Podcasts about brainfluence

In this episode of Brainfluence, host Roger Dooley welcomes back Matt Dixon, founding partner of DCM Insights and co-author of the bestselling "The Challenger Sale." Dixon shares insights from his latest book, The Activator Advantage: What Today's Rainmakers Do Differently, which is rooted in groundbreaking research on how top professionals win and grow client relationships in the increasingly competitive world of professional services. Dixon unpacks the five distinct profiles that partners in fields like law, accounting, and consulting tend to fall into, with a particular focus on the "Activator"—a proactive, well-networked rainmaker who brings new ideas to clients and promotes deep collaboration within firms. Dixon explains that while only about 15–20% of partners naturally exhibit strong activator traits, everyone can learn to adopt key behaviors that set activators apart: maintaining a regular business development cadence, building broad and deep networks, and proactively creating value for clients. He reveals that the biggest client complaint isn't over-contact; instead, it's wishing they heard more from their trusted advisors with fresh insights and opportunities. The conversation offers practical takeaways for both leaders and individuals in professional services who want to move beyond waiting for the phone to ring and instead, become indispensable partners in their clients' success. The Activator Advantage on Amazon - https://amzn.to/3FjUSED Connect with Matt: Website - https://www.dcminsights.com/ LinkedIn - https://www.linkedin.com/in/matthewxdixon/ Show notes, audio, text, links - https://www.rogerdooley.com/activator-advantage-matt-dixon/ Connect with Roger: https://www.linkedin.com/in/dooley/ https://twitter.com/rogerdooley https://www.threads.net/@rogerdooley https://www.facebook.com/roger.dooley https://www.instagram.com/rogerdooley/ Roger's Stuff: Website: https://www.rogerdooley.com Neuromarketing: https://www.neurosciencemarketing.com/blog Forbes: https://www.forbes.com/sites/rogerdooley/ About Matt Dixon: Matt Dixon is an acclaimed business researcher and author best known for co-writing "The Challenger Sale," published in 2011. After the book's release, he spent years traveling internationally to share its groundbreaking B2B sales insights with teams across the globe. Early in his journey—around 2012 or 2013—Dixon was invited to present his research to one of the world's top strategy consulting firms, marking the start of his influential role in shaping sales practices for leading professional organizations.

Brainfluence host Roger Dooley sits down with marketing thought leader and bestselling author Mark Schaefer, who returns to the show with insights from his latest book, Audacious. Mark shares his unique approach to writing—how each of his books is inspired by real problems facing marketers—and discusses the existential challenges and opportunities posed by AI-driven marketing. Discover how both brands and individuals can stand out in an age of overwhelming content, why out-humaning AI is the key to survival, and what it means to be “audacious” in a world often dominated by the dull and predictable. From tangible examples, like the unforgettable fiberglass pig in a barbecue joint and Liquid Death's disruptive branding, to innovative uses of AI and QR codes, Mark offers practical strategies for earning attention, regardless of budget. He also tackles the importance of organizational culture, the role of fear in stifling creativity, and the critical connection between personal branding and professional audacity. Whether you're a marketer, entrepreneur, or just hungry for the latest thinking on breaking through the noise, this episode is packed with inspiration and actionable advice you won't want to miss. Audacious on Amazon - https://amzn.to/4k55iqp Connect with Mark:  Website - https://businessesgrow.com/ X - https://x.com/markwschaefer LinkedIn - https://www.linkedin.com/in/markwschaefer Show notes, audio, text, links - https://www.rogerdooley.com/audacious-mark-schaefer/ Connect with Roger: https://www.linkedin.com/in/dooley/  Website: https://www.rogerdooley.com Mark W. Schaefer is a globally recognized keynote speaker, educator, business consultant, and bestselling author of ten books. With over 30 years of experience in global sales, PR, and marketing, he serves as the Executive Director of Schaefer Marketing Solutions and holds faculty positions at Rutgers University and the University of Tennessee. Known for insightful and practical books like Audacious, which addresses navigating the AI world, and KNOWN, considered the world's number one book on personal branding, his work is used as textbooks at over 70 universities and translated into 15 languages. Schaefer's blog {grow} is hailed as one of the top marketing blogs in the world, and he is the founder and co-host of The Marketing Companion, one of the top 10 marketing podcasts. He consults for diverse clients from successful start-ups to global brands. His work often focuses on helping marketers rise above the noise by emphasizing humanity and finding ways to stand out in the digital age and amidst the rise of AI.

Send us a textWork with Deirdre to find, win and keep more of your ideal clients by creating your uniquely uncopyable brand strategy, story, offer, experience and more. Ready to make your marketing more persuasive without a big budget? In this episode, Roger Dooley breaks down five powerful persuasion secrets that top brands like Netflix, Amazon, and Expedia use to influence buyers—so you can apply them in your business today!

In this episode we talk with Roger Dooley author of Brainfluence. In a wide-ranging conversation, we start by covering the importance of focusing on making whatever behaviour you want to encourage as easy as possible. Then we move on to the importance of experimentation and how brands can work out which, of the many behavioural biases that have been discovered, they should prioritize. 

In the latest episode of the Brainfluence podcast, I had the pleasure of sitting down with Lisa Lutoff-Perlo, then Vice Chairman of External Affairs at Royal Caribbean Group and former CEO of Celebrity Cruises. Since then, Lutoff-Perlo became Chairwoman of the Board of the Hornblower Group and serves on the Board of Directors for AutoNation, AHC Group, and Amerant Bank. Lisa's journey from a low-level salesperson to a top executive is inspiring. Her latest book is Making Waves: A Woman's Rise to the Top Using Smarts, Heart, and Courage. We covered a wide range of topics including the resurgence of the cruise industry post-pandemic, the innovative use of technology onboard, and her unique leadership philosophy. Key Takeaways: Technology-Driven Customer Experience: Lisa highlighted how the cruise industry is leveraging technology to enhance customer experiences, making everything from booking to onboard interactions more seamless and efficient. Celebrity Cruises, for instance, introduced stateroom automation—allowing guests to control their environment with just a touch of a button. Inclusive Pricing Strategies: We discussed the evolution of cruise pricing, moving towards comprehensive packages that reduce the "pain of paying." Lisa emphasized that offering choices—whether all-inclusive packages or à la carte options—caters to the diverse needs of customers, providing a more tailored and satisfying experience. Leadership and Trust: Lisa shared valuable insights into building trust and credibility within an organization. From admitting her own limitations and asking for help, to fostering a team-oriented culture, her leadership approach is all about honest communication and mutual respect. Show notes, video, resources: https://www.rogerdooley.com/lisa-lutoff-perlo/

Here's a departure from the usual Brainfluence format: Are you ready for AI podcasts? Roger does a solo introduction and explanation of NotebookLM, and then turns the show over to two AI hosts, AI Greg and AI Eva, who talk about pricing psychology. Their discussion is based on the pricing section in Roger's book, Brainfluence. Show notes, videos, resources: https://www.rogerdooley.com/ai-podcasts-notebooklm/  

Mike "C-Roc" sits down with Roger Dooley, a renowned author and international keynote speaker. Roger is best known for his books Friction and Brainfluence, his blog on neuromarketing, and his column for Forbes. In this engaging conversation, Mike and Roger discuss how real-life experiences, mentorship, and learning in the trenches shape business success. Roger shares his journey from corporate strategy at a Fortune 1000 company to serial entrepreneurship, including co-founding College Confidential, which became the leading college-bound website in the U.S. He also reveals how his deep passion for translating academic knowledge into practical business strategies led him to a successful career in digital marketing and writing. Roger reflects on the importance of learning by doing and how embracing failure is a critical part of growth. Together, they talk about the value of mentorship, resilience, and staying open to unexpected opportunities in life and business. Whether you're an entrepreneur, leader, or dreamer, this episode will inspire you to take action, learn from your experiences, and chase your true mission. Tune in to discover how to apply Roger's insights to your journey and live a life with purpose! Website- https://www.rogerdooley.com/ Social Media Links/handles- https://www.facebook.com/roger.dooley https://www.instagram.com/rogerdooley/ https://www.linkedin.com/in/dooley/ https://x.com/rogerdooley https://www.youtube.com/channel/UCXPHdbsV1dntZ88omECy62AA

In this episode of Brainfluence, host Roger Dooley welcomes back Richard Shotton, a marketing expert with 23 years of experience working with major brands like Google and Mondelez. Shotton specializes in applying behavioral science to marketing and is the author of two books, including his latest, "The Illusion of Choice: 16.5 Psychological Biases That Influence What We Buy." LIsteners will learn about the reliability of behavioral science findings in marketing, the power of precise numbers in advertising, and how to use psychological principles like the "generation effect" to make marketing messages more memorable. Shotton also discusses the importance of reducing friction in customer experiences while explaining when a little friction can actually enhance perceptions of quality. Throughout the conversation, he provides practical examples and insights that marketers can apply to improve their strategies and better understand consumer behavior. Show Notes, Audio, Text, Resources: https://www.rogerdooley.com/richard-shotton-illusion-choice/ "Illusion of Choice" on Amazon: https://amzn.to/3WWgD2a Richard Shotton specializes in applying behavioral science to marketing. He has worked in marketing for 23 years and helps brands such as Google, Mondelez and BrewDog with their challenges. He is the author of The Choice Factory, a best-selling book available in 15 languages, which explains how behavioural science can solve business challenges. His latest book, The Illusion of Choice came out in March 2023. He's the founder of Astroten, a behavioral science consultancy. In 2021 he became an associate of the Moller Institute, Churchill College, Cambridge University.

In this Brainfluence episode, we discuss some surprising customer experience findings from a Harvard Business Review study. Our guest, Mauro Carobene, VP and Global Head of Customer Interaction Suite at Tata Communications, sponsor of the study, joins me to share insights on how enterprises are managing and improving customer interactions today. Mauro notes that despite the high priority placed on improving customer interactions—emphasized by 94-97% of global CXOs and decision-makers—only a minority feel they are doing enough. Tune in as we explore the challenges posed by data silos, the evolving landscape of AI in customer service, and how businesses can leverage technology to provide faster, more useful interactions for their customers. He discusses the important role employee experience plays in creating positive customer interactions and highlights the transformative potential of AI and chatbots in enhancing efficiency and effectiveness. Show notes, resources, links: https://www.rogerdooley.com/customer-interactions-hbr/  HBR Study: https://www.tatacommunications.com/press-release/nearly-6-10-say-their-businesses-arent-very-successful-at-consistently-delivering-positive-customer-experiences-finds-new-cx-survey/ Playlist - Full episodes: https://www.youtube.com/playlist?list=PLWpwOpolJGdKD3qDnQ6SPuXcGSI-WBo_4 Mauro Carobene is Vice President of Customer Interactions Suite at Tata Communications. He joined Tata Communications as part of the Company's Kaleyra acquisition, where he was the Chief Business Officer. In the last 25+ years, Mauro has held a number of executive roles in the Software/Telecom Industry in companies like DigitalRoute, Comptel and Nokia. Mauro has also served on multiple boards/advisory boards as a telecom software industry expert.

In this episode of Brainfluence, Roger Dooley sits down with Scott Rick, author of "Tightwads and Spendthrifts," to delve into the psychological forces that shape our spending behaviors. Are you a tightwad who feels pain with every purchase or a spendthrift who can't resist a good deal? Scott Rick explains how these financial tendencies are formed, their impact on our happiness, and how they affect our relationships. Listeners will learn about the "tightwad-spendthrift scale" and the psychological mechanisms driving these behaviors. Scott discusses the concept of "categorical thinking" and its influence on spending decisions, as well as the difference between frugality and tightwaddism. The conversation also covers demographic trends, the role of opportunity costs, and strategies to find a balanced approach to spending. Tune in to discover where you fall on the spectrum and gain practical tips to manage your financial habits better. Whether you're looking to understand your own spending patterns or seeking advice on achieving financial harmony, this episode offers valuable insights for everyone. Show notes, resources, links: https://www.rogerdooley.com/tightwad-spendthrift-scott-rick/ Book at Amazon: https://amzn.to/3z7Ep31 Scott Rick is a renowned author and behavioral scientist specializing in consumer financial decision-making. He is the author of "Tightwads and Spendthrifts," a book that delves into the psychological drivers behind different spending behaviors. Scott holds a Ph.D. in Behavioral Science and Marketing from Carnegie Mellon University and is a faculty member at the University of Michigan's Ross School of Business. His research focuses on the emotional and cognitive factors that influence consumer behavior, offering valuable insights for both individuals and businesses.

In this episode of Brainfluence we dive into the psychological triggers that influence decisions with negotiation guru Keld Jensen. Keld brings a wealth of expertise with 25 books to his credit and a career advising top organizations worldwide. In this episode, we explore not only business negotiations but also everyday scenarios where negotiation plays a crucial role—from family life to professional interactions. Today, Keld will share his insights on the pivotal role of trust in negotiations, explaining why it's not just about the deal, but how you make the other party feel. Expect to learn how even your wardrobe can impact negotiations and why mirroring your counterpart might just build that crucial rapport. Keld also introduces us to his negotiation ethics code, emphasizing honesty and transparency—values that he believes should anchor every negotiation. Keld discusses the complexities of virtual negotiations in today's digital world, like the challenges of engagement without physical cues, and how AI tools like chat GPT can revolutionize preparation and execution in negotiations. Keld's latest book is Negotiation Essentials: The Tools You Need to Find Common Ground and Walk Away a Winner Show notes, text, audio, resources: https://www.rogerdooley.com/negotiation-keld-jensen/ Negotiation Essentials: https://amzn.to/44WA6TT  Keld Jensen is an internationally recognized business and negotiation expert, advising governments and major corporations on optimized solutions for complex problems. With a background in sales and marketing and experience as a CEO of a publicly traded Scandinavian company, he teaches at top universities, including Baltic Management School, Aalborg University, and Thunderbird School of Global Management. Jensen has appeared on international TV over 200 times, contributed to major publications like Forbes, and founded MarketWatch Center for Negotiation Ltd. He has consulted for clients such as Vestas, Novo Nordisk, Johnson & Johnson, and UNICEF. A prolific author of 23 books available in 35 countries, he has over 2.8 million readers. In 2016, he was named one of the world's Top 100 Thought Leaders on Trust.

In this engaging episode of Brainfluence, we dive deep into the psychology of persuasion with Michael McQueen, an acclaimed speaker and author from Sydney, Australia. Michael shares invaluable insights from his latest book, "Mindstuck," exploring how we can master the art of changing minds in an ever-evolving world. He delves into why our instinctive reactions often override our rational thought, the impact of emotional and narrative-driven decision-making, and practical strategies for overcoming resistance to change. Whether you're looking to influence customer behavior, shift organizational culture, or simply understand the complexities of human psychology, this conversation will equip you with the tools to make a real impact. Tune in to learn how to navigate and reshape the way we think about change and persuasion. Resources, text, video: https://www.rogerdooley.com/mindstuck-michael-mcqueen/ Amazon: https://amzn.to/3QkrxMF YouTube: https://youtu.be/3W3OaLcJ9BQ  

In this episode of Brainfluence, we welcome guest Micah Solomon, a renowned customer service expert, to explore the nuances of "Iconic Customer Service." Micah delves into the delicate balance between providing personalized service without crossing into intrusiveness, introducing his "gold touch" method as a way to enrich customer interactions. Throughout the conversation, they tackle various challenges companies face, such as the ones Princess Cruise Lines encounters in delivering personalized service. Importantly, Micah emphasizes the significant impact of language on brand identity and the intricate relationship between customer service agents, AI, and customers. Micah describes the importance of employee happiness in creating a positive customer experience, advocating for fair compensation and thorough empathy training. Furthermore, Solomon discusses the adoption of technology to create anticipatory and seamless customer experiences, insisting on keeping it unobtrusive to maintain human-centric service. Micah Solomon's new book is, "Can Your Customer Service Do This?," which delves deeper into his principles of creating customer service that's not only responsive but also anticipatory, ensuring that loyalty lasts forever. Show notes, resources, audio, text: https://www.rogerdooley.com/micah-solomon-customer-experience/ Book: https://amzn.to/3QdhFo1  

In this Brainfluence episode, we explore pricing psychology with Leigh Caldwell, a seasoned behavioral economist and pricing strategist. Leigh joins us to shed light on the true essence of pricing – it's more than just numbers; it's about crafting positive customer experiences in a profitable way. In our discussion, we delve into the relationship between cost and value, and how businesses often undervalue their offerings. Leigh reveals effective ways to appeal to diverse customer segments through varied pricing strategies. We also dive into the psychology behind discounts and negotiations, examining the trade-offs customers make for a good deal. We also discuss supermarket strategies. We'll analyze how stores like HEB, Trader Joe's and Aldi use product combinations to catch consumer attention and convey value. Leigh introduces innovative concepts in behavioral economics, including "subjectivity as a factor of production" and the "system three approach," which expands on the conventional intuitive versus conscious decision-making models. We even discuss the curious concept of a "chocolate teapot" - a concept familiar in the U.K. but that might mystify our U.S. audience. Show notes and resources: https://www.rogerdooley.com/leigh-caldwell-pricing/ The Psychology of Price: https://amzn.to/3Uivbt9 The Irrational Agency: https://irrationalagency.com/ Leigh Caldwell is a behavioral economist and pricing expert with 10+ years of experience in applying behavioural science commercially. He is the creator of the System 3 methodology, author of The Psychology of Price, and a frequent speaker at academic and industry conferences.

In this episode of Neuromarketing on Allegro, the hosts, Tomasz and Karolina, interview the renowned neuromarketing expert Roger Dooley, the author of Brainfluence. They delve into the impact of emotional factors on decision-making in business-to-business markets and discuss the ethical implications of neuromarketing techniques.Roger shares insights on the evolution of neuromarketing and its application in today's digital landscape. The conversation also touches on the effectiveness of fundamental marketing principles and the democratization of neuromarketing during the pandemic. Throughout the episode, listeners gain valuable perspectives on ethical persuasion, marketing strategies, AI applications, and the importance of addressing both rational and emotional factors in sales and marketing.If you enjoyed our show, please subscribe to our podcast and be sure to join our Facebook group: https://www.facebook.com/groups/neuromarketing.na.allegroVisit also our websites:https://albarimarketing.pl/https://swietoniowski.pl/

In today's Brainfluence episode, we have the brilliant and hilarious entrepreneur, Mike Michalowicz, as our guest. Mike has built and sold multi-million dollar businesses, experienced the trials and tribulations of losing everything, and has since become a successful author, speaker, and entrepreneur. His latest book, Clockwork: Design Your Business to Run Itself - Revised and Expanded, is all about achieving true entrepreneurial success by creating a business that can operate seamlessly without relying solely on the owner. In this episode, Mike explains the importance of taking a four week vacation as a test for a business's ability to run itself, the concept of the Queen Bee Role, and the 4 Ds of building a successful business. Whether you're an entrepreneur or part of a larger organization, this episode offers valuable insights on how to achieve true entrepreneurial success. Tune in now to learn from the brilliant mind of Mike Michalowicz! Show Notes, Resources, Transcript: https://www.rogerdooley.com/mike-michalowicz-23-clockwork/ Mike Michalowicz is a well-versed expert in business studies. He has immersed himself in studying businesses of all sizes and strongly believes in the principle that these enterprises primarily operate on monthly cycles - from revenue generation and service provision, to employee management and book closing. One interesting theory he posits is the unique ability of a business leader to take a four-week break while ensuring the business runs smoothly in their absence. He suggests that if a business runs successfully during this period, theoretically, it underscores that the leader could step away indefinitely. In Michalowicz's view, this isn't a mark of redundancy but rather an opportunity to elevate oneself to a more strategic thinking role. His business acumen and insightful theories make him a powerful resource for business leaders and owners.

In this fascinating episode of Brainfluence, pioneering neuromarketer Dr. Carl Marci discusses how modern technology is impacting our brains. He shares insights from his new book Rewired, explaining how excessive smartphone use and constant multitasking are reducing productivity, increasing anxiety/depression, and rewiring our neural pathways in concerning ways. Marci provides concrete examples of how tech “superstimuli” exploit the brain's reward system, making constant distraction hard to resist. While acknowledging the benefits of technology, he advocates balancing human connection and focus. Marci offers perspective as both a neuroscientist and psychiatrist, blending the latest research with clinical insights. This is an eye-opening exploration of how we can optimize technology's advantages while avoiding its potential mental health costs. Show notes, resources, audio, text: https://www.rogerdooley.com/carl-marci-rewired/ REWIRED book: https://amzn.to/3rSNFV9 Dr. Carl D. Marci is physician, neuroscientist, author and entrepreneur. He is currently a Chief Psychiatrist and Managing Director of Mental Health and Neuroscience at OM1, a ventured-backed health technology real-world data company. He is also part-time staff psychiatrist at MGH and part-time Assistant Professor of Psychiatry at Harvard Medical School. Dr. Marci has worked at multiple early stage health technology and mental health delivery companies in the past. He has extensive training health research, the use of biological measures and the neuroscience of emotion through two National Institutes of Health fellowships. He holds seven US patents, has published numerous articles in peer-reviewed science journals, gives lectures regionally, nationally, and internationally and is a leader in the fields of social & consumer neuroscience and digital health. Dr. Marci is also a Henry Crown Fellow at the Aspen Institute and is a member of the Aspen Global Leadership Network.  

On this episode of Brainfluence, host Roger Dooley is joined by Paul Zak, founder of Immersion, a company that uses smartwatches and fitness devices to turn activity data into business insights. They discuss neuromarketing, the limitations of traditional metrics, and the importance of immersion for user experience testing. They also talk about the correlation between immersion and psychological safety, and how their technology can be used to predict mood and energy levels in vulnerable populations. Show notes, resources, audio, and text: https://www.rogerdooley.com/immersion-paul-zak/ Paul J. Zak is a world-renowned neuroscientist, author, and entrepreneur who has pioneered the fields of neuroeconomics, neuromanagement, and neuromarketing. He is a professor at Claremont Graduate University and a TED speaker with over 180 published papers and 19,000 citations. His latest book, Immersion: The Science of the Extraordinary and the Source of Happiness, reveals the science behind extraordinary experiences and how they can boost happiness and business success. He also co-founded Immersion Neuroscience, the first neuroscience-as-a-service company. Zak's research has taken him from the Pentagon to Fortune 50 boardrooms to the rainforest of Papua New Guinea, where he discovered the role of oxytocin in trust, morality, and love.

On this episode of Brainfluence, we explore how behavioral science can be utilized in both B2C and B2B marketing. Guest Nancy Harhut shares how campaigns that focus on emotional impact over product features can increase purchase intent. Video, text, and resources: https://www.rogerdooley.com/nancy-harhut-behavioral/ We also discuss information gap theory and how marketers can use it to pique interest, availability bias, and autonomy bias. We dive into how giving people choices can increase the likelihood of a buying decision, and how the use of the word "because" can increase compliance. In addition, we cover temporal landmarks, guiding customer choice, and the importance of coming off as engaged and interested in clients' work. Join us as we dive into these fascinating behavioral science principles and their applications in marketing. [00:00:00] Intro [00:00:44] Acceptance of Behavioral Science in Marketing [00:01:20] Skepticism in B2B Marketing [00:06:04] Autonomy Bias in Marketing [00:06:42] The Power of Choices [00:10:05] Temporal Landmarks and Discounting [00:12:36] Retirement Age Progression Tool [00:14:07] Information Gap Theory [00:18:17] Availability Bias [00:18:53] Availability Bias [00:21:18] Overcoming Bias in B2B Purchases [00:24:08] Automatic Compliance Triggers [00:24:43] The Power of "Because" [00:25:26] The Credibility of Charts and Graphs [00:27:39] Using Behavioral Science Principles in Marketing Nancy Harhut is the Chief Creative Officer at HBT Marketing. She specializes in blending creative with decision science to prompt responses and has spoken at industry conferences around the world. Prior to co-founding HBT Marketing, she held senior creative management positions with Hill Holliday, Mullen, and Digitas, and has won over 175 awards for digital and direct marketing effectiveness.

In this episode of Brainfluence, host Roger Dooley interviews Sam Tatam, Global Principal and Head of Behavioral Science at Ogilvy Growth and Innovation. Show notes, transcript & resources: https://www.rogerdooley.com/sam-tatam-evolutionary/ Tatam discusses his background in organizational and industrial psychology and advertising strategy, as well as his work at Ogilvy, where he and his team develop interventions and shape communications for some of the world's biggest brands and organizations. They also talk about Tatam's new book, Evolutionary Ideas: Unlocking Ancient Innovation to Solve Tomorrow's Challenges. The conversation covers various topics related to behavioral science and marketing interventions, including the power of quantity anchoring, the TRIZ framework, operational transparency, and the concept of choice.

In this episode of Brainfluence, host Roger Dooley interviews AJ Harper, an editor and publishing strategist, about her career as a developmental editor and ghostwriter, her new book, and the importance of understanding the reader as a character in non-fiction writing. AJ shares her insights and experiences in the world of writing and publishing, providing valuable tips for aspiring authors. Show notes & resources: https://www.rogerdooley.com/aj-harper-must-read/ During the interview, AJ and Roger discuss their intertwined book origin stories and their experience at a writer's retreat co-hosted by Mike Michalowicz and Michael Port. AJ emphasizes the importance of a transformational core message in non-fiction writing and marketing, and discusses editing for a deeper reader connection. She also encourages authors to do their own developmental editing before handing it off to a professional editor. AJ's expertise in developmental editing and ghostwriting shines through as she provides valuable advice for writers looking to improve their craft. Her new book and her insights on the importance of understanding the reader as a character in non-fiction writing make this interview a must-listen for anyone interested in the world of writing and publishing

The majority of online business owners spend a lot of money on content creation and advertisements. While these are practical ways to reach their audience, they may not be an effective solution to connecting with them. But what if there's a way to better understand consumer behavior and then create a copy that subconsciously drives them to take action? It sounds intriguing, right? To deep dive into the Neuromarketing subject, I have Roger Dooley joining me today on the podcast. He is a well-known author and international keynote speaker. He wrote the books Friction: The Untapped Force That Can Be Your Most Powerful Advantage and Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing. He writes the popular blog Neuromarketing as well as a column at Forbes.com. He is the founder of Dooley Direct, a consultancy, and co-founded College Confidential, the leading college-bound website.  Roger and I had conversations about behavioral marketing and consumer neuroscience. How can we tap into the data of consumer neuroscience? And how do different forms of data, imagery, and senses make us feel along our buying journey? Roger also shared multiple strategies for marketing our businesses better. What are cognitive biases, and why should we know and understand them as business owners, but also for our own personal lives? Making logical decisions vs. emotional decisions - which is more prominent? (Roger shares a parable.) Lastly, we talked about the link between emotional intelligence and marketing. We've also recommended a few incredible books that you should read. Do you want to understand consumer behavior more and align your content so that you can maximize your business? Tune in to this episode now and discover how Neuromarketing works!   Episode Highlights 02:27 Thinking of selling your business? - Reach out to us! 02:58 What is Neuromarketing and why should business owners know this? 11:56 What are Cognitive Biases & why you need to know them? 18:51 Incorporating behavioral marketing to your website and ad copy 27:56 Why do people buy based on emotions?  39:03 Where can you find Roger?   Key Takeaways ➥ The definition of Neuromarketing is any use of our understanding of how our brains work to make marketing better. ➥ An example of a cognitive bias is “People hate feeling a sense of loss.” They hate losing something, and that often outweighs the gain.  ➥ Social proof is also an example of a cognitive bias which can be incorporated to your website and Ads copy. Some people call it the bandwagon effect when you see other people doing something, you're more likely to do that thing yourself.   About The Guest Roger Dooley is an author and international keynote speaker. His books include Friction: The Untapped Force That Can Be Your Most Powerful Advantage (McGraw Hill; named one of the Best Business Books of 2019 by strategy+business) and Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing. He writes the popular blog Neuromarketing as well as a column at Forbes.com. He is the founder of Dooley Direct, a consultancy, and co-founded College Confidential, the leading college-bound website. He's been a serial entrepreneur since he left a senior strategy position at a Fortune 1000 company to enter the then-nascent home computer market.   Resource Links ➥ Buying Online Businesses Website (https://buyingonlinebusinesses.com)  ➥ Download the Due Diligence Framework  (https://buyingonlinebusinesses.com/freeresources/) ➥ Sell your business to us here (https://www.buyingonlinebusinesses.co/sellyourbusiness) ➥ Get 1-1 voice note coaching with Jaryd (https://app.coachvox.com/profile/jaryd-krause) ➥ Content Ellect (Content Agency) - https://bit.ly/3HTthbI ➥ Surfer SEO (SEO tool for content writing) - https://bit.ly/3X0jZiD   Connect with Roger Dooley: ➥ Roger Dooley - https://www.rogerdooley.com ➥ Neuromarketing - https://www.neurosciencemarketing.com/blog/ ➥Roger Dooley Keynotes & Workshops - https://www.rogerdooley.com/speaking/  See omnystudio.com/listener for privacy information.

Tom Peters is an author and legendary business thinker who has written 19 books. His new title is Tom Peters' Compact Guide to Excellence. It's a small book packed with short bites of wisdom curated by Tom to encourage a humanistic approach to business. In this episode, he explains why the most important decisions in business are promotions, and that often managers don't spend enough time on them or know how to do them correctly. He shares a technique for choosing the best candidate he learned in a conversation with an Indian general. The entire episode is packed with Tom's plain-spoken, hard-hitting wisdom. You'll learn why a company's front-line managers are the most important group in the firm. He explains why big companies rarely do things right, and that mid-sized companies are often the most valuable contributors to society and the economy. Show notes, resources, text and video: https://www.rogerdooley.com/tom-peters-compact-excellence/ 

In business, we have a bias for busyness. Doing something is always better than doing nothing, to most of us. Indeed, Brainfluence guest and management expert Tom Peters famously proclaimed "a bias for action" to be a key component of excellence. But, is it possible that doing nothing could sometimes be the best strategy? In today's episode, we welcome Jinny Uppal, who has studied the science of action-taking and discovered that constantly being busy can be counter-productive. Jinny has compiled her research into a book called IN/ACTION: Rethinking the Path to Results, in which she argues that taking breaks and being mindful can lead to more sustainable growth than constantly striving for progress. As a business consultant, investor, author, and speaker, Jinny now helps others achieve their goals without burning out. In this conversation, Jinny shares her own experience of shedding the busyness bias and embracing a more strategic approach to success, and explains the science behind the action bias and how we can motivate ourselves to overcome it.

Can you be authentically charismatic? Renowned behavioral investigator Vanessa Van Edwards has always been fascinated by the 'science of people'. A (famously) socially awkward person, Vanessa's first book Captivate, covered the problems we face in communicating with other people and provided science-backed ways to overcome them. Now with her new book, Cues: Master the Secret Language of Charismatic Communication , Vanessa helps us level up our communication skills by revealing the secrets behind charismatic communication. Show notes and resources: https://www.rogerdooley.com/vanessa-van-edwards-cues/    In today's episode of Brainfluence, Vanessa uncovers the two things that create charismatic personalities – warmth and competence. Competence cues involve the numbers, data, awards, certifications, or degrees that validate your knowledge. Warmth cues involve personal stories, anecdotes, case studies, gifts, funny videos, or the like that add trust, reliability, friendliness, and fondness to your persona. The balance between the two is a joy for our brains. Vanessa discusses the cues to use and the cues to avoid in our communication. Going in-depth about the four primary cues – words, body language, vocal factors, and imagery, she explains how to employ them in speeches and meetings. She also explains how our communication cues have changed since the pandemic began and how to express ourselves effectively despite these changes.

Loretta Graziano Breuning, Ph.D. is the author of Habits of a Happy Brain: Retrain Your Brain to Boost Your Serotonin, Dopamine, Oxytocin, and Endorphin Levels. She founded the Inner Mammal Institute to help people build new neural pathways to turn on their happy chemicals in new ways. (www.InnerMammalInstitute.org) As a Professor of Management at California State University, and a mom, Loretta was not convinced by prevailing theories of human motivation. While researching alternatives, she uncovered the brain chemistry we share with animals. She learned that each happy chemical evolved to motivate a specific survival behavior, not to make you feel good all the time for no reason. Then everything made sense, and she began creating resources to spread this knowledge: books, videos, blogs, podcasts, infographics, slide shows, social media, and a training program. Loretta's work has helped thousands of people "make peace with the animal inside." And she still marvels every day at the overlap between a wildlife documentary and the lyrics to a love song. Dr. Breuning's work has been translated into Spanish, Russian, Chinese, Arabic, French, Turkish, and German. She has been quoted in Forbes, NPR, the Wall St. Journal, Fox, Time, NBC, Psychology Today, Cosmopolitan, Real Simple, and Psychologies. Her podcast is "The Happy Brain," and she's been a guest on many podcasts, including Almost 30, James Altucher, Brainfluence, Recovery Unscripted, Fat Burning Man, Humans 2.0, and Yogabody. Details at InnerMammalInstitute.org. To become a Certified Inner Mammal Trainer and help people make peace with their inner mammal, check out our new training program at InnerMammalInstitute.org/training. In this Episode: Dr. Breuning's personal and professional journey Neurochemistry & the disease model Neural pathways & reward center wiring Alternative experiences & dealing with life on life's terms Understanding brain wiring and behavior Dopamine, Oxytocin, Serotonin, and Endorphin The Inner Mammal Institute and Inner Mammal Method Satiation Expectation management and Distress Intolerance Dr. Breuning's take on addiction and Building Neuropathways What's next? Signature Question Follow Dr. Breuning: Website: https://innermammalinstitute.org/ Psychology Today: https://www.psychologytoday.com/us/contributors/loretta-g-breuning-phd LinkedIn: https://www.linkedin.com/in/lorettabreuning/ Books: https://www.amazon.com/Loretta-Graziano-Breuning/e/B001K8RYKU%3Fref=dbs_a_mng_rwt_scns_share The content of our show is educational only. It does not supplement or supersede the professional relationship and direction of your healthcare provider. Always seek the advice of your physician or other qualified mental health providers with any questions you may have regarding a medical condition, substance use disorder, or mental health concern.

For decades, market research consisted mostly of surveys and focus groups. Now we have a host of new tools to track our audiences – what they see, what they read, what they think and how they feel. Today's episode of Brainfluence features neuroscience-based marketing expert Benny Briesemeister. Show notes, links, resources, video & text versions: https://www.rogerdooley.com/benny-briesemeister-neuromarketing/ Benny discusses the science, evolution, growth, scope, and future of neuromarketing. He gets into the details of the most powerful neuromarketing technique, fMRI, its cost concerns, and how the marketing sector can better utilize it. Neuromarketing offers marketers the advantage of understanding the non-conscious drivers of human behavior and decision-making. To get a clearer picture of the transformative power of neuromarketing for business, tune in to this episode. [0:00] Intro [01:17] Large corporations use neuromarketing to increase sales. [03:40] Academic acceptance of neuromarketing [05:46] Deloitte gets into consumer neuroscience [07:09] Behavioral data vs. Market research data [10:12] How neuroscience is revolutionizing marketing [12:05] Using GSR - Galvanic Skin Response [12:25] Neuromarketing helps segment customers [15:29] Three basic types of motivation [21:53] FMRI - advantages and disadvantages [24:06] Cost concerns of fMRI [27:18] Using smartphones, smartwatches, fitness trackers, etc. for neuromarketing

Roger is another world renowed neuromarketer and incredible mind! On this episode we discuss how to eliminate friction within your customer journey.  Truly a one of a kind episode!  Want more neuromarketng insights? Subscribe to Neuro Hive today: https://neurohive.live/subscribe

Choice architecture, the way choices are presented to people, is often overlooked as an important influence on both big and small decisions. One of the world's most recognized researchers on decision-making, Eric Johnson, has studied choice architecture and its effects on behavior. Understanding how we make choices and improving their presentation helps us design better processes for many important situations. We are all choice architects, Eric says. Show Notes, Transcript, Resources: https://www.rogerdooley.com/eric-johnson-choice/ Book: https://amzn.to/3Jp7abM  Eric joins Brainfluence to dissect our roles as choice architects and explain how to change our choice architectures to arrive at better decisions. A well-designed choice architecture helps you to look beyond the easiest and most accessible paths or memory-based preferences. Eric also explains how default choices are formed, the 3 E's that make them, and how to not be blinded by them. You'll learn about how choice architecture applies to our most basic decisions in life, including choosing a dress to wear or voting for a political party. You'll also learn to make better decisions when faced with an overwhelming number of options. In a nutshell, you'll understand that the clearer you can see your choices, the better your decision-making becomes.

What is “conation?” According to seasoned marketing and strategy leader Sandeep Dayal, conation is incredibly important in the marketing world. It refers to the desire or will of people to perform an action – it helps marketers assess what causes a customer to opt-in or out of a buying decision. Notes & Resources: https://www.rogerdooley.com/sandeep-dayal-branding/ Sandeep Dayal joins Brainfluence to explain purchase decisions, brand identity, brand positioning, customer-centricity, and customer experience for brands that want to find and sell to their audiences ethically. He breaks down the process of a customer's buying decision, the three factors that affect the designing of empathetic brands, and the three principles of self-regulation for marketers, among other things. Recognition of the need to optimize customer experience continues to grow. As Sandeep explains, the better a customer's mind is familiar with your brand's offerings, the better the chances are they would buy from you. Make an effort to get to know your customer – understand their pain points, questions, and concerns, and align your marketing strategy to find them the answers to their most persistent questions.

Sobre el neuromarketing

Businesses today face the challenge of balancing their core values with the realities of the digital age — an age that has customers expect 24/7 access to brands. Surprisingly, the brands that put their customers first have survived even the worst phases of the pandemic, according to best-selling author and returning guest on Brainfluence, John Jantsch. Notes & Resources: https://www.rogerdooley.com/john-jantsch-engine/ John advocates customer-centric marketing and brings us lessons from his most recent book, The Ultimate Marketing Engine: 5 Steps to Ridiculously Consistent Growth. He talks about the importance of focusing less on generating “more” leads. Rather, you should enhance the buying experience of your existing customers to generate organic referrals and leads. He explains how strategically (and authentically) partnering with your top 20% customers does your business more good than investing in lead generation. John also reveals his 5-step marketing process that helps discover and map businesses to their ideal customers. Consistent business growth in today's times depends almost entirely on the quality of customer experience offered. Improve it and your customers will take your business to the next level before you  know it. Tune in to the conversation to learn more!

Dorie Clark joins us today on Brainfluence discuss her new book, The Long Game and  to explain why a long-term strategy is essential to help us achieve our goals in life. In this era of instant gratification, it's hard to wait until a business strategy works or the results of practice start showing results. But, Dorie notes, success is a product of long-term consistency for example, a one-percentage daily improvement (as James Clear explained in Atomic Habits). This approach requires you avoid frequent changes. Rather, you must keep going and stick to a strategy that works for you. Creating mental space is essential on your path to success. If you stuff all your hours with work, not heeding the long-term implications of constant jam-packed days, you will never know if you're heading where you want to. Listen to today's conversation as Dorie and Roger discuss many more topics, including why you must create room for whitespace in your calendar and how to do that even if you don't have schedule flexibility. Show page with video and text versions, resources, etc.: https://www.rogerdooley.com/dorie-clark-long-game/

Roger Dooley is an author and international keynote speaker. His books include “Friction”, named one of the Top 3 Management Books of the Year by strategy+business) and the bestselling “Brainfluence”, now in 11 languages. He has delivered speeches around the world, most recently as the opening keynote for Slovakia's biggest marketing conference. He writes the popular blog Neuromarketing as well as a column at Forbes.com. He co-founded College Confidential, the leading college-bound website which was acquired by the Daily Mail Group. He's been a serial entrepreneur since he left a senior strategy position at a Fortune 1000 company to enter the then-nascent home computer market. To learn more about Roger, check out the following links: Roger's Website: https://www.rogerdooley.com Facebook: https://www.facebook.com/roger.dooley Instagram: https://www.instagram.com/rogerdooley/ LinkedIn: https://www.linkedin.com/in/dooley/ Twitter: https://twitter.com/rogerdooley

Dan Pink explores a new and surprising topic: Regret. We all have regrets, and usually we think of regret as something to avoid. Not so, says Dan. He explains how regret can be a positive force, the four categories of regret, and more. Show notes: https://www.rogerdooley.com/dan-pink-regret/ Video: https://youtu.be/Gx32A_c5Pyk

Conozco a Èlia Guardiola hace bastantes años, creo que cuando existía una red social llamada Google Plus, jajajaCoincidí con ella en mi segunda ponencia y creo que fue también su segunda ponencia, así que comenzamos nuestros proyectos más o menos en la misma fecha.Somos muy buenos amigos, la he escuchado reír, llorar, pasar malos momentos y también momentos muy buenos. Es un auténtico torbellino de emociones y que estoy seguro que te aflorarán algunas de estas emociones cuando escuches su entrevista.Èlia Guardiola es consultora de marketing digital y social media especializada en marketing emocional y storytelling.¿Quieres conocer a fondo a Élia?Si estás interesado en lanzar un nuevo proyecto, puedes acceder a cualquier hosting SSD de Raiola Networks con un 20% de descuento. https://raiolanetworks.es/landing/recomendado-por-miguel-angel-florido/En la entrevista a Èlia Guardiola conoceremos:1.- ¿Cuáles fueron los orígenes de Élia Guardiola?2.- ¿Cómo empezaste a trabajar tu marca personal?3.- ¿Cómo fue tu primera experiencia dando una ponencia en un evento?4.- Anécdota de algún congreso que hayas participado.5.- ¿Cuándo saldrá a la luz tu primer libro físico sobre marketing emocional y storytelling?6.- La teoría de los 4 pilares del marketing emocional.7.- ¿Cuándo descubres tu pasión por el marketing emocional?8.- Háblanos de tu nueva Escuela y de tus nuevas formaciones.9.- Libro favorito, grupo de música y películaRed Hot Chili Peppers, Libro Story brand y Brainfluence, The Good Doctor e hijos de la anarquía.10.- El valor de la amistad.

One of the most interesting people I've had on Brainfluence is Wired co-founder Kevin Kelly. He's a renowned futurist, a perpetual gadget guru, a serious photographer, and an even more serious traveler. His latest project doesn't fit our usual conversation topics, but, as expected, his insights are fascinating. Book link: https://amzn.to/33rqNzv Show notes link:  Kevin Kelly, co-founder of WIRED and renowned futurist, has toured Asia for over half a century. Not only has he witnessed its changing culturhttps://www.rogerdooley.com/kevin-kelly-vanishing/e and landscape, but he's also captured his experience in 9000 photographs, later compiled into 1000 pages of his most recent book, Vanishing Asia. Kevin set off for Asia in 1972 with a film camera. With no remote idea about Asia or its culture, he started to document the traditions that eventually seemed “disappearing even from first sight”. He put together the results from his privileged journey (as he describes it) in his three-volume book, which speaks everything traditional about Turkey in the West to Japan in the East. Kevin's current title at Wired is “Senior Maverick,” a designation I'm sure you will agree is appropriate.

In today's episode, we are joined by Nathalie Nahai, an international speaker, author, and consultant whose work explores the intersection between persuasive technology, ethics, and the psychology behind evolving consumer behaviors. Nathalie talks about the concept in the book Business Unusual, the importance of trust for consumers today, the meaning of eudaimonic culture, and examples of companies with eudaimonic culture. She also shares some insights on similarity and social identity, virtual work, what we can do to be better at virtual meetings and, building trust virtually. Tune in to learn more about building better customer relationships and a successful, sustainable organization. Show Notes: https://www.rogerdooley.com/nathalie-nahai-unusual/ ‎ Key Moments: [01:43] The concept of the book Business Unusual [03:14] The importance of trust for customers today [05:37] The dissonance between the experience for the customers and the internal marginations of the company [07:35] Eudaemonic culture [09:22] Examples of companies with a eudaemonic culture [14:41] People learning meaning [17:07] Similarity and social identity [18:08] The thoughtful marketing experience [22:38] Virtual work [25:06] What can one do to be better at virtual meetings? [28:00] Building trust virtually [29:18] Zoom happy hours  

Cass R. Sunstein is currently the Robert Walmsley University Professor at Harvard. He is the founder and director of the Program on Behavioral Economics and Public Policy at Harvard Law School. In 2018, he received the Holberg Prize from the government of Norway, sometimes described as the equivalent of the Nobel Prize for law and the humanities. In 2020, the World Health Organization appointed him as Chair of its technical advisory group on Behavioural Insights and Sciences for Health. From 2009 to 2012, he was Administrator of the White House Office of Information and Regulatory Affairs. He's co-author with Richard Thaler of the best-seller NUDGE. Sunstein's new book is  SLUDGE, which builds on the ideas in Nudge and describes how bad processes, whether unintentionally bad or bad by design, waste billions of dollars and untold hours in effortful citizen and customer experience. Sunstein joins Brainfluence for a lively discussion of sludge, friction, and how to make the world a better place.

#RogerDooley is an author and international keynote speaker. He wrote Friction: The Untapped Force That Can Be Your Most Powerful Advantage, which was named one of the Best Business Books of 2019 by strategy+business. He also wrote Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing.

Roger Dooley is one of the true thought leaders in the field of neuromarketing. He has focused his work on understanding unconscious influence, and has written a best-selling and authoritative book (Brainfluence) and has a podcast of the same name. If we are trying to figure out what influences people, and 95% of what influences people is in the subconscious, what tools do we have to better understand influence? Listen in as Roger shares his wealth of knowledge and experience on the subject with us. For more information: •Roger Dooley: https://rogerdooley.com •Amanda Russell: https://amandarussell.co •Neal Schaffer: https://nealschaffer.com Learn more about your ad choices. Visit megaphone.fm/adchoices

Una recomendación de un libro, dos motivos por los que debes leerlo y tres aprendizajes personales.

If you've ever felt the pressure to buy something because the website said there were just two left at that price or that the sale was ending soon, you've experienced just two of the many techniques using neuroscience to advertise online.  Today's guest is Roger Dooley. Roger is an author and international speaker. His books include Friction, one of the Best Business Books of 2019, and Brainfluence now in 11 languages. He writes the popular Neuromarketing Blog and Brainy Marketing at Forbes.com. He co-founded College Confidential, the leading college-bound website. Show Notes: [1:02] - Roger's background began in engineering but he found his way into marketing. [2:32] - Neuromarketing is using the understanding of how our brains work to market better. Roger describes it in more detail as well. [3:47] - One of the major techniques using psychology in marketing is scarcity. [5:27] - Another technique is to use social proof. Roger uses travel sites as an example. [6:16] - Many large companies, specifically travel sites and hotels, hire psychologists for the purpose of marketing. [7:50] - There's nothing wrong with using scarcity in marketing, but Roger and Chris discuss those who do not use this technique ethically. [10:03] - Chris shares a personal story of a sales job where his ethical selling and integrity created return customers. [14:04] - The first step in recognizing the legitimacy of scarcity techniques is to be aware that they exist.  [14:27] - Roger discusses another technique called reciprocity. [15:47] - Always evaluate the legitimacy of product reviews. [16:33] - Authority is another technique used. Roger explains how the psychology behind this works. [17:50] - Through Covid, the authority technique was seen often. [19:30] - One area that Roger has been recently focused on is the area of friction. How does this work in the sales field? Amazon has been using it for a long time. [21:33] - Roger shares a story about how LinkedIn used the friction technique. [23:40] - Even news sites use the startup friction technique to gather subscribers. [25:18] - How do vendors use more friction to retain subscribers or customers? [28:10] - The return process can also be sketchy, but in the case of Amazon, making this process easy has created reciprocal trust. [33:07] - There are many rebate offers that can be abused that were very popularly used in the past. Roger explains how that worked and that it isn't used as often anymore. [36:20] - When you express the same deal to someone as a loss or a gain, the loss looms bigger than the gain. Deals like this prey on loss aversion. [37:54] - There was some research done about random higher prices put onto specific items. [39:14] - Decoy marketing is very popular recently because of the surge in subscription services. [42:03] - Another form of decoy marketing is when there's a better product offered at the same price of the lesser product. [42:52] - Always look for things that might be manipulative. [44:02] - Everyone is impacted by these techniques differently. Price sensitivity, urgency, and fear of missing out are traits that are affected differently. [45:12] - AI is used to better control personalized/customized offers. Roger explains the pros and cons. [47:28] - Generally speaking, engagement on video content is great. When AI suggested videos are accurate, things are great, but engagement can actually be weaponized. [49:18] - What happens when there's too much engagement? [51:51] - Adding friction in the right places can be a good thing for businesses. Thanks for joining us on Easy Prey. Be sure to subscribe to our podcast on iTunes and leave a nice review.  Links and Resources: Podcast Web Page Facebook Page whatismyipaddress.com Easy Prey on Instagram Easy Prey on Twitter Easy Prey on LinkedIn Easy Prey on YouTube Easy Prey on Pinterest Roger Dooley Web Page Roger Dooley on Twitter Roger Dooley on LinkedIn Roger Dooley on Facebook Roger Dooley on Instagram Friction by Roger Dooley Brainfluence by Roger Dooley The Persuasion Slide by Roger Dooley

Roger Dooley, auteur van de boeken Friction en Brainfluence weet precies wat je moet doen om je klanten uit hun diepe trance te halen zodat ze hun creditcard tevoorschijn halen en alles kopen wat jij te bieden hebt. Maar pas op. Er zijn een aantal dingen die dus ook absoluut niet moet doen. Wist je dat […]

Roger Dooley is an author and international keynote speaker. His books include Friction: The Untapped Force That Can Be Your Most Powerful Advantage (McGraw Hill; named one of the Best Business Books of 2019 by strategy+business) and Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing. He writes the popular blog Neuromarketing as well as a column at Forbes.com. He is the founder of Dooley Direct, a consultancy, and co-founded College Confidential, the leading college-bound website. He’s been a serial entrepreneur since he left a senior strategy position at a Fortune 1000 company to enter the then-nascent home computer market. Websites and Handles:https://www.neurosciencemarketing.com/blog/about-us/roger-dooley-bio    

During the last 23+ years of my business career I've experienced various tectonic shifts in the business landscape firsthand. For businesses that did not adapt to those tectonic shifts, those shifts were very destructive. The businesses that seized the opportunities of those shifts often had the power to rise above their much stronger competitors. During this episode, we'll take a look at three of these tectonic shifts and the effects they've had on transforming businesses, right after this intro. 1. The Tectonic Shift from Brick and Mortar to the Internet “The tectonic, technology-driven shifts that characterize the Internet Century have rendered some of the commonly accepted strategic fundamentals we learned … on the job incorrect.” - Eric Schmidt, Former Google CEO I remember arriving at college my freshman year in 1992 and having no idea what the internet was. And yet, by 1996 I was creating Adoption.com. Blockbuster vs. Netflix The story of Blockbuster and Netflix is a great example of the tectonic shift from bricks and mortar business to internet business. Blockbuster was the king of video rentals in the late 90's. They owned more than 9,000 stores in the United States, had 84,000 employees around the world, and had 65 million registered customers. The company received $800 million in late fees alone in one year and at its peak was valued at $3 billion (Source: Business Insider). They must have felt invincible in their industry.  Netflix was created in 1997. It wasn't the streaming giant it is today. Back then it was simply an online video rental company. It's main differentiators were that it shipped the DVDs to customers and it didn't have late fees. The founders of Netflix, Marc Randolph and Reed Hastings, believed that the internet was the future but weren't having much success competing with a giant like Blockbuster.  “While Blockbuster… focused on brick-and-mortar video stores, technological innovations meant that competition was on the rise.”  - Irene Kim, Business Insider  In 2000, Randolph and Hastings met with the Blockbuster CEO. They came with the offer of selling Netflix for $50 million. Owning Netflix would allow Blockbuster to be the king of both physical and online video rentals. But the CEO laughed at the deal, considering Netflix to be a niche business.  When Randolph and Hastings went into that meeting, Randolph describes feeling like “a country mouse in a big city” standing in his shorts and t-shirt when Blockbuster's CEO came in with his “beautiful Italian shoes” (Source: GQ). However, the Netflix co-founders understood the powerful tectonic shift taking place while the Blockbuster CEO did not.  Ten years after that ill-fated meeting, Netflix was posting earnings of $116 million while Blockbuster was declaring bankruptcy. Blockbuster had the resources, reach, and reputation. If they had effectively leveraged the shift to the Internet, they would have catapulted their growth. Instead, the Netflix small startup was able to surpass the giant industry leader greatly because they took advantage of the tectonic shift.  2. The Tectonic Shift from Printed Yellow Pages to Search Engines  Do you remember that giant phone book that used to get dropped off at your house every year? The yellow pages were filled with different size advertisements of businesses to help people find whatever they were looking for. Advertising in the Yellow Pages was so popular because its audience was ready to spend when they opened the pages. In fact, 9 in 10 customers who saw Yellow Page ads made a purchase (Source: Simmons Market Research Bureau). Many industries enjoyed great returns from their Yellow Page advertisements, such as attorneys who gained $17 per dollar spent, restaurants that earned about $3.50 per dollar spent, and car dealers that earned around $280 per dollar spent (Source: CRM Associates).  “The Yellow Pages have offered advertisers and businesses an extremely strong and steady return on investment in a medium they can count on — providing a direct, measurable, cost-efficient vehicle for their marketing expenditures.”   John Greco, President and CEO of the Yellow Pages Integrated Media Association   The Yellow Pages were slow to adapt to the internet. In 1995 Elon Musk approached the Yellow Pages with an offer to partner with them and get the Yellow Pages online. As Musk tells it the executive “picked up the Yellow Pages – this book, this big thick book full of ads, this multibillion-dollar risk industry – and threw it at me and said, ‘You ever think you're going to replace this?'” (Source: CNBC).  By the 2000's, internet search engines were already beginning to cut into the Yellow Pages' profits with 1 in 3 consumers using internet over Yellow Pages (Source: AdAge). Yellow Page publishers slowly began putting their content online as well as in print around this time but search engines were continuing to change the game.  Google introduced targeted, pay-per-click advertising that was changing the world of advertising. As Larry Page, Google's Co-Founder and CEO described the new product,  “AdWords offers the most technologically advanced features available, enabling any advertiser to quickly design a flexible program that best fits its online marketing goals and budget.” “Yellow Page usage among people, say, below 50, will drop to near zero over the next five years.” Bill Gates, said in 2007 (Source: Seattle Times) Over the years, consumers turned more and more to internet searches. By 2014, more than half of the United States had replaced their phone books with online searches (Source: comScore). Marketers turned to internet advertising because of the returns and flexibility it offered while Yellow Pages has a 1 out of 5 rating in overall satisfaction (Source: Rhino Digital).  The yellow pages already had the relationships with the advertisers, the reputation and loyal subscribers. They could have been unstoppable in transforming to a business search engine. However, they were slow to take advantage of the tectonic shift occurring and because of that they've practically been buried by search engine startups. Google took full advantage of this shift and has experienced massive growth thanks to it. In 2019 Google had $29.9 billion in just ad revenue while the yellow pages announced their last printing of their physical phonebook (Source: Owler).  The Tectonic Shift from Desktop and Dumb Phones to Smartphones  Thanks to the immense capabilities of smartphones, we are able to do almost anything on them. Mobile has become the most popular platform for gaming, social networking, and now shopping, with about four out of five Americans making purchases on their mobile devices (Source: Pew Research Center). In fact, 52% of global website traffic comes from mobile devices (Source: GS Stat Counter).  The tectonic shift from dumbphones and desktop computers to smartphones became very apparent to me when I was sending my oldest daughter to college. I offered to buy her a laptop and her response to me was that she didn't need one. She believed she could do everything she needed from her smartphone. Although she eventually agreed to the laptop, it amazed me to realize how much people are shifting away from desktop computers and even laptops. The invention of mobile apps has led to the creation of many startup companies that are able to surpass their larger internet rivals thanks to the ease-of-use smartphones offer. Let's take a look at how Uber was able to break up the near monopoly taxis held for decades.  Taxis had been a necessary headache in the world of travel for a long time. The first problem of taxis was getting one. Hailing a taxi from the side of the road during busy traffic required riders to wave their arms and hope that a taxi would come driving by and stop just when they needed it. It was also a problem for taxi drivers who would often waste fuel and money driving around searching for passengers.  I can remember my own very frustrating experience trying to hail a taxi in London during rush hour to get to one of the most important business meetings of my life. I stood on the corner trying to hail a taxi as literally hundreds of them drove past me. Each minute that passed made me worry more  that I was going to miss my meeting. It took me more than half an hour to get a taxi to stop and take me.   The solution to this hailing problem was to call and order a cab. However, when you did that, it often took a very long time for the taxi to arrive. There was no guarantee that your cab would actually arrive when you needed it. It may come early, late, or never at all. And of course, as you stood there waiting for your ride, you had no idea if the taxi was just around the corner or in the completely wrong part of town.  Once you got a taxi, you had to hope that your driver understood where you wanted to go. Airports were easy enough but almost any other location, even major hotels, could cause confusion and have you end up somewhere you never wanted to be.  And then there's the cost of the trip, which your driver could change on you at any moment. Regularly in my travels the taxi payment screen would tell me my cost was a certain amount but the driver told me the cost was actually more expensive because of special circumstances or fees.  And, you never knew if the taxi driver in an unknown city was taking the shortest route, or driving a longer route to increase the mileage fee. Based on how much difficulty and frustration surrounded using taxis, it's not surprising that a company like Uber came along to improve things using the tectonic shift of mobile. It's only surprising just how much of an improvement they were able to create. Uber's ride-sharing app ultimately erased almost every challenge related to getting a ride.  “[Uber] is the perfect illustration of how the ubiquity of smartphones enabled clever entrepreneurs to take friction out of a process that, until Uber came along, seemed set in stone.” - Roger Dooley, Author of Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing  As you know, with Uber, riders are able to secure a ride almost always exactly when they need it, put their address into the GPS and share it with the driver so there is no confusion about the destination. The driver and rider can see the route and how much the ride will cost them even before the ride starts. Uber is so fast that I have had to stop requesting an Uber from my hotel room, because I usually cannot even walk from my hotel room to the hotel entrance before the Uber arrives. Riders are even able to see how close their driver is to them so they don't have to stress about why their ride is a few minutes late.  In 2019, Uber's annual revenue was $65 billion (Source: Uber) with 110 million monthly active users (source: Wikipedia). Taxis had been the industry leader for so many years. Buying a taxi medallion was one of the surest investments someone could make. As the New York Times reported, “Taxi ownership once seemed a guaranteed route to financial security, something that was more tangible and reliable than the stock market since people hailed cabs in good times and bad (Source: New York Times). However, by April 2020, 94% of taxi trips in New York City were from ride sharing companies, with Uber accounting for 67% of all those trips. In Chicago, traditional taxis have seen trip numbers drop 96% from April 2019 to April 2020. The taxi industry had the resources it needed to create an app and make the other necessary changes to take advantage of this tectonic shift. But because they did not effectively adapt to the shift, along with other consumer needs, Uber has achieved dominance in their industry. Key Takeaways  Here are some of the key takeaways that stood out to me from today's episode: We need to quickly and effectively identify, leverage, and protect our businesses from the tectonic shifts that are constantly happening. Just because our business is a powerful industry leader does not mean that a tectonic shift cannot disrupt our business. It will happen. Count on it. Don't underestimate the upstart business in our industry that is successfully leveraging the tectonic shift. Find a way to acquire or work with them, or leverage the same tectonic shift before they leapfrog us. Want to be a Better Digital Monetizer? Did you like today's episode? Then please follow the following channels to receive free digital monetization content: Get a free Monetization Assessment of your business Follow the Monetization Nation Blog. Subscribe to the Monetization eMagazine. Join our private Monetization Nation Facebook Group. Subscribe to the Monetization Nation YouTube channel. Subscribe to the Monetization Nation podcast on Apple Podcast, Google Podcasts, Spotify or Stitcher.  Connect with Nathan on Linkedin.  Follow Monetization Nation on Instagram.  Follow Monetization Nation on Twitter. Challenge If we desire monetization we have never before achieved, we must leverage strategies we have never before implemented. I challenge each of us to pick one thing that resonated with us from today's episode and schedule a time this week to implement it to help achieve our monetization goals. Share Your Story What business tectonic shifts have you seen? Please join our private Monetization Nation Facebook group and share your insights with other digital monetizers.

Get to know these successful thought leaders and find out how they present themselves and their crafts as experts in their fields. Don Williams is a sales and CX & Culture coach for entrepreneurs, Fortune 500 leadership coach, keynote speaker, and facilitator. He helps clients get measurable and real results. He is passionate about guiding businesses and companies to dramatically increase their sales, drive revenue dollars, and deliver a WOW Customer Experience that may result in retention, spending, and customer lifetime value. His expertise lies in assembling a culture of performance and satisfaction that sets companies in a different league. If you’re sitting in a company and your sales are not going as fast as you would like, despite having good products and services, reach out to Don Williams by going to his website at https://donwilliamsglobal.com/ and visiting his profile at https://www.linkedin.com/in/don-williams-a63375a/. Jeff Barnes is an investor and business advisor. As the CEO of Angels Investors Network, he helps entrepreneurs raise the capital they need to scale their businesses and lends a hand to investors who need support to generate massive returns. He is passionate about progress and getting businesses started or funded. With his vast understanding of technology and innovation, he has the ability to pull together a team that will grow and move forward. Since 1997, he has been instrumental in leading entrepreneurs and investors to success through Angel Investing, where they have proven processes and methods that are effective in finding better deals and winning opportunities. If you are considering investing or have invested and are figuring out the best way to position yourself for success, reach out to Jeff Barnes by visiting his website at https://angelinvestorsnetwork.com/ or going to his profile at https://www.linkedin.com/in/jeffpbarnes/. Roger Dooley is an author, keynote speaker, podcast host, Forbes contributor, and Friction Hunter. He has a history and track record of success in building high-traffic web properties and customer-oriented businesses. He wrote “Friction,” “Brainfluence,” “The Persuasion Slide,” Brainy Marketing, and Neuromarketing, the leading blog on the intersection of neuroscience, behavior, and marketing. He is passionate about helping businesses yield marketing success while spending less, with science-based techniques that are centered on neuroscience and behavior research. If you have disloyal customers and disengaged employees or if you have friction in your business that doesn’t belong, reach out to Roger Dooley and get the right support by going to his website at https://www.rogerdooley.com/ or visiting his profile at https://www.linkedin.com/in/dooley/. Global Credibility Expert, Mitchell Levy is a TEDx speaker and international bestselling author of over 60 books. As The AHA Guy at AHAthat (https://ahathat.com), he helps to extract the genius from your head in a two-three hour interview so that his team can ghostwrite your book, publish it, distribute it, and make you an Amazon bestselling author in four months or less. He is an accomplished Entrepreneur who has created twenty businesses in Silicon Valley including four publishing companies that have published over 800 books. He’s provided strategic consulting to over one hundred companies, and has been chairman of the board of a NASDAQ-listed company. Mitchell has been happily married for thirty years and regularly spends four weeks in Europe with family and friends. Visit https://mitchelllevy.com/mitchelllevypresents/ for an archive of all the podcast episodes.   Connect to Mitchell Levy on: Credibility Nation YouTube Channel: https://bit.ly/3kGA1LI Credibility Nation LinkedIn: https://www.linkedin.com/company/credibilitynation/ Mitchell Levy Present AHA Moments: https://mitchelllevy.com/mitchelllevypresents/ Thought Leader Life: https://thoughtleaderlife.com Twitter: @Credtabulous Instagram: @credibilitynation Learn more about your ad choices. Visit megaphone.fm/adchoices

Roger Dooley is an author and international keynote speaker. His books include Friction: The Untapped Force That Can Be Your Most Powerful Advantage (McGraw Hill; named one of the Best Business Books of 2019 by strategy+business) and Brainfluence: 100 Ways Persuade and Convince Consumers with Neuromarketing. He writes the popular blog Neuromarketing as well as a column at Forbes.com. He is founder of Dooley Direct, a consultancy, and co-founded College Confidential, the leading college-bound website. He's been a serial entrepreneur since he left a senior strategy position at a Fortune 1000 company to enter the then-nascent home computer market. Endorsed by Robert Cialdini on your work in this area Roger Dooley – https://www.rogerdooley.com/Neuromarketing – https://www.neurosciencemarketing.com/blog/Customer Experience Keynotes – https://www.neurosciencemarketing.com/blog/customer-experience-keynote-speakersBrainfluence Podcast – https://www.rogerdooley.com/podcastRoger Dooley at Forbes – https://www.forbes.com/sites/rogerdooley/Books Friction (McGraw Hill) – https://www.rogerdooley.com/books/friction/Brainfluence (Wiley) – https://www.rogerdooley.com/books/brainfluence/The Persuasion Slide – https://www.rogerdooley.com/books/the-persuasion-slide/Social Twitter: @rogerdooley – https://twitter.com/rogerdooleyLinkedIn: Roger Dooley – https://www.linkedin.com/in/dooleyFacebook: Roger Dooley – https://www.facebook.com/roger.dooleyInstagram: Roger Dooley – https://www.instagram.com/rogerdooley/

Matthew Pollard is a sales expert and the founder of Rapid Growth Coach. He’s a speaker, blogger, and podcaster, as well as the author of The Introvert’s Edge and his newest book, The Introvert’s Edge to Networking. Today Matthew joins the show to share his tips on becoming better at networking, whether it’s in person or virtually. Listen in as he explains the importance of niching down and branding yourself accordingly so that you stick out from the crowd. You will learn how to properly do cold outreach, the benefit of sending a voice memo over a generic message, and more. You can find show notes and more information by clicking here: https://bit.ly/38U1PtF 

The best way to increase sales, loyalty and customer satisfaction is to reduce the effort needed to proceed along the customer journey. Jeff Bezos said, “When you reduce friction – make something easy – people do more of it.” Customers have been trained by companies like Amazon, Google, Uber, Netflix, Rocket Mortgage and others that processes can be simplified in a digital world. The key is to be able to identify roadblocks and change them for the benefit of both your company and the customer. We are joined by Roger Dooley, author of the books ‘Brainfluence: 100 Ways to Persuade and Convince Customers With Neuromarketing’, and ‘Friction: The Untapped Force That Can Be Your Most Powerful Advantage’. During the interview, Roger shares how behavioral science can help identify and eliminate the friction that can destroy a customer experience.

Gad Saad, Ph.D., is one of the best-known intellectuals fighting what he calls the tyranny of political correctness, often writing and speaking about idea pathogens that are destroying logic, science, reason, and common sense. A pioneer in the application of evolutionary psychology to consumer behavior, he joins the show today to share his knowledge on the topic, diving deep into why this is so important in today’s world. Listen in as Gad shares insights from his book, The Parasitic Mind: How Infectious Ideas Are Killing Common Sense, and explains the concept of comparative psychology. You will learn the main issues with social sciences, how to apply an evolutionary lens to understand our cognitive vices, and the importance of studying marketing—even if you are knowledgeable about the subject at hand. You can find show notes and more information by clicking here:  https://bit.ly/368yE2Y 

The Untapped Force That Can Be Your Most Powerful Advantage today on Power Lunch Live. My guest Roger Dooley is a speaker and author of Friction and Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing, the popular blog Neuromarketing, and Brainy Marketing at Forbes. He is the founder of Dooley Direct, a marketing consultancy, and co-founded College Confidential, the leading college-bound website.

Los lunes en liderazgo comercial es el día de los comentarios de libros de liderazgo, desarrollo profesional, emprendimiento o ventas. Hoy hablamos de "Brainfluence" un libro de Roger Dooley muy interesante si te gustan los temas sobre ventas y neuromarketing. Los episodios que cito los tienes aquí: https://www.ivoox.com/299-irracionalmente-predecibles-el-caso-del-lavado-audios-mp3_rf_44568144_1.html https://www.ivoox.com/479-irracionalmente-predecibles-estrategias-precios-audios-mp3_rf_54559554_1.html

Los lunes en liderazgo comercial es el día de los comentarios de libros de liderazgo, desarrollo profesional, emprendimiento o ventas. Hoy hablamos de "Brainfluence" un libro de Roger Dooley muy interesante si te gustan los temas sobre ventas y neuromarketing. Los episodios que cito los tienes aquí: https://www.ivoox.com/299-irracionalmente-predecibles-el-caso-del-lavado-audios-mp3_rf_44568144_1.html https://www.ivoox.com/479-irracionalmente-predecibles-estrategias-precios-audios-mp3_rf_54559554_1.html

Great new episode with Roger Dooley! Roger Dooley is an author and international keynote speaker. His books include Friction: The Untapped Force That Can Be Your Most Powerful Advantage (McGraw Hill; named one of the Best Business Books of 2019 by strategy+business) and Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing. He writes the popular blog Neuromarketing as well as a column at Forbes.com. He is the founder of Dooley Direct, a consultancy, and co-founded College Confidential, the leading college-bound website. He’s been a serial entrepreneur since he left a senior strategy position at a Fortune 1000 company to enter the then-nascent home computer market. Enjoy! How To Start a Podcast The Easy Way (Course): https://bit.ly/2BALE6a MSM Podcast Equipment Recommendations: https://amzn.to/3efWNrh More tools at: https://www.marketstreet.media/tools This podcast is part of the Market Street Media Podcast Network. Market Street Media is Podcast Studio and Media Coaching/Consulting firm in Johnson City, TN. Learn more at http://www.marketstreet.media Email us at: marketstreemediahq@gmail.com Follow Market Street Media on Social Media and Streaming Channels Facebook - http://bit.ly/MSMJCFacebook Instagram - http://bit.ly/MSMInstagram YouTube - http://bit.ly/MSMJCYouTube Twitch - http://bit.ly/MSMJCTwitch Twitter - http://bit.ly/MSMJCTwitter Get a Free Book: Get the Traffic Secrets Book from Russell Brunson for Free - https://bit.ly/MSMFreeTrafficSecretsBook2 Email Marketing: GetResponse - Click Here to Get A Free 90 Day Course - http://bit.ly/GetResponseDealMSM SEM/SEO SEMRush - Great Offers - http://bit.ly/MSMSEMRushOffer --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app --- Send in a voice message: https://anchor.fm/drew-bedard/message Support this podcast: https://anchor.fm/drew-bedard/support

We are excited to have Roger Dooley on the podcast tomorrow. Roger is a speaker and author of Friction (his latest book) and Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing. He has a popular blog Neuromarketing, and Brainy Marketing at Forbes. Roger and I had a great conversation on a range of different topics and his insights are invaluable.

On this episode of AD4, I'm joined by Roger Dooley, Forbes Brainy Marketing CMO Council, author, marketing pro and international keynote speaker who's used Neuromarketing principles to create content that's built huge website audiences. His personal record is 3 million unique visitors/month.  He's also the author of the 2 books Friction and Brainfluence, the host of the Brainfluence podcast which has featured Ryan Holiday, Guy Kawasaki, and nobel prize winner Al Roth. If that wasn't enough to convince you to hear him out he's also got decades of experience leading digital marketing organizations and currently runs his own Neuromarketing Consultancy. 

In this episode, Matt talks with Roger Dooley, author of FRICTION: The Untapped Force That Can Be Your Most Powerful Advantage , and host of the Brainfluence podcast.We're quick to recognize and point out when we receive a frustrating experiences from others. That frustrating experience is "friction." But do we ever stop to recognize if our own customers are experiencing friction? Roger Dooley helps us understand what friction is and how to remove it from our customers' experience. We hope you enjoy this episode, and we're excited for you to hear the next ones. We've got more great guest interviews and a few lessons with Matt along the way.Join the simplicity crusade and hit subscribe!

Roger is a speaker and author of Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing, the popular blog Neuromarketing, and Brainy Marketing at Forbes.He is the founder of Dooley Direct, a marketing consultancy, and co-founded...

Boeken die Bas & Jorrick hebben gelezen in 2019: Dotcom Secrets, Expert Secrets, Master Your Mindset, FU Money, Rich Dad, Poor Dad, The 10x Rule, Four Hour Work Week, How To Win Friends And Influence People, Scientific Advertising, Start With Why, Stay Poor, Broke On Another Level, Forever Wealthy, 16 Rules Of Leadership, Is It 5 Yet?, The Master Entrepreneur, Brainfluence, Think And Grow Rich, Atomic Habits, Superbrein, The Shallows, Focus, Influence, Shoe Dog, Een Nieuwe Aarde, Power vs Force, Factfulness, The Power Of Habit, New power, Who Am I? The school Of Life, Superslapen, Commerciele Intelligentie, Cashvertising, Het Miljonairs Brein Ontrafeld, Sales Mind, The Power Of Your Subconscious Mind, Buy-ology, Getting Things Done, Never Split The Difference, De 7 Eigenschappen Van Effectief Leiderschap Wil je ons vaker te voet volgen? Check dan onze sociale media voor de laatste updates! https://www.onlinedomineren.com/ https://www.instagram.com/basbults/ https://www.instagram.com/jorrickwieten/ https://www.instagram.com/onlinedomineren/

While qualifying for admission to a competitive college or university requires endless hours of study and commitment, applying to such a school should not. Is the application process as difficult as it used to be, and can it be further improved?  Amy and Mike invited author and consultant Roger Dooley to explain the importance of reducing friction in the college admissions process.  What are five things you will learn in this episode? How does the Fogg Behavior Model illuminate problems in the college admissions process? What changes to the application process reduce friction? How does a focus on user experience improve the process? Is a certain level of friction desirable in the admissions process?  What areas of the college application process can still be improved? MEET OUR GUEST Roger Dooley is an author and international keynote speaker. His books include Friction: The Untapped Force That Can Be Your Most Powerful Advantage and Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing. He writes the popular blog Neuromarketing and is a columnist at Forbes.com. He is the founder of Dooley Direct, a consultancy, and co-founded College Confidential, the leading college-bound information forum online.  Roger has an engineering degree from Carnegie Mellon University and an MBA from the University of Tennessee.  Find Roger at rogerdooley.com.  LINKS Maximizing College Admissions Yield by Reducing Friction College Confidential Neuromarketing Fogg Behavior Model Twitter: @rogerdooley – https://twitter.com/rogerdooley Roger Dooley at Forbes – https://www.forbes.com/sites/rogerdooley/ ABOUT THIS PODCAST Tests and the Rest is THE college admissions industry podcast. Explore all of our episodes on the show page.

Roger Dooley talks about how eliminating friction at work can lead to better productivity.— YOU'LL LEARN — 1) The cardinal rule of friction. 2) How to reduce the friction of meetings. 3) How mistrust creates friction. Subscribe or visit AwesomeAtYourJob.com/ep533 for clickable versions of the links below. — ABOUT ROGER — Roger Dooley is an author and international keynote speaker. His books include Friction: The Untapped Force That Can Be Your Most Powerful Advantage and Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing. He is behind the popular blog, Neuromarketing, as well as a column at Forbes.com. He is the founder of Dooley Direct, a consultancy, and co-founded College Confidential, the leading college-bound website. He has an engineering degree from Carnegie Mellon University and an MBA from the University of Tennessee. • Book: "FRICTION―The Untapped Force That Can Be Your Most Powerful Advantage"• Book: "Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing"• Blog: Neuromarketing• Podcast: Brainfluence• Website: RogerDooley.com— RESOURCES MENTIONED IN THE SHOW — • App: Pocket• Book: “Influence: The Psychology of Persuasion” by Robert Cialdini• Book: “Trust Factor: The Science of Creating High-Performance Companies” by Paul Zak• Company: Gallup• Personality: Cal Newport• Personality: Jack Welch• Personality: Richard Thaler• Personality: Werner Heisenberg• Previous episode: 124: The Science Behind Trust and High-Performance with Paul Zak• Software: Google Tag Manager• Survey: Customer Effort Score• Survey: Net Promoter Score— THANK YOU SPONSORS! —• Freshbooks Cloud Accounting Software gets you paid twice as fast. Free trial (no credit card required) at freshbooks.com/awesome.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Roger Dooley talks about how eliminating friction at work can lead to better productivity.   You'll Learn: 1) The cardinal rule of friction 2) How to reduce the friction of meetings 3) How mistrust creates friction   About Roger: Roger Dooley is an author and international keynote speaker. His books include Friction: The Untapped Force That Can Be Your Most Powerful Advantage and Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing. He is behind the popular blog, Neuromarketing, as well as a column at Forbes.com.  He is the founder of Dooley Direct, a consultancy, and co-founded College Confidential, the leading college-bound website. He has an engineering degree from Carnegie Mellon University and an MBA from the University of Tennessee.  Book: "FRICTION―The Untapped Force That Can Be Your Most Powerful Advantage" Book: "Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing" Blog: Neuromarketing Podcast: Brainfluence Website: RogerDooley.com   Resources mentioned in the show: App: Pocket Book: “Influence: The Psychology of Persuasion” by Robert Cialdini Book: “Trust Factor: The Science of Creating High-Performance Companies” by Paul Zak Company: Gallup Personality: Cal Newport Personality: Jack Welch Personality: Richard Thaler Personality: Werner Heisenberg Previous episode: 124: The Science Behind Trust and High-Performance with Paul Zak Software: Google Tag Manager Survey: Customer Effort Score Survey: Net Promoter Score   Thank you Freshbooks! Freshbooks Cloud Accounting Software gets you paid twice as fast. Free trial (no credit card required) at freshbooks.com/awesome.   View transcript, show notes, and links at http://AwesomeAtYourJob.com/ep533

Author and international keynote speaker, Roger is a recognized expert in the use of brain and behavior research to improve marketing, sales, customer experience and corporate culture. He has worked with companies ranging from Fortune 500 firms to entrepreneurial startups to enhance their digital and conventional marketing.   As well as authoring Friction: The Untapped Force that Can Be Your Most Powerful Advantage, Roger has also written the best-selling Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing which has been translated into nine languages. In addition, Roger writes the popular blog Neuromarketing and a column at Forbes.com. He founded Dooley Direct, a consultancy, and co-founded College Confidential, the leading college-bound website, which was acquired by Hobsons, a unit of UK-based DMGT, where Roger served as Vice President of Digital Marketing after the acquisition.   Roger's new book takes you step-by-step through the process of: Empowering frank conversations Guiding individual and team behaviors Getting ahead of friction Optimizing the customer experience Building a frictionless corporate culture Combining scientific research with real-life examples of leaders who have conquered business friction, Roger shares with us his thoughts on how to identify roadblocks, alter them for the benefit of both business and customer, and create positive, lasting change. Sponsor/Partnership: Blooom – Your 401k could earn more. Take a minute to link up your 401k to and maximize your investments. For $10/ month, we manage your nest egg so you can enjoy life.

Roger Dooley is an author and international keynote speaker. His books include FRICTION – The Untapped Force That Can Be Your Most Powerful Advantage and Brainfluence: 100 Ways To Persuade and Convince Consumers with Neuromarketing. He writes the popular blog Neuromarketing as well as a columnist at Forbes. He is the founder of Dooley Direct, a marketing consultancy, and co-founded College Confidential, the leading college-bound website. He's been a serial entrepreneur since he left a senior strategy position at a Fortune 1000 company to enter the then-nascent home computer market. Also, you can check his podcast entitled The Brainfluence Podcast.   “We all have a tendency that if we're in a situation that is somewhat comfortable, we keep investing our time in that when we really shouldn't. We should say, ‘Okay, a year from now, this is not going to be any better; it is time to pull the plug and do something else.’” Roger Dooley   Worst investment ever Investing in a company that does not want to be obsolete Way back in the early days of home computers, Roger co-founded a business that focused on getting software, accessories and other products to the early owners of home computers. For years, Roger grew the business to a quite substantial size. But for the last five years, they began to level out and saw that the market was changing which made some of their original product areas defunct. Instead of looking for an exit before becoming obsolete, Roger stayed with the business and managed to run it for a couple more years. And in those years, the business never grew nor had experienced big financial losses. It just existed in the market in comfortable inertia. Money can be recovered but time can’t After 13 years, Roger realized that it was time to exit. Although he had no substantial losses from that investment, he felt like he was trapped for years in a situation that never paid off long term. This was for him his worst investment as it took so much of his time, which he can never get back. Yes, he invested money in that business, but for him, money lost can always be recovered. Lessons learned Treat time as money The same attitude you put in investing your money applies to time. If you are putting so much time and money into a business to keep it going and you realized at some point that it is not working, do not be afraid to pull the plug and exit. Find a way to exit it and keep yourself whole Ask yourself what to do to change the trajectory of the situation you are currently on. Even if it’s risky, maybe breaking it is better than just limping along for another few years. Andrew’s takeaways A strong company can die slowly Always be careful because you may be going down a slope and not even noticing it. Time lost can never be retrieved Time may be more precious than money because one can always recover from a financial loss but one cannot retrieve the time lost. Actionable advice Evaluate where you are periodically and take stock of where you are investing your time now. No. 1 goal for the next 12 months Roger will continue to keep promoting the ideas in his book FRICTION. He’s already booked for speeches around the world and workshops focused on the idea of how you can improve customer experience and employee experience by focusing on friction and making things easier. Parting words   “Just keep evaluating where you are and try and be as dispassionate as possible. You can never eliminate all your biases, but do your best.” Roger Dooley   Andrew’s books How to Start Building Your Wealth Investing in the Stock Market My Worst Investment Ever 9 Valuation Mistakes and How to Avoid Them Transform Your Business with Dr. Deming’s 14 Points Andrew’s online programs Valuation Master Class Women Building Wealth The Build Your Wealth Membership Group Become a Great Presenter and Increase Your Influence Transform Your Business with Dr. Deming’s 14 Points Connect with Roger Dooley LinkedIn Twitter Facebook Instagram Podcast Website   Connect with Andrew Stotz astotz.com LinkedIn Facebook Instagram Twitter YouTube My Worst Investment Ever Podcast  

The removal of friction represents a huge opportunity for customer experience - Interview with Roger Dooley who is a a speaker and author of Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing, the popular blog Neuromarketing, and Brainy Marketing at Forbes. He joins me today to talk about his new book: FRICTION―The Untapped Force That Can Be Your Most Powerful Advantage, what friction is, how it affects us and what to do about it when it comes to customer experience.

Roger Dooley is here to talk about his new book Friction. Roger is the founder of the Neuromarketing Science website, host of the Brainfluence podcast, a Forbes contributor, and the author of Friction, Brainfluence, and The Persuasion Slide. FRICTION―The Untapped Force That Can Be Your Most Powerful Advantage is about making customer’s lives easier by removing friction.  Roger is the perfect guest for me to have on this show because neuromarketing and behavioral economics are similar in many ways, and throughout the book Roger gives examples and shares concepts of behavioral economics: including relativity, nudges, framing and more. It’s a great book, and a perfect interview topic for this show.  If you’re a regular listener, you’ve heard me talk about Richard Thaler (the Nobel Prize winner and co-author of Nudge). Here is his review of Friction. “What do Amazon, Apple Google and Netflix have in common? They made life easier for their consumers by removing what Dooley calls friction. Reading this book will arm any manager with a mental can of WD-40.” CLICK HERE FOR YOUR FREE DOWNLOAD! Show Notes: [04:08] The book Friction intentionally has a slightly gritty cover to convey a sense of friction.  [05:35] Roger began his career as an engineer, but he was always interested in psychology and advertising. [06:03] When he was about 30, he was in charge of strategic planning for a Fortune 1000 company. This is also the time he chose the bailout and become an entrepreneur. [06:14] He co-founded a catalog marketing company at the very early days of home computers. Over the years, his businesses have evolved and become more digital oriented. [06:45] About 15 years ago, Roger noticed neuroscience and marketing beginning to come together. That's when he started his website about neuroscience marketing. He now has over 1100 blog posts on the topic. [07:48] Books, his podcast, and his website give Roger the opportunity to explore how neuroscience and marketing come together. [09:20] There has been a recent increase in business interest in behavioral science. Even Neilson has about 20 neuroscientists on board.  [12:50] 95% of the time businesses have too much friction in their processes.  [13:08] An example of when adding friction helps is a retirement plan that requires a form instead of a phone call for withdrawals.  [13:50] Amazon reduced friction with one-click ordering. They actually patented it. Steve Jobs paid Amazon $1 million to use one-click in iTunes.  [16:19] Friction is any unnecessary effort required to complete a task. [22:05] Total cost, time, and effort need to be looked at when creating ways to reduce risk. Many burdens are for stuff that isn't important.  [23:20] Where there is high trust, there is low friction.  [24:08] Expense reporting can create extra paperwork. Some processes can have unintended consequences and waste time and effort.  [27:40] Think how things can be made easier and how many people will be affected.  [29:20] A more difficult form can be a screen. This is a time when more friction may be better.  [31:15] To increase phone leads, eliminating the web form didn't work, instead the form had to made longer and less friendly to increase phone leads.  [32:25] BYAF (but you are free) technique. Letting someone know they are free not to do something relieves the pressure and helps them comply with the request.  [34:56] Buffer took all of the friction out of scheduling social sharing. They even used to have curated content.  [38:09] Never say “actually” when answering a support question, because it seems to correct the person. [40:36] Loyal customers are more valuable than new customers. What drives loyalty is low effort experiences. High effort experience doesn't inspire loyalty.  [44:23] Eliminating processes can also be an option. To board a cruise ship people had to go through a check-in process and fill out a health form. This useless process was eliminated.  [48:38] Open your eyes and look for things that take longer than they should. Is there something you can do to reduce the effort your customer has to take to do business with you? Thanks for listening. Don’t forget to subscribe on Apple Podcasts or Android. If you like what you heard, please leave a review on iTunes and share what you liked about the show.  Links and Resources: FRICTION―The Untapped Force That Can Be Your Most Powerful Advantage Episode 12. Behavioral Economics Foundations: Relativity Episode 35. Behavioral Economics Foundations: Nudges and Choice Architecture Episode 16. Behavioral Economics Foundations: Framing Episode 32. The Overwhelmed Brain and Its Impact on Decision Making Episode 28. Behavioral Economics Foundations: The Sense of Touch Episode 63. How To Set Up Your Own Experiments Episode 60. Surprise and Delight Roger Dooley Roger Dooley on LinkedIn Roger Dooley on Twitter Neuromarketing Nudge Conversion Sciences Buffer Hootsuite

Minisode 43 Neuro Influence and Persuasion Leveraging colors, fonts, packaging and more to neurological influence people to choose you and your products. Neuro-marketing. Where should a model be looking on ad? Who should use a heatmap? Do you know what time it is? It's Minisode Episode 43 of a doctor's perspective, podcast. Alright, today's episode, The is the science of social media, neuromarketing, Episode 115. Forgo, I wanted to let you know also been listening to a side hustle podcast, so I'll be talking about, later on, there was a great episode about like, options trading, I'm not even going to try to summarize that one. I don't know that's above my pay grade right there, that it was called side hustle show, that was good. And then somebody else turned me on to a podcast called choose FI, financial independence, really going? The neurology of marketing is super important. It can conjure up certain emotions, you know, emotions are what sells more than logic. So your product designs your packaging, you got to have colors and style that can leverage your audience's feeling. All right, I can do that with colors. You can do it with a very simple brand. And I think radio says Apple, but there's more than just Apple, there's a lot of brands that just they're very basic there, Chris, there's a lot of news, a lot of white space to convey expensively, if you will, for that matter, you could have a brand like bubbly and happy in things like fruit loops, you know, just like obviously a setup for kids and fun. And then you can think of something like, what's that place called White Black, they have a more fancy in the mall is got a more contemporary fancy logo and styling about it, that makes you think I'm going to spend some money to buy some clothes here, they did recommend a book called brain influence, you can check that out brain influence fonts, whether it's online or in your packaging a little bit more online is what we're talking about right now. and easy to read font makes you think it's more like a common task, which could be what you're going for. If you need more memory recall, you might have the more complex font, I was just checking out Episode 115 show notes. Brainfluence 100 Ways to Persuade and Convince Consumers with Neuromarketing And they have like a list of what those mean in a little more detail. But a complex font would have more swirls in it some more complicated font to read a little bit. And so it kind of stands out memory recall, already for the images, who said this before, it's a good thing to repeat…  if you're gonna have a person in the ad, you make sure they're looking at whatever it is you want the audience to look at. So they're looking out of the ad as not helping you. You want to be looking at the product. If you have a book, have them looking at the book, and they'll people will look directly their eyes, where their eyes going to the book, there it is a boom, or the coupon code 20% off. That's where they are as our awesome. Of course, I'm smiling as well. It's a mood booster. So definitely have them smiling. And one thing they mentioned, I spent a good bit on. If you have an e-commerce site, or you're wondering where people are going on your site, when they're visiting, maybe not get enough phone calls. They're not using that live chat feature as much as you expected they would. You've got a whole bunch of articles, and you spent a lot of time on them. And you're like, man, are you people reading this, of course, writing articles is good for like SEO and Google. So that's a different viewpoint. But if you want to know where people go on your site, and a previous episode, we talked about it actually, the three things that you need to have. It's called heat mapping. couple places like all crazy, AIG, Zoho ZOHOR, mouse flow, those are three sites, blue, they're all paid. But you can analyze your site to see what people are doing.

Welcome to episode #685 of Six Pixels of Separation. Here it is: Six Pixels of Separation - Episode #685 - Host: Mitch Joel. Simply put: Roger Dooley is a really nice human being. His latest book is Friction - The Untapped Force That Can Be Your Most Powerful Advantage. Prior to that he authored, Brainfluence - 100 Ways to Persuade and Convince Consumers with Neuromarketing  and The Persuasion Slide. He writes at Neuromarketing, and is columnist for Forbes. Roger is the founder of Dooley Direct and co-founded College Confidential, a leading college-bound website. That business was acquired by Hobsons, where he served as VP Digital Marketing after the acquisition. Roger also spent years in direct marketing as the co-founder of a successful catalog firm and also was director of corporate planning for a Fortune 1000 company. In this episode we break down the power of removing friction for business (and why it's so critical). Enjoy the conversation... Running time: 48:50. Hello from beautiful Montreal. Subscribe over at iTunes. Please visit and leave comments on the blog - Six Pixels of Separation. Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook. or you can connect on LinkedIn. ...or on Twitter. Here is my conversation with Roger Dooley. Friction - The Untapped Force That Can Be Your Most Powerful Advantage. Brainfluence - 100 Ways to Persuade and Convince Consumers with Neuromarketing. The Persuasion Slide. Neuromarketing. Follow Roger on Twitter. This week's music: David Usher 'St. Lawrence River'.

Today the wonderful Roger Dooley, author of Brainfluence, joins us to discuss the influence marketers have on our decisions. Roger explains how to practically apply neuroscience, behaviour technology, and behaviour research (combined it's known as neuromarketing) to better market to consumers. How can procurement professionals use neuromarketing directly in negotiations? How do we influence someone to help them make decisions that are advantageous for us? This is brain science for procurement! ALL SHOW NOTES AND LINKS AT: negotiations.ninja/podcast

In this episode we talk with Roger Dooley about his entrepreneurial journey & the writing of his books Friction & Brainfluence. Roger Dooley is an author and international keynote speaker. His books include Friction: The Untapped Force That Can Be Your Most Powerful Advantage (McGraw Hill, April 26, 2019) and Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing. He writes the popular blog Neuromarketing and a column at Forbes.com. He is the founder of Dooley Direct, a consultancy, and co-founded College Confidential, the leading college-bound website. That business was acquired by Hobsons, a unit of UK-based DMGT, where Dooley served as VP Digital Marketing after the acquisition.Dooley spent years in direct marketing as the co-founder of a successful catalog firm and also was director of corporate planning for a Fortune 1000 company. He has an engineering degree from Carnegie Mellon University and an MBA from the University of Tennessee.Roger chats with Adrian Brady-Cesana and the CXNation on the CXChronicles Podcast about the 4 CX Pillars and how to eliminate friction from your customer experience & customer journey. Support the show (https://cxchronicles.com/)

إعرف ازاي المحلات و الشركات بتقنعك إنك تشتري من غير ما تحس كتاب Brainfluence موجود حصريا علي مكتبة أثول لينك المكتبة: fb.com/Azulbookstore تابعوني على صفحتي أثول كاست علي الفيسبوك: fb.com/azulcasteg وعلي الانستجرام على bit.ly/azulcasteginstagram موقع انغامي علي : bit.ly/azulcastAnghami --- Support this podcast: https://anchor.fm/azulcast/support

Roger Dooley is the author of Friction, his newest book that summarizes great examples of companies do good things to reduce friction for customers and some not-so-good things to increase friction. Roger is also the author of Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing.  He is the founder of Dooley Direct, a marketing consultancy, and frequent speaker on the topics of marketing and neuroscience. Roger even has ties to Carnegie Mellon as he earned his engineering degree there then went on to complete his MBA from the University of Tennessee. In this episode, we discuss how friction in the customer experience impacts loyalty and corporate revenues. We also talked about how corporate leaders could help employees be more engaged by reducing nonsensical friction in their daily work lives – like useless paperwork or the doubling of forms and data between separate systems. We groove on experiences we’ve had where friction negatively impacts a positive customer experience. And we discussed how long it’s been since we bought a CD. Let us know: when was the last time YOU bought a CD?  Links Roger Dooley: https://www.rogerdooley.com/ Follow Roger at @rogerdooley   William of Ockham, the Law of Least Effort: https://en.wikipedia.org/wiki/William_of_Ockham Gartner Group: https://www.gartner.com/en Brian Massey at Conversion Science: https://conversionsciences.com/author/bmassey/ Chater, Nick and Loewenstein, George F., The Under-Appreciated Drive for Sense-Making (April 20, 2015). https://ssrn.com/abstract=2596897  Teresa Amabile on The Progress Principle: http://progressprinciple.com/books/single/the_progress_principle Four Drive Model: https://www.leadersbeacon.com/four-drive-model-new-theory-on-employee-motivation/ Joshi Story: http://customerthink.com/joshie_the_giraffe_a_remarkable_story_about_customer_delight/   Kurt Nelson: @motivationguru and https://www.linkedin.com/in/kurtwnelson/ Tim Houlihan: @THoulihan and https://www.linkedin.com/in/tim-houlihan-b-e/ Check out the Behavioral Grooves website: https://behavioralgrooves.com/

You wouldn’t purposely frustrate your top clients. Yet, many of us inadvertently do just that. Today Dr. Sabrina and Mike are talking to author, Roger Dooley. Roger’s new book, Friction, highlights aspects of our client experience many of us overlook. Roger was the VIP keynote speaker at last year’s Breakthroughs on the Bayou, where he presented on Friction. In today's episode, Dr. Sabrina and Mike talk with Roger about the powerful questions we as business owners, and our teams can be asking to uncover and remove friction in our business that could be leading to thousands of dollars in lost revenue, as well as contributing to employee disengagement. So listen in now, and let Roger open your eyes to some areas in your business that may need your attention.  Roger Dooley is an author and international keynote speaker. His books include Friction: The Untapped Force That Can Be Your Most Powerful Advantage, and Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing. He writes the popular blog Neuromarketing, as well as a column at Forbes.com. He is the founder of Dooley Direct, a consultancy, and co-founded College Confidential, the leading college-bound website. He has been a serial entrepreneur since he left a senior strategy position at a Fortune 1000 company to enter the then nascent computer market. Tune in today, to find out what Roger has to share about making things easier for your clients or customers. Show Highlights: Roger saw that eliminating friction was one of the easiest ways to change people's behavior. Roger discovered that friction really influenced every aspect of human behavior. And that people's performance in organizations was also driven by friction. Dr. Sabrina talks about a challenge that so many entrepreneurs tend to face. Roger explains about some of the hidden elements of friction in the online space. Companies are often oblivious to the horrible user experience that people have using their websites. Behavioral science has been a big thing in Silicon Valley for about ten years, so, there, they understand the impact of friction on the customer experience. It's not necessarily like that for the rest of the world, however. Roger talks about his concept of the tired brain. Google's credit card auto-fill function has really made things so much easier for people to purchase things. The amount of money that is wasted in abandoned in e-commerce sales carts. The way that human behavior has morphed and changed, due to technology. Learning to comply with customer preferences. Roger talks about the success that people have had with BJ Fogg's behavior model. Ways that you can use friction to change your behavior in a positive way. Ways that you, as entrepreneurs, can reduce friction with your team members and clients or customers. Being aware of where you might be creating friction and observing what customers have to do, to do business with you. Businesses need to anticipate the needs of their first-time users. Looking at what your team members and customers have to cope with. Making things easier and eliminating friction points. The value in making yourself vulnerable. The impact that removing friction has on loyalty. Roger talks about his podcast, The Brainfluence Podcast. Resources:   Profit by Design Facebook group www.howtohirethebest.com is Dr. Sabrina’s free masterclass    Would you like to join a community of entrepreneurs setting our businesses up to support our lives and not the other way around? Check our Breakthroughs on The Bayou 4 Week Vacation™ Legacy Retreat at www.4WeekVacation.com If you're interested in being a part of the retreat, all the information is available at  www.4weekvacation.com. Apply soon, as space is limited, and you may qualify for Super Early Bird Savings that is not listed on the website!   Get Dr. Sabrina's free 4 Week Vacation™ Jump Start Guide: www.4weekvacation.com    Book mentioned: Digital Minimalism by Cal Newport                            Books by Art Markman   Roger's website: www.rogerdooley.com  Roger on Twitter: @rogerdooley Roger's podcast, The Brainfluence Podcast, can be found at www.rogerdooley.com 

Roger Dooley is an author, international keynote speaker, founder of the consultancy Dooley Direct, and co-founder of College Confidential, the leading college-bound website. He writes the popular blog  Neuromarketing  as well as a column at  Forbes.com, and his books include Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing and his latest release, Friction: The Untapped Force That Can Be Your Most Powerful Advantage.  In this episode, Roger shares key concepts from his new book that everyone should know, including strategies for both large and small organizations to boost sales. Listen in to learn how friction affects everything from human behavior and work environments to buying decisions and individual habits. You can find show notes and more information by clicking here: https://bit.ly/2vPnf6p 

Loretta Graziano Breuning, PhD is Founder of the Inner Mammal Institute and author of Habits of a Happy Brain: Retrain your brain to boost your serotonin, dopamine, oxytocin and endorphin levels. She's Professor Emerita of Management at California State University, East Bay.As a teacher and mom, Loretta was not convinced by prevailing theories of human motivation. Then she learned about the brain chemistry we share with earlier mammals, and everything made sense. So she began creating resources to help people manage their inner mammal. Her work has helped thousands of people rewire themselves for more happy chemicals.Her work has been featured on Forbes, NPR, Fox, the Wall Street Journal, NBC, Psychology Today, Cosmopolitan, Inc, Men's Health, Fast Company, Dr Oz and Real Simple. She has been interviewed on a large number of podcasts, including James Altucher, Brainfluence, Recovery Unscripted, YogaBody, FatburningMan, and Primal Blueprint. She has spoken at the International Coach Federation, the Latin American Positive Psychology Network, the Relational Center, and Imagery International. Her books have been translated into Spanish, Russian, Chinese, Arabic, French and Turkish.Dr. Breuning holds a BS from Cornell University and a PhD from Tufts University. She's married with children who are tax-paying adults. In her free time she likes to visit historic places and watch Spanish and French videos while exercising.Get ready to boost your happiness in just 45 days! Habits of a Happy Brain shows you how to retrain your brain to turn on the chemicals that make you happy. Each minute offers simple activities that help you understand the roles of your "happy chemicals" - serotonin, dopamine, oxytocin, and endorphin. You'll also learn how to build new habits by rerouting the electricity in your brain to flow down a new pathway, making it even easier to trigger these happy chemicals and increase feelings of satisfaction when you need them most. Filled with dozens of exercises that will help your reprogram your brain, Habits of a Happy Brain shows you how to live a happier, healthier life!- https://innermammalinstitute.org/- https://www.amazon.com/Loretta-Graziano-Breuning/e/B001K8RYKUPlease do NOT hesitate to reach out to me on LinkedIn, Instagram, or via email mark@vudream.comLinkedIn - https://www.linkedin.com/in/mark-metry/Instagram - https://www.instagram.com/markmetry/Twitter - https://twitter.com/markymetryMedium - https://medium.com/@markymetryFacebook - https://www.facebook.com/Humans.2.0.PodcastMark Metry - https://www.markmetry.com/Humans 2.0 Twitter - https://twitter.com/Humans2Podcast

Loretta Graziano Breuning, PhD is Founder of the Inner Mammal Institute and author of Habits of a Happy Brain: Retrain your brain to boost your serotonin, dopamine, oxytocin and endorphin levels. She's Professor Emerita of Management at California State University, East Bay.As a teacher and mom, Loretta was not convinced by prevailing theories of human motivation. Then she learned about the brain chemistry we share with earlier mammals, and everything made sense. So she began creating resources to help people manage their inner mammal. Her work has helped thousands of people rewire themselves for more happy chemicals.Her work has been featured on Forbes, NPR, Fox, the Wall Street Journal, NBC, Psychology Today, Cosmopolitan, Inc, Men's Health, Fast Company, Dr Oz and Real Simple. She has been interviewed on a large number of podcasts, including James Altucher, Brainfluence, Recovery Unscripted, YogaBody, FatburningMan, and Primal Blueprint. She has spoken at the International Coach Federation, the Latin American Positive Psychology Network, the Relational Center, and Imagery International. Her books have been translated into Spanish, Russian, Chinese, Arabic, French and Turkish.Dr. Breuning holds a BS from Cornell University and a PhD from Tufts University. She's married with children who are tax-paying adults. In her free time she likes to visit historic places and watch Spanish and French videos while exercising.Get ready to boost your happiness in just 45 days! Habits of a Happy Brain shows you how to retrain your brain to turn on the chemicals that make you happy. Each minute offers simple activities that help you understand the roles of your "happy chemicals" - serotonin, dopamine, oxytocin, and endorphin. You'll also learn how to build new habits by rerouting the electricity in your brain to flow down a new pathway, making it even easier to trigger these happy chemicals and increase feelings of satisfaction when you need them most. Filled with dozens of exercises that will help your reprogram your brain, Habits of a Happy Brain shows you how to live a happier, healthier life!- https://innermammalinstitute.org/- https://www.amazon.com/Loretta-Graziano-Breuning/e/B001K8RYKUPlease do NOT hesitate to reach out to me on LinkedIn, Instagram, or via email mark@vudream.comLinkedIn - https://www.linkedin.com/in/mark-metry/Instagram - https://www.instagram.com/markmetry/Twitter - https://twitter.com/markymetryMedium - https://medium.com/@markymetryFacebook - https://www.facebook.com/Humans.2.0.PodcastMark Metry - https://www.markmetry.com/Humans 2.0 Twitter - https://twitter.com/Humans2Podcast

Loretta Graziano Breuning, PhD is Founder of the Inner Mammal Institute and author of Habits of a Happy Brain: Retrain your brain to boost your serotonin, dopamine, oxytocin and endorphin levels. She's Professor Emerita of Management at California State University, East Bay.As a teacher and mom, Loretta was not convinced by prevailing theories of human motivation. Then she learned about the brain chemistry we share with earlier mammals, and everything made sense. So she began creating resources to help people manage their inner mammal. Her work has helped thousands of people rewire themselves for more happy chemicals.Her work has been featured on Forbes, NPR, Fox, the Wall Street Journal, NBC, Psychology Today, Cosmopolitan, Inc, Men's Health, Fast Company, Dr Oz and Real Simple. She has been interviewed on a large number of podcasts, including James Altucher, Brainfluence, Recovery Unscripted, YogaBody, FatburningMan, and Primal Blueprint. She has spoken at the International Coach Federation, the Latin American Positive Psychology Network, the Relational Center, and Imagery International. Her books have been translated into Spanish, Russian, Chinese, Arabic, French and Turkish.Dr. Breuning holds a BS from Cornell University and a PhD from Tufts University. She's married with children who are tax-paying adults. In her free time she likes to visit historic places and watch Spanish and French videos while exercising.Get ready to boost your happiness in just 45 days! Habits of a Happy Brain shows you how to retrain your brain to turn on the chemicals that make you happy. Each minute offers simple activities that help you understand the roles of your "happy chemicals" - serotonin, dopamine, oxytocin, and endorphin. You'll also learn how to build new habits by rerouting the electricity in your brain to flow down a new pathway, making it even easier to trigger these happy chemicals and increase feelings of satisfaction when you need them most. Filled with dozens of exercises that will help your reprogram your brain, Habits of a Happy Brain shows you how to live a happier, healthier life!- https://innermammalinstitute.org/- https://www.amazon.com/Loretta-Graziano-Breuning/e/B001K8RYKUPlease do NOT hesitate to reach out to me on LinkedIn, Instagram, or via email mark@vudream.comLinkedIn - https://www.linkedin.com/in/mark-metry/Instagram - https://www.instagram.com/markmetry/Twitter - https://twitter.com/markymetryMedium - https://medium.com/@markymetryFacebook - https://www.facebook.com/Humans.2.0.PodcastMark Metry - https://www.markmetry.com/Humans 2.0 Twitter - https://twitter.com/Humans2Podcast

The famous author of Brainfluence visits the show to talk about marketing and the future of human psychology in the field.

Roger Dooley is a speaker and author of Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing, the popular blog Neuromarketing, and Brainy Marketing at Forbes. Dooley spent years in direct marketing as the co-founder of a successful catalog firm and also was director of corporate planning for a Fortune 1000 company. He has an engineering degree from Carnegie Mellon University and an MBA from the University of Tennessee. In this episode, we chat about: How to create images that grab your audience's attention Tips for copy that converts What makes quality content How to engineer your website better for converting visitors Running more effective ad campaigns  And more Find out more about Roger Dooley On his website: http://www.rogerdooley.com

Roger Dooley is a speaker and author of Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing, the popular blog Neuromarketing, and Brainy Marketing at Forbes. Dooley spent years in direct marketing as the co-founder of a successful catalog firm and also was director of corporate planning for a Fortune 1000 company. He has an engineering degree from Carnegie ...   Read more... This article is copyright ©  Dr Jesse Green The post 76. Harness the power of neuroscience for your marketing with Roger Dooley appeared first on Dr Jesse Green.

Episode 135 is live! This week, we talk with Roger Dooley in Austin, TX. Roger is an author, international keynote speaker, and consultant. He is a recognized expert in the use of brain and behavior research to improve marketing, sales, and customer experience. He’s the author of the best-selling book Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing. Roger also writes the popular blog Neuromarketing, and the Brainy Marketing column for Forbes. On today's episode, Roger shares what motivates us at work, why first impressions matter, and how to use the concepts of pricing to negotiate a job offer. Listen and learn more! You can play the podcast here, or download it on iTunes or Stitcher. To learn more about Roger, visit his website here. You can also find Brainfluence on Amazon here. Thanks to everyone for listening! And, thank you to those who sent me questions. You can send your questions to Angela@CopelandCoaching.com. You can also send me questions via Twitter. I’m @CopelandCoach. And, on Facebook, I am Copeland Coaching. Don’t forget to help me out. Subscribe on iTunes and leave me a review!  

In this episode Josh speaks with Roger Dooley,  author of Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing. Josh and roger discuss neuromarketing and some of the science behind round/specific numbers, perceived value, and how numbers are written.

Roger Dooley has devoted much of his life to the study of neuromarketing, as you can gather from his blog, Neuromarketing, and his book, Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing. It’s pretty amazing how effective neuromarketing can be, even though it’s only really been explored in the last decade or so. Roger, the founder of Dooley Direct and cofounder of College Confidential, talks in this interview about how to apply neuromarketing techniques to your own marketing endeavors. If you’re less interested in marketing, though, there are plenty of takeaway tips that you can use to help connect with (and influence) people in other spheres as well. Find Out More About Roger Here: Rogerdooley.com@RogerDooley on TwitterRoger’s podcastNeuromarketing blog In This Episode: [02:52] - What exactly is neuromarketing? At its most basic level, Roger explains, it’s using the tools of neuroscience to gauge people’s reactions to ads, marketing, products, and so on. [04:26] - Roger doesn’t do his own neuromarketing research, but he’s been writing about it since 2005, well before it was commonly accepted. [05:26] - Subconscious, unconscious, and non-conscious generally mean the same thing in this context, Roger tells us. He also talks about non-conscious and conscious decision making. [08:36] - Roger recommends Thinking, Fast and Slow by Daniel Kahneman for anyone who wants to understand how to work with the brains of consumers. Daniel explains our thought processes into two systems, which Roger briefly discusses. [10:35] - Roger offers an example of the two types of thinking systems by discussing the election. [12:33] - Other books Roger recommends include Influence: The Psychology of Persuasion by Robert Cialdini. Robert’s new book, Pre-Suasion: A Revolutionary Way to Influence and Persuade includes new research and a seventh principle to add to the six from Influence. We also hear an example of how timing can work in persuasion. [18:42] - Stephan asks about the critical faculty, which he describes as a guard against things going straight to the non-conscious mind. Roger responds, and in doing so discusses the role of flattery in persuasion. [20:14] - What techniques would Roger recommend listeners use for persuasion? His biggest recommendation is liking, which involves finding things you have in common with your customer or potential customer. [25:46] - Stephen asks how to use these techniques in an online context where there’s no common element among the people coming to your website. Roger points out that one shared attribute is an interest in the product that you’re selling. [28:11] - Roger describes some tips and best practices for presenting your social proof and authority. He also talks about turning testimonials into stories. [32:49] - How does Roger eat his own dog food? In other words, how does he apply the techniques he knows to his own marketing? [36:10] - Roger talks about the techniques he uses in his public speaking. [39:21] - Roger tends not to use urgency and scarcity in his presentations or messaging, even though he believes it can be extremely effective in making you want to act quickly. [43:06] - Amazon is one of the smartest retailers out there, and Roger describes why. They use many of the techniques he’s talked about throughout this conversation. He also explains that giving too much information can actually be a bad thing, because it forces the customer to think too hard. [47:41] - We hear about Roger’s thoughts on the ethics of marketing and persuasion techniques. [50:16] - Stephan talks about The Loyalty Effect: The Hidden Force Behind Growth, Profits,and Lasting Value by Frederick Reichheld. Roger goes on to discuss the concept of loyalty, and in doing so recommends Evergreen: Cultivate the Enduring Customer Loyalty That Keeps Your Business Thriving by Noah Fleming. Links and Resources: Rogerdooley.com@RogerDooley on TwitterRoger’s podcastBrainy MarketingNeuromarketing blogDooley DirectCollege ConfidentialThinking, Fast and SlowDaniel KahnemanInfluence: The Psychology of PersuasionRobert CialdiniPre-Suasion: A Revolutionary Way to Influence and PersuadeThe Loyalty Effect: The Hidden Force Behind Growth, Profits,and Lasting ValueFrederick ReichheldEvergreen: Cultivate the Enduring Customer Loyalty That Keeps Your Business ThrivingNoah Fleming

Roger Dooley was one of the earliest proponents of neuromarketing; he began writing about it in 2005, long before it was widely accepted as a valid field of study. If you have any doubts about its validity, though, you need only look at Roger’s accomplishments to see how well it works. He co-founded the extraordinarily popular College Confidential and now writes a regular Forbes column, Brainy Marketing as well as his own blog, Neuromarketing. After you’ve heard today’s conversation with him, check out his book, Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing for even more of his insights. Find Out More About Roger Here: Rogerdooley.com@RogerDooley on TwitterRoger’s podcastNeuromarketing blog In This Episode: [02:31] - What exactly is neuromarketing? At its most basic level, Roger explains, it’s using the tools of neuroscience to gauge people’s reactions to ads, marketing, products, and so on. [04:04] - Roger doesn’t do his own neuromarketing research, but he’s been writing about it since 2005, well before it was commonly accepted. [05:05] - Subconscious, unconscious, and non-conscious generally mean the same thing in this context, Roger tells us. He also talks about non-conscious and conscious decision making. [08:14] - Roger recommends Thinking, Fast and Slow by Daniel Kahneman for anyone who wants to understand how to work with the brains of consumers. Daniel explains our thought processes into two systems, which Roger briefly discusses. [10:13] - Roger offers an example of the two types of thinking systems by discussing the election. [12:12] - Other books Roger recommends include Influence: The Psychology of Persuasion by Robert Cialdini. Robert’s new book, Pre-Suasion: A Revolutionary Way to Influence and Persuade includes new research and a seventh principle to add to the six from Influence. We also hear an example of how timing can work in persuasion. [18:21] - Stephan asks about the critical faculty, which he describes as a guard against things going straight to the non-conscious mind. Roger responds, and in doing so discusses the role of flattery in persuasion. [19:52] - What techniques would Roger recommend listeners use for persuasion? His biggest recommendation is liking, which involves finding things you have in common with your customer or potential customer. [25:25] - Stephen asks how to use these techniques in an online context where there’s no common element among the people coming to your website. Roger points out that one shared attribute is an interest in the product that you’re selling. [27:50] - Roger describes some tips and best practices for presenting your social proof and authority. He also talks about turning testimonials into stories. [32:27] - How does Roger eat his own dog food? In other words, how does he apply the techniques he knows to his own marketing? [35:48] - Roger talks about the techniques he uses in his public speaking. [39:00] - Roger tends not to use urgency and scarcity in his presentations or messaging, even though he believes it can be extremely effective in making you want to act quickly. [42:44] - Amazon is one of the smartest retailers out there, and Roger describes why. They use many of the techniques he’s talked about throughout this conversation. He also explains that giving too much information can actually be a bad thing, because it forces the customer to think too hard. [47:19] - We hear about Roger’s thoughts on the ethics of marketing and persuasion techniques. [49:56] - Stephan talks about The Loyalty Effect: The Hidden Force Behind Growth, Profits,and Lasting Value by Frederick Reichheld. Roger goes on to discuss the concept of loyalty, and in doing so recommends Evergreen: Cultivate the Enduring Customer Loyalty That Keeps Your Business Thriving by Noah Fleming. Links and Resources: Rogerdooley.com@RogerDooley on TwitterRoger’s podcastBrainy MarketingNeuromarketing blogThinking, Fast and SlowDaniel KahnemanInfluence: The Psychology of PersuasionRobert CialdiniPre-Suasion: A Revolutionary Way to Influence and PersuadeThe Loyalty Effect: The Hidden Force Behind Growth, Profits,and Lasting ValueFrederick ReichheldEvergreen: Cultivate the Enduring Customer Loyalty That Keeps Your Business ThrivingNoah Fleming

1) How to tap into that 95% of your customer’s brain that ultimately makes the buying decision? 2) HOW to build a Tribe that loves your business?

What business are we in? You would think business partners would discuss this question with each other. Roger Dooley can tell you that it's not that obvious. Roger is the author of Brainfluence and The Persuasion Slide. He started in the corporate world and left after starting his first business. Roger and his partner both understood their business and worked smoothly together. They understood they were in the direct marketing business selling computers and electronic items. When they brought on another partner things changed. The business changed. People changed. And that's the story we talk about in today's show. Here's what Roger shares: How partners need to identify what the business is about, first and foremost. Why Roger's new partner thought they were in the computer business and how that clashed. Why it's important to understand this difference. Why direct marketers understand the "bet" you take before your marketing hits the mail. When it's important to bring on a new partner and why they thought it was important. How risk aversion is rampant among managers in business, and why that's not a good thing. What happens when vendors and suppliers pull out of your market. Why it's important to stop, step back, and ask, "Is this the best way to run our business?" Why most managers are too inflexible. Why conversations with your partners are difficult and what you need to do to make sure it happens. How you get blinded with your day-to-day activities. Why Roger said his inventory could, "Go rotten faster than a bunch of yellow bananas." Why Roger finds being an entrepreneur so rewarding. Why he finds it difficult to focus on his writing while traveling. Why Roger asked, "Why is it so hard to raise capital as an entrepreneur yet con artists are able to do it without any problem?" Why managers do enough to satisfy expectations but not go beyond those expectations. Enjoy the show: What Business Are We In And Where Are We Going?

This is what The Beauty Podcast with Emma G is all about - two people sitting down, sharing information and having an absolute giggle along the way. In this episode I meet with SkinFix CEO Amy Regan during the UK launch of the range to talk beauty, being the boss and the importance of mentors. It was my first time getting to chat to Amy, but I have a feeling it won't be the last.You can also download The Beauty Podcast with Emma G on iTunes and Soundcloud.Links from this episode include:For more information and to buy SkinFix - click here.My friend Hannah's fertility blog featuring, among many other things, our awkwardness with the 'V' word and a real time account of her quest to fall pregnant via IVF.Both Amy and Gabrielle Shaw referenced the book Brainfluence as a must-read.Want to know more about Mercury in Retrograde? This article on The Huffington Post gives the low-down on what not to do during the 3-week phenomenon.You can get in touch with me via my website Emma Gunavardhana, where you can also sign up for the show's newsletter or on social media; Twitter @EmmaG_Beauty and Instagram where I'm @emmaguns Permalink See acast.com/privacy for privacy and opt-out information.

Episode 067: Roger Dooley – How To Persuade And Convince Others With Neuromarketing This episode was absolutely packed full of action oriented takeaways to help us all gain a better understanding of how our brain works to process information.  It was an extremely interesting talk on a topic that fascinates me. Roger Dooley is a speaker and author of Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing, the popular blog Neuromarketing, and Brainy Marketing at Forbes. He is the founder of Dooley Direct, a marketing consultancy, and co-founded College Confidential, the leading college-bound website. That business was acquired by Hobsons, a unit of UK-based DMGT, where Dooley served as VP Digital Marketing and continues in a consulting role. Episode 067: Roger Dooley – How To Persuade And Convince Others With Neuromarketing Subscribe on iTunes or Stitcher Radio   The Learning Leader Show “According to leading neuroscientists, 95% of all thoughts, emotions, and learning occur before we are ever aware of it.” Some Questions I Ask: What one common characteristic do all high achievers leaders share? How can someone ease the pain of high prices? What are your thoughts on “high price = high value object?” Why is it smarter to share a cup of coffee with someone as opposed to a cold beverage? Why is oxytocin so important? What is The Persuasion Slide Model?  How can it help people in their everyday lives? In This Episode, You Will Learn: The power of focus and why it’s so important How certain phrases or word choices can manipulate you Why it’s important to think of the other person in the conversation A deep dive in persuasion and why it must be ethical How it can help to briefly touch someone’s shoulder   Great qualities for leaders: Humility and having an open mind  “I work to translate the findings from neuroscience into actionable advice.” Continue Learning Read:  Brainfluence: 100 Ways To Persuade And Convince Consumers With Neuromarketing Go To: www.RogerDolley.com    Follow Roger on Twitter: @rogerdooley You may also like these episodes: Episode 001: How To Become A Master Connector With Jayson Gaignard From MasterMind Talks Episode 002: How To Take Over And Set Bigger Goals With Chris Brogan Episode 004: How Todd Wagner (and Mark Cuban) Sold Broadcast.com To Yahoo! For $5.7 Billion Episode 010: Shane Snow – How To Accelerate Success Using Smart Cuts Did you enjoy the podcast? This was a jam packed episode full of great content.  Roger Dooley is leader who is constantly learning in order to help us all live a better life.  Who do you know that needs to hear this?  Send them to The Learning Leader Show! Episode edited by the great J Scott Donnell Bio From RogerDooley.com   Roger Dooley is a speaker and author of Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing, the popular blog Neuromarketing, and Brainy Marketing at Forbes. He is the founder of Dooley Direct, a marketing consultancy, and co-founded College Confidential, the leading college-bound website. That business was acquired by Hobsons, a unit of UK-based DMGT, where Dooley served as VP Digital Marketing and continues in a consulting role. Dooley spent years in direct marketing as the co-founder of a successful catalog firm and also was director of corporate planning for a Fortune 1000 company. He has an engineering degree from Carnegie Mellon University and an MBA from the University of Tennessee.

Roger Dooley is a world-renowned expert and coach in the fascinating field of neuromarketing. Today, Roger discusses the science (and power) behind behavioral research and how to use it to improve your marketing, increase your sales and enhance your overall customer experience. Roger is the author of Brainfluence: 100 Ways to Persuade and Convince Consumers … Continue reading POP023: How To Harness The Power Of Neuromarketing With Roger Dooley The post POP023: How To Harness The Power Of Neuromarketing With Roger Dooley appeared first on Accelerating CFO.

Persuasion and Influence Marketing Today Few people have written about persuasion and neuromarketing recently like Roger Dooley. For many years, marketers aimed at the rational side of customers' brains. Selling features and benefits doesn't work. We have to reach customers' brains in a different way in order to persuade. Join me Thurs, February 12 for a chat with Roger where marketing meets neuroscience. About Roger Dooley is a speaker and author of Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing, the popular blog Neuromarketing, and Brainy Marketing at Forbes. He is the founder of Dooley Direct, a marketing consultancy. Dooley spent years in direct marketing as the co-founder of a successful catalog firm and also was director of corporate planning for a Fortune 1000 company.

"According to leading neuroscientists, 95 percent of thoughts, emotions, and learning occur before we're ever aware of it. Yet, most marketing efforts forgo the vast subconscious and instead target the rational, conscious mind. If you want to get ahead of your competition stop selling to the 5% of your customers brains...when you understand how your customers' brains work, you can appeal to the powerful subconscious - and get better results for less money." (Brainfluence, 2012) Roger Dooley is a consultant, entrepreneur, and neuromarketing missionary who combines knowledge of emerging phenomena like neuromarketing and social networking with decades of hands-on marketing experience. He helps companies understand the implications of new technologies and techniques, and guides them in the implementation of practical strategies to adapt to them. Clients range from Fortune 500 firms to entrepreneurial ecommerce businesses. He regularly addresses national conferences, and has been quoted frequently in the mainstream press on topics ranging from brain fitness marketing, web communities, and social networks, is a frequent contributor to Forbes magazine, and is the author of Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing   Key Takeaways from the Show Why facts are crucial to helping customers justify the purchase of your product, even though buying is primarily emotional decision. Using the understanding of the brain to do better marketing. Strategies for selling luxury goods versus utilitarian products.   Links / Resources Roger's Personal Website  Roger's Neuromarketing Blog  Brainfluence - Roger's Book  Rober Cialdini's New Book   Subscribe & Review To get more awesome Ecommerce Influence content sent directly to your device and into your ears as they become available, you can easily subscribe by clicking here. Also, ratings and reviews on iTunes (hopefully 5-stars!) help us tremendously a we’re very grateful for them. We do read all of the reviews and we’ll answer your questions or comments on future episodes. Cheers, Austin & Chad!    Follow on Twitter:  Follow @chadvanags  Follow @a_brawn

Roger Dooley, author of Brainfluence, joins Jay Ehret to discuss neuromarketing and marketing tactics that just don't make sense. Get ready for some of your most cherished beliefs to be challenged. Trust your gut and market by shooting from the hip? Hold on there, cowboy! Topics Discussed Neuromarketing Consumer behavior Decoy products Paradox of choice Elevator pricing and anchor pricing Emotional vs. rational marketing For complete show notes and links, see: Counterintuitive Marketing: When not to trust your gut.

This week Ivor interiews Roger Dooley from Dooley Direct LLC (author of Brainfluence) - asking are women better than men in sales - leading to a wider discussion about gender varience - how women & men process information & use their brains differently - it seems we haven't evolved all that much in 200,000 years! Roger shares some great stories from the world of marketing & science & psychology roger@dooleydirect.com Women in Sales Awards 2013 Ivor Kellock interviews guests from around the world & focuses on people & places, ideas & information - engaging in a personal conversation full of bias & opinion What different perspective will you take away? Ivor is a regular contributor on BBC radio and has also appeared on BBC TV news & other international TV stations Cell:   +447782193093 http://www.salesdrive.com Ivor's blog www.linkedlocalnetwork.com

If leading neuroscientists claim that 95% of all thoughts, emotions, and learning occur subconsciously, then why does most marketing target the 5% of the mind that is rational and conscious? Roger Dooley introduces his latest book Brainfluence and presents new strategies for neuromarketing success.

Tim talks about neuroscience, rally road racing, and irrational decision making with Brainfluence author Roger Dooley.

Welcome to episode #280 of Six Pixels Of Separation - The Twist Image Podcast. What's going on up there? I mean in your brain. Is it possible that our marketing efforts can embed themselves so deep in our psyche that it makes Inception look like The Sound of Music? You may have heard about neuromarketing and how major companies leverage things like brain scans and more to better understand how a brand resonates with consumers, well Roger Dooley is here to show us how every business (small, medium and large) can leverage this information (and it doesn't cost much!) to better brand and market their wares. Dooley is best know for his Blog, Neuromarketing, and just recently released his first book, Brainfluence - 100 Ways to Persuade and Convince Consumers with Neuromarketing. If you're curious to know how deep a brand can go, this Podcast is for you. Enjoy the conversation... Here it is: Six Pixels Of Separation - The Twist Image Podcast - Episode #280 - Host: Mitch Joel. Running time: 42:01. Please send in questions, comments, suggestions - mitch@twistimage.com. Hello from Beautiful Montreal. Subscribe over at iTunes. Please visit and leave comments on the Blog - Six Pixels of Separation. Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook. or you can connect on LinkedIn. ...or on twitter.  Six Pixels of Separation the book is now available. Episode #40 of Media Hacks is coming soon and it might feature:  Chris Brogan - New Marketing Labs - Co-author of Trust Agents, Man On The Go, Human Business Works, Third Tribe Marketing and Escape Velocity. C.C. Chapman - Managing The Gray - Digital Dads - Content Rules. Hugh McGuire - LibriVox - iambik audio - PressBooks. Christopher S. Penn - Blue Sky Factory - Marketing Over Coffee. Julien Smith - In Over Your Head - Co-author of Trust Agents. In conversation with Roger Dooley. Neuromarketing Blog. Brainfluence. Follow Roger on Twitter. This week's music: David Usher 'St. Lawrence River'. Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #280 - Host: Mitch Joel. Tags: advertising bite size edits blog blogging blue sky factory book oven brainfluence cast of dads cc chapman chris brogan christopher s penn digital dads digital marketing facebook facebook group hugh mcguire in over your head inception itunes julien smith librivox managing the gray marketing marketing over coffee media hacks neuromarketing new marketing labs online social network podcast podcasting pressbooks roger dooley six pixels of separation social media 101 social media marketing strategy the sound of music trust agents twist image