Podcasts about convince consumers

Send us a textWork with Deirdre to find, win and keep more of your ideal clients by creating your uniquely uncopyable brand strategy, story, offer, experience and more. Ready to make your marketing more persuasive without a big budget? In this episode, Roger Dooley breaks down five powerful persuasion secrets that top brands like Netflix, Amazon, and Expedia use to influence buyers—so you can apply them in your business today!

In today's episode, I dove headfirst into the thrilling world of effective campaigns with none other than the Queen of behavioral science, Nancy Harhut. Together, we peeled back the curtain to reveal how we marketers can sprinkle some hardwired behavior magic into our messages so they stand the f*ck out. We unpacked the nitty-gritty and unraveled what makes us tick as humans.Topics Covered:(01:33) - Brain-Friendly Marketing Strategies. (03:31) - Principle of reciprocity. (11:37) - Autonomy bias in behavior. (12:44) - Marketing with illusion of control. (15:42) - Illusion of choice in marketing. (19:08) - Rhyming phrases for credibility. (22:46) - Autonomy bias examples. (26:18) - Rational vs irrational needs. (29:02) - Rhyming phrases in marketing. (31:19) - Cognitive fluency in marketing. (35:18) - Simplifying language for credibility. (39:26) - Priming and spending behavior. (41:30) - Pain of paying and priming. (45:19) - The Goldilocks effect. (47:01) - Magnetic middle and Goldilocks effect. (50:55) - Redesign project failure. (52:49) - Unconventional credit card marketing. (56:45) - Autonomy bias and memory. Resources Mentioned:Influence: The Psychology of PersuasionNancy Harhut's book: Using Behavioral Science in Marketing: Drive Customer Action and Loyalty by Prompting Instinctive ResponsesThe Brainy Business PodcastBrainfluence: 100 Ways to Persuade and Convince Consumers with NeuromarketingHBT Marketing***→ Join 14,000+ weirdos who learn to stand the f*ck out with my daily (Mon-Fri) emails: everyonehatesmarketers.com→ See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARoFinally...If you're curious about putting your brand in front of my 14,000+ daily newsletter subscribers and/or podcast listeners, email me: louis@everyonehatesmarketers.com

The majority of online business owners spend a lot of money on content creation and advertisements. While these are practical ways to reach their audience, they may not be an effective solution to connecting with them. But what if there's a way to better understand consumer behavior and then create a copy that subconsciously drives them to take action? It sounds intriguing, right? To deep dive into the Neuromarketing subject, I have Roger Dooley joining me today on the podcast. He is a well-known author and international keynote speaker. He wrote the books Friction: The Untapped Force That Can Be Your Most Powerful Advantage and Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing. He writes the popular blog Neuromarketing as well as a column at Forbes.com. He is the founder of Dooley Direct, a consultancy, and co-founded College Confidential, the leading college-bound website.  Roger and I had conversations about behavioral marketing and consumer neuroscience. How can we tap into the data of consumer neuroscience? And how do different forms of data, imagery, and senses make us feel along our buying journey? Roger also shared multiple strategies for marketing our businesses better. What are cognitive biases, and why should we know and understand them as business owners, but also for our own personal lives? Making logical decisions vs. emotional decisions - which is more prominent? (Roger shares a parable.) Lastly, we talked about the link between emotional intelligence and marketing. We've also recommended a few incredible books that you should read. Do you want to understand consumer behavior more and align your content so that you can maximize your business? Tune in to this episode now and discover how Neuromarketing works!   Episode Highlights 02:27 Thinking of selling your business? - Reach out to us! 02:58 What is Neuromarketing and why should business owners know this? 11:56 What are Cognitive Biases & why you need to know them? 18:51 Incorporating behavioral marketing to your website and ad copy 27:56 Why do people buy based on emotions?  39:03 Where can you find Roger?   Key Takeaways ➥ The definition of Neuromarketing is any use of our understanding of how our brains work to make marketing better. ➥ An example of a cognitive bias is “People hate feeling a sense of loss.” They hate losing something, and that often outweighs the gain.  ➥ Social proof is also an example of a cognitive bias which can be incorporated to your website and Ads copy. Some people call it the bandwagon effect when you see other people doing something, you're more likely to do that thing yourself.   About The Guest Roger Dooley is an author and international keynote speaker. His books include Friction: The Untapped Force That Can Be Your Most Powerful Advantage (McGraw Hill; named one of the Best Business Books of 2019 by strategy+business) and Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing. He writes the popular blog Neuromarketing as well as a column at Forbes.com. He is the founder of Dooley Direct, a consultancy, and co-founded College Confidential, the leading college-bound website. He's been a serial entrepreneur since he left a senior strategy position at a Fortune 1000 company to enter the then-nascent home computer market.   Resource Links ➥ Buying Online Businesses Website (https://buyingonlinebusinesses.com)  ➥ Download the Due Diligence Framework  (https://buyingonlinebusinesses.com/freeresources/) ➥ Sell your business to us here (https://www.buyingonlinebusinesses.co/sellyourbusiness) ➥ Get 1-1 voice note coaching with Jaryd (https://app.coachvox.com/profile/jaryd-krause) ➥ Content Ellect (Content Agency) - https://bit.ly/3HTthbI ➥ Surfer SEO (SEO tool for content writing) - https://bit.ly/3X0jZiD   Connect with Roger Dooley: ➥ Roger Dooley - https://www.rogerdooley.com ➥ Neuromarketing - https://www.neurosciencemarketing.com/blog/ ➥Roger Dooley Keynotes & Workshops - https://www.rogerdooley.com/speaking/  See omnystudio.com/listener for privacy information.

Tune in with our dairy farmer hosts, Wisconsin's Becca Hilby (@beccahilby) and New York's Val Lavigne (@DairyGalVal), as they talk with Indianapolis Colts mascot “Blue” Trey Mock (@blue) and Philip Fryman (@southernfatty) about how they became social media influencers and how they work with the dairy checkoff to share dairy insights, facts about dairy farming and dairy recipes with consumers.   To learn more about the national dairy checkoff and your local dairy checkoffs, please visit www.usdairy.com.

Mike Michalowicz is a speaker and author as well as the Co-founder of Profit First Professionals, Run Like Clockwork, and Get Different LLC. Through his coaching programs, he helps business owners and teams get their businesses noticed, grow their client base, and build a company that can run itself. Mike has written various books, including Profit First, The Pumpkin Plan, and Fix This Next. His latest book, Get Different: Marketing That Can't Be Ignored!, reinvents how marketing is done and provides a simple marketing system to help everyone grow their brand and connect with customers. Today, Mike joins me to explore how his latest book, Get Different, and the DAD (Differentiate, Attract, Direct) method can help you get your business noticed. He shares marketing strategies to engage your target audience and make you stand out from the competition. He reveals friction points in marketing strategies and how these slow a sales transaction down. He also highlights the importance of being consistently different in your marketing strategy and reveals a principle of Get Different you can apply right now to see results. “Don't be different for different's sake; you also must speak to the audience's interests and desires.” - Mike Michalowicz This week on Profit for Coaches: How Get Different and the DAD model can help you create awareness of your business Developing marketing strategies that will engage your target audience Why your marketing approach needs to be consistently different A simple thing you can do right now to apply the principle of Get Different and see positive results The FREE eBook you can access today! Resources Mentioned: Book: Friction: The Untapped Force That Can Be Your Most Powerful Advantage by Roger Dooley Book: Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing by Roger Dooley Book: Never Split the Difference: Negotiating As If Your Life Depended On It by Chris Voss Our Favorite Quotes: “The only way to break through that noise is to be different.” - Mike Michalowicz “You have to present something as the first experience for them, and that will break through the habituation.” - Mike Michalowicz “The only way to garner attention is to be noticeable, and traditional marketing is not noticeable.” Connect with Mike Michalowicz: Mike Michalowicz' Website Profit First Professionals Run Like Clockwork Book: Get Different: Marketing That Can't Be Ignored! Book: Profit First: Transform Your Business from a Cash-Eating Monster to a Money-Making Machine Book: The Pumpkin Plan: A Simple Strategy to Grow a Remarkable Business in Any Field Book: Fix This Next: Make the Vital Change That Will Level Up Your Business Mike Michalowicz on LinkedIn Mike Michalowicz on Instagram Mike Michalowicz on Facebook Mike Michalowicz on Twitter Helping Coaches Increase Profits Thanks for tuning into this week's episode of Profit for Coaches. Love the podcast? Head over to www.lovethepodcast.com/Profitforcoaches to leave a review! Don't forget to subscribe wherever you get your podcasts so you never miss an episode. Apple Podcasts | TuneIn | GooglePlay | Stitcher | Spotify Be sure to share your favorite episodes on social media to help me reach more great coaches and visionaries, like you. Join me on Facebook, Twitter, Instagram, and LinkedIn. For more exclusive content and information, visit our website and grab your free copy of The 4 Must-Haves for a Profitable Coaching Practice e-book.

#RogerDooley is an author and international keynote speaker. He wrote Friction: The Untapped Force That Can Be Your Most Powerful Advantage, which was named one of the Best Business Books of 2019 by strategy+business. He also wrote Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing.

Author and international keynote speaker, Roger is a recognized expert in the use of brain and behavior research to improve marketing, sales, customer experience and corporate culture. He has worked with companies ranging from Fortune 500 firms to entrepreneurial startups to enhance their digital and conventional marketing.   As well as authoring Friction: The Untapped Force that Can Be Your Most Powerful Advantage, Roger has also written the best-selling Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing which has been translated into nine languages. In addition, Roger writes the popular blog Neuromarketing and a column at Forbes.com. He founded Dooley Direct, a consultancy, and co-founded College Confidential, the leading college-bound website, which was acquired by Hobsons, a unit of UK-based DMGT, where Roger served as Vice President of Digital Marketing after the acquisition.   Roger's new book takes you step-by-step through the process of: Empowering frank conversations Guiding individual and team behaviors Getting ahead of friction Optimizing the customer experience Building a frictionless corporate culture Combining scientific research with real-life examples of leaders who have conquered business friction, Roger shares with us his thoughts on how to identify roadblocks, alter them for the benefit of both business and customer, and create positive, lasting change. Sponsor/Partnership: Blooom – Your 401k could earn more. Take a minute to link up your 401k to and maximize your investments. For $10/ month, we manage your nest egg so you can enjoy life.

Roger Dooley is an author and international keynote speaker. His books include Friction: The Untapped Force That Can Be Your Most Powerful Advantage (McGraw Hill; named one of the Best Business Books of 2019 by strategy+business) and Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing. He writes the popular blog Neuromarketing as well as a column at Forbes.com. He is the founder of Dooley Direct, a consultancy, and co-founded College Confidential, the leading college-bound website. He’s been a serial entrepreneur since he left a senior strategy position at a Fortune 1000 company to enter the then-nascent home computer market. Websites and Handles:https://www.neurosciencemarketing.com/blog/about-us/roger-dooley-bio    

During the last 23+ years of my business career I've experienced various tectonic shifts in the business landscape firsthand. For businesses that did not adapt to those tectonic shifts, those shifts were very destructive. The businesses that seized the opportunities of those shifts often had the power to rise above their much stronger competitors. During this episode, we'll take a look at three of these tectonic shifts and the effects they've had on transforming businesses, right after this intro. 1. The Tectonic Shift from Brick and Mortar to the Internet “The tectonic, technology-driven shifts that characterize the Internet Century have rendered some of the commonly accepted strategic fundamentals we learned … on the job incorrect.” - Eric Schmidt, Former Google CEO I remember arriving at college my freshman year in 1992 and having no idea what the internet was. And yet, by 1996 I was creating Adoption.com. Blockbuster vs. Netflix The story of Blockbuster and Netflix is a great example of the tectonic shift from bricks and mortar business to internet business. Blockbuster was the king of video rentals in the late 90's. They owned more than 9,000 stores in the United States, had 84,000 employees around the world, and had 65 million registered customers. The company received $800 million in late fees alone in one year and at its peak was valued at $3 billion (Source: Business Insider). They must have felt invincible in their industry.  Netflix was created in 1997. It wasn't the streaming giant it is today. Back then it was simply an online video rental company. It's main differentiators were that it shipped the DVDs to customers and it didn't have late fees. The founders of Netflix, Marc Randolph and Reed Hastings, believed that the internet was the future but weren't having much success competing with a giant like Blockbuster.  “While Blockbuster… focused on brick-and-mortar video stores, technological innovations meant that competition was on the rise.”  - Irene Kim, Business Insider  In 2000, Randolph and Hastings met with the Blockbuster CEO. They came with the offer of selling Netflix for $50 million. Owning Netflix would allow Blockbuster to be the king of both physical and online video rentals. But the CEO laughed at the deal, considering Netflix to be a niche business.  When Randolph and Hastings went into that meeting, Randolph describes feeling like “a country mouse in a big city” standing in his shorts and t-shirt when Blockbuster's CEO came in with his “beautiful Italian shoes” (Source: GQ). However, the Netflix co-founders understood the powerful tectonic shift taking place while the Blockbuster CEO did not.  Ten years after that ill-fated meeting, Netflix was posting earnings of $116 million while Blockbuster was declaring bankruptcy. Blockbuster had the resources, reach, and reputation. If they had effectively leveraged the shift to the Internet, they would have catapulted their growth. Instead, the Netflix small startup was able to surpass the giant industry leader greatly because they took advantage of the tectonic shift.  2. The Tectonic Shift from Printed Yellow Pages to Search Engines  Do you remember that giant phone book that used to get dropped off at your house every year? The yellow pages were filled with different size advertisements of businesses to help people find whatever they were looking for. Advertising in the Yellow Pages was so popular because its audience was ready to spend when they opened the pages. In fact, 9 in 10 customers who saw Yellow Page ads made a purchase (Source: Simmons Market Research Bureau). Many industries enjoyed great returns from their Yellow Page advertisements, such as attorneys who gained $17 per dollar spent, restaurants that earned about $3.50 per dollar spent, and car dealers that earned around $280 per dollar spent (Source: CRM Associates).  “The Yellow Pages have offered advertisers and businesses an extremely strong and steady return on investment in a medium they can count on — providing a direct, measurable, cost-efficient vehicle for their marketing expenditures.”   John Greco, President and CEO of the Yellow Pages Integrated Media Association   The Yellow Pages were slow to adapt to the internet. In 1995 Elon Musk approached the Yellow Pages with an offer to partner with them and get the Yellow Pages online. As Musk tells it the executive “picked up the Yellow Pages – this book, this big thick book full of ads, this multibillion-dollar risk industry – and threw it at me and said, ‘You ever think you're going to replace this?'” (Source: CNBC).  By the 2000's, internet search engines were already beginning to cut into the Yellow Pages' profits with 1 in 3 consumers using internet over Yellow Pages (Source: AdAge). Yellow Page publishers slowly began putting their content online as well as in print around this time but search engines were continuing to change the game.  Google introduced targeted, pay-per-click advertising that was changing the world of advertising. As Larry Page, Google's Co-Founder and CEO described the new product,  “AdWords offers the most technologically advanced features available, enabling any advertiser to quickly design a flexible program that best fits its online marketing goals and budget.” “Yellow Page usage among people, say, below 50, will drop to near zero over the next five years.” Bill Gates, said in 2007 (Source: Seattle Times) Over the years, consumers turned more and more to internet searches. By 2014, more than half of the United States had replaced their phone books with online searches (Source: comScore). Marketers turned to internet advertising because of the returns and flexibility it offered while Yellow Pages has a 1 out of 5 rating in overall satisfaction (Source: Rhino Digital).  The yellow pages already had the relationships with the advertisers, the reputation and loyal subscribers. They could have been unstoppable in transforming to a business search engine. However, they were slow to take advantage of the tectonic shift occurring and because of that they've practically been buried by search engine startups. Google took full advantage of this shift and has experienced massive growth thanks to it. In 2019 Google had $29.9 billion in just ad revenue while the yellow pages announced their last printing of their physical phonebook (Source: Owler).  The Tectonic Shift from Desktop and Dumb Phones to Smartphones  Thanks to the immense capabilities of smartphones, we are able to do almost anything on them. Mobile has become the most popular platform for gaming, social networking, and now shopping, with about four out of five Americans making purchases on their mobile devices (Source: Pew Research Center). In fact, 52% of global website traffic comes from mobile devices (Source: GS Stat Counter).  The tectonic shift from dumbphones and desktop computers to smartphones became very apparent to me when I was sending my oldest daughter to college. I offered to buy her a laptop and her response to me was that she didn't need one. She believed she could do everything she needed from her smartphone. Although she eventually agreed to the laptop, it amazed me to realize how much people are shifting away from desktop computers and even laptops. The invention of mobile apps has led to the creation of many startup companies that are able to surpass their larger internet rivals thanks to the ease-of-use smartphones offer. Let's take a look at how Uber was able to break up the near monopoly taxis held for decades.  Taxis had been a necessary headache in the world of travel for a long time. The first problem of taxis was getting one. Hailing a taxi from the side of the road during busy traffic required riders to wave their arms and hope that a taxi would come driving by and stop just when they needed it. It was also a problem for taxi drivers who would often waste fuel and money driving around searching for passengers.  I can remember my own very frustrating experience trying to hail a taxi in London during rush hour to get to one of the most important business meetings of my life. I stood on the corner trying to hail a taxi as literally hundreds of them drove past me. Each minute that passed made me worry more  that I was going to miss my meeting. It took me more than half an hour to get a taxi to stop and take me.   The solution to this hailing problem was to call and order a cab. However, when you did that, it often took a very long time for the taxi to arrive. There was no guarantee that your cab would actually arrive when you needed it. It may come early, late, or never at all. And of course, as you stood there waiting for your ride, you had no idea if the taxi was just around the corner or in the completely wrong part of town.  Once you got a taxi, you had to hope that your driver understood where you wanted to go. Airports were easy enough but almost any other location, even major hotels, could cause confusion and have you end up somewhere you never wanted to be.  And then there's the cost of the trip, which your driver could change on you at any moment. Regularly in my travels the taxi payment screen would tell me my cost was a certain amount but the driver told me the cost was actually more expensive because of special circumstances or fees.  And, you never knew if the taxi driver in an unknown city was taking the shortest route, or driving a longer route to increase the mileage fee. Based on how much difficulty and frustration surrounded using taxis, it's not surprising that a company like Uber came along to improve things using the tectonic shift of mobile. It's only surprising just how much of an improvement they were able to create. Uber's ride-sharing app ultimately erased almost every challenge related to getting a ride.  “[Uber] is the perfect illustration of how the ubiquity of smartphones enabled clever entrepreneurs to take friction out of a process that, until Uber came along, seemed set in stone.” - Roger Dooley, Author of Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing  As you know, with Uber, riders are able to secure a ride almost always exactly when they need it, put their address into the GPS and share it with the driver so there is no confusion about the destination. The driver and rider can see the route and how much the ride will cost them even before the ride starts. Uber is so fast that I have had to stop requesting an Uber from my hotel room, because I usually cannot even walk from my hotel room to the hotel entrance before the Uber arrives. Riders are even able to see how close their driver is to them so they don't have to stress about why their ride is a few minutes late.  In 2019, Uber's annual revenue was $65 billion (Source: Uber) with 110 million monthly active users (source: Wikipedia). Taxis had been the industry leader for so many years. Buying a taxi medallion was one of the surest investments someone could make. As the New York Times reported, “Taxi ownership once seemed a guaranteed route to financial security, something that was more tangible and reliable than the stock market since people hailed cabs in good times and bad (Source: New York Times). However, by April 2020, 94% of taxi trips in New York City were from ride sharing companies, with Uber accounting for 67% of all those trips. In Chicago, traditional taxis have seen trip numbers drop 96% from April 2019 to April 2020. The taxi industry had the resources it needed to create an app and make the other necessary changes to take advantage of this tectonic shift. But because they did not effectively adapt to the shift, along with other consumer needs, Uber has achieved dominance in their industry. Key Takeaways  Here are some of the key takeaways that stood out to me from today's episode: We need to quickly and effectively identify, leverage, and protect our businesses from the tectonic shifts that are constantly happening. Just because our business is a powerful industry leader does not mean that a tectonic shift cannot disrupt our business. It will happen. Count on it. Don't underestimate the upstart business in our industry that is successfully leveraging the tectonic shift. Find a way to acquire or work with them, or leverage the same tectonic shift before they leapfrog us. Want to be a Better Digital Monetizer? Did you like today's episode? Then please follow the following channels to receive free digital monetization content: Get a free Monetization Assessment of your business Follow the Monetization Nation Blog. Subscribe to the Monetization eMagazine. Join our private Monetization Nation Facebook Group. Subscribe to the Monetization Nation YouTube channel. Subscribe to the Monetization Nation podcast on Apple Podcast, Google Podcasts, Spotify or Stitcher.  Connect with Nathan on Linkedin.  Follow Monetization Nation on Instagram.  Follow Monetization Nation on Twitter. Challenge If we desire monetization we have never before achieved, we must leverage strategies we have never before implemented. I challenge each of us to pick one thing that resonated with us from today's episode and schedule a time this week to implement it to help achieve our monetization goals. Share Your Story What business tectonic shifts have you seen? Please join our private Monetization Nation Facebook group and share your insights with other digital monetizers.

Roger Dooley is an author and international keynote speaker. His books include Friction: The Untapped Force That Can Be Your Most Powerful Advantage (McGraw Hill; named one of the Best Business Books of 2019 by strategy+business) and Brainfluence: 100 Ways Persuade and Convince Consumers with Neuromarketing. He writes the popular blog Neuromarketing as well as a column at Forbes.com. He is founder of Dooley Direct, a consultancy, and co-founded College Confidential, the leading college-bound website. He's been a serial entrepreneur since he left a senior strategy position at a Fortune 1000 company to enter the then-nascent home computer market. Endorsed by Robert Cialdini on your work in this area Roger Dooley – https://www.rogerdooley.com/Neuromarketing – https://www.neurosciencemarketing.com/blog/Customer Experience Keynotes – https://www.neurosciencemarketing.com/blog/customer-experience-keynote-speakersBrainfluence Podcast – https://www.rogerdooley.com/podcastRoger Dooley at Forbes – https://www.forbes.com/sites/rogerdooley/Books Friction (McGraw Hill) – https://www.rogerdooley.com/books/friction/Brainfluence (Wiley) – https://www.rogerdooley.com/books/brainfluence/The Persuasion Slide – https://www.rogerdooley.com/books/the-persuasion-slide/Social Twitter: @rogerdooley – https://twitter.com/rogerdooleyLinkedIn: Roger Dooley – https://www.linkedin.com/in/dooleyFacebook: Roger Dooley – https://www.facebook.com/roger.dooleyInstagram: Roger Dooley – https://www.instagram.com/rogerdooley/

The Untapped Force That Can Be Your Most Powerful Advantage today on Power Lunch Live. My guest Roger Dooley is a speaker and author of Friction and Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing, the popular blog Neuromarketing, and Brainy Marketing at Forbes. He is the founder of Dooley Direct, a marketing consultancy, and co-founded College Confidential, the leading college-bound website.

Great new episode with Roger Dooley! Roger Dooley is an author and international keynote speaker. His books include Friction: The Untapped Force That Can Be Your Most Powerful Advantage (McGraw Hill; named one of the Best Business Books of 2019 by strategy+business) and Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing. He writes the popular blog Neuromarketing as well as a column at Forbes.com. He is the founder of Dooley Direct, a consultancy, and co-founded College Confidential, the leading college-bound website. He’s been a serial entrepreneur since he left a senior strategy position at a Fortune 1000 company to enter the then-nascent home computer market. Enjoy! How To Start a Podcast The Easy Way (Course): https://bit.ly/2BALE6a MSM Podcast Equipment Recommendations: https://amzn.to/3efWNrh More tools at: https://www.marketstreet.media/tools This podcast is part of the Market Street Media Podcast Network. Market Street Media is Podcast Studio and Media Coaching/Consulting firm in Johnson City, TN. Learn more at http://www.marketstreet.media Email us at: marketstreemediahq@gmail.com Follow Market Street Media on Social Media and Streaming Channels Facebook - http://bit.ly/MSMJCFacebook Instagram - http://bit.ly/MSMInstagram YouTube - http://bit.ly/MSMJCYouTube Twitch - http://bit.ly/MSMJCTwitch Twitter - http://bit.ly/MSMJCTwitter Get a Free Book: Get the Traffic Secrets Book from Russell Brunson for Free - https://bit.ly/MSMFreeTrafficSecretsBook2 Email Marketing: GetResponse - Click Here to Get A Free 90 Day Course - http://bit.ly/GetResponseDealMSM SEM/SEO SEMRush - Great Offers - http://bit.ly/MSMSEMRushOffer --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app --- Send in a voice message: https://anchor.fm/drew-bedard/message Support this podcast: https://anchor.fm/drew-bedard/support

We are excited to have Roger Dooley on the podcast tomorrow. Roger is a speaker and author of Friction (his latest book) and Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing. He has a popular blog Neuromarketing, and Brainy Marketing at Forbes. Roger and I had a great conversation on a range of different topics and his insights are invaluable.

Roger is a speaker and author of Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing, the popular blog Neuromarketing, and Brainy Marketing at Forbes.He is the founder of Dooley Direct, a marketing consultancy, and co-founded...

https://www.engati.com/ Engati is the world's leading no-code, multi-lingual chatbot platform. Blog link: https://blog.engati.com/neuromarketing-for-cx-roger-dooley/ | Subscribe now. Roger Dooley, Neuromarketing genius, host of The Brainfluence Podcast and the author of 'Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing' and 'FRICTION: The Untapped Force That Can Be Your Most Powerful Advantage' discusses Neuromarketing and the role that Artificial Intelligence can play to help with Neuromarketing. He also talks about how Amazon creates phenomenal customer experiences. Follow us on Facebook: http://s.engati.com/157 LinkedIn: http://s.engati.com/158 Twitter: http://s.engati.com/156 Instagram: https://www.instagram.com/getengati/ https://www.engati.com/glossary/chatbot-templates https://www.engati.com/glossary/sentiment-analysis

In this week's episode of Growth Interviews, we invite you to join our conversation with Roger Dooley, a world-renowned author, marketing professional, keynote speaker and recognized expert in the use of brain and behavior research to improve marketing, sales, customer experience, and corporate culture. Roger has worked with companies ranging from Fortune 500 firms to entrepreneurial startups, providing his behavioral science insights on building high-traffic, customer-centric businesses.  His books include Friction: The Untapped Force That Can Be Your Most Powerful Advantage and Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing.  The best takeaways: The importance of behavioral science, psychology and neuroscience in businessCustomer centricity. The pain points and winning tactics and strategy. The unified theory of frictionIn-depth personalization of customer experience with machine learning Frictionless tips and tricks for customer retention rate optimization Podcast Notes: Roger Dooley: Using neuromarketing and frictionless tactics to enhance your customer experience All episode articles: Growth Interviews Follow Omniconvert on: FacebookTwitterLinkedinYouTube

While qualifying for admission to a competitive college or university requires endless hours of study and commitment, applying to such a school should not. Is the application process as difficult as it used to be, and can it be further improved?  Amy and Mike invited author and consultant Roger Dooley to explain the importance of reducing friction in the college admissions process.  What are five things you will learn in this episode? How does the Fogg Behavior Model illuminate problems in the college admissions process? What changes to the application process reduce friction? How does a focus on user experience improve the process? Is a certain level of friction desirable in the admissions process?  What areas of the college application process can still be improved? MEET OUR GUEST Roger Dooley is an author and international keynote speaker. His books include Friction: The Untapped Force That Can Be Your Most Powerful Advantage and Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing. He writes the popular blog Neuromarketing and is a columnist at Forbes.com. He is the founder of Dooley Direct, a consultancy, and co-founded College Confidential, the leading college-bound information forum online.  Roger has an engineering degree from Carnegie Mellon University and an MBA from the University of Tennessee.  Find Roger at rogerdooley.com.  LINKS Maximizing College Admissions Yield by Reducing Friction College Confidential Neuromarketing Fogg Behavior Model Twitter: @rogerdooley – https://twitter.com/rogerdooley Roger Dooley at Forbes – https://www.forbes.com/sites/rogerdooley/ ABOUT THIS PODCAST Tests and the Rest is THE college admissions industry podcast. Explore all of our episodes on the show page.

Roger Dooley talks about how eliminating friction at work can lead to better productivity.— YOU'LL LEARN — 1) The cardinal rule of friction. 2) How to reduce the friction of meetings. 3) How mistrust creates friction. Subscribe or visit AwesomeAtYourJob.com/ep533 for clickable versions of the links below. — ABOUT ROGER — Roger Dooley is an author and international keynote speaker. His books include Friction: The Untapped Force That Can Be Your Most Powerful Advantage and Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing. He is behind the popular blog, Neuromarketing, as well as a column at Forbes.com. He is the founder of Dooley Direct, a consultancy, and co-founded College Confidential, the leading college-bound website. He has an engineering degree from Carnegie Mellon University and an MBA from the University of Tennessee. • Book: "FRICTION―The Untapped Force That Can Be Your Most Powerful Advantage"• Book: "Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing"• Blog: Neuromarketing• Podcast: Brainfluence• Website: RogerDooley.com— RESOURCES MENTIONED IN THE SHOW — • App: Pocket• Book: “Influence: The Psychology of Persuasion” by Robert Cialdini• Book: “Trust Factor: The Science of Creating High-Performance Companies” by Paul Zak• Company: Gallup• Personality: Cal Newport• Personality: Jack Welch• Personality: Richard Thaler• Personality: Werner Heisenberg• Previous episode: 124: The Science Behind Trust and High-Performance with Paul Zak• Software: Google Tag Manager• Survey: Customer Effort Score• Survey: Net Promoter Score— THANK YOU SPONSORS! —• Freshbooks Cloud Accounting Software gets you paid twice as fast. Free trial (no credit card required) at freshbooks.com/awesome.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Roger Dooley talks about how eliminating friction at work can lead to better productivity.   You'll Learn: 1) The cardinal rule of friction 2) How to reduce the friction of meetings 3) How mistrust creates friction   About Roger: Roger Dooley is an author and international keynote speaker. His books include Friction: The Untapped Force That Can Be Your Most Powerful Advantage and Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing. He is behind the popular blog, Neuromarketing, as well as a column at Forbes.com.  He is the founder of Dooley Direct, a consultancy, and co-founded College Confidential, the leading college-bound website. He has an engineering degree from Carnegie Mellon University and an MBA from the University of Tennessee.  Book: "FRICTION―The Untapped Force That Can Be Your Most Powerful Advantage" Book: "Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing" Blog: Neuromarketing Podcast: Brainfluence Website: RogerDooley.com   Resources mentioned in the show: App: Pocket Book: “Influence: The Psychology of Persuasion” by Robert Cialdini Book: “Trust Factor: The Science of Creating High-Performance Companies” by Paul Zak Company: Gallup Personality: Cal Newport Personality: Jack Welch Personality: Richard Thaler Personality: Werner Heisenberg Previous episode: 124: The Science Behind Trust and High-Performance with Paul Zak Software: Google Tag Manager Survey: Customer Effort Score Survey: Net Promoter Score   Thank you Freshbooks! Freshbooks Cloud Accounting Software gets you paid twice as fast. Free trial (no credit card required) at freshbooks.com/awesome.   View transcript, show notes, and links at http://AwesomeAtYourJob.com/ep533

Author and international keynote speaker, Roger is a recognized expert in the use of brain and behavior research to improve marketing, sales, customer experience and corporate culture. He has worked with companies ranging from Fortune 500 firms to entrepreneurial startups to enhance their digital and conventional marketing.   As well as authoring Friction: The Untapped Force that Can Be Your Most Powerful Advantage, Roger has also written the best-selling Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing which has been translated into nine languages. In addition, Roger writes the popular blog Neuromarketing and a column at Forbes.com. He founded Dooley Direct, a consultancy, and co-founded College Confidential, the leading college-bound website, which was acquired by Hobsons, a unit of UK-based DMGT, where Roger served as Vice President of Digital Marketing after the acquisition.   Roger's new book takes you step-by-step through the process of: Empowering frank conversations Guiding individual and team behaviors Getting ahead of friction Optimizing the customer experience Building a frictionless corporate culture Combining scientific research with real-life examples of leaders who have conquered business friction, Roger shares with us his thoughts on how to identify roadblocks, alter them for the benefit of both business and customer, and create positive, lasting change. Sponsor/Partnership: Blooom – Your 401k could earn more. Take a minute to link up your 401k to and maximize your investments. For $10/ month, we manage your nest egg so you can enjoy life.

Roger Dooley is an author and international keynote speaker. His books include FRICTION – The Untapped Force That Can Be Your Most Powerful Advantage and Brainfluence: 100 Ways To Persuade and Convince Consumers with Neuromarketing. He writes the popular blog Neuromarketing as well as a columnist at Forbes. He is the founder of Dooley Direct, a marketing consultancy, and co-founded College Confidential, the leading college-bound website. He's been a serial entrepreneur since he left a senior strategy position at a Fortune 1000 company to enter the then-nascent home computer market. Also, you can check his podcast entitled The Brainfluence Podcast.   “We all have a tendency that if we're in a situation that is somewhat comfortable, we keep investing our time in that when we really shouldn't. We should say, ‘Okay, a year from now, this is not going to be any better; it is time to pull the plug and do something else.’” Roger Dooley   Worst investment ever Investing in a company that does not want to be obsolete Way back in the early days of home computers, Roger co-founded a business that focused on getting software, accessories and other products to the early owners of home computers. For years, Roger grew the business to a quite substantial size. But for the last five years, they began to level out and saw that the market was changing which made some of their original product areas defunct. Instead of looking for an exit before becoming obsolete, Roger stayed with the business and managed to run it for a couple more years. And in those years, the business never grew nor had experienced big financial losses. It just existed in the market in comfortable inertia. Money can be recovered but time can’t After 13 years, Roger realized that it was time to exit. Although he had no substantial losses from that investment, he felt like he was trapped for years in a situation that never paid off long term. This was for him his worst investment as it took so much of his time, which he can never get back. Yes, he invested money in that business, but for him, money lost can always be recovered. Lessons learned Treat time as money The same attitude you put in investing your money applies to time. If you are putting so much time and money into a business to keep it going and you realized at some point that it is not working, do not be afraid to pull the plug and exit. Find a way to exit it and keep yourself whole Ask yourself what to do to change the trajectory of the situation you are currently on. Even if it’s risky, maybe breaking it is better than just limping along for another few years. Andrew’s takeaways A strong company can die slowly Always be careful because you may be going down a slope and not even noticing it. Time lost can never be retrieved Time may be more precious than money because one can always recover from a financial loss but one cannot retrieve the time lost. Actionable advice Evaluate where you are periodically and take stock of where you are investing your time now. No. 1 goal for the next 12 months Roger will continue to keep promoting the ideas in his book FRICTION. He’s already booked for speeches around the world and workshops focused on the idea of how you can improve customer experience and employee experience by focusing on friction and making things easier. Parting words   “Just keep evaluating where you are and try and be as dispassionate as possible. You can never eliminate all your biases, but do your best.” Roger Dooley   Andrew’s books How to Start Building Your Wealth Investing in the Stock Market My Worst Investment Ever 9 Valuation Mistakes and How to Avoid Them Transform Your Business with Dr. Deming’s 14 Points Andrew’s online programs Valuation Master Class Women Building Wealth The Build Your Wealth Membership Group Become a Great Presenter and Increase Your Influence Transform Your Business with Dr. Deming’s 14 Points Connect with Roger Dooley LinkedIn Twitter Facebook Instagram Podcast Website   Connect with Andrew Stotz astotz.com LinkedIn Facebook Instagram Twitter YouTube My Worst Investment Ever Podcast  

The removal of friction represents a huge opportunity for customer experience - Interview with Roger Dooley who is a a speaker and author of Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing, the popular blog Neuromarketing, and Brainy Marketing at Forbes. He joins me today to talk about his new book: FRICTION―The Untapped Force That Can Be Your Most Powerful Advantage, what friction is, how it affects us and what to do about it when it comes to customer experience.

Minisode 43 Neuro Influence and Persuasion Leveraging colors, fonts, packaging and more to neurological influence people to choose you and your products. Neuro-marketing. Where should a model be looking on ad? Who should use a heatmap? Do you know what time it is? It's Minisode Episode 43 of a doctor's perspective, podcast. Alright, today's episode, The is the science of social media, neuromarketing, Episode 115. Forgo, I wanted to let you know also been listening to a side hustle podcast, so I'll be talking about, later on, there was a great episode about like, options trading, I'm not even going to try to summarize that one. I don't know that's above my pay grade right there, that it was called side hustle show, that was good. And then somebody else turned me on to a podcast called choose FI, financial independence, really going? The neurology of marketing is super important. It can conjure up certain emotions, you know, emotions are what sells more than logic. So your product designs your packaging, you got to have colors and style that can leverage your audience's feeling. All right, I can do that with colors. You can do it with a very simple brand. And I think radio says Apple, but there's more than just Apple, there's a lot of brands that just they're very basic there, Chris, there's a lot of news, a lot of white space to convey expensively, if you will, for that matter, you could have a brand like bubbly and happy in things like fruit loops, you know, just like obviously a setup for kids and fun. And then you can think of something like, what's that place called White Black, they have a more fancy in the mall is got a more contemporary fancy logo and styling about it, that makes you think I'm going to spend some money to buy some clothes here, they did recommend a book called brain influence, you can check that out brain influence fonts, whether it's online or in your packaging a little bit more online is what we're talking about right now. and easy to read font makes you think it's more like a common task, which could be what you're going for. If you need more memory recall, you might have the more complex font, I was just checking out Episode 115 show notes. Brainfluence 100 Ways to Persuade and Convince Consumers with Neuromarketing And they have like a list of what those mean in a little more detail. But a complex font would have more swirls in it some more complicated font to read a little bit. And so it kind of stands out memory recall, already for the images, who said this before, it's a good thing to repeat…  if you're gonna have a person in the ad, you make sure they're looking at whatever it is you want the audience to look at. So they're looking out of the ad as not helping you. You want to be looking at the product. If you have a book, have them looking at the book, and they'll people will look directly their eyes, where their eyes going to the book, there it is a boom, or the coupon code 20% off. That's where they are as our awesome. Of course, I'm smiling as well. It's a mood booster. So definitely have them smiling. And one thing they mentioned, I spent a good bit on. If you have an e-commerce site, or you're wondering where people are going on your site, when they're visiting, maybe not get enough phone calls. They're not using that live chat feature as much as you expected they would. You've got a whole bunch of articles, and you spent a lot of time on them. And you're like, man, are you people reading this, of course, writing articles is good for like SEO and Google. So that's a different viewpoint. But if you want to know where people go on your site, and a previous episode, we talked about it actually, the three things that you need to have. It's called heat mapping. couple places like all crazy, AIG, Zoho ZOHOR, mouse flow, those are three sites, blue, they're all paid. But you can analyze your site to see what people are doing.

Welcome to episode #685 of Six Pixels of Separation. Here it is: Six Pixels of Separation - Episode #685 - Host: Mitch Joel. Simply put: Roger Dooley is a really nice human being. His latest book is Friction - The Untapped Force That Can Be Your Most Powerful Advantage. Prior to that he authored, Brainfluence - 100 Ways to Persuade and Convince Consumers with Neuromarketing  and The Persuasion Slide. He writes at Neuromarketing, and is columnist for Forbes. Roger is the founder of Dooley Direct and co-founded College Confidential, a leading college-bound website. That business was acquired by Hobsons, where he served as VP Digital Marketing after the acquisition. Roger also spent years in direct marketing as the co-founder of a successful catalog firm and also was director of corporate planning for a Fortune 1000 company. In this episode we break down the power of removing friction for business (and why it's so critical). Enjoy the conversation... Running time: 48:50. Hello from beautiful Montreal. Subscribe over at iTunes. Please visit and leave comments on the blog - Six Pixels of Separation. Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook. or you can connect on LinkedIn. ...or on Twitter. Here is my conversation with Roger Dooley. Friction - The Untapped Force That Can Be Your Most Powerful Advantage. Brainfluence - 100 Ways to Persuade and Convince Consumers with Neuromarketing. The Persuasion Slide. Neuromarketing. Follow Roger on Twitter. This week's music: David Usher 'St. Lawrence River'.

In this episode we talk with Roger Dooley about his entrepreneurial journey & the writing of his books Friction & Brainfluence. Roger Dooley is an author and international keynote speaker. His books include Friction: The Untapped Force That Can Be Your Most Powerful Advantage (McGraw Hill, April 26, 2019) and Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing. He writes the popular blog Neuromarketing and a column at Forbes.com. He is the founder of Dooley Direct, a consultancy, and co-founded College Confidential, the leading college-bound website. That business was acquired by Hobsons, a unit of UK-based DMGT, where Dooley served as VP Digital Marketing after the acquisition.Dooley spent years in direct marketing as the co-founder of a successful catalog firm and also was director of corporate planning for a Fortune 1000 company. He has an engineering degree from Carnegie Mellon University and an MBA from the University of Tennessee.Roger chats with Adrian Brady-Cesana and the CXNation on the CXChronicles Podcast about the 4 CX Pillars and how to eliminate friction from your customer experience & customer journey. Support the show (https://cxchronicles.com/)

Friction, Business, Customers, Amazon, Trust   Summary   Have you ever tried to buy from a company … and couldn't? We'll look at that in our Thought of the Day. And in our interview segment, Roger Dooley will take that issue to a much, much deeper level and share wisdom based on his fantastic new book! That and more on today's show.   Bob's Thought of the Day   We'll explore:   A time when difficulty in the buying process … led to an unnecessary non-sale. Why companies should be more concerned about serving their customers than serving their bureaucracy.   Interview with Roger Dooley   You'll discover:   Roger's approach of applying brain and behavioral science to real-world problems. The definition of friction: “the unnecessary expenditure of effort to perform a task.” Why friction has a much higher price than people realize. That $4.6 trillion of merchandise was left in abandoned e-commerce shopping carts. Two examples of Amazon's efforts to reduce friction. The strategy of finding a part of your market that has difficulty doing business with your competitors, and attacking there first. What inhibits innovation and why it almost always comes from outside an industry. How CarMax made the process of buying a used car easier for the customer and why they can charge higher prices than their competitors. When friction can be positive. The relationship between trust and friction.   Click to Tweet   The more #friction you see, the more you will continue to see because your brain is attuned to it. @rogerdooley #business When you can make things easier, people will pay more. #business #friction What is the relationship between trust and #friction? @rogerdooley reveals the answer in this episode.   Interview Links   RogerDooley.com NeuroscienceMarketing.com Brainy Marketing (Roger's Forbes Column) FRICTION: The Untapped Force That Can Be Your Most Powerful Advantage by Roger Dooley Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing by Roger Dooley Roger's Podcast Roger's Blog Hire Roger to Speak Connect with Roger on Facebook Connect with Roger on LinkedIn Follow with Roger on Twitter Follow with Roger on Instagram Roger's YouTube channel   Resources   The Go-Giver Influencers Facebook LIVE Show Order The Go-Giver Influencer Sell The Go-Giver Way Audio Program GoGiverSalesAcademy.com The Go-Giver Leader TheGoGiver.com GoGiverSpeaker.com Burg.com How to Post a Review

Roger Dooley is the author of Friction, his newest book that summarizes great examples of companies do good things to reduce friction for customers and some not-so-good things to increase friction. Roger is also the author of Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing.  He is the founder of Dooley Direct, a marketing consultancy, and frequent speaker on the topics of marketing and neuroscience. Roger even has ties to Carnegie Mellon as he earned his engineering degree there then went on to complete his MBA from the University of Tennessee. In this episode, we discuss how friction in the customer experience impacts loyalty and corporate revenues. We also talked about how corporate leaders could help employees be more engaged by reducing nonsensical friction in their daily work lives – like useless paperwork or the doubling of forms and data between separate systems. We groove on experiences we’ve had where friction negatively impacts a positive customer experience. And we discussed how long it’s been since we bought a CD. Let us know: when was the last time YOU bought a CD?  Links Roger Dooley: https://www.rogerdooley.com/ Follow Roger at @rogerdooley   William of Ockham, the Law of Least Effort: https://en.wikipedia.org/wiki/William_of_Ockham Gartner Group: https://www.gartner.com/en Brian Massey at Conversion Science: https://conversionsciences.com/author/bmassey/ Chater, Nick and Loewenstein, George F., The Under-Appreciated Drive for Sense-Making (April 20, 2015). https://ssrn.com/abstract=2596897  Teresa Amabile on The Progress Principle: http://progressprinciple.com/books/single/the_progress_principle Four Drive Model: https://www.leadersbeacon.com/four-drive-model-new-theory-on-employee-motivation/ Joshi Story: http://customerthink.com/joshie_the_giraffe_a_remarkable_story_about_customer_delight/   Kurt Nelson: @motivationguru and https://www.linkedin.com/in/kurtwnelson/ Tim Houlihan: @THoulihan and https://www.linkedin.com/in/tim-houlihan-b-e/ Check out the Behavioral Grooves website: https://behavioralgrooves.com/

 Roger Dooley explains how your business can run smoothly and more powerfully! I brought Roger Dooley back to our podcast because he is publishing his next book, Friction: The Untapped Force that Can Be Your Most Powerful Advantage, which might just be your next “must read." Think about it: In 2016, $4.6 trillion of merchandise was left in abandoned e-commerce shopping carts. Every year, the U.S. economy loses $3 trillion in productivity due to excess bureaucracy. Red tape and over-complicated licenses have enabled China’s GDP to exceed India’s by $82 trillion in just three decades. According to Roger, these statistics illustrate the real and growing threat of “friction,” which he defines as the unnecessary expenditure of time, effort or money in performing a task. There's so much we can learn from him...be sure to listen in! By understanding the impact "friction" can have, you can establish positive habits and eliminate negative ones. We actually were speaking with a client recently who is transforming his own multi-cultural company to reduce the “friction” that was absorbing time and undermining his effectiveness—exactly what Roger is talking about. This friction is all around us. The question that Roger and I discuss is how to "lubricate" its edges so business can run smoothly. In today's high-speed, customer-empowered world, the levels of swiftness and efficiency of business transactions will determine ultimate success or failure. In our conversation and in his groundbreaking new book, Roger helps you spot the inevitable points of friction in your organization, then provides the tools and insight you need to eliminate them and lead your company to industry dominance.  Roger's new book takes you step-by-step through the process of: Empowering frank conversations Guiding individual and team behaviors Getting ahead of friction Optimizing the customer experience Building a frictionless corporate culture Combining scientific research with real-life examples of leaders who have conquered business friction, Roger teaches us how to identify roadblocks, alter them for the benefit of both business and customer, and create positive, lasting change. As culture change experts, this is right in our wheelhouse. If you’re in a leadership position, now is the time to declare war on friction—before your competitors do. Stamp out ridiculous rules, pointless procedures and meaningless meetings. Instead, become a relentless advocate for the customer and for minimizing customer effort. Lubricate every point of friction and make your company run like a well-oiled machine. Background on Roger An author and international keynote speaker, Roger Dooley is a recognized expert in the use of brain and behavior research to improve marketing, sales, customer experience and corporate culture. He has worked with companies ranging from Fortune 500 firms to entrepreneurial startups to enhance their digital and conventional marketing. As well as authoring Friction: The Untapped Force that Can Be Your Most Powerful Advantage, Roger has also written the best-selling Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing which has been translated into nine languages. In addition, Roger writes the popular blog Neuromarketing and a column at Forbes.com. He founded Dooley Direct, a consultancy, and co-founded College Confidential, the leading college-bound website, which was acquired by Hobsons, a unit of UK-based DMGT, where Roger served as Vice President of Digital Marketing after the acquisition. 4 more podcasts on neuromarketing you might enjoy: Roger Dooley—Neuromarketing Made Easy Ask Andi series—Why Companies Have Got To Change Or They Will Not Thrive Holly Green—Tapping Into Your Brain to Build Better Relationships Alex Vorobieff—How To Replace Chaos With Clarity By Realigning Your Business Additional resources: Roger's books: Friction: The Untapped Force that Can Be Your Most Powerful Advantage and Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing Roger's blog and Forbes column My book: "On the Brink: A Fresh Lens to Take Your Business to New Heights" Our website: Simon Associates Management Consultants    Download the 1-page synopsis of my book, "On the Brink: A Fresh Lens to Take Your Business to New Heights" here

You wouldn’t purposely frustrate your top clients. Yet, many of us inadvertently do just that. Today Dr. Sabrina and Mike are talking to author, Roger Dooley. Roger’s new book, Friction, highlights aspects of our client experience many of us overlook. Roger was the VIP keynote speaker at last year’s Breakthroughs on the Bayou, where he presented on Friction. In today's episode, Dr. Sabrina and Mike talk with Roger about the powerful questions we as business owners, and our teams can be asking to uncover and remove friction in our business that could be leading to thousands of dollars in lost revenue, as well as contributing to employee disengagement. So listen in now, and let Roger open your eyes to some areas in your business that may need your attention.  Roger Dooley is an author and international keynote speaker. His books include Friction: The Untapped Force That Can Be Your Most Powerful Advantage, and Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing. He writes the popular blog Neuromarketing, as well as a column at Forbes.com. He is the founder of Dooley Direct, a consultancy, and co-founded College Confidential, the leading college-bound website. He has been a serial entrepreneur since he left a senior strategy position at a Fortune 1000 company to enter the then nascent computer market. Tune in today, to find out what Roger has to share about making things easier for your clients or customers. Show Highlights: Roger saw that eliminating friction was one of the easiest ways to change people's behavior. Roger discovered that friction really influenced every aspect of human behavior. And that people's performance in organizations was also driven by friction. Dr. Sabrina talks about a challenge that so many entrepreneurs tend to face. Roger explains about some of the hidden elements of friction in the online space. Companies are often oblivious to the horrible user experience that people have using their websites. Behavioral science has been a big thing in Silicon Valley for about ten years, so, there, they understand the impact of friction on the customer experience. It's not necessarily like that for the rest of the world, however. Roger talks about his concept of the tired brain. Google's credit card auto-fill function has really made things so much easier for people to purchase things. The amount of money that is wasted in abandoned in e-commerce sales carts. The way that human behavior has morphed and changed, due to technology. Learning to comply with customer preferences. Roger talks about the success that people have had with BJ Fogg's behavior model. Ways that you can use friction to change your behavior in a positive way. Ways that you, as entrepreneurs, can reduce friction with your team members and clients or customers. Being aware of where you might be creating friction and observing what customers have to do, to do business with you. Businesses need to anticipate the needs of their first-time users. Looking at what your team members and customers have to cope with. Making things easier and eliminating friction points. The value in making yourself vulnerable. The impact that removing friction has on loyalty. Roger talks about his podcast, The Brainfluence Podcast. Resources:   Profit by Design Facebook group www.howtohirethebest.com is Dr. Sabrina’s free masterclass    Would you like to join a community of entrepreneurs setting our businesses up to support our lives and not the other way around? Check our Breakthroughs on The Bayou 4 Week Vacation™ Legacy Retreat at www.4WeekVacation.com If you're interested in being a part of the retreat, all the information is available at  www.4weekvacation.com. Apply soon, as space is limited, and you may qualify for Super Early Bird Savings that is not listed on the website!   Get Dr. Sabrina's free 4 Week Vacation™ Jump Start Guide: www.4weekvacation.com    Book mentioned: Digital Minimalism by Cal Newport                            Books by Art Markman   Roger's website: www.rogerdooley.com  Roger on Twitter: @rogerdooley Roger's podcast, The Brainfluence Podcast, can be found at www.rogerdooley.com 

Roger Dooley is an author, international keynote speaker, founder of the consultancy Dooley Direct, and co-founder of College Confidential, the leading college-bound website. He writes the popular blog  Neuromarketing  as well as a column at  Forbes.com, and his books include Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing and his latest release, Friction: The Untapped Force That Can Be Your Most Powerful Advantage.  In this episode, Roger shares key concepts from his new book that everyone should know, including strategies for both large and small organizations to boost sales. Listen in to learn how friction affects everything from human behavior and work environments to buying decisions and individual habits. You can find show notes and more information by clicking here: https://bit.ly/2vPnf6p 

Roger Dooley is a speaker and author of Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing, the popular blog Neuromarketing, and Brainy Marketing at Forbes. Dooley spent years in direct marketing as the co-founder of a successful catalog firm and also was director of corporate planning for a Fortune 1000 company. He has an engineering degree from Carnegie Mellon University and an MBA from the University of Tennessee. In this episode, we chat about: How to create images that grab your audience's attention Tips for copy that converts What makes quality content How to engineer your website better for converting visitors Running more effective ad campaigns  And more Find out more about Roger Dooley On his website: http://www.rogerdooley.com

Roger Dooley is a speaker and author of Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing, the popular blog Neuromarketing, and Brainy Marketing at Forbes. Dooley spent years in direct marketing as the co-founder of a successful catalog firm and also was director of corporate planning for a Fortune 1000 company. He has an engineering degree from Carnegie ...   Read more... This article is copyright ©  Dr Jesse Green The post 76. Harness the power of neuroscience for your marketing with Roger Dooley appeared first on Dr Jesse Green.

Episode 135 is live! This week, we talk with Roger Dooley in Austin, TX. Roger is an author, international keynote speaker, and consultant. He is a recognized expert in the use of brain and behavior research to improve marketing, sales, and customer experience. He’s the author of the best-selling book Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing. Roger also writes the popular blog Neuromarketing, and the Brainy Marketing column for Forbes. On today's episode, Roger shares what motivates us at work, why first impressions matter, and how to use the concepts of pricing to negotiate a job offer. Listen and learn more! You can play the podcast here, or download it on iTunes or Stitcher. To learn more about Roger, visit his website here. You can also find Brainfluence on Amazon here. Thanks to everyone for listening! And, thank you to those who sent me questions. You can send your questions to Angela@CopelandCoaching.com. You can also send me questions via Twitter. I’m @CopelandCoach. And, on Facebook, I am Copeland Coaching. Don’t forget to help me out. Subscribe on iTunes and leave me a review!  

Seva Mouler and the team behind the Solar Wallet set out to take an object most people use everyday - the wallet - and update it for the 21st century. Tune in to learn more about how to design a product and launch it on Kickstarter. World's 1st smart wallet with solar + USB charge & tracking Key Crowdfunding Takeaways How to use choose the best features for your product How to decide if Kickstarter is the right choice for your product Why Facebook Ads are so critical to a Kickstarter projects’ success Why it’s important to really understand the Kickstarter platform before you launch How to get design feedback before you launch on Kickstarter Links Solar Wallet on Kickstarter Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing by Roger Dooley Equity Crowdfunding Through Indiegogo LuccaBozzi.com Connect with Solar Wallet Lucca Bozzi on Facebook @lucca_bozzi on Twitter Sponsors Art of the Kickstart is honored to be sponsored by The Gadget Flow, a product discovery platform that helps you discover, save, and buy awesome products. The Gadget Flow is the ultimate buyer's guide for cool luxury gadgets and creative gifts. Click here to learn more and list your product - use coupon code ATOKK16 for 25% off! Art of the Kickstart is honored to be sponsored by BackerKit. BackerKit makes software that crowdfunding project creators use to survey backers, organize data, raise additional funds with add-ons and manage orders for fulfillment, saving creators hundreds of hours. To learn more and get started, click here. Transcript

In this episode Josh speaks with Roger Dooley,  author of Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing. Josh and roger discuss neuromarketing and some of the science behind round/specific numbers, perceived value, and how numbers are written.

Roger Dooley has devoted much of his life to the study of neuromarketing, as you can gather from his blog, Neuromarketing, and his book, Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing. It’s pretty amazing how effective neuromarketing can be, even though it’s only really been explored in the last decade or so. Roger, the founder of Dooley Direct and cofounder of College Confidential, talks in this interview about how to apply neuromarketing techniques to your own marketing endeavors. If you’re less interested in marketing, though, there are plenty of takeaway tips that you can use to help connect with (and influence) people in other spheres as well. Find Out More About Roger Here: Rogerdooley.com@RogerDooley on TwitterRoger’s podcastNeuromarketing blog In This Episode: [02:52] - What exactly is neuromarketing? At its most basic level, Roger explains, it’s using the tools of neuroscience to gauge people’s reactions to ads, marketing, products, and so on. [04:26] - Roger doesn’t do his own neuromarketing research, but he’s been writing about it since 2005, well before it was commonly accepted. [05:26] - Subconscious, unconscious, and non-conscious generally mean the same thing in this context, Roger tells us. He also talks about non-conscious and conscious decision making. [08:36] - Roger recommends Thinking, Fast and Slow by Daniel Kahneman for anyone who wants to understand how to work with the brains of consumers. Daniel explains our thought processes into two systems, which Roger briefly discusses. [10:35] - Roger offers an example of the two types of thinking systems by discussing the election. [12:33] - Other books Roger recommends include Influence: The Psychology of Persuasion by Robert Cialdini. Robert’s new book, Pre-Suasion: A Revolutionary Way to Influence and Persuade includes new research and a seventh principle to add to the six from Influence. We also hear an example of how timing can work in persuasion. [18:42] - Stephan asks about the critical faculty, which he describes as a guard against things going straight to the non-conscious mind. Roger responds, and in doing so discusses the role of flattery in persuasion. [20:14] - What techniques would Roger recommend listeners use for persuasion? His biggest recommendation is liking, which involves finding things you have in common with your customer or potential customer. [25:46] - Stephen asks how to use these techniques in an online context where there’s no common element among the people coming to your website. Roger points out that one shared attribute is an interest in the product that you’re selling. [28:11] - Roger describes some tips and best practices for presenting your social proof and authority. He also talks about turning testimonials into stories. [32:49] - How does Roger eat his own dog food? In other words, how does he apply the techniques he knows to his own marketing? [36:10] - Roger talks about the techniques he uses in his public speaking. [39:21] - Roger tends not to use urgency and scarcity in his presentations or messaging, even though he believes it can be extremely effective in making you want to act quickly. [43:06] - Amazon is one of the smartest retailers out there, and Roger describes why. They use many of the techniques he’s talked about throughout this conversation. He also explains that giving too much information can actually be a bad thing, because it forces the customer to think too hard. [47:41] - We hear about Roger’s thoughts on the ethics of marketing and persuasion techniques. [50:16] - Stephan talks about The Loyalty Effect: The Hidden Force Behind Growth, Profits,and Lasting Value by Frederick Reichheld. Roger goes on to discuss the concept of loyalty, and in doing so recommends Evergreen: Cultivate the Enduring Customer Loyalty That Keeps Your Business Thriving by Noah Fleming. Links and Resources: Rogerdooley.com@RogerDooley on TwitterRoger’s podcastBrainy MarketingNeuromarketing blogDooley DirectCollege ConfidentialThinking, Fast and SlowDaniel KahnemanInfluence: The Psychology of PersuasionRobert CialdiniPre-Suasion: A Revolutionary Way to Influence and PersuadeThe Loyalty Effect: The Hidden Force Behind Growth, Profits,and Lasting ValueFrederick ReichheldEvergreen: Cultivate the Enduring Customer Loyalty That Keeps Your Business ThrivingNoah Fleming

Roger Dooley was one of the earliest proponents of neuromarketing; he began writing about it in 2005, long before it was widely accepted as a valid field of study. If you have any doubts about its validity, though, you need only look at Roger’s accomplishments to see how well it works. He co-founded the extraordinarily popular College Confidential and now writes a regular Forbes column, Brainy Marketing as well as his own blog, Neuromarketing. After you’ve heard today’s conversation with him, check out his book, Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing for even more of his insights. Find Out More About Roger Here: Rogerdooley.com@RogerDooley on TwitterRoger’s podcastNeuromarketing blog In This Episode: [02:31] - What exactly is neuromarketing? At its most basic level, Roger explains, it’s using the tools of neuroscience to gauge people’s reactions to ads, marketing, products, and so on. [04:04] - Roger doesn’t do his own neuromarketing research, but he’s been writing about it since 2005, well before it was commonly accepted. [05:05] - Subconscious, unconscious, and non-conscious generally mean the same thing in this context, Roger tells us. He also talks about non-conscious and conscious decision making. [08:14] - Roger recommends Thinking, Fast and Slow by Daniel Kahneman for anyone who wants to understand how to work with the brains of consumers. Daniel explains our thought processes into two systems, which Roger briefly discusses. [10:13] - Roger offers an example of the two types of thinking systems by discussing the election. [12:12] - Other books Roger recommends include Influence: The Psychology of Persuasion by Robert Cialdini. Robert’s new book, Pre-Suasion: A Revolutionary Way to Influence and Persuade includes new research and a seventh principle to add to the six from Influence. We also hear an example of how timing can work in persuasion. [18:21] - Stephan asks about the critical faculty, which he describes as a guard against things going straight to the non-conscious mind. Roger responds, and in doing so discusses the role of flattery in persuasion. [19:52] - What techniques would Roger recommend listeners use for persuasion? His biggest recommendation is liking, which involves finding things you have in common with your customer or potential customer. [25:25] - Stephen asks how to use these techniques in an online context where there’s no common element among the people coming to your website. Roger points out that one shared attribute is an interest in the product that you’re selling. [27:50] - Roger describes some tips and best practices for presenting your social proof and authority. He also talks about turning testimonials into stories. [32:27] - How does Roger eat his own dog food? In other words, how does he apply the techniques he knows to his own marketing? [35:48] - Roger talks about the techniques he uses in his public speaking. [39:00] - Roger tends not to use urgency and scarcity in his presentations or messaging, even though he believes it can be extremely effective in making you want to act quickly. [42:44] - Amazon is one of the smartest retailers out there, and Roger describes why. They use many of the techniques he’s talked about throughout this conversation. He also explains that giving too much information can actually be a bad thing, because it forces the customer to think too hard. [47:19] - We hear about Roger’s thoughts on the ethics of marketing and persuasion techniques. [49:56] - Stephan talks about The Loyalty Effect: The Hidden Force Behind Growth, Profits,and Lasting Value by Frederick Reichheld. Roger goes on to discuss the concept of loyalty, and in doing so recommends Evergreen: Cultivate the Enduring Customer Loyalty That Keeps Your Business Thriving by Noah Fleming. Links and Resources: Rogerdooley.com@RogerDooley on TwitterRoger’s podcastBrainy MarketingNeuromarketing blogThinking, Fast and SlowDaniel KahnemanInfluence: The Psychology of PersuasionRobert CialdiniPre-Suasion: A Revolutionary Way to Influence and PersuadeThe Loyalty Effect: The Hidden Force Behind Growth, Profits,and Lasting ValueFrederick ReichheldEvergreen: Cultivate the Enduring Customer Loyalty That Keeps Your Business ThrivingNoah Fleming

Episode 067: Roger Dooley – How To Persuade And Convince Others With Neuromarketing This episode was absolutely packed full of action oriented takeaways to help us all gain a better understanding of how our brain works to process information.  It was an extremely interesting talk on a topic that fascinates me. Roger Dooley is a speaker and author of Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing, the popular blog Neuromarketing, and Brainy Marketing at Forbes. He is the founder of Dooley Direct, a marketing consultancy, and co-founded College Confidential, the leading college-bound website. That business was acquired by Hobsons, a unit of UK-based DMGT, where Dooley served as VP Digital Marketing and continues in a consulting role. Episode 067: Roger Dooley – How To Persuade And Convince Others With Neuromarketing Subscribe on iTunes or Stitcher Radio   The Learning Leader Show “According to leading neuroscientists, 95% of all thoughts, emotions, and learning occur before we are ever aware of it.” Some Questions I Ask: What one common characteristic do all high achievers leaders share? How can someone ease the pain of high prices? What are your thoughts on “high price = high value object?” Why is it smarter to share a cup of coffee with someone as opposed to a cold beverage? Why is oxytocin so important? What is The Persuasion Slide Model?  How can it help people in their everyday lives? In This Episode, You Will Learn: The power of focus and why it’s so important How certain phrases or word choices can manipulate you Why it’s important to think of the other person in the conversation A deep dive in persuasion and why it must be ethical How it can help to briefly touch someone’s shoulder   Great qualities for leaders: Humility and having an open mind  “I work to translate the findings from neuroscience into actionable advice.” Continue Learning Read:  Brainfluence: 100 Ways To Persuade And Convince Consumers With Neuromarketing Go To: www.RogerDolley.com    Follow Roger on Twitter: @rogerdooley You may also like these episodes: Episode 001: How To Become A Master Connector With Jayson Gaignard From MasterMind Talks Episode 002: How To Take Over And Set Bigger Goals With Chris Brogan Episode 004: How Todd Wagner (and Mark Cuban) Sold Broadcast.com To Yahoo! For $5.7 Billion Episode 010: Shane Snow – How To Accelerate Success Using Smart Cuts Did you enjoy the podcast? This was a jam packed episode full of great content.  Roger Dooley is leader who is constantly learning in order to help us all live a better life.  Who do you know that needs to hear this?  Send them to The Learning Leader Show! Episode edited by the great J Scott Donnell Bio From RogerDooley.com   Roger Dooley is a speaker and author of Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing, the popular blog Neuromarketing, and Brainy Marketing at Forbes. He is the founder of Dooley Direct, a marketing consultancy, and co-founded College Confidential, the leading college-bound website. That business was acquired by Hobsons, a unit of UK-based DMGT, where Dooley served as VP Digital Marketing and continues in a consulting role. Dooley spent years in direct marketing as the co-founder of a successful catalog firm and also was director of corporate planning for a Fortune 1000 company. He has an engineering degree from Carnegie Mellon University and an MBA from the University of Tennessee.

Roger Dooley is a world-renowned expert and coach in the fascinating field of neuromarketing. Today, Roger discusses the science (and power) behind behavioral research and how to use it to improve your marketing, increase your sales and enhance your overall customer experience. Roger is the author of Brainfluence: 100 Ways to Persuade and Convince Consumers … Continue reading POP023: How To Harness The Power Of Neuromarketing With Roger Dooley The post POP023: How To Harness The Power Of Neuromarketing With Roger Dooley appeared first on Accelerating CFO.

Persuasion and Influence Marketing Today Few people have written about persuasion and neuromarketing recently like Roger Dooley. For many years, marketers aimed at the rational side of customers' brains. Selling features and benefits doesn't work. We have to reach customers' brains in a different way in order to persuade. Join me Thurs, February 12 for a chat with Roger where marketing meets neuroscience. About Roger Dooley is a speaker and author of Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing, the popular blog Neuromarketing, and Brainy Marketing at Forbes. He is the founder of Dooley Direct, a marketing consultancy. Dooley spent years in direct marketing as the co-founder of a successful catalog firm and also was director of corporate planning for a Fortune 1000 company.

"According to leading neuroscientists, 95 percent of thoughts, emotions, and learning occur before we're ever aware of it. Yet, most marketing efforts forgo the vast subconscious and instead target the rational, conscious mind. If you want to get ahead of your competition stop selling to the 5% of your customers brains...when you understand how your customers' brains work, you can appeal to the powerful subconscious - and get better results for less money." (Brainfluence, 2012) Roger Dooley is a consultant, entrepreneur, and neuromarketing missionary who combines knowledge of emerging phenomena like neuromarketing and social networking with decades of hands-on marketing experience. He helps companies understand the implications of new technologies and techniques, and guides them in the implementation of practical strategies to adapt to them. Clients range from Fortune 500 firms to entrepreneurial ecommerce businesses. He regularly addresses national conferences, and has been quoted frequently in the mainstream press on topics ranging from brain fitness marketing, web communities, and social networks, is a frequent contributor to Forbes magazine, and is the author of Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing   Key Takeaways from the Show Why facts are crucial to helping customers justify the purchase of your product, even though buying is primarily emotional decision. Using the understanding of the brain to do better marketing. Strategies for selling luxury goods versus utilitarian products.   Links / Resources Roger's Personal Website  Roger's Neuromarketing Blog  Brainfluence - Roger's Book  Rober Cialdini's New Book   Subscribe & Review To get more awesome Ecommerce Influence content sent directly to your device and into your ears as they become available, you can easily subscribe by clicking here. Also, ratings and reviews on iTunes (hopefully 5-stars!) help us tremendously a we’re very grateful for them. We do read all of the reviews and we’ll answer your questions or comments on future episodes. Cheers, Austin & Chad!    Follow on Twitter:  Follow @chadvanags  Follow @a_brawn

Welcome to episode #280 of Six Pixels Of Separation - The Twist Image Podcast. What's going on up there? I mean in your brain. Is it possible that our marketing efforts can embed themselves so deep in our psyche that it makes Inception look like The Sound of Music? You may have heard about neuromarketing and how major companies leverage things like brain scans and more to better understand how a brand resonates with consumers, well Roger Dooley is here to show us how every business (small, medium and large) can leverage this information (and it doesn't cost much!) to better brand and market their wares. Dooley is best know for his Blog, Neuromarketing, and just recently released his first book, Brainfluence - 100 Ways to Persuade and Convince Consumers with Neuromarketing. If you're curious to know how deep a brand can go, this Podcast is for you. Enjoy the conversation... Here it is: Six Pixels Of Separation - The Twist Image Podcast - Episode #280 - Host: Mitch Joel. Running time: 42:01. Please send in questions, comments, suggestions - mitch@twistimage.com. Hello from Beautiful Montreal. Subscribe over at iTunes. Please visit and leave comments on the Blog - Six Pixels of Separation. Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook. or you can connect on LinkedIn. ...or on twitter.  Six Pixels of Separation the book is now available. Episode #40 of Media Hacks is coming soon and it might feature:  Chris Brogan - New Marketing Labs - Co-author of Trust Agents, Man On The Go, Human Business Works, Third Tribe Marketing and Escape Velocity. C.C. Chapman - Managing The Gray - Digital Dads - Content Rules. Hugh McGuire - LibriVox - iambik audio - PressBooks. Christopher S. Penn - Blue Sky Factory - Marketing Over Coffee. Julien Smith - In Over Your Head - Co-author of Trust Agents. In conversation with Roger Dooley. Neuromarketing Blog. Brainfluence. Follow Roger on Twitter. This week's music: David Usher 'St. Lawrence River'. Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #280 - Host: Mitch Joel. Tags: advertising bite size edits blog blogging blue sky factory book oven brainfluence cast of dads cc chapman chris brogan christopher s penn digital dads digital marketing facebook facebook group hugh mcguire in over your head inception itunes julien smith librivox managing the gray marketing marketing over coffee media hacks neuromarketing new marketing labs online social network podcast podcasting pressbooks roger dooley six pixels of separation social media 101 social media marketing strategy the sound of music trust agents twist image

Why are people willing to buy a Toyota Prius but less likely to buy energy efficient lightbulbs? EE Markets interviews Suzanne Shelton, CEO of the Shelton group, which recently conducted its fourth annual Energy Pulse study looking at consumer attitudes about saving energy. She gives tips for convincing consumers to conserve.