Podcasts about lidia infante

What is Google's latest shake-up? The Page Experience Report's exit from Search Console. This week, we are joined by the insightful Lidia Infante from SurveyMonkey, as we explore the headlines in the SEO and Marketing world. The DOJ has some audacious demands for Google to sell Chrome, and ads have finally hit the AI Overview pages: We even unpack the drama-filled lawsuit between WP Engine and Automattic, questioning the ethical boundaries of open-source communities. This is the stuff that only Andy Cohen can unravel at this point.  Ever wondered about the environmental costs of AI? Lidia hits us with some eye-opening facts while we dissect Google's claim of reducing power consumption by 90%. Don't miss our banter over volatile localization signals and ranking shifts during Google's November Core Update! News from the EDGE: [00:04:28] Google Search Console Drops Page Experience Report [00:09:59] Ads Now Being Seen on Google AI Overviews [00:18:25] EDGE of the Web Title Sponsor: Site Strategics [00:19:46] WP Engine Intensifies Legal Dispute With Automattic [00:28:54] DOJ is Pushing for a Sell-Off of Google's Chrome Browser [00:37:11] EDGE of the Web Sponsor: InLinks  Barry Blast from Search Engine Roundtable: [00:38:28] Google Also Cautions On Using Google People Also Ask For Content Ideas [00:39:54] Google November 2024 Core Update Movement - Slow But For Some Massive Bonus Coverage: [00:42:19] Freaky AI News: Human, Please die. Thanks to our sponsors! Site Strategics https://edgeofthewebradio.com/site Inlinks https://edgeofthewebradio.com/inlinks Follow Us: X: @ErinSparks X: @LidiaInfanteM X: @TheMann00 X: @EDGEWebRadio

Welcome back to News from the EDGE! The crew is back together this week as we cover the breaking news in SEO as always.  To better combat misinformation, Google will now require that advertisers disclose election ads that contain digitally manipulated content. This policy will automatically apply in-ad disclosure to all ads that use digitally altered images, audio, or video of real people or events.  Advertisers beware! Apple has expanded their 30% fee on Facebook and Instagram ad purchases through the IOS systems to advertisers worldwide. Meta claims this gives Apple an unfair advantage as the long term rev-share battle between tech giants continues.  Lastly, Google needs to take a trip back to grammar school as a study unveils query components the search engine still regularly struggles with. It was revealed that Google's system still has a difficult time analyzing queries containing prepositions and the word ‘not'.   Be sure to tune in for all the latest Google, Tech, and AI news this week and get ready for a new round of Lidia Infante interviews coming right up! News from the EDGE: [00:07:41] Google to mandate disclosures of election ads with digitally altered content depicting real people or events [00:12:46] Apple includes a 30% fee for Facebook and Instagram ads [00:15:52] EDGE of the Web Title Sponsor: Site Strategics [00:18:10] Google discusses two search types it can't quite figure out Captain Obvious:  [00:23:44] Gen Alpha has more access to tech than older generations during their childhood?  [00:27:00] Jealousy is NOT a marketing strategy! AI Blitz: [00:27:59] Microsoft details ‘Skeleton Key' AI jailbreak [00:29:36] Tech war escalates: OpenAI shuts door on China [00:31:17] YouTube now lets you request removal of AI-generated content that simulates your face or voice [00:32:51] EDGE of the Web Sponsor: Inlinks Barry Blast from Search Engine Roundtable: [00:34:12] Google dropping continuous scroll in search results [00:35:15] Some Sites Hit By Google Helpful Content Update Seeing Small Lifts [00:37:30] Bing People Also Ask Now May Include AI Generated Content Thanks to our sponsors! Site Strategics https://edgeofthewebradio.com/site     Inlinks https://edgeofthewebradio.com/inlinks Follow Us: Twitter: @ErinSparks Twitter: @MordyOberstein Twitter: @TheMann00 Twitter: @EDGEWebRadio Resources:  Google to mandate disclosures of election ads with digitally altered content depicting real people or events Apple includes a 30% fee for Facebook and Instagram ads Google discusses two search types it can't quite figure out Microsoft details ‘Skeleton Key' AI jailbreak Tech war escalates: OpenAI shuts door on China YouTube now lets you request removal of AI-generated content that simulates your face or voice Keyframe Movie Creation with AI Google dropping continuous scroll in search results Some Sites Hit By Google Helpful Content Update Seeing Small Lifts Bing People Also Ask Now May Include AI Generated Content #StandwithUkraine edgeofthewebradio.com/ukraine

Lidia Infante is Head of SEO at SurveyMonkey. Lidia has over a decade of marketing experience and a strong focus on SEO and content strategy. She also LOVES data. In this episode we discuss one tip that can boost your career and finding a partner by applying marketing principles to dating. Recommendations Andi writing for JP Castlin's Strategy in Praxis blog about storytelling Red and blue ocean strategy in HBR Never split the difference by Chris Voss LondonSEOXL - use code Andi20 to get 20% off a ticket Lidia Infante Lidia holds a BSc in Psychology and a Master's in Digital Business, she has made her mark at companies such as Sanity.io, BigCommerce, and Rise At Seven. Lidia is recognized as a leading voice in the SEO community. She is an exceptional SEO speaker, regularly featured at top-tier events such as MozCon, BrightonSEO, or WTSFest. She often writes about SEO trends and best practices for Moz, Search Engine Journal, and the Wix SEO Hub. Strategy Sessions Host - Andi Jarvis If you have any questions or want to talk about anything that was discussed in the show, the best place to get me is on LinkedIn or Instagram. Make sure you subscribe to get the podcast directly or sign up for it here to have it emailed when it's released. If you enjoyed the show, please give it a 5* rating.

Lidia Infante joins Jack Chambers-Ward for the most innuendo-filled episode of Search With Candour ever. Lidia takes Jack through her dating life and how it helped her understand customer journeys and optimisation. Understanding the Sales Pipeline: From leads (MQLs, SQLs) to opportunities and closed deals. Choosing a North Star: The guiding metric that shapes your strategy. Iterative Goal-Driven Optimisation: Experimenting with your strategy to impact your north star. Lead Qualification: Identifying and pursuing the right opportunities, be it in love or business. Red/Blue Ocean Strategy: Standing out in a crowded market (or dating pool). How to use these concepts to grow in your career.

We welcome back Lidia Infante to the show for her second segment this week. Lidia, an SEO consultant for Sanity.io, goes in depth in describing her expertise in Headless CMS, furthermore demystifying the CMS migration process. She expresses value in her approach to mapping out your knowledge field in order to fully optimize your CMS. Additionally, Lidia sheds light on potential pitfalls that can be averted through proper communication with your website developers. Break free of the traditional CMS shackles holding you back. Today we map out the key to successfully optimize a Headless CMS, right here on The EDGE of The Web!   [00:02:59] Reintroducing Lidia Infante [00:03:50] What's BrightonSEO All About?  [00:06:50] What is a Headless CMS?  [00:11:38] Migrating to a New CMS [00:21:46] EDGE of the Web Title Sponsor: Site Strategics [00:22:31] SEO Tips for Headless CMS's [00:27:24] What Areas in a CMS Are Taken For Granted?  [00:32:22] EDGE of The Web Sponsor: Wix  [00:34:05] Using AI to Execute CMS Migration [00:40:59 ] Lidia's Outlook on the Industry Thanks to Our Sponsors! Site Strategics: http://edgeofthewebradio.com/site   Wix: http://edgeofthewebradio.com/wix Follow Our Guest Twitter: LidiaInfanteM LinkedIn: Lidia Infante

Joining the show this week is Senior SEO Manager at Sanity.io, Lidia Infante. Lidia has nearly 10 years in the industry and extensive experience in PPC, Headless CMS, and SEO.  Lidia discusses the differentiation between singular and plural keywords, explaining the differences in consumer intent between the two. She emphasizes the importance of understanding Google's perspective on search intent, as singular and plural keywords can indicate different variations in customer motivation. Plus, understand the necessity to pivot your mindset on keyword usage and intent to conform to SGE moving forward. Intent is upon us this week as we determine what the user actually means right here on the EDGE of the Web! Key Segments: [00:00:35] BrightonSEO US Free Tickets: Nov 9, 10 2023 [00:04:04] Introducing Lidia Infante [00:05:29] Lidia's Experience at Brighton SEO [00:07:12] Lidia's SEO Journey [00:17:01] Singular vs. Plural Keywords [00:24:20] How Google Views Customer Intent [00:29:26] EDGE of the Web Title Sponsor: Site Strategics [00:33:37] Pivoting Your Mindset on Keyword Usage and Intent to Conform to SGE [00:37:54] EDGE of The Web Sponsor: Wix  Thanks to Our Sponsors! Site Strategics: http://edgeofthewebradio.com/site   Wix: http://edgeofthewebradio.com/wix Follow Our Guest Twitter: LidiaInfanteM LinkedIn: Lidia Infante

What is the future of SEO shaping up to be? How will AI change the landscape in SEO? What impact will Google have for SEO in the future?  Brace yourselves for this blimey incredible feature of the SERP's Up SEO Podcast as Wix's own Crystal Carter travels to the land of The Beatles and Buckingham Palace to take on BrightonSEO UK! For this special edition episode we have not one, not two, but THREE super guests to shed light on all things SEO.  Joshua George, Lidia Infante, and Rebecca Tomasis join the show live in Brighton to evaluate the potential future of SEO as we know it.  We explore answers to Google content, AI utilization, and brand strategy and much more in this comprehensive SEO special. Adapt to the future of SEO and learn how to find ultimate value in your content on this MEGA episode of the SERP's Up SEO Podcast… UK style! Key Segments [00:01:36] What's On This Episode of SERP's Up? [00:04:25] Focus Topic of the Week: The Future of SEO  [00:04:55] Focus Topic Guests: Joshua George, Lidia Infante, Rebecca Tomasis [00:08:08] Is This New?  [00:18:22] Fun with People Also Ask [00:32:34] Going, Going,...Google! Hosts, Guests, & Featured People: Mordy Oberstein Crystal Carter Rebecca Tomasis Joshua George Lidia Infante Resources: SERP's Up Podcast Wix SEO Learning Hub Searchlight SEO Newsletter BrightonSEO Google Search testing “Mentioned in” search snippet Google Perspectives Feature

Let's talk about SEO with one of the leading female voices in SEO, Lidia Infante from Sanity. Lidia Infante is an SEO consultant and speaker. She has been working in SEO for nearly a decade, helping businesses in SaaS, media and e-commerce grow online. She has a BSC in Psychology and a Master in Digital Business. Lidia is a regular speaker at top-tier SEO events such as MozCon, BrightonSEO, UnGagged or WTSFest and she often writes about SEO trends and best practices. In June 2022, she joined Sanity as Senior SEO Manager. How to connect with Lidia LinkedIn: https://www.linkedin.com/in/lidiainfante/ Twitter: https://twitter.com/LidiaInfanteM Website: https://www.lidia-infante.com/ Sanity: https://www.sanity.io/ https://linktr.ee/lidiainfante Follow Olga Zarr or hire Olga to help you with SEO Follow me on Twitter: https://twitter.com/olgazarr My SEO newsletter: https://seosly.com/newsletter/ My SEO Podcast: https://seosly.com/podcast/ To learn even more, go to https://seosly.com/blog/ You can hire me: https://seosly.com/hire-me/ Want to learn more about me? Check this: https://seosly.com/seo-consultant/ Want to contact me? Feel free to reach out at olga@seosly.com The SEO Podcast by #SEOSLY is kindly sponsored by JetOctopus, an awesome cloud-based crawler and log file analyzed. Make sure to check JetOctopus and make your technical SEO easy: https://seosly.com/jetoctopus/

Are search engines as relevant today as they once were? People's expectations around search engines are changing. With a shift of focus on social search, is the way Google and other search engines go about serving results due for an upgrade? Wix's own Crystal Carter and Mordy Oberstein dive into how search needs have evolved and how traditional search engines may need to adapt in order to stay relevant.  Janet Machuka takes our guest slot this week to talk about how social media and search engines can work hand-in-hand for organic success.  It's episode 23 of the SERP's Up SEO Podcast, all about the relevancy of search engines in a social media-centered world.  Key Segments:  [00:01:47] What's On This Episode of SERP's Up?  [00:03:17] Focus Topic of the Week: Search Engines [00:18:18] Focus Topic Guest: Janet Machuka [00:22:37] So Many Search Engines [00:29:26] Snappy News [00:32:36] Follow of the Week: Lidia Infante Hosts, Guests, & Featured People: Crystal Carter: https://twitter.com/CrystalontheWeb Mordy Oberstein: https://twitter.com/MordyOberstein  Janet Machucuke: https://twitter.com/janetmachuka_ Lidia Infante: https://twitter.com/LidiaInfanteM  Resources:  Wix SEO Learning Hub: https://www.wix.com/seo/learn  Understanding Google SERP Features: https://www.wix.com/seo/learn/podcast/episodes/serps-features-googles-secret-sauce  News:  Yandex ‘leak' reveals 1,922 search ranking factors: https://searchengineland.com/yandex-search-ranking-factors-leak-392323  Alex Buraks Twitter Thread on Yandex Ranking Factors: https://twitter.com/alex_buraks/status/1618988134850785280 https://searchengineland.com/google-search-chatbot-features-this-year-391977

It's the one document digital content managers would trade their left eye for: Details on TikTok's algorithm.Well friends, you can keep your eye.In this abbreviated episode, Tod speaks with Lidia Infante, senior SEO manager at sanity.io, about her research into the eight ranking factors that can get your brand's content in front of more people — without a media buy.Want more? The full 30-minute interview, WITH ALL EIGHT FACTORS, is available on our Premium Feed.✅ Follow Tod on LinkedIn: linkedin.com/in/todmaffin/

Wouldn't it be great if there was a resource somewhere that helped you to fully understand TikTok, as well as its ranking factors to help you become more successful on the platform? Look no further - THIS episode has you covered. Lidia Infante joins me on the show to discuss the above, and much more. She's studied TikTok in depth, published numerous articles, and even read the documentation about the ranking factors of the platform. She is the Senior SEO Manager and sanity.io, and has been seen at multiple marketing conferences sharing her knowledge. In this episode, we discuss: - How she finds search behaviour differs from TikTok and Google. - Why she thinks TikTok is taking market share from Google. - What types of behaviours has she seen users display on TikTok. - How does TikTok impact SEO. - What inspired her to release her study on the TikTok algorithm. - What she learned about the algorithm. - What the main ranking factors on TikTok are. - The next steps she advises listeners or viewers to take after this episode. ...and much more! As always, if you enjoyed this, and previous episodes, please like, rate, share, and subscribe to the podcast - it all helps! Useful links: Podcast page: https://anchor.fm/azeemdigitalasks My Twitter page: https://twitter.com/AzeemDigital My LinkedIn: https://www.linkedin.com/in/azeema1/ My website: https://www.iamazeemdigital.com/ Lidia's Twitter: https://twitter.com/LidiaInfanteM TikTok SEO: Is TikTok Going to Replace Google?: https://moz.com/blog/is-tiktok-the-new-google TikTok SEO: Understanding the TikTok Algorithm: https://moz.com/blog/tiktok-algorithm-seo

Grab a FREE ticket to The Elevate Show by monday.com here. In this episode, Olivia is joined by Lidia Infante, Senior SEO Manager for Sanity.io. She's also a speaker for the likes of BrightonSEO and Mozcon as well as an author and verified on Twitter! After first meeting at a Connective3 event early in 2022, Lidia and Olivia chat all things women in marketing. Why are men twice as likely to become director? Four times as likely to become CEO? We're unpacking everything today. If you want to learn more about gender and women in marketing, give this episode a listen.

What is headless CMS? Why are more companies looking into it nowadays? Powered by greater flexibility and scalability, it might be the next generation of content management systems. Lidia Infante, Senior SEO Manager at Sanity.io, joined me on the SEJ Show to explain how headless CMS works and how it can be particularly beneficial for ecommerce businesses. I don't have to build every page. I create the content in a core database, a central source of truth. And then, I deploy it following a template.–Lidia Infante, [16:00] I think there's a little bit of a misconception about headless. A lot of people out there, the conversations I'm having with people that are not tech SEOs is they feel that just utilizing a headless means that it's automatically going to be faster, quicker, and a better experience. –Loren Baker, [25:15] For most ecommerce sites, I would recommend going with a headless solution, especially if you're on a direct-to-consumer side with a big brand.–Lidia Infante, [45:09] [00:00] - Lidia's background. [10:36] - What is headless CMS & how is it helpful? [17:20] - Do you build from scratch in a headless environment? [22:00] - Are headless CMS quicker? [26:00] - SEO optimizations in headless. [31:30] - Other benefits of using a headless CMS system. [36:00] - How well does AI content rank in it? [39:52] - Where does Lidia see headless going in the next four to five years? [44:45] - What kind of business should look into headless CMS? [49:59] - How important is JavaScript? Resources mentioned: https://www.sanity.io/shopify https://www.sanity.io/sej - Free boosted Sanity plan for SEJ readers https://www.dangler.co.uk/   Regarding SEO and other stuff you can do, I think the main pain point that Headless solves is content velocity.–Lidia Infante, [28:00] Headless CMS can guide you a little bit more when it comes to optimizing web performance. Different headless CMSs will help you achieve amazing core web vitals differently.–Lidia Infante, [26:19] B2C brands need to ensure that the experience they provide on their website is not the typical ecommerce experience of title, product, picture, price, and description. It's more similar to the experience they can provide in a shop. –Lidia Infante For more content like this, subscribe to our YouTube channel: https://www.youtube.com/user/searchenginejournal Are you looking to keep up with current and effective digital marketing today? Check out https://www.searchenginejournal.com for everything you need to know within the digital marketing space and improve your skills as an internet marketer. Connect with Lidia Infante: Lidia Infante is a consultant, writer, and speaker who has been working to help businesses grow their reach through SEO in European markets, the US, and Australia. She got her start on the business side of things through psychology, allowing for organic growth strategies that are now driving ecommerce sites' success! As part of her passion for SEO, she enjoys regularly participating in podcasts and webinars in the SEO community. She writes about international strategy, digital business, and women's rights on her website. Connect with Lidia on LinkedIn: https://www.linkedin.com/in/lidiainfante/ Follow her on Twitter: https://twitter.com/LidiaInfanteM Visit her website: https://www.lidia-infante.com/ Connect with Loren Baker, Founder of Search Engine Journal: Follow him on Twitter: https://www.twitter.com/lorenbaker Connect with him on LinkedIn: https://www.linkedin.com/in/lorenbaker

Check out this week's full episode of Suds & Search to hear from Lidia Infante, Senior SEO Manager at Sanity.io, about structured data and content, identifying your competitors and performing a gap analysis, and of course, the benefits of a headless CMS! Catch SearchLab on these platforms: https://www.linkedin.com/company/searchlabdigital/ https://www.facebook.com/SearchLabDigital/ https://twitter.com/SearchLabAgency https://www.youtube.com/c/SearchLabSubscribe to Suds & Search | Interviews With Today's Search Marketing Experts on Soundwise

In episode 75, Lidia Infante of Sanity explains the strategies eCommerce organizations can deploy to start dominating in the SERPs. She gives us some information around what has changed in the SERPs recently and what the benefits and drawbacks may be for brands.[0:00] Intro[1:27] What Direction Are eCommerce SERPs headed?[4:40] Are People Really Using Google Lens?[6:45] How Can Google Shopping Improve?[9:30] Google vs Amazon ?[12:00] Key Opportunities for eCommerce[17:55] How To Optimize Your SEO For eCommerce[19:55] Rapid Fire Ranking

Senior international SEO lead for Rise At Seven, Lidia Infante, talks in detail about the proper approach to SEO internationalization. There are many technical and non-technical things to consider when going international. And each one is important to your success. Today, Lidia discusses some of the technical factors you should consider when internationalizing your SEO. Show NotesConnect With: Lidia Infante: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Lidia Infante is a senior international SEO lead for Rise At Seven. As your business grows you'll want to branch out into other markets. But first you must take time to do your market research and learn how SEO works there. Today, Lidia shares 5 non-technical factors that make a difference in your international SEO success. Show NotesConnect With: Lidia Infante: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Lean how to optimize Categories and Facets pages in E-Commerce websites when doing SEO in this conversation with the fantastic Lidia Infante and Tory Gray, covering: 1:59 Why Optimizing Categories Pages is so Critical in E-commerce 6:16 Main mistakes when optimizing Categories Pages 12:39 The Steps to Optimize Categories Pages 16:35 How to Optimize Categories Pages Content 21:54 A last Tip when Optimizing Categories Pages This edition of Crawling Mondays has been sponsored by ContentKing: Real-time SEO Auditing & Monitoring Platform, Check them out: https://www.contentkingapp.com/ #CategoriesOptimization #EcommerceSEO #SEO

Bienvenidos y Bienvenidas a holaseo, tu podcast de SEO y marketing online. Hoy tenemos a Natalia Witczyk en el programa, y estoy realmente feliz de haber podido compartir un rato con ella. Natalia es una apasionada del SEO y nos ha contado toda su trayectoria, su llegada a España, su paso por UK y todo el proceso de trabajar como freelance a montar un departamento SEO completo en su actual curro Novicell. No te lo pierdas porque además hay un par de consejitos para SEO internacional que son muy interesantes :) Patrocinador en holaseo Soy feliz sabiendo que la empresa que patrocina este contenido es ahrefs, una herramienta que utilizo TODOS los días para mi trabajo en proyectos SEO. Para los que no conozcáis qué es ahrefs, se trata de una herramienta SEO prácticamente todo en uno con la que podéis hacer maravillas. Lo cierto es que la llevo usando literalmente años y sin duda es la herramienta que más me ayuda a trabajar el SEO de mis clientes y proyectos propios. Hace unos años te hubiera dicho que es una herramienta especializada en análisis de backlinks... pero a día de hoy es tan versátil que cubre a la perfección todo tipo de tareas de análisis de palabras clave, estudio de competencia, seguimiento y reporting... en fin todo. Y ahora la entrevista ¡Bienvenida Natalia! Gracias por aceptar la invitación al podcast holaseo. Se lo agradecemos también a Lidia Infante que es quién te nominó

Lidia Infante talks with Jason Barnard about SEO gap analysis, digging up the gold. Lidia Infante is an SEO consultant, author, speaker and currently a senior international SEO manager at BigCommerce. She pursued her curiosity about human nature, her love of numbers and storytelling with a BSc in psychology, a career in digital marketing and an MS in e-commerce. When it comes to Gap Analysis, everything from keywords to links to content is considered. It differs depending on your industry but focusing on SEO, identifying competitors is the first stage in Gap Analysis.  Completing the list of stages in Gap Analysis, Lidia Infante talks about performing gap analysis and identifying your focus. As always, the show ends with passing the baton… Lidia passes the virtual baton to next week's groovy guest, David Amerland. This episode was made in partnership with Wordlift and Ahrefs. What you'll learn from Lidia Infante 00:00 Lidia Infante and Jason Barnard00:28 Visuals of Kalicube Tuesdays - 2020 to 2021 01:47 Lidia Infante's Brand SERP05:05 Describing Gap Analysis06:32 The Three pillars of SEO08:08 Find where you are weaker than the competition08:39 Role of Technical SEO09:20 Role of Off-page in SEO10:03 Jason Barnard's three legged stool for SEO11:57 Identifying competitors: First step in Gap Analysis13:27 Technical SEO Gap Analysis16:05 Off Page SEO Gap Analysis20:20 Content SEO Gap Analysis25:58 Lidia Infante and Jason Barnard's personal SEO platforms recommendations27:48 A quick rundown of the three types of SEO Gap Analysis 29:38 Choose a focus, turn it into a plan, create a roadmap with objective40:45 Passing the Baton… Lidia Infante to David Amerland This episode was recorded live on video January 04th 2022 Recorded live at Kalicube Tuesdays (Digital Marketing Livestream Event Series). Watch the video now >> https://youtu.be/WGV-xxwQbTs

Lidia Infante talks with Jason Barnard about SEO gap analysis, digging up the gold. Lidia Infante is an SEO consultant, author, speaker and currently a senior international SEO manager at BigCommerce. She pursued her curiosity about human nature, her love of numbers and storytelling with a BSc in psychology, a career in digital marketing and an MS in e-commerce. When it comes to Gap Analysis, everything from keywords to links to content is considered. It differs depending on your industry but focusing on SEO, identifying competitors is the first stage in Gap Analysis.  Completing the list of stages in Gap Analysis, Lidia Infante talks about performing gap analysis and identifying your focus. As always, the show ends with passing the baton… Lidia passes the virtual baton to next week's groovy guest, David Amerland. This episode was made in partnership with Wordlift and Ahrefs. What you'll learn from Lidia Infante 00:00 Lidia Infante and Jason Barnard00:28 Visuals of Kalicube Tuesdays - 2020 to 2021 01:47 Lidia Infante's Brand SERP05:05 Describing Gap Analysis06:32 The Three pillars of SEO08:08 Find where you are weaker than the competition08:39 Role of Technical SEO09:20 Role of Off-page in SEO10:03 Jason Barnard's three legged stool for SEO11:57 Identifying competitors: First step in Gap Analysis13:27 Technical SEO Gap Analysis16:05 Off Page SEO Gap Analysis20:20 Content SEO Gap Analysis25:58 Lidia Infante and Jason Barnard's personal SEO platforms recommendations27:48 A quick rundown of the three types of SEO Gap Analysis 29:38 Choose a focus, turn it into a plan, create a roadmap with objective40:45 Passing the Baton… Lidia Infante to David Amerland This episode was recorded live on video January 04th 2022 Recorded live at Kalicube Tuesdays (Digital Marketing Livestream Event Series). Watch the video now >> https://youtu.be/WGV-xxwQbTs

Lidia Infante talks with Jason Barnard about SEO gap analysis, digging up the gold. Lidia Infante is an SEO consultant, author, speaker and currently a senior international SEO manager at BigCommerce. She pursued her curiosity about human nature, her love of numbers and storytelling with a BSc in psychology, a career in digital marketing and an MS in e-commerce. When it comes to Gap Analysis, everything from keywords to links to content is considered. It differs depending on your industry but focusing on SEO, identifying competitors is the first stage in Gap Analysis.  Completing the list of stages in Gap Analysis, Lidia Infante talks about performing gap analysis and identifying your focus. As always, the show ends with passing the baton… Lidia passes the virtual baton to next week's groovy guest, David Amerland. This episode was made in partnership with Wordlift and Ahrefs. What you'll learn from Lidia Infante 00:00 Lidia Infante and Jason Barnard00:28 Visuals of Kalicube Tuesdays - 2020 to 2021 01:47 Lidia Infante's Brand SERP05:05 Describing Gap Analysis06:32 The Three pillars of SEO08:08 Find where you are weaker than the competition08:39 Role of Technical SEO09:20 Role of Off-page in SEO10:03 Jason Barnard's three legged stool for SEO11:57 Identifying competitors: First step in Gap Analysis13:27 Technical SEO Gap Analysis16:05 Off Page SEO Gap Analysis20:20 Content SEO Gap Analysis25:58 Lidia Infante and Jason Barnard's personal SEO platforms recommendations27:48 A quick rundown of the three types of SEO Gap Analysis 29:38 Choose a focus, turn it into a plan, create a roadmap with objective40:45 Passing the Baton… Lidia Infante to David Amerland This episode was recorded live on video January 04th 2022 Recorded live at Kalicube Tuesdays (Digital Marketing Livestream Event Series). Watch the video now >> https://youtu.be/WGV-xxwQbTs

Winnie Sun talks with Jason Barnard about branding to grow your business. Winnie Sun, better known as "The Wealth Whisperer", is the Managing Director, Founding Partner and Financial Advisor of Sun Group Wealth Partners. She's been featured on CNBC, FoX Business, Cheddar and in over a 100 other interviews for various outlets as an entrepreneur, speaker and media personality.  Every encounter you have with a prospect or customer is part of business branding. Generally, there is online and offline branding, both of which are crucial for any business. In this podcast episode, Winnie Sun joins Jason Barnard to shed light on where and how to start building your own brand. Discussing even the possibility of faking personality brand ideas. Winnie Sun also explains that you need to focus on different forms of marketing to get your content and information out there, build a social media reach, and focus on what she calls centers of influence. You'll also learn how Winnie Sun implemented personal branding to her own company in this fascinating discussion. As always, the show ends with passing the baton… Winnie passes the virtual baton to next week's incredible guest, Lidia Infante. What you'll learn from Winnie Sun 00:00 Winnie Sun with Jason Barnard00:38 Winnie Sun's Brand SERP and Knowledge Panel02:02 Talking about brands online and offline03:04 Branding is much more than just your appearance in Google03:12 Where and how do you start building a good, solid, reputable business offline?07:16 Does branding drive sales or do sales drive branding?10:19 Winnie Sun's take on branding. Is it possible to fake personality brand ideas?11:35 Marketing is a lot like alcohol13:28 Focus on centers of influence20:55 If you don't become a voice for your business, your industry will be the voice of your business.22:47 Thinking brand in terms of Entities25:14 Using your own personal brand to drive your company's brand30:22 Passing the Baton: Winnie Sun to Lidia Infante This episode was recorded live on video December 28th 2021 Recorded live at Kalicube Tuesdays (Digital Marketing Livestream Event Series). Watch the video now >> https://youtu.be/zkOuHYtPVis

Winnie Sun talks with Jason Barnard about branding to grow your business. Winnie Sun, better known as "The Wealth Whisperer", is the Managing Director, Founding Partner and Financial Advisor of Sun Group Wealth Partners. She's been featured on CNBC, FoX Business, Cheddar and in over a 100 other interviews for various outlets as an entrepreneur, speaker and media personality.  Every encounter you have with a prospect or customer is part of business branding. Generally, there is online and offline branding, both of which are crucial for any business. In this podcast episode, Winnie Sun joins Jason Barnard to shed light on where and how to start building your own brand. Discussing even the possibility of faking personality brand ideas. Winnie Sun also explains that you need to focus on different forms of marketing to get your content and information out there, build a social media reach, and focus on what she calls centers of influence. You'll also learn how Winnie Sun implemented personal branding to her own company in this fascinating discussion. As always, the show ends with passing the baton… Winnie passes the virtual baton to next week's incredible guest, Lidia Infante. What you'll learn from Winnie Sun 00:00 Winnie Sun with Jason Barnard00:38 Winnie Sun's Brand SERP and Knowledge Panel02:02 Talking about brands online and offline03:04 Branding is much more than just your appearance in Google03:12 Where and how do you start building a good, solid, reputable business offline?07:16 Does branding drive sales or do sales drive branding?10:19 Winnie Sun's take on branding. Is it possible to fake personality brand ideas?11:35 Marketing is a lot like alcohol13:28 Focus on centers of influence20:55 If you don't become a voice for your business, your industry will be the voice of your business.22:47 Thinking brand in terms of Entities25:14 Using your own personal brand to drive your company's brand30:22 Passing the Baton: Winnie Sun to Lidia Infante This episode was recorded live on video December 28th 2021 Recorded live at Kalicube Tuesdays (Digital Marketing Livestream Event Series). Watch the video now >> https://youtu.be/zkOuHYtPVis

Winnie Sun talks with Jason Barnard about branding to grow your business. Winnie Sun, better known as "The Wealth Whisperer", is the Managing Director, Founding Partner and Financial Advisor of Sun Group Wealth Partners. She's been featured on CNBC, FoX Business, Cheddar and in over a 100 other interviews for various outlets as an entrepreneur, speaker and media personality.  Every encounter you have with a prospect or customer is part of business branding. Generally, there is online and offline branding, both of which are crucial for any business. In this podcast episode, Winnie Sun joins Jason Barnard to shed light on where and how to start building your own brand. Discussing even the possibility of faking personality brand ideas. Winnie Sun also explains that you need to focus on different forms of marketing to get your content and information out there, build a social media reach, and focus on what she calls centers of influence. You'll also learn how Winnie Sun implemented personal branding to her own company in this fascinating discussion. As always, the show ends with passing the baton… Winnie passes the virtual baton to next week's incredible guest, Lidia Infante. What you'll learn from Winnie Sun 00:00 Winnie Sun with Jason Barnard00:38 Winnie Sun's Brand SERP and Knowledge Panel02:02 Talking about brands online and offline03:04 Branding is much more than just your appearance in Google03:12 Where and how do you start building a good, solid, reputable business offline?07:16 Does branding drive sales or do sales drive branding?10:19 Winnie Sun's take on branding. Is it possible to fake personality brand ideas?11:35 Marketing is a lot like alcohol13:28 Focus on centers of influence20:55 If you don't become a voice for your business, your industry will be the voice of your business.22:47 Thinking brand in terms of Entities25:14 Using your own personal brand to drive your company's brand30:22 Passing the Baton: Winnie Sun to Lidia Infante This episode was recorded live on video December 28th 2021 Recorded live at Kalicube Tuesdays (Digital Marketing Livestream Event Series). Watch the video now >> https://youtu.be/zkOuHYtPVis

Check out the rest of the content from "SEO in 2022" here: http://seoin2022.com/ Questions that David asks in this episode include: What does benchmarking your search market mean? How do you define who your market is? How do you go about doing this? What value does this provide? How does this fit into your SEO strategy?

Senior international SEO lead for Rise At Seven, Lidia Infante, talks in detail about the proper approach to SEO internationalization. There are many technical and non-technical things to consider when going international. And each one is important to your success. Today, Lidia discusses some of the technical factors you should consider when internationalizing your SEO. Show NotesConnect With: Lidia Infante: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Lidia Infante is a senior international SEO lead for Rise At Seven. As your business grows you'll want to branch out into other markets. But first you must take time to do your market research and learn how SEO works there. Today, Lidia shares 5 non-technical factors that make a difference in your international SEO success. Show NotesConnect With: Lidia Infante: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Lidia Infante joins the podcast to discuss what international SEO really is: * Information density and its role in SEO * How Natural Language Processing has impacted international SEO * Why understanding user tendencies is a must when doing international SEO Not unlike other areas of SEO, the conversation around international SEO has become far too cliched. There are far too few discussions about the idiosyncrasies of various markets and how that plays out for both bots and users. When it comes down to it, international SEO means understanding how Google functions and how users operate, it's not just ccTLDs and hreflang! Here's a summary of what we talked about

This week we speak to Lidia Infante, Senior International Strategist at Rise At Seven, about how to succeed when working in SEO markets where you don't speak the language. Where to find Lidia: Twitter: https://twitter.com/LidiaInfanteM LinkedIn: https://www.linkedin.com/in/lidiainfante/ --- Episode Sponsor Massive shout out to NOVOS for sponsoring the full second season of WTSPodcast. NOVOS, the London-based eCommerce SEO agency, has won multiple awards for their SEO campaigns including Best Global SEO Agency of The Year 2 years running. Trusted by over 150 global eCommerce brands including the likes of Bloom & Wild, Patch and Thread, NOVOS provides technical eCommerce SEO expertise with a creative edge by specialising across platforms like Shopify & Magento. They have been named as one of 2021's best workplaces in the UK and with a diverse, gender-balanced team are a culture-first agency. Where to find Novos: Website - https://thisisnovos.com/ LinkedIn - https://www.linkedin.com/company/thisisnovos Twitter - https://twitter.com/thisisnovos Instagram - https://www.instagram.com/thisisnovos/ --- Episode Transcript: Sarah: Hello, and welcome to the Women in Tech SEO podcast, where your hosts are myself, Sarah McDowell, and the wonderful Areej AbuAli. Today, we have a wonderful guest lined up for you. And that is Lidia Infante who has been in SEO for seven years working in-house for media outlets, B2B and e-commerce sites. She moved from Barcelona to Sheffield to join the agency world at Rise at Seven. This season is sponsored by NOVOS. NOVOS, the London-based eCommerce SEO agency, has won multiple awards for their SEO campaigns including Best Global SEO Agency of The Year 2 years running. Trusted by over 150 global eCommerce brands including the likes of Bloom & Wild, Patch and Thread,  NOVOS provides technical eCommerce SEO expertise with a creative edge by specialising across platforms like Shopify & Magento. They have been named as one of 2021's best workplaces in the UK and with a diverse, gender-balanced team are a culture-first agency. Check them out on thisisnovos.com or follow on Linkedin @thisisnovos Sarah: Now I imagine that Sheffield is very different to Barcelona. Lidia: It's very, very different. It's not as rainy as I was expecting to be fair, but it's still not warm and sunny. Sarah: Ah, so you were, you warned about the British UK weather before moving over? Lidia: I was told it was going to be miserable. We kind of just feel like Brits enjoy complaining about the weather rather than the weather being awful. Sarah: Would you be able to give our listeners a brief overview of yourself and what you do and sort of like how you got into this world of SEO? Lidia: So I work as senior international strategies that writes a seven, which means that I work with a digital strategy for global brands and I'm also running our European expansion, which means that I'm sort of managing the Germans strategies, the strategies we're currently hiring for Spanish strategies as well. And this involves a lot of analyzing the claim performance reporting, communicating, checking that everything's on track. And then we're actually impacting the business bottom line, not just like. Building links for the sake of building links or building content for the sake of building content. And I came into SEO in a bit of a weird, funny way. I was working in PPC as many of us do, but we never really talked about it. I was working in PPC for an international e-commerce site, where, when I decided to found my own women's rights magazine, I wanted to do something really light, really funny that wasn't very brainy and difficult. Just something that was really approachable like, Everybody to get what women's rights are about and what feminism is about. And that was at the time where Facebook was sending traffic cutting traffic to publishers. So I realized that SEO was, it had a lot of...

Bienvenidos a otro episodio con entrevistas a profesionales del sector del SEO. Hoy tengo el gustazo de hablar con Lidia Infante y tengo que decir que la entrevista da para una segunda parte 100%. Me ha encantado conocer su trayectoria personal, su forma de entender este sector y sobre todo, me ha parecido una mujer muy brillante y con una ganas de evolucionar y aprender sin límite. ¡Gracias Lidia por compartir este rato con la audiencia de holaseo! Algunas preguntas realizadas en la entrevista a Lidia Infante Te voy a pedir que nos hagas un pequeño tour por tu trayectoria profesional y si nos quieres contar algo más. Graduada en Psicología, explícame cómo se llega de la psicología al SEO, necesito terapia para entender esto. Muchos SEOs tienen un oscuro pasado dentro del PPC aunque pocos lo admiten (jeje), en tu caso LinkedIn me chiva que currasta con publicidad de pago dentro de Phoenix Teefactory, manejando inversiones muy muy interesantes. Cómo crees que te han ayudado los conocimientos en Google Ads para tu posterior desarrollo como SEO. Tu siguiente etapa es en RBA un gigante de los contenidos. Cómo te lanzas a este cambio tan drástico de pasar de gestionar inversiones en sector ecommerce a gestionar proyectos completamente diferentes. Como ves, estoy haciendo un repasito a LinkedIn jaj, espero que no me lo tengas en cuenta, antes de llegar a la empresa en la que estás actualmente, has estado dos años en Commify. Explícanos un poco qué tipo de empresa es esta y cuáles eran tus frentes. ** Currando en el día a día: Rutinas, malos vicios, buenas costumbres... Llegamos a tu nueva etapa: R*S* *t S**EN. Proceso de selección Aterrizaje Primeras impresiones ¡POR QUÉ CO**NES SON TAN BUENOS! ¿Tienen la receta de la Coca-Cola? ¿Crees que funcionaría un modelo así en España? y ¿cuándo va a salir esa copia? Proyectos personales. ¿Te gustan, tienes algún frente abierto en este sentido? Cuánto tiempo dedicas a estudiar/experimentar para luego aplicar en tus clientes o proyectos. Tu perfil no viene de una rama técnica como hemos hablado, te sientes limitada en algún momento por no tener ese tipo de skills? A mi me pasa Preguntas rápidas. Qué vas a echar más de menos de tu tierra Herramientas que siempre están en tu "maletín SEO" Lo que más te gusta de UK (cuando puedas desconfinarte) Nomina a otro SEO para que venga al programa y sobre qué tema le tengo que tirar de la lengua. --- Send in a voice message: https://anchor.fm/hola-seo/message