This is a weekly discussion for design professionals (architects, interior designers, home remodelers) that focuses on marketing, branding, PR and business advice. You will learn tips and tricks to run your design business more efficiently. We share resources that's helped other design professionals grow their business. We focus on sharing resources and tools that will help you spend more time doing the things you love to do and less on things you don't. Some of the topics we will cover include, email marketing, search engine optimization, social media strategies, driving more traffic to your website, PR strategies, building your brand, growing your online presence, along with other tips to help you be more productive. The show is a mix of interviews, special co-hosts and solo shows from Jason, Maria and Mirjam, you're not going to want to miss.
Mirjam Lippuner, Jason Lockhart, Maria Martin
The Designer Discussions podcast is an excellent resource for designers in the interior design industry. The show boasts high-quality guests and covers a wide range of topics, making it suitable for designers of all specialties. The hosts are well-prepared and ask detailed questions, ensuring that listeners receive valuable information and insights. Whether it's navigating the intricacies of interior design or improving business goals, this podcast offers practical advice and inspiration.
The best aspect of this podcast is undoubtedly the quality of guests and topics covered. The hosts do their research thoroughly and ask insightful questions, resulting in a wealth of valuable information for listeners. Additionally, the topics discussed hit all aspects of the design industry, providing something for everyone. From marketing to PR to online presence, there is a diverse range of subjects covered that can benefit designers at any stage in their career.
While it is challenging to find any significant flaws in this podcast, one possible downside may be that some episodes may not resonate with all listeners. As each episode covers a different topic or features a different guest, there may be episodes that are more relevant or interesting to certain individuals than others.
In conclusion, The Designer Discussions podcast is an invaluable resource for designers in the interior design industry. With its high-quality guests, thorough research, and diverse range of topics covered, this podcast offers practical advice and inspiration to help designers navigate their careers successfully. Whether you're an architect looking for business tips or an interior designer seeking marketing strategies, this podcast is highly recommended.
Facing a business slowdown? Your first move shouldn't be panic—it should be strategic competitor analysis. Jason shares a powerful yet underutilized approach that helped one Dallas designer develop an entirely new revenue stream matching or exceeding her design business income.The conversation begins with a sobering reality check about social media reach. With Facebook delivering only 2% organic reach, Instagram 9%, LinkedIn 5%, and Twitter 3%, designers must shift their perspective on social platforms. Rather than viewing them as daily marketing necessities, Jason suggests using social channels strategically for competitor intelligence.This comprehensive analysis approach starts by identifying your true competition—both those you recognize and those search engines define as your competitors. By examining what they post, how frequently they publish, engagement rates, and especially which ads they run consistently (those running 90+ days are definitely working), you'll discover gaps in the market where you can provide unique value.The beauty of this approach lies in its versatility. The insights gained from competitor analysis extend far beyond social strategy, informing your website content, service offerings, blog topics, and overall marketing direction. By understanding what resonates with your audience and identifying where competitors fall short, you position yourself to thrive regardless of economic conditions.Ready to implement these strategies and more? Jason invites listeners to join the Designer Discussions Academy, opening for enrollment in October. This membership provides weekly actionable steps to simplify marketing and boost business growth in the design industry.Take control of your business future now. Remember, your potential clients learn 80% of what they'll know about you before ever making contact—will they find you or your competition when searching for their perfect project?If you would like to get the links and show notes for this episode, click on the link below:https://www.designerdiscussions.com/episodes/episode-141-What-is-the-first-thing-to-do-when-your-business-starts-to-slow-downTransform your marketing with Designer Discussions Academy. In weekly face-to-face sessions, we equip busy business owners with cutting-edge PR strategies, marketing insights, and time-saving tools to not just work in your business, but on your business. Join us to outshine competitors and elevate your business.Join us for our weekly live sessions and workshops: https://www.designerdiscussionsmarketing.studio/pages/academyDesigner Discussions is an educational interior design podcast on marketing, PR and related business topics. We also provide in-depth, actionable products in the Marketing Studio including time-saving templates and guides to help design professionals grow their businesses. Download our FREE Client Avatar Guide https://designerdiscussionsmarketing.studio/store. Designer Discussions is a partnership of three experts: Jason Lockhart, CEO of KABMS; Maria Martin, founder of DesignAppy; and Mirjam Lippuner, founder of Get Ink DIY
Ready to break free from the social media hamster wheel? This eye-opening episode tackles the uncomfortable truth about social media marketing for design professionals. Maria delivers a refreshing perspective that will transform how you approach your digital presence.For years, designers have been chasing viral moments and follower counts, hoping to attract high-profile clients, television opportunities, or magazine features. But this approach fundamentally misunderstands how business development actually works in the design industry. When you examine the data, the disconnect becomes clear – even if you achieve that coveted viral moment, your content reaches geographical locations where you don't even offer services.We dive into what potential clients are actually doing before they contact you. With 82% of consumer research happening before the first phone call, your digital presence matters – but not in the way you might think. Your website, Google Business Profile, and social accounts serve as validation of your expertise, not primary marketing channels. This distinction changes everything about how you should approach content creation.The numbers don't lie. Current organic reach statistics reveal the harsh reality: Facebook (2.2%), Instagram (9.4%), LinkedIn (5.3%), and Twitter (3.6%). This means the vast majority of your followers never see your posts unless you pay to promote them. We outline a simplified content strategy that respects your time while still providing the social proof potential clients seek.Ready to transform your relationship with social media? Join us for this perspective-shifting conversation that will free you from digital overwhelm and help you create a sustainable, effective online presence that actually supports your business goals. Don't miss our follow-up episode where Jason dives deeper into optimizing your digital marketing approach!If you would like to get the links and show notes for this episode, click on the link below:https://www.designerdiscussions.com/episodes/episode-140-How-to-break-up-with-social-mediaTransform your marketing with Designer Discussions Academy. In weekly face-to-face sessions, we equip busy business owners with cutting-edge PR strategies, marketing insights, and time-saving tools to not just work in your business, but on your business. Join us to outshine competitors and elevate your business.Join us for our weekly live sessions and workshops: https://www.designerdiscussionsmarketing.studio/pages/academyDesigner Discussions is an educational interior design podcast on marketing, PR and related business topics. We also provide in-depth, actionable products in the Marketing Studio including time-saving templates and guides to help design professionals grow their businesses. Download our FREE Client Avatar Guide https://designerdiscussionsmarketing.studio/store. Designer Discussions is a partnership of three experts: Jason Lockhart, CEO of KABMS; Maria Martin, founder of DesignAppy; and Mirjam Lippuner, founder of Get Ink DIY
Feeling like your social media growth has hit a wall? You're not alone. Design professionals everywhere are experiencing diminishing returns despite increased effort—low view counts, minimal engagement, and the constant pressure to pay for reach.The Designer Discussions team dives deep into this common frustration and introduces an exciting alternative: Blue Sky. This emerging platform operates fundamentally differently from traditional social media. Unlike conventional platforms where companies own your content the moment you post it, Blue Sky gives you complete ownership and control over your creative assets—a game-changer for designers who invest heavily in professional photography and project documentation.Blue Sky functions like WordPress for social media, allowing you to post once and have your content appear in multiple formats: a Twitter-like feed, an Instagram-style format called Flashes, and a TikTok-style experience called Starlight. With chronological posting and no algorithm manipulation, your content reaches your audience organically every time you post. Plus, your Blue Sky content appears in Google searches, potentially boosting your SEO when potential clients search for design services in your area.While it's not perfect—lacking the targeted advertising capabilities of Meta platforms—Blue Sky offers designers a refreshing opportunity to reclaim their digital presence. Our recommendation? Don't abandon your existing platforms yet, but consider experimenting with Blue Sky by repurposing content you've already created. Claim your specialty and location in your username before someone else does, and treat it as another digital portfolio that could reach new audiences with minimal additional effort. After all, as Maria points out, "This is like 2009 Instagram time over on Blue Sky"—a chance to establish yourself early on what could become the next major platform for creative professionals.If you would like to get the links and show notes for this episode, click on the link below:https://www.designerdiscussions.com/episodes/episode-139-What-the-future-of-social-media-looks-likeTransform your marketing with Designer Discussions Academy. In weekly face-to-face sessions, we equip busy business owners with cutting-edge PR strategies, marketing insights, and time-saving tools to not just work in your business, but on your business. Join us to outshine competitors and elevate your business.Join us for our weekly live sessions and workshops: https://www.designerdiscussionsmarketing.studio/pages/academyDesigner Discussions is an educational interior design podcast on marketing, PR and related business topics. We also provide in-depth, actionable products in the Marketing Studio including time-saving templates and guides to help design professionals grow their businesses. Download our FREE Client Avatar Guide https://designerdiscussionsmarketing.studio/store. Designer Discussions is a partnership of three experts: Jason Lockhart, CEO of KABMS; Maria Martin, founder of DesignAppy; and Mirjam Lippuner, founder of Get Ink DIY
The digital landscape is shifting rapidly, but contrary to popular belief, SEO isn't disappearing in the age of AI—it's evolving. Jason breaks down exactly how to make your website discoverable across all platforms, whether through traditional Google searches, voice commands, or AI-powered tools.At the heart of modern searchability is the E-E-A-T principle: Expertise, Experience, Authoritativeness, and Trustworthiness. This framework helps you create content that not only attracts your ideal clients but also signals to search engines that you're a credible source in your specific location and field. With AI-generated content creating unprecedented noise online, standing out requires a more strategic approach than ever before.Jason emphasizes that AI should be your assistant, not your replacement. While using AI to generate outlines or identify keywords can be valuable, simply copying and pasting AI-generated content makes your site indistinguishable from countless others. The magic happens when you personalize that foundation with your unique perspective and expertise. Beyond content, technical elements like schema markup help search engines understand exactly what services you offer, while properly structured individual service pages allow you to demonstrate deep expertise in each area rather than providing surface-level information on a single page.Ready to transform how your website performs across all search platforms? Join our Academy membership where we, the Designer Discussions podcast hosts, serve as your personal coaches. We'll show you how to customize your marketing strategy through weekly live sessions, exclusive community resources, and expert guidance tailored to your unique business. Visit designerdiscussions.com today to learn more!If you would like to get the links and show notes for this episode, click on the link below:https://www.designerdiscussions.com/episodes/episode-138-How-to-get-your-website-found-by-all-search-enginesTransform your marketing with Designer Discussions Academy. In weekly face-to-face sessions, we equip busy business owners with cutting-edge PR strategies, marketing insights, and time-saving tools to not just work in your business, but on your business. Join us to outshine competitors and elevate your business.Join us for our weekly live sessions and workshops: https://www.designerdiscussionsmarketing.studio/pages/academyDesigner Discussions is an educational interior design podcast on marketing, PR and related business topics. We also provide in-depth, actionable products in the Marketing Studio including time-saving templates and guides to help design professionals grow their businesses. Download our FREE Client Avatar Guide https://designerdiscussionsmarketing.studio/store. Designer Discussions is a partnership of three experts: Jason Lockhart, CEO of KABMS; Maria Martin, founder of DesignAppy; and Mirjam Lippuner, founder of Get Ink DIY
What happens when design trends come full circle? In this illuminating conversation with kitchen designer and educator Jan Rutgers, we explore the fascinating evolutions and throwbacks dominating KBIS 2025. Having toured the show for three consecutive years, Jan shares how today's cutting-edge designs are actually sophisticated reimaginings of elements from decades past.The reign of hard, angular kitchen elements is giving way to what Jan calls "soft geometry" – curved islands, arched cooking hearths, and rounded fixtures that not only look beautiful but solve practical problems like the dreaded "hip bangers" of rectangular corners. These softer forms create more comfortable, functional spaces while adding visual interest.Color has returned with surprising warmth, featuring muted 70s-inspired palettes of terracottas, greens, and yellows appearing on everything from cabinet doors to appliances. Meanwhile, fluting (also called pole wrap) continues its dominance but is evolving toward wider slat applications that create more architectural presence.Perhaps most exciting is the movement beyond basic shaker doors, with manufacturers finally introducing leather, metal, and textured center panels. Freestanding vanities lead this charge with curved drawers, multiple finishes, and exceptional interior functionality – proving that beautiful design doesn't require sacrificing practicality.For designers navigating industry uncertainties, Jan offers valuable perspective on the "changing of the guard" as veterans retire and new professionals enter the field. This transition, coupled with the enduring consumer desire for beautiful, functional spaces, creates opportunities for differentiation through thoughtful marketing and diversified product offerings.Whether you're a design professional looking to stay ahead of trends or a homeowner planning your next renovation, this episode provides crucial insights into where kitchen and bath design is heading – with one foot firmly planted in the wisdom of the past.If you would like to get the links and show notes for this episode, click on the link below:https://www.designerdiscussions.com/episodes/episode-137-KBIS-2025-Trends-from-the-Show-FloorTransform your marketing with Designer Discussions Academy. In weekly face-to-face sessions, we equip busy business owners with cutting-edge PR strategies, marketing insights, and time-saving tools to not just work in your business, but on your business. Join us to outshine competitors and elevate your business.Join us for our weekly live sessions and workshops: https://www.designerdiscussionsmarketing.studio/pages/academyDesigner Discussions is an educational interior design podcast on marketing, PR and related business topics. We also provide in-depth, actionable products in the Marketing Studio including time-saving templates and guides to help design professionals grow their businesses. Download our FREE Client Avatar Guide https://designerdiscussionsmarketing.studio/store. Designer Discussions is a partnership of three experts: Jason Lockhart, CEO of KABMS; Maria Martin, founder of DesignAppy; and Mirjam Lippuner, founder of Get Ink DIY
Are you ready to abandon minimalism and embrace a future rich with color, texture, and sustainability? Discover how home design is evolving by 2025 as we, Maria, Miriam, and Jason, unpack the findings from the ASID trend report. We're shedding light on the shift away from monotonous gray and white palettes to spaces that celebrate wellness and complexity. Prepare to learn about the rise of layered lighting for better sleep and blackout drapes that ensure your sanctuary is serene. We're also talking about the enduring charm of natural elements like real plants, which are not just pretty but also improve air quality. In our exploration of future trends, we emphasize the importance of accessibility and how it elevates everyone's lifestyle. Listen as we discuss the transformation of luxury from excess to sustainability, featuring bold material combinations and unique designs. The resurgence of moody colors and textures signifies a departure from minimalism, with efficient European-style kitchens and adaptable living spaces taking center stage. As we become more aware of mental health, home design is responding with cozy and flexible environments. New professionals are seeking mentorship and positive office experiences, while builders focus on affordable, low-maintenance options for first-time buyers. Join us in this conversation about longevity, adaptability, and sustainability in design.If you would like to get the links and show notes for this episode, click on the link below:https://www.designerdiscussions.com/episodes/episode-136-Top-2025-Home-Design-TrendsTransform your marketing with Designer Discussions Academy. In weekly face-to-face sessions, we equip busy business owners with cutting-edge PR strategies, marketing insights, and time-saving tools to not just work in your business, but on your business. Join us to outshine competitors and elevate your business.Join us for our weekly live sessions and workshops: https://www.designerdiscussionsmarketing.studio/pages/academyDesigner Discussions is an educational interior design podcast on marketing, PR and related business topics. We also provide in-depth, actionable products in the Marketing Studio including time-saving templates and guides to help design professionals grow their businesses. Download our FREE Client Avatar Guide https://designerdiscussionsmarketing.studio/store. Designer Discussions is a partnership of three experts: Jason Lockhart, CEO of KABMS; Maria Martin, founder of DesignAppy; and Mirjam Lippuner, founder of Get Ink DIY
Unlock the secrets to mastering your digital life as we uncover the best apps for design professionals in 2025. Miriam, our app connoisseur, guides us through a journey of productivity and scheduling tools that promise to enhance your life without overwhelming it. We'll discuss the importance of conducting an app purge to maintain balance and wellness, and the growing integration of AI in iOS updates. With an eye on protecting personal privacy and business operations, learn how to disable data collection and notifications effectively. This episode is your guide to curating an app selection that aligns with your personal goals and strategies, ensuring a more controlled and beneficial digital experience.Explore the power of productivity with tools and techniques that streamline both work and personal life. From Grammarly's free version for Mac enthusiasts to the dynamic Motion calendar management tool, we share practical advice for optimizing your time. Discover how Boomerang for Gmail enhances email management and how Asana can coordinate tasks seamlessly. We also venture into wellness with apps like Deepak Chopra's Presence, Calm, and Headspace, along with exercise and journaling tools like Glow and the Five Minute Journal. Listen as we share personal experiences and recommendations, encouraging you to experiment with these apps to find the perfect fit for your wellness and productivity needs.If you would like to get the links and show notes for this episode, click on the link below:https://www.designerdiscussions.com/episodes/episode-135-Best-Apps-for-your-Work-and-Life-in-2025Transform your marketing with Designer Discussions Academy. In weekly face-to-face sessions, we equip busy business owners with cutting-edge PR strategies, marketing insights, and time-saving tools to not just work in your business, but on your business. Join us to outshine competitors and elevate your business.Join us for our weekly live sessions and workshops: https://www.designerdiscussionsmarketing.studio/pages/academyDesigner Discussions is an educational interior design podcast on marketing, PR and related business topics. We also provide in-depth, actionable products in the Marketing Studio including time-saving templates and guides to help design professionals grow their businesses. Download our FREE Client Avatar Guide https://designerdiscussionsmarketing.studio/store. Designer Discussions is a partnership of three experts: Jason Lockhart, CEO of KABMS; Maria Martin, founder of DesignAppy; and Mirjam Lippuner, founder of Get Ink DIY
Unlock the secrets of edutainment in design as we explore its evolution from classics like Sesame Street to modern platforms like TikTok and Instagram. With special guest Maria, we unravel how storytelling, engaging visuals, and interactive elements can not only captivate audiences but also build brand loyalty for designers and remodelers. Discover how to navigate the challenges of social media and harness its power to keep your audience hooked. Maria offers valuable insights on leveraging TikTok and addresses concerns about its future, ensuring you're equipped to adapt and thrive in the ever-changing digital landscape.In our episode, we also focus on three essential marketing strategies tailored to the design industry, promising to elevate your client relationships and satisfaction. We reveal the importance of educating clients on project timing, fostering trust through transparency, and demonstrating expertise by addressing common challenges with insightful solutions. With a prediction about TikTok's potential suspension looming, we emphasize the nuances of migrating successful content to other platforms like Instagram or Facebook, preparing you to maintain engagement no matter what changes come. Join us for an episode packed with actionable insights to transform your brand and connect with your audience more effectively.If you would like to get the links and show notes for this episode, click on the link below: https://www.designerdiscussions.com/episodes/episode-134-Edutainment-Success-FormulaTransform your marketing with Designer Discussions Academy. In weekly face-to-face sessions, we equip busy business owners with cutting-edge PR strategies, marketing insights, and time-saving tools to not just work in your business, but on your business. Join us to outshine competitors and elevate your business.Join us for our weekly live sessions and workshops: https://www.designerdiscussionsmarketing.studio/pages/academyDesigner Discussions is an educational interior design podcast on marketing, PR and related business topics. We also provide in-depth, actionable products in the Marketing Studio including time-saving templates and guides to help design professionals grow their businesses. Download our FREE Client Avatar Guide https://designerdiscussionsmarketing.studio/store. Designer Discussions is a partnership of three experts: Jason Lockhart, CEO of KABMS; Maria Martin, founder of DesignAppy; and Mirjam Lippuner, founder of Get Ink DIY
Unleash the full potential of your 2025 marketing and PR strategies with our latest episode, where we guarantee insights that will transform your approach. Learn how to effectively reverse engineer your annual goals by tapping into the power of your ideal client avatar, as we link back to the foundational guidance of episodes 24 and 76. Join us as Jason shares innovative tactics for optimizing your website amidst the AI revolution and the clever use of your Google Business Profile as a social media platform to boost local search visibility. You'll walk away with a toolkit of actionable strategies to ensure your business thrives in the new year.Miriam brings her wealth of knowledge to the table, spotlighting the art of integrating PR into your marketing efforts with finesse. Discover the triad of reactive PR, project features in publications, and strategic publicity to elevate your brand's presence. The episode underscores the pivotal role of professional photography in your marketing arsenal and introduces edutainment as a captivating content creation strategy that could set your brand apart. Don't miss out on this comprehensive guide that promises to refine your PR and marketing strategies, ensuring they resonate powerfully with your audience in 2025.If you would like to get the links and show notes for this episode, click on the link below:https://www.designerdiscussions.com/episodes/episode-133-Marketing-and-PR-Planning-for-2025The links and past episodes mentioned in the episode are:Episode 109Episode 105Episode 76Episode 24NKBA Webinar - Top Marketing Trends That Will Dominate In 2025Transform your marketing with Designer Discussions Academy. In weekly face-to-face sessions, we equip busy business owners with cutting-edge PR strategies, marketing insights, and time-saving tools to not just work in your business, but on your business. Join us to outshine competitors and elevate your business.Join us for our weekly live sessions and workshops: https://www.designerdiscussionsmarketing.studio/pages/academyDesigner Discussions is an educational interior design podcast on marketing, PR and related business topics. We also provide in-depth, actionable products in the Marketing Studio including time-saving templates and guides to help design professionals grow their businesses. Download our FREE Client Avatar Guide https://designerdiscussionsmarketing.studio/store. Designer Discussions is a partnership of three experts: Jason Lockhart, CEO of KABMS; Maria Martin, founder of DesignAppy; and Mirjam Lippuner, founder of Get Ink DIY
This episode focuses on essential digital marketing trends for designers in 2025, emphasizing the significance of AI, SEO evolution, and personalized content. With insights gathered from market research, the hosts outline how these elements will shape the industry's future and offer actionable strategies for growth.• Exploring the role of AI in marketing for designers• Understanding Search Generative Experience (SGE) and SEO• Importance of personalized content in a competitive landscapeVisit designerdiscussions.com and enter your information for a free download of the full trends list.Links Mentioned in this EpisodeNKBA Webinar - Top Marketing Trends That Will Dominate In 2025Transform your marketing with Designer Discussions Academy. In weekly face-to-face sessions, we equip busy business owners with cutting-edge PR strategies, marketing insights, and time-saving tools to not just work in your business, but on your business. Join us to outshine competitors and elevate your business.Join us for our weekly live sessions and workshops: https://www.designerdiscussionsmarketing.studio/pages/academyDesigner Discussions is an educational interior design podcast on marketing, PR and related business topics. We also provide in-depth, actionable products in the Marketing Studio including time-saving templates and guides to help design professionals grow their businesses. Download our FREE Client Avatar Guide https://designerdiscussionsmarketing.studio/store. Designer Discussions is a partnership of three experts: Jason Lockhart, CEO of KABMS; Maria Martin, founder of DesignAppy; and Mirjam Lippuner, founder of Get Ink DIY
Explore how to transform your design business for the better and unlock the secrets of successful collaboration in our special year-end review of Designer Discussions. Join Jason, Maria, and Mirjam as we highlight the most captivating moments of 2024, including Katie Decker's expert insights on optimizing design operations for profitability and her memorable tips from High Point. Relive the intriguing revelations on the evolution of digital PR with Mirjam, including the unique journey of Haro, and discover unexpected tech facets with Maria's deep dive into AI and chat GPT-4.Celebrate the collaborative spirit that defines our industry with Maria's reflection on Tori Sikama's episode, where photography transcends its role as a mere marketing tool to become an integral part of brand partnerships. Hear firsthand how building relationships with photographers can elevate your business branding and content creation. Reflect with us on the rich insights our guests have shared, and join us in anticipation of the exciting innovations and opportunities awaiting us in 2025.If you would like to get the links and show notes for this episode, click on the link below:https://www.designerdiscussions.com/episodes/episode-131-Year-End-Review-2024The links and past episodes mentioned in the episode are:Episode 130Episode 127Episode 126Episode 125Episode 109NKBA WebinarTransform your marketing with Designer Discussions Academy. In weekly face-to-face sessions, we equip busy business owners with cutting-edge PR strategies, marketing insights, and time-saving tools to not just work in your business, but on your business. Join us to outshine competitors and elevate your business.Join us for our weekly live sessions and workshops: https://www.designerdiscussionsmarketing.studio/pages/academyDesigner Discussions is an educational interior design podcast on marketing, PR and related business topics. We also provide in-depth, actionable products in the Marketing Studio including time-saving templates and guides to help design professionals grow their businesses. Download our FREE Client Avatar Guide https://designerdiscussionsmarketing.studio/store. Designer Discussions is a partnership of three experts: Jason Lockhart, CEO of KABMS; Maria Martin, founder of DesignAppy; and Mirjam Lippuner, founder of Get Ink DIY
What if you could streamline your business operations and boost your profitability with a few key strategies? Join us as Katie Decker Erickson, a multifamily and commercial designer turned business coach, unravels the secrets of implementing effective processes that keep your business running smoothly, even when team members are unavailable. Discover how establishing well-defined processes allows designers to focus on their creative strengths while bolstering the firm's capacity to handle more projects and attract high-value clients.Scaling your business is within reach when you master communication and pricing confidence. Learn from Katie's expertise on proactive client updates, which not only minimize confusion but also enhance satisfaction. Dive into the world of software tools that simplify operations, noting that the right combination tailored to your needs can significantly elevate your firm's efficiency. Katie stresses the importance of market research and competitive pricing, urging designers to charge their worth and target clients who truly appreciate their expertise.Strong client relationships and a clear business identity are the cornerstones of success. Katie shares her strategies for targeting your ideal audience and building trust, emphasizing the importance of a specialized approach rather than trying to be everything to everyone. Whether you aim to scale up or refine your boutique business, listen in for actionable tips on nurturing client connections and the value of a vibrant community and resources. Don't miss out on this opportunity to align your business with your unique goals and elevate your marketing game with personalized coaching and expert insights.If you would like to get the links and show notes for this episode, click on the link below:https://www.designerdiscussions.com/episodes/episode-130-The-Power-of-Processes-and-ProfitabilityThe links mentioned in the episode are:https://colorworks.design/https://www.linkedin.com/in/deckerkatie/https://www.facebook.com/colorworkscoaching/https://www.youtube.com/@ColorfulConversationsTransform your marketing with Designer Discussions Academy. In weekly face-to-face sessions, we equip busy business owners with cutting-edge PR strategies, marketing insights, and time-saving tools to not just work in your business, but on your business. Join us to outshine competitors and elevate your business.Join us for our weekly live sessions and workshops: https://www.designerdiscussionsmarketing.studio/pages/academyDesigner Discussions is an educational interior design podcast on marketing, PR and related business topics. We also provide in-depth, actionable products in the Marketing Studio including time-saving templates and guides to help design professionals grow their businesses. Download our FREE Client Avatar Guide https://designerdiscussionsmarketing.studio/store. Designer Discussions is a partnership of three experts: Jason Lockhart, CEO of KABMS; Maria Martin, founder of DesignAppy; and Mirjam Lippuner, founder of Get Ink DIY
Discover the key strategies for transforming your website into a powerful conversion tool with insights from seasoned marketing expert, Jason. His extensive experience highlights the crucial role of maintaining an updated, engaging website as the central hub for your business, rather than depending solely on social media platforms. Jason shares practical advice on tailoring your website's content to captivate your ideal client, emphasizing the need to feature current, relevant projects. He provides actionable tips on arranging your site's layout to not only capture but also sustain visitor interest, ensuring that your online presence effectively represents your brand.Learn the essential elements your website should highlight above the fold to maximize impact, including clickable contact numbers, compelling calls to action, and authoritative logos that establish trust and credibility. Jason's expertise sheds light on showcasing testimonials and media features to reinforce your business's reliability. Whether you specialize in remodeling or interior design, his guidance will equip you with the knowledge to present your business in the best possible light, making your services more appealing and accessible to your target audience. Tune in to elevate your website's effectiveness and enhance your brand's digital footprint.If you would like to get the links and show notes for this episode, click on the link below:https://www.designerdiscussions.com/episodes/episode-129-How-to-Optimize-Your-Website-for-ConversionsThe links and past episodes mentioned in the episode are:https://www.designerdiscussions.com/episodes/episode-128-How-to-develop-a-digital-brand-for-your-businesshttps://developers.google.com/speedhttps://gtmetrix.com/https://www.designerdiscussionsmarketing.studio/pages/academyTransform your marketing with Designer Discussions Academy. In weekly face-to-face sessions, we equip busy business owners with cutting-edge PR strategies, marketing insights, and time-saving tools to not just work in your business, but on your business. Join us to outshine competitors and elevate your business.Join us for our weekly live sessions and workshops: https://www.designerdiscussionsmarketing.studio/pages/academyDesigner Discussions is an educational interior design podcast on marketing, PR and related business topics. We also provide in-depth, actionable products in the Marketing Studio including time-saving templates and guides to help design professionals grow their businesses. Download our FREE Client Avatar Guide https://designerdiscussionsmarketing.studio/store. Designer Discussions is a partnership of three experts: Jason Lockhart, CEO of KABMS; Maria Martin, founder of DesignAppy; and Mirjam Lippuner, founder of Get Ink DIY
Can consistency in your brand's voice make or break your design business? Join us on Designer Discussions as Jason, Maria, and Mirjam unravel the secrets to building a digital brand that resonates with reliability and professionalism. Discover the art of crafting comprehensive brand guidelines, covering everything from logo variations and font styles to mission statements. By maintaining uniformity across all digital platforms, your brand becomes easily recognizable and trusted by clients. Whether you're a seasoned business owner or just starting, Jason's insights into creating consistent brand messaging are indispensable.We journey through the essentials of developing a client avatar and understanding your target market, fundamental steps that shape your branding strategy. Empower your team and external partners, such as marketing or PR agencies, with these guidelines, ensuring they represent your brand accurately. This episode is packed with valuable advice to enhance your digital presence and fortify your brand identity. Tune in to learn how a consistent brand voice could transform how clients perceive your design prowess and operational dependability.If you would like to get the links and show notes for this episode, click on the link below:https://www.designerdiscussions.com/episodes/episode-128-How-to-develop-a-digital-brand-for-your-businessThe links and past episodes mentioned in the episode are:https://www.designerdiscussions.com/episodes/episode-2-branding-for-high-dollar-saleshttps://designerdiscussionsmarketing.studio/store/products/23https://www.designerdiscussionsmarketing.studio/pages/academyTransform your marketing with Designer Discussions Academy. In weekly face-to-face sessions, we equip busy business owners with cutting-edge PR strategies, marketing insights, and time-saving tools to not just work in your business, but on your business. Join us to outshine competitors and elevate your business.Join us for our weekly live sessions and workshops: https://www.designerdiscussionsmarketing.studio/pages/academyDesigner Discussions is an educational interior design podcast on marketing, PR and related business topics. We also provide in-depth, actionable products in the Marketing Studio including time-saving templates and guides to help design professionals grow their businesses. Download our FREE Client Avatar Guide https://designerdiscussionsmarketing.studio/store. Designer Discussions is a partnership of three experts: Jason Lockhart, CEO of KABMS; Maria Martin, founder of DesignAppy; and Mirjam Lippuner, founder of Get Ink DIY
Can you imagine transforming the way you manage business tasks with just one tool? Join us as we unlock the future of design office efficiency with ChatGPT's latest advancements. This episode, featuring Maria's expert insights, promises to equip you with the knowledge to revolutionize your workflow. From structuring emails and drafting presentations to handling difficult customer interactions, discover how these new features can save you time and reduce stress. By utilizing the groundbreaking Canvas feature, simultaneous collaboration on a single document becomes a reality, eliminating the hassle of juggling between multiple prompts.But that's not all—ChatGPT's capabilities extend beyond traditional writing tasks. Learn to effortlessly create spreadsheets or presentations that meet your business needs. Maria walks us through practical applications like generating furnishing budget spreadsheets or crafting ready-to-use social media prompts. Whether you're looking to streamline operations or enhance content creation, our conversation is packed with valuable tips and insights to help you maximize the potential of cutting-edge AI tools. Let us help you transform your business operations with ChatGPT 4.0.If you would like to get the links and show notes for this episode, click on the link below:https://www.designerdiscussions.com/episodes/episode-127-Chat GPT-Tools-to-help-you-save-timeThe links mentioned in the episodehttps://designerdiscussionsmarketing.studio/store/products/23https://www.designerdiscussionsmarketing.studio/pages/academyTransform your marketing with Designer Discussions Academy. In weekly face-to-face sessions, we equip busy business owners with cutting-edge PR strategies, marketing insights, and time-saving tools to not just work in your business, but on your business. Join us to outshine competitors and elevate your business.Join us for our weekly live sessions and workshops: https://www.designerdiscussionsmarketing.studio/pages/academyDesigner Discussions is an educational interior design podcast on marketing, PR and related business topics. We also provide in-depth, actionable products in the Marketing Studio including time-saving templates and guides to help design professionals grow their businesses. Download our FREE Client Avatar Guide https://designerdiscussionsmarketing.studio/store. Designer Discussions is a partnership of three experts: Jason Lockhart, CEO of KABMS; Maria Martin, founder of DesignAppy; and Mirjam Lippuner, founder of Get Ink DIY
Discover how to transform your work environment with insights from Dr. Katie Thomas, a seasoned organizational psychologist and founder of Better Work Experience. With over two decades in the field, Dr. Thomas shares her expertise on the pivotal role of leadership as the steady anchor amidst the chaos of modern work life. From navigating generational diversity to adapting to technological disruptions, she emphasizes the necessity of self-awareness and trust-building in leadership. Through assessments and coaching, she assists leaders in identifying blind spots and fostering team resilience. Listen in to learn how leadership development not only enhances team dynamics but also aligns teams with the overarching goals of the organization.Our conversation takes an intriguing turn as Dr. Thomas delves into the finer points of team dynamics and employee engagement. She uncovers how unresolved conflicts and unclear roles can sabotage even the most talented teams, offering practical strategies like team-building exercises and open dialogues to address these issues. We explore the concept of alignment in teams and its critical link to employee engagement. Dr. Thomas passionately discusses the importance of genuine human connections in boosting productivity and loyalty, asserting that engagement is rooted in meaningful relationships with colleagues and the company's mission. Join us for a thought-provoking discussion that promises to elevate your team's potential and create a thriving work culture.If you would like to get the links and show notes for this episode, click on the link below:https://www.designerdiscussions.com/episodes/episode-126-Creating-Better-Work-ExperiencesThe links mentioned in the episodewww.betterworkexperience.comwww.linkedin.com/in/dr-katie-thomasTransform your marketing with Designer Discussions Academy. In weekly face-to-face sessions, we equip busy business owners with cutting-edge PR strategies, marketing insights, and time-saving tools to not just work in your business, but on your business. Join us to outshine competitors and elevate your business.Join us for our weekly live sessions and workshops: https://www.designerdiscussionsmarketing.studio/pages/academyDesigner Discussions is an educational interior design podcast on marketing, PR and related business topics. We also provide in-depth, actionable products in the Marketing Studio including time-saving templates and guides to help design professionals grow their businesses. Download our FREE Client Avatar Guide https://designerdiscussionsmarketing.studio/store. Designer Discussions is a partnership of three experts: Jason Lockhart, CEO of KABMS; Maria Martin, founder of DesignAppy; and Mirjam Lippuner, founder of Get Ink DIY
Can digital PR platforms truly transform your business? Tune in to uncover how the evolution of these platforms, starting with Peter Shankman's pioneering HARO, has reshaped the landscape for design professionals seeking press coverage. You'll gain insights into Shankman's latest venture, Source of Sources (SOS), which aims to rekindle HARO's original accessibility. As we navigate this transformative PR terrain, we also address the pivotal role of AI, cautioning against over-reliance on shortcuts that promise effortless media placements without the requisite effort.Join us as we explore the nuances of leveraging platforms like Quoted, Connectively, and a nod to Harrow's evolution. Discover how Quoted's approval-based system, though intricate and costly, offers rich insights for crafting effective pitches. Learn about Connectively's AI-driven approach to matching journalists and sources, and the emphasis on creating original content to maintain credibility. With actionable steps to simplify your marketing and boost business growth, we also invite you to enhance your strategies through our Designer Discussions Academy membership. Stay with us for practical tools and insights tailored to elevate your design business.If you would like to get the links and show notes for this episode, click on the link below: https://www.designerdiscussions.com/episodes/episode-125-The-evolution-of-digital-PRThe links mentioned in the episodeSource of SourcesQwotedConnectivelyDesigner Discussions AcademyTransform your marketing with Designer Discussions Academy. In weekly face-to-face sessions, we equip busy business owners with cutting-edge PR strategies, marketing insights, and time-saving tools to not just work in your business, but on your business. Join us to outshine competitors and elevate your business.Join us for our weekly live sessions and workshops: https://www.designerdiscussionsmarketing.studio/pages/academyDesigner Discussions is an educational interior design podcast on marketing, PR and related business topics. We also provide in-depth, actionable products in the Marketing Studio including time-saving templates and guides to help design professionals grow their businesses. Download our FREE Client Avatar Guide https://designerdiscussionsmarketing.studio/store. Designer Discussions is a partnership of three experts: Jason Lockhart, CEO of KABMS; Maria Martin, founder of DesignAppy; and Mirjam Lippuner, founder of Get Ink DIY
Ready to revolutionize your marketing and PR game? Discover the groundbreaking Designer Discussions Academy, where we break down complicated strategies into manageable, impactful actions. This episode unveils the Academy's unique approach, led by our very own "Dr. Flankenstein" (Jason), designed to help design professionals overcome the hurdles of effective marketing. Learn how our weekly Q&A sessions and comprehensive curriculum can transform your brand into the go-to name in your community.Join us as Maria, Miriam, and Jason share the journey from a niche PR membership to a full-fledged educational powerhouse. Gain insights into the supportive community we've built, offering direct access to industry experts and practical advice tailored for designers and remodeling studios. Whether you're looking to enhance your marketing prowess or establish a strong local presence, this episode is packed with invaluable tips and success stories from those who've already benefited. Tune in and start your transformative journey with the Designer Discussions Academy today!If you would like to get the links and show notes for this episode, click on the link below:https://www.designerdiscussions.com/episodes/episode-124-DD-Academy-New-LaunchTo learn more about the Designer Discussions Academy, click the link below:https://www.designerdiscussionsmarketing.studio/pages/academyTransform your marketing with Designer Discussions Academy. In weekly face-to-face sessions, we equip busy business owners with cutting-edge PR strategies, marketing insights, and time-saving tools to not just work in your business, but on your business. Join us to outshine competitors and elevate your business.Join us for our weekly live sessions and workshops: https://www.designerdiscussionsmarketing.studio/pages/academyDesigner Discussions is an educational interior design podcast on marketing, PR and related business topics. We also provide in-depth, actionable products in the Marketing Studio including time-saving templates and guides to help design professionals grow their businesses. Download our FREE Client Avatar Guide https://designerdiscussionsmarketing.studio/store. Designer Discussions is a partnership of three experts: Jason Lockhart, CEO of KABMS; Maria Martin, founder of DesignAppy; and Mirjam Lippuner, founder of Get Ink DIY
Can networking feel daunting, especially if you're not a social butterfly? Imagine turning casual conversations into powerful business opportunities without stepping too far out of your comfort zone. Join Jason, Maria, and Miriam on this episode of Designer Discussions as we unravel the secrets of networking tailored for design professionals. Whether it's leveraging LinkedIn connections, engaging with professional organizations like ASID and NKBA, or even educating your own family and friends about your work, we offer practical strategies to expand your reach effortlessly.We didn't just meet by chance; our professional bonds were forged online, illustrating that meaningful relationships can start with a simple message. Tune in as we share personal stories about unexpected networking hotspots, from college alumni events to sports watch parties. Even if you experience social anxiety or have a packed schedule, we've got you covered with tips on making every interaction count. Learn how to harness the power of your immediate network and discover that networking success is more accessible than you think.If you would like to get the links and show notes for this episode, click on the link below:https://www.designerdiscussions.com/episodes/episode-123-The-Importance-of-NetworkingTransform your marketing with Designer Discussions Academy. In weekly face-to-face sessions, we equip busy business owners with cutting-edge PR strategies, marketing insights, and time-saving tools to not just work in your business, but on your business. Join us to outshine competitors and elevate your business.Join us for our weekly live sessions and workshops: https://www.designerdiscussionsmarketing.studio/pages/academyDesigner Discussions is an educational interior design podcast on marketing, PR and related business topics. We also provide in-depth, actionable products in the Marketing Studio including time-saving templates and guides to help design professionals grow their businesses. Download our FREE Client Avatar Guide https://designerdiscussionsmarketing.studio/store. Designer Discussions is a partnership of three experts: Jason Lockhart, CEO of KABMS; Maria Martin, founder of DesignAppy; and Mirjam Lippuner, founder of Get Ink DIY
What if everything you thought you knew about copyright and AI was turned upside down? In this eye-opening episode of Designer Discussions, Maria takes us on a deep dive into the murky waters of AI-generated content and its legal implications for design professionals. Prepare to uncover the crucial distinctions between human-made creations and AI-generated images, and why the latter remains unprotected in the public domain. Through riveting examples and real-world scenarios, Maria reveals the essential updates you need to make to your client contracts, ensuring you stay ahead of the legal curve in this rapidly evolving landscape.Beyond just the legalities, Maria stresses the importance of understanding the terms and conditions of AI platforms. Did you know that images created on free accounts are not only non-commercial but also must be clearly labeled with the platform name and creation date? This episode is a treasure trove of indispensable information, from the potential pitfalls of using AI in your design projects to the ethical obligations of giving proper credit. Tune in and arm yourself with the knowledge to navigate the intersection of design, AI, and copyright law like a pro. This is one episode you can't afford to miss.If you would like to get the links and show notes for this episode, click on the link below:https://www.designerdiscussions.com/episodes/episode-122-The-Top-Things-to-Know-About-AI-and-CopyrightTransform your marketing with Designer Discussions Academy. In weekly face-to-face sessions, we equip busy business owners with cutting-edge PR strategies, marketing insights, and time-saving tools to not just work in your business, but on your business. Join us to outshine competitors and elevate your business.Join us for our weekly live sessions and workshops: https://www.designerdiscussionsmarketing.studio/pages/academyDesigner Discussions is an educational interior design podcast on marketing, PR and related business topics. We also provide in-depth, actionable products in the Marketing Studio including time-saving templates and guides to help design professionals grow their businesses. Download our FREE Client Avatar Guide https://designerdiscussionsmarketing.studio/store. Designer Discussions is a partnership of three experts: Jason Lockhart, CEO of KABMS; Maria Martin, founder of DesignAppy; and Mirjam Lippuner, founder of Get Ink DIY
Ready to elevate your PR game in 2024? Discover the latest must-have tools and strategies that will keep you ahead of the curve. Miriam sheds light on the shifting PR landscape, spotlighting three essential platforms: Connectively (formerly HARO), Quoted, and the new Source of Sources (SOS). Each platform offers distinct advantages, from robust paid subscriptions to a rapidly growing free service. Join us as we explore these tools and share actionable insights to make your PR efforts more effective than ever.But that's not all! We also delve into the critical role of AI in PR. While AI can be incredibly helpful for brainstorming and outlining, over-reliance can get you blacklisted by journalists and platforms. Learn how to strike the perfect balance between leveraging AI and crafting original, engaging content that stands out. Tune in to this week's episode for these crucial updates and more, ensuring your marketing strategies are cutting-edge and effective in the coming year!If you would like to get the links and show notes for this episode, click on the link below:https://www.designerdiscussions.com/episodes/episode-121-Marketing-Updates-for-2024Transform your marketing with Designer Discussions Academy. In weekly face-to-face sessions, we equip busy business owners with cutting-edge PR strategies, marketing insights, and time-saving tools to not just work in your business, but on your business. Join us to outshine competitors and elevate your business.Join us for our weekly live sessions and workshops: https://www.designerdiscussionsmarketing.studio/pages/academyDesigner Discussions is an educational interior design podcast on marketing, PR and related business topics. We also provide in-depth, actionable products in the Marketing Studio including time-saving templates and guides to help design professionals grow their businesses. Download our FREE Client Avatar Guide https://designerdiscussionsmarketing.studio/store. Designer Discussions is a partnership of three experts: Jason Lockhart, CEO of KABMS; Maria Martin, founder of DesignAppy; and Mirjam Lippuner, founder of Get Ink DIY
Ever wondered how to revolutionize your email marketing strategy to maximize engagement and open rates? Tune in to the latest episode of Designer Discussions, where Jason, Miriam, and Maria reveal insider tips on leveraging email automation uniquely tailored for design professionals. Jason refreshes insights from his NKBA presentation, emphasizing the critical role of personalization in email campaigns. Discover how to create effective workflows, segment your audience, and utilize AI to draft welcome messages that resonate with different demographics while maintaining your brand's unique voice.Join us as we explore the importance of regular follow-up workflows, how to gather and utilize audience feedback, and the benefits of investing in the paid versions of top email service providers like MailChimp, Constant Contact, and AWeber. Jason shares practical advice on understanding your email analytics to tailor your content better and improve engagement. This episode is packed with actionable strategies to help you enhance your email marketing efforts, build stronger connections with your audience, and ultimately drive your business forward.If you would like to get the links and show notes for this episode, click on the link below:https://www.designerdiscussions.com/episodes/episode-120-Email-Marketing-TipsPrevious Episodes Referenced:https://www.designerdiscussions.com/episodes/episode-19-email-marketing-tips-for-interior-designersTransform your marketing with Designer Discussions Academy. In weekly face-to-face sessions, we equip busy business owners with cutting-edge PR strategies, marketing insights, and time-saving tools to not just work in your business, but on your business. Join us to outshine competitors and elevate your business.Join us for our weekly live sessions and workshops: https://www.designerdiscussionsmarketing.studio/pages/academyDesigner Discussions is an educational interior design podcast on marketing, PR and related business topics. We also provide in-depth, actionable products in the Marketing Studio including time-saving templates and guides to help design professionals grow their businesses. Download our FREE Client Avatar Guide https://designerdiscussionsmarketing.studio/store. Designer Discussions is a partnership of three experts: Jason Lockhart, CEO of KABMS; Maria Martin, founder of DesignAppy; and Mirjam Lippuner, founder of Get Ink DIY
Can you imagine not being able to visualize your dream home, even when described in vivid detail? Join us as Maria uncovers the intriguing world of aphantasia, a condition that makes it challenging for some clients to picture design concepts. Discover how this "mind blindness" influences their decision-making and learn creative strategies to bridge the gap between a designer's vision and a client's visualization abilities. Using insights from Scientific American and compelling real-life scenarios, Maria emphasizes the critical role of repeated visual affirmations and contextual support in guiding clients through the design process.In the latter part of the episode, we introduce you to the Designer Discussions Academy membership. Imagine having personal coaching from your podcast hosts and gaining access to a treasure trove of resources designed to elevate your marketing and business growth. Engage with like-minded professionals in our vibrant community through weekly live sessions, and never miss an opportunity for continuous learning. Make sure to subscribe, leave a review, and share the podcast with your network. For more exclusive content and updates, don't forget to visit our website and follow us on social media.If you would like to get the links and show notes for this episode, click on the link below:https://www.designerdiscussions.com/episodes/episode-119-Seeing-Visuals-from-the-clients-perspectivePrevious Episodes Referenced:https://www.designerdiscussions.com/episodes/episode-84-easy-ways-to-talk-about-moneyhttps://www.designerdiscussions.com/episodes/episode-54-how-to-build-trust-with-your-clientshttps://www.designerdiscussions.com/episodes/episode-44-Loss-Aversion-Why-Do-Renderings-WorkTransform your marketing with Designer Discussions Academy. In weekly face-to-face sessions, we equip busy business owners with cutting-edge PR strategies, marketing insights, and time-saving tools to not just work in your business, but on your business. Join us to outshine competitors and elevate your business.Join us for our weekly live sessions and workshops: https://www.designerdiscussionsmarketing.studio/pages/academyDesigner Discussions is an educational interior design podcast on marketing, PR and related business topics. We also provide in-depth, actionable products in the Marketing Studio including time-saving templates and guides to help design professionals grow their businesses. Download our FREE Client Avatar Guide https://designerdiscussionsmarketing.studio/store. Designer Discussions is a partnership of three experts: Jason Lockhart, CEO of KABMS; Maria Martin, founder of DesignAppy; and Mirjam Lippuner, founder of Get Ink DIY
Have you ever considered the environmental cost of using AI in your interior design projects? Join us as Maria sheds light on the surprising amount of energy needed to generate AI images, comparing it to more familiar energy consumptions like charging a smartphone. We delve into the often-overlooked environmental footprint of AI processing centers, discussing the enormous amounts of energy and water they consume. For interior designers committed to sustainable practices, this episode is a must-listen as we offer practical advice on making more eco-conscious decisions when incorporating AI into your business.In the second part of our episode, we focus on maintaining brand integrity while using AI image generators like MidJourney. Maria offers a wealth of insights, from enhancing design projects with efficient tools to understanding why AI should be avoided for logo creation due to copyright concerns. Learn to be a responsible AI user by opting for energy-saving settings and balancing AI-generated content with genuine, human-created work. This episode provides valuable tips for integrating AI into your design business without compromising your professional identity or values, ensuring you attract real, engaged clients.If you would like to get the links and show notes for this episode, click on the link below:https://www.designerdiscussions.com/episodes/episode-118-Best-Practices-for-Sustainable-Use-of-AITransform your marketing with Designer Discussions Academy. In weekly face-to-face sessions, we equip busy business owners with cutting-edge PR strategies, marketing insights, and time-saving tools to not just work in your business, but on your business. Join us to outshine competitors and elevate your business.Join us for our weekly live sessions and workshops: https://www.designerdiscussionsmarketing.studio/pages/academyDesigner Discussions is an educational interior design podcast on marketing, PR and related business topics. We also provide in-depth, actionable products in the Marketing Studio including time-saving templates and guides to help design professionals grow their businesses. Download our FREE Client Avatar Guide https://designerdiscussionsmarketing.studio/store. Designer Discussions is a partnership of three experts: Jason Lockhart, CEO of KABMS; Maria Martin, founder of DesignAppy; and Mirjam Lippuner, founder of Get Ink DIY
Can the right content type exponentially increase your website traffic? Discover the insider secrets as Miriam, Jason, and Maria highlight the top three types of content that can turn your design website into a traffic powerhouse. This episode promises to equip you with actionable strategies to draw in a crowd, from creating compelling how-to guides and eye-catching infographics to engaging videos that showcase your expertise.Join us as Jason unpacks how-to guides that not only attract DIY enthusiasts but also convert them into clients seeking professional help. Learn why infographics are a game-changer for those who prefer visual content, and how videos on platforms like TikTok and YouTube can give your audience a dynamic glimpse into your design skills. Whether you're a seasoned designer or just starting out, these tips are sure to transform your online presence. Don't miss this episode packed with practical advice and expert insights!If you would like to get the links and show notes for this episode, click on the link below:https://www.designerdiscussions.com/episodes/episode-117-3-types-of-content-that-drives-traffic-to-your-websiteEpisodes mentioned in this podcast:Episode 116 - Are Blogs Dead - Designer DiscussionsEpisode 93 - 10 Common Video Marketing Mistakes - Designer DiscussionsEpisode 62 - Video SEO Tips for Designers - Designer DiscussionsEpisode 40 - How to drive traffic with SEO - Designer DiscussionsEpisode 33 - Video Marketing Tips for interior designers - Designer DiscussionsEpisode 29 - Reels and TikTok - Short Format Video Tips for Interior Designers - Designer DiscussionsTransform your marketing with Designer Discussions Academy. In weekly face-to-face sessions, we equip busy business owners with cutting-edge PR strategies, marketing insights, and time-saving tools to not just work in your business, but on your business. Join us to outshine competitors and elevate your business.Join us for our weekly live sessions and workshops: https://www.designerdiscussionsmarketing.studio/pages/academyDesigner Discussions is an educational interior design podcast on marketing, PR and related business topics. We also provide in-depth, actionable products in the Marketing Studio including time-saving templates and guides to help design professionals grow their businesses. Download our FREE Client Avatar Guide https://designerdiscussionsmarketing.studio/store. Designer Discussions is a partnership of three experts: Jason Lockhart, CEO of KABMS; Maria Martin, founder of DesignAppy; and Mirjam Lippuner, founder of Get Ink DIY
Embark on a transformative journey through the ever-evolving landscape of design journalism with us. Discover how the humble beginnings of personal blogging catapulted into professional powerhouses like Design Milk and Apartment Therapy, with insights from Miriam, a pioneer in the blogosphere. Witness the seismic shift to Instagram and TikTok, unveiling how these platforms are rewriting the rules for trend-spotting and media research. As we reminisce about the mid-2010s—the pivotal moment when the balance tipped towards social media—we'll dissect the current prominence of TikTok and its influence on public discourse, and whether blogs still hold their ground in this digital tapestry.Fasten your seatbelt as we navigate the turbulent future of TikTok amidst swirling uncertainties and potential bans, probing its indispensable role in the marketing strategies of savvy businesses. With the wisdom of our guest Jason, delve into the enduring relevance of blogs, armed with analytics to sculpt content that resonates deeply with your audience. We'll share expert strategies for leveraging your Google Business Profile to attract local clientele and extend an exclusive invitation for a content review to ensure your website is a magnet for your ideal customer. Tune in for an episode brimming with strategic insights that promise to redefine your approach to content creation and elevate your presence in the design world.If you would like to get the links and show notes for this episode, click on the link below:https://www.designerdiscussions.com/episodes/episode-116-Are-Blogs-Dead/Transform your marketing with Designer Discussions Academy. In weekly face-to-face sessions, we equip busy business owners with cutting-edge PR strategies, marketing insights, and time-saving tools to not just work in your business, but on your business. Join us to outshine competitors and elevate your business.Join us for our weekly live sessions and workshops: https://www.designerdiscussionsmarketing.studio/pages/academyDesigner Discussions is an educational interior design podcast on marketing, PR and related business topics. We also provide in-depth, actionable products in the Marketing Studio including time-saving templates and guides to help design professionals grow their businesses. Download our FREE Client Avatar Guide https://designerdiscussionsmarketing.studio/store. Designer Discussions is a partnership of three experts: Jason Lockhart, CEO of KABMS; Maria Martin, founder of DesignAppy; and Mirjam Lippuner, founder of Get Ink DIY
Discover the startling truth behind the investor-driven revolution in home design as we unpack the effects of private equity's stronghold on the market. With 44% of last year's home flips attributed to investors, you'll get an inside look at how this shift is not just altering the landscape of homeownership, but also redefining the value and investment we place in our living spaces. This episode peels back the layers on the surge of short-term rentals and its implications for the interior design industry, questioning whether the essence of creating a home is being lost to the lure of quick profits. As we navigate through the ripple effects of economic uncertainty, hear from industry leaders on how rising interest rates and escalating costs are steering homeowner decisions. We offer a strategic playbook for design businesses bracing for these changes, discussing the pivot from expansive to intimate renovations and the importance of marketing to maintain a steady course through economic headwinds. Drawing on past corporate war stories like those from Kohler Company during the 2008 financial crisis, we provide guidance on how high-end clients are likely to weather this storm, ensuring you're equipped with the knowledge to adapt and thrive in this evolving market.If you would like to get the links and show notes for this episode, click on the link below:https://www.designerdiscussions.com/episodes/episode-114-HARO-is-Dead-Best-Ways-to-Get-Quick-Press-Right-NowTransform your marketing with Designer Discussions Academy. In weekly face-to-face sessions, we equip busy business owners with cutting-edge PR strategies, marketing insights, and time-saving tools to not just work in your business, but on your business. Join us to outshine competitors and elevate your business.Join us for our weekly live sessions and workshops: https://www.designerdiscussionsmarketing.studio/pages/academyDesigner Discussions is an educational interior design podcast on marketing, PR and related business topics. We also provide in-depth, actionable products in the Marketing Studio including time-saving templates and guides to help design professionals grow their businesses. Download our FREE Client Avatar Guide https://designerdiscussionsmarketing.studio/store. Designer Discussions is a partnership of three experts: Jason Lockhart, CEO of KABMS; Maria Martin, founder of DesignAppy; and Mirjam Lippuner, founder of Get Ink DIY
Discover the seismic shift in the PR universe with the transformation of HARO into Connectively, and the ripple effects it's created across the industry. Our PR whisperer, Miriam, takes you through the dramatic evolution of this vital service, from its 2008 inception by PR guru Peter Shankman to its controversial revamp by Cision. Get ready to grasp the full implications it holds for your business and PR strategy.As we unravel the layers of HARO's metamorphosis, we'll also consider Shankman's bold response: the launch of Help Every Reporter Out (HERO). You'll get a front-row seat to the community's reaction, strategies to adapt, and whether HERO might just save the day for PR professionals seeking media connections. Join Miriam, Maria, and Jason for an insightful tour through the latest PR landscape—it's an episode packed with industry intel you won't want to miss!If you would like to get the links and show notes for this episode, click on the link below:https://www.designerdiscussions.com/episodes/episode-114-HARO-is-Dead-Best-Ways-to-Get-Quick-Press-Right-NowReference Links from the Episode:https://helpeveryreporter.com/https://www.connectively.us/Sign-up for Designer Discussions Interior Design Media Opportunities service: https://www.designerdiscussionsmarketing.studio/subscribeOther Episodes Discussed in this episode:https://www.designerdiscussions.com/episodes/episode-94-top-10-pr-questionshttps://www.designerdiscussions.com/episodes/episode-92-the-quickest-and-easiest-way-to-get-presshttps://www.designerdiscussions.com/episodes/episode-69-how-to-get-found-by-the-mediahttps://www.designerdiscussions.com/episodes/episode-10-how-to-get-press-as-an-Transform your marketing with Designer Discussions Academy. In weekly face-to-face sessions, we equip busy business owners with cutting-edge PR strategies, marketing insights, and time-saving tools to not just work in your business, but on your business. Join us to outshine competitors and elevate your business.Join us for our weekly live sessions and workshops: https://www.designerdiscussionsmarketing.studio/pages/academyDesigner Discussions is an educational interior design podcast on marketing, PR and related business topics. We also provide in-depth, actionable products in the Marketing Studio including time-saving templates and guides to help design professionals grow their businesses. Download our FREE Client Avatar Guide https://designerdiscussionsmarketing.studio/store. Designer Discussions is a partnership of three experts: Jason Lockhart, CEO of KABMS; Maria Martin, founder of DesignAppy; and Mirjam Lippuner, founder of Get Ink DIY
Unlock the full potential of your design collaborations with our latest episode, where I, joined by Miriam and our special guest, Maria, reveal the secrets to forging powerful brand partnerships in the world of interior design. We delve into Maria's triumphs at KBiz and provide a wealth of expertise on how to approach brands, pitch perfect content, and use strategic timing to get your projects featured in top magazines. We're not just sharing our experiences; we're equipping you with the tools to capture a brand's attention, plan professional photography, and maximize social media and PR to amplify your design narrative.This episode is a goldmine for designers eager to elevate their work through strategic collaborations. As we unwrap the art of concise communication with brands and media, we emphasize the elegance of a one-page PDF pitch and the craft of including just the right project details to pique interest. With actionable steps on initiating contact with brand PR representatives and coordinating project asset releases, both budding and veteran designers will find value in our discussion. Join us, along with Maria's insider insights, to learn how to navigate the intricacies of brand partnerships and secure those coveted media spots that will spotlight your design prowess.If you would like to get the links and show notes for this episode, click on the link below:https://www.designerdiscussions.com/episodes/episode-113-Brand-Partnerships-Part-2Other Episodes Discussed in this episode:https://www.designerdiscussions.com/episodes/episode-108-how-to-start-conversations-with-brands-at-kbisTransform your marketing with Designer Discussions Academy. In weekly face-to-face sessions, we equip busy business owners with cutting-edge PR strategies, marketing insights, and time-saving tools to not just work in your business, but on your business. Join us to outshine competitors and elevate your business.Join us for our weekly live sessions and workshops: https://www.designerdiscussionsmarketing.studio/pages/academyDesigner Discussions is an educational interior design podcast on marketing, PR and related business topics. We also provide in-depth, actionable products in the Marketing Studio including time-saving templates and guides to help design professionals grow their businesses. Download our FREE Client Avatar Guide https://designerdiscussionsmarketing.studio/store. Designer Discussions is a partnership of three experts: Jason Lockhart, CEO of KABMS; Maria Martin, founder of DesignAppy; and Mirjam Lippuner, founder of Get Ink DIY
Could the rise of Search Generative Experience (SGE) spell the end for traditional SEO? That's the burning question Jason and Maria tackle in today's engaging discussion. As AI reshapes the way Google Search operates, we peel back the layers of this intricate digital evolution. Prepare to have your mind expanded as we reveal the strategies that will not only preserve, but elevate, your website's content in the age of SGE. Dive into the nitty-gritty with us and grasp the continuing importance of comprehensive content—content that reigns as king and queen in this AI-dominated kingdom.Join us for a stimulating session where we shine a light on the future of online search and content creation. Discover the secret to differentiating your website through in-depth articles, videos, and their transcriptions, ensuring you stay ahead of your competition in SGE searches. With insights into tailoring your content to the ideal client, we confirm that SEO is far from obsolete—it's simply evolving. Embrace this shift with us and learn how to keep your content not just relevant, but indispensable.If you would like to get the links and show notes for this episode, click on the link below:https://www.designerdiscussions.com/episodes/episode-112-How-AI-is-Changing-Google-SearchHere is a link to Google's explanation of SGEhttps://static.googleusercontent.com/media/www.google.com/en//search/howsearchworks/google-about-SGE.pdfTransform your marketing with Designer Discussions Academy. In weekly face-to-face sessions, we equip busy business owners with cutting-edge PR strategies, marketing insights, and time-saving tools to not just work in your business, but on your business. Join us to outshine competitors and elevate your business.Join us for our weekly live sessions and workshops: https://www.designerdiscussionsmarketing.studio/pages/academyDesigner Discussions is an educational interior design podcast on marketing, PR and related business topics. We also provide in-depth, actionable products in the Marketing Studio including time-saving templates and guides to help design professionals grow their businesses. Download our FREE Client Avatar Guide https://designerdiscussionsmarketing.studio/store. Designer Discussions is a partnership of three experts: Jason Lockhart, CEO of KABMS; Maria Martin, founder of DesignAppy; and Mirjam Lippuner, founder of Get Ink DIY
Discover the seismic shifts that have rocked the digital marketing world as our hosts Jason, Maria, and Miriam, guide you through the transformative events of the past five years. We're unmasking the effects of the pandemic that shoved businesses into the online arena, escalating competition, and driving up ad costs. And that's just the tip of the iceberg. We're talking about the social media juggernaut's leap with the rise of TikTok, forcing platforms to adapt with a newfound emphasis on video content. It's a battleground out there, and we're arming you with the insights to navigate it.As the chatter online grows louder, we dissect the role of AI in content generation and its double-edged sword for small businesses vying to be heard. Jason stresses the art of tailoring content to captivate your ideal client amidst a noisy digital landscape. With ad prices soaring and lead quality waning, we confront the real struggle businesses face on social media. It's not just about brand awareness but fostering authentic connections and sparking genuine engagement. Join us for this captivating conversation, and gear up to elevate your digital marketing game to new heights.If you would like to get the links and show notes for this episode, click on the link below:https://www.designerdiscussions.com/episodes/episode-111-How-Marketing-has-changed-over-the-course-of-the-last-5-yearsTransform your marketing with Designer Discussions Academy. In weekly face-to-face sessions, we equip busy business owners with cutting-edge PR strategies, marketing insights, and time-saving tools to not just work in your business, but on your business. Join us to outshine competitors and elevate your business.Join us for our weekly live sessions and workshops: https://www.designerdiscussionsmarketing.studio/pages/academyDesigner Discussions is an educational interior design podcast on marketing, PR and related business topics. We also provide in-depth, actionable products in the Marketing Studio including time-saving templates and guides to help design professionals grow their businesses. Download our FREE Client Avatar Guide https://designerdiscussionsmarketing.studio/store. Designer Discussions is a partnership of three experts: Jason Lockhart, CEO of KABMS; Maria Martin, founder of DesignAppy; and Mirjam Lippuner, founder of Get Ink DIY
Prepare to illuminate your world with insights from Jan Rutgers, an industry savant fresh from KBS 2024, as she casts a light on revolutionary interior design trends. This episode is a treasure trove that promises to enrich your understanding of how cutting-edge cabinet lighting is transforming the way we dwell, with innovations like adjustable shelf lighting and temperature control setting the stage for a new era of functionality and style. Water-resistant lighting for showers and the serene beauty of floating design elements are also on the agenda, revealing how these trends are not just enhancing kitchen and bath spaces, but redefining them.As we navigate the evolving landscape of kitchen design, you'll be captivated by the concept of 'soft geometry'—an artistic movement breathing life into the corners of our homes through ergonomic and soothing lines. We don't just stop at shapes; the episode also colors your imagination with the latest trend of personalizing appliances beyond the classic stainless steel. Jan Rutgers expertly breaks down the shift from open shelving to innovative storage that frames both purpose and panache, concluding with a look at how sinks have transcended their humble status to become multifunctional 'water appliances.' Tune in for a masterclass in tailoring your living space to match the beat of modern design.If you would like to get the links and show notes for this episode, click on the link below:https://www.designerdiscussions.com/episodes/episode-110-kbis-2024-trends-from-the-show-floorWebsite referenced in this episode:https://vestabul.com/2024/03/12/design-trends-from-kbis-2024-part-1/Transform your marketing with Designer Discussions Academy. In weekly face-to-face sessions, we equip busy business owners with cutting-edge PR strategies, marketing insights, and time-saving tools to not just work in your business, but on your business. Join us to outshine competitors and elevate your business.Join us for our weekly live sessions and workshops: https://www.designerdiscussionsmarketing.studio/pages/academyDesigner Discussions is an educational interior design podcast on marketing, PR and related business topics. We also provide in-depth, actionable products in the Marketing Studio including time-saving templates and guides to help design professionals grow their businesses. Download our FREE Client Avatar Guide https://designerdiscussionsmarketing.studio/store. Designer Discussions is a partnership of three experts: Jason Lockhart, CEO of KABMS; Maria Martin, founder of DesignAppy; and Mirjam Lippuner, founder of Get Ink DIY
Unlock the secret to transforming a designer's portfolio with the help of Tori Sikkema, a virtuoso in interior, architectural, and lifestyle photography. Through an engaging dialogue, Tori demystifies the indispensable role professional photography plays in propelling designers into the spotlight of press and publications. She offers her seasoned perspective on the nuances of choosing a photographer whose aesthetic complements a designer's vision and shares how to harness the power of social media to make that perfect match. If you're a designer eager to cast your work in its finest light or a photography enthusiast fascinated by the blend of artistry and design, this episode holds the keys to elevating your visual storytelling.Step behind the lens with us as we navigate the less often discussed, yet critical aspects of professional shoots, such as image rights, cost-sharing, and crafting a harmonious relationship with photographers. Tori recounts personal experiences that underscore the vitality of clear communication and record-keeping to avoid legal entanglements and maintain fruitful, long-term collaborations. Moreover, we venture into the dynamics of preparing for and savoring the photoshoot process and discuss strategies that ensure your designs continue to captivate audiences across platforms such as Pinterest and Instagram.Link mentioned in this episode:The Six S's of Success to get published: https://torisikkemaphotos.com/sixssofsuccessIf you would like to get the links and show notes for this episode, click on the link below:https://www.designerdiscussions.com/episodes/episode-109-Elevating-Your-Design-Portfolio-Through-Professional-Photography-with-Tori-SikkemaTransform your marketing with Designer Discussions Academy. In weekly face-to-face sessions, we equip busy business owners with cutting-edge PR strategies, marketing insights, and time-saving tools to not just work in your business, but on your business. Join us to outshine competitors and elevate your business.Join us for our weekly live sessions and workshops: https://www.designerdiscussionsmarketing.studio/pages/academyDesigner Discussions is an educational interior design podcast on marketing, PR and related business topics. We also provide in-depth, actionable products in the Marketing Studio including time-saving templates and guides to help design professionals grow their businesses. Download our FREE Client Avatar Guide https://designerdiscussionsmarketing.studio/store. Designer Discussions is a partnership of three experts: Jason Lockhart, CEO of KABMS; Maria Martin, founder of DesignAppy; and Mirjam Lippuner, founder of Get Ink DIY
Ever found yourself at a trade show, admiring brands and wondering how to spark a collaboration that goes beyond a quick exchange of business cards? That's precisely what we tackle in our latest Designer Discussions podcast. Join Miriam, Maria, and myself along with our guest experts, as we peel back the curtain on the art of conversation at events like KBS. We're not just talking any chat, but the kind that forges partnerships with impact. From navigating the nuances of licensing deals to crafting brand partnerships, we're here to share our personal stories, mishaps, and those golden moments when the stars align, all to help you make authentic connections that last.We understand that standing out in a sea of designers can be daunting, but with our actionable tips on leveraging past projects and showcasing genuine enthusiasm for a brand's offerings, you'll have a blueprint for success. Our discussion doesn't stop at the how-to; we also cover the who-to. With strategic insights on the difference between engaging with sales reps and connecting with those in charge of collaborations, we'll point you towards the right people to make your partnership dreams a reality. And if you're eager for more, I extend a personal invitation to my talk at K-Biz, where I'll be unveiling secrets to a dazzling marketing plan. So tune in, take notes, and ready yourself to navigate the world of brand partnerships with newfound confidence.If you will be at KBIS 2024:Visit the Designer Discussions Crew in the West Hall at Booth W1168Listen to Jason Lockhart's Voices for the Industry Presentation on Tuesday, February 27 from 2:45 - 4:45 in room N260. The title of the presentation, "Master Your Marketing Workshop".If you would like to get the links and show notes for this episode, click on the link below:https://www.designerdiscussions.com/episodes/episode-108-How-to-Start-Conversations-with-Brands-at-KBISTransform your marketing with Designer Discussions Academy. In weekly face-to-face sessions, we equip busy business owners with cutting-edge PR strategies, marketing insights, and time-saving tools to not just work in your business, but on your business. Join us to outshine competitors and elevate your business.Join us for our weekly live sessions and workshops: https://www.designerdiscussionsmarketing.studio/pages/academyDesigner Discussions is an educational interior design podcast on marketing, PR and related business topics. We also provide in-depth, actionable products in the Marketing Studio including time-saving templates and guides to help design professionals grow their businesses. Download our FREE Client Avatar Guide https://designerdiscussionsmarketing.studio/store. Designer Discussions is a partnership of three experts: Jason Lockhart, CEO of KABMS; Maria Martin, founder of DesignAppy; and Mirjam Lippuner, founder of Get Ink DIY
Ever wonder how your favorite brands capture their essence in every tweet, ad, and email? That's the power of a consistent brand voice, and this podcast is your ticket to unlocking it for your own business. Join us—Jason, Maria, and Miriam—as we dive into the world of branding with the aid of emerging AI technologies like ChatGPT. We'll expose the heart and soul of what makes a brand's communication tick, and show you how to emulate it across every channel, ensuring your message is not just heard, but felt.Maria leads the charge, illuminating the path to crafting a brand voice that's not only unique but rings true with every word. It's not just about sounding good; it's about resonating with your target audience and standing out from the crowd. We'll also explore how AI tools can act as your personal branding assistant, keeping your business on the cutting edge. So gear up for a session that promises to revolutionize your approach to branding, and strap in for an insightful journey into the world of consistent, compelling communication.If you would like to get the links and show notes for this episode, click on the link below:https://www.designerdiscussions.com/episodes/episode-107-Discovering-Your-Brand-Voice-with-AI-AssistanceAbout Designer Discussions Designer Discussions is an educational interior design podcast on marketing, PR and related business topics. We also provide in-depth, actionable products in the Marketing Studio including time-saving templates and guides to help design professionals grow their businesses. Download our FREE Client Avatar Guide https://designerdiscussionsmarketing.studio/store. Designer Discussions is a partnership of three experts: Jason Lockhart, CEO of KABMS; Maria Martin, founder of DesignAppy; and Mirjam Lippuner, founder of Get Ink DIY.Designer Discussions Academy is a cutting-edge membership program exclusively for interior designers & remodelers. Each month, we present a different topic, equipping you with knowledge through comprehensive training and engaging live coaching sessions. Our mission is simple: empower you with strategic marketing expertise that can be applied to your business.Learn more: https://www.designerdiscussionsmarketing.studio/pages/academy...
Step into the future of design with our eye-opening discussion on the top digital marketing trends for 2024, tailored to transform your interior design or renovation business. As you sip your morning coffee, join Miriam, Jason, and our AI virtuoso, Maria, in uncovering the landscape of upcoming innovations that promise to keep your brand at the forefront. We don't just talk theory; we equip you with the practical know-how to harness these trends, from SEO to the dynamic world of social media.Imagine your workflow supercharged by AI, where crafting social media posts and blog content becomes a breeze, leaving you more time to ignite your creative spark. We explore the role of chatbots in customer interactions, ensuring your website is responsive round the clock, even when you're catching those essential Z's. For a deeper dive and hands-on exercises, don't miss our full conversation during the upcoming NKBA presentation – it's the blueprint for marketing success that you've been waiting for.Webinar/Episode referenced in this episode:https://nkba.org/learning/webinars/digital-marketing-trends-in-2024-staying-ahead-of-the-curve/https://www.designerdiscussions.com/episodes/episode-29-reels-and-tiktok-short-format-video-tips-for-interior-designersIf you would like to get the links and show notes for this episode, click on the link below:https://www.designerdiscussions.com/episodes/episode-106-Digital-Marketing-Trends-for-2024About Designer Discussions Designer Discussions is an educational interior design podcast on marketing, PR and related business topics. We also provide in-depth, actionable products in the Marketing Studio including time-saving templates and guides to help design professionals grow their businesses. Download our FREE Client Avatar Guide https://designerdiscussionsmarketing.studio/store. Designer Discussions is a partnership of three experts: Jason Lockhart, CEO of KABMS; Maria Martin, founder of DesignAppy; and Mirjam Lippuner, founder of Get Ink DIY.Designer Discussions Academy is a cutting-edge membership program exclusively for interior designers & remodelers. Each month, we present a different topic, equipping you with knowledge through comprehensive training and engaging live coaching sessions. Our mission is simple: empower you with strategic marketing expertise that can be applied to your business.Learn more: https://www.designerdiscussionsmarketing.studio/pages/academy...
How will 2024 unfold for you as an interior designer or webop? Give your journey a formidable head start with our dynamic discussion on planning, marketing, PR, and business development, specifically tailored to your industry. You'll find invaluable tips from us - your hosts, Jason, Maria, and Miriam - on reverse-engineering your goals and optimizing your website for voice-activated search. Maria, our resident AI expert, will reveal why personalized content could be your competitive edge in this thriving design landscape.We're also unveiling the truth behind password security - the understated hero in safeguarding your online presence. You'll be enlightened on the necessity of password management systems and two-factor authentication as we shine a spotlight on their pivotal role in your online safety. Our conversation further explores the power of PR in establishing credibility and fostering client acquisition, and we'll be suggesting means for cost-effective training, including the possibility of joining our Academy program. We're eager to hear your topic suggestions and invite you to join us at the Designer Discussions Academy for a monthly focus on all things marketing, PR, and business development. So, let's kickstart this new year with a transformative journey for your interior design business!Episode referenced in this episode:https://www.designerdiscussions.com/episodes/episode-98-become-a-marketing-expert-for-your-businesshttps://www.designerdiscussions.com/episodes/episode-76-developing-a-winning-marketing-and-pr-strategy-for-2023https://www.designerdiscussions.com/episodes/episode-24-developing-a-winning-marketing-and-pr-strategy-for-2022If you would like to get the links and show notes for this episode, click on the link below:https://www.designerdiscussions.com/episodes/episode-105-Planning-Tips-for-2024About Designer Discussions Designer Discussions is an educational interior design podcast on marketing, PR and related business topics. We also provide in-depth, actionable products in the Marketing Studio including time-saving templates and guides to help design professionals grow their businesses. Download our FREE Client Avatar Guide https://designerdiscussionsmarketing.studio/store. Designer Discussions is a partnership of three experts: Jason Lockhart, CEO of KABMS; Maria Martin, founder of DesignAppy; and Mirjam Lippuner, founder of Get Ink DIY.Designer Discussions Academy is a cutting-edge membership program exclusively for interior designers & remodelers. Each month, we present a different topic, equipping you with knowledge through comprehensive training and engaging live coaching sessions. Our mission is simple: empower you with strategic marketing expertise that can be applied to your business.Learn more: https://www.designerdiscussionsmarketing.studio/pages/academy...
Join us, Jason, Miriam, and Maria, as we take a trip down memory lane, reflecting on the gems 2023 has bequeathed us. Let's reminisce about the intriguing insights, our favorite guests, and above all, the episodes on AI that sparked our curiosity and left us in awe. Our very own Maria, our guide in the realm of AI, has done a superb job of demystifying this often-daunting subject, making those episodes an absolute must-listen. As we wave goodbye to 2023, we can't resist but wonder what 2024 holds for us. The potential leaps in marketing, PR, and business development, and their impact on design businesses promise an exciting year ahead. A point of notable interest from our discussions is the pivotal role AI is expected to play in the upcoming year. Do ensure that you catch our 100th episode where guest host Charmaine pulls back the curtains, offering you a glimpse into our personal lives. Tune in and discover more about our interests, passions, and the driving forces behind what we do. Don't miss out on this chance to know us better!Episode referenced in this episode:https://www.designerdiscussions.com/episodes/episode-100-up-close-and-personal-chatting-with-charmaine-takeoverhttps://www.kitchenbathdesign.com/a-year-end-review-of-current-trends/If you would like to get the links and show notes for this episode, click on the link below:https://www.designerdiscussions.com/episodes/episode-104-The-Best-of-2023-and-Our-Predictions-for-2024About Designer Discussions Designer Discussions is an educational interior design podcast on marketing, PR and related business topics. We also provide in-depth, actionable products in the Marketing Studio including time-saving templates and guides to help design professionals grow their businesses. Download our FREE Client Avatar Guide https://designerdiscussionsmarketing.studio/store. Designer Discussions is a partnership of three experts: Jason Lockhart, CEO of KABMS; Maria Martin, founder of DesignAppy; and Mirjam Lippuner, founder of Get Ink DIY.Designer Discussions Academy is a cutting-edge membership program exclusively for interior designers & remodelers. Each month, we present a different topic, equipping you with knowledge through comprehensive training and engaging live coaching sessions. Our mission is simple: empower you with strategic marketing expertise that can be applied to your business.Learn more: https://www.designerdiscussionsmarketing.studio/pages/academy...
Unlock the transformative power of Word of Mouth (WAM) in your design business, as we reveal how press, referrals, and AI can construct trust with your customers, amplify visibility, and catapult your interior design or remodeling business to new heights. The digital landscape can be a minefield, so let us guide you through the intricacies of SEO, demonstrating how reviews can propel your rankings and steer the decisions of potential customers.Stepping into the spotlight, we shine a light on how reviews can not only build trust in your business but also widen your visibility. Harness the might of social proof, use negative reviews to your advantage, and monitor your online reputation with tools like Google Alerts. The podcast doesn't stop at reviews! We venture into unexplored territories of marketing strategies for interior designers, delving into how SEO, press, social media, and AI can upgrade your marketing game. With us at the Designer Discussions Academy, we bring you monthly nuggets of wisdom on leveraging these strategies to make your business flourish.Episode referenced in this episode: Episode 7: How To Handle Negative Reviews - Designer DiscussionsIf you would like to get the links and show notes for this episode, click on the link below:https://www.designerdiscussions.com/episodes/episode-103-Unlocking-the-Power-of-Word-of-Mouth-in-Your-Design-BusinessAbout Designer Discussions Designer Discussions is an educational interior design podcast on marketing, PR and related business topics. We also provide in-depth, actionable products in the Marketing Studio including time-saving templates and guides to help design professionals grow their businesses. Download our FREE Client Avatar Guide https://designerdiscussionsmarketing.studio/store. Designer Discussions is a partnership of three experts: Jason Lockhart, CEO of KABMS; Maria Martin, founder of DesignAppy; and Mirjam Lippuner, founder of Get Ink DIY.Designer Discussions Academy is a cutting-edge membership program exclusively for interior designers & remodelers. Each month, we present a different topic, equipping you with knowledge through comprehensive training and engaging live coaching sessions. Our mission is simple: empower you with strategic marketing expertise that can be applied to your business.Learn more: https://www.designerdiscussionsmarketing.studio/pages/academy...
Dive into the world of sales and discover the unexpected value it holds for interior designers, with insights from our guest Duane Becker. We're unpacking the entire sales process, from the initial client contact to the final farewell, and revealing the pivotal role of a well-versed salesperson. They are not just selling a product or service, they are problem solvers, solution providers and concept introducers. We'll illuminate how to enhance your client's experience and streamline your process with scheduled appointments and structured interaction. But wait, there's more! We're also putting under the spotlight the importance of effective follow-up strategies and stellar customer service. We'll discuss how to master the art of discussing budget constraints, the essence of providing reasons for follow-ups and how to effortlessly talk money. We'll empower you with knowledge on how to intertwine customer service and sales, and offer unexpected value to your clients. Becker also recommends some enlightening books that can help you imbibe and implement these ideas. So tune in now, this episode is sure to equip you with essential skills to boost your sales process and client service.If you would like to get the links and show notes for this episode, click on the link below:https://www.designerdiscussions.com/episodes/episode-102-Boosting-Client-Services-and-Sales-in-Interior-DesignEpisodes referenced in this episode:https://www.designerdiscussions.com/episodes/episode-13-How-to-Wow-Your-Clients-ExperienceAbout Designer Discussions Designer Discussions is an educational interior design podcast on marketing, PR and related business topics. We also provide in-depth, actionable products in the Marketing Studio including time-saving templates and guides to help design professionals grow their businesses. Download our FREE Client Avatar Guide https://designerdiscussionsmarketing.studio/store. Designer Discussions is a partnership of three experts: Jason Lockhart, CEO of KABMS; Maria Martin, founder of DesignAppy; and Mirjam Lippuner, founder of Get Ink DIY.Designer Discussions Academy is a cutting-edge membership program exclusively for interior designers & remodelers. Each month, we present a different topic, equipping you with knowledge through comprehensive training and engaging live coaching sessions. Our mission is simple: empower you with strategic marketing expertise that can be applied to your business.Learn more: https://www.designerdiscussionsmarketing.studio/pages/academy...
Uncover the secrets to scaling your interior design business with our engaging discourse featuring sales wizard, Duane Becker. We promise to equip you with effective tactics of where marketing ends, and the sales game begins. Dive deeper into the art of designing compelling content and ads to engage your ideal clientele. With our discussion on the transformation of prospects into clients, we guarantee a paradigm shift in your approach to business.Intrigued by the crucial role of sales in the design process? Brace yourselves as Duane Becker unravels the mystery of when and where sales come into play. We tackle the struggles of interior designers when selling their work and share invaluable tips on making the client's choices simpler for enhanced sales. Discover how decision fatigue can throw a spanner in your project works and strategies to tackle it. Hop on this enlightening journey to transform your interior design business with us.If you would like to get the links and show notes for this episode, click on the link below:https://www.designerdiscussions.com/episodes/episode-101-A-Winning-Marketing-and-Sales-Process-for-Your-BusinessAbout Designer Discussions Designer Discussions is an educational interior design podcast on marketing, PR and related business topics. We also provide in-depth, actionable products in the Marketing Studio including time-saving templates and guides to help design professionals grow their businesses. Download our FREE Client Avatar Guide https://designerdiscussionsmarketing.studio/store. Designer Discussions is a partnership of three experts: Jason Lockhart, CEO of KABMS; Maria Martin, founder of DesignAppy; and Mirjam Lippuner, founder of Get Ink DIY.Designer Discussions Academy is a cutting-edge membership program exclusively for interior designers & remodelers. Each month, we present a different topic, equipping you with knowledge through comprehensive training and engaging live coaching sessions. Our mission is simple: empower you with strategic marketing expertise that can be applied to your business.Learn more: https://www.designerdiscussionsmarketing.studio/pages/academy...
As we celebrate our 100th episode we turn over the hosting duties to Charmaine Wynter of Chatting with Charmaine and charmainewynter.com. In this episode Charmaine gets up close and personal with the three host (Jason, Maria and Mirjam), along with discussing what's next for the Designer Discussions Podcast. If you would like to get the links and show notes for this episode, click on the link below:https://www.designerdiscussions.com/episodes/episode-100-Up-Close-and-Personal-Chatting-with-Charmaine-TakeoverAbout Designer Discussions Designer Discussions is an educational interior design podcast on marketing, PR and related business topics. We also provide in-depth, actionable products in the Marketing Studio including time-saving templates and guides to help design professionals grow their businesses. Download our FREE Client Avatar Guide https://designerdiscussionsmarketing.studio/store. Designer Discussions is a partnership of three experts: Jason Lockhart, CEO of KABMS; Maria Martin, founder of DesignAppy; and Mirjam Lippuner, founder of Get Ink DIY.Designer Discussions Academy is a cutting-edge membership program exclusively for interior designers & remodelers. Each month, we present a different topic, equipping you with knowledge through comprehensive training and engaging live coaching sessions. Our mission is simple: empower you with strategic marketing expertise that can be applied to your business.Learn more: https://www.designerdiscussionsmarketing.studio/pages/academy...
The Designer Discussions Crew is answering the top 5 listener questions. How relevant is TikTok to the remodeling industry?How can I use AI to enhance my marketing?What are some marketing trends for 2024?How can I use Google products to market my business?How can PR help remodeling companies grow?Episodes Referenced in the Podcast:Question 1 - https://www.designerdiscussions.com/episodes/episode-29-Reels-and-TikTok-Short-Format-Video-Tips-for-Interior-Designers Question 2 - https://www.designerdiscussions.com/episodes/episode-82-Using-Chat-GPT-for-Small-BusinessesQuestion 3 - https://www.designerdiscussions.com/episodes/episode-96-Why-is-AI-Controversial-in-Interior-Design Question 4 - https://www.designerdiscussions.com/episodes/episode-40-Driving-more-traffic-to-your-website-through-SEO https://www.designerdiscussions.com/episodes/episode-77-Website-Updates-in-2023 https://www.designerdiscussions.com/episodes/episode-89-Number-1-Way-for-Your-Website-to-be-FoundQuestion 5 - https://www.designerdiscussions.com/episodes/episode-51-how-to-use-marketing-and-pr-to-drive-your-business-with-kerrie-kelly If you would like to get the links and show notes for this episode, click on the link below:https://www.designerdiscussions.com/episodes/episode-99-Top-5-Listener-QuestionsAbout Designer Discussions Designer Discussions is an educational interior design podcast on marketing, PR and related business topics. We also provide in-depth, actionable products in the Marketing Studio including time-saving templates and guides to help design professionals grow their businesses. Download our FREE Client Avatar Guide https://designerdiscussionsmarketing.studio/store. Designer Discussions is a partnership of three experts: Jason Lockhart, CEO of KABMS; Maria Martin, founder of DesignAppy; and Mirjam Lippuner, founder of Get Ink DIY.Designer Discussions Academy is a cutting-edge membership program exclusively for interior designers & remodelers. Each month, we present a different topic, equipping you with knowledge through comprehensive training and engaging live coaching sessions. Our mission is simple: empower you with strategic marketing expertise that can be applied to your business.Learn more: https://www.designerdiscussionsmarketing.studio/pages/academy...
In this episode we will show you how to become an expert at marketing your business, save yourself time, and get the clients you want. If you would like to get the links and show notes for this episode, click on the link below:https://www.designerdiscussions.com/episodes/episode-98-Become-a-Marketing-Expert-for-Your-BusinessAbout Designer Discussions Designer Discussions is an educational interior design podcast on marketing, PR and related business topics. We also provide in-depth, actionable products in the Marketing Studio including time-saving templates and guides to help design professionals grow their businesses. Download our FREE Client Avatar Guide https://designerdiscussionsmarketing.studio/store. Designer Discussions is a partnership of three experts: Jason Lockhart, CEO of KABMS; Maria Martin, founder of DesignAppy; and Mirjam Lippuner, founder of Get Ink DIY.
Without an investment range determined the client and the designer can go around in circles for months developing plans and pricing the project to get it right. Jan has been working with a team of developers and kitchen and bath pros on an app to help designprofessionals guide consumers through the budgeting process. You can check it out at www.designalign.comThere is a place to sign up for a free 10-day trial but you can extend that to 30 days by using the coupon code VESTA.If you would like to get the links and show notes for this episode, click on the link below:https://www.designerdiscussions.com/episodes/episode-97-Prequalifying-clients-through-investment-rangeAbout Designer Discussions Designer Discussions is an educational interior design podcast on marketing, PR and related business topics. We also provide in-depth, actionable products in the Marketing Studio including time-saving templates and guides to help design professionals grow their businesses. Download our FREE Client Avatar Guide https://designerdiscussionsmarketing.studio/store. Designer Discussions is a partnership of three experts: Jason Lockhart, CEO of KABMS; Maria Martin, founder of DesignAppy; and Mirjam Lippuner, founder of Get Ink DIY.
Don't be left behind! Get started using AI images for your design business and learn how in this episode. Past Episodes Referenced:https://www.designerdiscussions.com/episodes/episode-82-using-chat-gpt-for-small-businesseshttps://www.designerdiscussions.com/episodes/episode-86-how-ai-will-impact-the-interior-design-industryTake advantage of these resources to uplevel your business.Chat GPT traininghttps://youtu.be/2zCuMl4j5nUChat GPT Webinar -https://youtu.be/ILbCd-tsVPcAI How to videohttps://youtu.be/i4yxyY8haIQIf you would like to get the links and show notes for this episode, click on the link below:https://www.designerdiscussions.com/episodes/episode-96-Why-is-AI-Controversial-in-Interior-DesignAbout Designer Discussions Designer Discussions is an educational interior design podcast on marketing, PR and related business topics. We also provide in-depth, actionable products in the Marketing Studio including time-saving templates and guides to help design professionals grow their businesses. Download our FREE Client Avatar Guide https://designerdiscussionsmarketing.studio/store. Designer Discussions is a partnership of three experts: Jason Lockhart, CEO of KABMS; Maria Martin, founder of DesignAppy; and Mirjam Lippuner, founder of Get Ink DIY.
Do you want more incoming calls for new clients? Or do you want better clients? We cover the top 10 Questions about marketing designers and remodelers are asking.Who is my target market? (01:03)How can I reach my target market? (02:10)How can I convince customers to buy my product or service? (03:12)Who are my competitors? (04:47)How do customers perceive my brand? (06:00)How can I make my business more visible online? (07:18)How are customers finding my business? (08:17)Why are customers visiting my website but not purchasing my products? (09:12)How do I create an effective marketing plan? (10:29)What should I do next? (11:04)Episodes referenced:Episode 24: Developing a Winning Marketing & PR Plan Strategy for 2022https://www.designerdiscussions.com/episodes/episode-24-developing-a-winning-marketing-and-pr-strategy-for-2022Episode 73: The Power of Analyticshttps://www.designerdiscussions.com/episodes/episode-73-the-power-of-analyticsEpisode 76: Developing a Winning Marketing & PR Plan Strategy for 2023https://www.designerdiscussions.com/episodes/episode-76-developing-a-winning-marketing-and-pr-strategy-for-2023Outline Workbook for Client Avatar:https://www.designerdiscussionsmarketing.studio/storeIf you would like to get the links and show notes for this episode, click on the link below:https://www.designerdiscussions.com/episodes/episode-95-Top-10-Marketing-QuestionsAbout Designer Discussions Designer Discussions is an educational interior design podcast on marketing, PR and related business topics. We also provide in-depth, actionable products in the Marketing Studio including time-saving templates and guides to help design professionals grow their businesses. Download our FREE Client Avatar Guide https://designerdiscussionsmarketing.studio/store. Designer Discussions is a partnership of three experts: Jason Lockhart, CEO of KABMS; Maria Martin, founder of DesignAppy; and Mirjam Lippuner, founder of Get Ink DIY.
We cover the top 10 PR Questions . . .Do I need an agency or publicist? (1:02)What types of media placements should I focus on to maximize the impact on my brand's visibility? (3:01)What are some practical ways to build relationships with media contacts and journalists without paying for PR services? (5:09)What are the essential elements of a compelling pitch that can capture the interest of editors and journalists? (7:20)How do I get brand partnerships? (9:05)How do I stay up-to-date with the current trends and topics that the media is interested in covering within the interior design industry? (11:50)How do I get a print placement in a national magazine? (13:19)How can I ensure that my design projects are portrayed accurately and positively in media coverage? (16:26)How do I measure the success of my PR efforts in terms of media coverage and its overall impact on my business? (19:22)How can I best support my own PR efforts to increase the likelihood of getting featured in media outlets? (24:08)Past Episodes Referenced:https://www.designerdiscussions.com/episodes/episode-15-do-you-need-a-publicisthttps://www.designerdiscussions.com/episodes/episode-42-how-designers-can-make-brand-partnerships-work-for-themhttps://www.designerdiscussions.com/episodes/episode-69-how-to-get-found-by-the-mediahttps://www.designerdiscussions.com/episodes/episode-85-brand-partnerships-through-the-one-room-challengeIf you would like to get the links and show notes for this episode, click on the link below:https://www.designerdiscussions.com/episodes/episode-94-top-10-pr-questionsAbout Designer Discussions Designer Discussions is an educational interior design podcast on marketing, PR and related business topics. We also provide in-depth, actionable products in the Marketing Studio including time-saving templates and guides to help design professionals grow their businesses. Download our FREE Client Avatar Guide https://designerdiscussionsmarketing.studio/store. Designer Discussions is a partnership of three experts: Jason Lockhart, CEO of KABMS; Maria Martin, founder of DesignAppy; and Mirjam Lippuner, founder of Get Ink DIY.
Video is King, and there is no better way to elevate your design business. We cover the top 10 mistakes and tips on improving your videos.Choosing a Poor-Quality Video Production (01:12)Not Having A Defined Story (02:14) Targeting the Wrong Audience (03:19) – Marketing Studio Link (03:32)Creating Extra Long and Boring Videos (04:06)Not Having a Call-to-Action (CTA) (06:12)Neglecting SEO (06:50) Forgetting the Captions and Sub-titles (07:27)Overdoing Your Sales Pitch (08:52)Not Using Metrics to Track Progress (09:48)Adding Too Many Messages in a Single Video (11:24)Past Episodes Referenced:Episode 29: Reels & TikTok Short Format Video Tips https://www.designerdiscussions.com/episodes/episode-29-reels-and-tiktok-short-format-video-tips-for-interior-designersEpisode 33: Elevate your business through video https://www.designerdiscussions.com/episodes/episode-33-video-marketing-tips-for-interior-designersEpisode 62: Video SEOhttps://www.designerdiscussions.com/episodes/episode-62-video-seo-tips-for-designersEpisode 73: The Power of Analyticshttps://www.designerdiscussions.com/episodes/episode-73-the-power-of-analyticsIf you would like to get the links and show notes for this episode, click on the link below:https://www.designerdiscussions.com/episodes/episode-93-10-Common-Video-Marketing-MistakesAbout Designer Discussions Designer Discussions is an educational interior design podcast on marketing, PR and related business topics. We also provide in-depth, actionable products in the Marketing Studio including time-saving templates and guides to help design professionals grow their businesses. Download our FREE Client Avatar Guide https://designerdiscussionsmarketing.studio/store. Designer Discussions is a partnership of three experts: Jason Lockhart, CEO of KABMS; Maria Martin, founder of DesignAppy; and Mirjam Lippuner, founder of Get Ink DIY.
Open your life to the frequent favorable attention in the news media in quick and easy ways. Publications want to hear from you! Be on top of press trends before it's too late.Past Episodes Referenced:https://www.designerdiscussions.com/episodes/episode-10-how-to-get-press-as-an-interior-design-experthttps://www.designerdiscussions.com/episodes/episode-87-marketing-studioIf you would like to get the links and show notes for this episode, click on the link below:https://www.designerdiscussions.com/episodes/episode-92-The-quickest-and-easiest-way-to-get-pressAbout Designer Discussions Designer Discussions is an educational interior design podcast on marketing, PR and related business topics. We also provide in-depth, actionable products in the Marketing Studio including time-saving templates and guides to help design professionals grow their businesses. Download our FREE Client Avatar Guide https://designerdiscussionsmarketing.studio/store. Designer Discussions is a partnership of three experts: Jason Lockhart, CEO of KABMS; Maria Martin, founder of DesignAppy; and Mirjam Lippuner, founder of Get Ink DIY.
Back with our most requested topic: pricing for interior designers. Yes, it's time for a change and we have the most up-to-date profitability techniques for your business.To contact Keri and learn about her pricing program click link below:https://www.designandthrivecourse.com/perfectpricingmodelprogramPast Episodes Referenced:https://www.designerdiscussions.com/episodes/episode-22-how-life-experience-and-mindset-impact-your-design-business Visit our Marketing Studio for more information:https://designerdiscussionsmarketing.studio/If you would like to get the links and show notes for this episode, click on the link below: https://www.designerdiscussions.com/episodes/episode-91-Pricing-Problems-and-SolutionsTo contact Keri and learn about her pricing program click link below:https://www.designandthrivecourse.com/perfectpricingmodelprogramPast Episodes Referenced:https://www.designerdiscussions.com/episodes/episode-22-how-life-experience-and-mindset-impact-your-design-business Visit our Marketing Studio for more information:https://designerdiscussionsmarketing.studio/About Designer Discussions Designer Discussions is an educational interior design podcast on marketing, PR and related business topics. We also provide in-depth, actionable products in the Marketing Studio including time-saving templates and guides to help design professionals grow their businesses. Download our FREE Client Avatar Guide https://designerdiscussionsmarketing.studio/store. Designer Discussions is a partnership of three experts: Jason Lockhart, CEO of KABMS; Maria Martin, founder of DesignAppy; and Mirjam Lippuner, founder of Get Ink DIY.
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