Podcasts about College Confidential

Send us a textWork with Deirdre to find, win and keep more of your ideal clients by creating your uniquely uncopyable brand strategy, story, offer, experience and more. Ready to make your marketing more persuasive without a big budget? In this episode, Roger Dooley breaks down five powerful persuasion secrets that top brands like Netflix, Amazon, and Expedia use to influence buyers—so you can apply them in your business today!

Mike "C-Roc" sits down with Roger Dooley, a renowned author and international keynote speaker. Roger is best known for his books Friction and Brainfluence, his blog on neuromarketing, and his column for Forbes. In this engaging conversation, Mike and Roger discuss how real-life experiences, mentorship, and learning in the trenches shape business success. Roger shares his journey from corporate strategy at a Fortune 1000 company to serial entrepreneurship, including co-founding College Confidential, which became the leading college-bound website in the U.S. He also reveals how his deep passion for translating academic knowledge into practical business strategies led him to a successful career in digital marketing and writing. Roger reflects on the importance of learning by doing and how embracing failure is a critical part of growth. Together, they talk about the value of mentorship, resilience, and staying open to unexpected opportunities in life and business. Whether you're an entrepreneur, leader, or dreamer, this episode will inspire you to take action, learn from your experiences, and chase your true mission. Tune in to discover how to apply Roger's insights to your journey and live a life with purpose! Website- https://www.rogerdooley.com/ Social Media Links/handles- https://www.facebook.com/roger.dooley https://www.instagram.com/rogerdooley/ https://www.linkedin.com/in/dooley/ https://x.com/rogerdooley https://www.youtube.com/channel/UCXPHdbsV1dntZ88omECy62AA

Join me in today's episode as I chat with Eric, founder of Top College Consultants. Together, we dive into the dynamic world of higher education and explore the fascinating journey of navigating neurodiversity. Eric unveils his invaluable insights on empowering twice-exceptional students and the pivotal role mentorship plays in their triumphs. Get ready for an enriching conversation filled with eye-opening advice and heartwarming anecdotes. Don't miss out – tune in now!BioEric Endlich, Ph.D., clinical psychologist and founder of Top College Consultants®, guides neurodivergent students nationwide through the college application process. He co-teaches the UC Irvine continuing education course for educational consultants, Working with Students with Learning Differences, and co-manages an 18,000-member Facebook group for parents of college-bound neurodivergent students. Dr. Endlich has served on the Learning Differences/Neurodiversity and Diversity/Equity/Inclusion Committees of the Independent Educational Consultants Association (IECA), and was honored with IECA's “Making a Difference” award for contributions such as a database of neurodiversity-friendly colleges. A national presenter and professional writer, he is also a researcher on a project to develop college readiness software for autistic high school students and a study to enhance student-teacher relationships for autistic children, as well as an advisory board member for the UCLA Tarjan Center. Dr. Endlich is regularly interviewed by various media including Forbes, Money magazine, College Confidential, and U.S. News & World Report. Finally, he is a neurodivergent parent and adult. Follow Eric on LinkedIn.Access free resources and learn more about Sheila and her team at Signet Education at signeteducation.com or on LinkedIn at https://www.linkedin.com/in/sheilaakbar/.

As many listeners know, Asher is doing a gap year this year, having graduated from high school last summer. And so I've been pretty immersed in this topic, but I've been getting so many questions from families who want to know more about navigating gap year. And in fact, I've been hearing more and more about the benefits of gap years for ALL students, not only neurodivergent kids, especially since the pandemic. The questions I get the most are what exactly is a gap year? How is a parent to know if their child would benefit from taking a gap year? How should a student be spending their time between high school and college, if that is indeed the next step for them? And where should I start when it comes to finding and vetting the best programs and possibilities for a child taking this year between high school and what comes next? To explore this topic, I invited Dr. Eric Endlich, a clinical psychologist, founder of Top College Consultants, and expert who guides students with learning differences and mental health challenges through the college application process. I asked Eric how we can determine as parents whether our kid is ready or not for college, what types of gap year experiences for neurodivergent students exist, and how universities perceive a student taking a gap year when considering their application. We also talked about how to find the right program for your student and how to do some voting to make sure it's the right fit. As you'll hear from the episode, Eric has a wealth of knowledge about ways to navigate the sometimes lengthy and unique runway for neurodivergent students. I hope you enjoy this conversation! About Dr. Eric Endlich Eric Endlich, Ph.D., clinical psychologist and founder of Top College Consultants, guides students with learning differences and mental health challenges through the college application process. Dr. Endlich has served on the Learning Differences/Neurodiversity and DEI Committees of the Independent Educational Consultants Association (IECA), and was honored by IECA with a “Making a Difference” award for contributions such as a database of neurodiversity-friendly colleges. He co-teaches a course, Working with Students with Learning Differences, and co-manages a 16,000-member Facebook group for parents of college-bound neurodivergent students. A national presenter, researcher and professional writer, Dr.Endlich has been interviewed by various media including Forbes, Money magazine, College Confidential and U.S. News & World Report.   Things you'll learn The key components when considering a student's college readiness, including academic capabilities and independence skills What types of gap year experiences are possible (from formal programs to DIY) How colleges perceive gap years, as well as whether to apply to universities before or during a gap year A look at the types of formal gap year programs specifically designed to support neurodivergent students Strategies and insights for researching and vetting gap year programs   Resources mentioned Top College Consultants Top College Consultants' Articles Neurodiversity in College (Top College Consultants' Resource) Top College Consultants on Facebook Young Scholars Academy The Dorm (therapeutic treatment center for young adults) Parents of College Bound Students with Learning Disabilities, ADHD and ASD (Facebook group) Dynamy Gap Year program Mansfield Hall (post-graduate program in Connecticut) Mitchell College Landmark College Summer Program Middlebridge School (post-graduate program in Rhode Island) SOAR Gap Year program Semester Off Program (Massachusetts) Franklin Academy (post-graduate program in Connecticut) Winston Transitions (non-residential post-graduate program in New York) CIP Transition Program at Berkeley (California)   Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode, author Cynthia Muchnick goes into details about her book, "The Parent Compass: Navigating Your Teen's Wellness & Academic Journey in Today's Competitive World." We discuss parents becoming resilient to failure and looking backwards in order to look forward. She also makes some great points about parenting such as "Don't speak for your child". Allow your children to authentically speak for themselves and hooking into what excites your kids. BIOCindy Muchnick, MA, is a graduate of Stanford University and has been working in education for the past 25+ years as a former Assistant Director of College Admission, high school teacher, educational consultant, and author of five other education-related books. Her essays have appeared on Zibby Owens' ZibbyMag, Your Teen Magazine, College Confidential, Raising Teens Today, The Los Angeles Times, and The Mom Experience, among others. She is also an experienced and always-learning mother of three sons and a daughter, ages 25 (a teacher and graduate student), 22 (college), 19 (college) and 17 (hs junior). Cindy speaks professionally to parent, student, teacher, and business groups on topics such as study skills, the adolescent journey, college admission, and now the parent compass movement. @parentcompass on IG The Parent Compass on FB www.parentcompassbook.com www.cynthiamuchnick.com#theparentcompass #parentcompass #education #students #teachers #parents #parenting #teens #author #books #educationalconsultant #theparentcompassmovement #mother #father #parent #teenagers #studyskills #college #podcast #alittlelessfearpodcast #podcastshow #podcasting #podcasterThis is Dr. Lino Martinez the host for A Little Less Fear Podcast. For more information, please use the information below. Thanks so much for your support!Author | A Little Less FearWriters Work | Write Your Way to the Life You WantA Little LESS FEAR Podcast (@alittlelessfearpodcast) • Instagram photos and videosLino Marinez (@alittlelessfear) TikTok | Watch Lino Marinez's Newest TikTok Videos

Cindy Muchnick, MA, is a graduate of Stanford University and has been working in education for the past 25+ years as a former Assistant Director of College Admission, high school teacher, educational consultant, and author of five other education-related books. Her essays have appeared in Zibby Magazine, Your Teen Magazine, College Confidential, Raising Teens Today, The Los Angeles Times, and The Mom Experience, among others. She is also an experienced and always-learning mother of three sons and a daughter, ages 25 (a teacher/graduate student), 21 (college), 18 (college) and 16 (high school junior). Cindy speaks professionally to parents, students, teachers, and business groups on topics such as study skills, the adolescent journey, college admission, and now the parent compass movement. Listen in to hear Cindy share: Why she decided to write a book about college and college admissions in the wake of the college admissions scandal of 2019 What a parent compass is and how to find & follow your true north as a parent The significance of truly seeing the child you have, not the child you want to inauthentically create When and how to help your kids be a self-advocate at school How to be open to all the options your kid might have after high school (4-year degree, gap year, pursuing a fine art or trade and community college, etc) Links mentioned: Buy Cindy's Book: The Parent Compass: Navigating Your Teen's Wellness and Academic Journey in Today's Competitive World Connect with Cindy: cynthiamuchnick.com Facebook Instagram Twitter LinkedIn We love the sponsors that make this show possible! You can always find all the special deals and codes for all our current sponsors on our website: https://shamelessmom.com/sponsor Interested in becoming a sponsor of the Shameless Mom Academy? Email our sales team at sales@adalystmedia.com  Learn more about your ad choices. Visit megaphone.fm/adchoices

The majority of online business owners spend a lot of money on content creation and advertisements. While these are practical ways to reach their audience, they may not be an effective solution to connecting with them. But what if there's a way to better understand consumer behavior and then create a copy that subconsciously drives them to take action? It sounds intriguing, right? To deep dive into the Neuromarketing subject, I have Roger Dooley joining me today on the podcast. He is a well-known author and international keynote speaker. He wrote the books Friction: The Untapped Force That Can Be Your Most Powerful Advantage and Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing. He writes the popular blog Neuromarketing as well as a column at Forbes.com. He is the founder of Dooley Direct, a consultancy, and co-founded College Confidential, the leading college-bound website.  Roger and I had conversations about behavioral marketing and consumer neuroscience. How can we tap into the data of consumer neuroscience? And how do different forms of data, imagery, and senses make us feel along our buying journey? Roger also shared multiple strategies for marketing our businesses better. What are cognitive biases, and why should we know and understand them as business owners, but also for our own personal lives? Making logical decisions vs. emotional decisions - which is more prominent? (Roger shares a parable.) Lastly, we talked about the link between emotional intelligence and marketing. We've also recommended a few incredible books that you should read. Do you want to understand consumer behavior more and align your content so that you can maximize your business? Tune in to this episode now and discover how Neuromarketing works!   Episode Highlights 02:27 Thinking of selling your business? - Reach out to us! 02:58 What is Neuromarketing and why should business owners know this? 11:56 What are Cognitive Biases & why you need to know them? 18:51 Incorporating behavioral marketing to your website and ad copy 27:56 Why do people buy based on emotions?  39:03 Where can you find Roger?   Key Takeaways ➥ The definition of Neuromarketing is any use of our understanding of how our brains work to make marketing better. ➥ An example of a cognitive bias is “People hate feeling a sense of loss.” They hate losing something, and that often outweighs the gain.  ➥ Social proof is also an example of a cognitive bias which can be incorporated to your website and Ads copy. Some people call it the bandwagon effect when you see other people doing something, you're more likely to do that thing yourself.   About The Guest Roger Dooley is an author and international keynote speaker. His books include Friction: The Untapped Force That Can Be Your Most Powerful Advantage (McGraw Hill; named one of the Best Business Books of 2019 by strategy+business) and Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing. He writes the popular blog Neuromarketing as well as a column at Forbes.com. He is the founder of Dooley Direct, a consultancy, and co-founded College Confidential, the leading college-bound website. He's been a serial entrepreneur since he left a senior strategy position at a Fortune 1000 company to enter the then-nascent home computer market.   Resource Links ➥ Buying Online Businesses Website (https://buyingonlinebusinesses.com)  ➥ Download the Due Diligence Framework  (https://buyingonlinebusinesses.com/freeresources/) ➥ Sell your business to us here (https://www.buyingonlinebusinesses.co/sellyourbusiness) ➥ Get 1-1 voice note coaching with Jaryd (https://app.coachvox.com/profile/jaryd-krause) ➥ Content Ellect (Content Agency) - https://bit.ly/3HTthbI ➥ Surfer SEO (SEO tool for content writing) - https://bit.ly/3X0jZiD   Connect with Roger Dooley: ➥ Roger Dooley - https://www.rogerdooley.com ➥ Neuromarketing - https://www.neurosciencemarketing.com/blog/ ➥Roger Dooley Keynotes & Workshops - https://www.rogerdooley.com/speaking/  See omnystudio.com/listener for privacy information.

Have you ever stopped to question the version of success that you may be pushing your kid to achieve? Do you wonder if you're over-involved in your tween or teen's life, or not enough? Do you want your kids to get straight As and secretly get a thrill if they say “I think I want to go Stanford or Harvard or Yale”? And then you kind of feel anxious about the pressure and what that means for them?As parents, we all have an internal compass that guides us as we raise our kids. And it today's competitive world, it's more important than ever for parents to raise their kids with intentionality and grace.Today's guest, Cindy Muchnick, co-wrote the book, The Parent Compass: Navigating Your Teen's Wellness and Academic Journey in Today's Competitive World to help us navigate questions like this, and help us calibrate our parent compasses towards our kids' wellbeing.Listen to hear:The downsides of over-involved parentingWhen and how to nurture self-advocacy in your tweens and teensA tip for teen self-advocacy that Cindy's never shared before!The ask that can forge new connections with your tween and teensWhat parents need to do before looking at how they're raising their kidsAnd more nuggets of wisdom!About Our Guest, Cynthia MuchnickCindy, a graduate of Stanford University, is an expert in the college admission process: she got her start in admission offices before opening a private study skills and college counseling business in Southern California, which she ran for over fifteen years. As an Assistant Director of Admission for the Illinois Institute of Technology and the University of Chicago, she screened and reviewed over three thousand applications, interviewed prospective students, and served on the admission committee to evaluate borderline applicants and appeals cases. Then, as a private counselor, she helped hundreds of high school students navigate their academic journeys, including course selection, study skills, time management, and college applications. Since closing her private educational practice in 2011, Cindy has focused on public speaking to student, parent, school and business groups on a variety of education-related topics.Over the course of her career, Cindy has written numerous books; The Parent Compass: Navigating Your Teen's Wellness and Academic Journey in Today's Competitive World (Familius/Workman/Hachette, 2020) is her tenth. Her other titles include The Best College Admission Essays (co-author, ARCO/Peterson's, 1997), The Everything Guide to Study Skills: Strategies, Tips, and Tools You Need to Succeed in School (Simon& Schuster, 2011), Straight-A Study Skills (co-author, Simon& Schuster, 2012), The Everything College Checklist Book (Simon& Schuster, 2013), Writing Successful College Applications: It's More than Just the Essay (Peterson's Publishing, 2014), and four other books (Simon & Schuster and Penguin Random House). Her essays have appeared on Zibby Owens' Moms Don't Have Time To Write Medium platform, Your Teen Magazine, College Confidential, Raising Teens Today, The Los Angeles Times, and The Mom Experience, among others. Cindy holds a bachelor's degree in Political Science and Art History from Stanford University and a master's degree in Liberal Studies from Nova Southeastern University. Some of the other twists and turns in her multifaceted career include her stints as a campus tour guide and volunteer student coordinator for Stanford's Office of Undergraduate Admission and a tenth-grade history teacher at The University School, in Ft. Lauderdale, FL. She is a professional speaker and panelist on the subjects of education, study skills, parenting, and mental...

The college search should ideally reflect a student's distinct preferences for learning and living environments, which can be particularly important for teens on the autism spectrum. Amy and Mike invited educational consultant Eric Endlich to detail college admissions considerations for autistic students. What are five things you will learn in this episode? What specific aspects of autism might impact a traditional college experience? What accommodations might autistic students expect in college? Why are campus visits so important for autistic students? Are certain colleges better for students on the autism spectrum? What should autistic students work on in advance to facilitate a successful college transition? MEET OUR GUEST Eric Endlich, Ph.D., clinical psychologist and founder of Top College Consultants®, specializes in college admission for students on the autism spectrum. Dr. Endlich is on the Learning Differences/Neurodiversity and Diversity/Equity/Inclusion Committees of the Independent Educational Consultants Association (IECA), and received a “Making a Difference” award from IECA for his list of autism-friendly colleges and other contributions to the field. Dr. Endlich writes and presents on college admissions frequently, and has been interviewed by various media including Forbes, Money magazine, College Confidential and U.S. News & World Report.  Find Eric at eric@topcollegeconsultants.com.  LINKS College Autism Network College programs for autism, ADHD, dyslexia, LD, ASD, neurodiversity, disabilities College Readiness and Transition for Students on the Autism Spectrum Autism and the Transition to College What Questions Should I Ask the Student Disabilities Office? Should You Disclose a Disability When Applying to College? RELATED EPISODES COLLEGE ADMISSIONS FOR TWICE-EXCEPTIONAL STUDENTS MAKING THE MOST OF COLLEGE SUPPORT SYSTEMS TRANSITIONING YOUR IEP OR 504 PLAN TO COLLEGE ABOUT THIS PODCAST Tests and the Rest is THE college admissions industry podcast. Explore all of our episodes on the show page. ABOUT YOUR HOSTS Mike Bergin is the president of Chariot Learning and founder of TestBright. Amy Seeley is the president of Seeley Test Pros. If you're interested in working with Mike and/or Amy for test preparation, training, or consulting, feel free to get in touch through our contact page.

Reported by ABC News, college discussion forums, including College Confidential and Reddit contain large volumes of discussions suggesting the Roe v. Wade decision may have an impact on a student's college decision.

In this informative episode, we take a look at college for students with disabilities. Oftentimes, we focus our energy on children with learning differences when they are young, but what happens when students reach young adulthood and express a desire to attend college? Are they ready? What does ready mean?  Dr. Eric Endlich is today's guest and he offers key strategies and mindsets that can help set students up for success. He has said that students with disabilities may have tremendous potential as well as exceptional needs but to fulfill that potential in college, they need to be sufficiently prepared. Dr. Endlich also shares that it is never too early and it is never too late to start working on skills that prepare students for higher education.   Show Notes: [2:42] - We spend a lot of time ensuring that students get the support they need when they are young, but there comes a time when students may want to go to college and lack preparation. [4:01] - Dr. Endlich helps students find colleges that meet their needs and also helps college-bound students complete the application process. [5:35] - There are a lot of things that Dr. Endlich looks at regarding skills that ensure independence. [6:56] - Individuals with the same diagnosis have different needs and the college selection process is very important. [8:14] - Graduation rates are lower for students with learning differences. [9:16] - It is important to not only consider the colleges that students can get into, but also colleges where students can be successful and finish their program. [10:02] - Parents and students should not wait until senior year in high school to ask questions and should consider what things their child can do independently. [12:25] - Academic coaching is available at some colleges. [13:34] - When should you begin working on skills needed for independence? Dr. Endlich says it is never too early and never too late. [15:04] - Executive functioning and adaptive living skills are things that can be asked about. There may be support available. [16:30] - Community colleges are excellent at providing study and financial skills courses and many school districts offer dual enrollment with community colleges. [18:32] - Self-awareness comes first. Students need to know what they are good at and what their deficits are. [20:21] - If they have self-awareness and can then self-advocate, students are on their way to success. [21:48] - In most colleges, it is up to the student to approach the professors with their list of accommodations. [23:21] - In many cases, students have not yet had to solve their own problems. [25:44] - Dr. Endlich was involved with a film called Autism Goes to College and describes some of his students on the panel. [27:55] - Obsessions or special interests seen in autism may lead to a career. [29:27] - It is so important for students to find their community. If they get into a college and are unable to make friends there, they will often want to leave.   About Our Guest: Eric Endlich, Ph.D., clinical psychologist and founder of Top College Consultants®, helps neurodivergent students transition to college. Dr. Endlich is on the Learning Differences/Neurodiversity Committee and Diversity/Equity/Inclusion Committee of the Independent Educational Consultants Association, and has been awarded the "Making a Difference" award by the IECA. He co-manages a 2,400-member Facebook group, Parents of College Bound Students with Learning Disabilities, ADHD and ASD. A professional writer and national presenter, he has been interviewed by Forbes, Business Insider, CollegeXpress, College Confidential and U.S. News & World Report.     Connect with Eric Endlich, Ph.D.: Top College Consultants Website (617) 515-3568 Parents of College Bound Students with Learning Disabilities, ADHD, and ASD Facebook Group   Links and Related Resources: Episode 15: From High School to College: Steps to Success for Students with Disabilities with Elizabeth C. Hamblet Episode 47: Helping Students Transition to Adulthood with Dr. Gwennyth Palafox Join our email list so that you can receive information about upcoming webinars - ChildNEXUS.com The Diverse Thinking Different Learning podcast is intended for informational purposes only and is not a substitute for medical or legal advice, diagnosis, or treatment. Additionally, the views and opinions expressed by the host and guests are not considered treatment and do not necessarily reflect those of ChildNEXUS, Inc or the host, Dr. Karen Wilson.

Roger Dooley is an author and international keynote speaker. His books include “Friction”, named one of the Top 3 Management Books of the Year by strategy+business) and the bestselling “Brainfluence”, now in 11 languages. He has delivered speeches around the world, most recently as the opening keynote for Slovakia's biggest marketing conference. He writes the popular blog Neuromarketing as well as a column at Forbes.com. He co-founded College Confidential, the leading college-bound website which was acquired by the Daily Mail Group. He's been a serial entrepreneur since he left a senior strategy position at a Fortune 1000 company to enter the then-nascent home computer market. To learn more about Roger, check out the following links: Roger's Website: https://www.rogerdooley.com Facebook: https://www.facebook.com/roger.dooley Instagram: https://www.instagram.com/rogerdooley/ LinkedIn: https://www.linkedin.com/in/dooley/ Twitter: https://twitter.com/rogerdooley

Welcome back to another episode with Roger Dooley. In the first episode we discussed Roger's career and how he monetized his business College Confidential. In today's episode, we're going to discuss why we need to reduce friction for our customers and employees, and strategies to do that.  Read more at: https://monetizationnation.com/blog/how-to-reduce-customer-and-employee-friction-in-our-businesses/

"College Confidential" (1960) Soundtrack College Confidential is a 1960 American B-movie drama directed by Albert Zugsmith and starring Steve Allen, Jayne Meadows and Mamie Van Doren. Sociology professor Steve McInter conducts a survey at Collins College about the lifestyles and sexual urges of the younger generation. One of his students, Sally Blake, excels with the survey and may be having an affair with the professor. Reporter Betty Ducayne receives an anonymous tip that Steve is corrupting the youth and she discovers the dark past which he had fled. Tracklist: 1. Main Title 2. Faux Pas 3. Make The Scene 4. Breakup 5. Blues Train 6. Mad Dad 7. Lazy Lady 8. So Be It (Blues) 9. Wild Ride 10. Gotta Be Hot Or Cold 11. Decision 12. Prelude & Lover's Quarrel 13. Let's Go 14. Raid 15. So Be It (Jazz) 16. End Title --- Send in a voice message: https://anchor.fm/waldina/message

If you've ever felt the pressure to buy something because the website said there were just two left at that price or that the sale was ending soon, you've experienced just two of the many techniques using neuroscience to advertise online.  Today's guest is Roger Dooley. Roger is an author and international speaker. His books include Friction, one of the Best Business Books of 2019, and Brainfluence now in 11 languages. He writes the popular Neuromarketing Blog and Brainy Marketing at Forbes.com. He co-founded College Confidential, the leading college-bound website. Show Notes: [1:02] - Roger's background began in engineering but he found his way into marketing. [2:32] - Neuromarketing is using the understanding of how our brains work to market better. Roger describes it in more detail as well. [3:47] - One of the major techniques using psychology in marketing is scarcity. [5:27] - Another technique is to use social proof. Roger uses travel sites as an example. [6:16] - Many large companies, specifically travel sites and hotels, hire psychologists for the purpose of marketing. [7:50] - There's nothing wrong with using scarcity in marketing, but Roger and Chris discuss those who do not use this technique ethically. [10:03] - Chris shares a personal story of a sales job where his ethical selling and integrity created return customers. [14:04] - The first step in recognizing the legitimacy of scarcity techniques is to be aware that they exist.  [14:27] - Roger discusses another technique called reciprocity. [15:47] - Always evaluate the legitimacy of product reviews. [16:33] - Authority is another technique used. Roger explains how the psychology behind this works. [17:50] - Through Covid, the authority technique was seen often. [19:30] - One area that Roger has been recently focused on is the area of friction. How does this work in the sales field? Amazon has been using it for a long time. [21:33] - Roger shares a story about how LinkedIn used the friction technique. [23:40] - Even news sites use the startup friction technique to gather subscribers. [25:18] - How do vendors use more friction to retain subscribers or customers? [28:10] - The return process can also be sketchy, but in the case of Amazon, making this process easy has created reciprocal trust. [33:07] - There are many rebate offers that can be abused that were very popularly used in the past. Roger explains how that worked and that it isn't used as often anymore. [36:20] - When you express the same deal to someone as a loss or a gain, the loss looms bigger than the gain. Deals like this prey on loss aversion. [37:54] - There was some research done about random higher prices put onto specific items. [39:14] - Decoy marketing is very popular recently because of the surge in subscription services. [42:03] - Another form of decoy marketing is when there's a better product offered at the same price of the lesser product. [42:52] - Always look for things that might be manipulative. [44:02] - Everyone is impacted by these techniques differently. Price sensitivity, urgency, and fear of missing out are traits that are affected differently. [45:12] - AI is used to better control personalized/customized offers. Roger explains the pros and cons. [47:28] - Generally speaking, engagement on video content is great. When AI suggested videos are accurate, things are great, but engagement can actually be weaponized. [49:18] - What happens when there's too much engagement? [51:51] - Adding friction in the right places can be a good thing for businesses. Thanks for joining us on Easy Prey. Be sure to subscribe to our podcast on iTunes and leave a nice review.  Links and Resources: Podcast Web Page Facebook Page whatismyipaddress.com Easy Prey on Instagram Easy Prey on Twitter Easy Prey on LinkedIn Easy Prey on YouTube Easy Prey on Pinterest Roger Dooley Web Page Roger Dooley on Twitter Roger Dooley on LinkedIn Roger Dooley on Facebook Roger Dooley on Instagram Friction by Roger Dooley Brainfluence by Roger Dooley The Persuasion Slide by Roger Dooley

Author and international keynote speaker, Roger is a recognized expert in the use of brain and behavior research to improve marketing, sales, customer experience and corporate culture. He has worked with companies ranging from Fortune 500 firms to entrepreneurial startups to enhance their digital and conventional marketing.   As well as authoring Friction: The Untapped Force that Can Be Your Most Powerful Advantage, Roger has also written the best-selling Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing which has been translated into nine languages. In addition, Roger writes the popular blog Neuromarketing and a column at Forbes.com. He founded Dooley Direct, a consultancy, and co-founded College Confidential, the leading college-bound website, which was acquired by Hobsons, a unit of UK-based DMGT, where Roger served as Vice President of Digital Marketing after the acquisition.   Roger's new book takes you step-by-step through the process of: Empowering frank conversations Guiding individual and team behaviors Getting ahead of friction Optimizing the customer experience Building a frictionless corporate culture Combining scientific research with real-life examples of leaders who have conquered business friction, Roger shares with us his thoughts on how to identify roadblocks, alter them for the benefit of both business and customer, and create positive, lasting change. Sponsor/Partnership: Blooom – Your 401k could earn more. Take a minute to link up your 401k to and maximize your investments. For $10/ month, we manage your nest egg so you can enjoy life.

Roger Dooley is an author and international keynote speaker. His books include Friction: The Untapped Force That Can Be Your Most Powerful Advantage (McGraw Hill; named one of the Best Business Books of 2019 by strategy+business) and Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing. He writes the popular blog Neuromarketing as well as a column at Forbes.com. He is the founder of Dooley Direct, a consultancy, and co-founded College Confidential, the leading college-bound website. He’s been a serial entrepreneur since he left a senior strategy position at a Fortune 1000 company to enter the then-nascent home computer market. Websites and Handles:https://www.neurosciencemarketing.com/blog/about-us/roger-dooley-bio    

Roger Dooley is an author and international keynote speaker. His books include Friction: The Untapped Force That Can Be Your Most Powerful Advantage (McGraw Hill; named one of the Best Business Books of 2019 by strategy+business) and Brainfluence: 100 Ways Persuade and Convince Consumers with Neuromarketing. He writes the popular blog Neuromarketing as well as a column at Forbes.com. He is founder of Dooley Direct, a consultancy, and co-founded College Confidential, the leading college-bound website. He's been a serial entrepreneur since he left a senior strategy position at a Fortune 1000 company to enter the then-nascent home computer market. Endorsed by Robert Cialdini on your work in this area Roger Dooley – https://www.rogerdooley.com/Neuromarketing – https://www.neurosciencemarketing.com/blog/Customer Experience Keynotes – https://www.neurosciencemarketing.com/blog/customer-experience-keynote-speakersBrainfluence Podcast – https://www.rogerdooley.com/podcastRoger Dooley at Forbes – https://www.forbes.com/sites/rogerdooley/Books Friction (McGraw Hill) – https://www.rogerdooley.com/books/friction/Brainfluence (Wiley) – https://www.rogerdooley.com/books/brainfluence/The Persuasion Slide – https://www.rogerdooley.com/books/the-persuasion-slide/Social Twitter: @rogerdooley – https://twitter.com/rogerdooleyLinkedIn: Roger Dooley – https://www.linkedin.com/in/dooleyFacebook: Roger Dooley – https://www.facebook.com/roger.dooleyInstagram: Roger Dooley – https://www.instagram.com/rogerdooley/

The Untapped Force That Can Be Your Most Powerful Advantage today on Power Lunch Live. My guest Roger Dooley is a speaker and author of Friction and Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing, the popular blog Neuromarketing, and Brainy Marketing at Forbes. He is the founder of Dooley Direct, a marketing consultancy, and co-founded College Confidential, the leading college-bound website.

Friction is a multi-trillion dollar problem. It frustrates customers, costing you sales, reducing loyalty, and creating negative word of mouth. Inside your organization, it destroys productivity, reduces employee engagement, and increases turnover. In Friction, you'll learn how to spot it, how to eliminate it, and occasionally even use it to your advantage. Roger Dooley is an international keynote speaker and the creator of Neuromarketing, the go-to blog of marketing professionals the world over. He co-founded College Confidential, a web-based business that serves millions of college-bound students and parents every month.

Great new episode with Roger Dooley! Roger Dooley is an author and international keynote speaker. His books include Friction: The Untapped Force That Can Be Your Most Powerful Advantage (McGraw Hill; named one of the Best Business Books of 2019 by strategy+business) and Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing. He writes the popular blog Neuromarketing as well as a column at Forbes.com. He is the founder of Dooley Direct, a consultancy, and co-founded College Confidential, the leading college-bound website. He’s been a serial entrepreneur since he left a senior strategy position at a Fortune 1000 company to enter the then-nascent home computer market. Enjoy! How To Start a Podcast The Easy Way (Course): https://bit.ly/2BALE6a MSM Podcast Equipment Recommendations: https://amzn.to/3efWNrh More tools at: https://www.marketstreet.media/tools This podcast is part of the Market Street Media Podcast Network. Market Street Media is Podcast Studio and Media Coaching/Consulting firm in Johnson City, TN. Learn more at http://www.marketstreet.media Email us at: marketstreemediahq@gmail.com Follow Market Street Media on Social Media and Streaming Channels Facebook - http://bit.ly/MSMJCFacebook Instagram - http://bit.ly/MSMInstagram YouTube - http://bit.ly/MSMJCYouTube Twitch - http://bit.ly/MSMJCTwitch Twitter - http://bit.ly/MSMJCTwitter Get a Free Book: Get the Traffic Secrets Book from Russell Brunson for Free - https://bit.ly/MSMFreeTrafficSecretsBook2 Email Marketing: GetResponse - Click Here to Get A Free 90 Day Course - http://bit.ly/GetResponseDealMSM SEM/SEO SEMRush - Great Offers - http://bit.ly/MSMSEMRushOffer --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app --- Send in a voice message: https://anchor.fm/drew-bedard/message Support this podcast: https://anchor.fm/drew-bedard/support

In this episode, Eric discusses college readiness for those on the autism spectrum and what some options could be for students looking to go to school post high school. Eric Endlich, Ph.D., clinical psychologist and educational consultant, founded Top College Consultants® to improve access to higher education for students with learning differences and other challenges. A special needs parent himself, Dr. Endlich is on the Learning Differences/Neurodiversity Committee of the Independent Educational Consultants Association and the Clinical Advisory Board of the Asperger/Autism Network. He has taught psychology at Boston College, Tufts University, Suffolk University and UMass/Boston. Dr. Endlich presents nationally on learning differences and college admissions, and has been interviewed by media including WGBH Radio, Forbes, Business Insider, CollegeXpress, College Confidential and U.S. News & World Report.

Admissions essays, more than any other piece of the college application process, allow applicants to communicate distinctive and personal aspects of their lives. But can essays be too personal? Absolutely! Amy and Mike invited college admissions expert Sally Rubenstone to share both warnings and guidance about taboo essay topics.  What are five things you will learn in this episode? Are there REALLY essay topics that are “taboo”? What does the “Jerry Springerization” of college essays refer to? What do admissions personnel look for when they review an applicant’s essay? Is writing about a medical or mental health disorder in a college essay ever appropriate? What are the right--and wrong--ways to package essays about very personal topics? MEET OUR GUEST Sally Rubenstone knows the competitive and often convoluted college admission process inside out: from the first time the "C" word comes up at the dinner table until the last duffel bag is unloaded on a dorm-room floor. She is the co-author of Panicked Parents' Guide to College Admissions; The Transfer Student's Guide to Changing Colleges; and The International Student's Guide to Going to College in America and the author of eBook, 25 Tips from the Dean. Sally has appeared on NBC's Today program and has been quoted in countless publications, including The New York Times, The Washington Post, USA Today, U.S. News & World Report, Newsweek, People, and Seventeen. Sally has viewed the admissions world from many angles: as a Smith College admission counselor for 15 years, an independent college counselor serving students from a wide range of backgrounds, and the author of College Confidential's "Ask the Dean" column. She also taught language arts, social studies, study skills, and test preparation in 10 schools, including American international schools in London, Paris, Geneva, Athens, and Tel Aviv. As senior counselor and contributing writer for College Confidential since 2002, Sally has helped hundreds of students and parents through the college admissions quagmire. In 2008 she co-founded College Karma, an independent college consulting firm, with her CC colleague Dave Berry. Although Sally has been dispensing advice to anxious families for more than three decades, she only became a mom herself in 1997, at the ripe old age of 45. Now she is the senior-citizen mother of a recent college graduate, delighted that she won't have to navigate the admissions maze as a parent ever again! Find Sally at Ask the Dean at College Confidential and add Tests and the Rest in your message. LINKS Which College Essay Topics Are Taboo? Should I Mention Depression on My College Application? Sally’s catalog of books ABOUT THIS PODCAST Tests and the Rest is THE college admissions industry podcast. Explore all of our episodes on the show page.

While qualifying for admission to a competitive college or university requires endless hours of study and commitment, applying to such a school should not. Is the application process as difficult as it used to be, and can it be further improved?  Amy and Mike invited author and consultant Roger Dooley to explain the importance of reducing friction in the college admissions process.  What are five things you will learn in this episode? How does the Fogg Behavior Model illuminate problems in the college admissions process? What changes to the application process reduce friction? How does a focus on user experience improve the process? Is a certain level of friction desirable in the admissions process?  What areas of the college application process can still be improved? MEET OUR GUEST Roger Dooley is an author and international keynote speaker. His books include Friction: The Untapped Force That Can Be Your Most Powerful Advantage and Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing. He writes the popular blog Neuromarketing and is a columnist at Forbes.com. He is the founder of Dooley Direct, a consultancy, and co-founded College Confidential, the leading college-bound information forum online.  Roger has an engineering degree from Carnegie Mellon University and an MBA from the University of Tennessee.  Find Roger at rogerdooley.com.  LINKS Maximizing College Admissions Yield by Reducing Friction College Confidential Neuromarketing Fogg Behavior Model Twitter: @rogerdooley – https://twitter.com/rogerdooley Roger Dooley at Forbes – https://www.forbes.com/sites/rogerdooley/ ABOUT THIS PODCAST Tests and the Rest is THE college admissions industry podcast. Explore all of our episodes on the show page.

Roger Dooley talks about how eliminating friction at work can lead to better productivity.— YOU'LL LEARN — 1) The cardinal rule of friction. 2) How to reduce the friction of meetings. 3) How mistrust creates friction. Subscribe or visit AwesomeAtYourJob.com/ep533 for clickable versions of the links below. — ABOUT ROGER — Roger Dooley is an author and international keynote speaker. His books include Friction: The Untapped Force That Can Be Your Most Powerful Advantage and Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing. He is behind the popular blog, Neuromarketing, as well as a column at Forbes.com. He is the founder of Dooley Direct, a consultancy, and co-founded College Confidential, the leading college-bound website. He has an engineering degree from Carnegie Mellon University and an MBA from the University of Tennessee. • Book: "FRICTION―The Untapped Force That Can Be Your Most Powerful Advantage"• Book: "Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing"• Blog: Neuromarketing• Podcast: Brainfluence• Website: RogerDooley.com— RESOURCES MENTIONED IN THE SHOW — • App: Pocket• Book: “Influence: The Psychology of Persuasion” by Robert Cialdini• Book: “Trust Factor: The Science of Creating High-Performance Companies” by Paul Zak• Company: Gallup• Personality: Cal Newport• Personality: Jack Welch• Personality: Richard Thaler• Personality: Werner Heisenberg• Previous episode: 124: The Science Behind Trust and High-Performance with Paul Zak• Software: Google Tag Manager• Survey: Customer Effort Score• Survey: Net Promoter Score— THANK YOU SPONSORS! —• Freshbooks Cloud Accounting Software gets you paid twice as fast. Free trial (no credit card required) at freshbooks.com/awesome.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Author and international keynote speaker, Roger is a recognized expert in the use of brain and behavior research to improve marketing, sales, customer experience and corporate culture. He has worked with companies ranging from Fortune 500 firms to entrepreneurial startups to enhance their digital and conventional marketing.   As well as authoring Friction: The Untapped Force that Can Be Your Most Powerful Advantage, Roger has also written the best-selling Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing which has been translated into nine languages. In addition, Roger writes the popular blog Neuromarketing and a column at Forbes.com. He founded Dooley Direct, a consultancy, and co-founded College Confidential, the leading college-bound website, which was acquired by Hobsons, a unit of UK-based DMGT, where Roger served as Vice President of Digital Marketing after the acquisition.   Roger's new book takes you step-by-step through the process of: Empowering frank conversations Guiding individual and team behaviors Getting ahead of friction Optimizing the customer experience Building a frictionless corporate culture Combining scientific research with real-life examples of leaders who have conquered business friction, Roger shares with us his thoughts on how to identify roadblocks, alter them for the benefit of both business and customer, and create positive, lasting change. Sponsor/Partnership: Blooom – Your 401k could earn more. Take a minute to link up your 401k to and maximize your investments. For $10/ month, we manage your nest egg so you can enjoy life.

Roger Dooley talks about how eliminating friction at work can lead to better productivity.   You'll Learn: 1) The cardinal rule of friction 2) How to reduce the friction of meetings 3) How mistrust creates friction   About Roger: Roger Dooley is an author and international keynote speaker. His books include Friction: The Untapped Force That Can Be Your Most Powerful Advantage and Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing. He is behind the popular blog, Neuromarketing, as well as a column at Forbes.com.  He is the founder of Dooley Direct, a consultancy, and co-founded College Confidential, the leading college-bound website. He has an engineering degree from Carnegie Mellon University and an MBA from the University of Tennessee.  Book: "FRICTION―The Untapped Force That Can Be Your Most Powerful Advantage" Book: "Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing" Blog: Neuromarketing Podcast: Brainfluence Website: RogerDooley.com   Resources mentioned in the show: App: Pocket Book: “Influence: The Psychology of Persuasion” by Robert Cialdini Book: “Trust Factor: The Science of Creating High-Performance Companies” by Paul Zak Company: Gallup Personality: Cal Newport Personality: Jack Welch Personality: Richard Thaler Personality: Werner Heisenberg Previous episode: 124: The Science Behind Trust and High-Performance with Paul Zak Software: Google Tag Manager Survey: Customer Effort Score Survey: Net Promoter Score   Thank you Freshbooks! Freshbooks Cloud Accounting Software gets you paid twice as fast. Free trial (no credit card required) at freshbooks.com/awesome.   View transcript, show notes, and links at http://AwesomeAtYourJob.com/ep533

Roger Dooley is an author and international keynote speaker. His books include FRICTION – The Untapped Force That Can Be Your Most Powerful Advantage and Brainfluence: 100 Ways To Persuade and Convince Consumers with Neuromarketing. He writes the popular blog Neuromarketing as well as a columnist at Forbes. He is the founder of Dooley Direct, a marketing consultancy, and co-founded College Confidential, the leading college-bound website. He's been a serial entrepreneur since he left a senior strategy position at a Fortune 1000 company to enter the then-nascent home computer market. Also, you can check his podcast entitled The Brainfluence Podcast.   “We all have a tendency that if we're in a situation that is somewhat comfortable, we keep investing our time in that when we really shouldn't. We should say, ‘Okay, a year from now, this is not going to be any better; it is time to pull the plug and do something else.’” Roger Dooley   Worst investment ever Investing in a company that does not want to be obsolete Way back in the early days of home computers, Roger co-founded a business that focused on getting software, accessories and other products to the early owners of home computers. For years, Roger grew the business to a quite substantial size. But for the last five years, they began to level out and saw that the market was changing which made some of their original product areas defunct. Instead of looking for an exit before becoming obsolete, Roger stayed with the business and managed to run it for a couple more years. And in those years, the business never grew nor had experienced big financial losses. It just existed in the market in comfortable inertia. Money can be recovered but time can’t After 13 years, Roger realized that it was time to exit. Although he had no substantial losses from that investment, he felt like he was trapped for years in a situation that never paid off long term. This was for him his worst investment as it took so much of his time, which he can never get back. Yes, he invested money in that business, but for him, money lost can always be recovered. Lessons learned Treat time as money The same attitude you put in investing your money applies to time. If you are putting so much time and money into a business to keep it going and you realized at some point that it is not working, do not be afraid to pull the plug and exit. Find a way to exit it and keep yourself whole Ask yourself what to do to change the trajectory of the situation you are currently on. Even if it’s risky, maybe breaking it is better than just limping along for another few years. Andrew’s takeaways A strong company can die slowly Always be careful because you may be going down a slope and not even noticing it. Time lost can never be retrieved Time may be more precious than money because one can always recover from a financial loss but one cannot retrieve the time lost. Actionable advice Evaluate where you are periodically and take stock of where you are investing your time now. No. 1 goal for the next 12 months Roger will continue to keep promoting the ideas in his book FRICTION. He’s already booked for speeches around the world and workshops focused on the idea of how you can improve customer experience and employee experience by focusing on friction and making things easier. Parting words   “Just keep evaluating where you are and try and be as dispassionate as possible. You can never eliminate all your biases, but do your best.” Roger Dooley   Andrew’s books How to Start Building Your Wealth Investing in the Stock Market My Worst Investment Ever 9 Valuation Mistakes and How to Avoid Them Transform Your Business with Dr. Deming’s 14 Points Andrew’s online programs Valuation Master Class Women Building Wealth The Build Your Wealth Membership Group Become a Great Presenter and Increase Your Influence Transform Your Business with Dr. Deming’s 14 Points Connect with Roger Dooley LinkedIn Twitter Facebook Instagram Podcast Website   Connect with Andrew Stotz astotz.com LinkedIn Facebook Instagram Twitter YouTube My Worst Investment Ever Podcast  

The website College Confidential is problematic if it's the main place you get your college search info. However, there are some ways it's useful, and Megan breaks down exactly how. Specifically, she shares: Two great things about the purpose College ... Read More » The post 279: College Confidential: The Good, the Bad, and How to Use It Effectively appeared first on The College Prep Podcast.

The website College Confidential is problematic if it's the main place you get your college search info. However, there are some ways it's useful, and Megan breaks down exactly how. Specifically, she shares: Two great things about the purpose College ... Read More » The post 279: College Confidential: The Good, the Bad, and How to Use It Effectively appeared first on The College Prep Podcast.

Welcome to episode #685 of Six Pixels of Separation. Here it is: Six Pixels of Separation - Episode #685 - Host: Mitch Joel. Simply put: Roger Dooley is a really nice human being. His latest book is Friction - The Untapped Force That Can Be Your Most Powerful Advantage. Prior to that he authored, Brainfluence - 100 Ways to Persuade and Convince Consumers with Neuromarketing  and The Persuasion Slide. He writes at Neuromarketing, and is columnist for Forbes. Roger is the founder of Dooley Direct and co-founded College Confidential, a leading college-bound website. That business was acquired by Hobsons, where he served as VP Digital Marketing after the acquisition. Roger also spent years in direct marketing as the co-founder of a successful catalog firm and also was director of corporate planning for a Fortune 1000 company. In this episode we break down the power of removing friction for business (and why it's so critical). Enjoy the conversation... Running time: 48:50. Hello from beautiful Montreal. Subscribe over at iTunes. Please visit and leave comments on the blog - Six Pixels of Separation. Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook. or you can connect on LinkedIn. ...or on Twitter. Here is my conversation with Roger Dooley. Friction - The Untapped Force That Can Be Your Most Powerful Advantage. Brainfluence - 100 Ways to Persuade and Convince Consumers with Neuromarketing. The Persuasion Slide. Neuromarketing. Follow Roger on Twitter. This week's music: David Usher 'St. Lawrence River'.

In this episode we talk with Roger Dooley about his entrepreneurial journey & the writing of his books Friction & Brainfluence. Roger Dooley is an author and international keynote speaker. His books include Friction: The Untapped Force That Can Be Your Most Powerful Advantage (McGraw Hill, April 26, 2019) and Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing. He writes the popular blog Neuromarketing and a column at Forbes.com. He is the founder of Dooley Direct, a consultancy, and co-founded College Confidential, the leading college-bound website. That business was acquired by Hobsons, a unit of UK-based DMGT, where Dooley served as VP Digital Marketing after the acquisition.Dooley spent years in direct marketing as the co-founder of a successful catalog firm and also was director of corporate planning for a Fortune 1000 company. He has an engineering degree from Carnegie Mellon University and an MBA from the University of Tennessee.Roger chats with Adrian Brady-Cesana and the CXNation on the CXChronicles Podcast about the 4 CX Pillars and how to eliminate friction from your customer experience & customer journey. Support the show (https://cxchronicles.com/)

Shep Hyken interviews Roger Dooley. They discuss his new book, Friction: The Untapped Force That Can Be Your Most Powerful Advantage, and how it applies to the customer experience. The Interview with Roger Dooley:Friction is “any unnecessary expenditure of effort to accomplish a task.” This effort can include both time and money and affects both customers and employees. Not eliminating friction can cost you the loyalty of both your customers and your employees alike.Businesses need to develop a “friction-aware culture.” Once you’re aware, not only will you see friction everywhere, but you can start to fix it. A smoother CX results in happier customers, higher sales, and a more productive and engaged team.Trust and friction work in direct opposition to one another. Sometimes we will put up with extra friction to trust in security (i.e., a safety deposit box). But there is often a mismatch between trust and friction, such as complicated online security measures that only frustrate the customer. For your customers to trust you, you must demonstrate that you trust them.Sometimes adding friction can have beneficial results. For instance, moving a candy dish just a few feet further can help someone change their diet. Alternatively, adding a high-friction option results in consumers choosing the low-friction option.Friction and human behavior are linked. Changing friction (usually reducing it) allows you to steer human behavior. It is rare to see positive results from adding friction; if you do add friction, it can’t be too much or you will see adverse effects. There must be a balance.Opportunities can be greater for small businesses because they are less likely to have internal friction and can therefore be more creative.It is crucial for executives and organization leaders to observe their customers, rather than making disconnected assumptions about what’s working and what isn’t. Observation allows you to see where friction exists for your customers so that you can make changes where necessary.Quote: “Wasting your customers’ time and effort will cost you their loyalty.” - Roger Dooley About: Roger Dooley is an author and international keynote speaker. He founded Dooley Direct, a consultancy, and co-founded College Confidential, the leading college-bound website. Shep Hyken is a customer service and experience expert, New York Times bestselling author, award-winning keynote speaker, and your host of Amazing Business Radio. Learn more about your ad choices. Visit megaphone.fm/adchoices

 Roger Dooley explains how your business can run smoothly and more powerfully! I brought Roger Dooley back to our podcast because he is publishing his next book, Friction: The Untapped Force that Can Be Your Most Powerful Advantage, which might just be your next “must read." Think about it: In 2016, $4.6 trillion of merchandise was left in abandoned e-commerce shopping carts. Every year, the U.S. economy loses $3 trillion in productivity due to excess bureaucracy. Red tape and over-complicated licenses have enabled China’s GDP to exceed India’s by $82 trillion in just three decades. According to Roger, these statistics illustrate the real and growing threat of “friction,” which he defines as the unnecessary expenditure of time, effort or money in performing a task. There's so much we can learn from him...be sure to listen in! By understanding the impact "friction" can have, you can establish positive habits and eliminate negative ones. We actually were speaking with a client recently who is transforming his own multi-cultural company to reduce the “friction” that was absorbing time and undermining his effectiveness—exactly what Roger is talking about. This friction is all around us. The question that Roger and I discuss is how to "lubricate" its edges so business can run smoothly. In today's high-speed, customer-empowered world, the levels of swiftness and efficiency of business transactions will determine ultimate success or failure. In our conversation and in his groundbreaking new book, Roger helps you spot the inevitable points of friction in your organization, then provides the tools and insight you need to eliminate them and lead your company to industry dominance.  Roger's new book takes you step-by-step through the process of: Empowering frank conversations Guiding individual and team behaviors Getting ahead of friction Optimizing the customer experience Building a frictionless corporate culture Combining scientific research with real-life examples of leaders who have conquered business friction, Roger teaches us how to identify roadblocks, alter them for the benefit of both business and customer, and create positive, lasting change. As culture change experts, this is right in our wheelhouse. If you’re in a leadership position, now is the time to declare war on friction—before your competitors do. Stamp out ridiculous rules, pointless procedures and meaningless meetings. Instead, become a relentless advocate for the customer and for minimizing customer effort. Lubricate every point of friction and make your company run like a well-oiled machine. Background on Roger An author and international keynote speaker, Roger Dooley is a recognized expert in the use of brain and behavior research to improve marketing, sales, customer experience and corporate culture. He has worked with companies ranging from Fortune 500 firms to entrepreneurial startups to enhance their digital and conventional marketing. As well as authoring Friction: The Untapped Force that Can Be Your Most Powerful Advantage, Roger has also written the best-selling Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing which has been translated into nine languages. In addition, Roger writes the popular blog Neuromarketing and a column at Forbes.com. He founded Dooley Direct, a consultancy, and co-founded College Confidential, the leading college-bound website, which was acquired by Hobsons, a unit of UK-based DMGT, where Roger served as Vice President of Digital Marketing after the acquisition. 4 more podcasts on neuromarketing you might enjoy: Roger Dooley—Neuromarketing Made Easy Ask Andi series—Why Companies Have Got To Change Or They Will Not Thrive Holly Green—Tapping Into Your Brain to Build Better Relationships Alex Vorobieff—How To Replace Chaos With Clarity By Realigning Your Business Additional resources: Roger's books: Friction: The Untapped Force that Can Be Your Most Powerful Advantage and Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing Roger's blog and Forbes column My book: "On the Brink: A Fresh Lens to Take Your Business to New Heights" Our website: Simon Associates Management Consultants    Download the 1-page synopsis of my book, "On the Brink: A Fresh Lens to Take Your Business to New Heights" here

Roger Dooley is an author, international keynote speaker, founder of the consultancy Dooley Direct, and co-founder of College Confidential, the leading college-bound website. He writes the popular blog  Neuromarketing  as well as a column at  Forbes.com, and his books include Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing and his latest release, Friction: The Untapped Force That Can Be Your Most Powerful Advantage.  In this episode, Roger shares key concepts from his new book that everyone should know, including strategies for both large and small organizations to boost sales. Listen in to learn how friction affects everything from human behavior and work environments to buying decisions and individual habits. You can find show notes and more information by clicking here: https://bit.ly/2vPnf6p 

You wouldn’t purposely frustrate your top clients. Yet, many of us inadvertently do just that. Today Dr. Sabrina and Mike are talking to author, Roger Dooley. Roger’s new book, Friction, highlights aspects of our client experience many of us overlook. Roger was the VIP keynote speaker at last year’s Breakthroughs on the Bayou, where he presented on Friction. In today's episode, Dr. Sabrina and Mike talk with Roger about the powerful questions we as business owners, and our teams can be asking to uncover and remove friction in our business that could be leading to thousands of dollars in lost revenue, as well as contributing to employee disengagement. So listen in now, and let Roger open your eyes to some areas in your business that may need your attention.  Roger Dooley is an author and international keynote speaker. His books include Friction: The Untapped Force That Can Be Your Most Powerful Advantage, and Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing. He writes the popular blog Neuromarketing, as well as a column at Forbes.com. He is the founder of Dooley Direct, a consultancy, and co-founded College Confidential, the leading college-bound website. He has been a serial entrepreneur since he left a senior strategy position at a Fortune 1000 company to enter the then nascent computer market. Tune in today, to find out what Roger has to share about making things easier for your clients or customers. Show Highlights: Roger saw that eliminating friction was one of the easiest ways to change people's behavior. Roger discovered that friction really influenced every aspect of human behavior. And that people's performance in organizations was also driven by friction. Dr. Sabrina talks about a challenge that so many entrepreneurs tend to face. Roger explains about some of the hidden elements of friction in the online space. Companies are often oblivious to the horrible user experience that people have using their websites. Behavioral science has been a big thing in Silicon Valley for about ten years, so, there, they understand the impact of friction on the customer experience. It's not necessarily like that for the rest of the world, however. Roger talks about his concept of the tired brain. Google's credit card auto-fill function has really made things so much easier for people to purchase things. The amount of money that is wasted in abandoned in e-commerce sales carts. The way that human behavior has morphed and changed, due to technology. Learning to comply with customer preferences. Roger talks about the success that people have had with BJ Fogg's behavior model. Ways that you can use friction to change your behavior in a positive way. Ways that you, as entrepreneurs, can reduce friction with your team members and clients or customers. Being aware of where you might be creating friction and observing what customers have to do, to do business with you. Businesses need to anticipate the needs of their first-time users. Looking at what your team members and customers have to cope with. Making things easier and eliminating friction points. The value in making yourself vulnerable. The impact that removing friction has on loyalty. Roger talks about his podcast, The Brainfluence Podcast. Resources:   Profit by Design Facebook group www.howtohirethebest.com is Dr. Sabrina’s free masterclass    Would you like to join a community of entrepreneurs setting our businesses up to support our lives and not the other way around? Check our Breakthroughs on The Bayou 4 Week Vacation™ Legacy Retreat at www.4WeekVacation.com If you're interested in being a part of the retreat, all the information is available at  www.4weekvacation.com. Apply soon, as space is limited, and you may qualify for Super Early Bird Savings that is not listed on the website!   Get Dr. Sabrina's free 4 Week Vacation™ Jump Start Guide: www.4weekvacation.com    Book mentioned: Digital Minimalism by Cal Newport                            Books by Art Markman   Roger's website: www.rogerdooley.com  Roger on Twitter: @rogerdooley Roger's podcast, The Brainfluence Podcast, can be found at www.rogerdooley.com 

The gang goes undercover and back to college. There are tiaras, race cars, throwback jams and a new fan favorite named Reggie. Linda, Monse and Janine celebrate #WhiskeyWednesday with some tequila - you won’t want to miss it. Whiskey Cavalier is here, and so are we! Join us on this fun and espionage-tastic journey on ABC's newest spy show. On the WHISKEY CAVALIER AFTERBUZZ TV AFTER SHOW we'll be breaking down the episodes week after week bringing you captivating insight, plot breakdowns, and character discussions! Can they save the world? Let's talk about it! Subscribe and comment to stay up to date on all things Whiskey Cavalier! Follow us on http://www.Twitter.com/AfterBuzzTV"Like" Us on http://www.Facebook.com/AfterBuzzTVBuy Merch at http://shop.spreadshirt.com/AfterbuzzTV/ --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app

The gang goes undercover and back to college. There are tiaras, race cars, throwback jams and a new fan favorite named Reggie. Linda, Monse and Janine celebrate #WhiskeyWednesday with some tequila - you won’t want to miss it. Whiskey Cavalier is here, and so are we! Join us on this fun and espionage-tastic journey on ABC's newest spy show. On the WHISKEY CAVALIER AFTERBUZZ TV AFTER SHOW we'll be breaking down the episodes week after week bringing you captivating insight, plot breakdowns, and character discussions! Can they save the world? Let's talk about it! Subscribe and comment to stay up to date on all things Whiskey Cavalier! Follow us on http://www.Twitter.com/AfterBuzzTV "Like" Us on http://www.Facebook.com/AfterBuzzTV Buy Merch at http://shop.spreadshirt.com/AfterbuzzTV/ --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app

Neuromarketing is the application of neuroscience to marketing. In this episode of Marketing Live, neuromarketing expert Roger Dooley will explain how to apply neuroscience and behavior research to better market to consumers by understanding their decision patterns. Roger brings a unique perspective on higher education, having co-founded College Confidential. He will provide practical insights on the importance of appealing to the non-conscious mind and illustrate how enrollment marketers should do that in person, on the web, and in other media.

Neuromarketing is the application of neuroscience to marketing. In this episode of Marketing Live, neuromarketing expert Roger Dooley will explain how to apply neuroscience and behavior research to better market to consumers by understanding their decision patterns. Roger brings a unique perspective on higher education, having co-founded College Confidential. He will provide practical insights on the importance of appealing to the non-conscious mind and illustrate how enrollment marketers should do that in person, on the web, and in other media.

In this episode I'm joined by infamous Columbia duo Shreyas Manohar and Alex Saltiel. Buckle up folks, because we talk with equal reverence about shit water coming out of a toilet and the scum of the Earth that is College Confidential. Theme music: Harry and the Potters "The Human Hosepipe" If you have any awkward situations please email unfortunatelyme123@gmail.com follow us on twitter @unfortunatecast tweet at us with the hashtag #unfortunatecast

Roger Dooley has devoted much of his life to the study of neuromarketing, as you can gather from his blog, Neuromarketing, and his book, Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing. It’s pretty amazing how effective neuromarketing can be, even though it’s only really been explored in the last decade or so. Roger, the founder of Dooley Direct and cofounder of College Confidential, talks in this interview about how to apply neuromarketing techniques to your own marketing endeavors. If you’re less interested in marketing, though, there are plenty of takeaway tips that you can use to help connect with (and influence) people in other spheres as well. Find Out More About Roger Here: Rogerdooley.com@RogerDooley on TwitterRoger’s podcastNeuromarketing blog In This Episode: [02:52] - What exactly is neuromarketing? At its most basic level, Roger explains, it’s using the tools of neuroscience to gauge people’s reactions to ads, marketing, products, and so on. [04:26] - Roger doesn’t do his own neuromarketing research, but he’s been writing about it since 2005, well before it was commonly accepted. [05:26] - Subconscious, unconscious, and non-conscious generally mean the same thing in this context, Roger tells us. He also talks about non-conscious and conscious decision making. [08:36] - Roger recommends Thinking, Fast and Slow by Daniel Kahneman for anyone who wants to understand how to work with the brains of consumers. Daniel explains our thought processes into two systems, which Roger briefly discusses. [10:35] - Roger offers an example of the two types of thinking systems by discussing the election. [12:33] - Other books Roger recommends include Influence: The Psychology of Persuasion by Robert Cialdini. Robert’s new book, Pre-Suasion: A Revolutionary Way to Influence and Persuade includes new research and a seventh principle to add to the six from Influence. We also hear an example of how timing can work in persuasion. [18:42] - Stephan asks about the critical faculty, which he describes as a guard against things going straight to the non-conscious mind. Roger responds, and in doing so discusses the role of flattery in persuasion. [20:14] - What techniques would Roger recommend listeners use for persuasion? His biggest recommendation is liking, which involves finding things you have in common with your customer or potential customer. [25:46] - Stephen asks how to use these techniques in an online context where there’s no common element among the people coming to your website. Roger points out that one shared attribute is an interest in the product that you’re selling. [28:11] - Roger describes some tips and best practices for presenting your social proof and authority. He also talks about turning testimonials into stories. [32:49] - How does Roger eat his own dog food? In other words, how does he apply the techniques he knows to his own marketing? [36:10] - Roger talks about the techniques he uses in his public speaking. [39:21] - Roger tends not to use urgency and scarcity in his presentations or messaging, even though he believes it can be extremely effective in making you want to act quickly. [43:06] - Amazon is one of the smartest retailers out there, and Roger describes why. They use many of the techniques he’s talked about throughout this conversation. He also explains that giving too much information can actually be a bad thing, because it forces the customer to think too hard. [47:41] - We hear about Roger’s thoughts on the ethics of marketing and persuasion techniques. [50:16] - Stephan talks about The Loyalty Effect: The Hidden Force Behind Growth, Profits,and Lasting Value by Frederick Reichheld. Roger goes on to discuss the concept of loyalty, and in doing so recommends Evergreen: Cultivate the Enduring Customer Loyalty That Keeps Your Business Thriving by Noah Fleming. Links and Resources: Rogerdooley.com@RogerDooley on TwitterRoger’s podcastBrainy MarketingNeuromarketing blogDooley DirectCollege ConfidentialThinking, Fast and SlowDaniel KahnemanInfluence: The Psychology of PersuasionRobert CialdiniPre-Suasion: A Revolutionary Way to Influence and PersuadeThe Loyalty Effect: The Hidden Force Behind Growth, Profits,and Lasting ValueFrederick ReichheldEvergreen: Cultivate the Enduring Customer Loyalty That Keeps Your Business ThrivingNoah Fleming

Roger Dooley was one of the earliest proponents of neuromarketing; he began writing about it in 2005, long before it was widely accepted as a valid field of study. If you have any doubts about its validity, though, you need only look at Roger’s accomplishments to see how well it works. He co-founded the extraordinarily popular College Confidential and now writes a regular Forbes column, Brainy Marketing as well as his own blog, Neuromarketing. After you’ve heard today’s conversation with him, check out his book, Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing for even more of his insights. Find Out More About Roger Here: Rogerdooley.com@RogerDooley on TwitterRoger’s podcastNeuromarketing blog In This Episode: [02:31] - What exactly is neuromarketing? At its most basic level, Roger explains, it’s using the tools of neuroscience to gauge people’s reactions to ads, marketing, products, and so on. [04:04] - Roger doesn’t do his own neuromarketing research, but he’s been writing about it since 2005, well before it was commonly accepted. [05:05] - Subconscious, unconscious, and non-conscious generally mean the same thing in this context, Roger tells us. He also talks about non-conscious and conscious decision making. [08:14] - Roger recommends Thinking, Fast and Slow by Daniel Kahneman for anyone who wants to understand how to work with the brains of consumers. Daniel explains our thought processes into two systems, which Roger briefly discusses. [10:13] - Roger offers an example of the two types of thinking systems by discussing the election. [12:12] - Other books Roger recommends include Influence: The Psychology of Persuasion by Robert Cialdini. Robert’s new book, Pre-Suasion: A Revolutionary Way to Influence and Persuade includes new research and a seventh principle to add to the six from Influence. We also hear an example of how timing can work in persuasion. [18:21] - Stephan asks about the critical faculty, which he describes as a guard against things going straight to the non-conscious mind. Roger responds, and in doing so discusses the role of flattery in persuasion. [19:52] - What techniques would Roger recommend listeners use for persuasion? His biggest recommendation is liking, which involves finding things you have in common with your customer or potential customer. [25:25] - Stephen asks how to use these techniques in an online context where there’s no common element among the people coming to your website. Roger points out that one shared attribute is an interest in the product that you’re selling. [27:50] - Roger describes some tips and best practices for presenting your social proof and authority. He also talks about turning testimonials into stories. [32:27] - How does Roger eat his own dog food? In other words, how does he apply the techniques he knows to his own marketing? [35:48] - Roger talks about the techniques he uses in his public speaking. [39:00] - Roger tends not to use urgency and scarcity in his presentations or messaging, even though he believes it can be extremely effective in making you want to act quickly. [42:44] - Amazon is one of the smartest retailers out there, and Roger describes why. They use many of the techniques he’s talked about throughout this conversation. He also explains that giving too much information can actually be a bad thing, because it forces the customer to think too hard. [47:19] - We hear about Roger’s thoughts on the ethics of marketing and persuasion techniques. [49:56] - Stephan talks about The Loyalty Effect: The Hidden Force Behind Growth, Profits,and Lasting Value by Frederick Reichheld. Roger goes on to discuss the concept of loyalty, and in doing so recommends Evergreen: Cultivate the Enduring Customer Loyalty That Keeps Your Business Thriving by Noah Fleming. Links and Resources: Rogerdooley.com@RogerDooley on TwitterRoger’s podcastBrainy MarketingNeuromarketing blogThinking, Fast and SlowDaniel KahnemanInfluence: The Psychology of PersuasionRobert CialdiniPre-Suasion: A Revolutionary Way to Influence and PersuadeThe Loyalty Effect: The Hidden Force Behind Growth, Profits,and Lasting ValueFrederick ReichheldEvergreen: Cultivate the Enduring Customer Loyalty That Keeps Your Business ThrivingNoah Fleming

About the Website This website was created in 2001 in an effort to bring free information to families and students. Dooley found a lot of information when putting his own children through college and created a discussion forum because, “No expert knows everything about every aspect of every college.” The message forums have a lot of activity, and it isn't always accurate, but it does provide a way to learn about a college or area for free. The message forums are: Any individual can register and post. Similar to Facebook, but it is topically organized. Can view by individual school, financial aid, or many other topics. Can be broad or very specific. Entirely searchable.

About the Website This website was created in 2001 in an effort to bring free information to families and students. Dooley found a lot of information when putting his own children through college and created a discussion forum because, “No expert knows everything about every aspect of every college.” The message forums have a lot Read more... The post THCC58 – Interview with Roger Dooley, Co-Founder of College Confidential appeared first on Taming The High Cost of College.

About the Website This website was created in 2001 in an effort to bring free information to families and students. Dooley found a lot of information when putting his own children through college and created a discussion forum because, “No expert knows everything about every aspect of every college.” The message forums have a lot Read more... The post THCC58 – Interview with Roger Dooley, Co-Founder of College Confidential appeared first on Taming The High Cost of College.

Episode 067: Roger Dooley – How To Persuade And Convince Others With Neuromarketing This episode was absolutely packed full of action oriented takeaways to help us all gain a better understanding of how our brain works to process information.  It was an extremely interesting talk on a topic that fascinates me. Roger Dooley is a speaker and author of Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing, the popular blog Neuromarketing, and Brainy Marketing at Forbes. He is the founder of Dooley Direct, a marketing consultancy, and co-founded College Confidential, the leading college-bound website. That business was acquired by Hobsons, a unit of UK-based DMGT, where Dooley served as VP Digital Marketing and continues in a consulting role. Episode 067: Roger Dooley – How To Persuade And Convince Others With Neuromarketing Subscribe on iTunes or Stitcher Radio   The Learning Leader Show “According to leading neuroscientists, 95% of all thoughts, emotions, and learning occur before we are ever aware of it.” Some Questions I Ask: What one common characteristic do all high achievers leaders share? How can someone ease the pain of high prices? What are your thoughts on “high price = high value object?” Why is it smarter to share a cup of coffee with someone as opposed to a cold beverage? Why is oxytocin so important? What is The Persuasion Slide Model?  How can it help people in their everyday lives? In This Episode, You Will Learn: The power of focus and why it’s so important How certain phrases or word choices can manipulate you Why it’s important to think of the other person in the conversation A deep dive in persuasion and why it must be ethical How it can help to briefly touch someone’s shoulder   Great qualities for leaders: Humility and having an open mind  “I work to translate the findings from neuroscience into actionable advice.” Continue Learning Read:  Brainfluence: 100 Ways To Persuade And Convince Consumers With Neuromarketing Go To: www.RogerDolley.com    Follow Roger on Twitter: @rogerdooley You may also like these episodes: Episode 001: How To Become A Master Connector With Jayson Gaignard From MasterMind Talks Episode 002: How To Take Over And Set Bigger Goals With Chris Brogan Episode 004: How Todd Wagner (and Mark Cuban) Sold Broadcast.com To Yahoo! For $5.7 Billion Episode 010: Shane Snow – How To Accelerate Success Using Smart Cuts Did you enjoy the podcast? This was a jam packed episode full of great content.  Roger Dooley is leader who is constantly learning in order to help us all live a better life.  Who do you know that needs to hear this?  Send them to The Learning Leader Show! Episode edited by the great J Scott Donnell Bio From RogerDooley.com   Roger Dooley is a speaker and author of Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing, the popular blog Neuromarketing, and Brainy Marketing at Forbes. He is the founder of Dooley Direct, a marketing consultancy, and co-founded College Confidential, the leading college-bound website. That business was acquired by Hobsons, a unit of UK-based DMGT, where Dooley served as VP Digital Marketing and continues in a consulting role. Dooley spent years in direct marketing as the co-founder of a successful catalog firm and also was director of corporate planning for a Fortune 1000 company. He has an engineering degree from Carnegie Mellon University and an MBA from the University of Tennessee.

Part 2 - Bloom's Taxonomy; Creation is not enough; Caine's Arcade short film; College Confidential; CrowdSpring; Tufts University Admissions; Market Yourself.