Podcasts about content community

00:00 Intro in Spanish ep 100, con Joe McCann 2:38 ¿Por qué Joe es tan crack? 8:03 We Welcome Joe McCann from Asymmetric he should come back to Medellin 9:30 Someone traded cows for Solana in Colombia 11:10 Asymmetric rate the No 1 hedge fund in the world 15:50 Why is Joe such a good investor, the knowledge that gives him an edge 18:05 What is supressing the #BTC price? 27:13 Macro a mix of psychology and economics 36:45 Content + Community = culture 39:25 Richard Dawkins and the origin of memes 51:34 The tectonic political shift regarding crypto 59:11 Why solana wins? --------- Interesados en conectar con Joe McCann escribirle a Hernan al hernan @10am. capital Únete a 10AM ALPHA aquí: https://www.youtube.com/channel/UC1yKEFqN6Tzz9DTK7fwS3LQ/join Ticker de crypto/acciones: https://shorturl.at/chF36 Staking de Solana con MEV: https://shorturl.at/oxPY8 Nada del contenido expresado en el canal son recomendaciones financieras (not financial advice, NFA) Síguenos en Whatsapp https://whatsapp.com/channel/0029Va7npiPBA1ewkeO36R37 Twitter: Canal 10AM: https://twitter.com/10ampro Hernán Jaramillo: https://twitter.com/holdmybirra Darío Palacio: https://twitter.com/dariopalacio Lucas Jaramillo: https://twitter.com/lucasjaramillod El Gordo: https://twitter.com/Gordoneaprod TikTok: Canal 10AM: https://tiktok.com/@10ampro

You may know Sex and the City as a massive hit and content machine - and the reason everyone was drinking cosmopolitans. But you may not know that it started as an actual newspaper column.So let's talk about how and why that one piece of content made a lasting mark on the cultural zeitgeist. And what we can take from the show and apply to our own marketing.In this episode, we're talking about the Emmy Award-winning show with the Head of Content at Dandy, Rocky Rakovic. Together, we talk about how content marketing is like dating your audience, why style and design are important, and why it's crucial to report back to the group.About our guest, Rocky RakovicRocky Rakovic is Head of Content at Dandy. He has been with the company since September 2022. Prior to Dandy, Rocky served as Director of Content & Community at Ro. He has also led content and brand activation for Time Out Group, and worked as Editor in Chief at Inked, and Editor at Playboy.What B2B Companies Can Learn From Sex and the City:Content marketing is like dating your audience. Rocky says, “You're courting the customer. You want to make sure that you find the right person. Ultimately what a marketer does is they play matchmaker between company and customer. And your ultimate goal is to look for a mutually beneficial relationship between the two.”Style and design are important. Once your messaging is tucked away, dial in the visual details. Rocky says, “If Carrie wore Crocs, I wonder if she would have had the same draw, if the show would have done that well. Fashion was such the fifth character - and maybe the city was the fifth and fashion was the sixth character in that show. And I've been in conversations like, ‘Let's just do the scrappy, quick and dirty video.' And it's like, ‘Or we could take our time and do it right and have the design look [good].  And I just think good design, good look and feel really enhance whatever message you're giving.” He adds, “The quality of content speaks to the care that the company has in everything they deliver.”Report back to the group. Bring your content ideas back to your team for feedback. Rocky says, “In content creation, you gotta go off and do parts of it on your own. That's not gonna happen in a room or a Zoom, the really great stuff. But I think that you can come back to your team and say, ‘What do you think of this thing that I came up with?' And if you've got a good team that you can trust, they'll be a great barometer.” It's like how Carrie, Miranda, Samantha and Charlotte all get together and talk about the guys they're dating. It's how they connect and process their romantic lives.Quotes*”You got to be a champion of your audience over everything else. Like as a marketer, you are translating the brand mission into pain points that you can tell your audience about that will help them. And you've got to feed back what you're hearing from that audience to the higher ups to explain like, ‘No, no, no, here's where we should be spending our time. Cause here's what potential customers and current customers are looking for.'” - Rocky Rakovic*”What we seek to create in content is not something great. It is something different. You need to create the thing that makes you unique at the party.” - Ian FaisonTime Stamps[0:55] Meet Rocky Rakovic, Head of Content at Dandy[3:01] Dandy's Innovative Approach to Dentistry[6:54] Rocky's Career Journey[12:21] Sex and the City: Origins and Impact[30:12] Real Talk in 'Sex and the City'[32:32] Impact of HBO Shows[35:27] Design and Marketing Insights[40:34] Content Strategy and Audience Engagement[41:58] Creative Campaigns[47:58] Journalism in B2B MarketingLinksConnect with Rocky on LinkedInLearn more about DandyAbout Remarkable!Remarkable! is created by the team at Caspian Studios, the premier B2B Podcast-as-a-Service company. Caspian creates both nonfiction and fiction series for B2B companies. If you want a fiction series check out our new offering - The Business Thriller - Hollywood style storytelling for B2B. Learn more at CaspianStudios.com. In today's episode, you heard from Ian Faison (CEO of Caspian Studios) and Meredith Gooderham (Senior Producer). Remarkable was produced this week by Meredith Gooderham, mixed by Scott Goodrich, and our theme song is “Solomon” by FALAK. Create something remarkable. Rise above the noise.

Die 3 Dinge die ich jeden einzelnen Tag für mein Unternehmen mache? Content Community Über mein Unternehmen nachdenken (Vision, Produkte, Aufstellung, Strategie, Funnel, Emails,...) Du möchtest wissen, wie du dein Unternehmen so aufbauen kannst, dass du täglich mindestens 500€ Cash machst? Hier geht's zu meinem 0€ Webinar: ⁠Julia Trost - Webinar⁠ Hier geht's zu Verkaufen mit Liebe mit 222€ Rabatt: https://kurse.juliatrost.de/verkaufen-mit-liebe/?coupon=222EUROADA2023 & hier geht's zu meinem Instagram Profil: https://www.instagram.com/juliatrost.beratung/

In this episode, Joe Lemon discusses content creation challenges and explores various strategies to leverage UGC for better engagement.Key Points:Traditional content creation can be expensive and time-consuming.Trustworthy content is crucial for audience engagement.User-generated content is the most trusted form of content.Different types of UGC exist:Authentic UGC (e.g., reviews)Creator content (e.g., YouTubers)Branded content (e.g., sponsored posts)Staged UGC (least trustworthy)Examples of effective UGC implementation:Hosting online communities (e.g., Mighty Networks)Influencer marketing (done strategically)Connect with Joe LemonJoeLemonDotCo YouTube: Joe Lemon

In the digital age, words are currency — and we're all writers! In this episode, host John Arnold is joined by KBR communications manager Rebecca Lewis for a discussion about how KBR's new Content Community of Practice is exploring the art of the possible with the written word, building consistency in how writing is done at KBR, and safeguarding a global brand in the process.

Jimmy Daly, Founder of Superpath, shares his community-led content strategy. Download the free powerups cheatsheet: https://marketingpowerups.com/051

Welcome to this week's episode of Show Up Fully! I'm joined by Alissa Alter, certified Pilates instructor and founder of Pilates For Your Privates. She's a former Broadway performer, a podcast host, an author, and the co-founder and Content & Community of the media platform, pstprtm.com.Get the Full Show Notes HereIn my conversation, Alissa — also called the Amy Poehler of vaginas — shares her mission to destigmatize people with vagina's experience and body and normalize the conversation. Alissa provides a LIVE demo to help you understand, Where Is Your Vagina Pointing? And highlights how her own physical recovery became the gateway to understanding both physical and emotional bodily responses.Her energetic, yet educated approach around the topic of pelvic health serves as a reminder that we are our body's best advocate. Alissa describes ways to support pelvic health and why showing up fully means acknowledging all parts of ourselves.Topics Covered:● A demo of Alissa's pelvic floor practice● How vagina alignment played a role in Alissa's physical recovery● Dialogue with the body about pain● How change capitalizes on neuroplasticity as part of the healing process● Tools for when you don't want to show up and how to be present with it ● The power of normalizing conversations around advocating for yourselfListen to the episode on Apple Podcasts and Spotify, or on your favorite podcast platform. Tag us @chefcarlacontreras and @alissaalter  to continue the conversation.Eat Well,xo Chef CarlaPS: Join The Nourishing Creativity Community on Substack. I am hosting my first Nourishing Creativity Retreat Saturday 10/28. Join us here

We're so lucky to have some great guests with us today to discuss building a brand through content, community and so much more.  The panelists are also content partners.  Content partners help Voyage in so many ways from sponsoring our mission, spreading the word about the work we do and collaborating with us on content like this.Toneka Smith | Business Consultant-Social Media ManagerIntro: I am a social media manager.Voyage Story: https://voyagemichigan.com/interview/hidden-gems-meet-toneka-smith-of-t-smith-business-consulting-llc/Instagram: https://www.instagram.com/tsmithbusinessconsultingllc/Autumn Campbell | Clothing Line, Podcaster & MotivatorIntro: Transparent, open and honest! LITYLord, I Thank You! It's all about being accountable, appreciative and owning life as it comes!Voyage Story: https://voyagemichigan.com/interview/meet-autumn-harris-of-novi/Website: www.lityllc.comYoutube: @lityllc

IN THIS EPISODE: LinkedIn Live events have so many benefits and they don't have to be scary and hard. We break down our funny first-time livestreaming stories, best tips, and how you can get started with yours too. BUY YOUR COPY: Our book: The LinkedIn Branding Book, The Power of Two: Build Your Personal and Business Brand on LinkedIn for Exponential Growth, is available on Amazon in Kindle, paperback, and hardcover editions: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://mybook.to/The_LinkedIn_Branding_Book⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ (plus bonus Brand Squared Workbook, 50-page actionable bonus with your book purchase.) THE BACKSTORY: Michelle B. Griffin and Michelle J. Raymond met on LinkedIn through the power of commenting in December 2020. Together they have supported each other with complimentary yet different strengths to rise up and stand out on LinkedIn with their personal branding and business branding businesses. Both quickly realized that the “Power of Two” as #MichelleSquared was a force for good that would propel success more than what was possible on their own. Learn and sign up as a member at ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠MichelleSquared.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Follow ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠The LinkedIn Branding Community Page⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ for exclusive news, updates, and announcements. ABOUT US: Michelle B. Griffin is an international personal branding strategist who has devoted her career to connecting people, growing communities, and building brands. As The Brand Therapist,℠ Michelle untangles your personal brand so you can (finally!) nail your messaging, confidently communicate your story, and unquestionably attract more attention to grow your business. She is a frequent speaker, guest contributor, and host of Ask The Brand Therapist,℠ a top-ranked personal branding podcast by Feedspot. LinkedIn: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/michellebgriffin/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Website: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://michellebgriffin.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Join Michelle's free LinkedIn Personal Branding Community, The #365 Creators:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ https://the365creators.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Michelle J. Raymond is a globally recognized LinkedIn Company Pages and Business Growth Strategist expert. Through her company B2B Growth Co, she shares her 15+ years of sales and almost 10 years of B2B social selling on LinkedIn experience to help small business owners stand out and attract opportunities to grow their businesses. LinkedIn: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/michellejraymond/⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Website: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.b2bgrowthco.com⁠⁠⁠ Join Michelle's "Cheer Squad for Good" LinkedIn Group for women who own businesses. ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/groups/14049931⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ TRANSCRIPT: READ HERE --- Send in a voice message: https://podcasters.spotify.com/pod/show/thelinkedinbrandingshow/message

In this engaging episode of "The Root of All Success," we delve into the powerful trio that fuels modern enterprises: Content, Community, and Commerce. Join our The Real Jason Duncan and Jeffrey Hayzlett as they unravel the intricate relationship between these elements and uncover how they collectively drive businesses towards unprecedented heights. Whether you're a budding entrepreneur, a marketing maven, or a curious listener intrigued by the dynamics of modern business, this episode of "The Root of All Success" promises valuable takeaways. Tune in to gain a profound understanding of how Content, Community, and Commerce harmonize to fuel the engine of achievement in today's competitive landscape. Jeffrey's Website Link: Jeffrey's Social Media: Facebook: Instagram: Linkedin: Youtube: Twitter: Love the show? Subscribe, rate, review & share! https://therealjasonduncan.com/podcast This episode is sponsored by Dubb. Up your email game and make videos that convert! Get two free weeks and 50% off your first two months with this link: therealjasonduncan.com/dubb Learn more about your ad choices. Visit megaphone.fm/adchoices

Cori Sue Morris is a third-time female founder with 2 successful exits, wellness junkie, and total mycophile. She's the founder of Retreat, a microdosing platform providing content, community, and coaching to psychedelic newcomers. Cori has 15+ years building and scaling brands as a founder & head of marketing, including Havenly, Usual Wines, UrbanStems, WeWork, Curex and Tailwind. Cori is a member of the Microdosing Collective, Psychedelic Women, and is currently training to be a psychedelic facilitator with Synthesis Institute. Cori is passionate about helping others improve their wellbeing, building brands, and supporting women-led businesses. She has a bachelor's degree in journalism from the University of North Carolina at Chapel Hil, and a master's degree from the George Washington University Elliott School of International Affairs. @corisue Learn more about your ad choices. Visit megaphone.fm/adchoices

Hello there carebears, podkillers and every capsuleer in between! Rambo and Taylor Rick & Daemon talk about Eve Echoes News and Updates, community news, game tips and much more!Check it out! Feel free to join us in the studio on my discord, Sundays 6:00pm MST/ 01:00 UTC.Echoes of New Eden Discord: https://discord.gg/M56U3U6bfQEchoes of New Eden Podcast Youtube channel: https://www.youtube.com/channel/UC4ox...Leave us a Voicemail! (928) 224-9027‬Echoes from the Front Youtube Channel: https://youtube.com/c/EchoesfromtheFrontSubscribe to our youtube!New Eden FM discord: https://discord.gg/bbNjs7VcfhNew Eve Echoes subreddit: https://www.reddit.com/r/echoes_eve/Thanks, everybody, farewell and fly safe.   

Supertails is a trailblazer in the pet care category, taking the approach of building a full-stack platform. Varun traces his journey from ideation to go-to-market and talks about the macroeconomic trends that he is betting on and the amazing metrics of a petcare e-commerce business.Know about:- Insights gained during the pandemic Product offering Building the pet relationship manager team Funding journeyClick here to read the text version of the episode

“I'm always just working from my gut,” says Joy Wilson, self-taught home cook and baker who has been sharing comforting and approachable recipes on her popular and award-winning blog Joy the Baker since 2008. Since then she has become editor-in-chief of Joy the Baker biannual magazine, written three cookbooks, created her own baking and breakfast mix product line with William Sonoma, and even collaborated with Delicacies jewelry on a culinary themed capsule collection of necklaces and earrings. Saveur Magazine named Joy the Baker Best Baking Blog and the London Times named it a Top 50 food blog. She has appeared in New York Magazine, Country Living, Better Homes and Gardens and on The Today Show. Joy inspires home cooks of all ages to try new things, and proves that baking isn't about the latest high-tech gadgets but following your sweet tooth into the kitchen and creating something beautiful. She is also the brains behind the popular Instagram account–her passion project–Drake on Cake. She can be found with a bag of cookies and a pound of butter in her purse. Top takeaways from today's episode:Stay true to your work but be flexible. The possibilities afforded by these new social media platforms is an exciting chance to be creative. Build quality content for people. This is the foundation of a strong business. Respect that community and stay true to what you offered them. Don't go for the quick buck. They'll feel it and it's icky.Quotes• “I really still focus on creating quality content for people. That's the base of everything.” (31:44-31:51 | Joy) • “Be consistent. If you're going to be on the internet and you have a thing to offer, be consistent about offering it to people.” (36:06-36:13 | Joy)• “Take time to connect with your community…they're the ones who will buy something from you if you ask them.” (36:25-37:15 | Joy) Connect with Joy Wilson a.k.a. Joy the Baker:Instagram | http://www.instagram.com/joythebakerTikTok | http://www.tiktok.com/@heyjoythebakerPlease don't forget to rate, comment, and subscribe to Dear FoundHer on Apple, Spotify, or wherever you listen to podcasts!You can now work with Lindsay 1:1 to build and monetize your community through the same method she used to grow and scale her business. Fill out the form here and set up a FREE 30-minute consultation.Make sure you sign up for Lindsay's newsletter and have all of the takeaways from every podcast episode sent straight to your inbox. PLUS, you'll get a tip every week to help you grow and scale your own business.Don't forget to follow Lindsay on Instagram: https://www.instagram.com/lindsaypinchukUse code FoundHer for 50% off your first month with both HiveCast and FiresidePodcast production and show notes provided by HiveCast.fm Hosted on Acast. See acast.com/privacy for more information.

Why it was selected for "CBNation Architects": It was awesome to hear Scott's approach to community and his 3 C's (content, community & clothing) that I think we all can learn from. I think it's in alignment with "Being Your Own Media Company." It was great to hear also how he uniquely approached and executed in his business.  Check out premium content in the CBNation Library at http://cbnation.co/library and pick up our eBook to hear some of the best lessons at http://cbnation.co/shop. Previous Episode: https://iamceo.co/2018/08/27/054-ceo-creates-a-rugby-brand-delivering-content-community-clothing/

I'm launching a coaching program & community to help coaches/mentors/healers get (and stay) consistent in creating authentic content: The Soul Gym -- https://www.georgekao.com/SoulGym (www.GeorgeKao.com/SoulGym)

Summary:This week on How To Win: Jaleh Rezaei, CEO and co-Founder of Mutiny. Mutiny is a no-code AI and personalization platform for marketers. Mutiny launched in 2018, raised their Series A in 2021 with Sequoia Capital, and their Series B this year with Tiger Global. They now have over 70 employees. In this episode, we discuss how they carved out and dominated their niche, the benefits of building a community around your product, and why continually innovating to add value should be part of your long-term strategy. I weigh in on building a great business in an existing category, increasing your customer value footprint, and competing to be unique.Key Points: Jaleh talks about how she spotted a gap in the market during her time at Gusto (01:03) How does Mutiny go beyond A/B Testing? (04:30) What is Mutiny's go-to-market strategy? (05:50) I discuss building a business in an existing category with a quote from Professor Jonathan Byrnes (09:09) Jaleh breaks down Mutiny's unique customer acquisition-focused marketing (10:50) I weigh in on the importance of new customer acquisition with a quote from Professor Byron Sharp (11:52) Jaleh lays out Mutiny's long-term strategy (13:02) I stress the importance of adding customer value with a quote from Unbounce's Tamara Grominsky (15:38) Jaleh discusses Mutiny's strategy to differentiate faster (16:48) I weigh in on competing to be unique with a quote from business strategist and Harvard Professor Michael Porter (18:38) Jaleh gives three pieces of advice to fellow SaaS founders (20:15) Wrap-up (25:02) Mentioned:Jaleh Rezaei LinkedInJaleh Rezaei TwitterMutiny LinkedInMutiny WebsiteM2Professor Jonathan Byrnes and John Wass' Choose Your CustomerProfessor Byron Sharp's How Brands GrowTamara Grominsky on how Unbounce are pairing marketer and machine to create a new category and fend off the competitionMichael Porter's Competitive Strategy: Techniques for Analyzing Industries and CompetitorsMy Links:TwitterLinkedInWebsiteWynterSpeeroCXL

Jorge Soto is the Head of Content/Community/Partnerships at Reprise, a software company for interactive product demos/tours on the website to enable buyers to self-serve a custom demo. He helps companies achieve MLG via proper, modern, non-spam marketing. He is the host of the show “The Product-Led Revenue Show” and "Demo Diaries". Jorge dons B2B buyers' flip flops to share buying preferences for Marketing + Sales: ✅aware of vendors via peers/network/referrals/WOM/influencers via content/social/communities (tks to Marketing + Marketing's influence on peers) ✅learn about/try/buy vendors via peers and website (tks to Marketing) w/OPTION for Sales ❌Turn off + tune out: telemarketing, email spam, LinkedIn spam, bribery via gift cards (Sales Development)

Tobe Agency is a hybrid agency that helps brands market themselves via exciting creative content, specifically directed to their members. Currently, they focus on podcasts, videos, and downloadables, with their three pillars being content, community, and technology. In our conversation today we will learn how Tobe's CEO - Andrew Hong transitioned from finances to marketing, why he thinks that creative content is the future of the sector, and how important it is to have a community around your brand. As Andrew puts it you have to ‘Stand up to a community, launch and acquire members, and manage it. Keep listening for more key insights!You can learn more about Tobe and Andrew here:Tobe Agency - https://www.tobeagency.co/Andrew's Linked In -  https://www.linkedin.com/in/andrewnhong/ Andrew's Twitter - https://twitter.com/andrewnhong Andrew's Podcast - Entrepreneurship Sucks - https://open.spotify.com/show/5l7LQBSjFt0BMkH6vits8FAndrew's Publications on Tobe Agency website - https://news.tobeagency.co/learn/author/andrew-hongThis Podcast is brought to you by Growit Group and produced in collaboration with Circle Audio.Support the show

Here's a shocker: lots of your target accounts are on social. But nobody wants the connect-and-pitch! So, what do you do instead?Evan Patterson, Head of Content & Community at trender.ai, is joining the show to break down how he booked 40+ meetings in a month using just social, and how you can do the same.Yes... Evan's AEs were asking him to STOP booking meetings. His record? Over 80 in a month!Join us for this B2B Power Hour workshop on:✅  How to find the right conversations at scale✅  How to comment without being salesy✅  Why people don't want your outreach✅  Building trust with key accounts on social...and more!Join in to book more meetings with social & have some fun in the process!Follow Nicholas Thickett on LinkedIn: https://linkedin.com/in/nicholasthickettFollow Morgan Smith on LinkedIn: https://linkedin.com/in/morganjsmithVisit our site b2bpowerhour.com to learn more about our upcoming live shows, community, and more.

Sami Clarke is a certified health, wellness, & fitness trainer who built a large following for her workout videos and holistic approach to wellness. With millions of followers and hundreds of millions of views across Youtube, Instagram, & TikTok, Sami cultivated a strong community before deciding to start her own fitness & wellness platform, FORM. FORM not only offers digital fitness training and community access, but focuses on developing physical products that fit Sami's holistic approach to wellness.Sami Bernstein is Partner in FORM and previously served as SVP of Influencer marketing at Markett and is CMO of Kickback, a social shopping app that incentivizes sharing the brands you love. Sami has collaborated on influencer campaigns with some of the largest brands including Nike, Sephora, Apple Music and worked with thousands of influencers across her roles. 39:56Building Community? Save This.We love love love our community and talk with them all the time. So first and foremost starting the facebook group - literally before launch. Do people still use facebook? Do people still use facebook because I don't, BUT.. facebook is the only place where you can converse back and forth. And our biggest thing is this isn't about me communicating with them but it's more about them communicating together. Because that's going to grow then they're going to meet amazing people that are likeminded - so we're like we have to go to facebook.. AND IT WORKED! 46:45 - 47:20For Brands: Why Scripts ≠ StorytellingThere's a journey into what needs to happen before pressing, you know, complete purchase. And there have been so many different instances for influencer campaigns where all that matters is the ROI and I really encourage brands and founders to take a step back from that and lean into their storytelling through influencers and the way that influencers cannot read a script but really tell their own story on that brands behalf. I really think that brands that can do that well will convert so well.47:26Tell Your StoryAnd have the brand tell their story. People LOVE to know how they got to where they're at, they love the process rather than "hey we made it" and "try our product".. I mean tik-tok get raw with it, share the story!48:34-48:58 How TikTok Saved A Businesses CRISISThey were like "I'll take the crooked".. and i was like "you will?". Thousands of people liked it saying they'll take it. We were so upset we wasted all this money, everything was crooked, here comes tik tok "we LOVE the crooked" "give me the crooked".. so i made a tik tok wearing the crooked and i said "these are live right now, they are crooked, but go get em". We called them the tik tok special. I only put them on tik tok. They sold out in 5 minutes. This episode is brought to you by OpenStore: Visit https://open.store to get a free, no-obligation offer for your e-commerce business from OpenStore in 24 hours. Have any questions about the show or topics you'd like us to explore further?Shoot us a DM; we'd love to hear from you. Want the weekly TL;DR of tips delivered to your mailbox?Check out our newsletter hereFollow us for content, clips, giveaways, & updates!DTCPod InstagramDTCPod TwitterDTCPod TikTok Sami Clarke - Founder of FORMSami Bernstein- Partner of FORMRamon Berrios - CEO of Trend.ioBlaine Bolus - COO of OmniPanel

Nicola McClafferty, partner at the London-based VC firm Molten Ventures, estimates that it would've taken at least a decade to see as many people switch from brick-and-mortar to online shopping experience across the world if not for the lockdowns that saw a big part of the global population confined to their dwellings for months on end.While presenting a huge opportunity for the companies who were ready to handle this shift, this shift has also emphasised the shortcomings and issues of today's e-commerce and adjacent industries."We're looking at a large volume of retail and a change in purchase behaviour happening online that's leveraging an infrastructure, be it software or physical infrastructure, that has been built to service previous generations of retail," McClafferty said.This and similar issues in the field of consumer tech — or rather the startups that can solve them — is what McClafferty focuses on at Molten. We sat down to discuss what the future holds for this segment, and what trends are the most important to follow.

I've long said that "Content is King; Customer Experience is Queen; and Data is the Crown Jewels." But a number of people I respect take different approaches, suggesting that "user generated content is king," or "the customer is king," or even "community is king." And, whenever I run across something that challenges my experiences and… The post Where Content, Community, and Customer Experience Meet (Thinks Out Loud Episode 346) appeared first on Tim Peter & Associates.

This week we have Dallas back with us again and we talk about all the new things from the new patch like bounties, bugs, new mercs meta impact, the leeroy event, and more! We are also doing a community contest for creating a custom mercenary and the two winners will each receive a 60 pack pre order bundle for the next hearthstone expansion courtesy of Blizzard! Mullahoo, WizardBeast, and I will look through all the submissions and decide the two winners which will be announced on next weeks episode! I'll also be putting a video up on Sunday further going over the process of how to make a custom mercenary incase anyone has trouble with it so stay tuned for that! Create your custom mercenary here! Merc creator: http://www.hearthcards.net/ Background template: https://imgur.com/a/GsoW0oi Submit your entry to the giveaway contest here! Deadline is Friday April 1st and the winner will be announced on next weeks show! Contest Submission: https://twitter.com/FightingPit/status/1507749612710502405 Be sure to check out Dallas' stream and twitter! Twitter: https://twitter.com/dallas_777_ Twitch: https://www.twitch.tv/dallas_777 Other platform links to this episode: Spotify: https://open.spotify.com/show/4IWEp2M7davwYHade6iDLR Apple: https://podcasts.apple.com/us/podcast/the-fighting-pit-podcast/id1596853011 Anchor: https://anchor.fm/fighting-pit-podcast RSS Feed: https://anchor.fm/s/759e7bfc/podcast/rss Be sure to check out my great co-hosts Mullahoo, WizardBeast, and Tangster on all their platforms below! Mullahoo: Twitter: https://twitter.com/MullahooTTV Twitch: https://www.twitch.tv/mullahoo Articles: https://esports.gg/author/mullahoo/ WizardBeast: Twitter: https://twitter.com/WizardBeastOP Twitch: https://twitch.tv/wizardbeastop Tangster: Twitter: https://twitter.com/Tangster1922 Twitch: https://www.twitch.tv/tangster1922 Follow my twitch and twitter + subscribe on youtube for more episodes + mercs content! Twitter: https://twitter.com/ZombiesGoNomNom Twitch: https://www.twitch.tv/zombiezgonomnom Special thanks to Adrift for the intro/outro music from their song Ollie, check out their stuff here! Spotify: https://open.spotify.com/artist/4Hvhw71tr7n100ZPEWKdce?si=-TAr-5E9REucrxKt0EkY-w YouTube: https://www.youtube.com/channel/UCCuvJQvPG1O7I1OhHAzZfAw

Saurabh Saxena is a serial entrepreneur and has co founded startups like Lakshya and Vedantu and is currently the founder of Uable. In this episode he spoke about making the decision to pivot Uable from an edtech to a teens only social app, the nuances of managing such a pivot, how to build for teenagers and more in his conversation with Roshan Cariappa. 00:00 Introduction 01:36 Why Saurabh decided to Pivot 06:28 Selling a pivot to your stakeholders 09:33 Nuances of managing a pivot 13:53 Advice to entrepreneurs on pivoting 16:34 Best advice Saurabh received on Pivoting 18:26 Uable 2.0 21:43 Nuances of building for teenagers 24:53 User acquisition for a teen app 26:57 The "AHA" moment for a Uable user 30:28 Content moderation 33:53 Saurabh's thoughts on Content Community and Commerce 36:20 High level challenges Saurabh is solving 39:20 Saurabh's thoughts on the Indian startup ecosystem ------------------------------------- Click here to get regular WhatsApp updates: https://wa.me/message/ZUZQQGKCZTADL1 ------------------------------------- Connect with Saurabh : Linkedin: https://www.linkedin.com/in/saurabh-learn/ Twitter: https://twitter.com/Saurabh_Learn ------------------------------------- Check out our old episode with Saurabh Building in Edtech: https://youtu.be/hPRBeCatC2A ------------------------------------- Connect with Us: Linkedin: https://www.linkedin.com/company/startup-operator ​Twitter: https://twitter.com/OperatorStartup​​ ------------------------------------- If you liked this episode, let us know by hitting the like button and share with your friends and family. Please also remember to subscribe to our channel and switch on the notifications to never miss an episode! --- Send in a voice message: https://anchor.fm/startup-operator/message

Hey! Welcome to The S Word where we talk about the Stories, Strategies and Struggles of building a Successful business. If you enjoyed this episode, help spread the word by leaving a rating and review in Apple podcasts and telling what you think about the show. Are you struggling to bring in new clients consistently? Are your Ad costs spiralling? Head on over to storiesthatconvert.co.uk/quest to grab your FREE copy of the Storyselling Blueprint Quest and start building your own storytelling conversion machine today! Connect with me Instagram Facebook Connect with Shani Connect with Content Community: https://bit.ly/ConnectwtihContent Facebook: https://www.facebook.com/shani.taylor.opentograce Website: https://www.opentograce.com.au/

In this episode of The Community-Led Growth Show, our Host Joel Primack interviews Evan Patterson, Head of Content & Community at trender.ai Evan fell in love with community through his time watching YouTube shows in high school and noticed that the best influencer campaigns were with brands that the person actually liked and/or used. Once people got to know him via social channels, his thought process was that “once people get to know me, they'd like me, and eventually want to work and buy from me.” B2B vs. B2C is all the same, so he implemented similar strategies from past roles in his roles within B2B to develop his community and utilized it for Social Selling strategies. Evan was being where his audience was, so he felt it was appropriate for him to spend time there vs. doing activities for the sake of doing them in his past sales-focused roles. A key health check on your community, use social listening and see how many times in a timeframe is your organization being talked about. Also, follow Evan on Twitter.

Today's Topic - The Three C's of eCommerce. Chris Parsons https://www.linkedin.com/in/chrisapar...Delivering eCommerce https://deliveringecommerce.buzzsprou...A digital marketing expert with notable success in launching Canadian brands online. With 20 years' experience, Chris was a key member of leadership for Walmart Canada Corporation during the launch of Walmart.ca. Chris' accolades include working in the Pets Category where he significantly increased Big Al's and Ren's Pets online sales while working cross-functionally with store teams. He worked for newegg.ca as the National Manager and launched 8 Global Markets for the organization. As Director, eCommerce, Chris is responsible for the Home's strategic direction and online digital strategy.#content #community #commerce

Education in it's traditional sense is behind the times to put it lightly. And this has given rise to many models that have come up in the Ed-Tech space.And while the platforms and models differ, there is a growing focus on community based learning that in many ways emulates how the internet at large functions by blending content, community and education seamlessly. One company that has grown in this focus is Avalon Meta and on this episode, Varun is joined by Varun Mayya, CEO at Avalon Meta. Varun Mayya digs into how he looks at learning and education, why he's bullish on voice. He also talks about his journey as a content creator reflects on how he functions as an entrepreneur. Follow Varun Mayya on Instagram: https://instagram.com/thevarunmayya?utm_medium=copy_linkFollo Varun Mayya on Twitter: https://twitter.com/VarunMayya?s=09Talk to Varun Duggirala on Twitter and Instagram: @varunduggiYou can find Varun Duggirala on LinkedIn: https://www.linkedin.com/in/varun-duggirala-31090313You can listen to this show and other awesome shows on the IVM Podcasts app on Android: https://ivm.today/android or iOS: https://ivm.today/ios, or any other podcast app.

Episode 48 features Kate Wallinga host of Ignorance Was Bliss, a podcast that has transformed over its lifetime into a show, much like this one, full of people's stories. We talk about content, community, explore how our shows are made, and much much more. During the episode we cover: Collecting stories Authenticity Filters and Platforms Creating content Community "The Void" Interview v. Conversation/Discussion And much more... Mentioned and Helpful Links from This Episode AgentPalmer.com IWBpodcast.com Tweets @ThePalmerFiles @AgentPalmer @IWBpodcast Other Links Second Samson trilogy gets its ‘Hook' in quickly Entertainment Listening: Podcast v. Music: Finding Balance   You can also hear more Palmer in the meantime on Our Liner Notes, a musical conversation podcast with host Chris Maier and as mentioned on this show as co-host of The Podcast Digest with Dan Lizette. Music created and provided by Henno Heitur of Monkey Tongue Productions. --End Show Notes Transmission--

Mark Kilens is the VP of Content & Community at Drift, and in this episode, Mark and I discuss the content and community equation, why he hires for character and trains for skill and his personal operating system.

This episode features James Q. Quick, a JavaScript Developer, Speaker, Content Creator, and Dev Advocate. James has interesting insights into the world of developer advocacy and content creation. As a well-established resource in the tech community, he shares tips from personal experience on reaching a wide audience and growing your community - even when starting from square one. We also talk about James's work at Auth0 and security in general, as well as topics like the Jamstack and tech to get excited about right now.James is a developer, speaker, and teacher with a passion for Web Development. He is a Developer Advocate at Auth0 and has over 7 years of experience in Advocacy and Software Development. In his spare time, he runs a YouTube channel, plays co-ed soccer with his wife, spends time with his dogs, and can solve a Rubik's cube in under a minute. (He also has a new podcast called Compressed.fm!)Follow James on Twitter

How Customer Success and Community can partner to ignite education, adoption, satisfaction, upsells, renewals, retention, and advocacy. Brian Rights A Wrong: Molli Aronce Community Industry News: Higher Logic Acquired Vanilla Mighty Networks raised $50M in a Series B Nisha Baxi joined Gong as Head of Community Sharath joined Product Hunt as Community Programs Manager Mark Finnern joined Outschool as Head of Community  Becky Scott joined JumpCloud as Sr. Mgr, Technical Community Janice James joined AuditBoard as Head of Community Monica Sibisteanu was promoted to Head of Content & Community at Monese Iryna Charkashyna was promoted to Manager, Front End Development, Community Platforms at Palo Alto Networks Ashley Dodge was promoted to Senior Director, Community at Copado Chris Shernaman joined Netskope as Online Community Manager Customer Success Alteryx Use Case Stories Sponsored by: Higher Logic Acquires Vanilla: Better Together - Combining two, industry-leading platforms to bring human-focused engagement to more people than ever before. C School delivers hands-on education, mentorship, and independent practice so that you can land a full-time job in community. They are now accepting rolling applications for Existing CMs and Job Seekers.

Welcome to the eighth episode of Women of The Hobby! Hanna from SheCollectsCards and I are discussing our thoughts on the NFL Draft, our hobby content journey, and the community of support. Please like, subscribe, comment AND share with friends! :) Thank you all for the support. #womenofthehobby​​​​​ #sportscardinvesting​​​​​ #womeninsports​​​​​ #sportscards​

Friend, meet the super talented Stacey Owen! After our chat, we realized that we are actually marketing besties and that we share so many ideas about business & marketing! (so you can expect to hear more episodes with Stacey in the future). In today’s chat, we talk about community and why it is important to have people in your life who support you, inspire you, and help you reach your goals. And Stacey knows a lot about community! In addition to running Pepper —an agency that provides modern marketing and content strategy to creative entrepreneurs, she’s also the founder of Conference + Chill—the first of its kind, an ongoing worldwide virtual photography conference. ____ Want more content? Join the private FREE FB Group: https://www.facebook.com/groups/thetogrepublic ____ Check out the episode notes for more information: https://thetogrepublic.com/podcast/community-with-stacey-owen The Art of Pinning Class: https://thetogrepublic.com/pinterest 1:1 Coaching Program: https://thetogrepublic.com/coaching

Mark Kilens, VP of Content and Community at Drift, joined me on the Modern Startup Marketing podcast. Drift was founded in 2015, has ~400 people, and is based out of Boston, MA. They've raised Series C ($107M total). Drift helps companies (specifically, marketing and sales) engage in real-time, personalized conversations so they can build trust and accelerate revenue. Drift combines chat, email, video, and automation to remove the friction from business buying and make it more enjoyable and human. They came up with the categories “conversational marketing” and “revenue acceleration” and just announced a year of record-breaking growth. Here's what we hit on: 3 different eras and the evolution of brand, demand gen, and now a revenue focus across marketing and sales; What are the pain points that sales/marketing teams have where Drift comes in; Sales/marketing team alignment vs. actioning; How the marketing team is structured inside Drift - the hub of the customer experience AND employee experience; What makes Drift unique (from other martech SaaS companies); What marketing channels are working really well for Drift (e.g. LinkedIn, virtual events); How to think about SEO in an effective way - narrow targeting and entertaining media formats; LinkedIn marketing means using the power of real people within your business; Drift on gating content (HINT: they don't); Just because someone reads your content does not mean they're qualified - what else matters; Drift's marketing challenges (e.g. expansion, focus, etc.); You can't just buy martech and expect revenue to follow - need the strategy; Some of Mark's best marketing ideas (micro-content, reposition your content to different audiences); The vast majority of websites suck because they serve the marketer vs. customer; How Mark stays creative. You can find Mark on LinkedIn: https://www.linkedin.com/in/markkilens/ Find out more about Drift: www.drift.com For more content, subscribe to Modern Startup Marketing on Apple or Spotify (or wherever you like to listen). You can find Anna on LinkedIn: www.linkedin.com/in/annafurmanov or visit this website: www.furmanovmarketing.com Thanks for listening! --- Send in a voice message: https://anchor.fm/anna-furmanov/message

Community & content at Drift with Mark Kilens, VP of content & community In this episode we discuss with Mark about: ✔️ Why should companies invest in building communities? ✔️ What has been the biggest challenges & learnings from building Drift insiders? ✔️Certifications as part of content & community marketing? ✔️ Three most important questions that will serve as the foundation of your content and community strategy: 1) What stage is your business? 2) Who is your audience? 3) How do they buy your product? ✔️ And many more...

Irene kommt aus Wien, ist mit einem deutschen Mann verheiratet und wohnt aktuell in Niederösterreich. Sie stärkt und bestärkt dich in deiner Content-Arbeit. Dabei profitierst du von ihrer Marketing- und Kommunikationserfahrung, wo sie komplexe Content-Systeme ausgiebig erlebt hat. Durch ihr Studium in  „Content Strategy“ in Graz und London, ist sie gut in der internationalen Content-Community vernetzt und liefert dir die neuesten Trends und Methoden. Du findest Irene auf den Bühnen dieser Welt und an verschiedenen Hochschulen. Vieles von ihrem Wissen kannst du nachlesen im Bestseller „Think Content!“, bei dem sie als Co-Autorin starken Einfluss auf die inhaltliche Neuausrichtung der zweiten Auflage hatte Frage dich mal: - Gibt es keine Abweichungen zwischen den Kundenansprüchen und dem angebotenen Content? - Wird deine Organisation an allen möglichen Berührungspunkten (Website, Flyer, Google-Suche, Social Media, …) so erlebt, wie du gerne wahrgenommen werden willst? - Wird Content produziert, mit genau definiertem Ziel und Zweck? Taucht hier ein „Nein“ bei dir auf – so hast du Handlungsbedarf. **** Lerne Irene schon mal etwas näher kennen – höre dieses Interview.     ***** Was ist der Pitch von Irene?  Irene stärkt und bestärkt dich in deiner inhaltlichen und fachlichen Arbeit, sodass sich leichter Lösungen ergeben.   Welche praktischen Tipps hat Irene aus ihrer Praxis für dich? - Kenne deine Zielgruppe! Daraus ergibt sich oft die Folgestrategie mit welchem Kanal, welchem Bild, Artikel oder Videos, man sich präsentiert. - Bei Social Media – fange klein an und mach nicht alles. Es wird mit deiner Zeit nicht ausgehen, wenn du überall präsent sein willst. - Digitalisierung kann auch die Effektivität deutlich erhöhen. So hatte sie vor kurzem noch einen klassischen Halbtagesworkshop mit einem Kunden geplant, der nun durch die Corona-Bestimmungen nicht offline stattfinden kann. Jedoch lassen sich dadurch auch die 4 Stunden auf 4 einzelne Stunden gestalten und wenn diese nach und nach bearbeitet werden erhöht sich die Effektivität deutlich.   Welche Verbindung hat Irene zu Frau & Geld und womit und wie verdient sie ihr Geld? Auch Irene ist dabei ihre noch überwiegend Offline-Beratung auf Online-Beratung umzusetzen und dort ihre Angebote zu platzieren. Wie wichtig ist Geld für Irene? / Macht Geld sie glücklich? Irene ist heute 43 Jahre jung/alt und gerade in einer Wandlungsphase, wo sie beginnt sich mit Geldthemen auseinanderzusetzen. Die Vorsorge gestalten und anderes. Ihr Vorbild ist auch ihre Mutter, die auch das Geld zusammengehalten hat in ihrer Familie.   Geld alleine macht nicht glücklich, sondern das was du damit machen kannst, wie z.B. ortsunabhängig arbeiten zu können.    Was war ihr schlimmster Moment, ihre größte Herausforderung als Unternehmerin? Und wie ist sie damit umgegangen? Ihre Herausforderung war ihr eigenes Business mit der Frage: Wie definiere ich mein Angebot? Weil niemand zuerst verstanden, was ihr Angebot war.    Welche Werte sind für Irene wichtig?Verlässlichkeit, Humor, Harmonie und Wertschätzung     Was bedeutet Erfolg für Irene? Freiheit Was sind die drei Stärken von Irene?Humor, gutes Gespür für Menschen und Situationen, ideenreich und kreativ.   Gibt es ein Lebensmotto, ein Lieblings-Zitat das Irene begleitet? Sie dreht es gerade um, weil sie ein Negativzitat viel zu lange als Jugendliche begleitet hatte. Sei nicht wie die stolze Rose, die bewundert will sein, sei wie das Veilchen im Moose, still, bescheiden und rein. Das macht keinen Sinn für sie mehr und sie hat es umgedreht   Was war der beste Rat, den sie je bekommen hast? P.S: Das musst du hören – dies lässt sich hier nicht gut wiedergeben. Welche Internet-Ressource hat für sie persönlich einen hohen Mehrwert und warum? LinkedIn ist eine gute Community geworden, wo sie sich mit gleichgesinnten austauschen kann und sie ihre Zielgruppe ebenso präsent hat. Was ist die beste Buchempfehlung von Irene? Viele – schaue jedoch in ihr eigenes Buch: DAS Buch zu Content Strategie „Think Content!“ von Irene Michl und Miriam Löffler ist jetzt erhältlich https://www.rheinwerk-verlag.de/think-content_4127/?GPP=tc2019 Welchen „letzten Tipp“ gibt Dir Irene mit auf den Weg? Fokussire dich, kenne deine Zielgruppe. Habe keine Angst Fehler zu machen. Lernen entsteht durch Probieren.   Wie kann man Irene am besten erreichen? Mag. (FH) Irene Michl, MA, Content Strategin Ing. Julius Raab Straße 6 2523 Tattendorf Unternehmensberaterin Mobil: +43 676 339 12 38 Mail: irene.michl@irenemichl.at Web:  www.irenemichl.at Landingpage: www.irenemichl.at/content-strategie-potential-analyse/ Facebook Fanpage: www.facebook.com/ContentQueenIreneMichl LinkedIn: www.linkedin.com/in/irenemichl @irenemichl Ihr Buchtipp: Think Content!  https://www.irenemichl.at/thinkcontent  Ihr Produkt: Webinare und Beratung rund um Content Strategie Ich freue mich, wenn Du mir ein Feedback hier im Blog oder auf Facebook hinterlässt

It's makeover time. In this live show, CEO and Co-founder of Directive, Garrett Mehrguth, and a SaaS marketing leader work together to build an on-the-spot strategy for a recognizable SaaS brand - as quickly as possible. Today's guest, Drift's VP of Content and Community Mark Kilens!

Can you believe it? We’re over halfway through the 2020 F1 season!Tinus takes a stab at grading each of the drivers for his midterm report card (with an impromptu feature of the F1 Content Creators Community).Please let us know how you would rate the drivers in the comments below!Find our latest Content Community ratings here: https://twitter.com/tf1sho/status/1305581197783949318?s=21Follow us on Twitter: @tf1sho#f1 #formula1 #podcast

Laura Stevens: Hello and welcome to the Government Digital Service Podcast. My name is Laura Stevens and I'm a Creative Content Producer here at GDS. And for this month's episode, we're talking about Content Design. We're going to find out what it is, how it helps government and where you can learn more. And to tell me the answer to these questions are Amanda Diamond and Ben Hazell. So welcome both to the GDS Podcast. Please could you introduce yourselves and your job roles here at GDS. Amanda first.    Amanda Diamond: Yeah, hi, Laura. I'm Amanda Diamond and I'm Head of GDS Content Design and Head of the Cross-government Content Community. I joined GDS in 2016, so August 2016, in fact. So it is 4 years exactly that I've been at GDS. Last year I went on loan to Acas as their Head of Content to help with their digital transformation. And prior to that I have worked in journalism. So I started out as a journalist. Prior to GDS, I worked at Which?, the consumer association, as their Deputy Editor for Which? magazine, Deputy Editor for their travel magazin, and I helped launch and run their consumer rights website as their Consumer Rights Editor.     Ben Hazell: Hello, I'm Ben Hazell. I'm a Content Product Lead here at GDS on the GOV.UK programme. I currently work on a team dealing with Coronavirus Public Information Campaign. In the recent past, 5 months ago, I was working on the EU Exit Public Information Campaign. And prior to that, I've been working on the means of publishing and production for content on GOV.UK, looking at workflows and providing the tools and data that help people manage the content on GOV.UK. Prior to that, like Amanda, I was actually in journalism. I worked on a big newspaper website for about 9 years.   Laura Stevens:  So thank you both for introducing yourselves. And I want to start with the first of my questions which is, what is content design?     Amanda Diamond:  I don't mind starting, and that is a great question, Laura, and one that I love to answer. So basically and I'll tell you for why, people often confuse content design with different things, mainly comms. They also think that content design is just about the words. And of course, words are really important and content design is you know concerned with words. But it's not the only thing when you're talking about content design.    So content design could be a map, it could be text on a button or a sign. It also includes things like charts or graphs. Content design is about packaging up the right information in a way that makes it easy for people to understand at the point that they most need it.    So for me, I often tell people that content design is at its core: problem solving. And what do I mean about that? Well, I mean that it's about asking the right questions to get to the best solution for your audience. So the best solution for your users. So asking questions like, well, what do our users need to know? What do they need to do? And what evidence? - it's all about the evidence - what evidence do we have to support what we think our users need to know or need to do? Because there’s a big difference between what we think our users need, and what they actually need. And that can often confuse things. And we also ask things like, how can we make the overall experience better for our users? So before Content Designers even put like a single word to a page, what they need to do is like dedicate a lot of time, a lot of effort to understanding the problem in the first place so that we can give people what they need.    Ben Hazell:  Yeah, and I definitely, I agree with all of that. There's no doubt that there's a fair chunk of writing in what we do. But it's also about use of evidence, about research and about iteration, about constant improvement. And I think a lot of it comes back to being humble about understanding that it's not about what we want to say, it's about finding out what people actually need from us.   We're trying to make things simple. In my teams, we often talk about making information easy to find and making sure information is easy to understand. And making things simple - that's not dumbing down. That's actually opening up and being able to process complexity and distill it down to what other people actually need to know and can act upon. That is both important and rewarding. And it's often the kind of fun puzzle and it can be as much about what you're getting rid of and pruning down to find the shape. So perhaps I could compare it to sculpting. You know, the thing exists in the centre of the marble and you just keep chipping away to get to the beautiful thing that people need.   Laura Stevens:  I did enjoy the sculpture one as well because Amanda you're coming to us from an artist's studio as well. So clearly there's something in this recording.   Amanda Diamond:  And interestingly, my other half, he -it's not my studio, my artist studio, I’ll hasten to add, if only! It’s my partner’s and he is a sculptor by trade. So yeah, full circle.    Laura Stevens: So now we know what is. Let's go back in time a bit. So GDS is actually the home of content design in the government too as the term and the discipline originated here under GDS’s first Head of Content Design, Sarah Richards. And why do you think it came out of the early days of GDS?   Amanda Diamond:  So really good question. And I think it is really useful for us to pause and reflect and look back sometimes upon this, because it's not, you know, content design, as you said, it came from, as a discipline it came from GDS.   So really, it only started to emerge around 2010, so 2010, 2014. So in the grand scheme of things, as a discipline, it is very young. And so it's still evolving and it's still growing. And so back in the early 2000s, before we had GOV.UK, we had DirectGov. And alongside that, we had like hundreds of other government websites. So it was, it was a mess really because users had to really understand and know what government department governed the thing that they were looking for.    So what GOV.UK did was we brought websites together into a single domain that we now know of as GOV.UK. And that was a massive undertaking. And the reason for doing that was was simple. It was, it was to make things easier for users to access and understand, make things clearer and crucially to remove the burden on people to have to navigate and understand all of the structures of government.    So back in the early days, GOV.UK, GDS picked I think it was around, I think it was the top 25 services in what was known as the Exemplar Programme. I think things like that included things that Register to Vote, Lasting Power of Attorney, Carer's Allowance. And so I think through that process, we, we, we discovered that it actually wasn't really about website redesign, it was more about service design.    And that's where content design and service design, interaction design and user research kind of came together under this banner of user centred design because you can't have good services without content design essentially. All services contain words or images or artefacts, content artefacts, workflows, journeys, and so you need a content designer to help build these. So I think that's kind of where it, where it sort of emerged from.    But really, fundamentally, with a relentless focus on putting the user at the heart, heart of everything, rather than always relying on what government wants to tell people and what government wants to, to push out to folks. It was a sort of like a reversal of that and a relentless focus on what folks needed of government and what folks needed to, to understand and learn to do the things they need to do as a citizen.     Ben Hazell:  I felt what I could add to that is perhaps my journey into content design and how I came to understand what GDS was doing, because in the late 2000s, kind of 2008, 2009, a lot of my work in newspapers was around search optimisation. And that was quite a big change for that industry, because instead of everything being based upon some kind of monthly reports of sales figures and editors who had a kind of supernatural knowledge of their reader base, suddenly you actually were presented with almost real time data about what people were looking for and interested in.    And sure, there were all the criticisms about tons of stories about Britney Spears all of a sudden, but what it actually came back to was you could see what people wanted to find out from us and we could start to model our online content around what people's expectations were. And it opened up a really interesting era of kind of experimenting with formats, experimenting with the ways in which news content was produced.    And from there, I started to kind of get quite interested in what I could see GDS was doing and they were winning awards at that time for user centred design because it was taking that evidence base about what people actually need for a variety of digital mechanisms and applying it to create not just pieces of content, but structures of content that better serve people. And of course, it was wonderful to move from the media over to somewhere like GOV.UK, which is not beholden to advertising.   So it was that combination of the availability of digital data and being able to more effectively get to what government wanted to happen, because this is also all about not just about making things simpler for users, but making things simpler for users has great benefits for government. If you make things easy for people to do, you reduce any burden on support services, you increase the level of compliance, they're happier. It's more cost effective for government.    Amanda Diamond:  I don't have exact figures, but I, I do know that savings in the millions have been made because of, as Ben rightly describes, our reduce on support services, calls to contact centres and enabling people to do the things they need to do more easily and to self-serve. And so, I mean, that's a huge, that's a huge benefit not just to government, but to the taxpayer, to the public purse.    Laura Stevens:  And I think one example of content design that has also got a bit of attention recently was the Sara Wilcox NHS blog on the language of health and why they need to be searched and found using pee and poo, people understood that and that is a huge benefit that people will search that and that will help their health. So I think as well as saving time or money, it's also directly making sure people get the information they need when they need it at those urgent points.    Amanda Diamond:  Exactly. If you think about the history of language and the history, sort of professional or sort of authoritative language - it’s, it's lofty and it is full of jargon and it is full of often if you think of legal, the legal profession is full of Latin terms and even science as well it’s full of, you know, the medical profession is full of Latin phrases.    Now, that doesn't do anybody any justice because it is just putting up barriers for people to be able to understand and act on. And so what we do as content designers is we and, and that blog that you talked about, Laura, is about reducing those barriers and really sort of democratising language - like language is for everyone. And we shouldn't be, we shouldn't be sort of putting those barriers in place. We should be trying to break them down.    Ben Hazell:  Yes. And I'd say we have to also we do think about the audience for any given piece of content. So it's not that there's a general fight against technical language. Sometimes something has a precise term and a precise name, and that is the efficient way of communicating it that's right for the audience in question.    But on the other hand, what we also know and we have evidence to show this, is that there's this assumption that as people pick up more professional skill, they like more and more verbose language, which seems exclusive. Whereas actually the opposite is true. People in high skilled professions, highly qualified professions, often want things to be simple because they don't want to have to spend their time unpicking complex documents. They need to get on with their job. So, yes, we use technical language where it's appropriate to do so. But we're also always looking to make things simple whilst also keeping them precise.    Laura Stevens:  Picking up on what you’re both just saying, and I just want to talk about the link between content design and accessibility. We should always think about accessibility with everything GDS does because people don’t have a choice when they interact with government, they have to use our services. They can't shop around. So would you would you talk about how the language being used helps with making sure that we don't create any barriers unnecessarily to services?   Amanda Diamond:  Yeah, absolutely, Laura. I mean, like accessibility is, I think really is at the heart of content design as a discipline. If you make things clear and simple, that means writing things clearly and simply in plain language and in language that users use themselves.    Also, I think people, people make a mistake and often kind of confuse what we mean by accessibility. Accessibility is not something that is just for a certain group or subset of people. Accessibility is about catering to everyone and all of the time. So there is a difference between, you know, there might be people who have permanent accessibility needs, there might be people who have some temporary accessibility needs and there might be people who have situational accessibility needs.   And the great example that I can point to is, you know, somebody who has got - who’s had an arm amputated. That is one that that is a permanent, that is a person with a permanent need, accessibility need. Somebody that might have sprained their wrist or broken their wrist. And so their need is temporary, but they still need, they might still need to access and access our services. And then there's a sort of a situational need as well. So, you know, if you're a parent and you have to hold a child, well, you have to do something quickly, then you are impaired because you are holding a child and that’s situational, that's not going to last, but you still may need to you know, do something in that time.    And the same thing goes, I think, for sort of cognitive access needs as well. If we are, you know, if, if we are writing in language that is convoluted and verbose and lofty, we are unintentionally creating barriers to people who might have cognitive challenges or who might have dyslexia or people who who are just reading at speed and need to do something really, really quickly and access and sort of comprehend something really, really quickly.    So, yeah, I think like accessibility for me, beyond the legal requirements that we have, we know that there are new accessibility requirements coming into force on the 23 September this year. It's beyond for me, beyond a legal duty and it's also a moral duty as well. And I think that should be at the heart of everything that we're that we're doing as government.    As you said, Laura, people don't have a choice other than to interact with government. People are not looking at the GOV.UK website and hanging out in their lunch break and just browsing and having a good old read. People are coming to our site because they need to do something because government has mandated that it's a legal requirement to do a thing or to get, you know, get document to do a thing or whatever it might be. And so it really is our duty then if we're making people do these things that we have to make the information in the ways in which they need to do these things as simple and as clear as possible.    Ben Hazell:  I would agree with all of that, I’m reminded of that phrase, ‘this is for everyone’. I specifically work for GOV.UK, which is always worth mentioning is just one highly visible part of what GDS does. But GOV.UK as a platform is designed to be very, very adaptable. So all the information that is published should be in a clean HTML form, which can then be picked up and experienced in different ways. Now, some of that is going to be about assistive technologies, but actually it also speaks to the need for people to come by information from GOV.UK in a variety of different ways now.   So by having properly structured clean text, we can work with voice interfaces. We can make sure that Amazon, Alexa or Google Home can interpret our information. We make sure that a Google search results page can quickly deliver a quick answer to a person. We make sure that content can be syndicated out through API so it can be republished by other organisations who might have closer contact with people who need it. So we can syndicate things very efficiently in a structured way over to organisations like Shelter or Citizens Advice if they were able to make use of it. There's a lot to be said for the platform itself being quite an open platform which can easily be adapted upon.   One interesting thing about coronavirus content has been the accelerated shift in the mobile audience, as you might imagine, with everybody staying at home, they're not actually accessing the internet quite as much on work computers. And we saw at the peak up to 90% of all traffic to coronavirus information was coming from smartphones. Now, we've long on GOV.UK practiced mobile-first design, but something like that really draws attention to needing to communicate clearly and put things in a logical order for people viewing it in a single narrow screen. So when we talk about accessibility, another thing to think about is just the sheer movement to a mobile audience. And what that actually means for how we produce things. We simply can't get away with big charts or diagrams that are only designed to be read on a work computer screen. People are using their mobiles at home and that's what we need to design for.    Laura Stevens: And sort of I thinking about, Ben, what you're saying about your SEO, your search engine optimisation experience earlier, also content design surely helps like how, where to find all this information on GOV.UK.    Ben Hazell: We're in a time with coronavirus and the EU Exit when lots of things are changing quite rapidly. I think some of the most exciting things we've been playing with on GOV.UK is around adaptive content, about the fact that there are many variables. So the guidance for any one person needs to follow could vary quite a lot based on their individual circumstances. And we've been doing more and more with experimenting with content, which actually asks the user some questions so that we can understand exactly what their needs are and then modifies and adapts the guidance to give them just the elements which are relevant to them.    So one of the most interesting examples of that has been the Get Ready for Brexit campaign or which we refer to as the EU Exit Checker. The Brexit Checker is about, is about asking people to help us understand exactly what they need and only showing them the information which is relevant to their circumstances. So it makes - it drills the information down to just what they can act upon without needing them to wade through lots of supporting material. And it also can join up quite effectively lots of related documents that relate to the task they have in mind. So they're not having to look up one list over here to see if they are included in the category and another list over there. That's a challenge across government. And I think adaptive content is a really exciting opportunity. And we've been trying lots of things and we've been making mistakes and we've been learning a lot of things.    Laura Stevens: Well, that's led me nicely on because I was going to ask actually what are some of the challenges you've both faced in your career as content designers. Is, is it something to do with the, perhaps it's an emerging discipline, so you're working with people who are unfamiliar with what you do or what you're trying to do? Or is it something broader than that? Or yeah, what challenges have you come across when working in content design?    Ben Hazell: An interesting challenge I'm aware of at the moment is recruitment. Is how do we expand the pool of people we're bringing in as content designers? Because I did a lot of work, that was probably content design adjacent in various roles, often job titles I got to make up because professions didn't exist. And it was very late in my career in newspapers that I’ve ever heard of the term content design. And I think we can do a better job. And we're definitely doing a lot at the moment with running events. But we're trying to widen access to content design to help people who have things to offer, map what they already can do and their skills to the sorts of things we're looking for.    There's quite a wide variety of skills which can blur into it, and we have colleagues with a wide variety of backgrounds, because these are overlapping skill sets, they are thinking about an audience or user need and how things can be communicated and how you can better understand people. So that's a really interesting challenge for me. How do we widen the pool from which we are drawing people in to both increase our diversity and also make sure we're getting the most skilled people we can get because it's really important work and we need we need people who are going to really thrive on it.    Amanda Diamond: Yeah, that's a really great point Ben. And as Ben said, we are we're doing quite a lot at the moment in this in this area, both, as Ben said, to bring in diverse voices, but also to bring in people from underrepresented groups into the profession.   There are lots of different routes into content design and the skillset is varied. And so I think, again, in the way that I think it's incumbent upon us to educate, you know, within government about the value of content design, I think we also need to think beyond government and talk to sort of a wider pool of people, wider audiences, about what content design is and how, you know, what transferable skills, skills are useful.    To that end, we've been running with our UCD, user centred design colleagues, careers events and we're actually going to run a content design careers event so dedicated for content design.   And it's also probably worth saying as well that the actual profession, the discipline as itself, is changing. As Ben mentioned, this idea of structured content, of serving up content to people that is configured to their specific circumstances - there’s quite a big technical element to that as well. And so I think content designers of the future, I would certainly encourage them to to be more technically minded and also to look across different disciplines.   So, yeah, it's an exciting profession. And it's exciting time, I think, to be in content design. But it's changing as the world is around us. And so I think we need to be adapting to that and looking ahead to what the profession needs so that we can be equipped as government to continue providing, you know, excellent digital services to our citizens.   Laura Stevens: And talking about new ways in which you're reaching out to people to speak about content design. I also wanted to talk about The introduction to content design course. And I've got it a clip now from our colleague, Agnieszka so I'll just play this.   Agnieszka Murdoch: So my name is Agnieszka Murdoch and I'm a Content Learning Designer at Government Digital Service and I'm part of the content community team.   Laura Stevens: And what are some of the things you've been working on during your time over the past 8 months or so you've been in the Content Community Team?   Agnieszka Murdoch: Yes, I started in January this year and basically I sort of jumped straight into working on the introduction to content design course scheduled to go live in May.    Laura Stevens: And so what is the course?   Agnieszka Murdoch: Yes, Introduction to content design is basically a course hosted on FutureLearn, which is a social learning platform with approximately 12 million registered users. The introduction to content design open course that we launched in May actually had just over 11,000 learners register, which was fantastic.    And it's basically an introductory course for anyone who's interested in user centred content design. We teach people about things like how to think about your users, how to do user research a little bit, how to design and kind of clearly structured easy to read accessible content, how to write in plain English. We also cover topics like evaluating the success of your content and managing the content lifecycle. So a wide range of topics. And it's basically a self-paced course, it’s divided into 4 weeks and learners can kind of do it in their own time.   Laura Stevens: And you mentioned there that 11,000 people did the course when it was launched in May. So who were these people? Who can do the course?   Agnieszka Murdoch: The original pilot of the course was just for those working in government, whereas the open course that we launched in May and that we're now launching the second run of is open to anyone who's interested in content design.     So this will be obviously colleagues from different government departments. There will be people working in local government as well. Other public sector organisations as well as the private sector. And we had people from lots of different places in the UK, all different nations, lots of different countries around the world.    The pilot of the course was intended just for content designers, but this open course actually attracted more people than just content designers and people who have ‘content designer’ in their job title. So it's obviously for those starting out in the role. But it's also for those working in related disciplines.   What was also interesting was that was the range of experience among the learners on the course. So even though the course is called an Introduction to content design, we had people who were completely new to the field, but also people who are very experienced. And what we found was that it was sort of equally beneficial for those different groups, regardless of the level of experience they had.    So like I said at the start, FutureLearn is a social learning platform, which means you're not just following the content of the course, but you're also expected to get involved in conversations, to complete tasks, to answer questions and to interact with other learners. And that's part of the learning.   Laura Stevens: And I also saw on FutureLearn you received a 4.5* review from the learners. And so can you talk a bit more through about people's response to the course? Was there anything particularly that went well or anything that needed improvement? And perhaps has that changed as the course has gone from pilot to first opening and now to the second one?   Agnieszka Murdoch: Yes. So we got, we got quite a lot of feedback actually from that first open run, which we did in May. And the second iteration of that we’re working on at the moment is going to be addressing some of those feedback points. So what people really enjoyed were the interactions with other learners, so being able to kind of share experiences, but also read about other people's context. Yeah, the social interactions between learners was something that we got a lot of positive feedback on.    Also, the fact that we conveyed the content through stories rather than just telling people the rules or sharing the theory of content design. I think that was a very important aspect of why people, why learners potentially benefited from the course. Also, the variety of content so FutureLearn is a platform that allows you to add different types of content to it, such as video, audio, articles, polls, quizzes. So I think the variety of content really was a great thing because sometimes it can be quite tedious if you're just going through a self-paced course that just has video or just has articles.   And in terms of improvements, we had some feedback on actually accessibility. There was one task that we included that wasn't accessible because it involved highlighting things in green and red. And if you know anything about the basics of accessibility, you will know that that's not very helpful for people with kind of accessibility, certain types of accessibility needs. So that was, that was a mistake that we're correcting.    Laura Stevens: I also wanted to talk about it being an online learning course, which has always been the case since it’s development back in 2019. Of course given the developments of 2020 with coronavirus and a move of lots of things to remote working or remote learning, but why were you thinking about online back in 2019?   Agnieszka Murdoch: So the main reason, so that kind of if we go back to the pilot, the reason why the pilot was designed was to address some of the kind of practical challenges with running face-to-face training.    So things like obviously the cost. The fact that the trainers would have to go, travel around the country and go to each face-to-face session, kind of separately, train the people there. It costs a lot to travel. It costs, it takes up a lot of time. But also, I think another challenge of face-to-face learning is that you only have access to those people who are in the room at the time the training is happening. Which means that you're not really able to share ideas or generate new ideas as effectively as as you are if you're doing things online and opening it up to thousands of people. The practical kind of challenges and the challenge of sharing were the 2 main reasons.   So just to give you some numbers, like I said, we had about 11,500 people enrolled and we were actually only expecting 2,400 because that was the mean number of sign ups in that specific course category on FutureLearn. We had 18,500 comments. So as you can see, this is quite an overwhelming number for a moderator or somebody who's even reading those comments as a participant. But it shows the kind of how active the discussions were and how active the learners were and how much knowledge was shared.    Sixty-seven per cent of those learners were active learners, which means they completed a step and 26% were social learners, which means they commented at least once. So, again, you know, if you're running face-to-face training, you can't expect every single person to contribute. There isn't enough time for that. And also, the different kind of learning styles that people have don't always allow for that.    Laura Stevens: So yeah, I want to talk about this - the September opening of the course, which starts on the 21 September. And so if I'm hearing you speak about it, and I’m really excited to hear more. How do I sign up?    Agnieszka Murdoch: Yeah so if you want to join the course, you can keep an eye on the GDS Blog. We will be blogging about how we built the course and how we sort of iterated it. And there will be a link there to sign up. But if you're too impatient and you don’t want to wait for the blog posts, then you can go on FutureLearn and you can search for it there, it's called Introduction to content design.   The course is perfect for anyone who is starting out in content design or who is thinking about moving into content design or anyone who kind of already works with content and feels that their work could benefit from learning more about content design.    Ben Hazell: Yeah, so the thing that put me in mind of was the content design is a set of job titles and a role within the government digital jobs framework. So there's a nice clear job track that you can join. But it is also a set of practises. It's a set of methodologies and a mindset so I think it's a really valuable skill set even if you don't intend to become a titled ‘content designer’. I think you can apply it in lots of ways and this is a great opportunity to dip your toe into those waters.    Amanda Diamond: And for me, I am just astonished at the number of people who signed up and who are interested and also the number of folks who completed the course as well. And just the level of social interaction that Agnieszka spoke about there. I mean, that is fantastic.    And I think for me as well, it's just about the reach. You know, an online course like this that can scale to this extent would, is, is, is, is the only way we can reach all of those people from different backgrounds, different, you know, different skill sets. And we would never be able to reach that number of people and that volume of people around the world as well if we were just doing face-to-face training.    Ben Hazell: And most importantly, it can be taken at the user’s own pace and in their own time - they can go back over things, they can expand in particular areas of interest. And I think when you have engaged and willing learners, that becomes a very effective opportunity. And I used to do a lot of in-person training for GDS on content design, but obviously with a reach of more like 12 people a day rather than 10,000. It was always hard with a classroom full of people to meet each of their individual needs and to find a pace that wasn't leaving people behind. And it was also not kind of losing the engagement of the people who were running ahead. And that's where this adaptive content in these online courses can really excel. And I think are really interesting examples of that sort of personalisation of content to people's minute by minute needs and requirements.    Laura Stevens: Yes, for sure. And as Agnieszka said, there will be a link to the course on the GDS Blog if you’re interested. And so that's all for today, so thank you both so much for joining me, and to Agnieszka too.    And you can listen to all the episodes of the Government Digital Service Podcast on Apple Music, Spotify and all other major podcast platforms. And the transcripts are available on Podbean.    So yeah, thank you both again.    Ben Hazell: Thank you.   Amanda Diamond: Thanks Laura, thanks for having me having us.

Après des études dans l'interprétariat, Chiara a choisi de se rediriger vers le Content Marketing. Aujourd'hui, elle gère le contenu produit par la fameuse marque de VTC Heetch, caractérisée par son ton impertinent et son univers de marque rose fuschia. On discute dans cet épisode de plateforme de marque, de création d'un calendrier de communication pertinent et efficace, et on passe en backstage de la création des deux dernières campagnes de Heetch ! Les sujets abordés :

Chris Brogan was very kind to be on my show at launch...this is a quick chat, but well worth a listen.  Fun, and insightful about what is right and what is wrong in the world of content creation. Chris Brogan explores how people use content and community to build marketplaces around areas of belonging. He is CEO of Owner Media Group, a sought after public speaker, and the New York Times bestselling author of eight books and working on his ninth, Belong: A Framework for Embracing Community, Driving the Economy and Building the Future. Learn more about him at chrisbrogan.com.  How did you become a Buddhist Chris went to an event with his better half Jacq Shambala event. Jacq broke all the rules and became BFFs with Pema Chodron Chris does his Buddhism on his own by reading and meditating. Can you run your life at 40% and get a business going? YES! Chris see many people starting out running around being busy because they don't know what they are supposed to do...he get's that. Figure out where you belong instead of where you fit in...then things start getting smarter, quicker, faster. Chris serves people who are trying to figure how to: Create Content that Nurtures a community and perhaps earn the opportunity to create a marketplace You can run at 40% when you stop chasing "everything" and you start serving those people you have the pleasure and opportunity to serve. If you don't know where you belong, it's takes some internal work to figure out where you are supposed to be. Life at 40% allows one to build an energy reserve Being sleep deprived doesn't serve anybody...should be for emergency (non business) use only...such as life and death situations. Chris build his life with plenty of blank space on his calendar to serve his people. Chris never has burnout He puts his mask on first he serves himself and his higher power 2nd circle are the people he loves the most...not all his loved ones...those he loves the most. 3rd are mentors and people he mentors 4th are customers Many people put customers first, but those are the people who gain/lose weight, or get sick and loose time. Chris Brogan:  Belonging, Content, and Community People are throwing out content without knowing "WHY" they are doing it. There's a lot of box checking going on in the Platform space....somebody said I need a podcast...here's a podcast....CHECK! It makes Chris weepy. He wants the whole "content marketing" community to work better Content has to serve 1) the content marketer is served by creating a possibility for an opportunity to sell 2) serve the community as useful, entertaining and informative. Belong to the Community you want to serve...like if you want to serve the Spartan Race crowd...run the Spartan race...or partner with them. You need to listen to what the community wants and needs and nurture your belonging relationship within the community. Then you can earn the opportunity to sell within that community. The reason people have a hard time selling is they are pushing against a space wherein they have not earned the opportunity to sell...that's what Chris is trying to fix. You don't need to create a community you just need to belong and start serving to earn an opportunity to sell. Are "Quotes" content marketing? No. A quote of Chris's is loaded into a robot that tweets 100 times everyday and they all have @chrisbrogan.  This screws up his tweeter feed. Those are robots talking to robots...nobody cares about your quotes. Chris did 45 tweets everyday...the same tweets...nobody complained. Sharing other people's stuff is pretty cool. The powerful shares are natural and organic within the community that contains cleverly embedded branding. Like the Spartan Race Community loves to snap instagram pics of people all muddy jumping over fire...that's powerful content. Quoting a bunch of crap because you think you are supposed to be making noise is just making noi...

The King of Social Media Content, and Master Community Champ, Nick Krem joins us, and breaks down how to become THEE Local Expert and staying on top of your Social Media Content.

This episode is the episode of prayer for family and friends in this new year --- Send in a voice message: https://podcasters.spotify.com/pod/show/kevin-carpenter63/message

Mengakhiri tahun dengan memberikan gelar Man of Culture of The Year untuk Keanu Reeves, sang pemilik era bernama Keanussance. Dibahas secara berurutan bulan per bulan selama 2019 bersama @prdptngrhnt, VP Content & Community @inspigoid.

Our 30 minute weekly podcast helps you, a small business owner with 5 to 30 team members, take your company to the next level. The Grow A Small Business community, weekly cast, blog and leadership email supports leaders get through the pain of growth. With insights, lessons learned, books and tools as well as habits these experienced small business owners suggest you develop our interviews unearth tremendous value for anyone wanting to grow their business with less stress. Your business can be anywhere in the world, in any industry. Our teachings are not targeted at one type. Rather, we focus on the pain most small businesses go through during the growth phases. That pain comes from having an unclear vision, a confusing strategy, the wrong people, the team unaligned with the strategy, shit management, no or poor communication and tardy execution. Music from https://filmmusic.io "Cold Funk" by Kevin MacLeod (https://incompetech.com). License: CC BY (http://creativecommons.org/licenses/by/4.0/)

This mashup is a combination of a conversation I had with my team, around getting more creative, less lazy and figuring out new ways to use older content to benefit my audience - A lot of you probably haven't heard this content from YEARS ago, and a lot of it still applies today. I talk patience, hustle, content & community, why I'm so happy and what the "simple business vacation" is. SERIOUSLY fire content here everyone, I hope you love these throwbacks

In this episode of IN-PERSON, Hugh Forrest (Chief Programming Officer, SXSW) shares his perspectives on curating great content, what it takes to maintain a strong sense of community at an event with hundreds of thousands of attendees, and how events can bring people together in an increasingly digital—and at times divisive—world. In addition to his role in curating content, Hugh is the Director of SXSW Interactive Festival. He has been with SXSW since 1989 and was their first full-time employee. Hugh's seen first-hand how the event has scaled from a gathering of hundreds to a gathering of hundreds of thousands.

In this episode of leaguE-talk we have the Community Manager for the new LEC team Excel E-sports. We talk about what his job entails, working for Excel, Consistency and Community as well as some really interesting takes on Long term goals and Twitter video taking on Youtube video content. Let me know what you think of this episode on any of my social links below! Alex's Socials Twitter - @XL_Aleex or @EXCEL My socials Twitter - @leaguetalkblog Instagram - @league_talk Youtube - 'leaguetalk' or https://www.youtube.com/channel/UCoSN4PQzK3Lm1GU-Apid9-w

This mashup is a combination of a conversation I had with my team, around getting more creative, less lazy and figuring out new ways to use older content to benefit my audience - A lot of you probably haven't heard this content from YEARS ago, and a lot of it still applies today. I talk patience, hustle, content & community, why I'm so happy and what the "simple business vacation" is. SERIOUSLY fire content here everyone, I hope you love these throwbacks

Acquia is the leading provider of cloud-based, digital experience management solutions. Forward-thinking organizations rely on Acquia to transform the way they can engage with customers -- in a personal and contextual way, across every device and channel. Acquia provides the agility organizations need to embrace new digital business models and speed innovation and time to market. With Acquia, thousands of customers globally including the BBC, Cisco, Stanford University, and the Australian Government are delivering digital experiences with transformational business impact. Mike Sullivan was named CEO of Acquia effective in December 2017 bringing 25 years of tech experience from notable companies like Hewlett Packard Enterprise with him. I chat with Mike about how brands are reaching customers now, how they will in the future and the role of voice-enabled tech for example, which is a significant growth area for Acquia. We also discuss how consolidation moves by major players like Adobe through their recent acquisition of Magento commerce might be bad for businesses. Mike also talks about the pitfalls of trapping your organization in a single vendor ecosystem and how this can stifle innovation.  

A retail store may not be the first thing that comes to mind when you think of a world-renowned publishing company like National Geographic. But Jill Dvorak, director of merchandising and marketing at National Geographic Partners, loves the challenge of connecting merchandise to the brand’s ethos of exploration. In this week’s episode, Dvorak sits down with NRF’s Artemis Berry, Jessica Hibbard and Bill Thorne to share her retail career story and discuss the connection between content, community and commerce. We also talk about marketing in the digital age, keeping up with online marketing trends and how social media has impacted e-commerce.

Rich from 2RCProductions joined me to help kick off the new year with some R/C news and discussion. While we only planned on covering four topics, our conversation quickly took on a life of its own and we ended up talking about a few new models, shared thoughts on creating content to grow the hobby, among other items. Show Notes: Congratulations to Joshua D. the winner of our final giveaway contest of 2016! See Rich's Tamiya Grasshopper and Tamiya Blackfoot builds. Is the ECX Amp MT kit a step in the right direction for generating interest in DIY building? Check out a fun video from Joshua D., who recently purchased this model to build with his kids. Rich is a big fan of a small-scale short course truck from Team Associated. See his thoughts on the new SC28 and look for an upcoming review of this model by Inconsistent TechDad. Axial released two 1/18-scale vehicles just before the holidays and one of them has found its way into the RCNewb/SmallScaleRC shop. Check out Tim's unboxing of the Axial Yeti Jr. Rock Racer. The New Bright RC Pro Warrior was given high marks by both Tim and Rich as a durable, fun, and low-cost way to get kids interested in radio-controlled vehicles. 3D printing has been a hot topic in the R/C hobby over the past year. Armed with a new 3D printer, Tim has been exploring some of the possibilities that custom accessory creation has to offer, along with seeing what some up-and-coming designers have to offer. Exclusive RC Knight Customs Hoyfab Crawlers Episode sponsor: Pro-Line: Save 10% On your next prolineracing.com purchase with coupon code: RCNEWBAP10

On this episode of “The Manly Pinterest Tips Show” we bring you an example of how Pinterest can be used for product marketing. Tori Tait is the Director of Content & Community at TheGrommet.com. Joining the team 5 years ago, Tori has helped shape the company's communications and marketing strategy with her expertise in social media, content strategy, blog management and community building. One key channel for The Grommet is Pinterest. Since 2011 Tori has been leading The Grommet's Pinterest strategy being one of the first brands on the platform, the first brand to run a sweepstakes on Pinterest, and a leader in the Pinterest marketing space. The Grommet's success with Pinterest has been covered in Inc.com, Entrepreneur, Direct Marketing News, among many other media publications.

We are living in exciting times with the advancements in technology, big data and analysis, communication mediums, social media marketing, social networking and the power at our fingertips to bring human beings and communities together.    Smart marketers of today have incredible opportunity to increase brand awareness, build community, establish trust and activate their audience to actions that will bring fans, customers and partners closer to them and their brand while at the same time helping both the audience members and brand achieve their goals.    Unfortunately too many marketers are lazy. They invest in social media platforms but don’t do much more than slap some fancy marketing branding lipstick on a Facebook business page, Twitter profile or Instagram account. Then after months of wasted time they wonder why they have little to no real measurable business result.    If you want to see success in online marketing you must activate your audience to help them achieve their goals. When you inspire your audience to connect with you with a goal of helping them achieve their goals, you by default achieve your goals when you are successful. Inspire, connect, achieve.    One of the top questions I receive from clients, colleagues and members of our training seminars is “how do I activate my audience?”    Take a listen to the 124th episode of the Social Zoom Factor podcast 10 ways you can activate your audience today! I provide you some solid examples and recommendations for how you can activate your audience with content, value and community building.    There is no need to over complicate activating your audience. You can start with baby steps. The mission of everything our agency, Marketing Nutz does in business is to put these types of things in a nutshell for you so that you can activate your audience, grow your brand and business without having to spend the next five years researching and figuring out these details. This podcast will help you activate your audience and better tap into the power of social media and online marketing this week!    In this 25 minute podcast you will learn:  10 ways you can activate your audience today  Why you must plan your conversion funnel, hope is not a strategy  Why call to actions must be relevant and valuable  How to activate your audience to nurture relationships and build community  How to leverage live streaming via apps such as Periscope and Meerkat to activate your audience  Tapping into the power of Twitter chats to grow community and provide value to your community  Leveraging Google Hangouts to grow your business  How to tap into the power of email marketing  Leveraging audio communication such as podcasting  Why you need an RSS subscription option on your blog /website  How to use content marketing assets to activate your audience  Why earning trust and establishing credibility must be a top priority to activate audience  How giving your audience an insider, exclusive view can activate your audience Tapping into the power of the OPC - Other People’s Content & Community   

Austin Gunter is a Social Architect, Content Marketer and Community Builder for Startup companies, including being the Manager of Content & Community for WPEngine, a managed hosting platform for WordPress. His role is to be the Community Face of the company, which means he has customer conversations from the “pre-sales” questions on social media channels, to developing relationships with customers long-term for potential biz dev opportunities. He travels and speaks at lots of conferences, and brings customer feedback to the product team. Along the way, he has developed content marketing strategies. He analyzes and develops content and product narratives that can drive messaging on social media, online communities, and product marketing. He believes in developing trust online over time, and bending over backward to maintain the trust. He believes that the best marketing on the planet is the kind of marketing that finds out a potential customer’s real needs early and is willing to tell them they *shouldn’t* buy your product if they’re a bad fit. Previously he spent time as a marketing consultant, a Product Manager for the likes of Dell and AMD. He turned down a job offer at Google after spending almost 2 years at a startup accelerator / incubator called Tech Ranch Austin. There he was responsible for bringing 120 tech startups into the program and helping them validate their ideas and grow. 10-15 of those companies are doing rather well, either funded and growing, or successfully bootstrapping and profitable.