Podcasts about author branding

In this episode, Jodi and guest Isabelle Knight discuss author branding as well as the importance of understanding your ideal readers and creating a compelling author brand story. Isabelle shares her journey from being a publicist in film and television to helping authors leverage PR and brand-building strategies to connect with their audiences. They explore the challenges of book marketing for business owners and how authentic engagement can transform book marketing from a task to an opportunity.   Time Stamps: [00:00 Launching Indie Publishing Support Business 04:16 Defining Author Brand Essentials 08:12 Rethinking Author Bios 11:16 Author Branding through Personal Storytelling 14:02 Reframing Book Promotion Positively 18:05 Narrow Your Audience for Growth 21:51 "Reflecting on Book's Purpose" 25:35 "Podcast Appreciation and Sharing"   Keywords: book publishing, marketing asset, business owners, entrepreneurs, writing a book, publishing industry, Jodi Brandon, Isabel Knight, Build Your Author Brand, author brand, indie authors, self-publishing, traditional publishing, author bio, book marketing, ideal reader, book sales, book cover design, business growth, speaking engagements, publicist, mindset shift, connection piece, writing process, author story, book release, reader engagement, brand story, publicist expertise, client relationships, book marketing challenges   Resources Mentioned: Coffee + Commas signup: https://bit.ly/coffeeandcommassignup Ready Set Write Challenge: www.jodibrandoneditorial.com/readysetwrite Build Your Author Brand podcast I'm Sorry You Feel That Way by Rebecca Waite The Mountain is You by Brianna Wiest About Our Guest: With a career spanning over two decades as a top-tier publicist, Isabelle Knight has worked alongside industry titans in film, television, and publishing, including the likes of JK Rowling and the BBC. Isabelle runs the online consultancy, Build Your Author Brand—working with Authors of both fiction and non-fiction, to teach the crucial tools and strategies to raise their profile, grow a readership, and increase their overall success.   www.buildyourauthorbrand.co.uk  LINK TO FULL EPISODE (RAW) TRANSCRIPT: https://docs.google.com/document/d/1314qXZTTH6s3AQzu7RnTaw-Z1hnmnTmo6CpHmvOQC2Q/edit?usp=sharing  

In this episode, Nicholas Kuhne chats with Becky Robinson, founder and CEO of Weaving Influence, about the power of books as business tools and how to effectively market your ideas. Becky, an expert in book marketing and thought leadership, shares her proven strategies for growing an audience, launching a book, and turning your expertise into lasting influence.She reveals how authors, entrepreneurs, and business leaders can use books as lead generation tools, how to build an online presence before publishing, and the biggest mistakes to avoid in book marketing. Whether you're an aspiring author or a seasoned thought leader, Becky's insights will help you maximize your book's reach and impact.Timestamps & Key Topics[00:00:00] Introduction to Becky Robinson & Weaving Influence[00:02:00] Are books still relevant in a digital-first world?[00:04:00] Why a book is the ultimate business card[00:06:00] The ROI of a book: Cost per acquisition vs. customer lifetime value[00:09:00] How to know if your book idea is ready for publishing[00:12:00] The importance of testing your ideas before you write a book[00:15:00] Why sharing your ideas online is key to refining your message[00:18:00] Behind the scenes: How Becky marketed her own book Reach[00:20:00] Repurposing book content for social media, courses, and more[00:22:00] The business benefits of writing a book (beyond royalties)[00:25:00] Making money as an author: Reality vs. expectations[00:28:00] Why fiction and nonfiction authors need different marketing approaches[00:30:00] The power of book awards, Amazon rankings, and media campaigns[00:32:00] How to work with Becky & Weaving InfluenceCall to Action

In this episode of Talking Book Publishing, hosts Kathleen Kaiser and Adanna Moriarty sit down with branding and marketing expert Jeniffer Thompson to discuss how authors can build a strong brand, navigate social media, and boost visibility in a crowded marketplace.Jeniffer, the founder of Monkey C Media, shares how to identify your audience, leverage influencers, and create a sustainable social media plan using tools like Canva, Buffer, and Hootsuite. She also discusses the importance of authenticity in marketing, finding comparable titles, and ensuring your book cover and online presence match your genre and brand.The conversation also highlights the power of consistency, why book series perform better over time, and how authors can avoid common marketing pitfalls. Plus, Jeniffer previews her upcoming February 17th webinar on "The Power of Social Media," hosted by the Writers & Publishers Network.This episode is packed with actionable strategies every author can use to build their brand and sell more books—don't miss it!We'd like to hear from you. If you have topics or speakers you'd like us to interview, please email us at podcast@talkingbookpublishing.today and join the conversation in the comments on our Instagram @writerspubsnet.

Did you know branding can make a huge difference in your book marketing success?This week's interview is with Kim Rozdeba, a branding expert with over 30 years of experience. He breaks down author branding, sharing insights from his books, Branding Queens and Loyalnomics.We explore the difference between branding yourself as an author versus branding your book, plus key strategies to build a strong connection with your audience.Key Takeaways:Author vs. Book Branding – Understand the difference and where to focus for the best results.The Five Branding Pillars – Kim's essential framework: Commitment, Construct, Community, Content, and Consistency.The Power of Emotion – Learn why making readers feel something is crucial for branding success.Know Your Why – Define your purpose to create a brand that lasts.Consistency is Key – A strong, consistent message builds trust and credibility.Tune in to learn how to position yourself and your book for long-term success!*************************************************************************Want to Get Your Message Out to Millions? You're just one idea or connection away from transforming your career. You could find it at the 3-Day Virtual Expert's Bootcamp with 5x TEDx Speaker & Bestselling Author Corey Poirier. ✅ Learn how to: Land a TEDx Talk Build a thriving speaking business Write & launch a bestselling book Secure media opportunities Attract high-level connections Real success stories:

In this episode, Matt & Lauren answer questions about moving your books from Amazon to other ecommerce solutions, including global distribution and direct sales. Learn how to maximize your book's availability, forge stronger connections with loyal readers, and grow your revenue when you go wide. Dive Deeper

Discover JD's secrets to:✔️ Mastering the balance between creativity and business.✔️ Transitioning from indie to traditional publishing.✔️ Leveraging co-authoring for faster book releases.✔️ Building an author brand that stands out in a crowded market.Don't miss JD's insights on adapting books for film, navigating the marketing maze, and why consistency is the cornerstone of writing success.

Send us a textIn a world where indie authors face endless competition, how do you stand out and become uncopyable? In this episode, I'm chatting with marketing disruptor Daniel Den, creator of the Ideas That Influence Book Box Experience. Daniel shares his innovative X Factor Effect methodology, exploring how authors can differentiate themselves, engage readers through unique experiences, and build unforgettable connections with their audiences. From boosting book consumption rates to leveraging personalization in marketing, this episode is packed with actionable strategies for authors who are ready to break through the noise.Plus, we discuss the power of experiences, Daniel's wildly successful interactive book box (get yours at BigIdeasBox.com), and how thinking differently can elevate your author business. Don't forget to check out my conversation with Roy Osing on standing out in the market (Be Different or Be Dead - Episode 241).As we wind down the Author Revolution Podcast, I also share a sneak peek into what's coming next—The Neurodivergent Manifestor and my brand-new show, Manifest Differently Podcast, launching January 1st. Don't miss it! Links Mentioned:Ideas That Influence Book Box Experience: BigIdeasBox.comRoy Osing Episode 241: authorrevolution.org/241Neurodivergent Manifestor: manifestdifferently.comThe Author Revolution Podcast is evolving! Starting January 1st, join me on the Manifest Differently Podcast—a space for neurodivergent thinkers to embrace manifestation in ways that align with how we're wired. If you're ready to manifest on your terms, visit ManifestDifferently.com or tune in to Episode 1 at manifestdifferently.com/1. Exciting news, authors! My upcoming book, Write Your Reality, is kicking off soon on Kickstarter! This isn't just a book—it's a high-vibe journey into Quantum Manifestation and mindset mastery crafted for authors ready to transform their careers. Join the waitlist at authorrevolution.org/kickstarter and be the first to know when it launches. Get ready to manifest your dream author life! Are you an author at a crossroads, feeling stuck & unfulfilled in your author career? Do you know deep down it's time for a change, but you're unsure of the next step?The High Vibe Author is the only transformational membership designed specifically for authors like you—those who are ready to break free from limitations & step into the abundant life they deserve. Click here to learn more.Support the showThank you for tuning into the Author Revolution Podcast! If you enjoyed this episode, please subscribe and leave a review on your favorite podcast platform. For more insights and inspiration, visit Author Revolution. Don't forget to follow us on social media for updates and exclusive content: Facebook Twitter Instagram YouTube Go forth and start your author revolution!

In this episode Lauren & Matt explore the journey to successful audience growth by finding your content niche, defining your ideal reader, and identifying your target audience. We also discuss the value of learning from other creators, ways to inject new life into your marketing efforts, and the correct way to pronounce niche, among other things. Dive Deeper

In this episode of Self-Publishing with ALLi, Dale L. Roberts talks with Andrea Jo DeWerd, a book marketing expert, about the essentials of author branding and marketing. Andrea explains how to create a memorable brand, build a cohesive author presence, and use social media effectively. She also discusses boosting book sales through in-person events and community engagement, debunks common marketing myths, and offers practical tips for public speaking and identifying the right opportunities for your audience. Sponsor This podcast is proudly sponsored by Bookvault. Sell high-quality, print-on-demand books directly to readers worldwide and earn maximum royalties selling directly. Automate fulfillment and create stunning special editions with BookvaultBespoke. Visit Bookvault.app today for an instant quote. About the Host Dale L. Roberts is a self-publishing advocate, award-winning author, and video content creator. Dale's inherent passion for life fuels his self-publishing advocacy both in print and online. After publishing over 50 titles and becoming an international bestselling author on Amazon, Dale started his YouTube channel, Self-Publishing with Dale. Selected by Feedspot and LA Weekly as one of the best sources in self-publishing of 2022, Dale cemented his position as the indie-author community's go-to authority. You can find Dale on his website or YouTube.

In this episode, Matt & Lauren tackle some of the most common misconceptions about self-publishing. We debunk myths like: ❌ You won't make any money self-publishing❌ You have to spend a lot of money to self-publish❌ There's no credibility in self-publishingAnd most importantly: fake M&Ms are just as good as real M&Ms. Dive Deeper

Send us a textIn this inspiring episode, I sit down with Judy Baker, creator of the Buzzworthy Book Experience, to dive into the transformative world of book marketing. Whether you're a nonfiction author looking to boost your brand or a fiction writer wanting to connect with readers, Judy's actionable insights will help you create lasting impact. From creating buzz around your book to building authentic relationships, Judy shares her unique approach to making book marketing simple, fun, and effective.Plus, I share some exciting news about the future of the Author Revolution Podcast and what's coming next! Head to authorrevolution.org/264 for all the details, and don't miss this engaging conversation!Exciting news, authors! My upcoming book, Write Your Reality, is kicking off soon on Kickstarter! This isn't just a book—it's a high-vibe journey into Quantum Manifestation and mindset mastery crafted for authors ready to transform their careers. Join the waitlist at authorrevolution.org/kickstarter and be the first to know when it launches. Get ready to manifest your dream author life! Are you an author at a crossroads, feeling stuck & unfulfilled in your author career? Do you know deep down it's time for a change, but you're unsure of the next step?The High Vibe Author is the only transformational membership designed specifically for authors like you—those who are ready to break free from limitations & step into the abundant life they deserve. Click here to learn more.Support the showThank you for tuning into the Author Revolution Podcast! If you enjoyed this episode, please subscribe and leave a review on your favorite podcast platform. For more insights and inspiration, visit Author Revolution. Don't forget to follow us on social media for updates and exclusive content: Facebook Twitter Instagram YouTube Go forth and start your author revolution!

Kathleen and Adanna welcome award-winning cover designer Eric Labacz to Talking Book Publishing for an engaging discussion on the art and strategy of book cover design. From his beginnings in graphic arts to becoming a trusted designer for publishers and indie authors, Eric shares how his experiences shape his unique approach to every project.This conversation explores why a book's cover is often its most critical selling tool, especially in an online-dominated market. Eric discusses the challenges of balancing creativity with practical marketing needs, how he adapts designs across genres, and what authors should know before working with a professional designer.Take advantage of Eric's upcoming webinar on December 5 at 11 a.m. Pacific Time! Attendees who register at wpnwebinars.com before November 31 will have the exclusive chance to submit a book cover for Eric to critique live during the session.We'd like to hear from you. If you have topics or speakers you'd like us to interview, please email us at podcast@talkingbookpublishing.today and join the conversation in the comments on our Instagram @writerspubsnet.

IngramSpark announced they're temporarily waiving all surcharge fees for their Share & Sell program. Black Friday deals are rolling out for AppSumo, DepositPhotos, ProWritingAid, and more. And the third book in my Self-Publishing with Dale series got a book award. All that and more in the self-publishing news this week! Book Award Pro - https://DaleLinks.com/BookAwardPro (affiliate link) Advanced Self-Publishing for Books - https://DaleLinks.com/AdvancedAuthors Subscribe to The Self-Publishing Hub - https://TheSelfPublishingHub.com  Subscribe to my email newsletter - https://DaleLinks.com/SignUp  Join Channel Memberships - https://DaleLinks.com/Memberships Join Me on Discord - https://DaleLinks.com/Discord Check out my main YouTube channel - https://www.youtube.com/@DaleLRoberts My Books - https://DaleLinks.com/MyBooks  Sources: Earn Even More with IngramSpark - https://www.ingramspark.com/share-sell-promotion  ProWritingAid - https://DaleLinks.com/ProWritingAid DepositPhotos on AppSumo - https://DaleLinks.com/DepositPhotosDeal The Audiobook Narrator - https://books2read.com/The-Audiobook-Narrator Book Brush: Helping Hands, Happy Authors: How to Team Up with a Virtual Assistant - https://us02web.zoom.us/meeting/register/tZcpdeyvrjMqEtYjXyqz9aKPXG3bEmXWgG5o#/registration Get More Reviews, Fast: Booksprout's Proven Method for Authors - https://youtube.com/live/RmIumHTsS5I?feature=share Unlock the Secrets of Author Branding with Todd Fahnestock - https://selfpublishingadvice.org/todd-fahnestock/ 2024 Goody Business Book Awards - https://goodybusinessbookawards.com/new-2024-goody-business-book-awards/ Advertising for Books - https://DaleLinks.com/AdsBook How To Write a NonFiction Book in 24 hours Book Review| D.L. Tillery - https://youtu.be/S4kvSldcUh4?si=_VXxIlfew6OvURSl How to Write a Nonfiction Book in 24 Hours - https://DaleLinks.com/24HoursBook  Where noted, some outbound links financially benefit the channel through affiliate programs. I only endorse programs, products, or services I use and can stand confidently behind. These links do not affect your purchase price and greatly helps to building and growing this channel. Thanks in advance for understanding! - Dale L. Roberts

Award-winning indie author Todd Fahnestock reveals the secrets to building a successful personal brand and connecting with readers in this insightful interview. From mastering in-person sales to harnessing the power of storytelling, Todd shares key strategies for branding and promoting your books. Curious how email marketing and newsletters can boost your reader loyalty? Todd breaks down his best practices while emphasizing the importance of authenticity and learning from failure. Discover what it takes to craft a compelling author journey in today's competitive landscape. Sponsor This podcast is proudly sponsored by Bookvault. Sell high-quality, print-on-demand books directly to readers worldwide and earn maximum royalties selling directly. Automate fulfillment and create stunning special editions with BookvaultBespoke. Visit Bookvault.app today for an instant quote. About the Host Dale L. Roberts is a self-publishing advocate, award-winning author, and video content creator. Dale's inherent passion for life fuels his self-publishing advocacy both in print and online. After publishing over 50 titles and becoming an international bestselling author on Amazon, Dale started his YouTube channel, Self-Publishing with Dale. Selected by Feedspot and LA Weekly as one of the best sources in self-publishing of 2022, Dale cemented his position as the indie-author community's go-to authority. You can find Dale on his website or YouTube.

This is one of my favourite shows and Mila is one of my favourite authors. Topics covered in the show:Mila's latest book, ReverenceBeing authentically youHow Milena McKay came to beHow purpose and meaning plays a huge role in storytellingHow to build an author brand and the importance of writing the stories you want to writeLINKS TO MILENA McKAYWebsiteMilena McKay Patreon AccountReverence New Book ReleaseOther Authors referred to in the show: Lee Winter, Roslyn Sinclair, Clare Ashton, Anna Burke, Virginia Black, Ann McCann and Kris Bryant LINKSConnect with Natalie at Instagram, Facebook or LinkedInDo you like journalling and are your wanting to create new habits? Your Morning Ritual is waiting and ready for you.Need some motivation on your Mondays - here's Natalie's Monday Quick Wins email.

In this episode, we're discussing book awards and how authors can earn their accolades. As an awards judge for three book award programs, Jennia D'Lima will share her behind-the-scenes knowledge of how winners are selected and how to stand out to judges. Show notes and transcript Check out Tanya's book, Ideas, Influence, and Income Submit your book or book idea to Greenleaf

In this episode, Matt & Lauren review the best ways to repurpose content for social media. They talk through reusing your existing social content, reposting other people's social content, and repurposing your book material as social content. Jump in to hear about Matt's recent appearance at Momentum and upcoming plans for Author Nation - or skip ahead to 13:50 to get right to the social media content strategies. Dive Deeper

In the latest episode of the Smith Publicity podcast, Sandy Smith, CEO of Smith Publicity, sits down with publishing veteran and expert Debra Englander. Debra's vast experience in working with business and non-fiction authors discusses:Navigating working with publishers,Importance of building an author brand/platformWhat publishers are looking for in decising which authors to sign on--platform vs good content–what is more impactfulSetting realistic goals for your bookWorking with a business book publicistLeveraging pre-order book sales strategiesWhether you're an aspiring author or a seasoned nonfiction or business book author, this episode is packed with invaluable tips to help you succeed in today's competitive market, and make the most of working with a business book publicists. Don't miss out on Debra's expertise on how to turn your book into a long-term asset and enhance your author brand.

My guest today is Danielle Walker, New York Times bestselling cookbook author who shot to fame with her first book, Against All Grain. Danielle was a Forbes 30 under 30, and has appeared many times on The Today Show. She is also an advocate for those with autoimmune diseases like hers. She's written many cookbooks, and her latest is Make it Easy.Today we talk about:* building community as a writer* the intersection of book titles and branding* behind the scenes of The Today Show* the creative process of recipe creation, and so much more.I hope you enjoy the show!$1,000 and $2,500 Scholarships for Aspiring Writers. Applications now open! More information here.

In this episode of 'Writes for Women,' host Pamela Cook is joined by multi-published Australian author Sandie Docker to discuss her latest novel, 'The Lyrebird Lake Ladies Choir.' Sandie shares insights into her inspiration for the story, the challenges of writing dual timelines, and the emotional depth of her characters. The discussion also delves into the importance of author branding, the concept of belonging, and the therapeutic power of music. Pam and Sandie also chat about the 'women's fiction' genre label and what's coming up at the Northern Beaches Readers Festival.   Timestamps: 06:56 Sandy Docker's Latest Release: The Liar, Bird Lake Ladies Choir 14:15 The Healing Power of Music 18:53 Writing Process and Inspirations 23:36 Challenges and Revisions 29:42 Dual Timelines and Character Development 31:54 Writing in Multiple Timelines 32:19 The Art of Character Development 34:27 Publishing Realities 34:53 Book Cover Evolution 41:31 Embracing Women's Fiction 46:28 Motherhood in Writing 51:17 Northern Beaches Readers Festival 55:11 The Heart of Writing: Hope   SHOW NOTES: Writes4Women www.writes4women.com Facebook @writes4women Twitter / Instagram @w4wpodcast   W4W Patreon https://www.writes4women.com/support-us-on-patreon   Sandie Docker Website: click here Facebook: click here Instagram: click here Buy The Lyrebird Lake Ladies Choir here   Pamela Cook www.pamelacook.com.au Facebook: click here Twitter: click here  Instagram: click here   This episode produced by  Pamela Cook for Writes4Women on unceded Dharawal country.      Support the show: https://www.patreon.com/writes4women?fan_landing=trueSee omnystudio.com/listener for privacy information.

In this episode, Matt & Lauren review five things you'll need to know before you start on your publishing journey! We share insights about knowing your content, knowing your goals, knowing your limits, knowing your audience, and knowing your publisher.  Also featuring a meandering detour into graphic novels and an ongoing discussion about crying (now or later). Have a question about self-publishing, selling direct, Lulu, or any of the weird tangents Matt & Lauren like to meander through? Email us at podcast@lulu.com to submit your question for our upcoming AMA episode! Dive Deeper

Do you have an intentional author brand?If not, today's guest is bound to help. In fact, in this interview, she did an on-the-spot workshop with Megan, helping her rethink her own social media content strategy! If you want practical tips and real-world examples, you have to listen in on this one. Melanie Herschorn wants to help you step into your spotlight as an authority. As a book marketing and publishing strategist for business owners, consultants, and speakers worldwide, she's on a mission to support and empower her clients to share their message with the world. Her new book, Make a Big Impact with Your Book, is available now.Follow Us!Melanie HerschornWebsite:  vipbookmarketing.comBook: Make a Big Impact with Your BookFacebook: @vipbookgroupInstagram: @vipbookgroupThe Author Wheel:Website: www.AuthorWheel.comFacebook: https://www.facebook.com/AuthorWheelGreta Boris:Website: www.GretaBoris.comFacebook: @GretaBorisAuthorInstagram: @GretaBorisMegan Haskell:Website: www.MeganHaskell.comFacebook & Instagram: @MeganHaskellAuthorTikTok: @AuthorMeganHaskell Support the Show.FREE Mini Email CourseHave you ever struggled to explain to others exactly what you write? Or wondered which of the many fiction ideas running through your brain you should tackle? If so, The Author Wheel's new mini-course might be your solution. 7 Days to Clarity: Uncover Your Author Purpose will help you uncover your core writing motivations, avoid shiny-thing syndrome, and create clear marketing language. Each daily email will lead you step by step in defining your author brand, crafting a mission statement, and distilling that statement into a pithy tagline. And, best of all, it's free. Click here to learn more!

In this episode, Matt & Lauren explore author brands. Listen now to discover the power of your author identity, why it is so important, and how to create and maintain a brand for your long-term marketing and sales success.Dive Deeper

I challenge you to envision your ultimate writing achievements. Whether it's dominating the bestseller lists, watching your stories come to life on screen, or creating impactful series, let's map out your path to monumental success together! Don't miss our live event, "From Pen to Published," celebrating No Time Writer's 2nd Anniversary. It's a golden opportunity to learn, be inspired, and grow! And if you're craving more, like a front-row seat to my live discussions, request to join my Facebook group, Ambitious Authors and Writers (https://www.facebook.com/groups/notimewriterscorner), for the full video experience. Let's dream big and plan even bigger! Your legacy awaits. Keywords: Writing Success, Bestselling Author, Writer's Legacy, Author Branding, writers community, book publishing.

Join host Erin as she sits down with branding expert Leanne Knight to explore the intricacies of crafting compelling lead magnets for authors. Leanne shares valuable insights and strategies to help authors enhance their branding and marketing efforts, starting with the importance of strategic lead magnet creation. From assessments to checklists and worksheets, Leanne guides listeners through various types of lead magnets, emphasizing the need for valuable content that invites readers into the author's world. Throughout the episode, Leanne offers practical advice on finding the balance between maximalism and simplicity in design, urging authors to focus on a few key concepts and use them consistently to create visually appealing yet streamlined content. By building relationships and fostering engagement with readers through lead magnets, authors can establish a connection that goes beyond the book itself, encouraging long-term loyalty and support. Tune in to this insightful episode to learn how to craft compelling lead magnets that elevate your author branding and engage your audience effectively. Learn more about Authentic Vision Media on her website or LinkedIn  About Press Publish Podcast:  Subscribe on Substack for more episodes, posts and author spotlights! Instagram: @presspublishpodcast  Pinterest: @presspublishpodcast Erin Galloway, Author of “Spilled Confetti: 101 Lessons to Simplify Self-Publishing”  “Spilled Confetti” is available now on Amazon!  In each Press Publish episode, host Erin Galloway will be your catalyst to explore habits that will help you finally press publish with consistency & connect with an audience waiting to read what you have to say. As the founder of Habitize Publishing & a self-published author, Erin learned to lead with empathy from her M.S. in Human Development & Family Science at The Ohio State University, built up her grit as an innovator at Johns Hopkins University, but it's parenthood that revealed how habits are a daily practice in bravery & boundaries.

Want to build trust with your author brand? Tune in to this insightful episode, where I interview branding expert Maya Gray, CEO of Daydream Design Firm. Maya brings her years of experience building Fortune 500 brands, sharing her invaluable strategies for authors looking to develop a holistic and impactful brand.Key takeaways from this interview:Branding Beyond Visuals: Branding is 70% verbal and 30% visual. It's about the experience, not just the design and the logo.Consistency is Key: Consistent branding builds trust. Maya advises authors to solidify their core message, purpose, and niche to create a cohesive platform presence.Personal Brand vs. Book Brand: When should authors focus on building their personal brand vs. their book's brand? It depends on their long-term vision and goals.Common Branding Mistakes: These include trying to master all marketing channels at once and neglecting relationship building, which is crucial for retaining loyal followers.And much, much more...Tune in and discover strategies that transform your author brand into a legacy.Download Maya's 7 Questions Brand Audit Workbook*************************************************************************Sponsored by Aviva Publishing. For over 30 years we've dedicated ourselves to support nonfiction authors on their journey to publish and sell their books in bulk. Our mission is to empower you to establish yourself as a leading authority in a niche market. Let's brainstorm the best ways to help you sell your book in bulk!*************************************************************************

Sandeep Dayal is a seasoned marketing and strategy leader, with 20+ years of experience across industries. In addition to serving as the Managing Director, Sandeep heads the firm's Pharmaceuticals and Medical Devices Practice. He serves as a counselor to C-suite executives and board members at Fortune 500 companies. He has served 50+ clients in over 100 engagements around the world (including 15+ major countries in the EU, LatAm and Asia). He is regarded as one of the leading minds in Marketing Strategy and has co-authored articles in Marketing Management, McKinsey Quarterly and Strategy & Business. His current research focuses on Cognitive Branding and Cognitive Selling, which integrates the latest advances in neuroscience and psychology, to offer a completely new way for developing modern power brands - and drive up sales performance. --- Support this podcast: https://podcasters.spotify.com/pod/show/dylanconroy/support

Unlock the secrets to successful memoir marketing in this insightful episode of "Talking Book Publishing," where hosts Kathleen and Adanna welcome digital marketing maven Lisa Angle and author Bee Bloeser. Dive deep into the art of creating captivating social media content that resonates and engages. Learn how platforms like TikTok, Instagram, and Facebook can become powerful tools in your promotional arsenal, transforming your memoir's visibility and sales. From overcoming perfectionism to embracing the power of simplicity and authenticity, Lisa and Bee share their top strategies for leveraging social media to its full potential. Discover the importance of hashtag usage, engaging with your audience, and the impact of consistency in your content creation journey. Whether you're an author looking to broaden your reach or a creator eager to enhance your digital presence, this episode is packed with actionable tips and real-world advice to elevate your online marketing game.Listeners will also find inspiration in discussing the inclusive nature of technology, debunking the myth that social media is only for the young, and exploring creative ways to incorporate unique stories and personal interests, such as pets, into your content for that extra engagement touch. Take advantage of expert insights into video marketing, the role of authenticity in building connections, and how to adapt and thrive in the ever-evolving digital landscape. Tune in to "Talking Book Publishing" for this game-changing conversation on harnessing the power of social media for your memoir.We'd like to hear from you. If you have topics or speakers you'd like us to interview, please email us at podcast@talkingbookpublishing.today and join the conversation in the comments on our Instagram @writerspubsnet.

Five Key Phases of the Author Journey:Book Development:Writing and refining the manuscript.Gathering feedback from alpha or beta readers.Analogy of preparing a meal to describe the process of book development.Book Publishing:Decision-making regarding the publishing route (traditional, self, or hybrid).Finalizing book title, cover design, and layout.Author Branding:Building a personal brand beyond logos and business cards.Emphasizing personality, authenticity, and community engagement.Launch and Marketing:Planning and executing the book launch.Strategies for creating buzz and connecting with the audience.Beyond the Book:Expanding influence through workshops, consulting, and speaking engagements.Leveraging expertise beyond the written work.Overlap and Cyclic Nature of Phases:Highlight on the overlapping nature of Book Development, Author Branding, and Book Publishing.Understanding that phases can reset and evolve based on new learnings.Action Insight:Encouragement to identify current phase(s) in the author journey.Advice on using this insight to navigate the author's path and face challenges effectively. Submit a Question. Ask a question to be featured on the podcast. Ask HereLiked this episode? Share it and tag us on Instagram @juxtabkLove the show? Leave a review and let us know!CONNECT WITH US: Website | Instagram | Facebook

Episode Show Notes In this episode we cover:  Creating an author-based marketing plan Boosting engagement on socials Finding your author voice, style, and brand Making yourself more human in the age of AI Mindset shift for self-promotion Links I mentioned: A Game of Hearts and Heists Audiobook Prose in the Market Webinar Information: I am running three session times to try and accommodate as many timezones as I can (more on this below). "Writing to market" isn't new. But when teachers talk about it they focus on understanding the market, advertising, brand and pitch. But what about the writing and craft of writing to market? If you're tired of trying to work out how to deliver what readers want, then this is the workshop for you. In this session, I'll explain: How to deconstruct bestselling books and implement the tools you find An easy three step methodology for deconstruction Practical examples of deconstruction and implementation in your own work Why you're not using copywriting enough How to intentionally slip TikTok-able/Marketable scenes into your novels that will hook readers The craft of tropes Live deconstruction using examples from those in the session. You'll also receive a workbook containing exercises for you to implement all the things you learn during the session. Session Times and Dates Friday 9th Feb 2024 at 7pm BST (11am PST, 2pm EST, and 8am Sat 9th Auckland (DST NZDT) https://www.eventbrite.co.uk/e/770172856747?aff=oddtdtcreator  Saturday 10th Feb 4pm BST (8am PST, 11am EST, 5am Sunday11th (DST NZDT) https://www.eventbrite.co.uk/e/770175976077?aff=oddtdtcreator  Saturday 10th Feb 8pm BST (12pm PST, 3pm EST, 9am Sunday 11th (DST NZDT) https://www.eventbrite.co.uk/e/770177631027?aff=oddtdtcreator FAQ: Will this session be recorded? Will the recording be available for sale? The session will be recorded. The recording will only be available to ticket-holders. I will not sell the recording. I am only doing these as live sessions. When I teach, I love to see everyone's reactions and get audience participation. But depending on demand, I may run more of them in the future. Find out more about Anna: @AnnaCaig on Instagram and X  Website Rebel of the Week is: Balou If you'd like to be a Rebel of the Week please do send in your story, it can be any kind of rebellion. You can email your rebel story to rebelauthorpodcast@gmail.com 1 new patron this week, welcome and thank you to Nicole Hutton. A big thank you to my existing patrons, especially Heather Button for upping their pledge. If you'd like to support the show, and get early access to all the episodes as well as bonus content you can from as little as $2 a month by visiting: www.patreon.com/sachablack

On beauty standards, vanity, aging, skin-care, Botox, and choosing your author brand. I promise they're related! Also Indie authors going to Traditional Publishing and the pitfalls, and a cool data point on series drop-off.Register for SFWA's HEA Quest here https://membership.sfwa.org/event-5461969Join my Patreon and Discord for mentoring, coaching, and conversation with me! Find it at https://www.patreon.com/JeffesClosetYou can always buy print copies of my books from my local indie, Beastly Books! https://www.beastlybooks.com/If you want to support me and the podcast, click on the little heart or follow this link (https://www.paypal.com/paypalme/jeffekennedy).Sign up for my newsletter here! (https://landing.mailerlite.com/webforms/landing/r2y4b9)You can watch this podcast on video via YouTube https://youtu.be/xKTiPsfIG8sSupport the showContact Jeffe!Tweet me at @JeffeKennedyVisit my website https://jeffekennedy.comFollow me on Amazon or BookBubSign up for my Newsletter!Find me on Instagram and TikTok!Thanks for listening!

Marketing can be the bane of an indie author's existence, but imagine having a best friend in the industry, one who's always eager to cheer for your work and sing the praises of your books. There's a company making waves in the author community, offering a helping hand that works tirelessly to put your stories in the spotlight. Their innovative solutions are a beacon of hope for writers navigating the intricate world of book promotion. In this week's podcast episode, I sit down with Clayton Noblit from Written Word Media to discuss their latest breakthrough for author marketing: Promo Stacks. Tailor-made for the independent author, this strategy simplifies the complex task of book marketing into an accessible and impactful process. Tune in to Episode 208 of the Author Revolution Podcast to learn how Promo Stacks could be the key to unlocking your book's potential and simplifying your marketing endeavors. Tune in now at https://authorrevolution.org/208.

This week on Write Where it Hurts, Eva and Katryn discuss curating your author brand--everything from visuals (like fonts and color palettes) to boiling your books down to a consistent pitch that reveals who you are as a writer and as a person. Eva talks being the ultimate Mastermind (yes, that was a T-Swift reference) and Katryn compares Nerdfighters and the BTS Army. Sources Check out Eva's website for an idea of her palette! THIS is what happens when you find a stranger in the alps Eva and Katryn talked about authors whose brands speak to them, like Emily Henry, Meg Cabot, Rachel Lynn Solomon, Rachel Griffin, Jennifer Dugan, and Adrienne Young Katryn talked about evolving her website to be broader--right now it's very Drew!

Join Jolly Jupiter, Mystic Neptune, and Madix in the CritRPG Podcast as we discuss dragons, psychopaths, murderers, and baking and cozy fiction.There's about 36 minutes of bonus material on Patreon, too!www.patreon.com/CritRPGPodcastI had a blast having them on, and I highly suggest you check out their stuff on Royalroad.Beers and Beards: A Cozy Dwarf Talehttps://www.royalroad.com/fiction/58346/beers-and-beards-a-cozy-dwarf-taleI Ran Away To Evil - A Cozy LitRPG RomComhttps://www.royalroad.com/fiction/68117/i-ran-away-to-evil-a-cozy-litrpg-romcomShoutouts:Monster Menu: LITRPG, CULTIVATION, COOKINGhttps://www.royalroad.com/fiction/56655/monster-menu-litrpg-cultivation-cookingClaws Out (Dragon Sorcerer #1) by Sean Oswaldhttps://www.goodreads.com/book/show/150126881-claws-outVorkosigan Saga (Chronological) by Lois McMaster Bujoldhttps://www.goodreads.com/series/98254-vorkosigan-saga-chronologicalUnorthodox Farming Series by Benjamin Kereihttps://www.goodreads.com/series/318283-unorthodox-farming0:00:00 Introductions0:02:15 Writing Dwarf Lit RPG and the Importance of Systems0:05:13 Achieving Rising Stars and Setting Goals0:07:56 Editing Each Other's Works and Relationship Goals0:10:18 Christian Gilliland0:13:26 Different Story Ideas: Magical Girl, Western Dungeon Delve0:21:18 Writing Advice0:23:58 The Impact of Writing on Outlook and Mental Health0:27:17 The Importance of Familiarity with Genre Tropes in Writing0:29:31 Writing Characters Who Struggle with Their Past Lives0:33:23 Author Branding and the Power of Title Descriptions0:36:36 Shoutouts0:45:57 The Importance of Character AgencySupport the showOr subscribe on Patreon here!https://www.patreon.com/CritRPGPodcastVisit our Sponsor, the Council of Eternal Hiatus, here!https://coteh.carrd.co/------------------I'm Madix-3, a long-time author and first-time podcast host.I'm currently writing a book called Torchbearer.It's about a former manager turned saint, AI, fighting for freedom, and finding your true self.You can find it here.linktr.ee/madix-3Support this podcast at — https://redcircle.com/critrpg-a-podcast-about-litrpg-progression-fantasy-and-their/donations

Gene Mollica and Sasha Almazan, co- owners of G & S Cover Design Studio, LLC have designed some of the most iconic visuals in publishing. Working in a wide range of genres and project scopes, their designs brought many authors to New York Times and USA Today Best Seller status. //Draft2Digital is where you start your Indie Author Career//  Looking for your path to self-publishing success? Draft2Digital is the leading ebook publisher and distributor worldwide. We'll convert your manuscript, distribute it online, and support you the whole way—and we won't charge you a dime.  We take a small percentage of the royalties for each sale you make through us, so we only make money when you make money. That's the best kind of business plan.  • Get started now: https://draft2digital.com/• Learn the ins, the outs, and the all-arounds of indie publishing from the industry experts on the D2D Blog: https://Draft2Digital.com/blog  • Promote your books with our Universal Book Links from Books2Read: https://books2read.com  Make sure you bookmark https://D2DLive.com for links to live events, and to catch back episodes of the Self Publishing Insiders Podcast.

I interviewed the very charming Mary Anastasiou, Children's Book Author and Creative Director at Larrikin House. I got the inside scoop on how to better brand myself as an author, the importance of social media, working with traditional publishers, and aiming for the moon in your author career. Enjoy the interview. MORE ABOUT MARYA self-confessed chocoholic, pluviophile and lover of all things kid lit, Mary writes books that she hopes will engage, inspire and empower little people on their journey to becoming big people.With 30 years of marketing and design experience, Mary now heads the creative team at indie publisher Larrikin House. Responsible for the creation of more than 60 Larrikin titles. Mary works exclusively with authors and illustrators to create books that (she hopes) will one day become classics.Author or the much loved 'I want to be...' series, her latest title, 'I want to be a Sports Star' was shortlisted for the Speech Pathology Book of the Year awards in 2022.And, with three new titles set for release in 2023 'Jimmy Bottoms', 'Julius Squeezer' and 'The Art of Making Friends' Mary is set to continue making her own kid lit dreams come true.A frequent guest-assessor for both KidLit VIC and CYA, Mary loves nothing more than to help others achieve their publishing dreams.LINKS:https://maryanastasiou.com.au/https://www.instagram.com/maryanastasiou_author/https://larrikinhouse.com.au/

This week, Holly chats with humourous fantasy author, A.E. Kincaid. They discuss getting started in self-publishing and moving on to sign with a publisher. They also talk about using unique author branding to connect with readers and market books. Get all of the links and resources at www.unstoppableauthors.com

On Author BrandingKathleen and Adanna discuss author branding in this episode of Talking Book Publishing. And why it's essential to start thinking of what that means for you early in your book journey. Many people believe branding is for companies that have services and products to sell. But guess what? That's you. As an author, you are selling a product, your book, but also you as the story creator. This book journey is a business; without thoughtful and targeted branding, you miss out on potential sales. Kathleen and Adanna jump into the nitty gritty of what branding should look like for the author and how to incorporate it into your marketing phases across all your platforms. From interior layout to cover design and your website and social media, it's a crucial part of book creation. Listen to the episode and get your creative juices flowing on how your readership knows you.What has your branding journey been, where do you struggle, where have you succeeded, and where can we help you? We'd like to hear from you. If you have topics or speakers you'd like us to interview, please email us at  podcast@talkingbookpublishing.today and join the conversation in the comments on our Instagram @writerspubsnet. We'd like to hear from you. If you have topics or speakers you'd like us to interview, please email us at podcast@talkingbookpublishing.today and join the conversation in the comments on our Instagram @writerspubsnet.

Our Business Spotlight: Dr. Vernessa Blackwell is the CEO of the Grief Helpline and Bsb Publishing. A Retired Noncommissioned Officer from the U. S. Army. Dr. Blackwell served proudly for 24 years where she trained thousands of soldiers to excel in their careers. In 2012. Dr. Vee invested in herself to become a certified Grief and Joy Restoration Coach. Dr. Vee positioned herself as the Best Selling Book Strategist. She is an International Best Selling Author and Public Speaker. Travel Service Provider and Publishing Coach. BSB Publishing has created the Best-Selling Strategies Book System to help her clients become Best Selling authors in record-breaking time. Inspiring them to first believe in their dreams and manifestation of becoming a published author. She believes that everyone has a story to share. She has helped over 300 authors become Best Selling Authors. Dr. Vee's zone of genius is where she helps authors to become Best Sellers and helps her clients to restore Joy. Dr. Vee guides start-up authors on how to build a sustainable brand with books and products. As a Publisher, she specializes in Author Branding, Book Coaching, and Publishing. Email your positive music to melchizedekllc at gmail dot com. Support the podcast: Frenchaire (buymeacoffee.com) Paypal.me/Frenchaire $beandusllc cashapp --- Send in a voice message: https://anchor.fm/news-you-can-use/message

Episode #50 of Wednesday Wisdom has the great Misty Buck - one of our "Founding" Experts - back for her 4th appearance as she share some Best Practices for ADs, Coaches, and Leaders! Misty is a great resource and today she has some great advice on The Educational AD Podcast! --- Send in a voice message: https://anchor.fm/educational-ad-podcast/message Support this podcast: https://anchor.fm/educational-ad-podcast/support

How do you answer the question, "What do you want for Christmas?" In this episode, Kenny shares 12 gift ideas for writers. Physical Gifts: 1. Noise Cancelling Headphones 2. Blue Light Glasses 3. Laptop Stand 4. Travel mug, coffee cup, or sticker with an encouraging saying or a phrase stating what you want to be ex. Future Best-Selling Author 5. A Gift Card to your local bookstore Books: 6. Save the Cat Writes a Novel by Jessica Brody 7. The Ten Commandments of Author Branding by Shayla Raquel 8. The Secrets of Character by Matt Bird 9. The Emotion Thesaurus by Angela Ackerman and Becca Puglisi 10. Author Your Dream by Kenny MacKay Program/Subscriptions: 11. Grammarly 12. Milanote

Here are two topics discussed in this episode:  What is Email Marketing Software?Why You Need A Targeted Pitch List? Two author business tip takeaways:1.Select an Email Marketing Software2. Create Targeted Pitch ListDo you need a solution to a problem you are experiencing in your book, your brand or your business?Sign up for the  Jumpstart Your Six Figure Author Brand StrategyNeed  help building your author brand? Grab Your Copy of I've Published My Book Now What? A Simple Guide To Establishing A Successful Author Brand. Click here for Convertkit.Freebie: 30-Day Author Marketing Calendar Follow Me on Linkedln: www.linkedin.com/in/stephanieawynn

Our guest today is our very  dear friend…. Martin Lindstrom Martin is the author of 7 NYTimes best-sellers and an internationally known management consultant who routinely sees various kind of “corporate constipation” all over the world! Over the years he has learned how to quickly pinpoint them and then eradicate these bothersome hurdles in companies of all sizes.Lindstrom is the founder and chairman of Lindstrom Company, the world's leading brand & culture transformation group, operating across five continents and more than 30 countries. TIME Magazine has named Lindstrom one of the “World's 100 Most Influential People.” And for three years running, Thinkers50, the world's premier ranking resource of business icons, has selected Lindstrom to be among the world's top 50 business thinkers.  He is the world's greatest travel companion on long flights, and he is here to talk to us about his latest, sure to become his 78th NYTimes best-seller The Ministry of Common Sense!###We hope that the time you spend with us will help to remove the stigma of anxiety and mental health in the workplace and your personal life. With experts in the world of work and life we want to give you ideas and most importantly the tools to deal with anxiety in your world.Until next week, we hope you can find some peace and calm in a world that often is a sea of anxiety.Adrian Gostick and Chester Elton have spent more than two decades helping clients around the world engage their employees on strategy, vision and values. They provide real solutions for leaders looking to manage change, drive innovation and build high performance cultures and teams. Their work is supported by research with more than a million working adults across the globe.They are authors of multiple award-winning Wall Street Journal and New York Times bestsellers All In, The Carrot Principle, Leading with Gratitude, and Anxiety at Work. Their books have been translated into 30 languages and have sold more than 1.5 million copies. They have been called “fascinating” by Fortune and “creative and refreshing” by The New York Times. Gostick & Elton have appeared on NBC's Today Show, CBS 60 Minutes, and are often quoted in Fast Company, Newsweek and the Wall Street Journal. Learn more about their Executive Coaching Practice, MasterClasses, Keynote Speaking at their website, The Culture Works.###If you love this podcast please share it with friends, family and co-workers and leave a 5-star review! (If you don't love it, no need to leave a review! ;) We would also love to hear from you on LinkedIn and invite you to join our online community We Thrive Together where we are creating a safe place to talk about anxiety and mental health at work.Thank you to our sponsor, Methods of Leaders. Learn the Methods of leadership from some of the best CEOs, executive coaches, thought leaders and business thinkers on the planet. Use our discount code, GRATITUDE2021 at checkout for 50% discount. Methods delivers accessible and practical leadership guidance for continuous improvement from the very best of Marshall Goldsmith and his 100 Coaches. 

Like Apple, McDonalds, or Nike, authors have brands that identify the author and what he or she writes for marketing purposes. This week we delve into how I developed my brand, "Real spies, real lives, a hint of romance." And a reading from an upcoming novel that shows what real spies are like. To see examples of my authorship brand, visit my Facebook Author Page at www.facebook.com/unspywriter or my website, www.unexpectedpaths.com. And don't forget my reader magnet giveaway for my upcoming new series Meeting the Enemy. Download your FREE copy at dl.bookfunnel.com/vpayastekc.

About author branding and how I think working the KU algorithm is disrupting that to the detriment of authors. Also, progress on GREY MAGIC, spring comes to northern New Mexico, and the saga of suet.Upcoming panel: The Cross-Genre Author Experience! and you can get your free tickets here (https://www.eventbrite.com/e/highgarden-entertainment-presents-a-farofeb-author-panel-tickets-258695183257).The audiobook of DARK WIZARD is here (https://www.audible.com/pd/Dark-Wizard-Audiobook/B09QQRHTYZ?source_code=AUDFPWS0223189MWT-BK-ACX0-294201&ref=acx_bty_BK_ACX0_294201_rh_us) and you can check out FaRoFeb here (https://farofeb.com/farofeb-2022/).You can order FIRE OF THE FROST here (https://jeffekennedy.com/fire-of-the-frost) and DARK WIZARD here (https://jeffekennedy.com/dark-wizard). You can preorder GREY MAGIC here (https://jeffekennedy.com/grey-magic) and THE STORM PRINCESS AND THE RAVEN KING here (https://jeffekennedy.com/the-storm-princess-and-the-raven-king).If you want to support me and the podcast, click on the little heart or follow this link (https://www.paypal.com/paypalme/jeffekennedy).You can watch this podcast on YouTube here (https://youtu.be/z2ZDlpeSj7o).Sign up for my newsletter here! (https://landing.mailerlite.com/webforms/landing/r2y4b9)Support the show (http://paypal.me/jeffekennedy)

@Passion, People & Purpose #business #podcast #author #branding #leadership Minter Dial is a professional speaker, elevator, and multiple award-winning authors, specializing in leadership, branding, and transformation. An agent of change, he's a three-time entrepreneur who has exercised twelve different métiers and moved country fifteen times. Minter's core career stint of 16 years was spent as a top executive at L'Oréal, where he was a member of the worldwide Executive Committee for the Professional Products Division. He's the author of the award-winning WWII story, The Last Ring Home (documentary film and biographical book, 2016) as well as two prize-winning business books, Futureproof (2017) and He artificial Empathy (2019). His latest book on leadership, You Lead, how being yourself makes you a better leader (Kogan Page) came out in January 2021. He's been hosting the Minter Dialogue weekly podcast since 2010. He is passionate about the Grateful Dead, Padel Tennis, languages, and generating meaningful conversations. @mdial / minterdial.com Quick Summary: 00:22 Introduction 02:26 Passion & Interest 03:37 Questions from Audience 13:51 Fun Segment 17:55 Career/Work/Volunteering 21:38 Tips/Advise/Books 27:46 Leadership 30:41 Closure & Thank you So, watch the complete episode - https://youtu.be/7MkYcyFmDbE Listen to the complete episode - https://anchor.fm/vaishali-lambe/episodes/SoLeadSaturday---Episode-104---Minter-Dial-business-podcast-author-branding-leadership-e1bj0g1 If you would like to connect further, please feel free to connect on @twitter or @linkedin Until we meet, happy leading and let's lead together. Stay safe. Bye for now. Find me on - YoutTube - https://bit.ly/3dA0Qko #SoLeadSaturday Community Website - https://vaishalilambe.club/ Twitter - https://twitter.com/vaishalilambe LinkedIn - https://www.linkedin.com/in/vaishali-lambe/ Instagram - @PassionPeoplePurpose Website - https://www.vaishalilambe.com/soleadsaturday Facebook - https://www.facebook.com/vaishalilambe17 Apple Podcasts - https://podcasts.apple.com/us/podcast/soleadsaturday/id1496626534?uo=4 Google Podcasts - https://www.google.com/podcasts?feed=aHR0cHM6Ly9hbmNob3IuZm0vcy8xMzFiYTA0MC9wb2RjYXN0L3Jzcw== Spotify - https://open.spotify.com/show/0bFOIm9EGFalhPG8YPBhVp --- Support this podcast: https://anchor.fm/vaishali-lambe/support

Visit her at http://jpmcleanauthor.com.PATREON: https://www.patreon.com/minddogtvSponsors:https://podmatch.com/signup/minddogtvhttps://mybookie.com Promo Code minddoghttps://record.webpartners.co/_6_DFqqtZcLQWqcfzuvZcQGNd7ZgqdRLk/1https://apply.fundwise.com/minddoghttps://myvitalc.com/minddog. promo code minddogtvhttps://skillbuilder.academy/dashboard?view_sequence=1601856764231x540742189759856640&promoCode=MINDDOG100OFFhttps://shareasale.com/r.cfm?b=599839&u=1659788&m=52971&urllink=&afftrack=https://enticeme.com/#minddog

Anyone can use the tools that are out there today to create a logo, but, in my opinion, not everyone can create an effective brand! This episode of The emPowered Author Podcast goes into the depths of author branding and outlines four types of logos and the pros and cons of each type.If you are a nonfiction author who is interested in creating an author brand -- or refreshing your current one -- the emPower PR Group can help. Visit www.emPowerPRGroup.com/authorbranding for more information on how Stephanie and Madelyn can help you bring your brand to life. Also, be sure to download our free Branding Brainstorm Guide to help you articulate your vision for your brand and your business so that you are ready to work with a team to bring it to life.Follow the emPower PR Group on social: Facebook, Twitter, Instagram and LinkedIn.

Many people think a brand is tangible ... and many authors think their brand is their book's brand, too. But the truth is that a brand is actually much bigger than anything tangible. It's what creates emotional feelings, connection and drive for people to purchase or engage with you within the first few seconds of interacting with your brand. And boy is your brand important. In this episode of The emPowered Author Podcast, we talk about how important an author brand is for ... well ... authors! And we dive into how, when done right, a brand can do the heavy lifting for you in your business as is works in the subconscious of your target audience. Who knew that there was so much that went into developing a brand?! Well you will after listening to this episode. Brands are critically important, and they matter. If you are a nonfiction author who is interested in creating an author brand -- or refreshing your current one -- the emPower PR Group can help. Visit www.emPowerPRGroup.com/authorbranding for more information on how Stephanie and Madelyn can help you bring your brand to life. Also, be sure to download our free Branding Brainstorm Guide to help you articulate your vision for your brand and your business so that you are ready to work with a team to bring it to life.Follow the emPower PR Group on social: Facebook, Twitter, Instagram and LinkedIn.

Welcome to the August Business of Writing edition.  Today's guest is Alka Joshi,  author of The Henna Artist and The Secret Keeper of Jaipur. Born in Jodhpur, Rajasthan, in India, Alka has lived in the U S since the age of nine. She spent many years working in advertising and marketing copy after being encouraged by her husband to try writing fiction. Alka took evening workshops before enrolling in an MFA program in creative writing at the age of 51. The Henna Artistt, Alka's debut novel published by Mira books, a division of Harper Collins right ot the beginning of the Covid 19 outbreak. Alka followed this release with The Secret Keeper... and she's now working on the third book in the trilogy. In just over 12 months Alka has amassed 15,000 followers on Instagram. Her posts are colorful and animated, like her book covers, and feature video interviews with fellow authors. They're  posts that make you want to click and find out more, just as her books make you want to keep reading. Join Alka and Pam on the Convo Couch as they discuss Alka's books, of course, and  the world of author branding, social media, and in particular, Instagram.   SHOW NOTES: Writes4Women www.writes4women.com Facebook @writes4women Twitter / Instagram @w4wpodcast   W4W Patreon https://www.writes4women.com/support-us-on-patreon   Alka Joshi Website: click here Instagram: click here Facebook: click here Twitter:  click here       Pamela Cook www.pamelacook.com.au Facebook: click here Twitter: click here  Instagram: click here   This episode produced by  Pamela Cook for Writes4Women.       Support the show: https://www.patreon.com/writes4women?fan_landing=true See omnystudio.com/listener for privacy information.

Welcome Shayla Raquel to The TufFish Show, a place to help writers and aspiring authors get out of their own way to leave a legacy by telling the stories they want to share through writing their own books and confidently sharing them with others. The writing process can be tough and the business side can feel scary, but TufFish makes both feel smoother and achievable. Visit https://www.jennifermilius.com/tuffish to learn more. An expert editor, best-selling author, and book marketer, Shayla Raquel works one-on-one with writers every day and specializes in self-publishing. She is the author of the Pre-Publishing Checklist, “The Rotting,” The Suicide Tree, The 10 Commandments of Author Branding, and All the Things I Should've Told You. In her not-so-free time, she acts as organizer for the Yukon Writers' Society and studies all things true crime. Visit https://shaylaraquel.com/ Book purchase links: Short story "The Rotting" in anthology (2018): https://shaylaraquel.com/shiversinthenight The Suicide Tree (2018): https://shaylaraquel.com/thesuicidetree The 10 Commandments of Author Branding (2019): https://shaylaraquel.com/10commandments All the Things I Should've Told You (2021): https://shaylaraquel.com/allthethingsishouldvetoldyou Savage Indulgence (coming fall 2021)

Self-Publishing With Dalehttps://selfpublishingwithdale.com/Dale's YouTube Channelhttps://www.youtube.com/channel/UCKv8xcrFntOERL7NUXgkypgSelfit Summit - The Italian Summit on Self-PublishingSubscribe to the newsletter to get exclusive contents and updates:https://www.selfitsummit.org/englishYou can also listen to the Selfit Summit on the podcast RadioScrivo:https://www.selfitsummit.org/radioscrivo

 What you will learn in this episode:How to collect on outstanding invoices.The importance of author brand exposure.The sale is not complete until the money is in the bank.Three Business TIP Takeaways:Solve the Problem  Must have GREAT Customer Service.Have Gratitude.To obtain an autographed copy of Collect the Cash please visit: https://collectthecash.biz/book Be sure to sign up for the I've Published My Book Now, What? Workshop Series for Authors.  FREEBIE:How To Start Your Business Guide in 2021:https://stephanieawynn.com/how-to-start-a-business-in-2021/ How you can get involved:Be sure to support the podcast by sharing with your friends and family (https://letstalkbusinesswithstephanie.com).Support the Podcast by donating here.Follow Stephanie on FB/IG/TWITTER/LinkedIn: Stephanie A. WynnTo learn more about Stephanie A. Wynn visit stephanieawynn.comEnjoyed the Podcast? Be sure to subscribe on iTunes. Click here to  leave a review. We'd love to hear your feedback and we'd love for you to help us spread the word!

Welcome to this week's Business of Writing episode. Today's guest is Michelle Barraclough. Michelle is a woman who wears many hats. She's an accomplished writer whose first novel As I Am, a contemporary drama, was highly commended in the 2017 Richell Prize for Emerging Writers and earnt her a 12-month mentorship with Hachette. Michelle is currently working on her second novel, The Tangled Green, while juggling quite a few other writing-related projects. Michelle's double degree in business and arts, majoring in literature and marketing, led her not only down the writing path, but she has also run her own business, written a long-running blog on parenting and is now the marketing manager for Storyfest, a fabulous writers festival on the New South Wales South Coast. Michelle also designs websites, specialising in authors at Fresh Web Design - and also designed the Writes4women website. And because that's not quite enough, she has started a brand new podcast called the Writer's Book Club where she does a deep dive along with the author into a specially selected novel each month.  In this episode Pam and  Michelle do a deep dive into websites for authors.     SHOW NOTES: Writes4Women www.writes4women.com Facebook @writes4women Twitter / Instagram @w4wpodcast   W4W Patreon https://www.writes4women.com/support-us-on-patreon   Michelle Barraclough Websites Fresh Web Design: click here Michelle Barraclough: Click here Writers' Book Club Podcast: click here Facebook: click here Instagram: click here Twitter: click here   Pamela Cook www.pamelacook.com.au Facebook: click here Twitter: click here  Instagram: click here   This episode produced by Pamela Cook and Georgia Nelson for Writes4Women.     Support the show: https://www.patreon.com/writes4women?fan_landing=true See omnystudio.com/listener for privacy information.

Becoming a bestseller is something that almost every author would love. Today's episode is with author Ally Deatherage who was referred to me by Shayla Raquel, a past guest, from Episode 12 on Author Branding. Ally reached the number one spot on her first day. We talk about her process for writing her non-fiction book Sort By Season and how she was able to pack a lot of value in a small book. We will also talk about how she overcame her doubts when picking categories where Marie Kondo and Martha Stuart reign supreme. Highlights 01:41 Ally's Story 03:54 About Sort by Season 06:40 Process for writing non-fiction 10:50 Choosing a target reader 13:18 Process of outlining her book 17:11 Packing big value into a short book 21:50 Choosing categories 25:23 Advice for author's struggling with doubt 26:58 Becoming a bestseller on Amazon 29:00 Planning for a book launch party Check out the Show Notes page for more.

GET THE BOOKS: https://amzn.to/39otRgzVisit her at https://jpmcleanauthor.comPATREON: https://www.patreon.com/minddogtvSponsors:
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Think branding is only for big companies? Think again! This week, we talk about why your brand matters to readers and how you can create an authentic author brand that helps you sell more books.

Branding — Marketing magic or personal identity?Your author brand — the “why” you do what you doShow notes here.

Melissa Dalton Martinez, a veteran marketing and PR manager and the host of The Book Break, joins us on the podcast to discuss the ins and outs of book reviews and author branding. Melissa explains the process behind paid book reviews, when and how authors should use these reviews, and how to create a cohesive author brand.  Learn more about this episode!

In this episode, Holly interviews "the Kobo guy", Mark Leslie Lefebvre. Mark talks about his author journey, his background working for Kobo and Draft2Digital, his non-fiction books, including Wide for the Win. He talks about changing his plans when one subject expands to be more than a single chapter. He also goes into detail about re-branding his fiction, getting indie books into bookstores and libraries, and the importance of having a strong author brand - skulls and dad jokes, for instance! Read our full show notes at www.unstoppableauthors.com

In today's episode, I had the opportunity to interview Shayla Raquel. Shayla was referred to me by Mindy Schoeneman in Episode 03, and I am so glad that I reached out to her. She is an expert editor, best selling author, and book marketer. On top of all of that, she runs an award-winning blog for writers. Shayla is the author of "The 10 Commandments of Author Branding" and joins me to share her knowledge. Believe that this episode will provide you with some valuable insights as you build your own author brand.Throughout the entire episode, Shayla shares some fantastic advice for authors new and old. In the end, she delivers a challenge for anyone who is finding it hard to write during this time. Make sure you have something to write with because you will definitely want to take notes. Or you can just listen to the episode again.Highlights 12:02 Author Branding defined21:12 Commandment #1 Thou Shalt Be Thyself35:45 Commandment #9 Thou Shalt Not Bear a Boring Book Launch43:44 Commandment #10 Thou Shalt Not Covet Another Author's Success"Value means what you are putting out there in the world is educational, entertaining, or encouraging."Shayla RaquelConnect with Shaylawww.shaylaraquel.comFacebook: https://www.facebook.com/shaylaraquelTwitter: https://twitter.com/shaylaleeraquelInstagram: https://www.instagram.com/shaylaleeraquelGoodreads: https://www.goodreads.com/ShaylaRaquelLinkedIn: https://www.linkedin.com/in/shayla-raquel-9813a582 Visit the Show Notes page for more.   

Book Launch Branding and How to Launch a Book With a Small Email List with Randy Ingermanson The post Author Branding & Book Launching with Randy Ingermanson appeared first on Christian Publishing Show.

Book Launch Branding and How to Launch a Book With a Small Email List with Randy Ingermanson The post Author Branding & Book Launching with Randy Ingermanson appeared first on Christian Publishing Show.

"Where do I start this whole 'author branding' thing anyway?" It's FAQs Friday and I'm answering YOUR book questions!

This is a very special episode of the podcast! My fellow editor and author friend, Shayla Raquel, joined me for a conversation about author branding. She is the author of The Ten Commandments of Author Branding and the novel, The Suicide Tree. Links to Shayla's books and website--and her great resources!--is provided below. Full YouTube video: https://youtu.be/PofTD3F--m4 Time-stamped show notes (click time-stamp to jump to that part of the video on YouTube): 0:10 Author Shayla Raquel joins the show 1:10 Shayla's book, The 10 Commandments of Author Branding 1:52 Shayla Raquel's writing, editing, and community service work 3:59 Does your book stink like rotten eggs? 7:42 Why Shayla loves constructive criticism 9:36 The First Commandment of Author Branding 14:02 Authors' privacy and social media concerns 22:48 Why Shayla no longer recommends book launch teams 28:13 How to connect with Shayla Raquel Want to connect with Shayla? Website (find her email newsletter signup & social media links there): https://shaylaraquel.com/ Books (Amazon author page): https://www.amazon.com/Curiouser-Editing/e/B0117S5DHS YouTube channel: https://www.youtube.com/channel/UCihql6U0atc_bmPB0H6RNRQ

Vanessa Vale, USA today best-selling author of sexy romance novels, discusses publishing in a niche genre and how she strives for brand recognition through her author name rather than a singular book. Vanessa talks about her strategy for going wide, why she releases a book every 6 weeks and the process of creating translations. Start self-publishing today with KWL. Join the platform that’s fast, free, easy. www.kobo.com/writinglife

It’s our very first live podcast AND the very first installment of our “Business of Being an Author” series, held at the lovely Jan’s Bookstore in downtown Beaverton. Emily talks to three women who work with authors on the reg—marketing/PR professionals Mary Bisbee-Beek and Tara Lehmann, and graphic designer Courtney Clarke. They chat about the importance of keeping your branding consistent across your website and social media, smart ways to invest your marketing dollars that actually sell books, and how you can devise and execute a social media plan while keeping your day job. They also talk about what authors should NOT do: argue with reviewers who didn’t like your book, make a book trailer, neglect to hire an editor. Please rate and review us on whatever podcast platform you happen to use. And follow us on: Our website: hybridpubscout.com/episode-33-live-author-branding-panel Facebook: www.facebook.com/hybridpubscout/ Twitter: twitter.com/hybridpubscout Instagram: https://www.instagram.com/hybridpubscoutpod/ Our newsletter: eepurl.com/gfajR9

On this episode, Jeni and Melissa talk with author Dianna Gunn about author branding. 

Are you ready to get the support you need for your author career and life? Join International Indie Bestseller, Angela J. Ford, and fantasy author, Stephanie BwaBwa, as they talk all things writing, publishing, and the real life of an indie author. Welcome to the Indie Author Lifestyle Show. Living your best indie life starts here. In episode five you will learn: The #1 thing authors accidentally do to damage their brand.How to effectively use social media as an author and how often you should really post.Why you should give yourself permission to unplug and enjoy living your life.What to do if you have an established fan base but need to re-brand yourself.Author branding - what is it and where to start without being spammy.Staying patient and using consistency to build your tribe of book ambassadors. Introvert versus extrovert: how to market yourself even if you're an introvert.The benefits of a local writing group and what to do if there isn't one near you. Additional Links: Get the 10 Commandments of Branding Printables About Shayla Raquel An expert editor, seasoned writer, and author-centric marketer, Shayla Raquel works one-on-one with authors and business owners every day. A lifelong lover of books, she has edited over 400 books and has launched several Amazon bestsellers for her clients. Her award-winning blog teaches new and established authors how to write, publish, and market their books. She is the author of the Pre-Publishing Checklist, The Rotting (in Shivers in the Night), The Suicide Tree, andThe 10 Commandments of Author Branding. In her not-so-free time, she acts as organizer for the Yukon Writers' Society, volunteers at the Oklahoma County Jail, and obsesses over squirrels. She lives in Oklahoma with her dogs, Chanel, Wednesday, and Baker. Get the 10 Commandments of Author Branding: Shayla's commandments teach authors how to: Be yourself, not a marketing robot.Choose a social media platform that works for you.Launch your book without slamming your head against a wall.Find book ambassadors who fangirl over your book.Practice consistency rather than giving up after a month. Buy the Book Now! Connect with Shayla: Facebook: https://www.facebook.com/shaylaraquel --- Support this podcast: https://anchor.fm/indieauthorlifestyle/support

Your Hosts: Howard, Mary Robinette, Dan, and Dongwon Authors have brands whether they want to have them or not. It’s a simple principle of marketing, and the better we understand that principle, the better able we are to control how it affects our careers. In this episode we talk marketing, and freely use terms like “relationship … Continue reading 14.34: Author Branding →

In the last episode, I finally attempted to define an author brand. Before that, we talked about staying consistent with the core you—the brand you've developed, the tone you take, the voice your readers have come to enjoy. The episode before that, we discussed setting aside a place to play online—perhaps on a social media platform—so you can let your hair down and play with new topics or new approaches to your writing. While you're playing, you may find a new love, a new passion, a new you. Even though you understand you have a core you, the process of playing led you to realize you'd like to change focus and shift to new subject matter or new genres using a new tone or voice. And by gum, you're gonna redesign the whole website to match. Despite gaining a following and discovering readers who like what you have to say and how you say it, you decide you want to pivot—to rebrand. You Can Use Your Platform First, let me say you certainly can write whatever you want to write. And if you've built up a substantial readership and have a good number of fully engaged followers, you may feel compelled to use your platform to talk about something important to you. That's the privilege of having a platform. You can use your influence to impact the people who are listening to you, even if it means writing off topic once or twice and publishing content that's off brand. Think Twice Before You Pivot But if you're feeling the itch to make a global shift, a true pivot where you change dramatically and permanently to speak and write differently from now, you might think twice. You've been writing about food, let's say, and now you want to focus on travel. Or you've been writing about family and now you want to switch to politics. Your novels are selling well, and now you want to publish nonfiction. I'm not stopping you from rebranding. But before you make that decision, consider some questions. What's Behind the Shift? If you've worked hard to develop a platform and got results—you gained a following—why the change? What's behind this shift? I'll toss out some questions to help you think about what's behind it: Are you tired of the topic? Bored by the subject matter? Do you find this new passion has completely captured your heart and mind to the exclusion of your original focus? Do you love a billion different things and hate being pinned down and pigeon-holed? Are you gravitating to shiny new possibilities? Does this new idea seem fresh and exciting compared with what you're currently known for? Is the desire to change rooted in avoidance—that is, are you avoiding doing work related to this audience and this project and this commitment? Are you afraid of success? Do you worry your words will be taken the wrong way by your growing audience? Now that you're more visible and prominent, are you wondering if people will grow tired of you? Are you afraid you'll run out of things to say? Do you sense a deep discomfort in your spirit, like you need to abandon something that feels wrong? Do you sense a deep stirring, like a call to step into some new vision? Are you yourself changing and you want your writing brand to match the person you're becoming? See if you can diagnose the motivation and then decide if you want to change. You may rethink things, or you may conclude it's time. Just know that it's a big decision with ramifications. So do think twice before flipping the switch. After all, you developed your existing brand because you believed in it. Aspects of it must still feel true and right and good. Remember Your Readers And your friends, followers, and fans—your readers—are turning to you for a reason. They know, like, and trust your brand. They love how you write and what you say. They enjoy the stories you tell and the tone in which you tell them. Before you rush to rebrand yourself, think of those readers. Whether you have three, 93, or 10,003 readers,

In the last episode, I finally attempted to define an author brand. Before that, we talked about staying consistent with the core you—the brand you’ve developed, the tone you take, the voice your readers have come to enjoy. The episode before that, we discussed setting aside a place to play online—perhaps on a social media platform—so you can let your hair down and play with new topics or new approaches to your writing. While you’re playing, you may find a new love, a new passion, a new you. Even though you understand you have a core you, the process of playing led you to realize you’d like to change focus and shift to new subject matter or new genres using a new tone or voice. And by gum, you’re gonna redesign the whole website to match. Despite gaining a following and discovering readers who like what you have to say and how you say it, you decide you want to pivot—to rebrand. You Can Use Your Platform First, let me say you certainly can write whatever you want to write. And if you’ve built up a substantial readership and have a good number of fully engaged followers, you may feel compelled to use your platform to talk about something important to you. That’s the privilege of having a platform. You can use your influence to impact the people who are listening to you, even if it means writing off topic once or twice and publishing content that’s off brand. Think Twice Before You Pivot But if you’re feeling the itch to make a global shift, a true pivot where you change dramatically and permanently to speak and write differently from now, you might think twice. You’ve been writing about food, let’s say, and now you want to focus on travel. Or you’ve been writing about family and now you want to switch to politics. Your novels are selling well, and now you want to publish nonfiction. I’m not stopping you from rebranding. But before you make that decision, consider some questions. What's Behind the Shift? If you've worked hard to develop a platform and got results—you gained a following—why the change? What’s behind this shift? I’ll toss out some questions to help you think about what's behind it: Are you tired of the topic? Bored by the subject matter? Do you find this new passion has completely captured your heart and mind to the exclusion of your original focus? Do you love a billion different things and hate being pinned down and pigeon-holed? Are you gravitating to shiny new possibilities? Does this new idea seem fresh and exciting compared with what you’re currently known for? Is the desire to change rooted in avoidance—that is, are you avoiding doing work related to this audience and this project and this commitment? Are you afraid of success? Do you worry your words will be taken the wrong way by your growing audience? Now that you’re more visible and prominent, are you wondering if people will grow tired of you? Are you afraid you’ll run out of things to say? Do you sense a deep discomfort in your spirit, like you need to abandon something that feels wrong? Do you sense a deep stirring, like a call to step into some new vision? Are you yourself changing and you want your writing brand to match the person you’re becoming? See if you can diagnose the motivation and then decide if you want to change. You may rethink things, or you may conclude it’s time. Just know that it’s a big decision with ramifications. So do think twice before flipping the switch. After all, you developed your existing brand because you believed in it. Aspects of it must still feel true and right and good. Remember Your Readers And your friends, followers, and fans—your readers—are turning to you for a reason. They know, like, and trust your brand. They love how you write and what you say. They enjoy the stories you tell and the tone in which you tell them. Before you rush to rebrand yourself, think of those readers. Whether you have three, 93, or 10,003 readers,

Today’s guest is Natalie Richards author of the page turning thrillers SIX MONTHS LATER, ONE WAS LOST and WE ALL FALL DOWN. Nataile joins host Mindy McGinnis to talk about landing an agent, the value of being active in writer’s organizations, and the complexities of author branding.  Support the Podcast on Go Fund Me Become a Patron to Unlock Agent & Editor Episodes Links for Natalie: Site Twitter Instagram   Ad Links:  Your Destination Is On the Left by Lauren Spieller As I By Descended by Robin Talley

I guess I got ahead of myself. I've been talking about author branding, but I didn't describe or define it. And in this world of author branding, you may be wondering, “Uh...what's an ‘author brand'?” Sorry to leave you full of questions. Like: Is it the logo you design and the colors you choose for your website? Is it the font you use for your name? Is it the banner image you use on Facebook or the photo that shows up in Gravatar? Is it the art on your book cover? Is an author brand more about voice and style? Is it tied to the subject matter you're known for? The topics you tackle? Is your brand revealed in the way you manage your Instagram feed and select images for your blog? Maybe all this talk of “brand” sickens you. “Seriously?” you're thinking, “Brands are for jeans and perfume and hotdogs, not writers!” Thinking of yourself as a brand feels slick, commercial, and product-y. “Brand” sounds like marketing manipulation or sales-speak. “I'm a Writer, Not a Brand!” “I'm not a brand!” you're shouting. “I'm a person! A writer! An artist!” And of course if you're shouting that, you're right—absolutely right. We are not neon signs to flick on and flash in a window or a color palette and typography design hoping to entice interest. We are people—people who love words. We tell stories. We pour out our hearts and hold out hope to the world. We're essayists, memoirists, novelists, poets. We are artists. (But I Would Love Readers to Read My Work) And yet, if we seek publication, we're trying to draw interest. If we're doing more than write in a journal, we must be hoping to find readers for our articles, our poetry, our short stories, our books. If we write for the public, we want to impact people. If we're honest, we'd love readers to read our work, wouldn't we? Readers Default to “Brands" And readers face a lot of choices. When a person shells out money for a book or sinks time into reading an article, she wants to be pretty sure it's worth it. So she's choosy. Sure, she'll read someone new, especially on a friend's recommendation, but she tends to gravitate to the writers she has come to know, like, and trust. She turns to those writers who turn out content that consistently addresses her need or lifts her up or makes her think or laugh or sigh. She reads the writers she knows will help meet her need. She probably doesn't think of it this way, but she turns to author brands. A Brand Is a Promise So that's a way to think of brands and writers. How can we become that trusted writer who consistently addresses a reader's needs or lifts her up or makes her think or laugh or sigh? How can we offer an unspoken, informal promise of sorts, that when a reader finds us and reads our words, he will get to know us and we'll deliver content in the same general vein. If, for example, I don't use four-letter words in my content then suddenly spew a stream of them unexpectedly, I broke my “promise,” so to speak, and went off brand. I blindsided my readers who had come to trust my tone and turn up my podcast or read aloud my articles within earshot of their conservative grandmother or grade school kids. A Brand Accumulates, Forms, and Strengthens Over Time Whether intentional or random, everything we write and send out—from social media updates to podcast episodes—is leaving people with an impression about who we are and what we're like. Over time, one blog post, magazine article, short story, or poem at a time, you're becoming known for something. Over time, you gain visibility. And over time, your brand is forming and strengthening into something. A group or groups of people are beginning to recognize you. You can see how it does involve a lot of different elements, including our subject matter, our tone, and, yes, even the colors on our website, our author photo, the cover art on our book covers, and the style of our logo. What Comes to a Reader's Mind

I guess I got ahead of myself. I’ve been talking about author branding, but I didn’t describe or define it. And in this world of author branding, you may be wondering, “Uh...what’s an ‘author brand’?” Sorry to leave you full of questions. Like: Is it the logo you design and the colors you choose for your website? Is it the font you use for your name? Is it the banner image you use on Facebook or the photo that shows up in Gravatar? Is it the art on your book cover? Is an author brand more about voice and style? Is it tied to the subject matter you’re known for? The topics you tackle? Is your brand revealed in the way you manage your Instagram feed and select images for your blog? Maybe all this talk of “brand” sickens you. “Seriously?” you’re thinking, “Brands are for jeans and perfume and hotdogs, not writers!” Thinking of yourself as a brand feels slick, commercial, and product-y. “Brand” sounds like marketing manipulation or sales-speak. “I’m a Writer, Not a Brand!” “I’m not a brand!” you’re shouting. “I’m a person! A writer! An artist!” And of course if you’re shouting that, you’re right—absolutely right. We are not neon signs to flick on and flash in a window or a color palette and typography design hoping to entice interest. We are people—people who love words. We tell stories. We pour out our hearts and hold out hope to the world. We’re essayists, memoirists, novelists, poets. We are artists. (But I Would Love Readers to Read My Work) And yet, if we seek publication, we’re trying to draw interest. If we’re doing more than write in a journal, we must be hoping to find readers for our articles, our poetry, our short stories, our books. If we write for the public, we want to impact people. If we’re honest, we’d love readers to read our work, wouldn’t we? Readers Default to “Brands" And readers face a lot of choices. When a person shells out money for a book or sinks time into reading an article, she wants to be pretty sure it’s worth it. So she’s choosy. Sure, she’ll read someone new, especially on a friend’s recommendation, but she tends to gravitate to the writers she has come to know, like, and trust. She turns to those writers who turn out content that consistently addresses her need or lifts her up or makes her think or laugh or sigh. She reads the writers she knows will help meet her need. She probably doesn’t think of it this way, but she turns to author brands. A Brand Is a Promise So that’s a way to think of brands and writers. How can we become that trusted writer who consistently addresses a reader’s needs or lifts her up or makes her think or laugh or sigh? How can we offer an unspoken, informal promise of sorts, that when a reader finds us and reads our words, he will get to know us and we’ll deliver content in the same general vein. If, for example, I don’t use four-letter words in my content then suddenly spew a stream of them unexpectedly, I broke my “promise,” so to speak, and went off brand. I blindsided my readers who had come to trust my tone and turn up my podcast or read aloud my articles within earshot of their conservative grandmother or grade school kids. A Brand Accumulates, Forms, and Strengthens Over Time Whether intentional or random, everything we write and send out—from social media updates to podcast episodes—is leaving people with an impression about who we are and what we’re like. Over time, one blog post, magazine article, short story, or poem at a time, you’re becoming known for something. Over time, you gain visibility. And over time, your brand is forming and strengthening into something. A group or groups of people are beginning to recognize you. You can see how it does involve a lot of different elements, including our subject matter, our tone, and, yes, even the colors on our website, our author photo, the cover art on our book covers, and the style of our logo. What Comes to a Reader's Mind

Last time we talked about having a playground. A place to relax and try new things. A place where you can experiment and be a little messy until you figure out how you want to use that space. Consistent at Your Core At the same time, be consistent at your core. Not that you look exactly the same everywhere you go. I mean, that's not even realistic. Think about it in practical terms: Sometimes you'll be speaking at a conference and dressed in a professional outfit while other times you'll be doing a live video feed while walking your dog. It's appropriate and expected to literally look different and to exude a different tone in one space versus another. But somehow I should have no question I'm listening to the same person. Everywhere I encounter you—online, at a conference, or in line at Starbucks—I should sense that you are essentially the same. Whether you're dressed in your best suit for a photo shoot or sitting around a campfire roasting marshmallows with friends, be the same core you. Consistent with Content Maintain consistency in content, too, to avoid blindsiding readers. That doesn't mean you write the exact same subject using different examples over and over. That would get boring. And tedious. Instead, write under the broader themes you're known to explore. If you're a lifestyle blogger, you might have a few subtopics you write about: travel, photography, food. And let's say you write about those things with a frugality focus: money-saving travel tips, how to get the most out of your DSLR, meal planning on a budget. Readers love your articles. You're saving them money and you're a little bit sassy when introducing a product or destination. They follow you for updates. If you suddenly start writing about politics in a cynical tone, your audience will wonder what's going on. You don't sound like you and you're not delivering them subject matter they've expected from you. Now, you're free to write whatever you want, and you may choose to leverage your platform for a higher purpose. Why Do Readers Come to You? Just keep your audience in mind...your readers. Why do they come to you? If you're the frugal travel blogger and suddenly you start spotlighting luxury hotels that cost $600 a night, and you toss French phrases around as if you're wearing a beret and drinking champagne, readers who have appreciated your tips for backpacking across Europe and choosing the best hostel will feel like your content isn't for them any longer. But let's say you won a luxury trip where your hotels would have cost $600 a night. Your readers might enjoy seeing frugal you marveling at resort living. You could position the luxury outing as Budget Traveler Stumbles into Wonderland. Writing Coach or Arborist? If someone comes to my website or listens to my podcast week after week expecting something related to writing encouragement, instruction, or inspiration, they'd feel confused if I suddenly offer a clinic on tree trimming. I might be an amateur arborist perfectly capable of leading a clinic on tree trimming, but my readers would be scratching their heads. “That's weird. I come to Ann for writing input, not tree trimming advice.” If, however, a big part of my brand is sharing stories from my personal life, perhaps my readers already knew I'm an amateur arborist, so if a comment showed up on social media about my recent neighborhood tree trimming seminar, it wouldn't be a total shock. (I'm not an amateur arborist, for the record, so don't ask me for tips. But I do make excellent steel cut oats, and if you ever want to know my secret, the instructions do still live on this website.) No Big Surprises Readers who encounter your words on a page or your images on Instagram or your remarks in a tweet or your interview on a podcast should not be shocked by a huge surprise that is incongruent with who you are and what you stand for. Your message should be relatively consistent.

Last time we talked about having a playground. A place to relax and try new things. A place where you can experiment and be a little messy until you figure out how you want to use that space. Consistent at Your Core At the same time, be consistent at your core. Not that you look exactly the same everywhere you go. I mean, that’s not even realistic. Think about it in practical terms: Sometimes you’ll be speaking at a conference and dressed in a professional outfit while other times you’ll be doing a live video feed while walking your dog. It’s appropriate and expected to literally look different and to exude a different tone in one space versus another. But somehow I should have no question I’m listening to the same person. Everywhere I encounter you—online, at a conference, or in line at Starbucks—I should sense that you are essentially the same. Whether you’re dressed in your best suit for a photo shoot or sitting around a campfire roasting marshmallows with friends, be the same core you. Consistent with Content Maintain consistency in content, too, to avoid blindsiding readers. That doesn’t mean you write the exact same subject using different examples over and over. That would get boring. And tedious. Instead, write under the broader themes you’re known to explore. If you’re a lifestyle blogger, you might have a few subtopics you write about: travel, photography, food. And let’s say you write about those things with a frugality focus: money-saving travel tips, how to get the most out of your DSLR, meal planning on a budget. Readers love your articles. You’re saving them money and you’re a little bit sassy when introducing a product or destination. They follow you for updates. If you suddenly start writing about politics in a cynical tone, your audience will wonder what’s going on. You don’t sound like you and you’re not delivering them subject matter they’ve expected from you. Now, you’re free to write whatever you want, and you may choose to leverage your platform for a higher purpose. Why Do Readers Come to You? Just keep your audience in mind...your readers. Why do they come to you? If you’re the frugal travel blogger and suddenly you start spotlighting luxury hotels that cost $600 a night, and you toss French phrases around as if you’re wearing a beret and drinking champagne, readers who have appreciated your tips for backpacking across Europe and choosing the best hostel will feel like your content isn’t for them any longer. But let’s say you won a luxury trip where your hotels would have cost $600 a night. Your readers might enjoy seeing frugal you marveling at resort living. You could position the luxury outing as Budget Traveler Stumbles into Wonderland. Writing Coach or Arborist? If someone comes to my website or listens to my podcast week after week expecting something related to writing encouragement, instruction, or inspiration, they’d feel confused if I suddenly offer a clinic on tree trimming. I might be an amateur arborist perfectly capable of leading a clinic on tree trimming, but my readers would be scratching their heads. “That’s weird. I come to Ann for writing input, not tree trimming advice.” If, however, a big part of my brand is sharing stories from my personal life, perhaps my readers already knew I’m an amateur arborist, so if a comment showed up on social media about my recent neighborhood tree trimming seminar, it wouldn’t be a total shock. (I’m not an amateur arborist, for the record, so don’t ask me for tips. But I do make excellent steel cut oats, and if you ever want to know my secret, the instructions do still live on this website.) No Big Surprises Readers who encounter your words on a page or your images on Instagram or your remarks in a tweet or your interview on a podcast should not be shocked by a huge surprise that is incongruent with who you are and what you stand for. Your message should be relatively consistent.

If you scroll through my Instagram feed, it won't take long before you'll see quotes on pictures, quotes with colored backgrounds, sourced images and my own snapshots all jumbled together. It's not pretty. You'll see travel pictures and book after book lying on a marble table, which is one of two or three decent backdrops in my home. The captions vary. Some are long, some are short. Sometimes I write stories to go with the image; other times, I simply add a little quote or brief explanation. Then there are the Stories. My Instagram Stories aren't overly planned out and I don't add a lot of embellishment. I just talk for 15 seconds and then send it off. There's no rhyme or reason to any of my Instagram content. There's no grand plan. It's sporadic. It's an experiment. It's a playground. On Twitter, I have a more thoughtful approach. I have a philosophy of sorts going over there...a purposeful flow of content I'm tweeting out. Same with Facebook—it's fairly easy to figure out what I'm doing there. And I follow a straightforward schedule with predictable content on my website and podcast. But Instagram is where I mess around and try things out. One day I may commit to a smarter approach that matches my overall brand, but I think it's important while building an author platform to reserve a place to play. While Building a Platform, We Need a Place to Play In an era when writers must take personal branding and platform-building seriously to be considered by traditional publishers, we must be smart about establishing our online presence. We set up our digital home base—our website. Then we secure “satellite offices,” if you will, on social media platforms. We show up as the author of a guest post on someone's website or find ourselves interviewed on a podcast. We stay on topic. We strengthen our brand. We build an audience that appreciates our message and our voice. In the midst of those efforts, I like to set aside one space where I can be more natural, casual, and real—where I can test story ideas and experiment with my voice a bit. If your brand exudes a natural, casual, real vibe everywhere, cool! You live with more freedom than some writers, you lucky duck. Some writers, given their topic, convey a more put-together feel on social media and write in a professional tone as part of their brand in order to reach their primary audience. They need a place to let their hair down, and the good news is that these days, readers enjoy seeing even put-together professionals in their natural environment. Writers—They're Just Like Us! Have you seen the “Stars—They're Just Like Us” section of US Weekly magazine? “There's Kerry Washington buying lettuce at Whole Foods! She's just like us.” “How fun to see Zac Efron walking his dog! He's just like us.” “Wow, Cindy Crawford pumps her own gas—she's just like us.” “How about that—Ann Kroeker reads entertainment magazines! She's just like us!” Uh, a quick disclaimer: My mom gave me a gift subscription to US Weekly and Taste of Home back in 2012, so for the record, I didn't seek it out myself and the subscription ran out several years ago. And I don't flip through it at the grocery store checkout stand. (Well, at least not that often.) But if I did, that would be one of the features I'd flip to. Because I think it's fun to see the movie or music stars I usually see dressed up and walking the red carpet spotted in normal places in ordinary clothing, shuffling around in flip flops slurping an Orange Julius, just like us. You're Someone's Star Maybe we writers working on building our platforms aren't big stars—at least, not yet. But someone is already looking up to you. Some reader has arrived at an article you wrote for an online magazine or for your own website and thought, “Wow, I never thought about it that way before.” Or, “I could never write like her. She's amazing.” Even if your style isn't dressy or formal,

If you scroll through my Instagram feed, it won’t take long before you’ll see quotes on pictures, quotes with colored backgrounds, sourced images and my own snapshots all jumbled together. It’s not pretty. You’ll see travel pictures and book after book lying on a marble table, which is one of two or three decent backdrops in my home. The captions vary. Some are long, some are short. Sometimes I write stories to go with the image; other times, I simply add a little quote or brief explanation. Then there are the Stories. My Instagram Stories aren’t overly planned out and I don’t add a lot of embellishment. I just talk for 15 seconds and then send it off. There’s no rhyme or reason to any of my Instagram content. There’s no grand plan. It’s sporadic. It’s an experiment. It’s a playground. On Twitter, I have a more thoughtful approach. I have a philosophy of sorts going over there...a purposeful flow of content I’m tweeting out. Same with Facebook—it’s fairly easy to figure out what I’m doing there. And I follow a straightforward schedule with predictable content on my website and podcast. But Instagram is where I mess around and try things out. One day I may commit to a smarter approach that matches my overall brand, but I think it’s important while building an author platform to reserve a place to play. While Building a Platform, We Need a Place to Play In an era when writers must take personal branding and platform-building seriously to be considered by traditional publishers, we must be smart about establishing our online presence. We set up our digital home base—our website. Then we secure “satellite offices,” if you will, on social media platforms. We show up as the author of a guest post on someone’s website or find ourselves interviewed on a podcast. We stay on topic. We strengthen our brand. We build an audience that appreciates our message and our voice. In the midst of those efforts, I like to set aside one space where I can be more natural, casual, and real—where I can test story ideas and experiment with my voice a bit. If your brand exudes a natural, casual, real vibe everywhere, cool! You live with more freedom than some writers, you lucky duck. Some writers, given their topic, convey a more put-together feel on social media and write in a professional tone as part of their brand in order to reach their primary audience. They need a place to let their hair down, and the good news is that these days, readers enjoy seeing even put-together professionals in their natural environment. Writers—They're Just Like Us! Have you seen the “Stars—They’re Just Like Us” section of US Weekly magazine? “There’s Kerry Washington buying lettuce at Whole Foods! She’s just like us.” “How fun to see Zac Efron walking his dog! He’s just like us.” “Wow, Cindy Crawford pumps her own gas—she’s just like us.” “How about that—Ann Kroeker reads entertainment magazines! She’s just like us!” Uh, a quick disclaimer: My mom gave me a gift subscription to US Weekly and Taste of Home back in 2012, so for the record, I didn’t seek it out myself and the subscription ran out several years ago. And I don’t flip through it at the grocery store checkout stand. (Well, at least not that often.) But if I did, that would be one of the features I’d flip to. Because I think it’s fun to see the movie or music stars I usually see dressed up and walking the red carpet spotted in normal places in ordinary clothing, shuffling around in flip flops slurping an Orange Julius, just like us. You're Someone's Star Maybe we writers working on building our platforms aren’t big stars—at least, not yet. But someone is already looking up to you. Some reader has arrived at an article you wrote for an online magazine or for your own website and thought, “Wow, I never thought about it that way before.” Or, “I could never write like her. She’s amazing.” Even if your style isn’t dressy or formal,

Every Spring, Rocky Mountain Fiction Writers puts on a day-long education event. This year, the event will be held on Saturday, May 12 and it’s a two-parter. In the morning, it’s The Art of Storytelling and in the afternoon, The Art of Author Branding and both are being presented by Kristen Lamb. For a sneak peek at both topics, we’ve got Kristen this time on the podcast to give us a sample of the topics she is going to cover in her down-to-earth style. Kristen Lamb is the author of the definitive guide to social media and branding for authors, Rise of the Machines—Human Authors in a Digital World. She’s also the author of #1 best-selling books We Are Not Alone—The Writer’s Guide to Social Media and Are You There, Blog? It’s Me, Writer. She’s just released her acclaimed debut thriller The Devil’s Dance. Kristen has written over twelve hundred blogs and her site was recognized by Writer’s Digest Magazine as one of the Top 101 Websites for Writers. Her branding methods are responsible for selling millions of books and used by authors of every level, from emerging writers to mega authors. Kristen Lamb's website Intro music by Moby Outro music by Dan-o-Songs

This week we're talking about Author Branding, using the example of four different indie authors who we think are doing a fabulous job of branding themselves and their series. From Penny Reid's romantic comedy tag line (Smart Romance) and aptly named Facebook group (Sharks of Awesome) to Michael Anderle's extensive author's notes and Melissa Storm's personal connections in her newsletters, we give a range of ideas and tips that are being used by these authors that you can use to improve your branding and find the right readers for your books. We even managed to give you a list of five simple action points that you can do right now to amp up your Author Branding and sell more books. (Phew. We worked hard on that. So you should totally listen and use those tips, because they're gold.)

In this episode, I speak with author S. Alexander O'Keefe about his experiences working with his author branding team and cover designer.

How to self-publish, author branding when you write for multiple genres, are you writing “new adult” fiction? Read the show notes.  Connect with Valerie, Allison and listeners in the podcast community on Facebook Visit WritersCentre.com.au | AllisonTait.com | ValerieKhoo.com

  5 Reasons Why You Must build an Author Brand Author Branding: It is the process of positioning an author as the center of attraction and influence, to be the preferred choice in a given theme, style, category, niche or genre. An author brand focuses more on the author than the books; it ensures that the author’s personality (style of writing, themes, genres) encourages readers to pick his/her books over any other author. Author Branding is a powerful phenomenon that famous and well established authors used to keep their brands top-of-mind and gain added advantage in many ways. In an age where brands (personal brands) have become very powerful in every sphere of business, I strongly believe that upcoming authors and writers who desire to make great impact in their writing careers should consider author branding as the preferred way to go. Here are 5 Main Reasons Why You Must build an Author Brand: 1.    Authority: The number one benefit of creating an author brand is that it establishes you as an expert, an authority in your chosen field; you become the go-to person. Try this, go to Amazon.com, or your local library, you will notice that every expert has a tag of a genre, category or theme. John C. Maxell will appear in the leadership expert, Nora Roberts – romance fiction. They are noted as an authority in those areas and they command great respect and influence. This makes their books the preferred one by people who might have not heard about them; this is referred to as Authority Marketing.   2.    Competition: There is a huge competition among authors and books at the marketplace, with thousands’ of books released yearly. Many authors and books get wiped away by the competition and never get a fair taste of neither prominence nor money invested. With an author brand, you can easily stand out from the crowd to achieve the attention needed. In this case, your brand does the marketing.   3.    Credibility: In an age where people can easily publish contents and become authors, it is quite difficult to filter through to get great books and authors to follow. Your author brand will position you as a credible author which will attract to your business credible publishers to work with. Your readers and followers also get to trust you and you become a trusted icon in your field leading to media trust appearances.   4.    Loyalty: Have you noticed how readers rushed in for every release of the ‘Harry Potter’ series? Yea, that is it! J.K. Rowling’s author brand is so powerful that it has built a tribe; raving fans and followers of her books. This can only happen with the influence of an author brand; it builds its own fan base and loyal readers. People who will just be waiting for your next book release, they will go to every extent just to get your books.   5.    Auto-Marketing: Book publishing does not come cheap; either electronic or print books, they all demand a huge investment of time and money. So, will it not be rewarding to have your hard work paid off with some profits? Sure! Even though authors publish books for many reasons, getting returns in terms of cash is rewarding.  At the peak of your author career and brand, it will require less effort to get your book selling. You would have had a loyal following, your authority and influence held in high-esteem, your books begin to drive sales automatically bringing in more royalties.   I hope this will inspire you to begin your journey of building your author brand which will open many doors beyond your books. For coaching and consulting contact Bernard Kelvin Clive   Recommended Books: GOALS Are Dead! How to Make Every Day Count Skills Every young Executive Must Have  HOOKED: Overcoming Social Media Addiction Rebrand: The Ultimate Guide to Personal Branding Branding Simplified  Books by Bernard Kelvin Clive

What if some of the artists we feel as if we know – Meryl Streep, Neil Young, Bill Murray – turned up in the course of our daily lives? That's the basis of this collection of linked stories that follow Rose McEwan, an ordinary woman who keeps having extraordinary encounters with famous people. Nora Parker, Merchandising Coordinator at Kobo, interviews Marni Jackson, author of Don't I Know You? Published by Flatiron Books in New York. In the interview, Nora and Marni discuss: Marni's turn to fiction from her previous books such as Pain: The Science of Why We Hurt and Home Free: The Myth of the Empty Nest The accidental manner by which these stories ended up converging into the linked-stories novel that it became, starting with a short story Marni wrote called “Bob Dylan Goes Tubing” which was originally published in The Walrus in September 2012 How that same “Bob Dylan” short story was inspired by a painting that her son created one afternoon when they were at the cottage How Jackson choose who to include in the stories and how Rose McEwan's relationship to celebrity evolves throughout the tales How Bill Murray is a great character in the book because of the carefully curated and crafted persona of “Bill Murray” that he deftly manages and uses to connect with his fans (or, to use a very Canadian term, as Marni does: “Stick-handles” his fame in a really interesting way The interesting relationship between celebrity and audience and how the audience or fans actually “author” a celebrity's fame The manner by which celebrities don't necessarily exist “out there” in the distance, but that they are very much a part of our creative lives (ie, we may put on one of their songs while we are having sex – a perfect example of how they are incorporated into those intimate moments) The juxtaposition of the journalist in Jackson who enjoyed documenting real elements from the celebrities in this book with the fun and fictional encounters with Rose Jackson's interest in our relationships with celebrities and our relationship to fame rather than in the cult of celebrity The Al Purdy stage show project that Jackson is currently working on based on the film al purdy was here which she co-wrote that her husband, Brian D. Johnson, directed The concerns regarding the mention of famous people in the book and the fact that Jackson's lawyer went through it with her line-by-line to ensure there was nothing that could be construed as libelous or defamation of character After the interview, Mark Lefebvre, Director of Kobo Writing Life and Author Relations, shares some thoughts regarding Author Branding, outlining some ways in which an author can ensure that they are curating and presenting a consistent author persona or brand out into the world. He draws upon a couple of examples that, like in the Bill Murray reference Marni Jackson uses, are Canadian. He uses his own example of the use of the life-sized skeleton Barnaby Bones that he employs for his Mark Leslie horror/paranormal/ghost story author persona. He also explores Hugo and Nebula Award winning science fiction writer Robert J. Sawyer who uses the “Dean of Canadian Science Fiction” element throughout his persona, including the name of his website: SFWRITER.COM. As a final example, Mark looks at the fonts uses in the title for the Netflix original STRANGER THINGS and how that makes a promise to potential viewers. Other links of interest: Marni Jackson's Website Marni Jackson's Books on Kobo Flatiron Books The Walrus Magazine Branding for Writers – from Joanna Penn's The Creative Penn

I have seen Phil speak at both New Media Europe 2015 and New Media Europe 2016 and he's always been an amazing speaker. He's a globe-trotting brand expert who has worked with a host of celebrities and small business people. I ask him to talk about author branding in this interview. The post Author Branding with Phil Pallen appeared first on Begin Self-Publishing.

Join Kori as she tells you what you missed, and what's coming up next on Back Porch Writer.  SME Travis Shortt chats with Kori about author branding, marketing, and PR.