WRITERS IN TECH

Take our free UX Writing Course.In this episode of Writers in Tech, host Yuval Keshtcher speaks with Hunter Gebron, a seasoned UX writer with extensive experience in the FinTech and blockchain sectors. They discuss the significant presence of UX writers in FinTech, the challenges of communicating complex blockchain terminology, and the importance of building trust with users in financial applications. Hunter shares insights from his journey in UX writing, including his experiences at Meta and Kraken, and emphasizes the need for clear communication and user research in content design. In this conversation, Hunter discusses his experiences in content design, particularly in the context of his work at Kraken and the evolving role of AI in the industry. He reflects on the challenges and opportunities presented by AI tools, the importance of strategic thinking in content design, and the potential for building scalable content design systems. The discussion also touches on the future of product design and the necessity for designers to adapt to new technologies.

Episode Summary In this groundbreaking episode, host Yuval Keshtcher speaks with Megan Legawiec about the emerging field of trauma-informed content design. They explore how digital products can be designed with awareness of user trauma, making experiences safer and more accessible for everyone. Megan explains the core principles, shares practical examples, and offers resources for designers looking to implement these practices. Check out our free content design courseIntroductionYuval introduces Megan Legawiec, a senior content designer who has worked in real estate, cybersecurity, and AIThey explain this is a dedicated episode on trauma-informed content design after briefly discussing it in a previous recordingOriginated in psychotherapy with 5-7 guiding principlesAdapted first to physical spaces through architectural guidelinesNow being applied to digital spaces where people spend significant timeApproximately 70% of the world's population will experience a traumatic event in their lifetimeAn estimated 5-8% develop PTSDApplies to all digital experiences, not just mental health applicationsExamples include:SafetyTrustworthiness and TransparencyPeer Support, Collaboration, and MutualityEmpowerment and ChoiceCultural, Historical, and Gender ConsiderationsBuilds trust with usersCreates more loyal user baseMakes experiences accessible to more peopleCorrelates with best practices in UX designCan be implemented incrementallyBooks:Training:Megan responds to audience questions from LinkedIn about implementation strategiesYuval teases an upcoming live conference in Europe (September 2025)Produced by the UX Writing HubWhat is Trauma-Informed Content Design?Key ApplicationsCore Tenets of Trauma-Informed DesignBusiness Case for ImplementationRecommended ResourcesClosing

Sign up for our free UX Writing Course: https://course.uxwritinghub.com/free_course I had a huge pleasure in having Balasubramanyn Meenakshisundaram at the Writers in Tech podcast. Follow on Spotify: https://open.spotify.com/show/4n6icHZbDEcXRX4DafjtPw How does a tech support specialist evolve into a content designer? In this episode, we dive deep with a veteran tech writer who's mastered the art of user-centered documentation across telecom, healthcare, and SaaS. From crafting product docs in agile environments to becoming a sought-after content strategist, our guest shares insights on finding your voice in technical writing while maintaining that crucial human touch.

Step into the world of AI companionship with Jason F. Gilbert, where robots aren't just machines – they're life-changing friends for older adults. Through his work at Intuition Robotics, Jason shares candid stories about Elliq, a companion robot helping seniors fight loneliness and stay sharp. His journey from writing Disney's Miss Piggy chatbot to crafting conversations for elder care reveals the human side of AI development. Get ready for an eye-opening chat about building trust, handling user feedback (including the tough moments), and why sometimes, the most powerful feature can be as simple as offering a virtual hug. This isn't just another tech talk – it's a story about using words and AI to make real connections when they matter most.

Join us for an insightful conversation with Nurit Gazit, Director of Product Management at Beti, as we explore the intersection of AI, UX writing, and the construction industry. In this episode of the AI Experience podcast, Nurit shares how Beti, a software company specializing in construction site management, is leveraging AI and professional UX writing to revolutionize communication in the building sector. Discover how Beti is tackling unique challenges in safety, quality, and efficiency on construction sites through innovative software solutions. Nurit discusses the company's journey from a startup to an established player, including their expansion from Israel to the US market and the complexities of product localization. Learn about Beti's strategic decision to collaborate with UX writing professionals and their development of an AI-powered tool for implementing UX guidelines. Nurit offers valuable insights on balancing user needs with business objectives in specialized industries and provides tips for aspiring UX writers looking to make an impact. Whether you're interested in AI applications, UX design, or the evolving landscape of construction technology, this episode offers a blueprint for building better user experiences in complex industries. Take out free UX Writing courseCheck out the UX Writing HubFollow Nurit on Linkedin

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Yael Ilani, a ux writer from berlin, had spent her last day of homeland vocation sharing some of her knowledge and experience with us: Why does it require more work and creativity to use fewer words as a ux writer?What does the future hold for content and ux writers? are they all gonna be replaced by machines and AI?How did ux writing affect her understanding of the product's design process? Follow Yael's work hereCheck out our free UX Writing Course

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Introduction to Tricia Hingpit, a freelance UX writer who owns her own agency.Hear how she rose from junior content writer to agency owner.How Tricia onboards her clients and her process for demonstrating the value of content and UX writing.How to determine which clients are one-timers and which will become retainer clientsStrategies for expanding her menu of services to include UX research and more.Knowing how to put an actual price on your services as a freelance UX writer.Methods of project management that have helped Tricia and her clients find happinessHow Tricia has used Notion, Slack, and automations to communicate effectively with clients throughout projects.Pro tips about meaningful communication and trust building.Knowing when a client just isn't a good fit and how to gently fire themTips for maintaining a demanding work schedule and a life beyond work.Check out our free UX Writing course hereFollow Tricia on Linkedin

 Introduction to Michal Kessel Shitrit, localization and UX writing specialist.Michal's journey from translator to UX writing and localization expert.Discussion on the role of communication between content creators and translators.Challenges in localization: lack of context and constraints in content creation.Emphasis on the importance of UX writing skills for translators.Approaches to structuring localization processes in various company sizes.Benefits of working directly with linguists or localization managers.Overview of popular localization tools like Localize, Phrase, and CrowdIn.Integration of these tools with design platforms like Figma.The impact of AI and machine translation on improving localization efficiency.The necessity of human involvement for quality assurance in localization.Tips for planning a localization project, considering language requirements and feature prioritization.Iterative approach to localization and adapting to changing needs Check out our free UX Writing course hereFollow Michal on Linkedin

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We covered:How to use AI in your UX process.What are the different opportunities for UX writers and designers with the rise of AI products.What other events in history were similar to the AI revolution.trategies for integrating AI into user research and testing.The impact of AI on user interface design trends.Ethical considerations in AI-driven design choices.Predicting user behavior with machine learning and its effects on UX.The role of personalization in UX as powered by AI algorithms.Balancing human-centric design with AI automation.The future of UX professions in the age of AI advancements. For more about UX and AI take our free AI for UX courseFollow Jakob's work here

Check out our free UX Writing course: https://course.uxwritinghub.com/free_courseFollow Sharona on LinkedIn

We Talked About:The importance of having both design and UX thinking skills in any project.Her journey into product design and how to emphasize the value of real-time user feedback.Her experience on Survivor.Potential challenges in future UX, such as virtual reality and wearable tech, along with the merging of technology into everyday objects. Check out our free UX writing course:https://course.uxwritinghub.com/free_course And our brand new AI for UX course:https://course.uxwritinghub.com/free-course-ai-for-ux

Amanda Bridge shares her journey into UX writing, starting at Procore Technologies and later joining HubSpot as a senior content designer.Challenges of setting up a UX writing discipline within a large team and starting from scratch are discussed.Amanda's impactful work on HubSpot's Academy product to improve course applicability is highlighted.The potential impact of AI on UX writing is explored, with Amanda believing that AI will take over copywriting tasks, allowing content designers to focus on strategy and conversation within features.AI writing tools like Writer's Figma plugin are introduced, enabling content designers to add terms and snippets, promoting system-wide thinking in design and creating content consistency.The benefits and challenges of being embedded in specific product teams at HubSpot are discussed.Factors to consider when hiring a content designer, such as company size and product complexity, are mentioned.To enhance collaboration with designers, Amanda suggests content designers take an Intro to Product Design course or watch YouTube videos on design principles.The importance of content designers knowing how to work with design tools and manage copy within those tools is emphasized.The central theme of the episode, "Advocating for Your Content" encourages content designers to champion their craft and promote the value of content design within their organizations. Join our free UX Writing course: https://course.uxwritinghub.com/free_courseJoin our free AI for UX course:  https://course.uxwritinghub.com/free-course-ai-for-uxAmanda Bridge: https://www.linkedin.com/in/amandabridge/

Guest Jaime Walke, a principal UX writer and content designer at Booking.com, sheds light on his journey in the tech world, his role at Booking.com, and the company's pioneering work in UX writing. (01:22)Jaime  shares insights into the growth of the UX writing team at Booking.com, from a small team of 7-8 members to a flourishing team of nearly 80. (01:58)The duo discuss a project at Booking.com called A11y, which is dedicated to making products accessible for everyone and complying with legal standards. (03:24)Jaime Walke emphasizes the ethical considerations around accessibility, and its potential business benefits, given the increased buying power of people with accessibility needs. (19:14)Jaime Walke talks about his role in creating an inclusive screen reader experience for users, and why UX writing plays a crucial role in promoting accessibility. (23:39) Free UX Writing Course: https://course.uxwritinghub.com/free_courseFree AI for UX Course : https://course.uxwritinghub.com/free-course-ai-for-uxCheck out the UX Writing Academy: https://uxwritinghub.com/join-the-ux-writing-academy/Follow Jaime: https://www.linkedin.com/in/jaime-n-69746419/Booking.com's UX Writing Medium blog: https://medium.com/booking-writes

Key PointsThe conversation begins with an introduction of the UX Writing Hub and its resources, including a blog, a podcast, a weekly newsletter, and courses with AI components. (00:24)Nick Babich, a UX consultant and influencer, shares his approach to product design and his passion for sharing valuable information with the design community. (01:22)Nick discusses the role of AI in his design process, particularly how he uses GPT for user research, ideation, and prototyping. He shares how GPT helps him speed up his design process and prototyping. (01:58)The conversation shifts to the use of AI tools like Mid Journey and Stable Diffusion in design. Nick shares his experience with these tools and how they have impacted his design process. (03:24)The importance of UX writing in the era of AI is discussed. Nick believes that UX writing will be a top skill in the next decade as the quality of prompts has a direct impact on the output that AI tools produce. (19:14)Nick shares his content strategy, which involves identifying challenging tasks, finding solutions, and sharing these resources with the community. He encourages others to share their work and not be afraid of criticism. (23:39)LinksFree UX Writing CourseFree AI for UX CourseCheck out the UX Writing AcademyFollow Nick Babich

Join our free UX writing course: https://course.uxwritinghub.com/free_course Follow Jared Spool https://www.linkedin.com/in/jmspool/ Your host, as always, is me, Yuval Keshtcher. 

Show notes: Join our free UX writing course: https://course.uxwritinghub.com/free_courseFollow Jenn Shreve: https://www.linkedin.com/in/jenn-shreve/

Join our free ux writing course:https://course.uxwritinghub.com/free_course Follow Ben Davieshttps://www.linkedin.com/in/benjamin-w-davies/

Take our free ux writing course: https://course.uxwritinghub.com/free_course Follow our UX Writing newsletter: http://uxwritinghub.com/newsletter Follow the work of Mohana Das:https://www.linkedin.com/in/mohanadas-92/

Content designer Ilana Zholobovsky talks about how networking, books and AI can help people get into UX writing.The tech job market has taken a hit, but there are still opportunities out there. Ilana shares her best tips for those who are looking for a UX writing job or are trying to break into the field. We chat about:The importance of networking and how to do itFreelancing as a way to gain experienceDifferent ways of reading booksCollecting words and phrases around youThe current status of AI toolsLinksTry our free UX writing courseFollow Ilana on LinkedInRead The design of everyday things by Dan Norman 

Ben Pines, the Director of Content at Wordtune, is optimistic about the future interaction between people and chatbots. Wordtune is an AI writing tool that helps writers refine, tweak, shorten and expand their copy. The new extension Spices introduces fact-checking and source tracking for AI-generated content.Ben joined the podcast to talk about the next wave of writing. We chat about:The current AI hype and what might happen nextThe importance of UX and how it can make a differenceWhy AI will be a great thing for some writersHow AI may affect content marketingLinksTry our free UX writing courseFollow Ben on LinkedInCheck out WordtuneCheck out Wordtune's YouTube channel

Lead UX writer Sherry Samtani talks about the different career directions UX writers can take, including content ops. Her current role at Halodoc, Indonesia's main healthcare platform, has allowed her to develop in the area of content operations. We go through what content ops is, how it relates to UX writing and where you can learn more about it.You'll also hear aboutThe current job market and future possibilitiesWhy UX writing has become a necessityHow to stand out as a UX writerAbout SherrySherry has a background as a freelance web content copywriter. She started getting UX writing jobs and took the UX Writing Academy course to make sure she had the basics covered.LinksTry our free UX writing courseFollow Sherry on LinkedIn

Aerial silk teacher Alexandra Spark shares how she transitioned to UX writing.Alexandra has a background in advertising, content management and technical writing. But it was her passion for aerial silk (a kind of performance acrobatics) that led her to switch careers.Tune in to hear her inspiring story! She also shares how she's creating an app from scratch and much more:Carrying out content researchConducting user testingMaking a portfolioLooking for a UX writing jobLinksFollow Alexandra on LinkedInJoin the UX Writing AcademyTry our free UX writing courseCheck out Strategic writing for UX (book)Check out The design of everyday things (book)

Sarah Loigge shares how she found inspiration outside of work and overcame impostor syndrome with the help of Star Trek.Sarah has a background in software testing and product design. But she's always enjoyed writing, so she made the transition to UX writing.She recently took on the challenge to develop the personality of a chatbot. She realized that she had no idea where to start and was hit by impostor syndrome. Tune in to learn how she got over it and at same time came up with a brilliant method to create the language of the bot.We also talked about:Using Frontitude and Ditto in Figma to manage copy and translationsWhy UX writers should consume as much art as possibleHow language learning can help UX writersInclusive writing and working with gendered languagesLinksTry our free UX writing courseUX Writing Academy Flex courseFollow Sarah Loigge on LinkedInWatch Lera Boroditsky's Ted talk How language shapes the way we thinkCheck out the poetry of Sarah Kay and Savannah Brown

What's the value of UX writing and how can we measure it? Yael Ben-David has written a book on the topic. The Business of UX Writing fills a gap in the wealth of resources for UX writers and content designers. Yael joined me for a chat aboutEducating people about the benefits of UX writingHer framework to set goals and find solutionsThe increasing demand for specialized UX writersChallenges and opportunities in the current job marketLinksTry our free UX writing course Follow Yael Ben-David on LinkedInGet the book The Business of UX Writing 

How do you land a job in product design in today's business climate? Get recruitment insights from Matt Carter, Senior Product Design Specialist at Eurobase People.Matt joined the podcast to discuss the wave of recent layoffs and what it means for UX writers, designers and others in the tech industry. He also shared his best tips for jobseekers, whether you're currently out of work or looking to switch career.We talked about:The current job situation and where it's heading (up to 17.15)Why it's not enough to apply for advertised jobs (18.32)Be proactive and introduce yourself (20.45)Redefine your craft and find your niche (23.00)Salaries for UX designers and UX writers (28.32)The role of LinkedIn for recruitment (36.00)LinksTry our free UX writing courseFollow Matt on LinkedInCheck out Matt's podcast

Alex Viersac is part of the UX team at Talend,  a company creating software for data analysts. As the only UX writer in the company, people often call him to “check the words” when he should have been involved much earlier.Alex explains how he's building relations, educating people about his role, and creating a content design system that can be used by both writers and non-writers.Here's what we talked about:Building relationships [3.35]Being a mentor [6.40]The tech industry and the recent layoffs [8.07]Proving the value of UX writing  [10.35]Copy management in Figma [15.40]Developing a content design system [16.39]Professional resources [22.00]LinksTry our free UX writing courseFollow Axel on LinkedInBooks recommended by Axel:The business of UX writing by Yael Ben DavidLeading content design by Rachel McConnellThe New Rhetoric: A treatise on argumentation by Chaim Perelman and Lucie Olbrechts-Tyteca

Ferdinand Goetzen, CEO @ Reveall, explains why UX writers should spend 80% of their time understanding the problem.Reveall helps companies get to know their customers and validate product ideas. CEO Ferdinand joined me to talk about the importance – and challenge – of being truly customer-centric.We focused on:How to handle and apply data [3.25]Quantitative and qualitative insights [5.55]Collecting the voice of the customers [8.15]The importance of understanding the problem [14.25]The ideal process  [16.47]Introverts and extroverts [27.30]Why UX writers need to talk to customers [28.00]LinksTry our free UX writing courseFollow Ferdinand on LinkedInCheck out Reveall.co

Managing a team of 18 (and counting!) UX writers requires smart processes and teamwork. Kate Mas and Mélanie Alves Lima at Qonto share the methods and tools behind the success of their growing team (hint: collaboration is key). Qonto is a B2B fintech app serving business creators in 5 languages: English, French, German, Italian and Spanish. Their mission is to help companies spend less time on banking - by leaving their finance management to Qonto, they can spend more time on business and product development.We chat aboutQonto and UX writing for fintech solutions [from 5.45]Smart UX writing tools and processes [from 12.00]Localization done right [from 19.45]What you need to be hired as a UX writer at Qonto [from 26.00]What to do if you don't have much experience [from 39.00]LinksFollow Kate Mas on LinkedInFollow Mélanie Alves Lima on LinkedInCheck out qonto.comJob opportunities at QontoTry our free UX writing course

UXcel can be described as the DuoLingo of design education. As a complement to traditional degrees and bootcamps, they offer fun and interactive 5-minute design lessons.I chatted with co-founder and CEO Gene Kamenez about the pros and cons of traditional design education, how to teach yourself the skills you need, and how to get into the field of UX and design.The challenges of self-education [from 6.00]Challenges for people who want to break into UX [from 9.58]The importance of mastering the tools you use [from 17.20]Resources for people who want to get into UX [from 26.30]Landing  your first UX gig [from 29.20]Find and connect with your industry heroes [from 33.15]Celebrate your milestones [from 34.46]LinksFollow Gene on LinkedInCheck out UXcel Try our free UX writing course

Ran Segall's design YouTube channel Flux Academy has reached a whopping +450K subscribers. He shares how he got there and what you can do to break into the industry – whether you plan to become a UX designer or UX writer or something else. He also talks about his enthusiasm for artificial intelligence. As AI starts doing the heavy lifting for designers, we can focus on the innovative side of design.Ran's background and his journey to +450K subscribers (from 1:50)The role of UX writing in design (from 7:36)How to become a full stack UX person (from 10:50)Finding your first client (from 12:30)Content creation as a way to build trust (from 14:10)Why consistency is key and why you gotta love what you do (from 15:25)AI and the future of design (from 19:30)LinksFollow Ran on LinkedInFlux Academy on YouTube Try our free UX writing course

Maggie Trisler is a content designer and musician who stumbled into UX by making the most out of past failures. After trying several jobs including graphic designer and web developer, Maggie finally settled on UX writing and content design in 2016. In true UX style, Maggie turned every failure into a valuable experience and today is a Principal Content Designer at Fidelity Labs.We chat about:The connection between working in hospitality and UX [at 4.00]Why storytelling isn't just about words [at 5.55]The similarity between UX writing and poetry [at 6.20]Living with ADHD, losing your train of thought, and why this is a good thing in UX [at 11.50]Getting rid of the guilt and the feeling of being a failure [at 14.30]Living with ADHD, medications, nutrition, stimulation toys, being organized vs. looking organized [at 20.30]Procrastination and how to deal with it [at  24.20]The best online to-do list and project management tool [at 28.30]And somewhere in there we also talk about guitars, punk rock, pop punk and the Beastie Boys. Oh and AI art.LinksFollow Maggie on LinkedInMaggie's band Mystic Light CasinoMem.aiThe building a second brain podcastMidjourney AI artDall-e AI artTry our free UX writing course

Slater Katz shares her wealth of experience as a freelance UX writer and entrepreneur to guide you through the process of establishing your own freelance UX writing practice.Ready to take control of your schedule and earning potential? Slater Katz guides you through the nitty gritty of starting your own UX writing business, from building a personal brand to setting your prices and more.You'll learn aboutSlater's path from Fashion marketing to UX writerFind your first clientsBuilding a niche as a UX writerThe best pricing models for freelancersAbout SlaterSlater Katz is a freelance UX writer who has worked with companies including Netflix, Verizon, Fitbit, and AfterPay. Her latest venture, the Gig Gal, helps those new to the industry to establish their own freelance UX writing practice.Try the UX Writing Hub's free UX writing courseConnect with Slater on LinkedInMade By SlaterThe Gig Gal

Anthony Shore, award-winning linguist and CO at Operative Words, shares his process  crafting the best titles to signify brands and ideas in six words or fewer. Ever wonder what it was like to be a UX writer in 1994? Drawing from his decades of experience writing in tech, Anthony gives us a window into his lifetime of obsession with words, from reading the dictionary for fun as a child to the role that linguistic analysis tools play in his naming agency's writing practice. Anthony shares:His journey from linguist to typesetting to tech writingHow computational linguistics tools can enhance the writing processWhat it was like to be a UX writer in the 1990sBest practices for naming new products and featuresAbout AnthonyAnthony Shore is an award winning linguist and Chief Operative at Operative Words. He has introduced over 250 product and company names to the world over his 30 year career. LinksFollow Anthony on TwitterConnect with Anthony on LinkedInOperative WordsTry our free UX writing course

Jane Portman, CEO at Userlist and UI Breakfast presenter, has tons of advice on how to write lifecycle emails for Saas.If you've ever been involved in writing Saas lifecycle emails – for example onboarding, activation, or upgrade emails – you know that it's easier said than done. That's because the actual writing is just the tip of the iceberg. As UX writers, we need to think holistically, define a user journey and set up sensible conversion goals.Jane goes through:Where to start designing effective emailsThe most important steps: The user journey, segmentation, and implementationHow to truly measure which emails make an impactWhy every Saas company needs a content resource library – and what to keep in your resource libraryAbout JaneJane Portman is the co-founder and CEO of Userlist, an email automation platform that specializes in understanding customer data. She is also the founder and presenter of UI Breakfast, a UI/UX design strategy podcast that has been running since 2014.LinksFollow Jane on LinkedInCheck out Userlist email automationUI Breakfast PodcastTry our free UX writing course

Sarah Doody at Career Strategy Lab™ helps UX graduates get hired. In this episode, she shares priceless tips on how to land the UX gig of your dreams. The bottom line? Writing is a superpower.Your portfolio is your best chance to show that you understand UX concepts. Just as in any UX project, it's best to write it before you design it. And you need to make sure you write for the target audience (the recruiter). In other words, UX writing is a career superpower. You'll also hear Sarah talk about:Impostor syndrome and what you can do about itHow to make the most of your non-UX experienceSalaries for UX jobs and how to ask for a pay riseAbout SarahSarah Doody is the founder & CEO of Career Strategy Lab™. She specializes in helping UX people create effective portfolios and resumes, articulate their experience, and get paid what they're worth.LinksFollow Sarah on LinkedInCheck out Career Strategy LabSarah's article How to write a UX case studyTry our free UX writing course

The first thing that springs to mind when we think of technical writing is usually documentation: Manuals, instructions, user guides, online help, and knowledge bases.Paula explains that technical writers' responsibilities go way beyond writing. Being a tech writer includes interacting with people at all levels. Today's tech writers need to focus on user needs, just like any UX professional. It's no longer enough to write about the product, tech writers have to address what the users want to do with the product. Tune in to learn about:How technical writing has evolved as a professionThe difference – and common ground – between UX and tech writingWhat UX writers can learn from tech writersAbout PaulaPaula Stern is the CEO of WritePoint Ltd, a company that offers technical writing services and training. She also runs the annual MEGAComm conference and is involved in the tech writing communities Techshoret and tekom Europe.LinksFollow Paula on LinkedInWritePoint LtdMEGAcommTechshorettekom EuropeTry our free UX writing course

We talked about:UX Writing and mentoring: both from the mentor's and mentee's point of viewFinding the voice and tone of your digital productTips, tricks, and inventive ideasBringing UX writing to a fintech product in the growing Nigerian tech sceneGive us your honest feedback on this concept so we'll know whether or not to do more episodes like this. And don't forget to rate, share, and subscribe!Try our free UX writing courseCheck out UX Writing Hub's blog

Boris Šlesar calls himself a helicopter UX writer, referring to the different projects he supports at Just Eat Takeaways. Over the last few years, he's developed processes to keep stress at bay. Tune in to hear how to prioritize tasks, how to make use of good documentation, and where to get help if you're the only UX writer in the team.We also chatted about:UX writing as a combination of brain work and heart workThe best tools to support your writingGetting to know your users LinksFollow Boris on LinkedInTry our free UX writing course Tools mentioned NotionWriter.comWordtuneGrammarlyRead aloudMem.ai

Key Points From This Episode:What led today's guest, Emerson Schroeter, into the world of UX writing. What Emerson learned from the writing academy at the UX Writing Hub. What HelloFresh does and what Emerson's role there entails. The projects that Emerson worked on at Kindship and how they set them up for their current role. What Emerson learned from writing a diversity survey. An overview of Emerson's workshop on writing inclusive copy. The first best practice for writing surveys: ask yourself why you need to know. How to ask about gender if you absolutely have to know. Yuval explains the inclusivity challenges of writing in Hebrew. How language can exclude implicitly in terms of gender, race, and ability. What Emerson learned about their writing when using a screen reader. Why inclusion shouldn't be an add-on but something that is worked into the copy from the beginning. How Emerson's writing process changed when they transitioned from content writing to UX writing. Tips and resources for anyone who is interested in getting into UX writing. What Emerson would name this episode! Tweetables:“I always had a way with words — and then I always found myself in customer service-type roles where I was really good figuring out what people needed and finding a way to make that happen. UX writing brings these two things together really perfectly.” — @em_schroeter [0:02:37]“I would say best practice number one for writing surveys is ask yourself why you need to know.” — @em_schroeter [0:09:07]“Often inclusion is seen as an add-on thing — when really, if this is worked into the DNA of your entire process, it makes for better copy in the long run.” — @em_schroeter [0:17:39]“[UX Writing] is less writing and yet takes more creativity and thought work because you have to say so much in so little space.” — @em_schroeter [0:18:45]Links Mentioned in Today's Episode:Emerson Schroeter on LinkedInAmanda Mohlenhoff - Get Your GuideHelloFreshKindship  CareerFoundry  CareerFoundry on YouTubeMismatch: How Inclusion Shapes DesignRuined by DesignYuval KeshtcherUX Writing Hub

Punit Chawla has been serving bite-sized design tutorials on YouTube for years. Every Monday and Thursday, he posts tips and tricks on every design-related topic under the sun. He's also the founder of DesignWings, a UI/UX design school offering 18-week bootcamps. Our talk starts and ends with an exploration of the seemingly endless possibilities of Figma – Punit even uses it to manage his projects!You'll also hear Punit talk about:Personal branding for UX writers and content designersHow to get started with video production using just a phoneCreating value for everyone, instead of focusing on a specific audienceLinks:Follow Punit on LinkedInCheck out  Punit's YouTube channelTry our free UX writing courseFigma features and plugins to check out:FigJamCommunityBlushFeather IconsAutomatorAnima

How do you get freelance UX writing gigs at companies with global impact? Juan Buis talks about his journey from blogging, content marketing and journalism to freelance UX writing for brands like Spotify, Minecraft, and Tommy Hilfiger. Tune in to hear how he got started, the pros and cons of freelancing, and the challenges of being your own boss.We also talked about:UX for games and multi-platform productsThe connection between UX writing and brand voiceImplementing content into a design systemHow to explain what UX writing is in a barLinks:Try our free UX writing course Connect with Juan Buis on LinkedInCheck out Juan's new newsletter SupershortSteve Howe's article 15 failed attempts at describing UX writing at parties

Episode Highlights:02.10: May tells the listeners a little bit about her journey in tech as a founder.02.22: May and her co-founder have been building tools for writers in some way or other during their whole entrepreneurial journey. 04.11: Many teams are building their own quality content style guides, or some call it content design systems, which is the kind of product teams take for brand book but only for a digital product. 05.45: The goal of the content strategy is that the person owning the systemization is to enable them to do good writing on their own. The best practice for setting up the system depends on where the team is, says May.07.18: May explains that they are doing a templates library that their customers and their community is contributing, and they will be able to quickly build a very deep style guide in Writer, even if a user is starting from the scratch.08.04: We have got teams that are taking 200 pages of style guides and getting them into Writer in one day, and then your end-user has that at their fingertips while they are writing, says May.09.27: Yuval inquires from May, if we have 200 pages of a content style guide and people in the company would follow the guideline, how do you guys solve that issue and make the content accessible for everyone in the product team?10.45: May explains that they have got a chrome extension that is a sidebar that kind of lives alongside various apps and underlines things while a user is writing in chrome, and the same works in Figma.13.01: You have a content style guide connected to some database operated by the content style guide team, and then you could use it in your Figma because it is integrated with that in the frame of writing, says Yuval.14.47: Yuval asks May, based on her experience and clients, how do people use Figma to work with their copy management these days?18.57: Yuval asks May's take on the future of AI and writers who think that all these AI tools would replace them at some point?19.58: Everything on the market today on language generation piece is at best one layer of rules on top of the very broad-based API of GPT 3, affirms May.21.38: An accelerant to your workflow has a lot to do with your native writing ability and creativity. At this stage, it is not an out-of-the-box solution that writers for a living think are great.22.31: AI is not convinced to replace us this year, or even in the next few years, but the question is for writers or designers that oversee creating digital experiences, “what kind of challenges do you think they will have in the future?”24.23: The quality input is what is required for anything that is helping you on the consistency side and under a scale on the enablement side, says Yuval.28.29: Yuval has been reading a lot on strategy, design, content space, and rereading stuff. AMP IT UP is his favorite entrepreneurship book in general.34.20: UX writers are real contributions to their product team because what they are doing is important and amazing.  3 Key PointsWith Writer, it is the first time that we have gone straight to put in the words on a page as a world, and it has been so extraordinary to get to know the community, whether they are knowledge-based writers, support writers, content strategists, content designers, UX writers, explains May.When you load up a writer plugin, it just kind of shows up in your Figma app over to the side, and it lets you know when you run it on a frame or a component if there are errors in the writing, says May.The Writer is an AI writing assistant where privacy is a big feature. We don't save any customer data, and it is a big differentiator against the Grammarly release of the world. We are world-class at synthetic data creation, says May.  Tweetable Quotes“We still are kind of in the same place where overall leadership doesn't understand the power that words can have to drive business objectives.” – May“If you don't have a style guide, you can work with our support team and us or our CS team to use the writer product to define rules.” - May“The beauty of having everybody in Figma who's writing and reviewing is that it has much higher fidelity. You don't have to have iterations once it goes into development.” - Yuval “I like the idea of leverage, and it is hard to internalize what leverage means and kind of nonlinear scenarios, especially in the startup world.” - Yuval Resources Mentioned:May Habib: Website | LinkedinPodcast Editing

What drives engagement and revenue? In this episode, Samuel Hulick and Yohann Kunders help answer this question as well as help us understand the concept of "Value Paths" and how they can improve and align your business and user outcomes.Samuel and Yohann are the founders of Value Paths and hosts of the Value Paths Podcast. They help businesses grow their SaaS revenues sustainably.[01:59] Johann's story and how he entered the field of user onboarding.[02:59] Understanding Value Paths and how they aim to improve and align user and business outcomes.[06:58] The unique position that UX writers are in today.[10:41] Learning more about their service processes and how they help companies.[12:44] Examples of how the value path processes are used in businesses.[21:20] How to sell your ideas to business owners.[27:05] Interesting ideas for episode names.Try our free UX writing courseValue Paths WebsiteValue Paths PodcastUser On Board Website

Maryann Reid is an award-winning author with massive experience in writing and creating digital experiences. In this episode, we talk all about the current state of UX writing and where it is going. She also shares her thoughts and tips about becoming a better UX writer and how companies can hire the best UX writers for their business. Maryann Reid has more than 10 years of experience as a content designer across a variety of industries, including finance and tech. As a Senior UX Writer & Content Strategist at the software company Boomi, she is helping build a UX Writing practice for the organization. She is an avid traveler and has also written 5 books (!) published by St Martin's Press.   [01:43] Maryann shares her writing background[02:47] Her experience working with Boomi[04:09] Understanding the difference between UX writing and content strategy[04:58] Maryann explains the “meatloaf analogy”[06:23] The reason why UX writing is one of the best and worst jobs to have[09:27] Sharing her process of writing a book[12:01] The importance of structure in her daily routines[14:12] Her opinion on the future of writers and where they are going[16:18] How the community of UX writing has changed over the years[17:45] Why companies need UX writers[21:50] The importance of having people with diverse backgrounds in UX writing[23:26] Tips for companies who are hiring UX writers[25:11] Maryann shares a travelling experience that helped her become a more informed writer Try our free UX writing courseConnect with Maryann Reid on LinkedIn 

Ghost is a powerful non-profit, open-source alternative to paid content management systems. It is built for new-media creators to publish, share, and grow a business around content.In this episode, I talk to David Ramos, Staff Writer at Ghost. We discuss how the “creator economy” works, how to use Ghost to be successful online, and that the quality of the audience is better than the volume of the audience. We also discuss topics such as building an audience (with or without Ghost) and creating effective content that sticks.Tune in!Follow David on TwitterFollow David on YoutubeTry our free UX writing course

HubSpot's Content Design Leader Jonathon Colman believes in content design. HubSpot is about to triple the size of their content design team, employing 20 new content designers. Jonathon goes through the hiring process and drops a heap of tips for job seekers while he's at it.You will also learn about:The double diamond model and how you can use it in your portfolioBuilding a voice and tone that works across the productHow to get started with content design from scratchThe shift from content strategy to content designTry our free UX writing courseConnect with Jonathon on LinkedIn and TwitterCheck HubSpot's job postsJonathon's article about what he looks for in a portfolioThe double diamond modelThinking in systems (article by Donella Meadows)Object-Oriented UX (article by Sophia Prater)