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Radio locale associative de l'ouest parisien, gérée par l'association ACVS. Présente sur la bande FM depuis 1979, elle émet sur le 96.2FM ou sur rvvs.fr.
Radio locale associative de l'ouest parisien, gérée par l'association ACVS. Présente sur la bande FM depuis 1979, elle émet sur le 96.2FM ou sur rvvs.fr.
Radio locale associative de l'ouest parisien, gérée par l'association ACVS. Présente sur la bande FM depuis 1979, elle émet sur le 96.2FM ou sur rvvs.fr.
Radio locale associative de l'ouest parisien, gérée par l'association ACVS. Présente sur la bande FM depuis 1979, elle émet sur le 96.2FM ou sur rvvs.fr.
Radio locale associative de l'ouest parisien, gérée par l'association ACVS. Présente sur la bande FM depuis 1979, elle émet sur le 96.2FM ou sur rvvs.fr.
Radio locale associative de l'ouest parisien, gérée par l'association ACVS. Présente sur la bande FM depuis 1979, elle émet sur le 96.2FM ou sur rvvs.fr.
Radio locale associative de l'ouest parisien, gérée par l'association ACVS. Présente sur la bande FM depuis 1979, elle émet sur le 96.2FM ou sur rvvs.fr.
Radio locale associative de l'ouest parisien, gérée par l'association ACVS. Présente sur la bande FM depuis 1979, elle émet sur le 96.2FM ou sur rvvs.fr.
Radio locale associative de l'ouest parisien, gérée par l'association ACVS. Présente sur la bande FM depuis 1979, elle émet sur le 96.2FM ou sur rvvs.fr.
Radio locale associative de l'ouest parisien, gérée par l'association ACVS. Présente sur la bande FM depuis 1979, elle émet sur le 96.2FM ou sur rvvs.fr.
Radio locale associative de l'ouest parisien, gérée par l'association ACVS. Présente sur la bande FM depuis 1979, elle émet sur le 96.2FM ou sur rvvs.fr.
Radio locale associative de l'ouest parisien, gérée par l'association ACVS. Présente sur la bande FM depuis 1979, elle émet sur le 96.2FM ou sur rvvs.fr.
Radio locale associative de l'ouest parisien, gérée par l'association ACVS. Présente sur la bande FM depuis 1979, elle émet sur le 96.2FM ou sur rvvs.fr.
Radio locale associative de l'ouest parisien, gérée par l'association ACVS. Présente sur la bande FM depuis 1979, elle émet sur le 96.2FM ou sur rvvs.fr.
Radio locale associative de l'ouest parisien, gérée par l'association ACVS. Présente sur la bande FM depuis 1979, elle émet sur le 96.2FM ou sur rvvs.fr.
Radio locale associative de l'ouest parisien, gérée par l'association ACVS. Présente sur la bande FM depuis 1979, elle émet sur le 96.2FM ou sur rvvs.fr.
Radio locale associative de l'ouest parisien, gérée par l'association ACVS. Présente sur la bande FM depuis 1979, elle émet sur le 96.2FM ou sur rvvs.fr.
Radio locale associative de l'ouest parisien, gérée par l'association ACVS. Présente sur la bande FM depuis 1979, elle émet sur le 96.2FM ou sur rvvs.fr.
Radio locale associative de l'ouest parisien, gérée par l'association ACVS. Présente sur la bande FM depuis 1979, elle émet sur le 96.2FM ou sur rvvs.fr.
Radio locale associative de l'ouest parisien, gérée par l'association ACVS. Présente sur la bande FM depuis 1979, elle émet sur le 96.2FM ou sur rvvs.fr.
Radio locale associative de l'ouest parisien, gérée par l'association ACVS. Présente sur la bande FM depuis 1979, elle émet sur le 96.2FM ou sur rvvs.fr.
In this episode of the Thread Podcast, Justin talks with Tyler Will, VP of GTM Strategy & Ops at Intercom, about how modern revenue organizations are evolving in an era defined by AI, PLG-to-enterprise transitions, and go-to-market speed.Tyler shares his journey from economic consulting and Bain, to GTM leadership at LinkedIn, to now scaling RevOps at Intercom. He breaks down the key differences between operating at a 20,000-person giant and a high-velocity SaaS company, why balancing PLG and enterprise sales motions requires intentional system and process design, and how Intercom rebuilt its routing, sales assist, and pricing guardrails to accelerate ACVs and bring clarity back to the customer journey.The conversation digs into how AI is reshaping selling—not by replacing reps, but by giving them time back. From auto-generating QBR decks to enriching data behind the scenes, Tyler explains why AI actually makes sales more human, not less. He also shares why the next generation of RevOps talent will shift from narrow specialists to curious generalists who leverage AI, understand the full GTM workflow, and act as true co-owners of the business.This is a high-signal episode for anyone thinking about PLG evolution, GTM design, AI-powered sales, and how RevOps must evolve to meet the moment.Chapters00:00 — Intro + Tyler's Background Justin sets up the episode; Tyler shares his path from consulting and Bain to LinkedIn to Intercom.02:00 — Early Career Lessons: From Consulting to GTM How economic consulting and strategy work shaped Tyler's analytical and leadership approach.03:30 — Operating at Scale: LinkedIn vs. Intercom Why large enterprise GTM is committee-driven, and how smaller SaaS companies require speed, adaptability, and influence without authority.06:00 — PLG, Sales-Led, and the Middle Ground How Intercom balances self-serve PLG customers with enterprise sales—and why a “Sales Assist” motion has become critical.08:30 — Redesigning Routing, Guardrails & ACV Growth How simplifying and separating motions helped Intercom lift sales-led logos and drive higher ACVs.10:45 — AI as an Amplifier, Not a Replacement Why AI frees reps from low-value tasks (QBR decks, data cleanup) and makes room for more human selling.13:20 — The Real Risk: Overvaluing Human Busywork Why reps aren't losing points for doing things manually—and why AI should elevate the conversation, not eliminate the human.15:00 — The Future of RevOps Careers Why RevOps is shifting from specialists to generalists who use AI, understand systems, and act like business owners.18:00 — What RevOps Leaders Should Learn Next Tyler's advice to aspiring operators—how to become more valuable by being curious across the entire GTM ecosystem.19:30 — Closing Thoughts + Intercom Hiring Tyler encourages RevOps pros to embrace the field and shape the future; Justin wraps the conversation.
Radio locale associative de l'ouest parisien, gérée par l'association ACVS. Présente sur la bande FM depuis 1979, elle émet sur le 96.2FM ou sur rvvs.fr.
Radio locale associative de l'ouest parisien, gérée par l'association ACVS. Présente sur la bande FM depuis 1979, elle émet sur le 96.2FM ou sur rvvs.fr.
Radio locale associative de l'ouest parisien, gérée par l'association ACVS. Présente sur la bande FM depuis 1979, elle émet sur le 96.2FM ou sur rvvs.fr.
Radio locale associative de l'ouest parisien, gérée par l'association ACVS. Présente sur la bande FM depuis 1979, elle émet sur le 96.2FM ou sur rvvs.fr.
Radio locale associative de l'ouest parisien, gérée par l'association ACVS. Présente sur la bande FM depuis 1979, elle émet sur le 96.2FM ou sur rvvs.fr.
Radio locale associative de l'ouest parisien, gérée par l'association ACVS. Présente sur la bande FM depuis 1979, elle émet sur le 96.2FM ou sur rvvs.fr.
Radio locale associative de l'ouest parisien, gérée par l'association ACVS. Présente sur la bande FM depuis 1979, elle émet sur le 96.2FM ou sur rvvs.fr.
Radio locale associative de l'ouest parisien, gérée par l'association ACVS. Présente sur la bande FM depuis 1979, elle émet sur le 96.2FM ou sur rvvs.fr.
Radio locale associative de l'ouest parisien, gérée par l'association ACVS. Présente sur la bande FM depuis 1979, elle émet sur le 96.2FM ou sur rvvs.fr.
Radio locale associative de l'ouest parisien, gérée par l'association ACVS. Présente sur la bande FM depuis 1979, elle émet sur le 96.2FM ou sur rvvs.fr.
Radio locale associative de l'ouest parisien, gérée par l'association ACVS. Présente sur la bande FM depuis 1979, elle émet sur le 96.2FM ou sur rvvs.fr.
Radio locale associative de l'ouest parisien, gérée par l'association ACVS. Présente sur la bande FM depuis 1979, elle émet sur le 96.2FM ou sur rvvs.fr.
Radio locale associative de l'ouest parisien, gérée par l'association ACVS. Présente sur la bande FM depuis 1979, elle émet sur le 96.2FM ou sur rvvs.fr.
Radio locale associative de l'ouest parisien, gérée par l'association ACVS. Présente sur la bande FM depuis 1979, elle émet sur le 96.2FM ou sur rvvs.fr.
Radio locale associative de l'ouest parisien, gérée par l'association ACVS. Présente sur la bande FM depuis 1979, elle émet sur le 96.2FM ou sur rvvs.fr.
Radio locale associative de l'ouest parisien, gérée par l'association ACVS. Présente sur la bande FM depuis 1979, elle émet sur le 96.2FM ou sur rvvs.fr.
Radio locale associative de l'ouest parisien, gérée par l'association ACVS. Présente sur la bande FM depuis 1979, elle émet sur le 96.2FM ou sur rvvs.fr.
Radio locale associative de l'ouest parisien, gérée par l'association ACVS. Présente sur la bande FM depuis 1979, elle émet sur le 96.2FM ou sur rvvs.fr.
Radio locale associative de l'ouest parisien, gérée par l'association ACVS. Présente sur la bande FM depuis 1979, elle émet sur le 96.2FM ou sur rvvs.fr.
Radio locale associative de l'ouest parisien, gérée par l'association ACVS. Présente sur la bande FM depuis 1979, elle émet sur le 96.2FM ou sur rvvs.fr.
Send me a text (I will personally respond)Are you struggling to scale your cybersecurity sales team without ramping up headcount or getting drowned in technical complexity? Wondering if AI can really move the needle for high-value, complex sales cycles? Curious how leading founders are reimagining go-to-market operations to win in today's fast-paced, AI-driven environment? This episode of the Cybersecurity Go-To-Market Podcast dives right into these pressing questions.In this conversation we discuss:
Guest: Brian Gustason, Operating Partner at Craig Group Host: Alex Rawlings, Founder of Raw Selection
Lameness is the most common cause of poor performance in equine athletes, and researchers have shown that many behavioral issues under saddle are caused by physical pain. Proactive treatment strategies can help extend your horse's competitive career and improve his overall well-being. During this Ask TheHorse Live Q&A, two experts will answer questions about equine performance problems and how veterinarians prevent and treat them.Brought to you by Arthramid. About the Experts: Beau Whitaker, DVM, CERP, grew up near Nashville, Tennessee on his family's farm, developing a love for horses and livestock. He obtained a degree in Animal Science from Oklahoma State University, in Stillwater, after which he trained quarter horses in Gainesville, Texas for a short time. Whitaker graduated from Texas A&M University College of Veterinary Medicine, in College Station, in 2005. Whitaker moved to Salado, Texas, and joined Dr. T's Equine Clinic in 2007 (which later became Brazos Valley Equine Hospitals-Salado) where he established a busy lameness and sports medicine part of the clinic. He received his CERP in 2014 from the University of Tennessee, in Knoxville. Whitaker enjoys drawing, the outdoors, and spending time with his family when not working with horses.James D. Conway III, DVM, is the Director of Veterinary Professional Services with Contura Vet. Conway has been an industry veterinarian for the past eight years. Prior to his role in industry, he served as an associate veterinarian at a large regional referral lameness and rehab facility in north Texas. Conway is a 2012 graduate of Colorado State University Veterinary School, in Fort Collins, where he was heavily involved with equine stifle and condylar fracture research. Conway completed an internship at Equine Sports Medicine and Surgery in 2013 and upon completion started his own lameness and sports medicine practice in the panhandle of Texas and Oklahoma. Conway has been invited to speak at numerous universities in the U.S. and Canada and at the ACVS and AAEP national conferences. His publications over bisphosphonates, the equine stifle ethesis, and medial condylar fractures can be found in the Equine Veterinary Journal and Equine Veterinary Education.
Runway is building FP&A software that solves what Siqi Chen calls "the impossible problem"—matching Excel's speed and flexibility for thinking while functioning as an enterprise finance platform. In this episode of The Front Lines, wew sat down with Siqi to unpack Runway's mischief marketing playbook, why they enriched hot sauce pre-orders for lead gen, and how they're implementing AI as a coworker rather than a copilot. Topics Discussed: The unit economics behind the Burn Rate hot sauce campaign: $40K spend, 5K pre-orders, millions of views How Siqi justifies creative marketing spend as CEO and CFO: downside scenarios must break even, upside gets uncapped returns Naval's prescient 2020 advice: don't call it CFO AI because "everything's going to be AI anyway" Why finance buyers completely flipped on AI in 24 months—from indifferent to requiring it The three emotional triggers that drive FP&A tool adoption: frustration, resentment, anxiety Runway's approach to competing with Excel by changing abstraction layers, not features Building AI as a coworker (Ari) that lives in Slack, email, and comments—not a sidebar Why proof-of-human marketing compounds in value as AI slop becomes the baseline GTM Lessons For B2B Founders: Model creative campaigns like venture bets with downside protection: Siqi's framework: $40K for 200 hot sauces wrapped with $100 bills equals 1.5 deals to break even at mid-five-figure ACVs. But the real play was generating 5,000 pre-orders, enriching the top 200, and converting ICP matches at "well above 1%" into pipeline. The math ensures you don't lose money in downside scenarios while creative execution delivers uncapped upside. For B2B founders: calculate your break-even deal count, then structure campaigns where lead gen mechanics provide a safety net under the brand play. Hire for proof of work, not creative credentials: When Cal (Taika co-founder) cold-emailed Siqi with designed mockups of Burn Rate hot sauce and Runway jerseys, that was the interview. Siqi was already a Taika customer who remembered the 415 phone number branding on the can. His advice: "There's no better resume than someone saying 'hey, I submitted a pull request' or 'here's some designs.'" For creative roles especially, evaluate the artifacts directly rather than filtering through credentials or pitches about what they could do. Sell to emotion-driven active searchers, not satisfied users: Runway identified three specific emotions that trigger FP&A software searches: frustration (manually pulling from 20+ data sources monthly, copy-pasting QuickBooks exports), resentment (department heads treating finance requests as "the stupid form" and ignoring deadlines), and anxiety (one error in 10 million Google Sheets cells breaks the entire model). These aren't rational pain points—they're emotional breaking points that drive active solution-seeking. Don't build go-to-market around convincing satisfied Excel users. Instead, optimize for discovery when these specific emotions converge. Treat abstraction changes as category creation opportunities: Siqi explains Airtable's success came from changing Excel's abstraction from cell to row, enabling databases and applications. Runway's insight: business planning requires abstraction changes that Excel can't provide—specifically treating the model as a "game engine" or "simulation of a business" rather than a spreadsheet. The category emerged from that technical insight, not from marketing positioning. For technical founders: identify where your abstraction layer change creates fundamentally new capabilities, then let category definition follow from customer language around those capabilities. Time creative marketing to buyer perception shifts: Two years ago, Runway demoed AI features to leads who "didn't care at all." Today, buyers "don't care what the AI feature is, they just care that it's AI"—a complete flip. Meanwhile, Runway's competitors use .ai domains while Runway uses .com, creating unexpected differentiation. The lesson: buyer perception of emerging technologies follows unpredictable curves. Creative marketing that feels early can land perfectly if timed to perception inflection points. Track not just technology maturity but buyer discourse and demand signals to time creative bets. // Sponsors: Front Lines — We help B2B tech companies launch, manage, and grow podcasts that drive demand, awareness, and thought leadership. www.FrontLines.io The Global Talent Co. — We help tech startups find, vet, hire, pay, and retain amazing marketing talent that costs 50-70% less than the US & Europe. www.GlobalTalent.co // Don't Miss: New Podcast Series — How I Hire Senior GTM leaders share the tactical hiring frameworks they use to build winning revenue teams. Hosted by Andy Mowat, who scaled 4 unicorns from $10M to $100M+ ARR and launched Whispered to help executives find their next role. Subscribe here: https://open.spotify.com/show/53yCHlPfLSMFimtv0riPyM
Jen Abel is GM of Enterprise at State Affairs and co-founded Jellyfish, a consultancy that helps founders learn zero-to-one enterprise sales. She's one of the smartest people I've ever met on learning enterprise sales, and in this follow-up to our first chat two years ago (covering the zero to $1 million ARR founder-led sales phase), we focus on the skills founders need to learn to go from $1M to $10M ARR.We discuss:1. Why the “mid-market” doesn't exist2. Why tier-one logos like Stripe and Tesla counterintuitively make the best early customers3. The dangers of pricing your product at $10K-$20K4. Why you need to vision-cast instead of problem-solve to win enterprise deals5. Why services are the fastest way to get your foot in the door with enterprises6. How to find and work with design partners7. When to hire your first salesperson and what profile to look for—Brought to you by:WorkOS—Modern identity platform for B2B SaaS, free up to 1 million MAUsLovable—Build apps by simply chatting with AICoda—The all-in-one collaborative workspace—Where to find Jen Abel:• X: https://x.com/jjen_abel• LinkedIn: https://www.linkedin.com/in/earlystagesales• Website: https://www.jjellyfish.com—Where to find Lenny:• Newsletter: https://www.lennysnewsletter.com• X: https://twitter.com/lennysan• LinkedIn: https://www.linkedin.com/in/lennyrachitsky/—In this episode, we cover:(00:00) Welcome back, Jen!(04:38) The myth of the mid-market(08:08) Targeting tier-one logos(10:50) Vision-casting vs. problem-selling(15:35) The importance of high ACVs(20:45) Don't play the small business game with an enterprise company(25:09) Design partners: the double-edged sword(28:11) Finding the right company(36:55) Enterprise sales: the art of the deal(43:21) The problem with channel partnerships(44:41) Quick summary(50:24) Hiring the right enterprise salespeople(56:49) Structuring sales compensation(01:01:01) Building relationships in enterprise sales(01:02:07) The art of cold outreach(01:07:31) Outbound tooling and AI(01:14:08) Lightning round and final thoughts—Referenced:• The ultimate guide to founder-led sales | Jen Abel (co-founder of JJELLYFISH): https://www.lennysnewsletter.com/p/master-founder-led-sales-jen-abel• Mario meme: https://www.linkedin.com/pulse/missing-meme-led-me-woman-johann-van-tonder-im6df• Kathy Sierra: https://en.wikipedia.org/wiki/Kathy_Sierra• Cursor: https://cursor.com• The rise of Cursor: The $300M ARR AI tool that engineers can't stop using | Michael Truell (co-founder and CEO): https://www.lennysnewsletter.com/p/the-rise-of-cursor-michael-truell• Justin Lawson on X: https://x.com/jjustin_lawson• Stripe: https://stripe.com• Building product at Stripe: craft, metrics, and customer obsession | Jeff Weinstein (Product lead): https://www.lennysnewsletter.com/p/building-product-at-stripe-jeff-weinstein• He saved OpenAI, invented the “Like” button, and built Google Maps: Bret Taylor on the future of careers, coding, agents, and more: https://www.lennysnewsletter.com/p/he-saved-openai-bret-taylor• OpenAI's CPO on how AI changes must-have skills, moats, coding, startup playbooks, more | Kevin Weil (CPO at OpenAI, ex-Instagram, Twitter): https://www.lennysnewsletter.com/p/kevin-weil-open-ai• Anthropic's CPO on what comes next | Mike Krieger (co-founder of Instagram): https://www.lennysnewsletter.com/p/anthropics-cpo-heres-what-comes-next• Linear: https://linear.app• Linear's secret to building beloved B2B products | Nan Yu (Head of Product): https://www.lennysnewsletter.com/p/linears-secret-to-building-beloved-b2b-products-nan-yu• Gemini: https://gemini.google.com• Microsoft Copilot: https://copilot.microsoft.com• How Palantir built the ultimate founder factory | Nabeel S. Qureshi (founder, writer, ex-Palantir): https://www.lennysnewsletter.com/p/inside-palantir-nabeel-qureshi• McKinsey & Company: https://www.mckinsey.com• Deloitte: https://www.deloitte.com• Accenture: https://www.accenture.com• Building a world-class sales org | Jason Lemkin (SaaStr): https://www.lennysnewsletter.com/p/building-a-world-class-sales-org• Peter Dedene on X: https://x.com/peterdedene• Hang Huang on X: https://x.com/HH_HangHuang• Hugo Alves on X: https://x.com/Ugo_alves• A step-by-step guide to crafting a sales pitch that wins | April Dunford (author of Obviously Awesome and Sales Pitch): https://www.lennysnewsletter.com/p/a-step-by-step-guide-to-crafting• Clay: https://www.clay.com• Apollo: https://www.apollo.io• Jason Lemkin on X: https://x.com/jasonlk• Gavin Baker on X: https://x.com/GavinSBaker• Jason Cohen on X: https://x.com/asmartbear• Baywatch on Prime Video: https://www.primevideo.com/detail/Baywatch/0NU9YS8WWRNQO1NZD5DOQ3I8W6• Playground: https://www.tryplayground.com• ClassDojo: https://www.classdojo.com• Jason Lemkin's post about Replit: https://x.com/jasonlk/status/1946069562723897802—Production and marketing by https://penname.co/. For inquiries about sponsoring the podcast, email podcast@lennyrachitsky.com.—Lenny may be an investor in the companies discussed. To hear more, visit www.lennysnewsletter.com
Caring for a horse with a long-term illness or injury requires both financial commitment and practical planning. Veterinary bills, medications, specialized feed, and management adjustments can add up quickly, so creating a clear financial plan helps owners prepare for ongoing expenses. Practical management—such as adjusting your horse's workload, providing appropriate turnout, and maintaining a consistent routine—can support your horse's well-being. Work closely with your veterinarian to be sure your horse receives individualized treatment.During this Ask TheHorse Live event, two veterinarians answer listener questions about managing horses with chronic illness and injury. This event is sponsored by CareCredit. About the Experts: Nathan Canada, DVM, MS, Dipl. ACVS, attended Oklahoma State University's Center for Veterinary Health Sciences, in Stillwater, and received his DVM in 2011. After graduating, he completed a one year internship at Peterson and Smith Equine Hospital in Ocala, Florida. He then traveled to Kansas State University's Veterinary Health Center, in Manhattan for an additional year of training. During this time, he was selected to enter the equine surgery residency program. He completed his residency in July of 2016 and received his master's degree in Veterinary Biomedical Sciences. He obtained diplomate status in February 2017. Canada enjoys spending time with his family, connecting with others through his local church, and anything that involves being outdoors, especially fishing.Dr. Kristi Gran is a 2007 graduate of Tufts University School of Veterinary Medicine, and a board certified internal medicine specialist, having completed her residency at Purdue University in 2011. She is a partner and veterinarian at Conley & Koontz Equine Hospital in Columbia City, Indiana.
Cerebrium is a serverless AI infrastructure platform orchestrating CPU and GPU compute for companies building voice agents, healthcare AI systems, manufacturing defect detection, and LLM hosting. The company operates across global markets handling data residency constraints from GDPR to Saudi Arabia's data sovereignty requirements. In a recent episode of Category Visionaries, I sat down with Michael Louis, Co-Founder & CEO of Cerebrium, to explore how they built a high-performance infrastructure business serving enterprise customers with high five-figure to six-figure ACVs while maintaining 99.9%+ SLA requirements. Topics Discussed: Building AI infrastructure before the GPT moment and strategic patience during the hype cycle Scaling a distributed engineering team between Cape Town and NYC with 95% South African talent Partnership-driven revenue generation producing millions in ARR without traditional sales teams AI-powered market engineering achieving 35% LinkedIn reply rates through competitor analysis Technical differentiation through cold start optimization and network latency improvements Revenue expansion through global deployment and regulatory compliance automation GTM Lessons For B2B Founders: Treat go-to-market as a systems engineering problem: Michael reframed traditional sales challenges through an engineering lens, focusing on constraints, scalability, and data-driven optimization. "I try to reframe my go to market problem as an engineering one and try to pick up, okay, like what are my constraints? Like how can I do this, how can it scale?" This systematic approach led to testing 8-10 different strategies, measuring conversion rates, and building automated pipelines rather than relying on manual processes that don't scale. Structure partnerships for partner success before revenue sharing: Cerebrium generates millions in ARR through partners whose sales teams actively upsell their product. Their approach eliminates typical partnership friction: "We typically approach our partners saying like, look, you keep the money you make, we'll keep the money we make. If it goes well, we can talk about like rev share or some other agreement down the line." This removes commission complexity that kills B2B partnerships and allows partners to focus on customer value rather than internal revenue allocation conflicts. Build AI-powered competitive intelligence for outbound at scale: Cerebrium's 35% LinkedIn reply rate comes from scraping competitor followers and LinkedIn engagement, running prospects through qualification agents that check funding status, ICP fit, and technical roles, then generating personalized outreach referencing specific interactions. "We saw you commented on Michael's post about latency in voice. Like, we think that's interesting. Like, here's a case study we did in the voice space." The system processes thousands of prospects while maintaining personalization depth that manual processes can't match. Position infrastructure as revenue expansion, not cost optimization: While dev tools typically focus on developer productivity gains, Cerebrium frames their value proposition around market expansion and revenue growth. "We allow you to deploy your application in many different markets globally... go to market leaders love us and sales leaders because again we open up more markets for them and more revenue without getting their tech team involved." This messaging resonates with revenue stakeholders and justifies higher spending compared to pure cost-reduction positioning. Weaponize regulatory complexity as competitive differentiation: Cerebrium abstracts data sovereignty requirements across multiple jurisdictions - GDPR in Europe, data residency in Saudi Arabia, and other regional compliance frameworks. "As a company to build the infrastructure to have data sovereignty in all these companies and markets, it's a nightmare." By handling this complexity, they create significant switching costs and enable customers to expand internationally without engineering roadmap dependencies, making them essential to sales teams pursuing global accounts. // Sponsors: Front Lines — We help B2B tech companies launch, manage, and grow podcasts that drive demand, awareness, and thought leadership. www.FrontLines.io The Global Talent Co. — We help tech startups find, vet, hire, pay, and retain amazing marketing talent that costs 50-70% less than the US & Europe. www.GlobalTalent.co // Don't Miss: New Podcast Series — How I Hire Senior GTM leaders share the tactical hiring frameworks they use to build winning revenue teams. Hosted by Andy Mowat, who scaled 4 unicorns from $10M to $100M+ ARR and launched Whispered to help executives find their next role. Subscribe here: https://open.spotify.com/show/53yCHlPfLSMFimtv0riPyM
In this episode, Rebecca McOnie, DVM, ACVS, joined us to discuss equine castrations, including her preferred surgical techniques, anesthesia recommendations, safety considerations, and more.This episode of Disease Du Jour is brought to you by Equithrive.GUESTS AND LINKS - EPISODE 165Host: Carly Sisson (Digital Content Manager) of EquiManagement | Email Carly (CSisson@equinenetwork.com)Guest: Dr. Jane ManfrediPodcast Website: Disease Du JourThis episode of Disease Du Jour podcast is brought to you by Equithrive.Connect with the Host: Carly Sisson (Digital Content Manager) of EquiManagement | Email Carly (CSisson@equinenetwork.com)