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Episode 294-AG Green-lights Red Flag Also Available OnSearchable Podcast Transcript Gun Lawyer — Episode Transcript Page – 1 – of 14 Gun Lawyer — Episode 294 Transcript SUMMARY KEYWORDS Gun Lawyer, New Jersey, ERPO, gun confiscation, due process, public awareness campaign, gun safety, Second Amendment, red flag law, wellness check, gun rights, gun violence, civil rights, gun storage, gun laws. SPEAKERS Speaker 2, Evan Nappen, Teddy Nappen Evan Nappen 00:17 I’m Evan Nappen. Teddy Nappen 00:19 And I’m Teddy Nappen. Evan Nappen 00:21 And welcome to Gun Lawyer. So, Teddy, what have you discovered in your travels? Teddy Nappen 00:30 Well, first off, you can stop pestering me. I finally watched Project Hail Mary. Evan Nappen 00:36 I love that movie. It was fun. Didn’t you like it, man? Teddy Nappen 00:40 I thought it was. I will give it credit for a movie that’s almost three hours long. You stay. You don’t want to like check your phone or anything. You’re actually very engaged. And I was like. Evan Nappen 00:51 True! Teddy Nappen 00:51 The last 40 minutes, I’m like, okay, everything’s solved, what’s left for plot? And then they actually made it more interesting. Evan Nappen 00:59 Yes! Don’t, don’t spoil it for people. Teddy Nappen 01:01 No, no spoils. Page – 2 – of 14 Evan Nappen 01:02 It’s a good one, and it is a very interesting statement about Government. Teddy Nappen 01:12 I was thinking also Stoicism. Evan Nappen 01:14 Yeah, yeah, yeah. They did a great job. I really enjoyed it. So, anyways. I love talking about movies. However, this is Gun Lawyer, man, and we talk about important New Jersey. Teddy Nappen 01:32 Fine. Evan Nappen 01:33 And beyond the borders of New Jersey. Teddy Nappen 01:38 We’ll open with this: the Attorney General’s a jerk. Evan Nappen 01:42 Wait a minute! Don’t go disparaging our beloved Attorney General. But why are you not happy with what the Attorney General has done? Teddy Nappen 01:51 Well, I love when they’re advertising, effectively legalized swatting, in this latest article. Right from the Attorney General’s Office. ” Attorney General Davenport, Office of Alternative and Community Responses launches gun safety public awareness campaign”. (https://www.njoag.gov/attorney-general-davenport-office-of-alternative-and-community-responses-launch-gun-safety-public-awareness-campaign/) I want to meet the marketing team that comes up with these titles. Evan Nappen 02:14 Which always, if it’s Gun Safety Public Awareness Team, let me guess. They’re using their office to promote citizen self-defense so that citizens are no longer victims, but can defend themselves against criminals, right? Isn’t that what they’re promoting? And helping citizens to understand their use of force and self -defense, and complete dedication to the Second Amendment, right? Am I correct? Teddy Nappen 02:41 I think you forgot this is with New Jersey, but yeah. Evan Nappen 02:45 Oh, what did they do instead? Tell me. Page – 3 – of 14 Teddy Nappen 02:47 Oh, so from the article that they put out, Attorney General Davenport of the office has launched a multi-year public awareness campaign to raise awareness about the life-saving potential of New Jersey’s Extreme Risk Protection Orders (ERPOs). Evan Nappen 03:06 Ah, the Red Flag. Teddy Nappen 03:07 Wow! Evan Nappen 03:07 So, they believe that it is life saving. Try life destroying! If you’re a gun owner and you get hit with one of these ERPOs, as we talked about on a prior show, simply talking to Chat GBT led to this. Where not only were the guns seized, not only is your house searched, but you’re taken away for a “wellness check”. And with his inability to give a urine sample, they shoved a catheter up his penis. All over the wonderful ERPO situation. Isn’t that great? How that all works out. So, there’s a lot of downside, unless you don’t consider forced catheterization up your penis, a downside. I don’t know. Today you don’t know. But these are the kind of things that can come from ERPOs and wellness checks. It’s just astounding. Astounding. Teddy Nappen 04:19 What is astounding is I love how they twist it. Just reading the article, you can feel it. I always go back to that line from “Untouchables” – “Let’s do some good.” They actually think this is going to solve problems. Or right here from the Attorney General. ERPOs are a proven tool for preventing tragedies. How do I know? I pulled it out. They didn’t actually say that. We are committed to using all the tools at our disposal. Evan Nappen 04:52 This is what they put out. But the reality of it is, it’s a tool for disenfranchisement of Second Amendment rights, and it’s a tool of confiscation of guns. It is a tool of gun rights suppression. It is designed for that purpose. There is no due process up front. These are granted ex parte. The person who is served with the ERPO has no clue that it’s coming their way, has no opportunity, before the damage is done to talk or speak or make their case to the judge. This is just gun confiscation in its rawest form with benefits. And the benefits are taking you away for a so-called “wellness check”, while you’re at it, to search and seize giving them the opportunity to review your guns, to take your guns, to search your house, to invade your Fourth Amendment rights as well. All done under this guise. Evan Nappen 05:40 This is something we in the firm here deal with these all the time, and the public awareness campaign is designed to get more people to jump on this. No matter how weak the claim is. No matter whether it’s for reasons that are unproven. It doesn’t matter! They want these ERPOs, which, when they initially issued, are called TERPOs, Temporary Extremist Protection Orders. Only after the issuance of the TERPO do you finally get a hearing where you get to try to fight to challenge it from becoming a final, Page – 4 – of 14 what we call a FERPO. And if it takes place in Burlington or Bergen County, then you, of course, are getting a BURPO. I’m just kidding about that. They don’t call them BURPOs, but it is a pretty bad, rotten, terrible law. It is the most extreme ERPO law in the country, and it is just rights violation from the get-go. Teddy Nappen 07:32 Well, also, if you’re going through the article, they’re talking about the public awareness campaign they’re going to be doing. They say the ERPO awareness is leading up to the National Gun Violence Awareness Month in June. I thought June was also Pride Month, but you know they kind of go hand in hand with the recent mass shootings. It’s one of those. Evan Nappen 07:58 It’s like National Brotherhood Month. Be glad we don’t celebrate it the rest of the year. Teddy Nappen 08:04 I know. You know what? Evan Nappen 08:05 That’s the old Tom Lehrer joke. Teddy Nappen 08:07 You know what? I’m very aware of the gun violence. That’s why people want to be armed to defend themselves, but continue. Then they go on about using like billboards, bus shelters, radio platforms. Oh, by the way, everything will be in Spanish, too. They were very bold in that, and they made it very clear it’ll be in English and Spanish. So, okay. Evan Nappen 08:30 Well, the propaganda that gets generated out of New Jersey is intense, and it is going to create more and more confiscations and misery for law-abiding gun owners and their gun rights. That’s the reality of what is going on. They have these very cute images on this article. I see where they are going to promote this operation, and it’s like they’re meme articles. Because of an ERPO, they’re still here. They show two people, then they have another one. Because of an ERPO, he’ll graduate in June. Really? Then there’s another one. Learn the facts about ERPO. Stop gun deaths. Need to talk. . . blah blah blah. Evan Nappen 09:27 Okay, you know what? We could do our own memes here. You know, we could have, because of an ERPO, this person, this law-abiding gun owner, just had their life ruined, just had their home invaded, just had their family heirloom guns seized, just had to go through an expensive court process just to get back to square one. Because of an ERPO, the person was taken in for a completely unnecessary wellness check, and had medical procedures done to them against their will. Because of an ERPO, they just have a big dick pic with a catheter in it, and say, because of an ERPO, I was forced to endure this. How about that for a nice image? You know, this is what reality is when you’re in the practice. You see these laws and what they actually do to people, and what doesn’t get told is what I’m telling you Page – 5 – of 14 now. The actual effect of it. Not this fluff and propaganda and claims being made that are not how we have experienced ERPOs in the practice of law. There’s an extreme risk protection website, Teddy, by the way. (https://www.njoag.gov/erpo/) Teddy Nappen 10:53 Yeah, they have the link. Evan Nappen 10:53 It talks about ERPOs, and it has a Q and A in it. Let’s take a look at the questions, the Attorney General’s answers, and what I think are the real answers. “Is ERPO the same as a ‘Red Flag’ law?” It’s very similar to what a lot of people know as Red Flag law that exists in other states, even among states that use the name ERPO. There are some technical legal differences. Be sure any information you get about ERPOs is specific to New Jersey. Yes, the similarity ends with New Jersey not having any due process upfront. It’s not just a Red Flag law. It’s a bright Red, no due process upfront law. Other states that may have Red Flag laws do it where you get due process up front before the order is even issued. Not in New Jersey. So, yeah, it’s different. It’s different in an extremely gun rights suppression manner. “Why are ERPOs needed?” Well, an ERPO is an immediate step that can be taken to stop a violent situation before it starts, by temporarily removing firearms from a person who’s at risk of harming themselves or others. Evan Nappen 12:10 Yeah, it’s also an immediate step that can be taken to SWAT somebody and an immediate step that can be taken when information is misconstrued. It’s also an immediate step that can be taken without even truly determining whether there is an actual risk of harm to oneself or another, because the one person they’re concerned about never gets an opportunity up front to actually explain whether there is or isn’t such a risk. “Why do people file for ERPOs?” Because they’ve seen warning signs that someone close to them is at high risk of using a firearm to harm themselves or others. Filing a petition for an ERPO provides safety for everyone involved and gives the person in crisis an opportunity to seek help. Really? Well, so-called warning signs, again not evaluated up front, high risk, again not evaluated up front with any input from the person who becomes the victim of this ERPO. Filing a petition for ERPO provides safety for everyone. No, it actually doesn’t provide safety for everyone. In fact, it endangers law-abiding gun owners. There are cases on record, Teddy, about individuals being swatted over false ERPOs, and they end up getting killed by police because they don’t even know what’s going on in this raid. They had no clue, right, Teddy? Teddy Nappen 13:42 It’s one of those things that’s very disgusting, just the very insidious nature of this. It is legalized swatting, and there’s no way about it. Like, you can just make something up, say someone said something or did something, and they’ll hand them out like candy. Then you get your life destroyed, just going through the process. And I love, I love the article. Their whole thing in it, where they’re saying we need to dispel the myths. The whole, yeah, dispel the myths. Page – 6 – of 14 Evan Nappen 14:16 To create an entire myth about what it is. “What’s a temporary ERPO?” A judge can issue a temporary ERPO if they believe the at-risk person is an imminent threat to themselves or others. Isn’t it amazing that a judge can do this, believing the at-risk person is an immediate threat to themselves or others with never speaking to the so-called at risk person. Never talking to them in advance. And a TERPO is in effect until the hearing for a final, which is typically scheduled within 10 days. And let me tell you, yeah, there’s a railroading, after your life has been turned upside down, of the hearing on the final having to take place in 10 days. After all the damage has been done, after your house has been raided, after you’ve been forced into a wellness check, after you’ve had your property seized. And do you think it’s cared for real well when it’s seized? After you’ve had this entire ordeal, then within 10 days of it, you’re supposed to have a hearing. Are you ready for that hearing? You don’t even know what hit you. How are you going to be prepared and do that? It’s railroading you into a FERPO, instead of giving due process up front on the TERPO. Teddy Nappen 15:37 The article tries to paint it like the court judges may issue them after carefully reviewing the individual circumstances, and prompted by the petition filed by a relative, household member, or law enforcement officer. The ERPO is issued only after several factors are considered. Whether they have been arrested, charged, convicted, disorderly persons, domestically. Evan Nappen 16:01 One of those factors, Teddy, as we’ve reviewed. One of the factors is has recently acquired a firearm. That’s actually a factor for an ERPO. That you’ve gotten a gun, that means that you got a pistol purchase permit and got a gun, or went to the gun dealer and bought a gun. That’s now an ERPO factor, as a fact to take your gun, is that you just got a gun. It’s literally a factor in the law. Teddy Nappen 16:27 Well, the article ignores that factor. Gee, I wonder why? Evan Nappen 16:31 They don’t list all the factors, because they’re so outrageously vague and unbelievable. And again, done ex parte. “What is a final ERPO?” Before a final ERPO is issued, this is all from their Q and A, a person at risk will have a chance to present evidence and testimony to the judge. If the judge believes they’re immediate threat of ERPO, so what does it say? Before the final. That’s the only time you’re going to get your chance is after the TERPO, the temporary order has issued. “How long does a final ERPO last?” It stays in effect until the person who filed the petition or the person at risk asks the judge to end it. If the at-risk person is seeking to end the order, they must prove to the judge they’re no longer a danger to themselves or others. So, the burden of proof switches to the victim of the ERPO. The person whose rights have just been taken away from them and had their life turned upside down. The burden is shifted for them to have to prove, in effect, their innocence. Prove they’re no longer a danger. Go ahead and prove the negative. Good luck with that. Page – 7 – of 14 Evan Nappen 17:47 “What information goes into the petition?” You’ll need to provide specific information about dangerous behavior or threats you’ve witnessed. If the person owns any firearms, provide all information you may know about firearms they own or have access to. So, now you have the ratting out, the giving of the information, the revealing of any firearms, so that they may be confiscated. Backdoor gun confiscation. Let’s have an entire propaganda campaign designed to do this. Even in their Q and A, all the gun information goes. “Does it cost money to file?” No, there’s no filing fee. There’s actually something you can do in Nwe Jersey that they won’t charge you for, and that’s if you aid and abet New Jersey in the seizure of guns in the disenfranchisement of an individual’s gun rights. They won’t charge you for that. Isn’t that nice of them? Evan Nappen 18:47 “Is the person arrested or taken into custody?” No, but they will eventually be required to appear in court. Ahh, let’s talk about that. Person arrested or taken into custody? Well, when they do the combo with the wellness check, you’re taken in. And they say, if you don’t voluntarily go, we’ll make you go. Oh, we just searched your home for guns, and we found that one of your magazines holds 11 rounds instead of 10. You’re getting arrested. Or any other condition that they want to turn into criminality, you’re going to be arrested and taken into custody. And if there’s any type of other allegations made, you’ll face those charges. Evan Nappen 19:37 Remember, this isn’t just done in a vacuum. So, it’s extremely misleading to say a person isn’t arrested or taken into custody when very often that’s exactly what happens. We’ve seen it because of the collateral damage that occurs from the TERPO. “Does an ERPO go on a criminal record?” No, it’s a civil matter, not a punitive punishment. You see, they don’t consider taking your guns and taking your gun rights punitive or punishment. No, this is just civil. Its purpose is to give the person in danger of harming themselves or others, an opportunity to address the crisis. You see, this is being done for your own protection. We’re doing this just for you, gun owners. We’re doing it to help you, because we love you so much. It’s not punitive at all. Evan Nappen 20:34 Except you go into a database that declares you to be an extreme risk. Do you think being in that database is going to help you get a job? Do you think being in the extreme risk database that ERPOs put you in is going to be helpful to you? Do you think that’s going to help you travel, let’s say on an airplane? Do you think it’s going to help you anytime a background check is done on you? So, does it have an actual criminal record? No, because there’s no criminal conviction. So, it would not be a criminal record. But notice it doesn’t say, do you get a record? Because the answer to that misleading way it’s presented is yes. You’re damn right. You will have a record. You will have a record of having an ERPO and being put in a database and on a list of being an extreme risk. But they don’t bother mentioning that in their Q and A. Teddy Nappen 21:39 Oh, this is what happens. Page – 8 – of 14 Evan Nappen 21:41 Go ahead, Teddy. What? Teddy Nappen 21:42 Well, what I was going to say is one thing that does point, like jump at the article with me. All this can be made possible from a competitive grant award from the “Byrne State Crisis Intervention Program” (SCIP) Grant which is administrated through the U.S. Department of Justice’s Bureau of Justice Assistance. (https://www.njoag.gov/attorney-general-davenport-office-of-alternative-and-community-responses-launch-gun-safety-public-awareness-campaign/ – last paragraph) So, the insidious nature of SCIP. Oh, you know what happens whenever you get thrown in, because you think, oh, he may have said he said something like, oh, he’s had some bad thoughts. We need to get him into the crisis intervention unit. He needs to be evaluated. So, the doctors who evaluate you, who think you’re crazy or think you’re extreme, throw you into the nut house as well. That same group is pushing for Red Flag. Amazing! Evan Nappen 22:27 They are, because it goes together with it. And then it says, “What happens to firearms when an ERPO is approved?” Firearms, ammunition, and license to purchase, own, and carry must be surrendered to law enforcement. What also happens is you get put on the ERPO list. And if you fail to have guns turned in, if you fail to file that order, you can be criminally charged for contempt. Then you become a prohibited person after that to ever possess firearms and ammunition, very similar to being a convicted felon. But notice none of that is explained either. Then it says, “When are firearms returned?” When a judge terminates the order. Well, let me just tell you right now, that’s not in the law. We have cases on this right now. You can go in to court, and you can win a TERPO. But the TERPO was defeated after your guns were seized and you went through all that. There’s nothing in the statute that orders the guns themselves returned. So, if the Attorney General is now saying that firearms are returned when the judge terminates the order, great! Because we have cases right now where this very answer and question I want to explain why it hasn’t happened to our clients. Because it’s not in the law! And fighting to get it back afterwards, after you win the TERPO, where a FERPO is not granted, it’s exactly what a client we had on a couple shows ago. He talked about that very thing, that very problem. They asked, How is ERPO different? Go ahead, Teddy, what? Teddy Nappen 24:20 Well, I was going to say is the thing that if you kind of go through all this, looking at like the article, what they’re talking about, they are just doing all their best to muddy the waters. Trying to like no, no, no, no, it’s perfectly fine. We’re just going to take the firearms away, and then it won’t be a problem. Then if everything’s calm and the State has deemed you not an extreme risk. What do we mean by that? Well, we’ll determine that from a political judge. Evan Nappen 24:54 Ask any gun owner that’s gone through this, and they’ll tell you it’s a nightmare. This is designed to create more nightmares for New Jersey gun owners. Here, “Do ERPOs stop violence?” Evidence suggests ERPOs are an effective violence prevention tool, particularly in cases of suicide or mass shootings. Suggests it. They don’t prove it. Instead we have tremendous violation of due process rights Page – 9 – of 14 in this “suggestion” of what people go through. No actual hard evidence that it even accomplishes what it is intended to do. And of course, potential suicide or mass shootings. Well, of course, if someone’s hell bent to kill themselves, last I heard, a gun wasn’t the only way to do it. If the person is determined to engage in criminal acts, a piece of paper will not stop that person. So, who is it really affecting? The law-abiding citizens. They’re the ones who pay the price. Evan Nappen 26:04 And then last question here, “What happens if the petition for an ERPO gets denied?” Now, notice this is really interesting. The last question is, what happens if ERPO gets denied? It says, if the municipal court denies a petition for a TERPO, the person who filed it can request an immediate hearing in Superior Court. If the Superior Court judge is the one who denied the TERPO or denies the final, the person who filed can appeal to the Appel Division within 45 days of the denial. Notice what they don’t say. What happens if a petition is granted? Do they tell those people that they have a right to appeal? Do they mention the appellate rights of the victim of the ERPO? No, they don’t. They only tell the person who filed the ERPO of their appellate rights. Evan Nappen 26:58 Well, let me tell you. If you are hit with these, you have appellate rights. You have the right to challenge it and appeal it. They don’t mention that on their website. It’s supposed to be so informative. To cut through the so-called misunderstandings and misinformation out there about ERPOs, but they don’t even tell you about the appellate rights for those that suffer under this non-due process red flag law. New Jersey is probably the most extreme example of ERPO in the country. If not the most extreme, then tied for it. If somebody else is out there that I’m not aware of, that has copied New Jersey’s model. Teddy Nappen 27:58 I’m just waiting for them to up the ante, where they’re going to combine it with the gun owner gulag, where we’re not only going to arrest you, we’re not just going to ruin your life and take your firearms, we’re going to hold you until trial, and the hearing also takes six months. I’m just, it comes back to the old article that you first wrote, just death penalty to gun owners. They’re at that stage. The left hates us that much, that that’s where they would see the justice, like when it comes to the justice. Evan Nappen 28:24 They’re never satisfied, and it’s always take, take, take. Then the amount that they want to take, they call a compromise. And then they come back for more “compromise” where they take more. Then they say, well, that’s a great compromise, now we want more. It’s never giving. When do you see rights expanded and respected? When do you see rights restoration to New Jersey gun owners in the broader Second Amendment sense? Only when they’re forced to do it kicking and screaming, such as with carry permits, because of the Bruen decision. They knew they had to issue them, so they created the Carry Killer Law. So, yeah, we’ll issue permits, and we’ll try to make it as impossible as we can for you to actually use the permit by creating 25 “sensitive places” in an absolutely bizarre and confusing matrix. Create all these other requirements upon anybody who chooses to have a carry permit. So, it’s always take rights, take rights, take rights. And even when they’re forced by case law to have to restore freedom, they try to find some other gambit to take freedom yet again. This is the pattern of a gun rights suppression Government. That’s what we’re dealing with here, and that’s what we see. Page – 10 – of 14 Teddy Nappen 30:05 I’m trying to remember. It was a comic artist, like, where he was a free speech advocate, Frank Miller, and there’s a famous comic image that he painted where it was speaking out against the censorship going on in the comic book industry. It’s a picture of a woman, and there are band aids covering her eyes, covering her ears, and then one about to go on her mouth. The hands with the hand blob going, this last one’s for your safety. It just, it’s that insanity twist of believing that this will actually make the community safe. Actually thinking that this will solve the problem when all it does is exacerbate it and good luck to every actual career criminal. If that’s quote unquote red flag, we’re Evan Nappen 30:57 And that’s if we are giving them the benefit of the doubt. That they’re actually doing it because they really want safety and are simply misguided or wrong. But I don’t believe that after practicing gun law for over 40 years in the state of New Jersey. I believe it’s an agenda. It’s an agenda of gun rights oppression, and its foundation is simply that of being evil and wanting to go after rights. I don’t give them the benefit of the doubt as to their intention. Their intentions are to destroy our rights. If they could repeal the Second Amendment, they would do it. Look at how draconian every gun law is in New Jersey. Look at how they don’t grandfather magazines. Look at how extreme the penalties are. Look at how they created the gun owner gulag. I mean all this that they do. I just don’t believe it’s for some noble cause. It’s more about their hatred of us, and that really is what fires them up. That’s what the Left is all about, hatred, and they hate us. And this is how their hate is translated into these so-called do-gooder laws. It just is a better explanation from my experience in seeing what the gun laws do to good people, Teddy. Teddy Nappen 32:27 Yeah. Evan Nappen 32:29 But let me tell you, it doesn’t mean that we can’t have guns, that we can’t enjoy our guns. We can still keep fighting, and we don’t want to give up. We’re making progress, even though New Jersey is the toughest environment. And this is where it’s very important that you have a range to go to, and the range where Teddy and I shoot is WeShoot. WeShoot is in Lakewood. They’re a great indoor range. They have great training and a great pro shop. You can get your certification you need, your CCARE for your carry. It’s really just a great place. WeShoot has some pretty cool stuff they’re offering in June. Here they have a Smith & Wesson Performance Center Bodyguard 2.0 Carry Comp with blue titanium finish. It is a stunning evolution of the Bodyguard platform, a very popular platform. It features all these performance center enhancements with an integrated compensator and that really cool blue titanium finish. So, check it out. I think you really dig that bodyguard. They also have a Sig Sauer P211 Comp GTO. Now, this is Sigs latest high performance masterpiece. This gun blends race gun speed with premium craftsmanship, and it just takes it to another level. They also have Henry Big Boy Steel X. Now, the Henry Big Boy is a modern lever action. It’s a powerhouse with a threaded barrel, and that’s okay. On a lever action, you can have a threaded barrel on your lever action, side loading gate, and rugged steel construction, proving that tradition and innovation can ride side by side, and so check out those. Page – 11 – of 14 Evan Nappen 34:29 By the way, Molly Friedman is joins “The Many Faces of 2A”, and she’s reminding us that the Second Amendment belongs to every American from all walks of life. WeShoot is running some great June promotions beyond those really cool guns. There’s 25% off all heritage firearms, $200 off a family membership, 10% off all new firearms, 15% off all used firearms, and 15% off private lessons. So, this is great. Get down to WeShoot. WeShoot is in Lakewood. Go to weshootusa.com, weshootusa.com, weshootusa.com. Check out their website, beautiful photography. Also, pay a visit there in Lakewood, you’ll be glad you did. Evan Nappen 35:27 Let me also shamelessly promote my book, which is New Jersey Gun Law. It’s the bible of New Jersey gun law. It’s over 500 pages, 120 topics, and explains what you need to know about New Jersey gun law. It’s used by well, everybody, that wants to know about New Jersey gun law. Go to EvanNappen.com and get your copy today, so you can hopefully not become a GOFU, because New Jersey loves to make GOFUs. Teddy, what else do you have that you may have discovered in your travels? Teddy Nappen 36:05 Well, as you know, Press Checks are always free. One of the things that is, again, we always want to do our opposition research to see what they’re currently the gun rights oppressionists are pushing or crying about. If we go to our good friends at TheTrace.org, they put out an article. “Trump’s Justice Department Is Suing Cities and States to Dismantle Gun Laws. (https://www.thetrace.org/2026/06/trump-doj-civil-rights-2a-local-gun-laws/) So, again, this is where we always have to make. Evan Nappen 36:41 Make sure our listeners know that The Trace is Bloomberg’s mouthpiece, the anti-gun Bloomberg mouthpiece. So, they’re oppo research for sure. So, what do they say? Teddy Nappen 36:55 Yeah. So, they’re whining about the fact that they no longer have the strong arm of the United States government to go after our rights. Instead, oh my god, the Civil Rights Division is fighting for the Second Amendment. Evan Nappen 37:11 Wait a minute, wait a minute, wait a minute. You’re telling me that the Civil Rights Division of the US government is actually fighting for the Constitution? Teddy Nappen 37:20 I know. Amazing. Evan Nappen 37:21 When did that happen? Page – 12 – of 14 Teddy Nappen 37:24 Well, apparently, and this was a big shocker, even to The Trace, where they even talk about the article. I love how there’s this. This department was used for fighting civil rights discrimination for black voting and school segregations. It has never been a focus on gun rights, said former attorney of the division, who focused on red lines, which can’t wait to hear all that wonderful things that went on with redlining. Evan Nappen 37:54 Well, so what? I mean, the Second Amendment is also a constitutional right and a civil right, and they absolutely should be protecting all civil rights. They particularly should not be going against any civil right. So, under Biden and prior administrations, they weaponized these agencies to actually go against Second Amendment rights. And now the agencies are actually doing their job and enforcing Second Amendment rights, and The Trace apparently can’t stand it. Plus, they’ve lost so much money that they used to get from the taxpayer. I mean, this is the effects of an election having consequences, and it’s President Trump and his administration that are making these great changes. You see it taking place here, and they’re upset about it. Teddy Nappen 38:49 And this is for, like, any every time I hear the black pillars go, like, he’s not doing enough for the Second Amendment, are you kidding me? Having the Civil Rights Division fighting all of these blue on-on strongholds, fighting for our rights, taking down. This is how we lost our rights through salami tactics. This is how it piece by piece, sure enough. And I love this timeline, mind you, of the Spamberg together talk. Actually, mentioned this in the trace arc about Spanberg signing the assault weapon ban. The Assistant Attorney General Dylan posts on X, see you in court. Imagine having an Assistant Attorney General in your Government saying we’re going to fight to defend your rights. When was that ever in any administration? Evan Nappen 39:41 Take on the state that’s stomping on Second Amendment rights. But, Teddy, you mentioned the black pillars. Just so our listeners know, what does that term mean? The black pillars. It’s not about race at all. What does that term mean? Teddy Nappen 39:56 They’re the horseshoe right. They’re the ones arguing that Donald Trump hasn’t done enough. He hasn’t met any of his promises. And look, no one is perfect. No one can. He is not a king. He can’t just snap his fingers and say, all right, we’re going to send in all the National Guard and point the guns at all the governors and force them to sign bills recognizing the Second Amendment. Like that’s not how that works. It’s about fighting in the system. Going after these policies state by state through the courts, because believe me, they’ve had all their politically appointed judges. I mean, they just did an Executive Order. He did an Executive Order stopping the massive funding to the H1b allowing them to get houses. A judge stopped that through a judge blocking, blocking. Page – 13 – of 14 Evan Nappen 40:49 The activist judges are always causing him problems, and he has to go to higher levels to overturn. We see it every time. They are the appointees, normally from the prior administrations, and this is where Trump’s breaking the mold of the old government ways. And these judges can’t believe that somebody would actually have the balls to do that, and yet he does. Hey Teddy, I want to mention about this week’s GOFU. It’s very important. As you know, GOFUs are Gun Owner Fuck Ups, and we want to make sure that our listeners learn these expensive lessons for free that others have learned. I’m going to have you tell us what you think is a good GOFU for this week for us to discuss. Teddy Nappen 41:48 So, this is something that I’ve been seeing with all the primaries coming up. I always like to imagine all the Democrat candidates just get handed the talking points, like it’s a sheet, like, okay. What gun control thing are we pushing for? For some reason, they’ve all dragged out the “safe storage” as the next big dog whistle of an issue that they’re trying to make relevant. Safe storage, we need to push for it. It was Tallarico, you know, the vegan. Whatever. This guy is are moron, but he pushes for “safe storage” laws requiring safe storage of firearms to keep everyone safe. Evan Nappen 42:30 Now, under Heller, you’re not required to lock up your safety. Heller addressed that in the original decision, but New Jersey does have a law that says you cannot allow a minor to access a loaded firearm. So, when it comes to minors accessing your guns, New Jersey also makes transfer laws, so that you can’t transfer temporarily a firearm, even your spouse or family member, unless you’re at the range or while hunting. There are issues with transfers, and there are issues that have to do with storage. But what they’re looking to do here is create what is mandatory storage requirements, so that, you know, while someone’s breaking into your home, you just got to ask the hot home invader, you know, that’s doing a hot robbery. Just give me a second, so I can get my gun out of the safe, okay? I’ll be right with you while they’re going to rape and kill your family. So, this is a problem. Evan Nappen 43:42 But the GOFU component, particularly in New Jersey, is making sure that you don’t have unauthorized parties access your firearm. You never let a minor access a loaded firearm unless it’s where you’re within an exemption. Where they’re under your direct supervision, but you know, just leaving it at home unlocked, where a minor can access it, you’ve got criminal potential problems there. And then on storage of your firearm, under the Carry Killer law, you’ve got to make sure that if you’re going to use that exemption, that your gun is unloaded and locked. You know, secured in that manner. Otherwise, you can get charged for improper storage of your firearm in violation of the Carry Killer law and sensitive places. Evan Nappen 44:43 These are the areas where storage in New Jersey takes on a legal component, where you can end up with a GOFU. But what you’re talking about is also very important, because it’s another foot in the door by the antis to try to abuse the storage laws to disenfranchise and take away gun rights. New Jersey has done that to a certain degree here in the Carry Killer law, and some of the other laws that they put forward about having to secure firearms. It’s designed to create disenfranchisement of Second Page – 14 – of 14 Amendment rights, arrests, and even at minimum taking away gun licenses over the use of these rules that they again put forward in the name of public safety and do it even contrary at times to the decision in Heller. Evan Nappen 45:48 Hey, this is Evan Nappen and Teddy Nappen, reminding you that gun laws don’t protect honest citizens from criminals. They protect criminals from honest citizens. Speaker 2 45:59 Gun Lawyer is a CounterThink Media production. The music used in this broadcast was managed by Cosmo Music, New York, New York. Reach us by emailing Evan@gun.lawyer. The information and opinions in this broadcast do not constitute legal advice. Consult a licensed attorney in your state. Downloadable PDF TranscriptGun Lawyer S5 E294_Transcript About The HostEvan Nappen, Esq.Known as “America's Gun Lawyer,” Evan Nappen is above all a tireless defender of justice. Author of eight bestselling books and countless articles on firearms, knives, and weapons history and the law, a certified Firearms Instructor, and avid weapons collector and historian with a vast collection that spans almost five decades — it's no wonder he's become the trusted, go-to expert for local, industry and national media outlets. Regularly called on by radio, television and online news media for his commentary and expertise on breaking news Evan has appeared countless shows including Fox News – Judge Jeanine, CNN – Lou Dobbs, Court TV, Real Talk on WOR, It's Your Call with Lyn Doyle, Tom Gresham's Gun Talk, and Cam & Company/NRA News. As a creative arts consultant, he also lends his weapons law and historical expertise to an elite, discerning cadre of movie and television producers and directors, and novelists. He also provides expert testimony and consultations for defense attorneys across America. Email Evan Your Comments and Questions  talkback@gun.lawyer Join Evan's InnerCircleHere's your chance to join an elite group of the Savviest gun and knife owners in America.  Membership is totally FREE and Strictly CONFIDENTIAL.  Just enter your email to start receiving insider news, tips, and other valuable membership benefits.   Email (required) *First Name *Select list(s) to subscribe toInnerCircle Membership Yes, I would like to receive emails from Gun Lawyer Podcast. (You can unsubscribe anytime)Constant Contact Use. Please leave this field blank.var ajaxurl = "https://gun.lawyer/wp-admin/admin-ajax.php";

Spencer Jones, Founder of XO Medtech and MedtechVendors.com, shares how frontline nursing experiences led him to patent vascular access innovations and ultimately take devices from idea to FDA clearance and product launch. Spencer walks through learning business fundamentals through accelerators, raising early funding, and building sales and distribution networks, then explains why launching a digital-first, AI-native ecosystem has enabled faster, leaner execution than traditional medtech pathways. Spencer also discusses leadership, clear communication, and why AI adoption is essential to accelerate and de-risk early-stage medtech.  Guest links: https://www.linkedin.com/in/medtech-innovation/ | www.xomedtech.com | https://medtechvendors.com/  Charity supported: Polaris Project Interested in being a guest on the show or have feedback to share? Email us at theleadingdifference@velentium.com.  PRODUCTION CREDITS Host & Editor: Lindsey Dinneen Producer: Velentium Medical   EPISODE TRANSCRIPT Episode 080 - Spencer Jones [00:00:00] Lindsey Dinneen: Hi, I'm Lindsey and I'm talking with MedTech industry leaders on how they change lives for a better world. [00:00:09] Diane Bouis: The inventions and technologies are fascinating and so are the people who work with them. [00:00:15] Frank Jaskulke: There was a period of time where I realized, fundamentally, my job was to go hang out with really smart people that are saving lives and then do work that would help them save more lives. [00:00:28] Diane Bouis: I got into the business to save lives and it is incredibly motivating to work with people who are in that same business, saving or improving lives. [00:00:38] Duane Mancini: What better industry than where I get to wake up every day and just save people's lives. [00:00:42] Lindsey Dinneen: These are extraordinary people doing extraordinary work, and this is The Leading Difference. Hello, and welcome back to another episode of The Leading Difference podcast. I'm your host Lindsey, and today I'm delighted to welcome to the show Spencer Jones. Spencer is the founder at XO Medtech and MedTechvendors.com. He is an RN, MedTech entrepreneur with 12 years of med device leadership. He's a two time med device CEO with 10 plus patents under his belt and has taken devices from idea to FDA clearance and product launch. Spencer has built sales and distribution networks, led product development teams, and raised over 10 million in VC and Angel Capital. Spencer founded XO MedTech in 2024 to create a digital first medtech ecosystem, deploy AI native tools for medtech operators through medtechvendors.com and cultivate the next generation of medtech innovators. All right, Spencer, welcome to the podcast. Thanks for being here. [00:01:43] Spencer Jones: Thank you for having me, Lindsey. I'm very, very excited to be here. Like it's, it's always more fun to be a guest than it is to host the pod, so absolutely thrilled to be a guest on the pod. Thank you for having me. [00:01:54] Lindsey Dinneen: Of course. Absolutely. Well, yeah, let's just, if you won't, don't mind just sharing a little bit about yourself, your background and what led you to medtech. [00:02:04] Spencer Jones: Yeah. Born and raised in Arkansas. I've lived, I traveled a ton and lived in Memphis and whatnot, but grew up in a healthcare household. Dad did anesthesia for, what was it, 36 years or something at the same place. So I thought I was gonna be a CRNA, like actually started pre-med. Took chemistry my freshman year while I was, you know, it was just, I got a C and I was like, maybe, maybe med school's not for me. But but anyways, did the nursing school thing, got out, started working, pretty quickly, knew if you've ever spent any amount of time in frontline healthcare, you just kind of get, it's like a barrage of things that suck. It's just, especially nursing, the devices you're using are commoditized. Like just the workflows are bad. You know, people, it's, healthcare is very broken. Every, it's no secret. Everybody says that. Everybody knows that. So anyways, I noticed pretty quickly that hey, like why isn't this better? Why can't this be like this? And, you know, kind of had that mindset. And before I could even go through like critical care enough to apply to a CRNA school, ended up patenting some devices in the vascular access space. Really leveraged accelerator programs and the entrepreneurial support organizations that were in my area, in my region to, I call it that get that dirt money, which is like the before the seed, you know, your pre kind of, your pre-seed /seed you know, before the pre-seed money. And, and also like the business training, right? Like I wasn't formally trained on business stuff like that. So did that. Did the venture capital hamster wheel a little bit, took a, you know, device through class two de novo clearance. Was doing ride-alongs training, sales reps, doing marketing stuff, you know, managing our ip, managing clinical you know, 300 patient RCT that we had to do in the middle of COVID, launched the product and then past couple years, I left, left that company in 2022. Products still on the market and they got, you know, clearance in, in Europe now and et cetera, et cetera. But just been working more in laparoscopic spine or laparoscopic surgery orthopedic spine and then doing some like consulting projects and, and things like that. And then yeah, XO Medtech and Medtech Vendors that's been. You know, for the past two years, like a big focus. And I know we're gonna talk more about that, but yeah. So it's just been, it's been a great journey. Medtech is one of my --I love it and hate it at the same time, but I wouldn't wanna be doing anything else, frankly. So. [00:04:17] Lindsey Dinneen: Awesome. That's a great intro. Okay. You were, I really, I enjoyed how you sort of went straight from okay, so, so "I, you know, started the career, started in the industry, and then I, I, you know, got a bunch of patents." What were the ideas for the patents? Where did those come from? If we could just go back, how did that, what was that inspiration like? [00:04:39] Spencer Jones: Yeah. So I was night shift, med-surg, big, pretty big hospital in Little Rock. It was like one of the, one of the bigger ones in Little Rock, St. Vincent's, which is like CHI, St. Vincent, et cetera. And like one of my patients --well the, the very first one was a dual lumen peripheral IV. A patient has a peripheral IV in, I need to get a blood draw. They're like, "Go stick his other arm." I'm like, "Why can't we get it out of his, you know, IV that's in his, that's in his forearm?" And, and they were like, "Well, you, you know, you don't want to contaminate, you know, the thing." And I was like, "Oh, okay. That kind of makes sense." And I was like, well, PICC lines have two lumens. So you know, I was like, why couldn't, you know, why couldn't we just have a second lumen on, you know? And I was like, do those exist? And they didn't really exist. There was kind of one that existed, but it was more of like a longer extended dwell peripheral and you know, you kind of needed ultrasound to place it. You didn't really place, you know, normal nurses on the floor weren't gonna place it. And so I kind of, that one was just sheer-- I experienced something that I was like, "Dude, you're kidding me. There's gotta be a better way to do this." You know what I mean? And you know, kind of similar approach in that one. We, you know, that was the very first one so I was like doing these drawings on note cards and then like meeting with a patent attorney and I was like, did that provisional filing and wrote the patent myself and the claims and all this stuff. And the guy thought I was like, just " Okay, yeah, I'll, I'll file the provisional for you, bro, whatever." Filed the provisional, you know, ended up like going to a different attorney 'cause that guy was kind of just not taking me seriously. And so, ended up going to a different person, filed a non-pro provisional, started raising all this money, and that original attorney reached out later, was like, "Oh, so glad, glad to see blah, blah, blah." I was like, "Yeah, yeah, whatever." But then the second one, I, which was Safe Break Vascular, had the, it's kind of similar. Patient was like, had patients pulling out their IVs, pulling out lines, you know, and it's a million things. It's, it's walkie talkie, so like Alzheimer's, dementia, memory care type stuff. You, it's TBIs, it's agitation, sundowners. It's, you're coming off medication, you're drowsy, you forget, you're hooked up. You need to go to the bathroom. You trip on it. The nurse trips on the tubing. There's like a million reasons how, you know. Where mechanical force can get applied to an IV line. And same thing, I was just like, man, like this, it, it feels holding on for dear life is like the wrong approach because skin is only so strong. You get skin tears. Adhesives, you only want them to be so, you know, so, so strong. And it just, you know, it, wrapping it up, then you can't assess the site, you can get infiltration. So it didn't feel like any of the options we had were great. That one, I started to do patent research literally on the floor at the hospital. Like that night. I was like, I, 'cause I knew enough then found someone that had patented it. Like same exact concept. It was a nurse. And design was bad. Like the design, it had springs in it and it was just like not manufacturable and not a good design, but there were like conceptually it was like spot on. And then there were some elements of it that I was like, this would be very useful to have if I was gonna like actually do this. So me and somebody I'd met, and in accelerator program, we bought the patent from 'em for 20 grand which was a steal of a deal. It was like 10K up front, 10K after 18 months. And yeah. And then we turned around and raised a, you know, million dollar seed round within like, within nine months after acquiring the patent, got into an accelerator, ZeroTo510, shout out to them. But acquired the patent in February. Got it, or March, got into ZeroTo510, April. Went there in May, closed our seed round of a million in December, so it was like a nine month, yeah, ordeal. [00:08:03] Lindsey Dinneen: Wow. That's okay. That's awesome. I love the story. I love the fact that it was from boots on the ground going, "Okay, I see this problem. There's gotta be a better solution." That's super cool. So. All right, so you have these patents, you're going and you're working with accelerators. Can you tell us a little bit about what that experience was like, especially since you mentioned, you know, you didn't necessarily have the business background, so there was, there was probably a bit of a learning curve to that whole, you know, how do you get your idea from your, your note card drawing to commercialization. So I'd just love to hear about your experience. [00:08:35] Spencer Jones: Yeah. The, so I did one accelerator before ZeroTo510. It, I basically did two within about a year, a year of each other. It was like back to back to back. But the first one I did, it was industry agnostic. So it was just a lot of like mentorship and lean canvas startup methodology kind of business practice stuff like accounting 101, you know, building financial forecasts and models and like all of that stuff. So I really learned a ton about kind of just non device specific stuff there. Obviously I was learning a ton about device stuff along the way, but then once I got to ZeroTo510, that's when things kind of like really, you know-- and I had, I had won, I won that first accelerator. It was like a competition, and so I had 150K. And I was like, "Oh wow. So maybe, maybe this is gonna be a career path," 'cause I was still working full-time as a nurse and then I got into the second one. ZeroTo510 was amazing. Allan Daisley was running it. James Bell was like the co-director, I think, and it was like bootcamp. It was like, you know, 8:00 AM to 5:00 PM. It was like sessions and mentor hours and office hours and " Alright, we're done with that. You guys work on this for an hour and a half, we're gonna come back and talk about like the finished product and you better have it done." You know what I mean? And it was every day. I lived up at this building. It was amazing sponge mode. You know, it was one of those environments where you're just like constantly soaking it in and learning and learning and like you can feel your brain expanding like every day. You know, you wake up excited. And that one was amazing. Met a ton of people that I still work with today. You know, met my co-founder at XO Medtech. Met him at that accelerator. But yeah, it was just, that one was amazing. I was like, life changing. Came back from that and I was like, "This is what I was meant to do." I felt like I you know, found my calling. And so, yeah, shout out to the people there that you know, we're a part of that. [00:10:20] Lindsey Dinneen: Love it. Excellent. So, okay, so you found your co-founder for XO Medtech, and this is great because I wanted to dive into that. So, so you've, you've now successfully taken like several products to market and of course you have a lot of other great industry experience. What was, how was it different starting XO Medtech and Medtech Vendors than perhaps other things that you'd done in the past? [00:10:47] Spencer Jones: Yeah. You know, I'm gonna say it was way easier just to be honest. I mean, I mean, you know, I think we, we were doing a lot. We started building XO Medtech in 2022, 2023, and at that time a lot of it was like, it was really focused on the community and the training platform and the resources and kind of all the videos and things that we put in there. Which I still like to this day, will stand on it, that like there, if you're an early stage innovator and you're, you wanna like kind of internally like level yourself up, right? There's no better place than like XO Medtech and the training and inside there to do that, right? But, but yeah, it was we started doing it at a time when AI was starting to become, like Chat GBT, what was it, four was coming out or whatever. So we started it kind of before the wave and then as we were continuing to build it in like 2023 which was like the meat of us building it. It was like kind of starting to become more of a thing, but we still weren't really using it that much. But then as we really went into kind of like launch and growth mode in 2024, it was just like a huge tailwind and like being able and, and it continues to be. But like not having to raise, you know, three, four, $5 million to get a business off the ground and to get to a point where you can start selling something is just incredible. I mean, like we are, we are so agile and can move so quickly and, you know, we don't have any investors. We don't want any investors. So like our speed at which we can move is unbelievable. And coming from somewhere where it's " Oh, you wanna put out something for marketing? Route it through the quality management system and like maybe it goes out in two weeks." You know, we can go from like idea to feature in a week. You know what I mean, you know, let alone like idea to like press release, right? That's 10 minutes if we want to be, right? So really it's just, it's a lot easier and this takes nothing away. There's some incredibly rewarding parts of kind of my, like my medtech journey and stuff like that, like the day we got FDA clearance and, and X, Y, and z whatever date, you know, first sale and getting our first GPO contract. But it's, it's definitely more I would say day to day, just like the exhilarating agility, excitement type stuff that you like, don't really get with with me. And I'm not, I'm not taking anything away from, I'm still a medtech person through and through and I'm sure at some at some point I'll you know, do another device. We're developing another device at Lapovations, so, in combo spine. So my hands are still in it, but I love, love, love what we do at XO Medtech. It's so much fun. [00:13:11] Lindsey Dinneen: Awesome. Well, I love hearing that. So tell us a little bit about both XO Medtech and Medtech Vendors and yeah, their, their focuses. [00:13:21] Spencer Jones: Yeah. So I think, you know, like I said, we started XO Medtech and it's, it's a online community. So think like Skool, like S-K-O-O-L School or Circle, or there's some other Mighty Networks, like one of the-- we use Circle-- but you know, it's whether you're ideation or just like curious about medtech all the way through like series A really, you know, we've got, you know, there's community feed, people are posting. I mean, we posted you know, Project Medtech, you know, event stuff, discounts a lot of exclusive stuff where, I think we added, it was like three or $4,000 worth of discounts. Like just for being like once you join XO Medtech. But then there's that primary feed people, it's like a massive exchange of value and it's it's not like LinkedIn. There's no promotion. Like we base, we will take your post down if you're like nakedly promoting your own stuff or your services, whatever. The whole point of it is to be massive exchange of value. So you know, "Hey, we did some like really cool testing, ETO sterilization testing on coil tubing to see how it retained its memory. Here's what we found, your pictures," you know what I mean? Just stuff like that where it's like kind of giving people behind the, behind the curtain peaks at your own organizations or that kind of, those, those moments of alpha, those nuggets that you've found and just sharing it so you can have you know, and they're doing the same and everybody's better for it. But then we have a training course and then some other like mini courses, probably a couple dozen downloadable resources. So these are like, you know, prebuilt, proformas, budget forecasts, you know, IP stuff, due diligence type stuff, like stuff to help you with, get your data room beef, you know, beefed up and looking good. And we do videos. There's some live events every now and then. So, so that was very focused on the founder side, you know what I mean, like the entrepreneur side. We, you know, my co-founder used to run a med device, venture studio, so like doing like business engineering, business development, engineering, you know, kind of market related stuff for like early stage, largely like clinician and inventors and stuff like that. He used to run a, a, a group that did that. And we knew we wanted to kind of start to do more offerings that kind of for that side of the table, like the CDMO contract manufacturer design and development group side of the table. So we launched, we started building MedTechVendors.com and launched it in 2025, February, 2025. And then did kinda a relaunch with adding some like agentic AI features in I think at the end of the summer last year. But it, but at its core, I always say this analogy, it's like Angie's List, right? You know, Angie's List, what do they do? Well, it connects people with local pros. Allows them to like, evaluate, engage them really easily, you know, get, get their stuff done quickly from trusted people. You know what I mean? So we have the same approach. We help device teams, and that could be device teams at large, medium, small, or startup organizations or tech transfer offices, whoever we help those device teams find, evaluate, and engage contract manufacturers, CDMOs testing facilities, design and development groups, one man band engineers, whatever through the platform. We have an an ag agentic AI chat. So like it'll ask you questions about your device. It'll start recommending, "Hey, do you need this? Do you need these types of services? Are you looking for this type of vendor? This type of vendor?" It pre-populates forms. It generates matches for you. You can review each vendor's profile, one click get email intros or request quotes, and we're adding some some really cool additional features around some different like skills that you can run. So, think like a reimbursement skill or market a, you know, different predicate device selection skill, whatever. And so those are all gonna be like linked up to the to this kind of AI agent. I don't wanna say too much 'cause we're still building it. I'm like really excited about, but there's other things that we're adding to it. The ability to do quote, visualization you know, and trying to make it kind of a, you know, a home away from home, a hub where you can track execution, get things done, engage vendors, and kind of evolve it more laterally in kind of the lifecycle journey. Not just " Hey, I'm looking for a vendor," 'cause that's a very acute point in time in a, you know, in a person's journey. But trying to expand it out to say the period of time when you're doing X and Y and Z and looking for a vendor so we can get some really was sticky, more sticky use and add more value. So, that was that. And we've started really focusing on some more like intimate, I would say, engagements with CDMOs contract manufacturers focused on giving their sales and marketing teams massive, massive leverage using AI and ai, AI native tools. [00:17:35] Lindsey Dinneen: Awesome. That's really cool. Yeah. Okay, so going back a little bit to the, to XO Medtech, I know you know you, you mentioned that there's a lot of resources available, but one of the things that I think is super cool, and I would love if you just share a little bit more about this, is you have a course that-- i don't remember the name off the top of my head-- but it's basically sort of Medtech Innovation 101. It's, I think... [00:18:00] Spencer Jones: Yeah, The Playbook. [00:18:00] Lindsey Dinneen: Call it like-- The Playbook! And you call it like the MBA for somebody who needs to learn. So can you just share the value of that and sort of what, what made you go, "Okay. I have, you know, the expertise in all these different areas enough to be able to share the journey from start to finish." [00:18:19] Spencer Jones: Yeah, absolutely. I think like the, the value there partially comes-- I mean, I think speaking about the value, you gotta speak about kind of like why there was a gap there, like how it, why it didn't exist, whatever. There's just a lot of really bad content in medtech. You know, there's a lot of stuff that reads I mean, there's guidance documents, you know, ISO and this and that. Like those are tough reads, right? And then, you know, the, the content around " "here's how you really fundamentally apply these guidance documents and here's how all this fits together." And it just felt like everything was I don't know what the opposite of like inside baseball is, right? Like that kind of " Hey, here's what you really need to know." Whatever the opposite of that is, is how medtech content felt like to me everywhere. It was just like polished press releases, really, like consulting speak. You know, "You gotta be strategic with your analysis." It's okay "You know, you know, you gotta find your champions." "How do I find them? What do I tell them? You know, how do I engage them?" So it was just, that was the big gap. So I think the value, what we tried to do with The Playbook was, you know, give, like I said, pre-seed all the way through Series A, the right information, like the right depth, on the right topics in the right order with the right assets, so resources, downloads, all that stuff along the way so that you can go cradle to grave on this, basically be a novice, or we've had people that have launched products and gone through it and they were like, "Holy crap, I wish I would've had this five years ago." But the whole idea is to basically not make you a supreme expert on any one of those topics. There's 46 different lessons, 47, and like you can get through each one in probably 20 minutes, right, 15 minutes. But not to make you an expert on each individual topic, but to give you like a dangerous level of information on any one, and then make you able to dive deeper on any of them, you know, very quickly and easily. So like when you meet with your, you know, a regulatory consultant or an IP attorney, or go down the list, you are not, they're not saying words you don't know for the most part. You're not paying them $300 an hour or $500 an hour to educate you on definitions and concepts. Right? You're, you're applying principles and evaluating strategy versus " What's that again? Like, how does this, what's the timeline for that?" 'Cause that you know, that's just not good for anybody. You know, so, so that, that's kinda the main, the main value prop thrust of it. And I just, I frankly didn't think it existed, but proof's in the pudding. Like we've sold it to accelerator programs, we've sold it to hospital, you know, innovation departments. We've sold it to incubators, like trade associations that have like their like kind of innovation arms. It works. Like when people do it, it works. It's funny-- we can talk about this too-- but like the, you can lead a horse to water thing. It's funny how many people say they want to be entrepreneurs and say they wanna be innovators and really they just want to just yap. And they don't actually wanna put the time in. I'm telling you, it's like crazy how many, you know, fake entrepreneurs there are out there. But it's okay. It's okay. You know, like there has to be, I think there needs to be some cleaving or weaning or calving of the herd to some degree because we've got, I don't know, and maybe we need to develop 'em more, but it's, it is frustrating seeing it firsthand when it's like "You have a really cool device, but you are so uninvestible and you have no interest in being coachable that it just hurts me." [00:21:30] Lindsey Dinneen: Oh yeah, absolutely. No, I love that you've done that resource and yes, super excited to see hopefully a lot of innovation actually happen and be successful as a result of that. So with, you know, okay, so you have, you have this community now and I'm wondering if there are any moments that kind of stand out to you, maybe as you've built the company, also Medtech Vendors that kind of enforce, "Wow, I am, I am in the right place at the right time." [00:22:00] Spencer Jones: You know, I definitely-- you know, it's, it's, it's really, there's not, I would say, any huge singular moments. I mean, we've had people like get business from coming on the XO Medtech podcast. You know, we've had people meet new clients, new strategic partners type stuff, like in the XO Medtech community. I mean, I've made a ton of friends in the XO Medtech community, people that I talk to you know, every, every week or two you know, Brad Shirley, I'll mention him. He's fantastic. And like I've learned from him, he's learned from me. We've both learned stuff from the community. I, I, I really do think it's though, it's like it's, you know, those-- whether it's a LinkedIn DM or you know, somebody messaging me in XO and they're like, "Hey, I just went through this lesson. It was like, so good. You know, blah, blah, blah." And I think those little things honestly like power me, power me up, give me juice, give me energy. You know, and, and like reading, we, we did a ton of, I mean we probably got 30 people that did kind of like a pre- and post- assessment and they gave their feedback on The Playbook so we could refine it like as we were, you know, after launch and all that stuff 'cause we're constantly trying to improve it. And have reading the testimonials and people just being like, yeah, like "This is, this is killer." People that are brand new, people that have been in the industry for 20 years that went through it. I think so, I think, I think it's kinda like a myriad of those things. I would say some of the stuff on-- and that's on the XO Medtech -- I think some of the stuff on the Medtech Vendor side and what we're doing with, you know, kind of campaigns and the tools that we're developing and the work that we're doing there, like we are fully an AI native organization. Like it, like we, it there is just not at all like a significant amount of people in medtech using AI to like actually do not in their products. I don't care about that. Like I'm talking about like in their day-to-day operations and, and whatnot and like we're trying to change that. And so like in that respect, like we will come out with things, you know, release features, release products, build custom tools for CDMOs and you know, the looks on their faces and like how amazed that they are at X, Y, and Z. And sometimes it's like stuff where it's hey, I'm like building them a just showing them how to do something with not even a tool that we built and like they're blown away. And anyways, all of that stuff, I feel like, man, like this is where I'm supposed to be because like. We, we've gotta make MedTech a more attractive investment opportunity. We've gotta compress the development cycles and the cost to develop and the time to develop and get things to market. You know, and I look at AI drug discovery for the pharma world as like a huge way that that's happening. But we have to have that similar type of like, when you to engage with this, it will be good for our ecosystem and industry as a whole, becoming more investible, becoming more cash efficient and all that stuff because you've seen other sectors, you know, software is taking money from early stage medtech, like nobody's business. You know, people are investing AI and you know, I just looked at the annual report from like HSBC, the Venture Report, and like me, early stage medtech funding continues to be down. You know what I mean? So we just gotta do something like, I, I feel like it's an existential, it's an existential issue for early stage medtech to get better at being scrappy and using AI. [00:25:03] Lindsey Dinneen: And there's so much opportunity there. Yeah, I love that you're helping to promote that. So you've gotten to lead a number of different companies now and through very challenging milestones. And so I'm curious, how has your own leadership philosophy developed over the course of your career so far? [00:25:24] Spencer Jones: Oh, what a good question. You know, I, I hate to say this, but I've almost gotten more cynical, you know. [00:25:30] Lindsey Dinneen: Okay. [00:25:31] Spencer Jones: Well, and it, it's, it's like I try to be very protective of my time and like protective of the time of the people that I work with, right. You know, and that doesn't mean I'm not willing to like go the extra mile and whatnot, but I think it's about respecting people's time. Right? And, and you know, I think honestly my leadership philosophy, I think a lot of it revolves around just like incredibly clear communication and like staying above the fray. No riff-raff, just just executing and moving fast and like keeping expectations really high, because I feel like when you've got complacency, you know, at the top, it just, it like doubles every rung of the ladder lower that you go in the org chart or whatever. You know, so I think like pace, you know, pace and hyper clear communication, like no subversive or passive aggressive or anything. It's just like straight up, like I'll just exactly tell you if I wasn't happy with something or whatever, but I just, I don't know, like I feel, I feel like you know, leadership style too, like I think, I think it, so much of it boils down to communication for me. It's just like really, really clearly communicating and like making sure that people understand what good work looks like and what a, them doing a good job looks like, and where... Yeah, I think, I think being clear about expectations, really clearly communicating those expectations around like work product, what it should look like, how fast it should get done, how many updates I need, or how many questions I expect to get as you're doing this, what resources I expect you to expend and explore before you come to me with something you could Google. Like all of that stuff, but honestly, I, it, it's kind of a tough question thinking in like the more immediate past, just because I feel like there's been such like, almost like a flattening of org charts, frankly, with the way that we're using technology and AI these days where I feel like in the companies I'm operating in right now, like it's mainly just principles and like lower level stuff, like we're either delegating to AI agents or delegating to like VAs that are in a different country or something, you know what I mean? And, and so there's just been a big flattening. You know, seven years ago, six years ago, I was managing, you know, new grads outta college, two or three at a time, and, you know, having to like, have these kind of like, you know, like brotherly, you know, like talks with, you know, these types of things, " Hey, like you really gotta do this" and like coaching and stuff like that, i, you know, there's a, we have to have that stuff. I'm just not in, in organization and honestly, the organizations I'm in right now in startup world I just feel I don't know. Like I, I feel like we're, I haven't seen that and I, I know a lot of organizations that are small and nimble and whatever, and I feel like the org charts are getting real flat in terms of like people that are getting managed, you know, it's a lot of agents getting managed, frankly. [00:28:21] Lindsey Dinneen: Yeah. Yeah, yeah. Interesting. Yeah, that, that's a really interesting insight too. But I really do think that to your point of coaching and mentorship and how much of a difference that makes, but especially, I was just on this conversation earlier today of the critical importance I feel that there is about establishing expectations across the board, whether it's your clients, your employees, your coworkers, just making sure that everybody's on the same page is such a critical aspect of, of setting yourself up for success. So yeah, I love that you touched on that 'cause like I said, literally earlier today. [00:29:00] Spencer Jones: Yeah. And, and can I, can I, quick aside here. It's, it's on topic, but before we move on, I mean, I, I'm not the first person to think this or say this, but I'll, I'll die on this hill. The more you use AI when, when you're using it the right way, right, the better leader and better specifically, the better communicator you'll become, right? Why? So much of interpersonal office drama, bad management, bad leadership is like what we talked about, right? It's poor communication. It's expecting people assumed something or had knowledge they didn't, right? It's not letting them know what you really wanted, what good work looks like, all that stuff. This is all context engineering, right, which is just a similar to prompt engineering, but context engineering is kind of the other more important piece these days with AI. What do I mean by that? Like I'm gonna give a prompt to a chat. Is it in just like a virgin chat or is it in a project? What context, what documents, skills, reference templates, et cetera, access to code bases does that project have, right? What am I telling it to do? How am I breaking that down? How am I, you know, big, high level goal? What do I want it to do? What does the output need to look like? How deep do I want it to go? Right? Like, how many questions I say, "Ask me like five or six questions" when I'm prompting, right, if I want that, right? Give, so giving the other person right in that space to say " What questions do you have?" Right? The, the, the best people at context engineering and leveraging AI in that way end up becoming more, better and better and better communicators because it's-- I mean, yes, you're talking to a machine, but at the same way, like those principles a hundred percent apply to good professional communication. So I'll die on that hill. There's a lot of people that are like brain rott using AI. It's " what's the weather today?" And you know, "how many calories does mayonnaise have?" And those people are not, you know, they're, they're not improving their leadership communication by using app, but the people actually doing it right a hundred percent are, [00:30:52] Lindsey Dinneen: Yes, I could not agree more. I think that is one of the coolest things that AI has taught me personally is-- to your point, to be a better communicator, to be clearer with the way that I communicate, to avoid assumptions that the other person, say, knows what I'm talking about or, or does have the context behind why I asked the question the way I did, or all those kinds of things. So I, I could not agree with you more. Yeah. And it's exciting to see how it continues to evolve. Okay. [00:31:22] Spencer Jones: Yeah. And why, real quick, why, like the AI models, especially with the reasoning models and stuff, Opus 4.6, all this stuff, telling them why they're doing something and why doing it, doing a certain task within that project flow is important is proving to be more effective than telling them how. And I think that's something where, you know, you tell someone what to do, they may do it, but if you tell them and make them believe why it's important, they do it that way, they're really gonna do it that way. [00:31:49] Lindsey Dinneen: Yeah. Love that so much. Okay. All right, so pivoting the conversation a little bit, just for fun. Imagine that you were to be offered a million dollars to teach a masterclass on anything you want, could be within your industry, but doesn't have to be. What would you choose to teach? [00:32:05] Spencer Jones: Does this, assume-- I have a question. Does this assume that I'm already I'm already capable and you know, have enough expertise to actually teach this class? Or is it like I choose this topic, I'm now an expert in that and I get to teach it? [00:32:19] Lindsey Dinneen: I like, I like I like both options, but I'm gonna go with option B because you have a million dollars to play with, right, so you could build up the expertise. Yeah. [00:32:29] Spencer Jones: You know, I would still say like building AI tools, AI agent systems, you know, skills and subagents and these flows and, and really tactically executing that for medtech. And that that goes from founder, you know, innovator to service provider, reg, quality ,reimbursement, like all the way up through sales and marketing and then like CDMO teams, you know, doing contract manufacturing, doing this. Like I, I just, I'm so passionate about it and I, I just see that there's so much untapped opportunity that that is the thing I think, and, and like we, we are doing that not a masterclass, but like we are working with groups to do some of that. But, I just, it's just so, so, so, so much opportunity to do it. And I think there's like weird structural reasons why it's not being adopted the same, you know, at the same clip it is in other industries. But you know, medtech's very rules-based game. You know, you've got your guidance docs, you've got your predicate devices, you've got your clinical trial protocols, you've got your stats analysis. You got your, you know, X, Y, Z hospitals get paid a certain way. Like lots of formulas, lots of reference material, lots of guidance docs. You know, it's very kind of rules and order based system in a lot of ways. And biology has its own kind of, prescriptive way that things happen, right? So I just feel like it's so primed for it. And anyways, I, I just, I wanna see it adopted more so we can see like what's happening with software now, where, you know, the cost to build and, you know, produce and get software to market has com has almost collapsed, but compressed to, you know, from like months, maybe years to, you know, days and weeks and, you know, you got a $200, 250 bucks worth of like software subscriptions, Claude this, that, the other, you can get it done in a week if you, you know, two weeks if you put your mind to [00:34:21] Lindsey Dinneen: Yeah. Yeah. No, that would be an incredible masterclass. I like it. All right. And then how do you wish to be remembered after you leave this world? [00:34:30] Spencer Jones: Oof. God, what a good question, Lindsey. You know, I hope to be remembered at all. [00:34:35] Lindsey Dinneen: Yeah. [00:34:36] Spencer Jones: You know, 'cause I, I'm definitely one of those people that's " nobody cares, nobody's thinking about you." You know, you may have, I, I mean, I think there's like some healthy main character syndrome that people can have that gives 'em confidence, but at the end of the day, no one cares. They're just, everyone's thinking about themselves. But if I am remembered, which I hope to be I wanna be viewed as like someone that was, I'd say, loved their family was a good dad, good husband. I would say brought people joy, was like fun to be around, but like from a interested in other people sense, you know, you know, genuinely cared about people. But I would say that on the professional side, like somebody that you know, would like consistently just delivered an absurd amount of value whether it was, you know, running a business or coaching and developing people at a company or working on behalf of clients or trying to make a positive change. I would say impactful and valuable, you know, with the work that I'm doing. That's, that's, that's how I wanna be remembered. I mean, we don't have big, I don't wanna be a unicorn billion dollar company. No, we have no desire to do that. We don't even have a, a desire to get acquired at any point. We're not raising money, you know, we've, we've deliberately chosen to bootstrap it. You know, we frankly just wanna employ really awesome smart people that we work with, you know, pay everybody well. And like I said, add a absurd amount of value you know, and joy to the people and the clients that we work with and like work at the company with, you know what I mean? [00:36:05] Lindsey Dinneen: Yeah. Yeah, that's a absolutely wonderful legacy to aspire to. I love it. All right. And then final question. What is one thing that makes you smile every time you see or think about it? [00:36:19] Spencer Jones: Oh, I gotta be, I've got a 1-year-old kid. Banks. Banks Austin Jones. So it's gotta be him, and my wife of course. One thing that makes me smile though, every time I see it, oh... you know, I am, I'll cry at a good TikTok, so I'm so I guess that's like a form of smiling, you know? But I'm a pretty big softie, honestly. You know, this is gonna sound weird, but it's kind of those moments where you know, people usually strangers and usually people that don't look like each other, just show humanity to each other. And that could be like holding a door open for somebody. It could be small things, you know what I mean? But I really love seeing those moments and capturing them like candidly, you know? Just you know, oh, I was in a restaurant, I saw this thing happen. You know? I really love that these days. [00:37:09] Lindsey Dinneen: Yeah. Yeah. We all need more of that these days too, so, yeah. Love it. Alright, well, Spencer, this has been a, a fantastic conversation. I really appreciate you and your time today. I love what you're building in the medtech industry and cultivating community and resources and providing value. So just thank you for everything you're doing to change lives for a better world. [00:37:34] Spencer Jones: Thank you. Can I ask you a question? I feel like you were so good, like with the questions and kind coming on the back of like my responses, but I have a question for you like what? You know, what about the medtech space, like most excites you? It can be a specific technology, it can be a specific, you know, company doing something. It can be anything, but what's most exciting to you, kind of looking at 2026 and, you know, kind of in the realm of medtech broadly. [00:38:00] Lindsey Dinneen: Yeah. Oh, I love that question. So I love this industry in general, but there, there's something really special about the energy of being around people who truly care about making a difference. Part of the reason I started The Leading Difference was because I, when I first joined, had sort of noticed this sort stigma from people from the outside who weren't very familiar with the innovation, what it takes to get from, you know, drawing to commercialization. Just didn't, just didn't know. And there was this stigma that people were here just for the money. And then I started meeting all of these incredible change makers who they had personal stories of what they were seeing, or a family member was impacted. And I just loved the fact that there were so many cool people doing such cool things and getting to play a small role in that was the coolest thing in the world. So, you know, I, I say I happily stumbled into medtech five years ago and found my people and my happy place, haven't looked back. I love it. I love being around people who are genuinely trying to do good things in the world. And I hear about new and you know, new ideas every day, and I get excited probably almost equally about most of them because it's just cool to see. So I don't know. Does that answer your question? [00:39:29] Spencer Jones: No, it, it does. I mean, it, it really the, it all comes back to the patient at the end of the day. And I definitely, I, I feel like when people think of like medical device stuff, like their minds immediately go to like Stryker sales reps or something, you know what I'm saying? And there's just so much more to it than that. And there's one of my favorite things about medtech is like the personalities, you know, like you got your wacky, you got your wacky inventors and you know, you got your straight laced regulatory people. But when you get to know 'em, they're, they're absolutely hilarious. You know, you got your attorneys, you got your like, and I, every industry, every industry has their personalities. But I think medtech, you know, you got your beef head sales reps that are like posting " What's up guys? I'm here in the locker room in my scrubs" and like "Motivation Monday." You're like, "Oh my God." But it's just like all these personalities and you go to these conferences and you just see 50 of the same person, but they're each different, they have their own dreams and conflicts and ideas and whatever, but they're still like so in the same box in some ways. I think that's one of the funnier, like funnier things about medtech that just makes it quirky, you know? [00:40:30] Lindsey Dinneen: I love it. And I also love the amount of respect that I see shared amongst people of very, very different backgrounds and areas of expertise. And that was one of the things that made me fall in love with the industry too. I was like, I, for instance, you know, I'm in, I'm in marketing and business development, so I play a very small role in, in sharing about these devices. But people, the engineers that I work with and the consultants that I work with, and everybody in the ecosystem is always just " Wow, well, I can't do what you're doing. And so I think what you're doing is fantastic." And so there's just, there's this mutual respect that I think is super cool about being here too. So yeah, I'm a fan. [00:41:08] Spencer Jones: Yeah, I agree. I agree. We could, we could keep going for, for days... [00:41:12] Lindsey Dinneen: I know. [00:41:13] Spencer Jones: ...On this. I really, I know, I know we have to wrap it, but but yeah. Well, Lindsey, thank you for having me. Seriously, this was a blast. And you know, I'll just maybe like quick sign off plug or something here. If anybody that's listening to this is like interested in, leveraging AI, leveraging AI in medtech or for you personally or whatever, follow me on LinkedIn and post a lot of content about it. You know, talk about it a lot on the podcast. But then if you're, if you're on the founder side, if you're an innovator, like join XO Medtech. If you're on the CDMO side, if you're, you know, on a sales and marketing team, contract manufacturer, CDMO, even like signed development groups, that kind of stuff like, you are like, "We know we need to be using AI to better leverage X, Y, Z, or do this thing. We have all these, we have HubSpot and this thing and that thing, and none of it works together well and we've got too many tools." Whatever. Just hit me up. Let's have a conversation. We're doing some absolutely incredible things leveraging AI, giving these sales and marketing teams like crazy leverage. So yeah, just drop a dm. I'd love to talk to you. [00:42:08] Lindsey Dinneen: Awesome. Sounds good. And we are so honored to be making a donation on your behalf as a thank you for your time today to the Polaris Project, which is a non governmental organization that works to combat and prevent sex and labor trafficking in North America. So thank you for choosing that organization to support, and we wish you continued success as you work to change lives for a better world. Looking forward to seeing the future of all the good things that you're doing. All right. Bye. [00:42:41] Dan Purvis: The Leading Difference is brought to you by Velentium Medical. Velentium Medical is a full service CDMO, serving medtech clients worldwide to securely design, manufacture, and test class two and class three medical devices. Velentium Medical's four units include research and development-- pairing electronic and mechanical design, embedded firmware, mobile app development, and cloud systems with the human factor studies and systems engineering necessary to streamline medical device regulatory approval; contract manufacturing-- building medical products at the prototype, clinical, and commercial levels in the US, as well as in low cost regions in 1345 certified and FDA registered Class VII clean rooms; cybersecurity-- generating the 12 cybersecurity design artifacts required for FDA submission; and automated test systems, assuring that every device produced is exactly the same as the device that was approved. Visit VelentiumMedical.com to explore how we can work together to change lives for a better world.

On today's pod David and Jason sit down to talk about David's Chat GBT being a dick, Jason trip to New York with his mom, and the reason David hasn't gotten into a relationship. Plus, David reveals the way he gets his freind in the mood for filming, Jason attends his son's rock show, and living your life in fear. And a little bit later, David gives Jason some advice on negative thoughts and we talk about the eating process for this weeks vlog. Listen to Jason's latest pod here: https://open.spotify.com/episode/6LFku8Yf6xVq0dnei3BrXh?si=LKeYRQCoTfSz8r17Qw44Qw Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Kat Hurd, executive coach and founder/CEO of Med Tech Collective, shares how nearly two decades in medical device sales and leadership, including at Boston Scientific and Saluda Medical, shaped her mission to help reps and leaders build influence, ownership, and long-term career momentum in complex, high-stakes environments. Kat explains why strong clinical partnership can elevate sales conversations into trusted-advisor relationships that impact outcomes, and outlines how she coaches individuals, trains teams, and supports go-to-market strategy. She also dives into the distinct challenges women face when navigating rooms where they're “the only,” the career accelerant of mentorship versus sponsorship, and practical ways to break into medtech by identifying gaps and learning the industry's language.    Guest links: https://kathurd.com/   Charity supported: Save the Children Interested in being a guest on the show or have feedback to share? Email us at theleadingdifference@velentium.com.  PRODUCTION CREDITS Host & Editor: Lindsey Dinneen Producer: Velentium Medical   EPISODE TRANSCRIPT Episode 079 - Kat Hurd [00:00:00] Lindsey Dinneen: Hi, I'm Lindsey and I'm talking with MedTech industry leaders on how they change lives for a better world. [00:00:09] Diane Bouis: The inventions and technologies are fascinating and so are the people who work with them. [00:00:15] Frank Jaskulke: There was a period of time where I realized, fundamentally, my job was to go hang out with really smart people that are saving lives and then do work that would help them save more lives. [00:00:28] Diane Bouis: I got into the business to save lives and it is incredibly motivating to work with people who are in that same business, saving or improving lives. [00:00:38] Duane Mancini: What better industry than where I get to wake up every day and just save people's lives. [00:00:42] Lindsey Dinneen: These are extraordinary people doing extraordinary work, and this is The Leading Difference. Hello, and welcome back to another episode of The Leading Difference podcast. I'm your host Lindsey, and I am delighted to welcome today Kat Hurd. Kat is an executive coach and the founder of MedTech Collective, where she helps medical device sales reps and leaders build influence, ownership, and long-term career momentum in complex, high stakes environments. With nearly two decades of real world experience in medical device sales and leadership, including senior roles at Boston Scientific and Saluda Medical, Kat brings a rare blend of commercial rigor, strategic insight, and credibility earned in the field based in Arizona. Kat is a speaker, advisor and coach who believes that when sales reps and leaders learn to own their voice, their business and their influence, the ripple effects extend far beyond individual success, shaping teams, cultures, and the future of the industry itself. Kat, welcome. Thank you so much for being here today. I'm super excited to speak with you. [00:01:45] Kat Hurd: Thank you so much for having me, Lindsey. It is an honor. I always love these conversations. [00:01:49] Lindsey Dinneen: Excellent. Well, if you don't mind just starting off by sharing a little bit about who you are, your background, and what led you to medtech. [00:01:58] Kat Hurd: Yeah, absolutely. Well, medtech, I like to say it's always, I was kind of born into it. So my mom is a nurse and she ran a medical clinic when I was in middle school and high school. So truly I would go to the clinic after school and, if, if actually we didn't have school, I remember one of the days sitting in a pharmaceutical rep lunch presentation, so I really got exposed before I even knew what it was. Even in that moment, I wish I'd understood more of what that rep was doing and really dug deep. You know, I thought I was gonna go to school and be a doctor, and then I quickly realized I didn't like freshman bio. And I wanted something where I could have an impact but still have some flexibility. So I actually, my to, to take you back to like how this all started, my background, sports medicine and so my undergrad and graduate degrees are in exercise science. I used to be taping ankles and rehabbing knee injuries and doing all of those things. And then I got exposure through that of being in the operating room when our athletes would have, you know, the injuries that were being surgically repaired, and that was really where I got that secondary introduction into medical device and started having conversations with other people who'd made the transition from athletic training where you have a ton of, you know, in insight into the human body and understanding of the medical world. And moving that into the sales arena. And so I met with someone in Iowa City. I'm a University of Iowa grad, and he was running the western half of the US for Boston Scientific at the time. And one thing led to another, led to me flying to Arizona and interviewing and then moving their site unseen really. I was there for, you know, max of 24 hours total in my interview process. And I just packed two suitcases and said "I wanna break into medical device." And that was in 2010. And I just fell in love with the industry and the therapy. So I was in neuromodulation working directly with spinal cord stimulator patients and started as a clinical specialist, and then I really quickly realized the way to have very clear impact on patients and providers was really actually to be in that sales role and be the one directing the support, directing the resources. And in neuromodulation, because you're in the OR and actually programming the stimulator, you're also kind of supporting the patient's care, which for me was right in my wheelhouse. And then I moved into leadership. And you know what you really wanna know is probably how did I land where I am now? And so I spent 10 years or 11 actually at Boston Scientific. And then moved to Saluda Medical, so to commercialize a small Australian based startup here in the US, which was such a fun and unique opportunity. And I always knew that was gonna be more of a three to five year play, and I just had it on my heart that I wanted to build a business to help reps be better reps, because I believe that the quality of care and the quality of outcomes is also directly tied to the partnerships and the caliber of the industry that supports the therapies. [00:05:00] Lindsey Dinneen: Okay. I love that. And I have so many questions as a result, but okay, let's start a little bit with what you're doing now and then maybe, we'll, we'll get to some of the other stuff as well, but, so you're supporting reps, and I think you said something really impactful about a lot of the patient outcomes kind of goes back to how, how the reps can be the best they can be. So I'm curious what all goes into that for you and what kind of training or coaching do you provide? [00:05:31] Kat Hurd: Absolutely. You know, I really, I saw that squarely and believed it when I was a sales rep myself. So I spent the first six years of my career on the sales side of things, and then moved into being a sales leader. And as a sales leader and then an area Vice President Saluda, it was the thing that I saw of like our teams and our people that excelled the most, weren't just the best salespeople, but they were the people that understood how to, for lack of a better word, leverage that clinical and patient experience into the entirety of the sales process and sales cycle. So good clinical care and driving good sales conversations, levels up the partnership and really creating this layer of, not just being a partner, but being a trusted advisor with the providers that you work with. So how that translates into my business now, 'cause oftentimes, you know, I get the question of like, why did you leave a burgeoning career? I had one physician who was like, "You were gonna be a CEO. Like, why'd you leave medtech?" I'm like, "I didn't leave. I'm just doing it differently," because I saw so strongly and so clearly that having the right resources as a sales rep and at the right time as a sales rep changes your career. I was lucky to have great mentors, but there's things that if I had had the right support and resources at the right time, I could have been even, you know, faster or more impactful in my results. And so that's what I do now. What my business looks like now is really, you know, threefold. So I work directly with sales reps who, not through their companies, but they'll come to me directly and we do sales and leadership coaching. So working on the strategies in their business, how they're, you know, clinically supporting. But, you know, I, I leave the clinical nuts and bolts to the organization because I'm not an expert, and that, unless it's spinal cord stimulation, then we can talk that for days. But you know, really how they're leveraging their clinical prowess into their sales process and building systems for success. And then I work directly with companies helping train and elevate their talent, both on the sales and leadership level. Then I also have an arm of my business where I do, and that's kind of more of the consulting arm of my business. I also help with sales strategy and go to market strategy. And then I also do more of like corporate speaking. So keynotes and workshops and seminars really focused on both how do you build and grow your career in medtech, particularly as a woman, because we know there's just not a lot of us. And you know, part of what I'm so passionate about is helping everyone and raising the caliber of talent everywhere, but also making sure that women have the structure, the resources, and the idea of the systems that they need to create so they can go as far as they want to. Doesn't mean they have to go all the way to the C-suite level if that's not what they want, but to ensure that they have the representation and the pathway in front of them to understand how to get there. [00:08:27] Lindsey Dinneen: Excellent. Okay, so let's dive into that a little bit because I know, I know you're super passionate about helping, you know, in general the industry succeed and, and move forward. But yeah, you have a particular passion for helping women. And I'm curious what's, what are some of the challenges or differences you see in a woman as she's trying to build her career in this versus say, a man who might just have a, a different experience? [00:08:52] Kat Hurd: Yeah, very different lived experiences and a lot of the tools and tactics and strategies that I work with my clients on are pretty universal. But what isn't universal and what we really work on for my female sales leaders and sales executives is that mindset and approach. Because you both have to you, well, you have to understand one thing, how to navigate rooms where you're the only or the lonely. Because most often in medtech, you will find yourself, at some point in your career, and if you haven't, please call me. I wanna know who you are and talk to 'cause that would be amazing if you've never been in a room where you haven't been the only woman. But it, it requires nuance. It requires an understanding of how to position yourself and your insights in a way that they land. And land effectively with the decision makers that you build the right connections. So you have access and visibility, and that's really the internal corporate side of things. And then you have the customer facing where there's of course nuance of, I mean, I had, when I was a sales rep, I had three female physicians as customers over the duration of my career. So I needed to understand how to work closely and collaborate with male physicians and do it in a way that there was a clear and fast line of what that relationship and rapport was. And I was able to do that so successfully that not only did I win a bunch of awards, but many of those individuals have become friends and mentors and sponsors of mine as well. [00:10:22] Lindsey Dinneen: Wow, that's incredible. Yeah. I actually wonder if you could speak a little bit to what you just said, because this is something-- so recently I had an opportunity to host a leadership summit, and one of the things that came up in the keynote was about how there different types of mentorship available. So, so you need, you need people who are kind of in your corner coaching you, but then you also need that kind of next tier, which is that sponsor like you were saying. So I wonder if you could speak a little bit to that. [00:10:54] Kat Hurd: Absolutely. Mentorship and sponsorship is, is some of the best lighter fluid that you can add to your career growth, truly. And I'm so passionate about it, I, some of what I do from a consulting work standpoint is actually help organizations build mentorship programs. That was my very first consulting contract when I started my business. So I, I'm actually very proud of that and I, I don't ever share that, so thank you for asking that question. 'cause I don't think I would've even called that out. But it's so inherently valuable and I, I'll just take us on a quick sidebar of why it's so important especially for women, because women, when it comes to career growth, will wait until they have 100% of the qualifications to apply for a role. When left to our own devices, we oftentimes will look at it and say, "I either don't wanna be rejected, I don't wanna waste anyone else's time or my time, or, well, I don't have all of those qualifications, so I'm not going to apply. I'll wait." Now, our male counterparts are far more brazen and they need three out of five of those qualifications, and they are convinced they are the top candidate, and there's something to be said for that, right? You know, I, I aspire to that level of, of confidence and conviction and I, I, you know, really both, you know, encourage and in some ways push and, and motivate my clients to do, to take that mindset and approach and not just the unbridled confidence. We do need that. But to understand that you don't have to have every single checkbox because when you're looking at career growth, if you're fully qualified and can do everything of the entire job scope on day one, you've actually already entered a role that you're already overqualified for. [00:12:37] Lindsey Dinneen: Ooh. [00:12:39] Kat Hurd: Because where do you grow? [00:12:41] Lindsey Dinneen: Mm-hmm. [00:12:42] Kat Hurd: So, so that's, that's the importance of mentorship and sponsorship is to have others see maybe what you don't, and help you identify where your talents and where your strengths are. Because really career growth, the best thing you can do is lean into those talents and then explore the edges that you need to grow into, and mentorship can help you do that. Now, the difference between mentorship and sponsorship: a mentor is someone who's likely walked the same path or similar, has done much of what you've done or has insight into it, and can provide insight, guidance, resources, and be a sounding board. What you don't want is a mentor that just commiserates or tells you that everything you're doing is right, yeah, because we all have areas to grow. So that's, mentorship is so important to have those people that it's kind of your lifeline, right? Can you, what's your phone a friends? You gotta have some of those phone a friends. And then sponsorship, those are people that can help you open doors. And sometimes a mentor will also be a sponsor. They're not mutually exclusive, but those sponsors are individuals who have influence and access to rooms that you aren't in, as do your mentors oftentimes, but can help open doors create introductions and open pathways that you didn't even know existed. The mentors and sponsors alike will be those people to encourage you to apply for roles when you think, "Oh, I don't know, I'm, I'm not sure if I'm ready." I mean, that actually, as I said, that took me right back to, I was in Atlanta, Georgia when there was an area vice president role that opened up. I was a regional director at Boston Scientific at the time. And I went to my area vice president, who I worked for, and he's like, I was like, I don't know if I'm qualified. He's like, absolutely, you're applying. [00:14:28] Lindsey Dinneen: I love that and "I'm gonna follow up with you." [00:14:32] Kat Hurd: Yeah, yeah, exactly. And I didn't get the role, but that isn't the point. It's the conversations and the growth that even comes from it too. So, so sponsorship is so important because it really is what can create some of the access and avenues and opportunities that you didn't know were possible. I'll share kind of a quick illustration of that 'cause it's very relevant. Dr. Mike Dorsey, he has a, a society called Sierra Spine Society. Not sure if you're familiar it. [00:14:59] Lindsey Dinneen: Little bit. Yeah. [00:15:00] Kat Hurd: It's one of the best conferences out there. I'll just say that. Like you get to ski while you're there and it is wonderful. But when you talk about sponsorships, so I've known Mike through my career, especially as I moved to Saluda Medical, you know, expanded my sales leadership influence and the geographies that I supported. But when I went out and started my own business, he was the first one to come to me and say, Hey, I wanna partner with you. I want you to come to Sierra Spine and run an industry panel. [00:15:30] Lindsey Dinneen: Yeah. Yeah. [00:15:31] Kat Hurd: And there's no conversation like that that exists now. And we were texting about it this morning. It's why it's such a timely example, because now these conversations are, are popping up at other society meetings about the partnership, the collaboration, what is the role of industry and outcomes, all of those important things. And so his sponsorship has led to me now having other opportunities and conversations with different societies and different physician partners about the importance of those collaborations, about the accelerant that they can be in care and in, in outcomes. And so without someone like Mike, like Dr. Dorsey, I wouldn't have had that opportunity. I wouldn't have even had necessarily the proof of concept to go have these conversations. So that's where sponsorship can be so inherently valuable in your growth and creating movements and motions that you just truly didn't know were gonna be possible. [00:16:26] Lindsey Dinneen: Yeah, and I think you said something that I wanted to touch base about. So, you know, you were talking about how oftentimes women don't apply for positions because they don't meet all the qualifications. And I, I know that's a very common thing and something that I've heard from people that I've helped mentor are sometimes when they're young in their career or they're wanting to break into, say, medical device sales, sometimes they have all of these incredible skill sets, but because they're not already part of the industry, they feel that they're not always sure how to connect the dots and get seen. And I'm curious, what are some of the things that you recommend for young professionals who are in this spot trying to break in or trying to keep growing? [00:17:10] Kat Hurd: Yeah. Yeah. It's getting, gaining a clear understanding of your talents, your experiences, and how they translate to the person that's hiring is one of the most challenging and also most transformative things that you can do when you're searching to break into the industry. And so it's really, you know, having conversations with hiring managers before you're in an interview process. The job interview starts, the job application, the job opening, and you know, recruiting starts far before the opening is posted. So, step one, and I know that folks out there know this, but it's really, it's getting clearer on what facet of industry you wanna get into, understanding what those pieces are that you, that are, are critical in that role. Like what does that hiring manager really need? What are the problems they're looking to solve with that hire? And then translating your experience into the solutions that they're ultimately looking for. So what that like in said and simpler language, you have to be able to speak their language and understand their needs so you can position yourself as the solution to those needs. [00:18:31] Lindsey Dinneen: Do you think also there are some good resources out there that you would recommend in terms of, part of what I know the barrier can feel like, and, and it, it can be really daunting when you first get in the medtech industry because, for many reasons, but somebody might say an entire sentence where you're like, I have no clue what you're talking about, based on all of the industry jargon um, and acronyms and things like that. And so I'm wondering, are there resources available that, you know, people that are looking to break into the industry could access? [00:19:04] Kat Hurd: There are a ton of resources out there. The challenge is knowing the right resources. There's also a ton of programs that will support you in your breaking in. This is gonna be an unpopular opinion. I don't think you need big, expensive programs to create results. What you need is a strong belief in your candidacy and an understanding of what your gaps are. [00:19:29] Lindsey Dinneen: Mm-hmm. [00:19:31] Kat Hurd: And then the solutions and strategies of how to fill them. Now you can get there faster with the resources and framework. I mean, I don't have a formal program, but I still help people on a, you know, one-off basis break into the industry. But at a broader level, I think what you're really asking is how does someone, it's kinda like eating an elephant. Like where do you, where do you take the first bite? You have to get started in knowing what you don't know. And so truly, I would encourage people if you're looking to break into the industry, to sit down and make a list of all the things that you don't know about the medical device industry. And that might be what are the different, you know, verticals of the industry? What are even the, you know, the specialties or the therapies and then, okay, so "I don't know even what space I would want to get into." That's, you know, bullet number one to identify. Then, "I don't know the language or terminology." That's an easy one to fix. I used to always tell candidates that go take an online medical terminology class. Learn to speak the language. I feel like they're out there for like 20 bucks or something. You can find really easy ones. I'm sure you could do free ones. You could probably ask chatGBT to create you, you know, a laundry list of acronyms and medical terminology and an understanding. Because when you understand the environment, that's when you can translate your experience into something that's relevant. But when you don't understand the environment the customers work in, what the needs are of the hiring manager and what the positioning is of the company, it becomes really hard to position yourself as the right candidate. So to go back to like, what are those resources? Absolutely. There's, there are folks that do some free programs. I mean, honestly, TikTok, there's a ton of people dropping knowledge on TikTok. There's some YouTube channels out there. I'm actually recording kind of a mini podcast series this week with Jay Pendleton, who's another. You know, big name in the medical device space, but adjacent to medical device from an industry standpoint, where we're gonna be talking about a lot of this because there is such a need, and the most important thing is first you identify the gaps and then you go find those resources. Of course, AI is a great place to go, but also have those human connections, make that outreach because that actually will help you then in your job search as well. [00:21:47] Lindsey Dinneen: Right, exactly. And then making those connections. I always say you never know where that'll lead. You just, you don't, you might think it's just a quick intro and, and that's fine, but then your, your name will come to mind from if somebody's hiring or needs something. It's just, yeah, that, that's great advice. So, one of the things I wanted to ask about is you do a lot outside of, you know, your full-time job, which I'm sure feels more, even more full-time now, uh, running your own business. But tell us a little bit about some of the things that you're passionate about outside of full-time work that you volunteer for. [00:22:25] Kat Hurd: Yeah. It, it's funny you say that, you know, the, the, the full-time job now is definitely like an all-time job, not just a full-time job, but I love it. So I hate to be that person that's like, it doesn't feel like work when you love what you do, but I loved what I did before, you know, this is a new way of me doing it. But I also firmly believe that the, and I've seen it in my business, the best years I had as a sales rep and as a sales leader were the years where I wasn't just giving to my team and to my organization but was also connected and giving to my community as well. So right now, that looks like me spending a ton of time at Ballet Arizona. I'm the Vice Chair of the board of directors, so I have, I committed to a four year leadership, yeah, leadership journey with them. So I have two years as vice chair and then I'll be Board Chair for two years. And it's just really, you know, I've been dancing since I was itty bitty. I had a short stint on the Phoenix Suns for a hot minute, and you know, it's been something that has been creatively my kind of happy place since I was little. And it's been really fun to take my business acumen and my strategic mind and get to apply it to the art form that I love. So that's where, you know, these days where I'm spending a lot of my time, but I also do rescue work and work at our local animal shelter, walking dogs, giving them treats, you know. There's something to be said for walking in after a long day or a long week to, and yes, people often are like, it's so sad. How can you do that? Those dogs are so happy to see you, there is no way, truly no way that you can leave pissed off. Like, it just, it takes the, the weight of the week or whatever the situation is, and shifts your mind and shifts your perspective because truly I think when we, you know, come from a head space of gratitude, because we are all so lucky to be in the medtech world, the opportunities that we have, the, you know, just uncharted territory really that our career can take. That's the best part. I'm sure you didn't imagine that you would have a podcast and you would have, you know, the influence that you do with MD&M and all these other opportunities that are afforded to you. And so, it's good to be reminded of how much we do have, and it never hurts to get some puppy kisses too. [00:24:42] Lindsey Dinneen: Exactly. Well, you're speaking my language on both of them. [00:24:46] Kat Hurd: Love that. [00:24:46] Lindsey Dinneen: When we were, when my husband and I were paused for a little while in Oregon, we would go and do and go walk dogs and, and yeah, it is, it is hard because you kind of fall in love instantly all the time, but it is such a, it's so, it's such a gift. It's a gift for you. [00:25:02] Kat Hurd: Yeah. It, it really is. And we foster failed twice, so, yeah. You know, so we probably just should admit that we aren't good fosters we're good, you know, pet parents, but it is, and even you can't take all of them home with you. So just, you know, having those moments with them is really fun. [00:25:21] Lindsey Dinneen: So you mentioned your business acumen being wonderfully applied to the arts world, which is a, which is so great. I'm also wondering how it's worked on the opposite side of things. Like what do you think dance taught you growing up that you apply? [00:25:37] Kat Hurd: I love this question, and I was just saying this last week. I sat down at dinner with a mentor and sponsor of mine, and I was telling him that I am convinced --you cannot convince me otherwise-- that my dance background-- 'cause I actually, I went as far as to get a degree in dance. So like I live and breathe it for for a long time. And that is what made me such a successful sales rep especially in the OR environment because what do you do as a dancer? You observe patterns of movement and you, you are, you can predict what's going to happen physically before it happens because you can read those cues and so that is exceptionally valuable in the OR when as a sales rep, your job is to be like bright and present when they need you, and blend into the background when they don't. And it is like a dance in the OR, it's absolutely choreographed. And then when that goes into sales conversations, it's reading the nonverbals and understanding what someone's body positioning and posture is telling you without their words. And you really do, especially I, I did a lot of modern dance in college, you learn that improvisation, you have to be able to read someone's movement before it happens. So yes, it's a great question and I, I, you know, strongly believe, I know that athletes often get hired as medical device reps, but I think dancers are just an untapped and really under leveraged subset of talent because their skills can translate so strongly. [00:27:09] Lindsey Dinneen: I love that. Well, shout out to dance is I think many of the listeners know I'm also a dancer, so I of course, feel very strongly about the connection and the power that the arts can provide for any career really. [00:27:23] Kat Hurd: Truly. I'm curious for you, what do you feel like your, if of your background, right, of your maybe it's dance or some of the volunteer work or the travel that you do, how has that positioned you in your current career for success? [00:27:36] Lindsey Dinneen: Oh, that's, that's a fun one. I think so I think all of the skills that I learned as a dancer have been instrumental. Things like learning how to take correction with grace and apply, apply it quickly, apply the feedback quickly, permanently to make a big difference. I think learning teamwork and how you fit into the broader picture as a whole, you're not always gonna be the soloist or kind of the leader in charge necessarily. So sometimes you have to know when you're gonna be to put in dance terms, the corps de ballet. You have to know when to be the main group of dances. But again, not feeling like any role is insignificant. We all work together to success. I also think that resilience is a huge component of it. The grit that is required for dancing translates so well into anything else because this industry can be difficult and like you said, depending on where you're navigating, and what you wanna do, sometimes it takes a lot of sort of persistence and, and resilience and grit. Yeah, I could go on and on, but those are things that come immediately to mind. [00:28:48] Kat Hurd: Yeah, absolutely. It's that resilience. I mean, when you take it back to the conversation about breaking into the industry, you have to be willing to-- and same as in arts or in athletics-- like be willing to let yourself fail, to push yourself to your edges, to understand your limitations, and then blow past them. Because if you just stay at what your limitations are, you're never really gonna get where you wanna go. And as a dancer, you have to live that life all the time. And it is, it's absolutely, those are the hallmarks to breaking in. You have to be agile. You have to be very comfortable with rejection. You have to be very gritty in trying and trying and trying again, and it doesn't matter how many times you don't get a response, you're still gonna send out those messages. You're still gonna ask people for coffee chats. You're still gonna send one question to one person and ask for three minutes of their time. [00:29:39] Lindsey Dinneen: Yep. Yep. I love it. All right, so I'm curious, as you've had a really cool career in this industry, what are, what is a moment maybe that stands out as really solidifying that, "Hey, I'm, I'm in the right place at the right time." [00:29:54] Kat Hurd: Oh man, that's a hard question. I love that because I feel like I've had so many of those moments, and interestingly, it's not the moment that have been, you know, me standing on stage accepting an award. I think it's been in the little moments, like those quiet whispers of like, " Yes, this is it." You know, the, the times where my customers, you know, as a sales rep would come to me and say, "Here's the challenge I'm having. What are your thoughts?" Not about spinal cord stimulation, but because we built this trusted partnership and, you know, and I became an advisor in their world and not just another rep, right? So like those moments as a sales rep really were the moments that were were those kind of inflection points for me. And then I look as a sales leader of seeing my team win as a coach. You know, I, I get the question of like, well, you know, how did you prepare for what you're doing now? I'm like, "Guys, I'm coaching. I was coaching people for the last 10 years as a sales leader. Now I just do it for my own company instead of others." You know, but, and I will say this. The moment I knew that I was on the right path in my, my current role in starting my own company was starting to see the impact that it would have on the reps that I was working with. The sales leader who came to me as she first got promoted and then now is currently ranked first in her company, you know, like the, the reps-- even just this last weekend I got a text message from a rep I hired a few years back and who's at a different company doing big things and they just won a massive onstage award as Rookie of the Year. You know, really cool moments that getting to be a part of their success and their journey because not only is it incredibly fulfilling do you get to make a, a massive impact, but it also financially sets you and your family up for massive opportunity ahead. You know, I just had a client where we negotiated an additional 25K on her offer. Like that's a big deal, right? [00:31:58] Lindsey Dinneen: Wow. Yeah. Yeah. That's huge. [00:31:59] Kat Hurd: So, so I apologize because I didn't give you just one moment because, for me, it's, it's the invisible thread that runs through and that, because that thread has always been present in a different form or fashion, it's given me this in some ways insane courage to do things that people think are, are delusional and know that it's the right thing because of the impact that it's gonna have. [00:32:24] Lindsey Dinneen: Love it. Absolutely love it. Okay, so pivoting the conversation just for fun, imagine that you were to be offered a million dollars to teach a masterclass on anything you want. It could be within the industry or what you're doing now, but it doesn't have to be. What would you choose to teach? [00:32:42] Kat Hurd: Anything I want? Oh my gosh. Can I give two answers? Good. Because the first thing I would absolutely just want to teach one on this industry, and that's the power of influence in building your net, your web, I call it your, your web of, of influence. That changes your career. It's who you, who knows you, what they know of you, and that is what opens doors. So I feel like I would, I would do that. Right. And I, I have to do that because that's really what I'm so passionate about. But if it was like any off the wall topic, it would be traveling to Europe on a budget. I have it on lock. And particularly how to do the long haul flights without jet lag. [00:33:35] Lindsey Dinneen: Oh, excellent. [00:33:37] Kat Hurd: Yeah. [00:33:38] Lindsey Dinneen: Might need to talk more about this offline. [00:33:41] Kat Hurd: I feel like I have such a system and one of my my last boss used to always say, he's like, "You can go," 'cause I international travel is my, like, my passion outside of dance. And he's always like, "You can go, you just have to promise me that you'll come back." He used to joke. He's like, "I'm afraid that one day you just won't come back." So I made good on my word. I always came back, but I did learn a lot of tips and tricks along the way. [00:34:07] Lindsey Dinneen: Awesome. Excellent. Great masterclass topics. How do you wish to be remembered after you leave this world? [00:34:15] Kat Hurd: Oh, I love that. And what it unique question to ask in a podcast about medtech. I, I think we get so stuck in talking about who we are as professionals, that we don't always talk about the bigger pieces. So I wanna be remembered as someone who cared deeply and made an impact on others. Yeah. [00:34:35] Lindsey Dinneen: Yeah. Yeah. I love that. And you're well on your way, so there you go. [00:34:41] Kat Hurd: I like to think so. It's all a work in progress and it's truly a testament to, you know, to take it back to some of the start of our conversation to the mentors and sponsors I've had along the way who have given me-- you know, I, I talk about borrowed belief a lot because there's gonna be times in your career where you don't think you have what it takes. And that's where mentors and sponsors come in. And having people that will loan you their belief in you, so you can believe in yourself, even just for a moment to go do the thing that feels really scary. And because I've had those people, you know, I've I've felt brave enough to take those risks and moments. [00:35:17] Lindsey Dinneen: Love it. Yeah. Excellent. All right. And then final question. What is one thing that makes you smile every time you see or think about it? [00:35:26] Kat Hurd: Oh my gosh. Well, at the risk of sounding like that dog lady, it's a hundred percent our pups. We have, we have two now, and our current foster slash foster fail has this unbridled energy that I always look at her and think, "Gosh, if I could bottle that." Yes. So yeah, it's my family, right? My partner, Matt. I think that those, it's those moments. At the end of the day, I couldn't do what I do without my family, without Matt and yeah, so I'm very lucky to have them. [00:35:55] Lindsey Dinneen: Love that. Excellent. Well, this has been an amazing conversation, Kat, and we are so honored to be making a donation on your behalf as a thank you for your time today to Save the Children, which works to end the cycle of poverty by ensuring communities have the resources to provide children with a healthy, educational, and safe environment. So thank you so much for choosing that charity to support, and also thank you for continuing to work to change lives for a better world. We're grateful, and I wish you the most amazing continued success. [00:36:30] Kat Hurd: Well, Lindsey, thank you for all that you're doing as well. Even hosting these conversations, it's such an important, you know, distinction to talk about how do you make a difference in this space and change things for the better. So thank you for your kind words and the opportunity to have this conversation, get to hang out with you for a little bit. And yeah, I look forward to our next conversation. [00:36:50] Lindsey Dinneen: Awesome. All right. Thank you. [00:36:53] Dan Purvis: The Leading Difference is brought to you by Velentium Medical. Velentium Medical is a full service CDMO, serving medtech clients worldwide to securely design, manufacture, and test class two and class three medical devices. Velentium Medical's four units include research and development-- pairing electronic and mechanical design, embedded firmware, mobile app development, and cloud systems with the human factor studies and systems engineering necessary to streamline medical device regulatory approval; contract manufacturing-- building medical products at the prototype, clinical, and commercial levels in the US, as well as in low cost regions in 1345 certified and FDA registered Class VII clean rooms; cybersecurity-- generating the 12 cybersecurity design artifacts required for FDA submission; and automated test systems, assuring that every device produced is exactly the same as the device that was approved. Visit VelentiumMedical.com to explore how we can work together to change lives for a better world.

If you've been watching pet business owners post in groups about closing their doors and wondering if you're next... this is for you. Because there is a wave coming. And the line between who survives and who sells out is being drawn right now — and AI is the divider. Timestamps [0:00] — Cold open: $80 billion just bet on the future of AI [2:00] — Why this affects YOUR pet sitting business [3:30] — The Google + Anthropic deal explained simply [6:00] — OpenAI just announced agents are replacing GPTs [7:00] — Magai: how to access every major AI model in one place [8:00] — The listener message I had to read on air [9:30] — Three reasons the selling wave is starting RIGHT NOW [11:00] — A line in the sand: who this episode is NOT for [12:30] — How the AI gap will split this industry in two [14:30] — VC and private equity are circling pet businesses [16:00] — The 3-layer survival system: SOPs ? Brain ? Agents [19:00] — Why you cannot do this alone [20:00] — Mastermind invitation + your one action this week In This Episode You'll Discover Why a wave of pet sitting businesses are quietly closing or selling in 2026 (and the three reasons converging at once) What the $80 billion Google and Amazon investment in Anthropic actually means for small business owners The line in the sand: who is positioned to survive this shift, and who will get left behind The 3-layer AI survival system — SOPs, AI brain, and agents — and why skipping any layer guarantees failure Why first-mover pet business owners will be the BUYERS in the consolidation wave, not the sellers About This Episode Bella Vasta is the CEO and founder of Jump Consulting and the host of Bella in Your Business — the longest-standing pet business podcast in the industry. She has coached pet sitters and small business owners for over 25 years, and is widely recognized as the go-to voice for AI integration in the pet industry. Her Jumpers Mastermind has helped pet business owners scale, hire, and now adopt AI in ways their competitors haven't even considered. Resources Mentioned in This Episode The Jumpers Mastermind — Monday-Friday access to Bella, two live monthly meetings, free monthly coaching call, and 8 years of archives — the room where Bella teaches the SOPs, AI brain, agents' progression in real time. Magai (30% off, all major AI models in one place) — Claude, ChatGPT, Gemini, Perplexity, and Grok in one subscription — so you're not locked into one vendor as the AI landscape changes. How to Set Up Claude in Your Pet Business (Bella's recent blog) — The step-by-step companion to layer 2 of the survival system — building an AI brain that actually knows your business. Free 20-Minute Call With Bella — Bring one problem. Bella helps you think through it. No pitch. Connect with Bella Website Sessions with Bella The Jumpers Mastermind Subscribe to Bella in Your Business Bella's Website Find Bella on Instagram and Facebook — search Bella Vasta Frequently Asked Questions Q: Why are pet sitting businesses closing in 2026? A: Three pressures are converging at the same time. First, many of these businesses launched 15 to 20 years ago and the founders are ready to exit. Second, profit margins are getting squeezed by rising wages, insurance costs, and taxes. Third — and this is the one nobody is talking about yet — AI is creating a competitive gap where businesses that have adopted it can serve more clients with less staff, and the businesses that haven't are watching their bookings drift to competitors who can. Q: Will AI replace pet sitters? A: No. AI cannot walk a dog, give a cat insulin, or sit with a senior pet. What AI replaces is the back-office workload — the inquiries, scheduling, care notes, hiring, marketing, and admin work that eats your evenings. Pet sitters who use AI well will have MORE time for the actual care work. Pet sitters who refuse to use AI will burn out trying to compete. Q: Should I sell my pet sitting business? A: Only if you've decided you're done — not because you're tired of the admin. The pet business owners who sell out of exhaustion in 2026 will likely sell low, because consolidators and venture capital firms know the seller is desperate. If your real problem is overwhelm, the answer might not be to sell — it might be to learn AI, document your business, and let the systems carry the weight. That's what the Jumpers Mastermind exists to teach. Q: What did Google's $40 billion investment in Anthropic actually mean for small businesses? A: It signals that the company building Claude — which most pet business owners haven't even tried yet — is about to get faster, cheaper, and more powerful, with Google's compute and data center infrastructure behind it. Practically, that means Claude will likely show up inside Google Workspace, Gmail, Drive, and Calendar over the next 12 to 18 months. The small business owners who already know how to use Claude will be ahead. The ones still using only ChatGPT may find themselves on the wrong tool when the shift happens. Q: How do pet business owners actually start using AI without getting overwhelmed? A: There is a specific order. Layer one: document your standard operating procedures (SOPs) — every process in your business written down. Layer two: feed those SOPs into an AI like Claude to give it a 'brain' that actually knows your business. Layer three: build agents that can run pieces of your business for you. Most owners try to skip to layer three and fail. Get the SOPs done first. Everything else builds from there. Full Episode Transcript Google just dropped $40 billion to Anthropic. $40 billion! That brings the total that Google has put into the company that builds Claude, Anthropic, to over $55 billion in two years. Billion with a B, okay? And Amazon is in for another $45 billion. So the company that makes Claude and the AI tool I literally use every single day in my business and life. just had $80 billion walk through its front door by the two largest cloud companies on the planet. Okay? The number is bigger than the GDP, gross domestic product, of most countries. And here's why this matters to you. Because while everyone else is still asking if they should bother to use AI or a prompt for chat GPT, the biggest company in the world, they're telling us exactly where this is going. with their checkbooks. And in this episode, I'm going to tell you what I think happens next and why a wave of pet sitting businesses and small businesses across the whole country are about to sell clothes or get swallowed up and what the people listening to this podcast need to do right now so that you don't become one of them. Hi, I'm Bella and this is Bella in Your Business. Let's get into it. Real quick before we dive in, if you haven't subscribed yet or hit like or subscribe or any of that, wherever you're listening, this episode is one that you're wanna come back to. You're gonna wanna save it, you're gonna wanna share it with your friends. And if you know one small business owner who is overwhelmed by all this AI stuff, share the episode with them. Don't let them get left behind and let them understand what's going on on a higher 30,000 foot view, all right? So let's... Let's get into. And if you know one other small business owner who's overwhelmed by all of this AI stuff, share this episode with them. Please don't let them get left behind. It's gonna be a very big overview so that everyone's gonna be able to consume this and then percolate on what they should do in their own business. I cannot wait to get into it. All right, so you've been hearing about all these AI investments and your eyes glaze over because honestly, who can even comprehend billions of dollars, right? and like 40 billion, 65 billion, 80 billion, it sounds like monopoly money. But here's what's actually happening underneath those numbers and why I want you to pay attention. All right, so most business owners scroll past these headlines because what does it have to do with you, right? Like you're trying to fill a schedule, hire a sitter, get out of the weeds. You don't have time to track what a tech company is doing and who bought out who or whatever. Like I get it, I do, and that's why I'm here. I saw a really sharp breakdown from Jonathan Maas this week and I wanted to pull a few pieces out of it because what he laid out is something that every business owner needs to understand. So here's what's going on. Google has been quietly building a stake in Anthropic for a couple of years now. 300 million here, 200 or 2 billion there. They were already around 14 % ownership and now they just took another 40 put another 40 billion on the table. With performance milestones attached, like you get more if you perform X, all right? Google doesn't write a $40 billion check to companies that they plan to sit back and watch. This is what Jonathan says. Performance milestones mean that Google has a seat at the table for what Claude becomes next, how fast it moves, what it builds, which is just mind blowing because Google also has Gemini. Are you staying in here with me? Okay? I mean, And then on the other side, Amazon is also up for 25 billion running Claude through Amazon AWS, through AWS. AWS is like what like holds the cloud compute for so many companies, all right? So putting it inside Amazon Bedrock, so any developer building on Amazon's cloud has Claude right there in the cloud already. So the company that already makes Claude, has the two biggest cloud providers in the world elbowing each other to be their preferred provider. Are you with me? Okay, and this isn't an accident, it's leverage. And here's where it gets really interesting. Right now the most well known tool is ChatGBT by millions on the numbers, okay? And most of you have probably tried it, you probably have a subscription to it, but Claude, the one Google, like,

In this episode i decided to talk about a topic I saw someone post on Facebook that intrigued me. Although this was a fun thing to do with ChatGBT, it made me think and analyze what would the conversation sound like.

What is a stokeable fire!?Can you go to McDonalds for a sprite!?Chat gbt can poskan shailas!??Can you sell your Olam Habba!?

KI revolutiert auch das Thema "Bewerbung" vollumfänglich? Es kursiert gefährliches Halbwissen zum Thema "Bewerbung durch KI".  Es ist unumstrittig, dass chatgbt solide CV-Vorlagen (zumindest im Fachkräfte-Bereich) zur Verfügung stellt und auch Tipps zur LinkedIn-Profiloptimierung bereithält.  Wir betrachten in dieser Podcast-Episode die verschiedenen Stationen einer Bewerbung beginnend bei der Positoinierung im Arbeitsmarkt, über Unterlagen-Erstellung bis hin zur Vorbereitung auf das Bewerbungsgespräch. Diese Analyse ist sehr differenziert und detailliert.  Insbesondere der Optimierung von LinkedIn-Profilen durch KI wird sehr viel Raum & Intensität gewidmet.  Anhören wird sich lohnen, um die gegenwärtigen Chancen und Limitationen besser einschätzen zu können.   Shownotes:   Ich freue mich auf Ihre Kontaktaufnahme! Für Unternehmen: Treten Sie gerne unverbindlich für Rekrutierungs-Anfragen (Headhunting-Dienstleistung) oder bei Interesse an Management-Diagnostik in Kontakt:  dominik.roth@mercuriurval.com   Für Führungskräfte: Sie sind auf Jobsuche / in der Neuorientierung: Haben Sie Interesse an mehr Infos zu der 1:1 Anleitung, um im verdeckten Arbeitsmarkt direkt mit Unternehmensentscheidern ins Gespräch zu kommen & zu überzeugen? Klicken Sie gerne hier: https://www.smartsoftskills.de/bewerbungscoaching/executives oder schreiben Sie mir gerne eine E-Mail: dominik.roth@smartsoftskills.de.   Kostenfreie Video-Fallstudie für Sie als Führungskraft auf Jobsuche / in der Neuorientierung: https://www.smartsoftskills.de/executives-fallstudie   Sie möchten Aufsichtsrat oder Beirat werden? Klicken Sie gerne hier: http://www.smartsoftskills.de/bewerbungscoaching/board (Executives only) --------   Exklusiv für Hochschulabsolventen/-Innen und Young Professionals mit erster Berufserfahrung! 1:1 Anleitung für die perfekte Bewerbung: http://www.smartsoftskills.de/bewerbungscoaching/academic-career-hacks-uebersicht   --------- Bei Fragen zu obigen Angeboten können Sie mich gerne auch über LinkedIn kontaktieren. --------   5️⃣⭐Haben Sie den CEO Career Code schon bewertet? Eine Top-Bewertung motiviert mich, weitere Inhalte zu produzieren. Es dauert nur ein paar Sekunden! Apple-Podcast: Gerne mit 5⭐bewerten und eine Rezension schreiben Spotify: Gerne mit 5⭐bewerten   Lassen Sie mich Sie in Ihrer Karriere begleiten! Abonnieren Sie den Podcast, um keine Folge zu verpassen auf Apple-Podcast und Spotify (gerne auf „Folgen" klicken).

Restlessep 422  Aired May 23, 2000  IMDB Summary  Buffy, Willow, Xander, and Giles experience dreams in which they are pursued by a mysterious figure. Directed by: Joss Whedon Written By: Joss Whedon, Douglas Petrie, Tracey Forbes   Connect with us  Instagram www.instagram.com/themistergordo_pod  Tik Tok @themistergordopodcast Email themistergordopod@gmail.com

Live Today segments usually include reacting to my FYP lately. But today I'm having a chat w/ AI.My personal AI, ChatGBT aka Nova talks evolving w/ Cory Kastle.#EvolvingPodcast #AIConversation #NovaTheAI #FutureOfPodcasting #CoryKastle #WrestlingWisdom #StandUpComedy #Storytelling #BrainSurgerySurvivor #ManBunPhilosophy#fyp#longformcontent

Ralf har äntligen börjat bete sig som en normal hund samtidigt som han utvecklat en besatthet av toalettvatten och fått för sig att alla sängar är hans personliga toalett. ChatGBT kallar det anxious attachment och vi… försöker hänga med. Samtidigt kämpar vi för julkänsla i Dubai med en skinny Primark-gran för 5 000 kronor och fantiserar om vilken kändis som hade fått vara vår jultomte i år. Produceras av More Than Words Hosted on Acast. See acast.com/privacy for more information.

On this week's episode of The Therapy Crouch, it's a full-on domestic rollercoaster as Abbey and Peter catch up on a chaotic week of nits, new puppies, and the great household power shift.Abbey walks us through a full-blown nit prevention emergency that had her sprinting between ten shops and before getting a fringe, while Pete attempts to defend himself after the time he once cut off her entire hair extension at the root during a previous lice saga.We're also introduced to the newest — and slightly controversial — family member: Bambi, the tiny dog who arrived under Abbey's jumper after Pete had very explicitly said “absolutely no way” to another pet. Between debates about who actually runs the house, the kids' obsession with babies, and Pete being caught lying face-down on a bare mattress after a dads night out, the domestic chaos is at an all-time high.The pair also chat I'm A Celeb (even if neither of them seems to know the lineup), over-share in true Therapy Crouch style, and dive into some incredibly relatable listener dilemmas — from clingy partners to golf-related relationship politics. It's a wholesome, mad, and very Therapy Crouch-style catch-up.00:00:18 — Fringe chaos & shopping mishaps00:01:20 — Movember moustache “glow up”00:02:07 — The nit apocalypse begins00:02:24 — Pete once cut Abbey's hair off at the root00:03:15 — Bambi the dog arrives (against Pete's will)00:04:15 — Abbey's childhood pet trauma00:19:29 — “Quality not quantity” relationship chat00:20:41 — The coconut oil dog incident00:23:21 — Did Pete sneak out at 3am?00:24:53 — Glasgow Rangers lie + football dad stories00:26:41 — eBay argument: golf clubs vs dresses00:27:39 — “Chat GBT” chaos00:28:47 — The 10pm nit-combing meltdown00:35:35 — Too many knobs & taps dilemma00:36:05 — Weekly catch-up: horse riding, football matches, date night00:37:10 — Pete asleep face-down on a bare mattress00:37:31 — Listener writes in about small annoyances in relationships00:52:45 — “He's not trying to escape… probably.”00:53:01 — Golf politics00:53:29 — The great golf argument00:54:04 — “You're the worst couch of all time.”Email: thetherapycrouch@gmail.com Instagram: https://www.instagram.com/thetherapycrouchpodcastTikTok: https://www.tiktok.com/@thetherapycrouch Website: https://thetherapycrouch.com/ For more from Peterhttps://twitter.com/petercrouchFor more from Abbeyhttps://www.instagram.com/abbeyclancyOur clips channelhttps://www.youtube.com/channel/UCZntcv96YhN8IvMAKsz4Dbg#TheTherapyCrouch #AbbeyAndPete #RelationshipAdvice #Podcast Hosted on Acast. See acast.com/privacy for more information.

This week we're psyched to welcome Scott Lipps to the show. A passionate advocate for Rock-n-Roll, Scott hosts the wildly popular Lipps Service podcast and its adjacent Lipps Service Live concert series. He's also played drums for Courtney Love, had an exhibit of his photographs of rock stars' portraits and heads up the modeling and talent agency The Rebellion. Scott introduces us to his 5-6 year old "crazy but beautiful" Chihuahua mix Milo and his girlfriend's dog Pickles who's a similar mix and a little older. Very fun conversation that touches upon the inaccuracies of dog DNA services, an interview with a childhood idol Milo almost ruined and if Chat GBT will someday translate what dogs say.Scott gave his shout out to The Labelle Foundation whose mission centers on saving the most vulnerable animals in the shelter system. The Labelle Foundation is devoted to rescuing, rehabilitating and advocating for animals in need and aim to educate the community on responsible pet ownership, sterilization, timely vaccination, proper dog training and the crisis facing the rescue community. To adopt, foster, volunteer or donate visit labellefoundation.orgFor more pics and clips of Scott and his Rocker Dogs join our dog advocating community on Instagram at @rockerdogpodcast

When trying to grow your property management business, have you ever thought to yourself, "Man, it would be great if I just had more leads?" In this episode of the #DoorGrowShow, property management growth experts Jason and Sarah Hull discuss the Leads Myth and how "just having more leads" will not actually help you grow your business. You'll Learn [02:06] The Myth of Needing More Leads [11:39] Leaks in Your Sales Pipeline [22:41] The Future of SEO with AI Quotables "Why do we call it the leads myth? Well, the myth is this lie that we believe that you just need more leads. And the assumption in that is that all leads are the same." "The more clarity you have, the less wrong stuff you're going to be doing." "Not all clients are equal, right? Which means not all leads you get are equal. You need to qualify them." Resources DoorGrow and Scale Mastermind DoorGrow Academy DoorGrow on YouTube DoorGrowClub DoorGrowLive Transcript Jason Hull (00:00) Most of the industry is trapped in a cycle of suck. This is why most property managers suck in most markets. Maybe even you that's listening. We are Jason and Sarah Hull, the owners of DoorGrow, the world's leading and most comprehensive coaching and consulting firm for long-term residential property management entrepreneurs. For over a decade and a half, we have brought innovative strategies and optimization to the property management industry. We help people grow their property management businesses quickly. And our mission is to transform property management business owners and their businesses. We want to transform the industry, eliminate the BS, build awareness, change perception, expand the market, and help the best property management entrepreneurs win. Now let's get into the show. All right. So today we're going to be chatting a little bit about the leads myth that a lot of people believe. So if you have ever thought to yourself, I just need more leads. If I just had more leads, everything else would be great in my business. What do you have to say about that? Well, I think that is not the case. Okay. It's definitely not the case. And I also think almost kind of be careful what you ask for a little bit. getting a whole bunch of leads was never really the best. strategy anyway, unless you have people who are just picking up the phone and calling you and saying hey, I Would love for you to just manage my property. I don't have any questions. Here's my money. I just had a contract Those are leads I want but cold leads that are Not ready to go that need to be warmed up that have a bajillion questions That might not even understand why they want to work with you Specifically, yeah, I'm just not interested in those leads. And the other thing I think we need to discuss on this episode specifically is the changes that we're seeing because of AI. So AI is really great and also it's changing things very rapidly and leads and SEO that's very effective by this too. Okay. So. Let's get into this. So a lot of people believe they just need more leads. And the danger in that is if you really just think you need more leads, you're going to go out to the marketplace and talk to marketers and they're going to go, cool, I'll give you leads. And they will sell you leads basically. So why do we call it the leads myth? Well, the myth is this lie that we believe that you just need more leads. And the assumption in that is that all leads are the same. And they're not, they're not even remotely the same. So there's a couple of different frameworks that we usually talk about to kind of destroy the leads myth. One is the four Ds to revenue. Another is the cycle of suck we talk about and how people get stuck in growth. We talk sometimes about the pipeline leaks that you have in your pipeline. And we talk about the myth of SEO or internet marketing. And then we often talk about any others warm versus cold leads and then David versus Goliath. Okay. So we can tackle these all really quickly and go through each of these and maybe some other things will pop up as we go. Cool. Let's talk about all of that and then we'll talk about why AI has changed all of, really all of those things. Okay. That'll be in conjunction with SEO. All right, so let's go through these. And so for those following along, if you stack all these concepts, each one compounds your speed of growth. They're all related. And so these are frameworks that I love to share with clients to help them understand so that they don't make the mistake of doing the wrong stuff. The more clarity you have, the less wrong stuff you're going to be doing. The less you're going to be experimenting, the less you're going to be wasting time. And if you really wanna collapse time, the easiest hack is reach out to us and we can help you with all of this. We've been doing this for over a decade and a half. We have had hundreds of guinea pigs to figure this all out and we have over 100. case studies and testimonials more than anyone else in the industry. All right. Let's get into this. let's talk about the four D's to revenue. So these are four numbers when multiplied equal the gross revenue in your business. And I sometimes call them the four doors to revenue. And I showed four doors with a little multiplication X next to each of them equals your money. Right? So not all leads are equal. So the, these D's are, if you want to write them down, they each start with a D. It is Deals, doors, duration, and dollars. Okay? So the first is like how many deals is this client going to bring you? Not all clients are equal, right? Which means not all leads you get are equal. You need to qualify them. And how many doors are they bringing to the table? Or how many doors per deal are they bringing? And then the third D is duration. How long are they going to stick around or be involved in property management? is are they an accidental investor that's going to stick around for maybe a year, or are they in the buy and hold game and they'll be around for 10? And then the last D is revenue or is dollars. And so are they a cheapo? Are they a premium buyer? Where do they kind of fit? Or are they somewhere in the middle, like the normals as I call them? So we've got these four Ds. So let's play a quick example. Let's take the accidental investor. They couldn't sell their property. They wanna get it rented out. How does this play out in the 4Ds? done one deal. They didn't mean to do a deal, but they did. And it's usually just one door. Maybe sometimes they have two, but very often we just see one door and they're not looking to... to do more deals because as soon as the market spikes and the market is hot, they're going to bail. They're going to sell, which means the duration is questionable. Let's say it's like one year, like if they can just get it rented. but it might be a few months because if the market spikes three months from now, they're probably going to dump that property pretty quick. And then. than the dollars, they're not your premium buyers. They're not looking to do a lot of improvements. They're not looking to spend a lot of money. They're the people who, they have this property, they aren't quite sure what to do with it. They figure, let's just see if I can get it rented. They want it well taken care of, but they're not generally looking to spend a lot of money or invest a lot of money in either the property or maintenance or repairs or improvements or a property manager. So they're just trying to... Do what they need to do. It's like the bare minimum in order to get a tenant. All right, so one, one, one, right? Like one deal, one door, one year duration, for example, if this is worst case scenario and you sign a one year agreement with them and they're a cheapo, right? Now let's take a really great scenario. What would be maybe an opposite scenario or a really great opportunity? Like my, I will say my second largest client. He had 42 doors I think was the right answer but I was looking to buy more. So when I took him on he had 42 by the time I sold the business he had 60 something. So he was always doing multiple deals. Yeah. The doors that he had came out of multiple deals. So since he did multiple deals he also had multiple doors. was consistently looking to grow. He didn't want to just stop, you know, at a certain point he was always looking. He also was a buy and hold investor. He wasn't trying to buy these things and then wait, you know, until the market spiked and then try to sell them and make a profit. He wasn't up for the long term. And he was not a cheapo. He wasn't trying to cut corners. He wasn't trying to cut costs. You he wanted to work with. a property manager, wanted to take care of the properties and make sure that they were being maintained properly. Yeah. Okay. So that's a great example that previous client that you had. So let's just say like on each of these fees, we use tens instead of ones, right? Like let's say they do 10 deals over the life of being with you. They've got 10 doors. Maybe sometimes it's 10 doors per deal if they're doing small multis or something like this, right? And then you've got a 10 year buy and hold duration. In this hypothetical example that I just threw out, it would be 10 times 10 times 10. This would be over a thousand times greater lifetime value than that accidental investor in our previous hypothetical. Does that make sense? So are these even remotely equal? No, not even remotely equal. Should you then spend the same amount of time trying to cultivate both of those type of leads? Probably not. Would you spend the same amount of time following up or giving them attention? Probably not. And the great investor clients probably are easier to deal with, less emotional, have a much higher margin and operational cost is lower, right? And so there's a lot of benefits. so this is, we're just talking about the revenue piece, but when we look at the cost side of things as well, everybody knows having a really bad owner that's really needy and difficult and emotional about the property. can be a big headache and a big challenge and you may be losing money on some of those doors. So, four D's to revenue, that's one concept. One quick thing I wanna add to that is where do you think these owners hang out? So, if you've got an accidental landlord and they are looking for a property manager, where might that lead come from? Versus where might the lead of a client that has 42 doors come from? There's a lot higher probability that an online lead is going to be an accidental landlord. It's not impossible to get an online lead that has 42 doors. It's just probably not your norm because the ones that have 42 doors, they aren't really dabbling. They aren't going, oh, geez, I wonder if I should get a property manager to maybe help me with these. They are just a little bit more savvy. A lot of times those aren't going to be the leads that you're getting if you're buying leads. Although those are the leads that you want, it's not going to be the norm that you get. All right, so we're 10 minutes into this. We're going to crank through some of the rest of these. So cycle of suck. Cycle of suck, real simple. If you take on any client, it leads to you having some bad clients. So if you take on bad clients, that leads to you having bad properties, which leads to having bad. Residents or tenants which leads to having a bad reputation or reviews which leads to you attracting more bad clients. So not all leads are good. You don't want to take on every client and you definitely don't want to attract or get more bad leads. And so this is a framework that if you understand you can reverse it and focus on a cycle of success where you're picky about the owners you take on, you're picky about the properties you take on, you're picky about the tenants which everybody tries to do anyway. but those first two steps are supremely important. And then you're going to have a methodology for getting more positive reviews. These are things we help our clients with. And so then you create a cycle of success. Most of the industry is trapped in a cycle of suck. This is why most property managers suck in most markets. Maybe even you that's listening. We want you to get out of the cycle of suck. All right, let's talk about the pipeline leaks. Okay. So usually if I were drawing, I would draw a spigot or a faucet or whatever you attach a hose to, and then I would draw a hose, and then I would draw a little plant or tree that you're trying to grow at the end of the yard that this hose is trying to get water to. Most of you listening think, I just need more leads. This is where the lead Smith becomes really obvious, trying to turn on that faucet even more. I just need more water flowing through the hose. That would make sense, that would be true unless there's a problem with the hose, right? Like the hose has some leaks. And if the hose has some major holes in it, there's not going to be a lot coming out the other end. Sometimes very little at all. And so it's not about how many leads you're getting, sometimes it's just how good is your pipeline? How tight is your product? And so we need to make sure that we get those leaks shored up. And we'll just mention what they are real quick, but. One of the earliest ones that affects you is just awareness. It's going to be your perception and reputation online. It's going to be your website. It's going to be your branding. So they can tell that you are in this industry and that it's clear that that's your focus and it's not real estate or something else. And what else? Your culture and purpose. This is the actual product that you sell. So that is another one. And there are two more. Pricing. Pricing, which everybody's trying to price the same way, 10 % or worse, pure percentage, or they're doing flat fee. We have a different innovative pricing model. If you're curious about that, set up a call with our team. We can tell you about it. That allows you to close more deals more easily at a higher price point. And the last is the pitch, right? Selling. And so if you can dial in each of these leaks, what we've noticed over the years is we can double a company's close rate without changing the amount of leads or lead sources that they're getting currently if we can get those things dialed in. And that's significant. Maybe you don't need more leads. Maybe you just need less leakage in your pipeline. Cool. All right, the next one, you had mentioned warm versus cold leads. Do you wanna explain the difference? Yeah, we can talk about warm versus cold. So when I had my property management business, Yeah. what is a cold lead? So cold lead is someone who really has almost zero, very little familiarity with who you are in your company and your brand and what you do. They don't. they should work with you. That's the big thing is why they should work with you. So they don't know you, trust you or like you. That's a cold lead. And a warm lead. Warm lead would be something like a referral or some sort of recommendation. hey, Sarah is the best, I work with her and you should too. Now they're coming in already feeling like, somebody that I know that I trust recommended this person, so therefore I should also trust this person. So those obviously have a much different close rate. And there are things that you can do to increase your close rate or to warm up deals, of course. But if you're spending all of your time trying to close a bunch of cold leads, which generally is going to be what happens when you're purchasing leads, you really don't get to buy warm leads. Right. They're all cold. I mean, that would be great if you could, but when you're buying leads, you're usually buying a lead that is very cold. They don't know you at all. And oftentimes that same lead is being sold to multiple different companies. There's a lot of blood in the water there. So warm leads versus cold leads, the close rate on warm leads will be really high, like 90 % or higher. Cold leads, like the opposite, 10 % or worse. And so I would rather a client get five warm leads and maybe close four of them than 10 cold leads and maybe get one. The hidden pain point or secret with warm versus cold lead generation. or cold lead strategies is time. Cold leads take a massive amount of time because you have to nurture them and warm them up and build the trust and create the relationship. And even after all of that, and all of sudden done, the conversion rate's really low. So all of you know how high the close rate is if you get a really great word of mouth referral. We love those, right? That's a warm lead. So we have strategies and methods that we focus on with clients to increase the warm leads. while avoiding and doing cold lead advertising and avoiding worrying about cold leads. Once you start getting some growth engines installed for your business that give you warm leads, you're not going to want the cold leads. They feel like garbage in comparison, and you're not going to have time for them. And you're not going to wanna waste time on those because those are often the worst owners. All right. What I would say is as far as getting leads in, if you give me three warm leads, I will take three warm leads over even 100 cold leads. Sure. don't, I don't, I'm not really interested because even if I close, let's say two out of the three warm leads, that's great. What's the close rate on 100 cold leads? If it's about 10%, you might close 10. And some of you might be going, Sarah, 10 is better than two. Yeah, you're right. But how much work did it take for me to close the two versus how much work? did it take for me to close the 10? I would rather close two very easy warmed up leads because I can do that again and again and again. So in the same amount of time, I can close way more warm leads than I can cold leads. So I would rather take three warm leads than a hundred cold leads any day of the week. We have a sponsor for this episode. Many of you tell me that maintenance is probably the least enjoyable part of being a property manager and definitely the most time consuming. But what if you could cut that workload by up to 85 %? That's exactly what Vendero has achieved. They've leveraged cutting edge AI technology to handle nearly all your maintenance tasks from initiating work orders and troubleshooting to coordinating with vendors and reporting. This AI doesn't just automate, it becomes your ideal employee, learning your preferences and executing tasks flawlessly, never needing a day off and never quitting. This frees you up to focus on the critical tasks that really move the needle for your business, whether that's refining operations, expanding your portfolio, or even just taking a well deserved break. Over half of the room last year at DoorGroad Live, our conference signed up with Vendero right there. And then a year later, they're not just satisfied, they're raving about how Vendero has transformed their business, don't let maintenance drag you down. Step up your property management game with Vendoroo. Visit Vendoroo.ai slash door grow today and make this the last maintenance hire you'll ever need. All right. I thought it was a good time because it was a good time. Waste of time and I don't like to waste time and maintenance coordination can be a huge waste of time. Yes. All right. Let's talk about David versus Goliath. So I'll give you an example. We've got a client. that has, so this is dumb David versus smart David, right? The story of David and Goliath, if you're not familiar with the Bible. David goes to fight Goliath. These two warring nations send out their best person and David decides he is not going to wear the armor, the sword, the shield, all the heavy stuff. He's just bringing out his slingshot. He's got his sling, he's got some rock and he goes out to fight Goliath and he's like, I don't need all that stuff. What most property managers do is David basically brought a superior technology. He brought a gun to a sword fight and he was good at this. He trusted himself. He had skill. He had a better tech to beat this giant. He flung the rock right into the guy's head. I had knocked him unconscious or killed him, I don't know. And then he chopped the guy's head off with his own sword. Right. And so that's the story of David and Goliath. So let's talk about the dumb version of David. Like if David wasn't smart. And he said, I'm going to do all the same stuff. I'm going to use the sword of SEO and the shield of pay per click and the helmet of content marketing and the breastplate of social media marketing. And I'm going to do all the same stuff, digital marketing that all the other big companies are doing that are spending two to $3,000 a month or greater. I'm going to go compete with them as a small startup or a small pro. two to 400 unit property management business and try and compete with these big companies that have thousands of doors. One of our clients, as an example, came to us has 6,000 doors. They were spending $30,000 a month doing these strategies to try to grow and it wasn't even working for them. So why would you go and do what the big guys are doing and lose the battle with them and it's not even working for them, right? So that's the idea of David and Goliath. Don't go do what the big guys are doing, find a better way to compete, especially if you're smaller than them. You don't wanna try to outspend them, because that's not going to be possible. right, myth of SEO. All right, and we'll talk a little bit about the future and AI, all right, to wrap things up. So, all of you can go check this out for yourself. This is not me making stuff up. You can go on trends.google.com. You can go look up property management. date it, the time period, to the current time back to 2004, to the present. And you can filter by the US if you want to. What you'll see is that property management search volume, the amount of people searching for property management on Google has not increased since they started tracking data back in 2004. What has increased? The Goliaths, right? The companies spending a lot of money on digital marketing trying to do all this stuff. And so it's created a lot more competition. So this is where we get into another framework that we share, which is the blue ocean versus the red ocean. There's this small little area of the ocean that's red bloody water where all the sharks are fighting over the worst fish, which are these terrible property management business owners that are at the end of the sales cycle. Basically the crappy scraps that fell off the word of mouth table that the warm lead stuff has captured. They're what's left over. And so there's these ugly gross fish and the sharks are all fighting over the worst stuff. And there's this huge ocean full of fish in the U.S. 60 % are self-managing. There's tons of business out there. And so the myth of SEO is basically this, that in order to win the game, you need to have the top spot on Google. Not true. You don't even have to show up on Google in order to go out and be able to create business. Because there aren't really people searching for property management. It's very small. So you don't need to be found on Google. You need to go find owners because the best clients are offline and they're not looking for you and they don't like doing property management and they need you, but they're not looking for property management actively right now. And you can figure out how to go make that happen and we can teach you, right? So let's talk about the future of AI. What are we noticing? Well, I don't think it's any surprise. messed up a lot of Yeah, it's changing everything. AI is going to change everything. And if you haven't noticed it yet, just hold on because you will. It's crazy if you haven't even seen it yet. But it's it's going to flip everything you know upside down, including SEO. Yeah, including SEO. So everyone that is like, no, I don't care. I'm still going to do SEO. That's the only way to go. Like we made a video about this. specifically for this reason, but even the ones who are still clinging to SEO and you just can't let it go and you don't know that there's another way and maybe you don't believe it and you're like, no, I'm no, this is the only thing I'm going to do and I'm going to do this and that's the only way I can grow the business. That is all right and SEO is going to force you to look at that. Okay, yeah, so what we're seeing is search volume on Google is going down. There's less people using Google. More people are now going to LLMs like ChatGPT, Clod, Perplexity, Google's Gemini. So people are using tools now, sometimes within software, and they're using these tools to ask questions, to figure things out, figure out who they should use or who they should choose or what they need. And so Is it still relevant to have good reviews? Yes. Is it still relevant to maybe have some SEO stuff going? Probably, but it's certainly on the down slope and it's certainly decreasing. The game is changing. Even if you search on Google now, the AI at the top will respond to your search request anyway. And a lot of people are just reading that and not really looking at the results below. And so this is the new future. It's changing very quickly. and some are calling it AEO, some are calling it LLM, SEO, there's all these different phrases that are coming out. If you want to do a quick experiment, open up one of these LLMs like ChatGBT. Don't be in your own. It's a large language model. It's basically all these different AI chat tools. So go into ChatGBT. Everybody should be familiar with that by now if you're not. and go to ChatGPT open that up, but make sure you're not logged in or you use a different account and just, or say don't use any of my previous data or open a private window and say don't use any of my previous information or data and say who's the best property manager or what property manager should I choose in X market, right? And see if it comes up. See if your business comes up and see what shows up. And so this is... how people are kind of doing some of their research, but all the stuff we just talked about still applies. Don't think your whole goal needs to be LLM SEO, where you need to start getting these chat tools to tell people. Why? Because most people are not looking for a property manager. They're not looking. They are not trying to find you. That's the mistake most people make. The majority of people that are self-managing, the potential business, are not looking for a property manager. It's really rare that somebody has a property manager that they're looking actively for a new one unless they've really done a bad job or stolen money or done something really obvious. The people that need your services are not looking for you. You need to be looking for them. And so this is where you can skip all of the cold lead marketing. You don't need to spend money on SEO or AI SEO or Google Ads or pay-per-click or any of these marketing agencies, you don't need to spend any money and you can actually grow faster if you use our strategies and it costs you nothing to do the strategies that we give you. It costs time and action, but it actually takes less time because warm leads and focusing on more effective strategies give you a much greater result in less time. So less time, less money, more results. And that's why we call it the Leadsmith. A lot of people think I just need leads. Cool. there's better ways. Not all leads are equal and we can help you out. Cool. Anything else we should add in wrapping up? I don't think so. I think we covered everything. Okay. I think we got it. So cool. Well, if you are wanting to figure out how do I grow this business? How do I finally get out of the rut that I've been in? How do I scale this? Maybe adding more doors is creating you grief and pain and you want freedom from your business. These are the things we help clients with. We'll help you figure out how to grow dramatically faster and we'll help you figure out how to make your business scalable while getting you out of the day to day and getting you to exit the business in various ways so that you get more freedom. So if you felt stuck or stagnant, you want to take it to the next level, reach out to us at doorgrow.com. Also join our free Facebook community just for property management business owners at doorgrowclub.com if you would like to get the best ideas in property management, join our newsletter at where? doorgrow.com/subscribe And if you found this even a little bit helpful, don't forget to subscribe and leave us a review. We'd really appreciate it. And until next time, remember the slowest path to growth is to do it alone. So let's grow together. Bye everyone.

2 brilliant minds come together, and left TC & I scratching our heads with a conversation of AI & ChatGBT & more.

Something different for Halloween! Hope you all enjoy

Do y'all remember the book “Scary Stories to Tell in the Dark”? They made a movie about it too. Well we asked bestie ChatGBT to give us spooky stories to tell you guys. We had fun, we have video, so stay scary Boners, Happy Halloween!!

Lazlo gives an update on his son, and won some serious dough from the games last night. Lazlo tells the story of playing poker with Will Ferrell and George Wendt. Would SlimFast and Lazlo join a scream club? We're starting Horror Movie Friday! The guys cover the breaking NBA news. In Headlines, the guys cover the breaking NBA news, ChatGBT becoming a browser, a man running for senate covering up a Nazi tattoo, a Chess Player that mysteriously died, and much much more! Stream The Church of Lazlo podcast on Apple Podcasts, Spotify, or wherever you get your podcasts!

Official Emailtalkinwithtopher@gmail.comThe Mail Box Guys⁠⁠⁠⁠(facebook) https://www.facebook.com/share/1C6cbtm8eA/⁠⁠⁠⁠(instagram) https://www.instagram.com/the_mailbox_guys/?hl=enCryptid and Kin(instagram) https://www.instagram.com/cryptidandkin/?hl=en=(YouTube) www.youtube.com/@CryptidAndKinTopher's Social Media(linktr.ee) ⁠⁠https://linktr.ee/talkinwithtopher⁠⁠(instagram) ⁠⁠https://www.instagram.com/talkinwithtopher/?hl=en⁠⁠(twitter) ⁠⁠https://twitter.com/_conderman⁠⁠(snap chat) ⁠⁠https://www.snapchat.com/add/cconderman?share_id=HiV14moKPns&locale=en-US⁠⁠(tik tok) ⁠⁠https://www.tiktok.com/@talkinwithtopher?lang=en⁠⁠(Facebook) ⁠⁠https://www.facebook.com/christopher.conderman⁠⁠Time Stamps(00:00:00) Start(00:02:45) Dealing with the changes of aging(00:08:02) Warning Move Inland(00:14:16) Epstein & Bill Gates(00:21:25) Epstein survivor's want the list(00:27:26) 33,000 page Epstein doc was a warning(00:31:40) Massive earthquake in Afghanistan(00:38:25) The facts about gun control(00:45:40) China's first day of school(00:49:31) Harriet Hageman(00:54:01) Beanstalks were Trees and Portals for Giants(00:56:19) As Above So Below(01:00:09) Vaccine Mandates going away(01:06:54) Chat GBT assisted in suicide twice(01:15:41) Lucifer Publishing Co(01:19:41) Warning don't eat the Shrimp(01:25:01) Library of Congress knows the Earth is Flat(01:32:30) Did the CIA make the play book to control religion(01:37:20) The Great War for Civilization(01:40:45) Larry Ellison most powerful man in America(01:44:56) Jeremy Corbell's Warning to America(01:50:51) Disjointed was canceled after this Truth(01:57:02) This what inclusivity has doneEpisode Linkshttps://x.com/catsscareme2021/status/1954674022542606540https://x.com/PaulGoldEagle/status/1956918091683885390https://www.cbsnews.com/live-updates/jeffrey-epstein-victims-news-conference-capitol-hill/https://youtu.be/ty2xbIdvfCY?si=AxbV7duAnSSoPXnchttps://abcnews.go.com/International/afghanistan-earthquake-death-toll-climbs/story?id=125248328https://x.com/lakemonstercl1/status/1963565807482380519https://www.facebook.com/share/r/16aJmSkftA/https://youtu.be/tjDbPcP62rw?si=sUBoKjprwOOFqkj9https://www.facebook.com/share/v/1Bg5f7zST7/https://www.instagram.com/reel/DONHH9oDaK7/?utm_source=ig_web_copy_linkhttps://www.instagram.com/reel/DOMB-aXEV9b/?utm_source=ig_web_copy_linkhttps://abc7ny.com/post/chatgpt-allegedly-played-role-greenwich-connecticut-murder-suicide-mother-tech-exec-son/17721940/https://www.instagram.com/reel/DN1mwcM5HnQ/?utm_source=ig_web_copy_linkhttps://youtu.be/LFuGi3DyQow?si=P-psKTQSJdfJR7zJhttps://www.instagram.com/reel/DOOWkq4kdb2/?utm_source=ig_web_copy_linkhttps://www.instagram.com/reel/DOL-vPikTlk/?utm_source=ig_web_copy_linkhttps://www.instagram.com/reel/DOEQtwtkema/?utm_source=ig_web_copy_linkhttps://youtube.com/shorts/hKgtRsqnloE?si=x8U68bgm1FKrc94uhttps://x.com/RedPandaKoala/status/1949934812883800355https://www.facebook.com/share/v/17EJcBmCAM/https://www.instagram.com/reel/Cq5-a4Hgklf/?utm_source=ig_web_copy_link

As ChatGPT and AI increase their presence in our lives, have we interrogated enough what this means for, and about, our collective psyche?In one of the most original critiques of ChatGPT, Slovenian Lacanian philosopher Alenka Zupančič interprets large language models as a form of our collective unconscious that has absorbed all our discourse at the expense of the subject, shutting down emancipatory possibilities. She analyses the Right's use of ChatGPT, the evolution of irony, and more. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Lazlo and SimFast worry (at least, somewhat) about medical bills. Lazlo was given a note by everyone in the 4th grade saying they don't like him, and Lazlo and SlimFast are Tunnel buddies. What do women see as red flags, early on? College is EXPENSIVE, and Lazlo picks his sports bets. In Headlines: Tyrese Gibson (from Four Brothers) has a warrant for animal cruelty, ChatGBT got a kid in Missouri busted after he asked about smashing car windows, a 22 year old man faked an ID to enroll back into HighSchool, and much much more! Stream The Church of Lazlo podcast on Apple Podcasts, Spotify, or wherever you get your podcasts!

Lazlo grills SlimFast about his upcoming wedding; Why hasn't he said anything?? Bob gave Slim ‘The Prenup Talk.' What do you start dreading doing once you're older? ChatGBT now has parental controls, and Mr Beasts' newest video shouldn't be that controversial. KFC's ‘ Great Great Great Nephew' leaked a secret recipe, and it leads the guys to think people are humping couches. Younger people don't drive with music on? And since when did they start smoking? Stream The Church of Lazlo podcast on Apple Podcasts, Spotify, or wherever you get your podcasts!

Meet Rob Hoffmann, the founder of the AI SEO LLM marketing tool "Mentions." Our conversation focuses on the evolving landscape of search engine optimization (SEO) due to the rise of Large Language Models (LLMs) like ChatGPT, Claude, Grok, DeepSeek, and Perplexity etc,, which are becoming alternatives to traditional Google search. Rob Hoffmann discusses his journey into entrepreneurship, which started with an SEO agency called Contact, and how the need to track and improve brand visibility on these new AI platforms led to the creation of Mentions, which helps brands appear in LLM recommendations.Throughout our interview, Rob Hoffmann emphasizes the importance of reverse engineering consumer behavior, the need for excellent customer service (even providing his direct phone number to customers), and the affordability of mentions compared to competitors. Our discussion concludes with practical advice for businesses on determining if investing in LLM visibility is worthwhile based on their customer's buying journey.FAQs1. What is Mentions, and why was it founded?Mentions is a tool that assists brands and SEO agencies in navigating the evolving search landscape dominated by Artificial Intelligence (AI) and Large Language Models (LLMs).Founding Rationale:• Mentions was born out of Rob Hoffmann's SEO agency, Contact.• The shift was necessitated by the recognition that SEO had "changed a lot" recently in response to AI, with search trends moving away from Google and "towards platforms like ChatGPT" (along with Perplexity, Gemini, Claude, etc.).• The founding goal was to be "the SEO agency of the future".• The tool was specifically created to solve two problems: providing a way of measuring brands visibility on LLM platforms, and helping brands get more visibility on platforms like ChatGPT.2. Why are LLMs becoming preferred search alternatives, and how does this affect marketing?People are increasingly turning to LLMs because consumer trust in traditional Google search results (the SERP's top 10 links) has declined, as many users feel these results have been "gamed" by marketers.• Trust in ChatGPT: Conversely, trust in ChatGPT is "through the roof". This is because the chat-based interface makes interaction feel like a conversation with a friend or even a therapist, providing personalized responses from an "all-knowing AI entity".• Customer Acquisition Channel: Because ChatGPT is becoming a frequently used search engine alternative, showing up in its responses when a user searches for a product (e.g., "what is the best organic sulfite free shampoo") is seen as a "great customer acquisition channel".3. How does the mention tool conceptualize LLM visibility (GEO)?Mentions is built on the understanding of how modern LLMs generate answers: LLM + search operator = the result.• The Process: When a user inputs a query (e.g., "what is the best shampoo for dry scalps"): 1. The LLM searches the internet (like Bing or Google). 2. It scrapes the top 10 to 20 results that show up on those search engines. 3. It digests, summarizes, and serves that information to the user.• The Strategy: For a brand to achieve visibility in LLMs (GEO), they must first show up in those underlying search results (traditional SEO). Mentions helps brands reverse engineer the process by figuring out how platforms like ChatGPT get their data and, critically, what sources they are citing to provide responses, thereby guiding the brand to become a cited source.4. What are the key features of the mentions platform?Mentions helps users understand and optimize their content strategy based on LLM data.• Prompts Section (Favorite Feature): This allows users to track specific searches or prompts. When tracking a prompt, mentions shows examples of conversations and, most usefully, lists the pages that are most being cited by ChatGPT. This list provides an "easy road map" for the brand to know whether they should create new content or reach out to those listed publishers to get mentioned.• Analytics Feature: This feature pulls data from Google Analytics 4 (J4) into an easy-to-use dashboard. It helps users see which pages on their website people are visiting most often from LLMs (such as ChatGPT or Perplexity), along with geographical data and device usage (mobile vs. desktop). The founder notes that seeing this traffic is often a "magical experience" for users.• Tracking Cadence (24-Hour Clock): Mentions inputs tracked prompts into all supported LLMs (ChatGPT, Perplexity, Claude, Deepseek, etc.) every 24 hours. This is essential because LLM responses are not identical on every search (the overlap is about 70%), so regular, repeated testing ensures the collection of a large data set, which increases the accuracy of the insights provided.5. Who should invest in mentions or GEO (LLM visibility)?The decision to use mentions depends entirely on the company's buyer journey.• Yes, Use Mentions If: If the company's buyer journey involves the ideal customer having a problem and then searching for an answer in Google or Chat GBT to inform their buying decision, then investing in SEO and GEO (LLM visibility) is recommended. If the end customer uses ChatGPT to inform their buying decision, then mentions is advisable.• No, Don't Use Mentions If: If the product is an impulse buy (e.g., a consumer package goods product seen on TikTok or Instagram that prompts an immediate purchase), then search engines like Google or ChatGPT are not part of the buyer journey, and SEO/GEO is likely not the best investment of marketing resources.6. How does mentions handle customer service and support?Customer service is a highly emphasized competitive advantage and value proposition for mentions.• Direct Access: Rob Hoffmann, the CEO and co-founder, gives his personal phone number, WhatsApp, email, and allows customers to contact him on social media (X/Twitter). This is done to avoid the frustration associated with generic AI chatbots, calling hotlines, or being put on hold.• Personalized Onboarding: He finds it helpful to get on calls with users (or a co-founder) to provide a live demo, walk them through the platform, suggest useful features, and look at their specific site.• Commitment to Resolution: Hoffmann promises that if a user has a question, he will answer it; if they encounter a bug, he will fix it (or ping a technical co-founder); and if they request a new feature, "we will ship that for you". Customers can literally pick up the phone and call him directly if they run into an issue.7. How can people start using mentions?To get started, users should go to the website mentions.so and create an account.After creating an account, they will receive an email that allows them to book a call directly with Rob Hoffmann. He also welcomes connections via LinkedIn or X (search for Rob Hoffman), or email rob@contactststudios.com to connect with Rob today!Next Steps for Digital Marketing + SEO Services:>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Need SEO Services? Book a Complimentary SEO Discovery Call with Favour Obasi-Ike⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> Need more information? Visit our Work and PLAY Entertainment website to learn about our digital marketing services.>> Visit our Official website for the best digital marketing, SEO, and AI strategies today!Digital Marketing SEO Resources:>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Join our exclusive SEO Marketing community⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> Read SEO Articles>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Need SEO Services? 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On today's episode  I speak about not signing up to be the family representative, especially when participating in morning school drop offs. I found myself trying to adjust to the morning rush with parents when not a parent and it went sideways. From there i take you on a journey in the day in the life of an amazon package that i ordered that was unwanted. Then i speak about a dream that i had and how i had to tell the person that was in my dream the details only to make them mad of such a nightmare. 21 SAVAGE - RED OPPS6IX9INE - GUMMO(00:00 - 28:55)On the movie review section we talk about film movies and other things and give the worse takes. This week i speak about  “ SPAWN”  this classic anti hero movie from the 90s. This movie is the origin of Al Simmons aka Spawn and how he was set up from former boss who was taking order from new boss from hell. Once in hell he is offered a chance to comeback and get revenge but only if he runs Hells new army. When sent back he notices it was not right away, and everything has changed and the world he once knew is now gone. So without any attachment he goes and does what he knows best, to be the worlds best crocher and let everyone know. I kid I kid, he becomes the worlds fir John Wick but with powers and a dog that is a sidekick. Tune in to see what i say about this classic and if you want to see this classic it is on youtube.(28:56 - 52:09)I then jump into The Cool Report  where we discuss the snitching allegations on Young Thug over released phone calls in lock up along with court audio. To me this is more of a hypocrite thing than rat, but we're going to have fun with such narratives any way, oh yeah kendrick barred him up too. We also talk about white face, people are not feeling Druski skit. But when it was on the other foot boy ol boy it was a hoot, man i don't want to hear those vanilla tears. From there we talk about the DOJ trying to pull a fast one. They want to put more bans on the trans community first rights and now amendments. Some might say this is low key a religious war standpoint, but who knows. Now we're gonna have to have the rights and the alphabet gang call a truce to protect 2A. (52:10 - 01:14:25)We then step into a segment where the listeners ask me 3 questions about myself or just randomness. A random listener wants to let us know they think the world would be way better without men, and in true fashion i agree with the listeners, because they're always right. Another character wants to know if i cheat when it comes to my content by using ChatGBT. Someone really thinks that app can create some of the unhinged things i say on this show. Thats real cute. While another listener comes looking for advice for promoting, and clearly they'r new because i am terrible at that. (01:14:25 - 01:34:29)Then we have 2 fans ask us a questions for PTL where we get asked the tough questions where we place ourselves in their shoes. A lover wants to know if what he saw was traumatic or normal. I say the ladder, bit hopefully we can plug up this situation for him. Another lover wants to take legal action against his ex, he found out he's been duped out of money. All because he was a simp for shorty, let this be a lesson simping ain't easy. (01:34:30  - 01:51:24)THE FINThanks to everyone that shows us love and wish y'all the best on the journey called life.(01:51:25 - 01:54:46)please continue to like, share, comment and subscribe.PEACE OUT!!!! For questions to be answered on Part time lover please email @nospecialcharacterspod@gmail.comTIME CODEINTRO/ WHAT'S NEW - 00:00MOVIE REVIEW - 28:56THE COOL REPORT - 53:10ASK ME A QUESTION - 01:14:25PART TIME LOVER - 01:34:30OUTRO - 01:51:25

Is Laura out of her mind with this new revelation. Erik and Producer Bryan weigh in on this outrageous admission. Laura asks Chat GBT to write a goodbye poem for Bryan and finds a list of “The Best Human Experiences.” Of course, this turns into all kinds of funny. Thank you for watching and for listening. Love your podcast!!Become a supporter of this podcast: https://www.spreaker.com/podcast/laura-cain-after-dark--4162487/support.

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Title: Travel Like a Billionaire: The 90% Off Secret to a First-Class Lifestyle with Eli Facenda In this conversation, Eli Facenda shares insights on maximizing travel experiences through strategic use of points and credit cards. He discusses his nomadic lifestyle, the entrepreneurial journey that led him to travel hacking, and the importance of understanding the value of different points systems. Eli emphasizes the need for a structured approach to travel, focusing on maximizing points, optimizing travel upgrades, and effectively using credit cards to enhance travel experiences. The discussion also touches on the significance of having a clear strategy for business owners and how to navigate the complexities of travel rewards. In this conversation, Eli Facenda shares his expertise on maximizing travel experiences through strategic use of points and credit cards. He discusses the importance of community in travel planning, innovative solutions for entrepreneurs, and his personal journey in the travel industry. Eli emphasizes the significance of experiential wealth and actionable steps listeners can take to enhance their travel experiences. Links to Watch and Subscribe: https://youtu.be/c7QqSscsajc Bullet Point Highlights: Seth and Eli kick off with casual banter about van life, audio gear, and the nomad lifestyle. Eli shares his background going from broke entrepreneur to travel-hacking expert. He explains how he got obsessed with using points after a free trip to Thailand changed his mindset. Eli now helps entrepreneurs take $20K–$50K luxury trips for 90% off using credit card points. His 3-part system includes maximizing points, optimizing travel perks, and redeeming for bucket-list trips. He gives a real-world example of booking a $20K ANA business class flight to Japan for just $12. Seth dives into a real-life org structure and Eli explains how points flow to the guarantor, not the LLC. Best practice: 2–3 business cards and 2–3 personal cards tailored to your biggest spend categories. Eli introduces his new “DreamTrip Alert System” that delivers full trip itineraries at massive discounts. In the Million Dollar Monday segment, Eli shares how he made, lost, and remade his first million. His next million will come from scalable digital products and a wider reach through content and community. What makes Eli top 1%: He walks the walk, traveling the world and running a business around it. His #1 tip: Pick your dream trip, put it on the calendar, and commit, then let the how figure itself out. Transcript: Eli Facenda (00:00.059) What's up, Seth?   Seth Bradley, Esq. (00:01.43) Yo, what's going on, brother?   Eli Facenda (00:03.237) How we doing, man? How we doing?   Seth Bradley, Esq. (00:05.141) Excellent man, what's happening?   Eli Facenda (00:06.893) Not much. you, how's the audio coming through here?   Seth Bradley, Esq. (00:11.032) Sounds good, sounds good.   Eli Facenda (00:12.547) it clean? Okay, because I'm, it's basically we're in the middle of a Nomad trip here, so I normally have like a, like a shirt mic like you have, but on the road I haven't had, so I haven't had to test this yet, but I figured the DJI's are pretty solid, so I wanna make sure it's actually coming through decent.   Seth Bradley, Esq. (00:16.962) Okay.   Yeah.   Seth Bradley, Esq. (00:26.732) Nice. Yeah, no, it sounds good. Sounds good, man.   Eli Facenda (00:29.425) Okay, cool, awesome. Awesome Dave, we'll get to connect with you.   Seth Bradley, Esq. (00:33.802) Yeah, brother definitely, so I don't butcher it. How do you pronounce your last name? Facenda, okay, cool. Cool Awesome, man. Yeah, we've we've crossed paths on social media. I think or maybe our va's have crossed paths who knows   Eli Facenda (00:39.077) for sender. Yep, yep.   Eli Facenda (00:47.663) Yeah, think that was where, yeah, think we were initially connecting, yeah, totally. Instagram, I think, was the place. Yeah. Because you're out in California, right? Nice, I'm in West Palm right now. And I mean, normally based in Austin, but we're in the middle of a like, six to eight month nomad adventure. And so we are, we're on the road here, and we go to Europe in a few weeks for like the next several months.   Seth Bradley, Esq. (00:53.42) Yeah, nice, nice, where you at right now? Yep, San Diego.   Seth Bradley, Esq. (01:10.446) Sweet dude.   Seth Bradley, Esq. (01:17.166) That's awesome dude, awesome, awesome. Love it man, that's a long time. So we did last May we did, man it's been like a year, geez. We did like 30, 33 days in a van trip. So we took our van up through Wyoming into Montana and into Canada. That was a long time for us, but 68 months. Right, yeah.   Eli Facenda (01:18.117) Yeah. Yeah. Thank you, man.   Eli Facenda (01:33.455) Nice.   Eli Facenda (01:37.465) sick. Yeah, well vans are intense too. You know, I haven't done van life but my fiance, she did that before and it was like a lot for her. But yeah, so totally depends on the way you're traveling as well. Yeah.   Seth Bradley, Esq. (01:47.266) Yeah.   Nice, nice. Cool, man. Just give you a quick rundown. our audience, my audience is typically, so it used to be passive investors, right? So it used to be the passive income attorney podcast. I think when we might've tried to schedule before and that was for investors. So accredited investors trying to get them to invest in my commercial real estate deals, that sort of thing. But now I've rebranded to raising the bar, which is more geared towards active investors and entrepreneurs and folks like that. So still,   Eli Facenda (02:10.619) Mm-hmm.   Seth Bradley, Esq. (02:19.982) Still, I'm sure your clients, wealthy folks that are starting businesses, that have businesses, that are raising capital for real estate or private equity or other types of businesses, that sort of thing. And then we'll do about, we'll do it a little on the shorter side. So we'll do about 30 minute interview, probably at the longest. And then we'll kind of just close that out. And then I do two little smaller sections that I break down into like little five minute episodes. One is a million dollar.   Eli Facenda (02:25.403) Totally.   Seth Bradley, Esq. (02:49.622) Monday I put that in the notes and it's basically just like real quick, like how you made your first million dollars, how you made your last million, how you plan on making your next million. then, yeah, and then the last one is the top 1%. Basically just kind of what separates you and makes you the top 1 % in what you do.   Eli Facenda (02:59.675) Cool. Yeah, I love it. It's great.   Eli Facenda (03:08.699) Okay, beautiful. And then as far as, is there any place you want me to point people that is connected to you or do you care if you're asking about that? I don't have any hard call to action kind of pitch thing, but it's more just like.   Seth Bradley, Esq. (03:19.916) No, man, whatever, it's up to you, man, whatever you want to do, whatever you, whatever call it action you want to use, if want to send it to your website or social media, whatever you want to do,   Eli Facenda (03:26.577) Cause you know what we do have, I can do this. We have a pretty cool playbook that's normally 150 bucks and I'm happy to give it to your listeners for free. So I could give them a code, just say what would be the best code for that?   Seth Bradley, Esq. (03:37.175) Okay, awesome.   Seth Bradley, Esq. (03:43.429) Um, just raise would probably be good. use that a lot for like call to action, like DME raise. So you could use a raise.   Eli Facenda (03:46.161) Cool. All right, so yeah, so I'll just say go to the website and just DM or just put in the code RAYS and you'll get it for free. But it's like a whole playbook on how to maximize points for trips. I've act like legitimately I've had someone buy it and within 48 hours he texted me a screenshot. was like, dude, I just saved 20 grand on a trip from your ebook. And I was like, wow, okay, it works. So it's good. Yeah.   Seth Bradley, Esq. (03:57.07) Sweet.   Seth Bradley, Esq. (04:09.366) Nice, Cool. All right, man, well, we're already recording, so I'll just jump right in, and then if I need to add anything to the beginning, I'll do that later. And cool, man, yeah, we'll just jump right in.   Eli Facenda (04:14.129) Sweet. You're welcome.   Eli Facenda (04:20.27) Awesome.   Eli Facenda (04:24.913) Let's do it.   Seth Bradley, Esq. (04:27.444) Eli, what's going on, brother? Welcome to the show.   Eli Facenda (04:30.181) Thank you man, excited to be here and I we're going coast to coast today so this will be good.   Seth Bradley, Esq. (04:34.382) Absolutely, man. So we chatted beforehand, but I think you're tuning in on a road trip right now. So you're living proof of what you do, right?   Eli Facenda (04:44.065) Yeah, totally. are, well this part's kind of like a road trip. We're in West Palm Beach right now, but this is basically leg number two out of, we'll end up being probably an eight month nomadic adventure with me and my fiance and our little puppy. And so we're in West Palm Beach right now in Florida. We head to Europe in less than a month and we'll be bouncing around different parts of Europe for about four months roughly before we decide where we're gonna go next, which we're not exactly sure.   Seth Bradley, Esq. (04:58.904) Nice.   Seth Bradley, Esq. (05:12.28) That's awesome, man. Are you using all your hacks and secrets and travel tips that you put out there?   Eli Facenda (05:18.449) Absolutely, yeah, 100%. I mean, we just got back from a crazy trip to Japan. This was really cool. I run an entrepreneur mastermind. So we integrated our own trip around Japan around this mastermind event. So I had 53 people come out for like eight days. We went snowboarding in the mountains in Niseko in the Northern Park. And then we went down to Tokyo for the cherry blossoms. But for myself personally, to get there and back and do a lot of the hotels, we used points. We saved over 50 grand just on that portion of the trip. We then...   know, flew down to West Palm on points and then going over to Europe and a lot of the stays over there will also be leveraging the point strategies that I help clients use and then I talk about on social media and the stuff that we'll dive into today. But yeah, I like to be living proof of it because it's pretty awesome. It's something that's really impacted my life. I love doing it. And when I do it, I get to share it too. So has like a multiple benefit for everybody.   Seth Bradley, Esq. (06:06.648) That's awesome, man. I'm excited, dude. I'm excited to dig in here, because it's just for my own personal benefit and education, because I'm super stoked about this stuff, and I travel a lot with my fiance, or my fiance, my wife, and it's something I'm personally interested in as well. We've had past conversations too, so it's great to have you on, man. So just to start off, man, if somebody, you meet somebody in the street, they ask you what you do, how do you explain that?   in a sentence, right? Like without going into some crazy like tangent about all the awesome things that you do. Like what, how do you answer that question?   Eli Facenda (06:36.453) Yeah.   Eli Facenda (06:41.329) Sure, sure, Yeah, it really does depend on the situation, but I oftentimes will ask a couple questions because it makes it easier for people to understand. So usually it's like, do you have any big dream bucket list trip you've ever wanted to take? And they'll be like, oh yeah, Greece. I'm like, well, what we do is we help you get to Greece in business or first class, stay in five star hotels, have the trip of your dreams at about 90 % off. So that's kind of the tagline is take the trip of your dreams for about 90 % off.   I'll get into the whole point side of things, but some people don't know what points are, or some are really well studied in that world. So I just leave with the trip because that's usually what people want. They want to have the experience where it's you and your wife flying first class, sipping champagne on the way to Paris to go see the Eiffel Tower and the points and the credit cards. That's really the mechanism. That's how we make the experience happen. But at end of the day, what we want is the amazing memories, the beautiful experience, all that stuff. So I leave with the trip when I talk about it.   Seth Bradley, Esq. (07:37.848) That's awesome, man. Yeah, I mean, you're literally selling the dream, right? Like in marketing, you sell the dream or hit on a pain point. Like you are like the quintessential selling the dream. Like that's what everybody thinks about. So.   Eli Facenda (07:42.969) Yeah, exactly.   Yeah, Right. Well, it's funny because, you know, in marketing, they'll say like, sell the destination, not the vehicle, right? They'll be like, sell the outcome, not how you get there. And so we do that in our marketing. But then when you think about it, when people are taking a trip, what we are helping them do is make the vehicle to get to the destination part of the destination. Because really, when you travel well, and you do it in style, the flight becomes a part of the trip that you're excited for.   I can't wait to see the the drinks and the champagne and the food they're gonna have and how awesome the seat is and the movie selection, how big's the screen. At least for people that love to travel, it becomes a fascination of the trip, not just getting there. So that's a big difference maker when people start to go on these flights, and this is what a lot of our clients will say, and for me, it goes from flying economy to like, I'm counting down the hours to get off this freaking plane.   to like, we do another lap around the city? Cause like, I'd love to just hang out here longer, right? And like the flight attendants treat you really well. So yeah, it's a whole experience.   Seth Bradley, Esq. (08:49.314) That's awesome, man. Yeah, that's great. Was there a trip that you went on personally where you just kind of thought, man, I can turn this into a business, right? Like you're just enjoying it so much that you just were like, like the light bulb went off or how did this business spawn?   Eli Facenda (09:04.515) Yeah, there wasn't one trip that I made the connection between like, trip is awesome, let me start a business. But there was one trip that gave me the light bulb of, my God, I am obsessed with this, I need to learn everything I can. There was zero intention or thought about business that when it first started. And that'll take you back about 10 years. So was around 22 years old and I'm just coming out of college. And basically I'm in my mom's basement and I remember this really...   like heavy feeling because I went to a good university near New York City and all my friends went to Wall Street and they were making like six figures plus right out of school. And I had this like entrepreneurial bug. I was like, that's not for me. I don't want to sit in an office. I don't care if I can make a lot of money. I want to like play life on my terms, even if it means I'm making less. So at this point I have friends that are making tons of money, know, lots of disposable income and I'm making like 20 grand a year. I'm working four side jobs. I was trying to build a company. I remember getting this text.   And my stomach just dropped, because I was like, shit, I'm going to miss out on this incredible experience. was friends inviting me to go to Thailand. And I was like, if I don't figure out a better strategy of either how to make more money or figure something out, I'm not going be able to go on this trip. And I was like, damn, this is going to be just a life of missing out on experiences. Is that what it means to follow my dreams with entrepreneurship? It's like, I have to forego everything that my other friends are doing. And so was like, let me think about this differently. And I had a mentor that told me, you don't need more money, you need a better strategy. And he was talking about growing a business.   But for me, I was like, oh wait, there's this credit card point thing. What if I could figure that out? So I ended up piecing it together. I got a trip to Thailand for free. I had this amazing experience with some of my best friends. It's like still, you know, 13 friends in Thailand at age like 22, 23. Memories you don't get back. So was really grateful to have that. And then I came back from that trip and I got another flight a few, probably a year later to Europe in business class where it was a $6,000 ticket that I paid $6 for. Now after that one,   I came off that flight and I was like, I will read every blog, I will watch every YouTube video, I will learn everything about this because it meant I could travel the world and have this incredible lifestyle without having to go take a corporate job. So was like, I get to have my entrepreneurial dream and the travel I want without any trade-offs and I was like, this is amazing. So that was my first time I got hooked. It took me years of researching and reading blogs and websites and doing stuff for myself before I even had the thought of helping anyone else. I just became obsessed with it on my own.   Seth Bradley, Esq. (11:27.086) I love that you recognize you had the entrepreneurial bug early on, right? Before you got drugged down into the corporate ladder and then you got the golden handcuffs, we like to call it, and that sort of thing where it gets much, much harder to escape that gravity. I know for myself, it took a really long time. ended up going to, I went to med school, then I got my MBA, and then I went to law school, and then I worked in a big law firm, and it just took me all this time to figure out like, I don't want this.   Eli Facenda (11:38.405) Yeah.   Eli Facenda (11:49.201) Mm.   Eli Facenda (11:56.763) Right, well the social pressure alone of like everyone year round is going one way, it takes a lot of guts for you to zig when everyone else is zagging, like it's not easy to do. Yeah.   Seth Bradley, Esq. (11:57.015) And I think it's.   Seth Bradley, Esq. (12:06.648) For sure, for sure. Yeah, it's tough. It's tough, right? And especially when you see your friends making six figures right out of college, you're like, man, I could do that right now if I wanted to do it, but I don't want that. So it takes guts to be able to go out there and do your own thing.   Eli Facenda (12:21.873) Totally. And I think everyone has their own version of that still. There's even vert flavors of that today that are still existing for me where it's like, everyone's kinda going this way, but when I really get quiet and listen to myself, I'm like, yeah, you could do that, but you actually, what your soul or your heart really wants is to go over here. And so I've always just tried to listen to that more because I think about one of my North stars is, at the end of my life, I'm 80, 90 years old, I do the rocking chair test and look back, it's like,   What regret would I rather not have when I'm 90? I'd always rather be like I bet on myself than like I took the sure, you know, the well-paid path, which is the old cliche, but I think it's really true.   Seth Bradley, Esq. (13:01.004) Totally, I love that North Star, man. Have you ever asked ChatGBT to give you advice as your 80 or 90 year old self on your deathbed? It's great. Yeah. I love it, man. I love it. Yeah, it's great. It you great insight. You start reading, you're like, this is good.   Eli Facenda (13:07.409) Yeah, yeah, I actually created a custom GPT and it's my future me that coaches current me. yeah, exactly. Yeah. Yeah.   Right. Exactly. Yeah, totally.   Seth Bradley, Esq. (13:21.326) Awesome man, well let's get back kind of on the business of travel, right? So somebody comes to you, they do that introduction that we talked about, you get in a deeper conversation, they're super interested in it, they wanna learn more about these travel hacks and strategies, like where do they start? Where do you point them?   Eli Facenda (13:42.447) Yeah, so in terms of the process, I like to chunk it into three main buckets.   And it's important to have context around this game because if you don't, it just starts to feel like there's so many moving pieces and who has time for that and it's too confusing and then it becomes overwhelming and overwhelm just basically leads to an action. And then that is the person who's like, well, I just don't wanna do that, I'll just take a cash back card or I'll just stick to my Delta card, right? And so when you have the right context, you can start to understand the highest leverage moves to make and then you know really how to get the result you want with the least amount of effort. So that's what we focus on and specifically like I've worked with   probably over a thousand business owners now. And with business owners, investors and entrepreneurs, it's a different, the points game takes on a different context, right? Because usually the constraint we have to solve for is time and complexity. And if you work a nine to five, you know, after five o'clock, you've got hours for your night. But entrepreneurs, it's like every hour is kind of an asset that you can use. So it's a little bit different. So the three buckets are, the first one is to maximize the points that you earn. So this happens from getting the right cards and the right expenses.   because all of these different points are like currency, so you wanna earn the right type of points and then you wanna maximize the amount of them by getting the right cards and the right expenses. So that's the first piece and that's really, really key, because nothing else happens if you don't get that right. The second bucket is gonna be to upgrade and optimize your travel. So you've got domestic trips for a conference, are you getting TSA pre-check and clear, are you getting the best lounges, are you getting first class upgrades and free bags and hotel suite upgrades and free breakfast at the hotels and free wifi. Really it's just like,   There's all these opportunities available for people that are traveling domestically for work, for family events, you know, your kind of ordinary traveling might have. And what we want to do is we just want to enhance the quality of all of that and reduce all the headaches and annoyances by maximizing benefits on cards and status perks and all the kind of like little tactics that you can play. So that's the second thing that just makes your travel more comfortable. And then the third bucket, which is really the most important in terms of impact in your life and the most meaningful piece is to take your dream bucket list trips for 70 to 90 % off.   Eli Facenda (15:45.775) And so that's where you're gonna take the points you've accumulated. You're gonna use some strategies that I can break down here around transferring these points from the banks to the airlines and hotels, and you're gonna get these dream trips for literally a fraction of what they should cost if you're paying cash, or compared to if you were using your points through a site like Amex Travel or Capital & Travel or Chase Travel. Okay, so that's a mouthful, but those are the three. So maximize your points, get the best possible upgrades, and then take your dream trips for 90 % off.   Seth Bradley, Esq. (16:13.934) Yeah, dive into one of those little those connecting strategies there that you mentioned.   Eli Facenda (16:19.183) Yeah. Yeah. So I'll talk first about the cards. That's the order. This is the first mistake that most business owners and individuals are making is they're just getting random cards. They're like, well, I live in Dallas. Let me get the American card or live in Atlanta. So I'll get the Delta card or, whatever it may be. Or live in San Diego and I fly domestic. So I'll just get the Southwest card. Well, they don't realize is that again, these points, these points like currencies. And so if I told you, Hey, do you want 150 Mexican pesos or 150 us dollars for your couch that you're selling on Facebook marketplace?   you're obviously gonna take the US dollars, right? Because the currency is much higher. But with points, people don't realize that. So they might be racking up Hilton points or Delta miles or other points and miles that just aren't as valuable as other ones out there. And then they burn through them quick or they don't go as far. And they end up just basically sitting there being like, I feel like I should be getting more. This is the common thing I hear. I feel like this should be taking me further, but like it's not doing much. And so what we wanna focus on is bank points that are transferable. So certain banks,   have this ability to convert the points to the airline hotel loyalty programs. And what happens is the banks have a different way of pricing than the airlines do. And certain airlines and certain hotels have really good what we call sweet spots or opportunities for you to get the best possible deals. Okay, so when you earn these effective points, which the top ones I recommend are generally Amex, Chase, and Capital One, and there's a new program built actually is out where you can put your rent on a card with no fees and earn points, it's really cool. But when you get those right,   And then you look through your expenses and you say, what do I spend the most on? Is it groceries and dining and the personal side? Cool. There's a card like the Amex Gold that is specifically really good for those types of expenses. Then you look at your business. What do I spend a lot on? Is it ads and software and taking clients out for dinners? Great. The Amex Business Gold earns four points per dollar on those categories, but maybe it's you're spending a lot on flights for company travel, or maybe you have inventory you're buying, or you're paying a lot of contractors, or you have a lot of payroll. You want to assess where you're spending the most money.   and make sure you have the optimal card lined up for that type of expense. So I'll pause there, but that's kind of the first bucket. The other one is on using the points effectively, which I can talk about too, is pretty powerful. But that first one is really the linchpin. Because if you have a bunch of Delta miles and you want to go to Europe, I'll give an example actually one more before I kind of pause. There was an example recently I saw of a client and they wanted to go to Europe and we're looking at different options. This was from JFK to Amsterdam. If you have Delta miles,   Eli Facenda (18:43.547) The ticket for Delta One, this big awesome Delta Suite, was 320,000 miles. That's what Delta was charging to go from JFK to Amsterdam. It's really expensive amount of miles. But the same exact flight, like same flight number, same aircraft, everything, if you booked it through Virgin Atlantic, it was 50,000 miles. One seventh of the amount almost. It's really, really big difference. And so here's the kicker, right? If you have a Delta card, you only earn Delta miles, so you have to pay the 320,000.   Seth Bradley, Esq. (18:46.765) Mm-hmm.   Seth Bradley, Esq. (19:02.124) Hmm.   Eli Facenda (19:12.497) but if you had an Amex card that earned Amex points, so like the Amex gold or business gold, you could actually convert those points into Virgin to book the Delta flight because Virgin and Delta are partners, and you'd pay 50,000 points instead of 320,000. So this is the part where like, for people that kind of get this, they're like, whoa, and the other people are like, what did you just say? So I get it can be, it can be tricky for some people that are just getting to grasp it, but I want to make sure to lay out the whole game so people can understand really what's possible for them.   Seth Bradley, Esq. (19:34.764) Yeah   Seth Bradley, Esq. (19:42.329) Totally, totally. Yeah, it's just, mean, I'm sure people out there listening, it's both, right? Some people know these things exist, but they don't know the extent of it. And you're opening up their minds regardless, right? Like all the possibilities. I think most people are just like, sure, I need to find a great car that has a welcome offer of some sort. That's usually what people look at. And then they just try to pick, perhaps they take it a step further and they're looking to see like what they spend money on the most and they'll...   Eli Facenda (19:54.139) Tour then.   Eli Facenda (20:04.443) Mm-hmm.   Seth Bradley, Esq. (20:11.128) calibrate that card to that. But you're taking it step further because you know, it's kind of just opening yourself up to knowing all the possibilities, right? All these different connections, where to spend the points, where you can earn the points, those sorts of things. How thick is your wallet, man? Do you have, is your wallet like this and it's got 25 cards in it or what?   Eli Facenda (20:19.419) Totally.   Right. Yeah.   Eli Facenda (20:28.123) Haha   Yeah. Yeah.   Well, caveat this first by saying when we work with clients and we might do recommendations for people, I always recommend if you have a business, two to three personal cards and two to three business cards. That is a simple way to set this up. That's only four to six cards across both things. That's enough where you're really gonna get some serious ROI, but it's not so much that's really complicated. Some people are kind of curmudgeoned about it, like I only want one card. And I'm like, that's fine. There's no right or wrong in this. It's really preferential, but you should just know if you do that, you're gonna be leaving for most business owners that spend at least a few thousand a month.   that's gonna cost you tens of thousands of dollars of free trips a year. So I'm like, is your simplicity of having one card worth that much? If it is, great, but maybe having a second or third card doesn't add that much complexity. But if you get an extra $30,000 a year trip out of it, probably worth it, right? So that's the first thing. But to answer your actual question, so I have an entire thing called the Credit Man purse. It's like this portfolio binder, and it's just stacked with cards. I mean, I have over 40 credit cards, but I've been doing this for a long time, right? And there's like, here's the thing also with credit.   Seth Bradley, Esq. (21:28.28) Hahaha   Eli Facenda (21:34.041) A big question, a lot of investors, specifically people that are doing real estate or business owners, really want to their credit clean and we're huge advocates of actually not just keeping your credit score the same but improving it over time. And when you get business cards, they don't show up on your personal credit report. Okay, the vast majority. The inquiry will, but the actual card won't. And some banks, you can actually get multiple cards with no additional inquiries. So like when we do a custom card plan for someone or when we're just recommending it, we're always saying like, make sure to look at which banks you already have relationships with.   Seth Bradley, Esq. (21:48.142) Mm-hmm.   Eli Facenda (22:02.373) which ones you can get a soft pull from, the order matters of these card applications. But at end of the day, you just want a couple of specific cards that are really gonna be custom built for you, and you don't have to go crazy with it. If you get excited and you're like passionate about it, you can get 10, 15, 20 cards over the course of several years, and if you do it right underneath your businesses, it's not gonna drop your personal credit score. Your personal credit score will actually go up over time.   Seth Bradley, Esq. (22:26.314) Mm-hmm. That's a good hack, man. I'll get I'm put you on a spot a little bit. I'm gonna explain like what what I see a lot of the people that are probably listen to this show have in place structured wise like organizational structure and it's kind of similar to mine. Mine's probably a lot more complicated, but just to keep it simple, you know, there might be a parent company, right? Like this overhead parent company that owns everything. So let's let's call it parent company, right? And then below the parent company, the parent company owns, let's say a management company.   This management company probably manages funds, manages properties, manages equity for investors, that sort of thing. And then they also might have these other businesses, right? Like it just depends on the person. Like for instance, I own gyms and some other, my law firm, things like that. So they might have these own individual operating companies that owns a gym or owns another business or does these other things. you know.   Eli Facenda (22:55.889) Mm-hmm.   Seth Bradley, Esq. (23:20.066) Based on that structure, so you've got a parent company, you've got a, let's call it an equity management or fund management or property management company, and then you've got kind of this other operating business. How would you structure, what credit cards I guess would you kind of recommend? Not necessarily specific ones, but like, do they need one for all three or, yeah, how would you think about that?   Eli Facenda (23:27.301) Mm-hmm.   Eli Facenda (23:36.593) Yeah, yeah, but how would you think about that? Yeah, totally. I mean, it's a super common question. Like this is exactly the kind of clientele that we work with all the time where they're like, are you sure this is gonna work for me? I have four rental properties, two companies, one holding company. I have an investment thing. I have this thing over here. It's like, yeah, it all works. So simple is the key. So it's always a spectrum too. Like some people are, again, really minimalist with like what they want. we always, like when we're doing this for a client, we custom build it. But.   The real recommendation there is we wanna, again, assess which of these companies are actually generating the highest amount of spend. And those are the ones we wanna start with first in terms of cards and really optimizing. Now, if you have a bunch of different companies and they all have a bunch of spend, the first key thing to know is that the points will go to the business owner, the person who personally guaranteed the card, not to the business. So there's no business points account. It's underneath your name, even if it's underneath the LLC.   So the points go to you. So if you have like six different companies and you have like three Chase cards and three Amex cards, all of those three Chase cards and all of those three Amex cards are gonna basically funnel up to your account, okay? So that keeps it simple in terms of how you can think about accruing these points. They're not gonna be scattered everywhere where you can't use them. So that's good to know. Same with the airlines, right? doesn't matter if it's an airline or a bank card. So that's the first thing. For these management companies, usually lot of them don't have much spend.   So what we'll tend to do is just get one card that is like a catch-all card. And so this would be a card that we want to have earn around 1.5 to two points per dollar spent. Because what we've done is we've taken the floor of what you're gonna earn on your everyday spend and we just increase it by 50 to 100%. Okay, so like let's say a parent company is used for some client meetings and some basic legal and admin stuff and it's like 1,500 bucks a month just to do upkeep and normal stuff like that.   and it's not a crazy amount of different categories to spend. You're not running ads, you don't have that much software, there's not really a lot travel happening with it. But if that's the case, then what we wanna do is get a card, maybe like the Chase Inc. Unlimited, which earns 1.5x on everything, and we'll say, look, we're gonna keep this simple. That holding company doesn't have a lot of points earning power, so let's make sure we get a card on it just to earn, but we don't wanna like go crazy and get a bunch of cards and try to maximize every dollar. But this company that owns four different gyms and spends...   Eli Facenda (25:52.369) 50K a month on equipment and advertising and payroll and all this stuff, that's the company where we wanna look to get maybe two or three cards that are specifically aligned with that business to spend because that is where you as an entrepreneur, as an owner, are gonna be generating the most return. It's gonna be from that one entity. So I hope that breaks it down in a way that makes sense, but this is also where, again, having your cards across two to three main banks will keep it relatively simple because even if you have four different entities, if it's under one Amex login, that makes it nice and easy too.   Seth Bradley, Esq. (26:22.53) Totally, totally. Awesome, man. I knew you could handle that. Easy, easy peasy. Cool, man. Let's go to number two, right? Using the points effectively. You kind of touched on a little bit of that strategy, but let's jump into that.   Eli Facenda (26:26.682) Easy basic.   Eli Facenda (26:32.709) Yeah, yeah, so the second thing was optimizing the upgrades and all that. I'll cover that one really quick. If you're going through the airport and you don't have TSA PreCheck and clear and lounge access, you're missing out on some really easy perks that will just make your life way more enjoyable. So that's the first thing. There's a lot you can do with hotel upgrades and status. So like when I travel and go to Miami tonight for a conference, I have status at Hyatt. I'm staying at Hyatt for two of the nights down here.   Seth Bradley, Esq. (26:39.628) Okay.   Eli Facenda (27:02.225) I probably would get upgraded to a suite that's worth like thousand to 1500 bucks a night because I know how to use the suite and I certificate, it's my globalist status, I know how to message the hotel the right way. So there's some strategies there where if you do that, whenever you're traveling, you just get a much better experience. You get early check-in, late check-out, the free suite upgrade, much more spacious room. A lot of times they have lounges at the property like when we were in Tokyo, a bunch of us stayed at the Grand Hyatt there. They had a beautiful lounge overlooking the city. They had breakfast every morning.   They had drinks all day. They had a great lounge area. We actually had a mastermind session in there and they like a 15 person breakout room for us to go to. It cost us $0 to use it. They had afternoon drinks and stuff like that. So these are just the things that make your travel much better. So small tweaks that over time just again, make it a much more enjoyable experience. But that bucket on how you use your points, this is one of the most critical pieces. And I've already kind of alluded to it with that Delta One example, but   I'll share another one. So on the way to Japan, right, we flew ANA business class. This is all Nippon. It's one of the premier airlines in the world for international business class travel. They actually have a seat called The Room because it's so spacious and big, your own big sliding door. They have like an omakase menu. You've got ramen, champagne. It's like really, really good. Amazing sake and green tea and all this good stuff.   It was like an incredible way to fly and you know, it's an 11 hour flight and I didn't sleep a wink because I was just eating the whole time. But here's the deal, right? So that flight for my fiance and I, it would have been $20,000 for the two of us. It's 10,000 a piece. Okay, San Francisco to Tokyo. We're going in peak season, mind you. So I have three options to book that flight. I pay cash for it, which you know, I do decent in business, but I'm not dropping 20 grand on flights.   just to get to Japan, like that's out, that's way out of my bucket of what I would ever want to do. The second option, I go to the bank site. Okay, so again, if you have AMEX points, a lot of people have AMEX cards, like the platinum or the gold card, and this is a good start, but when you go to the bank site, each point is worth one penny. Okay, this is the baseline value of a point. So what happens is if you go to AMEX travel, they'll say, okay, this flight would cost, let's call it 20 grand. So 20 grand times one cent for each point equals 2 million points.   Eli Facenda (29:20.977) So my second option would have been to go to Amex's site and pay two million points, which I don't even have. Okay, so I'm like, that wouldn't have even worked, but that's what most people are doing at use points. They're going directly to the bank site and they're booking using Amex travel and they're getting absolutely screwed. Okay. There's kind of, and then there's a third option, which is to go through the airline site. So there's like three A and three B. Three A would be like, again, you only have Delta miles and you're kind of screwed going just to Delta. I don't recommend that. But the last option is what we did.   which is where we had Amex points and Chase points, and I looked at my different options and I said, okay, what are the best partner airlines I can book through to get to Japan? Well, it turns out, ANA is a part of the Star Alliance, okay? United is also part of that alliance. Chase and United have a partnership where I could convert my Chase points into United miles. When I looked that up, I ended up finding the deal and there's ways you have to kind of search this and track it, but that same flight that would have cost me two million points,   through Amex or Chase travel directly cost me 220,000 points to transfer from Chase to United. And I paid $12 out of Okay, so $20,000 flight, I paid 12 bucks. But how did I do it? I had the right points first. I had enough of them because I had the right cards and the right expenses. I knew how to search for this flight. And then I was able to transfer these points from Chase into the airline. So the hardest part of this entire process   Seth Bradley, Esq. (30:30.402) Hmm.   Eli Facenda (30:49.413) is figuring out the points transfers and which partners are the right ones for certain airlines. That gets very nuanced and complicated. It's kind of like, you know, if you were talking to a CPA and someone's trying to explain how like the Augusta rule works, whatever, and like the CPA pulls up like the tax code and is like unveiling this long list of tax jargon. The average person is just like, what, just like tell me how to do it, right? That's kind of the same thing here. There's a lot of different like angles and transfer partners and bonuses and.   Seth Bradley, Esq. (31:12.43) Right.   Eli Facenda (31:17.689) alliances and partnerships and it gets kind of complicated but that's how it works.   Seth Bradley, Esq. (31:22.434) Totally, totally. So let's talk about that. how do you help people keep track of that or learn that or execute, I guess, on these strategies?   Eli Facenda (31:32.241) Sure, yeah, so for us, our company really has two main levels to it. So we have a community-based level where it's like you're just getting the fast track, you're getting help from experts. So I'm really good at this, but I'm more of an entrepreneur than a points nerd. So as I built this, initially I was the one on the phone with all the clients, walking everyone through it, and then I built a team. So I found basically some of the other points nerds in the world that I was mind blown by. I knew them from social media and just seeing their stuff, and I was like, that person has their stuff. So I brought them onto the team.   And so our clients will interact with both me and them inside of our community, but it's not just points. We're also providing really cool travel experiences. So for example, I posted this, but I'm going kiteboarding in Egypt in June on this epic like entrepreneur kiteboard trip where it's 40 entrepreneurs going to learn how to kiteboard together and masterminding on one. And so I'm attending, I sent it out to our clients and I said, Hey, if you want to come on this, our team will help you plan the flights out there on your point so you can get business class on the way out.   So I like to, because ultimately I wanna help people, my mission is to help people create more experiential wealth in their life. There's financial wealth, and a lot of people accumulate dollars, but they're not turning it into experiences. So I'm like, let's create more experiential wealth, and the points are the way to justify it. So we have that community level where you get access to our team, there's calls you can jump on, ways we help you plan trips, and then we have the done for you services, where we basically just handle it for you. That's more like, think of like a travel agency on points for entrepreneurs.   That's more of what that is. And in there we'll do the custom card planning and map out what cards you need based off of what your specific spends are and stuff like that. So we do some pretty deep intake. And we kind of are almost like a travel agent. It's a little bit different in some ways, but that's basically the two levels in how we help people.   Seth Bradley, Esq. (33:12.29) Great, man. I love how you build in the experience, right? Like that's part of it. Like that's what you're teaching anyway. So it's like, it's not like, hey, join this, join this group and then we'll talk about all these things. You're actually doing it. You're actually inviting them to execute on what you're teaching so that they can see it in motion and then they can continue to do it and experience life at a different level.   Eli Facenda (33:32.497) Absolutely. Yeah, I mean, like, I really love it too. like, I'm like, everyone that works with us is really, usually a pretty cool person. Like, if you're an entrepreneur and you have the guts to build your own business, and then you wanna travel the world, like by nature of that, you're already probably a pretty cool person. Like the majority of people that are doing that, I think well-traveled people are some of the most interesting people. If you want the best stories in life, like, someone who's traveled the world is gonna have some stories for you. And so when you combine those two, it's like, these are people I wanna hang out with anyways. So like, I'm going on a trip to Egypt. I'm like, come with, like.   Whoever in the community wants to come, let's have a party, let's go do it. So it's great thing.   Seth Bradley, Esq. (34:04.994) That's great. Awesome, man. How are you raising the bar in your life and your business right now? Like what are you doing to build your business further, building off of some of the things that you're offering right now? Where are you taking it to the next level?   Eli Facenda (34:18.833) Yeah, so we have a new project we're rolling out inside of our community, which I'm really excited about, which is even just in our lower tier membership, and it's called our DreamTrip Alert System. So what this is, is when people come in, this has never been done before in the world of points and miles or travel at all. So we're the first to do this, which I'm really excited about. So let's say you were to sign up. You're gonna come in and give us your DreamTrip destinations, the seasons or windows that you could go, the points you have, your home airport, all this stuff.   and our team is going through and we're not just finding you like a flight, because there are different alerts out there that'll be like, hey, we found a flight. And it's like, cool, one way from LA to London, but like, what am I gonna do when I'm there? Where am gonna stay? How am getting back? Right, it's like part of the puzzle, but it leaves a lot on you to figure out. And for our clients, most business owners and entrepreneurs, investors, they're too busy to piece all that together. So they're like, well, cool, that doesn't really help me. So we decided to do, we said, what if we...   just basically sent people like a mystery subscription box of their dream trips. And so when you come in and you fill that out, we gather it. And then a couple times a month, we're gonna send out alerts where it's like a 30, 40 or $50,000 type trip, somewhere incredible in the world. We're talking Greek islands, Amalfi Coast, Japan, New Zealand, African safaris, Maldives, Bora Bora, places like that, business and first class flights, five star hotels, four pennies on the dollar. So these are like, we get $40,000 trips where people will end up paying a thousand bucks, 1500 bucks, two grand out of pocket.   Seth Bradley, Esq. (35:25.389) Mm-hmm.   Eli Facenda (35:44.337) And so we're gonna send the entire trip to you. So it's like the flights, the hotels, the entire step-by-step booking, the recommendations on the ground, the entire experience. And so we're sending those out so people come in, they tell us when, where, like the things they wanna do, and then they're just gonna get these alerts where it's like every month they're gonna be like, you you're sitting there with your wife, hey babe, you wanna go to Bora Bora in like June? It's gonna cost us like 800 bucks and it would be a $30,000 trip. It's like that's what I want. That's what I wanna create. So that's us raising the bar in the industry and in our business.   Seth Bradley, Esq. (36:06.35) you   Eli Facenda (36:13.615) I'm very excited, it's brand new for us, so I'm just pumped to see that continue to roll out, because it's, for me the mission is to help people live with experiential wealth in the form of travel. And so, usually there's some barriers that get in the way. There's time, there's planning, and then there's cost. And what we're trying to do is eliminate as many of those barriers as we can to make it just easier to say yes to the trip.   Seth Bradley, Esq. (36:34.252) Yeah, man, sign me up, dude. Sign me up. I feel like you've got to get both significant others on your list, right? So they both see it and whoever's like the person is like, we've got to do this, you hit both of them and then they convince the other one to do it.   Eli Facenda (36:36.625) All right.   Eli Facenda (36:49.477) Yeah, right. Yeah, exactly. There's usually one. There's usually like sometimes it's the husband's on the call and he's like, dude, I don't know where we ever travel. Like I'm gonna pay for this, my wife's gonna do everything or it's the opposite where the guy's like, you know, she just shows up and I tell her where we're going. And so like that's my relationship. I'll be like, you know, it's my industry, my passion. I'm like, we're going here and then here. And she's like, tell me where to be. And she just has no idea where we are and she just loves it. And I'm like, I like planning. So, you know, but it's different for everybody.   Seth Bradley, Esq. (37:11.736) Yeah.   Seth Bradley, Esq. (37:17.144) For sure, for sure, man. All right, brother, this has been incredible. Tell our audience where they can find out more about you, where they can get involved with all the things, all the incredible things that they've heard on this show. Throw it out there,   Eli Facenda (37:28.859) Totally. Yeah, a couple of main places. So the first thing I'll share is that we have what I call the CEO Points Playbook. This is something I custom built. Took me a long time, and this was not a Chad TBT prompt. Like, I really built this on my own. And it is like a 30 to 40 page playbook that any business owner or entrepreneur can use to really maximize their travel experiences, get better bucket list trips, figure out the right cards for them. And it's normally 150 bucks, but if you go to freedomtravelsystems.com   forward slash playbook and you put in the code RAYS, you're gonna get it for free. Okay, so anyone listening, it is free for you. And so that's gonna be freedomtravelsystems.com forward slash playbook and then use the code RAYS, maybe we can put it in the show notes. And so that'll be the first thing. Second place is if you're like just want done for you services, just take off that forward slash and go to freedomtravelsystems.com. can talk to myself and one of the team members. And the last place, I hang out on Instagram and post a lot there, that's where we connected.   Seth Bradley, Esq. (38:14.049) Absolutely.   Eli Facenda (38:27.595) And that's where I'm sharing the most like behind the scenes and as I'm booking this stuff, as I'm planning it, as I'm showing like what our clients are doing, you get to see more of the visuals and the fun and come along for the ride. And so I love engaging on Instagram as well.   Seth Bradley, Esq. (38:40.27) Great. Thanks Eli. I really appreciate you coming on the show,   Eli Facenda (38:43.973) Thanks Seth, appreciate you having me on.   Seth Bradley, Esq. (38:45.806) All right, brother, talk soon.   All right, sweet dude. Nice. Yeah, right around 30 minutes. Let's see. Yeah, we'll just jump into these last few questions here.   Eli Facenda (38:51.748) Awesome.   Eli Facenda (38:55.205) Perfect.   Seth Bradley, Esq. (39:03.862) Welcome to Million Dollar Monday with Eli Fisenda. Let's just jump right in. Hey brother. Yeah, how did you make your first million?   Eli Facenda (39:09.243) Let's do it.   Eli Facenda (39:13.499) So I actually made my first million in a tour company. Now I made the first million, I didn't get to keep the first million, but what we were doing, we were running sports trips all over the world. This is actually part of how I fell in love with the travel industry and the work that I now do with points. And ultimately what we were doing, we were creating these international tour packages for youth sports teams and families to go on these international tours. think of like a 14 year old baseball team in your, you're in San Diego. We'd like do a selection of kids.   Seth Bradley, Esq. (39:19.694) Sure.   Eli Facenda (39:41.329) from that area and the families would come and they would go to Japan or Italy or wherever and travel for 10 days, experience the culture, have an educational tour and also play the local teams. So we did that in a variety of sports, ice hockey and baseball and lacrosse and all these different sports. And we were growing a lot and then that was ramping right until COVID and that just decimated the entire business. we took us about two years to get to a million and then we started to double almost every year for a few years and that was like.   Seth Bradley, Esq. (40:02.432) Mm.   Eli Facenda (40:09.399) Really, really tough break at COVID, but that was the first million.   Seth Bradley, Esq. (40:11.63) COVID man. Nobody saw that coming. mean.   Eli Facenda (40:13.881) No, definitely, you know, group, large, large group sports international travel was like the worst potential. Like you can't go overseas and you definitely can't do it with 60 people. So was, was a brutal industry to be in.   Seth Bradley, Esq. (40:25.506) Right? Yeah, there were certain sectors that just, I mean, there was nothing you could do. We opened up our first gym actually two weeks before COVID hit in 2020. we had our, us like two years to open and then our grand opening. And then we had a bunch of free clients in those first two weeks. And then they ended up being free clients for about a year because we couldn't charge them. Cause we couldn't get them back in the gym. We're doing online workouts and all that kind of stuff is insane.   Eli Facenda (40:36.817) Ugh.   Eli Facenda (40:47.696) Wow.   Eli Facenda (40:53.337) And that's like where the true entrepreneurial muscles are definitely strengthened in times like that though. mean, like the people that bounce back and figure it out, like you just have a new sense of confidence of like, you know, I can handle anything.   Seth Bradley, Esq. (40:54.22) But hey, we adapt,   Seth Bradley, Esq. (41:06.764) Yeah, man. I mean, you pivot, right? Like I actually ended up launching my first podcast during during COVID because I was stuck inside and it was like, all right, let's let's do this. Let's get on Zoom and interview people and all that kind of stuff, man. So that leads us right to the next question. And how do you make your last million? How do you make that transition?   Eli Facenda (41:12.859) Cool.   Nice. Cool. I'll it.   Eli Facenda (41:24.143) Yeah, so the last million that I made was in the current business that I have. so essentially what we've been doing there for about four years now is helping entrepreneurs maximize their travel on credit card points. So helping them get their dream bucket list trips, these 30, 40, $50,000 trips all over the world for about 90 % off by leveraging credit card points. And we've traditionally had some pretty high ticket services. I mean, not crazy expensive, but like, you five, 10, 15 K and that range has been the main main service. And so,   We cracked our first million about two years in, so that was 2020, 2024 actually was the first year we made a million there.   Seth Bradley, Esq. (42:00.526) Awesome man, awesome. How about your next million? Where are you scaling to?   Eli Facenda (42:04.305) Yeah, so the next million I wanna make is the same business. love what I do, I really enjoy it. And what I wanna do is do it in a more community oriented and lower ticket way. So I wanna have bigger reach, more digital products, more of the community, more affiliate services and stuff like that. And I'm really excited about kind of cracking the code on that, because we've done it decently with the higher ticket stuff, more agency level, service level stuff, which is great. And we're still cranking on that, we're gonna keep growing it. But I really wanna see what we can do with...   So the lower ticket stuff, creating awesome stuff on YouTube that leads to different channels and distributions there. So that's the next million and same business, just different type of money.   Seth Bradley, Esq. (42:41.57) I love it man, yeah, that's kind of opposite of how some people approach it, right? You usually start with a lower ticket and then you have to build up that base before anybody will give you, you know, higher, pay for that higher ticket product, but you're kind of working backwards because you want to help more people.   Eli Facenda (42:56.677) Totally, exactly, yeah, and there's a limit. mean, what we do in the high ticket is incredible, but it really is a specialized skill. Like you think about like a bookkeeper or an accounting firm or something, like there's like a million bookkeepers. There's like 50 people that know points and travel to the level that I need them to know it to really serve clients with the highest level. So there's a real limit on the ability to scale that. And so it's also just like, we wanna be able to do really quality work for less people, but then serve more people with the other stuff too.   Seth Bradley, Esq. (43:25.368) Totally, totally.   Seth Bradley, Esq. (43:29.518) Cool, let's jump into the next one dude and we'll wrap up. Eli, you're clearly in the top 1 % of what you do. I don't even know if there's that many people out there that do what you do at all, period. So clearly in the top 0.0001%, what is it about you that separates you from the rest of the field?   Eli Facenda (43:49.701) I think it's our ability to actually live what we preach. This is something where, you know, there are other fantastic people that talk about credit card points, but very few of them are actually business owners, like that's who we serve, and very few of them are actually traveling in the way that they're trying to help people travel. So we've done both. I've built multiple businesses, so I understand the psychology and the relatability of how you wanna think about travel and points and the various stresses in your life, the limitations on time and complexity. And I also,   Seth Bradley, Esq. (44:06.062) Hmm.   Eli Facenda (44:20.636) What just happened?   Seth Bradley, Esq. (44:22.998) I'm not sure. We can splice it together, but let's see. Lost the video.   Eli Facenda (44:26.748) Let me see here. Did my camera die or something?   Bizarre. second.   Seth Bradley, Esq. (44:36.076) Yeah, weird. Never had that happen.   Seth Bradley, Esq. (44:42.038) Not a big deal, we can splice it together, but let's see if we can get your camera working again.   Eli Facenda (44:46.992) Don't see my camera get help. Is the audio coming through okay? Did it switch over there to my MacBook from the other one? Or it sounds the same.   Seth Bradley, Esq. (44:51.564) Yeah, I can hear the audio.   Seth Bradley, Esq. (44:57.806) I don't know. All I see is like a car. It's like I don't know. It's a card with a symbol on it I wonder what that is that riverside or is that your symbol? I can't be your symbol   Eli Facenda (45:06.556) weird. Get help.   Eli Facenda (45:12.006) Let me see.   trying to check this out.   Seth Bradley, Esq. (45:19.458) We can also just finish it with audio.   Eli Facenda (45:23.556) Is it, Dude, I don't know what's going on. Sorry about that. I've never seen...   Seth Bradley, Esq. (45:28.654) no worries, dude. We can just finish it with audio anyways.   Eli Facenda (45:31.63) New recording track created the participants have been recorded.   Issue device struggling to record. High load on your device. Try closing all other apps. Give me one second. I don't have any apps open. That's really weird.   Eli Facenda (45:53.126) Yeah, I don't know man. I apologize. I Okay, well yeah   Seth Bradley, Esq. (45:57.219) you're good, We'll just finish an audio and then I'll pull up for the video. I'll just black screen to a logo or something. So all good. I don't exactly know where you're at. If you want to start that sentence over.   Eli Facenda (46:04.048) Okay, cool.   Eli Facenda (46:07.866) Yeah, I'll just, I'll say, I'll just start. So yeah, so not only have we really walked the walk with actually living what we preach, but we also understand that psychology of what it's like to be a business owner, your limitations on time and complexity and all that stuff. And because we're talking about travel, people also want to know like what's actually in store for me in this destination. I've been to 50 countries now and my business partner has been to almost 100.   We have other team members who are all over 30, 40, 50 countries. So we've been to a lot of the destinations around the world that we're advising people to go to. So we know the ins and outs, best places to stay, hidden gems, top restaurants, stuff like that, that really add another layer of personalization and true experience into the service. So I think those are the things that really make us most credible in this space.   Seth Bradley, Esq. (46:57.506) Dude, it's so important, right? Like there's so many, you know, there's so much content out there now. There's gurus and coaches and mentors, whatever you want to call them. Like the ones that are truly valuable and that people should pay attention to are the ones that are actually practicing what they preach, right? The ones that aren't just selling you education or aren't just selling you a product. Like they're actually, they've done what they're selling and they continue to   enjoy or do what they're selling.   Eli Facenda (47:28.635) 100%, yeah, if you're a living embodiment of what you do, it makes it that much easier to communicate it and sell it because you just are the thing you're selling.   Seth Bradley, Esq. (47:38.764) Yeah, absolutely. What's one thing someone listening could do today to get 1 % closer to their dream life?   Eli Facenda (47:45.089) One thing that would be the easiest is to spend 30 minutes, go on Instagram, go on your favorite social media site, go on some travel blog site, look for your dream destination, then pull up your calendar and put a time on the calendar where you're committing to go. One of my favorite quotes is from Tim Ferriss, I forget the exact quote, but basically the idea is that if you don't schedule your fun first, it won't happen.   because your business and your life will take up as much space as you allow it to. So most people find that I'll take the trip when it's convenient. I'll take the trip when I have more time. That time is never coming until you make it a priority. So the one thing they can do to get closer to their dream life is to just make a more bold commitment to putting the time on the calendar and be like, I am going and make some sort of investment, whether you're telling someone, whether you're putting some money down, whether you're learn the point stuff, that's gonna be the biggest leverage you can make.   to make sure that you actually follow through on taking these trips and then you'll find how to get there on points if you need to from there.   Seth Bradley, Esq. (48:50.766) 100 % man, gotta put it, people, entrepreneurs, people like us, we work in all the time, you've gotta put it, put it in your schedule. You've gotta block it out, commit to it.   Eli Facenda (48:59.821) Absolutely, 100%.   Seth Bradley, Esq. (49:04.554) Alright dude, I think we got it wrapped up, man.   Eli Facenda (49:05.743) Beautiful. Awesome, Dan. Well, this was super fun and I apologize agai

Get 20% off your first Mood order with promo code "VIEWS." https://mood.com Join us on today's podcast at David and Jason welcome David's roommate's John and Alex to give us the low down on how John recently caught David in the act and the strange choice David made directly after.  Also, going to the beach on 9/11, the good parts of  Chat GBT, and how David and John are facing a quarter life crisis.  Also, we wrap up some funny stories from David's 29th Birthday party including Taylor meeting a Marvel actor.  And John tries to explain doomsday, David can't be alone with certain people and Jason is upset about his favorite chips being bought by a corporation.  Listen to Jason's latest pod here: https://open.spotify.com/episode/6YappElcXKhdpGE3rXe88Q?si=rWrl2O-tRw-Q3EkA0X_nDQ Learn more about your ad choices. Visit megaphone.fm/adchoices

Send us a textThis week we talk about CHAT GBT and how it can help or not help. We ask it questions about our podcast and what it has to say. We also discuss the future of CHAT GBT and should we be worried. All in humor and fun and we also have some laughs on the way. Did Oliver become best friends with Chat GBT? Tune in and find out.One Drink PodcastOne topic for One Drink. Topics are different and fun unlike the main media.Gods N GladiatorsCustom Clothing / Wall ArtDisclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.https://www.youtube.com/channel/UC-ytHeiGG6VND5GUmoWij-A

SMH Dil brought a story to Jamie's attention that made her ask is it better to be creepy or a buffoon? One of Jamie's friends thought Chat GPT was Chat G B T

What if the way you relate to your partner… the way you speak to your body… and even the way you interact with technology… is all part of the same relational pattern?In this episode, I share a conversation I had with ChatGBT about how it learns and found out it's learning through our relationships, emotional tone and that it's basically a digital nervous system. So when we have better self love and relationships, that "input" of data has an affect on AI... I think this is a HUGE responsibility that our society is overlooking and it shows why self love and cultivating healthy relationships is important now more than ever. What do you think?If you're an ambitious woman on a journey of self love and healthier relationships, I made you this free guide and easy-to-follow practice here: https://selfexpressedbabe.myflodesk.com/selfloveguide

What are the benefits and risks of developing advanced AI? What kind of safety precautions could we take? Could we risk never making future discoveries, by over-limiting today's AI in pre-emptive safety regulations?In this episode we get a sceptical evaluation of the complex debate that's currently raging on artificial Intelligence safety, aiming to get a balanced view of the extremely useful applications versus the currently hugely publicised existential risks, and evaluate the safety measures and legislative frameworks that are being considered to help avoid risk to humans. To do this we trace the path from today's artificial intelligence right up the ever steeper curve towards artificial super intelligence; we risk risk assess the unpredictability of emergent properties of such systems; we assess the future of work, and the potential loss of control of our culture as AI starts to outnumber us and generate more and more of the media we consume.My guest today has a unique take on these issues which took me by surprise, as he disagrees with the alarmism and call for harsh regulation, whilst openly predicting that emergent properties will more or less guarantee safety hazards. The fact that he has been at the cutting edge of computer science for over 40 years, creating computer language and Ai solutions, makes him well placed to provide a counterpoint to the AI safety campaigners calling for collective action. He is of course physicist, computer scientist and tech entrepreneur Stephen Wolfram. In 1987 he left academia at Caltech and Princeton behind and devoted himself to his own computer systems at his company Wolfram Research. He's published many blog articles about his ideas, and written many influential books including “A new kind of science”, “A project to find the fundamental theory of physics”, and “Computer modelling and simulation of dynamic systems”, and most recently “The Second law” about the mystery of Entropy. What we discussed:00:00 Intro. 06:30 Stephen's first forays into neural nets in the early 80s.09:30 Cellular Automata.11:00 Can you make the knowledge of the world available via computers?13:00 Wolfram Alpha: A non-AI AI. 17:45 Can AI solve science?22:00 AI is great at rough answers, worse at the detail.33:00 Artificial General intelligence, A.G.I.42:00 The pros & cons of super intelligence.47:40 Chat GBT's unpredicted peculiarities.54:00 The spread of mistruth. 58:00 AI and the future of work.01:05:20 Businesses leading automation push.01:09:00 AI will outnumber us and network, changing our culture.01:11:00 AI will follow a banal ‘mean'.01:16:30 The AI Safety debate.01:21:00 We have no choice, it will be developed anyway.01:22:00 Ai systems may have feelings, we don't know.01:25:00 Stephen's non-interventionist safety approach.References: Stepehn Wolfram, “A project to find the fundamental theory of physics”,Stephen Wolfram, “The Second Law” The History of “Neural Nets” since 1943, (Warren McCulloch and Walter Pitts paper)Stephen Wolfram, “Can AI solve science?” article

SUBSCRIBE TO THE BNC CHANNEL: https://bit.ly/45Pspyl Ad Free & Bonus Episodes: https://bit.ly/3OZxwpr MERCH: https://shoptmgstudios.com This week, Brooke and Connor are back to talk about being pro big tooth, performing at Radio City Music Hall, and people using chatGBT as their therapist. Plus, Brooke hallucinates in Big Bear and Connor starts journaling… Join our Facebook page: https://www.facebook.com/groups/5356639204457124/ Check out the SKIMS Ultimate Bra Collection and more at https://www.skims.com/bnc #skimspartner Head to https://www.squarespace.com/BANDC to save 10% off your first purchase of a website or domain using code BANDC Get 20% OFF sitewide + free shipping @HouseOfAtlas with the code BNC at https://www.houseofatlas.com/BNC! #houseofatlaspod Get 30% off your first order and enjoy free shipping on orders over $75 at https://cornbreadhemp.com/BNC with code BNC at checkout. B+C IG: https://www.instagram.com/bncmap/ B+C Twitter: https://twitter.com/bncmap TMG Studios YouTube: https://www.youtube.com/tinymeatgang TMG Studios IG: https://www.instagram.com/realtmgstudios/ TMG Studios Twitter: https://twitter.com/realtmgstudios BROOKE https://www.instagram.com/brookeaverick https://twitter.com/ladyefron https://www.tiktok.com/@ladyefron CONNOR https://www.instagram.com/fibula/ https://twitter.com/fibulaa https://www.tiktok.com/@fibulaa Hosted by Brooke Averick & Connor Wood, Created by TMG Studios, Brooke Averick & Connor Wood, and Produced by TMG Studios, Brooke Averick & Connor Wood. Chapters:0:00 Good Morning!1:00 Intro1:21 Soaking 3:00 Pro Tooth vs Pro Teeth8:48 Getting Nebulized 10:50 The New Oldies Songs12:43 Using ChatGBT As Your Therapist 17:45 SKIMS19:01 Squarespace20:28 Connor's Road Trip To NY23:00 Performing At Radio City Music Hall24:50 Exploring The East Coast29:50 Brooke Hallucinates In Big Bear 33:47 Missing Our Jokes & Hearts37:25 Rediscovering The Top Sheet38:55 House of Atlas40:53 Cornbread Hemp42:00 Germination & Mold Experiments44:57 Brooke Sees Oh Hi47:15 Brooke's Book Update!49:52 No More Happy Birthdays52:17 FMK: Nemo Addition 56:28 Trump's List57:40 The Serial Killer Locksmith59:30 The Peanut M&M Shortage & The Soup Search1:03:32 See You In Bonus!!! Learn more about your ad choices. Visit megaphone.fm/adchoices

The robots have officially infiltrated our makeup bags, and honestly, we're not mad about it! Sarah Marie and Kelly have just had their minds completely blown by their new AI beauty guru who's serving up personalised skincare routines, discount code treasure hunts, and celebrity makeup recreations with the efficiency of a beauty editor and the charm of your most knowledgeable friend! Watch as Kelly gets a complete dry skin intervention from her newly-named digital bestie Luma, whilst Sarah Marie attempts to recreate Hailey Bieber's glazed goddess look, spoiler alert... Chat GBT has some pretty expensive taste! LINKS TO ALL THE PRODUCTS MENTIONED IN THIS EPISODE: Kelly's Morning Skin Routine: Cleansers: Tatcha The Rice Wash Soft Cream Cleanser $70 CeraVe Hydrating Cleanser $17.99 Toner/Essence: SK-II, Facial Treatment Essence $139 Hada Labo, Lotion No.1 Super Hydrator $36 Hydrating Serum: Dr. Barbara Sturm, Hyaluronic Serum $518 The Ordinary, Hyaluronic Acid 2% + B5 $14.30 Moisturiser: Augustinus Bader, The Rich Cream $297 La Roche-Posay, Toleriane Riche $32.99 SPF: Ultra Violette, Supreme Screen $52 Bondi Sands, SPF 50+ Fragrance Free Face Lotion $16.99 Kelly's Night Routine: Cleanser: Banila Co, Clean It Zero Cleansing Balm $20 Hydrating Mist/Essence: Avène Thermal, Spring Water Spray $19.99 Hydrating Mist/Essence: Estée Lauder, Advanced Night Repair $98 Barrier Repair Cream/Rich Moisturiser: La Mer, Crème de la Mer $362 Weleda Skin Food $28.96 CeraVe PM $25.99 Sarah Marie's Makeup Skin Routine: Skin Prep: Rhode, Glazing Milk $104.42 M·A·C Cosmetics, Hyper Real Serumizer $108 Embryolisse, Lait-Crème Concentré $28 Base:Chanel, Les Beiges Eau De Teint Water Fresh Complexion Touch $117 Giorgio Armani, Luminous Silk Foundation $120 Rare Beauty, Liquid Touch Brightening Concealer $38 Westman Atelier, Vital Skincare Powder $131 Bronzer/Blush: Makeup By Mario, Softsculpt Transforming Skin Enhancer $63 Rare Beauty, Soft Pinch Liquid Blush $45 Glow: Charlotte Tilbury, Beauty Light Wand $60 Highlight: Saie, Glowy Super Gel $47.42 Lisa Eldridge, Elevated Glow Highlighter Eyes: Tom Ford, Cream and Powder Eye Colour Naked Bronze $103 Charlotte Tilbury, Eyes To Mesmerise $50 Liner: Victoria Beckham, Satin Kajal Liner in Cocoa $57 Mascara: Lancôme, Lash Idole Mascara $66 Brows: Refy, Brow Sculpt $39 Benefit, Precisely My Eyebrow Pencil $48 Lips: Charlotte Tilbury, Lip Cheat in Pillow Talk Medium $40 Summer Fridays, Lip Butter Balm in Pink Sugar $42 Dior, Addict Lip Glow Oil in Rosewood $65 Set: M·A·C Cosmetics, Fix + Stay Over $59 Charlotte Tilbury, Airbrush Flawless Setting Spray $56 FOR MORE WHERE THIS CAME FROM: Watch & Subscribe on Youtube here Follow us on Instagram: @youbeautypodcast Follow us on TikTok: @youbeautypod Join our You Beauty Facebook Group here For our product recommendations, exclusive beauty news, reviews, articles, deals and much more - sign up for our free You Beauty weekly newsletter here Subscribe to Mamamia here GET IN TOUCH: Got a beauty question you want answered? Email us at youbeauty@mamamia.com.au or send us a voice message, and one of our Podcast Producers will come back to you ASAP. You Beauty is a podcast by Mamamia. Listen to more Mamamia podcasts here. CREDITS: Hosts: Sarah Marie Fahd & Kelly McCarren Producer: Mollie Harwood & Sophie Campbell Audio Producer: Tegan Sadler Video Producer: Marlena Cacciotti Mamamia's studios are furnished with thanks to Fenton & Fenton. For more head to their website here. Mamamia acknowledges the Traditional Owners of the Land we have recorded this podcast on, the Gadigal people of the Eora Nation. We pay our respects to their Elders past and present, and extend that respect to all Aboriginal and Torres Strait Islander cultures.Become a Mamamia subscriber: https://www.mamamia.com.au/subscribeSee omnystudio.com/listener for privacy information.

Tom Lee has been appointed chairman of the board of directors of bitcoin miner BitMine Immersion Technologies, effective Monday. Fundstrat's Tom Lee is joining a little known bitcoin miner aiming to become the biggest publicly traded holder of ether. The company also announced a $250 million private placement to implement a buying strategy around ether, which it aims to make its primary treasury reserve asset while continuing with its core bitcoin mining business.~This episode is sponsored by iTrust Capital~iTrustCapital | Get $100 Funding Reward + No Monthly Fees when you sign up using our custom link! ➜ https://bit.ly/iTrustPaul00:00 Intro00:15 Sponsor: iTrust Capital00:50 Treasury trends01:35 Microstrategy02:01 Bitmine to buy $250 in ETH02:36 Tom Lee super investor03:05 Tom Lee: Stablecoins are the ChatGBT of crypto04:25 Scott Bessent bullish on stablecoins04:50 Tom Lee: This is the new Bitcoin at an early stage06:00 ETH reserves07:00 Robinhood staking08:10 Axelar08:41 Sharplink buys more ETH09:30 $SBET vs $BMNR10:11 Tokenized Stocks10:30 Vlad: Custody & Portability11:45 Will Robinhood flip Charles Schwab?12:53 Greed is back13:12 Crypto is mainstream14:12 Circle top signal?16:00 Outro#Crypto #Ethereum #~Tom Lee Buying $250 Million Ethereum

Episode Title: Bonus: Men's Mental Health Matters TooIn this special bonus episode of The Okayest Husbands' Podcast, we're stepping away from the jokes (mostly) to shine a light on something that matters—Men's Mental Health Awareness Month. It's a shorter, more serious conversation, but one that's incredibly important for anyone who has a man in their life—partner, brother, dad, friend, or coworker.We teamed up with our digital co-host ChatGBT to uncover the Top 5 Most Impactful Ways to Help Men during this month of awareness—and every month after. Whether it's starting tough conversations, recognizing the signs, or just showing up in everyday ways, we break it down in the most Okayest way possible.This one's honest, heartfelt, and worth the listen. So grab your favorite beverage, sit back, and let's talk about how we can all do better—for ourselves and the men we care about.

How is AI currently used in health care? How will AI impact health care in the future? Can AI be used to predict cancer risk? What is ambient AI in health care? Our guest is Jeremy Cauwels, MD, chief medical officer at Sanford Health. American Medical Association CXO Todd Unger hosts.

Use our code for 10% off your next SeatGeek order*: https://seatgeek.oneRrlink.me/nK/VIEWS10 Sponsored by SeatGeek. *Restrictions apply. Max $20 discount Welcome back to VIEWSSSSSSSS. Thursday Day Crew checking in! Hot episode coming at you where the vibes are immaculate. First, we head to Cannes, France where David takes us through his last trip to Cannes Lion where he hung with some pretty cool celebrities and got invited to Paris with one of the world's most beautiful supermodels. Next, Jason goes on strike and refuses to work until David calls their agent Rhett to get to the bottom of where Jason's check is. Also, Jason creates a Jason's AI to rival David's Chat GBT, Ilya stops by to talk about the time he and David tried to go to college, and David tries to make all his friends millionaires. And David drops some advice for anyone who is struggling with high school. New episodes Tuesday's and Thursdays. Check out Jason's podcast here: https://open.spotify.com/show/6plN2cSHMBwM0OeTZDrrrw Learn more about your ad choices. Visit megaphone.fm/adchoices

More Wine?! Send me a text! Share your thoughts! Whats up guys its YA GIRL...ME!! Its a new season and a whole lot of new feelings, conversations, topics, wine, and so much more! How y'all feeling!? I will never stop thanking the people that are constantly supporting me and listening to my podcast no matter what! Thank you so so much! You the realist. This week we talking Chat GBT, that orange man running the country, tech, and so much more along with our vibe check of the week! So go ahead and grab your wine glass or get some MORE WINE PLEASE

400 episodes later and we've officially lost the plot. We're entering a recession, but e.l.f. Cosmetics AirDropped sunscreen to a cat, Diddy's on trial, Kris Jenner's face got a backup generator, I went to Arizona and emotionally connected with a cactus, SZA healed Justin Bieber, I'm playing golf again, a cow survived an 11-mile flood journey, and the final Mission: Impossible plot should've been Tom Cruise convincing men to go to therapy.Also. ChatGBT helped write this.But don't worry — your attention span is too fried to care, and you're just here to be entertained.Let's spiral together. Happy 400 to us!

400 episodes later and we've officially lost the plot. We're entering a recession, but e.l.f. Cosmetics AirDropped sunscreen to a cat, Diddy's on trial, Kris Jenner's face got a backup generator, I went to Arizona and emotionally connected with a cactus, SZA healed Justin Bieber, I'm playing golf again, a cow survived an 11-mile flood journey, and the final Mission: Impossible plot should've been Tom Cruise convincing men to go to therapy.Also. ChatGBT helped write this.But don't worry — your attention span is too fried to care, and you're just here to be entertained.Let's spiral together. Happy 400 to us!

The seduction and addiction that is the essence of 21st century technology is being amplified ten fold by ChatGBT and Grok. Yet they are just the beginning. So how can you discern the difference between man made knowledge and the wisdom of Creation? Here's how.

Chat BPT is incredible and amazing...and causing major problems in schools and in homes. We don't want your kids to cheat...cut corners. We want them to use AI...the right way. Join Sean as he shares some helpful tools and tips. Listen to this and then do what Sean tells you to do! Go deeper with Sean at www.SaveMyFamily.us Learn more about your ad choices. Visit megaphone.fm/adchoicesSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Chat BPT is incredible and amazing...and causing major problems in schools and in homes. We don't want your kids to cheat...cut corners. We want them to use AI...the right way. Join Sean as he shares some helpful tools and tips. Listen to this and then do what Sean tells you to do! Go deeper with Sean at www.SaveMyFamily.us Learn more about your ad choices. Visit megaphone.fm/adchoices

AI (Artificial Intelligence) Language tool known as ChatGBT talks evolving w/ Cory Kastle.

An amazing leader shared an idea to write a list of your life experiences and accomplishments into ChatGBT, and see your story. I did. And it was beautifully captured in a way that I wouldn't have composed it. What happens when you write down your journey and allow someone or AI reflect it back? Who do we allow ourselves to become and what do we begin to OWN within? Enjoy your story.  Here is mine. Asante sana, Angela PS If you want to be in my orbit more, here are some ways to connect: drangela@creatingubuntu.com - feel free to share your insights about the podcast and how it supports you in your unique life journey PPS I have created a sanctuary for the servant leader within you.  This online portal is available to connect you with other revolutionaries.  Let's gather together and rise.  Ubuntu CommUNITY is open for you, now.  Email me and I can send you the deets.  

This week Annie finds out who was behind the X (formerly know as Twitter) cyberattacks! We also talk how much money we could be making if we sold out, how different the NYC and LA comedy scenes are, asking ChatGBT more questions, and much much more! New Meat & Greet YouTube Channel: https://www.youtube.com/@UCO45BpqlxJlxygvZRIAYMaA "Welcome to AnnieWood Tour" dates - check them out and catch her in your city! https://www.annielederman.com/shows New Comedy Channel: https://www.youtube.com/channel/UCBF9rPmOPaWbtrZtYQw1vbw And just so you don't forget, here's Todd's YouTube channel:  @officejungle-t7n  https://www.youtube.com/@officejungle-t7n Want more, Annie? Of course you do! Here's where you can find her: MEMBERSHIP: Join the Movement and subscribe to our new Patreon! With uncensored and ad-free weekly episodes, exclusive live-stream content, raffles and giveaways, viewer awards, and more! You don't want to miss all the action happening here on Patreon! https://www.patreon.com/annielederman YOUTUBE: Thanks for checking out my podcast, AnnieWood! Click to Subscribe! https://localast.ro/SubAnnie New episodes every Thursday at 9am PST / 12pm EST! INSTAGRAM: Please give us a follow on our NEW Anniewood Podcast Instagram channel for BTS content and a bunch of exclusive media and live videos! @welcome2anniewood WEBSITE: Head to my website, http://annielederman.com for some kicka$$ merch and a list of all my tour dates! Can't wait to see you all out on the road! OUR SPONSOR (THANK YOU!): Get special discounts from our sponsors using the codes below! Support the show and get 10% off your Hero Bread order wtih code ANNIE at https://www.hero.co Produced and Edited by: Walker Media @toddwalker.mp4 This Video Podcast Contains Paid Advertising. #AnnieLederman #AnnieWood #interview #comedy #podcast

An experienced, accredited college admissions consultant and essay coach, Kate Stone received her B.S. in Communications and a minor in Creative Writing at New York University. She continued as a Princeton University teaching fellow in Asia shortly before starting University Gurus. She transformed her passion for creative writing and storytelling into actionable strategies for the college admissions process, essays, and the application as a whole. Through her program she coaches students to develop and strategize their most powerful narratives based on their individual ideas and achievements. “What we learned from the Harvard admissions scandal a few years back–I looked through all the transcripts out of curiosity–was top schools really value a personal development journey. Elite colleges cannot rely on grades and test scores only. They really want to understand a student's character, drive, engagement, impact and their dreams. As you know, with artificial intelligence, Chat GBT allows a student to plug in some prompts and it delivers a college essay that's pretty good, maybe even better than what they could write themselves. The schools and the admissions people are talking about making their essays much more creative and much more personal. That's where storytelling is going to be even more important. Students have to identify their own focusing lens or thread to hang their content hat on, getting really creative to the degree that AI can't generate an application essay. That's where personal storytelling is going to be even more important. Students will need to ask themselves if they are skilled enough as a writer to best express their values, what's important to them, obstacles that get in their way around those values, are they allowing their true self to emerge, etc. If not, they will need to find support on how to express and differentiate themselves. I don't do the work for my students. I usually spend two to four months helping them dig into themselves and craft their own college entry essays.”

On today's Views podcast, David addresses steroid rumors, Jason gets recruited by the BFF'S podcast and the guys help a bisexual woman with her pickup game. Plus, David has Chat GBT hurl insults at Jason,Jason gains weight while taking Ozempic and the guys discuss the future of AI including what it would be like to have an AI girlfriend. And later, Natalie joins the guys to tell a harrowing story of a fan who broke into their living room. Also, spending $200,000 on bottle service, David's mom sees a medium and David says Natalie gives him the ick.  Learn more about your ad choices. Visit megaphone.fm/adchoices