Podcasts about dooley direct

The majority of online business owners spend a lot of money on content creation and advertisements. While these are practical ways to reach their audience, they may not be an effective solution to connecting with them. But what if there's a way to better understand consumer behavior and then create a copy that subconsciously drives them to take action? It sounds intriguing, right? To deep dive into the Neuromarketing subject, I have Roger Dooley joining me today on the podcast. He is a well-known author and international keynote speaker. He wrote the books Friction: The Untapped Force That Can Be Your Most Powerful Advantage and Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing. He writes the popular blog Neuromarketing as well as a column at Forbes.com. He is the founder of Dooley Direct, a consultancy, and co-founded College Confidential, the leading college-bound website.  Roger and I had conversations about behavioral marketing and consumer neuroscience. How can we tap into the data of consumer neuroscience? And how do different forms of data, imagery, and senses make us feel along our buying journey? Roger also shared multiple strategies for marketing our businesses better. What are cognitive biases, and why should we know and understand them as business owners, but also for our own personal lives? Making logical decisions vs. emotional decisions - which is more prominent? (Roger shares a parable.) Lastly, we talked about the link between emotional intelligence and marketing. We've also recommended a few incredible books that you should read. Do you want to understand consumer behavior more and align your content so that you can maximize your business? Tune in to this episode now and discover how Neuromarketing works!   Episode Highlights 02:27 Thinking of selling your business? - Reach out to us! 02:58 What is Neuromarketing and why should business owners know this? 11:56 What are Cognitive Biases & why you need to know them? 18:51 Incorporating behavioral marketing to your website and ad copy 27:56 Why do people buy based on emotions?  39:03 Where can you find Roger?   Key Takeaways ➥ The definition of Neuromarketing is any use of our understanding of how our brains work to make marketing better. ➥ An example of a cognitive bias is “People hate feeling a sense of loss.” They hate losing something, and that often outweighs the gain.  ➥ Social proof is also an example of a cognitive bias which can be incorporated to your website and Ads copy. Some people call it the bandwagon effect when you see other people doing something, you're more likely to do that thing yourself.   About The Guest Roger Dooley is an author and international keynote speaker. His books include Friction: The Untapped Force That Can Be Your Most Powerful Advantage (McGraw Hill; named one of the Best Business Books of 2019 by strategy+business) and Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing. He writes the popular blog Neuromarketing as well as a column at Forbes.com. He is the founder of Dooley Direct, a consultancy, and co-founded College Confidential, the leading college-bound website. He's been a serial entrepreneur since he left a senior strategy position at a Fortune 1000 company to enter the then-nascent home computer market.   Resource Links ➥ Buying Online Businesses Website (https://buyingonlinebusinesses.com)  ➥ Download the Due Diligence Framework  (https://buyingonlinebusinesses.com/freeresources/) ➥ Sell your business to us here (https://www.buyingonlinebusinesses.co/sellyourbusiness) ➥ Get 1-1 voice note coaching with Jaryd (https://app.coachvox.com/profile/jaryd-krause) ➥ Content Ellect (Content Agency) - https://bit.ly/3HTthbI ➥ Surfer SEO (SEO tool for content writing) - https://bit.ly/3X0jZiD   Connect with Roger Dooley: ➥ Roger Dooley - https://www.rogerdooley.com ➥ Neuromarketing - https://www.neurosciencemarketing.com/blog/ ➥Roger Dooley Keynotes & Workshops - https://www.rogerdooley.com/speaking/  See omnystudio.com/listener for privacy information.

Author and international keynote speaker, Roger is a recognized expert in the use of brain and behavior research to improve marketing, sales, customer experience and corporate culture. He has worked with companies ranging from Fortune 500 firms to entrepreneurial startups to enhance their digital and conventional marketing.   As well as authoring Friction: The Untapped Force that Can Be Your Most Powerful Advantage, Roger has also written the best-selling Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing which has been translated into nine languages. In addition, Roger writes the popular blog Neuromarketing and a column at Forbes.com. He founded Dooley Direct, a consultancy, and co-founded College Confidential, the leading college-bound website, which was acquired by Hobsons, a unit of UK-based DMGT, where Roger served as Vice President of Digital Marketing after the acquisition.   Roger's new book takes you step-by-step through the process of: Empowering frank conversations Guiding individual and team behaviors Getting ahead of friction Optimizing the customer experience Building a frictionless corporate culture Combining scientific research with real-life examples of leaders who have conquered business friction, Roger shares with us his thoughts on how to identify roadblocks, alter them for the benefit of both business and customer, and create positive, lasting change. Sponsor/Partnership: Blooom – Your 401k could earn more. Take a minute to link up your 401k to and maximize your investments. For $10/ month, we manage your nest egg so you can enjoy life.

Roger Dooley is an author and international keynote speaker. His books include Friction: The Untapped Force That Can Be Your Most Powerful Advantage (McGraw Hill; named one of the Best Business Books of 2019 by strategy+business) and Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing. He writes the popular blog Neuromarketing as well as a column at Forbes.com. He is the founder of Dooley Direct, a consultancy, and co-founded College Confidential, the leading college-bound website. He’s been a serial entrepreneur since he left a senior strategy position at a Fortune 1000 company to enter the then-nascent home computer market. Websites and Handles:https://www.neurosciencemarketing.com/blog/about-us/roger-dooley-bio    

Roger Dooley is an author and international keynote speaker. His books include Friction: The Untapped Force That Can Be Your Most Powerful Advantage (McGraw Hill; named one of the Best Business Books of 2019 by strategy+business) and Brainfluence: 100 Ways Persuade and Convince Consumers with Neuromarketing. He writes the popular blog Neuromarketing as well as a column at Forbes.com. He is founder of Dooley Direct, a consultancy, and co-founded College Confidential, the leading college-bound website. He's been a serial entrepreneur since he left a senior strategy position at a Fortune 1000 company to enter the then-nascent home computer market. Endorsed by Robert Cialdini on your work in this area Roger Dooley – https://www.rogerdooley.com/Neuromarketing – https://www.neurosciencemarketing.com/blog/Customer Experience Keynotes – https://www.neurosciencemarketing.com/blog/customer-experience-keynote-speakersBrainfluence Podcast – https://www.rogerdooley.com/podcastRoger Dooley at Forbes – https://www.forbes.com/sites/rogerdooley/Books Friction (McGraw Hill) – https://www.rogerdooley.com/books/friction/Brainfluence (Wiley) – https://www.rogerdooley.com/books/brainfluence/The Persuasion Slide – https://www.rogerdooley.com/books/the-persuasion-slide/Social Twitter: @rogerdooley – https://twitter.com/rogerdooleyLinkedIn: Roger Dooley – https://www.linkedin.com/in/dooleyFacebook: Roger Dooley – https://www.facebook.com/roger.dooleyInstagram: Roger Dooley – https://www.instagram.com/rogerdooley/

The Untapped Force That Can Be Your Most Powerful Advantage today on Power Lunch Live. My guest Roger Dooley is a speaker and author of Friction and Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing, the popular blog Neuromarketing, and Brainy Marketing at Forbes. He is the founder of Dooley Direct, a marketing consultancy, and co-founded College Confidential, the leading college-bound website.

Great new episode with Roger Dooley! Roger Dooley is an author and international keynote speaker. His books include Friction: The Untapped Force That Can Be Your Most Powerful Advantage (McGraw Hill; named one of the Best Business Books of 2019 by strategy+business) and Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing. He writes the popular blog Neuromarketing as well as a column at Forbes.com. He is the founder of Dooley Direct, a consultancy, and co-founded College Confidential, the leading college-bound website. He’s been a serial entrepreneur since he left a senior strategy position at a Fortune 1000 company to enter the then-nascent home computer market. Enjoy! How To Start a Podcast The Easy Way (Course): https://bit.ly/2BALE6a MSM Podcast Equipment Recommendations: https://amzn.to/3efWNrh More tools at: https://www.marketstreet.media/tools This podcast is part of the Market Street Media Podcast Network. Market Street Media is Podcast Studio and Media Coaching/Consulting firm in Johnson City, TN. Learn more at http://www.marketstreet.media Email us at: marketstreemediahq@gmail.com Follow Market Street Media on Social Media and Streaming Channels Facebook - http://bit.ly/MSMJCFacebook Instagram - http://bit.ly/MSMInstagram YouTube - http://bit.ly/MSMJCYouTube Twitch - http://bit.ly/MSMJCTwitch Twitter - http://bit.ly/MSMJCTwitter Get a Free Book: Get the Traffic Secrets Book from Russell Brunson for Free - https://bit.ly/MSMFreeTrafficSecretsBook2 Email Marketing: GetResponse - Click Here to Get A Free 90 Day Course - http://bit.ly/GetResponseDealMSM SEM/SEO SEMRush - Great Offers - http://bit.ly/MSMSEMRushOffer --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app --- Send in a voice message: https://anchor.fm/drew-bedard/message Support this podcast: https://anchor.fm/drew-bedard/support

Roger is a speaker and author of Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing, the popular blog Neuromarketing, and Brainy Marketing at Forbes.He is the founder of Dooley Direct, a marketing consultancy, and co-founded...

While qualifying for admission to a competitive college or university requires endless hours of study and commitment, applying to such a school should not. Is the application process as difficult as it used to be, and can it be further improved?  Amy and Mike invited author and consultant Roger Dooley to explain the importance of reducing friction in the college admissions process.  What are five things you will learn in this episode? How does the Fogg Behavior Model illuminate problems in the college admissions process? What changes to the application process reduce friction? How does a focus on user experience improve the process? Is a certain level of friction desirable in the admissions process?  What areas of the college application process can still be improved? MEET OUR GUEST Roger Dooley is an author and international keynote speaker. His books include Friction: The Untapped Force That Can Be Your Most Powerful Advantage and Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing. He writes the popular blog Neuromarketing and is a columnist at Forbes.com. He is the founder of Dooley Direct, a consultancy, and co-founded College Confidential, the leading college-bound information forum online.  Roger has an engineering degree from Carnegie Mellon University and an MBA from the University of Tennessee.  Find Roger at rogerdooley.com.  LINKS Maximizing College Admissions Yield by Reducing Friction College Confidential Neuromarketing Fogg Behavior Model Twitter: @rogerdooley – https://twitter.com/rogerdooley Roger Dooley at Forbes – https://www.forbes.com/sites/rogerdooley/ ABOUT THIS PODCAST Tests and the Rest is THE college admissions industry podcast. Explore all of our episodes on the show page.

Roger Dooley talks about how eliminating friction at work can lead to better productivity.— YOU'LL LEARN — 1) The cardinal rule of friction. 2) How to reduce the friction of meetings. 3) How mistrust creates friction. Subscribe or visit AwesomeAtYourJob.com/ep533 for clickable versions of the links below. — ABOUT ROGER — Roger Dooley is an author and international keynote speaker. His books include Friction: The Untapped Force That Can Be Your Most Powerful Advantage and Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing. He is behind the popular blog, Neuromarketing, as well as a column at Forbes.com. He is the founder of Dooley Direct, a consultancy, and co-founded College Confidential, the leading college-bound website. He has an engineering degree from Carnegie Mellon University and an MBA from the University of Tennessee. • Book: "FRICTION―The Untapped Force That Can Be Your Most Powerful Advantage"• Book: "Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing"• Blog: Neuromarketing• Podcast: Brainfluence• Website: RogerDooley.com— RESOURCES MENTIONED IN THE SHOW — • App: Pocket• Book: “Influence: The Psychology of Persuasion” by Robert Cialdini• Book: “Trust Factor: The Science of Creating High-Performance Companies” by Paul Zak• Company: Gallup• Personality: Cal Newport• Personality: Jack Welch• Personality: Richard Thaler• Personality: Werner Heisenberg• Previous episode: 124: The Science Behind Trust and High-Performance with Paul Zak• Software: Google Tag Manager• Survey: Customer Effort Score• Survey: Net Promoter Score— THANK YOU SPONSORS! —• Freshbooks Cloud Accounting Software gets you paid twice as fast. Free trial (no credit card required) at freshbooks.com/awesome.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Author and international keynote speaker, Roger is a recognized expert in the use of brain and behavior research to improve marketing, sales, customer experience and corporate culture. He has worked with companies ranging from Fortune 500 firms to entrepreneurial startups to enhance their digital and conventional marketing.   As well as authoring Friction: The Untapped Force that Can Be Your Most Powerful Advantage, Roger has also written the best-selling Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing which has been translated into nine languages. In addition, Roger writes the popular blog Neuromarketing and a column at Forbes.com. He founded Dooley Direct, a consultancy, and co-founded College Confidential, the leading college-bound website, which was acquired by Hobsons, a unit of UK-based DMGT, where Roger served as Vice President of Digital Marketing after the acquisition.   Roger's new book takes you step-by-step through the process of: Empowering frank conversations Guiding individual and team behaviors Getting ahead of friction Optimizing the customer experience Building a frictionless corporate culture Combining scientific research with real-life examples of leaders who have conquered business friction, Roger shares with us his thoughts on how to identify roadblocks, alter them for the benefit of both business and customer, and create positive, lasting change. Sponsor/Partnership: Blooom – Your 401k could earn more. Take a minute to link up your 401k to and maximize your investments. For $10/ month, we manage your nest egg so you can enjoy life.

Roger Dooley talks about how eliminating friction at work can lead to better productivity.   You'll Learn: 1) The cardinal rule of friction 2) How to reduce the friction of meetings 3) How mistrust creates friction   About Roger: Roger Dooley is an author and international keynote speaker. His books include Friction: The Untapped Force That Can Be Your Most Powerful Advantage and Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing. He is behind the popular blog, Neuromarketing, as well as a column at Forbes.com.  He is the founder of Dooley Direct, a consultancy, and co-founded College Confidential, the leading college-bound website. He has an engineering degree from Carnegie Mellon University and an MBA from the University of Tennessee.  Book: "FRICTION―The Untapped Force That Can Be Your Most Powerful Advantage" Book: "Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing" Blog: Neuromarketing Podcast: Brainfluence Website: RogerDooley.com   Resources mentioned in the show: App: Pocket Book: “Influence: The Psychology of Persuasion” by Robert Cialdini Book: “Trust Factor: The Science of Creating High-Performance Companies” by Paul Zak Company: Gallup Personality: Cal Newport Personality: Jack Welch Personality: Richard Thaler Personality: Werner Heisenberg Previous episode: 124: The Science Behind Trust and High-Performance with Paul Zak Software: Google Tag Manager Survey: Customer Effort Score Survey: Net Promoter Score   Thank you Freshbooks! Freshbooks Cloud Accounting Software gets you paid twice as fast. Free trial (no credit card required) at freshbooks.com/awesome.   View transcript, show notes, and links at http://AwesomeAtYourJob.com/ep533

Roger Dooley is an author and international keynote speaker. His books include FRICTION – The Untapped Force That Can Be Your Most Powerful Advantage and Brainfluence: 100 Ways To Persuade and Convince Consumers with Neuromarketing. He writes the popular blog Neuromarketing as well as a columnist at Forbes. He is the founder of Dooley Direct, a marketing consultancy, and co-founded College Confidential, the leading college-bound website. He's been a serial entrepreneur since he left a senior strategy position at a Fortune 1000 company to enter the then-nascent home computer market. Also, you can check his podcast entitled The Brainfluence Podcast.   “We all have a tendency that if we're in a situation that is somewhat comfortable, we keep investing our time in that when we really shouldn't. We should say, ‘Okay, a year from now, this is not going to be any better; it is time to pull the plug and do something else.’” Roger Dooley   Worst investment ever Investing in a company that does not want to be obsolete Way back in the early days of home computers, Roger co-founded a business that focused on getting software, accessories and other products to the early owners of home computers. For years, Roger grew the business to a quite substantial size. But for the last five years, they began to level out and saw that the market was changing which made some of their original product areas defunct. Instead of looking for an exit before becoming obsolete, Roger stayed with the business and managed to run it for a couple more years. And in those years, the business never grew nor had experienced big financial losses. It just existed in the market in comfortable inertia. Money can be recovered but time can’t After 13 years, Roger realized that it was time to exit. Although he had no substantial losses from that investment, he felt like he was trapped for years in a situation that never paid off long term. This was for him his worst investment as it took so much of his time, which he can never get back. Yes, he invested money in that business, but for him, money lost can always be recovered. Lessons learned Treat time as money The same attitude you put in investing your money applies to time. If you are putting so much time and money into a business to keep it going and you realized at some point that it is not working, do not be afraid to pull the plug and exit. Find a way to exit it and keep yourself whole Ask yourself what to do to change the trajectory of the situation you are currently on. Even if it’s risky, maybe breaking it is better than just limping along for another few years. Andrew’s takeaways A strong company can die slowly Always be careful because you may be going down a slope and not even noticing it. Time lost can never be retrieved Time may be more precious than money because one can always recover from a financial loss but one cannot retrieve the time lost. Actionable advice Evaluate where you are periodically and take stock of where you are investing your time now. No. 1 goal for the next 12 months Roger will continue to keep promoting the ideas in his book FRICTION. He’s already booked for speeches around the world and workshops focused on the idea of how you can improve customer experience and employee experience by focusing on friction and making things easier. Parting words   “Just keep evaluating where you are and try and be as dispassionate as possible. You can never eliminate all your biases, but do your best.” Roger Dooley   Andrew’s books How to Start Building Your Wealth Investing in the Stock Market My Worst Investment Ever 9 Valuation Mistakes and How to Avoid Them Transform Your Business with Dr. Deming’s 14 Points Andrew’s online programs Valuation Master Class Women Building Wealth The Build Your Wealth Membership Group Become a Great Presenter and Increase Your Influence Transform Your Business with Dr. Deming’s 14 Points Connect with Roger Dooley LinkedIn Twitter Facebook Instagram Podcast Website   Connect with Andrew Stotz astotz.com LinkedIn Facebook Instagram Twitter YouTube My Worst Investment Ever Podcast  

Welcome to episode #685 of Six Pixels of Separation. Here it is: Six Pixels of Separation - Episode #685 - Host: Mitch Joel. Simply put: Roger Dooley is a really nice human being. His latest book is Friction - The Untapped Force That Can Be Your Most Powerful Advantage. Prior to that he authored, Brainfluence - 100 Ways to Persuade and Convince Consumers with Neuromarketing  and The Persuasion Slide. He writes at Neuromarketing, and is columnist for Forbes. Roger is the founder of Dooley Direct and co-founded College Confidential, a leading college-bound website. That business was acquired by Hobsons, where he served as VP Digital Marketing after the acquisition. Roger also spent years in direct marketing as the co-founder of a successful catalog firm and also was director of corporate planning for a Fortune 1000 company. In this episode we break down the power of removing friction for business (and why it's so critical). Enjoy the conversation... Running time: 48:50. Hello from beautiful Montreal. Subscribe over at iTunes. Please visit and leave comments on the blog - Six Pixels of Separation. Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook. or you can connect on LinkedIn. ...or on Twitter. Here is my conversation with Roger Dooley. Friction - The Untapped Force That Can Be Your Most Powerful Advantage. Brainfluence - 100 Ways to Persuade and Convince Consumers with Neuromarketing. The Persuasion Slide. Neuromarketing. Follow Roger on Twitter. This week's music: David Usher 'St. Lawrence River'.

In this episode we talk with Roger Dooley about his entrepreneurial journey & the writing of his books Friction & Brainfluence. Roger Dooley is an author and international keynote speaker. His books include Friction: The Untapped Force That Can Be Your Most Powerful Advantage (McGraw Hill, April 26, 2019) and Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing. He writes the popular blog Neuromarketing and a column at Forbes.com. He is the founder of Dooley Direct, a consultancy, and co-founded College Confidential, the leading college-bound website. That business was acquired by Hobsons, a unit of UK-based DMGT, where Dooley served as VP Digital Marketing after the acquisition.Dooley spent years in direct marketing as the co-founder of a successful catalog firm and also was director of corporate planning for a Fortune 1000 company. He has an engineering degree from Carnegie Mellon University and an MBA from the University of Tennessee.Roger chats with Adrian Brady-Cesana and the CXNation on the CXChronicles Podcast about the 4 CX Pillars and how to eliminate friction from your customer experience & customer journey. Support the show (https://cxchronicles.com/)

Shep Hyken interviews Roger Dooley. They discuss his new book, Friction: The Untapped Force That Can Be Your Most Powerful Advantage, and how it applies to the customer experience. The Interview with Roger Dooley:Friction is “any unnecessary expenditure of effort to accomplish a task.” This effort can include both time and money and affects both customers and employees. Not eliminating friction can cost you the loyalty of both your customers and your employees alike.Businesses need to develop a “friction-aware culture.” Once you’re aware, not only will you see friction everywhere, but you can start to fix it. A smoother CX results in happier customers, higher sales, and a more productive and engaged team.Trust and friction work in direct opposition to one another. Sometimes we will put up with extra friction to trust in security (i.e., a safety deposit box). But there is often a mismatch between trust and friction, such as complicated online security measures that only frustrate the customer. For your customers to trust you, you must demonstrate that you trust them.Sometimes adding friction can have beneficial results. For instance, moving a candy dish just a few feet further can help someone change their diet. Alternatively, adding a high-friction option results in consumers choosing the low-friction option.Friction and human behavior are linked. Changing friction (usually reducing it) allows you to steer human behavior. It is rare to see positive results from adding friction; if you do add friction, it can’t be too much or you will see adverse effects. There must be a balance.Opportunities can be greater for small businesses because they are less likely to have internal friction and can therefore be more creative.It is crucial for executives and organization leaders to observe their customers, rather than making disconnected assumptions about what’s working and what isn’t. Observation allows you to see where friction exists for your customers so that you can make changes where necessary.Quote: “Wasting your customers’ time and effort will cost you their loyalty.” - Roger Dooley About: Roger Dooley is an author and international keynote speaker. He founded Dooley Direct, a consultancy, and co-founded College Confidential, the leading college-bound website. Shep Hyken is a customer service and experience expert, New York Times bestselling author, award-winning keynote speaker, and your host of Amazing Business Radio. Learn more about your ad choices. Visit megaphone.fm/adchoices

Roger Dooley is the author of Friction, his newest book that summarizes great examples of companies do good things to reduce friction for customers and some not-so-good things to increase friction. Roger is also the author of Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing.  He is the founder of Dooley Direct, a marketing consultancy, and frequent speaker on the topics of marketing and neuroscience. Roger even has ties to Carnegie Mellon as he earned his engineering degree there then went on to complete his MBA from the University of Tennessee. In this episode, we discuss how friction in the customer experience impacts loyalty and corporate revenues. We also talked about how corporate leaders could help employees be more engaged by reducing nonsensical friction in their daily work lives – like useless paperwork or the doubling of forms and data between separate systems. We groove on experiences we’ve had where friction negatively impacts a positive customer experience. And we discussed how long it’s been since we bought a CD. Let us know: when was the last time YOU bought a CD?  Links Roger Dooley: https://www.rogerdooley.com/ Follow Roger at @rogerdooley   William of Ockham, the Law of Least Effort: https://en.wikipedia.org/wiki/William_of_Ockham Gartner Group: https://www.gartner.com/en Brian Massey at Conversion Science: https://conversionsciences.com/author/bmassey/ Chater, Nick and Loewenstein, George F., The Under-Appreciated Drive for Sense-Making (April 20, 2015). https://ssrn.com/abstract=2596897  Teresa Amabile on The Progress Principle: http://progressprinciple.com/books/single/the_progress_principle Four Drive Model: https://www.leadersbeacon.com/four-drive-model-new-theory-on-employee-motivation/ Joshi Story: http://customerthink.com/joshie_the_giraffe_a_remarkable_story_about_customer_delight/   Kurt Nelson: @motivationguru and https://www.linkedin.com/in/kurtwnelson/ Tim Houlihan: @THoulihan and https://www.linkedin.com/in/tim-houlihan-b-e/ Check out the Behavioral Grooves website: https://behavioralgrooves.com/

 Roger Dooley explains how your business can run smoothly and more powerfully! I brought Roger Dooley back to our podcast because he is publishing his next book, Friction: The Untapped Force that Can Be Your Most Powerful Advantage, which might just be your next “must read." Think about it: In 2016, $4.6 trillion of merchandise was left in abandoned e-commerce shopping carts. Every year, the U.S. economy loses $3 trillion in productivity due to excess bureaucracy. Red tape and over-complicated licenses have enabled China’s GDP to exceed India’s by $82 trillion in just three decades. According to Roger, these statistics illustrate the real and growing threat of “friction,” which he defines as the unnecessary expenditure of time, effort or money in performing a task. There's so much we can learn from him...be sure to listen in! By understanding the impact "friction" can have, you can establish positive habits and eliminate negative ones. We actually were speaking with a client recently who is transforming his own multi-cultural company to reduce the “friction” that was absorbing time and undermining his effectiveness—exactly what Roger is talking about. This friction is all around us. The question that Roger and I discuss is how to "lubricate" its edges so business can run smoothly. In today's high-speed, customer-empowered world, the levels of swiftness and efficiency of business transactions will determine ultimate success or failure. In our conversation and in his groundbreaking new book, Roger helps you spot the inevitable points of friction in your organization, then provides the tools and insight you need to eliminate them and lead your company to industry dominance.  Roger's new book takes you step-by-step through the process of: Empowering frank conversations Guiding individual and team behaviors Getting ahead of friction Optimizing the customer experience Building a frictionless corporate culture Combining scientific research with real-life examples of leaders who have conquered business friction, Roger teaches us how to identify roadblocks, alter them for the benefit of both business and customer, and create positive, lasting change. As culture change experts, this is right in our wheelhouse. If you’re in a leadership position, now is the time to declare war on friction—before your competitors do. Stamp out ridiculous rules, pointless procedures and meaningless meetings. Instead, become a relentless advocate for the customer and for minimizing customer effort. Lubricate every point of friction and make your company run like a well-oiled machine. Background on Roger An author and international keynote speaker, Roger Dooley is a recognized expert in the use of brain and behavior research to improve marketing, sales, customer experience and corporate culture. He has worked with companies ranging from Fortune 500 firms to entrepreneurial startups to enhance their digital and conventional marketing. As well as authoring Friction: The Untapped Force that Can Be Your Most Powerful Advantage, Roger has also written the best-selling Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing which has been translated into nine languages. In addition, Roger writes the popular blog Neuromarketing and a column at Forbes.com. He founded Dooley Direct, a consultancy, and co-founded College Confidential, the leading college-bound website, which was acquired by Hobsons, a unit of UK-based DMGT, where Roger served as Vice President of Digital Marketing after the acquisition. 4 more podcasts on neuromarketing you might enjoy: Roger Dooley—Neuromarketing Made Easy Ask Andi series—Why Companies Have Got To Change Or They Will Not Thrive Holly Green—Tapping Into Your Brain to Build Better Relationships Alex Vorobieff—How To Replace Chaos With Clarity By Realigning Your Business Additional resources: Roger's books: Friction: The Untapped Force that Can Be Your Most Powerful Advantage and Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing Roger's blog and Forbes column My book: "On the Brink: A Fresh Lens to Take Your Business to New Heights" Our website: Simon Associates Management Consultants    Download the 1-page synopsis of my book, "On the Brink: A Fresh Lens to Take Your Business to New Heights" here

You wouldn’t purposely frustrate your top clients. Yet, many of us inadvertently do just that. Today Dr. Sabrina and Mike are talking to author, Roger Dooley. Roger’s new book, Friction, highlights aspects of our client experience many of us overlook. Roger was the VIP keynote speaker at last year’s Breakthroughs on the Bayou, where he presented on Friction. In today's episode, Dr. Sabrina and Mike talk with Roger about the powerful questions we as business owners, and our teams can be asking to uncover and remove friction in our business that could be leading to thousands of dollars in lost revenue, as well as contributing to employee disengagement. So listen in now, and let Roger open your eyes to some areas in your business that may need your attention.  Roger Dooley is an author and international keynote speaker. His books include Friction: The Untapped Force That Can Be Your Most Powerful Advantage, and Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing. He writes the popular blog Neuromarketing, as well as a column at Forbes.com. He is the founder of Dooley Direct, a consultancy, and co-founded College Confidential, the leading college-bound website. He has been a serial entrepreneur since he left a senior strategy position at a Fortune 1000 company to enter the then nascent computer market. Tune in today, to find out what Roger has to share about making things easier for your clients or customers. Show Highlights: Roger saw that eliminating friction was one of the easiest ways to change people's behavior. Roger discovered that friction really influenced every aspect of human behavior. And that people's performance in organizations was also driven by friction. Dr. Sabrina talks about a challenge that so many entrepreneurs tend to face. Roger explains about some of the hidden elements of friction in the online space. Companies are often oblivious to the horrible user experience that people have using their websites. Behavioral science has been a big thing in Silicon Valley for about ten years, so, there, they understand the impact of friction on the customer experience. It's not necessarily like that for the rest of the world, however. Roger talks about his concept of the tired brain. Google's credit card auto-fill function has really made things so much easier for people to purchase things. The amount of money that is wasted in abandoned in e-commerce sales carts. The way that human behavior has morphed and changed, due to technology. Learning to comply with customer preferences. Roger talks about the success that people have had with BJ Fogg's behavior model. Ways that you can use friction to change your behavior in a positive way. Ways that you, as entrepreneurs, can reduce friction with your team members and clients or customers. Being aware of where you might be creating friction and observing what customers have to do, to do business with you. Businesses need to anticipate the needs of their first-time users. Looking at what your team members and customers have to cope with. Making things easier and eliminating friction points. The value in making yourself vulnerable. The impact that removing friction has on loyalty. Roger talks about his podcast, The Brainfluence Podcast. Resources:   Profit by Design Facebook group www.howtohirethebest.com is Dr. Sabrina’s free masterclass    Would you like to join a community of entrepreneurs setting our businesses up to support our lives and not the other way around? Check our Breakthroughs on The Bayou 4 Week Vacation™ Legacy Retreat at www.4WeekVacation.com If you're interested in being a part of the retreat, all the information is available at  www.4weekvacation.com. Apply soon, as space is limited, and you may qualify for Super Early Bird Savings that is not listed on the website!   Get Dr. Sabrina's free 4 Week Vacation™ Jump Start Guide: www.4weekvacation.com    Book mentioned: Digital Minimalism by Cal Newport                            Books by Art Markman   Roger's website: www.rogerdooley.com  Roger on Twitter: @rogerdooley Roger's podcast, The Brainfluence Podcast, can be found at www.rogerdooley.com 

Roger Dooley is an author, international keynote speaker, founder of the consultancy Dooley Direct, and co-founder of College Confidential, the leading college-bound website. He writes the popular blog  Neuromarketing  as well as a column at  Forbes.com, and his books include Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing and his latest release, Friction: The Untapped Force That Can Be Your Most Powerful Advantage.  In this episode, Roger shares key concepts from his new book that everyone should know, including strategies for both large and small organizations to boost sales. Listen in to learn how friction affects everything from human behavior and work environments to buying decisions and individual habits. You can find show notes and more information by clicking here: https://bit.ly/2vPnf6p 

Roger Dooley has devoted much of his life to the study of neuromarketing, as you can gather from his blog, Neuromarketing, and his book, Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing. It’s pretty amazing how effective neuromarketing can be, even though it’s only really been explored in the last decade or so. Roger, the founder of Dooley Direct and cofounder of College Confidential, talks in this interview about how to apply neuromarketing techniques to your own marketing endeavors. If you’re less interested in marketing, though, there are plenty of takeaway tips that you can use to help connect with (and influence) people in other spheres as well. Find Out More About Roger Here: Rogerdooley.com@RogerDooley on TwitterRoger’s podcastNeuromarketing blog In This Episode: [02:52] - What exactly is neuromarketing? At its most basic level, Roger explains, it’s using the tools of neuroscience to gauge people’s reactions to ads, marketing, products, and so on. [04:26] - Roger doesn’t do his own neuromarketing research, but he’s been writing about it since 2005, well before it was commonly accepted. [05:26] - Subconscious, unconscious, and non-conscious generally mean the same thing in this context, Roger tells us. He also talks about non-conscious and conscious decision making. [08:36] - Roger recommends Thinking, Fast and Slow by Daniel Kahneman for anyone who wants to understand how to work with the brains of consumers. Daniel explains our thought processes into two systems, which Roger briefly discusses. [10:35] - Roger offers an example of the two types of thinking systems by discussing the election. [12:33] - Other books Roger recommends include Influence: The Psychology of Persuasion by Robert Cialdini. Robert’s new book, Pre-Suasion: A Revolutionary Way to Influence and Persuade includes new research and a seventh principle to add to the six from Influence. We also hear an example of how timing can work in persuasion. [18:42] - Stephan asks about the critical faculty, which he describes as a guard against things going straight to the non-conscious mind. Roger responds, and in doing so discusses the role of flattery in persuasion. [20:14] - What techniques would Roger recommend listeners use for persuasion? His biggest recommendation is liking, which involves finding things you have in common with your customer or potential customer. [25:46] - Stephen asks how to use these techniques in an online context where there’s no common element among the people coming to your website. Roger points out that one shared attribute is an interest in the product that you’re selling. [28:11] - Roger describes some tips and best practices for presenting your social proof and authority. He also talks about turning testimonials into stories. [32:49] - How does Roger eat his own dog food? In other words, how does he apply the techniques he knows to his own marketing? [36:10] - Roger talks about the techniques he uses in his public speaking. [39:21] - Roger tends not to use urgency and scarcity in his presentations or messaging, even though he believes it can be extremely effective in making you want to act quickly. [43:06] - Amazon is one of the smartest retailers out there, and Roger describes why. They use many of the techniques he’s talked about throughout this conversation. He also explains that giving too much information can actually be a bad thing, because it forces the customer to think too hard. [47:41] - We hear about Roger’s thoughts on the ethics of marketing and persuasion techniques. [50:16] - Stephan talks about The Loyalty Effect: The Hidden Force Behind Growth, Profits,and Lasting Value by Frederick Reichheld. Roger goes on to discuss the concept of loyalty, and in doing so recommends Evergreen: Cultivate the Enduring Customer Loyalty That Keeps Your Business Thriving by Noah Fleming. Links and Resources: Rogerdooley.com@RogerDooley on TwitterRoger’s podcastBrainy MarketingNeuromarketing blogDooley DirectCollege ConfidentialThinking, Fast and SlowDaniel KahnemanInfluence: The Psychology of PersuasionRobert CialdiniPre-Suasion: A Revolutionary Way to Influence and PersuadeThe Loyalty Effect: The Hidden Force Behind Growth, Profits,and Lasting ValueFrederick ReichheldEvergreen: Cultivate the Enduring Customer Loyalty That Keeps Your Business ThrivingNoah Fleming

Episode 067: Roger Dooley – How To Persuade And Convince Others With Neuromarketing This episode was absolutely packed full of action oriented takeaways to help us all gain a better understanding of how our brain works to process information.  It was an extremely interesting talk on a topic that fascinates me. Roger Dooley is a speaker and author of Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing, the popular blog Neuromarketing, and Brainy Marketing at Forbes. He is the founder of Dooley Direct, a marketing consultancy, and co-founded College Confidential, the leading college-bound website. That business was acquired by Hobsons, a unit of UK-based DMGT, where Dooley served as VP Digital Marketing and continues in a consulting role. Episode 067: Roger Dooley – How To Persuade And Convince Others With Neuromarketing Subscribe on iTunes or Stitcher Radio   The Learning Leader Show “According to leading neuroscientists, 95% of all thoughts, emotions, and learning occur before we are ever aware of it.” Some Questions I Ask: What one common characteristic do all high achievers leaders share? How can someone ease the pain of high prices? What are your thoughts on “high price = high value object?” Why is it smarter to share a cup of coffee with someone as opposed to a cold beverage? Why is oxytocin so important? What is The Persuasion Slide Model?  How can it help people in their everyday lives? In This Episode, You Will Learn: The power of focus and why it’s so important How certain phrases or word choices can manipulate you Why it’s important to think of the other person in the conversation A deep dive in persuasion and why it must be ethical How it can help to briefly touch someone’s shoulder   Great qualities for leaders: Humility and having an open mind  “I work to translate the findings from neuroscience into actionable advice.” Continue Learning Read:  Brainfluence: 100 Ways To Persuade And Convince Consumers With Neuromarketing Go To: www.RogerDolley.com    Follow Roger on Twitter: @rogerdooley You may also like these episodes: Episode 001: How To Become A Master Connector With Jayson Gaignard From MasterMind Talks Episode 002: How To Take Over And Set Bigger Goals With Chris Brogan Episode 004: How Todd Wagner (and Mark Cuban) Sold Broadcast.com To Yahoo! For $5.7 Billion Episode 010: Shane Snow – How To Accelerate Success Using Smart Cuts Did you enjoy the podcast? This was a jam packed episode full of great content.  Roger Dooley is leader who is constantly learning in order to help us all live a better life.  Who do you know that needs to hear this?  Send them to The Learning Leader Show! Episode edited by the great J Scott Donnell Bio From RogerDooley.com   Roger Dooley is a speaker and author of Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing, the popular blog Neuromarketing, and Brainy Marketing at Forbes. He is the founder of Dooley Direct, a marketing consultancy, and co-founded College Confidential, the leading college-bound website. That business was acquired by Hobsons, a unit of UK-based DMGT, where Dooley served as VP Digital Marketing and continues in a consulting role. Dooley spent years in direct marketing as the co-founder of a successful catalog firm and also was director of corporate planning for a Fortune 1000 company. He has an engineering degree from Carnegie Mellon University and an MBA from the University of Tennessee.

Persuasion and Influence Marketing Today Few people have written about persuasion and neuromarketing recently like Roger Dooley. For many years, marketers aimed at the rational side of customers' brains. Selling features and benefits doesn't work. We have to reach customers' brains in a different way in order to persuade. Join me Thurs, February 12 for a chat with Roger where marketing meets neuroscience. About Roger Dooley is a speaker and author of Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing, the popular blog Neuromarketing, and Brainy Marketing at Forbes. He is the founder of Dooley Direct, a marketing consultancy. Dooley spent years in direct marketing as the co-founder of a successful catalog firm and also was director of corporate planning for a Fortune 1000 company.