Podcasts about brainfluence

How AI and Behavioral Science Are Transforming Customer Experience    Shep interviews Roger Dooley, keynote speaker and author of The Persuasion Engine. He talks about how AI and neuromarketing tools help businesses predict consumer behavior, measure emotional reactions, and avoid costly customer experience mistakes.     This episode of Amazing Business Radio with Shep Hyken answers the following questions and more:     How can businesses use AI to predict customer behavior accurately?   How can companies use AI and behavioral science to eliminate customer friction?     In what ways can companies use behavioral science to improve customer loyalty?   How do customer expectations directly shape customer experience?   How can predictive AI prevent negative customer reactions during policy or product changes?    Top Takeaways:      AI in customer service has moved beyond automation and support. Today, successful companies use AI to understand customer behavior. By tracking engagement like website clicks or scrolling patterns, companies can determine what customers like and dislike.    Technology such as eye-tracking, biometric sensors, and AI-powered simulators, at one time available only to a limited number of companies due to cost, is now more accessible to businesses of any size.     Customer experience and marketing are deeply connected. Understanding and predicting customer desires isn't just a marketing strategy. It is an important part of delivering a frictionless, positive experience.    Customer expectations strongly influence how they perceive the experience. For example, when the average customer is told that a bottle of wine is expensive, they tend to enjoy it more. This is seen in their feedback and even in their brain activity.    Small details can have a big impact when it comes to connecting with your customers. When companies remove small perks their customers are used to, the change might put off some loyal customers. Don't underestimate how small gestures can build long-term emotional loyalty.     Plus, Shep and Roger talk about insights from The Persuasion Engine. Tune in!    Quote:     "AI is better than most humans at predicting how people will react emotionally to any communication. Whether you change your loyalty program or alter your customer experience in some way, AI can predict and even prevent negative blowback."        About:      Roger Dooley is an author, speaker, and McCombs Business School lecturer known for bestselling books like Brainfluence and Friction. His newest book, The Persuasion Engine, discusses how AI democratizes powerful marketing tools for organizations of any size.    Shep Hyken is a customer service and experience expert, New York Times bestselling author, award-winning keynote speaker, and host of Amazing Business Radio.    Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode of Brainfluence, host Roger Dooley welcomes back Matt Dixon, founding partner of DCM Insights and co-author of the bestselling "The Challenger Sale." Dixon shares insights from his latest book, The Activator Advantage: What Today's Rainmakers Do Differently, which is rooted in groundbreaking research on how top professionals win and grow client relationships in the increasingly competitive world of professional services. Dixon unpacks the five distinct profiles that partners in fields like law, accounting, and consulting tend to fall into, with a particular focus on the "Activator"—a proactive, well-networked rainmaker who brings new ideas to clients and promotes deep collaboration within firms. Dixon explains that while only about 15–20% of partners naturally exhibit strong activator traits, everyone can learn to adopt key behaviors that set activators apart: maintaining a regular business development cadence, building broad and deep networks, and proactively creating value for clients. He reveals that the biggest client complaint isn't over-contact; instead, it's wishing they heard more from their trusted advisors with fresh insights and opportunities. The conversation offers practical takeaways for both leaders and individuals in professional services who want to move beyond waiting for the phone to ring and instead, become indispensable partners in their clients' success. The Activator Advantage on Amazon - https://amzn.to/3FjUSED Connect with Matt: Website - https://www.dcminsights.com/ LinkedIn - https://www.linkedin.com/in/matthewxdixon/ Show notes, audio, text, links - https://www.rogerdooley.com/activator-advantage-matt-dixon/ Connect with Roger: https://www.linkedin.com/in/dooley/ https://twitter.com/rogerdooley https://www.threads.net/@rogerdooley https://www.facebook.com/roger.dooley https://www.instagram.com/rogerdooley/ Roger's Stuff: Website: https://www.rogerdooley.com Neuromarketing: https://www.neurosciencemarketing.com/blog Forbes: https://www.forbes.com/sites/rogerdooley/ About Matt Dixon: Matt Dixon is an acclaimed business researcher and author best known for co-writing "The Challenger Sale," published in 2011. After the book's release, he spent years traveling internationally to share its groundbreaking B2B sales insights with teams across the globe. Early in his journey—around 2012 or 2013—Dixon was invited to present his research to one of the world's top strategy consulting firms, marking the start of his influential role in shaping sales practices for leading professional organizations.

Brainfluence host Roger Dooley sits down with marketing thought leader and bestselling author Mark Schaefer, who returns to the show with insights from his latest book, Audacious. Mark shares his unique approach to writing—how each of his books is inspired by real problems facing marketers—and discusses the existential challenges and opportunities posed by AI-driven marketing. Discover how both brands and individuals can stand out in an age of overwhelming content, why out-humaning AI is the key to survival, and what it means to be “audacious” in a world often dominated by the dull and predictable. From tangible examples, like the unforgettable fiberglass pig in a barbecue joint and Liquid Death's disruptive branding, to innovative uses of AI and QR codes, Mark offers practical strategies for earning attention, regardless of budget. He also tackles the importance of organizational culture, the role of fear in stifling creativity, and the critical connection between personal branding and professional audacity. Whether you're a marketer, entrepreneur, or just hungry for the latest thinking on breaking through the noise, this episode is packed with inspiration and actionable advice you won't want to miss. Audacious on Amazon - https://amzn.to/4k55iqp Connect with Mark:  Website - https://businessesgrow.com/ X - https://x.com/markwschaefer LinkedIn - https://www.linkedin.com/in/markwschaefer Show notes, audio, text, links - https://www.rogerdooley.com/audacious-mark-schaefer/ Connect with Roger: https://www.linkedin.com/in/dooley/  Website: https://www.rogerdooley.com Mark W. Schaefer is a globally recognized keynote speaker, educator, business consultant, and bestselling author of ten books. With over 30 years of experience in global sales, PR, and marketing, he serves as the Executive Director of Schaefer Marketing Solutions and holds faculty positions at Rutgers University and the University of Tennessee. Known for insightful and practical books like Audacious, which addresses navigating the AI world, and KNOWN, considered the world's number one book on personal branding, his work is used as textbooks at over 70 universities and translated into 15 languages. Schaefer's blog {grow} is hailed as one of the top marketing blogs in the world, and he is the founder and co-host of The Marketing Companion, one of the top 10 marketing podcasts. He consults for diverse clients from successful start-ups to global brands. His work often focuses on helping marketers rise above the noise by emphasizing humanity and finding ways to stand out in the digital age and amidst the rise of AI.

Send us a textWork with Deirdre to find, win and keep more of your ideal clients by creating your uniquely uncopyable brand strategy, story, offer, experience and more. Ready to make your marketing more persuasive without a big budget? In this episode, Roger Dooley breaks down five powerful persuasion secrets that top brands like Netflix, Amazon, and Expedia use to influence buyers—so you can apply them in your business today!

In this episode we talk with Roger Dooley author of Brainfluence. In a wide-ranging conversation, we start by covering the importance of focusing on making whatever behaviour you want to encourage as easy as possible. Then we move on to the importance of experimentation and how brands can work out which, of the many behavioural biases that have been discovered, they should prioritize. 

In the latest episode of the Brainfluence podcast, I had the pleasure of sitting down with Lisa Lutoff-Perlo, then Vice Chairman of External Affairs at Royal Caribbean Group and former CEO of Celebrity Cruises. Since then, Lutoff-Perlo became Chairwoman of the Board of the Hornblower Group and serves on the Board of Directors for AutoNation, AHC Group, and Amerant Bank. Lisa's journey from a low-level salesperson to a top executive is inspiring. Her latest book is Making Waves: A Woman's Rise to the Top Using Smarts, Heart, and Courage. We covered a wide range of topics including the resurgence of the cruise industry post-pandemic, the innovative use of technology onboard, and her unique leadership philosophy. Key Takeaways: Technology-Driven Customer Experience: Lisa highlighted how the cruise industry is leveraging technology to enhance customer experiences, making everything from booking to onboard interactions more seamless and efficient. Celebrity Cruises, for instance, introduced stateroom automation—allowing guests to control their environment with just a touch of a button. Inclusive Pricing Strategies: We discussed the evolution of cruise pricing, moving towards comprehensive packages that reduce the "pain of paying." Lisa emphasized that offering choices—whether all-inclusive packages or à la carte options—caters to the diverse needs of customers, providing a more tailored and satisfying experience. Leadership and Trust: Lisa shared valuable insights into building trust and credibility within an organization. From admitting her own limitations and asking for help, to fostering a team-oriented culture, her leadership approach is all about honest communication and mutual respect. Show notes, video, resources: https://www.rogerdooley.com/lisa-lutoff-perlo/

Here's a departure from the usual Brainfluence format: Are you ready for AI podcasts? Roger does a solo introduction and explanation of NotebookLM, and then turns the show over to two AI hosts, AI Greg and AI Eva, who talk about pricing psychology. Their discussion is based on the pricing section in Roger's book, Brainfluence. Show notes, videos, resources: https://www.rogerdooley.com/ai-podcasts-notebooklm/  

Mike "C-Roc" sits down with Roger Dooley, a renowned author and international keynote speaker. Roger is best known for his books Friction and Brainfluence, his blog on neuromarketing, and his column for Forbes. In this engaging conversation, Mike and Roger discuss how real-life experiences, mentorship, and learning in the trenches shape business success. Roger shares his journey from corporate strategy at a Fortune 1000 company to serial entrepreneurship, including co-founding College Confidential, which became the leading college-bound website in the U.S. He also reveals how his deep passion for translating academic knowledge into practical business strategies led him to a successful career in digital marketing and writing. Roger reflects on the importance of learning by doing and how embracing failure is a critical part of growth. Together, they talk about the value of mentorship, resilience, and staying open to unexpected opportunities in life and business. Whether you're an entrepreneur, leader, or dreamer, this episode will inspire you to take action, learn from your experiences, and chase your true mission. Tune in to discover how to apply Roger's insights to your journey and live a life with purpose! Website- https://www.rogerdooley.com/ Social Media Links/handles- https://www.facebook.com/roger.dooley https://www.instagram.com/rogerdooley/ https://www.linkedin.com/in/dooley/ https://x.com/rogerdooley https://www.youtube.com/channel/UCXPHdbsV1dntZ88omECy62AA

In this episode of Brainfluence, host Roger Dooley welcomes back Richard Shotton, a marketing expert with 23 years of experience working with major brands like Google and Mondelez. Shotton specializes in applying behavioral science to marketing and is the author of two books, including his latest, "The Illusion of Choice: 16.5 Psychological Biases That Influence What We Buy." LIsteners will learn about the reliability of behavioral science findings in marketing, the power of precise numbers in advertising, and how to use psychological principles like the "generation effect" to make marketing messages more memorable. Shotton also discusses the importance of reducing friction in customer experiences while explaining when a little friction can actually enhance perceptions of quality. Throughout the conversation, he provides practical examples and insights that marketers can apply to improve their strategies and better understand consumer behavior. Show Notes, Audio, Text, Resources: https://www.rogerdooley.com/richard-shotton-illusion-choice/ "Illusion of Choice" on Amazon: https://amzn.to/3WWgD2a Richard Shotton specializes in applying behavioral science to marketing. He has worked in marketing for 23 years and helps brands such as Google, Mondelez and BrewDog with their challenges. He is the author of The Choice Factory, a best-selling book available in 15 languages, which explains how behavioural science can solve business challenges. His latest book, The Illusion of Choice came out in March 2023. He's the founder of Astroten, a behavioral science consultancy. In 2021 he became an associate of the Moller Institute, Churchill College, Cambridge University.

In this Brainfluence episode, we discuss some surprising customer experience findings from a Harvard Business Review study. Our guest, Mauro Carobene, VP and Global Head of Customer Interaction Suite at Tata Communications, sponsor of the study, joins me to share insights on how enterprises are managing and improving customer interactions today. Mauro notes that despite the high priority placed on improving customer interactions—emphasized by 94-97% of global CXOs and decision-makers—only a minority feel they are doing enough. Tune in as we explore the challenges posed by data silos, the evolving landscape of AI in customer service, and how businesses can leverage technology to provide faster, more useful interactions for their customers. He discusses the important role employee experience plays in creating positive customer interactions and highlights the transformative potential of AI and chatbots in enhancing efficiency and effectiveness. Show notes, resources, links: https://www.rogerdooley.com/customer-interactions-hbr/  HBR Study: https://www.tatacommunications.com/press-release/nearly-6-10-say-their-businesses-arent-very-successful-at-consistently-delivering-positive-customer-experiences-finds-new-cx-survey/ Playlist - Full episodes: https://www.youtube.com/playlist?list=PLWpwOpolJGdKD3qDnQ6SPuXcGSI-WBo_4 Mauro Carobene is Vice President of Customer Interactions Suite at Tata Communications. He joined Tata Communications as part of the Company's Kaleyra acquisition, where he was the Chief Business Officer. In the last 25+ years, Mauro has held a number of executive roles in the Software/Telecom Industry in companies like DigitalRoute, Comptel and Nokia. Mauro has also served on multiple boards/advisory boards as a telecom software industry expert.

In this episode of Brainfluence, Roger Dooley sits down with Scott Rick, author of "Tightwads and Spendthrifts," to delve into the psychological forces that shape our spending behaviors. Are you a tightwad who feels pain with every purchase or a spendthrift who can't resist a good deal? Scott Rick explains how these financial tendencies are formed, their impact on our happiness, and how they affect our relationships. Listeners will learn about the "tightwad-spendthrift scale" and the psychological mechanisms driving these behaviors. Scott discusses the concept of "categorical thinking" and its influence on spending decisions, as well as the difference between frugality and tightwaddism. The conversation also covers demographic trends, the role of opportunity costs, and strategies to find a balanced approach to spending. Tune in to discover where you fall on the spectrum and gain practical tips to manage your financial habits better. Whether you're looking to understand your own spending patterns or seeking advice on achieving financial harmony, this episode offers valuable insights for everyone. Show notes, resources, links: https://www.rogerdooley.com/tightwad-spendthrift-scott-rick/ Book at Amazon: https://amzn.to/3z7Ep31 Scott Rick is a renowned author and behavioral scientist specializing in consumer financial decision-making. He is the author of "Tightwads and Spendthrifts," a book that delves into the psychological drivers behind different spending behaviors. Scott holds a Ph.D. in Behavioral Science and Marketing from Carnegie Mellon University and is a faculty member at the University of Michigan's Ross School of Business. His research focuses on the emotional and cognitive factors that influence consumer behavior, offering valuable insights for both individuals and businesses.

In this episode of Brainfluence we dive into the psychological triggers that influence decisions with negotiation guru Keld Jensen. Keld brings a wealth of expertise with 25 books to his credit and a career advising top organizations worldwide. In this episode, we explore not only business negotiations but also everyday scenarios where negotiation plays a crucial role—from family life to professional interactions. Today, Keld will share his insights on the pivotal role of trust in negotiations, explaining why it's not just about the deal, but how you make the other party feel. Expect to learn how even your wardrobe can impact negotiations and why mirroring your counterpart might just build that crucial rapport. Keld also introduces us to his negotiation ethics code, emphasizing honesty and transparency—values that he believes should anchor every negotiation. Keld discusses the complexities of virtual negotiations in today's digital world, like the challenges of engagement without physical cues, and how AI tools like chat GPT can revolutionize preparation and execution in negotiations. Keld's latest book is Negotiation Essentials: The Tools You Need to Find Common Ground and Walk Away a Winner Show notes, text, audio, resources: https://www.rogerdooley.com/negotiation-keld-jensen/ Negotiation Essentials: https://amzn.to/44WA6TT  Keld Jensen is an internationally recognized business and negotiation expert, advising governments and major corporations on optimized solutions for complex problems. With a background in sales and marketing and experience as a CEO of a publicly traded Scandinavian company, he teaches at top universities, including Baltic Management School, Aalborg University, and Thunderbird School of Global Management. Jensen has appeared on international TV over 200 times, contributed to major publications like Forbes, and founded MarketWatch Center for Negotiation Ltd. He has consulted for clients such as Vestas, Novo Nordisk, Johnson & Johnson, and UNICEF. A prolific author of 23 books available in 35 countries, he has over 2.8 million readers. In 2016, he was named one of the world's Top 100 Thought Leaders on Trust.

In this engaging episode of Brainfluence, we dive deep into the psychology of persuasion with Michael McQueen, an acclaimed speaker and author from Sydney, Australia. Michael shares invaluable insights from his latest book, "Mindstuck," exploring how we can master the art of changing minds in an ever-evolving world. He delves into why our instinctive reactions often override our rational thought, the impact of emotional and narrative-driven decision-making, and practical strategies for overcoming resistance to change. Whether you're looking to influence customer behavior, shift organizational culture, or simply understand the complexities of human psychology, this conversation will equip you with the tools to make a real impact. Tune in to learn how to navigate and reshape the way we think about change and persuasion. Resources, text, video: https://www.rogerdooley.com/mindstuck-michael-mcqueen/ Amazon: https://amzn.to/3QkrxMF YouTube: https://youtu.be/3W3OaLcJ9BQ  

In this episode of Brainfluence, we welcome guest Micah Solomon, a renowned customer service expert, to explore the nuances of "Iconic Customer Service." Micah delves into the delicate balance between providing personalized service without crossing into intrusiveness, introducing his "gold touch" method as a way to enrich customer interactions. Throughout the conversation, they tackle various challenges companies face, such as the ones Princess Cruise Lines encounters in delivering personalized service. Importantly, Micah emphasizes the significant impact of language on brand identity and the intricate relationship between customer service agents, AI, and customers. Micah describes the importance of employee happiness in creating a positive customer experience, advocating for fair compensation and thorough empathy training. Furthermore, Solomon discusses the adoption of technology to create anticipatory and seamless customer experiences, insisting on keeping it unobtrusive to maintain human-centric service. Micah Solomon's new book is, "Can Your Customer Service Do This?," which delves deeper into his principles of creating customer service that's not only responsive but also anticipatory, ensuring that loyalty lasts forever. Show notes, resources, audio, text: https://www.rogerdooley.com/micah-solomon-customer-experience/ Book: https://amzn.to/3QdhFo1  

In this Brainfluence episode, we explore pricing psychology with Leigh Caldwell, a seasoned behavioral economist and pricing strategist. Leigh joins us to shed light on the true essence of pricing – it's more than just numbers; it's about crafting positive customer experiences in a profitable way. In our discussion, we delve into the relationship between cost and value, and how businesses often undervalue their offerings. Leigh reveals effective ways to appeal to diverse customer segments through varied pricing strategies. We also dive into the psychology behind discounts and negotiations, examining the trade-offs customers make for a good deal. We also discuss supermarket strategies. We'll analyze how stores like HEB, Trader Joe's and Aldi use product combinations to catch consumer attention and convey value. Leigh introduces innovative concepts in behavioral economics, including "subjectivity as a factor of production" and the "system three approach," which expands on the conventional intuitive versus conscious decision-making models. We even discuss the curious concept of a "chocolate teapot" - a concept familiar in the U.K. but that might mystify our U.S. audience. Show notes and resources: https://www.rogerdooley.com/leigh-caldwell-pricing/ The Psychology of Price: https://amzn.to/3Uivbt9 The Irrational Agency: https://irrationalagency.com/ Leigh Caldwell is a behavioral economist and pricing expert with 10+ years of experience in applying behavioural science commercially. He is the creator of the System 3 methodology, author of The Psychology of Price, and a frequent speaker at academic and industry conferences.

In this episode of Neuromarketing on Allegro, the hosts, Tomasz and Karolina, interview the renowned neuromarketing expert Roger Dooley, the author of Brainfluence. They delve into the impact of emotional factors on decision-making in business-to-business markets and discuss the ethical implications of neuromarketing techniques.Roger shares insights on the evolution of neuromarketing and its application in today's digital landscape. The conversation also touches on the effectiveness of fundamental marketing principles and the democratization of neuromarketing during the pandemic. Throughout the episode, listeners gain valuable perspectives on ethical persuasion, marketing strategies, AI applications, and the importance of addressing both rational and emotional factors in sales and marketing.If you enjoyed our show, please subscribe to our podcast and be sure to join our Facebook group: https://www.facebook.com/groups/neuromarketing.na.allegroVisit also our websites:https://albarimarketing.pl/https://swietoniowski.pl/

In today's Brainfluence episode, we have the brilliant and hilarious entrepreneur, Mike Michalowicz, as our guest. Mike has built and sold multi-million dollar businesses, experienced the trials and tribulations of losing everything, and has since become a successful author, speaker, and entrepreneur. His latest book, Clockwork: Design Your Business to Run Itself - Revised and Expanded, is all about achieving true entrepreneurial success by creating a business that can operate seamlessly without relying solely on the owner. In this episode, Mike explains the importance of taking a four week vacation as a test for a business's ability to run itself, the concept of the Queen Bee Role, and the 4 Ds of building a successful business. Whether you're an entrepreneur or part of a larger organization, this episode offers valuable insights on how to achieve true entrepreneurial success. Tune in now to learn from the brilliant mind of Mike Michalowicz! Show Notes, Resources, Transcript: https://www.rogerdooley.com/mike-michalowicz-23-clockwork/ Mike Michalowicz is a well-versed expert in business studies. He has immersed himself in studying businesses of all sizes and strongly believes in the principle that these enterprises primarily operate on monthly cycles - from revenue generation and service provision, to employee management and book closing. One interesting theory he posits is the unique ability of a business leader to take a four-week break while ensuring the business runs smoothly in their absence. He suggests that if a business runs successfully during this period, theoretically, it underscores that the leader could step away indefinitely. In Michalowicz's view, this isn't a mark of redundancy but rather an opportunity to elevate oneself to a more strategic thinking role. His business acumen and insightful theories make him a powerful resource for business leaders and owners.

In this fascinating episode of Brainfluence, pioneering neuromarketer Dr. Carl Marci discusses how modern technology is impacting our brains. He shares insights from his new book Rewired, explaining how excessive smartphone use and constant multitasking are reducing productivity, increasing anxiety/depression, and rewiring our neural pathways in concerning ways. Marci provides concrete examples of how tech “superstimuli” exploit the brain's reward system, making constant distraction hard to resist. While acknowledging the benefits of technology, he advocates balancing human connection and focus. Marci offers perspective as both a neuroscientist and psychiatrist, blending the latest research with clinical insights. This is an eye-opening exploration of how we can optimize technology's advantages while avoiding its potential mental health costs. Show notes, resources, audio, text: https://www.rogerdooley.com/carl-marci-rewired/ REWIRED book: https://amzn.to/3rSNFV9 Dr. Carl D. Marci is physician, neuroscientist, author and entrepreneur. He is currently a Chief Psychiatrist and Managing Director of Mental Health and Neuroscience at OM1, a ventured-backed health technology real-world data company. He is also part-time staff psychiatrist at MGH and part-time Assistant Professor of Psychiatry at Harvard Medical School. Dr. Marci has worked at multiple early stage health technology and mental health delivery companies in the past. He has extensive training health research, the use of biological measures and the neuroscience of emotion through two National Institutes of Health fellowships. He holds seven US patents, has published numerous articles in peer-reviewed science journals, gives lectures regionally, nationally, and internationally and is a leader in the fields of social & consumer neuroscience and digital health. Dr. Marci is also a Henry Crown Fellow at the Aspen Institute and is a member of the Aspen Global Leadership Network.  

On this episode of Brainfluence, host Roger Dooley is joined by Paul Zak, founder of Immersion, a company that uses smartwatches and fitness devices to turn activity data into business insights. They discuss neuromarketing, the limitations of traditional metrics, and the importance of immersion for user experience testing. They also talk about the correlation between immersion and psychological safety, and how their technology can be used to predict mood and energy levels in vulnerable populations. Show notes, resources, audio, and text: https://www.rogerdooley.com/immersion-paul-zak/ Paul J. Zak is a world-renowned neuroscientist, author, and entrepreneur who has pioneered the fields of neuroeconomics, neuromanagement, and neuromarketing. He is a professor at Claremont Graduate University and a TED speaker with over 180 published papers and 19,000 citations. His latest book, Immersion: The Science of the Extraordinary and the Source of Happiness, reveals the science behind extraordinary experiences and how they can boost happiness and business success. He also co-founded Immersion Neuroscience, the first neuroscience-as-a-service company. Zak's research has taken him from the Pentagon to Fortune 50 boardrooms to the rainforest of Papua New Guinea, where he discovered the role of oxytocin in trust, morality, and love.

On this episode of Brainfluence, we explore how behavioral science can be utilized in both B2C and B2B marketing. Guest Nancy Harhut shares how campaigns that focus on emotional impact over product features can increase purchase intent. Video, text, and resources: https://www.rogerdooley.com/nancy-harhut-behavioral/ We also discuss information gap theory and how marketers can use it to pique interest, availability bias, and autonomy bias. We dive into how giving people choices can increase the likelihood of a buying decision, and how the use of the word "because" can increase compliance. In addition, we cover temporal landmarks, guiding customer choice, and the importance of coming off as engaged and interested in clients' work. Join us as we dive into these fascinating behavioral science principles and their applications in marketing. [00:00:00] Intro [00:00:44] Acceptance of Behavioral Science in Marketing [00:01:20] Skepticism in B2B Marketing [00:06:04] Autonomy Bias in Marketing [00:06:42] The Power of Choices [00:10:05] Temporal Landmarks and Discounting [00:12:36] Retirement Age Progression Tool [00:14:07] Information Gap Theory [00:18:17] Availability Bias [00:18:53] Availability Bias [00:21:18] Overcoming Bias in B2B Purchases [00:24:08] Automatic Compliance Triggers [00:24:43] The Power of "Because" [00:25:26] The Credibility of Charts and Graphs [00:27:39] Using Behavioral Science Principles in Marketing Nancy Harhut is the Chief Creative Officer at HBT Marketing. She specializes in blending creative with decision science to prompt responses and has spoken at industry conferences around the world. Prior to co-founding HBT Marketing, she held senior creative management positions with Hill Holliday, Mullen, and Digitas, and has won over 175 awards for digital and direct marketing effectiveness.

In this episode of Brainfluence, host Roger Dooley interviews Sam Tatam, Global Principal and Head of Behavioral Science at Ogilvy Growth and Innovation. Show notes, transcript & resources: https://www.rogerdooley.com/sam-tatam-evolutionary/ Tatam discusses his background in organizational and industrial psychology and advertising strategy, as well as his work at Ogilvy, where he and his team develop interventions and shape communications for some of the world's biggest brands and organizations. They also talk about Tatam's new book, Evolutionary Ideas: Unlocking Ancient Innovation to Solve Tomorrow's Challenges. The conversation covers various topics related to behavioral science and marketing interventions, including the power of quantity anchoring, the TRIZ framework, operational transparency, and the concept of choice.

In this episode of Brainfluence, host Roger Dooley interviews AJ Harper, an editor and publishing strategist, about her career as a developmental editor and ghostwriter, her new book, and the importance of understanding the reader as a character in non-fiction writing. AJ shares her insights and experiences in the world of writing and publishing, providing valuable tips for aspiring authors. Show notes & resources: https://www.rogerdooley.com/aj-harper-must-read/ During the interview, AJ and Roger discuss their intertwined book origin stories and their experience at a writer's retreat co-hosted by Mike Michalowicz and Michael Port. AJ emphasizes the importance of a transformational core message in non-fiction writing and marketing, and discusses editing for a deeper reader connection. She also encourages authors to do their own developmental editing before handing it off to a professional editor. AJ's expertise in developmental editing and ghostwriting shines through as she provides valuable advice for writers looking to improve their craft. Her new book and her insights on the importance of understanding the reader as a character in non-fiction writing make this interview a must-listen for anyone interested in the world of writing and publishing

The majority of online business owners spend a lot of money on content creation and advertisements. While these are practical ways to reach their audience, they may not be an effective solution to connecting with them. But what if there's a way to better understand consumer behavior and then create a copy that subconsciously drives them to take action? It sounds intriguing, right? To deep dive into the Neuromarketing subject, I have Roger Dooley joining me today on the podcast. He is a well-known author and international keynote speaker. He wrote the books Friction: The Untapped Force That Can Be Your Most Powerful Advantage and Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing. He writes the popular blog Neuromarketing as well as a column at Forbes.com. He is the founder of Dooley Direct, a consultancy, and co-founded College Confidential, the leading college-bound website.  Roger and I had conversations about behavioral marketing and consumer neuroscience. How can we tap into the data of consumer neuroscience? And how do different forms of data, imagery, and senses make us feel along our buying journey? Roger also shared multiple strategies for marketing our businesses better. What are cognitive biases, and why should we know and understand them as business owners, but also for our own personal lives? Making logical decisions vs. emotional decisions - which is more prominent? (Roger shares a parable.) Lastly, we talked about the link between emotional intelligence and marketing. We've also recommended a few incredible books that you should read. Do you want to understand consumer behavior more and align your content so that you can maximize your business? Tune in to this episode now and discover how Neuromarketing works!   Episode Highlights 02:27 Thinking of selling your business? - Reach out to us! 02:58 What is Neuromarketing and why should business owners know this? 11:56 What are Cognitive Biases & why you need to know them? 18:51 Incorporating behavioral marketing to your website and ad copy 27:56 Why do people buy based on emotions?  39:03 Where can you find Roger?   Key Takeaways ➥ The definition of Neuromarketing is any use of our understanding of how our brains work to make marketing better. ➥ An example of a cognitive bias is “People hate feeling a sense of loss.” They hate losing something, and that often outweighs the gain.  ➥ Social proof is also an example of a cognitive bias which can be incorporated to your website and Ads copy. Some people call it the bandwagon effect when you see other people doing something, you're more likely to do that thing yourself.   About The Guest Roger Dooley is an author and international keynote speaker. His books include Friction: The Untapped Force That Can Be Your Most Powerful Advantage (McGraw Hill; named one of the Best Business Books of 2019 by strategy+business) and Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing. He writes the popular blog Neuromarketing as well as a column at Forbes.com. He is the founder of Dooley Direct, a consultancy, and co-founded College Confidential, the leading college-bound website. He's been a serial entrepreneur since he left a senior strategy position at a Fortune 1000 company to enter the then-nascent home computer market.   Resource Links ➥ Buying Online Businesses Website (https://buyingonlinebusinesses.com)  ➥ Download the Due Diligence Framework  (https://buyingonlinebusinesses.com/freeresources/) ➥ Sell your business to us here (https://www.buyingonlinebusinesses.co/sellyourbusiness) ➥ Get 1-1 voice note coaching with Jaryd (https://app.coachvox.com/profile/jaryd-krause) ➥ Content Ellect (Content Agency) - https://bit.ly/3HTthbI ➥ Surfer SEO (SEO tool for content writing) - https://bit.ly/3X0jZiD   Connect with Roger Dooley: ➥ Roger Dooley - https://www.rogerdooley.com ➥ Neuromarketing - https://www.neurosciencemarketing.com/blog/ ➥Roger Dooley Keynotes & Workshops - https://www.rogerdooley.com/speaking/  See omnystudio.com/listener for privacy information.

Tom Peters is an author and legendary business thinker who has written 19 books. His new title is Tom Peters' Compact Guide to Excellence. It's a small book packed with short bites of wisdom curated by Tom to encourage a humanistic approach to business. In this episode, he explains why the most important decisions in business are promotions, and that often managers don't spend enough time on them or know how to do them correctly. He shares a technique for choosing the best candidate he learned in a conversation with an Indian general. The entire episode is packed with Tom's plain-spoken, hard-hitting wisdom. You'll learn why a company's front-line managers are the most important group in the firm. He explains why big companies rarely do things right, and that mid-sized companies are often the most valuable contributors to society and the economy. Show notes, resources, text and video: https://www.rogerdooley.com/tom-peters-compact-excellence/ 

In business, we have a bias for busyness. Doing something is always better than doing nothing, to most of us. Indeed, Brainfluence guest and management expert Tom Peters famously proclaimed "a bias for action" to be a key component of excellence. But, is it possible that doing nothing could sometimes be the best strategy? In today's episode, we welcome Jinny Uppal, who has studied the science of action-taking and discovered that constantly being busy can be counter-productive. Jinny has compiled her research into a book called IN/ACTION: Rethinking the Path to Results, in which she argues that taking breaks and being mindful can lead to more sustainable growth than constantly striving for progress. As a business consultant, investor, author, and speaker, Jinny now helps others achieve their goals without burning out. In this conversation, Jinny shares her own experience of shedding the busyness bias and embracing a more strategic approach to success, and explains the science behind the action bias and how we can motivate ourselves to overcome it.

Can you be authentically charismatic? Renowned behavioral investigator Vanessa Van Edwards has always been fascinated by the 'science of people'. A (famously) socially awkward person, Vanessa's first book Captivate, covered the problems we face in communicating with other people and provided science-backed ways to overcome them. Now with her new book, Cues: Master the Secret Language of Charismatic Communication , Vanessa helps us level up our communication skills by revealing the secrets behind charismatic communication. Show notes and resources: https://www.rogerdooley.com/vanessa-van-edwards-cues/    In today's episode of Brainfluence, Vanessa uncovers the two things that create charismatic personalities – warmth and competence. Competence cues involve the numbers, data, awards, certifications, or degrees that validate your knowledge. Warmth cues involve personal stories, anecdotes, case studies, gifts, funny videos, or the like that add trust, reliability, friendliness, and fondness to your persona. The balance between the two is a joy for our brains. Vanessa discusses the cues to use and the cues to avoid in our communication. Going in-depth about the four primary cues – words, body language, vocal factors, and imagery, she explains how to employ them in speeches and meetings. She also explains how our communication cues have changed since the pandemic began and how to express ourselves effectively despite these changes.

Loretta Graziano Breuning, Ph.D. is the author of Habits of a Happy Brain: Retrain Your Brain to Boost Your Serotonin, Dopamine, Oxytocin, and Endorphin Levels. She founded the Inner Mammal Institute to help people build new neural pathways to turn on their happy chemicals in new ways. (www.InnerMammalInstitute.org) As a Professor of Management at California State University, and a mom, Loretta was not convinced by prevailing theories of human motivation. While researching alternatives, she uncovered the brain chemistry we share with animals. She learned that each happy chemical evolved to motivate a specific survival behavior, not to make you feel good all the time for no reason. Then everything made sense, and she began creating resources to spread this knowledge: books, videos, blogs, podcasts, infographics, slide shows, social media, and a training program. Loretta's work has helped thousands of people "make peace with the animal inside." And she still marvels every day at the overlap between a wildlife documentary and the lyrics to a love song. Dr. Breuning's work has been translated into Spanish, Russian, Chinese, Arabic, French, Turkish, and German. She has been quoted in Forbes, NPR, the Wall St. Journal, Fox, Time, NBC, Psychology Today, Cosmopolitan, Real Simple, and Psychologies. Her podcast is "The Happy Brain," and she's been a guest on many podcasts, including Almost 30, James Altucher, Brainfluence, Recovery Unscripted, Fat Burning Man, Humans 2.0, and Yogabody. Details at InnerMammalInstitute.org. To become a Certified Inner Mammal Trainer and help people make peace with their inner mammal, check out our new training program at InnerMammalInstitute.org/training. In this Episode: Dr. Breuning's personal and professional journey Neurochemistry & the disease model Neural pathways & reward center wiring Alternative experiences & dealing with life on life's terms Understanding brain wiring and behavior Dopamine, Oxytocin, Serotonin, and Endorphin The Inner Mammal Institute and Inner Mammal Method Satiation Expectation management and Distress Intolerance Dr. Breuning's take on addiction and Building Neuropathways What's next? Signature Question Follow Dr. Breuning: Website: https://innermammalinstitute.org/ Psychology Today: https://www.psychologytoday.com/us/contributors/loretta-g-breuning-phd LinkedIn: https://www.linkedin.com/in/lorettabreuning/ Books: https://www.amazon.com/Loretta-Graziano-Breuning/e/B001K8RYKU%3Fref=dbs_a_mng_rwt_scns_share The content of our show is educational only. It does not supplement or supersede the professional relationship and direction of your healthcare provider. Always seek the advice of your physician or other qualified mental health providers with any questions you may have regarding a medical condition, substance use disorder, or mental health concern.

For decades, market research consisted mostly of surveys and focus groups. Now we have a host of new tools to track our audiences – what they see, what they read, what they think and how they feel. Today's episode of Brainfluence features neuroscience-based marketing expert Benny Briesemeister. Show notes, links, resources, video & text versions: https://www.rogerdooley.com/benny-briesemeister-neuromarketing/ Benny discusses the science, evolution, growth, scope, and future of neuromarketing. He gets into the details of the most powerful neuromarketing technique, fMRI, its cost concerns, and how the marketing sector can better utilize it. Neuromarketing offers marketers the advantage of understanding the non-conscious drivers of human behavior and decision-making. To get a clearer picture of the transformative power of neuromarketing for business, tune in to this episode. [0:00] Intro [01:17] Large corporations use neuromarketing to increase sales. [03:40] Academic acceptance of neuromarketing [05:46] Deloitte gets into consumer neuroscience [07:09] Behavioral data vs. Market research data [10:12] How neuroscience is revolutionizing marketing [12:05] Using GSR - Galvanic Skin Response [12:25] Neuromarketing helps segment customers [15:29] Three basic types of motivation [21:53] FMRI - advantages and disadvantages [24:06] Cost concerns of fMRI [27:18] Using smartphones, smartwatches, fitness trackers, etc. for neuromarketing

Roger is another world renowed neuromarketer and incredible mind! On this episode we discuss how to eliminate friction within your customer journey.  Truly a one of a kind episode!  Want more neuromarketng insights? Subscribe to Neuro Hive today: https://neurohive.live/subscribe

Choice architecture, the way choices are presented to people, is often overlooked as an important influence on both big and small decisions. One of the world's most recognized researchers on decision-making, Eric Johnson, has studied choice architecture and its effects on behavior. Understanding how we make choices and improving their presentation helps us design better processes for many important situations. We are all choice architects, Eric says. Show Notes, Transcript, Resources: https://www.rogerdooley.com/eric-johnson-choice/ Book: https://amzn.to/3Jp7abM  Eric joins Brainfluence to dissect our roles as choice architects and explain how to change our choice architectures to arrive at better decisions. A well-designed choice architecture helps you to look beyond the easiest and most accessible paths or memory-based preferences. Eric also explains how default choices are formed, the 3 E's that make them, and how to not be blinded by them. You'll learn about how choice architecture applies to our most basic decisions in life, including choosing a dress to wear or voting for a political party. You'll also learn to make better decisions when faced with an overwhelming number of options. In a nutshell, you'll understand that the clearer you can see your choices, the better your decision-making becomes.

What is “conation?” According to seasoned marketing and strategy leader Sandeep Dayal, conation is incredibly important in the marketing world. It refers to the desire or will of people to perform an action – it helps marketers assess what causes a customer to opt-in or out of a buying decision. Notes & Resources: https://www.rogerdooley.com/sandeep-dayal-branding/ Sandeep Dayal joins Brainfluence to explain purchase decisions, brand identity, brand positioning, customer-centricity, and customer experience for brands that want to find and sell to their audiences ethically. He breaks down the process of a customer's buying decision, the three factors that affect the designing of empathetic brands, and the three principles of self-regulation for marketers, among other things. Recognition of the need to optimize customer experience continues to grow. As Sandeep explains, the better a customer's mind is familiar with your brand's offerings, the better the chances are they would buy from you. Make an effort to get to know your customer – understand their pain points, questions, and concerns, and align your marketing strategy to find them the answers to their most persistent questions.

Sobre el neuromarketing

Businesses today face the challenge of balancing their core values with the realities of the digital age — an age that has customers expect 24/7 access to brands. Surprisingly, the brands that put their customers first have survived even the worst phases of the pandemic, according to best-selling author and returning guest on Brainfluence, John Jantsch. Notes & Resources: https://www.rogerdooley.com/john-jantsch-engine/ John advocates customer-centric marketing and brings us lessons from his most recent book, The Ultimate Marketing Engine: 5 Steps to Ridiculously Consistent Growth. He talks about the importance of focusing less on generating “more” leads. Rather, you should enhance the buying experience of your existing customers to generate organic referrals and leads. He explains how strategically (and authentically) partnering with your top 20% customers does your business more good than investing in lead generation. John also reveals his 5-step marketing process that helps discover and map businesses to their ideal customers. Consistent business growth in today's times depends almost entirely on the quality of customer experience offered. Improve it and your customers will take your business to the next level before you  know it. Tune in to the conversation to learn more!

Dorie Clark joins us today on Brainfluence discuss her new book, The Long Game and  to explain why a long-term strategy is essential to help us achieve our goals in life. In this era of instant gratification, it's hard to wait until a business strategy works or the results of practice start showing results. But, Dorie notes, success is a product of long-term consistency for example, a one-percentage daily improvement (as James Clear explained in Atomic Habits). This approach requires you avoid frequent changes. Rather, you must keep going and stick to a strategy that works for you. Creating mental space is essential on your path to success. If you stuff all your hours with work, not heeding the long-term implications of constant jam-packed days, you will never know if you're heading where you want to. Listen to today's conversation as Dorie and Roger discuss many more topics, including why you must create room for whitespace in your calendar and how to do that even if you don't have schedule flexibility. Show page with video and text versions, resources, etc.: https://www.rogerdooley.com/dorie-clark-long-game/

Roger Dooley is an author and international keynote speaker. His books include “Friction”, named one of the Top 3 Management Books of the Year by strategy+business) and the bestselling “Brainfluence”, now in 11 languages. He has delivered speeches around the world, most recently as the opening keynote for Slovakia's biggest marketing conference. He writes the popular blog Neuromarketing as well as a column at Forbes.com. He co-founded College Confidential, the leading college-bound website which was acquired by the Daily Mail Group. He's been a serial entrepreneur since he left a senior strategy position at a Fortune 1000 company to enter the then-nascent home computer market. To learn more about Roger, check out the following links: Roger's Website: https://www.rogerdooley.com Facebook: https://www.facebook.com/roger.dooley Instagram: https://www.instagram.com/rogerdooley/ LinkedIn: https://www.linkedin.com/in/dooley/ Twitter: https://twitter.com/rogerdooley

Dan Pink explores a new and surprising topic: Regret. We all have regrets, and usually we think of regret as something to avoid. Not so, says Dan. He explains how regret can be a positive force, the four categories of regret, and more. Show notes: https://www.rogerdooley.com/dan-pink-regret/ Video: https://youtu.be/Gx32A_c5Pyk

Conozco a Èlia Guardiola hace bastantes años, creo que cuando existía una red social llamada Google Plus, jajajaCoincidí con ella en mi segunda ponencia y creo que fue también su segunda ponencia, así que comenzamos nuestros proyectos más o menos en la misma fecha.Somos muy buenos amigos, la he escuchado reír, llorar, pasar malos momentos y también momentos muy buenos. Es un auténtico torbellino de emociones y que estoy seguro que te aflorarán algunas de estas emociones cuando escuches su entrevista.Èlia Guardiola es consultora de marketing digital y social media especializada en marketing emocional y storytelling.¿Quieres conocer a fondo a Élia?Si estás interesado en lanzar un nuevo proyecto, puedes acceder a cualquier hosting SSD de Raiola Networks con un 20% de descuento. https://raiolanetworks.es/landing/recomendado-por-miguel-angel-florido/En la entrevista a Èlia Guardiola conoceremos:1.- ¿Cuáles fueron los orígenes de Élia Guardiola?2.- ¿Cómo empezaste a trabajar tu marca personal?3.- ¿Cómo fue tu primera experiencia dando una ponencia en un evento?4.- Anécdota de algún congreso que hayas participado.5.- ¿Cuándo saldrá a la luz tu primer libro físico sobre marketing emocional y storytelling?6.- La teoría de los 4 pilares del marketing emocional.7.- ¿Cuándo descubres tu pasión por el marketing emocional?8.- Háblanos de tu nueva Escuela y de tus nuevas formaciones.9.- Libro favorito, grupo de música y películaRed Hot Chili Peppers, Libro Story brand y Brainfluence, The Good Doctor e hijos de la anarquía.10.- El valor de la amistad.

One of the most interesting people I've had on Brainfluence is Wired co-founder Kevin Kelly. He's a renowned futurist, a perpetual gadget guru, a serious photographer, and an even more serious traveler. His latest project doesn't fit our usual conversation topics, but, as expected, his insights are fascinating. Book link: https://amzn.to/33rqNzv Show notes link: Kevin Kelly, co-founder of WIRED and renowned futurist, has toured Asia for over half a century. Not only has he witnessed its changing culturhttps://www.rogerdooley.com/kevin-kelly-vanishing/e and landscape, but he's also captured his experience in 9000 photographs, later compiled into 1000 pages of his most recent book, Vanishing Asia. Kevin set off for Asia in 1972 with a film camera. With no remote idea about Asia or its culture, he started to document the traditions that eventually seemed "disappearing even from first sight". He put together the results from his privileged journey (as he describes it) in his three-volume book, which speaks everything traditional about Turkey in the West to Japan in the East. Kevin's current title at Wired is "Senior Maverick," a designation I'm sure you will agree is appropriate.

One of the most interesting people I've had on Brainfluence is Wired co-founder Kevin Kelly. He's a renowned futurist, a perpetual gadget guru, a serious photographer, and an even more serious traveler. His latest project doesn't fit our usual conversation topics, but, as expected, his insights are fascinating. Book link: https://amzn.to/33rqNzv Show notes link:  Kevin Kelly, co-founder of WIRED and renowned futurist, has toured Asia for over half a century. Not only has he witnessed its changing culturhttps://www.rogerdooley.com/kevin-kelly-vanishing/e and landscape, but he's also captured his experience in 9000 photographs, later compiled into 1000 pages of his most recent book, Vanishing Asia. Kevin set off for Asia in 1972 with a film camera. With no remote idea about Asia or its culture, he started to document the traditions that eventually seemed “disappearing even from first sight”. He put together the results from his privileged journey (as he describes it) in his three-volume book, which speaks everything traditional about Turkey in the West to Japan in the East. Kevin's current title at Wired is “Senior Maverick,” a designation I'm sure you will agree is appropriate.

In today's episode, we are joined by Nathalie Nahai, an international speaker, author, and consultant whose work explores the intersection between persuasive technology, ethics, and the psychology behind evolving consumer behaviors. Nathalie talks about the concept in the book Business Unusual, the importance of trust for consumers today, the meaning of eudaimonic culture, and examples of companies with eudaimonic culture. She also shares some insights on similarity and social identity, virtual work, what we can do to be better at virtual meetings and, building trust virtually. Tune in to learn more about building better customer relationships and a successful, sustainable organization. Show Notes: https://www.rogerdooley.com/nathalie-nahai-unusual/ ‎ Key Moments: [01:43] The concept of the book Business Unusual [03:14] The importance of trust for customers today [05:37] The dissonance between the experience for the customers and the internal marginations of the company [07:35] Eudaemonic culture [09:22] Examples of companies with a eudaemonic culture [14:41] People learning meaning [17:07] Similarity and social identity [18:08] The thoughtful marketing experience [22:38] Virtual work [25:06] What can one do to be better at virtual meetings? [28:00] Building trust virtually [29:18] Zoom happy hours  

Roger Dooley is one of the true thought leaders in the field of neuromarketing. He has focused his work on understanding unconscious influence, and has written a best-selling and authoritative book (Brainfluence) and has a podcast of the same name. If we are trying to figure out what influences people, and 95% of what influences people is in the subconscious, what tools do we have to better understand influence? Listen in as Roger shares his wealth of knowledge and experience on the subject with us. For more information: •Roger Dooley: https://rogerdooley.com •Amanda Russell: https://amandarussell.co •Neal Schaffer: https://nealschaffer.com Learn more about your ad choices. Visit megaphone.fm/adchoices

We are excited to have Roger Dooley on the podcast tomorrow. Roger is a speaker and author of Friction (his latest book) and Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing. He has a popular blog Neuromarketing, and Brainy Marketing at Forbes. Roger and I had a great conversation on a range of different topics and his insights are invaluable.

Roger Dooley talks about how eliminating friction at work can lead to better productivity.— YOU'LL LEARN — 1) The cardinal rule of friction. 2) How to reduce the friction of meetings. 3) How mistrust creates friction. Subscribe or visit AwesomeAtYourJob.com/ep533 for clickable versions of the links below. — ABOUT ROGER — Roger Dooley is an author and international keynote speaker. His books include Friction: The Untapped Force That Can Be Your Most Powerful Advantage and Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing. He is behind the popular blog, Neuromarketing, as well as a column at Forbes.com. He is the founder of Dooley Direct, a consultancy, and co-founded College Confidential, the leading college-bound website. He has an engineering degree from Carnegie Mellon University and an MBA from the University of Tennessee. • Book: "FRICTION―The Untapped Force That Can Be Your Most Powerful Advantage"• Book: "Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing"• Blog: Neuromarketing• Podcast: Brainfluence• Website: RogerDooley.com— RESOURCES MENTIONED IN THE SHOW — • App: Pocket• Book: “Influence: The Psychology of Persuasion” by Robert Cialdini• Book: “Trust Factor: The Science of Creating High-Performance Companies” by Paul Zak• Company: Gallup• Personality: Cal Newport• Personality: Jack Welch• Personality: Richard Thaler• Personality: Werner Heisenberg• Previous episode: 124: The Science Behind Trust and High-Performance with Paul Zak• Software: Google Tag Manager• Survey: Customer Effort Score• Survey: Net Promoter Score— THANK YOU SPONSORS! —• Freshbooks Cloud Accounting Software gets you paid twice as fast. Free trial (no credit card required) at freshbooks.com/awesome.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Minisode 43 Neuro Influence and Persuasion Leveraging colors, fonts, packaging and more to neurological influence people to choose you and your products. Neuro-marketing. Where should a model be looking on ad? Who should use a heatmap? Do you know what time it is? It's Minisode Episode 43 of a doctor's perspective, podcast. Alright, today's episode, The is the science of social media, neuromarketing, Episode 115. Forgo, I wanted to let you know also been listening to a side hustle podcast, so I'll be talking about, later on, there was a great episode about like, options trading, I'm not even going to try to summarize that one. I don't know that's above my pay grade right there, that it was called side hustle show, that was good. And then somebody else turned me on to a podcast called choose FI, financial independence, really going? The neurology of marketing is super important. It can conjure up certain emotions, you know, emotions are what sells more than logic. So your product designs your packaging, you got to have colors and style that can leverage your audience's feeling. All right, I can do that with colors. You can do it with a very simple brand. And I think radio says Apple, but there's more than just Apple, there's a lot of brands that just they're very basic there, Chris, there's a lot of news, a lot of white space to convey expensively, if you will, for that matter, you could have a brand like bubbly and happy in things like fruit loops, you know, just like obviously a setup for kids and fun. And then you can think of something like, what's that place called White Black, they have a more fancy in the mall is got a more contemporary fancy logo and styling about it, that makes you think I'm going to spend some money to buy some clothes here, they did recommend a book called brain influence, you can check that out brain influence fonts, whether it's online or in your packaging a little bit more online is what we're talking about right now. and easy to read font makes you think it's more like a common task, which could be what you're going for. If you need more memory recall, you might have the more complex font, I was just checking out Episode 115 show notes. Brainfluence 100 Ways to Persuade and Convince Consumers with Neuromarketing And they have like a list of what those mean in a little more detail. But a complex font would have more swirls in it some more complicated font to read a little bit. And so it kind of stands out memory recall, already for the images, who said this before, it's a good thing to repeat…  if you're gonna have a person in the ad, you make sure they're looking at whatever it is you want the audience to look at. So they're looking out of the ad as not helping you. You want to be looking at the product. If you have a book, have them looking at the book, and they'll people will look directly their eyes, where their eyes going to the book, there it is a boom, or the coupon code 20% off. That's where they are as our awesome. Of course, I'm smiling as well. It's a mood booster. So definitely have them smiling. And one thing they mentioned, I spent a good bit on. If you have an e-commerce site, or you're wondering where people are going on your site, when they're visiting, maybe not get enough phone calls. They're not using that live chat feature as much as you expected they would. You've got a whole bunch of articles, and you spent a lot of time on them. And you're like, man, are you people reading this, of course, writing articles is good for like SEO and Google. So that's a different viewpoint. But if you want to know where people go on your site, and a previous episode, we talked about it actually, the three things that you need to have. It's called heat mapping. couple places like all crazy, AIG, Zoho ZOHOR, mouse flow, those are three sites, blue, they're all paid. But you can analyze your site to see what people are doing.

Loretta Graziano Breuning, PhD is Founder of the Inner Mammal Institute and author of Habits of a Happy Brain: Retrain your brain to boost your serotonin, dopamine, oxytocin and endorphin levels. She's Professor Emerita of Management at California State University, East Bay.As a teacher and mom, Loretta was not convinced by prevailing theories of human motivation. Then she learned about the brain chemistry we share with earlier mammals, and everything made sense. So she began creating resources to help people manage their inner mammal. Her work has helped thousands of people rewire themselves for more happy chemicals.Her work has been featured on Forbes, NPR, Fox, the Wall Street Journal, NBC, Psychology Today, Cosmopolitan, Inc, Men's Health, Fast Company, Dr Oz and Real Simple. She has been interviewed on a large number of podcasts, including James Altucher, Brainfluence, Recovery Unscripted, YogaBody, FatburningMan, and Primal Blueprint. She has spoken at the International Coach Federation, the Latin American Positive Psychology Network, the Relational Center, and Imagery International. Her books have been translated into Spanish, Russian, Chinese, Arabic, French and Turkish.Dr. Breuning holds a BS from Cornell University and a PhD from Tufts University. She's married with children who are tax-paying adults. In her free time she likes to visit historic places and watch Spanish and French videos while exercising.Get ready to boost your happiness in just 45 days! Habits of a Happy Brain shows you how to retrain your brain to turn on the chemicals that make you happy. Each minute offers simple activities that help you understand the roles of your "happy chemicals" - serotonin, dopamine, oxytocin, and endorphin. You'll also learn how to build new habits by rerouting the electricity in your brain to flow down a new pathway, making it even easier to trigger these happy chemicals and increase feelings of satisfaction when you need them most. Filled with dozens of exercises that will help your reprogram your brain, Habits of a Happy Brain shows you how to live a happier, healthier life!- https://innermammalinstitute.org/- https://www.amazon.com/Loretta-Graziano-Breuning/e/B001K8RYKUPlease do NOT hesitate to reach out to me on LinkedIn, Instagram, or via email mark@vudream.comLinkedIn - https://www.linkedin.com/in/mark-metry/Instagram - https://www.instagram.com/markmetry/Twitter - https://twitter.com/markymetryMedium - https://medium.com/@markymetryFacebook - https://www.facebook.com/Humans.2.0.PodcastMark Metry - https://www.markmetry.com/Humans 2.0 Twitter - https://twitter.com/Humans2Podcast

You will find this podcast full of great ideas about how to manage, market and make your business soar, all with the brain in mind. Our guest is Roger Dooley, the author of Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing. He also writes his popular blog Neuromarketing. Roger has held senior positions at several large companies but is really an entrepreneur and has been for decades. In his interview and in much of his writing, he bridges the gap between academics doing valuable research and business people who need practical, easy-to-implement ideas. We get that, don't we! What is Brainfluence? Roger has compiled 100 simple, actionable techniques to build your brand, win new customers, and close more sales. We talk about his wonderful mix of the all-time best ideas from his AdAge Power150 blog Neuromarketing and brand new material. Every one of the methods is based on serious brain research. But you will find each concept presented in a manner that is totally practical and free from scientific jargon.  He is the founder of Dooley Direct, a marketing consultancy, and co-founded College Confidential, the leading college-bound website. That business was acquired by Hobsons, a unit of UK-based DMGT, where Dooley served as VP Digital Marketing and continues in a consulting role. In this episode, we will be discussing: Neuromarketing, the bridge between marketing and brain science Non-conscious techniques through big name companies such as Amazon Different social and habitual elements that contribute to decision making Implementing minor behavior change to help change overall strategies Motivation, ability, and friction as leverages Utilizing non-conscious arguments to create better marketing strategies Making non-desirable habits less effortless by minimizing friction The importance of consistency and ease in creating an effortless user experience Eliminating complexity to make it simpler to be successful Human adaptation to complexity and faster times Resources Mentioned in This Episode: Roger's Website Brainfluence by Roger Dooley The Persuasion Slide by Roger Dooley Robert's Blog on Forbes.com Thinking Fast and Slow by Daniel Kahneman On the Brink: A Fresh Lens to Take Your Business to New Heights Simon Associates Management Consultants website

Roger Dooley is a speaker and author of Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing, the popular blog Neuromarketing, and Brainy Marketing at Forbes. Dooley spent years in direct marketing as the co-founder of a successful catalog firm and also was director of corporate planning for a Fortune 1000 company. He has an engineering degree from Carnegie Mellon University and an MBA from the University of Tennessee. In this episode, we chat about: How to create images that grab your audience's attention Tips for copy that converts What makes quality content How to engineer your website better for converting visitors Running more effective ad campaigns  And more Find out more about Roger Dooley On his website: http://www.rogerdooley.com

This week Ivor interiews Roger Dooley from Dooley Direct LLC (author of Brainfluence) - asking are women better than men in sales - leading to a wider discussion about gender varience - how women & men process information & use their brains differently - it seems we haven't evolved all that much in 200,000 years! Roger shares some great stories from the world of marketing & science & psychology roger@dooleydirect.com Women in Sales Awards 2013 Ivor Kellock interviews guests from around the world & focuses on people & places, ideas & information - engaging in a personal conversation full of bias & opinion What different perspective will you take away? Ivor is a regular contributor on BBC radio and has also appeared on BBC TV news & other international TV stations Cell:   +447782193093 http://www.salesdrive.com Ivor's blog www.linkedlocalnetwork.com

Welcome to episode #280 of Six Pixels Of Separation - The Twist Image Podcast. What's going on up there? I mean in your brain. Is it possible that our marketing efforts can embed themselves so deep in our psyche that it makes Inception look like The Sound of Music? You may have heard about neuromarketing and how major companies leverage things like brain scans and more to better understand how a brand resonates with consumers, well Roger Dooley is here to show us how every business (small, medium and large) can leverage this information (and it doesn't cost much!) to better brand and market their wares. Dooley is best know for his Blog, Neuromarketing, and just recently released his first book, Brainfluence - 100 Ways to Persuade and Convince Consumers with Neuromarketing. If you're curious to know how deep a brand can go, this Podcast is for you. Enjoy the conversation... Here it is: Six Pixels Of Separation - The Twist Image Podcast - Episode #280 - Host: Mitch Joel. Running time: 42:01. Please send in questions, comments, suggestions - mitch@twistimage.com. Hello from Beautiful Montreal. Subscribe over at iTunes. Please visit and leave comments on the Blog - Six Pixels of Separation. Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook. or you can connect on LinkedIn. ...or on twitter.  Six Pixels of Separation the book is now available. Episode #40 of Media Hacks is coming soon and it might feature:  Chris Brogan - New Marketing Labs - Co-author of Trust Agents, Man On The Go, Human Business Works, Third Tribe Marketing and Escape Velocity. C.C. Chapman - Managing The Gray - Digital Dads - Content Rules. Hugh McGuire - LibriVox - iambik audio - PressBooks. Christopher S. Penn - Blue Sky Factory - Marketing Over Coffee. Julien Smith - In Over Your Head - Co-author of Trust Agents. In conversation with Roger Dooley. Neuromarketing Blog. Brainfluence. Follow Roger on Twitter. This week's music: David Usher 'St. Lawrence River'. Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #280 - Host: Mitch Joel. Tags: advertising bite size edits blog blogging blue sky factory book oven brainfluence cast of dads cc chapman chris brogan christopher s penn digital dads digital marketing facebook facebook group hugh mcguire in over your head inception itunes julien smith librivox managing the gray marketing marketing over coffee media hacks neuromarketing new marketing labs online social network podcast podcasting pressbooks roger dooley six pixels of separation social media 101 social media marketing strategy the sound of music trust agents twist image