Podcast appearances and mentions of brent leary

Episode web page: https://bit.ly/3EGU4ZD ----------------------- Rate Insights Unlocked and write a review If you appreciate Insights Unlocked, please give it a rating and a review. Visit Apple Podcasts, pull up the Insights Unlocked show page and scroll to the bottom of the screen. Below the trailers, you'll find Ratings and Reviews. Click on a star rating. Scroll down past the highlighted review and click on "Write a Review." You'll make my day. ----------------------- In this episode of Insights Unlocked, host Brent Leary sits down with Melissa Garber, Senior User Experience Researcher at Consumer Reports, to explore the evolving role of AI in UX research and how it's shaping consumer interactions. From developing an in-house conversational AI agent to tackling data privacy concerns, Melissa shares insights on how research can proactively shape AI tools rather than just react to them. She also dives into the challenges of AI adoption, maintaining brand trust, and how understanding consumer journeys is more complex than ever.

Before everyone gets into trouble at fall events, it's time to bear down on enterprise video and media, and look at where brands are getting it wrong - and right. Paul Greenberg and Brent Leary of PPN/CRM Playaz, the recipients of my informal enterprise video award, have lived the highs and lows of audience engagement with video - time to put them in the chair with your questions. This blowout edition will also include surprise mystery guests! (Thomas Wieberneit of CRMKonvos, another enterprise video finalist, will join for the post-game analysis and podcast wrap at the 30:00 mark). Note: by the time we finished this video, I think we had boiled down a bunch of key takeaways for getting enterprise media right.

Before everyone gets into trouble at fall events, it's time to bear down on enterprise video and media, and look at where brands are getting it wrong - and right. Paul Greenberg and Brent Leary of PPN/CRM Playaz, the recipients of my informal enterprise video award, have lived the highs and lows of audience engagement with video - time to put them in the chair with your questions. This blowout edition will also include surprise mystery guests! (Thomas Wieberneit of CRMKonvos, another enterprise video finalist, will join for the post-game analysis and podcast wrap at the 30:00 mark). Note: by the time we finished this video, I think we had boiled down a bunch of key takeaways for getting enterprise media right. 

This one started as a soloflight, but the timing was good for Constellation's Liz Miller to crash the show as only she can do, and take a Google-cookie-backtrack victory lap, and make sense of the gen AI creativity debate from a CMO/marketing angle. There is a bit of a without-a-net vibe here until Liz shows up at the 11:00, but I recommend tracking this from the beginning to hear the context of the article on AI, creativity and job impact we will discuss. The podcast starts with the introduction of an important piece on gen AI and impact on creative jobs by journalism Brian Merchant. As I originally pitched the show: "One more notable article on gen AI creativity came out that we need to break down. I may get a couple guests to crash this session. Feel free to join and have your cam ready, maybe you'll be one of them." Stay to the end and get a cameo from Brent Leary as well, he goes off on Google's moves before heading into his own broadcast...

This one started as a soloflight, but the timing was good for Constellation's Liz Miller to crash the show as only she can do, and take a Google-cookie-backtrack victory lap, and make sense of the gen AI creativity debate from a CMO/marketing angle. There is a bit of a without-a-net vibe here until Liz shows up at the 11:00, but I recommend tracking this from the beginning to hear the context of the article on AI, creativity and job impact we will discuss. The podcast starts with the introduction of an important piece on gen AI and impact on creative jobs by journalism Brian Merchant. As I originally pitched the show: "One more notable article on gen AI creativity came out that we need to break down. I may get a couple guests to crash this session. Feel free to join and have your cam ready, maybe you'll be one of them." Stay to the end and get a cameo from Brent Leary as well, he goes off on Google's moves before heading into his own broadcast...

Note: Barb wasn't able to make this session due to tech issues, but Brent Leary of Playaz Production Network hopped on, and he had some terrific content on what he has seen on gen AI and creativity this event season... On the heels of part one, Barb Mosher Zinck published a notable blog post on this topic, so our work isn't finished here. Let's see what Barb has to say, and I have a couple more debunkings to share. Bring your smartest/snarkiest stuff as usual and let's try to advance this convo. (We did discuss Barb's post a bit on this show; I'll have her back on in July to delve further).

Note: Barb wasn't able to make this session due to tech issues, but Brent Leary of Playaz Production Network hopped on, and he had some terrific content on what he has seen on gen AI and creativity this event season... On the heels of part one, Barb Mosher Zinck published a notable blog post on this topic, so our work isn't finished here. Let's see what Barb has to say, and I have a couple more debunkings to share. Bring your smartest/snarkiest stuff as usual and let's try to advance this convo. (We did discuss Barb's post a bit on this show; I'll have her back on in July to delve further).

Enterprise video can be effective - or a true yawner. Join special guest Brent Leary as we discuss the highs and lows of enterprise video, and the secrets of his portable video gear and Playaz Production Network adventures with Paul Greenberg. We're also going to hash out the AI for video editing use case, share recent experiments - and the best options out there. As always bring your questions and Friday attitude... Note: the video version, if you want to see the pics of Brent's setup, can be found on youtube.com/jonathanwreed. If you want more unfiltered/unsponsored enterprise content like this, consider giving me a rating on your fave podcast site. thx.

Enterprise video can be effective - or a true yawner. Join special guest Brent Leary as we discuss the highs and lows of enterprise video, and the secrets of his portable video gear and Playaz Production Network adventures with Paul Greenberg. We're also going to hash out the AI for video editing use case, share recent experiments - and the best options out there. As always bring your questions and Friday attitude... Note: the video version, if you want to see the pics of Brent's setup, can be found on youtube.com/jonathanwreed. If you want more unfiltered/unsponsored enterprise content like this, consider giving me a rating on your fave podcast site. thx.

In this bonus episode celebrating International Podcast Day 2022, 12 past guests on the show share their tips and advice for convincing others to invest in customer feedback. In order of appearance are:  Ep. 48: Wesley Faulkner Ep. 46: Patrick Quattlebaum Ep. 17: Christian Idiodi Ep. 47: Karthik Suresh Ep. 20: April Dunford Ep. 45: Radhika Dutt Ep. 41: Bobbie Wood Ep. 40: C. Todd Lombardo Ep. 28: Jennifer Lee Ep. 15: Susan Rice EP. 18: Catherine Richards Ep. 26: Brent Leary

Are you aware that Amazon offers last-mile services through delivery service partners? They do. And if you are thinking about a small business opportunity in this fascinating logistics niche, you'll want to check out this episode where Brent Leary, the Managing Partner at CRM Essentials, talks to Small Business Trends about his amazing visit to an Amazon delivery station in the Atlanta metro area and the important role small businesses play in Amazon's last mile.

Alan Trefler of Pega – Current Climate Makes You Focus on Efficiency, but Not at Cost of Engagement by Brent Leary and Small Business Trends

The new episode is out! And today, we will be talking about the future of technology and diving deeper into how no-code technology will be able to drive transformational efforts. Join an interactive interview session with our special guests, Andrew Fenton, Chief Sales Officer for EMEA & APAC at Creatio, and Brent Leary, co-founder and partner at CRM Essentials LLC.

This week on the Human Insight Podcast, we interview Brent Leary, CRM industry observer, author and speaker.  Leary is co-founder and Managing Partner of CRM Essentials LLC, an Atlanta based CRM/CX advisory firm covering tools and strategies for improving business relationships. He writes regularly for CRM Magazine and ZDNet, and is a founding member of Newseek's Expert Forum. He hosts the weekly One on One conversation series for Small Business Trends, the A Few Good Minutes livestream series, co-hosts The CRM Playaz show, and is a regular on the Gillmor Gang show on TechCrunch. In his conversation with Janelle Estes, UserTesting's Chief Insights Officer, Leary discusses:  Can a company actually be customer centric? Or are they just data centric about their customers? The tension between tracking our customers and transparency of what that information is being used for? Building stronger customer relationships How technology is making things easier to do, except it doesn't seem to be getting any easier to find, catch and keep good customers. Why?

This week on the Human Insight Podcast, we interview Brent Leary, CRM industry observer, author and speaker. Leary is co-founder and Managing Partner of CRM Essentials LLC, an Atlanta based CRM/CX advisory firm covering tools and strategies for improving business relationships. He writes regularly for CRM Magazine and ZDNet, and is a founding member of Newseek's Expert Forum. He hosts the weekly One on One conversation series for Small Business Trends, the A Few Good Minutes livestream series, co-hosts The CRM Playaz show, and is a regular on the Gillmor Gang show on TechCrunch.In his conversation with Janelle Estes, UserTesting's Chief Insights Officer, Leary discusses: Can a company actually be customer centric? Or are they just data centric about their customers?The tension between tracking our customers and transparency of what that information is being used for?Building stronger customer relationshipsHow technology is making things easier to do, except it doesn't seem to be getting any easier to find, catch and keep good customers. Why?This episode originally aired December 20, 2021.

Conversaciones de CRM: A conversation about all things CX and CRM with Paul Greenberg and Brent Leary #crmplayaz #conversacionesdecrm #cx2advisory #podcastdecrm Friends, colleagues and hosts of CRM Playaz, Paul Greenberg, and Brent Leary, are going to be in my last episode of #conversacionesdecrm for 2021 to chat about #CRM vs #CX, the pandemic, news, the Enterprise and SME markets, CRM in #Latam and United States. Predictions? Well, who knows? Join us to find out. #TwitterLive #YouTubeLive #FacebookLive #LinkedInLive

Yep, this is part two of the crossover show between my guest Brent Leary's show and my hits/mises video blowout. Brent will take data privacy, and what the data is showing re: enterprise data privacy. Since it's crossover time we'll also pick up on our hybrid events and video discussion, since Brent is the enterprise video master over on his "A few good minutes" show and more.

Yep, this is part two of the crossover show between my guest Brent Leary's show and my hits/mises video blowout. Brent will take data privacy, and what the data is showing re: enterprise data privacy. Since it's crossover time we'll also pick up on our hybrid events and video discussion, since Brent is the enterprise video master over on his "A few good minutes" show and more. Yes, you can get Busting the Omnichannel on iTunes. 

Podcast: One on One Interviews (LS 26 · TOP 10% what is this?)Episode: Tien Tzuo of Zuora: 2nd decade of Subscription Economy should democratize access to everythingPub date: 2021-03-12It was ten years ago last month that I first spoke with Tien Tzuo, founder and CEO of subscription management platform Zuora, about what he was calling the Subscription Economy. Back then people really didn't know what it was all about as most of us were still buying things outright to own them. Five years later when I next spoke with Tien things had changed dramatically as most of us were subscribing to at least one of the things we used to buy outright, like music, movies, clothes and even cars. With it being five years later, it was time to talk with Tien to get his reflections on the first decade of the Subscription Economy, how the pandemic impacted SE companies, and of course to get his take on what the next five years will look like as we enter the second decade of the Subscription Economy.The podcast and artwork embedded on this page are from Brent Leary and Small Business Trends, which is the property of its owner and not affiliated with or endorsed by Listen Notes, Inc.

Podcast: One on One Interviews (LS 26 · TOP 10% what is this?)Episode: Tien Tzuo of Zuora: In Five Years You Won't Buy Anything, but Subscribe to EverythingPub date: 2016-10-14Tien Tzuo, cofounder and CEO of Zuora, introduced us to what the SE was back then. And last week, I had the opportunity to catch up to Tien at the Zuora headquarters to see where we're at today with subscription business models. He talks about how far the business model has come in those five plus years, how latest technologies like IoT and machine learning is changing the subscription business, and why he feels that five years from now we may not be buying anything the traditional way.The podcast and artwork embedded on this page are from Brent Leary and Small Business Trends, which is the property of its owner and not affiliated with or endorsed by Listen Notes, Inc.

In Jon's video and podcast reboot, he talks to the man partially responsible. Brent Leary is a trailblazer in enterprise video and a driving force behind CRM Playaz. How does he pull off large scale events? Interactive chats? Let's chat him up..

In Jon's video and podcast reboot, he talks to the man partially responsible. Brent Leary is a trailblazer in enterprise video and a driving force behind CRM Playaz. How does he pull off large scale events? Interactive chats? Let's chat him up... Yes, you can get Busting the Omnichannel on iTunes.

This week on DisrupTV, we interviewed Whitney Johnson, CEO and founder of WLJ Advisors, James Taylor, CEO of Decision Management Solutions, Paul Greenberg, Founder & Managing Principal at The 56 Group and Brent Leary, Partner at CRM Essentials. DisrupTV is a weekly Web series with hosts R “Ray” Wang and Vala Afshar. The show airs live at 11:00 a.m. PT/ 2:00 p.m. ET every Friday. Brought to you by Constellation Executive Network: constellationr.com/CEN.

Gillmor Gang X - Frank Radice, Michael Markman, Keith Teare, Denis Pombriant, Brent Leary, and Steve Gillmor. Recorded live May 9, 2020. Produced on Zoom, Final Cut Pro, and Anchor, directed by Tina Chase Gillmor.

Interview by Chicke Fitzgerald of the Game Changer Network as a part of the Best of the Game Changer series Twenty-first century customers are demanding more than ever - they will communicate with a company in whatever channel they need to at the time they want to. They want their interactions with the company to be seamless, convenient and simple. They want to get whatever it is they want to do with your company done as fast as possible. AND they want more than just good products and services, products, services, the tools they need to control their interactions with your company and consumable experiences. All in all, if you can't compete by engaging them in ways that make them want to come back to you, you lose. While this is a complex effort, because you have to satisfy the needs of potentially millions of customers (you want that right? Millions), it is simple in its fundamental principle - if a customer likes you and continues to like you they will continue to do business with you. If they don't they won't. Simple, but the execution isn't because you have to identify what each of those millions of customers wants and needs and keep the provision of those individual needs cost-effective enough to be of value to you and yet still provide value to them. Plus they have to e able to retain control over their own interactions with you - because if they lose the option of control of their conversation with you, they are gone. To do this takes a substantial effort. That's where the Commonwealth of Self Interest: Business Success Through Customer Engagement by Paul Greenberg comes in. This book is the first of its kind to present the definitions, frameworks, strategies, programs, business operations, cultural transformation, systems technologies, and measurements to successfully engage your company's customers - whether your company is small and growing or an immense enterprise with hundreds of millions of customers. The changes in sales, marketing, customer service and commerce have been profound and how to navigate those changes and provide the right approaches and programs are addressed and the impact of successfully addressing those changes is shown by case studies and stories - as is what happens when you don't adjust to what your customers have already adjusted to. Throughout the book, which is written in a entertaining and conversational style, you will find dozens of case studies, proven best practices, expert advice and analysis from Paul and nearly 20 of his closest friends - all experts in their respective fields. Paul Greenberg, known as the "Godfather of CRM" is a best selling author who wrote CRM at the Speed of Light, called "The Bible of CRM" that has been through 4 editions and 9 languages. An adviser to many companies at the enterprise level, over the years (and there have been many of them - years that is), he has been able to piece together a strategic framework at the highest level and a lot of best practices/tips & tricks at the deepest level including things like mapping customer journeys to help you structure your company's efforts around providing and receiving value to and from your customers. If you don't want to believe him, read Brian Solis on user experience, Bruce Temkin on customer experience, Ray Wang on digital transformation, Brent Leary on the future of the engagement technology landscape or Esteban Kolsky on why building ecosystems is a practical matter not an academic exercise. And many others. Others may claim that theirs is the only book you'll ever need to do....whatever. This book probably isn't the only book you will ever need. No one is saying customer engagement is simple. But it is likely to be the first book you'll want to read on your journey to becoming a company that is both better for your customer and great for you.

Gillmor Gang X - Frank Radice, Michael Markman, Keith Teare, Denis Pombriant, Brent Leary, and Steve Gillmor. Recorded live April 21, 2020. Produced on Zoom, Final Cut Pro, and Anchor April 24, 2020, directed by Tina Chase Gillmor.

Interview by Chicke Fitzgerald of the Game Changer Network as a part of the Best of the Game Changer series, showcased on C-Suite Network  21st century customers are demanding more than ever - they will communicate with a company in whatever channel they need at the time they want. They want their interactions with the company to be seamless, convenient and simple. They want to get whatever they want to do with your company done as fast as possible. AND they want more than just good products and services, , the tools they need to control their interactions with your company and consumable experiences. All in all, if you can't compete by engaging them in ways that make them want to come back, you lose. While this is a complex effort, because you have to satisfy the needs of potentially millions of customers, it is simple in its fundamental principle - if a customer likes you and continues to like you they will continue to do business with you. If they don't they won't. Simple, but the execution isn't because you have to identify what each of those millions of customers wants and needs and keep the provision of those individual needs cost-effective enough to be of value to you and yet still provide value to them. Plus they have to e able to retain control over their own interactions with you - because if they lose the option of control of their conversation with you, they are gone. To do this takes a substantial effort. That's where the Commonwealth of Self Interest: Business Success Through Customer Engagement by Paul Greenberg comes in. This book is the first of its kind to present the definitions, frameworks, strategies, programs, business operations, cultural transformation, systems technologies, and measurements to successfully engage your company's customers - whether your company is small and growing or an immense enterprise with millions of customers. The changes in sales, marketing, customer service and commerce are profound and how to navigate those changes and provide the right approaches and programs are addressed and the impact of successfully addressing those changes is shown by case studies and stories - as is what happens when you don't adjust to what your customers have already adjusted to. Throughout the book, which is written in a entertaining and conversational style, you will find dozens of case studies, proven best practices, expert advice and analysis from Paul and nearly 20 of his closest friends - all experts in their respective fields. Paul Greenberg, known as the "Godfather of CRM" is a best selling author who wrote CRM at the Speed of Light, called "The Bible of CRM" that has been through 4 editions and 9 languages. An adviser to many companies at the enterprise level, over the years (and there have been many of them - years that is), he has been able to piece together a strategic framework at the highest level and a lot of best practices/tips & tricks at the deepest level including things like mapping customer journeys to help you structure your company's efforts around providing and receiving value to and from your customers. If you don't want to believe him, read Brian Solis on user experience, Bruce Temkin on customer experience, Ray Wang on digital transformation, Brent Leary on the future of the engagement technology landscape or Esteban Kolsky on why building ecosystems is a practical matter not an academic exercise. And many others. Others may claim that theirs is the only book you'll ever need to do....whatever. This book probably isn't the only book you will ever need. No one is saying customer engagement is simple. But it is likely to be the first book you'll want to read on your journey to becoming a company that is both better for your customer and great for you. The Game Changer is featured on C-Suite Network. Chicke is a philanthropreneur • she zigs where others zag, creating value, growth and bringing to life crazy good ideas that will leave a legacy

Brent Leary, David Raab, Anand Thaker, and host Chitra Iyer talk about 5 significant martech themes that will – or should matter in 2020: 1. The Customer Data Management space • David explains why his biggest milestone in 2019 was Salesforce, Adobe, and Oracle coming out with seemingly legit CDP’s, and “the very specific technical change” they have made since they entered the CDP conversation • Privacy is the other big significant concept. “It’s getting marketers rethinking how they will approach the concept of customer data” • Brent: will CDPs finally go beyond marketing and become an enterprise tool? • Anand: there are 2 drivers of CDP investments. “Privacy is a driver – but it’s a stick. CDPs as an engine for digital transformation/ customer experience is the more aspirational reason why CDP investments will grow – it is the carrot.” 2. Will Adtech and MarTech finally converge to cut out the biggest silo in CX? • Anand: Silos keep a lot of the possibilities around customer experience wanting • David: The biggest change is media addressability - that will lead to convergence • Acquisition activities and retention activities should not be separate – there will be a convergence of every tech possible (we’re calling it ‘omni-tech’!). 3. What’s worth watching in Sales tech? • Brent: will salespeople finally stop hating CRM in 2020? • Brent: Voice + AI is going to be hugely transformational for sales tech • Brent and David: the subscription economy is changing the nature of the sales job • Anand: the ‘AI-fication’ of sales tasks and the retraining of sales to be value creators are keys to the future of sales – not sales tech per se • Brent shares his report from what he found the most interesting at Dreamforce 2019. 4. Analytics and the future of data visualization for marketers • Visualization versus voice or visualization + voice? The panel discusses what will be the most useful for marketers 5. Transformative technologies to look out for - The vote goes to Voice - with a really smart integration layer that can take voice queries and connect to the right system in the backend - Is Location the underrated tech we should care more about? Please follow and review us on Spotify or iTunes Thanks podcasts.apple.com/us/podcast/talk…st/id1373600978 www.martechadvisor.com/multimedia/podcasts/ podcasters.spotify.com/podcast/4Cmet…etiZ/overview

Vala Afshar of Salesforce: My Job is all about Listening, Learning, Sharing and Storytelling by Brent Leary and Small Business Trends

Segment 1: Talking to Akhilesh Tiwari, Global Head, Enterprise Application Services, Tata Consultancy Services This week, in our quest to get more diverse voices to talk about their view of Customer Experience (CX), we talk to Akhilesh Tiwari from TCS about the practicalities of aligning technology, data and creatives to deliver CX. Here are the questions Akhilesh raises for marketers: Do your backend systems support the marketing vision for CX? Are you forgetting the impact of back-end functionalities and alignments in the quest for cool front-end CX elements? What role can a CMO play in bridging these gaps? What does it mean to build a data-driven creative approach to CX? Are the KPIs around customer interactions aligned with the KPIs of the rest of the organizational functions? Are you personalizing to an individual or to each transaction of the individual, wherein she may bring a different persona and context to each transaction? Data and tech are critical, but as humans, we respond to stories and imagery – not to technology or data. How can data-driven martech help with creating engaging stories and experiences? Segment 2: Big Tech CDP announcement and 1 big report Last week, Salesforce, Adobe and Oracle all made customer-data related announcements. And Forrester released its first-ever B2B CDP wave report* where it names Lattice Engines and Leadspace as the leaders. We have a lively debate around the relative challenges and opportunities that would come with placing a CDP within Salesforce or any all-in marketing cloud ‘ecosystem’, especially in the context of data flow and integration. (*Editor’s note: The reason we link to the Leadspace site is because they have licensed the report for non-Forrester customers to be able to access it.) Also, you can listen in as Bobby Jania, VP, Product Marketing at Salesforce, tells Brent Leary about the addition of a CDP and the role of Einstein AI in the process, at Salesforce Connections recently. Calling out the need for ‘data freedom’ in a comment to MarTech Advisor, Jeff Lunsford, CEO of Tealium says, “As specialized enterprise software propagates throughout the enterprise, companies are also using an increasing number of software applications. Even companies that select an all-in-one suite for customer experience or marketing purposes will typically have ten more or more very critical systems outside that suite that they want to share data with. This challenge leads to the logical evolution of a vendor-agnostic, neutral data layer within the enterprise, which sits underneath and orchestrates data flows between these various suites and solutions. The neutral data layer helps enterprises overcome classic data silo issues and allows data to flow freely across the organization. Enterprises that want to future-proof their tech stack and maximize the insights they can gain from their data would be wise to select a solution that enables data freedom and empowers them to quickly adapt to evolving customer needs.” Segment 3: News of the Week: Facebook announced new digital currency Listeners can read an assessment of the announcement and what it might mean to marketers in this feature by MTA Editor Merilyn Pereira – but out panelists are quite clear that there is many a slip between announcement and reality.

Michael Wu Of PROS - AI Mimics Humans But Won't Take Your Place by Brent Leary and Small Business Trends

Chillin' at the IHOP Philippines this week for #WatchingAmazon. This episode we talk about how people are building businesses from customers returning goods bought on Amazon. Gotta give it to folks who are creative enough to make money on selling returned items. John Lawson and Brent Leary tells us how it's done.

This week on DisrupTV, we caught up with Brent Leary, Partner at CRM Essentials, Esteban Kolsky, Principal & Founder at ThinkJar, Jesús Hoyos, Managing Partner and Founder at Solvis Consulting LLC, and Paul Greenberg, Author, Founder & Managing Principal at The 56 Group. DisrupTV is a weekly Web series with hosts R “Ray” Wang and Vala Afshar. The show airs live at 11:00 a.m. PT/ 2:00 p.m. ET every Friday. Brought to you by Constellation Executive Network: constellationr.com/CEN.

Adobe Intern Cedrick Ilo: Working on Having Alexa Read Your PDF Documents to You by Brent Leary and Small Business Trends

This week, we invite our first ever Talking Stack Guest panelist, Brent Leary! Our discussion centers around Dreamforce 2018 (where Brent is a speaker) and the Adobe-Marketo Acquisition. Here are our key takeaways: 1. Voice and Conversational CRM is going to take over sales enablement 2. Vertical CRM is now a trend 3. What the Adobe-Marketo means to mid-size marketers 4. We speculate if Adobe and Microsoft will someday be one 5. Why Hubspot shouldn’t get acquired anytime soon 6. All you need to think about when planning your next 3 years with CRM/ Sales enablement or next 3 days with Dreamforce! Here are some of the highlights of the discussion: 2.30: Brent tells us why he is excited about Einstein Voice, how Salesforce is bringing Voice into all its technology, and why marketers should care 4.00: We ask Brent what mid-size companies need to think about when it comes to taking their CRM to the next level, and the connections between CRM, MA, CDPs and omnichannel data. Brent tells us why digital native companies see CRM as something that’s about scale rather than data management, and how they can plan both automation and integration today, so they grow into the scale and scope of a mid-size solution tomorrow. 10.00: We discuss what’s new for Salesforce, and how ‘Conversational CRM’ driven by voice is going to change the way both internal and external users use CRM systems. 12.00: Is ‘Vertical CRM’ a trend that’s going to become more relevant and will we hear more about it at Dreamforce? 15.30: The Adobe-Marketo acquisition, what it means to mid-size marketers, and where Adobe is heading with this portfolio of acquisitions. 19.00: Will Microsoft and Adobe ever be one? Find out why our panelists think there are obvious synergies, considering that the sales enablement /CRM piece is a gap for Adobe as is the Marketing Automation bit for Salesforce. 22.33: David tells us why this acquisition of Marketo, the ‘last of the stand-alone Marketing Automation solutions’ will not mean the end of options for mid-size companies looking for the ideal marketing automation solution 24.00: Why Hubspot hasn’t been – and shouldn’t be - acquired anytime soon 28.00: Brent’s tips on how Dreamforce Newbies should plan their 3 days at DF2018 Enjoy and see you next week! Tweet your observations, comments and suggestions; and tag us! Brent Leary: @BrentLeary David Raab: @draab Anand Thaker: @anandthaker Amit Varshneya: @amit_varshneya Chitra Iyer: @MoreMarInTech For links to all the above news items: https://www.martechadvisor.com/multimedia/podcasts/ The Talking Stack Survey: https://www.martechadvisor.com/survey/mtas-podcast-talking-stack-survey/

Smart Hustle Report -- Ryan Himmel by Brent Leary and Small Business Trends

Smart Hustle Report -- Dana Donofree by Brent Leary and Small Business Trends

Brent Leary is Co-founder and Partner of CRM Essentials LLC, a CRM consulting/advisory firm focused on small and mid-size enterprises. He has over 15 years of IT and management consulting experience working on projects for Microsoft, Research In Motion, BellSouth, Compaq and the state of Georgia's Department of Economic Development. Mr. Leary received CRM Magazine's 2004 Most Influential Leader Award along with his business partner Michael Thomas. He serves on the national board of the Customer Relationship Management Association as Vice President of Technology, and as CRM subject matter expert for the Small Business Technology Task Force. His articles have been featured in Direct Marketing News, CRMGuru.com and DestinationCRM.com, in addition to his regular business solutions column for various publications, including The Network Journal and the Atlanta Tribune. Leary earned a bachelor's degree in Accounting from the University of Delaware and a MBA concentrating in MIS from Widener University. He hosts the Technology for Business $ake program, which airs on Business Talk 1160AM and www.BusinessTechnologyRadio.com. Follow Brent on Twitter at @BrentLeary. He can also be found on LinkedIn.   You'll Learn: The strategies Brent used to grab a foothold early in the CRM space. The one thing Brent wished he had done that he didn't as he gained prominence in the industry. How Brent coped with the rigors of being a CRM industry thought leader. Why Brent feels AI without conversational interfaces that make is easy for humans to talk and get answers… it's almost useless. Why big companies like Microsoft and Amazon are partnering to tackle voice search. Why the lines between #InfluencerMarketing and PR have become muddied and why they're not the same thing.   3 Key Points: Be organized, structured and consistent about the process of creating your content/ thought leadership. While chatbots are dominating the conversation currently, voice search presents the biggest opportunity for the foreseeable future. The human relationship to AI is symbiotic, adversarial.   Get New Show Alters in Facebook Messenger! Go to http://bit.ly/mdshowbot to sign up. It's a chatbot and it's pretty cool!   Killer Resources: Ready to go pro but aren't sure if College is the right choice for you? Get my Ultimate Digital Marketing College Guide. Like the podcast? Then you'll love the book! Grab Beyond Buzzwords on Amazon. In the last three months of the 2016 Presidential election fake news outperformed real news on Facebook. DON'T be taken advantage of. Our Digital Discernment course teaches you how to call B.S. online.   Support this podcast: Like what you hear? Consider becoming a patron at https://www.patreon.com/MarketingDisenchanted. I'm a small, independent podcaster so your support goes a long way in making sure I have the funds to keep the podcast going. Go to Patreon.com and check out my awesome pledge levels. You're doing a good deed and will be rewarded handsomely for it! Thanks in advance.   Like what you hear? Book me to speak! While podcasting is a personal joy of mine, nothing beats connecting with like-minded people in person. Go to ConsultTemi.com to book me for your next conference, meeting or event.   Let's Connect! Follow me on Twitter Connect on LinkedIn Shoot me an email: Temi at ConsultTemi.com (Sorry, had to break the email link to stymie the bots… damned bots.)

Anand Thaker of IntelliPhi: MarTech Landscape Driven by AI, ABM, CX and CDP by Brent Leary and Small Business Trends

Brent Leary, CRM Essentials and Amazon on Georgia Business Radio Brent Leary, Managing Partner CRM Essentials, LLC Brent Leary is Co-founder and Partner of CRM Essentials LLC, a CRM consulting/advisory firm focused on small and mid-size enterprises. He has over 15 years of IT and management consulting experience working on projects for Microsoft, Research In Motion, BellSouth, Compaq and the state of Georgia's Department of Economic Development. Leary received CRM Magazine's 2004 Most Influential Leader Award along with his business partner Michael Thomas. He serves on the national board of the Customer Relationship Management Association as Vice President of Technology, and as CRM subject matter expert for the Small Business Technology Task Force. His articles have been featured in Direct Marketing News, CRMGuru.com and DestinationCRM.com, in addition to his regular business solutions column for various publications, including The Network Journal and the Atlanta Tribune. Leary earned a bachelor's degree in Accounting from the University of Delaware and a MBA concentrating in MIS from Widener University. He hosts the Technology for Business $ake program, which airs on Business Talk 1160AM and www.BusinessTechnologyRadio.com. His popular blog can be found at www.brentleary.com. Specialties: customer relationship management, workshop development and presentation, article/case study writing on the following subjects: crm, small business technology usage, minority business technology usage, leveraging web 2.0 technologies and strategies to engage customers and prospects Topics to Discuss: Amazon.com http://www.zdnet.com/article/prime-day-a-showcase-for-amazons-engagement-echosystem Web Site / Social Media Links: www.brentleary.com https://www.linkedin.com/in/brentleary Twitter: https://twitter.com/BrentLeary Georgia Business Radio Interviewing industry and thought leaders with compelling stories. Relevant content on current business trends live from the Pro Business Channel studios in Atlanta. In addition to the live broadcast, GBR content is in distribution across multiple syndicated platforms with more than 500,000 downloads. Check out more episodes visit: www.GeorgiaBusinessRadio.com To nominate or submit a guest request visit: http://www.meetme.so/GeorgiaBusinessRadio To view guest photos from this show, visit: www.ProBusinessPictures.com ‹ › × × Previous Next jQuery(function() { // Set blueimp gallery options jQuery.extend(blueimp.Gallery.prototype.options, { useBootstrapModal: false, hidePageScrollbars: false }); });

What's at the top of your business wish list this holiday season? If you're hoping for a crystal ball to see what 2015 may bring for your company, industry and the world, we've got the next best thing. On Dec. 10, Dec. 17, and Jan. 7, you'll hear a total of more than 40 thought leaders' predictions on the technologies, strategies, and trends that can help you grow and compete better in 2015 and beyond. Pour a cup of Joe, Earl, or Dom, and join us on Dec. 10 for SAP Game-Changers Radio 2015 Predictions – Part 1 live! Panelists: Sherryanne Meyer, Air Products and Chemicals; Sven Denecken, SAP; W. David Stephenson, Stephenson Strategies; Dr. Steven Hunt, SuccessFactors; Tim Barker, Datasift; Brent Leary, CRM Essentials; Justin Locke, Author; David Fowler, SAP Services; Dr. Ashok Ranchhod, Gamification Researcher; Hansen Lieu, SAP; Gopal Rajguru, Innovate+Grow Group; Jayson Mayden, MarkOne; Jeremy Epstein, Sprinklr; Ingrid Bernaudin, SAP. Happy holidays from SAP Game-Changers Radio!

What's at the top of your business wish list this holiday season? If you're hoping for a crystal ball to see what 2015 may bring for your company, industry and the world, we've got the next best thing. On Dec. 10, Dec. 17, and Jan. 7, you'll hear a total of more than 40 thought leaders' predictions on the technologies, strategies, and trends that can help you grow and compete better in 2015 and beyond. Pour a cup of Joe, Earl, or Dom, and join us on Dec. 10 for SAP Game-Changers Radio 2015 Predictions – Part 1 live! Panelists: Sherryanne Meyer, Air Products and Chemicals; Sven Denecken, SAP; W. David Stephenson, Stephenson Strategies; Dr. Steven Hunt, SuccessFactors; Tim Barker, Datasift; Brent Leary, CRM Essentials; Justin Locke, Author; David Fowler, SAP Services; Dr. Ashok Ranchhod, Gamification Researcher; Hansen Lieu, SAP; Gopal Rajguru, Innovate+Grow Group; Jayson Mayden, MarkOne; Jeremy Epstein, Sprinklr; Ingrid Bernaudin, SAP. Happy holidays from SAP Game-Changers Radio!

What's at the top of your business wish list this holiday season? If you're hoping for a crystal ball to see what 2015 may bring for your company, industry and the world, we've got the next best thing. On Dec. 10, Dec. 17, and Jan. 7, you'll hear a total of more than 40 thought leaders' predictions on the technologies, strategies, and trends that can help you grow and compete better in 2015 and beyond. Pour a cup of Joe, Earl, or Dom, and join us on Dec. 10 for SAP Game-Changers Radio 2015 Predictions – Part 1 live! Panelists: Sherryanne Meyer, Air Products and Chemicals; Sven Denecken, SAP; W. David Stephenson, Stephenson Strategies; Dr. Steven Hunt, SuccessFactors; Tim Barker, Datasift; Brent Leary, CRM Essentials; Justin Locke, Author; David Fowler, SAP Services; Dr. Ashok Ranchhod, Gamification Researcher; Hansen Lieu, SAP; Gopal Rajguru, Innovate+Grow Group; Jayson Mayden, MarkOne; Jeremy Epstein, Sprinklr; Ingrid Bernaudin, SAP. Happy holidays from SAP Game-Changers Radio!

What's at the top of your business wish list this holiday season? If you're hoping for a crystal ball to see what 2015 may bring for your company, industry and the world, we've got the next best thing. On Dec. 10, Dec. 17, and Jan. 7, you'll hear a total of more than 40 thought leaders' predictions on the technologies, strategies, and trends that can help you grow and compete better in 2015 and beyond. Pour a cup of Joe, Earl, or Dom, and join us on Dec. 10 for SAP Game-Changers Radio 2015 Predictions – Part 1 live! Panelists: Sherryanne Meyer, Air Products and Chemicals; Sven Denecken, SAP; W. David Stephenson, Stephenson Strategies; Dr. Steven Hunt, SuccessFactors; Tim Barker, Datasift; Brent Leary, CRM Essentials; Justin Locke, Author; David Fowler, SAP Services; Dr. Ashok Ranchhod, Gamification Researcher; Hansen Lieu, SAP; Gopal Rajguru, Innovate+Grow Group; Jayson Mayden, MarkOne; Jeremy Epstein, Sprinklr; Ingrid Bernaudin, SAP. Happy holidays from SAP Game-Changers Radio!

The buzz: Social. Have your company's social engagement tools and practices evolved to meet the demands of today's digitally-empowered, brand-controlling customers – or are you stalled, stumbling, or just plain failing? If the latter, wake up right now! The world of customer service has changed, with your audience tipping the balance of power in their favor. They expect you to welcome and serve them with speed, accuracy, respect, and grace – on all of the channels they choose. Need help? The experts speak. Brent Leary, CRM Essentials: “Speed of engagement will play an increasingly important role in creating great customer service experiences.” Dan Gingiss, Discover: “First focus on a superior product or service. Then focus on outstanding customer service. Once you have both, doing customer service well in social media is a breeze. Kai Petzelt, SAP: “We live in a world of digital Darwinism” (Brian Solis). Join us for Social Customer Engagement: How Does Your Company Score?

The buzz: Social. Have your company's social engagement tools and practices evolved to meet the demands of today's digitally-empowered, brand-controlling customers – or are you stalled, stumbling, or just plain failing? If the latter, wake up right now! The world of customer service has changed, with your audience tipping the balance of power in their favor. They expect you to welcome and serve them with speed, accuracy, respect, and grace – on all of the channels they choose. Need help? The experts speak. Brent Leary, CRM Essentials: “Speed of engagement will play an increasingly important role in creating great customer service experiences.” Dan Gingiss, Discover: “First focus on a superior product or service. Then focus on outstanding customer service. Once you have both, doing customer service well in social media is a breeze. Kai Petzelt, SAP: “We live in a world of digital Darwinism” (Brian Solis). Join us for Social Customer Engagement: How Does Your Company Score?

What's on your wish list this holiday season? If it's a crystal ball to help you predict what 2014 may bring for your business, we've got the next best thing – more than 40 thought leaders sharing their expert insights into the technologies, strategies, and trends that can help you grow and compete better next year and beyond. Pour a cup of Joe, Earl, or Dom, and join us on Dec. 18 for SAP Game-Changers Radio 2014 Predictions - Part 1 live! Featured guests: R “Ray” Wang, Constellation RG; Deb Smallwood, SMA; Jamie Anderson, SAP; Jill McGillen, Next Turn Consulting; Brian Sommer, TechVentive; Pat Saporito, SAP; John Edelman, Edelman PR; Brian Barnier, ValueBridge Advisors; Brent Leary, CRM Essentials; Steve Boese, HR Happy Hour; Jen Cohen Crompton, Blogger; Jason Rose, SAP; Lee Dittmar, Deloitte; JP Finnell, SAP; Susan Etlinger, Altimeter; Swen Conrad, SAP. And mark your calendar for Part 2 and 3 on Jan. 8 and Jan. 22, 2014. Happy holidays!

What's on your wish list this holiday season? If it's a crystal ball to help you predict what 2014 may bring for your business, we've got the next best thing – more than 40 thought leaders sharing their expert insights into the technologies, strategies, and trends that can help you grow and compete better next year and beyond. Pour a cup of Joe, Earl, or Dom, and join us on Dec. 18 for SAP Game-Changers Radio 2014 Predictions - Part 1 live! Featured guests: R “Ray” Wang, Constellation RG; Deb Smallwood, SMA; Jamie Anderson, SAP; Jill McGillen, Next Turn Consulting; Brian Sommer, TechVentive; Pat Saporito, SAP; John Edelman, Edelman PR; Brian Barnier, ValueBridge Advisors; Brent Leary, CRM Essentials; Steve Boese, HR Happy Hour; Jen Cohen Crompton, Blogger; Jason Rose, SAP; Lee Dittmar, Deloitte; JP Finnell, SAP; Susan Etlinger, Altimeter; Swen Conrad, SAP. And mark your calendar for Part 2 and 3 on Jan. 8 and Jan. 22, 2014. Happy holidays!

The buzz: CRM. Has your company's CRM evolved to keep up with today's digitally-empowered, brand-controlling customers – or is it stuck in vanilla call-center mode? If the latter, wake up! Your audience is seizing the power moment-by-moment via smartphones, 4G networks, social networking – and defying traditional CRM tools. The experts speak. Brent Leary, CRM Essentials: “When it comes to building lasting relationships with customers living in The Millisecond Economy, ‘speed thrills and the lack of it kills'”. Susan Etlinger, Altimeter: “The greatest danger in times of turbulence is not the turbulence; it is to act with yesterday's logic (Peter Drucker, management consultant, self-described ‘social ecologist', 1901-2005). Jamie Anderson, SAP: “My philosophy born from eight years in the recording industry: ‘I'd rather be a failure at something I love than a success at something I hate (quoting George Burns, late actor) '”. Join us for Engaging Your Customer: New Recipe for A Long Marriage.

The buzz: CRM. Has your company's CRM evolved to keep up with today's digitally-empowered, brand-controlling customers – or is it stuck in vanilla call-center mode? If the latter, wake up! Your audience is seizing the power moment-by-moment via smartphones, 4G networks, social networking – and defying traditional CRM tools. The experts speak. Brent Leary, CRM Essentials: “When it comes to building lasting relationships with customers living in The Millisecond Economy, ‘speed thrills and the lack of it kills'”. Susan Etlinger, Altimeter: “The greatest danger in times of turbulence is not the turbulence; it is to act with yesterday's logic (Peter Drucker, management consultant, self-described ‘social ecologist', 1901-2005). Jamie Anderson, SAP: “My philosophy born from eight years in the recording industry: ‘I'd rather be a failure at something I love than a success at something I hate (quoting George Burns, late actor) '”. Join us for Engaging Your Customer: New Recipe for A Long Marriage.