Podcast appearances and mentions of jeff donaldson

#035—In this next episode, I was once again joined by Jeff Donaldson, PhD, to continue the conversation on emergency preparedness, this time discussing it in the context of enterprises and business continuity. This episode starts by looking at the topic from a business perspective. Specifically, we covered a range of ideas, including adaptive business continuity compared to the traditional approach, empowering business leaders to support planning and response, prioritizing people over technology, and so much more.Jeff brings a tremendous amount of experience and education directly relating to preparedness and business continuity to the podcast today, from his experience as a military officer in the Canadian Army (28 years!) leading logistical operations, as the principal researcher at Preparedness Labs Incorporated, and as an Associate Faculty member at Royal Roads University. Plus, he's earned his MA in Disaster and Emergency Management and his doctorate in Public Policy. I'm excited to bring you all his expertise.He even hosts a highly acclaimed podcast on preparedness and leads training sessions where he communicates (as he says), "Non-Apocalyptic evidence-based strategies for rational people with dreams."-- Get the resources and show notes mentioned in this episode --https://thesecuritystudent.com/shownotes

In this 36th Episode of the Treble Victor Podcast, which is specifically for Treble Victor members and prospective members, Rupert Whiting talks to Jeff Donaldson, an Ontario-based Member. Jeff Donaldson has a PhD in Public Policy & Emergency Preparedness, which he has used to teach Disaster Preparedness through his website Preparedness Labs Incorporated. Please Check out Jeff's Website at https://preparednesslabs.ca/ Remember to subscribe to the podcast wherever you're listening so you don't miss future episodes. Also, be sure to check out the previous episodes with interesting members from right across the country. You may be surprised who is in the network, and knowing who is in the network makes the network work! Update your personal and business accounts by logging onto the Treble Victor portal at www.treblevictor.org.

#034 - In this next episode, I was joined by Jeff Donaldson, PhD to kick off a new topic we haven't discussed on the podcast yet — emergency preparedness. This episode starts with a look at the topic from a micro perspective, personal preparedness, and future episodes will touch on the macro, such as corporate or public-level preparedness and resiliency.Jeff brings a tremendous amount of experience directly relating to preparedness to the podcast today, from his experience as a military officer in the Canadian Army (28 years!), as the principal researcher at Preparedness Labs Incorporated, and as an Associate Faculty member at Royal Roads University. Plus, he's earned his MA in Disaster and Emergency Management, along with his doctorate in Public Policy. All that to say, he's a wealth of knowledge for us on the subject.He even hosts a highly acclaimed podcast on preparedness and leads training sessions where he communicates (as he says), "Non-Apocalyptic evidence-based strategies for rational people with dreams."Today's conversation focused on the philosophy of preparedness, the critical role of social capital and how it increases your ability to survive and thrive, personal responsibility, and systematic thinking/planning/considerations for you and I.--- Learn more about Jeff and his projects here ---Preparedness Labs Inc: https://preparednesslabs.ca/Inside My Canoehead (Podcast): https://insidemycanoehead.ca/-- Get the resources and show notes mentioned in this episode --https://thesecuritystudent.com/shownotes

In this episode of Life Accelerated, host Anthony O'Donnell revisits some conversations from the past year all about practical approaches to digital transformation. He highlights ideas and insights from five visionaries in the life insurance industry — Santhosh Keshavan of Voya, Jeff Donaldson at Mutual of America, Deb Waters at Aegon, Ryan Downing at Principal Financial Group, and Bill Pappas with MetLife.  As the industry continues to evolve rapidly, these experts bring a wealth of experience and knowledge to the table, shedding light on the challenges of modernizing infrastructure, reshaping customer experiences, and aligning technology with an organization's purpose. Discover actionable insights and strategies from the digital transformation in life insurance as we delve into this industry-wide shift.    Key Takeaways: The shift towards digital transformation in the life insurance industry is driven by the imperatives of innovation and agility.  Embracing the cloud, leveraging customer feedback for improvement, modernizing infrastructure, and fostering a customer-centric mindset can enhance user experiences.  Aligning technology with the organization's overarching purpose is crucial for driving innovation, differentiation, sustainability, and growth in the life insurance industry.   Timestamps: [00:00] Introduction to the episode [01:14] Santhosh Keshavan's case for the cloud [03:10] Ryan Downing's words on AI and the customer experience [05:04] Jeff Donaldson's Route 66 strategy to modernize the core platform [07:13] Deb Waters's take on creating a seamless client experience [09:51] Bill Pappas's five strategic pillars for framing technological priorities [12:30] Closing   Resources: Connect with Santhosh Keshavan: https://www.linkedin.com/in/santhoshkeshavan/  Connect with Jeff Donaldson: https://www.linkedin.com/in/jeffreydonaldson/  Connect with Deb Waters: https://www.linkedin.com/in/debbie-waters-41b90a1/  Connect with Ryan Downing: https://www.linkedin.com/in/cxcio/  Connect with Bill Pappas: https://www.linkedin.com/in/bill-pappas-9a35048/

As a building products marketer, it's likely that your organization has or will come across this challenge: Multiple brands in one family. Perhaps it's through mergers and acquisitions. Should you unify those multiple brands under one heading? If so, what steps do you need to take so that you are speaking with a clear, consistent voice to your prospects and customers? Joining host Jeff Donaldson to discuss are a host of BLD Marketing experts.You can also view this episode on YouTube here.Visit Hubs & Drivers podcast website here.Hubs & Drivers is sponsored by BLD Marketing.-----------About our sponsor: BLD is a results-based, data-driven, full-service strategic marketing firm exclusively serving the commercial and residential building materials category. Our fully integrated services help clients build and optimize a vibrant digital marketing ecosystem to ignite fast and attributable growth. To learn more, visit http://www.bld-marketing.com

Jeff Donaldson, SEVP and Chief Digital Officer of Mutual of America Financial Group, is responsible for leading the company's digital strategy and initiatives, he played a crucial role in driving technological innovation and enhancing customer experiences within the organization. He shares the strategic decisions and initiatives undertaken by the company to embrace digital transformation and meet the evolving needs of their customers.    On this episode of Life Accelerated, Jeff Donaldson shares the company's journey towards digital transformation. He highlights the importance of addressing core business areas such as customer relationship management, core record-keeping systems, enterprise data utilization, and artificial intelligence. Jeff explains how the company adopted the Route 66 strategy, consisting of six IT strategies and six guiding principles, to drive their transformation while emphasizing the need to educate senior leadership, build digital capabilities, and transform culture to support long-term growth and improve customer experience. Through insights and experiences gained from working with various companies, Jeff brings valuable perspectives on the intersection of technology and personalized service in the financial services industry.    Key Takeaways  Digital transformation involves more than just implementing new technology; it requires a focus on culture, people, organization, and products.   Through the Route 66 strategy, Mutual of America was able to tackle over 40 different initiatives and make significant changes to their operations.  The success of digital transformation relies on getting support from the board and executive leadership.      Timestamps  [00:00 - 02:54] Introduction to Jeff Donaldson and Mutual of America Financial Group.  [02:54 - 04:41] Why Mutual of America Financial Group is undertaking digital transformation.  [04:41 - 10:31] The technologies that Mutual of America Financial Group adapted during their digital transformation.  [10:31 - 13:03] Why Jeff Donaldson was the right fit for leading digital transformation for Mutual of America Financial Group.  [13:03 - 14:17] Why digital transformation and collaboration needs to happen in all areas of the business.  [14:17 - 16:41] The challenges of digital transformation that Mutual of America Financial Group experienced.  [16:41 - 20:26] The Route 66 plan and the guiding principles around that.  [20:26 - 23:07] Mutual of America Financial Group's 6 principles and why they were important to their strategies.  [23:07 - 25:21] How today's IT delivery compares to the past.  [25:21 - 26:16] What kind of a company Mutual of America Financial Group is today as a result of its digital transformation work.  [26:16 - 27:03] Closing.    Resources Connect with Jeff on LinkedIn https://www.linkedin.com/in/jeffreydonaldson/ Learn more about Mutual of America https://www.mutualofamerica.com/  

Today a fellow canuck drops by from Preparedness labs to chat about what it is he does, share his story and living the extraordinary life you are supposed to.Www.insidemycanoehead.caWww.preparednesslabs.ca CONNECT WITH ME http://www.patchofthemonth.co/ PATCH OF THE MONTH CLUB http://toolmantim.co/ WEBSITEhttp://toolmantim.shop/ AMAZON AFFILIATEhttp://www.youtube.com/c/toolmantimsworkshop/ YThttps://rumble.com/c/ToolmanTimsWorkshop RUMBLEhttps://odysee.com/@Allseasonsmain:5 ODYSEEhttps://mewe.com/i/toolmantimsworkshop - MeWehttp://www.facebook.com/toolmantimsworkshop/ - FBhttp://www.instagram.com/toolmantimsworkshop – IG https://twitter.com/toolmantimworks TWITTERhttp://t.me/toolmantimsworkshop TELEGRAM http://www.tiktok.com/@toolmantimsworkshop TIKTOK https://www.twitch.tv/toolmantimsworkshop TWITCHhttps://podcasters.spotify.com/pod/show/toolmantim SPOTIFY https://freesteading.com/members/toolmantim/ FREESTEADING npub1738csh60emd5yl97sr092z0vqhde2fqgz3tdumcuvns2qker296q4dpx5q NOSTRhttp://www.thesurvivalpodcast.com EXPERT COUNCILhttps://prepperbroadcasting.com/ PREPPER BROADCAST NETWORK https://www.empshield.com/link/cmz0bp0/ Save $50 on EMP Shield Mailing Address If you have anything interesting tool related you'd like to send my way, for review or just because, use the address below. U.S.A. Mailing address Toolman Tim Cook 102 Central Ave Ste 10699 Sweet Grass, MT 59484 CANADIAN Mailing Address ‘Toolman Tim' P.O. Box 874 Provost, Alberta T0B3S0 Canada As an Amazon Associate I earn from qualifying purchases

March 28, 202378. Being Prepared Doesn't Have to Cost Any Money with Jeff DonaldsonIn this compelling new episode of the Tell Us How to Make It Better Podcast, host George Siegal sits down with Jeff Donaldson, a principal researcher at Preparedness Labs and author of the upcoming ebook "Preparedness Simplified." Together, they explore the critical issue of emergency preparedness and the need for both individual and collective responsibility in the face of ever-increasing natural disasters. Engaging in a thought-provoking discussion to challenge our dependence on government aid, Donaldson and Siegal delve deep into the question of how we can collectively shift back towards community-centric problem-solving in both preemptive and reactive contexts. Touching on topics such as the rise of transient communities, fostering community development, and the very real, life-altering ripple effects of natural disasters, our host and his guest shed light on the importance of individual and collective responsibility. Topics Discussed:- Emergency Preparedness- Individual and collective responsibility in disaster recovery- Government dependency vs. community problem-solving- Successful community comeback examples- Building in disaster-prone areas- Fostering community development and strengthening social capital- The impact of transient communities on disaster recovery- The importance of having an evacuation plan in place- Repercussions of disasters on individuals and communities Here are some ways to follow and contact or follow Jeff:Websites:https://insidemycanoehead.caSocial Media: Instagram: https://www.instagram.com/insidemycanoehead/ Linkedin: https://www.linkedin.com/in/jeff-donaldson-phd-46710473/Important information from Homeowners Be Aware:We are excited to be listed in Feedspots 40 best Homeowner podcasts : https://podcasts.feedspot.com/homeowner_podcasts/ Here are ways you can follow me on line:Instagram: https://www.instagram.com/homeownersbeaware/ Website: https://homeownersbeaware.com/ LinkedIn: https://www.linkedin.com/in/george-siegal/ If you'd like to reach me for any reason, here's the link to my contact form: https://homeownersbeaware.com/contactHere's the link to the documentary film I'm making Built to Last: Buyer Beware.

The International Builders Show (IBS) 2023 drew 70,000 construction and building product professionals to Las Vegas this February. In part two of this two-part episode of Hubs & Drivers, join host Jeff Donaldson and a roundtable of BLDers who also attended for their takeaways and insight on emerging trends.You can also view this episode on YouTube here.Visit Hubs & Drivers podcast website here.Hubs & Drivers is sponsored by BLD Marketing.About Our Sponsor:  BLD Marketing is a results-based, digitally-focused, full-service strategic marketing firm exclusively serving the commercial and residential building materials category. BLD offers a portfolio of strategic marketing services and implementation capabilities to help clients build, grow, and optimize a healthy digital marketing ecosystem, leading to quicker growth rates and higher profitability. To learn more, visit www.bld-marketing.com

The International Builders Show (IBS) 2023 drew 70,000 construction and building product professionals to Las Vegas this February. In part one of this two-part episode of Hubs & Drivers, join host Jeff Donaldson and a roundtable of BLDers who also attended for their takeaways and insight on emerging trends.You can also view this episode on YouTube here.Visit Hubs & Drivers podcast website here.Hubs & Drivers is sponsored by BLD Marketing.About Our Sponsor:  BLD Marketing is a results-based, digitally-focused, full-service strategic marketing firm exclusively serving the commercial and residential building materials category. BLD offers a portfolio of strategic marketing services and implementation capabilities to help clients build, grow, and optimize a healthy digital marketing ecosystem, leading to quicker growth rates and higher profitability. To learn more, visit www.bld-marketing.com

Google is by far the most used search engine, and building product marketers rely on Google Analytics to quantify their digital marketing efforts. Now, with the introduction of Google Analytics 4, the rules of engagement are changing in big ways in terms of what is measured and what is considered to be critical intelligence.Julia Saunders, digital strategist and senior account manager at BLD Marketing, joins host Jeff Donaldson on this episode of Hubs & Drivers to break it all down. You can also view this episode on YouTube here.Visit Hubs & Drivers podcast website here.Hubs & Drivers is sponsored by BLD Marketing.About Our Sponsor:  BLD Marketing is a results-based, digitally-focused, full-service strategic marketing firm exclusively serving the commercial and residential building materials category. BLD offers a portfolio of strategic marketing services and implementation capabilities to help clients build, grow, and optimize a healthy digital marketing ecosystem, leading to quicker growth rates and higher profitability. To learn more, visit www.bld-marketing.com

The “R” word has been in the air supply for some time now when it comes to the economy. Is the U.S. economy headed for a recession? Are we already in one? There's plenty of debate out there. What's the outlook for the building and construction industry? The American Institute of Architects recently published its Consensus Construction Forecast for 2022 and 2023, and the study has some keen insights on what we might expect as an industry. Dave Sladack, president of BLD Marketing,  joins host Jeff Donaldson on this episode of Hubs & Drivers to break down the data.See the data here.You can also view this episode on YouTube here.Visit Hubs & Drivers podcast website here.Hubs & Drivers is sponsored by BLD Marketing.About Our Sponsor:  BLD Marketing is a results-based, digitally-focused, full-service strategic marketing firm exclusively serving the commercial and residential building materials category. BLD offers a portfolio of strategic marketing services and implementation capabilities to help clients build, grow, and optimize a healthy digital marketing ecosystem, leading to quicker growth rates and higher profitability. To learn more, visit www.bld-marketing.com

Think about the last time you bought a car. Chances are you took it for a test drive before you signed on the dotted line. As a building products brand, put yourself in the mindset of your prospect. How can they “test drive” your product or innovation to see if it does what you say it does? A smartly written case study accomplishes this task, because it's a testimonial about how your product performs in a real world situation. As a building products company, case study development is a critical component of your content marketing efforts. On this episode of Hubs & Drivers, Jake Michalski, senior PR/content marketing specialist with BLD Marketing, joins host Jeff Donaldson to discuss best practices when it comes to case study development. You can also view this episode on YouTube here.Visit Hubs & Drivers podcast website here.Hubs & Drivers is sponsored by BLD Marketing.About Our Sponsor:  BLD Marketing is a results-based, digitally-focused, full-service strategic marketing firm exclusively serving the commercial and residential building materials category. BLD offers a portfolio of strategic marketing services and implementation capabilities to help clients build, grow, and optimize a healthy digital marketing ecosystem, leading to quicker growth rates and higher profitability. To learn more, visit www.bld-marketing.com

Mudslides and rockslides close Black Bear Pass and Bridal Veil Road, Colorado teachers are being priced out of the housing market, Telluride Top Chef of 2022 awarded to Jeff Donaldson (and sous chef Brian Batten), and Telluride Mushroom Festival is this weekend.

Instant messaging. Social media. Mobile apps. Your customers have many ways to instantaneously provide feedback to your building products brand. That means receiving a customer complaint by telephone has almost become a relic of the past. Customers will turn to the internet to engage your company and voice their grievances. And they'll have an audience. Customer service in the digital era means being prepared to go where your customers go so you can respond to them when there's an issue and you can protect your brand.Joining host Jeff Donaldson on this episode of Hubs & Drivers for insight on the new age of customer service is Dave Sladack, president of BLD Marketing.You can also view this episode on YouTube here.Read more about this important topic on the BLD Blog here.  Visit Hubs & Drivers podcast website here.Hubs & Drivers is sponsored by BLD Marketing.About Our Sponsor:  BLD Marketing is a results-based, digitally-focused, full-service strategic marketing firm exclusively serving the commercial and residential building materials category. BLD offers a portfolio of strategic marketing services and implementation capabilities to help clients build, grow, and optimize a healthy digital marketing ecosystem, leading to quicker growth rates and higher profitability. To learn more, visit www.bld-marketing.com

BIM or Building Information Technology has been around for years, but it's finally reached a tipping point in terms of adoption. For building product manufacturers, this means you can no longer remain on the sidelines. You must have BIM objects for your product portfolio. Those without BIM objects, along with the right BIM strategy will lose to competitors who do.BLD Marketing Creative Director, Garrett Andrae, joins Hubs & Drivers' host Jeff Donaldson to discuss what BIM is, why it's so important to building products marketers, and some pitfalls to avoid. You can also view this episode on YouTube here.Download your copy of AIA's study Technology, Culture, & the Future of the Architectural Firm here.Visit Hubs & Drivers podcast website here.Hubs & Drivers is sponsored by BLD Marketing.About Our Sponsor:  BLD Marketing is a results-based, digitally-focused, full-service strategic marketing firm exclusively serving the commercial and residential building materials category. BLD offers a portfolio of strategic marketing services and implementation capabilities to help clients build, grow, and optimize a healthy digital marketing ecosystem, leading to quicker growth rates and higher profitability. To learn more, visit www.bld-marketing.com

Until recently, one of the best ways to measure an email marketing campaign's effectiveness was the open rate metric. Then, in late 2021, came Apple's decision to introduce what it calls Mail Privacy Protection. It impacts anyone who opens their email on an Apple device. Given Apple's prominence and the notion that many people open their email on their mobile device, this is a significant change that has made open rate a far less reliable campaign metric. On this episode of Hubs & Drivers, Julia Saunders, digital strategist and account manager at BLD Marketing meets with host Jeff Donaldson to unpack these changes and their impact on your marketing efforts.You can also view this episode on YouTube here.Visit Hubs & Drivers podcast website here.Hubs & Drivers is sponsored by BLD Marketing.About Our Sponsor:  BLD Marketing is a results-based, digitally-focused, full-service strategic marketing firm exclusively serving the commercial and residential building materials category. BLD offers a portfolio of strategic marketing services and implementation capabilities to help clients build, grow, and optimize a healthy digital marketing ecosystem, leading to quicker growth rates and higher profitability. To learn more, visit www.bld-marketing.com

Despite rising interest rates, the residential housing market continues to boom and Millennials, by far, have established themselves as the dominant home buyer. The National Association of Realtors 2022 Homebuyers and Sellers Trend Report provides insight into this massive generation's home buying habits, useful data to building product manufacturers.Joining host Jeff Donaldson on this episode of Hubs & Drivers to share some key findings of this report is Dave Sladack, president of BLD Marketing.You can also view this episode on YouTube here.Download your copy of BLD's 2022 Millennial Homebuyer infographic here.Visit Hubs & Drivers podcast website here.Hubs & Drivers is sponsored by BLD Marketing.About Our Sponsor:  BLD Marketing is a results-based, digitally-focused, full-service strategic marketing firm exclusively serving the commercial and residential building materials category. BLD offers a portfolio of strategic marketing services and implementation capabilities to help clients build, grow, and optimize a healthy digital marketing ecosystem, leading to quicker growth rates and higher profitability. To learn more, visit www.bld-marketing.com

What's it mean to be a thought leader in the building and construction space? It means you have verifiable expertise to offer, through your innovations and the solutions you have developed. It also means your people are subject matter experts because of their background and experience. When you properly leverage these assets, you raise the credibility and visibility of your brand. How do you increase your thought leadership quotient, thereby building trust and confidence in your brand with your audience? It goes well beyond promoting products. On this episode, Jeff Donaldson, host of Hubs & Drivers and senior vice president of PR and content marketing at BLD Marketing,  and Jake Michalski,  senior PR/content marketing specialist discuss four steps for building a thought leadership program. You can also view this episode on YouTube here.Download a copy of the Building a Thought Leadership Program infographic here.Visit Hubs & Drivers podcast website here.Hubs & Drivers is sponsored by BLD Marketing.About Our Sponsor:  BLD Marketing is a results-based, digitally-focused, full-service strategic marketing firm exclusively serving the commercial and residential building materials category. BLD offers a portfolio of strategic marketing services and implementation capabilities to help clients build, grow, and optimize a healthy digital marketing ecosystem, leading to quicker growth rates and higher profitability. To learn more, visit www.bld-marketing.com

A member of your senior leadership team does something to embarrass your company. There's an accident at one of your facilities, and people are hurt. Your product fails to perform the way it should. Each  scenario represents a crisis for your company. How prepared are you and your team if such a problem arises? Bottom line: Planning for chaos must be done in the quiet times. Joining guest host, Dave Sladack, on this episode of Hubs & Drivers for insight and expertise on crisis planning and management for building products manufacturers is Jeff Donaldson, senior vice president of PR and content marketing at BLD Marketing. You can also view this episode on YouTube here.Download a copy of the Crisis Planning & Management infographic here.Visit Hubs & Drivers podcast website here.Hubs & Drivers is sponsored by BLD Marketing.About Our Sponsor:  BLD Marketing is a results-based, digitally-focused, full-service strategic marketing firm exclusively serving the commercial and residential building materials category. BLD offers a portfolio of strategic marketing services and implementation capabilities to help clients build, grow, and optimize a healthy digital marketing ecosystem, leading to quicker growth rates and higher profitability. To learn more, visit www.bld-marketing.com

As a building products manufacturer, there are many ways for you to share your expertise such that it benefits key target audiences, like architects. Many of these professionals are required to secure continuing education credits to maintain their certification. Creating a CEU for them – a continuing education unit – can also be an effective way to market.On this episode of Hubs & Drivers, host Jeff Donaldson meets with Garrett Andrae, creative director of BLD Marketing, to discuss popular CEU formats and why continuing education for architects should be a part of your overall marketing and sales strategy. You can also view this episode on YouTube here.Visit Hubs & Drivers podcast website here.Hubs & Drivers is sponsored by BLD Marketing.About Our Sponsor:  BLD Marketing is a results-based, digitally-focused, full-service strategic marketing firm exclusively serving the commercial and residential building materials category. BLD offers a portfolio of strategic marketing services and implementation capabilities to help clients build, grow, and optimize a healthy digital marketing ecosystem, leading to quicker growth rates and higher profitability. To learn more, visit www.bld-marketing.com

As a campaign hub to which prospects are sent via a variety of drivers, landing pages for your building materials brand can serve as a key component in your company's digital marketing strategy.  A highly curated and directed experience, if designed and built strategically, a landing page converts anonymous visitors into marketing qualified leads. Discussing best practices for landing pages with host Jeff Donaldson on this episode of Hubs & Drivers is Justin Gaydos, director of digital services at BLD Marketing.You can also view this episode on YouTube here.Visit Hubs & Drivers podcast website here.Hubs & Drivers is sponsored by BLD Marketing.About Our Sponsor:  BLD Marketing is a results-based, digitally-focused, full-service strategic marketing firm exclusively serving the commercial and residential building materials category. BLD offers a portfolio of strategic marketing services and implementation capabilities to help clients build, grow, and optimize a healthy digital marketing ecosystem, leading to quicker growth rates and higher profitability. To learn more, visit www.bld-marketing.com

Follow this metaphor...If your building materials brand is a top-performing automobile, the fuel that enables it to perform at high levels is the content you develop on behalf of that brand. You need to constantly fill the tank and ensure the fuel is mixed properly – blog posts, product features, thought leadership articles, infographics and more. That way, the engine of your brand continues to hum. But developing this quantity of original content is a heavy lift for any marketing team. How can you augment the organic content you're producing for your owned media channels, including your website, your blog, and your social media communities? Curated content is good solution. On this episode of Hubs & Drivers, Jeff Donaldson sits down with Scott Rogerson, CEO of UpContent, Inc. to discuss his company's powerful technology solution that allows brands to curate and share third-party content with their audiences as part of an effective content strategy.  Learn how UpContent can help augment your organic content marketing initiatives here.You can also view this episode on YouTube here.Visit Hubs & Drivers podcast website here.Hubs & Drivers is sponsored by BLD Marketing.About Our Sponsor:  BLD Marketing is a results-based, digitally-focused, full-service strategic marketing firm exclusively serving the commercial and residential building materials category. BLD offers a portfolio of strategic marketing services and implementation capabilities to help clients build, grow, and optimize a healthy digital marketing ecosystem, leading to quicker growth rates and higher profitability. To learn more, visit www.bld-marketing.com

Gwendolyn Brooks: A Poet's Work in the Community opened at the Morgan Library on January 28 and will be on view through June 5, 2022.Comprising more than forty manuscripts, broadsides, and first editions, the exhibition explores Brooks's roles as a poet, teacher, mentor, and community leader. The exhibition traces the effect of the resulting relationships on her work and the work of other creatives, such as Dudley Randall, Sonia Sanchez, and Jeff Donaldson. It takes us through the story of Brooks as a young poet, her early published poetry and establishes her relationship with the Black arts and publishing communities of the 1960s and '70s. We learn of her contributions as a mentor to future writers through her children's books and self-published guides for young poets. Nic Caldwell's exhibition  comes at an important moment in our collective history, providing us with a blueprint for building community as an essential part of creative growth.The Poetry Project Thank you to the Poetry Project for allowing us to use the recording of Gwendolyn Brooks reading at  The Poetry Project in 1981. The  program included   Ntozake Shange, the American playwright and poet. best known for her play   For Colored Girls Who Have Considered Suicide / When the Rainbow Is Enuf. The reading was just after the premiere. Library of AmericaEdward Hirsch's essay on Gwendolyn Brooks can be found in The Heart of American Poetry, published by Library of America.  Elizabeth Alexander edited wrote the introduction to The Essential Gwendolyn Brooks also published by Library of America.  DuSable Museum of African American HistoryStudent readersTimia McCoade is a senior at the Ethical Culture Fieldston School. This recording was arranged through Alwin Jones, chair, the English Department and director of the Fieldston Summer Academic Program.  Alex Waters is a technical producer for the Short Fuse Podcast. He is a music producer and a student at the  Berklee College of Music. He has written and produced music and edited for podcasts including  The Faith and Chai Podcast and Con Confianza. Alex writes, produces and records music for independent artists, including The Living.  He lives in Brooklyn can can be reached at:  alexwatersmusic12@gmail.com 

A global pandemic has disrupted the U.S. job market. Today's employers face fierce competition for workers and rising expectations from job candidates. It's a tight labor market, which means rethinking recruitment marketing strategies. BLD Marketing is working with a variety of clients on their recruitment efforts. On this episode of Hubs & Drivers, Rachel Cronin, account operations manager at BLD and Amy Meyers, director of paid media at BLD, sit down with Jeff Donaldson to discuss marketing strategies and tactics  to help overcome today's employee recruitment challenges. You can also view this episode on YouTube here.Hubs & Drivers is sponsored by BLD Marketing.About Our Sponsor:  BLD Marketing is a results-based, digitally-focused, full-service strategic marketing firm exclusively serving the commercial and residential building materials category. BLD offers a portfolio of strategic marketing services and implementation capabilities to help clients build, grow, and optimize a healthy digital marketing ecosystem, leading to quicker growth rates and higher profitability. To learn more, visit www.bld-marketing.com

There is one undeniable truth in today's marketplace: Everything is digital. And digital forms of paid media are an increasingly important part of a strategic media plan for their target-ability, measure-ability, and report-ability.On this episode of Hubs & Drivers, host Jeff Donaldson is joined by Amy Meyers, director of media at BLD Marketing, to discuss paid media strategies incorporating digital media that can pay off.  You can also view this episode on YouTube here.Visit Hubs & Drivers podcast website here.Hubs & Drivers is sponsored by BLD Marketing.About Our Sponsor:  BLD Marketing is a results-based, digitally-focused, full-service strategic marketing firm exclusively serving the commercial and residential building materials category. BLD offers a portfolio of strategic marketing services and implementation capabilities to help clients build, grow, and optimize a healthy digital marketing ecosystem, leading to quicker growth rates and higher profitability. To learn more, visit www.bld-marketing.com

Every building products manufacturer has a story to tell – about its contribution to the marketplace, its innovations, its products, and its insights.  An effective content marketing program empowers your company to tell that story, gain credibility, and raise awareness of your brand in the marketplace. In this episode of Hubs & Drivers, Jeff Donaldson,  senior vice president of PR and content marketing for BLD Marketing, moves to the guest side of table to discuss what it takes to build and sustain a powerful "Storytelling Engine" for your company and brands. Download a PDF of The Storytelling Engine here.You can also view this episode on YouTube here.Visit Hubs & Drivers podcast website here.Hubs & Drivers is sponsored by BLD Marketing.About Our Sponsor:  BLD Marketing is a results-based, digitally-focused, full-service strategic marketing firm exclusively serving the commercial and residential building materials category. BLD offers a portfolio of strategic marketing services and implementation capabilities to help clients build, grow, and optimize a healthy digital marketing ecosystem, leading to quicker growth rates and higher profitability. To learn more, visit www.bld-marketing.com

Think about the amount of email you receive in a day. The volume is likely staggering. Email remains the preferred form of communication in the building design and construction industry. Hence, email marketing can represent a powerful tool in your arsenal as a building products manufacturer. In this episode of Hubs & Drivers, Julia Saunders, account director and digital strategist for BLD Marketing, joins host Jeff Donaldson to discuss email marketing best practices that can help to maximize your email marketing program's effectiveness. You can also view this episode on YouTube here.Download a copy of the Email Marketing Best Practices Infographic.Visit Hubs & Drivers podcast website here.Hubs & Drivers is sponsored by BLD Marketing.About Our Sponsor:  BLD Marketing is a results-based, digitally-focused, full-service strategic marketing firm exclusively serving the commercial and residential building materials category. BLD offers a portfolio of strategic marketing services and implementation capabilities to help clients build, grow, and optimize a healthy digital marketing ecosystem, leading to quicker growth rates and higher profitability. To learn more, visit www.bld-marketing.com

For decades, trade shows were the ideal opportunity for building products manufacturers to engage prospects and customers, a platform for all-important face-to-face interaction. At one time, trade show investment represented a substantial portion of a building product company's annual marketing budget. Then came a global pandemic, which effectively halted in-person trade shows. As the acute phase of COVID-19 eases, now is the time for your company to evaluate your trade show investment. Joining host Jeff Donaldson for perspective and insight on this episode of Hubs & Drivers are BLD Marketing's Kevin Mayer and Dave Sladack.You can also view this episode on YouTube here.Visit Hubs & Drivers podcast website here.Hubs & Drivers is sponsored by BLD Marketing.About Our Sponsor:  BLD Marketing is a results-based, digitally-focused, full-service strategic marketing firm exclusively serving the commercial and residential building materials category. BLD offers a portfolio of strategic marketing services and implementation capabilities to help clients build, grow, and optimize a healthy digital marketing ecosystem, leading to quicker growth rates and higher profitability. To learn more, visit www.bld-marketing.com

Consider this: More than 56% of adults are on more than one social media platform. Now think about it from your company's standpoint as a building materials manufacturer. How might you harness your employees' social media platforms to amplify your brand online? In this episode of Hubs & Drivers, Alex Holmes, PR and social media specialist for BLD Marketing, joins host Jeff Donaldson to discuss how to make employee social media engagement work for your brand. You can also view this episode on YouTube here.Visit Hubs & Drivers podcast website here.Hubs & Drivers is sponsored by BLD Marketing.About Our Sponsor:  BLD Marketing is a results-based, digitally-focused, full-service strategic marketing firm exclusively serving the commercial and residential building materials category. BLD offers a portfolio of strategic marketing services and implementation capabilities to help clients build, grow, and optimize a healthy digital marketing ecosystem, leading to quicker growth rates and higher profitability. To learn more, visit www.bld-marketing.com

We're not talking about the cookies you bake or the ones that go great with milk. We're talking about digital “cookies,”  digital files that hold information about your internet activity.  Cookies are a powerful tool for marketers for finding and engaging your target audience. But an initiative called cookie deprecation will change the rules in the coming months and years, impacting building product marketers like you.Joining host Jeff Donaldson on this episode of Hubs & Drivers for perspective and insight is Amy Meyers, director of paid media for BLD Marketing. You can also view this episode on YouTube here.Visit Hubs & Drivers podcast website here.Hubs & Drivers is sponsored by BLD Marketing.About Our Sponsor:  BLD Marketing is a results-based, digitally-focused, full-service strategic marketing firm exclusively serving the commercial and residential building materials category. BLD offers a portfolio of strategic marketing services and implementation capabilities to help clients build, grow, and optimize a healthy digital marketing ecosystem, leading to quicker growth rates and higher profitability. To learn more, visit www.bld-marketing.com

Survey after survey tells us that key construction industry stakeholders – architects, designers, and others – begin their search for products and innovations online.  As a building materials manufacturer, if you want to be part of the consideration set, you need a strong, carefully planned digital marketing program.  Joining host Jeff Donaldson on this episode of Hubs & Drivers to discuss today's digital marketing ecosystem, hubs & drivers, and essential marketing planning tools is Dave Sladack, president of BLD Marketing.You can also view this episode on YouTube here.Download a copy of the Digital Marketing Ecosystem infographic here.Visit Hubs & Drivers podcast website here.Hubs & Drivers is sponsored by BLD Marketing.About Our Sponsor:  BLD Marketing is a results-based, digitally-focused, full-service strategic marketing firm exclusively serving the commercial and residential building materials category. BLD offers a portfolio of strategic marketing services and implementation capabilities to help clients build, grow, and optimize a healthy digital marketing ecosystem, leading to quicker growth rates and higher profitability. To learn more, visit www.bld-marketing.com

Welcome to Hubs & Drivers: A Podcast for Building Products Marketers. Your customers and prospects are rapidly changing how they find, validate, and specify your products. Are you responding to these changes? Is your marketing engine fueled for success both today and tomorrow? Join your host Jeff Donaldson weekly for insightful conversations with industry subject matter experts on best practices and the latest trends for impactful building product marketing in today's digital-first paradigm.You can also view this  introduction on YouTube here.Visit Hubs & Drivers podcast website here.Hubs & Drivers is sponsored by BLD Marketing.About Our Sponsor:  BLD Marketing is a results-based, digitally-focused, full-service strategic marketing firm exclusively serving the commercial and residential building materials category. BLD offers a portfolio of strategic marketing services and implementation capabilities to help clients build, grow, and optimize a healthy digital marketing ecosystem, leading to quicker growth rates and higher profitability. To learn more, visit www.bld-marketing.com

Wānaka Yacht Club says collisions on the lake are inevitable in the absence of decent water safety oversight. This comes as Wānaka's harbourmaster Jeff Donaldson resigned after his concerns about water safety remained unresolved. Wānaka Yacht Club commodore Graham Berry says there can be up to 1000 boats at a time on the lake in high summer. The Queenstown Lakes District Council has responded there will be normal water safety oversight this season even without a locally based harbourmaster.  Wānaka Yacht Club's Graham Berry spoke to Morning Report.

Wānaka Yacht Club says collisions on the lake are inevitable in the absence of decent water safety oversight. This comes as Wānaka's harbourmaster Jeff Donaldson resigned after his concerns about water safety remained unresolved. Wānaka Yacht Club commodore Graham Berry says there can be up to 1000 boats at a time on the lake in high summer. The Queenstown Lakes District Council has responded there will be normal water safety oversight this season even without a locally based harbourmaster.  Wānaka Yacht Club's Graham Berry spoke to Morning Report.

In a recording on July 27, 2021, NBDA President Heather Mason sat down with Aaron Stehly, Director of Education at Quality Bicycle Products, and Jeff Donaldson, Barnett Bicycle Institute School Director and leader of all technical training at U of Q and QBP centered around service departments and profitability, to talk about the topic of the bicycle retail service center. Topics covered include staffing, turnaround, pricing, e-specific repairs, paper verse paperless, and more. Addressing retailers' concerns over rapidly changing environments, Aaron and Jeff offer candid guidance and support while answering several questions submitted via NBDA members in this special event.Support the show (https://www.nbda.com/donate)

Artist Bisa Butler at the Art Institute of Chicago. phot: John J. Kim. Bisa Butler was born in Orange, NJ, the daughter of a college president and a French teacher. She was raised in South Orange and the youngest of four siblings.  Butler's artistic talent was first recognized at the age of four, when she won a blue ribbon in an art competition. Formally trained , Butler graduated Cum Laude from Howard University with a Bachelor's in Fine Art degree.  It was during her education at Howard that Butler was able to refine her natural talents under the tutelage of lecturers such as Lois Mailou Jones, Elizabeth Catlett, Jeff Donaldson and Ernie Barnes. She began to experiment with fabric as a medium and became interested in collage techniques. Butler then went on to earn a Masters in Art from Montclair State University in 2005. While in the process of obtaining her Masters degree Butler took a Fiber Arts class where she had an artistic epiphany and she finally realized how to express her art.   "As a child, I was always watching my mother and grandmother sew, and they taught me. After that class, I made a portrait quilt for my grandmother on her deathbed, and I have been making art quilts  ever since." Bisa Butler was a high school art teacher for 10 years in the Newark Public Schools and 3 years at Columbia High School in Maplewood, New Jersey. In February 2021 Bisa was awarded a United States Artist fellowship.Butler's work is currently the focus of a solo exhibition at the Art Institute of Chicago, the second stop of a traveling exhibit which began at the Katonah Museum of Art. She is represented by the Claire Oliver Gallery of New York. Butlers work has been acquired by many private and public collections including The Smithsonian's National Museum of African American History and Culture,The Los Angeles County Museum of Art, The Art Institute of Chicago, The Museum of Fine Arts Boston, The Nelson-Adkins Museum , 21cMuseum Hotels, The Kemper Museum of Art, The Orlando Museum of Art, The Newark Museum, The Toledo Museum of Art and the Minneapolis Institute of Art. *Don't Tread On Me , God Damn, Let's Go! ; The Harlem Hellfighters, 2021 Cotton, silk, wool and velvet * a work in progress, Photo by Bisa Butler I Go To Prepare A Place For You, Harriet Tubman's last words ,2021 Cotton, silk ,wool and velvet 120” x 120” Quilted and appliquéd Photo by John Butler

The one where we talk about living in the love of God with Jeff Donaldson. --- Send in a voice message: https://podcasters.spotify.com/pod/show/trueuniversity/message Support this podcast: https://podcasters.spotify.com/pod/show/trueuniversity/support