Marketing Your Practice

Most chiropractors spend hours refining their Day 1 and Day 2—but the visit that actually shapes retention, trust, and long-term growth? It’s the adjustment visit. In this episode of the Marketing Your Practice Podcast, we’re continuing our journey through the 7-Figure Lifestyle Triangle and wrapping up the second leg: solving the “No One Stays” problem. You’ll discover why the adjustment visit is your most frequent—and most influential—touchpoint, and how turning it into a Signature Adjustment Experience can radically improve patient loyalty, word-of-mouth referrals, and your overall enjoyment in practice. Here’s what you’ll learn in this episode: Why the adjustment visit is the most underleveraged part of your patient journey The 3-act structure that turns routine care into a high-impact experience How psychology (like the primacy effect and peak-end rule) shapes patient memory What your C.A. should really be doing—and why they’re part of the healing process The simple adjustment ritual that regulates the patient’s nervous system and builds deep trust If you want to stand out without doing more, and create a practice where patients stay because they feel the difference—you won’t want to miss this one.

Ever feel like your Report of Findings is harder than it should be? Like you’re saying all the right things… but patients still hesitate? The problem isn’t your care plan. It’s not your pricing. It’s trust—and in this episode, we’ll show you how to build it. In this episode of the Marketing Your Practice Podcast, we’re breaking down 7 trust-building shifts that transform your ROF from an awkward sales moment into a natural, confident conversation—where patients say yes because they feel seen, heard, and understood. Here’s what you’ll learn in this episode: Why being fully present is more powerful than having the perfect script How to use reflective listening to create instant emotional safety The mindset of calm confidence (without being rigid or salesy) How to explain care using simple, relatable language that builds belief The power of visual aids and storytelling to make your message stick Why offering choices increases commitment (and reduces pressure) How to set expectations that reduce doubt and keep patients on track If you want your ROF to feel lighter, smoother, and more effective—without feeling like a pitch—this episode is for you.

The real goal of the new patient visit isn’t to educate or impress. It’s to make your patient feel: Seen Heard Safe enough to trust you And hopeful about what’s possible When you nail those four things, everything gets easier. But when you miss even one? The report of findings becomes harder. The chances of them making it to a progress exam drop. And the path to long-term, lifetime care gets blocked—before it’s even begun. In this episode, I walk you through the 7 subtle mistakes that chiropractors make during the new patient visit—mistakes that quietly undermine trust, connection, and follow-through, even if the clinical care is excellent. You’ll learn: Why scripting might be hurting more than helping The one phrase that instantly deepens connection How to lead with authority without coming across as pushy And why the last 30 seconds of the visit might be the most important part These aren’t dramatic blunders—but they create friction you don’t need. Fix them, and you’ll set the stage for trust, ease, and long-term commitment—starting from visit one.See omnystudio.com/listener for privacy information.

If you’ve ever felt unsure about how to bring past patients back into care—without feeling pushy or salesy—this episode is for you. In Part 2 of the Reactivation Blueprint, I’m breaking down the 8 principles behind a powerful recall and reactivation strategy. These aren’t just tactics—they’re the mindset, systems, and culture that make reactivations feel natural, ethical, and effective. You’ll learn: Why missed visits are quietly costing your practice thousands How to shift your team culture so follow-up feels like service—not selling The script I use at the ROF to set the foundation for future follow-up (and why it works so well) What the “White Coat Effect” teaches us about who should do the follow-up How to use categories to clean up your patient list and free up mental bandwidth The truth about “maybes” and why they drain more than just your books If you’re ready to follow up with confidence, reconnect with patients who already trust you, and grow without chasing cold leads—this episode will show you how. Hit play and let’s bring your best patients back—with care, not pressure.See omnystudio.com/listener for privacy information.

In this episode, I’m diving into one of the most overlooked growth strategies—reactivating your existing patients. But before we talk about campaigns and emails, we need to ask a more important question: Is your practice actually worth returning to? I’ll share a story about one of my long-term patients, Janet, and how her honest feedback changed how I think about recalls forever. I’ll also walk you through the tools I recommend—like the Net Promoter Score and exit surveys—to help you figure out what’s working, what’s not, and what your patients really value. Here’s what I cover: Why reactivation is an act of kindness, not just a marketing tactic What true retention means—and why it’s essential for a sustainable practice How to collect and interpret patient feedback without losing your identity The first steps to making your practice unforgettable Before we talk about how to bring people back, let’s make sure we’re giving them a great reason to return.See omnystudio.com/listener for privacy information.

If you want a busier, more predictable, and more fulfilling chiropractic practice, it all starts with visibility. In this episode, we unpack the second pathway in the Visibility segment of the 7-Figure Lifestyle Triangle™—your Broadcast Engine™. You’ll learn how to consistently show up in a way that builds trust, creates connection, and makes you the obvious choice in your community. We’ll explore the three cylinders of your Broadcast Engine: Owned Media – Where trust is built (think websites and email). Rented Media – Where discovery happens (think social and YouTube). Borrowed Media – Where trust is transferred (think collabs and referrals). Plus, I’ll share: A quick checklist to evaluate if your website is actually working. The 3 content types every chiropractor should create. A relationship-based strategy that makes borrowed media easy—even if you hate self-promotion. If you’re ready to become unmissable, this one’s for you. See omnystudio.com/listener for privacy information.

In this episode, we break down the first pillar of the Practice Growth Triangle: visibility. If no one knows you, nothing else matters — and that’s where your Standout Strategy comes in. You’ll learn why trying to appeal to everyone is making your message invisible, how to clarify who you’re best for (even if you’re not sure yet), and what to do if you work in a team with multiple chiropractors. This episode will help you go from vague to visible, so the right people know exactly why you’re the one they’ve been looking for. Thanks for all you do. Keep saving lives. AngusSee omnystudio.com/listener for privacy information.

If you’ve ever felt stuck in your practice—like there’s always something more to fix, but you’re not sure what—it might be because you’re trying to solve the wrong problem. In this episode of the Marketing Your Practice Podcast, I introduce the 7-Figure Lifestyle Practice Triangle™—a simple, powerful model that helps you cut through the noise and focus on what really matters. You’ll learn the three core challenges that hold most chiropractors back, what you should be aiming for instead, and the pathways that lead to real, aligned growth. Here’s what you’ll take away from this episode: Why overwhelm is usually caused by just three root problems How to move from invisibility to consistent new patient flow What actually creates long-term retention (it’s not more marketing) How to begin shifting from technician to leader in your practice What to focus on first if you’re stuck in more than one area If you want more income, more impact, and more enjoyment in practice—this is where to start. Listen now. See omnystudio.com/listener for privacy information.

Most chiropractors either love Facebook ads… or swear they’re a waste of time and money. The truth? They can work brilliantly — if you use them the right way. In this episode of The Marketing Your Practice Podcast, Angus breaks down a simple, scalable strategy to help you get real results from your Facebook ads — without feeling pushy, salesy, or overwhelmed. You’ll discover: Why ads alone won’t grow your practice The 3 types of content you MUST be creating (Plan. Proof. Personality.) How to blend Facebook ads + organic content into a trust-building machine When to use discount offers — and when not to How to attract more of the right people, without chasing If your ads have stalled, or you’re not sure where to start — this episode is your roadmap to making Facebook work for you.

Ever felt like you’re trying too hard to win someone over during a new patient consult? In this episode of The Marketing Your Practice Podcast, I’m sharing a simple, neuroscience-backed framework that helps you ditch the pressure, the performance, and the need for perfect scripts—so you can build real trust, fast. It’s called The Connection Triangle—and it’s made up of three essential elements: Curiosity, Compassion, and Calm Authority. When you learn to lead with this kind of presence, everything changes: Conversations flow easier Patients open up faster Objections drop And your recommendations actually land Whether you’re navigating a first visit, a progress review, or a tough conversation—this episode will give you the tools to regulate the emotional tone of the room and create the kind of rapport that lasts. If you’re ready to stop “convincing” and start connecting, this one’s for you.

In this episode of The Marketing Your Practice Podcast, we’re unpacking why so many chiropractors feel overwhelmed, stuck, or unsure about the next step—and how defining and living your core values can make every decision easier, attract the right patients, and create a business that actually feels good to run. Here’s what you’ll learn in this episode: The decision-making shortcut that eliminates second-guessing and overwhelm. How to spot when you’re out of alignment—and how to course-correct fast. Why most chiropractors unknowingly build a practice they don’t love (and how to fix it). The simple framework to make sure your team and business reflect what truly matters to you. One action step you can take this week to bring more clarity and ease into your practice. If you’re tired of feeling pulled in different directions and want a practice that grows in a way that fits YOU, this episode is for you.

What does it take to launch a million-dollar chiropractic practice straight out of school? In this l episode of The Marketing Your Practice Podcast, Josiah Fitzsimmons shares the behind-the-scenes story of how he went from delivering newspapers as a kid to building a $7M+ clinic—just years after graduation. You’ll learn how Josiah generated 400 prepaid appointments before opening his doors, how he scaled to a team of 24 staff and 8 doctors, and the specific systems, strategies, and values that fuel his success today. From customer experience and KPI clarity to the mindset that drives growth, Josiah delivers practical advice with heart and humility. Here’s what you’ll discover in this episode: How Josiah booked 400 new patients before opening his clinic The key systems and small details that create magical patient experiences The most important KPIs to track—and how to make data work for you His simple ROI formula every chiropractor needs to know Why profit isn’t a dirty word—and how to build a purpose-driven business The mindset shift that helped him grow from $2M to $5.5M/year Whether you’re just starting or ready to scale, Josiah’s story is packed with actionable insights and contagious energy. If you believe chiropractic is the best-kept secret in healthcare—but you’re ready to change that—this is a must-listen.

If your team isn’t performing at the level you want, is it because they’re unmotivated? Lacking talent? Or is it something deeper—something within the culture you’ve built (or let form by default)? In this episode of The Marketing Your Practice Podcast, we’re diving into what separates an average team from a high-performance one. You’ll discover why most chiropractic practices unknowingly build a “family” culture that prioritises sticking together over winning—and how shifting to a team culture optimised for success can transform your practice. Here’s what you’ll learn in this episode: •

Thinking about selling your practice—or just want to make it more valuable? Whether you’re planning an exit strategy or building for long-term success, understanding how to maximize your practice’s worth is essential. In this episode of The Marketing Your Practice Podcast, Dr. Malcolm Rudd joins us to discuss the changing landscape of chiropractic practice valuations and the most impactful factors that determine your practice’s worth. We dive into key strategies to increase value, create better systems, and ensure your business thrives—whether you plan to sell or not. Here’s what you’ll discover: ✅ Why traditional valuation methods are outdated—and what matters now ✅ Key value drivers that can significantly boost your practice’s worth ✅ How to implement systems that make your practice more attractive to buyers ✅ The #1 mistake chiropractors make when thinking about selling ✅ Actionable steps to start increasing your practice’s value today If you want to future-proof your business, boost its profitability, and keep your options open for a potential sale, this episode is a must-listen!

Ever found yourself wishing for more motivation? Wondering why some days you’re fired up and unstoppable, while others feel like you’re just going through the motions? The truth is, motivation isn’t something you wait for—it’s something you create. In this episode of The Marketing Your Practice Podcast, we’re breaking down the real reasons motivation fades and, more importantly, how to take control and build unstoppable momentum in your practice. Here’s what you’ll learn in this episode: ✅ The 3 key drivers of motivation—Mindset, Purpose, and Progress—and how to leverage them daily. ✅ The biggest motivation killers—Routine fatigue, setbacks, and vague goals—and how to overcome them. ✅ Why setbacks aren’t failures but feedback—and how to reframe them so you never lose momentum. ✅ How to shrink the game when you feel stuck and take small, winnable actions to regain motivation. ✅ The 24-hour rule—how to process frustration without letting it derail your progress. If you’ve ever said “I’ll do it when I feel more motivated” or “I just need a spark to get going,” this episode will give you the tools to stop waiting and start taking action.

In this episode, I’m joined by Dr. Heidi Haavik, an internationally renowned chiropractor, neurophysiologist, and pioneer in chiropractic research, to explore the profound connection between chiropractic adjustments, brain function, and practice growth. Dr. Haavik shares her groundbreaking insights into how spinal health influences the nervous system and overall well-being, drawing from decades of innovative research and over 90 published papers. If you want to grow a practice grounded in cutting-edge science, improve patient outcomes, and confidently communicate the power of chiropractic care, this episode is not to be missed. You’ll learn: How chiropractic adjustments impact brain function and unlock neural potential. Science-backed strategies to enhance your communication with patients, build trust, and boost retention. The key to leveraging research to strengthen your practice and elevate its credibility. Dr. Haavik’s insights will transform how you think about chiropractic care and provide actionable tools to help your practice thrive. Tune in to discover how the latest in neuroscience can fuel your growth, deepen your impact, and elevate your enjoyment in practice. Thanks for all you do. Keep saving lives! Angus Links: Contact Details for Dr Heidi Haavik: New Zealand College of Chiropractic heidi.haavik@nzchiro.co.nz Haavik Research Ltd Company heidi@haavikresearch.com Personal Website and Shop heidihaavik.com European Distribution Shop: heidihaavik.eu Membership Website: chiroshub.com Learning Academy Website chirosacademy.com Learning Hub Website chiroslearninghub.com Centre for Chiropractic Research chiropractic.ac.nz/research/ Bio: Dr. Heidi Haavik is an internationally acclaimed chiropractor and human neurophysiologist, celebrated for her groundbreaking research on the connection between spinal health and brain function. With over 25 years of experience, she has transformed the understanding of how chiropractic care impacts overall health and well-being. Dr. Haavik earned her Chiropractic degree from the New Zealand College of Chiropractic in 1999 and her Ph.D. in Human Neurophysiology from the University of Auckland in 2008. As Vice President of Research at the New Zealand College of Chiropractic, she established and leads the Centre for Chiropractic Research, conducting innovative studies that advance the profession. Her bestselling book, The Reality Check: A Quest to Understand Chiropractic from the Inside Out, explains how chiropractic adjustments affect the brain. Drawing on two decades of research, it simplifies complex neuroscience for readers and is available at heidihaavik.com and Amazon. Dr. Haavik’s work employs cutting-edge techniques like somatosensory-evoked electroencephalography (EEG), resting-state EEG, functional near-infrared spectrometry, and connectivity brain analysis. Her research explores how correcting vertebral subluxations enhances brain processing, motor control, and neural connectivity, emphasizing the vital link between spinal health and nervous system function. Beyond research, Dr. Haavik founded Chiros Hub and Chiros Academy to educate chiropractors and the public on the science of spinal care. Her achievements include receiving the prestigious New Zealand Order of Chiropractic in 2024 and being named Chiropractor of the Year in 2007. She has presented her findings globally and serves on editorial boards for leading journals. Dr. Haavik is also a proud mother of two and remains a passionate advocate for advancing chiropractic science and education.See omnystudio.com/listener for privacy information.

Selling chiropractic can feel uncomfortable—pushy, awkward, even manipulative. But what if you never had to “sell” again? What if, instead, you could simply invite patients into care—without pressure, without convincing, and without feeling like you’re chasing them? In this episode of The Marketing Your Practice Podcast, we’re shifting the way you think about patient conversations. When you stop selling and start inviting, everything changes. You’ll feel more confident, your energy will shift, and patients will naturally say YES—and stay. Here’s what you’ll learn in this episode: ✅ The simple mindset shift that eliminates sales pressure overnight. ✅ Why invitations feel better (and work better) than selling. ✅ How to create FOMO—the right way—so patients don’t want to miss out. ✅ The biggest mistake chiropractors make after patients say YES (and how to fix it). ✅ How to keep the door open—even for those who said NO the first time. If you’re tired of “selling” and want a natural, stress-free way to get more patients to say YES and stay, this episode is for you.

Here’s the episode description based on your chosen title and the provided model: The Future of Chiropractic: How to Ride the Tidal Wave of Change with Dr. Tony Ebel The chiropractic profession is on the verge of a massive shift—but are you ready to ride the wave or risk getting left behind? In this episode of The Marketing Your Practice Podcast, Dr. Tony Ebel joins us for a deep dive into the evolving landscape of chiropractic care. We’re talking about the key trends shaping the profession, the game-changing role of AI and technology, and how chiropractors can build practices that deliver impact, income, and fulfillment—all without burnout. Here’s what you’ll learn in this episode:

If your practice isn’t where you want it to be, what’s really holding you back? Is it the economy? Competition? Patient behaviour? Or is it something deeper—something you might not even realise is shaping your results? In this episode of The Marketing Your Practice Podcast, we’re digging into the unseen forces that keep chiropractors stuck. You’ll discover how the stories you tell yourself about your practice, patients, and growth could be the biggest obstacle standing in your way. More importantly, you’ll learn how to rewrite those stories and take action that fuels real progress. Here’s what you’ll learn in this episode:

Many chiropractors start their practice with a strong vision, only to find themselves facing unexpected hurdles that force them to pivot. But what if those challenges weren’t setbacks, but stepping stones to a deeper purpose? In this episode of The Marketing Your Practice Podcast, we sit down with Tim Leeming to explore his incredible journey—from building a thriving practice to navigating personal and professional obstacles that led him to redefine his mission. If you’ve ever questioned your direction or felt the pull toward a more meaningful path, this conversation is for you. Here’s what you’ll learn in this episode:

So many chiropractors get stuck—not because they lack great ideas, but because they struggle to follow through and finish what they start. The difference between a thriving practice and one that stays stagnant isn’t talent, resources, or even knowledge—it’s the ability to take consistent, imperfect action and complete what matters most. In this episode of The Marketing Your Practice Podcast, we’re diving into the 5 key strategies that will help you get unstuck, overcome perfectionism, and start seeing real growth in your practice. If you’ve ever found yourself starting projects but not finishing them, this is the episode you need. Here’s what you’ll learn in this episode:

In this episode, I sit down with Dr. James Chestnut, a globally recognised chiropractic educator and thought leader, to explore how ethics, science, and certainty can revolutionise your practice. Dr. Chestnut dives into the transformative insights of the Magna Report—a groundbreaking study that called chiropractic care “an unparalleled solution for managing and preventing musculoskeletal conditions.” If you want to build a practice that thrives on evidence-based care, serves patients with integrity, and grows through confidence in your clinical recommendations, this episode is a must-listen. You’ll learn: How the Magna Report solidifies chiropractic’s effectiveness—and how you can leverage this certainty in practice. Practical strategies to build patient trust, increase retention, and grow with integrity. Why ethics and science are the foundation of a truly impactful and enjoyable practice. Dr. Chestnut’s insights will inspire you to rethink how you approach care and give you actionable tools to strengthen your practice. Discover how certainty and ethical care can fuel your growth, deepen your impact, and elevate your enjoyment in practice. Thanks for all you do. Keep saving lives. Angus Links: Register for James Australian seminar. https://innatechoiceaustralia.com/pages/live-seminars Bio Dr. Chestnut holds a Bachelor of Physical Education degree, a Master of Science degree in exercise physiology with a specialization in neuromuscular adaptation, is a Doctor of Chiropractic, and holds a post-graduate Certification in Evidence-Based Chiropractic and Lifestyle Protocols. Dr. Chestnut received numerous academic and athletic (rugby) scholarships and awards during his undergraduate and graduate studies. Dr. Chestnut has devoted his professional life to the implementation of evidence-based, lifestyle-centric healthcare and is one of the pioneers of what has now become known as lifestyle medicine. Dr. Chestnut has received numerous awards for his professional achievements and for his texts, his program, and his lectures, including most recently the 2022 ICA Chiropractic Pioneer Award for his 'Significant Lifetime Contribution Advancing the Field of Evidence-Based Chiropractic and Lifestyle'. He presently holds the position of Chair of the International Chiropractors Association (ICA) Council on Evidence-Based Chiropractic and Lifestyle and is a member of the ICA Committee on Chiropractic Postgraduate Education. He is also on the Clinical Advisory Panel of the Australian Spinal Research Foundation and an Adjunct Professor at the Barcelona College of Chiropractic.See omnystudio.com/listener for privacy information.

Building a thriving practice doesn’t have to rest solely on your shoulders. In this episode of The Marketing Your Practice Podcast, we’re diving into the 8 key steps to build your dream team—one that supports your growth, amplifies your impact, and makes work more enjoyable. Whether you’re just starting to hire or have struggled with staff in the past, this episode will give you the tools and strategies to transform your team into your greatest asset. Here’s what you’ll learn in this episode: •

In this episode, I sit down with Dr. Andrea Huddleston, an integrative chiropractor and globally recognised women’s health expert affectionately known as ‘The Period Whisperer.’ As the co-founder and co-host of the award-winning podcast Wellness Women Radio, Dr. Andrea has built a thriving practice by specialising in women’s health, hormonal balance, and natural fertility. Her unique personal brand has garnered international acclaim, attracting a dedicated patient base and a global audience. If you’re ready to elevate your practice by crafting a personal brand that builds trust and attracts your ideal clients, this episode is for you. You’ll learn: How to define your niche and position yourself as an expert in your field. Practical strategies to build trust and credibility with your audience. Proven branding techniques that attract your ideal clients and accelerate growth. Personal branding is more than a buzzword—it’s the key to creating meaningful connections and driving practice success. Tune in to discover actionable steps to craft a brand that truly works for you. Thanks for all you do. Keep saving lives. Angus Links: www.drandrea.com.au www.sagehealthwa.com.au @drandrea.xo Facebook.com/theperiodwhisperer www.thewellnesswomen.com.au https://podcasts.apple.com Bio: Dr. Andrea Huddleston is a holistic chiropractor and a globally recognised authority in women’s health and fertility who blends science with compassion to empower women at every stage of life. She holds two postgraduate Master’s degrees in Women's Health Medicine and Reproductive Medicine, along with qualifications in nutritional andfunctional medicine. Andrea is the owner of Sage Health, a multidisciplinary women’s health practice in Fremantle, a lecturer at the Australian Chiropractic College in Adelaide and is co-host of the award-winning Wellness Women Radio podcast, Andrea connects with millions of listeners worldwide who have affectionately titled her ‘the period whisperer’ for her unique approach to complex hormonal issues. Andrea has also created the first postgraduate training for chiropractors in women’s health called Women’s Health Mastery. However, most importantly, she’s an avid coffee addict and ‘crazy dog lady’!See omnystudio.com/listener for privacy information.

Got it! Here’s a revised version with a fresh start: Tired of wasting time on social media content that doesn’t attract the right patients? It’s time to flip the script. In this episode, we’re sharing 4 powerful content strategies that will help you create posts that connect, engage, and bring in a predictable flow of high-quality patients. These proven techniques are designed specifically for chiropractors who want to stop spinning their wheels and start seeing real results—more patient visits, more income, more impact, and more enjoyment in practice. In this episode, you’ll learn: How to create content that attracts patients who already know, like, and trust you. The 4 essential elements of engaging, patient-centred content. Simple frameworks to grab attention in the first 6 seconds (and stop the scroll). Why every piece of content needs a confident, clear call to action—and how to craft one that works. If you want to build a thriving practice with less wasted time and more meaningful connections, this episode is your blueprint. This version provides more variation while keeping the focus on benefits and actionable takeaways. Let me know if it feels right! Thanks for all you do. Keep saving lives. Angus See omnystudio.com/listener for privacy information.

Struggling to attract more patients, make a greater impact, or enjoy your practice without feeling overwhelmed? In this episode, bestselling author Allan Dib returns to share practical, no-nonsense marketing strategies designed specifically for chiropractors. Discover how to simplify your marketing efforts, increase your reach, and build a thriving, predictable practice—all without adding extra stress. Allan’s advice will help you focus on what really works, cut through the noise, and get back to enjoying what you do best: helping your patients. In this episode, you’ll learn: How to apply lean marketing to save time and resources while still achieving big results. Why bringing personality and authenticity into your messaging can increase trust and engagement with your audience. A step-by-step process to define your ideal marketing medium—whether it’s video, social media, or beyond—and how to make it work for you. If you’ve been searching for clarity and actionable steps to grow your practice, this episode is your roadmap. Thanks for all you do. Keep saving lives. Angus Links Website: https://get.leanmarketing.com/book Linkedin: linkedin.com/in/allandib Instagram: instagram.com/allandib Bio: Allan Dib is a serial entrepreneur, rebellious marketer, and #1 bestselling author. His book The 1-Page Marketing Plan has been an international bestseller for the last four years. Allan helps businesses all over the world develop and improve their marketing capabilities using the 1-Page Marketing Plan (1PMP) framework. In the past, Allan has started, grown, and successfully exited multiple businesses in various industries. Allan grew his previous business from a startup to four years later named by Business Review Weekly (BRW) as one of Australia’s fastest-growing companies.See omnystudio.com/listener for privacy information.

When most chiropractors think about growing their practice, they jump straight to the new patient visit, the report of findings and marketing strategies. While those are important, there’s a foundational piece that often gets overlooked—getting better at what you do. In this episode, we explore how focusing on delivering exceptional results for your patients can transform your practice from the inside out. Here’s what you’ll learn: Why patient results are the key to effortless growth, increased referrals, and long-term retention. How better listening skills build trust, deepen patient connections, and make communication easier. Actionable steps to refine your technique, improve outcomes, and stand out as the go-to chiropractor in your community. The link between great care and attracting high-quality, value-aligned patients. How delivering better results leads to greater confidence, a more fulfilling practice, and increased income. If you’re ready to make 2025 your most impactful year yet, this episode is for you! Thanks for all you do. Keep saving lives. Angus See omnystudio.com/listener for privacy information.

Struggling to grow your practice, market authentically, or enjoy your work without feeling overwhelmed? In this episode, Dr. Winnie Wong shares her understated yet incredibly effective approach to building a thriving chiropractic practice. Despite not fitting the typical extroverted mold, Dr. Wong has achieved remarkable success by staying true to herself, her values, and her patients. Discover how her unique journey and practical strategies can inspire and guide you to create a practice that aligns with your personality and goals—all while reducing stress and increasing impact. In this episode, you’ll learn: • Why authenticity matters more than flashy marketing in building trust with your patients. • How to tailor your practice for long-term success without compromising your personal values. • The simple habits and strategies Dr. Wong uses to maintain balance and avoid burnout. • Ways to leverage quiet confidence to create deeper patient connections and improve retention. • Actionable steps to grow your practice by focusing on what truly matters. If you’re ready to embrace your unique strengths and build a thriving, impactful practice without overwhelm, this episode is for you! Thanks for all you do. Keep saving lives! Angus Links: Website: www.capitalchiro.com.au Instagram: dr.winniewong capital_chiro Facebook: Capital Chiropractic Centre Bio: Dr. Winnie Wong helps chiropractors mastering their patient communications and experiences. She also has a busy practice with associates and a great team of CAs. Her practice, Capital Chiropractic Centre, is in Canberra, Australia, empowering the community to reach their health potential and fulfilling their purposes.See omnystudio.com/listener for privacy information.

Social media can feel like a never-ending uphill battle—posting content, making videos, and still not seeing results. But what if there was a better way to engage your audience and turn followers into patients? In this episode, we're talking all about Instagram carousels and how they can be a game-changer for your practice. You'll learn: Why Instagram carousels outperform regular posts and drive more engagement. How to create carousels that stop the scroll and capture attention immediately. A proven blueprint for designing carousels that educate, inspire, and convert. Simple steps to repurpose content into carousels for maximum impact. How to use carousels to build trust and position yourself as the go-to chiropractor in your community. If you're ready to get the phone ringing and grow your practice without spending hours creating content, this episode is for you. Tune in now and discover how Instagram carousels can transform your social media strategy! Thanks for all you do. Keep saving lives. Angus See omnystudio.com/listener for privacy information.

Dr. Cody Hanish is back! In this episode, Cody shares what's evolved in his marketing journey since his last visit and reveals the strategies that are working right now to attract 15 new patients every week—without spending a dime on ads. Learn how he continues to grow his practice with ease using social media. You'll discover:          •        What's changed for Cody since his first appearance on the podcast.          •        The content strategies he's using today to engage millions online.          •        How to stay consistent and effective with your social media efforts.          •        Simple tips for managing video creation and branding. Tune in for actionable insights to help you grow your practice, generate new patients, and simplify your marketing!” Thanks for all you do. Keep saving lives. Angus Links: Webpage: www.combinedclinics.com.au Facebook: www.facebook.com/combinedclinics Instagram: www.instagram.com/drcody_dc Tiktok: @drcody_dc Bio: Dr. Cody is an Australian chiropractor who has clicked, popped and adjusted his way to a popular social media account. Watch a video or two and you'll instantly get chills in the worst and best ways. Dr. Cody uploads various patients getting their back, neck, hips and any other body part possible cracked, allowing listeners to hear each individual "pop" sound with an ASMR-like quality. Dr. Cody has become a runaway hit on TikTok, enjoying 2M+ followers to go along with his 250K+ Instagram followers. This is the account you didn't know you needed to follow, just make sure the sound is turned all the way up to get the full effect.See omnystudio.com/listener for privacy information.

Retention is more than just a business strategy—it's the key to delivering the best possible care for your patients. In this episode, we dive into the core of patient loyalty, exploring why retention matters for both your practice's sustainability and your patients' long-term health outcomes. You'll learn: Why emotional connection is essential for building trust and loyalty. 13 practical strategies to improve retention, from creating engaging patient experiences to streamlining your systems. How small, consistent actions can transform your patient relationships and your practice. Whether you're struggling with patient drop-off or simply looking to deepen your connections and enhance your care, this episode offers clear, actionable steps you can implement immediately. Discover how mastering retention can help you grow your practice while making a bigger impact on your community. Listen now and start building stronger, more lasting patient relationships today! Thanks for all you do. Keep saving lives! AngusSee omnystudio.com/listener for privacy information.

In this episode of the Marketing Your Practice Podcast, we're joined by renowned chiropractic coach Dr. Russ Rosen to dive deep into the true essentials of building a thriving chiropractic practice. Dr. Rosen brings over two decades of experience in guiding chiropractors toward authentic, sustainable growth by focusing on what really matters. Together, we explore the foundational question: What does it actually take to grow a chiropractic practice? Dr. Rosen shares his insights on mastering mindset, cultivating certainty, and creating procedures that align with your values and vision. Learn how to overcome common obstacles, identify blind spots, and build a practice that not only grows but brings long-term fulfilment. Tune in and discover what it takes to grow a practice that reflects who you are as a chiropractor—and as a person. Thanks for all you do. Keep saving lives! Angus Links: Website: The Optimal Health Coaching System Instagram: theoptimalhealthcoachingsystem Facebook: Optimal Health Coaching System  Bio: A dynamic and passionate chiropractor, author, international coach, educator and speaker, Russ ran one of the most successful wellness practices in Maui Hawaii for 14 years. Dr. Rosen is best known for his “Patient Care” vs. “Patient Scare” Wellness Communication systems. He served as Lead Author and Director of Dr. Patrick Gentempo's Creating Wellness Management System. Dr. Rosen is the proud recipient of CLA/CWA's 2007 “Lifetime Achievement” award. Since 2001 Russ has helped hundreds of doctors thrive in a True Optimal Health model and is CEO of The Optimal Health Chiropractic System.See omnystudio.com/listener for privacy information.

In this episode, we're diving into the art of creating offers that truly resonate with patients and drive engagement. Whether you're looking to attract new patients, re-engage current ones, or increase loyalty, mastering the components of a magnetic offer can make all the difference. Join us as we explore the six essential elements of a compelling offer—Discount, Bonus, Scarcity, Urgency, Risk Reversal, and Proof—and break down how each one helps build trust, reduce hesitation, and increase commitment. By the end of this episode, you'll have actionable insights to start crafting offers that showcase your value and make it easy for patients to say “yes” to their health journey with you. Perfect for chiropractors ready to take their patient engagement to the next level, this episode equips you with the strategies to stand out, build stronger connections, and grow your practice with offers that are as beneficial for your patients as they are for your business. Thanks for all you do. Keep saving lives. AngusSee omnystudio.com/listener for privacy information.

In this episode of Marketing Your Practice, we're diving into one of the most powerful yet often overlooked drivers of practice growth: your team culture. A strong, supportive team culture doesn't just keep things running smoothly—it can reduce your stress, boost practice growth, and protect you from burnout. Join us as we explore the three essential elements of a thriving chiropractic team and uncover practical steps you can implement today. You'll learn how a positive, optimised culture can transform not only your team's performance but your own experience as a chiropractor. Here's what you can look forward to in this episode: Simpler Growth: Discover how aligning your team can naturally drive faster, steadier practice growth. Less Stress & Burnout: Learn ways to create an environment that supports you and your team, reducing overwhelm and helping you enjoy practice again. Stronger Patient Impact: Build a team that's not only high-performing but also motivated to deliver exceptional patient experiences. Income & Freedom: Free up your time and energy to focus on what you do best, while your team thrives alongside you. If you're ready to stop going it alone and want to build a team that's optimised to win, this episode is for you. Listen now to start building a culture that propels your practice to new heights. Thanks for all you do. Keep saving lives! Angus See omnystudio.com/listener for privacy information.

In this popular episode from the archives, we sit down with Dr. Lauryn Brunclik, a chiropractor who has mastered the art of content creation on Instagram. If you've been wondering how to turn your passion for chiropractic into engaging, impactful social media content, this conversation is packed with practical insights you won't want to miss. Lauren shares her straightforward approach to creating Instagram Reels that resonate with her audience, drive engagement, and ultimately help build her practice. From brainstorming ideas to filming tips, she breaks down her process step-by-step, offering strategies that any chiropractor can adapt to their own style. You'll also hear about how she balances running a practice, managing social media, and even her side ventures—all without burning out. Whether you're looking to boost your online presence, attract new patients, or simply get more creative with your marketing, this episode will give you the tools and inspiration to make it happen. Thanks for all you do. Keep saving lives! Angus Links: Lauryn's new course: https://sheslaystheday.mykajabi.com/multipassionate-chiro Instagram: https://www.instagram.com/sheslayspodcast/ Facebook: https://www.facebook.com/sheslayspodcast Bio Dr. Lauryn Brunclik is a chiropractor of 12 yrs, mom, podcaster, wife, Superhost on Airbnb, chiropractic coach, course creator, runner, Christian, and pizza enthusiast.  Never short on ideas or inspiration, Lauryn takes constant action to make her dreams a reality, all while attempting to keep mental, physical health, and the relationships in her life a priority. Don't ask her how that's working out- it depends on the day. But she wants you to know she started therapy, so she's fine.  In 2019 she started the podcast She Slays the Day as a way to help other chiropractors succeed, and as an outlet for her sarcasm and humorous approach to life's hurdles. To date, She Slays the Day has over 250,000 downloads, and has a committed following lovingly termed 'She Slayers'.  Her newest passion project is her life's work poured into a 10 wk program. In the Multipassionate Chiropreneur, Dr. Lauryn will walk like minded chiropractors who have grown a successful practice, but wonder "what's next" in securing up their practice so it requires less of their time and energy, gaining back freedom to pursue their next adventure.  If you're easily offended, she apologizes in advance.See omnystudio.com/listener for privacy information.

When most practitioners think of branding they think of logo's, colours, fonts and signage. These are all important components of your brand but they're NOT the most important part (not even close). Patrick Hanlon in his book Primal Branding says…”there are seven brand messages that have to be delivered to create preferential brand appeal.” In todays episode of the podcast I'll share with you exactly what those seven brand messages are I'll show you how to implement them into your practice so you can create more impact and influence in your community. Enjoy the show. Thanks for all you do. Keep saving lives. AngusSee omnystudio.com/listener for privacy information.

Trust is the foundation of any lasting relationship—especially in chiropractic care. In this episode of the Marketing Your Practice Podcast, we explore how building trust can significantly boost patient retention in your practice. I'll walk you through seven practical steps you can implement right away to strengthen trust with your patients and keep them coming back for the long term. Whether it's through active listening, transparency in care plans, or simply putting your patients' best interests at heart, these strategies are designed to create deeper connections and more loyal patients. If you've ever struggled with patient drop-off or wondered why some patients don't stick to their care plans, this episode will give you clear, actionable solutions. Tune in to learn how trust can not only improve retention but also help you build a thriving, referral-based practice. Thanks for all you do. Keep saving lives! AngusSee omnystudio.com/listener for privacy information.

Feeling like you need to be motivated all the time to grow your practice? In this episode, I'm sharing five simple, practical strategies that will help you thrive—even on the days when motivation is hard to find. Learn how to build systems that keep your practice running smoothly, manage the natural ups and downs of energy, and create more impact, income, and enjoyment in your work. These are the exact steps to help you grow your practice with ease, without relying on motivation alone. Tune in and get ready to unlock more consistency and success in your chiropractic practice. Thanks for all you do. Keep saving lives! AngusSee omnystudio.com/listener for privacy information.

In today's fast-paced world, growing a successful chiropractic practice requires more than just skill—it demands focus. In this episode, we dive deep into how sharpening your focus can help you grow your practice with less stress and more ease. From crafting a clear message to mastering patient retention and optimizing your systems, this episode will guide you through the essential areas to focus on for sustainable practice growth. You'll also learn how to avoid distractions with an actionable six-week planning cycle that boosts productivity without the burnout. If you're feeling overwhelmed by all the noise, this episode will help you get laser-focused on what really matters. Thanks for all you do. Keep saving lives! AngusSee omnystudio.com/listener for privacy information.

In this episode, I sit down with systemisation expert David Jenyns to talk about how you can streamline your practice and reclaim your time. We'll cover where to start when building systems, how to know when your system is good enough, and the AI tools that can make everything run smoother. David also shares tips on creating a culture where your team actually uses the systems you put in place—and if you feel like you're too busy to even think about systems, he's got the exact steps to get you started. Thanks for all you do. Keep saving lives! Angus Links: Plus, stick around until the end to find out how you can grab a free copy of David's book! Youtube: systemHUB Instagram: systemhub Facebook: www.facebook.com/davidjenyns Bio: David Jenyns is a serial entrepreneur, systems devotee, and founder of SYSTEMology, a company dedicated to helping business owners worldwide scale and streamline their operations. With over 20 years of experience in franchising, digital marketing, and business strategy, Jenyns has established himself as a trusted leader in the industry. After successfully systemising his own digital agency in 2016, Jenyns turned his attention to helping others achieve the same level of success. He founded SYSTEMology, a proven seven-step process for managing clients and implementing systems in their businesses. Today, his mission is to empower business owners to work on their businesses, not in them. Through his workshops, keynote addresses, and podcast, Business Processes Simplified, Jenyns has helped thousands of business owners achieve exponential growth and success. He is a passionate advocate for leveraging systems to simplify and streamline business operations, and his commitment to excellence has earned him the trust and admiration of his clients and peers alike.See omnystudio.com/listener for privacy information.

If you're looking to grow your chiropractic practice, this episode covers 10 additional ways to get your name out there. From collaborating with local businesses to running online challenges, these strategies are designed to boost your visibility and build stronger connections in your community. Thanks for all you do. Keep saving lives! AngusSee omnystudio.com/listener for privacy information.

Is your practice feeling a bit chaotic or disconnected? In this episode, we dive into how you can turn that around with well-structured, effective staff meetings. I'll walk you through the common pitfalls that often derail meetings and share simple strategies to keep your team aligned and your practice growing. By the end of this episode, you'll know how to: Create a meeting structure that keeps everyone on track. Avoid the mistakes that lead to unproductive or frequent meetings. •Foster a culture of accountability and follow-through. •Engage your entire team, not just the loudest voices. Tune in and discover how the right approach to staff meetings can elevate your practice, improve patient care, and boost your team's energy and enthusiasm. Let's get started! Thanks for all you do. Keep saving lives! AngusSee omnystudio.com/listener for privacy information.

Feeling like you're not good enough? In this episode, we're tackling imposter syndrome head-on. Join me as I share practical strategies to help you push past self-doubt and build the confidence you need to thrive in your chiropractic practice. Don't let imposter syndrome stand between you and the business—and life—you've been dreaming of. Listen now. Thanks for all you do. Keep saving lives! AngusSee omnystudio.com/listener for privacy information.

In this episode, we dive into a crucial element of successful marketing—proof. Whether it's testimonials, Google reviews, or patient success stories, showing proof that your chiropractic care works can make all the difference in building trust and attracting new patients. We explore why proof is so essential in today's skeptical world and how to effectively incorporate it into your communication. You'll discover practical strategies for gathering and sharing proof, even if you're navigating strict regulations like those in Australia and New Zealand. Plus, we'll discuss what happens when you miss this critical component—and how to avoid those pitfalls. By the end of this episode, you'll have clear, actionable steps to boost your credibility and grow your practice. If you're ready to see more patients coming through your doors, this is the episode for you. Thanks for all you do. Keep saving lives! AngusSee omnystudio.com/listener for privacy information.

In this episode, we're cutting through the noise and getting back to basics—the fundamental strategies that every chiropractor needs to master to grow a thriving practice. If you're feeling overwhelmed by all the shiny new marketing tactics out there, it's time to refocus on what truly works. Join us as we explore the core principles of effective marketing, how to build trust within your community, and why consistency and authenticity are your most powerful tools. This isn't about quick fixes; it's about creating a solid foundation for lasting success. Thanks for all you do. Keep saving lives! AngusSee omnystudio.com/listener for privacy information.

In this episode of the Marketing Your Practice Podcast, we dive into the essential strategies that will help you stand out in today's competitive chiropractic market. I'll be sharing practical insights on how to position your practice as a leader in your community by focusing on three core elements: quality, price, and convenience. You'll learn why trying to excel in all areas can actually hold you back and how doubling down on one can maximise your impact and growth. Whether you want to be known for your outstanding service, unbeatable prices, or sheer convenience, this episode will guide you in making the right choice for your practice. Tune in to discover the secrets to becoming more valuable to your patients and community, and start seeing the growth you've been working towards. Thanks for all you do. Keep saving lives! AngusSee omnystudio.com/listener for privacy information.

What's the number one factor that determines whether a chiropractor will have success in practice? I get asked this question all the time and my answer is simple…CERTAINTY! A rock solid certainty in what you do and the value that it delivers to your patients and the wider community will make up for just about every other short coming in practice. For many chiropractors though, the journey towards developing certainty is akin to Frodo's journey in Lord Of The Rings… it's full of dragons, failure and unclimbable mountains. The good news is, it doesn't have to be that way. Martin Harvey is back on the podcast this week and he shares a brilliant framework that helps chiropractors navigate through this journey in a predictable manner. Following Martin's process will improve your certainty in chiropractic! Enjoy the show. Thanks for all you do. Keep saving lives Angus Links: Website: https://www.alignchiropractic.com.au Bio: Dr Martin Harvey has a special interest in helping people with headaches and other stress related issues as well as taking care of children and babies. Martin graduated from Macquarie University in 1992. On graduating he received the “Macquarie University Chiropractic Student of the Year” and “Sydney College of Chiropractic Student of the Year” awards. He has been in practice since 1991 and in the South Melbourne/Albert Park area since 1992. Martin is the immediate Past President of the Australian Spinal Research Foundation, is a current Board member of the Australian Spinal Research Foundation and is a past Board member of the Chiropractors Association of Australia (Victorian Branch) and Chiropractic Education Australia. He was awarded the Chiropractors Association of Australia (Vic) “Chiropractor of the Year” Award for 2012, Parker Seminars “2010 International Chiropractor of the Year”, and was honored as an inaugural Member of the Australasian College of Chiropractors.See omnystudio.com/listener for privacy information.

This week we're diving back into the archives and I'm sharing one of the most downloaded episodes of all time. If practice growth is what you're looking for in 2024 then grab a pen and paper because this episode is one you'll want to study. In today's episode I'm talking with Tony Ebel all about FAST GROWTH…yep, you'll learn the same 3 step process that Tony used to create a 7 figure business in less than 12 months. Let me be clear, this is not about working harder, being busier or grinding.  It is about good planning, being smart and strategic. Enjoy the show. Thanks for all you do. Keep saving lives AngusSee omnystudio.com/listener for privacy information.

In this episode we explore the diverse paths to success through the lens of tennis legends Rafael Nadal, Roger Federer, and Novak Djokovic. Discover how their unique approaches to the game can inspire and guide you in growing your chiropractic practice. We discuss why there's no single right way to achieve greatness and how you can apply this mindset to enhance your impact, income, and enjoyment in practice. Learn practical strategies and insights to help you find your unique path to success, without getting bogged down by one-size-fits-all solutions. Thanks for all you do. Keep saving lives! AngusSee omnystudio.com/listener for privacy information.

In this episode, we dive into practical, no-nonsense strategies to help you grow your patient visits by 50 each week before Christmas. Whether it's leveraging the power of Google reviews, mastering the art of video content, or building relationships  within your community, these tips are designed to bring real results. Join us for an actionable and insightful discussion that will set your practice up for a successful year-end. Thanks for all you do.  Keep saving lives! AngusSee omnystudio.com/listener for privacy information.

In this episode of the Marketing Your Practice Podcast, we explore the seven key pathways to grow your chiropractic practice. From creating a magnetic customer value proposition to implementing efficient systems for staff and patient experience, we cover actionable strategies to help you attract, convert, and retain patients. Tune in to learn how to score and improve your practice competencies, and build the practice of your dreams. Don't miss out on these essential tips to enhance your practice's impact, income, and enjoyment. Thanks for all you do. Keep saving lives! AngusSee omnystudio.com/listener for privacy information.