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9 episodes with mary lasker
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Lesley Jane Seymour welcomes Judy Pearson, a bestselling author and accomplished presenter, to discuss her remarkable journey of reinvention and resilience. Pearson shares her inspiring story, from being a high school French teacher and basketball coach to becoming a celebrated writer after overcoming breast cancer. Her latest book, Crusade to Heal America: The Remarkable Life of Mary Lasker, explores the life of a pioneering figure in cancer research and advocacy, highlighting the importance of courage and collaboration among women. Listeners will gain insight into Pearson's personal trials and triumphs, the transformative power of storytelling, and the vital role women play in shaping history and health care. This episode is a testament to the strength found in adversity and the endless possibilities of reinvention. About the Guest: Judy Pearson is a best-selling author, an accomplished presenter, and a graduate of Michigan State University. Judy's first two biographies told the stories of ordinary Americans who had been extraordinarily courageous during World War II. A diagnosis of breast cancer interrupted Judy's career, but believing there is always treasure in life's wreckage, she created an anthology of the articles and blogs called It's Just Hair: 20 Essential Life Lessons. Crusade to Heal America: The Remarkable Life of Mary Lasker, was selected as the 2023 Florida Book Award Bronze Medal winner. Judy was named one of Chicago's Most Inspirational Women, was selected as a finalist for the Arizona Healthcare Leadership Awards and named a Phoenix Healthcare Hero the same year. She and her husband, David, live in Nokomis, FL. Connect: Website Amazon Connect with Lesley Jane Seymour: Website Instagram LinkedIn Substack If you found this episode insightful, please follow the podcast and leave a review on Apple Podcasts. For more resources and community support, join me on Substack. Until next time, keep reinventing!
Dr. Claire Pomeroy is a distinguished physician, educator, and advocate for healthcare reform. With an undergraduate and medical degree from the University of Michigan and an MBA from the University of Kentucky, Dr. Pomeroy has served on the medical faculties of the University of Kentucky, the University of Minnesota, and UC Davis, where she became the dean of the School of Medicine and is now professor emeritus. Her career has focused on addressing healthcare disparities, advocating for a proactive, preventative healthcare system that ensures equitable care for all populations, especially the underserved. Since June 2013, Dr. Pomeroy has been the president of the Albert and Mary Lasker Foundation, where she provides strategic leadership in promoting medical research and public advocacy. The Lasker Foundation is renowned for its prestigious annual awards that recognize groundbreaking achievements in medical science and public service. Under her leadership, the foundation continues to inspire scientific innovation and discovery worldwide. Her life experiences, including overcoming a difficult childhood in the foster care system, have shaped her deep commitment to healthcare equality and compassion for disadvantaged populations. Dr. Pomeroy's unique blend of scientific expertise, leadership, and advocacy continues to impact the field of medical research and healthcare reform.
In this episode, author Judy Pearson of "Crusade to Heal America - The Remarkable Life of Mary Lasker" shares how she began her writing journey and the inspiration behind her book. She also opens up about how her cancer diagnosis paused her writing career and inspired her to establish a nonprofit organization for women battling cancer, turning her personal challenges into a mission to support others.
In this episode, author Judy Pearson of "Crusade to Heal America - The Remarkable Life of Mary Lasker" shares how she began her writing journey and the inspiration behind her book. She also opens up about how her cancer diagnosis paused her writing career and inspired her to establish a nonprofit organization for women battling cancer, turning her personal challenges into a mission to support others.
Mary Woodard Lasker had a singular goal: saving lives by increasing medical research. Together with her husband, advertising genius Albert, they created the Lasker Foundation, bestowing the Lasker Awards. Known as the "American Nobels," these became the most prestigious research awards in America. The Laskers' next step was transforming the sleepy and ineffectual American Society for the Control of Cancer, reinventing it as the American Cancer Society in 1944. But the real increase in medical research funding occurred when Mary discovered a revolutionary source: the federal government. "I'm just a catalytic agent," she would insist, while she tirelessly lobbied Congress and presidents alike. She played a major role in expanding the National Institutes of Health from a single entity to the largest research facility in the world. A feminist who used her femininity wisely, Mary's ultimate victory was bringing together two political adversaries to help launch the original cancer moonshot: the 1971 National Cancer Act. Judith Pearson's biography Crusade to Heal America: The Remarkable Life of Mary Lasker (Mayo Clinic Press, 2023) paints the portrait of a woman who was savvy, steely, and deliberate. Mary Lasker courageously positioned herself at the crossroads of politics, science, and medicine. At a time when women in research laboratories and the halls of Congress were anomalies, she smashed stereotypes in the fashion of Jeannette Rankin, Ruth Bader Ginsburg, and Shirley Chisholm. As eloquently described in this absorbing history, the country's march to conquer humanity's most feared maladies was well-fueled by its fearless and feisty crusader, Mary Lasker. Learn more about your ad choices. Visit megaphone.fm/adchoices Support our show by becoming a premium member! https://newbooksnetwork.supportingcast.fm/new-books-network
Mary Woodard Lasker had a singular goal: saving lives by increasing medical research. Together with her husband, advertising genius Albert, they created the Lasker Foundation, bestowing the Lasker Awards. Known as the "American Nobels," these became the most prestigious research awards in America. The Laskers' next step was transforming the sleepy and ineffectual American Society for the Control of Cancer, reinventing it as the American Cancer Society in 1944. But the real increase in medical research funding occurred when Mary discovered a revolutionary source: the federal government. "I'm just a catalytic agent," she would insist, while she tirelessly lobbied Congress and presidents alike. She played a major role in expanding the National Institutes of Health from a single entity to the largest research facility in the world. A feminist who used her femininity wisely, Mary's ultimate victory was bringing together two political adversaries to help launch the original cancer moonshot: the 1971 National Cancer Act. Judith Pearson's biography Crusade to Heal America: The Remarkable Life of Mary Lasker (Mayo Clinic Press, 2023) paints the portrait of a woman who was savvy, steely, and deliberate. Mary Lasker courageously positioned herself at the crossroads of politics, science, and medicine. At a time when women in research laboratories and the halls of Congress were anomalies, she smashed stereotypes in the fashion of Jeannette Rankin, Ruth Bader Ginsburg, and Shirley Chisholm. As eloquently described in this absorbing history, the country's march to conquer humanity's most feared maladies was well-fueled by its fearless and feisty crusader, Mary Lasker. Learn more about your ad choices. Visit megaphone.fm/adchoices Support our show by becoming a premium member! https://newbooksnetwork.supportingcast.fm/history
Mary Woodard Lasker had a singular goal: saving lives by increasing medical research. Together with her husband, advertising genius Albert, they created the Lasker Foundation, bestowing the Lasker Awards. Known as the "American Nobels," these became the most prestigious research awards in America. The Laskers' next step was transforming the sleepy and ineffectual American Society for the Control of Cancer, reinventing it as the American Cancer Society in 1944. But the real increase in medical research funding occurred when Mary discovered a revolutionary source: the federal government. "I'm just a catalytic agent," she would insist, while she tirelessly lobbied Congress and presidents alike. She played a major role in expanding the National Institutes of Health from a single entity to the largest research facility in the world. A feminist who used her femininity wisely, Mary's ultimate victory was bringing together two political adversaries to help launch the original cancer moonshot: the 1971 National Cancer Act. Judith Pearson's biography Crusade to Heal America: The Remarkable Life of Mary Lasker (Mayo Clinic Press, 2023) paints the portrait of a woman who was savvy, steely, and deliberate. Mary Lasker courageously positioned herself at the crossroads of politics, science, and medicine. At a time when women in research laboratories and the halls of Congress were anomalies, she smashed stereotypes in the fashion of Jeannette Rankin, Ruth Bader Ginsburg, and Shirley Chisholm. As eloquently described in this absorbing history, the country's march to conquer humanity's most feared maladies was well-fueled by its fearless and feisty crusader, Mary Lasker. Learn more about your ad choices. Visit megaphone.fm/adchoices Support our show by becoming a premium member! https://newbooksnetwork.supportingcast.fm/medicine
Mary Woodard Lasker had a singular goal: saving lives by increasing medical research. Together with her husband, advertising genius Albert, they created the Lasker Foundation, bestowing the Lasker Awards. Known as the "American Nobels," these became the most prestigious research awards in America. The Laskers' next step was transforming the sleepy and ineffectual American Society for the Control of Cancer, reinventing it as the American Cancer Society in 1944. But the real increase in medical research funding occurred when Mary discovered a revolutionary source: the federal government. "I'm just a catalytic agent," she would insist, while she tirelessly lobbied Congress and presidents alike. She played a major role in expanding the National Institutes of Health from a single entity to the largest research facility in the world. A feminist who used her femininity wisely, Mary's ultimate victory was bringing together two political adversaries to help launch the original cancer moonshot: the 1971 National Cancer Act. Judith Pearson's biography Crusade to Heal America: The Remarkable Life of Mary Lasker (Mayo Clinic Press, 2023) paints the portrait of a woman who was savvy, steely, and deliberate. Mary Lasker courageously positioned herself at the crossroads of politics, science, and medicine. At a time when women in research laboratories and the halls of Congress were anomalies, she smashed stereotypes in the fashion of Jeannette Rankin, Ruth Bader Ginsburg, and Shirley Chisholm. As eloquently described in this absorbing history, the country's march to conquer humanity's most feared maladies was well-fueled by its fearless and feisty crusader, Mary Lasker. Learn more about your ad choices. Visit megaphone.fm/adchoices Support our show by becoming a premium member! https://newbooksnetwork.supportingcast.fm/biography
Mary Woodard Lasker had a singular goal: saving lives by increasing medical research. Together with her husband, advertising genius Albert, they created the Lasker Foundation, bestowing the Lasker Awards. Known as the "American Nobels," these became the most prestigious research awards in America. The Laskers' next step was transforming the sleepy and ineffectual American Society for the Control of Cancer, reinventing it as the American Cancer Society in 1944. But the real increase in medical research funding occurred when Mary discovered a revolutionary source: the federal government. "I'm just a catalytic agent," she would insist, while she tirelessly lobbied Congress and presidents alike. She played a major role in expanding the National Institutes of Health from a single entity to the largest research facility in the world. A feminist who used her femininity wisely, Mary's ultimate victory was bringing together two political adversaries to help launch the original cancer moonshot: the 1971 National Cancer Act. Judith Pearson's biography Crusade to Heal America: The Remarkable Life of Mary Lasker (Mayo Clinic Press, 2023) paints the portrait of a woman who was savvy, steely, and deliberate. Mary Lasker courageously positioned herself at the crossroads of politics, science, and medicine. At a time when women in research laboratories and the halls of Congress were anomalies, she smashed stereotypes in the fashion of Jeannette Rankin, Ruth Bader Ginsburg, and Shirley Chisholm. As eloquently described in this absorbing history, the country's march to conquer humanity's most feared maladies was well-fueled by its fearless and feisty crusader, Mary Lasker. Learn more about your ad choices. Visit megaphone.fm/adchoices Support our show by becoming a premium member! https://newbooksnetwork.supportingcast.fm/american-studies
Mary Woodard Lasker had a singular goal: saving lives by increasing medical research. Together with her husband, advertising genius Albert, they created the Lasker Foundation, bestowing the Lasker Awards. Known as the "American Nobels," these became the most prestigious research awards in America. The Laskers' next step was transforming the sleepy and ineffectual American Society for the Control of Cancer, reinventing it as the American Cancer Society in 1944. But the real increase in medical research funding occurred when Mary discovered a revolutionary source: the federal government. "I'm just a catalytic agent," she would insist, while she tirelessly lobbied Congress and presidents alike. She played a major role in expanding the National Institutes of Health from a single entity to the largest research facility in the world. A feminist who used her femininity wisely, Mary's ultimate victory was bringing together two political adversaries to help launch the original cancer moonshot: the 1971 National Cancer Act. Judith Pearson's biography Crusade to Heal America: The Remarkable Life of Mary Lasker (Mayo Clinic Press, 2023) paints the portrait of a woman who was savvy, steely, and deliberate. Mary Lasker courageously positioned herself at the crossroads of politics, science, and medicine. At a time when women in research laboratories and the halls of Congress were anomalies, she smashed stereotypes in the fashion of Jeannette Rankin, Ruth Bader Ginsburg, and Shirley Chisholm. As eloquently described in this absorbing history, the country's march to conquer humanity's most feared maladies was well-fueled by its fearless and feisty crusader, Mary Lasker. Learn more about your ad choices. Visit megaphone.fm/adchoices
Mary Woodard Lasker had a singular goal: saving lives by increasing medical research. Together with her husband, advertising genius Albert, they created the Lasker Foundation, bestowing the Lasker Awards. Known as the "American Nobels," these became the most prestigious research awards in America. The Laskers' next step was transforming the sleepy and ineffectual American Society for the Control of Cancer, reinventing it as the American Cancer Society in 1944. But the real increase in medical research funding occurred when Mary discovered a revolutionary source: the federal government. "I'm just a catalytic agent," she would insist, while she tirelessly lobbied Congress and presidents alike. She played a major role in expanding the National Institutes of Health from a single entity to the largest research facility in the world. A feminist who used her femininity wisely, Mary's ultimate victory was bringing together two political adversaries to help launch the original cancer moonshot: the 1971 National Cancer Act. Judith Pearson's biography Crusade to Heal America: The Remarkable Life of Mary Lasker (Mayo Clinic Press, 2023) paints the portrait of a woman who was savvy, steely, and deliberate. Mary Lasker courageously positioned herself at the crossroads of politics, science, and medicine. At a time when women in research laboratories and the halls of Congress were anomalies, she smashed stereotypes in the fashion of Jeannette Rankin, Ruth Bader Ginsburg, and Shirley Chisholm. As eloquently described in this absorbing history, the country's march to conquer humanity's most feared maladies was well-fueled by its fearless and feisty crusader, Mary Lasker. Learn more about your ad choices. Visit megaphone.fm/adchoices
Beyond health advocacy, Mary also had a deep passion for making New York City more beautiful through flower planting. The enduring influence of Mary and Albert Lasker is still felt in the world of medical research, shaping how it is conducted and funded.Betsy and Judirh also discussed the Lasker Foundation, often referred to as "The American Nobel Peace Prize" for its significant contributions to medical research. Personally, Betsy found Mary Lasker's story to be truly inspiring, emphasizing the need for more individuals like her in our society.
In Crusade to Heal America, Judy Pearson shares the never-before-told story of Mary Lasker, a woman who was savvy, steely, and deliberate, with the goal of eliminating human suffering. While scientists looked at disease as a problem to be solved, Lasker saw it as a beast to be slain. Her first step was creating, with her husband Albert, the Lasker Foundation, which bestows annual awards for medical research. Next, they reimagined—and renamed—the American Cancer Society, greatly increasing the donations. But when Lasker learned that 40% of WWII volunteers had been rejected for health reasons, she asked the question no one else had: Why wasn't the federal government funding medical research? Proclaiming herself a “catalytic agent,” she led a ceaseless, behind-the-scenes crusade to improve the health of Americans. Lasker's crusade transformed the National Institute of Health from a single, poorly funded entity to the greatest medical research facility on the planet. And while she counted legislators, medical experts, celebrities, and presidents as allies, she was not without naysayers and enemies who wanted to see her fail. When her beloved Albert died of cancer, Lasker doubled down on her crusade, insisting that a cure for the disease was within reach with more research money. Her crusade ultimately resulted in an extraordinary $1.3 billion for cancer research ($9.6 billion today), turning the nearly always fatal disease into one that was survivable.
In Crusade to Heal America, Judy Pearson shares the never-before-told story of Mary Lasker, a woman who was savvy, steely, and deliberate, with the goal of eliminating human suffering. While scientists looked at disease as a problem to be solved, Lasker saw it as a beast to be slain. Her first step was creating, with her husband Albert, the Lasker Foundation, which bestows annual awards for medical research. Next, they reimagined—and renamed—the American Cancer Society, greatly increasing the donations. But when Lasker learned that 40% of WWII volunteers had been rejected for health reasons, she asked the question no one else had: Why wasn't the federal government funding medical research? Proclaiming herself a “catalytic agent,” she led a ceaseless, behind-the-scenes crusade to improve the health of Americans. Lasker's crusade transformed the National Institute of Health from a single, poorly funded entity to the greatest medical research facility on the planet. And while she counted legislators, medical experts, celebrities, and presidents as allies, she was not without naysayers and enemies who wanted to see her fail. When her beloved Albert died of cancer, Lasker doubled down on her crusade, insisting that a cure for the disease was within reach with more research money. Her crusade ultimately resulted in an extraordinary $1.3 billion for cancer research ($9.6 billion today), turning the nearly always fatal disease into one that was survivable.
In Crusade to Heal America, Judy Pearson shares the never-before-told story of Mary Lasker, a woman who was savvy, steely, and deliberate, with the goal of eliminating human suffering. While scientists looked at disease as a problem to be solved, Lasker saw it as a beast to be slain. Her first step was creating, with her husband Albert, the Lasker Foundation, which bestows annual awards for medical research. Next, they reimagined—and renamed—the American Cancer Society, greatly increasing the donations. But when Lasker learned that 40% of WWII volunteers had been rejected for health reasons, she asked the question no one else had: Why wasn't the federal government funding medical research? Proclaiming herself a “catalytic agent,” she led a ceaseless, behind-the-scenes crusade to improve the health of Americans. Lasker's crusade transformed the National Institute of Health from a single, poorly funded entity to the greatest medical research facility on the planet. And while she counted legislators, medical experts, celebrities, and presidents as allies, she was not without naysayers and enemies who wanted to see her fail. When her beloved Albert died of cancer, Lasker doubled down on her crusade, insisting that a cure for the disease was within reach with more research money. Her crusade ultimately resulted in an extraordinary $1.3 billion for cancer research ($9.6 billion today), turning the nearly always fatal disease into one that was survivable.
If you work in CME, especially in oncology, then sooner or later you're going to consult American Cancer Society resources. But how much do you know about the history of this organization? And how much do you know about Mary Lasker and her contributions to cancer research? Hello, hello, and welcome back to Write Medicine, the podcast that explores best practices in creating continuing education content for health professionals. I'm your host, Alex Howson, and in today's episode, we explore a story that shaped the field of medicine and cancer research in particular. My guest is Judy Pearson, an author, cancer survivor, and catalyst for change who shares her extensive research on Mary Lasker, a woman whose name may not be widely known, but whose impact on cancer research and treatment is immeasurable. We explore how Mary's partnership with her husband Albert played a pivotal role in transforming the American Society for the Control of Cancer into what is now known as the American Cancer Society. Mary believed in the power of research and was determined to use her life, her money, and her social connections to make a difference and was dedicated to education, civic-mindedness, and relentlessly pursuing change, even when it meant challenging the status quo. So grab your pens and notebooks, as Judy Pearson takes us on a journey through the extraordinary life of Mary Lasker, a fascinating woman who shaped the world of medicine, right here on Write Medicine. Time Stamps: (3:25) - Introducing Judy (6:58) - Exploring the life of Mary Lasker (12:21) - Where Mary and Margaret Sanger's crossed paths (14:19) - The contributions of the Lasker's (17:03) - Mary's belief in research (27:34) - Judy's writing and research process (32:21) - When to stop going down the rabbit hole (35:38) - Obstacles Mary faced and how she overcame them Click Here for the Transcript Resources Judy Pearson. Crusade to Heal America: The Remarkable Life of Mary Lasker. 2023. [affiliate link] Emma Donahue. The Pull of the Stars: A Novel. 2020 [affiliate link] About Judy Judy Pearson is a writer and cancer survivor who discovered her passion for writing at the age of twelve. Sitting in a tree in her parents' backyard, she began to express her preteen angst through words. Although she initially pursued a career as a French teacher, she later transitioned into advertising and marketing. Around 20 years ago, Judy started writing for publication, and her journey as a cancer survivor led her to explore the history of cancer treatment and health. Her latest book, Crusade to Heal America, focuses on the biography of the cancer survivorship movement, showcasing her dedication to raising awareness and understanding the heroines and heroes who have faced cancer. Writing has become Judy's favorite activity, allowing her to share her personal experiences and make a significant impact on others' lives. Her previous books include From Shadows to Life: A Biography of the Cancer Survivorship Movement (which won the 2022 Nautilus Gold Award), Wolves at the Door: The True Story of America's Greatest Female Spy, and Belly of the Beast: A POW's Story of Faith, Courage, and Survival Aboard a WWII Hell Ship. About Write Medicine Hosted by Alexandra Howson PhD, CHCP Produced by Golden Goose Creative
Judith Pearson talks about her new book "Crusade to Heal America: The Remarkable Life of Mary Lasker." She spent decades of her life relentlessly lobbying for the federal government to underwrite medical research. Her husband, Albert Lasker, was an advertising genius who gave her invaluable assistance and advice.
Author Judith L. Pearson on Crusade to Heal America, her book about the remarkable life of Mary Lasker, known as the fearless fairy godmother of medical research. TWE podcast host: Stacey Gualandi. LEARN MORE ABOUT THE WOMEN'S EYE PODCAST AND ONLINE MAGAZINE: The Women's Eye Website: ========================================== Subscribe to The Women's Eye YouTube Channel ========================================== Learn more about Judith Pearson: Learn More About Host Stacey Gualandi: https://staceygualandi.com/ ========================================== The Women's Eye Books: 1. 20 Women Changemakers: 2. 20 Women Storytellers: ========================================== Connect with Us: Get the Latest Updates from The Women's Eye: LIKE The Women's Eye on FACEBOOK: FOLLOW The Women's Eye on TWITTER: FOLLOW MORE on INSTAGRAM: ========================================== Disclaimer: Links in the description are typically affiliate links that let you help support the channel at no extra cost. ==========================================
Judy Pearson is a storyteller. Her books range from World War II adventures (such as Wolf at the Door, a must read!) to her recent foray into health related stories. While writing her previous book , Judy realized she has an even better story, that of Mary Lasker. Mary Lasker was a woman of the Roaring Twenties. She embraced social change, women's voting rights and reveled in the relative freedom of the times. She was also a passionate and adventurous person. Her passions took her from Wisconisn to NYC where her interest in art led her to arrange the first Chagall exhibit in the US. During the depression she became an entrepreneur, creating celebrity endorsed dress patterns so that women could afford to dress like woman such as Joan Crawford, When Mary married Albert Lasker, an advertising pioneer, it was the love affair of the century. Although the two were twenty years apart, age was no obstacle. Mary and Albert joined forces to rebrand the American Society for the Control of Cancer to the American Cancer Society. Between his advertising genius and her networking and social abilities, this couple would change the understanding of cancer. Judy's new book is a must read, for history and for inspiration. Learn more at Follow Bump on:
In this episode, Judith L. Pearson, best-selling author and founder of A 2nd Act, speaks with Alexandria Carolan, associate editor with the Cancer History Project. Delving deep into Mary Lasker's role as the “catalytic agent” who worked behind the scenes through proxies to accomplish the goal of curing cancer, Pearson wrote “Crusade to Heal America: The Remarkable Life of Mary Lasker.” “She just wanted to light the fire and then wanted everybody else to go to work to make it happen,” Pearson said to The Cancer Letter. “She would give them whatever resources were necessary, including some of her own money, to make sure that the right congressmen and senators held positions got reelected, or got elected, and then went into the appropriate committees.” A transcript of this recording appears on the Cancer History Project.
Medical science has come a long way in the past hundred years. Even the past ten. And while getting here has been a combined effort of countless people, Mary Lasker and her husband Albert were among the first to realize that the federal government and its infinite money could be leveraged to improve cancer outcomes. Since then, cancer has slowly gone from a virtually guaranteed death sentence to something many people can be cured of. It wasn't long ago that doctors refused to use the word "cured" when talking about cancer. Learn more about your ad choices. Visit podcastchoices.com/adchoicesSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Medical science has come a long way in the past hundred years. Even the past ten. And while getting here has been a combined effort of countless people, Mary Lasker and her husband Albert were among the first to realize that the federal government and its infinite money could be leveraged to improve cancer outcomes. Since then, cancer has slowly gone from a virtually guaranteed death sentence to something many people can be cured of. It wasn't long ago that doctors refused to use the word "cured" when talking about cancer. Learn more about your ad choices. Visit megaphone.fm/adchoices
Matt Crawford speaks with author Judith Pearson about her book, Crusade to Heal America: The Remarkable Life of Mary Lasker. "I am opposed to heart disease and cancer the way one is opposed to sin." With that her battle cry, health activist and philanthropist Mary Woodard Lasker had a singular goal: saving lives by increasing medical research. The way medical research is conducted, funded and fundraised is still impacted by Mary and Albert Lasker. As only Pearson can we are taken into the Lasker's lives and into their battle.
The National Institute of Health. National Cancer Institute. These are just some of the research foundations that are thriving today thanks to the work of health activist Mary Lasker. We speak with biographer, Judith L. Pearson about the many big contributions Lasker made to cancer & heart disease research throughout the twentieth century. Learn More: https://viewpointsradio.org/mary-lasker-a-public-health-pioneer Learn more about your ad choices. Visit podcastchoices.com/adchoices
Welcome to the series finale of The Cancer Mavericks. In this final episode, we reflect on the first seven episodes through the lens of history and progress with a series of insightful conversations featuring some of healthcare's most influential and visionary voices across the past four decades. If history is a teacher, we have learned that change can happen, albeit slowly. But it is only when the people stand up, organize and activate their voices demanding change, that the culture will shift, the institutions will pivot, and the very system itself will be forced by the will of the citizens to bend towards the arc of justice. Thank you for joining us for this groundbreaking series. If you like this series, please leave a review and a rating on your favorite podcast app. To learn more about The Cancer Mavericks, visit https://CancerMavericks.com. To learn more about OffScrip Health, visit https://OffScrip.com.FEATURED VOICESGil BasheChair Global Health and Purpose, FINN PartnersJohn D. Carpten, Ph.D.President's Cancer Panel (Emeritus)Director, Institute of Translational GenomicsKeck School of Medicine at USCDeanna DarlingtonPresident at Links2EquityKenny KaneYoung Adult Cancer Advocacy PioneerCo-Founder/CEO, Stupid Cancer (Former)Margaret LawsPresident and CEO, Hope LabLisa C. Richardson, MD, MPHDivision Director, Cancer Prevention and Control at The CDCCatharine Young, Ph.D.Assistant Director of Cancer Moonshot Engagement and PolicyThe White HouseSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Drs. David Johnson (University of Texas) and Patrick Loehrer (Indiana University) host the second half second half of their Oncology, Etc. interview with Mr. Paul Goldberg, the editor and publisher of the world-renowned publication The Cancer Letter. In part two, Mr. Goldberg talks about literary works he has developed outside of The Cancer Letter, his perspective on the Russian/Ukrainian conflict, and more. If you liked this episode, please subscribe. Learn more at https://education.asco.org, or email us at education@asco.org. TRANSCRIPT Dr. Pat Loehrer: Hi, I'm Pat Loehrer, Director of Global oncology and Health Equity at Indiana University. I'm here with David Johnson, a medical oncologist at the University of Texas Southwestern in Dallas, Texas. This is the second half of our two-part Oncology, Etc. A conversation featuring Paul Goldberg, who's the editor of the prestigious oncology publication, The Cancer Letter. While, part one focuses more closely on Mr. Goldberg's early life - his introduction to writing and ecology and his work with The Cancer Letter - in part two, we're going to learn more about the literary works of Mr. Goldberg which are developed outside of The Cancer Letter. We'll also learn about his insight into the Russian Ukrainian conflict. We'll pick the conversation back up with Dave asking Paul about the most important changes he's seen in oncology throughout his career. Dr. David Johnson: What changes in oncology have you seen that have been most impressive in your mind, apart from therapeutic advances? What other changes have taken place that you've witnessed in your role as editor of Cancer Letter that you think really made a difference? Paul Goldberg: I think there's a lot less of this kind of, I have more friends now than I've ever had before, maybe I'm just getting old and I like a lot of people. There were a lot of people that I did not like early on. For me, culturally that's a difference. I think a lot of people are thinking along the same lines. There's a language of oncology. There's an understanding of the importance of clinical trials. People are arguing about whether to randomize. It wasn't that long ago that people were wondering about whether that's even a good thing. You mentioned Rick Pazdur. I don't know if it rises to the level of being able to say that I coined the term but the language of oncology, to some extent, is Pazdur-esque because he has gotten everybody on the same wavelength, and people do understand what it takes to get a drug to develop most of the time. So, that would be my first observation. There's less to argue about the fundamentals. And also, a lot of the kids I came up with are now cancer center directors. Dr. Pat Loehrer: In one of the friendships, I think it's been really strong has been you and Otis Brawley was crucial. You guys wrote a book together. And I think part of that book, which was very interesting was the title says, First do no harm. There are a lot of things we do in medicine that we think we're doing well, but yet, by over-testing and overtreatment, we actually don't, in the long run, help the patients or help society. Tell me a little bit about that. You're not working on this project without us on the history of oncology. And so, the perspective of that and what are some of the most interesting historical stories that you know about? Paul Goldberg: I think he just at one point at one of the NCI meetings might have had something to do with NSABP, he started explaining to me, the NIH Reauthorization Act of 1993, and how women and minorities' language was bizarre in there, and the definition of minorities and definition of race. So, here's this guy who is explaining stuff to me, which I wouldn't have really slowed down to think about because journalists generally don't slow down to think about things unless you tell them to, at least I didn't at the time. And then I said, well, this guy has been explaining stuff to me and I've been explaining stuff to him occasionally. So, it's been going on and we've been talking probably, give or take, once a day for 30 years or so. That produced the book and the book was really funny, the first book with him. We were both wondering, where do we begin? And then I said, well, why don't we just begin with the older mastectomy? You know, the spontaneous mastectomy of a patient and he said, yeah, let's do that. So, it was like, I knew his story with which to begin. It was that kind of weird, but it was kind of fun. Dr. David Johnson: Whose idea was the book? Was it yours or his? Was it a joint decision? Paul Goldberg: We had been talking about that for maybe 20 years prior. And then at one point, it was very obvious because my agent even said, I think your friend and you should write a book. I think the time is now. Then I called Otis that day. But that's not a rare occasion and asked Otis to write the book and Otis said, yeah, it's time to write the book. So, we decided that we would do it. Dr. Pat Loehrer: After 20 years, you jumped on it? Paul Goldberg: Yeah, it was exactly like that. Dr. David Johnson: Paul, this is a silly question. Do you actually write or do you dictate? Paul Goldberg: I write. Dr. David Johnson: Do you manually write or do you type? Paul Goldberg: Yes, I type on the computer. I absolutely do. Dr. Pat Loehrer: What do you do, Dave? Dr. David Johnson: I actually write. I'm not a typist. I do the two-finger thing, you know? Dr. Pat Loehrer: Yeah, I write out and then I'll type, but I write with a pencil. Dr. David Johnson: Yeah, that's what I do as well. That's really old-fashioned. Paul Goldberg: The young people I work with think it's pretty hilarious that I don't type correctly. But that's just not my bottleneck. My bottleneck is thinking. It's not typing. So, I'd never really learned to type properly. Dr. David Johnson: So, you've written a lot about a wide array of different subjects. I mean, you have pointed out at the beginning, that you've written some fiction, some very successful books, it seems I came across something that you wrote on the internet. I thought it was kind of interesting, and I knew nothing about it. But you wrote a piece entitled, why every progressive should read The Good Soldier Svejk. Paul Goldberg: Yeah, that is me. Dr. David Johnson: I had no idea about The Good Soldier, Svejk. Maybe you could tell us about this. Paul Goldberg: Yeah, it's kind of the fundamentals of Eastern European humor. It's also the fundamentals of all humor. It's also the fundamentals of, I would have to say, catch 22 is really impossible without Svejk. It's basically a loosely structured novel. It's set in Prague. Svejk is the Czech national hero, kind of the Don Quixote of Prague, especially Prague. He tells old stories of, well, what it really comes down to is that he is conscripted into World War One. And he either is a complete idiot or he pretends to be a complete idiot. And that makes him a very sane person in many ways. So, it's kind of like only a madman could survive this. But the beauty of this is that we've never really learned that he is really an idiot. And actually, he does say this, I have the honor to report that I'm a complete idiot. So, his adventures are absolutely hilarious, and before he is conscripted, he catches dogs and sells them and just takes a mongrel dog and turns it into a terrier, by painting it black and chopping off half of its tail, that kind of stuff. So, my mother started reading it to me, preparing me for life in the Soviet Union before there was a chance to get out. My first reading of Svejk was totally age inappropriate. And politically somewhat inappropriate. It's not an illegal sort of book. It's allowed, which is sort of a joke in and of itself because, in a totalitarian state, a book like Svejk has bragged more dissent than Bush can, who is also... Dr. Pat Loehrer: Let me ask you this Paul, just because you brought it up and to bring it more timely to what's going on, now give us a little insight into what you think mothers and children are talking about, not only in Ukraine but also in Russia right now with this invasion that's going on? What are some of your thoughts, whatever your concerns, and just ruminate a little bit about what is in your mind? Paul Goldberg: I keep thinking about 1968 in Moscow, in August 68, when Soviet tanks rolled into Czechoslovakia. I was nine years old, but boy I just sat down and listened, I was glued to the radio, basically listening to the voice of America and others, but I didn't know a single person who really supported that. It's this deep feeling of shame and there's no way to hide that from anybody, children, or whoever, which is also right. At that time, actually, my mother was reading Svejk to me, which is a very appropriate book for 68. I think she started before that but here as an independent state and our leadership has decided to send tanks. I can tell you that in 1969, during the Hockey Championship, I routed the Czechs so much. I mean, the Czech were us, they weren't them, Americans were us too. So, I was rooting for the Americans, but the Soviets beat us. But when the Czechs won against the Russians, that was the happiest day of my life, and I was like, not quite, 9. So, it's an incredible feeling of shame and we all grew up with that. And right now, there are children all over Russia who are growing up with it. I don't know anybody who voted for Putin. I know a lot of people in Russia. Nobody I know. Maybe I never ran into anybody like that. It's just not us. It's them. So, I guess I might as well just sort of, I grew up among the Moscow intelligence act. So, if I grew up and we had a small provincial town, maybe, definitely the feeling would be very different in the provinces over. So, it's also, like, I'm listening to Zelenskyy speak and Russia and to the Russian people. His Russian is so much better than Putin's because Zelenskyy has read many books and Putin may have read one that was written under his name. These are the fat-faced idiots of the new nuclear bureaucracy. It's really shameful, really shameful. There is no difference, really, that I know of between my friends there, and my friends here. Not even in age. Actually, as part of my historical stuff, I met two of the participants in the demonstration on Red Square in 1968. And I knew them fairly well, so actually, just very recently, it's my audio archive of interviews with Soviet dissidents of that time. Say, I didn't really deliberately put together that archive, I put it together to write a book but there it was, and still is. Yeah, it hasn't changed from 1960s. It's just that there are more people, more outrage, and it's not going to go well for anybody. But Putin is one of the people for whom it's not going to go well because in Ukraine, you might be able to take Kyiv, but you're not going to be able to hold the whole of Ukraine. No way. These people are, I mean, these people my brothers culturally. Dr. David Johnson: You wrote a book entitled, “The Yid”. Paul Goldberg: Yeah. Dr. David Johnson: Tell us about that. Is that from this experience that you had had? Paul Goldberg: Slightly different, I have just finished the book that's from that experience. That's the one I've just turned in. It's called the dissident and that's coming out next year. But Yid was an interesting project for me. I was a kid and in Moscow hanging out with my grandfather, and his various friends and my own friends, and they all spoke Yiddish, but they were all Red Army veterans. So, they're these old Jewish guys walking around with my grandfather, talking about what happened in 1943. Telling stories like, well, I took two machine gunners and we went through the swamp for three days. Then we found ourselves in the center of Leningrad, that kind of stuff. It was just truly amazing. So, I started thinking of a way of imagining something that Stalin actually did plan to do, which was to deport all Jews. It was a kind of a holocaust that he was planning of his own. And I thought, well, what would these guys have done? So, I wrote the comedy about Stalin's death. It begins with KGB and NKVD trying to arrest an old Jewish actor. My grandfather was a pharmacist, he was not an actor, but he did give that guy our apartment or communal flat in the center of Moscow. So, he kind of got arrested in that place. But the problem is that the arrest doesn't take place the way they usually do take place. Ths guy kills three NKVD. Dr. David Johnson: To protect his hero he does sort of almost Spider Man-like, given your… Paul Goldberg: Yeah, small swords number which he develops on stage. So, and then I actually, also weirdly, I was very lucky that part of my material is that my aunt comes from a very famous Jewish Intelligentsia family. And in fact, her grandfather started the Moscow Hebrews Theater, which became now the National Theatre of Israel. He was sort of a very major ethno-musicologist. Her maiden name is Dobrushin, and that was one of the Moscow Yiddish theater playwrights. So, I was able to kind of hear the stories of my aunt telling me the stories about having seen Solomon Mikhoels, and after his trip to America, the legendary things, and they put it all together into this novel, imagining a kind of alternative history. But really, Stalin did die when Stalin died. It's just that they changed the mechanism of his death, and it's a comedy. So, it's kind of a Yiddish comedy. Dr. David Johnson: You also wrote a book entitled, “The Chateau”, but this was more contemporary, I think, right? What was the inspiration for that book, which takes place in Florida, right? Paul Goldberg: Right. It was my stab at Florida realism. Actually, what I did was, the characters are all fictional, and the protagonist is a journalist at the Washington Post, a little bit of a nebbish, not a little bit but very much a nebbish, gets fired for insubordination at the Washington Post, then goes over to try to write a book about his college roommate who dies mysteriously. So, it's kind of a murder mystery. It's a kind of Florida realism. In the end, it's kind of a kleptocracy story about condo boards, which was really in America at the time. And the timeframe is right before Trump's inauguration. So, it's like Trump supporting the Soviet Jews. There's the sort of a din of, “here it comes”. And it was an interesting book to write. I don't think I ever want to write a current - and I will write a nonfiction book - but I don't want to really write anymore about something that happens now. My model for that was Turgenev it was Fathers and Sons, so I planted it in Florida and kind of played on my fantasy of what it would be if my father was not anything like my father actually is. Dr. Pat Loehrer: Before we wind up. Can I ask you a quick question? This comes from one of our viewers or one of our listeners. I remember when I was first dating, I would get really sweaty and nervous just calling up who would eventually turn out to be my wife. I would get that same feeling years later when I was calling a babysitter to see if she would go to take care of our kids. But the third point of terror is being interviewed by you and The Cancer Letter, and you would get sweaty palms and get really nervous. What advice would you have for someone who's being interviewed? Paul Goldberg: I'm not a ferocious person. I just ask questions like you just did, actually, it's very strange but I wouldn't even know how to be anything but polite. Well, there are situations where you probably wouldn't want to take my calls. But you know what those situations are. So, it's completely sort of like, not an issue. I have more friends than I have enemies by a factor of maybe 1000. It really shows, I don't think I've ever like screwed up in that way of just going after, this was the one case where I really screwed up. But this was very early, this would have been very early in my career. And now I would have just figured it out very quickly and said, oh, what the hell was I doing? But no, I mean, I have so much respect for the people who do this work and for both of you. I have so much respect for people who serve ODAC or NCAAB, or the President's Cancer Panel, and any of these incredible groups. I have so much respect for the cooperative group system for the methodology of clinical trials. I mean, you start messing with the methodology of clinical trials. Yeah, you're gonna get me on. It wouldn't be pleasant. But you would know you're doing it. Dr. David Johnson: I think we all agree that you've done a wonderful job of helping our field advance in so many ways, uncovering some things that aren't so good and helping us correct those mistakes. I personally want to thank you for that. I know Pat feels the same way. Paul Goldberg: Thank you. I think I get entirely too much credit for The Cancer Letter, but it's not really been just me for a very long time. Right now, we also have the Cancer History Project and my co-editor on that is Otis Raleigh. Then The Cancer Letter operations are run by Katie Goldberg, who also happens to be my daughter, but she is also the illustrator. Katie is the inspiration really for all the operations and she's working with Mona Mirmortazavi who's also very, very talented. On my editorial side, Matt Ong has been here for eight years. And he knows his way around oncology. Many people have dealt with him in many stories. And then there's Alice Tracy, who is an engineer, also a writer by training, and she is just a journalist with incredible talent. Then there's, of course, Alex Carolan, who is working with the Cancer History Project. She's the staff for it. And then, of course, the web designer, David Koh, and the graphics designer, Jackie Ong. It's a big crew. It takes a lot to produce The Cancer letter and it's also really a blast. Dr. David Johnson: One final question for you. We've asked all of our guests. We've talked a lot about your writings and your books, but if you read something recently that you could recommend to our listeners or perhaps a documentary that you've seen that you think is worthy of our time, what would you recommend to us and to our listeners? Paul Goldberg: Well, I'm just gonna reach for a book that's sitting in front of me right now, The Man Who Sold America. It's a story of Albert Lasker and the creation of the advertising century. It's very interesting because one of his creations was Mary Lasker, who created the National Cancer, and it took her a while to figure it out but he taught her. He was long gone by the time this was done, but without him and the mirrors that were erected, and he taught her how to erect those mirrors and how to make it happen. It's kind of a story of lies, lies, and lies, but then, human genius gets in there, the methodology gets put together, and everything starts happening. I mean, when they got started in this field, and this is not the book, but everybody would have a monoclonal antibody and everybody was laughing at people that had monoclonal antibodies, you know, immunology, yeah, right. Whom has Steve Rosenberg ever cured? Human genius stepped in. Dr. David Johnson: I just clicked on Amazon to have it sent to me. It should be here by tomorrow afternoon. Paul Goldberg: It's an interesting book about a guy with bipolar disorder, who does a bunch of weird and brilliant things. Dr. David Johnson: Paul, thank you so much for your time this afternoon. It's been a real blast to have this opportunity to chat with you. Paul Goldberg: Well, thank you. I'm sorry if I was being nonlinear. Dr. David Johnson No, we appreciate your nonlinearity. Let me take the moment now and thank our listeners for tuning in to Oncology, Etc. This is an ASCO educational podcast, where we will talk about anything and everything. If you have a suggestion for a guest, you would like us to interview, please send your suggestion to education@asco.org. Thanks again. And remember, Pat is not a Russian dissident. Dr. Pat Loehrer: Thanks, Paul. It was terrific having you, and Dave, not so much. Thank you for listening to the ASCO education podcast. To stay up to date with the latest episodes. Please click subscribe. Let us know what you think by leaving a review. For more information visit the comprehensive education center at education.asco.org. The purpose of this podcast is to educate and to inform. This is not a substitute for professional medical care and is not intended for use in the diagnosis or treatment of individual conditions. Guests on this podcast express their own opinions, experience, and conclusions. Guess statements on the podcast do not express the opinions of ASCO the mention of any product service organization activity or therapy should not be construed as an ASCO endorsement.
A cancer diagnosis sucks no matter what — but factors like income, education, racism, geography, housing, and access to health care, known as "social determinants of health," can worsen the burden. When researchers zoom out from individual experiences and survey cancer survivors, they see patterns called social determinants of health. Individual circumstances such as economic stability, physical environment, racial bias, proximity to a provider, or fluency in that provider's language can influence a survivor's health outcome before any cancer treatment begins. In this episode, we share stories of cancer mavericks who rebelled against the foreshadowing of health disparities. 23-year survivor Mary P. Lovato started a support group at her pueblo in New Mexico that expanded to reach American Indian and Alaska Native tribes across the United States. After learning she had breast cancer at 31, Maimah Karmo made it her mission to advocate for young women, Black women, and those with metastatic disease — and to end health disparities in our lifetime. Finally, health disparities researcher Dr. Carmen Guerra shares how the University of Pennsylvania's Abramson Cancer Center nearly doubled the number of Black patients in its clinical trials. For more information about this series, visit https://CancerMavericks.com.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
For decades, the portrayal of cancer in movies and television was grim. If a character was diagnosed with cancer, it was a near certainty they'd be dead by the credits. But, like cancer treatment itself, Hollywood evolved, and many storylines about cancer became stories of survival.In this episode, we ask the question, "Who influences us and why?" From musicians to television stars, film producers to televised cancer screenings, when celebrities lend their voices to raising awareness and fundraising, that kind of star power can move mountains. Join us as we hear from voices such as actor Patrick Dempsey, StandUp2Cancer Co-Founders Katie Couric, Pam Williams, the late Laura Ziskin. Also appearing in this episode: Steven Hoffman (Professor of Global Health Law and Political Science at York University in Toronto, Canada,) Dr. Larissa Nekhlyudov (Director of Internal Medicine for Cancer Survivors at the Dana Farber Cancer Institute,) Kami Kosenko (Professor of Communication at North Carolina State University,) and Milton Kent (Former reporter and sports columnist for The Baltimore Sun).For more information about this series, visit https://CancerMavericks.com.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Facing a diagnosis of cancer at any age is horrible. But for young adults, it's just plain different. Not better. Not worse. Different. Those diagnosed between the ages of 15 and 39 are on a planet all their own, often left to fend for themselves as lost voices sandwiched between pediatrics and adult cancer. The consequences of living with, through, and, ideally, beyond cancer carries with it a whole host of unique long-term issues, issues that had fallen under the radar and gone ignored by the system for far too long.In this episode, we talk to a new generation of cancer mavericks like Tamika Felder, Heidi Adams, Doug Ulman, and Lindsay Nohr-Beck, who revived a dying national conversation on cancer survivorship in the earliest days of the Internet. They created edgy websites, forced doctors to listen by creating fertility preservation guidelines, and fought to bring the invisible and underserved voice of the young adult cancer community into the national public spotlight.For more information about this series, visit https://CancerMavericks.com.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
In just over 20 years, the number of cancer survivors in the United States has doubled to 17 million survivors, each confronting their new (ab)normal lives. From chemo brain to PTSD, medical debt to workplace discrimination, this episode follows survivors along with their unique—and often difficult—paths post-treatment. In this episode, we hear from some of the godmothers of the cancer survivorship movement like Dr. Patricia Ganz and Barbara Hoffman and “everyday mavericks” who are forging ahead into life after cancer. For more information about this series, visit https://CancerMavericks.comSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Advocacy can take many forms in the cancer community — from advocating for yourself or a loved one to receive the best possible treatment to calling your Congressperson or testifying on Capitol Hill to demand increased access to care. This episode explores different ways cancer mavericks have elevated survivors' needs and improved their lives, including the pioneering patient navigation model created by Dr. Harold Freeman at Harlem Hospital, the story of Ellen Stovall's fearless and collaborative approach to policy, shaped around a shared agenda to represent the needs of all cancer survivors, and the landmark 1998 March on Washington called Coming Together To Conquer Cancer. For more information about this series, visit https://CancerMavericks.comSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
By the 1980s, cancer was no longer a death sentence. But the question of what surviving actually meant was unanswered. Cancer survivors had to navigate issues around employment, relationships, and the emotional and physical side effects of treatment in a world that largely didn't know what to do with them. (and they were still called “victims.”) In 1985, a young doctor named Fitzhugh Mullan wrote an essay called “Seasons of Survival” about his own experience with cancer. His piece helped popularize the term “cancer survivor” and resonated with a growing number of survivors, who were starting to form support groups around the country. Among them was Catherine Logan Carrillo, the founder of People Living Through Cancer in New Mexico, who asked Fitzhugh to help her convene an “alumni association” for cancer survivors. And they did, during one monumental weekend in Albuquerque. For more information about this series, visit https://CancerMavericks.comSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Mary Lasker used to say that more money was spent on advertising campaigns for gum than was spent on cancer research. She'd seen the effects of that almost non-existent budget first hand: she watched people close to her die from cancer, including her advertising exec husband. She was outraged by the lack of money and research devoted to ending the disease. But with her own funds and influence, Mary Lasker rallied the public and lawmakers to take notice, ultimately leading to The National Cancer Act of 1971. This "War on Cancer" brought millions of dollars, but also harsh truths: there was no simple cure for cancer, and the remedies of modern science to control the disease took a devastating toll on patients. Rose Kushner was one of those patients. She questioned the treatments and surgeries that had become the status quo for medical experts. Her pushback helped start a massive change in the patient-doctor relationship as well as in cancer treatment. In Episode 1, we learn how Mary Lasker and Rose Kushner became two of the most important health policy advocates of the 20th century, putting cancer—and cancer patients—front and center. For more information about this series, visit https://CancerMavericks.comSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Everybody experienced trauma at some point in his life. And this trauma would, most of the time, hold you back instead of pushing you forward. Everybody faces this struggle of handling trauma - you end up losing trust in yourself or in others, not moving on and thinking you deserve the trauma you got and it's only you who goes through it. What we sometimes don't realize is, we are not alone in this situation. Once you listen to other people's stories, you'll realize you're not the only one experiencing trauma. And this will help you to better handle your own and even help other people who go through it. That's why the perfect journey to listen to now is in this episode with Isis Brianna Woods. She had to deal with trauma at a young age but she was able to use her story to help other people and turned her purpose into profit by becoming an entrepreneur. Isis transitioned from a kindergarten teacher to a successful entrepreneur in less than 8 months by selling Lightroom presets as a side hustle. Now, she's a Digital Guru helping others use social media platforms to effectively monetize their brands and create digital products that sell. Here's what you missed: *Inventory of your past life* * "...every time I really got to talk to parents and I talked about their divorce and parents would tell you the tea most of them got divorced over something that had to do with money..." (02:48) * "How could I trust myself to make decisions? If I was the same person who put myself in situations for that to happen too..." (03:37) * "…there's a lot of decisions that she had to make that were tough because. We didn't have the money...a lot of it has come down to the fact of the lack there, of, of money." (04:18) * "But I have realized when I have the finances and when families have the finances, they fight through a lot more things." (04:55) This ain't my final destination * "I would say I was doing fine. Um, and then I really, I found Lord again on my own." (08:27) * "... the feeling of safety that came over me just to say it. And I was like, yeah, me too. That's all I said. And I burst out crying and the whole room was like, what's happening? We're hugging. Um, and I, but in that moment, I just felt empowered" (09:09) * " in that moment I realized just the power of support and I knew I've always been that person. Like when something. Feels good to me. I want to give it to somebody else." (09:46) * "... I'm going to get my book and I'm going to be a New York Times best seller, and I'm going to help so many people. Um, and that did not happen. The book is not written. I don't know if that's something I want to do anymore, but I'm glad that it brought me to Instagram. " (10:28) Jumping into entrepreneurship * "... but I feel like it's so disrespectful to God when he gives you something that you don't use it. " (11:51) * " I was blessed enough to have two people in my life who were entrepreneurs and who are I say work" (13:47) * "...if it won't kill you. And what's the worst that can happen?" (14:44) * "You work more because you pour more energy into it. " (15:12) * "I don't think it was a big jump for me because I am such a planner... So for me to go on entrepreneurship, I had a, what I would consider a pretty nice cushion to do whatever I want it to do." (15:29) * " Like everybody's so used to sticking to the status quo and we'll have a job take sick days when you're not sick. And the principal's looking down on us, like, I know y'all were on vacation and I was just like, I don't need this. I mean, I want to enjoy my life."17:28) * "And it wasn't until somebody deemed me, cause I was just sending them to people for free. And so my ideal to me and said, how much are your presets?" (18:57) * "...it's $25 if you want one of them. And then if you want me to make a custom package for you, like one just for you, it'll be a hundred for three. And she paid me a hundred dollars" (19:26) * "I stepped back from creating them and I put out a course to teach people how to make it themselves. " (19:43) The coaching chose me * "So I will say I did not choose coaching. Coaching chose me" (22:09) * "And I started to realize a lot of people were again, deeming me asking me questions because I was sharing publicly my success." (23:23) * "And I was like fine at the time. I wasn't thinking about selling my value. I was thinking about literally the time of it." (24:54) * "Like I just felt like I had this anointing, this gift over me, but I didn't really know the worst" (25:54) Scaling up to a masterclass * "I went into coaching and from there it turned into, again, my laziness kicked in after those few months and I started to do masterclasses." (26:31) * "I put on my story, you know, the eye emojis, Richard, like looking, sorry, dropped the eye emojis in the DSMs. If you want to know how to grow your Instagram, or you wanna know how to sell on Instagram. " (27:31) * " And sometimes I know that you can do like maybe a membership gives pop in and wants to wait. You can do like a, just drop a class or something in that gave birth to my membership. Brown group is a whirl" (29:29) * "But also in this next season, I really want to get back to how it was when I was doing those presets where it was 80% passive income." (29:59) Figuring out the structure you want * " if you're first thinking about getting started, just say, Hey, I'm thinking about putting on X, Y or Z. Would you be interested before you even create the course?" (30:41) * "Of course I said, I want to go fully into courses and no, I feel like there is a point to that. I have seen where you do exhaust your current audience with the products that you have is so as are necessary. I just never gave myself that time to exhaust them." (32:36) Back it up with your portfolio * "I would say my main team, I have people who come and go like I have a go-to graphic designer when I'm doing like flyers for conferences and things like that." (34:35) * "If there's nothing else you do, please have your Instagram be searchable." (35:18) * "And so I go on Instagram and I was like, let me just type a personality copywriter. And the first night it was personality driven copywriter. " (36:23) * "if my business were thriving, why would anyone want to work with me as a business coach? If you, if your, even your captions don't sound good, I need you to have at least some kind of portfolio on your work too, for me to see that too, you know, that's my thing." (37:48) A main and a side * "I feel like it takes a platform to grow a platform." (39:01) * "So I always say have a main and a side" (39:47) * "But if they don't come correct, it might be a no. If the energy's not good, but stay persistent with it.” (40:20) Repackaged concepts * "I'm a huge reader. I am a stickler for having a morning routine and a night routine." (40:48) * "And I just, so you know, for anybody who's like me, who likes to be all over the place. I get my books on audible. Physical and digital..." (41:36) * "I want to say this because there's a lot of good stuff to steal nerd. I realize a lot of books repeat the same stuff, read a lot. You realize that everybody learned from each other. " (42:26) * "...you know, a lot of people will pay more for the same thing. Just packaged in a different way" (42:55) * "And that was the first time I realized me and people really would just, they won't, they will pay for access. And just to hear you say it in a way that makes sense to them..." (43:21) Mute everybody * "...And that was the first time I realized me and people really would just, they won't, they will pay for access. And just to hear you say it in a way that makes sense to them." (45:04) * " One, because it's so easy to doubt yourself. Yeah. And compare," (45:29) * "I just felt like it's easy to want to replicate things too" (46:05) * "And stop looking to the left and the right. Get help when you need it. Stop waiting on help. Struggling too long for no reason. " (46:55) * "And I think if anybody can understand that the power and building a team, it builds something one that's bigger than you, but it also allows other people to have a hope and a dream that they feel like can come a reality because you set the foundation" (49:47) Everything about you is right * "…really leaning into the same things that you feel like are keeping you from where you want to be, or the same things are going to get you there." (50:46) * " I stopped trying to change those things, those were the exact things that propelled me forward." (51:42) * "That is so powerful because when you understand that he made no mistakes, I mean, everything about you is right. And everything about you is supposed to be used and, and just sitting in that just feels so good and so beautiful, but it also allows you to celebrate people more." (52:13) *Quotes and Advice from our host and guest:* * "... but the person that I have a cape is the person who realize that when used correctly money can really change some things." - Isis, (05:18) * "your experiences creates your expertise." - Casanova, (06:20) * " that the guy gave me something in my heart that somebody needs it because I don't feel like he just gives us something just for us." - Isis, (12:15) * "when you are operating in your gifts and your calling and your purpose, I promise you things just flow." - Isis (28:53) * "because you might come across somebody that feels like they have the gems, but they don't have it themselves." - Casanova, (37:12) * "I think it is definitely the power of building a team and understanding that there's a leverage, uh, that can be had" - Casanova, (48:51) * "...sitting in what God gave you an understanding is perfect, how it is and understanding how everybody else is, is perfect, how they are, and we all meshed together. And it's not about you" - Isis, (53:25) *Books, Mentions, and Links:* Isis Brianna Woods ( https://www.isisbreanna.com/ ) * Twitter ( https://twitter.com/isisbreanna ) * Instagram ( http://www.instagram.com/isisbreanna ) * Pinterest ( https://www.pinterest.com.mx/TheDigitalSalesGuru/ ) * Russell Brunson ( https://www.russellbrunson.com/hi ) * Stu Mclaren ( https://stu.me/start ) * 22 Immutable Laws of Branding and Marketing ( https://www.amazon.com/22-Immutable-Laws-Branding/dp/0060007737 ) * The Power of Now ( https://www.amazon.com/Power-Now-Guide-Spiritual-Enlightenment/dp/1577314808 ) * A Year of Positive Thinking ( https://www.amazon.com/Year-Positive-Thinking-Inspiration-Courage/dp/1641522410 ) * Hustle Harder, Hustle Smarter by 50 Cent ( https://www.amazon.com/Hustle-Harder-Smarter-Curtis-Jackson/dp/006295380X ) * Rocket Fuel by Gino Wickman ( https://www.amazon.com/Rocket-Fuel-Essential-Combination-Business/dp/1942952317 ) * Jay Z ( https://www.forbes.com/profile/jay-z/?sh=1247cfea59cf ) * Nicky Saunders ( https://www.instagram.com/thisisnickys/?hl=en ) * Marry Woodard ( https://en.wikipedia.org/wiki/Mary_Lasker )
Most people don't know that you're considered a cancer survivor at the moment of diagnosis. It wasn't always this way. Sixty years ago, a cancer diagnosis was a death sentence. And if you did survive, you were left to figure out the rest of your life on your own.But some survivors demanded something different, something better.From OffScrip Media, this is The Cancer Mavericks, a deep-dive narrative into the people who fought for better treatment, forced doctors to listen, and pushed America to see the human side of the disease. Episodes of this series will publish monthly through the end of December 2021 to commemorate the 50th anniversary of the signing of the National Cancer Act of 1971. For more information, visit https://cancermavericks.com.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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