Podcast appearances and mentions of christopher engman

How can advanced marketing and sales strategies drive success in mega deals?In this episode of The Hard Corps Marketing Show, I sat down with Christopher Engman, the founder of Megadeals, to discuss advanced strategies for marketing and sales in the world of mega deals. Christopher brings his expertise on the importance of integrating both marketing and sales to scale businesses dealing with high-complexity sales.Christopher breaks down the problems with over-engineered marketing and sales stacks and explains why integrating these fields is crucial for success. He introduces key practices like multi-channel media targeting, stakeholder mapping, and the concept of ‘deal orchestration,' which simplifies complex sales processes and enhances execution.In this episode, we cover:The challenges with over-engineered marketing and sales stacksHow integrating marketing and sales can help businesses scale commerciallyChristopher's ‘gym flow' method for building long-term client relationships through subtle engagement, rather than aggressive sales tacticsWhy relationship-focused strategies are more effective than brute-force approachesHow Megadeals' Deal Orchestration Platform consolidates multiple tools into one cost-effective solution for managing high-complexity salesIf you're navigating complex sales or looking to refine your approach, this episode is packed with actionable insights you won't want to miss!

Chapters00:00 Introduction and Background06:00 Innovation and Entrepreneurial Mindset08:25 The Power of Sales and Impact15:03 Competition, Education, and Excellence29:01 Transition to Mega Deals31:30 The Power of Pivoting and Self-Reflection45:51 The Importance of AI and Sustainability48:13 Pivoting from a Bad Business Idea51:09 Confidence, Arrogance, and Success55:35 Working in Your Energy Zone58:10 Recognizing Limitations as a Leader01:01:21 Deal Orchestration, Marketing, and Social Selling in Closing Big Deals01:21:01 Thorough research and preparation01:23:07 Building personal brands01:25:38 The hypocrisy of generic agencies01:29:12 Going niche and specializing01:31:14 Involvement in the sales process01:33:48 Stakeholder mapping and media platform01:36:15 Scaling with formulas and scalers01:38:52 The effectiveness of expert-led sales01:41:02 The role of content and coaching01:43:48 Creating professional videosAuthentic As F*ck is a podcast all about storytelling. I have conversations with entrepreneurs, and creators, hear their stories, and how these stories shaped the person.So excited to share in Episode 108 of the AAF podcast: Selling And Orchestrating Mega Deals with Christopher Engman. Don't miss this inspiring conversation about entrepreneurship and storytelling.Christopher Engman is a serial entrepreneur, investor, and large deal advisor in sustainability scale-ups. Christopher spends about 50% of his time on Megadeals, and the rest as an investor and advisor for 16 other companies.Comment, tag, and share with someone who would love this. Enjoy! Also join Night Owl Nation https://sunyi.co/night-owl-nation, a global community of entrepreneurs and creators who practice storytelling together.Follow me: @SunYiCo Website https://sunyi.coNight Owl Nation https://sunyi.co/night-owl-nation/Instagram https://instagram.com/sun.yiTikTok https://tiktok.com/@_sun.yiTwitter https://twitter.com/_sun_yiLinkedIn https://linkedin.com/in/sunyi-nightowls/Facebook https://facebook.com/sun.yi.nightowlsThreads https://threads.net/@sun.yiDomestika https://domestika.org/en/courses/2638-the-art-of-storytelling-for-freelancers-and-creators/sunyiFollow: Christopher EngmanLinkedIn https://www.linkedin.com/in/christopherengman/?originalSubdomain=seInstagram https://www.instagram.com/christopher_engman/Instagram https://www.instagram.com/megadealsadvisory/X https://twitter.com/megadealsaFacebook https://www.facebook.com/megadealsadvisory***

Christopher Engman, Co-Founder & Managing Partner at Megadeals. This speaker from the Demand Gen Summit discusses how Megadeals performs in the enterprise Saas space. To stay current on our latest events, follow us on Linkedin. Useful Timestamps:1:06 - Market volumes and the dominance of certain companies.2:14 - Cross-functional decisions, complex offerings, and complex customer organization structures.8:34 - Understand top companies in specific industries.11:26 - Key initiatives of top companies.13:36 - Challenges faced by salespeople in unproven categories.14:09 - High win rates in finite markets. 15:58 - Focus on mimicking normal behavior in social selling.22:34 - Closing Remarks. 

Med hjälp av vatten, gravitation och ny teknik skulle nedlagda gruvor kunna användas för att lagra energi. I den allt snabbare omställningen till ett fossilfritt samhälle tror sig svenska bolaget Mine Storage ha hittat en ny guldgruva. I det här avsnittet av Digitala influencerpodden förklarar Christopher Engman, grundare av Mine Storage, varför en gruva är bättre än ett batteri, hur gamla gruvor kan hjälpa till att minska kaoset på elmarknaden och om egen mjukvara som vägen till framgång. Dessutom förklarar han varför vår elkonsumtion kan jämföras med en anka.

Welcome to the Evolution Show! Hope you are great! This is podast version of Evolution Show on Youtube! See video version here: https://www.youtube.com/watch?v=mwa4rkSFiLU Today I continue my conversation with my really inspiring guest Christopher Engman talking about a brilliant way to store energy using old mines! Engman is founder and chairman of the Swedish startup Mine Storage. In part 1 we talked about how the Mine Storage technology works so check it out by following the link below if you that if you haven´t already! Mine Storage is getting more and more attention and has come a far way and is now cooperating with utilities and grid providers to make use of old mines and turning them into large energy storage facilities using pump storage hydro. This is a technolgy that is proven and that can be very useful to help store energy from wind and solar and provide it to the grid when needed! I hope you like the episoode! And don´t miss next week´s episode where a world leading pioneering in hydrogen technology for housing and buildings share how he and his wife built a 500 square meter house, totally off grid! The house is running completely on solar energy combined with hydrogen storage! Two fully loaded episodes with Hans-Olof Nilsson is coming up! To support the Evolution Show, give the videos a thumbs up and consider subscribing! Cheers! Johan Landgren, host of the Evolution Show Links for this episode: Part 1 of our talk: https://www.youtube.com/watch?v=BDKG8AbR1M4 Mine Storage: minestorage.com Christopher Engman on Linkedin: https://www.linkedin.com/in/christopherengman/ The team behind the Evolution Show: Producer and host: Johan Landgren Studio technician: Gustav Andersson Music for animation: Alexander Sparf - roding.bandcamp.com

Welcome to the Evolution Show! Hope you are great! Today I have a really inspiring guest on the show to talk about a brilliant way to store energy using old mines, Christopher Engman! Engman is founder and chairman of the Swedish startup Mine Storage. Mine Storage is getting more and more attention and has come a far way and is now cooperating with utilities and grid providers to make use of old mines and turning them into large energy storage facilities using pump storage hydro. This is a technolgy that is proven and that can be very useful to help store energy from wind and solar and provide it to the grid when needed! I hope you like the episoode, part 2 is coming out on Monday next week! In part 2 we look at economics and market for this technology, some of the challenges and the future! To support the Evolution Show, give the videos a thumbs up and consider subscribing! Cheers! Johan Landgren, host of the Evolution Show Links for this episode: Mine Storage: minestorage.com Christopher Engman on Linkedin: https://www.linkedin.com/in/christopherengman/ Previous episode with Zen Oceans founder, developing electric container ships: https://www.youtube.com/watch?v=WnHQCC2YH4E&t The team behind the Evolution Show: Producer and host: Johan Landgren Studio technician: Gustav Andersson Music for animation: Alexander Sparf - roding.bandcamp.com

ABM is mistakenly seen as a technology when it's really about targeting specific groups of accounts with tailored messaging throughout the funnel. The podcast guests, Christopher Strandell and Erik Annerberg have over 20 years of experience in the ABM industry. Now that they are colleagues at the ABM company InZynk, they happily joke about how they were once business rivals. Erik and Christopher emphasize the importance of teamwork and collaboration between sales and marketing. They know how hard it is to get marketing and sales working together. As an example, the sales and marketing teams can collaborate in determining who, when, and how to target and build messaging, content, and distribution together. We're joined by the host Christopher Engman, author of the Megadeals book, also known as "the father" of the ABM category. 

Christopher Engman is co-founder and managing partner of MegaDeals Advisory, and author of the book MegaDeals. Having started in ABM in 2007, Christopher Engman has more than earned the title of ‘the Father of ABM'. His book Megadeals cements his reputation as an ABM leader even further. He's been personally involved in hundreds of B2B deals, a number of which exceeded multi billion pounds. Christopher Engman's Megadeals Advisory assists scaleups and Fortune 500 companies in doing just that – making mega deals. About the book: Many of the most successful B2B companies in the world have a high concentration of revenue coming from a few top accounts. Often less than 50 accounts represent 80% of the total revenue even though the entire customer base can consist of many thousand accounts. Often the biggest accounts have very extensive contracts and big amounts associated. Very often each top client of the biggest companies in the world can have individual revenues beyond one billion USD per year each. In the world of Megadeals, the literature is very weak. There is a long list of books about B2B complex selling but the difference between a 100.000 USD deal and a multi BUSD deal is substantial. The book is a mix of theories and models blended with interviews with 60 of the top Megadeal sales people in the world. You can buy it here: https://www.megadeals.com/product/the-megadeals-book ------------------------------------------------ Connect with Christopher on LinkedIn: https://www.linkedin.com/in/christopherengman/ Check out Megadeals: https://www.megadeals.com/ ------------------------------------------------ Marti Sanchez is a world-citizen entrepreneur who loves to write about himself in third person. Listen as I invite world-leading CEOs, business leaders, and special guests to get brutally honest about everything from current events to untold, raw stories. This unfiltered, hilarious, and surprising podcast is like Forbes but with cuss words. Twitter: https://www.twitter.com/Marti__Sanchez LinkedIn: https://www.linkedin.com/in/itsmartisanchez/

In this episode, Christopher Engman, the co-founder and managing partner of MegaDeals Advisory, joins us to discuss "How to win mega deals?" He has been personally involved in making hundreds of B2B deals happen, which cumulatively exceed several billion. In this episode, Chris dives deep on: --> Why mega deals are a lot like winning a political contest? --> What qualifies as a mega-deal -- is it deal value or a range? What are some common characteristics of megadeals? --> Challenges sellers face when selling to enterprises --> How to hire a mega dealer? What should you look for? --> 5 cornerstones of mega deals, and a lot more...

Christopher Engman is co-founder and managing partner of MegaDeals Advisory, and author of the book MegaDeals. On today's episode, Christopher shares his best practices for how to win really big deals or as he calls them: MegaDeals. We talk about how winning MegaDeals is a lot like winning a political contest. We dive into how digital transformation has impacted selling large deals. Christopher and his team have conducted research into the 6 challenges that sellers face in selling to the enterprise. We dig into that. And then we dive into Christophers 5 cornerstones of MegaDeals. His keys to winning these large deals. We also talk about the importance of risk mitigation in your selling. As Christopher says "Value gets you in the door; risk mitigation gets you the deal"  Connect with Andy: LinkedIn Sponsored by: ringDNA | Transform your sales team into a high-performing revenue engine | ringDNA.com BombBomb | Build better business relationships with video messaging | BombBomb.com Explore the ringDNA Podcast Universe: Sales Enablement Podcast Selling with Purpose Podcast RevOps Podcast Learn more about your ad choices. Visit megaphone.fm/adchoices

This week Chris and Johan are joined by Christopher Engman, co-founder of Megadeals and chairman of MINE STORAGE. He aims to use old mines as a hydro power reservoir thereby revolutionizing the grid storage industry. Listen in to find out what this has to do with the old romans and swiss cheese and how his expertise can help fellow entrepreneurs and investors.

https://www.linkedin.com/in/ACoAAAAERXwB1sVqWdvAh5t-4CRcUJ9J5_el81Y (Christopher Engman) is the Co-Founder and Managing Partner of the https://www.linkedin.com/company/megadeals-advisory/ (Megadeals Advisory). He is the father of ABM and he invented IP targeting. He's been involved in hundreds of ABM campaigns for Fortune 500 businesses. His methodology, Megadeals and his book and podcast by the same name is a playbook of how to do ABM properly and sell to complex organisations. We talked about:

Christopher Engman is the father of ABM, the author of Magadeals and an investor in sustainability and martech scaleups. He started in ABM in 2007 and has been personally involved in hundreds of B2B deals and several multi-billion pound deals.  His Megadeals Advisory is assisting scaleups and Fortune 500 companies doing more and bigger Megadeals. Because of their size, scope, complexity, and status, megadeals are deeply meaningful to the mega dealers behind them. They present an opportunity to change the world for the better on a massive scale.

Bora Brännstrom, David Klättborg and Christopher Engman are co-founders at Mega Deals Advisory. On this episode of the Sales Leadership Show Bora, David and Christopher share how to implement a mega deals framework to encourage your sales team to chase down deals that will change the course of your organization. Resources: Book: Megadeals MegaDeals.com Previous episode: […] The post How To Close More MEGA DEALS (And Get Your Sales Team Onboard) | Sales Leadership Show appeared first on Salesman.org.

One of the biggest challenges for today's CMOs is to understand how and where to invest their marketing budgets - which channels, formats and messaging types contribute the most and how should you balance the money and resources between the different channels and activities in the marketing mix?  In a digital world, where we have tremendous amounts of data at hand, many brands have focused a lot on short term sales activations that lead to immediate wins. In an increasingly competitive market, however, this makes it harder to grow and increase profit in the long term. To succeed over the long term, brands need to continue putting much focus on building a strong brand - and in this episode, about marketing mix modeling with Christopher Engman, you'll learn why. We also cover topics such as:  How marketing mix modeling can help you optimize the marketing mix The most important concepts of marketing mix modeling  Why you should never measure marketing ROI channel by channel About Christopher Engman Christopher Engman is a global entrepreneur, investor, author and expert in driving rapid revenue growth. In his most recent book about Megadeals, which he wrote together with J. Åberg, the authors combine insights from years of marketing and sales experience with more than 100 Fortune 500 companies to propose a set of hypotheses and provide a powerful formula for brands to realize long-term success. Christopher is also a frequently hired speaker in marketing and sales and has written a book about forecasting of the Swedish state budget. 

Learn how to make a MEGADEAL! Listen to this podcast episode with one of the authors of the top selling book Megadeals, Christopher Engman. In the podcast episode Christopher talks about the five cornerstones which helps you increase your chances of creating a megadeal. If you want to know more or get in touch with Christopher, find more information in the links below: https://www.linkedin.com/in/christopherengman/?originalSubdomain=se https://megadeals.com/

It can be difficult to know where to start with navigating a megadeal. You're handling billions of dollars and an entire ecosystem of organizations and people. Fortunately, there are sales and marketing pros that have gone before you (even if current literature doesn't reflect it). Christopher Engman, CRO/CMO of Proof Analytics and author of Megadeals, travels the world to speak about managing huge business agreements. At #B2BSMX 2019, Christopher shared five major mistakes to look out for when operating a megadeal.

This episode features Christopher Engman, Lead Investor and Advisor at Proof Analytics and Haseeb Khan, Director Innovation and Technology at Tkxel to explore how businesses can explore automation and AI to scale up especially when it comes to their marketing strategy. --- Send in a voice message: https://anchor.fm/bettertech/message

När kontrakten handlar om mångmiljonbelopp – eller miljarder – då ställs helt andra krav på säljarna. Bokpodden gästas av Johan Åberg, som skrivit ”Megadeals” tillsammans med Christopher Engman.

Account Based Marketing has gained momentum with business to business companies, but how do we utilize accounts that fit our ideal customer profile to create the most impact? A Marketing Leader, Author of Account-Based Marketing, Speaker, Evangelist, ABM Strategist, Jessica Fewless, discusses how to refine your ideal customer profile and personalize marketing to them.   Takeaways: Intent should inform your strategy. Once you come up with the ideal customer profile, use intent to figure out who is in the market now in order to find out which accounts to focus on first.  Collaborate with your marketing, sales, and customer success teams to find your ideal customer profile (ICP). ICP needs to be refined each year as the market changes. Just because you want to sell to somebody doesn't mean that they want to buy from you and vice versa. Be intentional with your account-based marketing strategy. We have more data than ever before, use it to segment your ICP list. It is time to rethink the customer marketing function. Due to today's economic climate, it is all hands on deck to save and grow as much of the business that we currently have. When marketing to your one-to-one treat each customer/company as a market of one. Everything should be 100% personalized for them. Make them feel special, use their vernacular, and give them a piece of collateral with their logo on it! Career advice: Having different job opportunities is like dating. As you go through your career, figure out what you liked and what you didn't to find exactly what the right company is for you.   Links: LinkedIn: https://www.linkedin.com/in/jfewless/ Twitter: https://twitter.com/jfewlessB2B Email: polepedalpaddlegirl@gmail.com Account-Based Marketing: https://www.amazon.com/Account-Based-Marketing-Target-Companies-Revenue   Shout Outs: 19:53 Christopher Engman    Busted Myths: You can't buy your way into an ABM Strategy! First you need the strategy and then you buy the technology. Sales representatives can be very compelling - don't fall into “Shiny Object Syndrome!” Death to nurture! Sometimes nurture gets in the way of good marketing. Try partnering it with your sales development rep. This will allow you to have a more personalized approach to account-based marketing.   Ways to Tune In: iTunes - https://podcasts.apple.com/us/podcast/the-hard-corps-marketing-show/id1338838763 Spotify - https://open.spotify.com/show/1vVLpNI1LssMTiL6Kdsamn Stitcher - https://www.stitcher.com/podcast/the-hard-corps-marketing-show Google Play - https://play.google.com/music/m/Im7mytmu2wa2mekhoeixlja5hpe?t=The_Hard_Corps_Marketing_Show YouTube - Full video - https://youtu.be/PMs3o-qNQ4E

How do you know if your business is not investing enough in marketing if all the different marketing touch points are attributed to just one touch point, the last touch? Oftentimes marketing does not get the investment it needs to win bigger deals for the company, because it is quantified in the wrong way. A World Leader in automated Marketing Mix Modeling, Author of Megadeals, Founding Partner, Chairman of Megadeals Advisory, and the CRO & CMO of Proof Analytics, Christopher Engman, shares his expertise of how to best demonstrate the value of marketing, and where to invest in efforts to win bigger deals, faster.   Takeaways: Marketing is often quantified in the wrong way, when measuring its success. Attributing one touch point before a prospect becomes a marketing qualified lead is taking a snapshot of the buyer's journey as opposed to viewing the whole film.  Multi-touch attribution provides tactical insights as to what campaigns your team should tweak. Most marketing leaders should have a popular science understanding of statistics and regression analytics. Marketing mix modeling gives you an idea of how your different marketing efforts contribute to each other. For example, how your TV affects your paid search. Invest in marketing across the whole customer journey. Often there is too much spend on the demand generation side and not enough continuing on into the pipeline to help drive more deals. Rather than having your sales team repeat the same information on their calls, turn that messaging into a video, a white paper, or an article. This gives your sales team a tool to use when interfacing with clients rather than always having to say the same thing. Have your employees and colleagues sharing your videos and blog articles from their social media profiles rather than sharing your content on your brand page first. This creates a larger and trusted voice that is not just coming from the same brand page. Most B2B companies are overspending on events because they are hungry for more marketing qualified leads. Career Advice from Christopher Engman - Put learning first before prestige to evolve fast. If you receive criticism, ask for more. It's okay to get and give feedback.   Links: LinkedIn: https://www.linkedin.com/in/christopherengman/ Twitter: https://twitter.com/chrisengman Proof Analytics: https://proofanalytics.ai/ Megadeals Advisory: https://megadeals.com/ Megadeals Podcast: https://megadeals.com/podcast/ Megadeals Book: https://megadeals.com/megadeals-book/ Under the Hood: https://proofanalytics.ai/insight/under-the-hood-fundamentals-of-automated-mmm/ Inc.com: https://www.inc.com/justin-bariso/do-you-want-to-be-an-entrepreneur-read-this-first.html Khan Academy: https://www.youtube.com/user/khanacademy   Busted Myths: In the B2B space, companies should invest more into their sales force and less into marketing. - This is NOT the case. Research has shown that successful companies are investing more in their marketing to win bigger deals, faster. Marketing is often invested in less because they are seen as obscure, misunderstood, and are often quantified in the wrong way.   Ways to Tune In: iTunes - https://podcasts.apple.com/us/podcast/the-hard-corps-marketing-show/id1338838763 Spotify - https://open.spotify.com/show/1vVLpNI1LssMTiL6Kdsamn Stitcher - https://www.stitcher.com/podcast/the-hard-corps-marketing-show YouTube - Full video - https://youtu.be/OIxsAUBHS9k

Christopher Engman har specialiserat sig på de stora affärerna, så kallade megadeals. Han har skrivit böcker på temat, och är dessutom serieentreprenör och investerar i många bolag. Christopher berättar hur man strukturerar en megadeal, hur man förbereder förhandlingen och hur du får alla – både på din och motpartens sida – med dig så att man kan ta affären i mål. Detta och mycket annat matnyttigt i detta lärorika avsnitt. Missa ej!

  I detta avsnitt av Tillväxtpodden gästar Christopher Engman, CRO / CMO för Proof Analytics. Med en lång bakgrund inom försäljning samt författare bakom boken om Megadeals, så guidar Christopher oss genom begreppet Marketing Mix Modeling och hur det kan bidra till att beräkna och utvärdera säljresultatet av ett företags marknadsaktiviteter. Upplever du att konkurrensen är tuffare en ökad prispress eller har ni svårt att skapa engagemang bland era kunder? Då kommer detta avsnitt att ge dig inspiration och råd för att skapa en mer effektivare marknadsbearbetning.  Avsnittet berör områden såsom; stora utmaningar idag inom marknad och sälj, fördelarna och utmaningarna med Marketing Mix Modeling och data som verktyg för att styra och driva försäljning. Vi kommer även in på hur marknad och sälj bör samarbeta och vilken roll sälj och marknadschefen har för att lyckas. Vill du veta mer om Marketing Mix Modeling, läs mer på några av dessa länkar: https://www.linkedin.com/posts/christopherengman_ammm-attribution-regression-activity-6634028817348464640-8_2J https://www.linkedin.com/posts/christopherengman_marketing-attribution-gotomarket-activity-6625387849095217152-7kYM https://proofanalytics.ai/insight/siddhartha-sharan-mmm-analysts/ - - - - - - - - - - Tillväxtpodden är till för dig som är intresserad av att bidra till att skapa tillväxt för dig och ditt företag. Fokus är områden som berör marknad och försäljning, men flera teman kan med fördel anvädas som råd och inspiration för att utveckla andra delar av ett företag.  Ta del av kommande avsnitt genom att prenumerera på Tillväxtpodden via din podd-app och ta del av diskussionen genom att följa oss på LinkedIn: https://www.linkedin.com/company/tillvaxtpodden/ Vill du veta mer om Tillväxtpodden eller komma i kontakt med Peter Önnby; besök vår hemsida på www.tillväxtpoddden.se - - - - - - - - - -  

Welcome to the Megadeals Podcast! Your hosts David Klättborg, Christopher Engman and Bora Brännström will continue their journey of exploring the complex process and discipline of orchestrating and managing Megadeals. You will meet the people behind these big and complex deals and learn from their extraordinary war-stories of both failures and successes.

Det måste gå mycket fortare att få ut gröna innovationer på marknaden om vi ska klara av att nå klimatmålen. Men vem vågar och hur gör man för att lyckas investera i gröna energiinnovationer? Vilka investeringar är egentligen framtidens vinnare när spelplanen ser ut som den gör? I avsnitt 21 av podden Framtidskraft möter vi investeraren Christopher Engman som vet hur de stora affärerna ska sys ihop och som tror stenhårt på den gröna energin. Han ger ur investerarperspektivet sin syn på energisystemets utveckling och drivs själv av att få gröna innovationer på plats snabbare.

It can be difficult to know where to start with navigating a megadeal. You're handling billions of dollars and an entire ecosystem of organizations and people. Fortunately, there are sales and marketing pros that have gone before you (even if current literature doesn't reflect it). Christopher Engman, CRO/CMO of Proof Analytics and author of Megadeals, travels the world to speak about managing huge business agreements. At #B2BSMX 2019, Christopher shared five major mistakes to look out for when operating a megadeal.   Plus, in this exclusive session, he talks about: How to align with an organization's key initiatives Understanding and leveraging the ecosystem of a megadeal Addressing risk in a megadeal Acting as a guide for your target accounts   To listen to this episode and more like it, you can subscribe to #FlipMyFunnel on Apple Podcasts or tune in on our website.

Bridging the communication gap between your data analytics team and your marketing team will get you closer to making sound business decisions and help determine the best places to invest your marketing dollars.  Serious data analysis, like multi-variant regression testing, can provide impactful, long-term decision making opportunities, but for many companies, it would take a roomful of Phd's to understand it. Samantha and her guest, Christopher Engman, CRO and CMO of Proof Analytics explore the complexities of data, regression testing, marketing mixed modeling and discuss what best practices can be implemented to make solid marketing decisions.

Shunya One is finally back! We start with two guests: Christopher Engman, CRO/CMO, Proof Analytics and Harshil Karia, Founder & Managing Director at Schbang & Building Block at Proof Analytics. Christopher and Harshil are in conversation with host Shiladitya about some interesting perspectives on the Indo - Sweden connections as well as how things work at Proof Analytics. They also talk about the importance of cleantech, how they started their journey in this space and a lot more! Tweet to Christopher @chrisengman, Harshil @harshilkaria, Shiladitya @shiladitya and Amit @doshiamit for your questions or reactions to this episode. To join the Shunya One slack channel, request for an invite here: http://ivmpodcasts.com/shunyaone You can listen to this show and other awesome shows on the IVM Podcasts app on Android: https://ivm.today/android or iOS: https://ivm.today/ios, or any other podcast app. You can check out our website at http://www.ivmpodcasts.com/

Under 2,5 år har Christopher Engman forskat kring stora och komplexa B2B-affärer tillsammans med Johan Åberg. Eller megadeals som man valt att kalla dessa. Resultatet är boken Megadeals som innehåller insikterna från deras forskning. Affärerna som man har studerat är från 100 miljoner upp till 150 miljarder där några av världens bästa säljare och marknadsförare inom B2B har intervjuats. I det här avsnittet gräver vi extra i vilken roll marknadsföring fyller i den här typen av affärer. För hur bör en strategi se ut och vilka taktiker fungerar bäst när det handlar om affärer av den här storleken och komplexiteten. Så arbetar du med B2B-marknadsföring så är det här helt rätt avsnitt. Och passa gärna på att även lyssna in avsnitt 23 med Ulrika Bergström på Vendemore om account based marketing. Det är en perfekt kombo med det här avsnittet och förhoppningsvis tar du med dig några bra insikter. Om Christopher Christopher Engman har ett imponerande CV. Han har startat ett flertal bolag, däribland Vendemore som var först i världen med account based advertising och som arbetar med många av världens största företag. Bolaget såldes senare till Bisnode och efter det har han bland annat arbetat med cleantech-bolaget Climeon där han lyckades öka kontrakteringen från 30 till 900 miljoner på två år. Något som gjorde att Prosales 2018 utsåg honom till Commercial Director of the Year. Christopher är idag investerare i en rad bolag inom framförallt marketing tech, däribland Proof där han också gått in som sälj och marknadschef. Proof arbetar med automatiserad marketing mix modelling vilket används för att utvärdera och analysera marknadsaktiviteter. Om avsnittet Du får i det här avsnittet höra mer om vad megadeals faktiskt är och vad som skiljer dessa från traditionella B2B-affärer. Christopher berättar också om de främsta insikterna från deras forskning och hur de bör appliceras i marknadsföringsarbetet. Vi pratar bland annat på den budskapsplattform som krävs. Du får även höra om: Vilka taktiker som används och hur Vilken typ av innehåll man bör arbeta med Och hur man mäter sin marknadsföring på bästa sätt Du hittar som vanligt länkar till de böcker, personer och andra resurser vi pratade om i avsnittet här nedan. Under länkarna så finner du även tidsstämplar till olika sektioner av intervjun. Länkar Christopher Engman (LinkedIn) Megadeals Advisory Vendemore Proof Analytics Climeon Carismars artikel om Customer Lifecycle Management. Böcker Megadeals Köp via Megadeals Advisory The Challenger Sale Adlibris / Bokus Personer Sangram Vajre på Terminus (LinkedIn) Pål Lind på InZynk (LinkedIn) Tidsstämplar [3:15] Christopher börjar med att förklara kriterierna för för vad en megadeal är, bland annat storleken och antalet inblandade personer. Han förklarar också vad som är de stora skillnaderna mot traditionella B2B-affärer. [13:14] Vi pratar om de främsta insikterna från Christopher och hans teams forskning. Han lyfter bland annat vikten av att marknadsförare måste vara mer insatta i försäljning och säljprocessen. [19:13] Christopher beskriver hur man applicerar insikterna i sin marknadsföring. Bland annat vilka taktiker han rekommenderar att man använder och lyfter betydelsen av PR. [27:55] Vi pratar om den budskapsplattform som man tagit fram och de tre nivåerna av kommunikation som ingår. Vi börjar med att gå igenom vad de han kallar fundamental messaging är. [36:02] Christopher berättar sedan om nästa nivå som han kallar deal closing messaging som används för att driva affärer framåt. Vi pratar också om vilket innehåll som används. Vi pratar sedan om den sista pusselbiten som är orientational messaging. [49:58] Vi pratar om hur man mäter sin marknadsföring i den här typen av stora affärer som har en lång och komplex köpresa. Christopher berättar om de olika alternativ som finns och varför han engagerat sig i Proof som arbetar med automated marketing mix ...

Alla riktigt stora affärer innehåller en trojansk häst, en person som läcker information till en vald leverantör. Att sy ihop en riktigt stor affär är ett lobbykrig, mer än något annat. Det menar Christopher Engman, som tillsammans med Johan Åberg har skrivit boken ”Megadeals”. I boken berättar 60 doldisar på några av världens största bolag om spelet bakom kulisserna och vad som krävs för att gå i mål med en miljardaffär. För Affärsvärldens Helene Rothstein berättar Christopher Engman om de fem avgörande faktorer som kan hjälpa eller stjälpa den som vill landa de stora affärerna.

Alla riktigt stora affärer innehåller en trojansk häst, en person som läcker information till en vald leverantör. Att sy ihop en riktigt stor affär är ett lobbykrig, mer än något annat. Det menar Christopher Engman, som tillsammans med Johan Åberg har skrivit boken ”Megadeals”. I boken berättar 60 doldisar på några av världens största bolag om spelet bakom kulisserna och vad som krävs för att gå i mål med en miljardaffär. För Affärsvärldens Helene Rothstein berättar Christopher Engman om de fem avgörande faktorer som kan hjälpa eller stjälpa den som vill landa de stora affärerna.

Vad är egentligen megadeals? Vilka är de strukturer som skapas och vilket grundarbete görs, för att megadeals över huvud taget ska bli av? Möt Christopher Engman, serieentreprenören som bland annat skapat Account Based Marketing och tagit ut det i världen. Nu släpper Christopher Engman tillsammans med kollegan Johan Åberg boken Megadeals. Boken som är den första i världen som beskriver vad som ligger bakom riktigt stora affärer. ********************Säljpodden skapas i samarbete med CRM-uppstickaren Membrain och business- och karriärcoachföretaget Straction.******************** Det är fantastiskt roligt att båda författarna till boken Megadeals, Christopher Engman på Proof Analytics och Johan Åberg på Next State, gästat Säljpodden! Det har tagit ett par år att sammanställa alla intervjuer och material som de samlat in om megadeals. Med hjälp av sitt team har de nu äntligen lanserat boken om Megadeals. Det är den första boken i världen som strukturerat beskriver hur riktigt stora affärer görs. En bok som många väntat länge på! Christopher inledde sin bana som säljare ute på öarna i Luleås skärgård, redan som liten grabb. Med hjälp av sin pappa, så köpte han in grossistgodis i lådor och hans lilla affärsidé blev snabbt en succé ute bland öarnas barn. Hans drev sedan en sportklädesbutik, presentkortsföretag och skapade även ett taxisystem innan det blev ett antal år på universitetet. Karriären har gått i raketfart och som 27-åring satt han i styrelsen för ett börsbolag. Han menar att han alltid gillat krångliga saker och med sin erfarenhet från alla bolag han varit på, så skapade han det som kom att bli Account Based Marketing. Ett arbetssätt som nu är så etablerat, att nästan alla större bolag använder det i sin marknadsföring. Särskilt om de ska göra megadeals! I den här intervjun hör du Christopher berätta allt om hur megadeals skapas och vad som ligger bakom att de blir av. Om du vill lära dig mer om hur du och ditt företag skapar megadeals, så vill jag dels tipsa om boken Megadeals, men också om den workshop som Christopher och Johan skapat ihop med Bora Brännström och David Klättborg, på www.megadealsadvisory.com  Lyssna på avsnittet här:https://saljpodden.se/wp-content/uploads/2019/06/Christopher-Engman.mp3/Mattias P.S. Prenumerera på Säljpodden i iTunes, Spotify eller på Säljpodden.se. Gå också gärna med i Säljpoddens grupper på Facebook, Instagram och Linkedin. Tack! D.S See acast.com/privacy for privacy and opt-out information.

Releasefest för boken Megadeals och vi poddar live. Många intressanta personer fladdrar förbi men framförallt Christopher Engman och Johan Åberg som står bakom Megadeals.

I avsnitt 4 av Tillväxtpodden diskuterar vi #megadeals med Christopher Engman. Christopher beskriver metodiken för att vinna stora affärer och megadeals, samt hur han som CRO på Climeon applicerar samma metodik för att organisera, leda och styra sin organisation för att skapa tillväxt genom att vinna stora affärer. Avsnittet går igenom många av de delar som kommer att publiceras i boken Megadeals av Christopher Engman och Johan Åberg. Så lyssna in på alla de råd och tips som Christopher delar med sig om hur du kan vinna stora affärer och därmed skapa tillväxt för ditt företag.

Det började med godis i års 4, till presentkort, för att sedan som 27-åring ta plats som CIO i en börsnoterad ledningsgrupp. Därefter utveckla taxisystem och ta Account Based Marketing till Sverige. Idag - Handlar allt om Mega Deals för Christopher Engman. Från att ha startat sin godisförsäljning i års. 4 är han idag CRO/CMO Cliemon (publ.) - ett superspännande CleanTech-bolag - där han skapar tillväxt med fokus på Mega Deals. Det som började med en privat investering och ett par workshops är idag ett starkt växande börsnoterat bolag. Inte konstigt att han snart släpper en bok i ämnet tillsammans med Johan Åberg på Next State Allt annat och mycket mer i dagens avsnitt av Sellsation Podcast - Idag tillsammans med vår gästande Intern Fredric Carlsson bakom mikrofonen - vilket han gjorde med bravur. Ett avsnitt ni inte får missa! 

Christopher Engman, the founder of companies like Vendemore, Retain24, TaxiSystem and many others and he’s also an active investor. One of his companies, which he’s now active and an investor in is called Climeon. He’s also involved with Proof Analytics, Trigger Bee and many others. Famous Five: Favorite Book? – Inside the Tornado What CEO do you follow? – N/A Favorite online tool? — LinkedIn How many hours of sleep do you get?— 7 If you could let your 20-year old self, know one thing, what would it be? – “Put learning fast in front of prestige”   Time Stamped Show Notes: 01:38 – Nathan introduces Christopher to the show 02:14 – All of the companies Christopher founded are profitable and are growing companies 02:50 – Christopher’s biggest exit was Vendemore 03:04 – Christopher ran it for 9 years 03:12 – Vendemore was initially bootstrapped and raised funds 03:51 – The exit was three years ago 04:42 – Christopher and his wife owned 75% of Vendemore 05:40 – Christopher took 50% of his Vendemore exit to start Climeon 05:53 – It has 350 shareholders 06:11 – Christopher believes that Climeon will be the next dominant player in mechanical engineering 07:13 – It is easier to raise funds if you have a number of shareholders 07:28 – The next round for Climeon will be a big round 08:08 – Christopher shares how Climeon works 09:50 – The process of energy transformation inside the Climeon 10:37 – Christopher believes in the potential of Climeon 11:24 – Team size is 40 11:41 – Climeon has less than 10 customers 12:10 – Climeon’s target clients are steel plants, cement plants and those in geothermal energy 12:36 – Christopher runs sales and marketing 12:42 – Climeon’s founder is in CTO side 12:54 – Christopher shares how he found out about Climeon 13:20 – Christopher’s shares in the company is quite big 14:05 – The starting contract value of Climeon 14:40 – Climeon is getting several hundreds of millions of dollars per client 14:51 – Christopher doesn’t get commission from the sales 16:40 – The Famous Five   3 Key Points: Building companies isn’t always about revenue, but the value you bring. If you believe in something, go for it. Turning heat into electricity is the future of energy.   Resources Mentioned: Simplero – The easiest way to launch your own membership course like the big influencers do but at 1/10th the cost. The Top Inbox – The site Nathan uses to schedule emails to be sent later, set reminders in inbox, track opens, and follow-up with email sequences GetLatka - Database of all B2B SaaS companies who have been on my show including their revenue, CAC, churn, ARPU and more Klipfolio – Track your business performance across all departments for FREE Hotjar – Nathan uses Hotjar to track what you’re doing on this site. He gets a video of each user visit like where they clicked and scrolled to make the site a better experience Acuity Scheduling – Nathan uses Acuity to schedule his podcast interviews and appointments Host Gator– The site Nathan uses to buy his domain names and hosting for the cheapest price possible Audible– Nathan uses Audible when he’s driving from Austin to San Antonio (1.5-hour drive) to listen to audio books Show Notes provided by Mallard Creatives

https://www.linkedin.com/in/christopherengman/ The Best Way to Stay Focused on Your Deals: https://www.pipedrive.com Try it you will Love it. Audible 30 day Free Trial: http://www.audibletrial.com/BrutalTruth Check out my YouTube channel and watch my Free Sales/Social Selling Course. https://www.youtube.com/subscription_center?add_user=MaverickMethod Check Out PandaDoc for Quote building: http://info.pandadoc.com/brutal-truth/learn-more Acuity Scheduling Free Trial:  https://acuityscheduling.com/?kw=YToxMzE1MDM2MA%3D%3D RingCentral FREE Eval: http://www.kqzyfj.com/click-8255383-12813127 Get Grammarly: https://grammarly.go2cloud.org/SHrp Get Free Emails addresses from any company: http://elucify.grsm.io/e/65f Hootsuite 30 Day Eval: http://www.dpbolvw.net/click-8254724-10920306 Listen to The Sales Questions PodCast: https://itun.es/i67d3Ry Listen to The B2B Revenue Leadership Show: https://itunes.apple.com/us/podcast/b2b-revenue-leadership-show/id1174976428?mt=2 Join The Gaggle and Spread The Brutal Truth: http://gaggleamp.com/i/xfpnkxv Get 20% More Leads with Coupon SALES20 and follow this link to LeadFuze: https://www.leadfuze.com/#_l_1i Get a 10% discount code = Bburns10

In this episode we talk to Christopher Engman, CRO/CMO at Climeon AB.

Hör Superentreprenören och Stjärnsäljaren Christopher Engman berätta hur du lyckas inom komplex försäljning på temat Mega Deals. Han berör också bla de bästa sälj & marknadsverktygen, hur du blir en Thought Leader på Social Medier och varför han nu ska åka Vasaloppet. Musik: Joakim Karud - Loudness & Clarity Music by Joakim Karud http://soundcloud.com/joakimkarud