Podcasts about google local services

Unlock the secrets to consistently driving new clients to your mobile detailing business with expert insights on creating and running successful Google Ads campaigns. In this episode, we break down everything you need to know to get started, from setting up your first campaign to optimizing your budget and analyzing performance. Discover the power of Google Local Services and Google Service Ads to enhance your visibility and attract high-quality leads. Whether you're a business owner or a franchisee, this episode is packed with actionable strategies to help you keep your calendar full and your business thriving. More about franchising with Wings Mobile Detailing:Looking to expand your business? Learn how franchising with Wings Mobile Detailing can take your success to the next level. Visit franchise.wingsmobiledetailing.com for more information.

What are your real estate SEO strategies for attracting sellers? I'm not just talking about getting your name found on Google – I'm specifically talking about getting found on Google by home sellers. And of course, it's not just about getting found on Google but winning the seller's attention and trust.   In this episode of This Week in Marketing, Jason Pantana shows you six effective real estate SEO strategies for agents to use to attract and win more listings. He'll guide you through the specific networks to use, the keyword placements to seize, and exactly what it takes to have Google recognize you over the competition.  If you're serious about using real estate SEO strategies to attract home sellers, this is the place to start. Watch or listen now!     In this episode, Jason discusses…  1:40 – Local Directories   5:46 – Search Portals  7:30 – Google Local Services  13:15 – Social Media  16:08 – Agent Referral Sites  18:48 – Review Sites 

Google SGE,  un regard sur Alex Hormozi et un dossier sur Google Local Services !

In this episode, Dave and John dive into a discussion about various aspects of marketing strategies and customer engagement in the roofing business. They discuss their recent mastermind group meeting, highlighting the value of collaboration and camaraderie. In today's discussion, our panel of roofing experts dives into the use of yard signs, QR codes, automated review systems, and more. They also discuss the power of using vanity phone numbers and the magic of QR codes that bridge the gap between physical signs and online presence.  You'll hear about the world of customer reviews, as the panel debates the nuances of automated review request systems and the age-old question of who on the team should take the lead in garnering those invaluable star ratings. This episode is your ticket to staying ahead in the competitive roofing industry with the kind of marketing wisdom that will leave you fired up and ready to conquer! Episode Highlights: John shares his approach to pre-qualifying leads, utilizing inside sales and automations to streamline the process. The importance of a strong online presence and communication in closing deals remotely Using Loom videos to present proposals remotely  The transition from the initial presentation to Proline's automated follow-ups Dave discusses the effectiveness of using Yelp for generating leads without paid ads. The challenges and limitations of platforms like Nextdoor  Collaboration and knowledge sharing through mastermind groups The significance of networking and business growth Personal development and support in the roofing industry Effective pre-qualification strategies and utilizing inside sales Using Loom videos for remote proposal presentations The power of automation in roofing sales and marketing The effectiveness of yard signs as a powerful tool for generating leads and jobs. Exploring the design elements of yard signs, including the company logo and a catchy vanity phone number. The role of QR codes on yard signs and their potential impact on customer engagement. A comparison of different marketing strategies, from postcards to SEO, and their respective outcomes. The challenges and benefits of using automated review request systems with gatekeeper features. The debate on whether sales reps or other team members should be responsible for requesting customer reviews. The significance of timely responses to reviews and the importance of nurturing positive customer relationships. Consideration of using automation tools like Proline for effective review requests and management. Insights into the challenges and nuances of Google Local Services and the variations in review systems across platforms. Resources: If you're interested in learning more about The Roofer Mastermind groups or our Coaching Programs text me at (510) 612-1450 or book a free strategy call with me at https://davesullivan.as.me/free-strategy-call Download my FREE 1 Page Business Plan and get organized, focused, and profitable https://theroofershow.com/plan   Vetted Sponsors of the Roofer Show Check out the programs that will help you gain confidence in your sales process, become a better leader, and build a winning sales team at Salestransformationgroup.com/roofershow Tee up the sale and make a great first impression by having a friendly, professional receptionist answer your phone with https://get.ruby.com/theroofercoach. Be the modern-day contractor! We help you leverage technology to generate, organize and maximize commercial roofing leads. Find out more about Peak Leads at Peakleads.io. Automate your systems and do follow-ups better! Check out ProLine and use promo code “Dave50” for 50% off your first month's service!

Get the latest information on Google Local Services and how you can tap into this great new lead generation opportunity in your area. What You're Going to Learn Why Local Service Ads is a no-brainer for most plumbing/HVAC contractors How you can jump on board (if you have not already) What it takes to rankCONTINUE READING » The post How To Win With Local Service Ads for Plumbing, HVAC & Home Service Contractors appeared first on Plumbing & HVAC SEO.

We're chatting about Google My Business today, and you guys have probably heard of this. I've been hearing nothing but success stories of people all over the place that are using Google My Business and getting listings, getting buyers, getting clients, and it makes a lot of sense. The problem is I don't really know how it works. So we're bringing on a returning guest who's been on here if you guys followed the show, we talked about how to dominate your sphere of influence through Facebook groups and stay in touch with them.Will Penney has been a real estate professional since 1988, Will has overseen the purchase and sale of more than $250,000,000 worth of real estate in Stow, OH and its surrounding communities. Be sure to check out his website for more information. Three Things You'll Learn in This EpisodeHow to use Google My BusinessIs it better than Zillow reviews?How reviews help your businessResourcesLearn more about Will PenneyReal Estate Marketing DudeThe Listing Advocate (Earn more listings!)REMD on YouTubeREMD on InstagramTranscript:So how do you attract new business? You constantly don't have to chase it. Hi, I'm Mike Cuevas a real estate marketing. This podcast is all about building a strong personal brand people have come to know, like trust, and most importantly, refer. But remember, it is not their job to remember what you do for a living. It's your job to remind them. Let's get started. What's up ladies and gentlemen, welcome another episode of real estate marketing, dude, podcasts, what we're chatting about today is going to be something that I've been hearing quite a little bit of buzz about. But I'll be honest with you, I have no idea how it works. So anytime that happens, we bring on guests that are experts in different areas of different aspects of real estate marketing, and then we have them, school us on what we need to know about it. And what we're chatting about today is going to be Google My Business. And you guys have probably heard this, and I've been hearing nothing but success stories of people all over the place that are using Google My Business and getting listings, getting buyers getting clients. And it makes a lot of sense. The problem is I don't really know how it works. Exactly. So we're bringing on a returning guest who's been on here if you guys followed a show, we talked about how to generate dominate your sphere of influence through Facebook groups and stay in touch of them. That was Mr. Will Penny and will Penny is back with another piece of content that he's having a lot of success on. So my kids get it on the show was become a good friend. And he knows his stuff. And he's just sort of tells it how it is. He's blunt. He tells it and doesn't BS people. So I appreciate that and appreciate you coming back on the show. We'll How you doing buddy?I'm glad to be back man. I always appreciate listen to your podcast. And you're right, we have become good friends. I like the relationship we have. So I started listening to your podcast because you all you talk about is relationship marketing, through video and other you know, other tools and our business is about 70% referrals. My little team of five we do about 200 deals a year. We're just south of Cleveland, Ohio. I've been a realtor since 1988 34 years ago when I was 1953. Now so dinosaur on oldest shit. I look about my hair. But anyway, that my 35th year in the business and we just cut Zillow out completely I paid them $40 a month now for a crap zip code just so I can keep my premiere agent profile. Because we got 557 reviews on Zillow on Zillow. About two years ago, I predicted that Zillow would eventually shut down their find an agent page. And the reason is, is that they're going to the FLEX program throughout the country where they're charging referral fees, especially now that they got out of the eye buyer world because that was a complete debacle. Richard Barton missed the mark there. So anyway, I think that's his name, isn't it Rich Barton,some, the guy who started the Travelocity,whatever. So anyway, I figured that they would end up shutting down the Find an agent page, because you can't get you can't ensure that you're gonna get referral fees. If you allow a if you allow consumers to search for agents, it kind of makes sense. They haven't done it yet, but they're gonna. So I had all my Zillow reviews, because we've been all in for reviews for a long time. I've done a bunch of interviews on how to get 500 reviews on Zillow, but I don't have anybody review me on Zillow now. So two years ago, I started looking into Google, you can have a Google profile for free. It's starting to get saturated. So the key is that you need to have a lot of reviews, you need to respond to the reviews. So I just started having my clients review me on Google, then, about a year and a half ago, I, I was made aware of their GLS program, Google Local Services. And basically it's a Google Pay paid ad. So they promote you, you have to get background check. They do. You know they check to make sure you got insurance to check to make sure you've got no weird history. And then they give you a nice little green checkmark saying Google verified and then you have to pay a budget. You can pick the budget, but then they promote you. If someone puts in top real estate agents or top Realtors near me, you show up, you show up. Sothis is Google My Business.It's just Yeah, I mean, I don't know. Google Local Services is a sponsored ad program. They actually have a program called GLS Google Local Services. And you can Google that. And anyway, you can get you can you you can set up your own profile, but then they set up another one for you for the GLS program because that's all paid it's not ordered.So Well, let me unwind this a little bit. You got pissed off at Zillow two years ago, because you saw what was coming down the pipe there. You're going to flex programming and you had a lot of your social proof on Zillow 500 Plus Reviews. So two years ago, you just started figuring out I gotta find somewhere else for my reviews because Zillow is gonna backdoor me. And then you sort of just ended up getting more listings doing this, right.Yeah, because where many listings you generate amonth off your Google My Business? And I want to go from the end of the back?Oh, at least one. Great. And that's you pay for that?Is there any ad costs involved? Yeah.So my, my spend is 1200 a month. So you figure my average commission check even in Ohio is about 6700. And the cool thing is because it's social proof, by the time they call you, they've they've checked you out, I mean, you're you're attracting the type of consumer that values trust, and they value. They value a referral from hundreds of people versus aunt Matilda.So how do you? How many reviews do you have up right now? And Google?I think 212 212.And that's after the last two years of doing it, right?Yeah, but we, we've made getting reviews part of our process since 2010, when I joined Zillow. So we had a warning to everyone, my little public service announcement, my RSA realtor service announcement, do not ask for reviews, unless you get your process under control. Because if you're not answering your phone, or you only text or you like to just respond to emails, or if you, if you, if you delay, like how long it takes for someone to be able to get a hold of you, because you're spending six hours a day watching Instagram reels and you can't get anything else done, then don't ask for reviews because the truth will come out, and you won't like that. So we found that asking for reviews for us is the same as having a body cam as a police officer, you you tend to you tend to pay attention to what you're doing. Because everyone's watching. And when you ask for reviews, they're gonna tell you No, they'll either not give you one because they don't want to be confrontational, or they're gonna give you a really good one because they love you. So the key is to provide excellent service set expectations, communicate, be accessible. It's not that hard. And then, you know, getting reviews on Google is probably in my opinion, the best place to be right now.I get so how many reviews and but you're paying $1,200 a month to get promoted. So when people search tourister that's the local business thing. So they're they're pumping you out in the front, right?Yeah. So what happens is you get you get impressions. So you, you bid for it. It's all auction based, just like Zillow. And I say, and basically you can trust Google. I mean, maybe I'm naively trusting them. But you know, they, they want you to get you the most value for your money. That's how they've remained where they are. So I just have it set up so that they get to choose how much I want to bid so that they give me the best possible value. I'm trusting. I mean, it's a little wizard of oz easy for me, because I don't know what it's all tied to. But I don't know what's behind the curtain. But so far, you know, most of the weeks I don't hit my budget.Yeah. So I got to, let's get into how to ask and how to get testimonials. Because this is always a problem with people. I still have it, I don't think I have it. I know it's in my home office. I still have. I have a binder, it's a paper binder, and it was like this thick. So if you guys can't see this, it's about three inches, I'm making a three inch space between my fingers. I used to get all my I used to get I used to get all my testimonies on paper, and I used to ask them and then write them down. And then I would put the listing sheet next to it. And I would have this like binder ended up being like 15 pounds. And I would go to my listing presentations and I just dropped the binder on it costs $15 to create because there's that many papers. And I put the binder on the listing table or on the table and be like alright, so here's a bunch of my client reviews and all that. And some people would have me leave it but most people would never didn't want to take like a 15 pound book of testimonials. But I'd have their phone number, their pictures and the listing sheet of the property they purchased. And I had to do that early on because I was young. And I was like 27 and my prime and real estate 2829 30. But even then people still are like, Hey, you got to still prove yourself like you got to do what other people say about you is more powerful than what you'll ever say about yourself. And that's why your reviews page is the number one visited page on your site. It is on mine. And there's a reason why every website has a reviews page. It's because of what other people say about you and regardless of what people are thinking about when they're making a decision on on a purchasing decision. One of the thoughts that goes past their mind is like, well, what's everyone else saying about him? And that's what reviews are for. So like, you have to get reviews nowadays. The problem is, is that people get so excited about getting a commission that they forget to insert this into their process. And they don't get the review. Because if you wait too long, are you ever gonna get the review? Will you get the testimonial three weeks after closing?No, no, I text them the day they get the keys. But here's another major problem. And it goes back to what you do for a living. You know, retargeting if you don't even have the energy or the motivation or drive to ask your client to do you a solid and give you a review, yet probably don't have a system in place to stay in touch with them. You don't I mean, it's all tied together. Because the average we are paying no lead generation costs right now. Last summer when I was on talking about my Facebook group. And that business that I have, we we were still spending 1800 bucks a month on Zillow. Well, I can them two months ago, because they were they have flex in our area. They were taking my $1,800 they guaranteed me 2.6 leads a month.What's What's that? Like? For 1800? bucks?Yeah, what's that? 607 100 bucks a lead? I mean, I would walk a whole neighborhood for you for 1600 bucks for two hours and get you two leads. You don't I mean, it's like, it makes no sense. You, the value is just horrible. So I just cut them out. But the reason I was able to cut them out, is because over 70% of our business is referrals from past clients, you know, then we have client events. We do some mailings. You know, that kind of stuff. I'm I'm starting to do more. I'm starting to do more videos. By the way, there's a guy locally, Joe Tato, who is a client of yours, that kid is crushing it on YouTube, thanks to you. He I think that he's, he's, I think he puts he attributes you to his success more, more so than I think anybody so I just want to throw that out to you. Yeah, he's right in my market.Yeah, good. Good. You guys hear that? Like people get to know who you are when you work with us. It's pretty nice.Anyway, the reviews were I used to have that same book. I mean, the thing that people agents don't understand now they go around griping about how hard this business is. They forget that. And I know you're a lot younger than me, I'm 53. But, you know, when I started for the first 10 years of my career, we had no internet. I mean, I got realtor.com in 1997. So that was nine years after I'd been licensed. So we would have to present offers face to face. Well, you know, when I was 25, and I don't say this to brag, I'm just trying to set some perspective on how easy it is. Now, we didn't have a Google back then I had the exact same binder as you did, I had the mylar folders. And I would get someone to write me a letter or a card. And I'd stick the car, you know, the greeting card or the letter in there, I go pick it up from them, and say, Can I stop by four o'clock on Tuesday and grab a reference letter from you. If you don't have a chance to do it, I'll wait while you do it. And I go pick it up, stick it in there. And I bring that over. That's your credit report. That is the that's the currency of your business is what other people think about you we didn't have there was no social proof, you would have to just get letters, or greeting cards talking about how amazing you are, and you had to get a ton of them. Now, you know, with all of the platforms, you can get reviews, I've just found that for real estate reviews, people aren't going to Yelp because they think about food. Although Yelp is trying to promote themselves as a general platform, it's still food. There was a time where I was on Angie's List, and I had 34 reviews or something like that. And I was getting two listings a month for a while. But that kind of burned out. Google seems to be the place to go to get reviews, but you need to back up and make sure that you're providing the kind of service that is going to make them want anyone other than a family member want to give you five star review. You got to you got to step all the way back and fix your business. Yep. And it doesn't take that much, you know. So you just have to answer your phone be available. Everyone says, oh, it's I can't answer my phone. I don't know who it is. Well, you know, for years we used to do that. The only reason you can't do that now is because if you look at the screen time on your phone, and I'm just as guilty. The reason we become inefficient is because we spend so much time watching crap online.Yep, everyone's on their phone nowadays. Walk me through your guyses process and how you're, you're getting these like at what point in the transaction so that people can start making it part of their systems like you this is a checklist item guys so like when you're at the final walk through, maybe you inserted at that time or at the closing, maybe you get your testimony deadtime. But I used to always have a certain time that I would ask for the testimony or get it so that it became habit. And if you don't get into the habit, you stop asking for it. And if you don't ask for it upfront, you're not going to get it later.If it's a buyer, when you give them the keys, say, by the way, would you do me? Can I get weird with you for a second? What? Hey, remember, before I mentioned that, I'm going to ask you for a view, at the initial consultation, I tell my buyers and sellers by the way, if you ever decide to hate me, then the quickest way to ruin my life and make me lose three nights sleep is give me a bad review.That's a great way to put it. So I said that say that one more time at like, cons that's just like a close to that's a really close. Yeah, walk me through thebeginning of the relationship on the listing appointment, I talked to them about how relationships are important. And I say, if you think I'm full of crap, Google me. And you'll see that everything we do revolves around reviews, and our review of our reviews are the byproducts of excellent relationships. So if you if I, if I dropped the ball, I'm telling you right now, the way you get me back, is by giving me a bad review. If you really want to ruin my day or my week, give me a one star review. You know, just go do that. And I can't do anything about it to remove it. So that's what keeps me on my toes for 34 years. That's why we do over a million dollars in GCI with a tiny little team. You know, that's how we have a, we have a recession proof business. Because we've created energy around our tiny little shitty brand in Northeast Ohio. And, you know, at least 150 to 200 people a year find us. So I tell them about I tell them at the beginning of the relationship, the way you're going to reward me is I'm going to ask you for a review at the end. So think about the service that we're providing. I'm confident that we're going to do a good job. But if at any point during the process, you feel like I'm not responsive, or you know, you I've ghosted you, whatever, it won't be on purpose, I just asked you to please tell me because I will correct it, we are completely focused on you having a good experience. And I don't want to guess what a good experience is for you. So I tell them about it at the beginning. And then at the end, I say, hey, remember I said I was gonna ask you for a review. Do you mind if we jump on Google right now and you just give me a quick review. And then if I've got a seller who's closing, then I just text I call them don't ever just text them. People want to feel important. Right? If you call them up, and I say, Hey, Mike, just want to let you know, the deed just recorded. And you say, Oh, that's great. Well, thanks, dude. I really hope that you had a good experience with me. We really tried hard. I hope you feel like I proved myself to you. Oh, yeah, you did. Awesome. Well, hey, do you I hate to be weird, but do you mind? I said, I know, I'm an older guy. But reviews are important. Do you mind if I text you a link and you give me your five star review on Google? They're like, No, go ahead. I'm like, Cool. And then I go into my my notes, my notes on my phone, and I just copy and paste that into a text. And I'll read you, I'll read you my read you what it is. Hang on, this will take just one second or youpull that up. And then like, if you guys are getting to get a video testimony, then you have to do it when you're in person. Because very same thing is like, Oh, if you get a video testimonial, do it at the closing table or at the final walkthrough. It's when they're all pumped and all jazz and it takes three seconds. He's already given the keys. Yeah,yeah, I get. I get a 32nd 45 second video and we use that for retargeting. So here's I've got two texts that I saved in my notes. The first one says, Would you mind this is after a phone call. So you have to set them up at the beginning of the relationship and let them and give them the power that they can that they get to grade you. It really makes a huge difference. Yes. Then at the end, you say you call them and ask them for don't cheat and just send them a text. If you're just texting clients to say, hey, we just closed if you're using that as your main form of communication. I'm here to tell you, you're wrong. It's a belly to belly business. And certain things should not be texted and emailed. You need to call them that's what they'll remember. So then I say would you know can I text you a link to review? Yeah, of course. And it says would you mind clicking this link to give me a good review on Google reviews are really important to me only takes a minute. Thanks again for letting me work for you then the link then if they say yes on the phone. Then I have another one. It says here it is only takes a few minutes to write something up. Thanks again really appreciate it. Reviews are very important in my world happy face, and then the link. That's it. And we've got 212 And then every once in a while have a count if you've got a team listening to this. I have contests if I want to get to a new like to get to 200 we had like 187 and I I'm one of our team meetings, I said, All right, we got to get to 13, we got to get 13 reviews in the next week, I'm gonna give 25 I'm gonna Venmo 25 bucks to the to each review you get for the next 13 till we get to 200. And so I made a fun little thing with it for my agents, my four agents, and they all went out and started busting it to get reviews.I like it, it seems simple, but most people won't do it. And the reason is, because most people aren't running a business, your salesperson, Jason Chuck, and you got to start thinking about these things in your business. Because your brand is going to be very important going forward, especially with this shift coming up, people are start looking at new things, the business is going to be as easy it was the last few years. And as we see the economy shift, as we see the recession coming into taking place, as of right now may 2022. How people are going to be a lot more. What's the word cautious of who they decide to hire, they're gonna look into it a little bit more, especially as the market shifts, it's not easy anymore. And when it does people second guessed to you. So the more content and more reviews you have the better for you. Quite frankly, I just saw stat today from the Tom Ferry conference. francesi posted it and he said 40% of the licensed agents in the United States didn't do one deal last year. Yeah. 40% How many agents are there? There's like 1.2 million or something like that. 1.5. What is it?In 2008. In Northeast Ohio, we had at the Akron area Board of Realtors, we had 2500 and something agents at the end of 2009, it dropped to 12 130. So here, what happens is if you look at the average income of a real estate agent, and they're getting a check every, say, three weeks, and then as this market, you know, it's harder to get offers accepted, you're trying five, six times just to get one commission check now. And you're buying leads. And then what happens is, the reason these agents get out is because their checks get too far apart. And then they have to get another job. So think about that. Now what can you do to secure your position in this industry, it's a recession proof industry, this ball of energy during the worst market we ever had. And my market was better in 2009. And California trust me, because we don't have the highs and lows. We lost 50% of the realtors. But we only lost 20% of the transactions. We went from about 5000 transactions to 4000. So we only so what happens is I went from selling 80 homes to 39 in one year. So even though I was like doing great, we I sold 39 homes in 2009. I went from making about I made about 200 grand a year throughout the 2000s. And then I made 87,000 gross and nine I thought my world was over we had two kids in private schools. Luckily cost of living here's low 2010 was the first year I ever netted over 300 grand my account I went in there when everyone was losing their jobs. He's like, do you know you netted 304,000 bucks. That's what you're paying taxes on? I'm like, Oh, no kidding. But it's because we we only lost 20% of the transactions, but half the realtors. So the agents that are listening to this that are serious about their business, now is the time for you to be strengthening, developing and nurturing relationships.Yep. And make sure you get your damn reviews on every single deal. You close.Yeah, because people like you just said when the market tightens, they're not just calling their wife's friend. You know, I found in 2009 If they were moving out of state or chasing a job or whatever, they were calling them the well known agents, we had the top 10 agents in our county, you know, 12 130 that year, we went from? Well, the top 10 agents sold 14% of the real estate. So the good news is when these markets correct, the top agents get pushed to the top. The bottom agents stay where they are because they don't rely on you know, they usually have a part time job or a spouse, the middle of the agents get just whacked. So now's the time for you to be thinking about what you know, getting reviews, staying in touch with your people posting videos every day so that people don't forget about you. This is the time to do it to to shore up your business before we have this big change. In my opinion.I agree. I'm never gonna say it all the time. I don't spike the football on this closing, I spoke my football and the third closing from the original closing rather than the referral and repeat client. So you only get that through building off the deals you're doing today because today's transactions are just future stepping stones to tomorrow's. So you got to play a long game in this business. Appreciate it dude, this is awesome. Why don't you tell our listeners about where they can find you? Will and I actually have a new tagline for you if you got a second. I was just looking because every penny counts.You're so good. Here's your What did you bump your head? What did you did?Because every penny counts. I just thought of it.No one's ever thought of that beforewe fight for every penny, you do that you were penny loafers. Ah some brandings some branding content here foryou both C and N E Y. Yes.Well, why don't you tell everyone where they can find you website? You guys right as market. Look them up toany great it's p e n n e y real estate.com. You can look me up on Facebook at well Penny p e n n EY or you can you can find me on Instagram at Penny p e n n EY underscore group exp. That's our Instagram thing. Don't be prepared to be unimpressed. I mean, I do. I do what I can most of my business. I stay in my lane. I go, I get my past clients to refer me and I get the reviews to leverage the past clients to get the arm's length people that don't know me. So that's Does that make sense? Yep. So that's what that's what we do. And hopefully it'll be enough.Appreciate it man, thank you for coming back on and sharing this stuff. Wills made his whole career he said 35 years not chasing leads but nurturing and developing and maintaining relationships. And everybody else I know successful in this business has is also successful in relationship development. So what we're saying here guys is like there's not a secret to the sauce, just follow the system, build more relationships, and you'll start selling more houses. So appreciate you guys listen to another episode of the real estate marketing dude podcast. If you have any questions, please feel free to visit our website, especially if you want to get on video, we help you script that and distribute all of your video content so that you could get put on the map and nurture those relationships. So people stop forgetting that you're in real estate. So very simple concept, create a lot of content. But if we're on the right people, then people will come to you because a percentage of them are moving each and every year. It's that simple. So you guys know where to find us if you wanna do that real estate marketing do.com And subscribe to our channel and leave us some reviews. So he goes on next week's episode and thanks for listening to another one. Thank you for watching another episode of the real estate marketing dude podcast. If you need help with video or finding out what your brand is, visit our website at WWW dot real estate marketing dude.com We make branding and video content creation simple and do everything for you. So if you have any additional questions, visit the site, download the training and then schedule time to speak with a dude and get you rolling in your local marketplace. Thanks for watching another episode of the podcast. We'll see you next time.Transcribed by https://otter.ai

Getting to know PPC takes time and effort. Can't seem to find the answer you're looking for? Search Engine Journal can help! Our industry is constantly evolving, and PPC is no exception. So, to provide answers to your burning questions about PPC best practices and strategies, we asked our resident expert. PPC expert Navah Hopkins joined me on the SEJ Show to answer all your PPC questions in 2022. The era of PPC professionals being able to do account management is dead. You're not going to be able to get away with that anymore. We are truly responsible for understanding the profitability of a given product or service and understanding if a given channel will serve it well. We are also responsible for understanding that user behavior component. – Navah Hopkins, 2:15 Keep it simple; keep it clean. Let your paid traffic be a paid experience, let your organic traffic be an organic experience, and make everyone happy. – Navah Hopkins, 34:32 Yes, there's a lot of really interesting tools. Yes, there's a lot of great automation. Yes, we are no longer pulling all the levers all the time. That means that we have our time freed up to think about strategic CRO initiatives, strategic creative initiatives, and solving business problems. – Navah Hopkins, 53:33 [00:00] - About Navah [05:27] - What does the user journey look like? [06:44] - UA sunsetting: tips for GA4. [12:13] - What is Google studio? [15:25] - Smart bidding: is it worthwhile to set a manual PPC on particular keyword ad groups? [19:35] - Is it worth keeping a budget and bidding software? [21:52] - Does Navah use Performance Max? [26:07] - Tips for building successful Google Map ad campaigns. [27:55] - How important is Google Guarantee to Google Local Services ad campaigns? [29:30] - Do Facebook pixels harm a website's performance? [34:38] - What ad solutions overlap with Google Shopping? [39:34] - How important are custom audiences when targeting higher-quality leads? [43:09] - How impactful are Microsoft ads? [47:22] - Can you advertise on LinkedIn through Microsoft Advertising? [50:03] - Can you target game consoles and gameplay through Microsoft Ads? [54:27] - Other platforms people can look into. Resources mentioned: Navah's PPC Automation Course at Semrush: https://www.semrush.com/academy/courses/ppc-automation-course-with-navah-hopkins Microsoft Clarity: https://clarity.microsoft.com/ Google Data Studio: https://datastudio.google.com/ Navah's site: https://www.navahhopkins.com/ Keyword Tool io: https://keywordtool.io/ Keywords Everywhere: https://chrome.google.com/webstore/detail/keywords-everywhere-keywo/hbapdpeemoojbophdfndmlgdhppljgmp?hl=en Keyword Planner:  https://ads.google.com/home/tools/keyword-planner/ Set aside maybe two to three hours every week to play in GA4. Get a domain that you like. You care about, Nothing to be scared of. It's very easy to get into the habit. – Navah Hopkins, 8:56 You do not just want to think about the messaging to the audience. You also want to think about the timing and which channel is best suited to that ad being served. – Navah Hopkins, 41:30 My most extensive advice is that everyone has access to that merchant center, and there's complete transparency on any changes made there. Not having the categories line up within the merchant center can be death for a campaign. – Navah Hopkins, 36:35 For more content like this, subscribe to our YouTube channel: https://www.youtube.com/user/searchenginejournal Are you looking to keep up with current and effective digital marketing today? Check out https://www.searchenginejournal.com for everything you need to know within the digital marketing space and improve your skills as an internet marketer. Connect with Navah Hopkins Navah Hopkins is a seasoned marketing professional who began her career as an SEO in 2008, transitioning to PPC several years later. During this time, she has made it a point to share valuable insights with others, speak at local universities, and teach on the international circuit. In addition, her contributions to SEMrush, WordStream, and SEJ have continued. As a member of the Paid Search Association, she intends to make tomorrow's PPC practitioners better and serve as a resource for anyone looking to learn more. ​​Connect with Navah on LinkedIn: https://www.linkedin.com/in/navahhopkins/ Follow her on Twitter: https://twitter.com/navahf   Connect with Loren Baker, Founder of Search Engine Journal: Follow him on Twitter: https://www.twitter.com/lorenbaker Connect with him on LinkedIn: https://www.linkedin.com/in/lorenbaker

We welcome back Lorne Sederoff, VP or Training and Channel Development at SearchKings, to discuss changes being made to the Google Local Services platform and how you can take advantage of these changes to help your standing on Google.

This episode is a MUST for anyone with a home service business (full list below), especially if you're based in the UK. Google's Local Service Ads (LSA) has been tried and tested in the USA and has finally made it's way to the UK.Put simply, LSA can very easily put you at the TOP of Google, above the usual adverts and right below the search box for local searches, and you ONLY pay for the leads you receive. My guest today, Suraj Singh, helps guide us through this exciting new opportunity and tells us exactly how to get up and running. Sound intriguing, then listen! Especially if you're in one of the following trades and want more local leads/traffic;Appliance RepairCarpet CleaningElectricalGarage DoorHouse CleaningHvacLawn CareMovingPest ControlPlumbingRoofingRubbish RemovalTree ServicesWater Damage ServicesWindow CleaningWindow ServicesIf you'd like an introduction to Suraj and Thrive/Known Locally then get in contact with our host, Alex, and he will be very happy to make the introduction!alex@marketing-101.co.ukSponsored by 34SP.com - green & ethical website hosting (use ALEX101 for 3 months free)Alex Ryan - Marketing Consultant; alexryanuk.comFor the Marketing 101 blog; http://101blog.co.uk/Marketing 101 Agency; marketing-101.co.ukLinktree (social media etc.); https://linktr.ee/marketing.101See you next episode!Marketing 101

Lorne Sederoff is the Director of Channel Development under the Google Local Services team at SearchKings. Working closely with industry coaches, agencies, associations, and manufacturers, he develops efficient digital marketing programs for professional and home service businesses, while staying up to date and a step ahead of any changes to the Google program to give clients a competitive advantage. In this episode, we talked about local service ads, Google Local Services, SEO, SEM, digital marketing, lead generation...

Lorne Sederoff is the Director of Channel Development under the Google Local Services team at SearchKings. Working closely with industry coaches, agencies, associations, and manufacturers, he develops efficient digital marketing programs for professional and home service businesses, while staying up to date and a step ahead of any changes to the Google program to give clients a competitive advantage. In this episode, we talked about local service ads, Google Local Services, SEO, SEM, digital marketing, lead generation...

Click here to access the webinar - https://go.plumberseo.net/google-local-services What You're Going to Learn Google Local Services has been live in major markets for almost 2 years but recently expanded to most markets across the United States. Why Local Service Ads is a no-brainer for most Plumbing/HVAC Contractors How you can jump on board (if you […]

Click here to access the webinar - https://go.plumberseo.net/google-local-services What You're Going to Learn Google Local Services has been live in major markets for almost 2 years but recently expanded to most markets across the United States. Why Local Service Ads is a no-brainer for most Plumbing/HVAC Contractors How you can jump on board (if you […]

Click here to access the webinar - https://go.plumberseo.net/google-local-services What You're Going to Learn Google Local Services has been live in major markets for almost 2 years but recently expanded to most markets across the United States. Why Local Service Ads is a no-brainer for most Plumbing/HVAC Contractors How you can jump on board (if you […]

 Click here to access the webinar - https://go.plumberseo.net/google-local-services What You're Going to Learn Google Local Services has been live in major markets for almost 2 years but recently expanded to most markets across the United States. Why Local Service Ads is a no-brainer for most Plumbing/HVAC Contractors How you can jump on board (if […] The post How to WIN With Google Local Services appeared first on Plumbing & HVAC SEO - Internet Marketing.

Are you Google verified? Do you know WHY you should be?

Google Local Services Ads expert, Tom Waddington, joins us for this session to share best practices for LSAs.Local Services Ads aren’t just for home service businesses anymore. The program has expanded to include photographers, financial planners, real estate agents, auto repair, pet groomers, and more.In this session, you’ll learn:Where local services ads are availableHow to set up the ads on the LSA dashboardWhere to find them in Google search resultsHow the Google Guaranteed onboarding process worksPros and cons of local search adsTom also covers the expansion of new LSA verticals and markets and where he expects continued expansion.Whether you’re marketing a service area business or not, don’t miss this session on Google Local Services Ads as the program is only going to become more prominent over time.To watch the video and get all links for this session, go to https://localmarketinginstitute.com/google-local-services-ads/

Google Local Services Ads for house cleaners may be the hottest thing going right now. Ryan Knoll, Owner at Tidy Casa talks about pay per lead advertising. And if saving money is your business motto this year check out https://housecallpro.com/Angela Google Local Services ads replace the old pay-per-click Google ads model. Home service ads are not cheap so a strategy that includes a Google guarantee rocks. Today's #AskaHouseCleaner sponsors are Savvy Cleaner Training for house cleaners and maids. And Housecall Pro. #SavvyCleaner #AngelaBrown   *** CONTACT RYAN KNOLL *** Website - https://tidycasa.com *** YOU CAN PARTICIPATE IN THE JUNO SUMMIT HERE *** SEND CARDS TO: Juno Smith c/o All Star Cleaning, 120 W Saturn Dr, Fort Collins, CO 80525 SEND DONATIONS TO PAYPAL – loveindiee@gmail.com CONTRIBUTE TO GOFUNDME – https://www.gofundme.com/f/juno-summit ATTEND THE JUNO SUMMIT – https://JunoSummit.com *** CALENDAR OF EVENTS FOR HOUSE CLEANING TRAINING *** https://SavvyCleaner.com/Calendar-of-Courses *** MOST REQUESTED LIST OF CLEANING STUFF I USE *** https://www.Amazon.com/shop/AngelaBrown *** MORE VIDEOS ON THIS TOPIC *** Going Full-time with your Cleaning Business featuring Ryan Knoll - Grow My Cleaning Company - https://youtu.be/AjTcEETXfhU Google Home Service Ads - Finally, Pay Per Lead! - Marketing360 - https://youtu.be/dnKFMypBMeY Google Ads For Local Businesses Tutorial - Google Ads For Service Businesses - Surfside PPC - https://youtu.be/6LzkKEzsqAo Pay Per Lead Marketing: How To Get Google Guaranteed With Local Service Ads - Logical Position - https://youtu.be/6xCg_ibdaao DON’T Use Paid Ads My #1 Organic Marketing Strategy | Neil Patel - https://youtu.be/fGOv5oU5vww *** GOOD KARMA RESOURCES FROM THIS EPISODE *** These good karma links connect you to Amazon.com and affiliated sites that offer products or services that relate to today’s show. When you click on the links and buy the items you pay the exact same prices or less than if you found the links on your own elsewhere. The difference is that we make a small commission here at the show for sharing these links with you. So, you create good karma by supporting 8 families who work on this show.   SEO 2020: Learn search engine optimization with smart internet marketing strategies - https://amzn.to/325xiU2 Never Lost Again: The Google Mapping Revolution That Sparked New Industries and Augmented Our Reality - https://amzn.to/2ualm6W Google Ads (AdWords) Workbook: Advertising on Google Ads, YouTube, & the Display Network - https://amzn.to/3bRCSOc The Pay-Per-Click Playbook: Build a Winning Lead Generation Game Plan: Featuring 101 Strategies to Improve Lead Quality, Optimize Search Engine ... and Increase Your Return on Ad Spend. - https://amzn.to/2P40Rjw Mastering Google Adwords 2020: Step-by-Step Instructions for Advertising Your Business - https://amzn.to/2T04mso *** CONNECT WITH ANGELA ON SOCIAL MEDIA *** LinkedIn: https://www.linkedin.com/in/savvycleaner/ Facebook: https://Facebook.com/SavvyCleaner Twitter: https://Twitter.com/SavvyCleane Instagram: https://Instagram.com/SavvyCleaner Pinterest: https://Pinterest.com/SavvyCleaner *** GOT A QUESTION FOR A SHOW? *** Email it to Angela[at]AskaHouseCleaner.com Voice Mail: Click on the blue button at https://askahousecleaner.com *** HOUSE CLEANING TIPS VAULT *** (DELIVERED VIA EMAIL) - https://savvycleaner.com/tips *** FREE EBOOK – HOW TO START YOUR OWN HOUSE CLEANING COMPANY *** http://amzn.to/2xUAF3Z *** PROFESSIONAL HOUSE CLEANERS PRIVATE FACEBOOK GROUP *** https://www.facebook.com/groups/ProfessionalHouseCleaners/ *** VRBO AIRBNB CLEANING FACEBOOK GROUP *** https://www.facebook.com/groups/VRBO.Airbnb.Cleaning/ *** LOOKING FOR WAY TO GET MORE CLEANING LEADS *** https://housecleaning360.com *** SPONSORSHIPS & BRANDS *** We do work with sponsors and brands. If you are interested in working with us and you have a product or service that is cohesive to the cleaning industry read this: https://savvycleaner.com/product-review *** THIS SHOW WAS SPONSORED BY *** SAVVY CLEANER - House Cleaner Training and Certification – https://savvycleaner.com MY CLEANING CONNECTION – Your hub for all things cleaning – https://mycleaningconnection.com HOUSECLEANING360.COM – Connecting House Cleaners with Homeowners – https://housecleaning360.com SAVVY PERKS – Employee Benefits for Small Business Owners – https://savvyperks.com VRBO AIRBNB CLEANING – Cleaning tips and strategies for your short-term rental https://TurnoverCleaningTips.com *** VIDEO CREDITS *** VIDEO/AUDIO EDITING: Kristin O https://savvycleaner.com/reviews/kristin-o VIDEO/AUDIO: Lucas S. https://savvycleaner.com/reviews/lucas-s HOST: Angela Brown https://savvycleaner.com/reviews/angela-brown PRODUCER: Savvy Cleaner https://savvycleaner.com    

We welcome Lorne Sederoff from SearchKings to Torrice Talk to introduce HVAC dealers to SearchKings and discuss the Google Local Services program and the Google Guarantee program to help dealers get more leads and "spend their money on their own terms, not Google's".

Have you noticed Google is changing local search and giving a big advantage to local businesses? They've done so with the introduction of Google Local Services. Local Services ads help your business connect with people who search on Google for the services you offer. These new ads appear at the very top of Google on desktop and mobile, and will only show up for the customers in your area, so you can keep your calendar full with high-quality prospects. Tune in to hear our Google Ads expert, Meg Robinson, share how your local business can get started with Google Local Service Ads. Meg will walk through everything you need to know about Google's new ad option and how it can be a game changer for your local business. This free workshop covers: 1) What Google Local Service Ads are & why they matter 2) The process of applying to get started 3) Real-world client results from 400+ Local Service Ad accounts launched this year 4) How to manage your leads 5) What to do to dispute any "bad leads" so you don't have to pay

With Google Local Services Ads (formerly Google Home Services) now available in most of the U.S., I thought it was high time I dedicated an entire episode to explaining them.  So, this is that episode.  I will tell you what these ads are, how they work, and why I believe that every eligible business should immediately sign up for them. 

Thank you for listening to Remodeling Mastery! Become one of the 40,000 listeners by subscribing today at www.surefirelocal.com/remodeling-mas…ery-subscribe/ or by searching for Remodeling Mastery on your podcast app of choice. In this episode: (1:09) In This Episode: Disruptive Influences Nothing forces a remodeling business to change (for better or worse) quite like a disruptor. From the big box stores of the 80s and home and garden shows of the 90s, all the way to today’s Google Local Services ads, we’ve seen time and again how disruptors change the game irreversibly and in the most fundamental ways. But more important than knowing what’s behind these far-reaching changes is knowing how to react and adjust to them. In this episode of Remodeling Mastery, Mark talks about three disruptive influences displacing established systems in home improvement: time, technology and transparency. (11:24) Thought Leader Interview with Tony Mancini, Publisher and Group Director at SGC Horizon For today’s Thought Leader segment, Mark brings in Tony Mancini, whose long career in design and construction journalism and publishing has given him incredible insight into key areas of the home improvement industry. They talk about seismic shifts in the marketplace, the scale and pace of change, trends in tech innovation and adaptation, and much, much more. If you’re an overwhelmed, time-starved remodeler struggling to stay current, make sure you stick around to the very end of this episode. In 2019, Mark G. Richardson is taking his popular podcast series to the next level with a fresh new format in store for listeners. Mark will be integrating interviews with thought leaders who have experienced tremendous success in the industry and growing their own businesses to share snippets of wisdom to help you achieve the same. Additionally, Mark is bringing in some experts to share key indicators that they're seeing out there in the marketplace that could have a monumental impact on your business.

In this video, we will show you how to tap into the power of Google Local Service Ads in your area to generate more leads, more service calls & a great ROI. What You're Going to Learn: - Why Google Local Service Ads is a no-brainer for most Plumbing/HVAC Contractors - How you can jump […] The post How to win with Google Local Services for Plumbing & HVAC Contractors appeared first on Plumbing & HVAC SEO - Internet Marketing.

Do you have your Google Local Services set up?

SearchKings was established in 2009, and has since built an impressive customer base of over 1200 business owners across North America. They were one of the only five Google Premier Partners that was selected for the Google Guarantee program. In this episode, we talked about search engine marketing, paid ads, customer service...

SearchKings was established in 2009, and has since built an impressive customer base of over 1200 business owners across North America. They were one of the only five Google Premier Partners that was selected for the Google Guarantee program. In this episode, we talked about search engine marketing, paid ads, customer service...

We welcome Lorne Sederoff, Director of Channel Development at SearchKings, back to discuss the Google Local Services platform and the benefits of being Google Guaranteed and receiving leads through Google Local Services.

Join Mike Blumenthal & Mary Bowling as they Deep Dive into Local Branding vs Google Local Services DD 11.27.17

Join Mike Blumenthal & Mary Bowling as they Deep Dive into Local Branding vs Google Local Services DD 11.27.17

Cloud Wise Joe and Co-host, Chauncey Haworth guide local businesses through using the internet to work for them and not against them. In this episode, Joe talks about new motions by Google, moving towards the concept of Angie's list, for local businesses. Questions are presented, like is SEO dead and is it dead for local businesses? Google Local Services: http://bit.ly/2yC9w6J Search Engine Journal: http://bit.ly/1nhvthx