Podcasts about memberpress

Blair Williams is an experienced developer who has been in the membership site game for well over a decade, so he knows his way around the space.  Back in the day, he looked at existing membership plugins and was unimpressed, so he decided to scratch his own itch and create his own. He called it MemberPress. As of today, his plugin has generated more than a billion dollars in revenue for his customers, of which there are thousands. Over the years, he has built it up to become one of the best, most powerful membership plugins on the market. Don't miss this interview with Blair as he shares many of ways to incorporate a membership component into your business, how to get started, and many other tips and tricks for adding an additional income stream. Links & Resources MemberPress 100 Membership Site Examples WP Beginner All-in-One SEO Monster Insights Use coupon code “podcast” to get $15 off Link Whisper to build smarter internal links fast Ready to join a niche publishing mastermind, and hear from industry experts each week?  Join the Niche Pursuits Community here: https://community.nichepursuits.com Be sure to get more content like this in the Niche Pursuits Newsletter Right Here: https://www.nichepursuits.com/newsletter Want a Faster and Easier Way to Build Internal Links?  Get $15 off Link Whisper with Discount Code "Podcast" on the Checkout Screen: https://www.nichepursuits.com/linkwhisper Get SEO Consulting from the Niche Pursuits Podcast Host, Jared Bauman: https://www.nichepursuits.com/201creative

Diversify with 7 revenue streams for stability and growth in the fitness coaching industry, particularly for those focusing on midlife women. 1 Online Courses and Workshops  - Description: Creating and selling online courses that address specific aspects of fitness and wellness for midlife women, such as bone health, hormone balance, and managing menopause symptoms through exercise and nutrition. - Actionable Tip: Use platforms like Teachable or Thinkific to host your courses; start with a pilot course to gauge interest. One event or one series of events. Biggest mistake here is underpricing.  If you start with a problem, and you believe someone will pay for the solution you have, underpricing is usually the biggest risk. It sets a precedent. You aren't going to be excited about it.  Second biggest mistake is not having a goal for enrollment. What's the minimum profitable number of registrations? If you don't want to profit or set that as a goal, you won't. You may have a hobby. Consider your time. Time delivering, time preparing, time commuting, what it removes you from doing that could earn more. The biggest cost to a low price offer though is the mental connection with you and your services. Cheap is not well-perceived as “worth it.”  2 Virtual Fitness Coaching  - Description: Offering personalized coaching sessions via video calls, catering to clients who prefer the convenience of working out at home. - Actionable Tip: Leverage tools like Zoom or Skype for personal training sessions; consider group sessions for a more community-centric approach. Private or Group 3 Wellness Retreats  - Description: Organizing retreats focused on fitness, nutrition, and overall wellness for midlife women, offering a holistic health experience. - Actionable Tip: Partner with a retreat center and start small—a weekend getaway focused on a specific theme like "Reset and Renew." Live or Virtual- where would you love to go? These are the most fun revenue streams for coaches because you've figured out a way to do what you love and get paid for it!  I'm hosting retreats in Colorado and in the Grand Canyon this year. I am taking the cohort on trails I love and know, getting to teach life-changing content to attendees while they're there, bringing together a community of women interested in the same things. But you can also and I have done this virtually in a 3-day retreat. At $97 for the event and with over 40 in attendance. It was a blast! For a few hours on Saturday and Sunday each.  Workshop style - partner with someone  Grassroots - Register and pay either coach, enrolling coach takes 5-10% more which is a sales commission essentially, and then coaches settle up after. (Don't make an attendee register two places)!  4 More Revenue Streams for Fitness Coaches 4 Membership Programs  - Description: Creating a membership platform providing exclusive content, community support, and regular live Q&A sessions. Often includes discount rates for additional services, a regular content exclusive to the membership, access to you that no one else has or only VIP clients have, but members get at a fraction of the price of private coaching.  - Actionable Tip: Utilize platforms like Patreon or MemberPress to build and manage your membership community, Memberium 5 Affiliate Marketing - Description:Earning commissions by recommending fitness and wellness products that align with the needs of midlife women. - Actionable Tip:Choose products you genuinely endorse; transparency builds trust with your audience. Coach partnerships Program partnerships Equipment: desk bikes, weights, Power Plate, skin care, supplements 6 Corporate Wellness Programs  Description: Designing and implementing fitness and wellness programs for employees at corporations, focusing on midlife health. - Actionable Tip: Start by offering free lunchtime talks or workshops to introduce your services to local businesses. Create proposals - learn the corporate context of programs 7 Writing and Publishing  - Description: Writing books or guides on fitness and wellness for midlife women, either self-published or through traditional publishing. - Actionable Tip: Start with an eBook on a niche topic; use Amazon Kindle Direct Publishing for a straightforward self-publishing process. Often the monetization of these items is not the sales of the book but the sales of the program you talk about in the book. -Summary of the revenue streams for fitness Coaches Resources:  Health & Fitness Business Self-assessment: https://www.fitnessmarketingmastery.com/scorecard  Menopause Fitness Framework: https://www.flippingfifty.com/specialist  Other Episodes You Might Like:  How to Attract Over 50 Clients: https://www.fitnessmarketingmastery.com/reach-over-50-clients/ How to Develop Relationships with Medical Professionals: https://www.fitnessmarketingmastery.com/relationships-with-medical-professionals/ Last week on She Means Fitness Business with Jay Croft we be talked about writing, creating copy and if you're considering a book (and you probably should be) this will help you in every aspect of your business.  

Want to grow an engaged email list? Discover the tips and techniques we used at WPBeginner to generate subscribers and build a loyal following.Show NotesWelcome and Overview:Importance of building an email list for direct audience communication and marketing.Proven Email Growth StrategiesExit-Intent Popups:WPBeginner's use of OptinMonster to capture abandoning visitors.The value of offering a useful resource like a newsletter or toolkit.Lead Magnets:Definition of a lead magnet (opt-in bribe).Promoting WPBeginner's "Ultimate WordPress Toolkit" to capture emails.Giveaways:Use giveaways sparingly to gain new subscribers and social media followers.WPBeginner's annual birthday giveaway with WordPress-related prizes (plugins, ebooks, etc.)Using RafflePress to manage the giveaway logistics.Quizzes:Creating quizzes for engagement and offering custom results.WPBeginner's WordPress hosting quiz for personalized recommendations.Using Thrive Quizzes for interactive quiz creation.Free Courses:Offering beginner-friendly WordPress courses on your website.Examples include WPBeginner's WordPress 101, WooCommerce, and SEO courses.Utilize MemberPress for course management and access control.Call to Action:Which of these strategies would you want to implement to grow your list? Let us know!Refer to the show notes on the WPBeginner website for the tools and resources mentioned.Additional ResourcesOptinMonster: https://optinmonster.com/RafflePress: https://rafflepress.com/Thrive Quizzes: https://thrivethemes.com/quizbuilder/MemberPress: https://memberpress.com/If you liked this episode, then please subscribe to our YouTube Channel for WordPress video tutorials. Or watch our Podcasts on YouTube. You can also find us on Twitter and Facebook.

The 98th episode of Sonitotum with Matthew Wayne Selznick, the podcast about making stuff (mostly writing), finding success as we each define it for ourselves, and staying healthy and sane in the process, features a conversation with post-cyberpunk science fiction thriller author Bryan Chaffin. Bryan Chaffin is the author of science fiction thriller Accidental Intelligence. As of April 2024, he’s working on the follow up novel, Inside the Mirror, as well as multiple short stories set in this universe. In a past life, Bryan wrote about Apple and technology for 23 years as the cofounder and editor-in-chief of The Mac Observer. He and his business partner sold TMO in 2022, and Bryan has been busy living out his fantasy of writing fiction since. Today, Bryan lives with his dog Commander Ichabod Ezekiel Cromwell in Silicon Valley, where they both enjoy the fantabulous pastime of THROW THE DAMNED BALL! Find Bryan Chaffin — and sign up for his newsletter — at geektells.com. The interview portion of this episode was recorded on January 15, 2024. The other bits were recorded on April 01, 2024. Links and Topics Mentioned in This Episode My day job? I’m a creative services provider helping authors, podcasters and other creators. How can I help you? Bryan co-hosts a podcast called The Context Machine. Raymond Chandler and Dashiell Hammett (as well as Ross MacDonald!) are some great hard-boiled / noir mystery / detective novelists. Check ’em out! We mention my novels Light of the Outsider and Brave Men Run in our discussion about Facebook and Amazon advertising. Patty Jansen is mentioned as an example of a very prolific author. Dan Simmons gave a young Bryan Chaffin his writing eureka moment, thanks to books like Summer of Night and the Hyperion Cantos series. We talk about selling books directly from our website, and I tell Bryan about what I use and recommend, MemberPress. Big thanks to my Multiversalists patron community, including J. C. Hutchins, Zoë Kohen Ley, Jim Lewinson, Amelia Bowen, and Ted Leonhardt! I’m incredibly grateful for the support of my patrons. If Sonitotum with Matthew Wayne Selznick brings you joy, become a patron! Every month net earnings from my Multiversalist patron memberships is at least $100, I will donate 10% to 826 National in support of literacy and creative writing advocacy for children. Let’s go! This episode has extra content only available for patron members of the Multiversalists community! If you're a patron member at the Bronze level or above, please log in! Click here to learn more about the benefits of membership. This content is by Matthew Wayne Selznick and came from his website.

Episode 096 of Sonitotum with Matthew Wayne Selznick comes to you a couple months before the "official" beginning of the 2024 season of the show, which debuts on March 20, 2024. This interim episode presents a take on my new website design, and the renewed and expanded artistic commitment to my community, that's more vulnerable, transparent, and, sure, emotional than the "nuts and bolts" overview presented in this Scribtotum article. Read that article and listen to this episode for the whole story... and if you're inspired, become a Multiversalist! This episode was recorded on Saturday, January 13, 2024. Links and Topics Mentioned in This Episode My day job? I'm a creative services provider helping authors, podcasters and other creators. How can I help you? All Multiversalists, including free members, have access to Hazy Days and Cloudy Nights: "How It All Got Started," my free members-only serial set in my Sovereign Era storyworld. Web hosting for this website is provided by Dreamhost, which I mention in the episode. I also mention ConvertKit, my preferred mailing list service provider. The direct sales, membership, and (in the future) online courses functionality on this site are all powered by MemberPress with Stripe. Are you a writer or author? Want to be a future guest on Sonitotum with Matthew Wayne Selznick? Learn more! Big thanks to my Multiversalists patron community, including J. C. Hutchins and Zoë Kohen Ley! I'm incredibly grateful for the support of my patrons. If Sonitotum with Matthew Wayne Selznick brings you joy, become a patron! Every month net earnings from my Multiversalist patron memberships is at least $100, I will donate 10% to 826 National in support of literacy and creative writing advocacy for children. Let's go!

Are you ready to find the perfect platform for your online course? Then let's tackle the big question that's on everyone's minds when it comes to online courses: choosing the right platform. Trust me, it's one of the most asked questions in the tech world when it comes to course creation. People want to know which platform is best for them, what the costs are, and how easy or hard it is to set up.We're diving into part 2 of our 5-part series on “Getting ready to build, launch, and deliver your online course in 2024!"Catch up onPart 1 of the series Structuring Your Course Content for Different Learning Styles here: https://podcasts.apple.com/us/podcast/42-part-1-structuring-your-course-content-for-different/id1667988484?i=1000633985833I'm here to break it down for you!  Having built online courses for clients over the past 7 years, I've tried out a variety of platforms and know the ins and outs of each. From YouTube to MemberPress plug-in, and from Kajabi to Teachable, I've  seen it all. And in this episode, I break down the pros and cons of each platform, so you can make an informed decision.So whether you're just starting out and need a platform to deliver your course, or you already have a thriving business and want to add a course to your offerings, this episode is for you. Let's dive in!

Today I traveled up I-15N from Salt Lake to Brigham City, UT for a visit with Casey at Box Elder News Journal. My first objective was to put a face to the name.  Casey Claybaugh, who's been the publisher of the paper since 2009, switched to OHT in the middle of the COVID shutdown, so I wasn't doing any in-person onboarding.  But I knew someday I would find an opportunity to make the trip. First leg of the Our Hometown Road Show My second objective was to conduct research on print circulation systems for integration into Memberpress.  We are trying...Article LinkLet us know your thoughts about this episode by reaching out on Social Media!Facebook: https://www.facebook.com/ourhometownincInstagram: https://www.instagram.com/ourhometownwebpublishing/Twitter: https://twitter.com/ourhometownincLinkedIn: https://www.linkedin.com/company/our-hometown-com/..........Our Hometown Web Publishing is The Last Newspaper CMS & Website You'll Ever Need.  We help you generate revenue, engage with readers, and increase efficiency with Our Hometown's Digital & PrePress CMS features to fit your needs & budget.OHT's Web Publishing Platform is:-Powered with WordPress-Hosted on Amazon Web Services-Integrated with Adobe InDesign & Google Drivehttps://our-hometown.comSubscribe to our YouTube channel: https://www.youtube.com/channel/UCKw6KpKUiQkWldrX2-J1Kag?view_as=subscriberOur-Hometown can be reached via email for comments or questions at: ops@Our-Hometown.com

WordPress 6.2 is slated for release on March 28. Among its most impactful new features will be the integration of the Openverse media search. This will allow users to add images, audio, and video that are available via a Creative Commons license.While Openverse integration adds a layer of convenience, there was some debate about how the feature initially worked. As Sarah Gooding of WP Tavern reports, the first iteration (released in version 15.1 of the Gutenberg plugin) simply hotlinked to images, rather than uploading files to the user's website by default.Users had the option to upload the image via the WordPress Media Library. However, the default hotlinking behavior meant that some users would inevitably leave things as they are. This could run afoul of privacy regulations like GDPR in the European Union.Meanwhile, WordPress core contributor Jeremy Herve created a ticket that called attention to the potential issue. Others have since raised questions regarding usage rights - including the right to crop or otherwise modify media.The debate has led to a change in plans. WordPress contributors reacted swiftly and now the feature will upload Openverse images by default. A fallback has also been implemented that warns users when an image couldn't be uploaded. Check out WP Tavern's follow up for more details on how things evolved.Links You Shouldn't MissThere are more acquisitions to report in the WordPress space. First, Caseproof, makers of the MemberPress plugin, have acquired rival MemberMouse. In the announcement, MemberPress Creator and CEO Blair Williams says both products have different audiences and thus will remain separate offerings.Next up, Syed Balkhi announced that tutorial service WP101 has been acquired by Awesome Motive. Balkhi notes that the acquisition furthers his goal of creating the “best class-room style WordPress training videos to help WordPress grow in enterprise, government agencies, as well as at the school and collegiate level.”The democratization of publishing is a stated goal of WordPress. To see proof of it in action, look no further than the Prison Journalism Project. Sarah Gooding profiled the organization and its use of WordPress to help incarcerated writers to connect with the outside world.From the Grab BagNow it's time to take a look at some other interesting topics shared by our contributors.The popular All in One SEO plugin recently patched two security vulnerabilities. It's recommended that users upgrade to the latest version as soon as possible. Security firm Wordfence provided further detail on their blog.Back in July 2022, we reported that WordPress blog WPLift was sold to an undisclosed buyer. It's been revealed to The WP Minute that Boston-based agency UnlimitedWP is the new owner.A new proposal aims to display more topic-based meetups in the WordPress News & Events dashboard widget.Take in the sights of the recent WordCamp Asia with BobWP's recap of the event.With so many recent changes to WordPress content creation and theming, web designers need to adjust. Justin Tadlock explored the topic on the WordPress Developer Blog.Speaking of themes, developer Anders Norén announced that his collection of free block themes are now compatible with features added in WordPress 6.1.If you're looking for some inspirational stories, People of WordPress has you covered. Recent profiles Hauwa Abashiya and Daniel Kossmann are worth a read.Thanks to all of the members who shared these links today: Jeff ChandlerAmber HindsAbha Thakor ★ Support this podcast ★

The WordPress news from the last week which commenced Monday 20th February 2023.

The WordPress news from the last week which commenced Monday 20th February 2023.

Our-Hometown is excited to announce that the new MemberPress Gifting Add-On is now available for customers on our WordPress Publishing Platform, allowing readers to easily purchase and monitor digital Gift Subscriptions for a friend or family member through the website. The MemberPress Gifting Add-On replaces our existing Gift Subscriptions feature, offering a more streamlined and user-friendly approach that includes a direct integration with the MemberPress software. Setting up Gift Subscriptions in MemberPress is a breeze. Keep scrolling to find out how! Enabling a Gift Subscription Once the MemberPress Gifting Add-On has been enabled on your website, you'll need to choose...Article LinkLet us know your thoughts about this episode by reaching out on Social Media!Facebook: https://www.facebook.com/ourhometownincInstagram: https://www.instagram.com/ourhometownwebpublishing/Twitter: https://twitter.com/ourhometownincLinkedIn: https://www.linkedin.com/company/our-hometown-com/..........Our Hometown Web Publishing is The Last Newspaper CMS & Website You'll Ever Need.  We help you generate revenue, engage with readers, and increase efficiency with Our Hometown's Digital & PrePress CMS features to fit your needs & budget.OHT's Web Publishing Platform is:-Powered with WordPress-Hosted on Amazon Web Services-Integrated with Adobe InDesign & Google Drivehttps://our-hometown.comSubscribe to our YouTube channel: https://www.youtube.com/channel/UCKw6KpKUiQkWldrX2-J1Kag?view_as=subscriberOur-Hometown can be reached via email for comments or questions at: ops@Our-Hometown.com

It's that time of the year again -- the season of giving! If you're looking for some simple options to offer savings to new or existing subscribers this holiday season, Our-Hometown has got you covered! Strap on your Santa boots and spread some holiday cheer with Coupon Codes and other special promotions! Our-Hometown customers have several options for offering savings to their readers, the simplest and most effective being Coupon Codes. You can create Coupon Codes at any time of the year by navigating to MemberPress -> Coupon Codes from your WordPress Dashboard. On this page, you'll find any existing...Article LinkLet us know your thoughts about this episode by reaching out on Social Media!Facebook: https://www.facebook.com/ourhometownincInstagram: https://www.instagram.com/ourhometownwebpublishing/Twitter: https://twitter.com/ourhometownincLinkedIn: https://www.linkedin.com/company/our-hometown-com/..........Our Hometown Web Publishing is The Last Newspaper CMS & Website You'll Ever Need.  We help you generate revenue, engage with readers, and increase efficiency with Our Hometown's Digital & PrePress CMS features to fit your needs & budget.OHT's Web Publishing Platform is:-Powered with WordPress-Hosted on Amazon Web Services-Integrated with Adobe InDesign & Google Drivehttps://our-hometown.comSubscribe to our YouTube channel: https://www.youtube.com/channel/UCKw6KpKUiQkWldrX2-J1Kag?view_as=subscriberOur-Hometown can be reached via email for comments or questions at: ops@Our-Hometown.com

Newspapers nationwide are required to file an annual Statement of Ownership, Management, and Circulation with their local post office in order to maintain newspaper mailing privileges for the upcoming year. The October 1st deadline is quickly approaching! While you are likely familiar with filling out this form with your Print Subscriber numbers, publications that offer separate online subscriptions must also report their online subscriber totals. Fortunately, it is easy to find this information within MemberPress. Simply login to your website's dashboard using your staff credentials and navigate to MemberPress -> Member Export from the menu. Here, you will be able...Article LinkLet us know your thoughts about this episode by reaching out on Social Media!Facebook: https://www.facebook.com/ourhometownincInstagram: https://www.instagram.com/ourhometownwebpublishing/Twitter: https://twitter.com/ourhometownincLinkedIn: https://www.linkedin.com/company/our-hometown-com/..........Our Hometown Web Publishing is The Last Newspaper CMS & Website You'll Ever Need.  We help you generate revenue, engage with readers, and increase efficiency with Our Hometown's Digital & PrePress CMS features to fit your needs & budget.OHT's Web Publishing Platform is:-Powered with WordPress-Hosted on Amazon Web Services-Integrated with Adobe InDesign & Google Drivehttps://our-hometown.comSubscribe to our YouTube channel: https://www.youtube.com/channel/UCKw6KpKUiQkWldrX2-J1Kag?view_as=subscriberOur-Hometown can be reached via email for comments or questions at: ops@Our-Hometown.com

https://youtu.be/XXBiDXIVwEE The Our-Hometown engineering team working directly with Naviga, has built integrations between MemberPress and the CircPro platform allowing for automatic synchronization of subscriber data. We'll demonstrate the integrations through a few common tasks a publisher or customer might perform. First for publishers, let's create a combination print-digital account for a new subscriber: This process is the same MemberPress setup you have traditionally used: entering a customer's email, delivery address and payment information. However now once the transaction is approved the new account and subscription information will automatically sync with CircPro, creating the new account. Next for customers and publishers:...Article LinkLet us know your thoughts about this episode by reaching out on Social Media!Facebook: https://www.facebook.com/ourhometownincInstagram: https://www.instagram.com/ourhometownwebpublishing/Twitter: https://twitter.com/ourhometownincLinkedIn: https://www.linkedin.com/company/our-hometown-com/..........Our Hometown Web Publishing is The Last Newspaper CMS & Website You'll Ever Need.  We help you generate revenue, engage with readers, and increase efficiency with Our Hometown's Digital & PrePress CMS features to fit your needs & budget.OHT's Web Publishing Platform is:-Powered with WordPress-Hosted on Amazon Web Services-Integrated with Adobe InDesign & Google Drivehttps://our-hometown.comSubscribe to our YouTube channel: https://www.youtube.com/channel/UCKw6KpKUiQkWldrX2-J1Kag?view_as=subscriberOur-Hometown can be reached via email for comments or questions at: ops@Our-Hometown.com

Cómo crear un podcast Premium de pago por suscripciónQué opciones hayCuánto cobrar Qué ofrecerCuándo hacerloMi experiencia¿Podcast de pago por 100€/mes con Newsletter o 500€/año? ¿Solo podcast? ¿Solo se accede al contenido que se publique desde que entres? FOMO. https://substack.com/ permite crear podcast de pago y newsletter.Que se escuchen en todas las plataformasSin publicidad.Exclusivos en mismo feed o en otro.Perdemos control si usamos plataformas.- Acceso a podcasts premium antes que nadie y después en abierto como hace El Sentido De La Birra con Ricardo Moya que está en Podimo.Audiencia actual: Spotify 40%. Apple Podcast 30%. Ivoox 17%. Google Podcast 8%. (YouTube más)¿Creo podcast nuevo de pago o episodios de pago en alguno actual?Siempre he dicho que hacia todo gratis. ¿Cambio de opinión?Ya probé SEO para Google pero nadie se apuntó en ivoox hace unos años.¿Cuáles son los beneficios exclusivos para suscriptores que puedo ofrecer?Si bien depende de ti, según tus objetivos y tiempo invertido, los beneficios pueden incluir acceso a contenido adicional, acceso anticipado al contenido, acceso a entrevistas exclusivas o una versión sin anuncios de tu contenido.PLATAFORMAS PARA CREAR PODCAST DE PAGO- Substack. MEJOR OPCIÓN. (we charge 10% and there is a credit card fee charged by Stripe): Se crea un rss distinto para cada suscriptor de pago y al suscribirte se te mandan los enlaces con acceso directo para cada app que uses con la que se añade ese rss con un click.Casi todo en inglés.- Anchor/Spotify: https://es.blog.anchor.fm/paid-subscriptions Obtén la mayor ganancia posible. Solo deja 1, 5 o 10€/mesEl programa de suscripciones más amigable para los creadores: sin tarifa anual ni tarifa por plataforma hasta 2023 (luego se cobra un 5%). Eso significa que recibirás el 100% de tus ingresos por suscripción (a excepción de las tarifas de procesamiento de pagos). Probar una nueva fuente de ingresos nunca ha sido tan fácil para los creadores.Si bien Spotify ofrece la suscripción y experiencia de escucha más fluidas, los oyentes tienen la opción de agregar una fuente RSS privada a su aplicación de reproducción preferida una vez que se hayan suscrito a tu programa.- Ivoox (5% del total de los apoyos recibidos, sobre los cuales hay que aplicar la comisión de la pasarela de pago y los impuestos correspondientes) Muestra 7 minutos de inicio de cada episodio. Solo acceso y pago con app de ivoox. ¿Widget para web?- Podimo: Audiencia joven. Reparten ingresos. Creciendo.- Mumbler (20% comisión RSS abierto y privado): Opción interesante.- Spreaker con Patreon poniendo cada episodio con acceso limitado. Patreon: Entre 5 y 12%. Además, tramitación del pago.Si tu podcast o episodio es de Acceso limitado, podrás compartir la URL para que los oyentes lo sintonicen desde Spreaker.com o desde un reproductor integrado de tu sitio web (desde una página a la que solo podrá acceder una audiencia específica. Membership site).Podrás copiar el enlace del acceso limitado desde la página de información básica mencionada anteriormente.Además, los oyentes podrán utilizar un feed RSS de acceso limitado especial en plataformas como Apple Podcasts o Pocket Casts.- Apple Podcast: Pago mensual o anual. Crear canal con acceso a varios podcasts. Red de podcasts. 14 días gratis. ¿Widget de pago? https://www.pushkin.fm/join-pushkinhttps://www.apple.com/es/newsroom/2021/06/apple-podcasts-subscriptions-and-channels-are-now-available-worldwide/https://podcasters.apple.com/Crear canal y luego abajo: Las suscripciones te permiten ofrecer a tus oyentes prestaciones especiales, como acceso anticipado, contenido extra o episodios de archivo.Tendrás que pagar una cuota anual de 19.99 EUR- Audio de Podcast en tu web con suscripción mediante membership site con Paid Membership Pro por ejemplo.WordPress con membersite site que accedan a los audios desde la web 1. MemberPress · 2. Restrict Content Pro · 3. OptinMonster · 4. WooCommerce Memberships · 5. Paid Memberships Pro · 6. S2 Member7. https://simple-membership-plugin.com/8. También WPForms de pago https://wpforms.com/how-to-accept-recurring-payments-on-your-wordpress-forms/PowerPress Podcasting plugin by BlubrrySeriously Simple PodcastingSmart Podcast PlayerPodlove Podcast PublisherSimple Podcast PressBuzzsprout PodcastingLibsyn Publisher Hub- Ivoox Originals, Amazon Audible exclusivos, Spotify...Me doy de alta en https://www.ivoox.com/podcasts-patrocinios-welcomeEnlaces recomendados:Prueba gratis Audible y escucha audiolibros desde https://borjagiron.com/audible Prueba Canva Pro 45 días gratis para crear diseños fácilmente: https://borjagiron.com/canva Hostinger: Mejor hosting WordPress al mejor precio: https://borjagiron.com/hostinger Semrush: Herramienta SEO y Marketing Digital todo en uno: https://borjagiron.com/semrush Sendinblue: Herramienta de Email Marketing: https://borjagiron.com/sendinblue Benchmark Email: Herramienta de Email Marketing: https://borjagiron.com/benchmark Manychat: Automatiza mensajes en Instagram: https://borjagiron.com/manychat Cursos Marketing Digital Gratis: https://triunfacontublog.com Blog: https://borjagiron.com

https://youtu.be/Ojo7Zw16TFk In this quick tutorial we will show the steps for helping a subscriber who is unable to access their account on your website and has reached out through the support form. Below is a flowchart providing a visual step-by-step guide to help guide a publisher through the various issues and resolutions that may arise. First go to the subscriber list in MemberPress to check if the account is present and note its status. If the account is there, but has yet to be verified you can go to the account's maintenance page and resend the invitation link, a password...Article LinkLet us know your thoughts about this episode by reaching out on Social Media!Facebook: https://www.facebook.com/ourhometownincInstagram: https://www.instagram.com/ourhometownwebpublishing/Twitter: https://twitter.com/ourhometownincLinkedIn: https://www.linkedin.com/company/our-hometown-com/..........Our Hometown Web Publishing is The Last Newspaper CMS & Website You'll Ever Need.  We help you generate revenue, engage with readers, and increase efficiency with Our Hometown's Digital & PrePress CMS features to fit your needs & budget.OHT's Web Publishing Platform is:-Powered with WordPress-Hosted on Amazon Web Services-Integrated with Adobe InDesign & Google Drivehttps://our-hometown.comSubscribe to our YouTube channel: https://www.youtube.com/channel/UCKw6KpKUiQkWldrX2-J1Kag?view_as=subscriberOur-Hometown can be reached via email for comments or questions at: ops@Our-Hometown.com

Our-Hometown is pleased to announce the pricing for our upcoming MemberPress & CircPro Integration feature, which automatically synchronizes digital subscriptions and orders placed through the website with the traditionally print-based CirculationPro software, allowing publishers to manage all of their subscribers in a single place. The MemberPress & CircPro Integration will be offered to publishers on our platform for 0/month following an initial 0 Setup Fee. The setup fee covers all of the associated back-end setup required to create the connection between MemberPress and your CircPro system. Don't forget to attend this week's LIVE WEBINAR EVENT highlighting this exciting new feature!...Article LinkLet us know your thoughts about this episode by reaching out on Social Media!Facebook: https://www.facebook.com/ourhometownincInstagram: https://www.instagram.com/ourhometownwebpublishing/Twitter: https://twitter.com/ourhometownincLinkedIn: https://www.linkedin.com/company/our-hometown-com/..........Our Hometown Web Publishing is The Last Newspaper CMS & Website You'll Ever Need.  We help you generate revenue, engage with readers, and increase efficiency with Our Hometown's Digital & PrePress CMS features to fit your needs & budget.OHT's Web Publishing Platform is:-Powered with WordPress-Hosted on Amazon Web Services-Integrated with Adobe InDesign & Google Drivehttps://our-hometown.comSubscribe to our YouTube channel: https://www.youtube.com/channel/UCKw6KpKUiQkWldrX2-J1Kag?view_as=subscriberOur-Hometown can be reached via email for comments or questions at: ops@Our-Hometown.com

This episode is sponsored by Tonic.ai – where your data is modeled from your production data to help you tell an identical story in your testing environments.[00:01 - 07:22] Opening Segment Need to generate fake data that looks, acts, and behaves like production data for your test environments? Check out Tonic.ai!Head over to https://www.tonic.ai/ and sign up today for a free two weeks trial sandbox!From full-time employment to consultancyOn why he calls his business the banana stand“There's always money in the banana stand.”[07:23 - 21:54] Doing His Own Thing and Gaining IndependenceAvdi on the difference between consultancy versus the banana stand modelWriting his e-book and getting into screencastsHow he managed a startup business, consultancy, and being a new father at onceThe reason behind the rebrand: From RubyTapas to Graceful.DevWhy Avdi is done subscribing to the corporate cultureThe unconscious bias in recruitment[21:55 - 31:42] Building on WordPressWhy Avdi chose WordPress as the platform for his businessWhat are the advantages over the other platforms?WordPress plugins: What you need to knowKeeping track of the changes and updates on the platform[31:43 - 41:46] Closing SegmentWhat's next for AvdiHis advice on delegating and building your email listFinal wordsTweetable Quotes“There's always the risk. There are no guarantees in this industry. There are no  guaranteed retirement plans.” - Avdi Grimm“I think a lot of people in software are completely focused on either financial scaling or on like user scaling. The kind of scaling you need to plan for is devolving stuff from yourself, removing yourself as a bottleneck” - Avdi Grimm“Anything that I'm thinking of delegating or automating, always do it manually first, and do it manually for a while first and get a really good idea of what it is that I'm either delegating or automating.” - Avdi GrimmResources Mentionedhttps://www.tonic.ai/ - Sign up now for a two-week free trial!Exceptional Ruby by Avdi Grimm - Get a copy of Avdi's e-book at https://store.avdi.codes/l/NWtnkWordPressConvertKitLearnDashMemberPressWooCommerceConnect with Avdi on his site and on Graceful.Dev! Follow him on LinkedIn, too!Let's Connect! You can connect with me, Dr.  McKayla on Instagram, Twitter and Youtube to look into engineering software, and learn from experienced developers and thought leaders from around the world about how they develop software!LEAVE A REVIEW + help someone who wants to know more about the engineering software world. Your ratings and reviews help get the podcast in front of new listeners. _______Transcription[00:00:00] Dr. McKayla: Hello, and welcome to the Software Engineering Unlocked podcast. I'm your host, Dr. McKayla and today after pleasure to talk to Avdi Grimm. But before I start, let me introduce you to an amazing startup that's sponsoring today's episode, Tonic.ai, the fake data company. So what does Tonic.ai do? I'm sure you know how complex and cumbersome it is to create quality test data.[00:00:27] Dr. McKayla: It's a never-ending chore that eats into valuable engineering resources. Random data doesn't do it and production data is neither safe nor legal for developers to use. What if you could mimic your entire production database to create a realistic dataset with zero sensitive data? That sounds amazing, right? Tonic.ai does exactly that. [00:00:50] Dr. McKayla: With Tonic.ai, you can generate fake data that looks, acts, and behaves like production data because it's made from production. Yet, Tonic.ai guarantees privacy so your data sets are safe to share with developers, QA, data scientists, heck, even distributed teams around the world. Visit Tonic.ai to sign up today or click the link in the show notes to get a free two weeks trial sandbox.[00:01:14] Dr. McKayla: But now back to Avdi. Avdi has been a developer for over 20 years and runs, similar to me, a training and consulting business. The main difference is that he has been doing this already for over 10 years. So I'm super thrilled to pick his brain today around everything business-related. He's also a consulting pair-programmer and the author of several popular Ruby programming books and has several courses on this subject on his website, Graceful.Dev, formerly RubyTapas.com. So I'm super thrilled that he's here with me today. Avdi, welcome to my show. I'm very excited. [00:01:51] Avdi Grimm: Thank you so much. I'm excited to be here. [00:01:53] Dr. McKayla: Yeah, I'm super excited. So I've been following your journey on Twitter and so on for quite some time. Very inspirational as well. And I have a lot of questions around how you run your business and why you're running the business and what we can learn from you, right, a seasoned entrepreneur and self-employed person to also maybe get a little bit more independence in our life, right? So this is probably the main goal for myself, for everything that I do is flexibility and independence. So why are you running your own business and how does this come about? Why are you not a software developer in a company somewhere?[00:02:32] Avdi Grimm: Right, yeah. I mean, to some degree, I feel like it's almost an inevitable career arc for somebody in software. You know, I know people who have avoided it, but a lot of the people that I kind of looked up to over the years went through, you know, they went through the full-time employment phase and then they gradually kind of moved out to becoming consultants and having various other side businesses.[00:02:55] Avdi Grimm: And, you know, come to think of it, I never really thought about this much before. I had the example of my dad who worked in software and hardware design, and he was an independent consultant I was growing up. So that was kind of normalized to me to, like, have your own thing [00:03:08] Dr. McKayla: Yeah, for me was quite different. Yeah. [00:03:11] Avdi Grimm: I think that I, I saw that on the horizon maybe from earlier than some people do, just because it was, it was normalized for me, you know? And it just seemed like that's what a lot of my heroes did in the industry was eventually they became consultants. [00:03:26] Dr. McKayla: Yeah. Yeah, it's good if you have like role models. For me, it was quite the difference. I always saw it that I will work at the company for a really long time and, you know, climb the career ladder somewhere. Actually, I started a family that I saw, oh, this is not working out as I expected. And as I would like it to work out, right? And so this was a little bit why I changed the thing. So you call it a banana stand. You don't call it like an enterprise or something. Why do you call it the banana stand? And what's your philosophy for your business? How do you run it? [00:04:00] Avdi Grimm: So, yeah., I've started using the term banana stand recently, especially as I've been kind of reflecting back on, you know, over a decade of doing this and, like, my style of, of running the business and writing a little bit more about that. So the, the term banana stand, it comes from, the show Arrested Development in which one of the characters says to another, this character is trying to save the family business and his dad who is in prison keeps telling him there's always money in the banana stand, which he completely misinterprets the message and winds up, burning down a banana stand that's full of literal money in the walls. I apologize if I've spoiled the show for you, but it's been out for a while. But you know, like, that phrase stuck with me. There's always money in the banana stand and that's kind of the way that I look at it.[00:04:48] Avdi Grimm: So there's kind of two sides to this, this independent business for me. There's the consulting side. And then there's the product side, product being kind of a broad term for selling books, selling courses, selling workshops. It's kind of a loose definition of product, but it's definitely distinct from the consulting side of my business, which is more like, you know, hourly consulting on people's projects.[00:05:12] Avdi Grimm: And I definitely look at the product side as a banana stand as like something that I kind of run casually, even if I'm putting most of my time into it now. I still run it kind of like lazily and you know, and it's my own banana stand to putter around in. I'm not, like, beholden to any, like, schedules and I'm not on any kind of like track of, I have to, you know, make this much money.[00:05:35] Avdi Grimm: I have to, like, make sure that my VCs get a payoff and stuff like that. It's just kind of like, you know, I get the putter around in the banana stand and work on whatever I feel like. And, you know, that phrase there's always money in the banana stand is kind of like that has informed the way I think about employment a lot, because, for me, if I'm in between jobs, I used to think of it as in between jobs, I don't think of it that way anymore, but if I'm in between jobs, quote, unquote, that's not like a time to panic and, you know, and, like, do all the interviews and freak out about how I'm unemployed. That's time to just focus on the banana stand.[00:06:12] Avdi Grimm: And until something comes along, that makes sense. And I think that's been helpful to have that. And, yeah, that side of my business, really like, so we talked about consulting, but that side really came from early on, getting into e-book sales, which we can talk about how that story went if you want. [00:06:28] Dr. McKayla: So if I understand that you would say there's the consulting, which is, you know, it's something that you have continuously to invest in and also make some contracts around that.[00:06:37] Dr. McKayla: I'm also doing some consulting, which means like now I'm dedicating, let's say 30 hours for this project for three months, right? And so you are more or less sold out for that time? [00:06:48] Avdi Grimm: It's kind of like a real job.[00:06:49] Dr. McKayla: Yeah. It's like a real job, only that you have all the risks as well, which is even worse.[00:06:58] Avdi Grimm: But there's a lot more, even there there's a lot more independence. And honestly, you know, one of the things that I value on the consulting side is that, I mean, yeah, you have the risk, but there's always the risk. There are no guarantees in this industry. There are no guaranteed retirement plans.[00:07:13] Avdi Grimm: And what I don't have to do is I don't have to buy into a lot of corporate mission and values BS that I don't believe in. [00:07:22] Dr. McKayla: Yeah. So you have your consultancy and then in between those consultancy gigs, right, when there are no consultancy gigs, you're not freaking out, you're working on your banana stand and you grow that, right? And the good thing it's about the products and, you know, this mindset, I think, is that even a little bit of work on them pays off, right? So it's a little bit like an investment. So you create another free course, maybe, and you have like a, you know, a good lead magnet, have people that are interested in your work.[00:07:53] Dr. McKayla: Then you create a paid course when you have time and so on. And it stays, right? It's something that's there for longer, whereby the consulting, it comes, it brings normally quite good money, from my experience, right? In a very short amount of time, but then it goes away as well. While the banana stand, maybe it's a little bit, it's not this boom, now we have like all this money. But it's also not going away, right? Yeah, exactly. It's a snowball. It's a flywheel somehow, right? Yeah. [00:08:20] Avdi Grimm: Yeah. I mean, you know, a consulting gig is one big blizzard that, you know, that melts the next week and a banana stand is a snowball that you just kind of gradually roll over the years.[00:08:32] Dr. McKayla: And so how long did it take for you to have this banana stand where you could say, well, I have some predictable income that, you know, makes me sleep at night? . [00:08:43] Avdi Grimm: So actually I think, you know, my trajectory there probably was a little different from a lot of people's. I kind of, you know, I put along having the book, the e-book business on the side for a few years, and that really just fell out of speaking.[00:08:58] Avdi Grimm: It happened because I was giving talks at software conferences. And I was pouring a ton of time and energy into researching these talks. And I was like, you know, I wonder if there's a way to kind of recoup. You know, I have all this material that I put together. I can't fit it all into a talk.[00:09:14] Avdi Grimm: And I wonder if there's a way to like recoup the energy that I've been putting into this. And that was really the origin of the first book, which was Exceptional Ruby, which is about error handling and failure management and I made a book out of like the, all the extra material that I put together for that.[00:09:29] Avdi Grimm: And that was that kind of launched things. And so that was kind of a side business. It was a nice little side business for a couple of years. And then what changed was I decided to get into screencasting. I've been doing the books, I've been doing some podcasting and this was around, you know, this was like 20, maybe 2010, 2011, 2012.[00:09:52] Avdi Grimm: A lot of programming screencasts started taking off. And I decided to get into that business. And I had a vision of like, what if we did that only much shorter and more focused? And, you know, just do like five minutes or less. You know, get one idea across at a time. And so, unlike most banana stand efforts, that was really like a do or die, not do or die.[00:10:13] Avdi Grimm: I don't like that terminology that was a go big or go home. That's the phrase I'm looking for, go big or go home because I knew how much energy went into video production and it is a lot. And so it was like, okay, this is a project that I'm going to test the waters. If it does well, I'm going to try, you know, the only way this works is if I can make it into my full-time job, otherwise I'll just stop. And yeah, I got really lucky. I was coming in at a good time. People really liked the format. And so within, I think around a year or two, I was able to say, I don't actually need other jobs right now with the RubyTapas screencasts. [00:10:49] Dr. McKayla: Oh, yeah. That's nice. [00:10:51] Avdi Grimm: Yeah. So that was, that was kind of like line goes up. That was less, you know, slowly rolling snowball.[00:10:56] Dr. McKayla: Yeah. And how much time did you spend in this line goes up phase? You know, because somehow when you're focusing on something, like doing the screencasts, you're not having an income, right? And then if you go to consulting, you don't have the time. So you have to switch between those boats of not having time or not having money. So how did you handle that at that time? [00:11:17] Avdi Grimm: I didn't sleep. I had at least one new baby at the time, too. And, like, I was working consulting gigs. I don't know. It's kind of a blur at this point. I don't think that I could do that kind of thing again, unless it was a great need. 'Cause I was also, at that point at the beginning, I was producing three episodes a week. [00:11:41] Dr. McKayla: Wow. Yeah, that's a lot. [00:11:43] Avdi Grimm: Yeah. I was doing a lot at once and it was kind of nuts. [00:11:46] Dr. McKayla: Yeah. And I actually really liked, with the whole style also, when I look through your blog posts and everything, right, you have your own style. You didn't call it like Professional Ruby screencast, you call it RubyTapas, right? And the tapas probably transport the message of it's small pieces of very digestible, tasty things, right? [00:12:09] Avdi Grimm: And I feel like some of that probably also fell out of just like the Ruby, like, the community has always been super whimsical and kind of silly. And so, you know, I can't take full credit for that approach. [00:12:22] Dr. McKayla: Yeah. But recently, I don't know exactly when, but you rebranded your whole RubyTapas into Graceful.Dev, why is that? For me, it seems like it's now broader and there can be more happening, but what's your strategic vision behind, you know, going from RubyTapas to...[00:12:40] Avdi Grimm: I do not do strategic visions. I used to, but, man, I avoid strategy as much as possible now. I mean, that's okay. That's not true. I do a little, I do a little. But I try not... [00:12:54] Dr. McKayla: You definitely have some reasoning behind it, right? [00:12:56] Avdi Grimm: I try not to have five-year goals. Let's put it that way. I don't do goals. There's definitely some reasoning there. There's a direction there. I mean, the direction was one that I've honestly had in the back of my mind for a really long time. A lot of people don't know that, like, the same day in, like, 2011 or whenever it was that I registered RubyTapas.com and associated addresses. I also registered CodeTapas.com.[00:13:20] Dr. McKayla: Okay.[00:13:21] Avdi Grimm: So like, you know, I never wanted to completely limit myself to Ruby, strictly Ruby content. You know, I've worked in, God, like a dozen languages over the course of my career. And Ruby was just an area that I wound up focusing on a lot and wound up making a lot of money in. And enjoying, I really, really enjoy the language still and the community as well.[00:13:42] Avdi Grimm: But I always had in the back of my mind, you know, that I would expand, but, you know, I didn't wound up not using as you'll notice. I wound up not using CodeTapas as the branding 'cause I was really, like, moving in a different direction, broadening not just in, like, in the technologies that I want to cover, but also I just spend a lot more of my time thinking about broader topics like, the sustainability of the development that we do and systems thinking, understanding the systems in which we work and the systems that cause the work that we have to exist. And yeah, so just, for a lot of reasons, it made more sense to me. And in some of my talks, I've been really focusing on the concept of grace.[00:14:21] Avdi Grimm: So it just made more sense to me to move in that, that branding direction. And then recently I had the opportunity to finally, like, do a lot of the heavy lifting of moving content over. And so I took that. [00:14:33] Dr. McKayla: Where did this opportunity come from? [00:14:35] Avdi Grimm: Well, so I had a point a few years back where I was like, okay, you know what? I've been sort of off on my own, doing my own thing for a long time. I would like to get back into, like, the hustle and bustle of being part of a big team that's making something real in the world. And I spent, I don't know, a year or so interviewing pretty seriously at a bunch of different places. And that did not go as expected.[00:15:00] Avdi Grimm: And I finally decided that I, wasn't going to focus on that anymore after all. And I was just going to get back to the banana stand 'cause there's always money in the banana stand. And that has been actually an immensely satisfying experience, kind of coming back to it with a fresh, fresh, like maybe this is my calling perspective.[00:15:18] Dr. McKayla: Yeah, I actually followed this journey a little bit on your Twitter, you were sharing it with us and also the hassle of the whole, you know, getting naked in front of strangers, you know, and really selling yourself. And I mean, you have been in the industry for so long, you have shared your learning.[00:15:38] Dr. McKayla: You know, you have some portfolio online. It's not like somebody comes and has no idea about you, but still, it felt like at least what I got out of the tweets, right. What I read into them was that every interview was a little bit, it wasn't really like keeping your dignity, right? So you had really to get naked in front of them to do all these silly things.[00:16:03] Avdi Grimm: You know, I wouldn't, I actually, I would argue that it's not, it wasn't really about being naked. It wasn't really being, about being transparent. It was about people wanting you to do a very special dance for them that strokes their ego and me being at a point in my career and life where I'm just like, I'm not going to do that. Why would I do that? Looking back I got some actually really nice offers from some, you know, well, large companies anyway, but in the end I was not comfortable taking any of them. And in part, because of what I saw during the interview process.[00:16:39] Dr. McKayla: Okay, what did you see? [00:16:41] Avdi Grimm: Well, you know, so actually, let me tell you about something I just heard recently from a friend of mine, because I hear the same story over and over again. Like my story, what I've realized is my story is not at all unique. So just the other day I heard the story again of like, basically, you know, an extremely senior well-respected brilliant engineer gets asked by a friend that works at a FAANG, you know, works at one of these giant unicorn Silicon valley darlings, gets asked to come interview there. It's like, we'd love, you know, I'd love to work with you here, which is basically what happened to me, a number of different places. And, you know, so they kind of go into the interview silo and then they go through this process where in, you know, in this particular case, like they got interviewed by someone who was totally unrelated to the group that wanted to hire them because this is the way the process works. You know, we don't want bias in the system. There's a lot in these processes that are supposedly about eliminating bias, it's actually creating it.[00:17:42] Avdi Grimm: We can talk about that more in a minute, but, you know, was interviewed by someone totally unrelated to that team. And basically, they were like, you know, show that, you know, by heart, my favorite algorithm,[00:17:55] Avdi Grimm: I happen to have a favorite algorithm. You're going to show me that you can, you can identify that I'm thinking of this algorithm and then you can write it by heart. And like that wasn't an algorithm that this engineer had used before. And so it wasn't one they thought of, you know, I've got a lot of stuff in my background where it's like, I know of algorithms that probably most engineers haven't heard of because they happen to be useful for networking middlewares and I hear this all the time.[00:18:18] Avdi Grimm: Anyway, they got flunked out because they couldn't, you know, reproduce somebody's favorite algorithm from, by heart. And this is somebody with, like, close to my level of experience. It's nuts. And I keep hearing this. It's actually, you know, I've heard this from a lot of people, with my, lot of friends of mine, with my level of experience in the industry, that these systems, they're really tuned to find people that are exactly like the people who designed the system in as many ways as possible. [00:18:47] Dr. McKayla: Yeah. [00:18:48] Avdi Grimm: Like, for me, I don't care. I am a white guy with plenty of opportunities and a banana stand. You know, I can fall out of a process like that and be fine. But what I'm seeing is that these processes are also, I mean, they're very gatekeep-y and they're very clicky. They're very in-crowd, they're very, very, like, we are expecting people that sort of show the secret insignia of a very select group of Silicon Valley insiders, basically. [00:19:18] Dr. McKayla: I think one of the problems is also that they often require a tremendous amount of preparation, right? And if you think you are an experienced engineer, maybe at that point, you have a family, for example, around, right.[00:19:33] Dr. McKayla: And some other commitments, it gets really hard to study some, you know, lead code examples, just to be as fast as, you know, somebody else, right? And I think this is also something that I criticize a lot when I'm thinking, and then you don't even need that, you know, you don't need that knowledge. You could really solve real-world problems.[00:19:51] Dr. McKayla: You have some experience and background, right, that you have worked on. And it's probably also super challenging. So looking really at what that person has already achieved in the last, let's say 15 years would be, you know, and then really let them explain that in-depth, which shows that they probably can learn, you know, whatever problem or solve whatever problem you throw at them. It would be a much better way than, you know, getting back to bubble sort and, you know, and linked list or something, right?[00:20:19] Avdi Grimm: And this, this is a big part of where the bias is in the system, and this is why I get sort of morally outraged by it, you know? I don't do well in these, you know, I might not do well in these because I'm at a point where I just can't be arsed to do that much homework of like learning somebody's arbitrary favorite algorithm.[00:20:36] Avdi Grimm: But what they're implicitly biasing towards is the sort of stereotypical young white dude that has all the time in the world and doesn't have a family to support and doesn't have any disabilities. And, you know, I could list off a lot of, you know, a whole lot of privileges there that go into that sort of their really looking for that person who has nothing else going on in their life.[00:20:59] Dr. McKayla: Exactly. [00:21:00] Avdi Grimm: You know, so that they can then like induct them into the cult of your passion is your software career. And that bugs the heck out of me, you know, and I see this really like, you know, who is really hurting is people that come from backgrounds that aren't like mine and have other stuff. They have people that they're taking care of. They have kids, they have elderly parents, they have families that they're sending money to, and they can't afford a, you know, a break in their income while they spend six months, you know, doing nothing but the interview game. You know, there are so many things, and the people that are, you know, so many minorities in this country already have, in the world or, you know, minoritized people, I shouldn't say have so many other calls on their time because of the way society is already stacked against them. That it makes it impossible to jump through these. [00:21:48] Dr. McKayla: Yeah, I totally agree. I totally agree. Yeah. [00:21:51] Avdi Grimm: Sorry, I get worked up.[00:21:53] Dr. McKayla: No, I want to come back a little bit to your banana stand again because this is the way out for, for you. And it's a little bit the way out for me as well, right? So with Graceful.Dev, I don't know if you had that before. You had RubyTapas and you had like the courses, but Graceful.Dev is now a full-fledged membership site, right? So you have different courses and you build it on top of WordPress. Why did you go this route? I mean, you could have like your courses on some third-party platform, right? From, I don't know, Teachable or whatnot, you know, many, many different PODR and so on. But you host it yourself and then you have the membership site as well. And you do that. Why does choice, like, I'm also thinking about right now, awesomecodereviews.Com for example, runs on, I switched from WordPress to Gatsby. So it's a static side and I'm thinking on how to give it a membership capabilities.[00:22:49] Dr. McKayla: And I looked at SurplusCI and so on, but why did you go for WordPress? And are you happy with it? And what's the philosophy behind it? What do people get from this membership? What do you want to build? Probably there's a community behind, right? And some, some visions that you have for that.[00:23:06] Avdi Grimm: This is an opinion I've kind of come to over years of using many different systems. And there's continuum here because you know, a lot of people running, particularly running education sites for developers have rolled their own system from scratch. They've built their own servers or their own applications.[00:23:26] Avdi Grimm: And so, you know, there's that continuum all the way from roll your own to, you know, use a completely hosted service, like Podia, Thinkific, whatever, you know, and I've, I've tried a lot of these different things. I started Ruby topis out on somebody else's platform.[00:23:39] Avdi Grimm: And it was super limiting. You know, there would be things that people were asking for for years and they just, that feature wasn't a priority for the platform because you're competing, you know, you're competing with all the other people who use the platform. And for, you know, whose feature is most important.[00:23:54] Avdi Grimm: So it was very limiting to use a hosted platform, and I've periodically I try them again and they're always, there's always like something pretty early on, it's like, wow, I really need this feature. And I don't have it. But I've also toyed with building my own. I did that for a few years and you know, what I realized was, if I did that, my show was going to become about building an app to support the show, because that's what I was going to be spending all my time on, because it's a lot of work to build.[00:24:23] Dr. McKayla: It's a lot of work, yeah. [00:24:25] Avdi Grimm: People don't realize, you know, how many features are expected in an application that sells content and serves content and keeps track of people's progress in the content, et cetera, et cetera, et cetera.[00:24:38] Avdi Grimm: And yeah, I just, that was not the show that I wanted to be doing was, you know, I didn't want to be like here's videos about how to build a place that hosts these videos. So WordPress has turned out to be a really happy medium kind of between those two extremes. WordPress is just incredibly mature software.[00:24:56] Avdi Grimm: There's a lot of people in, particularly, the developer world that are kind of biased against WordPress and sadly against like the PHP ecosystem entirely, which I think is really undeserved. There's a lot of really, really good people working in this space. And the ecosystem is just amazing because you can kind of build anything you want and you can get as little or as much support as you want.[00:25:20] Avdi Grimm: You know, it's easy enough to build your own plugins for WordPress to just do a little tweak here, a little tweak there. You know, the architecture of it really supports the idea of exposing everything it does as hooks. And then you can hook your own stuff into those hooks, which is why it has this great plugin ecosystem.[00:25:36] Avdi Grimm: But one of the really cool things about the plugin ecosystem around WordPress is A, there is a plugin for everything, like, anything you might want to do. Somebody has got a plugin for it. And B, usually they have, like, a premium version, which comes with support. And I have had the best experience with premium plugins for WordPress.[00:25:55] Avdi Grimm: Like, you know, people just like being very responsive to the people that are giving them money and coming back and, you know, with bug fixes or like going into the, you know, going into your site and making, figuring out why it's not working. And so it's like, it's one of the rare places I've seen that people are putting out a ton of open-source software, but also getting paid for their work.[00:26:16] Avdi Grimm: Because all these plugins, like the base version at least, is always open source. And then basically you're paying them for maybe some premium features, but mainly for a support contract and, you know, and so people are making their living, creating open-source software. And I think that's pretty cool. And it's also, it also has done really well for my business. [00:26:32] Dr. McKayla: Yeah, and it's true. And so when I'm thinking about your course software, did you get a plugin for that? Or did you have to write it yourself or do you have like a plugin and then extend that on your own? How does that work? You're hosting your videos, but then they're also like, you know, questionnaires, for example, some quizzes, you know, as you said, you see that people, you know, it somehow tracks the progress of the people. It has to know that you're a member that can access that course, the other course. All of that functionality, does it come out of the box with some plugins for WordPress? Or did you have to implement that yourself or was it a mixture that you're actually getting a plugin and then you can, you know, enhance that with your own code?[00:27:15] Avdi Grimm: Great question. So, there are two to three categories of plugins that go into a site like this. I mean, my website has a lot more plugins than that, but there's sort of maybe three basic pieces. And one is  learning management system LMS, otherwise known as courseware. So that's a category of plugins I could probably reel off maybe six of them off the top of my head, I'm personally using LearnDash, which is one of the older ones and one of the more, probably the most popular one in WordPress right now. And it's very mature. It's a little clunky for me sometimes because it's really targeting in many ways, it's targeting like serious learning institutions where they have like accreditation concerns and certificates.[00:27:59] Avdi Grimm: And like, you can't take this course until you take this other course, lot of stuff that I don't care about. On the flip side, it's very mature. They handle all the things that I might want to put into it. They just also, also a lot of stuff that I don't care about. And then, so you've got, like, there's learning management, that's one. There's membership, which is like another whole category of plugins, which are generally focused around, given this account, what material does this person have access to? And that includes courses, like what courses does this person have access to. [00:28:28] Dr. McKayla: So they work nice together, LearnDash and the membership thing. [00:28:30] Avdi Grimm: Yeah, so generally what you see, so I'm using LearnDash on the LMS side, I'm currently using MemberPress, which is one of the more popular membership management plugins.[00:28:39] Avdi Grimm: Generally these plugins, they work hard to work with each other, you know, different teams usually, but they work hard to work with each other because that's where a lot of the value comes from. And so they have explicit support for each other. And then the third piece often is like your e-commerce, how you sell the thing.[00:28:56] Avdi Grimm: And that is often a separate plugin as well. Like in the WordPress ecosystem, it's usually WooCommerce. Sometimes it's EDD, Easy Digital Downloads. Now I've reeled these off like they are distinctly separate categories, but actually almost everyone in each of these spaces will happily give you like all of the above kind of in one.[00:29:18] Avdi Grimm: Because they all kind of, they'd grow, all gradually expand out to include each other's features. So like LearnDash, you can do a pretty basic membership management using the groups that are built into LearnDash. You can sell courses directly. Like they have Stripe integration and stuff directly from LearnDash if you want to, it's kind of basic, but it's totally there.[00:29:36] Avdi Grimm: MemberPress recently introduced their own courseware plugin for MemberPress. You can just like stick with that company if you want, as long as you're okay with like a more basic courseware offering. They also have the storefront part built in if you want to use it. So there's a lot of blur between these plugins as well.[00:29:54] Avdi Grimm: Yeah. [00:29:55] Dr. McKayla: Yeah. Okay, cool. And so are you then enhancing that, is that possible, especially if you have like the paid version, could you just write that? And then how do you keep track of your own changes and new updates that are coming from the team? How do you integrate those things? [00:30:09] Avdi Grimm: So one of the marks of a good industrial strength WordPress plugin is that they have well-defined hooks. You know, I was talking about like, WordPress is built on the concept of hooks. They have well-defined hooks that are documented. And so, like the ones that I work with do, they have good documentation sites and they have all these hooks that you can like, here's how you change this, you know, here's how you hook your own thing into this particular part of the interface or this particular process.[00:30:36] Avdi Grimm: And then, so what I have is what they call a site-specific plugin that I keep under version control, and I have a deployment system for that pushes it out to my way. And my site-specific plugin, basically just very selectively has a few, there's a few hooks where I want to customize something in one of those other plugins.[00:30:54] Avdi Grimm: And it just like hooks its own handler into just the, like the very specific hook that is one tiny piece that I care about changing. It's very small. The site-specific plugin is very small. I try to keep it very small and very focused. [00:31:07] Dr. McKayla: Okay. But so it has a valid defined API or hooks that you can really enhance. You're not going in and hacking in their, in their code base, right? So you're on the outside, whatever they allow you to change. [00:31:18] Dr. McKayla: Yeah. And if you're going to really get into this ecosystem, that's one of the things you want to keep your eye out for is like, does it seem like these people are really supporting that kind of external hooks?[00:31:28] Dr. McKayla: Yeah, it sounds very interesting. And I know quite a couple of people that are running WordPress websites and have a lot of, you know, like you said, WooCommerce, or like a membership sites and they're very, very happy with it. Maybe my last question for you is around, you said you are not going to plan for five years and so on, right? But I think everybody has some, some vision you know, some, some reasons why you'd be doing things like transitioning from RubyTapas to Graceful.Dev, right? What do you see yourself, do you want to do, is there a possibility that Graceful.Dev is really your full time thing and that you're not doing any consulting or do you want to keep doing consulting on the side? Or, you know, where are you heading towards, what's your ideal case?[00:32:16] Avdi Grimm: I wish I had a good answer for you. You know, I want to keep being able to do what feels right at the time, which is kind of what I'm doing right now. You know, Graceful.Dev is supporting me pretty decently along, you know, that alongside of my other, you know, other products and things. You know, I take consulting gigs as they look interesting.[00:32:35] Dr. McKayla: Yeah, and are you a solopreneur or do you have, like, a team that really helps you? [00:32:39] Avdi Grimm: Oh yeah. Good question. I don't have any full-time employees for years and years. I've employed people very part-time here and there, only ever like a handful only ever like maybe three to five at most, at any given time. Actually five is probably more than I have, but like I have somebody that's I've worked with for a long time, that handles kind of first line of support.[00:32:59] Avdi Grimm: So support emails first go to them and then they escalate them to me. I have somebody I'm working with now who's doing a lot of, like, helping me with content, like doing video editing or fixing up blog posts that have become, like their formatting has gone wonky or is out of date or something like that. Yeah. So I have a few people that just like very part-time helpers.[00:33:21] Dr. McKayla: Yeah. I'm currently right now in this position of getting people and I find it really difficult finding the right people because, you know, if you're already in this, okay, I need help now. I don't know how you overcame that stuff, but for me, it's like, I need help now, and I can't grow, you know, without this help. But I also can't really make the time to find the right people and to teach them and do onboarding. [00:33:44] Avdi Grimm: And that is, that is the classic catch-22. And there's no easy way out of it. You know, the point where you absolutely don't have, like, you don't have the overhead space to train somebody, but you need to train somebody in order to get the overhead space.[00:34:00] Avdi Grimm: Yeah, I wish I had an easy answer for that one, like that parts of slog. And eventually you kind of pull your head above it, but it's hard because, yeah, like the effort involved in like getting through that catch-22 is exhausting. I will say this about it. And, and this has informed my work for a long time.[00:34:20] Avdi Grimm: This is the most important kind of scaling to plan for. I think a lot of people in software are completely focused on either financial scaling or on like user scaling, you know, the, your user base scaling up like our, will our code base support unicorn scale. That is by far like the least common form of scaling that you have to support.[00:34:42] Avdi Grimm: The kind of scaling you need to plan for is devolving stuff from yourself. Taking, removing yourself as a bottleneck. That is the most urgent and immediate form of scaling that you're going to face. And so one of the reasons, I have a lot of reasons, but one of the reasons that I use WordPress is because it is the dominant player.[00:35:02] Avdi Grimm: Like, it powers like half the web now, and there is this huge ecosystem. And if I need somebody to do like copy editing, I don't need to teach them how to use GitHub and like commit things, you know, I don't need to find a copy editor, but then teach them how to use my special, precious bespoke system.[00:35:20] Avdi Grimm: They know how to use WordPress, whoever they are, they know how to use WordPress. And you know, if I need to get somebody, you know, if I want some help with my site because I don't have time to diagnose one particular bug, it's really easy to find WordPress consultants, and there's just so many things there where it's easy to find people that can do the thing that you need help with.[00:35:44] Avdi Grimm: And that's just as a general kind of policy. That's one of my biggest considerations when choosing anything is not, you know, not is this going to scale up, but can I scale it away from me? Can, you know, can I remove myself as the bottleneck for this in the future? [00:36:00] Dr. McKayla: Yeah. Yeah. That's such a good mindset. And I'm currently learning a lot with it and you know, it takes much more time and much more energy than I thought, but I also see that, you know, if you have already one person, right, so finding this one person, it means that you have to work with six different people. And then you realize, oh, it's, you know, it's, it's making more trouble that what I'm getting out of.[00:36:23] Avdi Grimm: Yeah. And I should say here, like, use my bad example for learning. I hit a crash at one point where I really wasn't like I was, my outgo was bigger than my income. And a big piece of that was that I had, I had tried to devolve too much of myself. You know, I tried to become too big and pay too many people to do too many different things.[00:36:45] Avdi Grimm: And the funny thing about what was happening there was that I was still swamped. I still had too little time. And it was because I had basically, you know, installed myself as a manager and I was spending all of my time helping people get unstuck and managing things. And so, yeah, it's really easy, like once you, once you kind of start going down that delegation road, it's really easy to go too far. [00:37:10] Dr. McKayla: Yeah. Yeah. I think, I think one step at a time and keeping the focus like I really would like to create more content, have more of this really quality time doing what I love to do like teaching, thinking about content, writing blog posts, right?[00:37:25] Dr. McKayla: This is really what gives me energy and less about the administrative stuff. But then, as you say, I have to be real careful not to get people adding to my administrative stuff. So, yeah. But yeah, very, very good.[00:37:38] Avdi Grimm: I think it's important to always know that like you can do the thing. One of my personal policies is like, anything that I'm thinking of delegating or automating, always do it manually first and do it manually for a while first and get a really good idea of what it is that I'm either delegating or automating.[00:37:55] Avdi Grimm: And usually what I discover is that I can automate less of it than I was planning. And it's enough. Or I can delegate less of it than I was planning and it's enough, but yeah, as it's always very tempting to be like, man, there's this one aspect of my business. I just don't want to think about at all. And so I want to delegate, delegate that part of it.[00:38:13] Avdi Grimm: And I think that's really dangerous though, that leads down that road of like now I'm just jammed up managing everyone and paying too much, you know, not balancing my books. [00:38:22] Dr. McKayla: Yeah. I think that's true. [00:38:25] Dr. McKayla: Do the thing the hard way for a while, figure out the smallest piece of it that you can automate or delegate.[00:38:31] Dr. McKayla: Yeah, cool. So Avdi, thank you so much for sharing all your insights. Is there something like, if there are developers out there that think, oh, I would like to have some side hustle, you know, get a little bit more independence or maybe even go full in, what do you think what is a, is a good strategy nowadays?[00:38:50] Dr. McKayla: You know, when there are already so many, screencasts, when they're already, you know, so many other things, so many blog posts, so many podcasts and so on. What do you think? How should people start doing it? Is a blog still a good first outlet? [00:39:04] Avdi Grimm: There's no going wrong with blogging. Honestly, like, it really doesn't matter like what your plan is. Get good at writing about things. Like, practice writing. It's just that I feel like that skill has informed, has improved so many other aspects of my business and of my career. I mean, writing about what you learn is such great practice for even if you just stay a regular developer, you're going to be a better developer because you are better at explaining and documenting your work to other developers. And so like, yeah, there's just no downside to getting in the habit of writing all the time about the work that you're doing. [00:39:46] Dr. McKayla: Yeah, that sounds good. Yeah, I think so too. I think that's a such a good advice. There's I think there's so many positive things that can come, be that job opportunities or maybe you have to jump on, you know, you get better as, as you said, in your communication skills, better at communicating with your colleagues and so on. So yeah, I think this is a great, this is really a great insight. Thank you so much, Avdi. [00:40:09] Avdi Grimm: Oh, I have one other thing on that, on that note that I should include. Start building your, your mailing list now. [00:40:16] Dr. McKayla: Mailing list, yeah. Good idea. Independent mailing list, I would say.[00:40:20] Avdi Grimm: You know, do that blog thing and then slap, you know, go with ConvertKit or something and slap a mailing list, subscribe on that thing, and just start collecting that snowball now, because that, it takes a long time, but oh my gosh, the opportunities that come out of having a good mailing list. There's nothing else like it.[00:40:38] Dr. McKayla: Yeah, that's true. Yeah. I think that's a great add, great addition to what you said before. So Avdi, thank you so much for taking the time and talking with me and sharing everything with my listeners and yeah, have a good day.[00:40:53] Avdi Grimm: Thank you so much for this. I really enjoyed it. [00:40:55] Dr. McKayla: I enjoyed it too. Thank you so much. Bye bye. [00:40:58] Dr. McKayla: This was another episode of the Software Engineering Unlocked podcast. If you enjoyed the episode, please help me spread the word about the podcast, send the episode to a friend via email, Twitter, LinkedIn, well, whatever messaging system you use. Or give it a positive review on your favorite podcasting platforms such as Spotify or iTunes. This would mean really a lot to me. So thank you for listening. Don't forget to subscribe and I will talk to you in two weeks. Bye.

How much thread could a Twitter thread thread if a Twitter thread could thread thread Carolina Nymark shares some of the trends she's seeing with Full Site Editing themes in the repo. Data like, common block styles include button, post-title, and site-title. Check the Twitter thread for more. Allie Nimmons has a new role at MasterWP as their Digital Producer. Devin Walker, founder of GiveWP and WP Minute Producer, got the conversation going about the high-cost to sponsor WordCamp US by asking the question “Would you spend $30-60k to sponsor and only reach 650 people in person? “ See sponsorship rates here. (I have an answer: sponsor the WP Minute for a year instead!)  Captain Macho Pirate Mick Rackham real name Michael, pondered that Matt Mullenweg should purchase the Mozilla or at least become the primary funder, to which Mullenweg replied “Would happily do it.” Christina Warren penned a fantastic tweet thread in a response to last week's “WordPress losing market share” that Joost wrote about. Is WP really shrinking? Alex Denning wrote that a .4% drop doesn't matter. “We had no idea why the market share was growing, and we accordingly have no idea why it's shrinking.” Eric Karkovack aggregated a collection of articles on Authory, The Changing Landscape of WordPress. In other news Justin Tadlock leaves his position as 1 of 2 writers at the WP Tavern. In his farewell address he shares that he's published 647 articles during his tenure and also reveals, there's no one behind the proverbial green curtain: “From the day I arrived until today, I have had complete independence to thrive or fail by the result of my work. It felt like our small team had been left on an island to fend for ourselves at times. We must go through the same channels as other publications for information and have never been given special treatment.” Over on our blog, Eric Karkovak wrote that Freelancers are Caught in the Middle of WordPress Licensing Woes. If the recent MemberPress debacle had you feeling uneasy – this post is for you. Thanks to all of the members who shared these links today: Daniel SchutzsmithJeff ChandlerEric KarkovacRaquel LandefeldBrad WilliamsJoe Casabona

Every Friday at 8:30 am PST we host the WP-Tonic This Week in WordPress & Tech round-table show where we discuss the latest WordPress and the general web news of the week. You can also watch the show LIVE on our WP-Tonic’s Facebook Group Page & YouTube channel. Tom Fanelli Founder and CEO of Convesio :https://convesio.com/ Chris Badgett Joint Founder and CEO of LifterLMS: https://lifterlms.com/ This Week's Articles That We Discuss During The Show #1 - WordPress Community Attributes Declining Market Share to Performance Issues, Increased Complexity, and the Lagging Full-Site Editing Project https://wptavern.com/wordpress-community-attributes-declining-market-share-to-performance-issues-increased-complexity-and-the-lagging-full-site-editing-project #2 - Apple's Director of Machine Learning exits over return-to-office policy https://appleinsider.com/articles/22/05/07/apples-director-of-machine-learning-exits-over-return-to-office-policy #3- Jailbreaking WordPress and the MemberPress renewal crisis https://masterwp.com/jailbreaking-wordpress-memberpress-renewal-crisis/ #4 - How Facebook undercut the Oversight Board https://www.theverge.com/23068243/facebook-meta-oversight-board-putin-russia-ukraine-decision

This week's WordPress news for the week commencing 25th April 2022.

This week's WordPress news for the week commencing 25th April 2022.

Heute berichten wir in Großer Runde über die WordPress News der letzten zwei Wochen.

MemberPress made some waves this week when it was discovered that they were completely locking out users who had expired license keys. The WordPress way is you get access to the plugin, which you get to keep because it's open source, whether or not you keep paying for the license. Generally, support and updates are the things that you keep paying for. But why is this the case when virtually every other piece of software we use today is based on, "a keep paying for access" model? Brought to you by GoDaddy Pro. Get all of the show notes, and a written to be read article over at https://wpreview.io/47

News WordPress 6.0 Beta 3 is now available for testing. These releases are moving along and testers are needed for the most recent release. If you would like to check out the release schedule you can go over to make.wordpress.org. It was just announced that Matt Mullenweg will be speaking at WordCamp Europe in Porto, Portugal June 2-4 2022. If you plan on attending this event you may want to listen to a podcast from Delicious Brains that gives some great ideas on how to make the most of your WordCamp visit. WooCommerce WooCommerce has released 6.5 RC2. This puts them on track for the May 10, 2022 release date. Testers are needed for this release as well. From Our Contributors and Producers Sarah Gooding over at WPTavern writes about how the WordPress subreddit blew up this week with reports of MemberPress locking users out of the plugin's admin if they do not renew their subscriptions. MemberPress is a popular membership plugin for WordPress that does not have a free version available. They do clearly outline the subscription policy but cutting off access to the plugin's admin screens leaves users without the ability to manage the membership functions of their sites once their subscriptions lapse. It will be interesting to see if this “change” impacts their customer base. David Vongries tweeted that he is looking for a new home for Kirki. If you are looking to venture into the Gutenberg product market this may be a great opportunity for you. Reach out to David if you're interested. Amber Hinds also tweeted about two plugins that need to be rehomed. They have become a distraction from the main focus on accessibility. Go check out the thread on Twitter and reach out to Amber if you're interested in her plugins. MasterWP has announced their WordCamp US 2022 Travel Sponsorship Program. Rob Howard explains how to apply. Go check out his blog post to apply to be a speaker to WordCamp US and possibly receive sponsorship. If you would like to contribute to helping send somebody to WordCamp you can head on over to DonateWC. Chima Mmeje was interviewed over on the Matt Report about how and why to raise your freelance rates. Go listen to this interview to discover how entrepreneurs can raise rates through grit, perseverance, confidence, and ultimately discovering self-worth. Next up: Block Editor Dev Minute by Aurooba Thanks to all of the members who shared these links today: Daniel SchutzsmithEric Karkovack

Business-focused topics from Jason and Kim. We'll discuss deceptive business tactics like perpetual sales, strike through pricing that isn't real, disabled plugin features until you "upgrade". We also talk about a new product idea for a global "Out of the Office" settings app that Kim had (and Jason isn't excited about!). Follow Jason on Twitter, Follow Kim on Twitter, Follow Stranger Studios on Twitter Transcript: Season 2, Episode 9 Welcome back to that talking thing. I'm Kim I'm Jason. This is episode nine, season two, and it's a business topic episode, and I'm stealing the show. I'm going to ask the only questions today and I hope I don't catch you off guard. No anything. So my first one is kind of a controversial thing. I'm ready to dig into this and name names and feel it because it's affects us. It affects our business. It affects our team. So it's based on deceptive business tactics. What do users think about it? How do we as other developers of WordPress products, how do we observe these deceptive tactics? And does it even matter? Is it worth engaging in. The number one deceptive business tactic that a direct competitor of ours uses is a perpetual sale. I was on a call with Patrick, our team member, and he said, don't you just wish one day they got their come up. And that users realize that this is a total lie. This isn't an opportunity to buy something at a discount. Their actual price is their discounted price. And I said, sure do I sure wish they would. That would be revealed, but it hasn't been, so I guess it's two part, let's talk about what are some deceptive business tactics? What have we tried in the nature of testing deceptive tactics and what do users actually think of those things? Yeah. I'm not so sure that. Folks like MemberPress you said name names who have perpetual sales and by the way, like they're not the only website it's super common. Yes. Are trying to be deceptive. Um, a lot of marketing is kind of psychology, behavioral modification type stuff. So when does it cross the line be high and like crossed a line? You know, just nudging the person, the buyer in a direction to really being deceptive or, you know, what we would consider a bad practice, but I always thought like, don't lie to your customer. So that's kind of a line, right? So it feels really simple that I feel that the customer. So even if they're little lies, they subconsciously pick up on these things over time. And they just get the sense of like, they're not serious. And that is one that interests me when I see that, you know, it's, it kind of, it makes me just feel like, why are they doing that? Or is it not really worth something or there's something wrong here. Um, but I also think folks who use those kinds of perpetual sales and I don't, maybe we didn't even describe what it is, but you'll see. It's like a banner at the top of the page saying you have three hours to save temporary. Oh, it's for four hours, three hours, 53 minutes or something. Yeah. I, and then, yeah, it'll, their price will always show up as strike through because like people love getting a deal. And I think the philosophy behind that too. People come to your website, they might be comparing you to other options, or maybe they might get the thought to compare you to other options, some point during the checkout. But if they feel like, oh my gosh, I have to make the decision. Now this is like FOMO, fear of missing out, encourages people to like, yeah, go ahead. Do it. You should get, you know, you got hurry up. Just kind of nudges people towards buying, which to hurry up is okay. But it is like, is it just, it's kind of lying to say this is a sale now. I, I actually, I literally know that those folks would sa

Read the full show notes on our website.Blair Williams Recommends:WPBeginner – Beginner's Guide to WordPressMemberPress – The “All-in-One” Membership Plugin for WordPressMemberPress on YoutubeThis episode features Blair Williams, a software developer, entrepreneur, and creator of MemberPress, the world's most popular membership plugin for WordPress. Over the years, he's developed countless large-scale web apps for all kinds of businesses. He's also the creator of the popular, pretty links and easy affiliate WordPress plugins.

MemberPress is the plug-in that powers digital subscriptions on the vast majority of Our-Hometown customers' websites. It allows publishers to restrict their premium content to paid subscribers, while also providing all of the tools needed to create and manage various subscription options and collect payment from their customers. Let's take a look at the most impactful ways that MemberPress is used on our platform. 1. Unlimited Subscription Options First and foremost, MemberPress supports any kind of subscriptions, whether it be a print subscription entitling the customers to the mailed printed newspaper, a digital subscription granting access to the online articles...Article LinkLet us know your thoughts about this episode by reaching out on Social Media!Facebook: https://www.facebook.com/ourhometownincInstagram: https://www.instagram.com/ourhometownwebpublishing/Twitter: https://twitter.com/ourhometownincLinkedIn: https://www.linkedin.com/company/our-hometown-com/..........Our Hometown Web Publishing is The Last Newspaper CMS & Website You'll Ever Need.  We help you generate revenue, engage with readers, and increase efficiency with Our Hometown's Digital & PrePress CMS features to fit your needs & budget.OHT's Web Publishing Platform is:-Powered with WordPress-Hosted on Amazon Web Services-Integrated with Adobe InDesign & Google Drivehttps://our-hometown.comSubscribe to our YouTube channel: https://www.youtube.com/channel/UCKw6KpKUiQkWldrX2-J1Kag?view_as=subscriberOur-Hometown can be reached via email for comments or questions at: ops@Our-Hometown.com

Our-Hometown is happy to announce our new Custom Memberpress Export tool, now available to all customers on our platform! The Custom Memberpress Export tool introduces an easy way to generate and export a list of subscribers who meet a criteria that you select, which is fully customizable to include/exclude any information fields that are recorded by our system. You can find this tool under Memberpress -> Automatic Member Reports on your WordPress Dashboard menu. Using this tool, you can export a list of your current active subscribers, or use the filter settings to obtain a list of only new subscribers since the last time...Article LinkLet us know your thoughts about this episode by reaching out on Social Media!Facebook: https://www.facebook.com/ourhometownincInstagram: https://www.instagram.com/ourhometownwebpublishing/Twitter: https://twitter.com/ourhometownincLinkedIn: https://www.linkedin.com/company/our-hometown-com/..........Our Hometown Web Publishing is The Last Newspaper CMS & Website You'll Ever Need.  We help you generate revenue, engage with readers, and increase efficiency with Our Hometown's Digital & PrePress CMS features to fit your needs & budget.OHT's Web Publishing Platform is:-Powered with WordPress-Hosted on Amazon Web Services-Integrated with Adobe InDesign & Google Drivehttps://our-hometown.comSubscribe to our YouTube channel: https://www.youtube.com/channel/UCKw6KpKUiQkWldrX2-J1Kag?view_as=subscriberOur-Hometown can be reached via email for comments or questions at: ops@Our-Hometown.com

Lo nuevo en @ViaPodcast: • Variety evalúa si acertaron o no con sus predicciones para el 2021. • Hernán López, fundador de Wondery, lanza nueva empresa no relacionada con el podcasting . • SquadCast resume sus logros del año 2021. • Jorge Marín Nieto identifica las 5 fases para conseguir oyentes . • Escuchar pódcast una de las 3 estrategias para combatir la “fatiga Digital”. • Conoce como MemberPress, un plugin de WP para membresías, se puede configurar para un pódcast de pago. • Nueva aplicación facilita crear en el celular videoclips del audio de un pódcast. Pódcast recomendado Wanderlust. Un programa en el que se explora a profundidad temas relacionados con el “deseo de viajar” y de conocer más. Siempre enfocado a un estilo de vida más sostenible. Tienen series sobre cómo nos alimentamos, viajamos y nos vestimos. Support this podcast

Hey Y'all, welcome to another Flipped Lifestyle Podcast Q&A w/ S&J! In the Flip Your Life Community, we hold a members-only Q&A twice a month where we answer online business questions of our members live on air! This podcast episode features some of the highlights of these recent live member Q&As to give you a glimpse of how we help the members of our community, and help you as well in online business by listening in. Today's Q&A highlights answer the following questions:  Question One: "I am launching registration for my big conference next week. My wait list is going great-- 600+ people say they want to come, there are 150 spots. Any tips for promoting sales? also, I'm going to use a Membership plugin to take registrations (MemberPress) because then I thought attendees could use that to login at the conference and get their handouts, etc. Does that sound okay, or should I use a specific event type registration plugin, or something like Eventbrite?" Question Two: "First of all, FYL Nashville Live was AWESOME!! Thanks S+J and team for making this happen. Now, on to my question: You have been offering a free month to the FYL Community. If you're comfortable sharing, what kind of results are you seeing? My membership site is ready and I'm forming my beta group. I am considering having a "free" membership tier, as a way to get folks in the door and get to my first paying customer. Do you think this is a good approach to get my first paying members? Or would you caution away from that?" Question Three: "My question - i am planning on running an evergreen webinar "in the background" while I continue to blog, provide value, etc. Any tips on how to running an evergreen webinar strategy? I am using an old webinar that I have done live over the summer on classroom management that I feel would be really beneficial to teachers now school is in full swing...I am planning on using FB for ads and letting my email lists know that I have this webinar going on...would love any tips and advice and how to maximize this strategy. Thanks, ya'll...gotta get back to my classroom ;/" Question Four: "If you had a medical condition and limited energy, how would you prioritize your time for building and running your membership?" SUCCESS STORY: "SUCCESS: Since the Nashville, I started a waiting list, and yesterday, launched my new class! I have 12 people signed up already. I'm teaching the first webinar one week from today!" CLICK HERE to get your FREE 30-DAY Membership in the Flip Your Life Community NOW!