Marketing podcast covering tips and tricks to help you get started in the industry as well as digital marketing news and expert advice from marketing professionals. Let's talk about Girls in Marketing and how we can revolutionise the industry, together.
Welcome back to The Girls in Marketing Podcast!In this episode, we're diving into the latest platform updates and Gen Z insights you need to know about. From Spotify's new podcast features to TikTok's career advice initiative, we're breaking down what these shifts mean for marketers.Plus, we're unpacking Gen Z's impulse buying habits, how they use shopping as stress relief, and what brands can do to truly connect with them. We also answer your questions on how to add personality to a “boring” brand and explore a standout campaign from Sweaty Betty.Whether you're building a brand or just trying to keep up, this episode is packed with practical advice, trend talk, and a few laughs along the way.Chapters:00:00 Introduction and Weekly Highlights00:40 Recap of Kérastase Pop-Up Event02:25 Fun at Candid Studios05:43 Spotify's New Podcast Features10:00 TikTok's Career Advice Initiative14:06 Google's New Discussions Feature16:54 Gen Z Trends and Insights21:56 Gen Z's Impulse Buying and Stress Relief23:50 Authenticity in Brand Communication24:36 Your Questions Answered: Adding Personality to Boring Brands30:00 Personal Anecdotes and Practical Advice34:30 Trendy Marketing Campaigns: Voiceover Trend and Sweaty Betty40:19 Conclusion and Wrap-Up
Welcome back to The Girls in Marketing Podcast! In this episode, we're diving into the latest marketing news that's got everyone talking - from the rise of AI dolls on LinkedIn (yep, that's a thing) to the newest updates from Canva's Create event. We're also breaking down the Gen Z trends that brands really need to pay attention to including ethical branding, social media habits and travel inspiration. Along the way, we unpack Meta's legal drama with the FTC, Instagram's lockable posts experiment, Ben & Jerry's unapologetic activism, Pepsi's ongoing identity crisis, and why everyday marketers deserve more credit. It's a packed episode full of branding insights, big ethical questions and a reminder that marketing is constantly evolving and Gen Z is leading the charge. Let's get into it.Chapters:00:00 Introduction and Major Marketing News01:02 Canva Create Event Highlights05:23 Meta's FTC Challenge and Its Implications06:57 Instagram's Lockable Posts Experiment10:06 Gen Z Travel Trends and Social Media Influence16:06 Guess the Brand by Their Mission Statement23:03 Personal Touch in Jewelry Branding23:52 Ben & Jerry's Social Mission24:38 Pepsi's Challenging Brand Identity29:18 AI Doll Trend: Fun or Ethical Dilemma?36:59 L'Oreal's 'Never Your Fault' Campaign40:40 Celebrating Everyday Marketers43:55 Podcast Wrap-Up
Welcome back to The Girls in Marketing Podcast!This episode is a packed one -from our biggest takeaways at Advertising Week Europe to the rising trend of employee-generated content, we're diving into what's hot in the marketing world right now.We unpack Meta's controversial ad-free subscription model, Instagram's latest social updates, and what consumers really want based on fresh research. Plus, we share our take on some iconic April Fool's Day campaigns
Grab a ticket Advertising Week Europe 2025 here.Welcome back to The Girls in Marketing Podcast!In this episode, we're breaking down Instagram's controversial AI-generated comments and exploring Google's latest privacy move with shielded emails. We also dive into TikTok's push for longer videos, the growing debate around AI and copyright, and the mental health challenges facing marketers today.Plus, we've got actionable tips for boosting your corporate LinkedIn page, a deep dive into Jaguar Land Rover's bold rebrand, and insights into why brands might be strategically killing their own products. Tune in for inspiration from standout campaigns, including Flo Health's impactful taboo-breaking initiative, and find out how creativity can flourish even on a tight budget.It's a packed episode, filled with insights and campaigns!Chapters:00:00 Introduction01:15 Instagram's AI Generated Comments06:35 AI and Copyright Protection10:31 Longer Videos on TikTok14:21 Google's Shielded Email Update17:06 Workplace Stress and Mental Health23:55 Community Q&A24:27 Top Tips for Growing a Corporate LinkedIn Page26:28 The Importance of Organic Content on LinkedIn29:10 Staff Picks: Noteworthy Campaigns29:27 Jaguar Land Rover Rebrand: A Case Study33:40 Advertising Week Europe Event34:25 Brands Killing Their Products: A Trend?40:28 Flo Health Campaign: Breaking Taboos44:31 Creative Marketing on a Budget46:38 Final Thoughts
Welcome back to The Girls in Marketing Podcast. In this episode, we're spotlighting powerful International Women's Day campaigns, including Tony's Chocolonely, “See What She Sees,” and Refuge's “Red Flag” initiative. We're also unpacking major updates, including Instagram's standalone Reels app, Google's AI-powered shopping, LinkedIn's new connections-only feed, and Meta's Community Notes.Plus, we're diving into YouTube's rising marketing influence, conversational ads, measuring campaign impact, PrettyLittleThing's bold rebrand, and National Trust's TikTok success.Chapters:Introduction 00:31 International Women's Day Campaigns: 01:16 Tony's Chocolonely Campaign: 04:00 See What She Sees Campaign: 10:04 Refuge Red Flag Campaign: 13:05 Latest Marketing News: 13:13 Instagram's Separate Reels App: 15:54 Google's AI Shopping Expansion: 21:21 LinkedIn's Connections Only Feed: 25:49 Meta's Community Notes: 29:18 Industry Research: Thrive in 2025: 30:37 The Importance of Multi-Channel Strategies: 31:37 YouTube's Growing Influence in Marketing: 34:40 Conversational Ads and DM Campaigns: 39:27 Measuring Campaign Impact: 44:16PLT Rebrand: A Controversial Move: 49:59 National Trust's TikTok Strategy: 53:13
Welcome back to The Girls in Marketing Podcast!In this episode, we're exploring the latest updates in social media and tech, from YouTube's plans for the future to TikTok's growing influence on the music industry. We're also breaking down Instagram's new dislike button and Google's AI-powered career tool, Career Dreamer.What do these changes mean for marketers and content creators? And how can professionals stay ahead in an industry that's constantly evolving?Social media and technology move fast, but we're here to help you make sense of it all and stay ahead of the curve.Chapters: 00:00 Introduction00:48 BuzzFeed's Positive Social Media Platform06:55 Instagram's New Dislike Button for Comments12:14 YouTube's Evolution and Future Plans17:01 Google's AI Career Tool: Career Dreamer20:21 TikTok's Impact on Music Discovery26:57 The Impact of TikTok on Music Discovery27:51 Insights from Marketing Experts28:34 Understanding the Customer Journey30:58 Optimising Customer Communications39:53 Exploring New Brand Collaborations43:44 Mr. Beast on Diary of a CEO46:57 Burberry's Nostalgic Campaign49:42 Final Thoughts and Wrap-Up
Welcome back to The Girls in Marketing Podcast!In this episode, we're diving into the latest things shaking up the marketing world, from the battle between X and Threads to the growing burnout crisis in the industry. What do these changes mean for marketers navigating marketing and job market uncertainty? And how can professionals stand out in a competitive landscape while protecting their well-being?Marketing is overwhelming, but we're here to break it down, help you stay ahead, and remind you that you're not alone in this industry.Chapters:00:00 Introduction04:25 The Turmoil of X and the Rise of Threads09:08 Apple's iOS Email Update and AI Summaries15:17 AI Usage in Marketing Roles20:25 Emotional Exhaustion in Marketing23:18 Understanding Company Culture and Support23:43 Self-Reflection and Managing Expectations24:17 Addressing Imposter Syndrome25:45 Navigating Internships and Job Applications27:29 Building a Standout CV and Interview Skills30:14 Effective Networking Strategies36:00 Charity Campaigns and Marketing43:43 Creative Marketing Campaigns46:51 Conclusion and Final Thoughts
Welcome to Season 6 of The Girls in Marketing Podcast
After a little break, we're back with a brand-new season of The Girls in Marketing Podcast! In this episode, we're catching you up on everything we've been up to: where we've been, the exciting projects we've worked on, and our reflections on some of 2024's most interesting marketing campaigns, trends, and news. Plus, we're spilling all the tea about our fresh new format and new set for the season ahead! You can expect bi-weekly episodes packed with industry insights, the latest trends, marketing news, and in-depth discussions about the ever-changing world of marketing, with the occasional special guest. If you're a marketer ready to dive into marketing stories, actionable insights, and the latest happenings in our industry, you won't want to miss this one. Tune in and let's kick off this new chapter together!
We're not crying, you are… Welcome to the final episode of The Girls in Marketing Podcast Season 5! Today, Olivia sits down to revisit your favourite podcast episodes from this season. It's no secret that Season 5 has officially been the biggest season of The Girls in Marketing Podcast so far, hitting 150,000 listens! It's been an amazing season filled with marketing advice from the best minds in marketing and we have loved every single episode we have recorded. In today's episode, we are going to be diving back into your favourite moments from this Season. From creative discussions with Jo Bird to SEO strategies with Areej AbuAli, we really did cover a lot this season. Make sure to check out our sponsors for this season: Find out more about Hostinger here
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⭐️ Start your passion project with Hostinger here: https://www.hostinger.com/girlsinmarketing ⭐️ Gain exclusive access to the social media strategies, tactics, and lessons that have propelled Monzo's social media success as a disrupter bank. In this episode of The Girls in Marketing Podcast, Olivia sits down with social media royalty, Richard Cook, Social Media Lead at Monzo Bank, as he delves into the captivating world of social media marketing. In this episode, you'll discover the journey behind Monzo's remarkable success in social media marketing as Richard shares his invaluable insights and strategies, despite having an untraditional route into marketing. This episode discusses: Building a multi-platform social media strategy Working with an FCA-regulated brand Adopting a creative approach to social media Having an untraditional route into marketing A huge thank you to Richard for coming to Liverpool to record the podcast. We hope you enjoy this episode, if you did please leave a review and follow our page
⭐️ Start your passion project with Hostinger here: https://www.hostinger.com/girlsinmarketing ⭐️ Welcome back to another episode of The Girls in Marketing Podcast! Today, we are diving into your marketing confessions. Back in March, we hosted an IRL event in London and we had a confessions box for our community to take part in it's safe to say you didn't hold back… From the hilarious to the heartfelt, we'll be unpacking your stories, sharing our own experiences, and offering expert insights from The Girls in Marketing Team along the way. A huge thanks to our podcast sponsors Hostinger and Kingsbridge Insurance! Find out more about Hostinger: https://www.hostinger.com/girlsinmarketing Find out more about Kingsbridge Insurance here: https://go.kingsbridge.co.uk/gim-podcast-pi-jan24 If you enjoy this episode (or we featured your confession), make sure you share the love on social media and leave us a review of how you enjoyed the podcast episode. We'll see you in next week's episode for a podcast episode with a marketer from a very popular bank
⭐️ Start your passion project with Hostinger here: https://www.hostinger.com/girlsinmarketing ⭐️ Welcome back to The Girls in Marketing Podcast! In this episode, we're diving deep into the world of performance marketing with a true trailblazer, Lily Thistlewood, the Head of Performance Marketing at Adanola. Adanola is one of the hottest brands right now and the athleisure brand has taken the fashion world by storm. Join us as we sit down with Lily to understand the secrets behind Adanola's remarkable success in performance marketing. From running her own marketing agency to working for big brands like The Very Group, Lily's career experience is something we can all learn a lot from. This episode discusses: What is performance marketing? Working at Adanola Agency vs. In house roles The shift from small to big businesses If you want to see more guests like Lily on the podcast, make sure you leave a rating as it helps us out more than you'd imagine. See you next week for another team episode!
⭐️ Start your passion project with Hostinger here: https://www.hostinger.com/girlsinmarketing ⭐️ In the age of social media influencers and digital networking, the concept of personal branding has become more popular. But is it truly necessary for success, or is it overrated? In this episode, we dive deep into the debate surrounding personal branding and give you our opinions. Through discussing real-life examples, we uncover the truth behind personal branding. Is it an essential tool for success in today's competitive job market, or is it merely a trend? Tune in to gain valuable insights that will help you navigate the world of personal branding, with a little help from the Girls in Marketing Community. We discuss: The trend of personal branding Reason to and reasons not to build a personal brand Good examples of case studies, like Steven Bartlett Our own opinions of personal branding YOUR opinions of personal branding As always, a huge thanks to our sponsors Hostinger and Kingsbridge Insurance! Find out more about Hostinger: https://www.hostinger.com/girlsinmarketing Find out more about Kingsbridge Insurance here: https://go.kingsbridge.co.uk/gim-podcast-pi-jan24 Tune in to find out what the team think about personal branding and don't forget to follow our Instagram @girlsinmarketing to get involved in future community debates. Our next team episode might just feature you… See you next week for an ADA podcast special
⭐️ Start your passion project with Hostinger here: https://www.hostinger.com/girlsinmarketing ⭐️ Welcome back to another episode of The Girls in Marketing Podcast! In this episode, we sit down with Anna Jones, a marketing strategist and Founder of Your AJency, to delve into her inspiring journey from the world of retail to agency life. Anna shares her invaluable insights and experiences on how she navigated her marketing career so far, highlighting the lessons she's learned, and the strategies she employed to carve out a successful career in marketing. In this episode, we discuss: Anna's first industry role at Marks and Spencer's How to make travelling fit with your career Using rejection to help you meet your career goals Building your own marketing agency Join us in this episode as we discuss Anna's remarkable journey and gain valuable advice on how to pivot your marketing career towards your own agency aspirations.
⭐️ Start your passion project with Hostinger here: https://www.hostinger.com/girlsinmarketing ⭐️ This week on The Girls in Marketing Podcast, we're talking about how to market to the new generation, Gen Z. With their unique behaviours, preferences and soaring screentime, capturing the attention of this new generation is both an art and a science. It's difficult to get right. Listen to the team discuss: The difference between Gen Z and Millenials How attitudes and behaviours of Gen Z differ The resurge of Snapchat Brands that have shifted their messaging to Gen Z Whether you're a seasoned marketer or just getting started, this episode offers invaluable tips to help you navigate the ever-evolving landscape of Gen Z marketing. As always, a huge thanks to our sponsors Hostinger and Kingsbridge Insurance! Find out more about Hostinger: https://www.hostinger.com/girlsinmarketing Find out more about Kingsbridge Insurance here: https://go.kingsbridge.co.uk/gim-podcast-pi-jan24 Tune in and learn how to get your brand to stand out among the younger generation. See you next week for another guest episode... it's a good one
⭐️ Start your passion project with Hostinger here: https://www.hostinger.com/girlsinmarketing ⭐️ In this episode of The Girls in Marketing Podcast, join us as we dive into the world of personal branding on LinkedIn with Lara Acosta. Lara, one of the most influential voices on LinkedIn, shares her insights on how to harness the power of storytelling to elevate your personal brand on the world's largest professional networking platform, LinkedIn. Olivia chats with Lara about: How LinkedIn is changing The importance of storytelling for brands and personal pages Lara's personal branding journey, from unemployment to building a six-figure business The most popular (and unpopular) post formats Tune in to unleash the power of strategic storytelling for your personal brand with Lara Acosta. Did you enjoy this episode? Make sure you rate us and follow our show to help us make the podcast even better! See you next week for a team episode! Girls in Marketing Team
⭐️ Start your passion project with Hostinger here: https://www.hostinger.com/girlsinmarketing ⭐️ The average TikTok user opens the app 19 times per day. It's safe to say TikTok has quickly taken over most of our lives. As the app continues to dominate the digital space, many of us wonder: Is TikTok still on the rise, or has it reached its peak? Join some of The Girls in Marketing Team in this TikTok special as we discuss: The latest TikTok headlines If TikTok is in its decline phase How to make content engaging for TikTok Small businesses who have blown up on TikTok Whether you're a seasoned TikTok user or curious observer, tune in to gain valuable insights into potentially THE most influential platforms of our time. As always, a huge thanks to our sponsors Hostinger and Kingsbridge Insurance! Find out more about Hostinger: https://www.hostinger.com/girlsinmarketing Find out more about Kingsbridge Insurance here: https://go.kingsbridge.co.uk/gim-podcast-pi-jan24 See you next Wednesday for another episode!
⭐️ Start your passion project with Hostinger here: https://www.hostinger.com/girlsinmarketing ⭐️ If there is someone who can make anything go viral, it's John Thornton. John is senior creative at SURREAL Cereal and ex-Social Media Manager at innocent drinks. With a whole array of creative marketing campaigns under his belt, John takes an out-of-the-box approach to all of his campaigns and it pays off. He's had plenty of viral moments, particularly reaching thousands of people when he handed a 6ft. resignation letter to innocent drinks to announce his career move on LinkedIn. For anyone working in the creative industry, this episode is for you. This episode covers:
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⭐️ Make sure to explore Hostinger's Website Builder: https://www.hostinger.com/girlsinmarketing Use code GIRLSINMARKETING to get an extra 10% off your plan! ⭐️ Does budget actually affect the success of your marketing campaign? In this team episode, we discuss low-budget marketing campaigns to give some inspiration to those of us who don't have a million-pound marketing budget to play around with. Join us as we discuss low-cost vs high-cost marketing campaigns, with some great examples from SURREAL Cereal, Grammarly and Moonpig. This episode covers: Marketing budgets Examples of low-cost marketing campaigns Harnessing your creativity Taking inspiration from other campaigns Also, be sure to check out our Kingsbridge Insurance: https://go.kingsbridge.co.uk/gim-podcast-pi-jan24 Thank you for listening to our podcast, we'll see you in next week's episode with another special guest.
Check out our amazing sponsor, Hostinger: https://www.hostinger.com/girlsinmarketing Use code GIRLSINMARKETING to get an extra 10% off your plan! We're so excited to be joined by Beth O'Malley on The Girls in Marketing Podcast for this episode. Beth is the self-confessed ‘Queen of CRM', she runs her own agency called Astral Digital, specialising in email marketing and strategy. This episode is incredibly practical, with so many insights and tips to supercharge your email marketing skills, with a particular focus on the future of email marketing, and how to get prepared for the changes coming soon. This episode covers: How to create an effective email marketing strategy including hyper-segmentation and hyper-personalisation The future of email marketing Email marketing misconceptions How CRMs and email marketing need to work together Data-driven marketing Learn more about our Email Marketing course, co-created by Beth here: https://go.girlsinmarketing.com/3SL9m3g Thank you for your support of our podcast, check out ways in which you can get involved in the podcast here: https://girlsinmarketing.com/podcast-join-page/ See you next week for another episode!
Check out Hostinger's Website Tool here: https://hostinger.com/girlsinmarketing Check out Kingsbridge Insurance here to find out more about Employers Liability: https://go.kingsbridge.co.uk/gim-podcast-el-jan24 Is Influencer Marketing nearing the end? There's no denying that the influencer industry is changing as we know it. With huge influencers like Molly Mae, Grace Beverley and Steven Bartlett rapidly changing the influencer landscape, we must be aware of all the changes happening in the space. In this episode, the Girls in Marketing Team discuss: Examples of successful influencer marketing Their own experiences of being influenced Some not-so-good examples of influencer marketing The evolution of influencers You guys love us discussing influencer marketing and, if you haven't already, go check out our other episodes on this topic: A Deep Dive Into Influencer Marketing with Fadzi Nyama: https://go.girlsinmarketing.com/47XkKyz Understanding Influencer Marketing with Natalia Cortazar: https://go.girlsinmarketing.com/4beO5r0 How Influenced Are We By Influencers? : https://go.girlsinmarketing.com/3UlxrQr Thanks for listening to this episode, we'll see you next week in a brand new episode!
Today, we have Jo Bird on the Girls in Marketing Podcast! Jo is the Creative Lead for Lounge, the disruptive lingerie brand taking the industry by storm. From working at e-comm powerhouses like Gymshark and Lounge, Jo shares some practical insights into how to be your most creative self. We're hoping you can take lots of knowledge and practical takeaways from today's episode including insight into how to be heard and why personal branding is so important today. This topic covers: Working on creative campaigns for Gymshark and Lounge Underwear Developing a strong personal brand How to get ideas approved by managers or senior leaders The process of designing the new Lounge stores A huge thanks to Jo for coming on The Girls in Marketing Podcast! Remember to check out our amazing sponsor, Hostinger, here: hostinger.com/girlsinmarketing Use code GIRLSINMARKETING to get an extra 10% off your Hostinger plan! Thanks for your support of the podcast, check out ways in which you can get involved in the podcast here: https://girlsinmarketing.com/podcast-join-page/
Everyone's career journey in the marketing industry is different. Some of us study marketing at universities while others opt for a more unconventional route, such as an apprenticeship. The Girls in Marketing team has various journeys into the marketing world, with some starting as marketing freelancers whilst others have a marketing degree. We've sat down today to talk through our career journeys, including how we all began working at Girls in Marketing too. This is our FIRST team episode of 2024 so make sure you show the love on socials! As always, a huge thank you to our new podcast sponsors, Hostinger and Kingsbridge Insurance! Find more about Hostinger's Website builder here: https://www.hostinger.com/girlsinmarketing Use code GIRLSINMARKETING to get an extra 10% off your Hostinger plan! Find out more about Professional Indemnity and Kingsbridge Insurance here: https://go.kingsbridge.co.uk/gim-podcast-pi-jan24 Thanks for listening to this week's episode, we'll see you next week!
Welcome back to The Girls in Marketing Podcast! Girls in Marketing is one of the biggest marketing communities out there, with a following of over 350,000+ marketers. The online community was started in 2019 by Liverpool-based, Olivia Hanlon, with no idea about its impact on the marketing industry many years later. Today, our Founder and CEO, Olivia Hanlon, is in the podcast hot seat and is ready to spill all the Girls in Marketing secrets about the journey so far. In this episode, Olivia chats about: The Start of Girls in Marketing The Future of the Girls in Marketing Podcast Building Your Personal Brand and The Pressure of Being Online The Future of Her Community-Based Business Taking Risks in Business and Your Career This is a very special episode to kick off season 5 of the podcast so hopefully you enjoy it! A special thank you to our NEW sponsor of the podcast, Hostinger! Find more about Hostinger's Website builder here: https://www.hostinger.com/girlsinmarketing We'll see you next week for another episode!
Welcome to a festive edition of The Girls in Marketing Podcast! Today, we're sitting down to discuss some of the team's favourite Christmas marketing adverts of 2023. From heartfelt charitable ads to light-hearted supermarket skits, we cover a broad range of Christmas ads! So grab a cosy cup of something warm and listen to this exclusive edition of The Girls in Marketing Podcast. We'll be back with a brand-new season in January with a new episode every week with some guests you won't want to miss. Make sure you're following us to get notified when we release a new episode and follow our Podcast LinkedIn Page to get a behind-the-scenes look at the podcast. Enjoy the episode!
It's the final episode of season 4 of The Girls in Marketing Podcast
Welcome back to The Girls in Marketing Podcast! Today's guest is an expert in Influencer Marketing and Social Media. Fadzi Nyama has become an industry leader in the influencer space with a huge passion for educating brands and content creators about how to build valuable communities and partnerships that work. Going from freelancer to founder of social media and talent agency, Handled Agency, Fadzi has picked up a range of expertise which she shares in today's episode. This episode covers: -The truth about being an influencer -Using social media to build community -Building meaningful brand partnerships -Transitioning from freelancing to agency life A huge thanks to Fadzi for sharing her wisdom, we loved recording this episode and hope you enjoyed listening too! Make sure to like and rate our podcast if you haven't already :)
Be the first to hear about our next season of The Girls in Marketing Podcast here: https://go.girlsinmarketing.com/3QAm8lv Wondering if you should be using memes within your marketing strategy? Getting FOMO from seeing your competitors getting involved with meme-able events? If you've ever wondered whether memes are relevant to your marketing strategy, today's episode is for you. This episode covers: Memes in a social media strategy Reactive marketing Trending topics in marketing The importance of timing in marketing Head over to our socials to check out some of our own memes! Enjoyed this episode? Make sure to go rate our podcast to help us improve the podcast for you!
Welcome back to The Girls in Marketing Podcast! Today, we are joined by TWO special guests and close friends of Girls in Marketing, Justin Clark and Lee Benecke. Between them, Justin and Lee have a wealth of marketing experience and knowledge which makes this a great episode. Together, the pair has founded SocialNorth, a company on a mission to connect the digital communities of the North of England. Justin and Lee are industry leaders in the digital space and make this episode a great one no matter what stage you are in your career. Listen in to find out more about the pair and the future of SocialNorth (spoiler: they have BIG plans
Welcome back to The Girls in Marketing Podcast! Today, the Girls in Marketing team are sitting down to discuss a topic on everyone's lips right now... Artificial Intelligence (AI). AI is a scary topic to discuss for a lot of marketers but we're here to discuss the topic with you and let you know how we use AI ourselves within the marketing industry. It's clear that AI is here to stay so make sure you listen to this episode to listen to our perspectives. Topics covered during this episode: Artificial Intelligence tools Is AI going to replace marketers? Improvements in the AI space ChatGPT and Bard Thank you for listening to this episode of the podcast! Make sure to like and follow our podcast to help us continue to bringing you some great episodes. If you're new around here, make sure to check out Girls in Marketing and how you can get involved here: https://go.girlsinmarketing.com/47inJ5m
This week, we're back with a special guest to talk all about positive workplace culture! Holly Clark is Digital Media Executive at CultureShift, a company working to lead a positive change in organisational culture. On today's episode, we dive into how you can implement a positive workplace culture, how to prevent a bad culture and everything in between. If you've considered making a positive shift within your workplace before, this episode is a great listen. Topics discussed on this episode: Positive workplace culture What makes up good and bad company culture? Red and green flags during the hiring process Feeling satisfied at work Make sure to tune in to see what you can do as a marketer to foster a more positive culture in your workplace!
We're back with another snack episode of The Girls in Marketing Podcast! This week's topic of discussion is B2B Influencer Marketing. Can influencer marketing be successful as a B2B practice? In this episode, the Girls in Marketing Team talk about: Types of influencer marketing Business-to-business marketing Examples of successful influencer marketing campaigns Make sure to tune into our other snack episodes to hear the team debate different topics in marketing!
On the Girls in Marketing Podcast this week, we are joined by Amelia Cohen who is a Solution Engineer for Marketing Cloud at Salesforce. If you're wanting to learn about customer lifecycles, this episode is for you. Amelia has expertise in customer journeys and digital marketing and she helps clients develop and consult on effective marketing strategies for businesses within her role. She also serves as the WhatsApp specialist within Marketing Cloud and is dedicated to staying on top of emerging trends in mobile marketing. Topics covered in this episode: Customer lifecycles and journeys Integrating customer experience and marketing Using customer data The acquisition and retention of customers Understanding your customer Don't forget to follow our podcast to be notified when our next episode is released! If you're new around here, make sure you get involved with Girls in Marketing: LinkedIn: https://www.linkedin.com/company/girls-in-marketing/ Instagram: https://www.instagram.com/girlsinmarketing/ TikTok: https://www.tiktok.com/@girlsinmarketingg Website: https://www.girlsinmarketing.com
Do you have to have a big budget for a marketing campaign to be successful? Today, Olivia, Amy and Keira sit down to brainstorm campaign tips for any marketing campaign, big or small, and discuss whether big budgets are ever really necessary. This episode doesn't hold back on how brands can get involved with trends and the team provide some great examples of big and small-budget marketing campaigns. In this episode, the Girls in Marketing Team talk about: Examples of great marketing campaigns Marketing budgets Brainstorming campaign ideas What makes a successful marketing campaign Working as a small business This episode is a great listen and we'd love to hear your thoughts on Big Budgets vs Small Budgets in Marketing on our social channels: LinkedIn: https://www.linkedin.com/company/girls-in-marketing/ Instagram: https://www.instagram.com/girlsinmarketing/ TikTok: https://www.tiktok.com/@girlsinmarketingg Check out how you can get involved with us here: https://go.girlsinmarketing.com/41JVd8H Don't forget to follow us if you enjoyed this episode!
Today, we have Florence Welke on the Girls in Marketing Podcast. Florence is a Senior PR Strategist at Lush and is an advocate for aligning your personal values with the company you work for. Lush made headlines when it became one of the first companies to leave Social Media back in 2021 and Florence discussed how this change was communicated to Lush employees and customers, whilst maintaining a strong brand reputation and online community. This episode is a great one if you're looking to drive your work forward with purpose and build a career that aligns with your personal values. This episode covers: Working in PR Building a community online and offline Lush's communication tactics Best marketing campaigns by Lush Huge thanks to Florence for joining us on this episode! Please make sure to like and follow us to keep updated with future episodes, see you in the next one!
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