Podcast appearances and mentions of jon tilley

Podcast Episode 202 of the Make Each Click Count Podcast features Jon Tilley, the CEO and Co-Founder of ZonGuru. ZonGuru is a pioneering software company that empowers Amazon brands and agencies with the tools they need to grow and succeed.Jon brings a wealth of knowledge and a unique perspective on the Amazon ecosystem, and we'll be exploring some of his valuable insights and strategies that can benefit both established and new Amazon sellers. From listing optimization and niche finding to leveraging AI and sourcing products, this episode is packed with actionable information. Whether you're just starting out or looking to scale your existing business, you won't want to miss this. So, let's jump right into it!Learn more:LinkedInWebsiteABOUT THE HOST:Andy Splichal is the World's Foremost Expert on Ecommerce Growth Strategies. He is the acclaimed author of the Make Each Click Count Book Series, the Founder & Managing Partner of True Online Presence, and the Founder of Make Each Click Count University. Andy was named to The Best of Los Angeles Award's Most Fascinating 100 List in both 2020 and 2021.New episodes of the Make Each Click Count Podcast, are released each Friday and can be found on Apple Podcast, iHeart Radio, iTunes, Spotify, Stitcher, Amazon Music, Google Podcasts and www.makeeachclickcount.com.

Welcome to Return on Podcast with Tyler Jefcoat! In today's episode, we dive into a critical aspect of Amazon selling: turning underperforming keywords into top performers. Our special guest, John Tilly, founder of Zonguru, joins us to share his insights and expertise. Zonguru, known for its strong seller culture, offers tools and strategies that truly understand and address what matters to Amazon sellers.   John discusses how to better analyze Amazon data sets, focus on the right products and keywords, and navigate the evolving Amazon landscape to enhance profitability. Whether you're struggling with your current keywords or looking to optimize your product listings, this conversation is packed with valuable tips and strategies to help you succeed on Amazon. Jon Tilley's Contact Links: https://www.linkedin.com/in/jontilley/ Social Media Links: Website: https://www.zonguru.com/ LinkedIn: https://www.linkedin.com/company/zonguru/   #ReturnOnPodcast #AmazonSelling #Ecommerce #KeywordOptimization #Zonguru #AmazonFBA #OnlineBusiness #Profitability #SellerTips #PodcastEpisode #DigitalMarketing #SEO #AmazonPPC #AmazonSEO #FBASellers #AmazonTools #EcommerceSuccess #MarketplaceOptimization #AmazonAdvertising #SalesStrategy #AmazonAnalytics #KeywordResearch #ProductOptimization #AmazonGrowth

Unlock the secrets to scaling your Amazon business organically with Jon Tilley, CEO and co-founder of ZonGuru, in this enlightening episode of the Sellernomics Podcast. Jon dives into the strategies and tools that have empowered countless Amazon sellers to achieve sustainable growth and profitability without relying heavily on paid advertising. From optimizing your listings for Amazon SEO to leveraging customer feedback for continuous improvement, Jon shares invaluable insights that can transform your approach to Amazon selling. #JonTilley #ZonGuru

Join Andrew Morgans and Jon Tilley, the Co-Founder and CEO of ZonGuru, as they explore the world of AI tools for Amazon agencies. In this insightful conversation, Jon and Andrew draw from their unique journeys, originating in South Africa and culminating in a passion for e-commerce and the Amazon marketplace. Together, they explore the transformative power of AI tools in enhancing the success of Amazon agencies and independent sellers alike, illuminating how these technologies fuel growth and optimize offerings.   Find Startup Hustle Everywhere: https://gigb.co/l/YEh5   This episode is sponsored by Full Scale: https://fullscale.io   Learn more about Marknology: https://www.marknology.com   Learn more about ZonGuru: https://www.zonguru.com   Enjoy 20% OFF For Life from ZonGuru: https://zonguru.link/shp20  See omnystudio.com/listener for privacy information.

This week's episode of The Ad Project is all about AI (specifically ChatGPT) and why it's changing the game of selling on Amazon. Joe and Jon Tilley of ZonGuru explore how AI is changing the way we approach tasks in the workplace and why it's catching so many people's attention - even though it has been around for years. More specifically, Joe and Jon discuss optimized Amazon product listings powered by ChatGPT and how utilizing this technology can increase click-through rates. Jon also shares his insights on the various other fields where AI technology is being utilized and how it has become more accessible to the public. Jon also does a quick overview of ZonGuru's industry-leading keyword tool called Keywords on Fire, which focuses on keyword relevancy. Key Discussions: The impact of AI technology in Amazon advertising. The accessibility of AI to the general public. The benefits and potential risks of AI. The criticality of click-through rate and conversion in optimizing Amazon listings. The importance of using relevant and specific keywords in listing optimization. A little more background on Jon Tilley and ZonGuru: Zonguru is a technology toolset that helps e-commerce brands and agencies scale on Amazon through data intelligence and automation. Jon launched ZonGuru in 2016 with the goal of creating operational tools that solve Amazon Seller challenges, driving the most significant impact on scaling revenue and profits. Before starting Zonguru, Jon worked for 15 years as an Advertising Strategist for prominent digital agencies in Johannesburg, London, and Los Angeles. In 2014, he launched several successful private label brands on Amazon, which eventually led him to create Zonguru. If you're an Amazon Seller: Follow this link for 20% lifetime discount on any ZonGuru Plan and Period, or to access a 7 day free trial: https://zonguru.link/ADV20If you're an agency:Follow this link for a 21 day free trial: https://zonguru.link/ADV-EPLearn more about ZonGuru: www.zonguru.comConnect with Jon Tilley: https://www.linkedin.com/in/jontilley/

Do you have products listed in Amazon? How do you keep up to date with optimizing your listing and ranking? What is ChatGPT? How is it used for SEO operations? Join us in this episode of The Seller Process Podcast, as we discuss with Jon Tilley, the founder of Zonguru.com how to leverage ChatGPT for optimizing and improving your product listings and ranking. Here's a breakdown of what to expect in this episode:• Introduction and ChatGPT • How do we optimize our listing?• Looking for the right keywords.• Using AI for SEO• How do use the output from AI?• From content creator to content editors• Contextual SEO•  Amazon Posts• More uses of AI • Invitation to zonguru.com (20% OFF FOR LIFE)Download the guide “Amazon SEO” by ZonGuru to learn tips, tricks, and best practices to get your product ranked on page one!About Jon Tilley:Jon Tilley is the Co-Founder and CEO of Zonguru - a technology toolset that helps e-commerce brands and agencies scale on Amazon, through data intelligence and automation. Launched in 2016, ZonGuru's vision was to create a set of operational tools, focused on solving Amazon Seller challenges that delivered the most impact on scaling revenue and profits. Before ZonGuru, Jon spent 15 years working as an Advertising Strategist for some of the top digital agencies in Johannesburg, London, and Los Angeles. In 2014 he also launched multiple successful private label brands on Amazon, which started his path to launching ZonGuru. His plan is to keep ZonGuru's momentum going by making fast decisions and staying focused on what's important because, as the saying goes, "life is meaningless until you give it meaning."Connect with Jon Tilley on…Website: https://www.zonguru.com/get/20-off?utm_source=thesellerprocess&utm_medium=podcast&utm_campaign=thesellerprocess+partner+feb2023+podcast+chatgpt+promoWebsite: https://www.zonguru.com/press-kit/zonguruInstagram: https://www.instagram.com/zonguru/Facebook: https://www.facebook.com/zonguru/LinkedIn: https://www.linkedin.com/company/zonguruConnect with Gianmarco!Website: https://www.thesellerprocess.com/Instagram: https://www.instagram.com/gianmeli/?hl=enFacebook: https://www.facebook.com/thesellerprocessLinkedIn: https://www.linkedin.com/in/gianmarco-meli/YouTube: https://www.youtube.com/channel/UCB07vjOEJnu3mhYxmoaVlegFacebook: https://www.facebook.com/gianmarco.meliTools & Useful ResourcesHelium10 - Must-Have for every Amazon Sellers - Best software for product scouting, keyword research, listing optimization, and much more. Get 10% off for a lifetime with code: THESELLERPROCESS10 - https://www.thesellerprocess.com/helium10PickFu - Polls & Split Tests - Perfect for split testing product variations before launching them. Also useful to optimize your listings by getting real instant data. Get 50% off your first poll with code: THESELLERPROCESS - https://www.thesellerprocess.com/pickfu/

Amazon is always changing and evolving their platform, so it can be hard to keep up with what's going on. But don't worry because we have you covered!Jon Tilley from ZonGuru joins Matt Edmundson in this episode to talk all about what Amazon is doing and what Amazon sellers need to know.ABOUT JONJon Tilley is a successful entrepreneur & Amazon thought leader. After 15 years working as an account director & strategist for some of the top global digital agencies, Jon started his Amazon journey in 2014 launching multiple successful private label brands, and soon after launching ZonGuru, an all-in-one software toolset for Amazon Private Label Sellers.ZonGuru continues to launch tools ahead of the market, and use data driven techniques to help its customers create and run successful Private Label businesses on Amazon.Here's a summary of the great stuff that we cover in this show:ZonGuru has evolved to cater to new customer types, including enterprise brands and agencies that manage Amazon brands for their clients. It is focused on efficiency, quality, and scalability, which resonates with experts in the field. The company is doing more outbound marketing and sitting down for demos with potential customers. Private label sellers are still a massive part of their audience.Jon believes that there are still amazing opportunities for small-scale businesses on Amazon, both in the US and internationally. To be successful, entrepreneurs need to be dialed-in to data and understand how to use it properly. They also need a good launch strategy and processes in place to prevent them from going out of stock. It is important to note that competition from bigger brands with deep pockets is fierce, so choosing the right market is key.Jon talks about their Global Niche Analysis Report, which helps to assess a niche market. He says that it is possible to look at successful markets in the US and bring them to international markets. It is also possible to look at saturated markets in the US and see if there are opportunities there.Most brands now have an Amazon division focused on pushing their products out onto the e-commerce platform. Google is favored by Amazon because they understand that there is money to be made off of sponsored ads. However, smaller players can still compete by driving traffic from other platforms to their storefronts.Matt and Jon discuss the opportunity for Shopify agencies to become Amazon specialists. While there is potential in this area, businesses need to be careful not to spread themselves too thin. Jon has created an accreditation course for agencies which covers operational aspects of running an Amazon business.For complete show notes, transcript and links to our guest, check out our website: www.ecommerce-podcast.com.

On today's Lunch With Norm, we are with the Co-Founder and CEO of Zonguru, Jon Tilley! We discuss how to create a page-one-ready Amazon listing in under a minute with ChatGPT. Today, find out how can help ChatGPT in creating an Amazon listing, we'll take you through the process for creating a page-one-ready Amazon listing, and how to make sure you are getting the best results. He spent 15 years working as an Advertising Strategist for some of the top digital agencies in Johannesburg, London, and Los Angeles. In 2014, he also launched multiple successful private label brands on Amazon, which started his path to launching ZonGuru. His plan is to keep ZonGuru's momentum going by making fast decisions and staying focused on what's important because, as the saying goes, “life is meaningless until you give it meaning.” Post Purchase PRO specializes in helping Amazon sellers create more sales, ranking, and reviews through post purchase marketing. Finally your email marketing can be actively managed by professionals with over 30 years experience so you can focus on running your business. Increase repeat purchases, drive better organic search term ranking, get more reviews, and build a real asset. For more information visit https://www.postpurchasepro.com/lunch This episode is brought to you by Startup Club Startup Club is the largest club on Clubhouse supporting the Startup ecosystem. Startup Club offers an exciting sense of belonging to established and aspiring entrepreneurs, startup businesses, and companies wanting to Learn, Connect, and Grow. Join us for conversations with founders, entrepreneurs, angel investors, venture capitalists, subject matter experts, and more. For More information visit https://Startup.club In this episode, we are joined by Linkedin Influencer and entrepreneur, Cory Sanchez. Today, we learn how to drive millions of impressions to your brand using YouTube and Google Ads. Michael is the Founder of Mojo Global, an entrepreneur, investor, author and breakfast burrito aficionado. This episode is brought to you by Jeff Schick Legal Protect your business from legal threats that could severely disrupt your normal business operations. I designed my monthly retainer plan with the sellers in mind, because I've been in your shoes. For a very low, monthly retainer of $89, Get access to Amazon attorney Jeff Schick. Mention Lunch with Norm and receive 50% off the first 2 months. For more information visit https://jeffschick.com – drive online sales, increase conversions and help build your brand. This episode is brought to you by Rebaid. Attention sellers and brand owners! Are you looking for a way to reach more shoppers and promote your products? Try Rebaid! Rebaid's platform connects you with shoppers looking for great deals on exciting new products. We make it easy to offer promotional deals and handle rebate payments with seamless redemption and efficient processing. Don't just take our word for it, see why we have an Excellent rating on Trustpilot® and rave reviews from thousands of satisfied customers. Increase your sales and reach more shoppers with Rebaid today! For more information visit https://www.rebaid.com In this episode, Co-Founder and CEO of Zonguru, Jon Tilley is here. Today, we discuss how to create a page-one-ready Amazon listing in under a minute with ChatGPT. He spent 15 years working as an Advertising Strategist for some of the top digital agencies in Johannesburg, London, and Los Angeles. In 2014, he also launched multiple successful private label brands on Amazon, which started his path to launching ZonGuru. This episode is brought to you by Startup Club, Rebaid, Post Purchase Pro, Jeff Schick Legal and HONU Worldwide.

Jon is a successful entrepreneur, Amazon thought leader and also a realist. Before starting his own business, he spent 15 years working as an account director & strategist for some of the top digital agencies in ohannesburg, London, and Los Angeles.He began his entrepreneurial journey in 2014 when he launched multiple private label brands on Amazon--all successfully. Inspired by this success and the new flexible, restriction-free, and limitless lifestyle that came with it, he co-founded ZonGuru with Adam Hudson of Reliable Education. ZonGuru is an Amazon FBA tool suite to help more sellers achieve the same.Here's a glimpse of what you'll learn:Jon talks about his introduction to the world of advertising, marketing, and eCommerceJon explains what Zonguru's originHow to create a scalable business on Amazon The turning point of Zonguru that lead to its growth Jon shares how he onboarded Stefan Strong belief on incentivizing employeesLightning round with Jon on some of Zonguru's key featuresJon shares his biggest mistake and proudest moments as an entrepreneurIn this episode…Are you trying to find some inspiration to scale your Amazon business or get your start up on it's legs? Jon Tilley started out in the advertising world, but with the right connections found himself being drawn to the world of Amazon. In an industry where leading softwares has been utilized by Amazon sellers to scale their business Jon pushed forward and found Zonguru a spot to shine in the sun.Join Martin Zerrudo on this episode of What Do You Do Next?, as he sits down with Jon Tilley, CEO of Zonguru, to discuss scaling an Amazon business and learning from mistakes to give their brand a better leverage for brand awareness and how being positive will always lead you to achieve your goals. Resources mentioned in this episode:Seller Universe Ecommerce GroupMartin Zerrudo on LinkedIn Jon Tilley on LinkedInZonguruAmazon Seller Insight PodcastMisha Beatty on What Do You Do Next?Mike Jackness on What Do You Do Next?   Darron Burke on What Do You Do Next?Sponsor for this episode:This episode is brought to you by Seller Universe Ecommerce Group. We provide essential Amazon and NetSuite service solutions for brand growth. Seller Universe Ecommerce Group provides essential service solutions for brand growth and scale. We position brands for success through cost-At HireTeam, we understand the enormous amount of time it takes to place job ads, respond to applicants, and complete the tedious screening process. That's why we created this unique Hiring and Recruiting Platform. It is designed to completely change the applicant experience and give your team their precious time back to focus on daily operations.Email: ronnie@hireteam.coWebsite: https://hireteam.co/

On today's Lunch With Norm, we are joined by Co-Founder of ZonGuru, Jon Tilley! Learn about optimizing the product development stage for your Amazon FBA business. Find out how to use data for the product development stage and we'll be going over what you need to know about product demand fit, product validation and more! Our guest is a successful entrepreneur & Amazon thought leader. He spent 15 years working as an account director & strategist for some of the top digital agencies in Johannesburg, London, and Los Angeles before starting his own business. He started his Amazon journey in 2014, launching multiple successful private label brands, and soon after co founding Zon Guru, with Adam Hudson. This episode is brought to you by Post Purchase Pro Post Purchase PRO specializes in helping Amazon sellers create more sales, ranking, and reviews through post purchase marketing. Finally your email marketing can be actively managed by professionals with over 30 years experience so you can focus on running your business. Increase repeat purchases, drive better organic search term ranking, get more reviews, and build a real asset. For more information visit https://www.postpurchasepro.com/lunch This episode is brought to you by Startup Club Startup Club is the largest club on Clubhouse supporting the Startup ecosystem. Startup Club offers an exciting sense of belonging to established and aspiring entrepreneurs, startup businesses, and companies wanting to Learn, Connect, and Grow. Join us for conversations with founders, entrepreneurs, angel investors, venture capitalists, subject matter experts, and more. For More information visit https://Startup.club In this episode, we are joined by Linkedin Influencer and entrepreneur, Cory Sanchez. Today, we learn how to drive millions of impressions to your brand using YouTube and Google Ads. Michael is the Founder of Mojo Global, an entrepreneur, investor, author and breakfast burrito aficionado. This episode is brought to you by VideoTelepathy VideoTelepathy is a creative team of film making professionals and marketing veterans burning the midnight oil in order to provide hands-down the best eCommerce video production service available. We create premium quality product videos and video marketing packages that will intelligently showcase your product and – more importantly – drive online sales, increase conversions and help build your brand. This episode is brought to you by Startup Club, Post Purchase Pro, Clear Ads, VideoTelepathy and HONU Worldwide. For more information visit https://videotelepathy.com This episode is brought to you by Clear Ads Clear Ads is a proudly unique Digital Advertising Agency, based in London, that helps Amazon Sellers advertise through Demand Side Platform & Seller/Vendor Central. ClearAds is proud to be a 100% Amazon agency. That means all of their account managers are entirely immersed in Amazon marketing services and Amazon DSP around the clock. They don't dabble in social media and they don't get distracted by content marketing. In fact, they guarantee that you won't find a more knowledgeable Amazon team than the ClearAds crew outside of Amazon itself. For more information visit https://www.clearads.co.uk/ In this episode, we are joined by the host of Lunch with Norm, Norm Farrar, for a special Q&A session. Today, we talk about what you need to know in order to have a successful Q4 in 2022. Norm has focused on helping entrepreneurs optimize their operations and unlock their business's potential. When Norm isn't traveling the world speaking at some of the largest e-commerce events or mentoring amazon sellers, he focuses his time on his businesses. This episode is brought to you by Startup Club, Post Purchase Pro, Clear Ads, VideoTelepathy and HONU Worldwide.

On today's Lunch With Norm, we are joined by Co-Founder of ZonGuru, Jon Tilley! Learn about optimizing the product development stage for your Amazon FBA business. Find out how to use data for the product development stage and we'll be going over what you need to know about product demand fit, product validation and more! Our guest is a successful entrepreneur & Amazon thought leader. He spent 15 years working as an account director & strategist for some of the top digital agencies in Johannesburg, London, and Los Angeles before starting his own business. He started his Amazon journey in 2014, launching multiple successful private label brands, and soon after co founding Zon Guru, with Adam Hudson. This episode is brought to you by Post Purchase Pro Post Purchase PRO specializes in helping Amazon sellers create more sales, ranking, and reviews through post purchase marketing. Finally your email marketing can be actively managed by professionals with over 30 years experience so you can focus on running your business. Increase repeat purchases, drive better organic search term ranking, get more reviews, and build a real asset. For more information visit https://www.postpurchasepro.com/lunch This episode is brought to you by Startup Club Startup Club is the largest club on Clubhouse supporting the Startup ecosystem. Startup Club offers an exciting sense of belonging to established and aspiring entrepreneurs, startup businesses, and companies wanting to Learn, Connect, and Grow. Join us for conversations with founders, entrepreneurs, angel investors, venture capitalists, subject matter experts, and more. For More information visit https://Startup.club In this episode, we are joined by Linkedin Influencer and entrepreneur, Cory Sanchez. Today, we learn how to drive millions of impressions to your brand using YouTube and Google Ads. Michael is the Founder of Mojo Global, an entrepreneur, investor, author and breakfast burrito aficionado. This episode is brought to you by VideoTelepathy VideoTelepathy is a creative team of film making professionals and marketing veterans burning the midnight oil in order to provide hands-down the best eCommerce video production service available. We create premium quality product videos and video marketing packages that will intelligently showcase your product and – more importantly – drive online sales, increase conversions and help build your brand. This episode is brought to you by Startup Club, Post Purchase Pro, Clear Ads, VideoTelepathy and HONU Worldwide. For more information visit https://videotelepathy.com This episode is brought to you by Clear Ads Clear Ads is a proudly unique Digital Advertising Agency, based in London, that helps Amazon Sellers advertise through Demand Side Platform & Seller/Vendor Central. ClearAds is proud to be a 100% Amazon agency. That means all of their account managers are entirely immersed in Amazon marketing services and Amazon DSP around the clock. They don't dabble in social media and they don't get distracted by content marketing. In fact, they guarantee that you won't find a more knowledgeable Amazon team than the ClearAds crew outside of Amazon itself. For more information visit https://www.clearads.co.uk/ In this episode, we are joined by ZonGuru Co-Founder, Jon Tilley. Today, we learn about optimizing the product development stage for your Amazon FBA business. He started his Amazon journey in 2014, launching multiple successful private label brands, and soon after co founding Zon Guru, with Adam Hudson. This episode is brought to you by Startup Club, Post Purchase Pro, Clear Ads, VideoTelepathy and HONU Worldwide.

Welcome back to another episode of the Brand Builder Show! This week we're joined by Jon Tilley the co-founder of popular Amazon tool ZonGuru. In this episode we discussed: How to choose the right keywords and initiate the “Halo Effect” for your Amazon products How to launch products in competitive niches What your first 12 months should look like to succeed when launching on Amazon. Thank you to Jon and the team for offering a FREE listing analysis report, just head here to grab yours: https://zonguru.link/brandbuilder2107 Follow ZonGuru's Rate Your Hack series on Instagram: https://www.instagram.com/zonguru Helpful resourses: Subscribe (free) to the Brand Builder Weekly (latest eCom news & strategies) Follow Ben on Twitter If you got this far, there's a chance you enjoyed the episode… if so, please consider leaving a review - we really appreciate it! Talking Points: 00:00 Introducing Jon 06:06 Contextual SEO 08:52 Halo Effect Method 12:49 Writing your listing 18:08 First 12 months success 22:47 VC funding 25:44 ZonGuru Tools 33:57 Dealing with competition 37:18 What's next for ZonGuru

Today the Biz Bros chat with Jon who dives into the topic of validating opportunity niches on amazon! Jon Tilley is a successful entrepreneur & Amazon thought leader. After 15 years working as an account director & strategist for some of the top global digital agencies, Jon started his Amazon journey in 2014 launching multiple successful private label brands, and soon after launching ZonGuru, an all-in-one software toolset for Amazon Private Label Sellers. Zonguru continues to launch tools ahead of the market, and use data driven techniques to help its customers create and run successful Private Label businesses on Amazon. To learn more about Jon and his work, check out his website at https://www.zonguru.com/

On this week's episode we welcome Jon Tilley CEO of ZonGuru and a previous Amazon seller. Jon began his entrepreneurial journey in 2014 when he launched multiple private label brands on Amazon, which were all successful. He then went on to co-found ZonGuru, an Amazon FBA tool suite to help sellers achieve the same success. In this episode we discuss: Journey of Zonguru Discussion of ZonGuru and the suite of tools that are available to sellers How these tools have developed over time to suite sellers suits Discussion of best practices for a seller. Product research, using data to formulate decisions Discussion on Amazon education and how ZonGuru educates sellers If you found this episode interesting you may also enjoy our Top 10 Amazon PPC Tools blog post.

Episode 11: Ego @ Jon Dot Com Get ready for the execution: execution of the fundamentals, that is. You want to succeed as a brand? 2 things. One, build a solid foundation and two, make decisions as quickly as possible with enough data. Yeah, it's really that simple. The Longer Game is a podcast focused on leaning into the trends and advancements in retail so brands see a clearer path to success across ALL channels. We're looking at retail in a whole new way, looking to better understand the future of retail. It's Retail Reimagined. Sharing hope about the future. No one channel can a business sustain. Go omni-channel. Like what you're hearing? Subscribe to our channel and make sure to click or tap the bell so you get notified whenever new episodes drop. Want to learn more about The Longer Game? Head over to https://thelongergame.com to read show notes, watch more episodes, or contact us. Follow us on LinkedIn: https://linkedin.com/company/thelongergame Follow us on Instagram: https://instagram.com/thelongergame Follow us on Facebook: https://facebook.com/thelongergame About our guest: My name is Jon Tilley, and I am an entrepreneur. I am also a realist. I like to be optimistic and work towards my goals, but I'm not naive about the obstacles that stand in my way. Before starting my own business,I spent 15 years working as an account director & strategist for some of the top digital agencies in Johannesburg, London, and Los Angeles. Then, I began my entrepreneurial journey in 2014 when I launched multiple private label brands on Amazon--all successfully. Inspired by this success and the new flexible, restriction-free, and limitless lifestyle that came with it, I co-founded ZonGuru, an Amazon FBA tool suite to help more sellers achieve the same. ZonGuru gives sellers easy-to-use tools to perform product research, listing optimization, and monitor business metrics. With its easy-to-use interface and robust, accurate data, ZonGuru brings customers the most in-depth analysis possible to help stay on top of business trends. My vision is to become successful and happy with myself and those around me. But this is only possible with the support of others who believe in me. My plan is to keep momentum by making decisions and staying focused on what's important because, as the saying goes, “life is meaningless until you give it meaning." You can find them at: Website: https://zonguru.com Michael Maher, the host, would love to connect with you. Reach out to him at… Email: michael@thinkcartology.com LinkedIn: https://linkedin.com/in/immichaelmaher This podcast is sponsored by Cartology and Arch DevOps. Cartology is a customized done-for-you service agency that helps brands accelerate growth and get profitable on the Amazon marketplace. They work directly with brands to create strategy and then go right out and execute it. Want to find out more? Website: https://thinkcartology.com Find Cartology on LinkedIn: https://linkedin.com/company/cartology Find Cartology on Instagram: https://instagram.com/thinkcartology Find Cartology on Facebook: https://facebook.com/thinkcartology Arch DevOps specializes in automation, and they use some of that automation to produce this very podcast. They're great at finding bottlenecks and automating processes, and if you work with them, you'll free up time and revenue in a hurry. A little bit of automation can result in a big ROI. Stop by https://archdevops.com to find out more, and pick up a free e-book on whether your company culture is even ready for automation, along with a free ROI calculator just for visiting. --- Send in a voice message: https://anchor.fm/thelongergame/message Support this podcast: https://anchor.fm/thelongergame/support

Jonathan Tilley is CEO and Founder of ZonGuru. We discuss why he created ZonGuru, product launching, international markets and overcoming obstacles. This episode is brought to you by my Amazon marketing and advertising agency IncrementumDigital.com. Visit 8fig.co to learn more about growth capital solutions for your ecommerce brand. Join the E-commerce Mindset Group https://www.facebook.com/groups/ecommercemindsetgroup/ on facebook to continue the conversation and follow Liran on social media: https://www.facebook.com/lhirschkorn https://www.instagram.com/liranhirschkorn/ https://www.linkedin.com/in/liranhirschkorn/ --- Send in a voice message: https://anchor.fm/liran-hirschkorn0/message

On this episode we discuss everything you need to know about 3PLs (3rd Party Logistics)! Find out why you should use a 3PL for your Amazon FBA business, and common red flags when deciding to choose a 3PL. Afolabi has always been passionate about finding hidden treasures. This obsession for finding high-quality products at bargain prices led him to help several 7-figure Amazon brands increase their profits immensely by buying intelligently in Chinese marketplaces. For over 20 years, he has been learning and developing the best logistics strategies, relationships and tactics to streamline and improve profitability for his clients. He is a big believer that “You've got to make money when you buy, not just when you sell”.  This episode is brought to you by Global Wired Advisors Global Wired Advisors is a leading Digital Investment Bank focused on optimizing the business sale process. Our approach combines decades of merger and acquisition experience with online and e-commerce expertise to increase the transactional value of your greatest asset. Maximizing the value of your company in a business sale is achieved through the full expression of its future potential. Choosing the right representation to provide this vision to the right buyer, means putting your future in focus. For More information visit https://globalwiredadvisors.com/ This episode is also brought to you by Sellerise. Take a deep dive into your business processes to make data-driven decisions and outperform the competition in an innovative way. Sellerise is a comprehensive solution for your everyday business needs with innovative tools like the PPC Dashboard, Smart Alerts, Review Requester, and Keyword Tracker. Everything you need to grow and scale your business is just one click away. Stand out from the crowd and conduct business whenever, wherever. Innovate your effort and work smarter, not harder. The difference is amazing. Sellerise is for professionals at every level of the business journey. Simply select the capabilities that best fit your needs. Visit https://www.sellerise.com This episode is brought to you by Zee Are you a private label seller looking to expand into larger markets internationally or need an experienced  import partner to keep growing? Zee makes selling your Amazon products abroad easy with excellent import knowledge, door-to-door solutions, customer service and scalability. Streamline your import process with Zee today to increase profit margins and continue to scale. Ready to expand your ecomm empire and take your Amazon FBA Business global? Visit https://zee.co to learn more! This episode is also brought to you by .CLUB Domains .CLUB is the most used new top-level domain name and the perfect web address for your membership or subscription-based startup or business. Why? Because your customers are your CLUB! Grow your business with a domain name that instantly means membership and subscriptions. There are a lot of great domain name choices today, but if your business is about building a community of members around a product or service, there's no better URL than YourName.club. With 1.3 million registrations worldwide, there are already thousands of e-commerce sites using .CLUB. - great subscription businesses like Soap.club, Firstleaf.club and Coffee.club. You too can join the .CLUB today. Visit https://www.get.club. There are a lot of great domain name choices today, but if your business is about building a community of members around a product or service, there's no better URL than YourName.club. With 1.3 million registrations worldwide, there are already thousands of e-commerce sites using .CLUB. - great subscription businesses like Soap.club, Firstleaf.club and Coffee.club. You too can join the .CLUB today. Visit www.get.club. On today's show we talk about Amazon listings, elements to success and, advice for selling during this last month of the year. Jon Tilley is a successful entrepreneur & Amazon thought leader. He started his journey on 2014 launching multiple successful brands and co-founding ZonGuru a private label seller toolkit. This episode is brought to you by Global Wired Advisors, Sellerise, Zee & .CLUB Domains.

In this Prime Talk Podcast Sponsored by GETIDA – Jon Tilley - Co-Founder and CEO of ZonGuru will talk about Amazon Sellers Building Software Tools For Sellers, also more information about his life's journey. #jontilley #zonguru About Jon Tilley of ZonGuru - https://www.zonguru.com ZonGuru's core value is summed up in one word: freedom. They believe the power to escape the 9-to-5 grind and make as much money as you want - wherever you want - is out there. Our team of seasoned Amazon sellers want to help you live life on your own terms with an industry-leading suite of powerful Amazon FBA seller tools designed from the ground up with one focus: get you the most money possible while working outside the confines of a traditional job. All backed by the most up-to-date, accurate data to help you make the best decisions. With ZonGuru, the power to pursue your passion is in your hands. Find out more about GETIDA: https://www.getida.com/​​ Please subscribe to our channel and share your thoughts and comments below. Stay safe and healthy in the meantime!

In today's episode, we discuss what makes a successful Amazon listing, what sellers should focus on going into 2022, and, advice for selling in December. Stop wondering about Amazon listings on today's Lunch with Norm. Successful entrepreneur & Amazon thought leader Jon Tilley started his Amazon journey in 2014, launching multiple successful private label brands, and soon after co-founding ZonGuru an all-in-one private label seller toolkit. This episode is brought to you by Global Wired Advisors Global Wired Advisors is a leading Digital Investment Bank focused on optimizing the business sale process. Our approach combines decades of merger and acquisition experience with online and e-commerce expertise to increase the transactional value of your greatest asset. Maximizing the value of your company in a business sale is achieved through the full expression of its future potential. Choosing the right representation to provide this vision to the right buyer, means putting your future in focus. For More information visit https://globalwiredadvisors.com/ This episode is also brought to you by Sellerise. Take a deep dive into your business processes to make data-driven decisions and outperform the competition in an innovative way. Sellerise is a comprehensive solution for your everyday business needs with innovative tools like the PPC Dashboard, Smart Alerts, Review Requester, and Keyword Tracker. Everything you need to grow and scale your business is just one click away. Stand out from the crowd and conduct business whenever, wherever. Innovate your effort and work smarter, not harder. The difference is amazing. Sellerise is for professionals at every level of the business journey. Simply select the capabilities that best fit your needs. Visit https://www.sellerise.com This episode is brought to you by Zee Are you a private label seller looking to expand into larger markets internationally or need an experienced  import partner to keep growing? Zee makes selling your Amazon products abroad easy with excellent import knowledge, door-to-door solutions, customer service and scalability. Streamline your import process with Zee today to increase profit margins and continue to scale. Ready to expand your ecomm empire and take your Amazon FBA Business global? Visit https://zee.co to learn more! This episode is also brought to you by .CLUB Domains .CLUB is the most used new top-level domain name and the perfect web address for your membership or subscription-based startup or business. Why? Because your customers are your CLUB! Grow your business with a domain name that instantly means membership and subscriptions. There are a lot of great domain name choices today, but if your business is about building a community of members around a product or service, there's no better URL than YourName.club. With 1.3 million registrations worldwide, there are already thousands of e-commerce sites using .CLUB. - great subscription businesses like Soap.club, Firstleaf.club and Coffee.club. You too can join the .CLUB today. Visit https://www.get.club. On today's show we talk about Amazon listing, Elements to success and, advice for selling this last month of the year. Jon Tilley is a successful entrepreneur & Amazon thought leader. He started his journey on 2014 launching multiple successful brands and co-founding ZonGuru a private label seller toolkit. This episode is brought to you by Global Wired Advisors, Sellerise, Zee & .CLUB Domains.

It's almost 2022! Join us as we chat with Jon Tilley, CEO of ZonGuru, about strategies for product research and scaling your brands in the new year. Make sure to subscribe to the podcast so that you are notified of new episodes!

Jon Tilley of ZonGuru talks about How to use Data to Scale Your Business. In this Sellernomics Podcast episode, Jon Tilley of ZonGuru will also talk about How to use data to scale your Amazon business and product research, keyword strategies, listing optimization, and more. #JonTilley #ZonGuru Jon Tilley - CEO of ZonGuru - https://www.zonguru.com/get/demo Jon Tilley is a successful entrepreneur & Amazon thought leader. He spent 15 years working as an account director & strategist for some of the top digital agencies in Johannesburg, London, and Los Angeles before starting his own business. Jon started his Amazon journey in 2014, launching multiple successful private label brands, and soon after co-founding ZonGuru with Adam Hudson of Reliable Education. Their main goal with ZonGuru was not only to solve issues they had come across as sellers themselves but to have the tools available all in one place. ZonGuru continues to launch tools ahead of the market and uses data-driven techniques to help its customers create and run successful Private Label businesses on Amazon. ZonGuru - ALL-IN-ONE AMAZON TOOLSET What we do: Zonguru provides an all-in-one toolsuite, perfect for all of your Amazon business needs. With state of the art product research, optimization, and automation tools - we cater to all aspects of your Amazon journey. Along with a world class toolsuite, we have a dedicated team of customer success agents to help you along the way, as well as weekly training & monthly webinars. Why ZonGuru? Here at ZonGuru, we are all Amazon Sellers and we have built this software to help optimize your business for sales, profits, and customers. Every tool has been built through the lens of “business owners” to ensure we provide the right information that will really make a difference to your business.

Jon Tilley of ZonGuru talks about How to use Data to Scale Your Business. Jon Tilley of ZonGuru will also talk about How to use data to scale your Amazon business and product research, keyword strategies, listing optimization, and more. Jon Tilley - CEO of ZonGuru - https://www.zonguru.com/get/demo Jon Tilley is a successful entrepreneur & Amazon thought leader. He spent 15 years working as an account director & strategist for some of the top digital agencies in Johannesburg, London, and Los Angeles before starting his own business. About GETIDA - https://bit.ly/Sellernomics-GETIDA With e-commerce growing annually by at least 30%, it will become harder and harder to audit what can amount to anywhere from 1-3% of your annual revenue. GETIDA is actively dedicated to improving the overall operations of Amazon FBA sellers. We've developed robust auditing software that keeps track of your Amazon FBA inventory transactions, refunds, seller data analytics, and FBA reimbursements easily and clearly. We maintain an agreeable, established relationship with Amazon, and our dedicated case managers draw on that relationship when filing FBA reimbursement claims on your behalf.

Jon Tilley is the co-founder and CEO at Zonguru, an all in one tool set for amazon sellers. He's been in online advertising and eCommerce for over 15 years. And for the last 6 years he's been focused on helping brands sell more product on Amazon, by getting deep into the data. We're chatting about how you can successfully launch a product on Amazon, grow your Amazon sales AND use that to leverage growth of your own store sales too. Get all the links and resources we mention at https://keepoptimising.com/?utm_source=captivate&utm_medium=episodenotes (KeepOptimising.com) Episode sponsored by https://www.klaviyo.com/?utm_source=podcast&utm_medium=referral&utm_campaign=masterplan (Klaviyo) This podcast uses the following third-party services for analysis: Chartable - https://chartable.com/privacy

An often overlooked marketplace is Australia.  It is relatively new and is rapidly growing.  I am excited to bring on Jon Tilley from ZonGuru.  He presented an interesting perspective on going after larger markets in Australia than I had heard before.     Connect with Jon ZonGuru Instagram Blog   Ready to level up your ecommerce business? Check out the upcoming Ecommerce Business Builders Summit, July 27-30, 2021.  Learn actionable strategies to build a brand and profitably grow your business.  You will be able to check out over 25 expert speakers - http://EcomBuilderSummit.com 

Jon Tilley is a successful entrepreneur & Amazon thought leader. He spent 15 years working as an account director & strategist for some of the top digital agencies in Johannesburg, London, and Los Angeles before starting his own business. Jon started his Amazon journey in 2014, launching multiple successful private label brands, and soon after co founding ZonGuru with Adam Hudson of Reliable Education. Their main goal with ZonGuru was not only to solve issues they had come across as sellers themselves, but to have the tools available all in one place. ZonGuru continues to launch tools ahead of the market, and use data driven techniques to help its customers create and run successful Private Label businesses on Amazon. Find out more about Zonguru at https://www.zonguru.com/​ Find out more about Margin Business INC: https://marginbusiness.com​ Please subscribe to our Margin Business INC. YOUTUBE channel! #Business​ #Entrepreneur​ #Motivation​ #Leadership

This week's guest is none other than CEO Jon Tilley from Zonguru an Amazon Seller Tool which helps with Product Research, keyword research and lots more. More importantly it's the first tool to add Amazon Australia to its list of supported marketplaces. Since Jon and I recorded this last week, Helium 10 has also launched […] The post TAS 108 – Jon Tilley, CEO Zonguru, now supporting Amazon's Australian Marketplace appeared first on The Australian Seller .

Covid has massively accelerated the growth of eCommerce and now budding and seasoned entrepreneurs alike are wondering how to approach 2021. Amazon may seem the most obvious route to market but is it right for your digital business?   In this episode Matt talks to Jon Tilley, a successful entrepreneur & Amazon thought leader, with the aim to understand if and how Amazon is supporting the self starters and SME businesses.   Jon has spent 15 years working as an account director & strategist for some of the top digital agencies in LA, London and Johannesburg before starting his own business, ZonGuru.   Takeaway #1 “If you have a great product idea and you want to fish where the whales are, Amazon is a good place to start.” Jon Tilley   Takeaway #2  Do your business homework. Find the right product and understand how to grow an eCommerce brand.   Takeaway #3 There are no hacks to building a solid, scalable business. Get the right procedures in place and be disciplined to grow a healthy business.    Connect with Jon Tilley   ZonGuru Website LinkedIn YouTube Facebook Instagram Show Links www.ecommercepodcast.net/50   Get 50% off -  https://www.zonguru.com/get/holiday-special   Free eBook - 60 Hot products that you can sell on Amazon right now  Sponsors: Kurious Digital

Jon Tilley from ZonGuru runs one of the top Keyword and Listing Optimizing tools out in the Amazon space. He claims the AVERAGE ZonGuru user has grown 7x+ (You may need to ask them for some evidence at support@zonguru.com - seems too high in my opinion). However, we've used the tool and we have had the best year ever. We talk about Product Sourcing, differentiation, advertising and more. Jon's a true entrepreneur and emphasizes HAVING FUN. Too many people forget this very key piece. If you're not having fun, you're probably doing it wrong.  

Join us as Max sits down with Jon Tilley from Zonguru to talk about his favorite tools and strategies for integrating Amazon into your brand building strategy.

Since this is the Ecwid E-commerce show, if you're listening to this podcast right now you probably either have your own Ecwid store or about to start one. On this show we're always covering ways to improve your store, drive traffic, advertise and other various ways to get more sales. We usually talk to people who are websites first and then go to marketplaces to expand their reach. At Ecwid we obviously believe in having your own e-commerce store. We also believe there is an opportunity in taking advantage of the scale of Amazon. On this episode we're going to be learning from somebody who focuses on specifically selling products on Amazon. Our guest today Jon Tilley the founder/Creator Zonguru.com An All-In-One Private Label Seller Toolkit. We cover picking a product as well as sourcing a product. Learn more about Zonguru's Alibaba connection for sourcing product Find out more about Zonguru at: https://get.zonguru.com/hot-products https://2020.zonguru.com/ Ecwid Podcast on Ecwid https://www.ecwid.com/blog/podcast Ecwid Social Social Profiles:  Facebook: https://www.facebook.com/ecwid Instagram: https://www.instagram.com/ecwid/ Youtube: https://www.youtube.com/user/EcwidTeam Twitter: https://twitter.com/ecwid Pinterest: https://www.pinterest.com/ecwid/ Jesse Ness Social Profiles: LinkedIn: https://www.linkedin.com/in/jesseness/ Richard “RichE” Otey Social Profiles: LinkedIn: https://www.linkedin.com/in/richardotey/ Twitter: https://twitter.com/RichardOtey

Jon Tilley is an avid motorcyclist, Yogi, surfer, and the co-founder and CEO of ZonGuru, an all-in-one SaaS platform for Amazon sellers. ZonGuru uses data visualization and automation to help sellers find the best suppliers, niches, and keywords for their Amazon listings.  Jon has been selling on Amazon since 2014 and is a regular guest on webinars and podcasts in the Amazon and eBay space. He holds a Post Graduate Honors Degree in Marketing from the University of the Witwatersrand. In this episode… With Amazon's vast and extensive marketplace, it can be hard for new sellers to find the right category and niche to list their products. This, as well the competition coming from large and established Amazon sellers, is requiring smaller brands to be more strategic than ever when building their businesses.  Luckily, ZonGuru is here to help. This SaaS platform and Amazon tool gives smaller sellers the niches and data visualization they need to create million dollar businesses.  In this episode, Eric Stopper interviews Jon Tilley, the co-founder and CEO of ZonGuru, about the various ways his company helps Amazon sellers scale their businesses. Jon discusses how to track customer engagement, why you should find a niche within a niche, and how to choose products for long-term success. Stay tuned.

Amazon Seller Insights, Episode #003: Grab a warm cup of coffee and a notepad as the Seller Insights crew talks with Raj Jana, branding expert who is also a very successful Amazon seller. Jon will pick Raj's brain to get you the absolute best practices for branding and marketing the products that get you the most conversions! About the Host: After 15 years as an account director and strategist for some of the top global digital brands, Jon Tilley decided he wanted more. That's why in 2014 he launched multiple successful private label brands on Amazon and never looked back. Realizing he has a lot of expertise and insight to share, Jon shortly after launched ZonGuru, the industry-leading, all-in-one software toolset designed to ensure not only that Amazon Private Label Sellers succeed, but excel. To this day, ZonGuru continues innovating with cutting-edge tools that utilize proven data-driven techniques guaranteed to improve Amazon Private Label businesses. Find out how ZonGuru gives your Amazon Private Label business by visiting https://zonguru.com. --- Send in a voice message: https://anchor.fm/zonguru/message

Amazon Seller Insights, Episode #002: This week, Jon and the Seller Insights crew chat with Anthony Bui Train, an expert million-dollar Amazon seller at the age of 24. Anthony's unprecedented success comes from his unique insight and hacks surrounding efficient Product Management for International Markets and Amazon's FBA service. Tune in to hear his advice to young entrepreneurs and more! About the Host: After 15 years as an account director and strategist for some of the top global digital brands, Jon Tilley decided he wanted more. That's why in 2014 he launched multiple successful private label brands on Amazon and never looked back. Realizing he has a lot of expertise and insight to share, Jon shortly after launched ZonGuru, the industry-leading, all-in-one software toolset designed to ensure not only that Amazon Private Label Sellers succeed, but excel. To this day, ZonGuru continues innovating with cutting-edge tools that utilize proven data-driven techniques guaranteed to improve Amazon Private Label businesses. Find out how ZonGuru gives your Amazon Private Label business by visiting https://zonguru.com. --- Send in a voice message: https://anchor.fm/zonguru/message

Amazon Seller Insights, Episode #001: Hi there! Welcome to Episode 1! The Seller Insights crew is thrilled to have seven-figure seller and entrepreneur Eric Dahl on our first episode to find out what it takes to CRUSH it on Amazon. Join host Jon Tilley as he chats with Eric about the best selling strategies and product selection insights that led them to become leading figures in the independent e-commerce seller industry. About the Host: After 15 years as an account director and strategist for some of the top global digital brands, Jon Tilley decided he wanted more. That's why in 2014 he launched multiple successful private label brands on Amazon and never looked back. Realizing he has a lot of expertise and insight to share, Jon shortly after launched ZonGuru, the industry-leading, all-in-one software toolset designed to ensure not only that Amazon Private Label Sellers succeed, but excel. To this day, ZonGuru continues innovating with cutting-edge tools that utilize proven data-driven techniques guaranteed to improve Amazon Private Label businesses. Find out how ZonGuru gives your Amazon Private Label business by visiting https://zonguru.com. --- Send in a voice message: https://anchor.fm/zonguru/message

When you have an Amazon product launch in 2020, you will compete with big brands who spend on paid search, so you need to know what you are doing. What are the biggest mistakes you see with people who HAVE picked a good product post-launch? If you pick the right product, your biggest issue is going to be staying in stock.  Mistake #1 - getting the velocity of sales For all the sellers on page 1, how many do I need to make on a daily basis to get to and stay on p. 1 Mistake #2 - not doing enough keyword research for targeting the right keywords  for high conversion rate Amazon wants to make money from you -   Business metrics  What metrics do you feel Amazon sellers should be looking at that they often don't? Why are those important? Tools Profit and loss Business valuation calculator - net margin annualised! Best performers - and also worst! Profit margin, sales Return rates Reviews Business valuation estimate Based on  The stock you have Net margin over a certain time annualised  Evolution of the industry  Jon started Amazon in 2014 based in Los Angeles  Originally  Early Amazon had:   Bad tech  A bad search and display experience.  And bad customer listings.  Seller photos and listings are so much better.  Is Amazon too competitive? This conversation was happening in 2014! It's still worth going into Amazon in 2019 but you need to know what you're doing.  Using data in 2020  Using a data-centric approach to finding products is more important than it was.  Nowadays the days of generic everyday products are gone.  You're now competing with bigger brands now who are spending big money on paid search. If you're new, you want to play in small niches where the big brands don't go.  Amazon has to keep customers engaged So if you launch a product that is  Differentiated More connected to a customer  The Amazon algorithm is incentivised to give you a shot Bringing the latest, greatest, most evolved product. Pick a niche where you can easily develop a range of products If you can leverage existing supplier to launch products 4,5, 6  Other ways to connect The Instagram channel launched in mid-2019  at Zonguru Channel dedicated to amazon product ideas and inspiration Hot and not hot products.  How to differentiate products Benefit overlays New 4-part video service “2020 perfect vision” 2020.zonguru.com  Total about 2 ½ hours of really solid content - people are loving it! How to use data to find products etc.  Also full “hot product” ebook - how to validate a product opportunity - evaluating products Plus 20 hot products for 2020.  “Zonguru” Free tools on the site - ASIN index checker  Free mobile app - on the Apple Store and Google Play If you sell in multiple markets, it displays your sales and key sales data in one view.  There's a “cha-ching” that makes a noise when you make a sale.  If you get to $500K you get slot machine.    USING ZONGURU amazingfba.com/zonguru  Best way to provide value - just charge $1 for the first month - try for 30 days Once you choose a package, there is a lot of flexibility on the tools you use.      Some of the links on this page are affiliate links, which means that if you choose to make a purchase, I will earn a commission. This commission comes at no additional cost to you. Please understand that I have experience with all of these companies, and I recommend them because they are helpful and useful, not because of the small commissions I make if you decide to buy something. Please do not spend any money on these products unless you feel you need them or that they will help you achieve your goals. Watch my full interview with Jin Tilley

Amazon product differentiation has massive value, especially when selling on Amazon. You need to be on top and relevant to your consumers to truly succeed. Problem: Can I differentiate product? If yes, how? Data is 50%  It's about understanding your customer avatar (target audience) Needs Wants Loves Hates fears Connect on a functional and emotional level.  There are a lot of ways to tackle this.  You HAVE to differentiate your product: Images Brand How you communicate product The functional difference - the function of a product It's tied to the algorithm - more clicks and more conversions It's about commercial viability  - you have to keep your net margin! How to differentiate and keep your margin? Firstly get info from your avatar.  “Love-hate tool” - word clouds all the neg and positive phrases from Amazon for a specific category  This is an important piece of information input - very quickly see if there are common themes and trends Differentiating the product Functionally - if I could do that, how? Visually - based on aesthetics, how to do it? Functional differentiation is important - but the second question is how to do that without massive cost.  It may be something that is not “weatherproof” enough.  Brand and images  Even though today many people do a better job, there are still just people wanting to spend just a few $ on Fiverr.com Jon will put an image set with top brands in the world.  “Tinder for products”  For PL: “The Love-hate tool”  Word clouds of what people love or hate about a product First, find a cool idea Now how do I differentiate the product?  The more intelligence the better.  Used to have a VA to sift through reviews.  Then you can dive into those as needed.  Image or benefit overlays or actual product.  Competition analysis Looking at the competitors historically How long have they been around?  Are they consistent?  There are tools that track competitors.  Keyword spotlight - recently developed a tool Backend keywords  for any competitor  This is different to reverse ASIN search - these are NOT visible. Are competitors following Amazon's TOS? For example, all the competitor's brands.  Or even keyword searches for different categories.  Why is tracking keyword ranking important? There is a keyword tracking tool up to around position 100 Understanding how you and your competitors track for keywords is critical.  You have to be visible for specific keywords   Being on page 1 vs. Page 2  What are the main keywords  I want to target?  How are you ranking for those? More advanced strategy - it's harder to rank these days for short-tail high volume keywords.  So if you can identify some mid-volume keywords that are less competitive.  If you get sales from those, and you get a halo effect for the short-tail high volume keywords.  Relevance is key However, USING ZONGURU amazingfba.com/zonguru  Best way to provide value - just charge $1 for the first month - try for 30 days Once you choose a package, there is a lot of flexibility on the tools you use.  Some of the links on this page are affiliate links, which means that if you choose to make a purchase, I will earn a commission. This commission comes at no additional cost to you. Please understand that I have experience with all of these companies, and I recommend them because they are helpful and useful, not because of the small commissions I make if you decide to buy something. Please do not spend any money on these products unless you feel you need them or that they will help you achieve your goals. Watch my full interview with Jon Tilley

Amazon FBA product research is becoming more and more important especially as data in the Amazon ecosystem is becoming even more developed. Jon Tilley is the CEO and co-founder (with Adam Hudson) of ZonGuru an all-in-one software toolset to help Amazon sellers scale their business.  Background TACTICS FOR MARKET RESEARCH  Problem 1: Using keywords  and data to choose product niches And how to visualise it when you do Amazon FBA product research. As a private label seller, there are two factors in the product niche:  The data - 50% of the solution The more creative skill around differentiation. The data side The data is becoming more and more important especially as the Amazon ecosystem has developed Paid search Ranking algorithms getting more and more important The key areas Exact search volume from customers. In partnership with amazon, Zonguru gets access to exact search volume.  Actual $ from keywords - access to this data - for top 25 sellers  Money from keywords Understanding what keywords to target for your launch - there are many 1000 variations for Amazon FBA product research: Which produce the most revenue? Find out which is the most competitive? What keywords, therefore, to focus on? It's a combination of: Relationship with Amazon Revenue share and market share  Reverse engineering and testing it against the algorithm “Keywords on fire”  - type in a keyword phrase Reverse lookup against ASINs Data from Amazon Exact search volume competition The spread of market share Based on  Based on the Brand Analytics API which listings get the biggest click % In market A Top 3 are getting top 60% of clicks   In market B top 3 are getting only 20% of clicks Dollars from keywords  tool  Example Eg “Back brace for men” top 3 sellers 12% - $330K/mo “Posture corrector” - top 3 sellers 15% - $220k/mo How to define a market? Specific metric - niche score (“Rainbow niche score”) Demand Competition  Relative investment to launch Amount of net profit There are 20 metrics that go into that  The strategy is to go into a niche category - objective to rank on page 1.  How would you define “too competitive”? You could put in a phrase like “gardening tools” From a filtering perspective  Search volume filter out