Podcasts about kapost

Jodi Cerretani is the VP of Marketing at RollWorks, an account-based marketing platform for B2B Marketing & Sales. Jodi has more than 10 years of experience in leadership roles and has served in leadership positions at Vidyard, Kapost, and Kahuna. In this episode, Jodi shares how her MBA has helped her in her tech career and her philosophy on productive team pods and she gives the inside scoop on customer marketing.   Key Takeaways: [1:20] A little bit about Jodi and her background in marketing. [4:05] Why did Jodi go back to school to finish her MBA? [7:35] Jodi's work experience in addition to her MBA really helped her gain the confidence she needed to branch out into the business world. [8:45] How important is it to have an MBA when being in the B2B marketing field? [13:45] Jodi implemented a unique team structure called Demand Pods. What are these and how do they work? [17:40] Demand Pods are designed for team and culture alignment and to execute projects within a timely manner. [20:10] It's very hard to have shared accountability toward a common goal. You have to intentionally create it. [21:55] How does Jodi measure the buyer's journey? [28:25] What are some common metrics that Jodi relies on within her field? [30:45] Despite the KPI data being a bit overwhelming, Jodi is looking at four important buckets in her data. [35:10] What is Jodi's number one nightmare at work? [43:00] At the end of the day, everybody wants to feel valued at work. It's important that you connect the dots for your team on the work they're doing vs. the impact it has. [47:40] When you have a consistent and repeatable process, that's when your culture shifts. [48:00] Jodi answers some rapid-fire questions to close out the show!   Mentioned in This Episode: Demandspring.com Rollworks.com Jodi on LinkedIn  

Riley GibsonPresident, SilvernestRiley Gibson is the president of Silvernest, a unique online homesharing service designed to pair boomers, retirees, empty nesters and other aging adults with compatible housemates. He is responsible for overseeing the company’s strategic vision and day-to-day execution, driving innovation and growth for its technology platform, and creating housing solutions that serve as a model for the future.Prior to assuming the role of president, Riley was Silvernest’s senior vice president of product, responsible for running a high-performing team through all aspects of the design and development process, as well as defining the go-to-market strategy. Riley is a visionary with an optimal combination of business leadership and technological skill. He joined Silvernest to pursue a long-term interest in applying design and technology to solve the nation’s mounting issues surrounding aging and longevity. Riley was previously with Kapost, where he led product and design and, following its acquisition by Upland Software, was tapped for a senior position in its $75 million marketing tech business unit. Before that, he co-founded and served as CEO of Napkin Labs (acquired by Chaordix), which built open innovative software for some of the world’s biggest consumer brands. Riley has been a contributing author to Fast.Co Design, Harvard Business Review and Inc. magazine, and has a passion for bringing technology and design together to rewrite the rules in mature industries.Topics of Discussion:Tell us more about the mission of Silvernest and what need you’re looking to fulfillCan you explain how Silvernest homesharing works (walk through process from start to housemate)?What are some specific benefits for homeowners, housemates and the community as a while?Who is homesharing a good choice for and what do people like about it? Boomers sharing a house isn't a new concept - thinking about "Golden Girls" 30 years ago. Why is it trending now? Is anything different?Can you share some success stories?Do you see many intergenerational pairings on your platform or is it mainly boomer roommates?Understanding that your solution is for the aging population, what impact have you had in providing this demographic with an affordable housing option?Previously, retirement was about safety, security and hopefully comfort. Are today's aging adults looking for more? Are they reinventing retirement living?Riley's Links:LinkedIn: https://www.linkedin.com/in/rileygibson/Chaordix: https://www.chaordix.com/Twitter: https://twitter.com/rileygibson

Rebecca Kalogeris is the Vice President of Marketing & Product Strategy at Pragmatic Institute. She has a contagious passion for telling brand stories and driving revenue. A true sales partner with the ability to quickly and effectively delve into markets and products, develop brand messaging, and build programs and teams that deliver results.   She has a proven track record of delivering rapid revenue growth - One of Kapost's "Top 50 Product Marketers to Follow" - Passionate builder of teams, processes and infrastructure to meet organizational goals. She is also host of a popular weekly product management and marketing podcast.  In this episode, Rebecca talks about the new Product Design course Pragmatic offers in partnership with the founding instructors of Cooper Education. She relates the importance of sales teams having the belief in the price so that they can be confident to go out there and win your price. She also highlights on who should own Pricing in the company as it relates to who creates value for people's willingness to buy.    Why you have to check out today’s podcast: Find out how and when to decide the price  Learn about how deeply tied product management is to Pricing and see the depth of the connection and how powerful it can be  Find out what you can do to affect customers' willingness to pay    "I would invest in more time…in explaining your price to sales."  - Rebecca Kalogeris    Increase Your Pricing Knowledge: Become a Champions of Value INSIDER! To sign up go to insider.championsofvalue.com   Topics Covered: 01:28 - How Rebecca got into Pricing accidentally  02:45 - Why she didn't get things right in the early part of her pricing career  05:11 - Pragmatic DNA - What's the problem  06:19 - Who should own Pricing  06:46 - Which particular department should Pricing reside in the company  08:03 - Why Product Management and Product Marketing should own Pricing  09:52 - Is Product Marketing a better place to put Pricing  10:55 - Her thoughts on product marketers being smarter than product managers  11:43 - Why does Pragmatic not incorporating good, better, best Pricing  16:16 - What Pragmatic is spending time on for a wider tool belt of items to create good, better, best Pricing  17:18 - Founding instructors from Cooper education partnering with Pragmatic for a Product Design Course  22:42 - Why product designers need to have a good understanding of the business in both the market and financial context  23:25 - When to decide what the price would be  24:32 - What to consider before building a solution  25:21 - What can any member of the company do to affect someone's willingness to pay  26:41 - Everyone in the company should create value and not destroy it    Key Takeaways: "Once you start to talk to the rest of the organization about why that is how you price, it's a big learning curve for all those departments you interact with, but it makes you think about everything differently. At the end of the day, that's where the money comes in. And to be able to tie those things together, I think, excites everybody and also kind of coordinates everybody around the same north star." - Rebecca Kalogeris   "Product Management, Product Marketing, certainly we've seen Pricing and pricing strategists that come in more and more where it's an in-piece. I would not put that Pricing in Sales. And I would not put that Pricing in Finance. I think Finance is too far removed from the market, that's not their role. And Sales is too tied to individual customers versus the market to see some of those bigger trends." - Rebecca Kalogeris   "I think designers get a much better understanding of the market. But the other thing that designers need is a really good understanding of the business because sometimes they're isolated from that in a way that product isn't." - Rebecca Kalogeris   "I would say that you should decide what the price is going to be before you decide if you're actually going to build it." - Rebecca Kalogeris  "What can you do as any member of that company to affect someone's willingness to pay and I think I was just reading a big study about customer loyalty and satisfaction, and sort of how important that literally, the experience they have in the purchase process to the experience they have what they call customer service, all really affect someone's willingness to pay." - Rebecca Kalogeris    Resources / People Mentioned:  The Inmates Are Running the Asylum: Why High-Tech Products Drive Us Crazy and How to Restore the Sanity by Alan Cooper    Connect with Rebecca Kalogeris: LinkedIn  pragmaticinstitute.com    Connect with Mark Stiving:    Email: mark@impactpricing.com LinkedIn

Det traditionella sättet att arbeta med SEO fungerar inte lika bra längre utan vi måste idag verkligen sätta användaren i fokus. För att få bättre insikt i hur man gör just det när man lägger upp sin SEO-strategi så bjöd jag in SEO-experten Ulrika Viberg. Ulrika är en väl anlitad SEO-konsult och driver den egna byrån Unikorn. Hon har ett helt fantastiskt CV och har arbetat med SEO på välkända företag runt om i världen. Vad sägs om att bli headhuntad till eBay för att arbeta med SEO. Något hon är ensam om i Sverige. Hon var även med i uppstarten av Foodora som Head of SEO. Ulrika är dessutom en välkänd profil i branschen och sitter bland annat med i juryn för Svenska SEO-priset. Hon är även en av grundarna till SEO Girls som är ett nätverk och plattform för kvinnor som arbetar med SEO som på kort tid fått flera hundra medlemmar. Om avsnittet Vi börjar avsnittet med att Ulrika förklarar vad det innebär att sätta användaren i fokus och hur det skiljer sig från det traditionella sättet att arbeta med SEO. Ulrika beskriver sedan hur hon tar sig an ett nytt SEO-projekt och den process hon går igenom. En arbetsprocess där kundresan står i centrum och där hon bland annat använder en SWOT/TOWS-analys för att lägga upp SEO-strategin. Hon berättar självklart hur hon gör sin sökordsanalys men också hur hon tänker när hon planerar upp innehåll och hur hon analyserar konkurrenter. Du får dessutom höra: Hur hon dokumenterar en SEO-strategi Vilka verktyg hon använder i sitt SEO-arbete Och hur hon håller håller sig uppdaterad och utvecklas inom SEO Du hittar som vanligt alla länkar och resurser som nämns i intervjun här nedan och Ulrika har dessutom lagt till ett helt gäng resurser kring SEO och personer i branschen hon rekommenderar att man ska följa. Efter länkarna så hittar du även tidsstämplar till olika sektioner i intervjun och Ulrika har även delat med sig av en bonus för dig som lyssnar som du hämtar enkelt här nedan. Bonus: SEO-mallar Två mallar där du kan se hur kundresan och SWOT/TOWS-analysen kan användas i SEO-projekt. Tack också till Anna Råström som varit med och tagit fram den grymma kundresemallen. Länkar Ulrika Viberg på LinkedIn Ulrika Viberg på Twitter Unikorn webbsida Unikorn på Instagram SEO Girls webbsida SEO Girls på Instagram SEO Girls på LinkedIn Moz White board Friday (resurs) Greg Giffords sökordsskola på SEMrush (resurs) Rytes e-böcker om SEO (resurser) Botifys resurser om SEO (resurser) Marketing Syrup (blogg) Aleyda Solis (blogg) Search Engine Journal (nyhetssida) Target Internet om SWOT/TOWS (resurser) MindTools om SWOT/TOWS (resurser) McKinsey om kundresan (resurs) Kapost om kundresan (resurs) Ryte (verktyg) Botify (verktyg) AWRcloud (verktyg) Searchmetrics (verktyg) Screaming Frog (verktyg) Cognitive SEO (verktyg) Aleyda Solis på Twitter / YouTube (personer) Martin Splitt på Twitter / YouTube (personer) Bartosz Góralewicz på Twitter / LinkedIn (personer) Hamlet Batista på Twitter / LinkedIn (personer) Greg Gifford på Twitter / LinkedIn (personer) Barry Schwartz på Twitter / YouTube (personer) Areej AbuAli på Twitter (personer) Orit Mutznik på Twitter (personer) Kristina Azarenko på Twitter (personer) Lily Ray på Twitter (personer) Dawn Anderson på Twitter (personer) Judith Lewis på Twitter (personer) Izzi Smith på Twitter (personer) Tobias Willmann på Twitter (personer) Tidsstämplar [2:40] Ulrika inleder med att förklara vad hon menar när hon säger sätta användaren i fokus när det kommer till SEO och vad som skiljer från det traditionella sättet att arbeta med SEO. Sedan berättar hon hur hon arbetar med kundresan och vilken roll den fyller. [7:59] Vi pratar om vad man som företag behöver ha på plats för att arbeta med SEO på det här sättet och framförallt om man tar in en konsult. Ulrika förklarar sedan på vilka de främsta skillnaderna är kring att arbeta med SEO för en helt ny respektiv...

“It’s about getting people to create less content but also more meaningful content.” Amen. This week’s guests aren’t just content marketing professionals. As leaders at Upland Software and co-authors of Mastering One Voice, Toby Murdock and Zoë Randolph are on a mission to help content marketers create better content with a more cohesive, meaningful brand voice. We discussed all of this and more on this week’s episode of the On Brand podcast. About Toby Murdock & Zoë Randolph Toby Murdock, General Manager, Upland Software — Toby co-founded Kapost in 2009 and served as CEO through its 2019 acquisition by Upland Software. When he’s not sharing his vision for the future of marketing. Toby is biking, hiking, or skiing in Boulder, CO with his wife and three daughters. Zoë Randolph, Content Architect, Upland Kapost — Zoë brings her love of writing and business strategy to her work leading strategic messaging and content creation. When she’s off the clock, Zoë can be found immersed in a book, talking politics, or agonizing over the mediocrity of Cal Bears athletics. Episode Highlights What are the biggest challenges that content marketers today face? “We’ve lost a lot of control.” From distributed teams to distributed content creation, marketers today need better systems, frameworks, and infrastructure as both Toby and Zoë noted during the show. Getting off of the content marketing “hamster wheel.” Toby noted that many are stuck in a cycle of creating more content for the sake of creating content. “We need to get off the hamster wheel.” As Zoë added, “It’s about less content but also more meaningful content.” In the midst of a pandemic with great social unrest, is it harder for marketers to find their authentic brand voice? “It’s not that they don’t know what to say,” says Toby. “It’s that they don’t have the infrastructure to share.” Both Toby and Zoë pointed to Salesforce’s leadership as a successful model. However, both noted that this doesn’t happen overnight. It comes over time through attention from leadership and great effort internally. What brands have made Toby and Zoë smile recently? Like their personalities, both offered divergent brand choices. Zoë pointed to Nike’s strong voice on Black Lives Matter while Toby pointed to the guidance REI provided during his recent purchase experience. To learn more about Toby and Zoë’s work and their book Mastering One Voice, go to contentoperations.com. As We Wrap … Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. On Brand is sponsored by my book Brand Now. Discover the seven dynamics to help your brand stand out in our crowded, distracted world. Order now and get special digital extras. Learn more. Subscribe to the podcast – You can subscribe to the show via Apple Podcasts, Spotify, Google Play, Stitcher, TuneIn, and RSS. Rate and review the show – If you like what you’re hearing, head over to Apple Podcasts and click that 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast. OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out. Until next week, I’ll see you on the Internet!

In this week’s episode, Content Marketing Institute’s Robert Rose is thinking about how we all need to watch our tone. He shares a news article about in-person events that makes him think of that fortune-cookie game – instead of adding the phrase “in bed" to the end, just add the word virtual to the title. Plus he talks with marketing consultant Dennis Shiao about the right way to do virtual events. And finally he points you to an article about the magic of ghostwriting. And that’s a wrap for the week ending March 20, 2020. SPONSOR KAPOST So let me tell you a story … Once upon a time, customers wanted content. So, marketing produced it. As new ways to reach customers emerged, marketers kept creating more and more content. They also started growing their teams and adding technology to help drive engagement. But in all the excitement, we forgot why we started making content in the first place: for our customers. We knew the messages we worked so hard to build were getting lost in the chaos, but we didn't know another way. Finally our customer said, "Enough! You're confusing me!" With that, Kapost was born. Kapost unites revenue teams to speak in one voice across the entire customer journey. Learn more at http://cmi.media/kapost NEWS ITEM OF THE WEEK Publishers put virtual events to the test as in-person gatherings disappear https://digiday.com/media/publishers-put-virtual-events-test-person-gatherings-disappear/ INTERVIEW OF THE WEEK Dennis Shiao Marketing Consultant Dennis Shiao Consulting Dennis is an independent marketing consultant who works with brands on content marketing, product messaging, and social media marketing. Formerly, Dennis led the content marketing function at DNN Software. Dennis curates an email newsletter called Content Corner and publishes marketing-related content on Medium. To learn more about Dennis: Follow him on Twitter Connect with him on LinkedIn (mention the Weekly Wrap in your invite) Check out the Bay Area Content Marketing Meetup OUR CONTENT MARKETING IDEA OF THE WEEK Successful Ghostwriting Demands Collaboration, Not Magic https://contentmarketinginstitute.com/2020/03/successful-ghostwriting-collaboration/  

In this week’s episode, Content Marketing Institute’s Robert Rose explores how content can act as a safety net. He shares a fresh take on a new claim that CMO shine (and pay) is on the decline. Robert chats with Megan Gilhooly about how content teams can find data about everything from the customer experience to the customer journey and customer sentiment. And he points you to an article about the right and wrong way to use vanity metrics. And that’s a wrap ending March 13, 2020. SPONSOR Kapost So let me tell you a story … Once upon a time, customers wanted content. So, marketing produced it. As new ways to reach customers emerged, marketers kept creating more and more content. They also started growing their teams and adding technology to help drive engagement. But in all the excitement, we forgot why we started making content in the first place: for our customers. We knew the messages we worked so hard to build were getting lost in the chaos, but we didn't know another way. Finally our customer said, "Enough! You're confusing me!" With that, Kapost was born. Kapost unites revenue teams to speak in one voice across the entire customer journey. Learn more at http://cmi.media/kapost. NEWS ITEM of the Week Is Technology Subsuming Marketing? https://hbr.org/2020/02/is-technology-subsuming-marketing INTERVIEW of the week Megan Gilhooly Megan is vice president of customer experience at Zoomin Software, where she makes it her mission to change how organizations think about product content. She spent two decades managing content teams, driving content strategy, and delivering stellar information experiences at companies like Amazon, Ping Identity, and INVIDI Technologies. A former online retail business owner and Certified Scrum Master, Megan brings a unique perspective to managing information development and content strategy. Listen to our conversation, then learn more about Megan: Connect with Megan on LinkedIn and Twitter OUR CONTENT MARKETING IDEA of the WEEK The Right and Wrong Ways to Use Vanity Metrics https://contentmarketinginstitute.com/2020/02/vanity-metrics-marketing-goals/

In this week’s episode, Content Marketing Institute’s Robert Rose is wondering whether we’re spiraling into silence – and what we can do about it. Plus he talks about whether Salesforce’s acquisition of The CMO Club is the first of many. Robert chats with Jason Miller about how creativity may be the only real edge we have over machines. And finally he shares an article that explores the power behind purpose-driven brands. And that’s a wrap of the week ending March 6, 2020. SPONSOR Kapost So let me tell you a story … Once upon a time, customers wanted content. So, marketing produced it. As new ways to reach customers emerged, marketers kept creating more and more content. They also started growing their teams and adding technology to help drive engagement. But in all the excitement, we forgot why we started making content in the first place: for our customers. We knew the messages we worked so hard to build were getting lost in the chaos, but we didn't know another way. Finally our customer said, "Enough! You're confusing me!" With that, Kapost was born. Kapost unites revenue teams to speak in one voice across the entire customer journey. Learn more at http://cmi.media/kapost. News items of the week Effects of the "Spiral of Silence" in Digital MediaEWS ITEM of the Week http://www.inquiriesjournal.com/articles/1104/effects-of-the-spiral-of-silence-in-digital-media Welcome The CMO Club to the Salesforce Family https://www.salesforce.com/company/news-press/stories/2020/3/salesforce-cmoclub/ INTERVIEW of the week Jason Miller He’s been around the business forever. And, as you’ll soon hear, he’s starting a new adventure. Jason recently worked as head of brand for Microsoft Europe. Before joining Microsoft, he spent more than five years leading innovative content marketing programs at LinkedIn (and was a 2018 Content Marketer of the Year finalist). He’s also an accomplished photographer. Listen in to our conversation, then learn more about Jason’s work: Connect with him on LinkedIn, Instagram, Twitter, or Facebook. Check out his book of rock music photography. OUR CONTENT MARKETING IDEA of the WEEK 3 Purpose-Marketing Lessons From Innovative Brands https://contentmarketinginstitute.com/2018/07/purpose-marketing-brands/

In this week’s episode, Content Marketing Institute’s Robert Rose wonders about stories from the future. He looks at AdAge’s content marketing awards – and finds them to be aged ads. Plus, he talks with trend hunter and innovation expert Jeremy Gutsche about a methodology for seeing into the future. And finally, he shares several articles about future-proofing your content marketing strategy. And that’s a wrap of the week ending Feb. 28, 2020 SPONSOR KAPOST So let me tell you a story … Once upon a time, customers wanted content. So, marketing produced it. As new ways to reach customers emerged, marketers kept creating more and more content. They also started growing their teams and adding technology to help drive engagement. But in all the excitement, we forgot why we started making content in the first place: for our customers. We knew the messages we worked so hard to build were getting lost in the chaos, but we didn't know another way. Finally our customer said, "Enough! You're confusing me!" With that, Kapost was born. Kapost unites revenue teams to speak in one voice across the entire customer journey. Learn more at https://www.contentoperations.com/ NEWS ITEM OF THE WEEK 2020 AdAge List & Creativity Award Finalists https://adage.com/article/agency-news/announcing-2020-ad-age-list-creativity-awards-finalists/2237886 INTERVIEW OF THE WEEK Jeremy Gutsche CEO Trend Hunter A New York Times bestselling author, award-winning innovation expert, "one of the most sought-after keynote speakers on the planet" (The Sun Newspaper) and the CEO of Trend Hunter -- the world's #1 trend website and innovation consultancy with over 3 Billion views and more than 10,000 innovation projects completed. His team is relied on by 700 brands, billionaires and CEOs to predict and create the future, including Google, Sony, Disney, Starbucks, Coca-Cola, IBM and Adidas. He's even helped NASA prototype the Journey to Mars! Learn more about Jeremy’s work: -Visit TrendHunter.com. -Check out his upcoming book Create the Future and the new edition of The Innovation Handbook. OUR CONTENT MARKETING IDEA OF THE WEEK Chief Content Officer https://contentmarketinginstitute.com/cco-digital/april-2019/

This episode of Revenue Optimization Radio features a new host who will be sharing duties with Patrick Morrissey. Sean Broderick is the Marketing Lead for Upland Software in the Revenue Optimization Business Unit. Sean welcomes co-authors, Toby Murdock and Zoë Randolph. This is a collaborative book about content operations. The evangelist and the writer's strengths really come through in this book. There are so many books out there that make your eyes bleed because they are so boring. This is definitely not one of those books. It allows you to let your guard down and connect with the characters in the fable about Securita. You'll hear about the wall of shame and why you need one. About the book: This is a story of overcoming the odds in an age of content chaos. In part one, find out what happens when one fictional-yet-determined marketing team decides it’s time for all the voices at their company to sing in harmony, in one cohesive voice. Follow Nancy, Rebecca, Nigel, and their colleagues as they navigate the challenges of disconnected customer touchpoints, the nightmare of sales-created collateral (shudder), the demands of consistent revenue growth, and the internal change management that will dictate their success—or failure. In part two, you’ll find a practical field guide for your journey to impactful content operations. Capitalize on the biggest opportunity facing modern marketing teams: To unite revenue teams to speak in one voice across every customer journey and accelerate revenue through content. It’s not easy, but it’s possible. This book will show you the way. About Sean's guests: Toby Murdock, General Manager, Upland SoftwareToby co-founded Kapost in 2009 and served as CEO through its 2019 acquisition byUpland Software. When he’s not sharing his vision for the future of marketing. Toby isbiking, hiking, or skiing in Boulder, CO with his wife and three daughters.__Zoë Randolph, Content Architect, Upland KapostZoë brings her love of writing and business strategy to her work leading strategicmessaging and content creation. When she’s off the clock, Zoë can be found immersedin a book, talking politics, or agonizing over the mediocrity of Cal Bears athletics.

In this week’s episode, Content Marketing Institute’s Robert Rose explores the difference between what is true and what ought to be true. He shares a news article about the problem with advertising and data. Plus, he talks with the authors of a new book about the internal workings of content marketing. And finally, he recommends an article that gives you three strategies for connecting with your audience (hint: start with mutual truths). And that’s a wrap for the week ending February 21, 2020. SPONSOR KAPOST So let me tell you a story … Once upon a time, customers wanted content. So, marketing produced it. As new ways to reach customers emerged, marketers kept creating more and more content. They also started growing their teams and adding technology to help drive engagement. But in all the excitement, we forgot why we started making content in the first place: for our customers. We knew the messages we worked so hard to build were getting lost in the chaos, but we didn't know another way. Finally, our customer said, "Enough! You're confusing me!" With that, Kapost was born. Kapost unites revenue teams to speak in one voice across the entire customer journey. Learn more at http://cmi.media/contentoperations NEWS ITEM OF THE WEEK Marketers Own Up to Data, Journalism Crisis https://www.axios.com/newsletters/axios-media-trends-7fc9d664-6994-4bc2-a742-23808bbeb2b7.html INTERVIEW OF THE WEEK Toby Murdock, founder, Kapost Zoe Randolph, content architect, Kapost They are the authors of the new book Mastering One Voice: A Marketing Fable and Field Guide to Content Operations. Toby has extensive experience helping companies of all sizes turn business ideas into marketing content and a strategy that resonates with customers throughout the buyer journey. He served as Kapost CEO from its founding through the 2019 acquisition by Upland Software, where he is now general manager. Zoe Randolph is a content architect at Kapost where she oversees messaging, hosts webinars, and authors’ long- and short-form content. Learn more about the book at contentoperations.com Connect with Zoe Randolph and Toby Murdock on LinkedIn Visit uplandsoftware.com OUR CONTENT MARKETING IDEA OF THE WEEK 3 Strategies to Connect With Your Audience (Hint: Start With Mutual Truths) https://contentmarketinginstitute.com/2019/06/mutual-truth-brands-customers/  

Seekord on Telegrami Podcastis külas endine politseiuurija ja FBI diplomit omav Henri Sepp, kes on juba aastakümneid täheldanud süvariigi ilminguid, sh võttis mees osa endise Eesti Panga juhi Siim Kallase 10-miljoni dollari afääri uurimisest. Hr Sepp kirjeldab kuidas ja kuhu raha Eesti Pangast välja liikus ning kuidas süvariik Siim Kallase ’puhtaks pesi’. Juttu tuleb ka KaPost, prokuratuurist, keskriminaalpolitseist, Savisaarest, Lavly Perlingust, Olev Kuklasest, Kaur Kenderist, Anton Geri 60 miljoni euro rahapesust ja paljust muust. Esimene pool podcastist on tasuta saadaval kõikidel Telegrami podcasti platvormidel, täispikkuses podcast kuulatava ainult Minu Telegrami tellijatele: https://www.telegram.ee/eesti/telegrami-podcast-suvariigi-ilmingud-kulas-endine-politseiuurija-henri-sepp Salvestatud Eesti Rahvusraamatukogus 25.11.2019   *****   Tehnika, mida kasutame: Salvestaja: Zoom Video Recorder (Q2n-4k) https://amzn.to/2OfUDMk   Telegrami heliplatvormid:

The rise of the empowered customer and expectation of great buyer experiences has changed the way that leading B2B companies go to market. And it’s driven an explosion of content. The challenge for many organizations is how to craft a content strategy and make it operational in a way that scales and delights their customers. Toby Murdock, GM of Upland Software and the former founder and CEO of Kapost, joins this episode of Revenue Optimization Radio to talk about how to develop and execute on a content strategy that improves the customer experience and aligns internal audience. Toby shares his insights on why building a content operation is critical to B2B success, how to create and execute on content strategy, and how to measure the impact of content in your sales organization. ___________________________________________     Revenue Optimization Radio is hosted by Patrick Morrissey of Altify which is a program on the Funnel Radio Channel.  Altify is the sponsor of Revenue Optimization Radio.

In this episode, Kendall, rachel, and Christine talk about: * You can get paid to do this? Turning an avatar design hobby into a graphic design career * Disrupting Wall Street marketing * Not choosing engineering * Being The One Who Says It * Learning to think about the goal before Saying It and passing that knowledge on * The difference between showing your passion in your arguments vs showing up for your team * How the ability to communicate with words is underrated in the design world * Being uncomfortable when there are unstated concerns * Difficulties with having faith * How leveling up means...more questions * Frustrations with directional flow of information * The awkwardness of managing people who used to be your peers * Christine's recommendation for Design Department's Design Leadership Fundamentals workshop * Christine's recommendation for the book Extreme Ownership by Jocko Willink and Leif Babin You can find Christine on LinkedIn under her name Christine Ramirez. Special thanks to Mel Stanley for our theme music

Carter Stepanovsky, Senior Director of Professional Services at Kapost, visits with host Angela Earl. They discuss how to launch a Content Operation through communication and enablement efforts, strategy changes and technology.

At SaaS companies (or really any kind of company), processes at their best are efficient, dynamic and easy to understand. At their worst, processes create a bureaucratic maze that drive you crazy and provoke you to throw your hands up in disbelief that something so incredibly convoluted is preventing you from doing your job well. There’s a balance to be struck. With Customer Success how do you create enough boundaries to foster productivity but not too much to where it stifles ingenuity?One of the most critical events in the customer lifecycle can plague customer success organizations with inefficiencies and confusion - customer renewals. My good friend, Cam Sheak, Customer Success Manager at Kapost, and I focus on this issue as Cam explains his thought process around creating an effective renewal process. As one of the most talented Customer Success Managers I’ve worked with, Cam demonstrates his understanding of the complexity of dependencies in hammering down processes that work and win.Check out the supplemental piece on LinkedIn as well! https://www.linkedin.com/pulse/renewed-commitment-effective-customer-renewals-nate-fiedler/

Meet Paralee Walls - a guest lecturer for the Digital Creative Institute, General Assembly, a contributor to Forbes, CMI, and Kapost's own Marketeer. In this podcast episode you'll hear all about what Kapost is doing in marketing, including how they are using The Pillar Model to create a content powerhouse. We talk about why content operations are essential for big companies like IBM, GE, Fedex, as well as yours. You'll learn how to tell bad content from good content, how to use leading indicators and some powerful syndication strategies that Kapost is leveraging every single month. You're going to love this episode! Notes: 03:29 The Entire Management of The Content Operations 07:19 Building Up a Fairly New Marketing Team 10:19 Doing a Content Audit 13:17 Telling Bad Content From Good Content and Fixing It 16:06 The Pillar Model: Make Your Content Matter More by Doing Less 18:18 The Reverse Pillar 19:11 Using Leading Indicators 23:23 Content Syndication: Influencers and Employees Networks 27:10 Content CTAs 29:49 Map Your Successful and Unsuccessful Buyer Journeys 36:15 Lightning Questions

https://enterprisemarketer.com/podcasts/enterprise-marketer-podcast-conference/59-peg-miller/Your education never ends. Our segment of the business requires marketers to always stay on top of the most effective ways of engaging an audience and ensuring our pencils are always sharp and ready to deliver value. However, this is not always the outlook of our peers. In this episode, Peg Miller, Co-founder of the B2B Marketing Academy sits down with Jeff Julian to discuss ongoing education resources for marketers and why it is always important to be investing in your own education.Biography: As Co-Founder of the B2B Marketing Academy, Peg Miller advises high growth companies on their marketing and content strategies to achieve revenue results, drawing upon her +20 years’ marketing and business experience at organizations ranging in size from startups with 60 employees to multi-billion dollar organizations with 40,000 employees. She held multiple executive roles at Kapost, a SaaS content marketing platform for B2B marketers, including VP of Product Marketing, and VP of Customer Success, putting her at the convergence of marketing, technology, and customer experience. While VP of the Technology Market division within Penton, she led the digital transformation of the business, building industry-leading models for content, digital, and marketing services.

In this episode of #ThisOldMarketing, Joe and Robert discuss two large transactions in the content marketing technology space: Percolate and Kapost.  Then the boys move right along to the official launch of Facebook News.  Is this the end of times for publishers or the stairway to heaven?  After discussing whether brands could really create a "Mad Men" type show, Joe and Robert rant and rave about Adobe's new audio white papers, as well as a huge media purchase in the surfing industry. This week's TOM example: Poor Richard's Almanack.

What do selling flowers in Ecuador and a marketing technology start-up have in common? This episode of The Pivot, host Todd Wheatland talks with Toby Murdock, CEO and co-founder of Kapost. Toby shares his entrepreneurial journey that starts in South America and ends (for now) in Boulder, CO. His passion, drive and need to push his own personal limits make for a wonderful marketing backstory. 

Tänases saates vaatleme erakondade ulmelistest valimisprogrammidest riburada üles seatavatest üksikkandidaatidest, kahtlasest MUPOst agarast KAPOst ning takkapihta sellest, kas Tallinnas peaks 1. klassi pääsema katsetega või ilma. Stuudios on Risto Berendson, Urmas Seaver ning saatejuht Alo Raun. (Toomas Mattson, Neeme Korv, Peep Pahv)