Podcasts about proof analytics

Crack the secret language of business to elevate your marketing game! This episode unpacks the meaning of "predictive" across industries, the CMO's unique challenges, and why timing is everything. Learn to position better, understand your market, and align strategies to drive top-line revenue.And don't forget! You can crush your marketing strategy with just a few minutes a week by signing up for the StrategyCast Newsletter. You'll receive weekly bursts of marketing tips, clips, resources, and a whole lot more. Visit https://strategycast.com/ for more details.==Let's Break It Down==04:58 Marketers gain respect through understanding business.07:51 B2B marketing benefits from consumer media strategies.12:41 Great products fail without proper market research.14:57 E Street Realty: Innovative, but market not ready.19:52 Positioning is crucial for product launch success.21:36 Founders assume expertise leads to successful positioning.24:34 Executives share issues across multiple departments.31:42 Established brands succeed faster than newer ones.36:05 Global consumer sentiment is extremely low currently.40:30 Marketers focus too much on efficiency metrics.46:12 Marketers must rethink outdated business strategies.==Where You Can Find Us==Website: https://strategycast.com/Instagram: https://www.instagram.com/strategy_cast/Facebook: https://www.facebook.com/strategycast==Leave a Review==Hey there, StrategyCast fans!If you've found our tips and tricks on marketing strategies helpful in growing your business, we'd be thrilled if you could take a moment to leave us a review on Apple Podcasts. Your feedback not only supports us but also helps others discover how they can elevate their business game!

Every marketing team  wants attribution. But weirdly, it's often not that satisfying when they actually get it. I led many multi-touch attribution projects as a consultant, and we got really good at implementing tools, creating taxonomies, and making sure that data was clean.But I found that when you actually showed these reports to a C-level executive, it was usually kind of underwhelming. The data didn't always pass the common sense test. Today's guest thinks there's a better way — Marketing Mix Modelling. It's basically the application of mathematical techniques to model relationships between different variables. However, technology now enables it to happen faster and more cost-effectively than ever before. Thanks to Our SponsorMany thanks to the sponsor of this episode - Knak. If you don't know them (you should), Knak is an amazing email and landing page builder that integrates directly with your marketing automation platform. You set the brand guidelines and then give your users a building experience that's slick, modern and beautiful. When they're done, everything goes to your MAP at the push of a button. What's more, it supports global teams, approval workflows, and it's got your integrations. Click the link below to get a special offer just for my listeners. Try Knak About Today's Guest Mark Stouse is CEO of ProofAnalytics.AI. With over 26 years of experience in marketing communications and strategy, he has a passion for transforming GTM performance with data-driven insights and agile decision making. Prior to founding Proof, Mark was CMO at Honeywell Aerospace, CCO at BMC Software, and a marketing leader at Hewlett Packard Enterprise. https://www.linkedin.com/in/markstouse/Key Topics[00:00] - Introduction[01:15] - Clarifying the acronym “MMM”[02:39] - Mark's background and how he founded Proof Analytics [07:57] - Limitations of multi-touch attribution (“MTA”)[14:16] - How MMM avoids the shortcomings of MTA[16:42] - The Fischer Price definition of MMM[19:56] - Demand vs. brand investments and their impact[24:09] - A/B vs. multivariate regression[25:21] - MMM is aggregate modelling, no reliance on PII[27:12] - Simple explanation of multi-variate regression[30:29] - Incorporating third-party data sources[31:48] - Historical ROI vs. forecasted ROI[32:52] - Is MMM just for enterprise?[34:51] - Marketing as a non-linear multiplier[38:02] - Getting started with MMM[41:18] - Updating models to include new data sources[42:07] - Competition in the marketing analytics space[44:41] - B2C marketing is more advanced in usage of multi-variate regressionResource LinksProof Analytics - Official SiteEconometrics // Lecture 1: Introduction Learn MoreVisit the RevOps FM Substack for our weekly newsletter: Newsletter

Correlation does not equal causation, as anyone who has studied statistics or data science would know. But understanding causality isn't just important when you're developing models.If you're working in business and want to be recognised for your work, it's essential to be able to demonstrate causality between what you do and the benefit flowing through to the business.In this episode, Mark Stouse joins Dr Genevieve Hayes to discuss how data science can be used to comprehend the underlying cause-and-effect relationships in business data.Guest BioMark Stouse is the CEO of Proof Analytics, an AI-driven marketing analytics platform. Prior to becoming an analytics software CEO, Mark had a successful career in B2B marketing and in 2014 was named Innovator of the Year at the Holmes Report In2 SABRE Awards for his work in tying marketing and communication investment to key business performance metrics.Talking PointsThe benefits to organisations of understanding causality.How such techniques can be applied to use cases and disciplines beyond marketing analytics.How data scientists can drive conversations about analytics at the C-suite level to maximise their impact.The potential future impact of generative AI on data science and the world in general.LinksConnect with Mark on LinkedInProof AnalyticsConnect with Genevieve on LinkedInBe among the first to hear about the release of each new podcast episode by signing up HERE

Genevieve Hayes Consulting Episode 30: Cause and Effect Data Science Correlation does not equal causation, as anyone who has studied statistics or data science would know. But understanding causality isn't just important when you're developing models.If you're working in business and want to be recognised for your work, it’s essential to be able to demonstrate causality between what you do and the benefit flowing through to the business.In this episode, Mark Stouse joins Dr Genevieve Hayes to discuss how data science can be used to comprehend the underlying cause-and-effect relationships in business data. Guest Bio Mark Stouse is the CEO of Proof Analytics, an AI-driven marketing analytics platform. Prior to becoming an analytics software CEO, Mark had a successful career in B2B marketing and in 2014 was named Innovator of the Year at the Holmes Report In2 SABRE Awards for his work in tying marketing and communication investment to key business performance metrics. Talking Points The benefits to organisations of understanding causality.How such techniques can be applied to use cases and disciplines beyond marketing analytics.How data scientists can drive conversations about analytics at the C-suite level to maximise their impact.The potential future impact of generative AI on data science and the world in general. Links Connect with Mark on LinkedInProof Analytics Connect with Genevieve on LinkedInBe among the first to hear about the release of each new podcast episode by signing up HERE The post Episode 30: Cause and Effect Data Science first appeared on Genevieve Hayes Consulting and is written by Dr Genevieve Hayes.

In this episode of Chasing the Insights, I talk to analytics guru Mark Stouse. Mark talks to us about utilizing marketing mix modeling (MMM). Mark Stouse is the CEO of Proof Analytics, a marketing analytics platform that helps CMOs and CFOs bridge the ROI gap by providing cause-and-effect analytics that shows marketing and sales true business impact and financial worth. The company's 'Proof Business GPS' guides through the whole marketing lifecycle, and provides a complete picture of a company's marketing efforts. Their solution enables planning, budgeting, and optimization of marketing in all channels. An award-winning B2B CMO and CCO, Mark is one of the first leaders to connect all types of marketing investment to revenue, margin, and cash flow impact in complex, long-cycle companies. In 2014, he was named Innovator of the Year for his pioneering work by U.S. marketing leaders.

Episode OverviewIn this 38th episode of the CDO Matters Podcast, Malcolm interviews Mark Stouse, the Founder and CEO of Proof Analytics. An accomplished business leader with decades of experience in leading data science initiatives, Mark shares his perspectives on the growing frustration that many organizations are experiencing because of an inability to realize significant benefits from investments in data management and data science.The risks of CDOs saying they aren't ‘ready' to provide business value from AI and data science are real and increasingly unwelcome from companies looking for more immediate returns from their data teams. This is producing an immediate need for CDOs to be unabashedly lean, with an unrelenting focus on a very limited number of specific business needs and outcomes.Episode Links and ResourcesFollow Malcolm Hawker on LinkedInFollow Mark Stouse on LinkedIn

In this episode of Master Marketer Show, host Mike Grinberg sits down with Mark Stouse, founder and CEO of Proof Analytics, to delve into the often overlooked elements of time lag and opportunity cost in the B2B marketing landscape. Discover how understanding these factors can optimize your marketing efforts and drive revenue effectively. Gain actionable insights into leveraging data, analytics, and relationship-led growth strategies for business success. Don't miss out on this valuable conversation with two marketing trailblazers!

In this episode of Master Marketer Show, host Mike Grinberg sits down with Mark Stouse, founder and CEO of Proof Analytics, to delve into the often overlooked elements of time lag and opportunity cost in the B2B marketing landscape. Discover how understanding these factors can optimize your marketing efforts and drive revenue effectively. Gain actionable insights into leveraging data, analytics, and relationship-led growth strategies for business success. Don't miss out on this valuable conversation with two marketing trailblazers!

The most listened-to episode of Season 1 is still about how to go to market with Andrew Davis, and for this reason we are going to dive deeper into this same particular topic on How to plan, predict and prove your Go To Market plan. Our subject matter expert is Mark Stouse, CEO of Proof Analytics, an AI-powered platform for GTM.Mark's has 30 years in marketing, He was CMO for 10 years, now CEO at Proof Analytics.  Crafting a successful Go-To-Market (GTM) plan requires a strategic approach encompassing planning, prediction, and validation. Begin by meticulously planning each phase, outlining key objectives, target audience, and messaging. Leverage market research to predict trends and customer needs, ensuring your GTM plan remains adaptable to dynamic market landscapes. Implement analytics tools to measure and prove the plan's effectiveness, tracking key performance indicators (KPIs) such as customer acquisition cost, conversion rates, and revenue growth. Regularly reassess and refine your strategy based on data-driven insights to stay ahead in a competitive market. A well-structured GTM plan, grounded in foresight and substantiated by measurable results, is the cornerstone for achieving sustained market success. Key Timecodes (0:29) Show and guest intro (1:14 ) Why you should listen to Mark Stouse (3:28) What is Go to market?  (5:19) What kind of role does AI play in a go-to-market strategy? (6:44)  What is marketing mix modeling? (11:02)   Common mistakes companies make while building their go-to-market strategy (12:07) Mark's process for market strategy from scratch. (17:23) Things successful companies have in common in regards to to go-to-market strategies (18:39) What Common challenges are faced when taking your company or product code to the market? (21:18)  The right timing to pivot?  (22:54) Advice on how to grow to 10 K monthly recurring revenue. (25:44) How to grow towards 10 million ARR (30:42) What Mark wishes he knew 10yrs ago

Mark Stouse is the CEO of Proof Analytics, a sales and marketing analytics platform that helps CMOs and CFOs bridge the ROI gap by providing cause-and-effect analytics that shows true business impact and financial worth. The company's ‘Proof Business GPS' guides businesses through the whole marketing lifecycle, and provides a complete picture of a company's marketing efforts. Their solution enables planning, budgeting, and optimization of marketing in all channels. An award-winning B2B CMO and CCO, Mark is one of the first leaders to connect all types of marketing investment to revenue, margin, and cash flow impact in complex, long-cycle companies. In 2014, he was named Innovator of the Year for his pioneering work by U.S. marketing leaders. What you will learn Mark's journey in building his software platform Proof Analytics How to develop a good reputation in B2B marketing How Proof Analytics is implementing AI into their systems Mark shares the onboarding process for businesses interested in Proof Analytics How to decide whether your company should outsource analytics or manage it in-house Why it's critical to understand your own limitations and be open to learning throughout the entrepreneurial journey How detailed analytics can help you make confident business decisions Mark shares his key learnings as an entrepreneur Plus loads more!

Proof isn't just about data – it's about unlocking the potential within every decision. Harness the power of data-driven navigation and make your go-to-market journey a triumph of strategy and success. In this illuminating discussion, we sit down with Mark Stouse, the visionary founder of Proof Analytics, a groundbreaking analytics solution that's revolutionizing the way businesses approach marketing performance. Mark shares the trials and triumphs of building Proof, detailing the meticulous process of finding the right market fit and fine-tuning its offerings. He also highlights the power of iteration and feedback loops to the success of the product's direction. From identifying the Ideal Customer Profile (ICP), embracing the feedback wave, and predicting the future of analytics, Mark reveals plenty of wisdom and strategies in the episode. Tune in now to explore the wonders of Proof and understand how to navigate success!Love the show? Subscribe, rate, review, and share! http://stratyve.com/

Mark is the CEO of Proof Analytics, a sales and marketing analytics platform that helps CMOs and CFOs bridge the ROI gap by providing cause-and-effect analytics that shows marketing and sales true business impact and financial worth.  In this episode, Mark shares his insights on the future of work and how individuals are becoming more entrepreneurial within a corporate setting. He also dives into the importance of having a strong foundation and skillset before jumping into a startup, and the value of self-assessment and acquiring necessary skills.  Mark offers advice on how to connect with him on LinkedIn and emphasizes his focus on business development and helping others. He also discusses his work in marketing analytics and the powerful automation platform he has built called Proof. Mark delves into the importance of innovation in sales and the ever-changing landscape of the market. He highlights the need to understand the real game being played in business and offers valuable tips for success. Lastly, Mark explores the concept of taking extreme ownership in sales, treating your work as your own franchise, and the benefits of having your own CRM system. Get ready for an enlightening and thought-provoking episode with Mark Stouse on the High Tech Freedom Sales Podcast! Contact Mark at https://www.linkedin.com/in/markstouse/  Enter our monthly drawing for an insulated High Tech Freedom tumbler - www.hightechfreedom.com/mug   Host Contact Information - Chris Freeman LinkedIn - http://linkedin.com/in/chrisfreeman Facebook - https://www.facebook.com/chris.freeman.9461

As humans our brains can handle many variables pertaining to life, business, etc. However, what happens when you get to the point where it is practically information overload or too much to handle? Do you call it quits and just forget about things all together or do you take a step back and try to examine why things are happening the way they are? Well..Proof Analytics has just the solution for you! While originally coming in to business with a focus on marketing, they have been able to expand over the years and serve many different areas across many different industries. Tune in to episode 152 as Mark explains the number one thing holding back data science and analytics, details why Proof Analytics is not concerned about the competition out there and much more! For more information about Proof Analytics and to utilize any of their services: Website: proofanalytics.ai LinkedIn: Mark Stouse Twitter: @markstouse ; @proofanalytics --- Support this podcast: https://podcasters.spotify.com/pod/show/d2b/support

Mark Stouse is the CEO of Proof Analytics, a sales and marketing analytics platform that helps CMOs and CFOs bridge their ROI gap. He is an award-winning B2B CMO and CCO and has been a pioneer in connecting marketing investments to revenue, margin, and cash flow. In this episode of the Stronger Sales Teams podcast, host Ben Wright interviews Mark Stouse, the Managing Director and Founder of Proof Analytics. They discuss various topics related to sales leadership and performance, particularly in times of adversity. Mark shares his insights on learning hacks, the importance of continuous improvement, and the role of leaders in maintaining alignment within their teams. He emphasizes the need for leaders to take responsibility for their team's performance and to create a safe environment for learning and growth. Key Takeaways: Being on podcasts and engaging in conversations helps consolidate thoughts and generate new ideas. Continuous learning and building a broad knowledge base are essential for effective leadership. Leaders are responsible for maintaining alignment within their teams and clearly enunciating expectations. Leaders should not be too hard on themselves during tough times and should acknowledge and learn from their mistakes. 0:00 Intro 1:14 Recap 1:43 Top Learning Hacks 5:00 Learning Technology 8:17 Bringing Back a Member's Alignment 11:43 Apologizing 14:10 Outro About our guest: Mark is the CEO of Proof Analytics, a sales and marketing analytics platform that helps CMOs and CFOs bridge the ROI gap by providing cause-and-effect analytics to show marketing and sales true business impact and financial worth. The company's 'Proof Business GPS' guides through the whole marketing lifecycle, and provides a complete picture of a company's marketing efforts. Their solution enables planning, budgeting, and optimization of marketing in all channels. An award-winning B2B CMO and CCO, Mark is one of the first leaders to connect all types of marketing investment to revenue, margin, and cash flow impact in complex, long-cycle companies. In 2014, he was named Innovator of the Year for his pioneering work by U.S. marketing leaders. Rate, Review, & Follow If you're liking what you're hearing, make sure you ‘follow' the show wherever you listen to your podcasts…so you never miss an episode!I'd also love to hear what you think, so drop us a review after you close that next deal…tell me what you're liking, and what you want more of so I can look to cover it in a future episode.

Mark Stouse is the CEO of Proof Analytics, a sales and marketing analytics platform that helps CMOs and CFOs bridge their ROI gap. He is an award-winning B2B CMO and CCO and has been a pioneer in connecting marketing investments to revenue, margin and cash flow. In this episode of Stronger Sales Teams Podcast, Mark Stouse, CEO of Proof Analytics, discusses the challenges that CEOs and CFOs face in understanding the true business impact and financial worth of their marketing and sales efforts. He introduces Proof Business GPS, a platform that provides cause and effect analytics to optimize marketing and sales strategies. Stouse explains that in 2023 and beyond, go-to-market optimization will require a cohesive approach that considers the entire customer experience. He emphasizes the importance of experience and adversity in sales teams and offers advice on how sales leaders can prepare their teams for challenging times. Key Takeaways: CEOs and CFOs are increasingly seeking cause and effect analytics to understand the true business impact of marketing and sales efforts. Go-to-market optimization in 2023 and beyond will require a cohesive approach that considers the entire customer experience. Sales leaders should value experience and adversity in their teams to prepare for challenging times. Empathy and leading from the front are key to gaining alignment and engagement from sales teams in difficult times. 0:00 Intro 1:19 Guest Introduction 2:45 About Mark Stouse and Proof Analytics 7:38 What's Changed in the World of Go-to Market Optimization 11:34 Behaviors that A Sales Leaders Should Focus On 14:50 Preparing the Team for What's Ahead 17:35 Aligning Your Team 20:22 Outro About our guest: Mark is the CEO of Proof Analytics, a sales and marketing analytics platform that helps CMOs and CFOs bridge the ROI gap by providing cause-and-effect analytics to show marketing and sales true business impact and financial worth. The company's 'Proof Business GPS' guides through the whole marketing lifecycle, and provides a complete picture of a company's marketing efforts. Their solution enables planning, budgeting, and optimization of marketing in all channels. An award-winning B2B CMO and CCO, Mark is one of the first leaders to connect all types of marketing investment to revenue, margin, and cash flow impact in complex, long-cycle companies. In 2014, he was named Innovator of the Year for his pioneering work by U.S. marketing leaders. Rate, Review, & Follow If you're liking what you're hearing, make sure you ‘follow' the show wherever you listen to your podcasts…so you never miss an episode!I'd also love to hear what you think, so drop us a review after you close that next deal…tell me what you're liking, and what you want more of so I can look to cover it in a future episode.

There is a huge difference between being data-driven, which honestly is like saying, I make all my decisions based on the past, and being analytics led, which is, saying, I make my decision based on how things are actually operating now in a cause-and-effect relationship. In this episode, I sit down with Mark Stouse Founder & CEO of Proof Analytics. Mark shares his experience on the importance of data-driven decision-making in B2B marketing, his thoughts on the limitations of AI, and the importance of human intuition in data analysis. Chapters: (00:00) Intro (01:39) What is Proof Analytics? (03:14) Proof Analytics products (05:52) How does these models come to play? (11:04) The thin line between accurate data and semi-accurate data (13:34) Model overfitting (19:05) Ideal customer profile (24:55) The Background (33:43) Sales and Marketing in B2B (44:04) Lightning round Guest Contact Info: ⁠⁠⁠Website⁠⁠⁠ ⁠⁠linkedin.com/markstouse Sponsor: This podcast is brought to you by ⁠⁠⁠⁠⁠grwth.co⁠⁠⁠⁠⁠. Grwth offers fractional CMOs, paired with best-in-class digital marketing execution to support early-stage startup success. With a focus on seed and series A companies, Grwth has helped a number of SaaS, digital health, and e-commerce startups build their go-to-market function and scale up. To learn more and book a free consultation, go to ⁠⁠⁠⁠⁠grwth.co⁠⁠⁠⁠⁠. Get in touch with Mosheh: ⁠⁠⁠⁠⁠linkedin.com/in/moshehp⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠twitter.com/MoshehP⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠hello@pmfpod.com ⁠⁠⁠⁠⁠⁠www.pmfpod.com

In this special episode of SaaS Origin Stories, Phil brings you the season finale of the season. Dan Martell, Mark Stouse, Dani Grant, Brandon Metcalf, Ajay Goel, Geoff Roberts, Chris Frantz, Rand Fishkin, Jason Radisson, and Rex Kurzius share their experiences and insights on various topics in the startup world. They discuss their journeys as founders, the challenges they faced, and the strategies they used to build successful companies. They also touch on topics such as fundraising, product development, marketing strategies, and the importance of understanding the needs of your target audience. They provide valuable insights and advice for aspiring entrepreneurs.Guests at a Glance:Dan Martell on LinkedInMark Stouse on LinkedInDani Grant on LinkedInBrandon Metcalf on LinkedInAjay Goel on LinkedInGeoff Roberts on LinkedInChris Frantz on LinkedInRand Fishkin on LinkedInJason Radisson on LinkedInRex Kurzius on LinkedInLinks from the episode:SaaS AcademyBuy Back Your TimeProofMisbehavior of MarketsJam.devPlaceThe Hard Things About Hard Things by Ben HorowitzGMassOutsetaLoopsSparkToroRappi99 Uber TechnologiesAsset PandaLinks to full episodes:Building A Multimillion Dollar SaaS Company From Scratch with Dan Martell of SaaS Academy5 Things They Didn't Teach You About Leading a SaaS Business with Mark Stouse of ProofThe SaaS Product Market Fit Toolkit with Dani Grant of Jam.dev5 Things Every SaaS Founder Should Know About Navigating The World Of Startups with Brandon Metcalf of PlaceHow To Shoestring Your SaaS with Ajay Goel of GMassWhat SaaS Companies Need To Know About Content Marketing with Geoff Roberts of OutsetaHow to Refine your SaaS Product with Chris Frantz of LoopsThe End of VC with Rand Fishkin of SparkToroExploring the SaaS Impact of AI & ChatGPT with Jason Radisson from MovoHow This SaaS Founder Fixed an Outdated Business Model with Rex Kurzius of Asset PandaTopics we cover:[01:23] - From Coding to Reading: Dan Martell's Journey of Self-Driven Education[05:37] - Mark Stouse discusses the Origin, Development, and Unique Funding Approach of Proof Analytics[09:59] - Dani Grant's Insights: Transition from VC to Founder and Navigating Fundraising[14:40] - Brandon Metcalf's Journey: From Staffing to SaaS Funding and Mastering Salesforce[19:47] - Ajay Goel on Building GMass, and Navigating Operational Costs and Monetization[24:22] - Geoff Roberts on the Journey of Outseta: Part-time Beginnings, Bootstrapping Over VC Funding, and Leveraging Unique Marketing Strategies[29:50] - Chris Frantz discusses the Art of Software Craftsmanship, Early Fundraising, and Building Loops from Scratch to Simplicity[34:35] - Independent Pathways and Rigorous Research: Rand Fishkin's Journey to Build SparkToro[41:11] - Jason Radisson's Insights: Building a Tech-Enabled Business from Ground Up[47:40] - Identifying and Solving Market Problems: Rex Kurzius on Asset Management Evolution

Join Kevin and Mark Stouse to hear concrete ideas for aligning sales and marketing to drive corporate goals.Mark is the CEO of Proof Analytics, a marketing analytics platform that helps CMOs and CFOs bridge the ROI gap by providing cause-and-effect analytics that shows marketing and sales true business impact and financial worth. The company's 'Proof Business GPS' guides through the whole marketing lifecycle and provides a complete picture of a company's marketing efforts. Their solution enables planning, budgeting, and optimization of marketing in all channels. An award-winning B2B CMO and CCO, Mark is one of the first leaders to connect all types of marketing investment to revenue, margin, and cash flow impact in complex, long-cycle companies. In 2014, he was named Innovator of the Year for his pioneering work by U.S. marketing leaders.Connect with Mark: https://www.linkedin.com/in/markstouse/The podcast is brought to you by Sales Code, helping revenue leaders unlock added value in B2B SaaS sales teams.We welcome your views on our podcast and questions you might have for our podcast guests.Connect with the show host: Kevin Thiele:https://www.linkedin.com/in/kevinthiele/

Mark Stouse, CEO of Proof Analytics, talks about analytics and marketing mix modeling. While popular, ‘data-driven marketing' fails to account for a constantly changing reality. As such, campaigns based on historical and not future data, have limited success. Today, Mark discusses marketing mix modeling and marketing attribution. Show NotesConnect With: Mark Stouse: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Mark Stouse, CEO of Proof Analytics, talks about analytics and marketing mix modeling. While popular, ‘data-driven marketing' fails to account for a constantly changing reality. As such, campaigns based on historical and not future data, have limited success. Today, Mark discusses marketing mix modeling and marketing attribution. Show NotesConnect With: Mark Stouse: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Mark Stouse, CEO of Proof Analytics, talks about analytics and marketing mix modeling. We often get so caught up with operational KPIs that we lose sight of our revenue goals as marketers. Furthermore, to determine the impact of our marketing efforts, we must be able to measure our results. Today, Mark discusses tying marketing to measurable results. Show NotesConnect With: Mark Stouse: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Mark Stouse, CEO of Proof Analytics, talks about analytics and marketing mix modeling. We often get so caught up with operational KPIs that we lose sight of our revenue goals as marketers. Furthermore, to determine the impact of our marketing efforts, we must be able to measure our results. Today, Mark discusses tying marketing to measurable results. Show NotesConnect With: Mark Stouse: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Mark Stouse, CEO of Proof Analytics, talks about analytics and marketing mix modeling. Our world has changed considerably since 2020, and intuition-based marketing is a sure recipe for wasted time and resources. Marketers must take advantage of analytics and data to understand and thrive in our respective markets. Today, Mark discusses marketing innovation and rev ops. Show NotesConnect With: Mark Stouse: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Mark Stouse, CEO of Proof Analytics, talks about analytics and marketing mix modeling. Our world has changed considerably since 2020, and intuition-based marketing is a sure recipe for wasted time and resources. Marketers must take advantage of analytics and data to understand and thrive in our respective markets. Today, Mark discusses marketing innovation and rev ops. Show NotesConnect With: Mark Stouse: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Welcome to Eggs! the Podcast, featuring the best and brightest minds in business leadership, entrepreneurship, and technology. Today we have a special guest, Mark Stouse, CEO of Proof Analytics. Mark is an award-winning B2B CMO and CCO who connects all types of marketing investment to revenue, margin, and cash flow impact in complex, long-cycle companies. Today we'll chat with Mark about a number of topics, including marketing, innovation, and revenue optimization, as well as how to utilize marketing to deliver measurable business results. We'll also be discussing his company's marketing analytics platform and their powerful “Proof Business GPS,” which guides companies through the whole marketing lifecycle and provides a complete picture of their marketing efforts. So sit back, relax, and let's get cracking with Mark Stouse on Eggs!Our Guest:Mark StouseCEO at Proof AnalyticsProofAnalytics.ai----Credits:Hosted by Ryan Roghaar and Michael SmithTheme music: "Perfect Day" by OPMThe Carton:https://medium.com/the-carton-by-eggsThe Eggs Podcast Spotify playlist:bit.ly/eggstunesThe Plugs:The Showeggscast.com@eggshow on twitter and instagramOn iTunes: itun.es/i6dX3pCOn Stitcher: bit.ly/eggs_on_stitcherAlso available on Google Play Music!Mike "DJ Ontic" shows and infodjontic.com@djontic on twitterRyan Roghaarhttp://rogha.ar

Mark Stouse is the Chairman and CEO of Proof. With an extensive CMO background, Mark shares his career history as well as lessons learned as a CEO, including how to get out of your own way and keeping your ego in check. Learn more about Mark's career path to becoming a CEO, the roles of leaders, as well as the top challenges in B2B marketing.    Key Takeaways: [1:40] An introduction of Mark and his education background. [4:40] How a degree in the liberal arts prepared him well for a career in marketing [6:55] How Mark transitioned from CMO to CEO [9:55] How Mark overcame the challenge of being heavily involved in the day-to-day marketing operations once a CEO [11:15] Life is a series of numerator and denominator relationships. Mark explains what this means. [13:45] Although Mark has become a much better person and leader, being a CEO has been the most challenging role he's taken on to date [17:30] Mark has a policy that he doesn't sell on LinkedIn. Here's why. [22:45] Are CMOs well suited to be CEOs? [31:00] What are the six responsibilities of a CEO? [37:35] What does Proof Analytics do? [45:45] Marketing is the first one to get their budgets cut because they do not have the data to prove their ROI [47:50] No matter how good Mark's marketing team did, they simply weren't taken seriously. Mark got into analytics to fix that. [49:10] Mark answers the rapid-fire marketing questions.   Mentioned in This Episode: Demandspring.com Proofanalytics.ai Mark on LinkedIn  

Mark Stouse, CEO of data analytics platform Proof Analytics, discusses the difference between marketing mix modelling (MMM) and marketing resource management (MRM) and how they can demonstrate the impact of marketing activities on business bottom line. Mark also explains why it is vital to trust and use math when making marketing decisions and why pressure from the C-suite means this is increasingly important.

Confidence and trust are at the heart of great leadership. These two elements build great relationships with employees, employers, customers, partners, etc. whether the relationship is personal or professional in nature. While we see countless examples in the media where confidence and trust have been broken, there is always an opportunity to do the right thing and lead in a way that builds confidence and trust. In this episode of the B2B Leadership podcast, I spoke with Mark Stouse, Chairman and CEO at Proof Analytics. Mark has experienced the world that is possible when confidence and trust are at the center and when they are not (you have to hear the backstory on this). He and his team at Proof Analytics are champions of the truth with their clients, employees, and partners. The level of trust built has earned them incredible customer renewal and expansion rates. Podcast highlights: 0:20 - Mark's background - Mark explains his role at Proof Analytics. 1:39 - Proof Analytics' target audience - Mark explains the type of marketing organizations he works with. 3:58 - First leadership position - Mark considers his journey to be a very long and winding road. 7:05 - Good and bad leadership - What has Mark learned from experiencing varying qualities of leadership? 13:50 Exiting politics and finding a new role - Mark had an epiphany and decided he wanted a career change. 17:23 - Proof Analytics' culture - What kind of people did Mark want to surround himself with? 22:07 - Managing customer and team expectations - As a CEO, how does Mark toe the line of keeping both sides happy? 30:36 - Actions speak louder than words - Mark asks potential customers specific questions before working with them. 39:48 - Mark's advice to himself - What advice would Mark give his younger self? Learn more about Proof Analytics at https://www.proofanalytics.ai/ Learn more about your own leadership style at: https://www.b2bleadersacademy.com/ #Leadership #B2bleadership #BusinessLeader This episode is brought to you by the B2B Leaders Academy The cost of not consistently developing your leadership skills is enormous. At the B2B Leaders Academy you can gain access to monthly leadership training and live coaching. Being a great leader isn't hard, you just need a guide and the right set of tools. Head on over to b2bleadersacademy.com and become the leader you have always wanted to be.

Did you hear the good news from Google? They're doing away with Universal Analytics soon. If you're wondering how in the world is that a positive, read on. The tech giant has launched an even more powerful platform. One that works across your top channels, delivers predictive insights via machine learning, drives better results — and prioritizes user privacy. It's called Google Analytics 4, and in this episode, we'll tell you all about it, including how to pivot to the platform before the sun sets on Universal Analytics — and your data. 

The difference between good and bad marketing can be seen in sales results, right? Yes and no. Though marketing is important to all companies, most business leaders see marketing as a support for sales and don't appreciate the value it drives. Mark Stouse, Chairman and Chief Executive Officer of Proof Analytics, is on a mission to change that game through data analytics. So how can data analytics help marketing teams drive revenue optimization and growth? Mark joins us to answer that question and discuss marketing innovation, revenue optimization, and how marketing can lead the way to deliver measurable business results.

Sima is delighted to have Mark Stouse, the Chairman and CEO of Proof Analytics, joining her today to dive into his background, the years he spent building Proof Analytics, and the exciting work he is currently doing. Mark's story Even though Mark understands data science, he is not a data scientist. He is a business leader who got hooked and wanted more after discovering the power of analytics. So he began climbing the hill. Business problems It takes a lot of effort to get a small amount of data. So Mark started focusing on business problems associated with analytics. He decided to adopt the role of a whisperer figure and began building that role within all the different global organizations he ran. Building a team  He had to spend millions of dollars each year, mostly on salaries, to build a team that could provide the latency needed for the various businesses. But it worked! A valuable discovery The huge and intricate mega-models that Mark and his team created were time-consuming, and business leaders could never quite wrap their heads around them. That led Mark and his team to discover the value of what is now known as the Minimum Buyable Model. Code Mark and his team wrote some code early on to allow them to federate models in case they needed to make them bigger, more explanatory, or more inclusive. A better way It all took a lot of work. So, Mark looked for a better way of doing things. Something that had never been fully automated or aided before was multivariable linear and non-linear regression. Yet, that is a lean-data analytic that still answers most of the world's questions. Big data A problem many businesses are facing today is that they have tons of data, but very little of it is big data. The problem with time lags When looking at the impact of marketing on sales, almost everything marketing spends on increasing sales productivity has different time lags associated with each investment. Without knowing the normal time lag for each type of investment, you cannot know how to plan or find an ROI. Proof analytics At Proof Analytics, they used focused and targeted AI to assist and accelerate their modeling process. Once in production and linked to the necessary data sets, their models become mostly autonomous, so business owners need not be regularly involved with them. Their models get recalculated as new data gets presented, so people can see the historical reality, forecasts that get generated, and also, an updated reality as the future becomes the present. Mark's customers' favorite part of the tool Mark's customers like that they can load data into the libraries and then attach file-level security to that data. That makes it impossible for anyone to see the data in the file, yet the algorithm can still see it. Sessions Mark conducts sessions with his customers to help them triage. That is important because even with everything done with the Proof Analytics tool, it is still not fully democratized. So even though it does not require a data scientist to run it, a data analyst or someone switched onto the topic can help marketing teams have a much better experience with it. The ideal customer  The ideal customer for the tool is someone already doing all the work the old-fashioned way and looking for a way to do it more efficiently. Links: Email me your thoughts Sima@Infinity-2.com LinkedIn Twitter Infinity-2.com Proof Analytics Mark Stouse on Twitter Mark Stouse on LinkedIn

Sima is delighted to have Mark Stouse, the Chairman and CEO of Proof Analytics, joining her today to dive into his background, the years he spent building Proof Analytics, and the exciting work he is currently doing. Mark's story Even though Mark understands data science, he is not a data scientist. He is a business leader who got hooked and wanted more after discovering the power of analytics. So he began climbing the hill. Business problems It takes a lot of effort to get a small amount of data. So Mark started focusing on business problems associated with analytics. He decided to adopt the role of a whisperer figure and began building that role within all the different global organizations he ran. Building a team  He had to spend millions of dollars each year, mostly on salaries, to build a team that could provide the latency needed for the various businesses. But it worked! A valuable discovery The huge and intricate mega-models that Mark and his team created were time-consuming, and business leaders could never quite wrap their heads around them. That led Mark and his team to discover the value of what is now known as the Minimum Buyable Model. Code Mark and his team wrote some code early on to allow them to federate models in case they needed to make them bigger, more explanatory, or more inclusive. A better way It all took a lot of work. So, Mark looked for a better way of doing things. Something that had never been fully automated or aided before was multivariable linear and non-linear regression. Yet, that is a lean-data analytic that still answers most of the world's questions. Big data A problem many businesses are facing today is that they have tons of data, but very little of it is big data. The problem with time lags When looking at the impact of marketing on sales, almost everything marketing spends on increasing sales productivity has different time lags associated with each investment. Without knowing the normal time lag for each type of investment, you cannot know how to plan or find an ROI. Proof analytics At Proof Analytics, they used focused and targeted AI to assist and accelerate their modeling process. Once in production and linked to the necessary data sets, their models become mostly autonomous, so business owners need not be regularly involved with them. Their models get recalculated as new data gets presented, so people can see the historical reality, forecasts that get generated, and also, an updated reality as the future becomes the present. Mark's customers' favorite part of the tool Mark's customers like that they can load data into the libraries and then attach file-level security to that data. That makes it impossible for anyone to see the data in the file, yet the algorithm can still see it. Sessions Mark conducts sessions with his customers to help them triage. That is important because even with everything done with the Proof Analytics tool, it is still not fully democratized. So even though it does not require a data scientist to run it, a data analyst or someone switched onto the topic can help marketing teams have a much better experience with it. The ideal customer  The ideal customer for the tool is someone already doing all the work the old-fashioned way and looking for a way to do it more efficiently. Links: Email me your thoughts Sima@Infinity-2.com LinkedIn Twitter Infinity-2.com Proof Analytics Mark Stouse on Twitter Mark Stouse on LinkedIn

Mark Stouse, CEO of Proof Analytics, talks about revenue-optimizing analytics solutions. Even before the pandemic hit, Johnson Controls' modeling predicted the economic decline and put them in the position to save a lot of money. Now, we've gotten to the point where marketing budgets are being slashed in half because of a lack of C-suite belief in marketers and the value they can bring to a company. Today, Mark discusses business data's underlying cause and effect relationships. Show NotesConnect With:Mark Stouse: Website // LinkedIn // TwitterThe Rev Gen Podcast: Email // LinkedIn // TwitterI Hear Everything: IHearEverything.com // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Mark Stouse, CEO of Proof Analytics, talks about revenue-optimizing analytics solutions. Marketing Mix Modeling or the MMM approach is based on a popular marketing theory known as the 4Ps of the marketing mix. The four elements of any successful business are product, price, place, and promotion, and marketers need to be able to measure the impact of their marketing and advertising campaigns. Today, Mark discusses marketing mix modeling. Show NotesConnect With:Mark Stouse: Website // LinkedIn // TwitterThe Rev Gen Podcast: Email // LinkedIn // TwitterI Hear Everything: IHearEverything.com // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

xWhat a fascinating conversation between our host Adam DeGraide and Mark Stouse from Proof Analytics. The concept that all data is in the past is educational, fun and actionable. A special shout out to our corporate sponsors https://automatemysocial.com and https://anthemsoftware.com who make this show possible. Mark's companies web address is https://www.proofanalytics.ai/ David Vs Goliath Podcast features some of the top small business CEO's stories of how they where able to leverage technology or other secrets to not only compete with their big competitors but actually win! In this fun and entertaining format your host Adam DeGraide will keep it interesting, educational and practical. This is a must view podcast for any existing or aspiring entrepreneur who has the desire to FIND, SERVE & KEEP more customers….PROFITABLY. --- Send in a voice message: https://anchor.fm/david-vs-goliath/message

xWhat a fascinating conversation between our host Adam DeGraide and Mark Stouse from Proof Analytics. The concept that all data is in the past is educational, fun and actionable. A special shout out to our corporate sponsors https://automatemysocial.com and https://anthemsoftware.com who make this show possible. Mark's companies web address is https://www.proofanalytics.ai/ David Vs Goliath Podcast features some of the top small business CEO's stories of how they where able to leverage technology or other secrets to not only compete with their big competitors but actually win! In this fun and entertaining format your host Adam DeGraide will keep it interesting, educational and practical. This is a must view podcast for any existing or aspiring entrepreneur who has the desire to FIND, SERVE & KEEP more customers….PROFITABLY. --- Send in a voice message: https://anchor.fm/david-vs-goliath/message

With the power of analytics, marketing campaigns can be fine-tuned for maximum impact and ROI. "Math and Analytics can make you a better person." Mark Stouse is the CEO of Proof Analytics and a former large company CCO and CMO. He has extensive experience in analytics and decision making, and is passionate about operationalizing analytics to empower business leaders. This is Mark Stouse's story... I am Mark Stouse, CEO of Proof Analytics. I have a long and varied background in analytics and decision making. I started out in a large company, HP, and my colleagues and I were constantly being cut, our budgets were being cut. I went on a quest to find a way to make better decisions with the data we had. I discovered mathematical models and got hooked. I've seen how challenging it is to operationalize analytics. The whole issue of latency In this episode, you will learn the following: 1. What is the OODA loop? 2. What is the difference between a cult of precision and a cult of pragmatism? 3. How can a data-driven approach help you win in business? What was mentioned: Multi Variable Regression - https://academic.oup.com/ejcts/article/55/2/179/5265263 Honeywell Aerospace - https://aerospace.honeywell.com/ OODA Loop - https://www.techtarget.com/searchcio/definition/OODA-loop#:~:text=The%20OODA%20loop%20(Observe%2C%20Orient,as%20more%20data%20becomes%20available. Procter and Gamble - https://www.linkedin.com/company/procter-and-gamble/ Johnson Controls - https://www.johnsoncontrols.com/ Connect with me: Mark Stouse Website: https://www.proofanalytics.ai/ LinkedIn: https://www.linkedin.com/in/markstouse/ Sam McKay Website: https://www.enterprisedna.co/ LinkedIn: https://www.linkedin.com/in/sammckayenterprisedna/ Loved this episode?Leave us a review and rating here: https://podcasts.apple.com/us/podcast/the-analytic-mind/id1541066997

Today's guest in the Expert Insight Interview is Mark Stouse. is the CEO of Proof Analytics. The proof combines seamless data management, automated, no-code modeling analytics, and world-class planning and budgeting capabilities. Their tools are all supplied as a simple, easy-to-use SaaS platform. In this expert insight interview, Mark and John discuss “Marketing Innovation and Revenue Optimization.”

In this episode of the Thoughtful Entrepreneur, your host Josh Elledge speaks with the CEO and Chairman of https://www.proofanalytics.ai/ (Proof Analytics), Mark Stouse. Proof Analytics is a marketing analytics platform that strives to help its clients make better decisions on a consistent efficient basis. In typical analytical formats, a business will see its statistics every quarter, half, and yearly basis. This does not help the business as they will always be looking backward while they are trying to move forwards which clouds the progression. Proof Analytics allows for consistent results to be provided so businesses can see where things need to change to promote growth. Mark explains that many teams are doing multiple variable regression analytics the old-fashioned way which does not promote efficiency for businesses. Proof Analytics changes this by providing the platform of speed for these consistent accurate results so businesses can get the results faster to make the changes faster.  Mark explains throughout Covid, video conferencing platforms soared in demand and the platforms were not built for this at the time. Revenues climbed as well as the stress on the technology that provided those services such as struggling bandwidth. Changes are happening at rapid pacing which changes the trajectory of investments and business strategies completely. Mark explains that self-aware automation is far from taking over because humans provide morality, ethics, and awareness of context that automation cannot. Mark explains that analytics gives context to data because without that context data cannot do much to aid a business. Analytics help businesses identify changes to patterns and make the appropriate responses to them so they can contribute to their growth and stability in the market.  Key Points from the Episode: What Proof Analytics is  How Proof Analytics tackles data differently Changes Mark has noticed throughout Covid  Automation  The importance of analytics  About Mark Stouse: Mark is the CEO of Proof Analytics, a marketing analytics platform that helps CMOs and CFOs bridge the ROI gap by providing cause-and-effect analytics that shows marketing and sales true business impact and financial worth. The company's 'Proof Business GPS' guides through the whole marketing lifecycle, and provides a complete picture of a company's marketing efforts. Their solution enables planning, budgeting, and optimization of marketing in all channels. An award-winning B2B CMO and CCO, Mark is one of the first leaders to connect all types of marketing investment to revenue, margin, and cash flow impact in complex, long-cycle companies. In 2014, he was named Innovator of the Year for his pioneering work by U.S. marketing leaders. Tweetable Moments: 06:04 "You've got to put the crude into a refinery and generate the gas that can power your car. It's the same thing with analytics. Analytics is the refinery, and we have automated very large portion of it." 12:09 "If you believe that tomorrow is going to be just like today, then go for it, right? But that's not happening. That's not the way life is. That's certainly not the way business is." Apply to be a Guest on The Thoughtful Entrepreneur: https://go.upmyinfluene.com/podcast-guest (https://go.upmyinfluene.com/podcast-guest) Links Mentioned in this Episode: Want to learn more? Check out the Proof Analytics website at https://www.proofanalytics.ai/ (https://www.proofanalytics.ai/) Check out Proof Analytics on LinkedIn at https://www.linkedin.com/company/proofanalytics/ (https://www.linkedin.com/company/proofanalytics/) Check out Mark Stouse on LinkedIn at https://www.linkedin.com/in/markstouse/ (https://www.linkedin.com/in/markstouse/) Check out the Accelerating Value podcast at https://acceleratingvalue.sounder.fm/ (https://acceleratingvalue.sounder.fm/) Check out Mark Stouse on Twitter at...

Mark Stouse was a CCO and CMO in large companies like Honeywell Aerospace. He claims that he is not a data scientist, but can play one on TV. He got to a high degree of organizational maturity, and could understand and speak to the needs of a data scientist. If he wasn't pursuing his current venture, he would likely be a history professor, as he is seriously passionate about 15th century innovation and the pre renaissance era. He is also a parent of 2 teenage boys, so outside of tech and history, he spends time doing what they want to do.As a communications and marketing leader, Mark was frustrated with the lack of recognition for his marketing teams to the bottom line. In addition, he solved major analytics problems at his prior companies, but had massive budgets to do so. He saw that software and automation was the way forward.This is the creation story of Proof Analytics.SponsorsAirbyteDopplerHost.ioIPInfomablLinksWebsite: https://www.proofanalytics.ai/LinkedIn: https://www.linkedin.com/in/markstouse/Support this podcast at — https://redcircle.com/code-story/donationsAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Micke Paqvalén talks about building award winning companies, rough times, and almost dying while working too hard. He also reveals his first startup at early age, and founding of a flying boat company. See the episode notes: https://www.talkswithpetri.com/micke. Guest bio Lars-Michaël (Micke) Paqvalén, M.Sc. (Econ.), is a company builder who has lived and worked internationally for over 25 years and exited four major software companies. He is the founder & chairman of TRÄ Group and Buildbite, co-founder of Brandbassador, Learning Intelligence Group (Claned & GraphoGame), Kiosked, Telepo, HansaWorld and an active early-stage investor in many disruptive companies, such as Proof Analytics among others. He is also on the Advisory Board of Nordic Innovation and Nordic Scalers, a pan-Nordic initiative to find and accelerate next-generation unicorns in the Nordics. During his tenure as an entrepreneur, he has been awarded the European ICT Grand Prize, the award for Best Enterprise Software solution at the Mobile World Congress, the growth entrepreneur of the year in both Finland and Sweden, the American and European Business Awards etc. Micke is a proud father of four children. -------------- Podcast website: http://www.talkswithpetri.com/. Subscribe on Apple, Google, Spotify or Youtube. Follow on Twitter for updates. You can also send suggestions. Please consider leaving a short review or share the episode so that others can find the show.

“Just like you need to understand the business, you need to help them [the c-suite] understand the realities of marketing…” Mark is the CEO of Proof Analytics, a marketing analytics platform that helps CMOs and CFOs bridge the ROI gap by providing cause-and-effect analytics that shows marketing and sales true business impact and financial worth. The company's 'Proof Business GPS' guides through the whole marketing lifecycle, and provides a complete picture of a company's marketing efforts. Their solution enables planning, budgeting, and optimization of marketing in all channels. An award-winning B2B CMO and CCO, Mark is one of the first leaders to connect all types of marketing investments to revenue, margin, and cash flow impact in complex, long-cycle companies. Questions and topics we covered included: The story of how Mark built upon the Honeywell brand, in a sector within a slow sales-cycle industry (aerospace), How Mark approaches building marketing teams today (including how to pick out the right VP of Marketing/CMO), Why do investments in brand always get seen as wastes of money (by leadership) and how to fix that, How Mark defines the T-shaped marketer, What is the biggest enemy all CMOs will face in their career? Why forecasting is such an important skill for CMOs to know (so they can keep their jobs), Who should ultimately own attribution in a marketing team? How can marketers at all stages in their careers remain recession-proof? What is the OODA loop and why does it matter in data science? And more! You can say hello to Mark via LinkedIn: https://www.linkedin.com/in/markstouse Tweet to him at: https://twitter.com/markstouse --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app

LifeBlood: We talked about the characteristics of an entrepreneur, the desire to know the future and how to get better at doing it, the similarities between addicts and business owners, and how to make data usable, with Mark Stouse, CEO of Proof Analytics.  Listen to learn about the important intersection of intention and selfishness! You can learn more about Mark at ProofAnalytics.AI, Facebook, Twitter, Instagram, YouTube and LinkedIn. Thanks, as always for listening! If you got some value and enjoyed the show, please leave us a review here: ​​https://ratethispodcast.com/lifebloodpodcast You can learn more about us at LifeBlood.Live, Twitter, LinkedIn, Instagram, YouTube and Facebook or you'd like to be a guest on the show, contact us at contact@LifeBlood.Live.  Stay up to date by getting our monthly updates. Want to say “Thanks!” You can buy us a cup of coffee https://www.buymeacoffee.com/lifeblood

Mark Stouse is the CEO of Proof Analytics. The company's Proof BusinessGPS™ is the world's best and fastest automated Marketing and Revenue Optimization platform. Proof is integrating seamless data management and automated, no-code modeling analytics with top-class planning and budgeting capabilities. Their tools are all delivered as an easy-to-use, easy-to-understand SaaS platform. 00:00 - 00:17 “Data is all about the past, and only about the past.” — Mark Stouse 00:18 - 00:36 Welcome to Peppershock Media's Marketing Expedition Podcast 00:37 – 01:29 Mark' Bio 01:30 - 05:22 Marketing Essentials Moment: Provide Value to Others 05:23 - 07:08 Welcome to the show, Mark! 07:09 - 11:09 Extreme risk levels around decision making 11:10 - 15:01 How Mark started his company, Proof Analytics 15:02 - 22:53 The process of understanding data analytics 22:54 - 25:53 Predictive and prescriptive analytics software 25:54 -26:42 Explore the world of podcasting with Kitcaster! 26:43 - 28:43 Keeping up with the changes 28:44 - 34:55 The process of building an analytical model for the customer 34:56 - 37:33 Affordable and approachable tool for marketing 37:34 – 38:20 Combining data sets with analytics 38:21 - 40:29 Best way to reach Mark: Proof Analytics 40:30 - 41:15 Thank you so much, Mark! Enjoy your Marketing journey! 41:16 - 42:02 Join The Marketing Expedition today! #analytics #data #marketinganalytics #dataanalyst #software #marketingtools #marketingstrategies #digitalmarketing #business #businesstechnology #advertising #branding

Mark Stouse, CEO of Proof Analytics, talks about revenue-optimizing analytics solutions. Even before the pandemic hit, Johnson Controls' modeling predicted the economic decline and put them in the position to save a lot of money. Now, we've gotten to the point where marketing budgets are being slashed in half because of a lack of C-suite belief in marketers and the value they can bring to a company. Today, Mark discusses business data's underlying cause and effect relationships. Show NotesConnect With:Mark Stouse: Website // LinkedIn // TwitterThe Rev Gen Podcast: Email // LinkedIn // TwitterI Hear Everything: IHearEverything.com // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Mark Stouse, CEO of Proof Analytics, talks about revenue-optimizing analytics solutions. Marketing Mix Modeling or the MMM approach is based on a popular marketing theory known as the 4Ps of the marketing mix. The four elements of any successful business are product, price, place, and promotion, and marketers need to be able to measure the impact of their marketing and advertising campaigns. Today, Mark discusses marketing mix modeling. Show NotesConnect With:Mark Stouse: Website // LinkedIn // TwitterThe Rev Gen Podcast: Email // LinkedIn // TwitterI Hear Everything: IHearEverything.com // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Mark Stouse is the ceo and founder of Proof Analytics. He joins Ryan in this episode to focus on the customer-focused innovative pricing solution he and Proof Analytics created to cut their sales cycle, from 6-9 months to just 2 weeks! Mark also talks about the importance of taking your time with the hiring process, why Proof Analytics are renowned for mixed marketing and the evolution of the SAAS market. KEY TAKEAWAYS Proof Analytics is one of the world best and fastest automated revenue marketing and optimisation platform. Customers are generally having substantial trust issues with saas companies, so are moving away from annual contracts and looking at more shorter-term, flexible solutions. Proof Analytics allow customers to pay just $45 a month, this has resulted in them shortening their sales closing time from 6-9 months to just 2 weeks! Being one of the first to automate market-mix modelling, has allowed proof Analytics to really dominate the space. Hiring the right people is imperative to create a great company. Mark and Proof Analytics focus on getting the right people with the right values and don't compromise. They want to ensure the team are fully aligned with their values and act in accordance with these. You should hire slowly and take the time to get the right people. You can then fire quickly if needed, if they aren't right for the role, particularly in a start-up, then cut your losses. The brand work alongside the lower cost base of a monthly subscription has allowed Proof Analytics to grow substantially.   BEST MOMENTS  “Customers are moving away from annual contracts” “We're renowned in the area of market-mix modelling” “The natural human tendency is to be expedient” “You have to hire slow and terminate quickly”   Do You Want The Closing Secrets That Helped Close Over $125 Million in New Business for Free?"  Grab them HERE: https://www.whalesellingsystem.com/closingsecrets   Ryan Staley Founder and CEO Whale Boss 312-848-7443 ryan@whalesellingsystem.com www.ryanstaley.io    EPISODE RESOURCES www.proofanalytics.ai   ABOUT THE SHOW How do you grow like a VC backed company without taking on investors? Do you want to create a lifestyle business, a performance business or an empire? How do you scale to an exit without losing your freedom?Join the host Ryan Staley every Monday and Wednesday for conversations with the brightest and best Founders, CEO's and Entrepreneurs to crack the code on repeatable revenue growth, leadership, lifestyle freedom and mindset.This show has featured Startup and Billion Dollar Founders, Best Selling Authors, and the World's Top Sales and Marketing Experts like Terry Jones (Founder of Travelocity and Chairman of Kayak), Andrew Gazdecki (Founder of Micro Acquire), Harpaul Sambhi (Founder of Magical with a previous exit to Linkedin) and many more. This is where Scaling and Sales are made simple in 25 minutes or less.Saas, Saas growth, Scale, Business Growth, B2b Saas, Saas Sales, Enterprise Saas, Business growth strategy, founder, ceo: https://www.whalesellingsystem.com/closingsecretsSee omnystudio.com/listener for privacy information.

In a previous ABM Done Right Podcast, Mark Stouse (CEO of Proof Analytics) mentioned that there is a near-total misunderstanding about the purpose and focus of a great ABM effort. Kristina and Mark discussed how ABM has wrongly become synonymous with ABM tech, how ABM using 3rd party data is only DM on steroids, how ABM measurement is off target, and how most ABM programs are creating headwinds for sales, slowing deal times and lowering deal sizes.   In this podcast, Kristina Jaramillo shares:1. How a sales and marketing AI firm that focused on positioning and messaging was not doing ABM - just pockets of account-based activities.2.  How you cannot effectively execute ABM without starting with a hyper-personal 1:1 ABM program.3. How most ABM programs are nothing more than targeted demand gen using intent data.4.  How ABM firms and many leaders wrongly believe that you can retrofit ABM.5. How many teams still think of funnels when there's nothing funnelistic about ABM. 

Today's marketing analytics are very complex, and the customer journey is more complicated than ever for B2B and B2C businesses. You need to have strong analytics to be more successful in your business. With the help of a great team, you can achieve easy-to-understand model visualizations that help both the marketer and the data analyst uncover the cause-and-effect relationships that drive meaningful business outcomes. In this episode, we have Mark Stouse, CEO of Proof Analytics, a marketing analytics platform that helps CMOs and CFOs bridge the ROI gap by providing cause-and-effect analytics that shows marketing and sales true business impact and financial worth. He is one of the first leaders to connect all types of marketing investment to revenue, margin, and cash flow impact in complex, long-cycle companies. Mark often gets so caught up with operational KPIs that we lose sight of our revenue goals as marketers. Resources: Proof Analytics SiteProof Analytics FacebookMark Stouse LinkedIn

If you own a P&L, Marketing Budget, or a Media Plan, this episode is for you. I speak with Mark Stouse, Chairman and CEO of Proof Analytics. Mark and I talk all about Marketing Mix. Specifically how you can make better decisions about it through Modeling and Predictive Analytics. Stick around till the end to hear about how you can take advantage of these concepts even if you have smaller marketing budgets. Enjoy! To make sure you never miss an episode of The High EQ Market podcast, subscribe on Apple Podcasts, Spotify, and the website. Listening on a desktop & can't see the links? Just search for The High EQ Marketer in your favorite podcast player.

Marketing as an AMPLIFIER to Sales productivity!!!The quote above was the primary focus of my discussion with Mark Stouse - the CEO of Proof Analytics.Mark self-identifies as a communicator turned marketer turned SaaS CEO. Over this journey, Mark has developed a strong perspective on how to prove ROI, especially for marketing investment.What are the metrics that matter to a Chief Marketing Officer? Mark says this is very straightforward: "Marketing's mission is to help Sales sell more product to more customers faster and more profitably than Sales could do by themselves". Simply stated, it is measured by more deals, bigger deals and faster deals - Deal Velocity! Calculating how marketing measures these should be the primary point of any metric that Marketing captures and reports.When pushed on the top three metrics, Mark responded that KPIs (data) by themselves are not enough. Data is the measurement of what happened in a particular time for a specific place - ALL in the past. Analytics, specifically regression analysis, enables a marketer to predict and forecast how future marketing investments will impact Sales productivity as measured by pipeline and revenue.The B2B SaaS industry is still young when measured against other industries such as manufacturing, retail, or consumer packaged goods. As such, the maturity of using sophisticated analytics to predict the future in the industry is still in its infancy - especially compared to larger, more data-intensive B2B online companies.An example of using data on a more granular level was Ideal Customer Profile (ICP) and Pipeline Coverage Ratio. By understanding how specific cohorts perform in top of funnel conversion, the marketing ROI can be increased materially through enhanced targeting.Next, we pivoted to Mark's concept of Marketing exponentially impacting Sales productivity. Mark has an interesting take on the concept: Marketing should invest more time helping Sales improve conversion rates in the middle and bottom of the opportunity funnel versus primarily being focused on top of funnel market engagement. Mark used a military analogy where the Air Force provides air cover to the ground troops. Why does Mark believe the above? Marketing has conditioned business leaders to think that Marketing is primarily a brand awareness and engagement function versus a selling process amplifier. Mark highlighted TRUST as a key ingredient to enhancing conversion rates and accelerating deal velocity. What drives a buyer's confidence - trust is a crucial ingredient to building buyer trust. The more confidence a buyer has that a company and their product will impact their buying process, measured by win rate and sales cycle time.As a marketer, a pivotal question is what are we doing to increase the buyer's confidence and trust, resulting in helping Sales close more deals faster!If you are interested in hearing thought-provoking ideas on how Marketing can use data and analytics to enable Marketing to become an exponential multiplier to Sales productivity - this conversation with Mark is fascinating.

In this fast-changing world, marketers need to act swiftly. The current situation (think inflation, economic uncertainties, and the likelihood of an economic downturn), asks for fast and data-driven decisions. This is where marketing mix modeling (MMM) comes in.  In this episode, Elias has a chat with Mark Stouse, the CEO of Proof Analytics.  Topics we discuss: The use of regression models in marketing How data can help you in making better decisions Examples of marketing mix modeling used in different industries LinkedIn Mark Stouse: https://www.linkedin.com/in/markstouse/  Website Proof Analytics: https://www.proofanalytics.ai/  The Marketing Technology Podcast is brought to you by Marketing Guys, the #1 Martech agency in Europe. If you want to be on this podcast or would like to know more about Marketing Technology, visit our website at marketingguys.com or contact Elias Crum at e.crum@marketingguys.nl

Mark Stouse, CEO of Proof Analytics, talks about analytics and marketing mix modeling. While popular, ‘data-driven marketing' fails to account for a constantly changing reality. As such, campaigns based on historical and not future data, have limited success. Today, Mark discusses marketing mix modeling and marketing attribution. Show NotesConnect With: Mark Stouse: Website // LinkedInThe MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Mark Stouse, CEO of Proof Analytics, talks about analytics and marketing mix modeling. While popular, ‘data-driven marketing' fails to account for a constantly changing reality. As such, campaigns based on historical and not future data, have limited success. Today, Mark discusses marketing mix modeling and marketing attribution. Show NotesConnect With: Mark Stouse: Website // LinkedInThe MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Mark Stouse, CEO of Proof Analytics, talks about analytics and marketing mix modeling. We often get so caught up with operational KPIs that we lose sight of our revenue goals as marketers. Furthermore, to determine the impact of our marketing efforts, we must be able to measure our results. Today, Mark discusses tying marketing to measurable results. Show NotesConnect With: Mark Stouse: Website // LinkedInThe MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Mark Stouse, CEO of Proof Analytics, talks about analytics and marketing mix modeling. We often get so caught up with operational KPIs that we lose sight of our revenue goals as marketers. Furthermore, to determine the impact of our marketing efforts, we must be able to measure our results. Today, Mark discusses tying marketing to measurable results. Show NotesConnect With: Mark Stouse: Website // LinkedInThe MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Mark Stouse, CEO of Proof Analytics, talks about analytics and marketing mix modeling. Our world has changed considerably since 2020, and intuition-based marketing is a sure recipe for wasted time and resources. Marketers must take advantage of analytics and data to understand and thrive in our respective markets. Today, Mark discusses marketing innovation and rev ops. Show NotesConnect With: Mark Stouse: Website // LinkedInThe MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Mark Stouse, CEO of Proof Analytics, talks about analytics and marketing mix modeling. Our world has changed considerably since 2020, and intuition-based marketing is a sure recipe for wasted time and resources. Marketers must take advantage of analytics and data to understand and thrive in our respective markets. Today, Mark discusses marketing innovation and rev ops. Show NotesConnect With: Mark Stouse: Website // LinkedInThe MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

We've all heard the line that 50% of our marketing is working, we just don't know which 50%! Our guest today has answers. Mark Stouse is the CEO of Proof Analytics, a marketing analytics platform that helps CMOs and CFOs bridge the ROI gap by providing cause-and-effect analytics that shows marketing and sales true business impact and financial worth. The company's 'Proof Business GPS' guides through the whole marketing lifecycle, and provides a complete picture of a company's marketing efforts. Their solution enables planning, budgeting, and optimization of marketing in all channels.An award-winning B2B CMO and CCO, Mark is one of the first leaders to connect all types of marketing investment to revenue, margin, and cash flow impact in complex, long-cycle companies. In 2014, he was named Innovator of the Year for his pioneering work by U.S. marketing leaders.If you have a sales team and you want to boost results, you need to get to know Selling From the Heart. What's great about Selling From the Heart is how it takes a different approach to driving sales. The goal is to build trust quickly with clients and prospects through authenticity. The result is more effective prospecting, higher close rates, and more referrals. Best of all, the Selling From the Heart methodology works with your existing sales model. To learn more, visit www.sellingfromtheheart.net and make sure to listen to me and my co-host Larry Levine each week on the Selling From the Heart Podcast!

Mark Stouse (Chairman & CEO, Proof Analytics) on what he believes the greatest enemy of a CMO is. He also elaborates on why it's important for marketers to understand how their organization generates revenue and how their efforts should impact sales.

In this episode of the Marketing Analytics Show, Mark Stouse, CEO of Proof Analytics, discusses everything you need to know about marketing mix modeling. You'll learn: What marketing mix modeling is and when it's a more useful method compared to multi-touch attribution What groundwork teams should lay before implementing this model How to sell the idea of marketing mix modeling to the leadership team Links mentioned on the show: Follow Mark on LinkedIn. Start your free 14-day Supermetrics trial. Follow Supermetrics on Twitter. Follow Anna on Twitter.

Mark Stouse is the Chairman and CEO of Proof Analytics. He was 2020's Top 10 Most Influential Analytics Leaders. He was also CMO/CCO at Honeywell Aerospace, so he has tons of experience. Mark also hosts his own podcast called “Accelerating Value”, a weekly podcast aimed at guiding people in creating, defending, and proving value with the help of experts. In this episode, Mark discusses how analytics lead SaaS businesses to success as he shares insights most SaaS entrepreneurs need to know about the relationship between analytics and pricing.   Why you have to check out today's podcast: Discover how a different way of consulting like analytics can help SaaS businesses to become profitable nowadays; Know how much of a game changer analytics is in terms of keeping the relationship between customer loyalty and pricing intact; Find out how the scientific sense of inquiry helps pricing people reach greater heights in relation to sales and pricing with clients   “It isn't that you say, ‘Hey, what are you willing to pay for this?' That's not the question. You've got to say, ‘tell me about what you're really trying to solve for here and how big a problem is this to you. What would make you feel spectacular?' Then let's talk about the technical realities, and then let's talk about a price.” – Mark Stouse   Topics Covered: 02:02 – Getting exposed to pricing and learning things through failures with Mark's experience in Honeywell Aerospace and Proof Analytics 04:06 – Diving into the world of pricing with the help of advisors he trust 06:41 – Starting out in a SaaS company and initially doing consulting: a good way for one to be profitable 09:02 – A different consulting model – analytics – for a better, faster, and cheaper reality nowadays 13:16 – Business and the gap it has with data scientists due to the lack of contextual understanding in both concepts 18:23 – What does Proof Analytics charge for and why is that the right thing for them to charge for? 20:20 – Talking about the concept of 10 models equals 10 questions and how COVID affected the business industry in the past two years 26:05 – The differences in the opportunity costs of small and large companies 30:23 – A model as an indicator of customer success and people's obsession with margins 33:25 – What makes SaaS beautiful is that it concerns value at all times 35:30 – Mark's pricing advice for the listeners   Key Takeaways: “If you want to talk about a lesson in the reality of economics, start a SaaS company and you will learn more than you ever dreamed was out there.” – Mark Stouse “The problem has been not the math and not even the data. It has been the issue of how do we operationalize analytics so that everybody is able to make a better decision today than they were making before when they didn't have analytics. It really is taking the existing reality and making it better, faster, cheaper.” – Mark Stouse “Data scientists really don't typically have much subject matter expertise about any part of the business, so as the business person, you have to be very prescriptive with the data scientist in terms of laying out the non-mathematical equation.” – Mark Stouse “If you're a very large enterprise and you're spending $150-$200 million on marketing, what you are really after is maximizing the upside and minimizing the negative impact EPS from bad investments. That's what you're really after. If you are a much smaller company, you're really trying to avoid, among other things, being a two-time loser.” – Mark Stouse “The intersection of customer loyalty and pricing is also a piece that is usually ignored, because pricing is seen in a very short cycle sense rather than something that's a longer time.” – Mark Stouse “The human being has become key to the success of set which probably really and truly always was or should have been. There was just this unhealthy obsession with 90% profit margins.” – Mark Stouse   People / Resources Mentioned: Proof Analytics:https://www.proofanalytics.ai/ Honeywell Aerospace:https://aerospace.honeywell.com/   Connect with Mark Stouse: LinkedIn:https://www.linkedin.com/in/markstouse Email: stouse@proofanalytics.ai   Connect with Mark Stiving:    LinkedIn: https://www.linkedin.com/in/stiving/ Email: mark@impactpricing.com  

In a previous podcast episode, Mark Stouse (CEO of Proof Analytics) mentioned that there is a near-total misunderstanding about the purpose and focus of a great ABM effort.  Since there is a misunderstanding and because Metadata started a "What ABM Isn't Movement", we invited Dee Acosta to discuss how ABM is:1) Not about technology - Kristina ranted about this as well on another podcast. Scroll down for additional resources after you listen to the podcast. 2) ABM is not a marketing motion and it's not a marketing strategy. It's a business growth strategy.3) ABM is not about campaigns. When you scroll down to the resources, you'll see an article on how your focus on scaling ABM is limiting success. 4) ABM is not a thing to do and how it's not a process like Sangram Vajre mentioned on one of my LinkedIn posts. 5) ABM is not a silver bullet 6)  ABM is not about pipeline and it is not something for demand gen to drive7) ABM is not about engagement. On the Metadata site there's a quote from Peter Zawistowicz, Director of Growth Marketing at Gremlin. He said that ABM became the flag under which we deploy flashy, expensive, and often ineffective tactics, all in the name of driving up engagement. Listen to this ABM podcast roundtable with Dee Acosta, Kristina Jaramillo and Eric Gruber and then check out these additional resources:ABM is Not Synonymous with ABM Tech - One of Kristina's Quick Podcast RantsWhy You Need an ABM Strategy Before Investing in ABM Tech - A Podcast Interview with Leigh ChesleyHow Scaling the Wrong Way Will Lead to an Under-Performing ABM Program - An Article in Kristina's "ABM Done Right" LinkedIn Newsletter. MetaData's ABM Isn't Movement and How You Can Get a Free ABM Isn't T-Shirt

In a recent LinkedIn discussion, Mark Stouse (CEO of Proof Analytics) mentioned on LinkedIn that there is a near-total misunderstanding about the purpose and focus of a great ABM effort. In this podcast, Kristina Jaramillo and Mark discuss:1. How ABM is not synonymous with ABM tech like 6sense, Demandbase, and Terminus. You'll see that Mark describes ABM as an approach to reaching out to specific stakeholders within very specific, identified accounts and helping them understand their needs and the needs of their team.2. How ABM using 3rd party data is only DM on steroids - You'll see how your future and existing customers should not realize that you are using ABM on them.  3. How ABM measurement is off-target and how ABM should have a positive impact on stage progression, time to close, and deal value.4. How you can not retrofit ABM on top of existing marketing structures and why you should only be applying ABM to 10 - 20% of target accounts. 5.  How ABM programs are creating headwinds for sales and are slowing deal time and lowering deal sizes. 6.  Why alignment does not build the sales and marketing alignment that organizations want- and what marketing must do before alignment can be attained. 7.  How ABM should not be about the top of the funnel even though 60% of marketers focus on pipeline KPIs and marketing source revenue. You'll see how it should be about helping disparate stakeholders in the customer understand their needs better AND the needs of their peers better, thereby helping to create a consensus that drives purchase.If you liked this podcast with Mark Stouse, you'll want to listen to his interview:Rebooting GTM Planning and ExecutionYou'll also want to check out these additional resources that will help you clear up ABM misunderstandings:Our LinkedIn discussion around ABM misunderstandingsABM should not be synonymous with ABM techABM should impact more than your pipeline6 elements that are missing from most ABM programs

In this episode, we talk to Mark Stouse, Chairman & CEO of Proof Analytics & Host of Accelerating Value on Apple Podcasts.

It can be difficult to know where to start with navigating a megadeal. You're handling billions of dollars and an entire ecosystem of organizations and people. Fortunately, there are sales and marketing pros that have gone before you (even if current literature doesn't reflect it). Christopher Engman, CRO/CMO of Proof Analytics and author of Megadeals, travels the world to speak about managing huge business agreements. At #B2BSMX 2019, Christopher shared five major mistakes to look out for when operating a megadeal.

If the pandemic or climate change hasn't made it obvious yet… Math, sciences and analytics are how we save the world. And they're also how you save your marketing.  In today's episode, I'm joined by Mark Stouse, Chairman and CEO at Proof Analytics.  He has weathered several crises throughout his career — and through his move from a CMO to CEO — and each one has further bolstered his belief in the power of analytics.

How do you know if your business is not investing enough in marketing if all the different marketing touch points are attributed to just one touch point, the last touch? Oftentimes marketing does not get the investment it needs to win bigger deals for the company, because it is quantified in the wrong way. A World Leader in automated Marketing Mix Modeling, Author of Megadeals, Founding Partner, Chairman of Megadeals Advisory, and the CRO & CMO of Proof Analytics, Christopher Engman, shares his expertise of how to best demonstrate the value of marketing, and where to invest in efforts to win bigger deals, faster.   Takeaways: Marketing is often quantified in the wrong way, when measuring its success. Attributing one touch point before a prospect becomes a marketing qualified lead is taking a snapshot of the buyer's journey as opposed to viewing the whole film.  Multi-touch attribution provides tactical insights as to what campaigns your team should tweak. Most marketing leaders should have a popular science understanding of statistics and regression analytics. Marketing mix modeling gives you an idea of how your different marketing efforts contribute to each other. For example, how your TV affects your paid search. Invest in marketing across the whole customer journey. Often there is too much spend on the demand generation side and not enough continuing on into the pipeline to help drive more deals. Rather than having your sales team repeat the same information on their calls, turn that messaging into a video, a white paper, or an article. This gives your sales team a tool to use when interfacing with clients rather than always having to say the same thing. Have your employees and colleagues sharing your videos and blog articles from their social media profiles rather than sharing your content on your brand page first. This creates a larger and trusted voice that is not just coming from the same brand page. Most B2B companies are overspending on events because they are hungry for more marketing qualified leads. Career Advice from Christopher Engman - Put learning first before prestige to evolve fast. If you receive criticism, ask for more. It's okay to get and give feedback.   Links: LinkedIn: https://www.linkedin.com/in/christopherengman/ Twitter: https://twitter.com/chrisengman Proof Analytics: https://proofanalytics.ai/ Megadeals Advisory: https://megadeals.com/ Megadeals Podcast: https://megadeals.com/podcast/ Megadeals Book: https://megadeals.com/megadeals-book/ Under the Hood: https://proofanalytics.ai/insight/under-the-hood-fundamentals-of-automated-mmm/ Inc.com: https://www.inc.com/justin-bariso/do-you-want-to-be-an-entrepreneur-read-this-first.html Khan Academy: https://www.youtube.com/user/khanacademy   Busted Myths: In the B2B space, companies should invest more into their sales force and less into marketing. - This is NOT the case. Research has shown that successful companies are investing more in their marketing to win bigger deals, faster. Marketing is often invested in less because they are seen as obscure, misunderstood, and are often quantified in the wrong way.   Ways to Tune In: iTunes - https://podcasts.apple.com/us/podcast/the-hard-corps-marketing-show/id1338838763 Spotify - https://open.spotify.com/show/1vVLpNI1LssMTiL6Kdsamn Stitcher - https://www.stitcher.com/podcast/the-hard-corps-marketing-show YouTube - Full video - https://youtu.be/OIxsAUBHS9k

Sometimes in life, it's the hard-to-measure things that make the biggest impact. Can you quantify your love for family and friends, your artistic sensibilities, your passions? And maybe you don't need to. You just know they matter.  But when it comes to marketing, not measuring the hard-to-measure things can lead to some seriously unwise decisions. In this #TakeoverTuesday episode, guest host Steve Watt sits down with Chris Engman, CRO/CMO of Proof Analytics, to learn how marketing mix modeling can help you better understand these hard-to-measures and spend your marketing budget wisely. ------- Join Sangram's "Becoming Intentional" newsletter, read by over 10,000 leaders, for a 1-minute read on how to lead professionally, grow personally, and live fully. Only available on LinkedIn.

So, you're an ABM marketer of a little fish in a sea of big fish. A lot of people think that marketing a small to medium-sized B2B company in a market dominated by giants is all about awareness. The problem is companies looking to hire a new player instead of an established one aren't making that decision based on their awareness of your company. They are asking themselves questions like: “Do I have the confidence that this vendor has the capabilities of delivering what they say?”  “If something goes wrong, will they help me or abuse the situation?” “Are they trying to convince me to adopt something totally new or are they a better version of something I already believe in?” This is especially true for large deals. On this #TakeOverTuesday, Chris Engman CRO, CMO and lead investor at Proof Analytics joins the show to talk about: 4 big failures in ABM 2 key ways to win Chris Engman is also an author of the amazing book Megadeals, a deep analysis of what goes into landing large, complex B2B deals. -------- Join Sangram's "Becoming Intentional" newsletter, read by over 10,000 leaders, for a 1-minute read on how to lead professionally, grow personally, and live fully. Only available on LinkedIn.

It can be difficult to know where to start with navigating a megadeal. You're handling billions of dollars and an entire ecosystem of organizations and people. Fortunately, there are sales and marketing pros that have gone before you (even if current literature doesn't reflect it). Christopher Engman, CRO/CMO of Proof Analytics and author of Megadeals, travels the world to speak about managing huge business agreements. At #B2BSMX 2019, Christopher shared five major mistakes to look out for when operating a megadeal.   Plus, in this exclusive session, he talks about: How to align with an organization's key initiatives Understanding and leveraging the ecosystem of a megadeal Addressing risk in a megadeal Acting as a guide for your target accounts   To listen to this episode and more like it, you can subscribe to #FlipMyFunnel on Apple Podcasts or tune in on our website.

Making the leap from CMO to CEO takes you from a position requiring deep, specific knowledge to one that needs a broad perspective. How can professionals position themselves to transition and grow throughout their careers? In this one Sangram interviews Mark Stouse, now CEO at Proof Analytics and former CMO at Honeywell. Mark is a marketer through and through, and notably, he's the first State Department speaker we've ever hosted on the podcast. Mark transitioned from his long-time career in marketing to become a CEO. He came on the show to talk about that change and the journey he's been on. Sangram asked him about the roles of CEO and CMO and about how to make a transition like this one happen.

Bulleit Group CEO Kyle Arteaga talks to the Holmes Report's Aarti Shah about the way companies — and the media — are rethinking how they position and talk about innovation. Later in the show, Proof Analytics founder Mark Stouse joins to talk about a recent survey that showed 96% C-suite respondents see their marketing and PR teams as “unwilling or unable” to prove ROI.