look at such as sales, marketing, and investor relations. Follow, Share & Subscribe! True Multifamily: Website Facebook Instagram YouTube Justin Fraser's Social Media: Facebook Twitter Instagram LinkedIn Connect with Megan Lamke: Website Facebook Instagram LinkedIn YouTube Podcast

In this episode, Arn Cenedella of Spark Investment Group joins True Multifamily to share the risk he took when he transitioned from single-family to multifamily when COVID hit. He shares that even with the economic impacts of the pandemic, the value of real estate stood solid and how transitioning felt more like a transfer of assets. Arn also shares his experience of buying an existing duplex that he planned to renovate but got rezoned into a single-family home. Despite the challenges he faced throughout his 40+ years of experience with real estate, he's optimistic about the positive economic impact of multifamily investing. Follow, Share & Subscribe! True Multifamily: Website Facebook Instagram YouTube Justin Fraser's Social Media: Facebook Twitter Instagram LinkedIn Connect with Arn Cenedella: Website Facebook LinkedIn YouTube

In this episode, John Casmon of the Casmon Capital Group shares to True Multifamily how he went from 8 units to 192 units by adding value to the right team. He emphasizes the success of having the right partners who will listen to the ideas, vet them, and implement the ones that make the most sense. He also shares how to add value specifically, demonstrating the capability and what you can bring to the table. John Casmon also talks about the importance of branding and how it's everything you create: from the logos, color palettes, and the essence of the experience. He shares that branding is customer experience and not just the visual perception of the business. Follow, Share & Subscribe! True Multifamily: Website Facebook Instagram YouTube Justin Fraser's Social Media: Facebook Twitter Instagram LinkedIn Connect with John Casmon: Website Facebook Twitter Instagram LinkedIn Podcast YouTube

Anselmo Torres III & Kelly Stinson of Sustainability Solutions (SAS) joins True Multifamily to talk about how they help multifamily operators increase rents, add value, and improve NOI by focusing on water efficiency and conservation. They talk about how a lot of multifamily operators don't know if their property is consuming the right amount of water-based on the number of residents and how large their properties are, missing out on a great opportunity to add value in the long run just by getting the right toilets. Anselmo & Kelly also talk about how not all toilets are created equally when it comes to pushing the waste down the line. With smart technology and ultra-high-efficiency plumbing fixtures, a multifamily owner will be able to save a lot of money while conserving water. They also give free tips on the value of reducing expense and keeping it to a minimum. Follow, Share & Subscribe! True Multifamily: Website Facebook Instagram YouTube Justin Fraser's Social Media: Facebook Twitter Instagram LinkedIn Connect with Anselmo Torres & Kelly Stinson: Website Anselmo's LinkedIn Kelly's Facebook Kelly's LinkedIn

This special episode features Jerome Myers of the Multifamily Missteps podcast. Jerome shares to True Multifamily an incredible opportunity for everyone who is serious about multifamily investing. He has put a conference together where you can show up and meet with people like you, regardless of your background or sex. He shares his goal to inspire more people to do more and get further in their business. Jerome created this conference where everyone can network with people who are doing business, like real operators, and not just professional educators. Whether you're brand new or already into multifamily investing, the Mid-Atlantic Multifamily Conference is for you. Don't miss the Mid-Atlantic Multifamily Conference that runs from March 19 - 21, 2021. Click this link for more information and get ready to build generational wealth. Follow, Share & Subscribe! True Multifamily: Website Facebook Instagram YouTube Justin Fraser's Social Media: Facebook Twitter Instagram LinkedIn Connect with Jerome Myers: Website Facebook Instagram LinkedIn

In this episode, Michael Becker of SPI Advisory joins True Multifamily to share about the challenges they faced when most of his portfolio literally froze because of the Texas Freeze. He shares about maintenance and budgeting when it comes to the issues that came up. Battling the coldest weather on record, Michael walks us through the process of how they managed to survive the unpredictability of frozen Texas: from water breaks and fire systems to power outages. Follow, Share & Subscribe! True Multifamily: Website Facebook Instagram YouTube Justin Fraser's Social Media: Facebook Twitter Instagram LinkedIn Connect with Michael Becker: Website Facebook Twitter YouTube Listen to Michael Becker's Podcasts: The Multifamily Investing Show with Michael Becker Old Capital Podcast

Jorge Abreu, Co-Founder and CEO of Elevate Commercial Investment Group, joins True Multifamily to share the importance of insurance claims. He lays out what your insurance should cover such as rent loss, building code upgrades, asbestos, and more. Jorge adds the advantages of having an adjuster to ensure that everything gets covered, making up for how much they ended up getting covered versus what the insurance company would have covered. Jorge also shares about having a big fire in one of his properties before the completion of his fire insurance claim. He talks about how timing is of the essence and how it will cost you more when you wait before you get insurance. Follow, Share & Subscribe! True Multifamily: Website Facebook Instagram YouTube Justin Fraser's Social Media: Facebook Twitter Instagram LinkedIn Connect with Jorge Abreu: Elevate CIG Website Elevate CIG Facebook Elevate CIG Instagram JNT Construct Facebook Jorge Abreu's Facebook Instagram LinkedIn

In this episode, Alina Trigub of SAMO Financial joins True Multifamily and shares her experience of switching to a commercial property management company. She tells us the significant difference when she found the right commercial property management company with the right tools, up to date technology, and complete professionalism. Alina also gives the list of questions an investor should ask when looking for an operator, not only learning more about the person as an individual but also looking for the operator with right skills that would transform the property. She also shares her portfolio diversification guide for free to all True Multifamily listeners! Follow, Share & Subscribe! True Multifamily: Website Facebook Instagram YouTube Justin Fraser's Social Media: Facebook Twitter Instagram LinkedIn Connect with Alina Trigub: Website LinkedIn Facebook Instagram Udemy Course

All the way from Japan, Anthony Pinto of Mission First Capital joins True Multifamily to discuss how he contributed to a general partnership by working remotely and to share the lessons he learned from the hiccups that they experienced on their multifamily properties. He tells us how he worked with an uncooperative owner while dealing with undesirable tenants and how they used the Freedom of Information Act to request police records about the property, revealing the needed information that matches their delinquencies and other crime-related tenants. Anthony also shares his experience of having a fire that ruined 12 units. He walks us through the process of relocating the affected tenants, putting in the insurance claim, and how to deal with that certain overwhelming situation one action at a time. Follow, Share & Subscribe! True Multifamily: Website Facebook Instagram YouTube Justin Fraser's Social Media: Facebook Twitter Instagram LinkedIn Connect with Anthony Pinto: Website LinkedIn Facebook Podcast

In this supersized episode, Stace Caseria of Trust Deep Agency joins True Multifamily to talk about marketing, branding, and building trust. Stace emphasizes the importance of trust when it comes to branding by sharing his experiences on building and nurturing the relationship with his tenants and how a great customer experience plays a huge part in managing a property. Stace shares the importance of empathy when it comes to building trust. Not only does empathy builds trust, but it is essential in building a sustainable business and brand. He talks about how a brand starts with a mission and vision while breaking down his definition of branding and how trust is a differentiator in building a business. He also shares the four things you need to show on your website in order to stand out. Follow, Share & Subscribe! True Multifamily: Website Facebook Instagram YouTube Justin Fraser's Social Media: Facebook Twitter Instagram LinkedIn Connect with Stace Caseria: Website LinkedIn Facebook Twitter YouTube

Today, Andy McMullen of Legacy Acquisitions joins True Multifamily to tell us stories of unfortunate times and how to rise up from the ashes of a crash. He walks us through his evaluation criteria, lessons that he learned from the crash of 2008, and how relationship building plays a huge part in real estate investing. Andy emphasizes the importance of seizing the opportunity to network during these tough times, giving us an example of how to add value by building relationships in order to have a long-standing business. Follow, Share & Subscribe! True Multifamily: Website Facebook Instagram YouTube Justin Fraser's Social Media: Facebook Twitter Instagram LinkedIn Connect with Andy McMullen: Website LinkedIn

On this episode, Dan Sheeks of Sheeks Freaks joins Justin Fraser to talk about his mission in educating young people about financial independence, real estate investing, and passive income. He shares how starting financial education at an early age can help people live a better adult life, encouraging teenagers to explore the house hacking strategy while tapping on different ways of passive investing. Dan also shares his two-year action plan on how to hammer your credit score at an early age, making you bankable as early as 20 years old! Follow, Share & Subscribe! True Multifamily: Website Facebook Instagram YouTube Justin Fraser's Social Media: Facebook Twitter Instagram LinkedIn Connect with Dan Sheeks: Website Facebook Instagram LinkedIn BiggerPockets YouTube

In this episode, Justin Fraser talks to Wally Conway of Monument Commercial Building Inspections about buying apartments, inspections, and due diligence. Wally lays out his due diligence process and how having a complete understanding of the physical condition of the asset is vital to multifamily investing. He also stresses the importance of knowing how the Math works when it comes to due diligence, giving us tips to be more refined in your offer by having a redefined scope through great due diligence. Follow, Share & Subscribe! True Multifamily: Website Facebook Instagram YouTube Justin Fraser's Social Media: Facebook Twitter Instagram LinkedIn Connect with Wally Conway: Website Facebook Twitter LinkedIn

This episode features board-certified pediatric dentist David Iglewicz of Prostoig Capital. David talks about losing his passion for dentistry and how investing in real estate opened up a new world of opportunities in his life. He talks about his personal struggles, how networking helped him, and the great opportunities real estate investing can bring to the dental community. David also talks about his first-hand experience as an investor and the lessons he learned when he first started investing. Follow, Share & Subscribe! True Multifamily: Website Facebook Instagram YouTube Justin Fraser's Social Media: Facebook Twitter Instagram LinkedIn Connect with David Iglewicz: Website LinkedIn

Kicking off 2021 on True Multifamily is Gino Barbaro of the Jake & Gino Podcast. Gino talks to Justin Fraser about the resident experience, the three crucial steps to repositioning an asset, their process in managing delinquency, and how to be a proactive landlord. Gino also shares the core values in scaling a company and how to manage right. He emphasizes the importance of measuring KPIs in order to manage well. Follow, Share & Subscribe! True Multifamily: Website Facebook Instagram YouTube Justin Fraser's Social Media: Facebook Twitter Instagram LinkedIn Connect with Gino Barbaro: Website Facebook Instagram LinkedIn YouTube Podcast

On True Multifamily's 50th episode, Justin talks to Matt Faircloth & Hervé Francois of The DeRosa Group. They talk about the lessons they learned on their latest acquisition, about the roles they played in the team, and the importance of a purposeful and supportive team when it comes to multifamily. Matt talks about how to making a great impact, detailing the importance of a solid team and structure. He digs deep on what "The Four Seats on the Bus" are when it comes to building a team and targeting specific markets. Hervé shares how he went from being on Wall Street to hunting properties for The DeRosa Group. He talks about how to efficiently work with a team as an acquisitions manager. Follow, Share & Subscribe! True Multifamily: Website Facebook Instagram YouTube Justin Fraser's Social Media: Facebook Twitter Instagram LinkedIn Connect with Matt Faircloth: LinkedIn DeRosa Insiders Book Connect with Hervé Francois: LinkedIn Check out The DeRosa Group: Website YouTube Facebook

Kyle Mitchell of APT Capital Group talks about the pain points of his property in Phoenix. He tells Justin Fraser how he wanted better quality tenants, creating a creative solution to get rid of undesirable tenants, verifying what the property is doing, communicating well through COVID-19, and holding his team accountable to improve the property. Kyle also talks about how he replaced a good regional manager for the right fit, emphasizing that the right fit definitely impacts the property as a whole. As a bonus, Kyle is sharing to all True Multifamily listeners the resident letter they used to get rid of their undesirable tenants and to get better quality tenants. Click here to view the Resident Letter Sample. Follow, Share & Subscribe! True Multifamily: Website Facebook Instagram YouTube Justin Fraser's Social Media: Facebook Twitter Instagram LinkedIn Connect with Kyle Mitchell: Website LinkedIn YouTube Podcast BiggerPockets Virtual Asset Management Summit 2021

Today's episode features Savannah Arroyo, The Networth Nurse. Savannah shares to True Multifamily how she got into real estate investing, talking about her process on getting her first-ever multifamily deal and her focus on capital raising in the middle of the pandemic. Savannah also shares a tip on submitting personalized letters together with the offer and also adds how to build your network while still learning from other people's stories and experiences. Follow, Share & Subscribe! True Multifamily: Website Facebook Instagram YouTube Justin Fraser's Social Media: Facebook Twitter Instagram LinkedIn Connect with Savannah Arroyo: Website Facebook Instagram LinkedIn YouTube

Episode Summary Yonah Weiss of the Weiss Advice podcast visits True Multifamily to talk about cost segregation and its amazing benefits. He breaks down how to have more tax benefits in 2020 by doing cost segregation, supercharging the depreciation and accelerating how quickly you can take the tax deductions while not creating new deductions. Also, he talks about bonus depreciation and how it allows you to take all the accelerated depreciation upfront the first year. Yonah also reveals what happens at the end of cost segregation.   Follow, Share & Subscribe!   True Multifamily: Website Facebook Instagram YouTube   Connect with Yonah Weiss: Website Podcast LinkedIn