Build Your Remarkable Practice for Chiropractors

Most people think Day 2 is where the magic happens but what if the real win happens earlier?Join us in this discussion on conversion mastery by diving deep into the often-overlooked Day 1 visit. You'll hear why connection trumps scripting, how to uncover hidden objections early, and the subtle cues that set the tone for trust and long-term commitment. With practical tips and mindset shifts, this conversation unpacks how to build a Day 1 process that feels authentic and leads naturally to yes.Whether you're onboarding associates or refining your own approach, this episode gives you the clarity and tools to turn Day 1 into your most effective conversion strategy.Key Highlights01:04 – Lona shares RV mishaps and family time before jumping into the topic of conversion mastery.03:37 – Dr. Bobby explains that most people undervalue Day 1—but it's actually where Day 2 is “won.”05:33 – Lona emphasizes authentic connection over agenda. Day 1 must be about listening and learning who they are.07:56 – They explain how trust builds at the speed of connection—through eye contact, tone, body language, and curiosity.10:58 – Using AI to free up connection: Bobby shares how not taking notes lets him truly be present with patients.11:57 – Discovery means being curious. Tone and facial expressions matter when asking questions—don't gloss over symptoms.14:52 – If you're unsure who's going to convert by Day 2, you likely didn't do Day 1 well enough. Handle obstacles early.18:14 – Dr. Bobby shows how to draw out objections on Day 1 (like money, spouse input, or time) and resolve them upstream.20:04 – The exam is your communication bridge. A well-done, visual, simple exam can nearly convert someone on the spot.24:30 – Ninja tip: Use “priming” at the end of Day 1 to set expectations for care plans and minimize Day 2 objections.28:19 - Dr. Chris sits down with Dr. Aaron Morris from Success Partner, Syntropy, to explore how their work is helping chiropractors elevate their adjusting skills. Learn how Syntropy seminars are transforming both new grads and seasoned practitioners by building confidence, preventing burnout, and driving better patient outcomes. Dr. Aaron shares they support continuous skill development which isn't optional for chiropractors who want to serve at the highest level. Resources MentionedFor more information about Syntropy please visit: https://www.syntropychirotraining.com/To schedule a Strategy Session with Dr Lona: https://go.oncehub.com/DrLonaBuildPodcastTo schedule a Strategy Session with Dr Bobby: https://go.oncehub.com/DrBobbyBuildPodcastFollow Dr Bobby on Instagram: https://qr.me-qr.com/WOz1qy6E   Follow Dr Lona on Instagram: https://qr.me-qr.com/o2oFbovyLearn what it takes to be Remarkable!: https://theremarkablepractice.com/

You don't need a huge space to make a massive impact—but you do need vision, trust, and commitment.Dr. Kale Matovich shares how he ran a thriving, high-volume office out of just 900 square feet before tearing it down to build a custom 10,000 square foot building. From working between  two tiny houses in subzero Canadian winters to navigating overwhelming permit challenges, Kale's story is packed with lessons on grit, trust, and scaling from the inside out. If you're questioning whether you have what it takes to grow, this conversation will remind you that it's not about flash—it's about foundation.Key Highlights01:16 – Kale shares his 25-year journey and how his second practice space was a converted 900 sq ft law office.02:22 – He reveals they were serving 700 weekly visits in that small space, made possible by optimized systems and strong team flow.05:07 – After the building began to fall apart, they transitioned into two even smaller homes while building a new facility.07:14 – Permitting and redesign delays nearly stopped the project. Kale describes putting “too many chips on the table” to back out.09:49 – He and Lona unpack what it means to “burn the boats” and fully commit when there's no plan B.10:44 – Kale opens up about living with fear, trusting the process, and staying the course despite discomfort and uncertainty.11:25 – The end result: a 10,000 sq ft building, tenant income, and one of the best financial decisions of his life.12:15 – Advice for new docs: double down on base hits, train your team, and invest in the day-to-day basics.13:43 – Lona emphasizes that behind every big move is a foundation of discipline, heart, and quiet consistency.14:51 - Dr. Eric is joined by Success Partner, Jeff Van Kampen from Clinic Growth Accelerator (CGA), a company that helps chiropractic clinics attract and convert new patients with digital marketing. Jeff explains how CGA specializes in paid social media ads and lead qualification, sharing practical insights on tracking ROI and maximizing new patient appointments. They also discuss the future of digital marketing in chiropractic, including AI-driven nurture sequences and the importance of building trust online. Resources MentionedFor more information about Clinic Growth Accelerator please visit: https://growyourclinic.com/To schedule a Strategy Session with Dr Lona: https://go.oncehub.com/DrLonaBuildPodcastTo schedule a Strategy Session with Dr Bobby: https://go.oncehub.com/DrBobbyBuildPodcastFollow Dr Bobby on Instagram: https://qr.me-qr.com/WOz1qy6E   Follow Dr Lona on Instagram: https://qr.me-qr.com/o2oFbovyLearn what it takes to be Remarkable!: https://theremarkablepractice.com/

Most people chase a vision that was never truly theirs—and wonder why they feel out of alignment.This episode is an invitation to revisit your vision from a deeper place. Dr. Sabrina Gya shares her transformation from externally driven goals to a life of embodied purpose. Through surrender, spiritual connection, and daily rituals, she redefined true wealth and leadership. You'll hear what it really means to receive your vision, embody it, and allow your business to grow from that rooted authenticity.Key Highlights00:55 – Dr. Sabrina shares her story and belief that alignment with purpose is essential to avoid the “slow death” of disconnection.02:37 – She defines vision as rooted in frequency and being—not just planning—and says true success stems from authenticity.03:39 – Her early vision was ego-driven, focused on scale, but became more heart-centered over time through motherhood and faith.07:25 – Dr. Lona introduces the concept of surrender as a critical, ongoing part of connecting with a deeper vision.08:56 – Sabrina reflects on her former shyness and how she had to die to ego to become a bolder leader.11:28 – Surrender includes rejecting people-pleasing, grieving old versions of yourself, and choosing your identity daily.12:59 – The beauty of vision is that it continually evolves; it's never static, but grows as you do.13:58 – Sabrina explains that slowing down, reflection, and listening are essential parts of embodying your vision.17:40 – She shares the idea of “revisioning” your vision when it no longer aligns—and rituals that keep it alive and fresh.18:07 – The danger of adopting someone else's vision is highlighted as a deep internal misalignment that can derail your growth. Resources MentionedTo schedule a Strategy Session with Dr Lona: https://go.oncehub.com/DrLonaBuildPodcastTo schedule a Strategy Session with Dr Bobby: https://go.oncehub.com/DrBobbyBuildPodcastFollow Dr Bobby on Instagram: https://qr.me-qr.com/WOz1qy6E   Follow Dr Lona on Instagram: https://qr.me-qr.com/o2oFbovyLearn what it takes to be Remarkable!: https://theremarkablepractice.com/

Your best new clients might already be sitting in front of you. Are you asking the right questions to bring them in?Dr. Lona sits down with Dr. Chris Grier, a seasoned TRP coach and experienced practitioner, to explore how internal marketing can quietly become your most powerful growth tool. Instead of hoping for word-of-mouth, they walk through how to build processes that consistently turn trust into new business. From first calls to new patient visits, every step can become an opportunity to plant seeds that later grow into referrals. If you're looking to scale without shouting louder online, this is a refreshingly practical approach.Key Highlights02:05 - Learn how to shift from passive referrals to a reliable system that grows your business from within.03:16 - Understand the three types of internal referrals and when to use each to maximize results.05:10 - Discover how early conversations can be designed to plant referral seeds right from the first call.06:32 - Understand the difference between hunting and farming when it comes to marketing. 08:09 - Learn the best timing to ask for referrals and why early enthusiasm is your biggest advantage.09:00 - Get practical ideas for turning early care experiences into natural, low-pressure referral moments.09:29 - Understand how to build a referral culture that includes your whole team, not just one provider.12:27 - See how internal education can spark action when clients realize someone they love needs help.15:20 - Learn how to help clients connect the dots between their concerns and the solutions you offer.17:50 - Discover why consistency matters and how repeated asks can eventually lead to life-changing results.20:23 - Dr. Sebastian welcomes Success Partner, Dr. Tabor Smith of Spinal Hygiene to explore how spinal hygiene boosts patient engagement and long-term retention in chiropractic care. Dr. Tabor shares his journey in transforming patient education, leading to the spinal hygiene movement. Learn key strategies like the Better Results Faster workshop and the 21-day Spinal Hygiene Challenge to improve patient commitment and outcomes. Resources MentionedRegister Now for the TRP Conversion & Retention Immersion - June 27 & 28, 2025 in Sydney, AUS - https://theremarkablepractice.com/upcoming-events/   For more information about Spinal Hygiene please visit: https://www.spinalhygieneproducts.comTo schedule a Strategy Session with Dr Lona: https://go.oncehub.com/DrLonaBuildPodcastTo schedule a Strategy Session with Dr Bobby: https://go.oncehub.com/DrBobbyBuildPodcastFollow Dr Bobby on Instagram: https://qr.me-qr.com/WOz1qy6E   Follow Dr Lona on Instagram: https://qr.me-qr.com/o2oFbovyLearn what it takes to be Remarkable!: https://theremarkablepractice.com/

Dr. Kevin Day joins Dr. Lona to break down one of the most overlooked but impactful systems in any office: the Day 3 conversation. As a leader known for his clarity, structure, and passion for patient experience, Dr. Kevin explains how Day 3 sets the tone for long-term retention, team harmony, and sustainable scaling. Together they discuss why Day 3 is more than a check-in—it's a powerful opportunity to align expectations, eliminate miscommunication, and shape lasting behavior. Key Highlights01:35 – The Day 3 concept is introduced as the foundation for expectations and agreements that benefit the patient, the provider, and the community.03:45 – Learn why most miscommunications and patient confusion stem from not setting clear behavioral guidelines early in care.05:43 – Discover how early patient training reduces long-term friction, especially as your volume grows and you want your time back.07:51 – Understand how proper boundaries prevent burnout and help scale the schedule without losing personal connection or results.11:18 – A step-by-step look at how to structure a Day 3 conversation including flow, behavior expectations, and the role of written documentation.13:21 – Learn how to separate clinical time from consults and why creating boundaries around appointments boosts patient satisfaction.14:18 – Tips for turning Day 3 into a referral opportunity through value alignment, vision sharing, and the right timing.15:05 – Why repetition is essential to create patient mastery and how to reinforce expectations through staff training and patient copies.16:26 – A reminder to stay accountable to the structure you create or risk undermining your authority and consistency.18:05 – Ideas to personalize your own Day 3 by identifying team stressors and patient behavior patterns that can be corrected early.21:43 - Dr. Malcom is joined by Success partner, Dr. David Fletcher, from CLA Wealth. Discover how CLA's advanced scanning technology helps chiropractic practices attract new patients, boost conversions, and improve retention. By making nervous system health visible and measurable, CLA gives practices powerful tools to communicate progress, set goals, and build long-term patient relationships. Resources MentionedRegister Now for the TRP Conversion & Retention Immersion - June 27 & 28, 2025 in Sydney, AUS - https://theremarkablepractice.com/upcoming-events/  For more information about CLA Wealth please visit: https://insightcla.com/To schedule a Strategy Session with Dr Lona: https://go.oncehub.com/DrLonaBuildPodcastTo schedule a Strategy Session with Dr Bobby: https://go.oncehub.com/DrBobbyBuildPodcastFollow Dr Bobby on Instagram: https://qr.me-qr.com/WOz1qy6E   Follow Dr Lona on Instagram: https://qr.me-qr.com/o2oFbovyLearn what it takes to be Remarkable!: https://theremarkablepractice.com/

Saying yes to everything can feel like progress, but it often leads to burnout, distraction, and misalignment. Join Dr. Lona and Dr. Bobby as they explore how to develop the clarity and confidence to say no without guilt. With practical filters and personal stories, it offers a framework for evaluating opportunities based on vision, values, and profitability. It's about learning to protect your time, energy, and momentum so you can scale with intention, not overwhelm.Key Highlights01:53 – Why sequencing decisions the right way can be the key to avoiding overwhelm and protecting long-term growth.04:12 – How one leadership decision reshaped hiring outcomes and revealed the power of alignment over urgency.07:35 – How to recognize whether an exciting idea is actually a distraction—and why filtering opportunities matters.08:31 – Discover a practical way to evaluate decisions using short-term vision and clearly defined values.11:18 – How a daily habit can sharpen your focus and help you make faster, more aligned choices.14:31 – See how clarity at the top creates energetic ripple effects that influence the entire team and business.15:19 – Why outside perspective and the right questions can re-anchor you when your vision gets cloudy.18:44 – Get introduced to a simple three-part framework that helps assess whether to pursue or pass on new opportunities.20:45 – How to apply this framework to real-life decisions like hiring, investing, or launching side projects.21:42 – Walk away with a mindset shift for protecting your most valuable resources—time, energy, and leadership capacity.22:14 - Dr. Pete Camiolo talks with Dr. Miles Bodzin and Holly Jensen of Success Partner, Cash Practice about overcoming practice struggles by building systems that boost patient enrollment, retention, and financial freedom. Learn how you too can shift from insurance dependency to long-term, values-driven success through simple, scalable solutions that empower both teams and patients. Resources MentionedRegister Now for the TRP Conversion & Retention Immersion - June 27 & 28, 2025 in Sydney, AUS - https://theremarkablepractice.com/upcoming-events/  For more information about Cash Practice please visit: https://www.cashpractice.com/To schedule a Strategy Session with Dr Lona: https://go.oncehub.com/DrLonaBuildPodcastTo schedule a Strategy Session with Dr Bobby: https://go.oncehub.com/DrBobbyBuildPodcastFollow Dr Bobby on Instagram: https://qr.me-qr.com/WOz1qy6E   Follow Dr Lona on Instagram: https://qr.me-qr.com/o2oFbovyLearn what it takes to be Remarkable!: https://theremarkablepractice.com/

Conviction isn't something you're born with. It's something you build through experience, intention, and alignment. Dr. Devin Vrana joins Dr. Lona to share what it really takes to lead with purpose, stay rooted in your why, and keep your energy lit even during hard seasons. From navigating grief and single motherhood to building successful clinics and leading with fire, Dr. Devin shares the habits and mindset that have helped her show up boldly. This episode is a reminder to stop playing small and start living and leading with courage, clarity, and conviction.Key Highlights01:06 – Dr. Lona introduces Dr. Devin and kicks off a conversation about developing conviction through challenge and personal experience.03:16 – Dr. Devin explains that her energy doesn't come from her—it's from staying connected to purpose, source, and legacy.05:44 – Anchoring yourself is critical—if you're unanchored, your team and practice will be too.08:19 – The importance of mentorship, humility, and surrounding yourself with people who light your fire and keep you rooted in your mission.10:17 – Learning to stay dipped in the philosophy—books, events, and intentional habits are what keep you connected.13:15 – Dr. Devin shares how her life's challenges—from single motherhood to raising twins and building two clinics—shaped her leadership.17:18 – Growth isn't supposed to be easy—challenges are what create the strength needed to lead at the next level.21:06 – The mindset shift: “It's not about you.” Get out of your own way and focus on serving others.23:32 – A rallying cry to stop playing it safe—live and lead with boldness, and go all in on your purpose for just 90 days.27:16  - Dr. Bobby is joined by Success Partner, Alan Poric from AP4 Wealth, a firm known for helping chiropractors take control of their finances. If you've ever put off dealing with insurance, superannuation, or retirement planning, this interview is a must-listen. Alan explains why getting your financial ducks in a row early is so important, and how AP4 Wealth creates solutions designed just for chiropractors. Discover practical tips on protecting your income, caring for your family, and building a secure financial future. Resources MentionedRegister Now for the TRP Conversion & Retention Immersion - June 27 & 28, 2025 in Sydney, AUS - https://theremarkablepractice.com/upcoming-events/  For more information about AP4 Wealth please visit: https://www.ap4wealth.com.au/To schedule a Strategy Session with Dr Lona: https://go.oncehub.com/DrLonaBuildPodcastTo schedule a Strategy Session with Dr Bobby: https://go.oncehub.com/DrBobbyBuildPodcastFollow Dr Bobby on Instagram: https://qr.me-qr.com/WOz1qy6E   Follow Dr Lona on Instagram: https://qr.me-qr.com/o2oFbovyLearn what it takes to be Remarkable!: https://theremarkablepractice.com/

Most associate relationships don't fail because of bad intentions, they fail because of bad structure. Dive deep into how to set up a successful associate model, including the three major areas that make or break the relationship: culture, marketing, and leadership. Whether you're preparing to hire your first associate or trying to fix what's not working, this conversation walks through the systems, mindset, and accountability required to scale with people, not problems.Key Highlights01:09 – Dr. Bobby introduces the episode's focus: why 67% of associateships fail and why getting the right systems in place matters.03:11 – They break down the “win-win-win” potential when associate relationships are structured properly—for patients, owners, and associates.05:18 – Dr. Lona shares her early experience hiring associates and how scaling required shifting from solo control to team structure.06:39 – You must build a culture where chiropractic is the hero—not the individual doctor—so others can succeed in your space.10:13 – Dr. Bobby explains how to edify associates with confidence and trust to patients by modeling leadership and belief.13:25 – Rule #1: get your internal culture ready before hiring—or you'll struggle with trust, ego, and onboarding.15:26 – Rule #2: every associate increases capacity—so your marketing plan must grow too. Referrals alone aren't enough.19:56 – A clear marketing calendar is essential before any associate starts. More capacity must be met with more leads.21:08 – Rule #3: CEOs must buy back time and reinvest it into vision, training, and high-impact leadership activities.25:35 – Final reflections on building scalable systems, investing in mentorship, and keeping business simple but powerful.27:15 - Dr. Pete is joined by Success Partner Dr. Dan Ruitenbeek of Shockwave Centers of America to explore how shockwave therapy is transforming chiropractic care. They discuss how this non-invasive technology helps chiropractors treat chronic pain, improve outcomes for conditions like plantar fasciitis, and grow their practices with real ROI in just 90 days—all while staying aligned with core chiropractic values and delivering greater value to patients and communities.Resources MentionedRegister Now for the TRP Conversion & Retention Immersion- June 6 & 7, 2025 in Orlando, Florida or June 27 & 28, 2025 in Sydney, AUS  - https://theremarkablepractice.com/upcoming-events/  For more information about Shockwave please visit: www.shockwavecenters.com  To schedule a Strategy Session with Dr Lona: https://go.oncehub.com/DrLonaBuildPodcastTo schedule a Strategy Session with Dr Bobby: https://go.oncehub.com/DrBobbyBuildPodcastFollow Dr Bobby on Instagram: https://qr.me-qr.com/WOz1qy6E   Follow Dr Lona on Instagram: https://qr.me-qr.com/o2oFbovyLearn what it takes to be Remarkable!: https://theremarkablepractice.com/

It's not the big things that kill your growth—it's the simple things you stop paying attention to.Join Dr. Lona and Dr. Bobby as they reveal the three biggest killers of growth in a scaling business: lack of consistent training, poor stats tracking, and under-investing in marketing. They break down why mastering these basics is the secret to unlocking sustainable growth and leadership freedom. Whether you're building or scaling, this conversation shows you exactly where to double down if you want to grow faster, serve bigger, and lead better.Key Highlights00:55 – Light-hearted intro about Easter vacations and setting up the idea for the episode: Top 3 killers of practice growth.03:44 – Introduction of the topic: choosing the three most critical areas that consistently limit growth in both building and scaling practices.04:56 – Killer #1: Lack of consistent weekly team training and role-playing, no matter the size of your team.06:08 – Why training is essential: training taps into the nervous system, and repetition creates mastery for you and your team.09:07 – How world-class performers (like pro athletes) treat training—and why your team must approach it the same way.13:26 – Killer #2: Not keeping proper, thorough, and accurate statistics—or not reviewing them consistently to drive action.15:04 – How stats should guide your action steps, not your emotions, and how to find key gaps for quick improvements.19:32 – Killer #3: Not investing enough in external marketing—even if you're great at generating internal referrals.21:38 – Why major brands never rely solely on word-of-mouth and why you need a real marketing budget to create sustainable momentum.24:26 – Practical steps: how to calculate your marketing budget based on your future revenue goals, not your current comfort zone.28:58 - Dr. Kale interviews Success Partner Dr. Steve Tullius, founder of Waitlist Workshops, about how his team helps chiropractors attract highly qualified leads through targeted workshops. From startup clinics to high-volume practices, the system is built to scale—filling rooms, converting attendees, and creating consistent demand for neurologically focused chiropractic care. Dr. Steve also shares the deeper mission behind his work: restoring the profession's purpose by reaching those who need it most.Resources MentionedRegister Now for the TRP Conversion & Retention Immersion- June 6 & 7, 2025 in Orlando, Florida or June 27 & 28, 2025 in Sydney, AUS  - https://theremarkablepractice.com/upcoming-events/  For more information about Waitlist Workshops please visit: https://waitlistworkshops.comTo schedule a Strategy Session with Dr Lona: https://go.oncehub.com/DrLonaBuildPodcastTo schedule a Strategy Session with Dr Bobby: https://go.oncehub.com/DrBobbyBuildPodcastFollow Dr Bobby on Instagram: https://qr.me-qr.com/WOz1qy6E   Follow Dr Lona on Instagram: https://qr.me-qr.com/o2oFbovyLearn what it takes to be Remarkable!: https://theremarkablepractice.com/

If you want more new patients, start talking—literally. Dr. Lona is joined by Dr. Sebastian Bonnin who shares his proven strategy for delivering high-converting external talks and patient dinners. With insights on mindset, preparation, team involvement, and closing techniques, you'll learn exactly how to take your message beyond your four walls and into your community. Whether you're nervous about public speaking or need a system to scale, this episode will help you break through limiting beliefs, show up with purpose, and turn conversations into conversions.Key Highlights01:20 – Introduction to Dr. Sebastian and the purpose of this episode: learning to lead effective external talks and overcome fear around speaking.03:26 – What external marketing really means: taking your mission into the community to create visibility and build trust.04:28 – Why personality type doesn't determine success—preparation and belief in your message are what matter.06:33 – Mindset shift: It's not about you. When your “why” is strong, it pulls you beyond fear and into action.08:53 – Dr. Sebastian shares how he prepares emotionally and mentally before every talk, even when he'd rather be doing something else.11:40 – “Emotional fitness” is the key to showing up, even when turnout is low or circumstances don't go as planned.13:58 – The importance of preparation and why lack of self-value leads to poor conversion during external events.17:39 – CEOs must delegate their life's mission to a capable team—and build a marketing machine to feed it.18:17 – Step-by-step breakdown of how to plan and execute an ideal patient dinner in 2 weeks or less.24:21 – The three-part talk structure: thank the patient, share your purpose, and make the ask—with a clear, confident close.31:05 - Dr. Pete is joined by Success Partner, Joe Hagan from Wealth Colony to unpack the future of financial innovation through blockchain. Discover  transformative strategies that can revolutionize customer engagement and loyalty with innovative rewards programs that boost patient retention. Tune in as we explore the intersection of technology, finance, and healthcare.Resources MentionedRegister Now for the TRP Conversion & Retention Immersion- June 6 & 7, 2025 in Orlando, Florida or June 27 & 28, 2025 in Sydney, AUS  - https://theremarkablepractice.com/upcoming-events/   For more information about Wealth Colony please visit: www.wealthcolony.comTo schedule a Strategy Session with Dr Lona: https://go.oncehub.com/DrLonaBuildPodcastTo schedule a Strategy Session with Dr Bobby: https://go.oncehub.com/DrBobbyBuildPodcastFollow Dr Bobby on Instagram: https://qr.me-qr.com/WOz1qy6E   Follow Dr Lona on Instagram: https://qr.me-qr.com/o2oFbovyLearn what it takes to be Remarkable!: https://theremarkablepractice.com/

As your business grows, it's easy to get caught up in logistics and forget the heart behind your mission. Dr. Rachel Hovey joins Dr. Lona  to talk about how to preserve your core values and create a patient and team-centered environment, even as your systems scale. They share real-world challenges and reflections on leadership, alignment, and energy—especially when juggling multiple doctors, large teams, and complex operations. This conversation is a reminder to reconnect to your “why,” trust your intuition, and keep your practice both purposeful and fun.Key Highlights01:08 – Introduction to the episode's focus: growing without losing your heart, mission, or the energy that made your business great.03:45 – As practices grow, your values and brand identity become even more important for guiding decisions and team alignment.06:06 – Real-life example of using core values to resolve internal team misalignment and simplify decision-making.07:43 – Leadership means stewarding the vision and reminding your team what really matters beyond the day-to-day details.08:46 – Challenges and “tests” that come with growth, and how they invite you to recommit to your mission.10:42 – Dr. Rachel shares her journey from being logic-first to fully embracing the power of energy, intention, and mission.11:29 – How burnout often comes from disconnecting from your purpose—and how to reconnect through values and vision.15:33 – Strategies for making care feel personal in high-volume practices—photos, huddles, team alignment, and trust.19:12 – Importance of regular team check-ins, simple communication, and holding people accountable with clarity.21:13 – Final reflections on making business fun again, creating space for intuitive leadership, and staying inspired.25:38 - Dr. Pete is joined by Success Partner, Drew Grinnell, of Cutting Edge Laser Technologies. They dive into how advanced laser therapy is transforming chiropractic care—delivering drug-free pain relief, boosting patient outcomes, and creating new self-pay revenue streams. With over a decade of experience, Drew breaks down how to integrate these tools into your practice and how robotics can enhance efficiency, consistency, and overall results. Resources MentionedRegister Now for the TRP Conversion & Retention Immersion - June 6 & 7, 2025 in Orlando, Florida or June 27 & 28, 2025 in Sydney, AUS  - https://theremarkablepractice.com/upcoming-events/  For more information about Cutting Edge Laser please visit: https://celasers.com/To schedule a Strategy Session with Dr Lona: https://go.oncehub.com/DrLonaBuildPodcastTo schedule a Strategy Session with Dr Bobby: https://go.oncehub.com/DrBobbyBuildPodcastFollow Dr Bobby on Instagram: https://qr.me-qr.com/WOz1qy6E   Follow Dr Lona on Instagram: https://qr.me-qr.com/o2oFbovyLearn what it takes to be Remarkable!: https://theremarkablepractice.com/

Time is your most valuable asset and if you want to scale, you must learn how to protect and multiply it. Dr. Bobby and Dr. Lona walk through how to systematize your business at every stage—from associate to clinic owner to CEO. They discuss leveraging your team, outsourcing strategically, and identifying your highest ROI activities. You'll learn how to overcome the belief that you have to grind harder to grow and instead start building systems and teams that free up your time and energy for what matters most.Key Highlights01:02 – The power of treating your time as your most valuable asset—more precious than $10 million.03:22 – Understanding Pareto's Principle: why 20% of your actions generate 80% of your results, and how to apply this mindset.05:49 – How to systematize your role as an associate—freeing up time to focus on patient care and mastering communication.08:28 – Building leverage as an associate: let the team handle everything that isn't adjusting or learning.11:40 – As a new clinic owner, hiring help early can feel risky—but it's the fastest path to growth and efficiency.13:58 – Knowing your “sweet spot”: what you love, what you're great at, and what makes you money—delegate the rest.16:10 – Leveraging modern tools and tech to outsource tasks and reclaim time—“leverage has never been easier.”17:05 – Why you only need three key priorities per day and how over-planning leads to burnout, not productivity.19:10 – Breaking free from limiting beliefs like “I need to grind a bit more before I can afford help.”21:41 – Adopting the “Who, not how” mindset—identify people who already have the solutions and stop trying to do it all yourself.24:52 - Dr. Eric DiMartino welcomes Dr. Naota Hashimoto to discuss Success Partner, TrackStat, a game-changer in practice management. Dr. Naota shares his journey from managing a disconnected practice to revolutionizing operations with automation and real-time data. They explore how integration boosts efficiency, profitability, and resource management. A must-listen for healthcare professionals seeking smarter systems and growth strategies. Resources MentionedRegister Now for the TRP Conversion & Retention Immersion - June 6 & 7, 2025 in Orlando, Florida or June 27 & 28, 2025 in Sydney, AUS  - https://theremarkablepractice.com/upcoming-events/  Want a free trial of Trackstat? Visit https://www.trackstat.org or you can email support@trackstat.org with any questions.To schedule a Strategy Session with Dr Lona: https://go.oncehub.com/DrLonaBuildPodcastTo schedule a Strategy Session with Dr Bobby: https://go.oncehub.com/DrBobbyBuildPodcastFollow Dr Bobby on Instagram: https://qr.me-qr.com/WOz1qy6E   Follow Dr Lona on Instagram: https://qr.me-qr.com/o2oFbovyLearn what it takes to be Remarkable!: https://theremarkablepractice.com/

Running great board meetings isn't just about holding the meeting—it's about preparation, structure, and inspiring your team. This episode breaks down the “how” behind impactful board meetings, including the four core sections: vision, goals, marketing, and project planning. Dr. Bobby Ilijasevic and Dr. Lona Cook show how to engage your team at every level through clear leadership, personal accountability, and strategic vision casting. You'll learn how to structure your board meetings for clarity, buy-in, and action—and how to create lasting momentum for your next 13 weeks.Key Highlights00:59 – Kicking off Part 2 of the board meeting series: this time focused on the how-to structure and run impactful meetings.02:02 – Dr. Lona shares her prep strategy, including a Google Form with check-in questions to collect team insights in advance.03:25 – Dr. Bobby explains their Canva-based board meeting slideshow and how team members take ownership of different sections.05:16 – Why sharing the leadership load builds team buy-in and prepares your team to lead more effectively in the future.06:37 – How to structure the year: two “major” board meetings (annual/semi-annual) and two shorter, tactical “minor” ones.08:37 – Running board meetings across multiple offices: balancing enterprise-wide goals with individual location needs.10:16 – Breaking down the board meeting into four core parts: vision, goals/stats, marketing, and project planning.14:55 – Dr. Bobby explains the concept of sequencing—choosing the right order of projects for maximum momentum and clarity.18:28 – Dr. Lona adds how she uses the accountability grid to help team members identify wins, gaps, and project alignment.25:36 – Final takeaways: Don't gloss over vision and always come prepared. Preparation = buy-in and better execution.27:25 - Dr. Sebastian welcomes Success Partner, Dr. Tabor Smith of Spinal Hygiene to explore how spinal hygiene boosts patient engagement and long-term retention in chiropractic care. Dr. Tabor shares his journey in transforming patient education, leading to the spinal hygiene movement. Learn key strategies like the Better Results Faster workshop and the 21-day Spinal Hygiene Challenge to improve patient commitment and outcomes. Resources MentionedFor more information about Spinal Hygiene please visit: https://www.spinalhygieneproducts.com/To schedule a Strategy Session with Dr Lona: https://go.oncehub.com/DrLonaBuildPodcastTo schedule a Strategy Session with Dr Bobby: https://go.oncehub.com/DrBobbyBuildPodcastFollow Dr Bobby on Instagram: https://qr.me-qr.com/WOz1qy6E   Follow Dr Lona on Instagram: https://qr.me-qr.com/o2oFbovyLearn what it takes to be Remarkable!: https://theremarkablepractice.com/

If you're feeling stuck in the grind of daily operations, it might be time for a reset. This episode is all about the “why” behind quarterly board meetings—how they act as a reset button to re-align your team, recenter your vision, and reignite momentum. Dr. Lona and Dr. Bobby  share how these meetings evolved from casual vision chats to a strategic system that powers growth, focus, and leadership. You'll learn how intentional time away, vision casting, and revisiting personal goals are key to building a culture of accountability and sustainable success.Key Highlights01:01 – Reflecting on Q1 performance and how better visibility and systems helped the team stay on track.03:03 – The evolution from weekly/monthly rhythms to powerful quarterly board meetings that drive alignment.04:49 – Why board meetings act as a reset button, reuniting and reenergizing the entire team toward a shared vision.06:37 – How early vision casting sessions on the beach evolved into full-fledged board meetings with intentional outcomes.08:04 – Lessons from early meetings: big-picture energy is great, but follow-through systems are essential for execution.09:36 – Board meetings as a leadership tool—creating clarity, focus, and accountability across all levels of the business.10:52 – Understanding team motivation by aligning business goals with individual visions and dreams.12:40 – Dr. Bobby's process of vision casting during onboarding—helping each team member connect to their personal "why."14:39 – How painting a vivid picture of a team member's goals increases long-term buy-in and loyalty.20:46 – The power of writing down goals and team objectives—how vision becomes action when it's clearly documented and shared.24:25 - Dr. Eric DiMartino welcomes Dr. Andrew White from Success Partner, Align & Co to discuss an innovative approach to corporate wellness. Inspired by personal experiences, Dr. White shares how his company integrates chiropractic care into businesses using tax advantages. Learn how chiropractors can secure corporate contracts and leverage tax incentives at no extra cost. With a vision for nationwide expansion, this model offers businesses an effective way to support employee health. Don't miss this game-changing insight into the future of chiropractic care. Resources MentionedFor more information about Align & Co please visit: https://www.alignco.life/To schedule a Strategy Session with Dr Lona: https://go.oncehub.com/DrLonaBuildPodcastTo schedule a Strategy Session with Dr Bobby: https://go.oncehub.com/DrBobbyBuildPodcastFollow Dr Bobby on Instagram: https://qr.me-qr.com/WOz1qy6E   Follow Dr Lona on Instagram: https://qr.me-qr.com/o2oFbovyLearn what it takes to be Remarkable!: https://theremarkablepractice.com/

Sustainable success isn't about going faster—it's about building a business that supports your life, not the other way around.Dr. Lona sits down with Dr. Devin Vrana to discuss the seasons of growth, the importance of pacing yourself, and knowing when to shift gears in business and life. Dr. Devin shares her journey from high-volume, fast-paced solo practice to creating a business model that allowed for balance, family, and long-term fulfillment. They discuss how to avoid burnout, the power of mentorship, and how to align your practice with your personal vision for success.Key Highlights01:07 – Introduction of Dr. Devin Vrana and how she became a new coach in TRP, bringing energy and leadership to the community.03:14 – The danger of running too fast in business, how high-speed growth can become unsustainable, and lessons from early practice years.04:40 – A personal story about returning to practice too soon after childbirth, and the physical, emotional, and professional toll it took.06:37 – A life-changing moment—how her son's serious injury forced her to rethink her business model and create a more sustainable structure.07:42 – Why one-doc, high-speed, high-volume models aren't always the best long-term approach, and how different practice models can create freedom and longevity.09:22 – The power of mentorship and evolving beyond initial coaching frameworks to create a practice that truly aligns with your vision.12:39 – Why anchoring yourself in purpose (rather than outside expectations) is key to long-term fulfillment and sustainable success.14:03 – How the business world is shifting, and why modern practices need resilience, adaptability, and systems that work beyond just the owner.16:46 – The biggest mistake entrepreneurs make: following other people's definitions of success instead of creating their own.21:16 - Dr. Eric DiMartino and Justin Maxwell from Success Partner, Big Life Financial discuss transforming high income into generational wealth. Uncover  how Big Life Financial supports chiropractors in optimizing their finances through strategic systems. They introduce the concept of ROE (return on emotion) alongside ROI, focusing on the peace of mind for business owners. Tune in to enhance your financial health and business success. Resources MentionedFor more information about Big Life Financial please visit: https://biglifefinancial.comTo schedule a Strategy Session with Dr Lona: https://go.oncehub.com/DrLonaBuildPodcastTo schedule a Strategy Session with Dr Bobby: https://go.oncehub.com/DrBobbyBuildPodcastFollow Dr Bobby on Instagram: https://qr.me-qr.com/WOz1qy6E   Follow Dr Lona on Instagram: https://qr.me-qr.com/o2oFbovyLearn what it takes to be Remarkable!: https://theremarkablepractice.com/

Growth happens when you build strong systems and invest in the right people. In this episode, Dr. Lona sits down with Dr. Danny Otis, clinic director and key leader in their practice, to discuss the power of training, delegation, and leadership development. They break down the impact of structured onboarding, systematized patient communication, and ongoing skill development in creating a high-performing team. Dr. Danny shares his journey from student to clinic director, the lessons he's learned about mentorship, philosophy, and continuous improvement, and why building great systems leads to more freedom and success.Key Highlights01:13 – Introduction to Dr. Danny Otis, his journey from student to clinic director, and his role in implementing systems for success.03:06 – How structured training programs helped Dr. Danny develop confidence in patient communication and leadership.05:56 – The impact of having a trusted team member to implement new systems while allowing the CEO to focus on big-picture strategy.07:24 – The importance of onboarding new associates and CAs with clear checklists and structured training to avoid blind spots.08:55 – Why constant learning and skill refinement are essential for long-term success, even after years in the profession.10:35 – The importance of detailed process breakdowns in patient communication, from greetings to transitions in the office.12:22 – The role of mentorship and continued training in staying sharp, growing professionally, and helping the next generation of doctors.14:04 – How philosophy and strong systems work together to create an efficient, mission-driven practice.16:57 – The responsibility of leadership—why great leaders invest in their teams, improve systems, and leave things better than they found them.19:03 - Dr. Pete talks with Success Partner, Mark Murdock from Aspen Laser about the benefits of photobiomodulation, or light therapy, for chiropractic practices. Mark explains the science behind light therapy and its impact on patient health, detailing their Aspen Laser and TheraLite Bed devices. With a practical ROI perspective, learn how you can integrate these technologies into your practice to enhance patient outcomes and boost revenue. Resources MentionedFor more information about Aspen Laser please visit: https://www.aspenlaser.com To schedule a Strategy Session with Dr Lona: https://go.oncehub.com/DrLonaBuildPodcastTo schedule a Strategy Session with Dr Bobby: https://go.oncehub.com/DrBobbyBuildPodcastFollow Dr Bobby on Instagram: https://qr.me-qr.com/WOz1qy6E   Follow Dr Lona on Instagram: https://qr.me-qr.com/o2oFbovyLearn what it takes to be Remarkable!: https://theremarkablepractice.com/

Scaling success isn't about doing more—it's about doing the right things in the right order. In this episode, Dr. Bobby and Dr. Lona break down the two-step rule for business growth: build a solid foundation first, then expand. They discuss the common mistakes entrepreneurs make by rushing into new ventures before mastering their current business and share how sequencing, focus, and skill acquisition determine long-term success. Learn why clarity of vision, investing in mentorship, and developing leadership skills are the real keys to sustainable growth.Key Highlights01:01 – Introduction to the episode's theme: understanding sequencing in business growth and why most entrepreneurs struggle to scale effectively.03:12 – Why limiting beliefs hold people back, and how mindset shifts can create momentum for expansion and long-term success.05:27 – The two-step rule for growth—first, master the foundation of your business, then expand strategically with a clear plan.07:42 – The power of intense focus—how spreading yourself too thin across projects leads to burnout and inconsistent results.09:51 – Learning to delegate and trust your team so you can remove yourself from daily tasks and step into true leadership.12:08 – The importance of skill acquisition before scaling—why success depends on learning from mentors and applying proven strategies.14:23 – Understanding sequencing in business growth—doing things in the right order avoids unnecessary setbacks and wasted effort.16:35 – How vision clarity drives success—if you can't articulate exactly what you want, you'll struggle to get there.18:49 – The most common revenue plateau issues—why some entrepreneurs get stuck at the same level and how to break through.22:20 - Dr. Malcolm is joined by Success Partner, Sam Ogutucu, founder of Medic Cloud, who shares how his company helps chiropractors streamline IT infrastructure and X-ray systems for efficient, scalable growth. Medic Cloud optimizes clinic launches, automates workflows, and integrates cost-effective X-ray solutions to maximize efficiency and ROI. Discover how their innovative tech solutions enhance operations, reduce costs, and support seamless practice growth. Resources MentionedFor more information about Medic Cloud please visit: https://mediccloud.com.au/To schedule a Strategy Session with Dr Lona: https://go.oncehub.com/DrLonaBuildPodcastTo schedule a Strategy Session with Dr Bobby: https://go.oncehub.com/DrBobbyBuildPodcastFollow Dr Bobby on Instagram: https://qr.me-qr.com/WOz1qy6E   Follow Dr Lona on Instagram: https://qr.me-qr.com/o2oFbovyLearn what it takes to be Remarkable!: https://theremarkablepractice.com/

Growth isn't just about strategy—it's about mindset, belief systems, and the ability to push past personal limitations. Dr. Sebastian Bonnin joins Dr. Lona Cook to discuss the hidden roadblocks that keep leaders stuck and how to break through mental barriers that limit success. They dive deep into limiting beliefs, leadership struggles, and the power of self-awareness, sharing real experiences of hitting plateaus, overcoming self-sabotage, and making radical mindset shifts. If you're ready to take ownership of your results, challenge your thinking, and unlock the next level in business and life, this conversation is for you.Key Highlights01:44 – Introduction of Dr. Sebastian Bonnin and his passion for mindset work, belief systems, and leadership development.04:19 – How limiting beliefs shape decisions and why identifying them is the first step toward breaking through plateaus.07:07 – The moment Dr. Bonnin realized his own self-sabotage, getting comfortable at 20K per month and struggling to scale beyond it.09:32 – The power of radical action—how major breakthroughs often require uncomfortable shifts and letting go of old habits.12:54 – Leadership and team alignment—how leaders unknowingly hold their teams back by not communicating vision clearly.16:36 – The story of a failed patient dinner event and how mindset shifts helped re-engage the team for a massive turnaround.20:52 – Learning to delegate and trust a team while ensuring they stay aligned with core values and purpose.24:45 – Breaking through stagnation by shifting focus from personal gain to serving a bigger mission.29:18 – The importance of feedback and vulnerability in leadership—how open conversations lead to real team growth.34:31 – The next steps for eliminating limiting beliefs, creating a growth-oriented mindset, and unlocking new levels of success. Resources MentionedTo schedule a Strategy Session with Dr Lona: https://go.oncehub.com/DrLonaBuildPodcastTo schedule a Strategy Session with Dr Bobby: https://go.oncehub.com/DrBobbyBuildPodcastFollow Dr Bobby on Instagram: https://qr.me-qr.com/WOz1qy6E   Follow Dr Lona on Instagram: https://qr.me-qr.com/o2oFbovyLearn what it takes to be Remarkable!: https://theremarkablepractice.com/

How do conviction, certainty, and leadership shape patient outcomes and long-term success? Dr. Pete Camiolo joins Dr. Lona to explore the power of belief in healthcare, how to build unshakable certainty in your recommendations, and why patients commit to care when they feel seen, heard, and led with confidence. Learn how to shift from fear-based healthcare to a hope-driven model, communicate your vision with clarity, and create a space where true healing happens.Key Highlights01:30 – Dr. Lona introduces Dr. Pete Camiolo, highlighting his passion for purpose-driven healthcare and his upcoming visit to Wisconsin.03:09 – Dr. Pete shares his personal story, including how his brother's negative experience in the medical system led him to discover a better way through chiropractic care.06:50 – The power of conviction—why having certainty in what you do directly impacts patient trust and results.07:59 – The importance of making patients feel like they belong the moment they walk in the door.08:55 – How doctors' certainty and leadership determine whether patients commit to care or leave unconvinced.12:30 – Breaking free from the fear-based approach in traditional healthcare and shifting towards hope-driven healing.17:45 – The role of mindset in patient outcomes, and how doctors can lead by example through their own health, energy, and belief systems.20:41 – Is the profession ready for massive growth? Dr. Pete questions whether chiropractors have the capacity to handle increased demand.24:30 – The vision for the future of healthcare, including the potential to repurpose hospitals and create true healing centers.29:07 – A powerful discussion on mental health and how adjustments and nervous system regulation can play a role in mental and emotional well-being. Resources MentionedTo schedule a Strategy Session with Dr Lona: https://go.oncehub.com/DrLonaBuildPodcastTo schedule a Strategy Session with Dr Bobby: https://go.oncehub.com/DrBobbyBuildPodcastFollow Dr Bobby on Instagram: https://qr.me-qr.com/WOz1qy6E   Follow Dr Lona on Instagram: https://qr.me-qr.com/o2oFbovyLearn what it takes to be Remarkable!: https://theremarkablepractice.com/

Your calendar determines your success. Dr. Bobby and Dr. Lona break down the power of auditing your time and ensuring your calendar aligns with your goals. They discuss the patterns and habits that hold people back, how to identify high-value vs. low-value activities, and the importance of protecting your energy for peak performance. From delegating tasks to optimizing work rhythms, this episode provides a step-by-step process for reclaiming time, increasing productivity, and creating a schedule that supports long-term growth. If you want to break through to the next level, this conversation will show you how to audit, prioritize, and execute with clarity.Key Highlights00:52 – The importance of protecting your energy and surrounding yourself with inspiring people to maintain high performance.03:18 – Why isolation is the enemy of growth, and how regular engagement with a strong network helps maintain momentum.04:05 – Introduction to the #1 productivity hack: ensuring your calendar reflects your goals to drive intentional action.07:01 – The reality of early business struggles—expecting instant success but facing setbacks, resistance, and rejection.09:03 – The role of rhythms and routines in determining long-term success and how to break the patterns that no longer serve you.12:39 – How energy audits help identify where time is wasted and which activities fuel or drain productivity.16:11 – The power of time blocking: Why condensing work into peak productivity windows leads to exponential growth.18:40 – The 80/20 rule for efficiency: How reducing unnecessary commitments creates more time for high-impact activities.22:36 – Using color-coded calendar audits (Green, Yellow, Red) to eliminate low-value tasks and delegate effectively.25:55 – Final takeaway: If your calendar doesn't reflect your goals, you won't hit them—audit, adjust, and execute with discipline. Resources MentionedTo schedule a Strategy Session with Dr Lona: https://go.oncehub.com/DrLonaBuildPodcastTo schedule a Strategy Session with Dr Bobby: https://go.oncehub.com/DrBobbyBuildPodcastFollow Dr Bobby on Instagram: https://qr.me-qr.com/WOz1qy6E   Follow Dr Lona on Instagram: https://qr.me-qr.com/o2oFbovyLearn what it takes to be Remarkable!: https://theremarkablepractice.com/

Contradictions in your mindset and actions can silently hold you back from growth. In this episode, Dr. Bobby and Dr. Lona unpack how misalignment between your goals, values, and behaviors can create frustration and limit success. They explore real-life examples of contradictions—like expecting patients to commit to care while procrastinating on your own decisions, or preaching health while neglecting personal well-being. Through self-reflection, alignment with core values, and decisive action, you can eliminate contradictions and accelerate your progress. If you're ready to remove the roadblocks standing in your way, this episode is for you.Key Highlights00:58 – Introduction to contradictions—how they show up in your goals, behaviors, and vision, and why they can silently stall your growth.03:31 – A deep dive into financial contradictions—wanting wealth but maintaining scarcity-based thoughts and actions.06:07 – How contradictions between personal buying behaviors and patient conversions impact the success of your recommendations.08:58 – The importance of practicing what you preach—living a lifestyle that aligns with the health principles you promote.12:32 – The contradiction of leadership—expecting commitment, preparation, and energy from your team while failing to embody those traits yourself.17:04 – Overcoming resistance to growth—why discomfort is a sign of progress and how to push through the urge to revert to old habits.19:54 – Adapting to new challenges—why high performers embrace bigger problems instead of avoiding them.22:36 – How limiting beliefs, often inherited from others, shape your expectations and hold you back from real expansion.25:20 – The power of dominant thoughts—how focusing on obstacles instead of opportunities can reinforce stagnation.28:18 – The final takeaway: identifying contradictions in your life, aligning with core values, and taking intentional action to move forward. Resources MentionedRegister Now for the TRP Remarkable Team Building Immersion - Feb 28 and Mar 1, 2025 in Brisbane, AUS - https://theremarkablepractice.com/upcoming-events/ To schedule a Strategy Session with Dr Lona: https://go.oncehub.com/DrLonaBuildPodcastTo schedule a Strategy Session with Dr Bobby: https://go.oncehub.com/DrBobbyBuildPodcastFollow Dr Bobby on Instagram: https://qr.me-qr.com/WOz1qy6E   Follow Dr Lona on Instagram: https://qr.me-qr.com/o2oFbovyLearn what it takes to be Remarkable! https://theremarkablepractice.com/

Great teams don't just happen—they're built with intention, leadership, and structure. Dr. Bobby and Dr. Lona break down the key principles of building world-class leaders inside your organization. They share hard-earned lessons on how to hire the right people, train them effectively, and create an inspiring vision that keeps them motivated. From defining core values to implementing structured training and leadership development, this conversation will help you scale your team, reduce stress, and create a high-performing, self-sustaining business.Key Highlights01:01 – Introduction to leadership development and why building strong team leaders is essential for growth and sustainability.03:32 – The importance of looking inward first—how leadership starts with self-reflection, congruency, and embodying the core values you want to see in your team.06:11 – Identifying core values and vision as the foundation for hiring, training, and retaining high-performing team members.09:18 – Hiring for alignment—why finding people who fit your vision and values is more important than just filling a position quickly.13:44 – The role of intuition and discernment in hiring—knowing when to wait for the right candidate rather than rushing into a decision.16:20 – Recognizing the phases of growth in an organization and strategically hiring for the specific problem you need to solve at each stage.19:49 – The power of clear communication—setting expectations and providing structured training for new hires to ensure long-term success.23:31 – Aligning individual team members' personal goals with the overall vision of the business to increase engagement and long-term retention.25:56 – The importance of taking your team to external training events and immersions to accelerate growth and deepen alignment.28:22 – The two-step formula for success: hire motivated people and work hard not to demotivate them through poor leadership, lack of structure, or unclear expectations. Resources MentionedRegister Now for the TRP Remarkable Team Building Immersion - Feb 28 and Mar 1, 2025 in Brisbane, AUS - https://theremarkablepractice.com/upcoming-events/ To schedule a Strategy Session with Dr Lona: https://go.oncehub.com/DrLonaBuildPodcastTo schedule a Strategy Session with Dr Bobby: https://go.oncehub.com/DrBobbyBuildPodcastLearn what it takes to be Remarkable!: https://theremarkablepractice.com/Learn more about the Build Your Remarkable Practice: https://theremarkablepractice.com/build-your-remarkable-practice-podcast/Learn more about the Remarkable CEO Podcast: https://theremarkablepractice.com/podcast/Learn what it takes to be Remarkable!: https://theremarkablepractice.com/

Success doesn't happen by accident—it's a process of learning, adapting, and surrounding yourself with the right people. In this episode, Dr. Bobby welcomes Dr. Timay Ozkose (Coach Oz) to share his journey from struggling as a new graduate to building a thriving, multi-seven-figure, team-driven business. They discuss the biggest lessons learned along the way, from finding strong mentorship to mastering communication and building certainty in all areas of life and business. If you're ready to take ownership of your growth and explode your success, this episode will show you how to accelerate your journey.Key Highlights01:01 – Introduction of Dr. Timlay Ozkose (Coach Oz) and how he built a multi-seven-figure, team-driven business straight out of school.03:39 – The struggles of the first six months in practice—starting from scratch, struggling with new patient attraction, and lacking marketing systems.07:04 – The reality of financial struggles early on, shifting from a mindset of service to survival, and the importance of personal accountability.12:35 – The turning point—finding the right mentorship and making a bold decision to relocate for a better opportunity and structured training.16:41 – Scaling from 250 to 500 visits per week before bringing in associates and building a high-performing team.22:07 – Lesson #1: Surround yourself with A-players—mentors, coaches, and a team that aligns with your vision and mission.29:52 – Lesson #2: Find your philosophical group—align with people who practice the way you want to and immerse yourself in learning.35:44 – Lesson #3: Develop certainty in all areas—philosophy, clinical skills, communication, and business acumen to create unstoppable momentum.42:04 – The importance of mastering communication—scripts, storytelling, and refining patient conversations to drive conversions and retention.44:33 – Bonus lesson: Mastering marketing to attract more new patients, build community awareness, and create consistent growth. Resources MentionedRegister Now for the TRP Remarkable Team Building Immersion - Feb 28 and Mar 1, 2025 in Brisbane, AUS - https://theremarkablepractice.com/upcoming-events/ To schedule a Strategy Session with Dr Lona: https://go.oncehub.com/DrLonaBuildPodcastTo schedule a Strategy Session with Dr Bobby: https://go.oncehub.com/DrBobbyBuildPodcastLearn what it takes to be Remarkable!: https://theremarkablepractice.com/Learn more about the Build Your Remarkable Practice: https://theremarkablepractice.com/build-your-remarkable-practice-podcast/Learn more about the Remarkable CEO Podcast: https://theremarkablepractice.com/podcast/Learn what it takes to be Remarkable!: https://theremarkablepractice.com/

Balancing it all doesn't mean doing it all. This episode dives into the unique challenges and opportunities women face as leaders in their profession. Dr. Lona and Dr. Rachel Hovey share how to master adaptability, delegate effectively, and build systems that create more time and energy for what matters most. They discuss leveraging teamwork, setting boundaries, and finding support networks to thrive both personally and professionally. For anyone ready to embrace growth with grace and lead with intention, this conversation offers practical insights and inspiration.Key Highlights01:11 – Introduction of Dr. Rachel Hovey and the discussion of women's unique experiences in balancing family life and professional growth.02:49 – The creation of a space for women in TRP, addressing the nuances of practice ownership while managing life stages like pregnancy and maternity leave.04:27 – The value of building capacity over time by learning to leverage teams and resources to handle increasing responsibilities effectively.05:09 – Insights on delegating tasks and trusting a well-trained team to maintain work-life balance while scaling operations.06:40 – Embracing adaptability and finding joy in everyday tools and systems that reduce stress, both at work and at home.09:15 – Practical examples of leveraging resources like cleaning services and time-saving tools to focus on priorities and maintain productivity.12:14 – The importance of setting routines and non-negotiable boundaries to prioritize personal well-being and energy.15:45 – Advice for overwhelmed professionals on building systems, hiring the right people, and seeking guidance from experienced mentors.17:46 – Reflections on learning through challenges, leaning on support networks, and evolving from solo practice to team-driven success.20:47 – The shift toward collaborative, team-focused practices and the benefits of building community and camaraderie among women in the profession. Resources MentionedRegister Now for the TRP Remarkable Team Building Immersion - Feb 28 and Mar 1, 2025 in Brisbane, AUS - https://theremarkablepractice.com/upcoming-events/ To schedule a Strategy Session with Dr Lona: https://go.oncehub.com/DrLonaBuildPodcastTo schedule a Strategy Session with Dr Bobby: https://go.oncehub.com/DrBobbyBuildPodcastLearn what it takes to be Remarkable!: https://theremarkablepractice.com/Learn more about the Build Your Remarkable Practice: https://theremarkablepractice.com/build-your-remarkable-practice-podcast/Learn more about the Remarkable CEO Podcast: https://theremarkablepractice.com/podcast/Learn what it takes to be Remarkable!: https://theremarkablepractice.com/

Planning your marketing calendar is the key to consistent growth and new patient success. Dr. Bobby and Dr. Lona share their experiences of moving from disorganized, reactive marketing to a strategic, structured approach that builds momentum throughout the year. They provide actionable steps for creating a 12-month marketing calendar, tracking results, and refining your process to align with your goals. Whether you're starting with minimal resources or scaling a large team, this episode offers valuable insights into mastering the art of marketing for sustained success.Key Highlights01:02 – The importance of planning your marketing calendar and moving from reactive to proactive strategies for new patient success.03:41 – Advice for those without a marketing calendar: track everything you do for 12 months to refine and build a repeatable system.04:51 – Dr. Bobby shares his story of documenting all marketing efforts and learning from failures to develop consistent strategies.07:12 – Acknowledging the transition from organic referrals to a balanced approach that includes external marketing methods.08:09 – The challenges of scaling a team and the need to create strategic campaigns that go beyond internal referrals.12:03 – Dr. Bobby shares his journey of mastering screenings, public speaking, and digital marketing as core marketing pillars.15:14 – Strategies for new doctors or those with limited budgets to focus on low-cost, high-impact marketing methods like screenings and talks.16:37 – Using additional income to buy back time and reinvest in expert marketing services and advanced systems.18:51 – The importance of nurturing leads from screenings and talks, including building systems for follow-ups and reactivation campaigns.20:21 – Offering resources like marketing calendar templates and CRM recommendations to help others replicate successful systems. Resources MentionedRegister Now for the TRP Remarkable Team Building Immersion - January 31 and Feb 1, 2025 in Tampa, FL and Feb 28 and Mar 1, 2025 in Brisbane, AUS - https://theremarkablepractice.com/upcoming-events/ To schedule a Strategy Session with Dr Lona: https://go.oncehub.com/DrLonaBuildPodcastTo schedule a Strategy Session with Dr Bobby: https://go.oncehub.com/DrBobbyBuildPodcastLearn what it takes to be Remarkable!: https://theremarkablepractice.com/Learn more about the Build Your Remarkable Practice: https://theremarkablepractice.com/build-your-remarkable-practice-podcast/Learn more about the Remarkable CEO Podcast: https://theremarkablepractice.com/podcast/Learn what it takes to be Remarkable!: https://theremarkablepractice.com/

Start 2025 with a focus on the mindset needed to achieve remarkable growth. Dr. Bobby and Dr. Lona share practical strategies for setting a clear vision, building belief, and using triggers to stay in a productive state. They dive into a three-step process for success, emphasizing the importance of anchoring positive energy, creating a compelling vision for the year ahead, and aligning actions with goals. Whether you're looking to level up personally or professionally, this conversation offers tools to inspire focus, energy, and intentionality for the new year.Key Highlights00:53 – Introduction to the New Year and the commitment to explosive growth in 2025, with a focus on mindset as the foundation for success.03:25 – The three-step process for mindset success is introduced: vision, belief, and time & triggers, with practical applications for daily practice.05:06 – The importance of choosing gratitude and energy in the face of challenges to cultivate consistency and resilience in the practice.07:08 – Explanation of the concept of "anchoring," a mental process to connect with positive energy and apply it to enhance daily performance.09:47 – Encouragement to focus on positive mental anchors and avoid anchoring to negative emotions, highlighting how it impacts outcomes.11:59 – The critical habit of writing down goals and reviewing them multiple times daily to solidify focus and translate ideas into action.14:07 – Developing a clear and detailed vision for success in 2025, including specific metrics for team capacity, retention, and growth.18:31 – Discussion on belief as the second step, emphasizing how belief drives actions and helps overcome doubt and negativity.23:21 – Highlighting the role of triggers in maintaining focus and energy throughout the day by linking everyday activities to goals and vision.28:44 – Recap of the three-step process—vision, belief, and time & triggers spent in alignment—and the importance of practicing these daily for sustained success. Resources MentionedRegister Now for the TRP Remarkable Team Building Immersion - January 31 and Feb 1, 2025 in Tampa, FL and Feb 28 and Mar 1, 2025 in Brisbane, AUS - https://theremarkablepractice.com/upcoming-events/ To schedule a Strategy Session with Dr Lona: https://go.oncehub.com/DrLonaBuildPodcastTo schedule a Strategy Session with Dr Bobby: https://go.oncehub.com/DrBobbyBuildPodcastLearn what it takes to be Remarkable!: https://theremarkablepractice.com/Learn more about the Build Your Remarkable Practice: https://theremarkablepractice.com/build-your-remarkable-practice-podcast/Learn more about the Remarkable CEO Podcast: https://theremarkablepractice.com/podcast/Learn what it takes to be Remarkable!: https://theremarkablepractice.com/

Mistakes can be costly, but they're also where the greatest lessons are found. Dr. Eric DiMartino shares his journey from solo practitioner to CEO of an associate-driven practice, offering invaluable insights on delegation, building strong systems, and creating a high-performing team. He breaks down common pitfalls chiropractors face during the build phase and provides actionable strategies for overcoming them, including defining roles, mastering patient conversions, and leveraging strengths for sustainable growth. This episode is a must-listen for any chiropractor ready to move beyond the owner-operator mindset and lead their practice to the next level.Key Highlights00:49 – Introduction to Dr. Eric DiMartino, highlighting his experience and focus on sharing costly mistakes chiropractors make during the build phase.03:09 – Discussion on the transition from owner-operator to building a practice that runs effectively without the doctor being the sole driver.05:15 – The importance of identifying personal strengths and weaknesses through tools like StrengthsFinder and delegating tasks outside your zone of genius.07:30 – How hiring team members with complementary strengths leads to a more balanced and productive practice.09:52 – Using tools like ProScan or DISC analysis to match team members to roles in their "zone of genius" for optimal results.14:13 – Steps for effective delegation, from identifying and assigning tasks to training, trusting, and verifying team performance.20:07 – How effective training empowers team members to solve problems independently, reducing dependence on the doctor.22:27 – Creating defined systems and manuals to ensure consistency, predictability, and a seamless patient experience.28:14 – The critical role of empathy during day one patient interactions and the importance of connecting to their story before offering care recommendations.30:34 – Why patients need to own their problem for effective care recommendations, shifting the focus from selling to solving. Resources MentionedRegister Now for the TRP Remarkable Team Building Immersion - January 31 and Feb 1, 2025 in Tampa, FL and Feb 28 and Mar 1, 2025 in Brisbane, AUS - https://theremarkablepractice.com/upcoming-events/ To schedule a Strategy Session with Dr Lona: https://go.oncehub.com/DrLonaBuildPodcastTo schedule a Strategy Session with Dr Bobby: https://go.oncehub.com/DrBobbyBuildPodcastLearn what it takes to be Remarkable!: https://theremarkablepractice.com/Learn more about the Build Your Remarkable Practice: https://theremarkablepractice.com/build-your-remarkable-practice-podcast/Learn more about the Remarkable CEO Podcast: https://theremarkablepractice.com/podcast/Learn what it takes to be Remarkable!: https://theremarkablepractice.com/

Deciding when and how to hire an associate can make or break the success of your practice, and Dr. Kevin Day brings his expertise to this crucial topic. This episode dives into the key factors chiropractors need to consider before expanding their team, from evaluating patient volume and practice capacity to financial readiness and team preparedness. Dr. Day shares actionable advice on setting a clear vision, managing expectations, and implementing airtight systems to ensure a seamless associate integration. With insights on training your team, creating strong meeting rhythms, and preparing patients for change, this conversation is a must for chiropractors ready to grow their practice sustainably and effectively.Key Highlights00:53 – Dr. Kevin Day introduces his journey from starting a practice without systems to implementing TRP strategies and transitioning to a team-driven model.03:02 – The advantages of hiring associates and the importance of understanding when the timing is right to bring one on.04:14 – Key metrics for determining readiness to hire an associate, emphasizing the 80% capacity threshold.06:20 – Importance of recognizing that an associate's capacity may differ from the owner's, requiring clear expectations and communication.08:25 – Breakdown of different associate types: entrepreneurs, business builders, and caregivers, and aligning them with the practice's vision.11:31 – Setting realistic expectations for the first associate, including financial planning and understanding their role in patient volume and practice growth.15:20 – Clarifying that an associate's success depends on attracting new patients rather than solely taking on existing patient overflow.17:32 – The need for a robust marketing and operational plan before onboarding an associate to ensure quicker profitability and practice alignment.22:06 – Training patients to trust multiple doctors through consistent communication, shared case management, and strategic introduction to associates.25:37 – Building airtight systems, meeting rhythms, and reporting metrics to ensure smooth team integration and maintain patient retention. Resources MentionedRegister Now for the TRP Remarkable Team Building Immersion - January 31 and Feb 1, 2025 in Tampa, FL and Feb 28 and Mar 1, 2025 in Brisbane, AUS - https://theremarkablepractice.com/upcoming-events/ To schedule a Strategy Session with Dr Lona: https://go.oncehub.com/DrLonaBuildPodcastTo schedule a Strategy Session with Dr Bobby: https://go.oncehub.com/DrBobbyBuildPodcastLearn what it takes to be Remarkable!: https://theremarkablepractice.com/Learn more about the Build Your Remarkable Practice: https://theremarkablepractice.com/build-your-remarkable-practice-podcast/Learn more about the Remarkable CEO Podcast: https://theremarkablepractice.com/podcast/Learn what it takes to be Remarkable!: https://theremarkablepractice.com/

Unlocking higher productivity in 2025 starts with making smarter decisions about your time, team, and leadership. Join us for practical strategies for chiropractors to supercharge their productivity and achieve sustainable growth. Discover how to effectively delegate tasks, scale your systems, and shift into a leadership mindset that maximizes both personal and professional impact. From hiring the right people and leveraging their skills to investing in your own growth through mentorship and coaching, you'll learn how to create more space for high-value activities. Whether you're just starting out or running a multi-doctor practice, this conversation will guide you in identifying bottlenecks, breaking through plateaus, and building momentum for a more productive, profitable, and balanced year ahead.Key Highlights01:04 – Discussion begins with reflections on lessons learned through "scar tissue" from years of practice, emphasizing the value of hard-earned experience.02:01 – Importance of sitting down to analyze numbers and financial performance, with a focus on ensuring profitability and long-term growth.03:39 – Setting the stage for supercharging productivity in 2025 by leveraging time, building skills, and creating systems for scalability.05:24 – Insights into where time was well spent in early stages, such as community marketing, and where time could have been leveraged better by hiring help sooner.07:14 – Personal stories about balancing roles and responsibilities, highlighting the necessity of delegating tasks to focus on higher-value activities.10:40 – Challenges and strategies for scaling practices, including hiring associates and navigating the complexities of multi-doctor setups.12:21 – The psychological hurdles of letting go of tasks, evolving leadership identity, and empowering associates to take on significant responsibilities.16:59 – Embracing the mindset of leveraging team members effectively and positioning associates to deliver consistent care within a system-driven practice.20:28 – Delegating tasks like marketing and sales training to free up time for leadership development and aligning the practice with larger goals.24:18 – The critical importance of using reclaimed time to invest in personal growth, leadership skills, and strategies for scaling the practice sustainably. Resources MentionedRegister Now for the TRP Remarkable Team Building Immersion - January 31 and Feb 1, 2025 in Tampa, FL and Feb 28 and Mar 1, 2025 in Brisbane, AUS - https://theremarkablepractice.com/upcoming-events/ To schedule a Strategy Session with Dr Lona: https://go.oncehub.com/DrLonaBuildPodcastTo schedule a Strategy Session with Dr Bobby: https://go.oncehub.com/DrBobbyBuildPodcastLearn what it takes to be Remarkable!: https://theremarkablepractice.com/Learn more about the Build Your Remarkable Practice: https://theremarkablepractice.com/build-your-remarkable-practice-podcast/Learn more about the Remarkable CEO Podcast: https://theremarkablepractice.com/podcast/Learn what it takes to be Remarkable!: https://theremarkablepractice.com/

Success in 2025 starts with the strategies you put into action today. This episode dives deep into practical, actionable steps to make the upcoming year your most profitable and impactful yet. From understanding your numbers to planning smart upgrades that add value for your patients, you'll learn how to optimize your practice for sustainable growth. Discover why aligning your pricing with inflation, investing in your team, and cleaning up your backend systems are essential moves to create a thriving, well-rounded business. Whether you're looking to refine your processes or completely transform your practice, these insights will help you launch into the new year with confidence and clarity.Key Highlights01:32 – The importance of reframing December as a productive month to set the stage for success in the upcoming year rather than slowing down.02:32 – Discussion on how end-of-year planning helps avoid a "January hangover" and ensures the new year starts strong with momentum.04:57 – The need for profitability in chiropractic to sustain growth, serve more people, and reinvest in the mission of delivering care.05:48 – Challenges chiropractors face with profitability, including understanding costs per visit and ensuring fee structures support team investments.09:26 – Strategies for fee increases, emphasizing the importance of aligning fees with inflation and implementing regular, systematic adjustments.13:26 – How to identify and highlight value upgrades in your practice to justify fee increases, from new technology to team training and enhanced services.20:40 – The mindset shift needed to approach fee increases as normal business practice, with examples from other industries to normalize the process.21:59 – Training your team to handle conversations about fee increases effectively and ensuring they are aligned with the vision for practice growth.24:20 – Why profitability is essential for reinvesting in areas like marketing, team building, and coaching to elevate the practice.26:31 – Encouragement to use the start of the new year as a time to clean up systems, improve efficiency, and implement growth strategies for a sustainable future. Resources MentionedRegister Now for the TRP Remarkable Team Building Immersion - January 31 and Feb 1, 2025 in Tampa, FL and Feb 28 and Mar 1, 2025 in Brisbane, AUS - https://theremarkablepractice.com/upcoming-events/ To schedule a Strategy Session with Dr Lona: https://go.oncehub.com/DrLonaBuildPodcastTo schedule a Strategy Session with Dr Bobby: https://go.oncehub.com/DrBobbyBuildPodcastLearn what it takes to be Remarkable!: https://theremarkablepractice.com/Learn more about the Build Your Remarkable Practice: https://theremarkablepractice.com/build-your-remarkable-practice-podcast/Learn more about the Remarkable CEO Podcast: https://theremarkablepractice.com/podcast/Learn what it takes to be Remarkable!: https://theremarkablepractice.com/

How do you define success for your practice? This week's conversation focuses on aligning core values, vision, and behaviors to build a remarkable chiropractic business. Dr. Stephen Franson shares practical insights into navigating the "build season," emphasizing clarity, vision casting, and the importance of systems to create scalable, durable, and profitable practices. Through the Rubik's Cube analogy, he lays out a framework for success while encouraging chiropractors to approach 2025 with purpose and preparedness. Join us to be inspired to envision growth and become the leader your business needs, all while addressing common challenges with proven solutions.Key Highlights04:07 - Defining success on your own terms to avoid chasing someone else's vision and wasting time on misaligned goals.05:28 - How alignment between core values, vision story, and behaviors is critical for sustainable success in practice.13:28 - A look at the Rubik's Cube framework highlighting six key areas to optimize: vision, leadership, systems, team, training, and energy.14:43 -  Acknowledging the build season as a time to develop the core strength needed to scale and eventually exit.18:02 -  Maintaining a three-year view for your business to make decisions today that lead to long-term success.21:30 - The importance of systems to ensure consistent outputs, scalability, and the ability to build a transferable business.24:34 - How the 1% Rule emphasizes how small changes can significantly boost profitability.28:37 - Utilizing regular price increases as part of your practice's culture to reflect inflation and value.31:42 - Leveraging expert guidance and proven systems to save time and avoid costly mistakes.32:22 - How  team-building and training immersions are vital investments to foster growth and sustainability. Resources MentionedRegister Now for the TRP Remarkable Team Building Immersion - January 31 and Feb 1, 2025 in Tampa, FL and Feb 28 and Mar 1, 2025 in Brisbane, AUS - https://theremarkablepractice.com/upcoming-events/ Download your Free copy of The Remarkable Practice: The Definitive Guide to Building a Thriving Chiropractic Business: https://theremarkablepractice.com/buildpodcast-ep41-ebook To schedule a Strategy Session with Dr Lona: https://go.oncehub.com/DrLonaBuildPodcastTo schedule a Strategy Session with Dr Bobby: https://go.oncehub.com/DrBobbyBuildPodcastLearn what it takes to be Remarkable!: https://theremarkablepractice.com/Learn more about the Build Your Remarkable Practice: https://theremarkablepractice.com/build-your-remarkable-practice-podcast/Learn more about the Remarkable CEO Podcast: https://theremarkablepractice.com/podcast/Learn what it takes to be Remarkable!: https://theremarkablepractice.com/

Ready to take your chiropractic practice to the next level? This episode is your ultimate guide to staying ahead during the holiday hustle and setting the stage for an exceptional start to the new year. We're diving into powerful strategies like leveraging holiday sales, creating wellness care plans, and hosting goal-setting workshops to boost December performance and kick off January with a bang.You'll learn the art of locking in care plans and pricing before the annual fee hikes, ensuring financial stability while strengthening patient loyalty. Plus, we'll explore how to balance taking well-deserved time off with driving practice growth, developing your team, and preparing holistically for success in the year ahead.It's time to plan smart, communicate effectively, and market year-round. Don't just survive the season—thrive in it!Key Highlights01:12 – Discover how the natural seasons of practice mirror life's rhythms and why the holidays are the perfect time to prepare for growth in the new year.02:30 – Learn strategies to avoid the “Christmas hangover” and keep your practice thriving through the holidays while setting the stage for a record-breaking January.04:46 – Explore why consistency during the holidays is crucial—for both your practice and your patients—and how to maintain momentum when stress is at its peak.06:07 – Uncover insights into the increased health risks during the holiday season and how to position your care as a vital part of patients' well-being during this time.10:46 – Find out how intentional planning, including holiday wellness plans and special offers, can boost patient retention and create a strong foundation for the new year.16:20 – Balance rest and recovery for your team with maintaining excellent patient care, and discover practical tips for scheduling and planning holiday coverage.21:40 – Capitalize on the unique energy of January by hosting goal-setting workshops that inspire patients to commit to their health journey for the year ahead.24:54 – Learn how to handle patient scheduling around holiday plans and use strategies like “holding exercises” to ensure care continuity even during breaks.26:24 – Get tips on why you should continue or even increase marketing efforts during the holiday season to bring in new leads and stay ahead in January.34:08 – Discover the value of holding an end-of-year board meeting to reflect on successes, plan for the future, and ensure a clear vision for Q1 and beyond. Resources MentionedTo schedule a Strategy Session with Dr Lona: https://go.oncehub.com/DrLonaBuildPodcastTo schedule a Strategy Session with Dr Bobby: https://go.oncehub.com/DrBobbyBuildPodcastLearn what it takes to be Remarkable!: https://theremarkablepractice.com/Learn more about the Build Your Remarkable Practice: https://theremarkablepractice.com/build-your-remarkable-practice-podcast/Learn more about the Remarkable CEO Podcast: https://theremarkablepractice.com/podcast/Learn what it takes to be Remarkable!: https://theremarkablepractice.com/

Want to sidestep common mistakes in building your chiropractic practice? Dr. Lona is joined by Dr. Travis Stewart, who shares candid insights from his experiences in establishing Move Chiropractic in Boulder, Colorado. Dr. Stewart emphasizes the necessity of mastering chiropractic skills and balancing them with business acumen. Reflecting on his resilient background, he describes the early stages of practice growth as overwhelming, but eventually successful through adept systems in marketing, sales, and holistic care. They discuss the critical importance of adapting to patient needs, addressing subluxations, and the necessity of clear communication and strong conversion systems. Dr. Stewart also highlights lessons learned from minimal starting capital and stresses the value of leveraging experienced mentors and resources for practice development.Key Highlights01:01 - Balancing time management as a business owner with personal responsibilities, particularly with young children.03:16 - The challenges of starting a business during COVID-19, emphasizing the gap between professional skills and business ownership skills.08:02 - The importance of becoming proficient at marketing, sales, and customer service alongside technical skills.12:27 - Meeting clients where they are in their journey, tailoring communication to their needs to build trust and understanding.17:55 - The art of intentional communication and marketing strategies designed to educate and guide clients over time.22:20 - The importance of having objective measurement tools and strong conversion systems to build client trust and sustain growth.25:36 - The transformative impact of external coaching and advice on identifying blind spots and implementing changes to increase revenue.26:59 - Recognizing the importance of team roles and how addressing misalignment can significantly enhance business performance.28:24 - The "law of diminishing intent" and the value of acting quickly on ideas and insights to avoid missed opportunities.30:23- Building momentum through reflection, analysis, and intuitive decision-making for personal and professional growth. Resources MentionedTo schedule a Strategy Session with Dr Lona: https://go.oncehub.com/DrLonaBuildPodcastTo schedule a Strategy Session with Dr Bobby: https://go.oncehub.com/DrBobbyBuildPodcastLearn what it takes to be Remarkable!: https://theremarkablepractice.com/Learn more about the Build Your Remarkable Practice: https://theremarkablepractice.com/build-your-remarkable-practice-podcast/Learn more about the Remarkable CEO Podcast: https://theremarkablepractice.com/podcast/Learn what it takes to be Remarkable!: https://theremarkablepractice.com/

Handling objections shouldn't be a roadblock; it's an opportunity to build trust and clarity from the start. Dr. Bobby and Dr. Lona discuss mastering the conversion process by tackling common patient objections—like time, money, and decision-making—before they even arise. They share practical strategies for pre-framing these “speed bumps” during early visits, making your recommendations resonate more deeply. By aligning care with patient values from day one, you'll create smoother conversions and empower patients to commit to their health journey with confidence.Key Highlights02:44 - An introduction to the topic of managing patient objections and setting clear expectations about commitment and cost upfront. 04:13 - The importance of pre-framing and handling objections before presenting the care plan.08:52 - The four common objections that patients have during the conversion process. 13:41 - Anticipating common barriers and clarifying them early in order to reduce the objection process.18:21 - Using Day one to extract the patient's core values, potential objections, and commitment level, building a foundation that minimizes surprises during conversion.22:20 - Dr. Bobby discusses personal analogies of objection handling, showing how understanding values and framing requests can increase the chance of positive outcomes.26:04 - The importance of handling potential objections on day one to create smoother conversions, ultimately ensuring patients commit to care with clarity. Resources MentionedTo schedule a Strategy Session with Dr Lona: https://go.oncehub.com/DrLonaBuildPodcastTo schedule a Strategy Session with Dr Bobby: https://go.oncehub.com/DrBobbyBuildPodcastLearn what it takes to be Remarkable!: https://theremarkablepractice.com/Learn more about the Build Your Remarkable Practice: https://theremarkablepractice.com/build-your-remarkable-practice-podcast/Learn more about the Remarkable CEO Podcast: https://theremarkablepractice.com/podcast/Learn what it takes to be Remarkable!: https://theremarkablepractice.com/

Fear isn't just an obstacle; it's a powerful compass guiding you toward your next big breakthrough. Dr. Lona and Dr. Bobby dive into the mindset shift that transforms fear from a roadblock into a roadmap for growth. Through relatable stories and personal challenges, they reveal how embracing fear propelled them to expand their practices, step confidently into public speaking, and push beyond every comfort zone. This episode will inspire you to see fear in a new light—as a signal of growth and a necessary step in building the career, practice, and life you're aiming for.Key Highlights00:57 - An introduction to fear and its impact on growth, mentioning that it is a common challenge faced by many, including successful individuals.03:51 - The importance of mindset and vision in overcoming fear, while perceiving problems from different angles.04:38 - FEAR often stands for "false evidence appearing real" and that it can be a compass guiding one towards necessary actions for growth.07:00 - Dr. Bobby and Dr. Lona share their examples of fears, what was holding them back and what they did to overcome them. 15:10 - Inaction often leads the universe to make decisions for you, and it's better to take control and push through fear.21:20 - Viewing fear as an opportunity for growth and to take action despite it.25:14 - The importance of viewing experiences as opportunities for growth rather than obstacles.27:47 - Using fear as a sign of necessary actions and to take those actions despite the fear. Resources MentionedTo schedule a Strategy Session with Dr Lona: https://go.oncehub.com/DrLonaBuildPodcastTo schedule a Strategy Session with Dr Bobby: https://go.oncehub.com/DrBobbyBuildPodcastLearn what it takes to be Remarkable!: https://theremarkablepractice.com/Learn more about the Build Your Remarkable Practice: https://theremarkablepractice.com/build-your-remarkable-practice-podcast/Learn more about the Remarkable CEO Podcast: https://theremarkablepractice.com/podcast/Learn what it takes to be Remarkable!: https://theremarkablepractice.com/

Unleash your full chiropractic potential with insights from Dr. Lona and fellow Chiropractor and guest, Dr. Devin Vrana, as they share the essential ingredients for building a thriving practice. You'll discover why conviction, empathy, and a relentless drive to learn are paramount to success. Dr. Vrana emphasizes the power of a "burning desire" and matching patient energy to build lasting trust. From personal journeys of overcoming adversity to mastering financial management and valuing community over competition, this episode is packed with actionable advice and inspiring stories to build your practice and vision for the future.Key Highlights01:02 - Dr. Lona Cook introduces Dr. Devin Vrana, sharing her passion for chiropractic and her success.02:41 - Dr. Vrana discusses her and her husband's start in chiropractic, including the challenges they faced balancing family and practice.04:50 - The importance of finding mentors and actively seeking knowledge from successful practitioners.06:54 - Dr. Vrana shares personal stories of hardship, including her son's health issues and family losses, which fuel her passion and drive.11:58 - The value of connecting with patients empathetically and understanding their pain.14:38 - Making a strong first impression with new patients by focusing on their needs rather than showcasing chiropractic knowledge.18:45 - The importance of training, systems, and bringing your team to events to strengthen practice cohesion.22:35 - Doubling down on patient care and internal referrals once a certain patient volume is reached, rather than focusing on external marketing.26:44 - Building scalable systems to allow growth and bring on additional doctors.29:02 - The value of building a supportive community rather than going solo. Resources MentionedTo schedule a Strategy Session with Dr Lona: https://go.oncehub.com/DrLonaBuildPodcastTo schedule a Strategy Session with Dr Bobby: https://go.oncehub.com/DrBobbyBuildPodcastLearn what it takes to be Remarkable!: https://theremarkablepractice.com/Learn more about the Build Your Remarkable Practice: https://theremarkablepractice.com/build-your-remarkable-practice-podcast/Learn more about the Remarkable CEO Podcast: https://theremarkablepractice.com/podcast/Learn what it takes to be Remarkable!: https://theremarkablepractice.com/

Unlocking the power of accountability, as Dr. Bobby and Dr. Lona explore how this essential principle can propel both personal and professional growth. Dr. Bobby shares his transformative fitness journey powered by rigorous self-accountability, while Dr. Lona emphasizes the far-reaching impact of evaluating the effectiveness of roles and activities. From structured planning and setting daily priorities to fostering open communication within teams, they reveal how true discipline fosters freedom and maximizes outcomes. Engaging listeners with concepts like "layers of accountability" and SII (Scorecard, Issues, Ideas) meetings, they inspire leaders to align their teams with shared missions, driving continual improvement and collective success.Key Highlights00:50 - Introduction of the topic of accountability, emphasizing its importance in personal and professional growth.02:18 - The paradox of wanting freedom and the necessity of discipline for growth.03:53 - The importance of proper training and measurement to ensure effectiveness.04:28 - The role of self-accountability in the leadership of your practice.08:11 - Focusing on tasks that move the needle.12:58 - The importance of having layers of accountability within a team.15:29 - Having open communication and regular check-ins to maintain accountability.21:41 - The TRP scorecard system for regular accountability meetings with team members.25:42 - How weekly and quarterly team meetings help in sharing progress and addressing issues.27:02 - The importance of leadership in holding people accountable and the role of training and role-playing in maintaining accountability. Resources MentionedRegister now for the Remarkable Attraction Immersion here: https://theremarkablepractice.com/attraction-immersion/To schedule a Strategy Session with Dr Lona: https://go.oncehub.com/DrLonaBuildPodcastTo schedule a Strategy Session with Dr Bobby: https://go.oncehub.com/DrBobbyBuildPodcastLearn what it takes to be Remarkable!: https://theremarkablepractice.com/Learn more about the Build Your Remarkable Practice: https://theremarkablepractice.com/build-your-remarkable-practice-podcast/Learn more about the Remarkable CEO Podcast: https://theremarkablepractice.com/podcast/Learn what it takes to be Remarkable!: https://theremarkablepractice.com/

Unlock the remarkable potential of AI to revolutionize your chiropractic practice. Dr. Bobby and Dr. Lona Cook explore the tools and strategies crucial for leveraging AI in digital marketing and content creation. From automatic video clipping with Opus Pro to crafting compelling content through ChatGPT, they share essential AI tools and strategies that can save time, cut costs, and supercharge your digital marketing efforts. With real-world insights and practical tips, this episode is your gateway to embracing AI and revolutionizing your practice's outreach and engagement. Get ready to reach more people, maximize your resources, and create meaningful client interactions using advanced tech and smart strategies!Key Highlights02:01 - The importance of using AI strategically to avoid wasting time and resources.04:19 - Practical AI applications and the need to embrace AI to avoid missing out on opportunities.06:50 - An overview of Opus Clips in creating short form video media content.11:39 - The "proof promise plan" formula for creating effective video ads.16:26 - Exploring ChatGPT for content creation and copywriting.20:45 - How AI can help create a 12-month email marketing campaign.26:31 - The potential for AI to help chiropractors reach more people and grow their practices. Resources MentionedRegister now for the Remarkable Attraction Immersion here: https://theremarkablepractice.com/attraction-immersion/To schedule a Strategy Session with Dr Lona: https://go.oncehub.com/DrLonaBuildPodcastTo schedule a Strategy Session with Dr Bobby: https://go.oncehub.com/DrBobbyBuildPodcastLearn what it takes to be Remarkable!: https://theremarkablepractice.com/Learn more about the Build Your Remarkable Practice: https://theremarkablepractice.com/build-your-remarkable-practice-podcast/Learn more about the Remarkable CEO Podcast: https://theremarkablepractice.com/podcast/Learn what it takes to be Remarkable!: https://theremarkablepractice.com/

Dr. Lona and Dr. Bobby are diving into something that could be the game changer for your business and life: your mindset around money and value. Do you truly believe your work is life-changing? If not, it's time to reassess. The real key to success lies in mastering not just your service but also the financial plans that align with your value. You'll learn how shifting your relationship with money can help you confidently charge what you're worth and create profitable, sustainable growth. Don't miss this—your mindset could be the only thing standing between you and the success you deserve.Key Highlights01:00 - A look at the upcoming immersion that Dr. Lona will be speaking at. 04:26 - Introduction to this week's focus being on money mindset and creating effective financial plans.10:15  - Being honest with clients about time, cost, and commitment to improve service.13:43- How transparent healthcare billing empowers informed patient choices.15:19 - An example of meeting with partners and not knowing the financial commitment to it and its impact on all the other goals. 18:42 - The impact of inflation and what current charges for care should be reflecting.22:54  - Understanding money flow and building a positive relationship with money.26:52  - Realizing the value of professional services and the importance of charging appropriately.31:44 - Surrounding yourself with confident mentors to build conviction in chiropractic practice.35:22 - Capturing and sharing visuals to promote health benefits and shift your mindset about your office's impact. Resources MentionedRegister now for the Remarkable Attraction Immersion here: https://theremarkablepractice.com/attraction-immersion/To schedule a Strategy Session with Dr Lona: https://go.oncehub.com/DrLonaBuildPodcastTo schedule a Strategy Session with Dr Bobby: https://go.oncehub.com/DrBobbyBuildPodcastLearn what it takes to be Remarkable!: https://theremarkablepractice.com/Learn more about the Build Your Remarkable Practice: https://theremarkablepractice.com/build-your-remarkable-practice-podcast/Learn more about the Remarkable CEO Podcast: https://theremarkablepractice.com/podcast/Learn what it takes to be Remarkable!: https://theremarkablepractice.com/

Unlock the secrets to planning and delivering powerful workshops that leave a lasting impact. This episode dives into the art of choosing the right topic, mentally preparing for the event, and mastering the flow of your presentation. From building conviction around your message to crafting stories that resonate with your audience, Dr. Lona and Dr. Bobby provide actionable insights to help you turn great information into transformative experiences. With practical tips for staying focused, energized, and confident, you'll learn how to deliver workshops that not only inform but inspire real action.Key Highlights01:10 - The difference between information and transformation with a call to schedule your workshops03:00 - Choosing a topic for your workshop by reverse engineering based on public needs and chiropractic principles06:35 - The role of conviction and personal stories in delivering an effective workshop09:21 - Crafting relatable titles that will attract and make content accessible12:12 - Tips on developing mental preparation before delivering a workshop including content flow and storytelling techniques18:18 - The impact and ripple effects of public speaking20:00 - How to prepare the day of the presentation with visualization, channeling energy and developing personal rituals before speaking Resources MentionedRegister now for the Remarkable Attraction Immersion here: https://theremarkablepractice.com/attraction-immersion/To schedule a Strategy Session with Dr Lona: https://go.oncehub.com/DrLonaBuildPodcastTo schedule a Strategy Session with Dr Bobby: https://go.oncehub.com/DrBobbyBuildPodcastLearn what it takes to be Remarkable!: https://theremarkablepractice.com/Learn more about the Build Your Remarkable Practice: https://theremarkablepractice.com/build-your-remarkable-practice-podcast/Learn more about the Remarkable CEO Podcast: https://theremarkablepractice.com/podcast/Learn what it takes to be Remarkable!: https://theremarkablepractice.com/

Imagine transforming your chiropractic practice by mastering the power of education and public speaking. Dive into how workshops, both inside-office and at external events, can be a game-changer, connecting practitioners deeply with patients and boosting understanding and commitment. High-quality new patients often come from well-executed workshops, creating exponential business growth and health breakthroughs. With personal anecdotes of humble beginnings and successes, this conversation highlights the importance of perseverance, authenticity, and the mission of leading and educating. Learn actionable steps and dynamic strategies to start implementing successful workshops today. Key Highlights02:37 - An overview of practice victories and opportunities to expand horizons.04:47 - The frazzled mode during the high volume of new patient evaluations and the presence of new doctors in training.07:01 - The effective power of workshops on allowing practitioners to convey their heart and mission to a larger audience.10:00 - The high quality of new patients from workshops, as they come with pre-existing expectations and mindsets.12:49 - Overcoming initial nervousness in public speaking and how practice and repetition are key.16:36 - The importance of being authentic and true to oneself when giving a talk.22:35 - Taking the framework of someone else's talk and making it one's own to resonate with the audience.25:48 - Strategies to help you fill workshops, both internally and externally.  Resources MentionedRegister now for the Remarkable Attraction Immersion here: https://theremarkablepractice.com/attraction-immersion/To schedule a Strategy Session with Dr Lona: https://go.oncehub.com/DrLonaBuildPodcastTo schedule a Strategy Session with Dr Bobby: https://go.oncehub.com/DrBobbyBuildPodcastLearn what it takes to be Remarkable!: https://theremarkablepractice.com/Learn more about the Build Your Remarkable Practice: https://theremarkablepractice.com/build-your-remarkable-practice-podcast/Learn more about the Remarkable CEO Podcast: https://theremarkablepractice.com/podcast/Learn what it takes to be Remarkable!: https://theremarkablepractice.com/

Ever wondered how a single workshop could transform your chiropractic practice and patient outcomes?Dr. Lona and Dr. Bobby discuss the transformative power of the "Better Results Faster" (BRF) workshop, emphasizing systematic patient education. They discuss the pivotal role of these workshops in reshaping public misconceptions about chiropractic care, moving from a symptom-based approach to a comprehensive health model. Essential for patient adherence and successful treatment journeys, the BRF workshop integrates attraction, conversion, and retention systems. By providing consistent education through various touch points—including digital workshops, table talks, and engaging educational materials—they ensure patients not only understand their care plans but also become advocates for chiropractic care.Key Highlights02:33 - An introduction to the topic of the Better Results Faster Workshop.04:53 - The need for patients to catch the vision of chiropractic and the importance of delivering the workshop with heart and passion.07:26 - The typical journey of a patient in a chiropractic office and the need for a breakthrough moment.13:28 - The challenge of conveying the importance of chiropractic to others and the need to change belief systems.14:13 - Creating space and time for a breakthrough and the importance of conscious intention.18:19 - The role of the Better Results Faster Workshop25:34 - Using technology to deliver the workshop virtually, making it accessible to more patients.32:01 - The need for repetition and context to help patients master the concepts of chiropractic care.38:31 - The importance of the patient understanding the concepts of chiropractic and how it can transform a practice. Resources MentionedTo schedule a Strategy Session with Dr Lona: https://go.oncehub.com/DrLonaBuildPodcastTo schedule a Strategy Session with Dr Bobby: https://go.oncehub.com/DrBobbyBuildPodcastLearn what it takes to be Remarkable!: https://theremarkablepractice.com/Learn more about the Build Your Remarkable Practice: https://theremarkablepractice.com/build-your-remarkable-practice-podcast/Learn more about the Remarkable CEO Podcast: https://theremarkablepractice.com/podcast/Learn what it takes to be Remarkable!: https://theremarkablepractice.com/

Unlock the secrets to thriving in your chiropractic practice with proven networking strategies. Learn how to turn every interaction into a valuable connection and transform mundane business networking tasks into exciting opportunities for growth. From leveraging whiteboard mapping tactics to engaging in door-to-door community involvement, this episode offers practical advice to build lasting relationships and expand your influence. Plus, discover how analogies from political campaigns can turbo-charge your approach and hear inspiring success stories that highlight the tangible benefits of strategic networking.Key Highlights01:55 - The mindset on stewarding relationships and the importance of external marketing.04:44 - The practice of introducing yourself to local businesses and attending pre-established meetings.07:58 - Being tactical and organized in networking efforts.14:02 - A comparison of the networking strategies of political parties and their success in building networks.18:57 - Experiencing success with joint venture relationships and organizing events.24:27 - The importance of starting with what you can offer to others in networking.25:10 - Utilizing authenticity and trust in networking.26:34 - Setting targets for establishing new relationships and maintaining them.28:39 - The long-term benefits of building relationships with community influencers. Resources MentionedRegister now for the Remarkable Attraction Immersion here: https://theremarkablepractice.com/attraction-immersion/To schedule a Strategy Session with Dr Lona: https://go.oncehub.com/DrLonaBuildPodcastTo schedule a Strategy Session with Dr Bobby: https://go.oncehub.com/DrBobbyBuildPodcastLearn what it takes to be Remarkable!: https://theremarkablepractice.com/Learn more about the Build Your Remarkable Practice: https://theremarkablepractice.com/build-your-remarkable-practice-podcast/Learn more about the Remarkable CEO Podcast: https://theremarkablepractice.com/podcast/Learn what it takes to be Remarkable!: https://theremarkablepractice.com/

Dr. Bobby and Dr. Lona discuss the essential rhythms of daily, weekly, monthly, and quarterly routines for sustaining high performance and well-being that many chiropractors are missing. They reflect on personal experiences, emphasizing the importance of self-care, energy management, and scheduled vacations for professional growth. By prioritizing core values like freedom and peace of mind, you will be provided practical insights and tips to help you maintain balance, avoid burnout, and achieve lasting success in both personal and professional realms.Key Highlights02:04 - The importance of taking vacations and how it can supercharge the growth of a practice.03:23 - Addressing the misconception that taking time off is detrimental to the practice but instead the importance of self-care and resiliency.04:55 - The necessity of self-awareness and understanding one's own nervous system and sense of overwhelm.08:30 - The importance of energy in all aspects of life, including practice and personal relationships.11:16 - The need for authenticity and presence in attracting and maintaining relationships.14:26 - A breakdown of establishing rhythms in daily, weekly, monthly, quarterly and yearly. 18:09 - Understanding that rest and recuperation is a valid human activity.26:38 - The daily practice of giving away your energy and how to recuperate that through rhythm patterns. 33:37 - The importance of discipline in building rhythms but also emphasizing the need for compassion.35:14 - Having self-awareness and understanding one's own body's needs to maintain a sustainable and balanced life. Resources MentionedRegister now for the Remarkable Attraction Immersion here: https://theremarkablepractice.com/attraction-immersion/To schedule a Strategy Session with Dr Lona: https://go.oncehub.com/DrLonaBuildPodcastTo schedule a Strategy Session with Dr Bobby: https://go.oncehub.com/DrBobbyBuildPodcastLearn what it takes to be Remarkable!: https://theremarkablepractice.com/Learn more about the Build Your Remarkable Practice: https://theremarkablepractice.com/build-your-remarkable-practice-podcast/Learn more about the Remarkable CEO Podcast: https://theremarkablepractice.com/podcast/Learn what it takes to be Remarkable!: https://theremarkablepractice.com/

Dr. Lona sits down with TRP coach Dr. Chris Grier to unlock the secrets of essential metrics that drive practice growth. Whether you're just starting out or are a seasoned CEO, understanding your numbers can make a world of difference. Dr. Chris breaks down four critical metrics—conversion rate, total active patients, retention rates, and collection visit average—culminating in the ultimate indicator of success: net momentum. Listen in to discover how these metrics can transform your practice from a mere job into a thriving business that helps restore health to countless lives.Key Highlights00:30 - The importance of metrics for both new and seasoned practitioners.01:29 - The need to run businesses on metrics rather than emotions to achieve better outcomes.02:28 - An introduction to net momentum as the most important metric, which indicates whether the practice is growing, stagnant, or shrinking.05:05 - The first metric, conversion percentage, which measures how many new patients start care.09:03 - The second metric, total active patients, which includes individuals who are following recommendations, scheduled ahead, and paying.13:54 - The third metric, R4 stick rate, which measures the percentage of patients who continue care after the initial care plan.17:27 - The fourth metric, collection visit average, which measures the average amount collected per visit.20:05 - The final metric, net momentum, which measures the difference between new patients and those who stopped care. Resources MentionedRegister now for the Remarkable Attraction Immersion here: https://theremarkablepractice.com/attraction-immersion/To schedule a Strategy Session with Dr Lona: https://go.oncehub.com/DrLonaBuildPodcastTo schedule a Strategy Session with Dr Bobby: https://go.oncehub.com/DrBobbyBuildPodcastLearn what it takes to be Remarkable!: https://theremarkablepractice.com/Learn more about the Build Your Remarkable Practice: https://theremarkablepractice.com/build-your-remarkable-practice-podcast/Learn more about the Remarkable CEO Podcast: https://theremarkablepractice.com/podcast/Learn what it takes to be Remarkable!: https://theremarkablepractice.com/

Dr. Bobby and Dr. Lona dive deep into effective marketing strategies for scaling chiropractic practices. Explore insights from leading companies, stressing the importance of internal referrals and patient network leverage, and breaking down the crucial elements of a battle plan for growth. Learn about continual marketing, understanding new patient acquisition costs, and the value of diversified marketing tactics such as social media ads, engaging talks, and traditional methods. It is time to push past fears and invest in smart, consistent marketing to transform their practices. Tune in to ignite your practice's growth and embrace the potential of strategic marketing efforts!Key Highlights01:30 - The shift in focus from new patient attraction to scaling a practice with multiple associates.03:36 - The importance of both internal and external marketing.04:46 - Creating opportunities for internal referrals and leveraging internal conversations.07:34 - The role of internal referrals in a scaling practice.10:10 - The concept of churn rate and its impact on practice growth.14:16 - The math behind new patient acquisition.19:28 - The need for split testing and continuous improvement in digital marketing.23:07 - The importance of investing in marketing to achieve practice growth.33:34 - Leveraging talks and screenings to reach new patients.36:18 - The value of public speaking in marketing efforts.36:48 - The responsibility of supporting associates' growth through marketing efforts.37:29 - The importance of continuous improvement and adaptation in marketing strategies. Resources MentionedRegister now for the Remarkable Attraction Immersion here: https://theremarkablepractice.com/attraction-immersion/To schedule a Strategy Session with Dr Lona: https://go.oncehub.com/DrLonaBuildPodcastTo schedule a Strategy Session with Dr Bobby: https://go.oncehub.com/DrBobbyBuildPodcastLearn what it takes to be Remarkable!: https://theremarkablepractice.com/Learn more about the Build Your Remarkable Practice: https://theremarkablepractice.com/build-your-remarkable-practice-podcast/Learn more about the Remarkable CEO Podcast: https://theremarkablepractice.com/podcast/

Dr. Lona and Dr. Bobby discuss effective marketing strategies for new chiropractic practices, emphasizing the importance of setting intentions, creating strategic plans, and actively seeking speaking engagements. They cover a 5-step marketing plan involving vision casting, setting clear goals, and utilizing a marketing calendar. Discover various tactics, including SMS campaigns, posters, workshops, and talks, while warning against relying solely on social media ads. They underscore the value of 1-on-1 outreach, networking, and traditional marketing methods to build a practice, particularly in less competitive rural areas.Key Highlights00:57 - Introduction of marketing strategies for filling a practice with new patients, with a focus on launch and build stages.02:59 - The importance of understanding the fundamentals of chiropractic marketing, including the use of time, energy, and money.04:56 - Prioritizing marketing vision over other systems.07:24 - The importance of vision casting and setting intentions for marketing efforts.09:45 - Using the Rule of 10s to set marketing goals for new patients.14:26 - Networking and speaking in multiple locations to reach more people with chiropractic education.18:39 - Utilizing technology to send personalized messages to a large list.21:14 - Spending significant time in your day strategizing how to find new patients. 25:17 - Embracing discomfort and take action towards their marketing goals, even if it feels awkward or uncomfortable27:22 - The importance of building a marketing calendar, incorporating referral opportunities, and using testimonials and social proof to attract new patients. Resources MentionedRegister now for the Remarkable Attraction Immersion here: https://theremarkablepractice.com/attraction-immersion/To schedule a Strategy Session with Dr Lona: https://go.oncehub.com/DrLonaBuildPodcastTo schedule a Strategy Session with Dr Bobby: https://go.oncehub.com/DrBobbyBuildPodcastLearn what it takes to be Remarkable!: https://theremarkablepractice.com/Learn more about the Build Your Remarkable Practice: https://theremarkablepractice.com/build-your-remarkable-practice-podcast/Learn more about the Remarkable CEO Podcast: https://theremarkablepractice.com/podcast/

Dr. Bobby and Dr. Lona share essential strategies for attracting new patients and growing a chiropractic practice through effective marketing and relationship-building. They emphasize an abundance mindset, urging practitioners to see the vast number of people needing care rather than focusing on rejections. Highlighting the importance of nurturing leads, internal referrals, and community connections, they inspire chiropractors to think bigger and stay aligned with their goals. This episode serves as both a practical guide and a motivational boost, reminding practitioners that persistence and genuine outreach are key to success.Key Highlights00:49 - Introducing the topic of generating new patients in chiropractic practice.03:21 - Marketing and excellence go hand-in-hand.06:10 - The importance of marketing as an act of kindness.09:30- Understanding churn in business and managing it to grow practices.11:57 - The importance of delivering a great product and cultivating relationships in a new practice.14:40 - The need for a long-term approach to build a durable practice with instant wins along the way.16:40 - Keeping track of leads and following up with them.18:33 - The role of marketing in lead generation.21:00 - The long-term benefits of building an audience through marketing.23:21 - Marketing strategies can be broken down into 4 categories: cold outreach, warm outreach, one-to-one cold outreach, and one-to-one warm outreach.29:18 - The importance of collecting contact details and leveraging internal referrals for growth.35:22 - The mindset shift needed to approach marketing as an act of kindness and serve more new patients. Resources MentionedTo schedule a Strategy Session with Dr Lona: https://go.oncehub.com/DrLonaBuildPodcastTo schedule a Strategy Session with Dr Bobby: https://go.oncehub.com/DrBobbyBuildPodcastLearn what it takes to be Remarkable!: https://theremarkablepractice.com/Learn more about the Build Your Remarkable Practice: https://theremarkablepractice.com/build-your-remarkable-practice-podcast/Learn more about the Remarkable CEO Podcast: https://theremarkablepractice.com/podcast/Learn what it takes to be Remarkable!: https://theremarkablepractice.com/

Dr. Lona and Dr. Bobby explore the essence of effective leadership, emphasizing the significance of intention, vision, and setting an exemplary standard. They highlight the power of maintaining personal health, the value of healthy obsession, and the necessity of training and investing in your team. With anecdotes and actionable insights, they stress the importance of attracting like-minded "A players" by embodying the qualities you wish to see in others, all while encouraging listeners to engage with them and share feedback. This episode serves as a rallying call to carve out a clear vision, have fun with the process, and become the energy that magnetizes top talent.Key Highlights02:15 - The importance of becoming an A-player or world class leader to attract top talent.04:45 - The need for a healthy obsession with chiropractic to provide the best care for patients and grow a successful practice.08:30 - Finding passion and dedicating yourself to making a positive impact in various areas of life.10:52 - The disconnect between practitioners who prioritize shiny objects over actual chiropractic practice.13:55 - The importance of communication and dedication to the philosophy of chiropractic.16:35 - Leading by example and combining chiropractic principles with a healthy lifestyle.22:40 - How leaders with vision attract team members25:14 - The powerful effect of intentional thinking and planting positive seeds in one's mind.27:19 - Attracting an "A-player" requires you to be an “A-player” and an “A-Leader”. Resources MentionedTo schedule a Strategy Session with Dr Lona: https://go.oncehub.com/DrLonaBuildPodcastTo schedule a Strategy Session with Dr Bobby: https://go.oncehub.com/DrBobbyBuildPodcastLearn more about the Build Your Remarkable Practice: https://theremarkablepractice.com/build-your-remarkable-practice-podcast/Learn more about the Remarkable CEO Podcast: https://theremarkablepractice.com/podcast/Learn what it takes to be Remarkable!: https://theremarkablepractice.com/

Dr. Bobby and Dr. Lona delve into the critical role of consistent training and role-playing in chiropractic practice, emphasizing the transformation it can bring to patient experience and team efficiency. Dr. Bobby instructs listeners to record and evaluate their table talk, while both hosts underscore the need for energy and self-perception in professional breakthroughs. They share their structured training regime of weekly sessions for DCs and CAs, and a robust onboarding process for new team members. The episode also highlights the significance of addressing patient objections early and the value of a 26-week training curriculum. Concluding with motivational insights, the hosts stress that training is vital for attracting ideal patients and refining practice management, encouraging listeners to take action and elevate their practices through continuous improvement.Key Highlights02:27 - The need for practical training and role-playing to achieve excellence in any field.04:36 - the value of separating training from making, with a focus on scripting and role-playing.06:51 - Role-playing technique with invisible patients.08:51 - The importance of retraining and evolving as a person to reach the next level of success.10:30 - Visualizing success in achieving goals, even when feeling discouraged or down in numbers.12:50 - Training structure for new team members.15:06 - Athletes' training habits, how they maintain their fitness and how it relates to the chiropractic field. 18:53 - Training for ideal clients first to attract like-minded individuals.22:19 - Insights on objection management in chiropractic care.25:03 - The concept that ideal behavior can be ingrained through repetition, making objection management simpler.27:49 - Training on the entire patient journey, including the initial care plan and ongoing care, to ensure effective stewardship and long-term success. Resources MentionedTo download your copy of Team Training Curriculum please click here: https://theremarkablepractice.com/buildpodcast-ep22-trainingcurriculumTo schedule a Strategy Session with Dr Lona: https://go.oncehub.com/DrLonaBuildPodcastTo schedule a Strategy Session with Dr Bobby: https://go.oncehub.com/DrBobbyBuildPodcastLearn more about the Build Your Remarkable Practice: https://theremarkablepractice.com/build-your-remarkable-practice-podcast/Learn what it takes to be Remarkable!: https://theremarkablepractice.com/

Delve into the transformative power of team huddles and weekly meetings in cultivating a thriving practice. Dr. Bobby and Dr. Lona underline the critical nature of these meetings and huddles in fostering communication, organization, and accountability, whether you're a solo practitioner or leading a larger team. They also stress the importance of reflecting on past successes and failures, setting clear goals, and staying solution-oriented to enhance patient journeys and overall practice success. Through structured meetings, role-playing scenarios, and an unwavering commitment to positive energy and serious dedication, practitioners can build world-class teams and achieve remarkable growth, no matter the size of their practice.Key Highlights00:52 - Implementing huddles and weekly team meetings to improve practice growth.04:03 - Pre-shift routines for chiropractors to optimize energy and patient care.09:08 - The importance of a pre-shift team huddle to stay organized and avoid chaos in a busy practice.11:21 - The value of post-shift huddles in closing loops and leaving work feeling accomplished and satisfied.15:55 - Team meetings and their importance for organizational growth.17:44 - The need for organized and well-planned meetings to address various topics, including marketing, training, and stats.22:08 - Running a productive team meeting with agenda and goal tracking.27:22 - Growing a business through regular team meetings and training.31:29 - Improving team meeting rhythms for practice success. Resources MentionedDownload your copy of the Team Meeting Agenda here: https://theremarkablepractice.com/buildpodcast-ep21-teammeetingTo schedule a Strategy Session with Dr Lona: https://go.oncehub.com/DrLonaBuildPodcastTo schedule a Strategy Session with Dr Bobby: https://go.oncehub.com/DrBobbyBuildPodcastLearn more about the Build Your Remarkable Practice: https://theremarkablepractice.com/build-your-remarkable-practice-podcast/Learn what it takes to be Remarkable!: https://theremarkablepractice.com/