eCom Pulse - Your Heartbeat to the World of E-commerce.

In this episode of Mastering E-commerce Marketing, host Eitan Koter sits down with Pasha Knish, the founder and CEO of AMZ Optimized, a full-service agency helping brands grow on Amazon through custom strategies, standout content, and data-driven advertising.Pasha's been selling on Amazon for over 13 years. He started out as a seller himself, launching and exiting multiple seven-figure brands. Today, he leads a team that manages over eight figures in annual client revenue. He knows what it's like to build something from scratch and how to scale it smart.This conversation covers what it really takes to succeed on Amazon right now. Pasha talks about the shift from simple white-label products to full-on branding, and why having a differentiated offer is no longer optional.He explains how most sellers miss the mark by not fully optimizing their listings, especially on mobile and how important it is to get the backend data right. It's not just about having good content, it's about sending the right signals to the algorithm.You'll also hear Pasha's take on tools like DSP, how to use off-Amazon traffic to boost rankings, and why brands need to think beyond Amazon if they want to build something sustainable.Whether you're launching your first product or managing a growing catalog, Pasha's approach is all about getting clear on what works, cutting out the noise, and staying focused on what matters.If you're looking to grow your brand on Amazon and do it in a way that's smart, flexible, and built to last, this episode is worth a listen.Website: https://www.vimmi.net Email us: info@vimmi.net Podcast website: https://vimmi.net/mastering-ecommerce-marketing/ Talk to us on Social:Eitan Koter's LinkedIn | Vimmi LinkedIn | YouTube Guest: Pasha Knish, Founder & CEO at AMZ OptimizedPasha Knish's...

In this episode, Eitan Koter chats with Joshua Lauer, founder of Lauer Creations Inc., about one of the most common marketing pain points today: making sense of your data.Joshua has worked with over 100 companies, including multimillion dollar brands, to clean up their Google Analytics (GA4), streamline reporting, and help teams actually use their data to make better decisions. In just two years, he's generated over $500K by doing exactly that.If your tracking setup feels off, your reports are confusing, or you're unsure which numbers to trust, this episode is worth a listen.Joshua explains what usually goes wrong with GA4, how to approach data without getting overwhelmed, and what really matters when it comes to tracking performance for eCommerce and B2B sites.You'll also hear about how to create dashboards that are clear and easy to use, which metrics are worth paying attention to, and how to connect the dots between marketing performance and business results.This conversation makes analytics feel less like a chore and more like a tool that supports real growth.Whether you're leading a team, managing a store, or just trying to stop flying blind with your marketing efforts, this episode will help you get a clearer picture of what's working and what's not.Let's get started.Website: https://www.vimmi.netEmail us: info@vimmi.net Podcast website: https://vimmi.net/mastering-ecommerce-marketing/ Talk to us on Social:Eitan Koter's LinkedIn | Vimmi LinkedIn | YouTube Guest: Joshua Lauer, Chief Executive Officer at Lauer CreationsJoshua Lauer's LinkedInTakeaways:Truth, accuracy, and growth are essential in marketing intelligence.Data chaos leads to confusion and ineffective...

Host Eitan Koter welcomes Matthew Stafford, the driving force behind Build Grow Scale. Matthew has spent decades helping e-commerce businesses not just grow, but thrive.He points out that increasing traffic isn't always the solution; improving conversion is. Matthew shares insights into optimizing your website by understanding customer behavior and simplifying the user experience.The discussion includes starting with one effective marketing channel, the role of AI in business, and the value of honest customer feedback.Whether you're starting out or aiming to scale, Matthew's approach provides clear, actionable steps to enhance your e-commerce strategy.Website: https://www.vimmi.net Email us: info@vimmi.net Podcast website: https://vimmi.net/mastering-ecommerce-marketing/ Talk to us on Social:Eitan Koter's LinkedIn | Vimmi LinkedIn | YouTube Guest: Matthew Stafford, Co-Founder, CMO at Stack InfluenceMatthew Stafford's LinkedIn | Stack InfluenceWatch the full Youtube video here:https://youtu.be/9g03tJznIp4Takeaways:Radical authenticity fosters deeper connections in business.E-commerce profitability hinges on conversion rates.Data-driven decisions lead to better optimization outcomes.Simplicity in design enhances user experience and sales.Email marketing is crucial for customer retention.Understanding customer sentiment is key to optimization.AI tools can enhance efficiency and conversion rates.Nurturing customer relationships is essential for long-term success.Market research helps identify the right channels for marketing.

On today's episode, Eitan Koter sits down with Dave Behar, founder and CEO of ION.Dave has spent years building brands, launching companies, and helping others grow. He was part of the original Hotmail team, helped take it to millions of users, and worked with big names like Adidas, Powerbar, and the Pac-12. Now at ION, he's helping companies get their content out through hyper-local and digital distribution.In this conversation, Dave explains why having a strong brand is still at the core of growth, even with all the new tech tools. It's not just about getting attention but about building trust and giving customers a reason to stick around.They talk about how short-form content can turn quick attention into real action, why it's smart to give your customers choices instead of just one offer, and how founders should build room to adjust as they go.Dave also shares stories from the early Hotmail days, how sports partnerships helped grow their user base, and why having fun in business matters more than people think.If you're a founder, marketer, or anyone building something right now, this one's for you. You'll walk away with simple ideas you can actually apply.Let's get into it.Website: https://www.vimmi.net Email us: info@vimmi.net Podcast website: https://vimmi.net/mastering-ecommerce-marketing/ Talk to us on Social:Eitan Koter's LinkedIn | Vimmi LinkedIn | YouTube Guest: Dave Behar, Founder, CEO & Chief Executive Athlete at ION NetworkDave Behar's LinkedIn | ION NetworkWatch the full Youtube video here:https://youtu.be/BnbQucQI2_sTakeaways:Collaboration is key to achieving business success.The concept of 'chief executive athletes' emphasizes a winning mindset.Digital tools are leveling the marketing playing field.

Welcome back to Mastering eCommerce Marketing with your host, Eitan Koter.Today's guest is Satej Sirur. He's the co-founder and CEO of Rocketium, a company helping brands simplify the messy world of creative production using AI and automation.We get into the real problems teams face when creating content at scale. Think hundreds of ad versions, across different platforms, with different formats, languages, and rules. Satej explains how Rocketium helps companies handle all of that, from building the creative itself, to approvals, compliance checks, and even pulling data to see what's actually working.One big topic here is how brands often misunderstand AI. Satej breaks down why AI isn't just about generating content with a simple prompt. There's a full creative workflow behind the scenes, and plenty of room for mistakes if you don't approach it the right way.Eitan and Satej also talk about leadership, especially in tech. Satej shares how his approach shifted from top-down decisions to giving his team the freedom and context they need to innovate on their own.If you're leading a marketing team, working with creative production, or trying to figure out how to actually use AI without getting lost in the buzz, this episode's for you.Let's get into it.Website: https://www.vimmi.net Email us: info@vimmi.net Podcast website: https://vimmi.net/mastering-ecommerce-marketing/ Talk to us on Social:Eitan Koter's LinkedIn | Vimmi LinkedIn | YouTube Guest: Satej Sirur, Founder and CEO at RocketiumSatej Sirur's LinkedIn | RocketiumWatch the full Youtube video here:https://youtu.be/8OOZ7kky5JcTakeaways:Mindfulness enhances our understanding of our actions and feelings.Evolution is a natural process that leads to personal growth.Happiness is achievable in today's world despite its challenges.Big goals should not overshadow the importance of the present.Roketium evolved from a game platform to a creative production tool.Understanding customer needs is crucial for product development.AI can automate many aspects of creative production.Analytics should inform creative decisions and campaign strategies.Leadership should empower teams rather than impose top-down directives.Focusing on real pain points leads to meaningful solutions.Chapters:00:00 Introduction to Satej Sivu and Roketium03:08 Mindfulness, Evolution, and Happiness06:09 The Birth of Roketium: From Games to Creative Production09:00 Understanding Customer Needs and Challenges11:51 Growth Strategy: Targeting Enterprises15:03 The Role of AI in Creative Production18:13 Analytics and Insights: Deconstructing Campaigns20:59 Navigating Marketing Complexity Across Platforms23:52 Leadership and Innovation Without Burnout27:11 Advice for Founders: Focus on Real Pain Points28:59 Conclusion and Future Outlook

Today, Eitan Koter sits down with William Gasner, CMO and co-founder of Stack Influence.William is a 6X founder, a 7-figure eCommerce seller, and has been featured in Forbes, Business Insider, and Wired.In this episode, they talk about what is really working in influencer marketing today.William explains why brands are moving away from big celebrity influencers and seeing better results with micro-creators who actually want the product.They get into product seeding, how it works, and why it creates more genuine content that performs better. William also shares how Stack Influence built a system that protects brands from losing inventory while still scaling influencer campaigns.You will hear how influencer traffic can help brands rank higher on Amazon, why external traffic matters, and how brands can set up campaigns that actually convert.Plus, William shares a few common mistakes brands make when they start out and how to avoid them.Whether you are already working with influencers or just curious how it works, this conversation breaks it down in a way that is easy to understand.Website: https://www.vimmi.net Email us: info@vimmi.net Podcast website: https://vimmi.net/mastering-ecommerce-marketing/ Talk to us on Social:Eitan Koter's LinkedIn | Vimmi LinkedIn | YouTube Guest: William Gasner, Co-Founder, CMO at Stack InfluenceWilliam Gasner's LinkedIn | Stack InfluenceWatch the full Youtube video here:https://youtu.be/8ah5JNMFnYQTakeaways:Influencer marketing is evolving towards an omnichannel strategy.Authenticity is crucial for effective influencer marketing.Building a two-sided marketplace presents unique challenges.Smaller creators often yield higher conversion rates than larger influencers.Product seeding fosters genuine promotion and engagement.Brands must have a strong online presence before launching campaigns.Understanding target audiences is key to successful influencer collaborations.E-commerce marketplaces require strategic visibility to succeed.Influencer campaigns can drive significant traffic to Amazon listings.The future of influencer marketing lies in genuine relationships and trust.Chapters:00:00 The Power of Influencer Marketing07:04 Building a Two-Sided Marketplace09:31 The Evolution of Influencer Marketing14:51 The Shift to Micro-Influencers17:52 Innovative Product Seeding Strategies18:03 Streamlined Campaign Launch Process23:31 Common Mistakes in Influencer Campaigns26:10 Omnichannel Strategies for E-commerce30:10 Finding 1Stack Influence and Final Thoughts

In this episode, host Eitan Koter sits down with Dylan Lam, founder of Omirank, a digital agency helping Amazon and e-commerce brands boost their online sales.Dylan shares how his team quickly identifies products that have real potential, even before they're officially launched. He breaks down simple ways to test product interest through Amazon and social media ads.He also explains why quiz funnels can significantly increase conversions, sharing a real example of how one brand scaled from six to seven figures using quizzes.Dylan points out common mistakes sellers often make on Amazon, like neglecting branding and not moving fast enough. He emphasizes why building a recognizable brand, instead of just selling generic items, makes a huge difference in long-term success.Lastly, Dylan highlights the advantages of TikTok ads over Amazon Live and discusses how AI is becoming an essential tool for optimizing e-commerce operations.Website: https://www.vimmi.net Email us: info@vimmi.net Podcast website: https://vimmi.net/mastering-ecommerce-marketing/ Talk to us on Social:Eitan Koter's LinkedIn | Vimmi LinkedIn | YouTube Guest: Dylan Lam, Founder at OmirankDylan Lam's LinkedIn | OmirankWatch the full Youtube video here:https://youtu.be/hzRi80mrfnwTakeaways:Curiosity drives continuous learning in e-commerce.Focus is essential to avoid distractions in marketing.TikTok is a powerful platform for driving traffic.Data-driven decisions are crucial for success.Engagement tests help validate product ideas before launch.Speed to market is a key factor for brand success.Brands must build a customer journey for retention.Quiz funnels can significantly enhance customer acquisition.AI is transforming the e-commerce landscape.Optimizing the entire system is vital for e-commerce success.Chapters:00:00 Introduction to Digital Dylan and Omirank02:00 The Importance of Curiosity, Focus, and Drive03:29 Marketing Strategies in E-commerce06:09 Identifying Winning Products for Launch09:00 Engagement Strategies Before Launch11:23 High-Performance Amazon Launch Strategies14:54 The Role of Branding in E-commerce18:50 Quiz Funnel Strategy for Customer Acquisition22:30 Data Optimization in E-commerce25:40 The Future of E-commerce and AI29:58 Conclusion and Contact Information

Welcome back to Mastering eCommerce Marketing. Today, Eitan Koter sits down with Raminta Keršulytė, founder of WFMA, a boutique agency that helps purpose-led brands scale with clarity and creativity.Raminta started out in fashion marketing but quickly got hooked on what really makes eCommerce work. In this conversation, she and Eitan talk about what actually makes brands stand out, especially in crowded markets like fashion and beauty.She breaks down why too many brands throw money at ads before fixing their websites, how A/B testing changed the way she thinks about failure, and why content without a strategy is just noise.They also talk about tech – AI, automation, and even a bit of blockchain – and how those tools are helping marketers focus smarter, not just harder.Website: https://www.vimmi.net Email us: info@vimmi.net Podcast website: https://vimmi.net/mastering-ecommerce-marketing/ Talk to us on Social:Eitan Koter's LinkedIn | Vimmi LinkedIn | YouTubeGuest: Raminta Kersulyte, Founder & Director at WFMARaminta Keršulytė's LinkedIn | WFMAFREE Content Blueprint: 5 Steps to Creating Content That ConvertsWatch the full Youtube videohttps://youtu.be/hPsKs9j6yc4Takeaways:Storytelling is essential in both life and marketing.Freedom fuels creativity and entrepreneurship.Understanding your brand's core values is crucial.Saturated markets can inspire creativity and differentiation.Many brands overlook the importance of website conversion rates.A-B testing helps identify what works in marketing.Purpose-driven brands focus on more than just profits.Smaller brands should focus on mastering a few channels.AI can enhance research and data visualization in marketing.Retention strategies should prioritize customer feedback.Chapters:00:00 Introduction to Raminta Kershulite and WFMA05:10 The Art of Storytelling in Marketing08:01 Navigating a Saturated Market10:04 Common Mistakes in E-commerce11:15 Boosting Conversion Rates15:27 The Role of Agencies in Marketing16:10 Purpose-Driven Brands18:45 Balancing Paid Ads and Organic Marketing24:04 Technology and Innovation in E-commerce26:44 Overview of WFMA's Services28:32 Retention Strategies for Brands31:00 Creating Content that Converts

In this episode of Mastering E-Commerce Marketing, host Eitan Koter talks with Gloria Chou, an award-winning PR strategist and host of the Small Business PR Podcast.Gloria helps small businesses, especially female and BIPOC founders, get featured in media outlets like Forbes, Vogue, Oprah's Favorite Things, and the New York Times. Her unique approach doesn't rely on expensive ads, PR agencies, or large followings.During their conversation, Gloria shares practical ways entrepreneurs can start earning organic media coverage. She introduces her easy-to-use CPR pitching method, showing exactly how to write messages that journalists actually read and respond to.Gloria also explains why organic PR often works better and lasts longer than paid ads or influencer campaigns. She highlights common mistakes brands make when reaching out to journalists and offers clear advice on how to fix them.Whether you're new to PR or just looking for ways to get better results without overspending, Gloria's strategies make it simple to get started right away.This episode offers clear tips for any entrepreneur who wants more visibility for their business without complicated processes or high costs.Website: https://www.vimmi.net Email us: info@vimmi.net Podcast website: https://vimmi.net/mastering-ecommerce-marketing/ Talk to us on Social:Eitan Koter's LinkedIn: https://www.linkedin.com/in/eitankoter/ Vimmi LinkedIn: https://il.linkedin.com/company/vimmi YouTube: https://www.youtube.com/@VimmiCommunications Guest: Gloria Chou, Founder and Chief Strategist at Gloria Chou PR LLCGloria Chou's LinkedIn Gloria Chou PR LLCWatch the full Youtube video here:https://youtu.be/kNvdZ8YbYXoTakeaways:PR is about being seen, heard, and valued.Organic PR is more credible and sustainable than paid ads.Crafting a relevant pitch is crucial for success.The CPR framework stands for Credibility, Point of View, and Relevance.Identify the right journalists by looking for commerce or shopping editors.Timing is key; pitch seasonal products ahead of time.Common mistakes include not following up and focusing too much on product features.Press releases can establish authority and protect intellectual property.Measure PR success through SEO and traffic analytics.Building relationships with journalists can lead to long-term visibility.Chapters:00:00 Introduction to PR and Its Importance03:00 Understanding Organic PR vs. Paid Advertising05:54 Crafting a Relevant Pitch: The CPR Framework08:59 Identifying the Right Journalists and Media Outlets12:03 Timing Your PR Efforts: Seasonal Strategies14:59 Common Mistakes in PR and How to Avoid Them17:59 The Role of Press Releases in PR Strategy21:05 Measuring Success in PR Campaigns23:50 Building Long-Term Relationships with Journalists26:53 Final Thoughts and Next Steps for Founders

On this episode of Mastering E-Commerce Marketing, host Eitan Koter chats with Paula Bruno, CEO of Intuition Media Group, a true trailblazer in influencer marketing.With nearly 25 years of experience and 15 years leading Intuition, Paula has worked with brands like Canon, TikTok, GoDaddy, and the FDA. She's helped build influencer programs that go way beyond follower count.They cover what really matters in today's creator economy, things like building loyal micro communities, choosing influencers who can sell (not just entertain), and how to spot real engagement over vanity metrics.Paula also shares her thoughts on live shopping and shoppable video, what's working, where the opportunities are, and how both creators and brands can tap into these trends without needing huge audiences.If you're trying to get better results from your influencer campaigns or wondering how to create stronger content partnerships, this episode is a great place to start.Website: https://www.vimmi.net Email us: info@vimmi.net Podcast website: https://vimmi.net/mastering-ecommerce-marketing/ Talk to us on Social:Eitan Koter's LinkedIn: https://www.linkedin.com/in/eitankoter/ Vimmi LinkedIn: https://il.linkedin.com/company/vimmi YouTube: https://www.youtube.com/@VimmiCommunications Guest: Paula Bruno, CEO at Intuition Media GroupPaula Bruno's LinkedInIntuition Media GroupWatch the full Youtube video here:https://youtu.be/iaL_ttU8700Takeaways:Operating from a place of abundance fosters collaboration.Integrity is essential in influencer marketing.Micro communities are more valuable than sheer follower count.Brands should focus on building relationships with super fans.Shoppable content and live shopping are the future of e-commerce.Brands need to experiment with live selling events.Success in influencer campaigns requires clear KPIs.Influencers are diversifying their revenue streams.Authenticity in live events can enhance brand connection.The future may see influencers developing their own brands.Chapters:00:00 Introduction to Influencer Marketing01:19 Core Values: Integrity, Abundance, and Embracing05:04 The Evolution of Influencer Marketing10:06 Micro Communities and Their Impact12:05 The Rise of Shoppable Content and Live Shopping19:31 Misconceptions in Influencer Marketing21:52 Defining Success in Influencer Campaigns24:30 The Future of Influencers and Brand Collaborations27:05 Services Offered by Intuition Media Group

In today's episode of Mastering eCommerce Marketing, host Eitan Koter chats with Marin Istvanic, Head of Performance Marketing at Inspire. Inspire is a boutique agency known for turning Facebook ads into serious growth for direct-to-consumer brands.Marin spent over $100 million on Facebook advertising, so he has firsthand knowledge of what actually works and what doesn't. He's also successfully grown his own brands, reaching impressive milestones like $30 million in revenue in just three years.In their conversation, Marin gives listeners a straightforward breakdown of recent changes happening on Facebook ads. He explains clearly how Facebook's newest algorithms, including the shift to Advantage Shopping campaigns, affect ad performance.Marin also reveals common pitfalls that brands frequently fall into, like neglecting customer reviews or misunderstanding their target audience and how to avoid these costly mistakes.Beyond strategies and tactics, Marin shares why consistency and customer insights matter most in performance marketing. He emphasizes that Facebook ads alone won't fix a weak product or poor offer; the foundation of the business must be strong.Whether you're just getting started or looking to sharpen your ad strategy, Marin offers practical and honest advice on creative formats, testing methods, and simple adjustments that lead to measurable results.Tune in to this episode if you're ready for a no-nonsense guide to making your Facebook ads deliver real growth, straight from someone who's done it successfully, again and again.This conversation might just simplify your approach to Facebook ads and help your brand finally reach its potential.Website: https://www.vimmi.net Email us: info@vimmi.net Podcast website: https://vimmi.net/mastering-ecommerce-marketing/ Talk to us on Social:Eitan Koter's LinkedIn: https://www.linkedin.com/in/eitankoter/ Vimmi LinkedIn: https://il.linkedin.com/company/vimmi YouTube: https://www.youtube.com/@VimmiCommunications Guest: Marin Ištvanić, Senior Media Buyer at Inspire Brands GroupMarin's LinkedInMarin's YoutubeInspire Brands GroupWatch the full Youtube video here:https://youtu.be/TBMkPBb7Pu0Takeaways:Freedom allows flexibility in work and life.Consistency is the key to mastering any skill.Facebook's new algorithm will automate ad serving.Understanding customer insights is crucial for effective ads.Common mistakes include outdated setups and poor targeting.Creative diversification is essential for successful campaigns.Monitoring performance metrics helps identify issues.Launching a brand requires understanding market demand.Video ads are effective for problem-solving products.Start learning through practical experience and community engagement.Chapters:00:00 Introduction to Marin Istvanic and His Journey02:52 The Importance of Freedom,...

Today's guest knows exactly why your customers aren't buying and she's not afraid to say it. Eitan Koter chats with Angela Gearhart, Chief Experience Officer at MediaMax, who's helped brands go from stuck to scaling by making customer experience actually mean something.Angela breaks down why “value” isn't about price, what most brands get wrong about loyalty, and how to figure out what makes your brand truly different. They also get into unified commerce, AI, and why your website alone isn't going to cut it anymore.If you're trying to connect the dots between product, messaging, and what your customer actually cares about, this episode will help you get there.Website: https://www.vimmi.net Email us: info@vimmi.net Podcast website: https://vimmi.net/mastering-ecommerce-marketing/ Talk to us on Social:Eitan Koter's LinkedIn: https://www.linkedin.com/in/eitankoter/ Vimmi LinkedIn: https://il.linkedin.com/company/vimmi YouTube: https://www.youtube.com/@VimmiCommunications Guest: Angela Gearhart, Chief Experience Officer & Co-Founder at MediaMaxxAngela Gearhart's LinkedInMediaMaxxWatch the full Youtube video here:https://youtu.be/nIfAIXAZJDYTakeaways:Curiosity, empathy, and creativity are essential in retail today.Value creation is crucial in uncertain economic times.Shopping experiences must be seamless and frictionless.Community goes beyond loyalty; it fosters advocacy.Existing customers are the richest source of sales.Retail has transformed; it's no longer just about physical stores.AI is a powerful tool but requires clear objectives.Unified commerce focuses on seamless shopping experiences.Retailers must clarify their sales strategies and tactics.Understanding consumer insights is key to successful marketing.Chapters:00:00 Introduction to Angela Gearhart03:15 The Evolving Retail Landscape08:51 Understanding Consumer Value12:54 Finding True Differentiators20:26 Unified Commerce Explained24:46 Challenges in Retail Today27:26 Exciting Trends in Marketing and AI

Most people aren't shopping when they see your ad.So why are you only marketing to the ones who are?In this episode of Mastering eCommerce Marketing, host Eitan Koter sits down with Jiri Boudal, CEO of Behaviour Labs, a company helping over 400 brands tap into the subconscious mind to grow smarter, not just louder.Jiri shares why traditional ad testing often misses the mark, how most surveys ask the wrong questions, and what really gets a brand stuck in a “performance plateau.”He breaks down the 95/5 rule (only 5% are buying right now), and how the other 95% still matter a lot. You'll hear why memory, emotion, and fast associations drive most purchases and how to shape your marketing around that.They also talk about brand codes, like sounds, colors, and characters, and why repeating them (instead of reinventing the wheel every quarter) is the best move for staying top of mind.If your team is stuck tweaking campaigns and chasing short-term ROAS, this one's a reset. It's practical, human, and full of ways to make your brand easier to remember, and easier to choose.And yes, Yoda, Coca-Cola, and a few strong feelings about jingles all make an appearance.Press play and find out how the brands that win in 2025 are building for the brain, not just the click.Website: https://www.vimmi.net Email us: info@vimmi.net Podcast website: https://vimmi.net/mastering-ecommerce-marketing/ Talk to us on Social:Eitan Koter's LinkedIn: https://www.linkedin.com/in/eitankoter/ Vimmi LinkedIn: https://il.linkedin.com/company/vimmi YouTube: https://www.youtube.com/@VimmiCommunications Guest: Jiri Boudal, Founder, Managing Director & Co-founder at Behavio LabsJiri Boudal's LinkedInBehavio LabsWatch the full Youtube video here:https://youtu.be/Us3ZUPsdoygTakeaways:Understanding is key in entrepreneurship and marketing.Subconscious insights can outperform traditional consumer research methods.System 1 thinking drives most consumer decisions.Brand marketing is essential for long-term growth.Mapping memory building is crucial for effective marketing.Distinctive brand codes enhance brand recognition and recall.Emotional marketing amplifies consumer engagement.Repetition in advertising strengthens brand memory.Brands should focus on unmet consumer needs.Creativity in branding should align with consistent brand codes.Chapters:00:00 Introduction to Behaviour Labs and Subconscious Insights02:07 Understanding Subconscious Insights vs. Traditional Research08:31 The Role of System 1 in Consumer Decision Making10:09 The Importance of Brand Marketing14:13 Mapping Memory Building in Marketing21:31 Distinctive Brand Codes and Their Impact

Today on Mastering eCommerce Marketing, Eitan Koter sits down with Alice Brown, the founder of Seventh Wave Stories. Alice is a messaging strategist and copywriter who made a unique leap from 12 years of coaching surf and ski to helping brands communicate in a way that actually connects with people.In this episode, Alice shares how her coaching background helped her understand emotional blocks and human motivation, skills she now uses to craft marketing messages that feel real, not robotic. She talks about why brand messaging often falls flat and how to fix it using real customer language, not guesswork.They also go over Alice's three-part checklist for uncovering strong brand messages: looking at what's stopping customers, understanding what drives them deep down, and how they want to be seen in the world. It's simple, clear, and helps you write better copy across websites, emails, and ads.If you've ever struggled to explain what your brand is about or just want your messaging to sound more human, this one's for you.Website: https://www.vimmi.net Email us: info@vimmi.net Podcast website: https://vimmi.net/mastering-ecommerce-marketing/ Talk to us on Social:Eitan Koter's LinkedIn: https://www.linkedin.com/in/eitankoter/ Vimmi LinkedIn: https://il.linkedin.com/company/vimmi YouTube: https://www.youtube.com/@VimmiCommunications Guest: Alice Brown, Founder, Messaging Consultant + Senior Copywriter at Seventh Wave StoriesAlice Brown's LinkedInSeventh Wave Stories Watch the full Youtube video here:https://youtu.be/JSQJn9hyjisTakeaways:Alice's journey from surf coaching to marketing is unique.Outdoor experiences provide clarity and inspiration.Community and networking are vital for self-employed individuals.Understanding customer hesitations is key to effective messaging.The 'big idea' is a powerful concept in marketing.Emotional connections drive customer decisions.Customer interviews reveal valuable insights for messaging.The three-step framework focuses on obstacles, motivations, and worldviews.Measuring success in messaging requires clear KPIs.Seventh Wave Stories emphasizes storytelling in brand messaging.Chapters:00:00 Introduction to Alice Brown and Her Journey02:53 The Importance of Outdoor Experiences and Community06:02 Transitioning from Coaching to Marketing08:46 Understanding Customer Obstacles and Hesitations12:02 The Concept of the Big Idea in Marketing14:55 Balancing Emotion with Product Details17:55 The Three-Step Framework for Messaging20:55 Exploring Customer Worldviews24:07 Finding and Validating the Big Idea27:12 Measuring Success in Messaging29:58 Seventh Wave Stories: Services and Philosophy

What do Walmart, Amazon, TikTok, and your favorite YouTuber have in common? They're all players in the growing world of retail media. Today's guest, Mike Feldman from VaynerMedia, knows exactly how to make them work for your brand.In this episode of Mastering eCommerce Marketing, host Eitan Koter chats with Mike, who leads global retail media at Vayner. Mike's done it all, from building media teams at Dentsu to running shopper marketing at Georgia-Pacific, and he brings real perspective on what's working (and what's not) in today's fast-changing commerce space.They talk about why ROAS can be a trap, how most brands are spending big on sponsored search without real impact, and why creators and affiliates are the ones to watch right now. Mike shares why live shopping isn't just a trend, and how retailers can use social content to drive real results, without overthinking it.If you've been hesitant to jump into video, creator-led campaigns, or live selling, this conversation will make you think twice. It's full of simple, actionable ideas and no-BS takes on where retail media is headed next.Also… yes, Mike journals every day. And once you hear him talk about strategy and connection, that fun fact will make total sense.Hit play and get ready for a fresh look at how retail, social, and content are coming together in 2025.Website: https://www.vimmi.net Email us: info@vimmi.net Podcast website: https://vimmi.net/mastering-ecommerce-marketing/ Talk to us on Social:Eitan Koter's LinkedIn: https://www.linkedin.com/in/eitankoter/ Vimmi LinkedIn: https://il.linkedin.com/company/vimmi YouTube: https://www.youtube.com/@VimmiCommunications Guest: Mike Feldman, SVP, Global Head of Retail Media at VaynerMediaMike Feldman's LinkedIn: https://www.linkedin.com/in/mike-feldman-9962b230 VaynerMedia: https://vaynermedia.com/ Watch the full Youtube video here:https://youtu.be/yW-iHSr6QUcTakeaways:Connection, creativity, and charisma are essential for success.Retail media is thriving despite economic challenges.Success in retail media is defined by revenue and margin growth.Data plays a crucial role in targeting and measurement.Social commerce is a significant opportunity for brands.Creator affiliates can drive sales and engagement effectively.Retail media strategies must be integrated across teams.Live shopping creates emotional connections with consumers.Retail media is a mature market, accounting for 30% of digital spend.Future trends include a focus on platform mastery and content to commerce.Chapters:00:00 Introduction to Retail Media and Personal Mantras04:18 Current State of Retail Media06:03 Defining Success in Retail Media09:43 Challenges in Offline Retail Media11:22 The Role of Data in Retail Media13:28 The Rise of Social Commerce16:22 Creator Affiliates and Content to Commerce20:19 Integrating Retail Media Strategies22:26 VaynerMedia's Approach...

On this episode of Mastering E-Commerce Marketing, host Eitan Koter sits down with John Horn, the CEO of StubGroup, a top 1% Google Partner agency known for helping brands turn struggling ad accounts into high-performing machines. John brings a direct, practical approach to paid media, focusing on what actually works and how to stop wasting budget.They cover why so many campaigns miss the mark early on, how to set up success before launching, and why measuring the right things matters more than ever. John also explains how PPC can be used to test product-market fit, how to catch tracking issues before they cost you, and where automation helps versus where it hurts.This is a helpful conversation for anyone who wants more from their ad spend and fewer headaches along the way.Website: https://www.vimmi.net Email us: info@vimmi.net Podcast website: https://vimmi.net/mastering-ecommerce-marketing/ Talk to us on Social:Eitan Koter's LinkedIn: https://www.linkedin.com/in/eitankoter/ Vimmi LinkedIn: https://il.linkedin.com/company/vimmi YouTube: https://www.youtube.com/@VimmiCommunications Guest: John Horn, CEO & Managing Partner at StubGroupJohn's LinkedIn: https://www.linkedin.com/in/johnjhorn1StubGroup: https://stubgroup.com/Takeaways:Integrity is crucial in agency-client relationships.Businesses often enter PPC with unrealistic expectations.Defining success metrics is essential for PPC campaigns.Tailoring strategies based on business stage is key.Conversion rate is a primary metric for success.Analyzing existing campaigns helps identify issues.PPC can be used for quick market research.Iterate campaigns based on data...

This week, Eitan Koter chats with Jason Donapel, the guy behind The Email Experience and millions in revenue generated through email and SMS, without annoying people or flooding inboxes with junk.Jason breaks down what makes retention actually work in 2025. He's not here for gimmicks or endless discount pop-ups. Instead, he talks about treating retention like relationship-building, why most brands get stuck in "blast mode," and how to design flows that feel more human and convert better because of it.It's part common sense, part technical breakdown, and all stuff you can actually use.Website: https://www.vimmi.net Email us: info@vimmi.net Podcast website: https://vimmi.net/mastering-ecommerce-marketing/ Talk to us on Social:Eitan Koter's LinkedIn: https://www.linkedin.com/in/eitankoter/ Vimmi LinkedIn: https://il.linkedin.com/company/vimmi YouTube: https://www.youtube.com/@VimmiCommunications Guest: Jason Donapel, Chief Operating Officer at The Email ExperienceJason's LinkedIn: https://www.linkedin.com/in/jason-donapel The Email Experience: https://www.jasondonapel.com/Watch the full Youtube video here:https://youtu.be/6a2NsWEv99ATakeaways:Retention marketing is about building relationships, not just transactions.Email and SMS are powerful channels for retention marketing.Metrics like messages sent and revenue per message are crucial for measuring success.Automated messages can significantly increase revenue...

This week, Eitan Koter talks with Amanda McCormick Bacal. She's gone from building brand stories at Ralph Lauren to leading global marketing at Joor, one of the biggest digital wholesale platforms in fashion.They get into what's changing in B2B, how wholesale and D2C work better together than people think, and what today's fashion buyers are really looking for. Amanda also shares what data from thousands of brands is telling us about what's selling, who's buying, and why it matters.If you're in fashion, retail, or just figuring out the next move for your brand, you'll want to tune in.Website: https://www.vimmi.net Email us: info@vimmi.net Podcast website: https://vimmi.net/mastering-ecommerce-marketing/ Talk to us on Social:Eitan Koter's LinkedIn: https://www.linkedin.com/in/eitankoter/ Vimmi LinkedIn: https://il.linkedin.com/company/vimmi YouTube: https://www.youtube.com/@VimmiCommunications Guest: Amanda McCormick Bacal, Senior Vice President and Global Head of Marketing at JOORAmanda McCormick Bacal's LinkedIn: https://www.linkedin.com/in/amanda-bacal JOOR: https://www.joor.com/Watch the full Youtube video here:https://youtu.be/XxSi9AG9kSgTakeaways:Dedication, empathy, and creativity are key values.The pandemic accelerated digital transformation in retail.Joor connects over 14,000 brands with 650,000 buyers globally.Buyers now expect digital convenience in B2B transactions.Independent retailers are increasing their market share.Brands are shifting focus from D2C to wholesale for profitability.Data insights reveal trends in consumer purchasing behavior.B2B marketing shares similarities with B2C strategies.Global marketing requires localization and understanding of local markets.Investing in technology can unlock efficiency and value.Chapters:00:00 Introduction to Fashion Marketing and Digital Wholesale02:15 Transitioning from Brand to B2B Marketing03:29 Understanding Jor: The Digital Wholesale Platform04:25 Impact of D2C on B2B Wholesale Operations07:48 Trends in Independent Retailers10:51 The Shift from D2C to Wholesale14:06 Insights from Data: Consumer Behavior Trends19:09 B2B vs B2C Marketing Strategies23:09 Global Marketing: Localization and Strategy25:19 In-House vs Agency Marketing Decisions26:37 Advice for Brands in the Evolving Wholesale Landscape30:01 Evaluating and Selecting Wholesale Partners

Today on Mastering E-Commerce Marketing, host Eitan Koter sits down with Stewart Cohen, the owner, executive producer, and director at Stewart Cohen Pictures, an award-winning production company focused on commercial storytelling. Stewart also leads Superstock, one of the largest media licensing houses, so he really knows how to work with visuals in a way that connects with people.In this episode, Stewart shares how he approaches video production in a world that's moving fast and full of distractions. From traditional commercials to TikToks and vertical video, he talks about what still works, what's changed, and why staying authentic matters more than ever.They also get into how Stewart works with agencies and brands to create content across different formats and channels, without losing the story. He offers thoughts on what makes a great video, how to work better with talent on camera (especially when they're not professionals), and why collaboration is everything.Website: https://www.vimmi.net Email us: info@vimmi.net Podcast website: https://vimmi.net/mastering-ecommerce-marketing/ Talk to us on Social:Eitan Koter's LinkedIn: https://www.linkedin.com/in/eitankoter/ Vimmi LinkedIn: https://il.linkedin.com/company/vimmi YouTube: https://www.youtube.com/@VimmiCommunications Guest: Stewart Cohen, Director/DP/Photographer at Stewart Cohen PicturesStewart Cohen's LinkedIn: https://www.linkedin.com/in/stewartcohenStewart Cohen Pictures: https://www.stewartcohen.com/Takeaways:Good values, fun, and engagement are essential.Video storytelling has evolved from traditional formats to social media.Engagement with clients and talent is crucial for success.Shorter videos...

Welcome back to Mastering E-Commerce Marketing. Eitan Koter's hosting today's episode, and he's joined by Corey Ganim, the guy behind Brand Rocket and The Wholesale Network.Corey started his Amazon journey after leaving his job at IBM, and now he's sold over $13 million worth of products through wholesale. But it didn't happen overnight. In this episode, he shares how he built his business step by step, how he landed brand deals by just showing up consistently, and why sometimes the least “cool” products are the best ones to sell.It's one of those chats that clears up a lot of confusion about Amazon selling, especially wholesale, and shows what really goes on behind the scenes.Website: https://www.vimmi.net Email us: info@vimmi.net Podcast website: https://vimmi.net/mastering-ecommerce-marketing/ Talk to us on Social:Eitan Koter's LinkedIn: https://www.linkedin.com/in/eitankoter/ Vimmi LinkedIn: https://il.linkedin.com/company/vimmi YouTube: https://www.youtube.com/@VimmiCommunications Guest: Corey Ganim, Managing Partner at BrandRocket eCommerce Retail/DistributionCorey Ganim's LinkedIn: https://www.linkedin.com/in/corey-ganimBrandRocket: http://www.gobrandrocket.comCorey's free 5-day course on Amazon wholesale: https://freewholesaleguide.comWatch the full Youtube video here:https://youtu.be/-3fhTdjKMmMTakeaways:Corey left his corporate job to pursue Amazon wholesale full-time.He generated over $13 million in revenue since 2019.Building relationships with suppliers is crucial for success.Follow-up is key; persistence pays off in sales.Amazon wholesale is easier than private label due to existing demand.Understanding market demand is essential before sourcing products.Effective communication is vital when approaching suppliers.Marketing strategies should leverage existing product demand.Focusing on less competitive niches can yield better results.Corey offers a free course to help others start in wholesale.Chapters:00:00 Introduction to Corey Ganim's Journey02:11 The Decision to Leave Corporate Life07:22 Building a Successful Amazon Business09:12 Understanding Amazon Wholesale vs. Private Label12:45 Approaching Suppliers Effectively16:57 The Importance of Follow-Up in Sales19:23 Marketing Strategies for Amazon Products24:33 Criteria for Selecting Wholesale Partners27:52 Focusing on Tools and Automotive Brands30:08 Corey's Free Wholesale Course and Resources

On this episode of Mastering eCommerce Marketing, Eitan Koter chats with Daniel Borba, the CEO of Spark Portal. His company helps brands turn video content into a tool that brings in leads, builds relationships, and helps close deals.Daniel has been working in video for a long time and shares what really moves the needle. They talk about using video to meet your audience where they are, how to avoid focusing too much on production quality, and why videos need to be built around real problems, not just products.He also explains how Spark Portal moved away from project-based work and into ongoing partnerships with clients, helping them learn what actually works over time.If you've ever wondered why some videos perform and others don't, this episode will make it clearer.Website: https://www.vimmi.net Email us: info@vimmi.net Podcast website: https://vimmi.net/mastering-ecommerce-marketing/ Talk to us on Social:Eitan Koter's LinkedIn: https://www.linkedin.com/in/eitankoter/ Vimmi LinkedIn: https://il.linkedin.com/company/vimmi YouTube: https://www.youtube.com/@VimmiCommunications Guest: Daniel Borba, Chief Executive Officer at SparkPortalDaniel Borba's LinkedIn: https://www.linkedin.com/in/danielborba SparkPortal: https://sparkportal.com/Watch the full Youtube video here:https://youtu.be/PzBUaIKTxWMTakeaways:Video is becoming cheaper and more accessible, but the quality bar is rising.Relevancy in video content is crucial for engaging the target audience.Companies often focus too much on either the top or bottom of the marketing funnel.Qualitative feedback is as important as quantitative data in video marketing.Thought leadership content works well at the top of the funnel.Short, engaging videos are essential for lead generation.Long-form content can be effective for deep dives and webinars.Measuring watch-through rates helps assess video relevance.Video serves as a key differentiator in competitive markets.A strategic approach to video marketing is necessary for long-term success.Chapters:00:00 Introduction to Video Marketing and Its Importance07:09 Understanding the Marketing Funnel13:04 Common Mistakes in Video Marketing15:25 Video Strategies for Different Funnel Stages20:05 Long-Form Content and Its Role21:54 Measuring ROI of Video Content30:29 Business Model Evolution at Spark Portal

In this episode, Eitan Koter welcomes Marques Ogden, former NFL athlete and now a business coach, speaker, and host of Get Authentic with Marques Ogden. After a tough fall post-football, Marques rebuilt his life and career from scratch.They talk about how real leadership is less about control and more about listening, respecting others, and staying grounded in your values. Marques also shares how he works with Fortune 500 companies to improve communication, mindset, and team dynamics — not with a magic formula, but with honesty and consistency.You'll also hear about his “Success Cycle” — a simple but powerful approach built on ambition, drive, and hard work. It's a great conversation that keeps things real and down-to-earth.Website: https://www.vimmi.net Email us: info@vimmi.net Podcast website: https://vimmi.net/mastering-ecommerce-marketing/ Talk to us on Social:Eitan Koter's LinkedIn: https://www.linkedin.com/in/eitankoter/ Vimmi LinkedIn: https://il.linkedin.com/company/vimmi YouTube: https://www.youtube.com/@VimmiCommunications Guest: Marques Ogden, Podcast Host of Get Authentic With Marques ShowMarques Ogden's LinkedIn: https://www.linkedin.com/in/marquesogdenWatch the full Youtube video here:https://youtu.be/Tc5sIiB6Wn8Takeaways:Alignment is crucial for personal fulfillment.Respect in business fosters better relationships.Values shape company culture and direction.Building a successful team takes time and effort.Authenticity is about being true to oneself.Servant leadership prioritizes the needs of others.Effective communication is key to organizational...

Hey everyone, welcome back to Mastering eCommerce Marketing. I'm Eitan Koter, and today's episode is a fun one.Eitan sits down with Vance Morris, a former Disney leader who spent over a decade crafting the kind of customer experiences people never forget. These days, he helps businesses build systems that make great service not just memorable, but also profitable - all through his Deliver Service Now brand and his “Return on Experience” approach.In this chat, Vance explains what customer experience really means - and spoiler alert, it's not just about being nice. He breaks down how companies can turn everyday moments into something people remember and return for. One of his go-to strategies? Sending printed newsletters in the mail - yes, actual mail - and why that works better than you might think.We also get into what he learned at Disney, how systems create freedom for teams and owners, and why answering your phone (yes, answering it) is one of the best things you can do for retention.If you're trying to keep customers coming back or want to stop competing only on price, this episode's worth a listen.Website: https://www.vimmi.net Email us: info@vimmi.net Podcast website: https://vimmi.net/mastering-ecommerce-marketing/ Talk to us on Social:Eitan Koter's LinkedIn: https://www.linkedin.com/in/eitankoter/ Vimmi LinkedIn: https://il.linkedin.com/company/vimmi YouTube: https://www.youtube.com/@VimmiCommunications Guest: Vance Morris, Founder of Deliver Service Now InstituteVance Morris' LinkedIn: https://www.linkedin.com/in/vancemorris Deliver Service Now Institute:

This week, Eitan Koter sits down with Mona Kinal, Chief Marketing Officer at G2A.com. With two decades of experience leading global marketing teams—including roles at Viacom and Discovery—Mona now leads strategy at G2A, a platform trusted by over 30 million users worldwide.They talk about how the gaming space is influencing the way people shop online, what it takes to scale a digital marketplace across 100+ countries, and why Gen Z expects more than just ads—they want experiences. Mona also shares how G2A uses AI to protect buyers, shape marketing campaigns, and better understand what users want.It's a conversation full of sharp takes on personalization, community-building, and how to stay competitive in a fast-changing industry.Website: https://www.vimmi.net Email us: info@vimmi.net Podcast website: https://vimmi.net/mastering-ecommerce-marketing/ Talk to us on Social:Eitan Koter's LinkedIn: https://www.linkedin.com/in/eitankoter/ Vimmi LinkedIn: https://il.linkedin.com/company/vimmi YouTube: https://www.youtube.com/@VimmiCommunications Guest: Mona Kinal, CMO (Executive Team Member) at G2A.COMMona Kinal's LinkedIn: https://www.linkedin.com/in/mona-kinal-51255163G2A.COM: https://www.g2a.com/Takeaways:G2A is the world's largest marketplace for digital entertainment.The company aims to democratize digital entertainment for all users.AI plays a crucial role in enhancing security and user experience.Understanding user behavior is key to adapting marketing strategies.E-sports and influencer...

On today's episode of Mastering E-commerce Marketing, host Eitan Koter meets up with Ezra Cohen, an e-commerce strategist who helps brands sell more effectively online through channels like Amazon, Walmart, TikTok, and their own websites. Ezra shares what's really working right now in social commerce—especially why TikTok Shop has become such a big deal with younger customers. He also covers how to succeed with subscription services, offering clear tips on making them attractive to customers and profitable for businesses.Ezra and Eitan also talk about the importance of sustainability and how brands can use eco-friendly practices to build trust with shoppers. Plus, Ezra gives useful tips on improving mobile shopping experiences and highlights common mistakes to avoid when launching new products online.Website: https://www.vimmi.net Email us: info@vimmi.net Podcast website: https://vimmi.net/mastering-ecommerce-marketing/ Talk to us on Social:Eitan Koter's LinkedIn: https://www.linkedin.com/in/eitankoter/ Vimmi LinkedIn: https://il.linkedin.com/company/vimmi YouTube: https://www.youtube.com/@VimmiCommunications Guest: Ezra Cohen, eCommerce Representative at ColavitaEzra Cohen's LinkedIn: https://www.linkedin.com/in/ezra-c-4833217bColavita USA: https://colavitastore.com/ Watch the full Youtube video here:https://youtu.be/UAvi6gZSSlgTakeaways:Social commerce is becoming essential for brands to reach consumers where they spend their time.TikTok Shop is a significant player in the social commerce space, especially among Gen Z.Subscription models provide predictable revenue and enhance customer loyalty.Sustainability is increasingly important to consumers and can influence purchasing decisions.Mobile commerce is growing rapidly, with mobile devices accounting for a large portion of online sales.Voice commerce is transforming how consumers shop for everyday necessities.Augmented reality enhances the online shopping experience by allowing consumers to visualize products in their environment.Brands must optimize their websites for mobile to meet consumer expectations.Understanding customer preferences is crucial for successful subscription services.Testing and adapting products based on consumer feedback is vital for long-term success.Chapters:00:00 The Rise of Social Commerce05:46 Subscription-Based E-Commerce Models09:52 The Importance of Sustainability in E-Commerce15:07 The Growth of Mobile Commerce20:50 Transformative Voice Commerce23:32 Augmented Reality in Online Shopping26:04 Navigating Marketplaces: Amazon and Walmart27:33 Lessons Learned and Best Practices

Growing an e-commerce brand isn't just about getting new customers—it's about keeping them. That's where Daniel Budai, CEO and Founder of Budai Media, comes in. Over the past seven years, his agency has helped 200+ e-commerce brands scale through email, SMS, and retention marketing. One of his clients even made $3 million in just 30 days using these strategies.In this episode, Eitan Koter chats with Daniel about what really works when it comes to email marketing, SMS, and loyalty programs. They talk about why most brands burn out their email lists too fast, how AI is changing email marketing, and the right mix of content vs. promotions to keep customers engaged. Plus, Daniel shares the must-have automations every brand should set up, when SMS makes sense, and how to actually make loyalty programs work for your business.If you're looking to increase revenue without always relying on paid ads, this episode is packed with actionable strategies. Let's get started.Website: https://www.vimmi.net Email us: info@vimmi.net Podcast website: https://vimmi.net/mastering-ecommerce-marketing/ Talk to us on Social:Eitan Koter's LinkedIn: https://www.linkedin.com/in/eitankoter/ Vimmi LinkedIn: https://il.linkedin.com/company/vimmi YouTube: https://www.youtube.com/@VimmiCommunications Guest: Daniel Budai, CEO & Founder at Budai MediaDaniel Budai's LinkedIn: https://www.linkedin.com/in/budaidaney Budai Media: https://thebudaimedia.com/ Watch the full Youtube video here:https://youtu.be/SmPG5NeGOtMTakeaways:Retention marketing is crucial for increasing customer lifetime value.Personalization and AI are transforming email marketing strategies.Data-driven decisions are essential for optimizing marketing campaigns.A balanced approach of promotional and educational content is key.Pop-ups can significantly enhance subscriber list growth.Email deliverability is becoming more challenging, especially with Gmail.SMS marketing offers higher open and click rates compared to email.Automations like abandoned cart and post-purchase are vital for e-commerce.Loyalty programs should focus on customer engagement, not just discounts.Understanding customer data is critical for larger brands. Chapters:00:00 Introduction to E-Commerce Retention Marketing01:49 The Journey from Geology to Marketing03:35 Personalization and AI in Marketing07:59 Data-Driven Marketing Strategies10:12 Content vs. Promotion in Email Marketing12:35 Growing Subscriber Lists Effectively13:34 Navigating Email Deliverability Challenges15:39 The Power of SMS Marketing17:52 Essential Automations for E-Commerce19:49 Understanding Retention Marketing22:58 Implementing Loyalty Programs25:57 Why Clients Stay with Buday Media27:49 Tips for Email and SMS Marketing30:09 Top 100 E-Commerce Emails Collection

What if every piece of clothing was made just for you? That's exactly what Craig Crawford, digital strategist and founder of Differently Enabled, is working on. In this episode of Mastering E-commerce Marketing, Eitan Koter chats with Craig about how technology is redefining fashion—from AI-driven measurements to on-demand production.Craig explains why off-the-rack sizing is outdated, how brands can use AI and digital tools to create better-fitting clothes, and what it really takes to build a fashion brand that's truly inclusive. He also shares the biggest mistakes brands make when trying to adapt to this market—and what they should be doing instead.Beyond the tech, Craig dives into the real-world challenges of made-to-order fashion, like supply chain issues, pricing, and getting customers involved in the design process. Whether you're in eCommerce, digital retail, or fashion, this episode is full of practical takeaways on how to stay ahead.Let's get into it.Website: https://www.vimmi.net Email us: info@vimmi.net Podcast website: https://vimmi.net/mastering-ecommerce-marketing/ Talk to us on Social:Eitan Koter's LinkedIn: https://www.linkedin.com/in/eitankoter/ Vimmi LinkedIn: https://il.linkedin.com/company/vimmi YouTube: https://www.youtube.com/@VimmiCommunications Guest: Craig Crawford, Founding Director at Differently EnabledCraig Crawford's LinkedIn: https://www.linkedin.com/in/craigscrawfordDifferently Enabled: https://differentlyenabled.com/Watch the full Youtube video here:https://youtu.be/sAdUhF3WKQ8Takeaways:Craig Crawford's journey into fashion was inspired by his personal health challenges during COVID-19.Differently Enabled focuses on creating stylish, functional apparel for individuals often overlooked by the fashion industry.The brand emphasizes co-creation with customers to ensure clothing meets their unique needs and preferences.Technology plays a crucial role in reducing lead times and costs in the fashion industry.The fashion industry often fails to understand the diverse needs of consumers with disabilities.Emotional connection in fashion is vital; clothing should empower individuals and boost their confidence.Many brands make the mistake of not knowing their own identity before pursuing inclusivity.Inclusivity in fashion should not just focus on medical needs but also on style and quality.Differently Enabled aims to be a model for the entire fashion industry, not just a niche market.Creativity and critical thinking are essential in the fashion industry, especially in digital transformation.Chapters:00:00 Introduction to Craig Crawford and Differently Enabled01:25 The Inspiration Behind Differently Enabled06:35 Innovations in Inclusive Fashion11:29 Challenges and Triumphs in the Journey21:13 Current Status and Future Plans23:06 Common Mistakes in Implementing Inclusivity30:26 The Right Brain of IT: Craig's Unique Approach

Join host Eitan Koter as he chats with Lisa Bourne, an experienced leader in retail and eCommerce with a Harvard MBA and a strong background in business strategy. Lisa has worked with major brands like Amazon, Bergdorf Goodman, and Neiman Marcus, specializing in sales, marketing, and merchandising. She's also played a key role in social impact and DEI efforts, previously leading initiatives at Zwift and serving as Executive Director at Outdoor Afro.After a planned sabbatical, Lisa launched MariBourne Ventures, a consulting firm focused on retail and eCommerce optimization, nonprofit strategy, and DEI advisory. She excels at bridging brand storytelling with retail fundamentals, helping businesses drive growth while creating meaningful customer experiences.In this episode, Lisa talks about retail transformation, the impact of AI and personalization on eCommerce, and what brands need to do to stay relevant. She shares how companies can optimize their online presence, improve conversion rates, and build authentic relationships with customers.Lisa also discusses the importance of inclusive leadership and how organizations can create environments where diverse teams thrive. If you're looking for real-world strategies on retail success, leadership, and customer experience, this is the episode for you.Website: https://www.vimmi.net Email us: info@vimmi.net Podcast website: https://vimmi.net/mastering-ecommerce-marketing/ Talk to us on Social:Eitan Koter's LinkedIn: https://www.linkedin.com/in/eitankoter/ Vimmi LinkedIn: https://il.linkedin.com/company/vimmi YouTube: https://www.youtube.com/@VimmiCommunications Guest: Lisa Bourne, President & Founder at MariBourne VenturesLisa Bourne's LinkedIn:

Today, host Eitan Koter brings a relaxed conversation with Sarah Carusona, an e-commerce growth consultant known for her work with top D2C brands. Sarah's experience spans from her time at OluKai—where she played a key role in shaping marketing strategies—to her current work as an independent consultant.Sarah has managed large media budgets for a variety of brands, including Alpha Lion, Sunny Within, and more. In her talk with Eitan, she explains that success isn't about pouring money into ads. Instead, it's about focusing on a few key performance numbers that really move the needle. She shows how a balanced mix of organic content and smart paid advertising can lead to real improvements.Throughout the episode, Sarah talks about setting up simple yet effective systems that guide customers from the first click to the final purchase. She covers topics like tracking the right metrics and understanding customer behavior without getting lost in the details.Eitan and Sarah keep the conversation friendly and easy to follow, much like two friends sharing what has worked for them. Listeners will walk away with clear tips to boost their online store's performance and manage marketing channels more efficiently.Website: https://www.vimmi.net Email us: info@vimmi.net Podcast website: https://vimmi.net/mastering-ecommerce-marketing/ Talk to us on Social:Eitan Koter's LinkedIn: https://www.linkedin.com/in/eitankoter/ Vimmi LinkedIn: https://il.linkedin.com/company/vimmi YouTube: https://www.youtube.com/@VimmiCommunications Guest: Sarah Carusona, eCommerce ConsultantSarah Carusona's LinkedIn: https://www.linkedin.com/in/sarah-carusona-531b35126/ Takeaways:Sarah transitioned to consulting to have more control over the marketing ecosystem.Fractional CMOs can provide significant value to brands by offering expertise without the cost of a full-time hire.

On this episode of Mastering Ecommerce Marketing, Eitan Koter sits down with Maxwell DesMarais, the digital marketing and paid media expert behind Vital Design. Maxwell knows exactly what makes eCommerce brands successful online, and today, he's sharing some of his best strategies.He breaks down the three things every online store needs to convert more customers, how social proof and video help build trust, and the surprising test that skyrocketed a client's conversion rates. He also talks about the latest shifts in SEO and paid media, including how Google AI is changing search traffic and what brands can do to stay ahead.Max also runs My Outdoor Base Camp, a site he built from the ground up, where he experiments with different marketing tactics. He shares what's working, what's not, and how brands can apply the same principles to grow their business.If you want practical strategies for improving your website, paid ads, and SEO, this is an episode you won't want to miss. Let's get started!Our podcast has been ranked #37 in Feedspot's 100 Best E-Commerce Podcasts: https://podcast.feedspot.com/ecommerce_podcasts/ Website: https://www.vimmi.net Email us: info@vimmi.net Podcast website: https://vimmi.net/mastering-ecommerce-marketing/ Talk to us on Social:Eitan Koter's LinkedIn: https://www.linkedin.com/in/eitankoter/ Vimmi LinkedIn: https://il.linkedin.com/company/vimmi YouTube: https://www.youtube.com/@VimmiCommunications Guest: Maxwell DesMarais, Director of Strategy at Vital DesignMaxwell DesMarais's LinkedIn: https://www.linkedin.com/in/maxwell-desmarais Vital Design: https://vitaldesign.com/

Welcome back to Mastering E-Commerce Marketing with your host, Eitan Koter. Today's episode is all about sports sponsorships, data-driven marketing, and how brands can connect with athletes in a smarter way. Ishveen Jolly, founder and CEO of OpenSponsorship, joins us to break it all down.Ishveen has built OpenSponsorship into the largest marketplace for brands looking to partner with athletes for digital campaigns. With over 17,000 athletes on the platform and deals with brands like Walmart, Footlocker, ESPN, and FanDuel, she knows what works—and what doesn't—when it comes to athlete marketing.In this conversation, she shares how she got into the industry, why she saw a gap in sponsorship deals, and what brands often get wrong about working with athletes. She also talks about shifting from a self-service model to a more hands-on approach, the rise of female sports, and how AI and data are changing the game. If you've ever wondered how brands—big and small—can use athlete partnerships to boost their marketing, this episode has plenty of takeaways.Our podcast has been ranked #37 in Feedspot's 100 Best E-Commerce Podcasts: https://podcast.feedspot.com/ecommerce_podcasts/ Website: https://www.vimmi.net Email us: info@vimmi.net Podcast website: https://vimmi.net/mastering-ecommerce-marketing/ Talk to us on Social:Eitan Koter's LinkedIn: https://www.linkedin.com/in/eitankoter/ Vimmi LinkedIn: https://il.linkedin.com/company/vimmi YouTube: https://www.youtube.com/@VimmiCommunications Guest: Ishveen Jolly, Founder & CEO at OpenSponsorshipIshveen Jolly's LinkedIn: https://www.linkedin.com/in/ishveenjolly/

Welcome to another episode of Mastering E-Commerce Marketing with your host, Eitan Koter. Today, we're talking with Michael Kleinmann, the Founder & CEO of Underwear Expert—a company that's turned men's underwear into a subscription experience. But Michael isn't just selling underwear; he's built businesses from scratch, created a national event (literally), and figured out what works (and what doesn't) in e-commerce.In this conversation, he shares how he started in the industry by accident, why customer acquisition is harder than ever, and how content marketing helped him build a massive audience before even selling a product. He also opens up about the real challenges of running a subscription business, from keeping customers engaged to avoiding the common pitfalls that cause cancellations.Michael also shares his thoughts on agencies (spoiler: he's not a fan), why marketing attribution is a mess, and how brands can stand out when anyone can launch a business overnight. If you're running an online store or thinking about subscriptions, this episode will give you plenty to think about.Our podcast has been ranked #37 in Feedspot's 100 Best E-Commerce Podcasts: https://podcast.feedspot.com/ecommerce_podcasts/ Website: https://www.vimmi.net Email us: info@vimmi.net Podcast website: https://vimmi.net/mastering-ecommerce-marketing/ Talk to us on Social:Eitan Koter's LinkedIn: https://www.linkedin.com/in/eitankoter/ Vimmi LinkedIn: https://il.linkedin.com/company/vimmi YouTube: https://www.youtube.com/@VimmiCommunications Guest: Michael Kleinmann, Founder & CEO at Underwear ExpertMichael Kleinmann's LinkedIn: https://www.linkedin.com/in/michaelkleinmann/ Underwear Expert:

Welcome to another episode of Mastering eCommerce Marketing with your host, Eitan Koter. Today's guest is Melanie Boylan, the co-founder and director of Stomp Social Media Training. Melanie has been helping business owners take control of their social media for over a decade, with a focus on empowering them to manage their platforms effectively without relying entirely on agencies.In this episode, Melanie shares how she accidentally started her business back in 2013 and grew it into what it is today. She talks about why it's so important for business owners to understand their social media, even if they're outsourcing it, and how that can make a real difference in building authentic connections with customers.You'll also hear Melanie's thoughts on the most common mistakes businesses make, like being inconsistent and failing to plan ahead. She breaks down practical tips to avoid burnout, strategies for staying organized, and why it's critical to post content that speaks to your audience first—before trying to sell them something.If you've ever wondered how to balance social media with everything else on your plate, or you're curious about the right way to approach your online presence, this episode is for you.Our podcast has been ranked #38 in Feedspot's 100 Best E-Commerce Podcasts: https://podcast.feedspot.com/ecommerce_podcasts/ Website: https://www.vimmi.net Email us: info@vimmi.net Podcast website: https://vimmi.net/mastering-ecommerce-marketing/ Talk to us on Social:Eitan Koter's LinkedIn: https://www.linkedin.com/in/eitankoter/ Vimmi LinkedIn: https://il.linkedin.com/company/vimmi YouTube: https://www.youtube.com/@VimmiCommunications Guest: Melanie Boylan, Founder / Director at STOMP Social Media TrainingMelanie Boylan's LinkedIn: https://www.linkedin.com/in/melanieboylan/

Welcome to another episode of Mastering E-Commerce Marketing with your host, Eitan Koter. Today, Eitan sits down with Ben Marks, the Director of Global Market Development at Shopware. Ben has over 20 years of experience in the e-commerce world, starting from his early days as a developer and moving through roles that have taken him across 50 countries.In this episode, Ben shares what makes Shopware a standout choice for businesses looking for flexibility and control. He explains the concept of headless commerce in simple terms and why it's a game-changer for merchants trying to stay agile in a competitive market.They also talk about how merchants can prepare for 2025 by focusing on smart investments in data and AI. Ben emphasizes the importance of asking the right questions before adopting new technology and shares advice on building a community around your brand.If you've ever wondered how to make better decisions for your e-commerce business or wanted to hear straight talk from someone who's been in the trenches, this is an episode you don't want to miss.Our podcast has been ranked #40 in Feedspot's 100 Best E-Commerce Podcasts: https://podcast.feedspot.com/ecommerce_podcasts/ Website: https://www.vimmi.net Email us: info@vimmi.net Podcast website: https://vimmi.net/mastering-ecommerce-marketing/ Talk to us on Social:Eitan Koter's LinkedIn: https://www.linkedin.com/in/eitankoter/ Vimmi LinkedIn: https://il.linkedin.com/company/vimmi YouTube: https://www.youtube.com/@VimmiCommunications Guest: Ben Marks, Director Global Market Development at ShopwareBen Marks' LinkedIn: https://www.linkedin.com/in/bhmarks/ Shopware:

On this episode of "Mastering E-Commerce Marketing," host Eitan Koter sits down with Thomas Phillips, the CEO of DTC SEO Agency. Thomas is a serial entrepreneur who built his first business as a teenager and has since dedicated nearly two decades to cracking the SEO code for e-commerce brands. His work has generated over $70 million in revenue, with projects like PetPortraits.com combining creativity and purpose.Thomas brings a straightforward perspective to today's conversation, explaining why SEO is more important than ever for brands that want to reduce their dependence on paid ads. He shares how strategies like targeted link building, optimized product pages, and ranking on platforms like ChatGPT can give businesses a competitive edge. You'll also hear practical advice on how to build trust with Google and avoid common SEO mistakes.Whether you're starting from scratch or looking to refine your strategy, this episode will give you tools to rethink your approach to organic growth.Our podcast has been ranked #40 in Feedspot's 100 Best E-Commerce Podcasts: https://podcast.feedspot.com/ecommerce_podcasts/ Website: https://www.vimmi.net Email us: info@vimmi.net Podcast website: https://vimmi.net/mastering-ecommerce-marketing/ Talk to us on Social:LinkedIn Eitan Koter: https://www.linkedin.com/in/eitankoter/ LinkedIn Vimmi: https://il.linkedin.com/company/vimmi YouTube: https://www.youtube.com/@VimmiCommunications Guest: Thomas Phillips, Chief Executive Officer at DTC SEO AgencyThomas Phillips on LinkedIn: https://www.linkedin.com/in/tomphillipsofficial/ Thomas Phillips on Instagram: https://www.instagram.com/thomasmrphillips/Thomas Phillips on Youtube:

Welcome to Mastering E-Commerce Marketing! In this episode, Eitan Koter chats with Dan Nikas, the founder of Elite Brands and GearBunch, a business that hit $4 million in its first year. What makes Dan's story stand out is his journey—he spent 17 years as a homicide detective before transitioning into e-commerce and marketing.Dan shares how his investigative skills helped him succeed in a field he had no prior experience in. He talks about how to identify and connect with the right audience, the importance of trust-building, and why consistent communication matters when growing a business. Dan also explains how to balance paid and organic strategies, how to maximize smaller budgets, and why he believes anyone can learn to succeed in e-commerce.This is an episode packed with practical advice for anyone looking to strengthen their online business or take the first steps into marketing. Let's get started!Website: https://www.vimmi.net Email us: info@vimmi.net Podcast website: https://vimmi.net/mastering-ecommerce-marketing/ Talk to us on Social:LinkedIn Eitan Koter: https://www.linkedin.com/in/eitankoter/ LinkedIn Vimmi: https://il.linkedin.com/company/vimmi YouTube: https://www.youtube.com/@VimmiCommunications Guest: Dan Nikas, Owner of Elite Brands and Gearbunch.comLinkedIn Dan Nikas: https://www.linkedin.com/in/dan-nikas-10379665/ Elite Brands: https://www.elitebrands.org/ Gearbunch.com: https://gearbunch.com/ Watch the full Youtube video here:https://youtu.be/R9xYC7rDJwQTakeaways:

Join Eitan Koter as he sits down with Terresa Zimmerman, the founder and CEO of Wood Underwear. What started as a quest for something meaningful turned into a 13-year journey in the men's underwear industry, a focus on wholesale, and a deep connection to independent retail.Terresa shares candidly about the ups and downs of running her own brand, from discovering a love for Main Street businesses to the power of using storytelling to engage customers. She also highlights the challenges facing small retailers today and why younger shoppers are still looking for those in-person experiences.This conversation is packed with takeaways for entrepreneurs, small business owners, and anyone curious about building a brand with purpose.Website: https://www.vimmi.net Email us: info@vimmi.net Podcast website: https://vimmi.net/mastering-ecommerce-marketing/ Talk to us on Social:LinkedIn Eitan Koter: https://www.linkedin.com/in/eitankoter/ LinkedIn Vimmi: https://il.linkedin.com/company/vimmi YouTube: https://www.youtube.com/@VimmiCommunications Guest: Terresa Zimmerman, Founder/CEO of Wood UnderwearCreator and Host at Main Street Matterswww.mainstreetmatters.coLinkedIn Terresa Zimmerman: https://www.linkedin.com/in/terresachristensonzimmerman/ Wood Underwear: https://www.woodunderwear.com/ Watch the full Youtube video here:https://youtu.be/lnwUzsLm4j4Takeaways:Terresa's passion for Main Street drives her various initiatives.Independent retail offers unique opportunities for...

Welcome back to another episode of Mastering Ecommerce Marketing with your host, Eitan Koter. Today's guest is Chris Anderson, the CEO and founder of Elevate Media Group and host of the Elevate Media Podcast. Chris has spent years helping businesses grow their reach and connect with their audiences through video content.In this episode, Chris and Eitan talk about why video is more important than ever for businesses of all sizes. They cover everything from getting started with just your phone to creating polished, professional videos that build trust and authority. Chris shares some great advice for brands on choosing the right type of video for their goals—whether it's short-form content for social media, B-roll for behind-the-scenes moments, or impactful brand story videos.They also discuss how AI is changing the game for video production and how businesses can use it to streamline their processes without losing that human touch. Plus, Chris shares some mistakes he's seen brands make when they create video content—and how to avoid them. If you've ever wondered how to get started with video or how to make the most of it, this episode has the answers.Website: https://www.vimmi.net Email us: info@vimmi.net Podcast website: https://vimmi.net/mastering-ecommerce-marketing/ Talk to us on Social:LinkedIn Eitan Koter: https://www.linkedin.com/in/eitankoter/ LinkedIn Vimmi: https://il.linkedin.com/company/vimmi YouTube: https://www.youtube.com/@VimmiCommunications Guest: Chris Anderson, CEO/Founder of Elevate Media GroupLinkedIn Chris Anderson: https://www.linkedin.com/in/chris1anderson/ Elevate Media Group: https://elevate-media-group.com/ Watch the full Youtube video...

Welcome to Mastering Ecommerce Marketing! Today, your host, Eitan Koter, is joined by Martin Greif, President of SiteTuners, a company that helps businesses improve website performance through Conversion Rate Optimization (CRO). Martin has spent years understanding how visitors think, what they care about, and what gets them to take action on a website.In this episode, Martin breaks down the three questions every visitor asks when they land on your site: “Am I in the right place? How do I feel about this site? What am I supposed to do here?” He shares simple yet powerful ways to answer these questions, like aligning your website messaging with your ads, building trust with a visible phone number, and making sure your visitors' needs—not yours—are front and center.You'll also hear why analytics and heatmaps are key for understanding user behavior, how to avoid common CRO mistakes, and why testing everything isn't always the answer. Whether you're running an e-commerce site or trying to improve your landing pages, Martin's practical advice will help you create a site that works for your visitors—and boosts your conversions.Website: https://www.vimmi.net Email us: info@vimmi.net Podcast website: https://vimmi.net/mastering-ecommerce-marketing/ Talk to us on Social:LinkedIn Eitan Koter: https://www.linkedin.com/in/eitankoter/ LinkedIn Vimmi: https://il.linkedin.com/company/vimmi YouTube: https://www.youtube.com/@VimmiCommunications Guest: Martin Greif, President of SiteTunersLinkedIn Martin Greif: https://www.linkedin.com/in/martingreif/ SiteTuners: https://sitetuners.com/ Watch the full Youtube video here:https://www.youtube.com/watch?v=06J0stq-lroTakeawaysCRO...

Hey everyone, welcome back to Mastering Ecommerce Marketing with your host, Eitan Koter. Today, Eitan is talking with Kathy Guzmán Galloway, CEO & Head Wizard at The Clarity Wizard. Kathy helps brands clarify their positioning to connect better with consumers and reduce risks.With 20 years of experience in the CPG world, Kathy has worked with brands like Lay's, Nature Made, and Hella Cocktail Co. to help them grow with clear brand strategies. She's also shared her expertise as a speaker and teacher for programs like SKU, BevNET LIVE, and 7-Eleven's Brands with Heart.In this episode, Kathy shares how consumer behavior has changed and what brands need to do to keep up. She covers the importance of knowing your audience, common mistakes in brand strategy, and how to stand out in a crowded market.Whether you're in ecommerce or brick-and-mortar, there's a lot of straightforward advice here to help your brand grow.Listen in for some no-nonsense tips on building a stronger brand.Website: https://www.vimmi.net Email us: info@vimmi.net Podcast website: https://vimmi.net/mastering-ecommerce-marketing/ Talk to us on Social:LinkedIn Eitan Koter: https://www.linkedin.com/in/eitankoter/ LinkedIn Vimmi: https://il.linkedin.com/company/vimmi YouTube: https://www.youtube.com/@VimmiCommunications Guest: Kathy Guzmán Galloway, CEO & Head Wizard at The Clarity WizardThe Clarity Wizard: https://www.theclaritywizard.com/ Gift for the Audience Link: theclaritywizard.com/podcastWatch the full Youtube video here:https://youtu.be/jN2e848LUNETakeaways:SEO is essential for driving organic traffic to websites.Keyword research is the foundation of effective SEO strategies.

Welcome back to another episode of Mastering E-commerce Marketing with your host, Eitan Koter. Today, Eitan sits down with Brandon Leibowitz, the owner of SEO Optimizers, a digital marketing company he's been running since 2007. Brandon has been helping small and medium-sized businesses grow their online presence, boosting their traffic, and converting that traffic into real results—whether that's sales, leads, or new clients.In this episode, Brandon and Eitan dig into the world of SEO and organic growth. Brandon shares how he started out in digital marketing right after college, and why he chose to focus on SEO as a way to drive free, long-term traffic. He talks about what's changed in the SEO world over the past 17 years, from simple tactics like keyword stuffing back in the day to today's focus on quality content and structured site architecture.You'll hear Brandon break down how businesses can optimize their websites to be more search-engine friendly, covering the essentials like site structure, keyword research, and the importance of backlinks. He also touches on the role of AI in shaping the future of SEO and how businesses can adapt to these changes.Whether you're new to SEO or looking to sharpen your strategies, this episode has plenty of actionable advice. Stick around to hear Brandon's take on why content is still king, why building backlinks is crucial, and how a solid SEO strategy can make a big difference for your business.Website: https://www.vimmi.net Email us: info@vimmi.net Podcast website: https://vimmi.net/mastering-ecommerce-marketing/ Talk to us on Social:LinkedIn Eitan Koter: https://www.linkedin.com/in/eitankoter/ LinkedIn Vimmi: https://il.linkedin.com/company/vimmi YouTube: https://www.youtube.com/@VimmiCommunications Guest: Brandon Leibowitz, the owner of SEO OptimizersSEO Optimizers: https://seooptimizers.com/SEO Optimizers Podcast:

Welcome to another episode of Mastering E-commerce Marketing, hosted by Eitan Koter. Today, Eitan is sitting down with Matt Krueger, Vice President of Digital Commerce at East Point Sports. Matt has a background that blends his love for sports with a deep experience in e-commerce, making for a really interesting conversation about where digital commerce is heading, especially in the sporting goods space.In this episode, Matt shares what it's like balancing both online and offline retail strategies, and the ways East Point Sports is working across multi-channel and brick-and-mortar environments. He talks about how adapting quickly is crucial for staying ahead in the ever-changing e-commerce world. Matt also gives us a peek into how he approaches building cross-functional teams, making sure everyone from marketing to customer service is on the same page to create a seamless customer experience.Matt also touches on the importance of combining creative strategies with solid operational efficiency. He shares his thoughts on navigating retail media, diversifying channels, and how to make smart decisions that align with both business goals and team capacity. And if you're wondering about the role of AI in e-commerce, Matt talks about where he's seen it help, especially in analytics and creative processes, but he also keeps it real about its limitations.So whether you're in the e-commerce field, interested in retail trends, or just curious about what makes a good business strategy in a changing market, there's plenty in this conversation that you'll enjoy. Let's jump in.Website: https://www.vimmi.net Email us: info@vimmi.net Podcast website: https://vimmi.net/mastering-ecommerce-marketing/ Talk to us on Social:LinkedIn Eitan Koter: https://www.linkedin.com/in/eitankoter/ LinkedIn Vimmi: https://il.linkedin.com/company/vimmi YouTube: https://www.youtube.com/@VimmiCommunications Guest: Matt Krueger, Vice President of Digital Commerce at EastPoint SportsLinkedIn: https://www.linkedin.com/in/kruegermatthew/

In this episode of Mastering E-Commerce Marketing, Eitan Koter sits down with Darren Jamieson, co-founder of Engage Web, a digital marketing agency based in the UK. Darren brings two decades of experience in the marketing world and has a lot to share about what it takes to build a successful agency, especially one that's been around for over 15 years—no small feat in the fast-changing marketing world.During the chat, Darren talks about how Engage Web keeps its edge by focusing on constant learning and helping their clients become real authorities in their industries. He explains why just having SEO rankings isn't enough—it's about creating quality content that really connects with what people are looking for, and he shares how his agency uses this approach to help clients thrive.Eitan and Darren also touch on some common challenges businesses face with SEO and why shortcuts don't work in the long run. Darren gives real-life examples of companies that tried to take shortcuts and what happened when Google's updates caught up with them. They also cover the importance of empowering a team to love the industry they're in, as well as Darren's approach to bringing a brand's content to life in a way that sets them apart from the competition.Whether you're new to SEO or have been at it for a while, there's a lot of practical advice in this episode to help you better understand how to build a strong online presence and get results that actually matter.Website: https://www.vimmi.net Email us: info@vimmi.net Podcast website: https://vimmi.net/mastering-ecommerce-marketing/ Talk to us on Social:LinkedIn Eitan Koter: https://www.linkedin.com/in/eitankoter/ LinkedIn Vimmi: https://il.linkedin.com/company/vimmi YouTube: https://www.youtube.com/@VimmiCommunications Guest: Darren Jamieson, co-founder of Engage WebLinkedIn: https://www.linkedin.com/in/darrenjamieson/ Engage Web: https://www.engageweb.co.uk/

Welcome to another episode of Mastering eCommerce Marketing, hosted by Eitan Koter. In this episode, Eitan chats with Jacob Shipley, who is the Head of Social Media at Benzinga. Jacob's got some serious experience when it comes to growing social media audiences, and he's been helping Benzinga reach new heights. If you want to learn how to build a real community online and gain more followers, Jacob's definitely someone to listen to.During their conversation, Eitan and Jacob talk about what it takes to create engaging content that really connects with an audience. Jacob shares how he's grown Benzinga's followers from around 80,000 to over 220,000, including some of the things that worked—and some that didn't. They also discuss the importance of focusing on the right platforms, understanding what your audience is looking for, and making sure your content fits the space.Jacob touches on why understanding the audience's mindset is key and how companies should think about their content from the bottom up, not just repurpose what's available. They talk about social media being a long game, one that takes consistency and adaptability, and why community engagement is still a superpower—even with all the AI tools around. There's also plenty of advice here on how to navigate trends, stay ahead, and really make social content work for your business.So, if you're interested in growing your social presence or figuring out what makes an audience stick around, stay tuned—you won't want to miss what Jacob has to say.Website: https://www.vimmi.net Email us: info@vimmi.net Podcast website: https://vimmi.net/mastering-ecommerce-marketing/ Talk to us on Social:LinkedIn Eitan Koter: https://www.linkedin.com/in/eitankoter/ LinkedIn Vimmi: https://il.linkedin.com/company/vimmi YouTube: https://www.youtube.com/@VimmiCommunications Guest: Jacob Shipley, Head of Social Media at BenzingaLinkedIn: https://www.linkedin.com/in/jacobshipley/ Benzinga: https://www.benzinga.com/ Watch the full Youtube video here:https://youtu.be/RwsTvHouRWU?si=7vd6ocyNpUP1halgTakeaways:Organic social media is a long-term...

Hey there, welcome to another episode of Mastering E-commerce Marketing. Today, Eitan Koter is joined by Matt Hodlofski, a partner at e6 Marketing. Matt has years of experience working with QVC and HSN, some of the largest live shopping platforms in the world. He started his journey as a producer at QVC and worked his way up, now partnering with brands to help them succeed in the live shopping space.In this chat, Matt shares what makes live shopping so engaging, especially for the audiences at QVC and HSN. He talks about how storytelling plays a huge role in connecting with customers, the strategies that go into crafting successful live presentations, and why focusing on a few key points is more effective than overwhelming viewers with too much detail.Matt also gives us a peek behind the scenes of how things work at QVC and HSN—how they build those shows that keep viewers tuning in and, ultimately, buying. He explains the difference between the traditional TV shopping approach and the new wave of live shopping we see today on platforms like TikTok, emphasizing why authenticity is so important for engaging a younger audience.If you're curious about what it takes to make products stand out in a crowded market through live video, or you want to hear about how these established networks are adapting to new trends, you're in for a great episode. Stick around as Eitan and Matt explore the world of video commerce and share what's working right now for brands looking to make an impact.Website: https://www.vimmi.net Email us: info@vimmi.net Podcast website: https://vimmi.net/mastering-ecommerce-marketing/ Talk to us on Social:LinkedIn Eitan Koter: https://www.linkedin.com/in/eitankoter/ LinkedIn Vimmi: https://il.linkedin.com/company/vimmi YouTube: https://www.youtube.com/@VimmiCommunications Guest: Matt Hodlofski, Partner at e6 MarketingLinkedIn: https://www.linkedin.com/in/matt-hodlofski-98194614/ e6 Marketing:

Hey there, welcome back to another episode of Mastering eCommerce Marketing with your host, Eitan Koter. Today, Eitan sits down with Oyéta Kokoroko, the founder and CEO of Okoko Cosmetiques, an award-winning beauty brand based in Canada that specializes in natural skincare products designed to solve everyday skincare concerns.Oyéta shares her journey, from starting Okoko Cosmetiques back in 2016 out of her passion for finding effective skincare solutions, to growing it into the successful brand it is today. She talks about the early challenges she faced, like figuring out how to position herself in the beauty market, connecting with her first customers, and getting noticed in an industry dominated by bigger players. She also discusses how innovation, customer connection, and the right mentors made all the difference in building her brand.Throughout the conversation, Oyéta opens up about her marketing strategies, including the importance of organic content, building relationships with influencers, and making her products stand out with unique formulations. She also touches on the role of mentorship, why packaging matters, and her efforts to help other founders with product innovation and brand development.If you're curious about the challenges and successes of running a beauty brand, or just interested in hearing how passion can drive a business to thrive, you're in for a treat. Stick around as Eitan and Oyéta chat about what it takes to build and grow a beauty brand that stands out.Website: https://www.vimmi.net Email us: info@vimmi.net Podcast website: https://vimmi.net/mastering-ecommerce-marketing/ Talk to us on Social:LinkedIn Eitan Koter: https://www.linkedin.com/in/eitankoter/ LinkedIn Vimmi: https://il.linkedin.com/company/vimmi YouTube: https://www.youtube.com/@VimmiCommunications Guest: Oyéta Kokoroko, Founder & CEO at OKOKO Cosmétiques Inc.LinkedIn: https://www.linkedin.com/in/oyéta-kokoroko-9b52b6160/OKOKO Cosmétiques Inc.: www.okokocosmetiques.comLinkedIn OKOKO Cosmétiques Inc.: https://www.instagram.com/okokocosmetiquesOKOKO Mentoring:

In this episode of Mastering eCommerce Marketing, host Eitan Koter welcomes Nikita Vakhrushev, the Founder/CEO of ASPEKT, a digital agency specializing in email marketing for DTC brands. Nikita brings a wealth of experience in helping brands build stronger connections with their customers through targeted email and SMS campaigns.Eitan and Nikita get into some essential topics around email marketing today, covering how to get emails delivered, keep audiences engaged, and make email a dependable revenue driver. Nikita shares his approach to deliverability, walking through what it takes to get emails into inboxes — from SPF records and DMARC setup to domain warmups. They also talk about the challenge of keeping email lists active year-round to make sure brands are top of mind when key shopping times like Black Friday roll around.Nikita also explains his approach to finding the right balance between promotional and value-driven content in email campaigns, plus the importance of A/B testing to see what resonates with audiences. He shares how SMS can complement email marketing, especially for products with lower price points where a quick, simple message drives conversions.For brands looking to grow their email list, Nikita suggests a mix of strategies, from website pop-ups to lead generation through social channels. Finally, Nikita talks about how AI tools like ChatGPT help his team generate fresh ideas and create content that engages customers effectively.Whether you're a seasoned marketer or just looking to get more out of email, Nikita's practical approach to email and SMS offers some solid takeaways for today's fast-paced eCommerce world.Website: https://www.vimmi.net Email us: info@vimmi.net Podcast website: https://vimmi.net/mastering-ecommerce-marketing/ Talk to us on Social:LinkedIn Eitan Koter: https://www.linkedin.com/in/eitankoter/ LinkedIn Vimmi: https://il.linkedin.com/company/vimmi YouTube: https://www.youtube.com/@VimmiCommunications Guest: Nikita Vakhrushev, the Founder/CEO of ASPEKTLinkedIn:

In this episode of Mastering eCommerce Marketing, host Eitan Koter sits down with Roee Peled, the Co-founder and CRO of Hoox, a financial tech company making waves in how credit card issuers engage and activate cardholders. Based in Miami, Roee brings years of experience in the fintech space, and today he's sharing Hoox's fresh approach to tackling the competition for top-of-wallet status among credit cards.During their chat, Eitan and Roee explore how Hoox has developed a system for credit card companies to prompt users with targeted offers right at the checkout, boosting engagement without relying on traditional methods like emails or street ads. Roee explains how Hoox leverages zero-knowledge technology to make real-time matches between consumers and their bank offers—without accessing any personal data. This solution provides a smoother shopping experience for users while delivering measurable results for card issuers and banks.Roee also shares what Hoox learned from taking a more agile approach to sales, transitioning from direct merchant outreach to building strategic partnerships with payment gateways and platforms like MasterCard. By focusing on making smart connections in the payment ecosystem, Hoox is scaling faster and improving activation rates—often by up to 25% compared to the usual methods.Eitan wraps up the conversation with a look into the future of customer activation, and Roee talks about how Hoox plans to stay ahead by offering low-friction solutions that fit naturally into the consumer's shopping experience. This episode offers a closer look at what's possible in fintech with a little creativity and strategic thinking.Website: https://www.vimmi.net Email us: info@vimmi.net Podcast website: https://vimmi.net/mastering-ecommerce-marketing/ Talk to us on Social:LinkedIn Eitan Koter: https://www.linkedin.com/in/eitankoter/ LinkedIn Vimmi: https://il.linkedin.com/company/vimmi YouTube: https://www.youtube.com/@VimmiCommunications Guest: Roee Peled, the Co-founder and CRO of Hoox LinkedIn: https://www.linkedin.com/in/roeepeled/

Welcome back to another episode of Mastering eCommerce Marketing with your host, Eitan Koter. Today, Eitan sits down with Dani Mechlowitz, the Founder & Managing Director at Delta Fulfillment, a UK-based company that specializes in eCommerce fulfillment. Dani's been leading Delta Fulfillment for the past seven years, and he shares a lot of interesting experiences from his journey of growing the business from a small operation into a trusted partner for brands across multiple sectors.In this episode, Dani talks about what it takes to run a successful 3PL (third-party logistics) company, the importance of building strong relationships with brands, and the challenges that come with handling eCommerce fulfillment and omnichannel operations. He also highlights the need for flexibility in a business like his, where they manage both direct-to-consumer orders and large B2B shipments.One of the key takeaways from this conversation is how Delta Fulfillment is embracing new trends like subscription services and omnichannel strategies to stay competitive. Dani also touches on how they're helping brands with TikTok integration, offering behind-the-scenes content and even live sessions from their warehouse to connect with customers in fresh ways.Whether you're interested in logistics, eCommerce growth, or finding the right fulfillment partner, Dani's experiences offer some real lessons for anyone navigating the fast-paced world of eCommerce. Let's get into it!Website: https://www.vimmi.netEmail us: info@vimmi.netPodcast website: https://vimmi.net/mastering-ecommerce-marketing/Talk to us on Social:LinkedIn Eitan Koter: https://www.linkedin.com/in/eitankoter/LinkedIn Vimmi: https://il.linkedin.com/company/vimmiYouTube: https://www.youtube.com/@VimmiCommunicationsGuest: Dani Mechlowitz, Founder & Managing Director at Delta Fulfillment LinkedIn: https://www.linkedin.com/in/danimechlowitz/Delta Fulfilment: https://deltafulfilment.co.uk/Watch the full Youtube video here:https://youtu.be/r1bi-22kMx0Takeaways:Partnerships are crucial in the fulfillment industry, as brands rely on fulfillment centers to pick, pack, and ship their products accurately and on time.Key metrics for fulfillment include on-time dispatch and order accuracy, which are essential for providing high-quality service to customers.Technology and software tools, such as WMS and integrations with shopping channels, play a vital role in streamlining the fulfillment process and providing transparency to customers.Sustainability is a growing focus in the industry, with brands seeking to reduce plastic usage and make their supply chains more environmentally friendly.Cross-border e-commerce can be effectively managed from a single warehouse, as long as core details are captured correctly and the right carriers and processes are in...

On today's episode of Mastering eCommerce Marketing, host Eitan Koter sits down with Yoni Kosminski, the Co-Founder and CEO of MultiplyMii and Escala. Yoni has built a career helping businesses scale by optimizing their teams and processes. MultiplyMii focuses on executive recruitment, helping companies find top remote talent from the Philippines, while Escala is all about improving operational efficiency, helping businesses streamline and document their processes.In this conversation, Yoni shares how he grew his companies by providing US-based brands access to high-performing Filipino teams. He talks about the importance of having the right mix between in-house and remote talent, and why it's crucial to balance strategy and execution. Yoni also touches on lessons learned from growing teams too fast, and how refining focus and setting clear expectations can prevent business inefficiencies.Listeners will also hear about the challenges companies face when scaling remote teams and how MultiplyMii addresses those by offering tailored recruitment and onboarding solutions. Yoni shares advice on how to avoid common pitfalls, improve onboarding, and ensure that remote hires are integrated into the team effectively.It's a conversation packed with practical knowledge about remote team management, the benefits of outsourcing, and strategies for business growth. Let's get into it!Website: https://www.vimmi.netEmail us: info@vimmi.netPodcast website: https://vimmi.net/mastering-ecommerce-marketing/Talk to us on Social:LinkedIn Eitan Koter: https://www.linkedin.com/in/eitankoter/LinkedIn Vimmi: https://il.linkedin.com/company/vimmiYouTube: https://www.youtube.com/@VimmiCommunicationsGuest: Yoni Kozminski, Co-Founder and CEO MultiplyMii and Escala LinkedIn: https://www.linkedin.com/in/yonkoz/MultiplyMii: https://www.multiplymii.com/Escala: https://www.weareescala.com/Watch the full Youtube video here:https://youtu.be/I3XwIK_X_c4Takeaways:Building high-performing remote teams is crucial for e-commerce businesses.Strategic minds and clear onboarding processes are essential when scaling remote teams.The challenges of scaling remote teams include planning, recruitment, and onboarding.Bootstrapping requires focus, picking the right battles, and building a profitable business.Achieving work-life balance is important for personal well-being and success in business.Chapters:00:00 Introduction and Background01:41 Inspiration for Launching MultiplyMii and Escala04:01 The Ideal Setup for Hiring and Outsourcing08:41 Challenges and Solutions for Scaling Remote Teams14:44 The Onboarding Process and Engagement Models21:16 Operational Transformation with Scala Management Consulting25:30 Tips for Bootstrapping

Welcome to another episode of Mastering eCommerce Marketing with your host, Eitan Koter. Today, Eitan is sitting down with John Roman, the CEO of BattlBox, a subscription-based brand known for its outdoor adventure gear. John shares the story of how BattlBox started in 2015 and how the brand stands out with a focus on content and community, making it more than just a typical direct-to-consumer business.In this episode, John talks about how their commitment to creating valuable content and building a strong community has been the backbone of their success. He explains how BattlBox leaned into organic content to fuel their growth, including a Netflix original series and a massive presence on social media. You'll also hear about the challenges they faced during and after COVID, including a dip after being acquired and how they managed to bounce back stronger than before by going back to their roots.John shares some great tips on how content creation and community engagement can really push a brand forward, even if the results don't come overnight. He also touches on BattlBox's subscription model, the role of influencers, and why they continue to focus on building relationships with their customers through different touchpoints, including a mobile app.It's a great conversation full of useful takeaways for anyone looking to build their brand, engage their audience, and create a strong community. Stay tuned!Website: https://www.vimmi.netEmail us: info@vimmi.netPodcast website: https://vimmi.net/mastering-ecommerce-marketing/Talk to us on Social:LinkedIn Eitan Koter: https://www.linkedin.com/in/eitankoter/LinkedIn Vimmi: https://il.linkedin.com/company/vimmiYouTube: https://www.youtube.com/@VimmiCommunicationsGuest: John Roman, CEO at BattlBox and Co-Host of ASOM LinkedIn: https://www.linkedin.com/in/john-roman/BattlBox: https://global.battlbox.com/?redirectFrom=usa-store