SEO Podcast by #SEOSLY

Join me, Olga Zarr, as I sit down with Stuart, also known as SEO Jesus, to discuss the future of SEO. We delve deep into the shift away from traditional blogging, the impact of Google's Helpful Content update, and how to leverage AI and exact match domains for lead generation. Stuart shares his journey from affiliate marketing to founding his own successful SEO agency, his thoughts on Google's monopoly, and the potential future of SEO by 2025. We also explore effective YouTube strategies for SEO consultants, how to create engaging thumbnails, and the importance of maintaining curiosity and user-friendliness in your content. This episode is packed with actionable insights and practical advice. Follow SEO Consultant Olga Zarr or hire Olga to help you with SEO:

Join me for a deep dive into international SEO with the brilliant Kira Khoroshilova. In this interview, we dive deep into the complexities of international SEO, exploring how to effectively expand into multiple countries or languages, and the cultural nuances involved. Learn from Kira's real-life examples about the importance of keyword research, the best structural implementations, and how to avoid common pitfalls like over-relying on automatic translations. This conversation offers valuable insights into maximizing your global reach and increasing your ROI. Follow SEO Consultant Olga Zarr or hire Olga to help you with SEO:

In this interview with Charles Taylor, an enterprise SEO expert, we discuss a range of critical topics in SEO, including enterprise SEO and website migrations. We discuss the nuances of enterprise SEO versus traditional SEO, the complexity of large-scale migrations, and the importance of risk management. Charles also reveals some best practices for handling URL changes, the significance of internal linking, and the strategic use of AI in SEO. Additionally, we touch on the technical challenges of rendering JavaScript for search engines and how to effectively use Google's tools. This episode is packed with actionable insights for anyone looking to excel in enterprise SEO. Want to learn more about website migrations? https://seosly.com/blog/seo-migration-checklist/ https://seosly.com/blog/how-to-migrate-without-losing-traffic-seo/ Follow SEO Consultant Olga Zarr or hire Olga to help you with SEO:

In this episode of SEO Cash Flow, it's me, Olga Zarr, teaming up with Myriam Jessier to tackle BigQuery for SEOs. We're diving into how you can pull more insights out of Google Search Console data without turning into a data scientist. Myriam's going all-in on learning BigQuery, while I'm sticking to my minimalist, ADHD-friendly approach—keeping it simple, powerful, and quick. We chat about why BigQuery isn't as scary as it seems and how it can give you way more control over your data, letting you see past the usual Google limits. This is for SEOs who want that edge without a ton of fuss or coding. If you've been wanting to get into BigQuery but didn't know where to start, this episode is your roadmap. Follow Myriam Jessier:

In this episode, I interview David from SEO Crawl about recent updates to their SEO tool. We explore how SEO Crawl can help SEO workflows and provide more accurate data compared to some other popular tools in the market. Key points discussed: SEO Crawl's ability to access 100% of Search Console data, offering more comprehensive insights Automated brand vs non-brand keyword tracking setup, which significantly reduces manual work Custom annotations feature for tracking the impact of SEO changes over time Upcoming features, including automated search intent classification and improved reporting capabilities The conversation highlights how SEO Crawl can potentially consolidate multiple tools into one platform, offering both data analysis and actionable insights. This episode offers valuable insights for SEO professionals at all levels, from beginners to experienced practitioners. It provides a comprehensive overview of SEO Crawl's capabilities and its potential to improve SEO workflows. David also mentions an upcoming book on SEO reporting, which may be of interest to those looking to enhance their reporting processes. Check SEOcrawl: https://seosly.com/seocrawl Follow SEO Consultant Olga Zarr or hire Olga to help you with SEO:

In this episode, I explain how to analyze and diagnose website traffic and ranking drops. I walk you through the most common causes, such as Google core updates, failed website migrations, and site redesigns. I show you how to differentiate between traffic and ranking drops and why it's important to understand the difference. You learn step-by-step how to pinpoint what's affecting your website's performance, whether it's an algorithm change, a technical SEO issue, or something else. The Cora SEO Tool that I mention in the video:

In this episode, I talk with my friend Adrijana, an SEO mindset coach who recently made the bold decision to leave her dream job and pursue coaching full-time. We dive into: ✅ Adrijana's journey from stressed SEO consultant to mindset coach ✅ How she overcame fears and cultural expectations to quit her job ✅ The importance of aligning work with personal values like freedom and family ✅ Practical strategies for managing stress and improving work-life balance in SEO ✅ Why mindset coaching is particularly valuable for SEO professionals ✅ Tips for those considering leaving their jobs to start their own business ✅ The misconceptions about money and job security As someone who made a similar leap, I relate deeply to Adrijana's experience. Whether you're considering a career change or simply want to improve your work-life balance, this conversation offers valuable insights for SEOs at all stages. Find Adrijana on LinkedIn and YouTube for more SEO mindset coaching content: https://www.linkedin.com/in/adrijana-vujadin/ https://www.youtube.com/@coaching_for_SEO_professionals I will be happy if you check the below resources about me and my sponsors: My SEO newsletter: https://seosly.io/ My SEO course: https://seosly.com/seo-course/ Cora SEO tool (25% OFF): https://seosly.com/cora Follow SEO Consultant Olga Zarr or hire Olga to help you with SEO Follow Olga Zarr X/Twitter Follow Olga Zarr on LinkedIn The best SEO newsletter The best SEO podcast SEO consultant Olga Zarr

In this episode, I interview John Wright, a professional in the iGaming industry. John shares his unconventional journey from engineering to professional gambling, and eventually to SEO consulting for online casinos and gambling affiliates. The conversation delves into the complexities of SEO in the iGaming space, including data-driven decision making, the impact of Google's algorithm updates, and innovative strategies for building authoritative content. John also discusses his current venture, Stats Drone, a comprehensive software solution tailored for gambling affiliates, and touches upon responsible gambling initiatives. Follow Olga Zarr or hire Olga to help you with SEO Follow me on X: https://x.com/olgazarr Follow me on LinkedIn: https://www.linkedin.com/in/olgazarr/ My SEO newsletter: https://seosly.io/ My SEO Podcast: https://seosly.com/podcast/ You can hire me: https://seosly.com/hire-me/ Want to learn more about me? Check this: https://seosly.com/seo-consultant/ Want to contact me? Feel free to reach out at olga@seosly.com Watch the video version: https://youtu.be/j9LMpZesI1o

In this video, I dive into the details of Google's core algorithm updates, with a specific focus on the August 2024 core update. I explain what these updates are, how they impact your website's traffic, and why they should not be seen as penalties but rather as algorithmic adjustments. I share insights into the changes Google is making, including their emphasis on content that is genuinely useful to users. I also offer practical advice on how to approach these updates, what to avoid, and the importance of waiting until the update fully rolls out before making any drastic changes to your SEO strategy. If you're navigating the complexities of Google's updates and looking for ways to optimize your site in light of these changes, this video is for you. My SEO newsletter: https://seosly.io/ My SEO course: https://seosly.com/seo-course/ Cora SEO tool (25% OFF): https://seosly.com/cora Follow SEO Consultant Olga Zarr or hire Olga to help you with SEO Follow Olga Zarr X/Twitter Follow Olga Zarr on LinkedIn The best SEO newsletter The best SEO podcast SEO consultant Olga Zarr

In this episode, I dive deep into the importance of proper heading structure on the example of lawyer websites. I'll review random pages that show up in Google search results and analyze their headings. You will learn about common mistakes, best practices, and why headings matter for SEO. I'll also share some practical tips using tools like the Cora SEO tool to help you optimize your headings effectively. Check my full lawyer SEO guide: https://seosly.com/blog/lawyer-seo/ 25% OFF Cora: https://seosly.com/cora Introduction to Cora SEO tool: https://seosly.com/blog/cora-seo-tool/ The most comprehensive SEO audit course: https://seosly.com/seo-course/ Who am I? https://seosly.com/seo-consultant/

In this video, I dive deep into the importance of internal linking for lawyer websites and other local businesses. As an SEO expert with over 12 years of experience, including a significant focus on the legal industry, I've seen firsthand how proper internal linking can dramatically impact a website's SEO performance. You'll learn why using keyword-rich anchor text is crucial, how to avoid the common pitfalls of "read more" links, and why alt text for image links is a must. I'll also share insights on how to use tools like Cora to refine your internal linking strategy and boost your site's rankings. If you're looking to improve your site's SEO, this video is a must-watch! Want to take your SEO skills to the next level? Check out my SEO Audit Mastery Course, where I share my entire SEO audit methodology, refined over 12+ years in the industry. The course covers everything from the basics of SEO audits to advanced tactics that can help you charge $5K+ for an audit. You'll get lifetime access, regular updates, and direct access to me through live Q&A sessions and community discussions. Sign up today and transform your SEO career!

Welcome to the preview of my comprehensive SEO Audit Mastery Course! In this video, I cover the theoretical aspects of SEO auditing, which are essential for setting the right mindset and approach. This is a sneak peek into one of the many in-depth lessons included in the course. SEO Audit Mastery course enrollment is open: https://seosly.com/enroll/ From August 1st to August 15th, enroll in the SEO Audit Mastery Course at 80% off! Instead of $5,000, join for just $1,000. This is part of SEOSLY's 4th birthday celebration, and it's your chance to learn my detailed SEO auditing approach. Course Highlights: Over 20 videos now, with new content added weekly. Lifetime access to SEOSLY Pro premium community. Comprehensive modules covering all aspects of SEO auditing. Includes live Q&As starting in September. About Me: I've been doing SEO audits for years, charging premium rates thanks to my unique detective approach. I created SEOSLY in 2020 and have built a successful solo business, sharing my knowledge and experiences. Course Structure: Multiple modules with deep-dive videos and written materials. Topics include Introduction to SEO Audits, SEO Audit Tools, Performing an SEO Audit, and more. Designed for those wanting to boost their SEO career, go solo, or train employees. Why Such a Huge Discount? This is my first course and currently includes about 15% of the planned content. Ongoing updates will keep the course fresh and relevant.

In this episode, Olga Zarr and Myriam Jessier catch up on their recent projects and dive into the details of Olga's newly revamped SEOSLY Pro community and her SEO Audit Mastery course. ---

In this interview with Doug Cunnington, I'm pulling back the curtain on my journey to becoming an SEO audit expert.

I'm thrilled to announce the early bird presale for my SEO Audit Mastery Course. After two years of anticipation, it's finally available, and this is your chance to get in at the lowest price ever—just $750 for lifetime access (and lifetime access to SEOSLY Pro).

In this episode, I analyze the highly competitive keyword "personal injury lawyer" in Chicago, demonstrating a comprehensive approach to SEO optimization. This is just a taste of the premium content available in SEOSLY Pro. The shared screen is smaller as this is a preview of the content you will find in SEOSLY Pro: https://seosly.com/pro 50% OFF discount and a 30-day trial for just $1: MONTHLY ACCESS: https://seosly.com/month50off YEARLY ACCESS: https://seosly.com/year50off

In this episode, I have the pleasure of speaking with Patrick Rice, an e-commerce SEO expert with a wealth of knowledge and experience. We dive deep into the world of e-commerce SEO, discussing everything from how it differs from traditional SEO to the top mistakes often made by online retailers. Patrick shares his journey in the industry, including the challenges he faced early in his career and how he overcame them. We explore the importance of search intent in e-commerce SEO and the role of Google Merchant Feed in boosting online visibility. We also discuss the impact of AI on e-commerce websites and the anatomy of a typical e-commerce SERP. Patrick shares his favorite tools for e-commerce SEO and provides valuable insights on Shopify SEO, including best practices and common challenges. Throughout the interview, we touch on crucial topics such as JavaScript SEO, indexation problems, and the best CMS for e-commerce websites. Patrick even shares a recent case study where he helped a client resolve indexing issues and significantly improve their online performance. As we wrap up, Patrick reveals the top three mistakes he sees in e-commerce SEO and shares his final thoughts on the subject. If you're looking to improve your online store's visibility and drive more sales, this episode is a must-watch! Don't forget to like, share, and subscribe for more valuable SEO content. 00:00 Introduction 00:56 Patrick Rice makes an introduction 03:30 Olga asks Patrick about his beginnings in SEO 06:00 Olga asks Patrick about his biggest challenges at the start of his SEO career 09:30 How does e-commerce SEO differ from normal SEO? 13:50 Search intent in e-commerce SEO and Google getting it wrong 15:55 Google Merchant Feed's importance in e-commerce SEO 19:04 AI Overview's impact on e-commerce websites 20:37 The anatomy of an e-commerce SERP 22:21 Tools for e-commerce SEO 25:03 Shopify SEO challenges and best practices 27:05 Speed optimization on Shopify websites 28:12 JavaScript SEO & e-commerce 30:12 Olga's recommendations regarding JavaScript SEO for e-commerce websites 32:23 Indexation problems in e-commerce SEO 36:37 Olga's recent case study of an-ecommerce client with indexing issues 37:29 What's the best CMS for e-commerce websites? 38:20 Log file analysis for e-commerce websites 40:28 About Bing's support 41:14 Website structure for e-commerce websites 44:45 The top mistakes in e-commerce SEO 50:08 Olga's top three e-commerce SEO mistakes 51:18 Google Egg SEO 52:43 Final thoughts on e-commerce SEO 56:14 The best place to find Patrick Rice Watch the video version: https://youtu.be/T4C8M4xDIms Follow Patrick Rice: Website: https://patrickriceco.com/ LinkedIn: https://www.linkedin.com/in/patrick-s-rice/ YouTube: https://www.youtube.com/@patrickriceco Follow SEO Consultant Olga Zarr or hire Olga to help you with SEO Follow Olga Zarr X/Twitter Follow Olga Zarr on LinkedIn The best SEO newsletter The best SEO podcast SEO consultant Olga Zarr

Hi, I'm Olga Zarr, and welcome to my comprehensive guide on lawyer SEO! If your law firm's website is struggling to get noticed online, you've come to the right place. In this podcast, I'll dive deep into the world of lawyer SEO and share my expert strategies to help you dominate the search results and attract more clients. What You'll Learn: ✅ The importance of SEO for law firms ✅ Top SEO techniques specifically for lawyers ✅ How to avoid common SEO mistakes ✅ Tools and resources to improve your SEO efforts ✅ Real-life success stories from law firms Try SEOSLY Pro for $1: https://seosly.com/seosly-pro-premium-monthly Check the full lawyer SEO guide: https://seosly.com/blog/lawyer-seo/ Check Cora (25% OFF): https://seosly.com/cora Free trial of JetOctopus: https://seosly.com/jetoctopus Free trial of seoCrawl: https://seosly.com/seocrawl My favorite rank tracker: https://seosly.com/se-ranking/free-trial Have questions about Lawyer SEO? Drop them in the comments below, and I'll be happy to help. Let's take your law firm's online presence to the next level! Watch the lawyer SEO guide video on YouTube. Follow SEO Consultant Olga Zarr or hire Olga to help you with SEO Follow Olga Zarr X/Twitter Follow Olga Zarr on LinkedIn The best SEO newsletter The best SEO podcast SEO consultant Olga Zarr 00:00 Introduction 00:07 Join SEOSLY Pro 01:17 Olga about this lawyer SEO video guide and the corresponding written guide 01:46 Who is Olga Zarr to talk about lawyer SEO? 02:38 What you will get from this attorney SEO guide 03:54 A note on Olga's sarcasm 04:57 Olga Zarr's experience in SEO 05:23 How SEO audit clients can turn into monthly SEO clients 06:18 Why do lawyers need SEO? 08:00 What is lawyer SEO? 08:24 The nuances of SEO for lawyers 10:25 Subscribe to my newsletter to get three SEO templates for free 10:52 About SEO tools for law firm SEO 12:12 Cora SEO Tool for lawyer SEO 12:59 JetOctopus for lawyer SEO 13:16 Semrush for lawyer SEO 13:31 seoCrawl for attorney SEO 13:46 SE Ranking for attorney SEO 14:04 Desktop crawlers for lawyer SEO 14:20 Big Webmaster Tools for lawyer websites 15:06 Law firm target audience considerations 18:14 Keyword research and keyword optimization of law firm websites 21:38 Keyword search intents for lawyer SEO 22:25 Long-tail keywords in lawyer SEO 23:53 Competitive analysis for lawyers 25:04 Local keywords and a common mistake 25:44 Keyword cannibalization for lawyers 26:47 Keyword mapping for lawyer websites 28:02 CRO for lawyers28:39 EEAT and YMYL and lawyer websites 29:58 Cora Volatility Tool for lawyers 31:12 Website speed for lawyer websites 32:46 Accessibility for law firm websites 33:00 The CMS choice for a law firm website 33:48 On-page SEO for lawyer websites 35:12 Example Cora report for the “personal injury lawyer” phrase 37:45 Heading structure in law firm websites and examples 40:04 Strategic placement of keywords and keyword density 41:26 Law firm SEO image optimization 42:33 Internal linking for law firm websites 43:26 Schema/structured data for law firm websites 48:09 Local SEO for lawyers 50:15 How lawyers can rank highly in maps 51:21 Technical SEO for lawyer websites 53:43 How NOT to use client testimonials in law firm websites 54:36 Video in lawyer SEO 55:39 Off-page SEO for lawyers 57:39 Analytics, tracking, and conversions for lawyers 01:01:23 Hiring an SEO consultant vs an SEO agency for lawyer SEO 01:04:26 Is your lawyer SEO done right?

In this episode, I have a very special guest - Charles Floate, an SEO expert with 16 years of experience in the industry. We dive deep into the world of black hat SEO, discussing everything from the most interesting tactics that worked well in the past to the current state of affiliate SEO after recent Google updates. Charles shares fascinating insights on topics like Google's Site Reputation Abuse policy, ranking non-English websites, and using AI-generated content for SEO. We also talk about his favorite AI tools and the importance of understanding Google's quality signals. One of the highlights is our discussion on parasite SEO and how Charles effectively leverages it for his clients. He even reveals some tips for SEO beginners and the areas where people tend to focus too much or too little. Throughout the interview, Charles openly shares his experiences, including the Google penalties he has faced and how he recovered from them. It's a truly eye-opening conversation that you won't want to miss! So grab a pen and paper, and get ready to learn from one of the best in the business. Don't forget to like, share, and subscribe to SEOSLY for more valuable SEO content. Let's dive in! Watch the video version: https://youtu.be/i1I87PmP4NY 00:00 Introduction to the podcast 00:31 Introduction to Charles Floate 01:13 What does Charles Floate do now in SEO? 02:07 Olga introduce's the topics for the podcast 02:27 What is black hat SEO? 03:14 What were the most interesting black hat SEO tactics that worked well in the past? 05:42 What is going on with Google's Site Reputation Abuse policy? 10:38 Olga about ranking Polish and non-English websites in Google 10:52 What other non-English languages or countries are you targeting? 12:09 Olga asks Charles about the number of websites he has 12:43 What kinds of SEO tests does Charles do? 14:18 Insights on Google Helpful Content update 15:51 Insights on AI-generated content and SEO 19:37 Favorite AI tools for SEO 23:15 Insights on Google quality signals 25:27 Are there any issues with Google indexing? 28:54 How do you do parasite SEO? 31:49 Insights on LinkedIn as a parasite SEO tool 32:30 What's the state of affiliate SEO after all these Google updates? 35:43 Have you seen any Google Helpful Content update recoveries? 36:54 Have you ever built and ranked a website only using white hat SEO tactics? 37:58 Olga asks Charles about all the Google penalties he has ever got 41:35 Did reconsideration requests help you recover? 42:42 Charles talks about his meeting with Gary Illyes from Google 43:55 What are the tools you would recommend for black hat SEO? 46:41 Tips for SEO beginners 49:29 Parasite SEO and affiliate marketing 52:59 What is the area of SEO people focus on too much/too little? 58:56 Where to find Charles Follow SEO Consultant Olga Zarr or hire Olga to help you with SEO Follow Olga Zarr X/Twitter Follow Olga Zarr on LinkedIn The best SEO newsletter The best SEO podcast SEO consultant Olga Zarr

In this episode, Olga Zarr interviews Julia Nesterets, CEO of JetOctopus. They delve into the unique features and benefits of JetOctopus, a powerful SEO tool designed for large websites. Try JetOctopus for free: https://seosly.com/jetoctopus Julia explains why JetOctopus is ideal for big sites, covering topics such as crawl budget management, Google bot behavior analysis, and the various SEO tools available within the platform. They highlight the introduction of a free SEO package for new customers, including detailed technical SEO audits and ongoing support. Julia also discusses new features in JetOctopus and their benefits for users. Tune in to learn how JetOctopus can help your website achieve better SEO results. Watch the video version: https://youtu.be/8zHG9OmbGvY Follow SEO Consultant Olga Zarr or hire Olga to help you with SEO Follow Olga Zarr X/Twitter Follow Olga Zarr on LinkedIn The best SEO newsletter The best SEO podcast SEO consultant Olga Zarr

Join us, SEO consultants Olga Zarr and Myriam Jessier, as we share our experiences and strategies for navigating client relationships while maintaining your independence as an SEO consultant. We discuss setting boundaries, asserting your value, and avoiding the "employee trap." Packed with insights, this video will help you know when to say yes, no, or yes but, and protect your time, expertise, and professional identity. Don't let clients mistake you for an employee – watch now and take control of your SEO consulting career! Follow Myriam Jessier https://www.linkedin.com/in/myriamjessier/ https://twitter.com/myriamjessier https://www.myriamjessier.com/en Follow SEO Consultant Olga Zarr or hire Olga to help you with SEO Follow Olga Zarr X/Twitter Follow Olga Zarr on LinkedIn The best SEO newsletter The best SEO podcast SEO consultant Olga Zarr

Ever wondered how JavaScript impacts SEO? Here is the full written guide on JavaScript SEO on my website. In this interview, I ask Martin Splitt from Google the most pressing JavaScript SEO questions. Martin sheds light on Googlebot's behavior, the importance of server-side rendering, and how to identify and fix JavaScript SEO issues. Watch now to level up your JavaScript SEO knowledge! Watch the video on YouTube: https://youtu.be/0iHDk7uqByI In this comprehensive Q&A session, we cover a wide range of topics, including:✅ The path Googlebot follows when visiting a page ✅ How Google decides whether to index a specific page ✅ The new robots.txt reports in Google Search Console ✅ Dealing with crawl budget issues for small and large websites ✅ The time difference between Googlebot crawling and rendering a page ✅ How Googlebot handles dynamic content and JavaScript rendering ✅ The impact of "no-index" and "index" tags in source code vs. rendered HTML ✅ Blocking users based on geolocation and its SEO implications ✅ Understanding and identifying crawl budget issues ✅ Googlebot's behavior with button links, JavaScript links, and redirects ✅ Effective communication between SEOs and developers ✅ Evaluating JavaScript-based sites with SEO tools ✅ Best practices for e-commerce websites, pagination, and infinite scroll✅ Common JavaScript SEO mistakes and how to avoid themThis interview is packed with valuable insights and actionable tips for optimizing your JavaScript-based website for search engines. Follow SEO Consultant Olga Zarr or hire Olga to help you with SEO Follow Olga Zarr X/Twitter Follow Olga Zarr on LinkedIn The best SEO newsletter The best SEO podcast SEO consultant Olga Zarr

This episode of the SEO Podcast by #SEOSLY features Martina Zrzavá Libřická, a fellow SEO consultant with a wealth of experience in the industry. Our conversation was filled with valuable insights and honest reflections on our journeys as SEO consultants. In this candid conversation, we discuss: Navigating the unique SEO landscape in different countries Overcoming the challenges of staying up-to-date in an ever-changing industry Effective communication strategies with developers for successful projects Pricing strategies and client management techniques Common mistakes to avoid as an SEO consultant Tips for aspiring freelancers to succeed in the competitive SEO market Whether you're just starting your SEO consulting journey or looking to take your business to the next level, this video is packed with actionable insights and real-life examples that will help you on your path to success. Watch now and discover the secrets to thriving as an SEO consultant! https://youtu.be/ICANvOgsrhs Don't forget to like, comment, and share this post with your fellow SEO enthusiasts and aspiring consultants. Let's start a conversation and help each other grow in this exciting industry!

Today, I'm diving into a topic that's crucial for SEO consultants like myself: what makes the PERFECT SEO client?

Want to learn how to use the Knowledge Graph for SEO benefits? I got you covered. I just had an incredible conversation with the one and only Jason Barnard from Kalicube about leveraging the power of Google's Knowledge Graph for SEO benefits. Jason shared his invaluable insights and strategies on how you can harness the Knowledge Graph to: ✅ Boost your online visibility ✅ Establish your brand authority ✅ Dominate search engine results pages If you missed the live show, don't worry! You can watch the full interview on my YouTube channel right now: https://youtube.com/live/eOOq8qOc4OY Follow SEO Consultant Olga Zarr or hire Olga to help you with SEO Follow Olga Zarr X/Twitter Follow Olga Zarr on LinkedIn The best SEO newsletter The best SEO podcast SEO consultant Olga Zarr

In this episode of the SEO Podcast by SEOSLY, I speak with Terry Power, an experienced SEO expert who has been working in the digital marketing industry since 1994. Terry shares valuable insights on local SEO, lawyer SEO, and how to improve search rankings in a competitive online landscape. The SEO tool that will change your SEO game (and which both Olga and Terry use daily):⚡25% OFF Cora: https://seosly.com/cora We discuss the evolution of SEO over the years and the common pitfalls businesses should avoid when it comes to local SEO. Terry provides practical tips for developing an effective SEO strategy and dives into the specific challenges and opportunities that legal professionals face in the digital space. Terry shares his perspective on the future of SEO and the role AI plays in shaping the industry. He also gives us a glimpse into some of his favorite SEO tools and techniques that can help you outrank your competition. Whether you're looking to improve your local SEO efforts or attract more clients to your law firm, this episode offers valuable information and actionable advice. Be sure to subscribe to the SEO Sly channel for more expert insights and tips to help you succeed in your digital marketing endeavors. As Terry puts it, "If you want to get better at ranking, the best thing to do is to try things. Buy a domain, put something on it, and play." Watch the video version: https://youtu.be/apYZqnUCGAc Follow Terry Power:

In this insightful interview, I sit down with Andreas Voniatis, the founder of Artios and author of the book "Data-Driven SEO with Python." Andreas, an SEO veteran with over 20 years of experience, shares his journey in the world of search engine optimization and discusses the importance of data-driven approaches in modern SEO. He provides real-life examples of how he has applied data science and machine learning to tackle various SEO challenges, from optimizing information architecture to recovering from algorithm updates. Andreas also shares his thoughts on the impact of AI on the SEO industry and offers valuable advice for those just starting in the field. Tune in to learn more about data-driven SEO and how it can help you make better decisions and achieve better results. Don't forget to subscribe to my channel, SEO Sly, to learn SEO for free with me! Follow Andreas Voniatis Website: https://artios.io/book/ LinkedIn: https://www.linkedin.com/in/andreas-artios/ X/Twitter: https://twitter.com/andreasvoniatis Follow SEO Consultant Olga Zarr or hire Olga to help you with SEO Follow Olga Zarr X/Twitter Follow Olga Zarr on LinkedIn The best SEO newsletter The best SEO podcast SEO consultant Olga Zarr

Tired of endless emails and unproductive meetings? In this short and sweet episode, Olga and Myriam dive into the power of weekly summary emails. Discover how this simple practice can revolutionize your work life, keep priorities in check, and make your invisible efforts visible. Learn practical tips on how to create effective recap emails that shield you from unnecessary tasks, provide a platform for feedback, and improve client relationships. Whether you're an employee or a consultant, this episode will help you take control of your work week and shine a light on your valuable contributions. Don't miss out on this game-changing strategy! Watch the video version: https://youtu.be/y5A6FTA4CvU Follow SEO Consultant Olga Zarr or hire Olga to help you with SEO Follow Olga Zarr Twitter Follow Olga Zarr on LinkedIn The best SEO newsletter The best SEO podcast SEO consultant Olga Zarr

I had an insightful chat with freelance technical SEO expert Natalie Slater. She shared how she accidentally fell into SEO from a music background 15 years ago and has loved it ever since. Natalie gave great tips on transitioning from agency-side to solo freelancing, utilizing platforms like LinkedIn for leads, staying updated on AI impacts to SEO, and more. Tune in for her agency war stories, traveling digital nomad lifestyle, and technical SEO troubleshooting projects over the years. Follow Natalie on LinkedIn: https://www.linkedin.com/in/natalie-mott/ Follow Natalie on X/Twitter: https://twitter.com/njmott Watch the video version here. Follow SEO Consultant Olga Zarr or hire Olga to help you with SEO Follow Olga Zarr Twitter Follow Olga Zarr on LinkedIn The best SEO newsletter The best SEO podcast SEO consultant Olga Zarr

See how stable your rankings really are with the Cora Volatility Tool! In this video, I demonstrate this useful SEO tool that goes beyond traditional rank trackers by showing ranking volatility. ⚡25% OFF Cora: https://seosly.com/cora The Cora Volatility Tool runs multiple searches to reveal the percentage of time your pages and competitors' pages appear for chosen keywords. This helps diagnose issues like ranking fluctuations, Google testing different positions, and potential on-page cannibalization. I showcase the tool by searching for "best SEO newsletters" to analyze my site's rankings. You can see my optimized page ranks #7 but with some volatility in lower positions. I also appear at #16 and #9 for related pages. Compare this to the rock-solid top rankings of sites like Ahrefs for a better picture of true SEO stability. See exactly why this insight is so valuable compared to rank checkers that only sample daily rankings. As an exclusive offer to my community, get 25% off Cora with the link below! Test it out risk-free to take your SEO analysis to the next level. Check the video version: https://youtu.be/8Mq2X62wUFo?si=PwkYAJRsMdNW7qfG Follow SEO Consultant Olga Zarr or hire Olga to help you with SEO Follow Olga Zarr Twitter Follow Olga Zarr on LinkedIn The best SEO newsletter The best SEO podcast SEO consultant Olga Zarr

In this episode, I introduce my top SEO tool for 2024 and beyond - Cora. Cora is an advanced SEO tool created by Ted Kubaitis that statistically analyzes hundreds of ranking factors and generates detailed reports showing exactly what your site pages are lacking compared to competitor pages. ⚡️25% OFF Cora: https://seosly.com/cora I've been raving about Cora because it is transforming my work as an SEO for both my own websites and my clients' sites. Here's how it works: you enter a target keyword, location, and device type. Cora shows you the current rankings and then you can run a full report. The report analyzes the top 100 results and tells you what specific things you should improve in order to overtake the competition. It accounts for "factor diversity" - the idea that over-exploiting one ranking factor causes Google to ignore you for it. Cora is so powerful because the recipe for ranking success is different for every keyword and every site. I used to optimize pages properly but still couldn't move the needle on tough keywords. Now Cora gives me endless optimization ideas tailored to each situation. I show an example keyword report in the video and walk through how to interpret Cora's unmatched SEO advice. Check the video version: https://youtu.be/IFhPy38ZRYI?si=-u0uCin4z2zc_CXT Follow SEO Consultant Olga Zarr or hire Olga to help you with SEO Follow Olga Zarr Twitter Follow Olga Zarr on LinkedIn The best SEO newsletter The best SEO podcast SEO consultant Olga Zarr

Join SEO experts Olga, Rafał, and Radek as they debate whether SEO is dying in the age of AI. They discuss how Google algorithm updates and new technologies like generative AI could impact the future of SEO jobs. Get their top tips for future-proofing your SEO skills, like focusing on SEO fundamentals and always thinking about the user experience. Learn why they remain optimistic about SEO's future if you stay adaptable and keep developing your expertise. Watch the video version: https://youtu.be/6iSE0WESyMY?si=KFJxV0rorVgSOU2F Follow SEO Consultant Olga Zarr or hire Olga to help you with SEO Follow Olga Zarr Twitter Follow Olga Zarr on LinkedIn The best SEO newsletter The best SEO podcast

In this video, I give my unique takes on optimizations Google says not to focus on, but I disagree in some cases based on my experience! I explain why tactics like meta keywords or internal link sculpting may seem outdated, but could still aid SEO with the right approach. And while extreme keyword density is bad, higher density often correlates with better rankings in my testing. I also break down the gray areas around subdomains vs subdirectories, duplicate content issues, optimizing headings, and more. Just because Google deems something ineffective doesn't mean it can't work with finesse! I share opinions derived from extensive hands-on work - not just relying on Google guidance. Because search algorithms interacting with the real world require going beyond simplifications. Check out my contrarian SEO perspectives, examine the evidence yourself, and form your own conclusions. Do these "ignored" factors deserve reexamination? I welcome healthy debate in the comments! Watch the video version of this podcast here. Follow SEO Consultant Olga Zarr or hire Olga to help you with SEO Follow Olga Zarr Twitter Follow Olga Zarr on LinkedIn The best SEO newsletter The best SEO podcast

Burnout was slowly destroying me. As an ambitious SEO, I worked nonstop trying to get ahead - but I was exhausted all the time. My health and relationships started to crumble under the relentless pressure to do more. I knew something had to change before I hit total rock bottom. That's why in this video, I have a real talk about maintaining balance as an SEO with my friend Myriam Jessier. After both struggling with public breakdowns from pushing ourselves to unhealthy extremes, we realized the importance of boundaries and self-care in this results-driven industry. I get vulnerable about the mental fog, declining energy levels, and constant stress that made me less productive in the long run. Myriam shares her own wake-up call after multiple “ugly cry” moments brought on by SEO overload. Together, we are on the journey toward sustainable work habits that honor our minds and bodies. I discuss the small tweaks that have slowly empowered me to find more joy and balance. Like blocking off work-free evenings/weekends and getting serious about exercising. Myriam stresses being intentional when clocking out and listening when your mind/body says “enough!” We know there is no shame in prioritizing wellness over hustling constantly. If you struggle with burnout as an SEO, don't suffer in silence. Join me and Myriam for an honest dose of inspiration, understanding, and practical tips you need to create lasting positive change. It IS possible to thrive in SEO without losing yourself! Here is the video version of this podcast: https://youtu.be/sYAT7egRXQU

After years of obsessively working in SEO, I began feeling burnt out. As an ambitious perfectionist, I had let SEO take over too much of my life. So this year, I'm determined to achieve better work-life balance. In this video, I share my struggles with SEO overwork and some tactics I'm trying to find more balance, including setting stricter work hours, taking regular breaks, reading books unrelated to SEO, meditating, spending more time outside, and not overpacking my schedule with clients. I also discuss tools like Asana, Hubstaff, and Flow that help me work in focused "deep work" chunks and track how much time I actually spend working. While SEO will always be a passion of mine, I don't want it to be all-consuming. My hope is that by being more intentional about balance, I can boost my motivation, energy levels, and enjoyment of SEO in the long run. I'd love to hear from you in the comments about your own experiences finding work-life balance as an SEO! Do you have any other tips? Let me know if you have any other questions. Watch this episode on YouTube: https://youtu.be/jFeuZMp6voM

In this episode of my podcast, I interviewed renowned SEO expert Lee Witcher. Lee has over 15 years of experience in SEO testing and optimization. We had an enlightening discussion about his journey into SEO, from starting out trying different courses and software to finally realizing in 2018 that he needed to take his marketing and analytics background and apply it to SEO testing. The tool that will change your SEO game: ⚡️25% OFF Cora: https://seosly.com/cora Lee shared the "aha moment" that completely changed his SEO approach - realizing the need to test factors against each other to determine the strongest ones, not just test them against a control. From there, he started connecting with other testers, appearing on SEO Fight Club, and eventually becoming a co-host. Some of the topics Lee and I covered include: ✅ His thorough testing process and learnings around stop words, content length, and keyword density ✅ How factor diversity is critical to maintain rankings through Google updates ✅ Misconceptions around LSI keywords and how they actually can improve rankings ✅ His view that AI will replace most knowledge worker jobs in the next 3 years ✅ Tips for newbies on conducting valid SEO tests It was fascinating to learn from someone with so much hands-on SEO testing experience. Whether you're a longtime SEO or just starting out, I highly recommend watching the full interview to hear Lee's insightful perspectives. Watch the video: https://www.youtube.com/watch?v=De0_Aou-ejc Follow Lee: Tested SEO Traning: https://testedseotraining.com/ Lee on LinkedIn: https://www.linkedin.com/in/leewitcher/ Follow SEO Consultant Olga Zarr or hire Olga to help you with SEO Follow Olga Zarr Twitter Follow Olga Zarr on LinkedIn The best SEO newsletter The best SEO podcast SEO consultant Olga Zarr

Join Olga Zarr in this enlightening interview with SEO expert Carolyn Holzman, where we dive into the evolving world of Search Engine Optimization (SEO) and uncover the secrets behind successful SEO testing. Carolyn shares her journey from a business owner in Austin, Texas, to becoming a full-time SEO specialist, offering invaluable insights into the art and science of SEO. Your SEO deals from SEOSLY: ⚡️25% OFF Cora: https://seosly.com/cora

In this episode of the SEO Podcast by #SEOSLY, I discuss the differences between being an SEO employee and working as an independent SEO consultant. As someone who has been in both positions, I share the pros and cons of each. I explain what a typical SEO job entails - set hours, paid time off, limited income potential but steady salary and bonuses. As a consultant, you run your own business which gives flexibility but also accountability and uncertainty. However, you can charge higher rates and have room for faster growth. I share why working for someone else was personally frustrating for me, as well as the reasons why I ended up working more hours as a consultant out of passion despite having intended for more free time. I also touch on the opportunities for continued SEO learning and experiments when you consult directly with clients who allow quick implementation. Overall this video contrasts both worlds so you can better decide where you fit - whether you prefer more structure or higher earnings potential and autonomy. My goal is to provide value through my knowledge and experience to help you advance your own SEO career. Let me know if you have any other questions! Watch the video version: https://www.youtube.com/watch?v=721RoG5TREw

Join Doug Cunnington and Olga Zarr as they dive into a fascinating discussion around defining success in SEO. With over 20 years of combined experience, they explore how success metrics have shifted over their careers from monetization to lifestyle design. Olga shares her unique journey across agencies, in-house roles, and now running her own consultancy. Doug reflects on his transition towards branding beyond pure SEO rankings. They also provide tangible tips, like repurposing content across formats and using AI tools properly. Whether you're an aspiring or established SEO expert, you'll find takeaways to apply to your own version of SEO success. Watch the video version: https://youtu.be/-6c8QpfqrkE Follow SEO Consultant Olga Zarr or hire Olga to help you with SEO Follow Olga Zarr Twitter Follow Olga Zarr on LinkedIn The best SEO newsletter The best SEO podcast SEO consultant Olga Zarr

I had the honor of interviewing the legendary Aleyda Solis for my podcast. Aleyda shares how she moved from Nicaragua to Spain in 2006 and transitioned from being a web designer to an SEO consultant. She recounts her journey starting her own SEO agency, Orientism, in 2014 and eventually creating multiple successful side projects like SEO FOMO, Crawling Mondays, Marketing FOMO and Learning SEO. Aleyda provides invaluable advice for SEOs looking to go independent, stressing the importance of developing complementary skills in areas like project management, sales and marketing. We also discuss tactics for growing an engaged newsletter audience as she's done with SEO FOMO, which now has over 30K subscribers. If you want to hear the story of the most famous name in SEO directly from Aleyda herself, along with her best tips for consultants and solo-preneurs, make sure to watch this interview! Follow Aleyda Solis: Website: https://www.aleydasolis.com/en/ YouTube: @CrawlingMondaysbyAleyda Newsletter: https://seofomo.co/ SEOFOMO Chat: https://chat.seofomo.co/ Learning SEO: https://learningseo.io/ Follow SEO Consultant Olga Zarr or hire Olga to help you with SEO Follow Olga Zarr Twitter Follow Olga Zarr on LinkedIn The best SEO newsletter The best SEO podcast

In this video, SEO consultant Olga shares the story of how she made the decision to go solo and become an independent SEO consultant. She talks about how last October (2022) she finally decided to give up her agency SEO jobs and go fully independent starting November 1st. Initially she struggled with having multiple jobs but eventually got to the point where half her income was from clients and half from an agency. When she finally went fully solo, she suddenly had a lot more time to focus on her own brand, share tutorials and videos, and do what she loves. Within just 60 days of going independent, Olga not only matched but exceeded her previous agency income as her earnings started trending upwards. She encourages others to take the leap to become an independent consultant if they have the SEO experience and are passionate about it. The SEO community is also very supportive, as she experienced firsthand when many leaders offered to crowdsource funds to help with a legal issue. Olga reflects that her only regret is not going independent sooner. For anyone considering it, she's happy to provide advice and support to take that step. Follow Olga Zarr or hire Olga to help you with SEO Follow me on X/Twitter: https://twitter.com/olgazarr My SEO newsletter: https://seosly.com/newsletter/ My SEO Podcast: https://seosly.com/podcast/ You can hire me: https://seosly.com/hire-me/ Want to learn more about me? Check this: https://seosly.com/seo-consultant/

In this video, I chat with Myriam Jessier about using BigQuery for SEO analysis. As an SEO consultant, I was interested to learn more about BigQuery and how it can be useful for overcoming limitations with other platforms like Google Analytics and Search Console. Myriam provides a great overview explaining what BigQuery is, how it works, what kind of data you can analyze with it, and what the costs involved are. We discuss specifics around setting up BigQuery, writing SQL queries, and some real-life examples of analysis you can do. Key topics covered: Data retention issues with Google Analytics 4 Joining data sources like Search Console, Analytics, ads, and CRM Writing SQL queries even if you're not technical Determining if BigQuery is right for you/your clients Getting started guides and resources I definitely learned a lot as a BigQuery newbie from Myriam's deep knowledge on the subject. Let me know in the comments if you have any additional questions! Watch the video version: https://www.youtube.com/watch?v=yQwIIHmUtoI

As an SEO professional with over 10 years of experience working at agencies and now as a solo consultant, I often get asked about the differences between hiring an SEO agency versus an individual SEO consultant. In this video, I share my insider knowledge to help you make an informed decision when choosing an SEO provider. I break down the pros and cons including communication, pricing, attention received, expertise level, accountability, reporting, strategy creation, onboarding time, custom recommendations, busywork automation, response time, priority level, flexibility in scope changes, transparency about who is working on your site, core specialties, tools and resources utilized, capacity for new clients and more. I aim to educate about realistic expectations when working with agencies who take on hundreds of clients versus dedicated consultants who focus on fewer clients. My goal isn't to discount either option but rather to bring awareness around common pitfalls so you can make the best choice for your business. Let me know if you have any other questions. Follow Olga Zarr or hire Olga to help you with SEO

In this episode of the #SEOSLY SEO Podcast, I interviewed Mark Williams-Cook, director at the digital agency Candor and creator of the SEO tool Also Asked. Watch the interview on YouTube: https://youtu.be/YbgwBAxoyFc Your SEO deals from SEOSLY: ⚡️25% OFF Cora: https://seosly.com/cora

I had the pleasure of sitting down with Nathan Gotch, an experienced SEO expert, to discuss his journey and insights into search engine optimization. Nathan shares how he got his start blogging about baseball pitching in college, then discovered the power of SEO to drive traffic. Your SEO deals from SEOSLY:⚡️25% OFF Cora: https://seosly.com/cora

Pedro Dias shares his unique perspective on search quality and the future of SEO in this fascinating interview. Pedro brings a thoughtful approach that combines technical expertise with focusing on real user needs. Some of his key insights: How Google assesses quality based on user behavior, not by dictating standards Why SEOs should focus on information architecture and UX before SEO tactics Optimistic view of AI - it will augment SEOs' work, not replace His experience working at Google in the early days Pedro offers so much wisdom from being on both sides of search - creating it at Google and now optimizing for it as a consultant. Don't miss this chance to learn from an industry insider! Pedro brings a passionate, thoughtful approach to SEO that can help any digital marketer. Hit subscribe and share the knowledge! Follow Pedro: Twitter/X: https://twitter.com/pedrodias LinkedIn: https://www.linkedin.com/in/pedrodias/ Visively: https://www.visively.com/ Follow Olga Zarr or hire Olga to help you with SEO Follow me on Twitter: https://twitter.com/olgazarr My SEO newsletter: https://seosly.com/newsletter/ My SEO Podcast: https://seosly.com/podcast/ You can hire me: https://seosly.com/hire-me/ Want to learn more about me? Check this: https://seosly.com/seo-consultant/ Want to contact me? Feel free to reach out at olga@seosly.com

I had an insightful conversation with Jason Barnard, The Brand SERP Guy, about Google's biggest algorithm update ever - the Killer Whale update. We discussed how Google made massive changes to its Knowledge Graph in July 2022, focusing on people entities and EEAT credibility signals. This then rolled out into core updates in August and September 2022. Jason explained how the changes affect personal brands and how to prepare, including sculpting your online entity so Google understands you correctly. He also shared tips on monitoring brand SERPs to optimize your digital marketing strategy. This update shows the growing importance of brand signals and entities. Don't miss Jason's follow-up webinar on this topic here: https://kalicu.be/killer-whale/ https://www.youtube.com/watch?v=RhJlCP-gymY Or watch the video version of this podcast: https://www.youtube.com/watch?v=nEe2SMzCFfo

Join me for an insightful interview with Kristina Azarenko, an experienced SEO expert who shares her journey into the world of SEO. In this interview, I talk with Christina about how she accidentally stumbled upon an SEO course back in 2011 which sparked her fascination with the field. She recounts her various SEO roles over the years, from working at agencies to running her own business. Christina provides a behind-the-scenes look at launching online courses, building a following on social media, and creating helpful tools like her SEO browser extension. She also shares tips on e-commerce SEO, website migrations, and working effectively with developers. Some highlights include: How a $75 income month during the pandemic led Christina to double down on course creation Christina's advice for anyone starting out in SEO - learn as much as possible before specializing The importance of communication and collaboration during website migrations How to structure and market online courses successfully Follow and connect with Kristina: X: https://twitter.com/azarchick LinkedIn: https://www.linkedin.com/in/kristinaazarenko/ Website: https://marketingsyrup.com/ SEO Pro Extension: https://marketingsyrup.com/seo-pro-extension/ Follow Olga Zarr or hire Olga to help you with SEO

In this podcast episode, I provide a walkthrough of my free Google Looker Studio SEO template that I created to give back to the SEO community. Learn about my free Google Looker Studio SEO template on my SEOSLY site. Watch the video showing the template: https://youtu.be/dg3gQRKjuSg?si=toGr7E_xeqcr6ENB Over the past few years since launching my blog, YouTube channel, and podcast, the SEO community has been incredibly helpful and supportive, so this is my way of saying thanks! My template connects data from Google Analytics 4, Google Search Console, and SE Ranking's rank tracker. It includes tabs for analyzing content performance, events, conversions, search analytics, keywords, and rankings. I demonstrate the template using sample data from my test website PigeonHow.com, where all the content is AI-generated. This is a really powerful free tool to help you analyze your own or your clients' SEO data. To get the template, simply subscribe to my weekly SEO newsletter by going to my website. Anyone subscribed by October 1, 2023 will receive it right away, and anyone who subscribes after that date will get it instantly in their confirmation email. I've included instructions for customizing the template for your own data sources. I also welcome your feedback on the template to help me improve it. Follow the video link in the description to watch my demo and gain access to this comprehensive SEO template for Google Looker Studio!

In this interview, I spoke with SEO expert Cyrus Shepard about his career and insights into search engine optimization today. Cyrus shared how he accidentally fell into SEO while trying to market his own websites in the early days. He started by doing SEO for his wife's company, then got a job in customer support at SEO Moz, working his way up to become their lead SEO. Your SEO deals from SEOSLY:⚡️25% OFF Cora: https://seosly.com/cora

In this jam-packed episode of the SEOSLY SEO Podcast as I sit down with former Google search spam analyst Kaspar Szymanski! Having worked inside the engine, Kaspar shares invaluable insights into ranking factors and penalties from his time at the Big G. Your SEO deals from SEOSLY:⚡️25% OFF Cora: https://seosly.com/cora