POPULARITY
Immersion: The Science of the Extraordinary and the Source of Happiness by Paul Zak ABOUT THE BOOK: No one raves about boring movies, bland customer service experiences, or sleep-inducing classes. The world is rapidly transforming into an experience economy as people increasingly crave extraordinary experiences. Experience designers, marketers, entertainment producers, and retailers have long sought to fill this craving. Now, there's a scientific formula to consistently create extraordinary experiences. The data shows that those who use this formula increase the impact of experiences tenfold. Creating the extraordinary used to be extraordinarily hard. Immersion offers a framework for transforming nearly any situation from ordinary to extraordinary. Based on twenty years of neuroscience research from his lab and innumerable client applications, Dr. Paul J. Zak explains why brains crave the extraordinary. Clear instructions and examples show readers exactly how to create amazing experiences for customers, prospects, employees, audiences, and learners. You can guess if your experience will be extraordinary—or you can apply the insights from Immersion to ensure it is. ABOUT THE AUTHOR: Dr. Paul J. Zak is a Professor of economics, psychology, and management at Claremont Graduate University and is one of the most cited scientists with over 200 published papers and more than 20,000 citations to his research. Paul's two decades of research have taken him from the Pentagon to Fortune 50 boardrooms to the rainforest of Papua New Guinea. Along the way, he helped start several interdisciplinary fields including neuroeconomics, neuromanagement, and neuromarketing. His other books include Trust Factor: The Science of Creating High-Performance Companies and The Moral Molecule: How Trust Works. Paul is also a four-time tech entrepreneur; his current company, Immersion Neuroscience, is a software platform that allows anyone to measure what the brain loves in real time to improve outcomes in entertainment, education and training, advertising, and live events. He frequently appears in the media in such places as Good Morning America, Dr. Phil, Fox & Friends, ABC Evening News, and his work has been reported in The New York Times, The Wall Street Journal, USA Today, Time, The Economist, Scientific American, Fast Company, Forbes and many other publications. And interesting facts – he met his wife on a flight from Cincinnati to LA, he served as a relationship expert on the Dr Phil show and ABC's hit TV show The Bachelor, and he created a Valentine's Day experiment for NBC's Today Show! Click here for this episode's website page with the links mentioned during the interview... https://www.salesartillery.com/marketing-book-podcast/immersion-paul-zak
Paul J. Zak is a professor at Claremont Graduate University and is ranked in the top 0.3% of most cited scientists with over 180 published papers and more than 19,000 citations to his research. Zak's two decades of research have taken him from the Pentagon to Fortune 50 boardrooms to the rainforest of Papua New Guinea. Along the way he helped start a number of interdisciplinary fields including neuroeconomics, neuromanagement, and neuromarketing. He has written three general audience books and is a regular TED speaker. His latest book, Immersion: The Science of the Extraordinary and Source of Happiness (2022), identifies the neurologic basis for extraordinary experiences and uses 50,000 brain measurements to show readers how to create high-impact marketing, entertainment, training, customer experiences, and employee experiences. The book shows that extraordinary experiences drive up customer lifetime value and provide the neurologic foundation for increased individual happiness. Zak's other books are Trust Factor: The Science of Creating High Performance Companies (2017) and The Moral Molecule: The Source of Love and Prosperity (2012). Trust Factor applies neuroscience to efficiently build high-performance organizations by creating a culture of trust. The Moral Molecule received much attention for Zak's discovery of the key role played by the neurochemical oxytocin to explain virtuous behaviors and happiness. Dr. Zak's Books: https://www.amazon.com/stores/Paul-J.-Zak/author/B005VWO61G - Website and live online programs: http://ims-online.com Blog: https://blog.ims-online.com/ Podcast: https://ims-online.com/podcasts/ LinkedIn: https://www.linkedin.com/in/charlesagood/ Twitter: https://twitter.com/charlesgood99 Chapters: (00:00) Introduction (01:22) The Nature of Good and Evil (02:16) The Neurological State of Immersion (06:03) Technique: Creating Extraordinary Experiences (08:06) Tool: The measurement of extraordinary experiences (10:11) Tip: Optimizing corporate training through immersion (11:46) Tool: The role of technology in creating extraordinary experiences (15:48) Technique: The importance of narrative arcs in creating immersive experiences (17:04) Technique: Measuring brain activity to predict market outcomes (18:02) The value of immersion superfans and how to find them (21:02) Tool: Three Dimensions of Immersion to influence other people's behaviors (24:17) Technique: Creative Immersive Peaks with breaks (27:08) Technique: Curating Immersive Learning Experiences (29:59) Tool: The 20-20-20 rule for immersive experiences (32:40) Technique: Crafting emotionally compelling experiences (34:03) The narrative structure and call to action in TED talks (37:13) Tip: The importance of creating value and peak immersion experiences for the audience (39:18) The power of framing stories and social purpose (44:04) Paul's Container Store story (48:12) Tool: The SIRTA Algorithm for Influence or Persuasion (50:20) Key Takeaway (51:29) Conclusion
What if brain chemicals like oxytocin and cortisol could predict how people will behave in social situations and the workplace? Does more testosterone lead to aggressive leadership? Paul J. Zak is the head of the Center for Neuroeconomic Studies at Claremont Graduate University. His books, including Trust Factor: The Science of Creating High-Performance Companies and The Moral Molecule: How Trust Works, examine the connection between brain functions and building trust and cooperation in social groups. Paul and Greg discuss why, 99% of the time, humans default to cooperation, how leadership roles can lead to more circulating testosterone, and a tool that determines exactly what we love based on our brain functions.*unSILOed Podcast is produced by University FM.*Episode Quotes:How do you sustain long-term profit growth?25:15: Right now, we are dying for good people. So, the number of high performers is scarce, and the number of overall performers is scarce. So let's create an environment where they can flourish and perform at their best. They have the freedom and accountability to do what they love once they're trained. Give them some discretion; let them make mistakes; let them learn. Let them innovate. And that's the way to sustain long-term profit growth.An amazing customer experience starts with a great employee experience28:32: It's a sacred duty to create an amazing customer experience. But that starts with creating a great employee experience.Effective work cultures have low turnover34:55: One of the best predictors we found for effective cultures is low turnover. So, it's well known that most people do not leave jobs for more money. They leave because they just can't stand where they're working. And can't stand means the culture, the humans, and the way humans interact. That's what culture is.On trust and human performance24:31: What I think about trust, about human performance is that employees want it, and organizations benefit from it. So it's a really nice win-win space. On the data, you know, people who work in high-trust organizations get sick less, they retain their jobs more. They enjoy their jobs more. They recommend their place of business to friends and family to work there. So all these good things.Show Links:Recommended Resources:Vernon L. SmithJack WelchPeter DruckerGood for the Money: My Fight to Pay Back AmericaunSILOed episode feat. Ben WaberGuest Profile:Faculty Profile at Claremont Graduate UniversityPaul J. Zak's WebsitePaul J. Zak on LinkedInPaul J. Zak on TwitterPau J. Zak on TEDTalkHis Work:Trust Factor: The Science of Creating High-Performance CompaniesThe Moral Molecule: How Trust WorksImmersion: The Science of the Extraordinary and the Source of HappinessImmersion Neuroscience (Website)Moral Markets: The Critical Role of Values in the EconomyMore scholarly articles
Today in our part 2 of 3 of the small series on trust, I dive into a bit more of the technical lessons that are important to consider when learning about trust. I've got some things to give you that might help on your journey as well! I'll cite four authors throughout this brief conversation.. Charles Feltman, Stephen Covey, Paul Zak, and of course, Brené Brown. And I've broken out four key factors from The Thin Book of Trust that I think you'll appreciate. Enjoy! Resources The Thin Book of Trust, by Charles Feltman Stephen Covey, and two of his works in particular: The Speed of Trust: The One Thing that Changes Everything, and Trust and Inspire Paul Zak, author of The Trust Factor: The Science of Creating High Performance Companies and Braving the Wilderness: The Quest for True Belonging and the Courage to Stand Alone by Brené Brown. Thanks for listening, Stacie More episodes at StacieBaird.com.
TODAY´S EPISODE IS BROUGHT TO YOU BY THE FLOW RESEARCH COLLECTIVE Are you an entrepreneur, a leader, or a knowledge worker, who wants to harness the power of flow so you can get more done in less time with greater ease and accomplish your boldest professional goals faster? If you´ve answered this question with “hell yes” then our peak-performance training Zero to Dangerous may be a good fit for you. If this sounds of interest to you all you need to do is click here right now, pop in your application and one of our team members will be in touch with you very soon. ABOUT THE GUEST: You may have heard Dr. Paul Zak's name mentioned in the same sentence as the word “trust” before. He is the author of the “Trust Factor: The Science of Creating High-Performance Companies”. He also wrote the “The Moral Molecule: The Source of Love and Prosperity”. In this book, he recounts his unlikely discovery of the neurochemical oxytocin as the key driver of trust, love and morality. ABOUT THE EPISODE: In this episode, you will learn about: Intro (0:00) Oxytocin & Remote Work (0:37) Describing Oxytocin (4:23) Oxytocin & Trust (6:20) 8 Foundations of Organizational Trust (10:37) Love & Oxytocin (13:50) Attachment Theory (18:21) Building Candor & Transparency (21:06) The Risk of Introducing Organizational Purpose (25:15) The Overlap Between Neurochemicals (29:44) Trust, Oxytocin, And Group Flow (40:44) Social Media & Oxytocin (45:15) Trust Within Faith (57:01) Don't Dos In Trust (58:22) Research Genie Question (1:03:25) RESOURCES Facebook Twitter LinkedIn Website
Today's episode shows the link between trust and decision-making, and how we can use that information to create extraordinary experiences in our life. You'll learn about how oxytocin affects trust and morality, why all our brains are a little weird, and the secret behind creating and enjoying truly immersive experiences. Dr. Paul Zak is a scientist, entrepreneur, and author of several books such as “The Moral Molecule” and “Trust Factor: The Science of Building High-Performance Organizations.” He was part of the team of scientists that first made the connection between oxytocin and trust – his TED talk on the topic has received more than 1.4 million views. Paul researches and teaches at Claremont Graduate University, and is the founder of Immersion Neuroscience, the first Neuroscience-As-A-Service platform. His newest book is called “Immersion: The Science of the Extraordinary and Source of Happiness.” Follow Figuring It Out for more decision-making finds from across the web: Website: www.howidecided.com Instagram: @figuringitout.show --- Support this podcast: https://anchor.fm/figuringitoutpodcast/support
Please subscribe via the Podcast links aboveDo you have high performers on your team? How would you feel if they went to work for your competitors? I guess you'd prefer if they stayed and worked with you? So, how do you create the conditions so people can thrive, enjoy what they're doing and perform at their best? These are just some of the topics I covered in my conversation with this week's guest, Paul Zak. Apart from having a TED talk with nearly 2 million views, Paul has written two best-selling books and there's a third one on the way. He is also the founding Director of the Center for Neuroeconomics Studies and a Professor of Economics, Psychology and Management at Claremont Graduate University in California. His former colleagues included renowned scholars such as the late Peter Drucker and Mihaly Csikszentmihalyi.Paul is also a co-founder and Chief Immersion Officer of the firm Get Immersion. During our conversation, Paul explains what he's learned from his extensive research and provides tangible tips and advice that any of us can implement straight away. So, why not head over to your favourite podcast channel and dive in...Meet your host, Gerry MurrayShow LinksConnect with Paul Zak on LinkedIn Buy Paul's book "Trust Factor: The Science of Creating High Performing Companies"Buy Paul's book "The Moral Molecule: How Trust Works"Check out Get ImmersionMake Better Talent decisions with Wide Circle
Paul Zak is a professor at Claremont Graduate University, founder and Chief Immersion Officer at Immersion Neuroscience, and Senior Scientific Advisor at CancerLife. Over a decade ago, Paul and his team discovered that the neurochemical oxytocin was the driver of trust, love, and morality that distinguish our humanity. In his quest to understand the neuroscience of human connection and happiness, he dedicated two decades of his life to brain research, which took him from the Pentagon, to Fortune 50 boardrooms, and the rainforests of Papua New Guinea. Paul is also an accomplished speaker and author. His second book, Trust Factor: The Science of Creating High Performance Companies, explores the neurochemistry behind toxic organizational cultures, and how we can harness that neurochemistry to build effective workplaces with trust, joy, and commitment. Marcel Schwantes asks Paul to talk about his background. “My goal in my professional life is to create technologies and knowledge to help people curate their lives for greater happiness,” Paul shares. [3:22] Oxytocin has numerous effects on our behavior, Paul finds. The more you trust someone, the more oxytocin your brain produces, and that prompts you to reciprocate good deeds and hospitality. Additionally, oxytocin increases your sense of empathy and reduces physiological stress. It allows you to feel comfortable within a group or community, which lends itself spectacularly to teamwork and organizational performance. [6:44] “Trust is a set of behaviors, not a feeling state,” Paul clarifies. Marcel asks him to describe how he and his team created the survey instrument they used to study several thousand companies. “Once we identified the sets of behaviors that were relevant to trust within organizations, we created this survey… [a lot of] companies let us come in and take blood from their employees to measure oxytocin levels. Then, we collected data from a huge swath of the US population to identify how these behaviors improved the performance of those organizations,” he explains. [12:14] We're not out of the pandemic yet, Marcel comments. Research proves that the sudden shift to remote work and all the challenges it entails has had negative effects on people's mental health, making it a crucial issue for organizations to address. He asks Paul where holistic development falls under the oxytocin umbrella. “The precursor for trust is psychological safety,” Paul replies. “If I am so stressed out that I'm just holding on with my fingernails, I'm not going to connect to those around me or have the bandwidth to be an effective employee.” He discusses how a high trust model influences holistic development. [20:15] According to Paul, building caring relationships at work is an opportunity to expand your social network, which is where most of life's satisfaction comes from. He explores the concept of trust and accountability, and why one does not negate the other. [26:31] Uncertainty manifests itself in the brain exactly like stress, which is an inhibitor of trust. “Humans don't like uncertainty… if they don't [have the relevant information], humans [run the rumor mill] and use bandwidth on that rather than focusing on creating value for the organization,” Paul claims. “I can reduce that rumor mill if I share information broadly.” [28:04] “If you think about the investment you can make to improve performance, trust is a fairly inexpensive dimension with high returns,” Paul advises. “Think about creating a culture where your high performers can thrive, grow, feel recognized and have the opportunity to control their work lives.” He shares why leaders should personalize their efforts to recognize high performers. [31:50] Resources Paul Zak on LinkedIn | Twitter Trust Factor: The Science of Creating High Performance Companies
The most successful teams have one thing in common. Trust. They develop trust from the outset. They nurture it. They foster it. But many organizations are yet to see the value of creating trust within the workplace. They experience poor performance tend to overly focus on changes to the business strategies, products/services, organizational systems, etc. Quite often they underestimate the impact of trust on their results. In this new episode of “The World Class Leaders Show”, we welcome Paul Zak to discuss his best-selling book “The Trust Factor: The Science of Creating High-Performance Companies” and how to use trust to inspire teamwork, build a loyal client base and accelerate business outcomes. Paul Zak, is a Professor of Economics, Psychology, and Management at the Claremont Graduate University. He is a top scientist in his work across the globe, owning 4 technology companies, including the first Neuroscience As A Service (NAAS). He is a five-time TED speaker and has spoken at large organizations such as Nato Supreme Head Quarters and Google. In this episode, you'll learn: What is trust How to activate the trust factor How to build trust in the workplace and remotely The relationship between trust and high-performance teams How to build trust with clients Share your thoughts about this episode at: andrea@andreapetrone.com Read the full article about this episode: https://www.andreapetrone.com/the-trust-factor-to-drive-high-performance/ If you don't want to miss any new episode article, subscribe today at: https://www.andreapetrone.com/insight/ To connect with Paul Zak, you can connect with him on Linkedin: https://www.linkedin.com/in/paul-zak-91123510/ Or have a look at his studies at: https://neuroeconomicstudies.org/ Or you can head over to his work at: https://www.getimmersion.com/the-immersion-team For more information about Andrea's work, go to: www.andreapetrone.com To connect with Andrea on Social Media: LinkedIn – https://www.linkedin.com/in/andreapetrone Twitter – https://twitter.com/ie_andrea Learn more about your ad choices. Visit megaphone.fm/adchoices
Welcome to another episode of the DNA Of Purpose Podcast.Here's a question for today – what if purpose has nothing to do with an individual's pursuit for meaning, but instead is a quality that is symbiotic with our innate desire to belong to a tribe? What if the reason the idea of purpose can be tricky to conceptualise is because we don't understand what factors enable purpose to thrive. Drivers such as trust, connection and belonging.To frame this up we live in a world where we have been exposed to an invisible narrative of seek out success over significance, pursue the promotion over the purpose, and stay on that rat wheel chasing those golden carrots, because if you do your reward at the end is a ‘meaningful life'. Sadly for many people this equation leads to burn out rather than brilliance.Within that race we often miss the moment by moment meaning makers. The acts of kindness and connection. The moments where we can empower co creation, and invite conversation that enable us to view the world through a different lens.What if we chose again and within that, and started to think about purpose through a new lens? Infact, what if the possibilities for a more purposeful life were not about ego, and instead completely reliant on the unique contribution we make within our tribes.And in leading on from those questions: What can science tell us about how our brain responds to attributes such as trust, belonging and our desire to give back to others? Could it be that ‘purpose' itself is evolutionary? Today's good conversation is a good one and I can't wait to dive in.Today's guest is Paul Zak. Paul is the founding Director of the Center for Neuroeconomics Studies and Professor of Economics, Psychology and Management at Claremont Graduate University. He is also the founder of Immersion Neuroscience. For more than two decades his research has taken him from the Pentagon to Fortune 50 boardrooms to the rainforest of Papua New Guinea. All this in a quest to understand the neuroscience of humans of what makes humans tick.Paul has been obsessed with human connection for as long as he can remember. His focus on understanding connection led to his ground-breaking research on oxytocin. And all of this work led to the best title ever: nope, it is not PhD or keynote speaker, it is Dr. Love.His latest book, Trust Factor: The Science of Creating High Performance Companies, uses neuroscience to measure and manage organizational cultures to accelerate business outcomes. His 2012 book, The Moral Molecule: The Source of Love and Prosperity, recounted his unlikely discovery of the exact neurochemical that drives trust, love, and human morality.On that note, get ready to dive into the wonder and the magic of what I am going to call Neuro Purpose...with the one and only Paul Zak.
Here’s a question for today – what makes someone trustworthy? What do you look for? If you had to pin it down to a single trait, or indicator, what would it be?Think about how many people we trust in our lives just for a second – with our vision, our businesses, our children, our finances, the health and wealth of our Nation.Yet how do we ever really know if someone can be trusted - essentially their moral code – until it’s tested. Essentially until – potentially – it’s too late. Which brings me on to my next question, and ultimately the focus of today’s episode. Is there a reliable i.e. scientific way that we can predict and therefore design for trustworthy behaviour? A way of being able to trust who we can trust in a way.Now let’s take that to the next level, if there is. If there are repeatable factors behind trustworthy behaviour – how could we use it to influence ourselves? Our own likelihood of behaving in a way that fits with our intentions – with the vision of the human being we want to be on our best days. When I first started diving into this topic, the marriage of combining science with trust seemed like an unlikely one. Human beings are mysteries right? We’re a walking soup of contradictions, hormones and reactions. Any attempt to predict our behaviour usually fails.And yet – this simple force – trust – is the glue that holds together every single fundamental part of the world that we know. Society, democracy, marriage – they all rely totally upon its existence.So, it would seem about time that we dived a little deeper into the mechanics of it.My guest on today’s episode has done exactly that, but he’s also taken it a step further. He’s identified the actual molecule responsible for trust – and found a way it can be used to predict behaviour with up to 80% accuracy.Paul Zak is the founding Director of the Center for Neuroeconomics Studies and Professor of Economics, Psychology and Management at Claremont Graduate University. Paul’s two decades of research have taken him from the Pentagon to Fortune 50 boardrooms to the rain forest of Papua New Guinea. All this in a quest to understand the neuroscience of human connection, human happiness, and effective teamwork. His latest book, Trust Factor: The Science of Creating High Performance Companies, uses neuroscience to measure and manage organizational cultures to accelerate business outcomes. His 2012 book, The Moral Molecule: The Source of Love and Prosperity, recounted his unlikely discovery of the exact neurochemical that drives trust, love, and human morality. In todays episode we dive into…Why human beings are the only creatures with a fully developed moral code – and how we use it to predict behaviour and essentially keep ourselves safe.The moral molecule – what it is, how it works and how it can be harnessed to increase the likelihood of trustworthy behaviour.The link between trust and prosperity – and why understanding the science of trust might be the key to alleviating poverty How Pauls career and experience in this field has impacted his own approach to building trust – as both a leader and a parentAnd finally – probably the part that blew me away the most – what all this information tells us about the future of storytelling. Including exactly how to structure a story – in order to trigger the chemicals in the brain that are directly responsible for people taking action. On reflection, the part of this conversation that probably stuck with me the most is the concept of ‘time ins’ as a trigger. The essential idea being that when people behave in a way that leads us to disconnect – either as a leader, a partner, a friend or a parent – often our instinct is to give them a time out. Set them apart, make an example, reinforce the rules through separation. In most countries we have based an entire criminal justice system upon this one guiding principle. And yet… in many of those occasions, what’s actually needed is a time in. A bringing closer into the fold. An acknowledgement that - given the wrong combination of situations, chemicals, hormones and moments in time – we can all (and will all to varying degrees) lose sight of our best selves. On that note, hunker down – or hide out somewhere quiet if you’re still in lock down – and soak up both the science and wisdom of the incredible Paul Zak. See acast.com/privacy for privacy and opt-out information.
Episode 42. The Vampire Science of Storytelling with Dr. Paul Zak What can blood tell us about storytelling? Why is liking a story a terrible way of deciding if it's a good one? How can we use science to make our stories more effective? Welcome to The Storypowers Podcast, the show about the power of stories, the people who tell them and why you should be doing it too. I'm your host, keynote speaker and storytelling coach, Francisco Mahfuz. My guest today is Dr Paul Zak. Paul is a scientist, entrepreneur, best-selling author and speaker. His two decades of research have taken him from the Pentagon to Fortune 500 boardrooms to the rain forest of Papua New Guinea. During this ongoing journey, Paul discovered the neurochemical oxytocin as the key driver of trust, love, and morality, and he is one of the pioneers of using neuroscience to quantify the impact of movies, advertising, stories, and consumer experiences. His latest book is Trust Factor: The Science of Creating High Performance Companies. You can find him on getimmersion.com. If you like the show, please leave us a rating on Apple podcasts, share it and SUBSCRIBE! The support is very much appreciated. And please send me your comments on what you'd like to hear on future episodes. You can connect with me on LinkedIn, where I post daily (or as close to that as real life will let me), and on storypowers.com. You can also check out my book "Bare: A Guide to Brutally Honest Public Speaking" on Amazon.
Human connection. That is what this episode’s guest loves. He has spent two decades of research taking him from the Pentagon to Fortune 50 boardrooms to the rainforest of Papua New Guinea. All this in a quest to understand the neuroscience of human connection, human happiness, and effective teamwork. He is now deploying neuroscience technologies to solve real problems faced by real people. In this episode, Kevin Withane speaks with Dr. Paul Zak (aka Dr. Love) about: Whether work should be an experience The lesson learnt from spending time with a tribe in Papua New Guinea; and Being a good leader sometimes involves listening to the employee gripes. Paul is the author of Trust Factor: The Science of Creating High-Performance Companies. You can get your copy from Amazon or Barnes & Noble, and all other good book stores. ----- You can find out more about Paul on the Cocktail Leadership blog here, and you can find him on Linkedin here. You can engage with Cocktail Leadership on the website, where you will also find links to our social media on: Follow Cocktail Leadership on Twitter Follow on Facebook Follow on Instagram ----- Produced by Simpler Media
Trust is hard to gain but easy to lose. And it's crucial at work particularly in times of crisis like the current pandemic. So how do you build trust with your colleagues and throughout the wider organisation? Can you re-build it after you lose it? And what does the neuro-chemical oxytocin have to do with trust? GUESTS: Dr Paul Zak, Professor of economic sciences, psychology and management, Claremont Graduate University and author of Trust Factor: The Science of Creating High Performance Companies Dr Nicole Gillespie, Professor of management and KPMG chair in organisational trust, University of Queensland. Producers: Edwina Stott and Maria Tickle
Trust is hard to gain but easy to lose. And it's crucial at work particularly in times of crisis like the current pandemic. So how do you build trust with your colleagues and throughout the wider organisation? Can you re-build it after you lose it? And what does the neuro-chemical oxytocin have to do with trust? GUESTS: Dr Paul Zak, Professor of economic sciences, psychology and management, Claremont Graduate University and author of Trust Factor: The Science of Creating High Performance Companies Dr Nicole Gillespie, Professor of management and KPMG chair in organisational trust, University of Queensland. Producers: Edwina Stott and Maria Tickle
Engaging People, Powering Companies - The Engagement Coach Leadership Podcast
Paul ZakPaul is the founding Director of the Center for Neuroeconomics Studies and Professor of Economics, Psychology and Management at Claremont Graduate University. He has degrees in mathematics and economics from San Diego State University, a Ph.D. in economics from University of Pennsylvania, and post-doctoral training in neuroimaging from Harvard.Paul's two decades of research have taken him from the Pentagon to Fortune 50 boardrooms to the rain forest of Papua New Guinea. All this in a quest to understand the neuroscience of human connection, human happiness, and effective teamwork. His academic lab and companies he has started develop and deploy neuroscience technologies to solve real problems faced by real people.His latest book, Trust Factor: The Science of Creating High Performance Companies, uses neuroscience to measure and manage organizational cultures to inspire teamwork and accelerate business outcomes. His 2012 book, The Moral Molecule: The Source of Love and Prosperity, recounted his unlikely discovery of the neurochemical oxytocin as the key driver of trust, love, and morality that distinguish our humanity. In another obsession, Paul's group uses neuroscience to quantify the impact of movies, advertising, stories, and consumer experiences. Along the way, he has helped start several transdisciplinary fields, including neuroeconomics, neuromanagement, and neuromarketing.
In this episode, we are joined by Dr. Paul Zak. You may have heard Dr. Paul Zak’s name mentioned in the same sentence as the word “trust” before. He is the author of the “Trust Factor: The Science of Creating High-Performance Companies”. He also wrote the “The Moral Molecule: The Source of Love and Prosperity”. In this book, he recounts his unlikely discovery of the neurochemical oxytocin as the key driver of trust, love and morality. In fact, Paul Zak’s research on oxytocin and relationships has actually earned him the nickname Dr. Love. And I can tell you, Dr. Love suits Paul a ton. You're going to see why in this episode. He is just such a fun, great guy and Steven and I had an absolute blast kicking it with him when we were recording this episode. In today's episode with Paul, we draw on the ideas that underscore the work that he has done with everyone from the Pentagon to Fortune 50 companies to working with tribes in the rainforest of Papua New Guinea. We talk about everything - from how to dump more oxytocin into your brain, to tools needed to become a high trust leader as well as the difference between faith and trust from a neurobiological perspective. We go broad, and we go wide on the topic of trust, and how it relates to flow and peak performance. It’s a super fun one. And we really began to hit our stride about halfway through the episode. So make sure that you stay tuned until the end. ABOUT THE EPISODE In this episode, you will learn about: What happens to oxytocin in the era of physical and social distancing and increased remote work? (4:00)Background and details on oxytocin (8:10)The relationship between the size of a group, community, company or country and trust (12:30)The eight foundations for organizational trust (14:10)Vulnerability is a very effective way to induce oxytocin release (21:10)How to create candor and transparency in an organization (24:10)Social bonding and love at work (36:50)Trust, oxytocin and group flow (45:00)Social media and oxytocin (49:00)The dark side of our social nature (54:20)ABOUT THE GUEST Paul is the founding Director of the Center for Neuroeconomics Studies and Professor of Economics, Psychology and Management at Claremont Graduate University. He has degrees in mathematics and economics from San Diego State University, a Ph.D. in economics from University of Pennsylvania, and post-doctoral training in neuroimaging from Harvard. He runs an academic lab, consumer neuroscience company, and neuromanagement company. He also serves as a senior advisor to Finsbury, a global leader in strategic communications that advises many of the world’s most successful companies. RESOURCES Web: Dr. Paul Zak’s WebsiteBook: Trust FactorBook: The Moral Molecule
This podcast interview focuses on product innovation that has the power show what people really think and feel so we can create experiences that matter. My guest is Paul Zak, CEO of Immersion.Paul is a scientist, entrepreneur and author of several books.His newest book is "Trust Factor: The Science of Creating High Performance Companies."Paul’s two decades of research have taken him from the Pentagon to Fortune 50 boardrooms to the rain forest of Papua New Guinea. All this in a quest to understand the neuroscience of human connection, human happiness, and effective teamwork. His academic lab and companies he has started develop and deploy neuroscience technologies to solve real problems faced by real people.Paul is the founding Director of the Center for Neuroeconomics Studies and Professor of Economics, Psychology and Management at Claremont Graduate University. He has degrees in mathematics and economics from San Diego State University, a Ph.D. in economics from University of Pennsylvania, and post-doctoral training in neuroimaging from Harvard.In 2017 he founded Immersion which is on a mission to build a platform that would democratize neuroscience and make everyone of us look like a hero.That inspired me, and hence I invited Paul to my podcast. We explore why so many resources and efforts are wasted because of the challenges we face in understanding what people really think and feel. We discuss what can be when we use technology to augment people in understanding these experiences and how that helps to create better products, better services and high-performing organizations.Here are some of his quotes:80% of movies out of Hollywood lose money. Last year, Netflix spent almost $10 billion, creating content that did not hit strong enough to warrant a second season. So how do we not know at this stage of humanity if a movie is going to be great or not, or if a series on Netflix will be great or not. That's a lot of effort put into content that isn't creating real value for humans. It's a lot of wasted energy and focus.What we've done is we created technology, a small wearable, like an apple watch or Samsung (although we can take signal from all those things), and understand what your brain really loves and what frustrates you, and do that with really high frequency.You can see exactly what brains are doing in real time. So, you can pivot, you can audit what you've done in the past, and you can create higher impact experiences.During this interview, you will learn three things:How to create better products and experiences if we stop asking, and instead using technology to get unbiased feedback from people.What exponential impacts we can create when we not only know what people really care about, but actually be equipped to adjust instantly to give them experiences they really care about Why more data is not always better to create results that impact. See acast.com/privacy for privacy and opt-out information.
As we look ahead to growing, or perhaps rebuilding businesses in this new business climate, one thing is clear: we cannot simply go back to what we did before. Smarter, more thoughtful approaches may be necessary, and gathering insights on how we best connect to the state of mind of the consumer in this moment is crucial. In that spirit, we’d like to share with you an extraordinary conversation that offers insights into dialing into "neuroeconomics"—or why people make decisions. Dr. Paul Zak, scientist, entrepreneur and author of several books including "Trust Factor: The Science of Creating High Performance Companies.", joins Ritesh Gupta, a host of another MouthMedia Network podcast, Content Is Your Business. We think you’ll get a lot out of this, and we’re delighted to share it with you, in its entirety.
Scientist, entrepreneur, educator, and author Paul Zak sits down with Ben DiPietro, editor of LRN's E&C Pulse newsletter, to talk about the science behind creating trust, why oxytocin is the key to creating trust, and the need to combine this with purpose to build human connection and strong teams. His two decades of research have taken him from the Pentagon, to Fortune 50 boardrooms, to the rain forest of Papua New Guinea, all this in a quest to understand the neuroscience of human connection, human happiness, and effective teamwork. His academic lab and the companies he has started develop and deploy neuroscience technologies to solve real problems faced by real people. He is founder and chairman of Immersion Neuroscience. His latest book, “Trust Factor: The Science of Creating High Performance Companies,” uses neuroscience to measure and manage organizational cultures to inspire teamwork and accelerate business outcomes. Zak and his team use neuroscience to quantify the impact of movies, advertising, stories, and consumer experiences. Along the way, he has helped to start several transdisciplinary fields, including neuroeconomics, neuromanagement, and neuromarketing. Zak serves as the founding director of the Center for Neuroeconomics Studies, and is professor of economics, psychology, and management at Claremont Graduate University. He has degrees in mathematics and economics from San Diego State University, a Ph.D. in economics from University of Pennsylvania, and post-doctoral training in neuroimaging from Harvard. What You’ll Learn on This Episode: [0:57] What was the path Paul took to become a scientist, a businessman, an author, and an educator? [2:50] What does neuroscience teach us about how trust works to forge relationships between people, teams, and organizations; and what role does oxytocin play in all of that? [4:38] If oxytocin is the link in all of this, is there some way that we can get that to people to increase trust, or is it not a deliverable drug in the way that other drugs are? [6:38] Does one exhibit trust by trusting others or by being trustworthy themselves? [7:41] Can that trust start with something as simple as a smile? [9:28] Is trust enough to get people to be their best and what role does purpose play in bringing that about? [11:03] How can organizations combine those two things together to foster these ethical cultures that they want based on values, integrity, and accountability? [12:18] Paul’s research has uncovered eight factors that form the foundation for a culture of trust. What are those factors? [13:36] How can organizations measure for those factors to see where their employees are or what they need to improve or focus on? [14:21] As the workplace gets more automated and machines begin to work alongside people, can these same techniques be used to build trust between humans and machines, or is that going to take a different formula? [15:19] There are ethical considerations for the use of some of these things. Is it possible to get people to trust things or people that are bad for them, and, if so, how do we ensure that this is used for good outcomes and not bad ones?
Roger Dooley talks about how eliminating friction at work can lead to better productivity. You'll Learn: 1) The cardinal rule of friction 2) How to reduce the friction of meetings 3) How mistrust creates friction About Roger: Roger Dooley is an author and international keynote speaker. His books include Friction: The Untapped Force That Can Be Your Most Powerful Advantage and Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing. He is behind the popular blog, Neuromarketing, as well as a column at Forbes.com. He is the founder of Dooley Direct, a consultancy, and co-founded College Confidential, the leading college-bound website. He has an engineering degree from Carnegie Mellon University and an MBA from the University of Tennessee. Book: "FRICTION―The Untapped Force That Can Be Your Most Powerful Advantage" Book: "Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing" Blog: Neuromarketing Podcast: Brainfluence Website: RogerDooley.com Resources mentioned in the show: App: Pocket Book: “Influence: The Psychology of Persuasion” by Robert Cialdini Book: “Trust Factor: The Science of Creating High-Performance Companies” by Paul Zak Company: Gallup Personality: Cal Newport Personality: Jack Welch Personality: Richard Thaler Personality: Werner Heisenberg Previous episode: 124: The Science Behind Trust and High-Performance with Paul Zak Software: Google Tag Manager Survey: Customer Effort Score Survey: Net Promoter Score Thank you Freshbooks! Freshbooks Cloud Accounting Software gets you paid twice as fast. Free trial (no credit card required) at freshbooks.com/awesome. View transcript, show notes, and links at http://AwesomeAtYourJob.com/ep533
Today my guest is Paul Zak, scientist, prolific author and public speaker. Paul is - what I just love, he wrote the book, The Moral Molecule: The Source of Love and Prosperity in 2012, and literally, he discovered oxytocin. Now what is oxytocin? This was a landmark neurochemical that he discovered was the driver of trust, love and morality. That was a key differentiation for our humanity, and so this made him very popular and he's gotten the nickname Dr. Love. Now, what does this mean for his latest book called, Trust Factor: The Science of Creating High-Performance Companies? As a scientist, his decades of research have taken him from the Pentagon, to research with the three-letter agencies, to the rain forests of Papua New Guinea - all in the quest to understand the neuroscience of human connection, human happiness and effective teamwork. It's through his lab and testing that he's developed and deployed neuroscience technologies to solve real world problems experienced by people, especially in this today's times of exponential technologies. What I love is that those things that we had a hunch about now, he's validating through technologies. Now, what's this about trust? Because there's a big thing going on now that this is the most disengaged workforce in a long time. Much of it is because of the lack of trust. So, what is oxytocin? Experiments have shown that when you have a higher sense of purpose stimulates oxytocin production, as does trust. Trust and purpose, then mutually reinforce each other, providing a mechanism for extended oxytocin release, which produces happiness. So joy on the job comes from doing purpose-driven work with a trusted team. I could go on and on, but I want to let Dr. Paul Zak do most of the talking related to this. Because I think that for leaders, that this is super important. Leadership now, especially for many of the CIOs and technology and digital transformation leaders, the imperative for leaders today is to create this engagement within their teams and within their people. I've had a pattern now with a couple of different podcast interviews talking with people that are top in their field. Here is one of the top scientists in the this field that is talking about how to do this. One of it is creating this peak immersion. Creating an immersion can be contagious and leaders; of course can't just bestow immersion on people. Leaders must embody it, they must be plugged into it themselves. This creates this factor, which allows an organization to take on this resonance, which differentiates you and your organization and your teams within the business and within the marketplace. One of it is creating this peak immersion. Creating an immersion can be contagious and leaders; of course can't just bestow immersion on people. Leaders must embody it, they must be plugged into it themselves. This creates this factor, which allows an organization to take on this resonance, which differentiates you and your organization and your teams within the business and within the marketplace. Well, I want to bring you Paul today because Paul is going to give you practical examples, practical tools and really get you thinking about this topic deeply. So with that, I want to introduce you to my conversation with Dr. Paul Zak. What You Will Learn From This Interview Key Factors in Motivation to Take Action: Paying Attention Emotionally resonant - Real caring so that it impacts the brain These Keys get people into a flow state in which Peak Immersion can be measured People are attracted to those who are engaged. Immersion is Contagious Leaders Must be Plugged in Neural Job Crafting How to Build a Culture of Trust The role of neurochemical Oxytocin Work-life Integration vs Work-life Balance Trust is a Leading Indicator of Engagement A high trust culture doesn't mean you don't have high accountability, daily check-ins, daily huddles, etc Examples of 'Whole Person' Reviews that you can use in your company Creating feedback loops for people Satisfaction vs Happiness High Expectations, striving for better results, Going 'all-in', complete focus is great and letting go and shedding stress is great too About Paul Zak Human connection. Paul’s two decades of research have taken him from the Pentagon to Fortune 50 boardrooms to the rain forest of Papua New Guinea. All this in a quest to understand the neuroscience of human connection, human happiness, and effective teamwork. His academic lab and companies he has started develop and deploy neuroscience technologies to solve real problems faced by real people. His latest book, Trust Factor: The Science of Creating High Performance Companies, uses neuroscience to measure and manage organizational cultures to inspire teamwork and accelerate business outcomes. His 2012 book, The Moral Molecule: The Source of Love and Prosperity, recounted his unlikely discovery of the neurochemical oxytocin as the key driver of trust, love, and morality that distinguish our humanity. In another obsession, Paul’s group uses neuroscience to quantify the impact of movies, advertising, stories, and consumer experiences. Along the way, he has helped start several transdisciplinary fields, including neuroeconomics, neuromanagement, and neuromarketing. Here are his specs: Paul is the founding Director of the Center for Neuroeconomics Studies and Professor of Economics, Psychology and Management at Claremont Graduate University. He has degrees in mathematics and economics from San Diego State University, a Ph.D. in economics from University of Pennsylvania, and post-doctoral training in neuroimaging from Harvard. You can check out his academic lab, consumer neuroscience company, and neuromanagement company. He also serves as a senior advisor to Finsbury, a global leader in strategic communications that advises many of the world’s most successful companies. Paul’s research on oxytocin and relationships has earned him the nickname "Dr. Love." That’s cool. He’s all about adding more love to the world. Interesting facts: Zak is a member of the Screen Actors Guild and has created and voiced science dialog for movies, including The Amazing Spiderman. He is a regular panelist on the Discovery Science program Outrageous Acts of Psych. News organizations often request his expertise on neuroscience. His TV appearances include Fareed Zakaria's GPS on CNN, the John Stossel show on Fox Business, the Dr. Phil show, TakePart Live on Pivot TV, Fox and Friends, Good Morning America, and ABC World News Tonight. The Full Transcript can be read here Ways to Connect with Paul Zak: LinkedIn Website – personal Website - business Twitter Resources Discussed in this Interview: Academic Lab: com Consumer Neuroscience Company: Zestx Labs.com Neuro-management Company: com (measuring engagement company) Books: Trust Factor: The Science of Creating High Performance Companies by Paul Zak. Published by American Management Association, January 2017. The Moral Molecule: The Source of Love and Prosperity by Paul Zak. Published by Penguin Group, Inc., 2012. This episode is sponsored by the CIO Innovation Forum, dedicated to Business Digital Leaders who want to be a part of 20% of the planet and help their businesses win with innovation and transformation. Music provided by Ben’s Sound: http://www.bensound.com/ Other Ways to Listen to the Podcast: iTunes | Libsyn | Soundcloud | RSS | LinkedIn If you enjoyed this episode, then please consider leaving an iTunes review here. Click here for instructions on how to leave an iTunes review if you’re doing this for the first time. Bill Murphy is a world renowned IT Security Expert dedicated to your success as an IT business leader. Follow Bill on LinkedIn and Twitter.
Did you know that every interaction you have with someone releases chemicals in their brain? And if you can release the right chemicals, you can increase, trust, cooperation, performance in significant ways? Paul’s two decades of research have taken him from the Pentagon to Fortune 50 boardrooms to the rain forest of New Guinea. His latest book, Trust Factor: The Science of Creating High Performance Companies, uses neuroscience to measure and manage organizational cultures to inspire teamwork and accelerate business outcomes. His 2012 book, The Moral Molecule: The Source of Love and Prosperity, recounted his unlikely discovery of the neurochemical oxytocin, which we'll cover a lot in this episode, as the key driver of trust, love, and morality that distinguish our humanity. Here are his specs: Paul is the founding Director of the Center for Neuroeconomics Studies and Professor of Economics, Psychology and Management at Claremont Graduate University. He has degrees in mathematics and economics from San Diego State University, a Ph.D. in economics from University of Pennsylvania, and post-doctoral training in neuroimaging from Harvard. Paul’s research on oxytocin and relationships has earned him the nickname "Dr. Love." He’s all about adding more love to the world.Paul and I are going to discuss:Small things anyone can do to create more trustWhat you can do if you are not the leader of your team to increase trustHow long it takes to create a culture of trustWhy over half of all change management initiatives failThe business case for increasing trust in your companyWhy the way most companies do annual performance reviews damage culture and trustImportant Links for the Show:The fitness tracker that helps you make positive changes in your life: https://www.whoop.com/ and use code DIANA at checkout for 15% off!The bank that creates a lot of trust with its customers: http://nbkc.com/diana - get a box of awesome Professional AF stuff for signing up!Get 1/2 of your daily fruits and vegetables in a convenient shot!: https://superfoodshot.co and use code DIANA at checkout for 30% off.Paul J. Zak: https://www.pauljzak.com/Professional AF Facebook Group: https://www.facebook.com/groups/943925015810362/Diana online: www.DianaKander.com
The Project EGG Show: Entrepreneurs Gathering for Growth | Conversations That Change The World
Human connection. Paul's two decades of research have taken him from the Pentagon to Fortune 50 boardrooms to the rain forest of Papua New Guinea. All this in a quest to understand the neuroscience of human connection, human happiness, and effective teamwork. His academic lab and companies he has started develop and deploy neuroscience technologies to solve real problems faced by real people. His latest book, Trust Factor: The Science of Creating High Performance Companies, uses neuroscience to measure and manage organizational cultures to inspire teamwork and accelerate business outcomes. His 2012 book, The Moral Molecule: The Source of Love and Prosperity, recounted his unlikely discovery of the neurochemical oxytocin as the key driver of trust, love, and morality that distinguish our humanity. In another obsession, Paul's group uses neuroscience to quantify the impact of movies, advertising, stories, and consumer experiences. Along the way, he has helped start several transdisciplinary fields, including neuroeconomics, neuromanagement, and neuromarketing. Here are his specs: Paul is the founding Director of the Center for Neuroeconomics Studies and Professor of Economics, Psychology and Management at Claremont Graduate University. He has degrees in mathematics and economics from San Diego State University, a Ph.D. in economics from University of Pennsylvania, and post-doctoral training in neuroimaging from Harvard. You can check out his academic lab, consumer neuroscience company, and neuromanagement company. He also serves as a senior advisor to Finsbury, a global leader in strategic communications that advises many of the world's most successful companies. Paul's research on oxytocin and relationships has earned him the nickname "Dr. Love." That's cool. He's all about adding more love to the world. About The Project EGG Show: The Project EGG Show is a video talk show that introduces you to entrepreneurs from around the world. It is broadcast from studios in Metairie, Louisiana to online platforms including YouTube, iTunes, Google Play, Spotify and Stitcher, and hosted by Ben Gothard. Our goal is to give you a fresh, unscripted and unedited look into the lives of real entrepreneurs from around the globe. From billionaires to New York Times best selling authors to Emmy Award winners to Forbes 30 Under 30 recipients to TEDx speakers – we present their real stories – uncensored and uncut. Subscribe To The Show: https://projectegg.co/podcast/ Get Access To: 1. Resources: https://projectegg.co/resources/ 2. Financing Solutions: https://projectegg.co/epoch/ 3. Payment Solutions: https://projectegg.co/sempr/ 4. Services: https://projectegg.co/resources#services 5. Courses: https://projectegg.co/resources#courses 6. Software: https://projectegg.co/resources#software 7. Book: https://projectegg.co/resources#books --- Support this podcast: https://anchor.fm/projectegg/support
Connecting and strategizing content with the way our brains react and engage... Dr. Paul Zak, scientist, entrepreneur and author of several books including "Trust Factor: The Science of Creating High Performance Companies.",, joins host Ritesh Gupta (Head of Content for Vayner Productions) in the MouthMedia Network studios. Neuroconomics—why people make decisions Why decisions are variable, people make mistakes and respond to content A look at the change in brain chemistry when responding to content Grabbing the brain in the right way, motivating charitable inclinations/giving Oxytocin - associated with things mammals do—reduces fear of being around other people, helps people get along, and can turn on positive social behaviors like trust charity Looking at content second by second, when onee checks out, when not paying attention The “give a sh*&” measure Conflict so we care about how things resolve Advertising - short may be better The miss of sloppy storytelling A testing process including wearable sensor, cloud-based, in a bar the way people might watch ads Why liking a commercial isn’t important, it is the actions that matter Generate conflict, the end of conflict and a high immersive point Why it matters to not resolve conflict, and end on tension point Immersion neuroscience vs. focus groups Why our brains cant process and communicate complex emotional experiences Grabbing the brain in a way that engages Strategizing movie trailers Thinking about bladder capacity Building a predictive model Immersion index Testing ads for an agency Why the small screen is more immersive than the large screen Why watching repeats of TV shows and movies is entertaining Why valleys/breathers are necessary, in a tight and thoughtful way The biggest mistakes brands make in making content Narrative transportation Thank you to Robert Murtfeld for the introduction to Dr. Zak.
------------------Support the channel------------ Patreon: https://www.patreon.com/thedissenter PayPal: paypal.me/thedissenter ------------------Follow me on--------------------- Facebook: https://www.facebook.com/thedissenteryt/ Twitter: https://twitter.com/TheDissenterYT Dr. Paul Zak is an American neuroeconomist, who is known as a proponent of the field. His current work applies neuroscience to build high performance organizations and to understand and guide consumer decisions. Dr. Zak is the founding Director of the Center for Neuroeconomics Studies and Professor of Economics, Psychology and Management at Claremont Graduate University. He has degrees in mathematics and economics from San Diego State University, a Ph.D. in economics from University of Pennsylvania, and post-doctoral training in neuroimaging from Harvard. He's also the author of books like The Moral Molecule: The Source of Love and Prosperity, and Trust Factor: The Science of Creating High-Performance Companies. In this episode, we talk about neuroeconomics, and the role that oxytocin plays in attachment, and in promoting trust among people that are part of the same organization or society. We go through how oxytocin evolved, and the kinds of prosocial behavior that it mediates. We also refer to other hormones, like testosterone and cortisol, and how they interact with oxytocin and might change its behavioral effects. And, finally, we talk about how we can foster trust in companies and other sorts of human organizations, reduce stress, increase productivity, and empower employees. Time Links: 00:55 What is neuroeconomics? 02:34 The sorts of things Dr. Zak studies 05:32 Oxytocin 10:57 How oxytocin influences behavior 16:40 The evolution of oxytocin 20:39 How other hormones (testosterone, cortisol) interact with oxytocin 25:40 Sex differences in levels of oxytocin and other hormones, and behavioral traits 32:21 Promoting trust among people in the same organization 38:36 Money doesn't work well as an incentive 41:42 Reducing stress in work environments 45:32 Self-empowerment 47:35 Follow Dr. Zak's work! -- Follow Dr. Richerson's work: Faculty page: https://tinyurl.com/y8ctlfue Personal website: https://www.pauljzak.com/ Ofactor: https://ofactor.com/ Books: https://tinyurl.com/ydygmv95 -- A HUGE THANK YOU TO MY PATRONS: KARIN LIETZCKE, ANN BLANCHETTE, JUNOS, SCIMED, PER HELGE HAAKSTD LARSEN, LAU GUERREIRO, RUI BELEZA, MIGUEL ESTRADA, ANTÓNIO CUNHA, CHANTEL GELINAS, JIM FRANK, JERRY MULLER, FRANCIS FORD, HANS FREDRIK SUNDE, BRIAN RIVERA AND ADRIANO ANDRADE! I also leave you with the link to a recent montage video I did with the interviews I have released until the end of June 2018: https://youtu.be/efdb18WdZUo And check out my playlists on: PSYCHOLOGY: https://tinyurl.com/ybalf8km PHILOSOPHY: https://tinyurl.com/yb6a7d3p ANTHROPOLOGY: https://tinyurl.com/y8b42r7g
In this episode we discuss the groundbreaking research behind the ancient molecule that fuels peak performance, the foundations of neuroeconomics, how our brains react during social interactions, we examine how our brains are designed to connect and built to work cooperatively, we dig into the power of oxytocin and how you can increase it in your life, and much more with Dr. Paul Zak. Dr. Paul Zak is founding Director of the Center for Neuroeconomics Studies and Professor of Economics, Psychology, and Management at Claremont Graduate University. He was also among the team of scientists who were the first to use brain imaging to identify the role of oxytocin as a key driver of trust, love, and morality that distinguish our humanity. Paul is the author of the new book Trust Factor: The Science of Creating High-Performance Companies and has appeared on ABC World News, CNN, Fox Business, and more. Paul founded the field of Neuroeconomics - what is that? How are humans able to interact with total strangers when that is impossible in the animal kingdom? How do our brains balance the risks of meeting a stranger vs the benefits of increased social influence? Our brains live in this soup of chemicals, none of which we are aware of consciously How Paul’s groundbreaking research transformed what scientists thought about the production of oxytocin and how humans build trust Oxytocin is an on/off switch Paul challenges the listeners to a fight! Our brains naturally help us adapt to the environment we are in How do we get people in groups to perform at their highest level How you can train your brain to release more oxytocin Learn how to read the emotional state of the people around you How “listening with your eyes” can help boost your oxytocin and help you become more in sync with people The “evil trick” you can use to get tons of information when you meet someone (it’s NOT what you expect!) Our brains are designed to connect, we want to be connected. We are naturally open to touch. Our brains are built to work cooperatively. Strategies you can use in your daily life to increase your oxytocin How companies can measure and manage their culture for high trust and high performance The 8 key building blocks leaders can use to build trust and improve high performance Paul focuses on measuring brain activity and use that to solve real problems that humans have. The neuroscience firmly demonstrates the power and vital importance of sleep How you can implement concrete changes to get the biggest bang for your buck in building a culture of high performance We trust people more who are their real, vulnerable, natural selves Why you should replace “how was your weekend” with “hey you look really ” to build deeper relationships Almost no human can survive on their own - we only survive in groups - we must understand how to engage the groups that we are constantly around Science predicts, and data strongly supports, that people want to be and enjoy being part of high performance groups Why isn’t work an adventure? How can we make a work an adventure Connecting, touching, giving a gift - give the gift of connection, empowerment, love, to someone around you Learn more about your ad choices. Visit megaphone.fm/adchoices
Trust is a critical factor in building high-impact and lasting customer relationships. But sometimes, trust can be elusive. Have you ever wondered why it's easy to build trust in some relationships, while in others, trust is more difficult to establish? To learn more about the neuroscience of trust, we invited author and researcher, Paul Zak, onto the podcast. Paul is the author of Trust Factor: The Science of Creating High-Performance Companies. Through the lens of neuroscience, Paul studies how to improve business outcomes. The post Episode 7: The Neuroscience of Trust – Featuring: Paul Zak, Author appeared first on Ecosystems.
Today our expert guest is Paul J. Zak. He is on a quest to understand the neuroscience of human connection, human happiness, and effective teamwork. His latest book, Trust Factor, uses neuroscience to measure and manage organizational cultures to inspire teamwork and accelerate business outcomes. His quest has taken him from the Pentagon to Fortune 50 boardrooms to the rainforest of New Guinea and, finally, to The Daily Helping. The Moral Molecule & Humanity In The Moral Molecule, Paul recounts his unlikely discovery that the neurochemical oxytocin is the key driver in trust, love, and morality that distinguishes our humanity. All animals make oxytocin, but humans seem to thrive on it. About 200,000 years ago, humans started living in groups more often, and individuals with more oxytocin receptors in their brain produced more offspring. Now, our species has far more oxytocin receptors than our closest genetic relatives. Psychologically, oxytocin increases our sense of empathy for others. Empathy is an incredibly adaptive tool because it helps us understand other people's emotions and why they perform certain actions. Oxytocin & Human Development Are we born with all of our oxytocin receptors and innate social skills, or are we built? The answer is both (as it often is with nature vs nurture discussions), but there are genetic variations in the number and function of oxytocin receptors in humans. Bad News: You have to have nature and nurture for a system to flourish. Because nature is very conservative with resources, children who are neglected simply don't develop all parts of the system. About half of the people who are sexually abused or abandoned as children don't have functionally intact oxytocin connection systems in their brain. Good News: Because oxytocin is so evolutionarily old, the receptors are connected in most people who do not face severe neglect, abuse, or abandonment. It's very difficult to kill all of the receptors. Additionally, it is likely possible that sufficient social support later in life can help individuals regain functionality in their oxytocin connection systems. Applying Our Knowledge: Tactics for Improving Your Relationships Tactic #1: Embrace your emotional nature. If you focus on the emotions you see in others, you will gain a lot of valuable information. When you say hello to someone, take a moment to look at them, feel the emotion on their face, and start a more intimate conversation. Don't just say hello. Say, “Hello, you look ______.” You will learn more about how that person is doing, connect better to the individuals around you, and make them feel more valued. Tactic #2: Acceptance. You don't always need to fix things. Sometimes it's just about listening and acceptance. This is especially true for parents! Focus on seeing other people for who they are, and don't try to force them into the box you want them to be in. Trust Factor: Enhancing Trust in the Workplace In Trust Factor, Paul details the eight building blocks of trust and identifies ways that organization leaders can create a culture of trust in which people are empowered to control their lives, and are held accountable for what they're doing. Paul also explains why trust is good for business. Compared to businesses in the lowest quartile of organizational trust, employees working for businesses in the highest quartile of trust... have 100% more energy at work. are 76% more engaged at work. are 50% more productive. are 50% less likely to leave. enjoy their jobs 60% more. feel 66% closer to their colleagues. take 13% fewer sick days. On top of all that, employees working in a trusting culture are substantially more satisfied with their lives outside of work. You can find a number of useful resources, including Paul's free organizational trust tool, at www.ofactor.com. The Biggest Helping: Today's Most Important Takeaway “Use the word LOVE a little more often. The more you say love, the more you practice love, the more you're going to get love.” Love is a real, physiologic phenomenon in the brain. It is not a “squishy” term – it is something that our brain is designed to give and receive. Understanding that love is facilitated by the brain's production of oxytocin is necessary for improving your relationships with pets, children, friendships, colleagues, and family. -- Thank you for joining us on The Daily Helping with Dr. Shuster. Subscribe to the show on iTunes, Stitcher, or Google Play to download more food for the brain, knowledge from the experts, and tools to win at life. Resources: You can connect with Paul and find free resources at www.pauljzak.com Pick up a great book: Trust Factor: The Science of Creating High-Performance Companies The Moral Molecule: The Source of Love and Prosperity Moral Markets: The Critical Role of Values in the Economy
Paul Zak is the founding Director of the Center for Neuroeconomics Studies and Professor of Economics, Psychology and Management at Claremont Graduate University. Pauls’s two decades of research have taken him from the Pentagon to Fortune 50 boardrooms to the rain forest of Papua New Guinea. All this in a quest to understand the neuroscience of human connection, human happiness, and effective teamwork. His academic lab and companies he has started develop and deploy neuroscience technologies to solve real problems faced by real people. His latest book, Trust Factor: The Science of Creating High Performance Companies, uses neuroscience to measure and manage organizational cultures to inspire teamwork and accelerate business outcomes. In this interview, we discuss the key role trust building plays in enhances performance.