Podcast appearances and mentions of James Gilbert

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Play Episode Listen Later Nov 22, 2020 37:01

Leadership. The word encompasses a whole lot, but one thing's for sure: the positive impact good leaders can have on their employees is priceless. And on this week's episode of Banking On Experience, CRMNEXT's James Gilbert is joined by one such leader. Katie Nehl- Communications Manager at First Community Credit Union (FCCU) and CUInsights author- offers some valuable insight on the subject.What's covered?Why this topic? As Katie says, “Now more than ever, it really truly is important to implement that framework for making an impact- whether that's in your home life, in your child's life before he or she goes back to school, or in your business.”Some of the biggest challenges Katie feels credit unions are facing right now. For one thing, the work-from-home juggling (and all that that entails) can make things pretty tricky for your FI.Some examples of what senior leadership at FCCU did so well in terms of leading employees through this challenging chapter. (Hint: open, clear communication is key.)Katie's own framework for solid leadership (as laid out in her CUInsight Article) that can make a truly positive impact on employees:First: Listen. (Key here? Instead of listening to respond, listen to learn.)Second: Be Real. (An oft-underestimated part of good leadership: the wonderfully contagious effect being willing to laugh at yourself can have on your employees. Humility, folks. It goes a long way.)Third: Work for a cause, not applause. (Note: some good, personal stories here from host and guest that will definitely get your wheels turning.)Fourth and Fifth: Remain positive and be thankful. (They go hand-in-hand.)Katie's 2 cents on the cost of not actively implementing a framework for impactful leadership. – Suffice it to say, there are many. But particularly relevant is the mental health of your employees, and we'd recommend a listen.Here's to you, your employees, and leadership that makes the greatest impact yet!You can find this interview, and many more, by subscribing to Banking on Experience Podcast on iTunes. Or find us on SoundCloud, Spotify, Stitcher, Spreaker, Buzzsprout and more.

Measuring What Matters with James Gilbert

Office Hours: Where B2B Sales and Marketing Learning Happens

Play Episode Listen Later Oct 29, 2020 42:08

While some CMOs are tossing the MQL out the window, James Gilbert, the CMO at CRMNext is challenging folks to reconsider. Learn how to map out the customer journey and measure the impact of your marketing efforts. --- Don't forget to follow Alyce on Twitter for Office Hours Updates @Alycegifts If you want to be the first to know when we drop a new episode, subscribe for updates here: http://alyce.gift/OH-pod

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Episode 31: What 80's music can teach us about engaging with our members with Cynthia Kolko at Summit Federal Credit Union

Play Episode Listen Later Oct 25, 2020 24:41

We're all livin' on a prayer these days. And those 80's jams? Yeah, they bring back some memories (or at least some movie-inspired nostalgia for you babies out there.) Regardless, that kind of nostalgia offers an avenue for a whole lot of creative connection with your members. And that's what this week's episode of Banking On Experience is all about. CRMNEXT's James Gilbert is joined by Cynthia Kolko- writer/PR pro at The Summit Federal Credit Union and author of the CUInsight Article, “Five credit union marketing tips inspired by 80s heavy metal” to discuss member engagement. So, tune in and turn it up. What's covered?· What inspired Cynthia to write the article in the first place. A self-declared “kook,” Cynthia saw this genre (what she calls “grilled cheese,” because it's cheesy but still has a bit of a “burnt edge” to it) as a creative way to get some ideas out there.· Some of the challenges credit unions face when trying to connect with their members. (Hint: the words “different” and “memorable” get some serious play here.)· What CUs and FIs can do to bring some of that nostalgia (80's and other) back, during these especially challenging times.· For you Guns N' Roses fans out there: why they weren't in her original article. (You'll have to listen in. ;))· Some CUs Cynthia thinks are incorporating these marketing strategies really, really well. - The Summit Federal CU, for one. She discusses their sponsoring the Taste of Syracuse Festival- a big gesture to the community. And some other examples (including a mention of CRMNEXT's current #rightonthemoney2020 campaign…small, shameless plug ;)) come up.· Cynthia's advice on how CUs can best gain the trust of younger audiences, in particular. One big point here: credit unions need talk more about themselves! The fact that CUs are not-for-profit is not commonly known, and it needs to be.· The best way to reach out to Cynthia: ckolko@summitfcu.org. You can find this interview, and many more, by subscribing to Banking on Experience Podcast on iTunes. Or find us on SoundCloud, Spotify, Stitcher, Spreaker, Buzzsprout and more.

Episode 29: How FI's can Lead Digital Disruption with Jim Perry

Play Episode Listen Later Oct 12, 2020 29:52

Digital Disruption. It's a phrase we hear a lot, and for good reason. And it's precisely the kind of disruption financial institutions can lead right now. This week on Banking On Experience, CRMNEXT's James Gilbert is joined by Jim Perry, Senior Strategist at Market Insights, Inc. to discuss this very topic. What's covered? · Why Jim believes this topic is so important right now. It's not a new topic, but- as he says, “COVID has already liberated a lot of consumers from that transactional dependency on the branch. So that means we have to be talking about this topic.” · What this buzz phrase, digital disruption really means. Hint: Look at Capital One (disrupted our concept of branch), Robinhood (disrupted investing), Prosper (disrupted lending), and Chime (currently out there disrupting mobile banking as we know it.) · What digital transformation- another popular buzz phrase- means. As he says, “It's not just about technology. It's about culture. It's about business model. It's about process…It's even about your mindset. It really requires dramatic change.” · What FIs should avoid in this endeavor. Jim's word of caution? Trying to integrate digital technologies just into the customer facing part of the bank- and not tending to the backend, the employees, and the processes- just slows everything down. · The How: a framework for where to start. For one thing, look at your branch network, your call center, your back office, your c-suite, your employees. Does everybody understands why you're trying to do these things? · What functions of a business- especially at an FI- need to be involved up front, in the strategy. Keep in mind: regardless of the title or function in the organization, you have to have people driving this initiative that are really going to champion the customer. It always comes back to people, people. · How brand and culture play a role in this digital transformation and disruption. Jim suggests some Qs to ask yourself, and you'll want to take notes. · For true digital transformation, the importance of having the right people in the right jobs. · Some of the biggest challenges financial institutions are facing right now. For one thing, the core system many have had for so long really doesn't play well with new technology. And, if you don't tie systems together and keep up as a FI, a FinTech company will swoop in and do it for you. · What Jim thinks relevant data is. Fundamentally- he says- it's data about the customer or member and their specific journey with your FI.

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Episode 27: Why diversifying your language skills can help growth Luis Valdez-Jimenez at 360 Federal Credit Union

Play Episode Listen Later Sep 27, 2020 29:12

Let's talk about language skills- more specifically, how diversifying yours can create some serious growth in your organization and in your community. This week on Banking On Experience, CRMNEXT's James Gilbert is joined by guest expert, Luis A. Valdez-Jimenez who offers some stellar perspective on the subject.What's covered:· Why diversify? For one thing, as Luis says, “Languages can help any organization convert the language barrier into a competitive advantage.”· The travesty that is underbanked minority populations in your community, and the amount of business lost due to the inability to communicate.· The ways in which banks and CUs need to adapt in order to tap into this market.· What it means for Credit Unions to make good on their commitment to community…a whole community.· What financial institutions can do to train their current employees, as well as find new talent that are multi-lingual.· How the “new normal” has created a need for even more emphasis on multi-lingual options at Banks and Credit Unions.· Technological options and their supplemental role vs. an actual human being who can speak the language.· Several ways people can leverage their language skills and communication, from a functional standpoint in business.· How a Credit Union can decide if this needs to be an initiative, some examples of companies that are doing this really well (Bank of America, for one), and precisely how they've gone about making successful changes.· In a CU that really incorporates language diversification changes: how it shifts the way community sees them as a cultural fit.· The ways in which your company can help to serve the diversity problem our country is currently struggling with so much.· How you can reach Luis- as he'd love to get feedback and help your organization try to implement these goals and tap into these amazing benefits.o Via his website: www.languageventuresinc.como Instagram: @language_ventureso Email: speakboldly@languageventuresinc.comYou can find this interview, and many more, by subscribing to Banking on Experience Podcast on iTunes. Or find us on SoundCloud, Spotify, Stitcher, Spreaker, Buzzsprout and more.

Episode 26: How FIs can give employees new meaning and improve morale with a WFH environment with Jill Nowacki at Humanidei

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Play Episode Listen Later Sep 21, 2020 24:44

Working from home? Yeah, us too. And among the many challenges around our “new normal” comes the question of how Financial Institutions can give employees new meaning and improve morale in this WFH environment. But you're in luck! This week on Banking On Experience, CRMNEXT's James Gilbert is joined by Jill Nowacki, President/CEO of Humanidei + O'Rourke, Author at CUInsight, and an expert on this very subject. What's covered?· High-level summary of/ discussion around Jill's CUInsight Articles: “Most of your employees are not okay” and “Caregiving and COVID: Are women going to lose professional gains?”· The unique challenges CU and Bank Employees face in a WFH environment- financially AND emotionally.· Some of Jill's top suggestions for what FIs can do right now to show some love and empathy in our current situation. (For one thing, engaging in those 1:1 conversations more regularly goes a long way.)· Specific examples of companies that are doing this really well (and often in unexpected ways).· What NOT to do when it comes to engaging with your WFH employees right now.· Some of the biggest changes Jill has seen over these past months, and the impact those changes have had on employees.· Jill's top 3 takeaways for things that can be done to give employees an outlet and a sense of meaning during this WFH time of life. (She offers a seriously stellar framework here, and- trust us- you'll want to take notes!) · The best way to reach out to Jill? Via email: jill@humanidei.com and via her website: Humanedei.com. Here's to you- and all of us- fighting the good fight from our kitchen-table “offices.”You can find this interview, and many more, by subscribing to Banking on Experience Podcast on iTunes. Or find us on SoundCloud, Spotify, Stitcher, Spreaker, Buzzsprout and more.

1333: Stop Doing Lazy Attribution w/ James Gilbert

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Play Episode Listen Later Sep 15, 2020 13:43 Transcription Available

In this episode we talk to James Gilbert, Head of Marketing at CRMNEXT. Are you getting every B2B Growth episode in your favorite podcast player? If not, you can easily subscribe & search past episodes here. You can also find us on Apple Podcasts or Spotify.

Episode 25: How your Sales Approach is Earning you a Throat Punch. Don't Pitch-Slap People with Amy Downs CEO of Allegiance Credit Union

Play Episode Listen Later Sep 14, 2020 26:29

Is your sales approach earning you a throat punch? Don't pitch slap people! On this week's episode of Banking On Experience, CRMNEXT's James Gilbert sits down with Amy Downs- CEO of Allegiance Credit Union, Keynote Speaker, and Author to discuss the dos and don'ts of sales pitches.What's covered? · The story behind her CUInsight Article, entitled “Can I throat punch you?” (Trust us. If you haven't read it, you should.) · How sales pitches have evolved during the pandemic and the direction they should be heading.· Amy's expert advice on the real way to get sales: taking time to build relationships. · What it really means to connect and to provide value.· What Credit Unions can do to be more personal and to make sure relationships are being built. (Hint: calm down, care and connect.)· Amy's examples of companies that are doing it right. · The value of studying organizations before going straight to the c-level (an old-school approach that might not be to your advantage.)· And the best way to reach out to Amy? Go to Amazon and buy her book, “Hope Is a Verb” (about how she survived the Oklahoma City bombing), and then reach out to her. You can find this interview, and many more, by subscribing to Banking on Experience Podcast on iTunes. Or find us on SoundCloud, Spotify, Stitcher, Spreaker, Buzzsprout and more.

Episode 23: How the Member Experience will and has Changed with Britney Bailey Excel FCU

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Play Episode Listen Later Sep 7, 2020 39:30

Life is change, but oh the evolving we've been doing this year! – And the member experience is no exception. On this week's episode of Banking on Experience, CRMNEXT's James Gilbert is joined by Britney Bailey of EXCEL Federal Credit Union to discuss in depth just how the member experience has changed and how she anticipates it will continue to change.What's covered?Britney's expert opinion on what she sees as some of the missing links for building good customer and member experience.Membership potential (As Britney says, they are, after all the ones “driving the ship.”)The necessity for CUs to shift their mentality to doing things in a more digital fashion- especially in today's world.The importance of having a person behind every interaction- with the goal of creating remarkable experiences (that people literally will go out and remark about!)How to help your credit union do an amazing job when it comes to evolving member experience. (2 big parts of this? Playing to both sides of the house- the older, established relationships and the newer, digital-first generation. AND the importance of using the right systems and the right technology.)How to leverage and have FUN with data in order to deepen relationships. And how credit unions can make the member experience more fun in general.A few things Britney thinks will be pivotal to the future of the member experience: Innovation, Flexibility, and Communication.A business that has made Britney feel like family (i.e. the credit union's ultimate goal). In this case, that honor goes to loft.com, and you'll want to hear why.Change is inevitable. Make sure that- when it comes to the member experience at your financial institution- it's a change for the better.You can find this interview, and many more, by subscribing to Banking on Experience Podcast on iTunes. Or find us on SoundCloud, Spotify, Stitcher, Spreaker, Buzzsprout and more.

Episode 24: How credit unions can bring diversity to life with Michael Murdoch Wauna CU

Play Episode Listen Later Sep 6, 2020 32:56

Diversity. Equality. Inclusion. It's stand-up, speak-out, real-talk time. And on this week's episode of Banking On Experience, Michael Murdoch of Wauna CU joins CRMNEXT's James Gilbert to share how Credit Unions can help bring diversity to life.What's covered?· Michael talks about partnering with a local chapter to put on a special 3-part Pride Event in Oregon, designed to promote DEI, to keep a conversation going, to raise money for the Q Center, and ultimately to provide a voice for young professionals in the CU community. · The need for Credit Unions to take a stance on diversity issues- particularly if they want to reach a younger audience (Gen Z, Gen Y, even millennials). · Michael's take on why this subject is so important. (“We're talking about the human species…Every single person is a person that wants to be loved and heard.”)· The history of inclusivity (hint: It's not a new thing) and the struggle in today's society to be open to the idea of adapting.· The top 3 challenges Michael believes CUs and other organizations have around the topic of diversity. · The question: Is DEI a compliance-based numbers game to your CU? Or is it a culture change that engages and includes everyone in order to attain equity, equality, and justice? · Which are you? Reactive or Proactive, when it comes to these issues.· What Michael believes Credit Unions can DO to be more inclusive, and HOW they can go about doing it.· Some examples of Financial Institutions and other organizations that Michael and James believe are doing this really well. (Big shout out to PointWest CU in Portland, First Tech Federal Credit Union, and Gong…Listen in to hear why.)· Social Media silence on a lot of these issues vs. engaging in the conversation.· Some of the ways Michael suggests people can make this fun! · Want to reach out to Michael? You can email him at Michael.murdoch@waunascu.org.You can find this interview, and many more, by subscribing to Banking on Experience Podcast on iTunes. Or find us on SoundCloud, Spotify, Stitcher, Spreaker, Buzzsprout and more.

Episode 22: Why text should be in your communication preferences for your members with Brittany Farb Gruber at Eltropy

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Play Episode Listen Later Aug 25, 2020 23:53

Most of us could text in our sleep (and sometimes do), so- when it comes to communication preferences for your Credit Union's members- offering and promoting the text option should be a no-brainer. Brittany Farb Gruber- Head of Marketing at Eltropy joins CRMNEXT's James Gilbert to discuss this uber-relevant topic on this week's episode of Banking On Experience.What's covered?What we've seen in the world of text for CUs since people have started working from home, why Brittany believes the pandemic has propelled us in a direction we were already headed, and how being “kings and queens of multi-tasking” plays into the equation.Why text? Specific, solid reasons why Brittany thinks text is key in CUs.What Credit Unions can do to make it easier- specifically for older audiences- to use text as a primary communication method. (Big emphasis on safety & security here.)How Brittany sees younger audiences (herself included) using text in these business relationships, and why it's not just “nice” but essential to attracting these younger members.Some of the major challenges Credit Unions face re texting, as well as our expert's advice on how to address them.Creative ideas and Personal Experiences (from both Brittany and James) around making the text option more than just convenient and fun. As Brittany says, “It's such a small investment toward life-long memberships.”You can find this interview, and many more, by subscribing to Banking on Experience Podcast on iTunes. Or find us on SoundCloud, Spotify, Stitcher, Spreaker, Buzzsprout and more.

Episode 22: Why text should be in your communication preferences for your members.

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Play Episode Listen Later Aug 24, 2020 23:53

Most of us could text in our sleep (and sometimes do), so- when it comes to communication preferences for your Credit Union's members- offering and promoting the text option should be a no-brainer. Brittany Farb Gruber- Head of Marketing at Eltropy joins CRMNEXT's James Gilbert to discuss this uber-relevant topic on this week's episode of Banking On Experience.What's covered?What we've seen in the world of text for CUs since people have started working from home, why Brittany believes the pandemic has propelled us in a direction we were already headed, and how being “kings and queens of multi-tasking” plays into the equation.Why text? Specific, solid reasons why Brittany thinks text is key in CUs.What Credit Unions can do to make it easier- specifically for older audiences- to use text as a primary communication method. (Big emphasis on safety & security here.)How Brittany sees younger audiences (herself included) using text in these business relationships, and why it's not just “nice” but essential to attract these younger members.Some of the major challenges Credit Unions face re texting, as well as our expert's advice on how to address them.Creative ideas and Personal Experiences (from both Brittany and James) around making the text option more than just convenient and fun. As Brittany says, “It's such a small investment toward life-long memberships.”You can find this interview, and many more, by subscribing to Banking on Experience Podcast on iTunes. Or find us on SoundCloud, Spotify, Stitcher, Spreaker, Buzzsprout and more.

Episode 20: Banking on a Winning Data Strategy with CIO Joey Rudisill

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Play Episode Listen Later Aug 9, 2020 27:30

Want a winning Data Strategy you can bank on? Listen in as Joey Rudissil- CIO at Central Willamette CU- shares his expertise with CRMNEXT's James Gilbert on this week's episode of Banking On Experience.What's covered?The role Joey believes data plays in Credit Unions, as well as businesses in general- and why it's important.Some of the biggest challenges he sees CUs face in trying to get alignment and get to the point where data can be a centralized focus point?Small spoiler: Processes play a big part. As Joey says, “So much of really using data is about the processes that create it in the first place…You have to refine your processes so that the data going in is consistent and in line with what you're trying to achieve with your business.”Insights into some of the specifics of Joey's successful formula for a winning data strategy.Hint: The term “data dictionary” comes into play here.What Joey believes CUs can do to better empower the core system and help the data flow.How he suggests we separate the useless data from the really important stuff.And should we hang on to ALL of that collected data? Joey shares his opinion on that as well.Some ways Joey is seeing Credit Unions use data to improve the member experience overall. (I mean, that IS what CUs are notorious for trying to do, after all.)A business that has been one of the primary providers in the data strategy there at Central Willamette, and precisely how that business has made Joey feel like family.You can find this interview, and many more, by subscribing to Banking on Experience Podcast on iTunes. Or find us on SoundCloud, Spotify, Stitcher, Spreaker, Buzzsprout and more.

How Most Sales & Marketing Teams Are Not Effectively Using ABM - Interview with James Gilbert

Stop the Sales Drop Podcast with Kristina Jaramillo and Eric Gruber

Play Episode Listen Later Aug 4, 2020 43:50

During this Stop the Sales Drop episode, James Gilbert (CMO at CRMNext) calls out how even the big players are not effectively using ABM as they are not using it as a complementary strategy. In fact, he thinks that true ABM shouldn't even be called ABM and that it should be a "company strategy" as ABM means that marketing owns most of the lift. This is why it becomes very tactical and channel-focused which only leads to account-based awareness vs. account revenue growth.Listen to this podcast to see how CloudCherry (James' former company) and CRMNext are winning, protecting and expanding accounts with ABM. Also, see how you can effectively use ABM on LinkedIn. After you listen to this podcast, register for our 3-day virtual LinkedIn training where you will find a LinkedIn ABM panel that will include James Gilbert (CRMNext), Darryl Praill (VanillaSoft), Sangram Vajre (Terminus), Lisa Dennis (ITSMA), Eric Gruber (Personal ABM) and Brandon Redlinger (Demandbase).Register here => http://stopthesalesdrop.com/linkedintraining

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Episode 17: Building your Customer Experience From the Top Down with Nate Brown

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Play Episode Listen Later Jul 20, 2020 28:14

Nate Brown who leads the CX accelerator community and is well known in the CX world along with James Gilbert from CRMNEXT talk about building a culture of experience from within.Starting with employeesBuilding from the top-downcohesive collaboration between marketing and CX teamsCome learn more about CRMNEXT: www.crmnext.com/us

Inbound Marketing: James Gilbert - 105

Business Addicts - The Podcast For People Who Are Addicted To Business

Play Episode Listen Later Jun 23, 2020 44:37

In this episode James Gilbert talks about inbound marketing, sharing insights into how inbound marketing has changed over the years and what strategies are working best now.

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#BestOf2019: Why Direct Mail Works So Well for ABM w/ James Gilbert

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Play Episode Listen Later Jan 23, 2020 21:34 Transcription Available

In the first episode of the #ABM Series, Kris Rudeegraap talks to James Gilbert, Head of Global Marketing at CloudCherry. No. 5 in our countdown of the Top 20 episodes of 2019. This week only, you can get Sangram's newest book ABM is B2B is available for just $1.99. Here are the 3 reasons you're going to want to get your hands on this book: 1) It has stories of 6 companies that took their ABM program from good to great 2) It introduces the TEAM framework that is time tested within 100's of companies 3) It shares 7 truths that every marketers and sales leader should know before they start doing ABM If that's not enough, they are giving away 100% of the profits and $10 per review of the book to New Story charity. Check it out here or just search ABM is B2B on Amazon. The Sweet Fish team has been using LeadIQ for the past few months & what used to take us 4 hours in gathering contact data now takes us only 1! If you're looking for greater efficiency in your sales development & prospecting efforts, check out LeadIQ: leadiq.com Want to get a no-fluff email that boils down our 3 biggest takeaways from an entire week of B2B Growth episodes? Sign up today: http://sweetfishmedia.com/big3 We'll never send you more than what you can read in < 1 minute. :)

Inside the Hashes Special: Ball State RB James Gilbert Exclusive Interview

Inside the Hashes Exclusive Player Interviews

Play Episode Listen Later Jan 16, 2020 12:55

Ryan Roberts Exclusive interview with Ball State RB James Gilbert --- Support this podcast: https://anchor.fm/insidethehashes3/support

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Faithful to Our Colors Episode 10: House Money, RB James Gilbert, & AD Gene Taylor

Faithful to our Colors Podcast

Play Episode Listen Later Sep 12, 2019 24:11

John has a quote from Chris Klieman quote that shows exactly why this team plays so hard for him. K-State needs this game to figure out where they are but they might be playing with house money. Runnib back James Gilbert says they aren't afraid of Mississippi State though and we have a quick chat with AD Gene Taylor about the new facility enhancements.

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1078: 3 Surprising Insights From A/B Testing LinkedIn Content w/ James Gilbert

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Play Episode Listen Later Aug 23, 2019 17:55 Transcription Available

In this episode we talk to James Gilbert, Head of Global Marketing at CloudCherry. This week only, you can get Sangram's newest book ABM is B2B is available for just $1.99. Here are the 3 reasons you're going to want to get your hands on this book: 1) It has stories of 6 companies that took their ABM program from good to great 2) It introduces the TEAM framework that is time tested within 100's of companies 3) It shares 7 truths that every marketers and sales leader should know before they start doing ABM If that's not enough, they are giving away 100% of the profits and $10 per review of the book to New Story charity. Check it out here or just search ABM is B2B on Amazon.

#ABM 1: Why Direct Mail Works So Well for ABM w/ James Gilbert

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Play Episode Listen Later Aug 20, 2019 21:37 Transcription Available

In the first episode of the #ABM Series, Kris Rudeegraap talks to James Gilbert, Head of Global Marketing at CloudCherry. This week only, you can get Sangram's newest book ABM is B2B is available for just $1.99. Here are the 3 reasons you're going to want to get your hands on this book: 1) It has stories of 6 companies that took their ABM program from good to great 2) It introduces the TEAM framework that is time tested within 100's of companies 3) It shares 7 truths that every marketers and sales leader should know before they start doing ABM If that's not enough, they are giving away 100% of the profits and $10 per review of the book to New Story charity. Check it out here or just search ABM is B2B on Amazon.

Will upskilling help you secure that new job?

MONEY FM 89.3 - Prime Time with Howie Lim, Bernard Lim & Finance Presenter JP Ong

Play Episode Listen Later Jul 1, 2019 12:42

A recent Hubspot Academy survey revealed that professionals here are keen to upskill and have seen their efforts bear fruit. Half of those who have taken online, job-related learning courses noted that this has helped them secure jobs. But how certain are jobseekers that it was upskilling that helped them secure jobs? James Gilbert, Director of APAC for Hubspot, shares his insights.

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How CX Can Be a Key Driver of Business Growth and Profitability with James Gilbert

Sure Oak: Digital Marketing, SEO, Online Business Strategy, & More

Play Episode Listen Later Jun 17, 2019 21:01

[fusion_builder_container admin_label=”” hundred_percent=”no” equal_height_columns=”no” menu_anchor=”” hide_on_mobile=”small-visibility,medium-visibility,large-visibility” class=”” id=”” background_color=”” background_image=”” background_position=”center center” background_repeat=”no-repeat” fade=”no” background_parallax=”none” enable_mobile=”no” parallax_speed=”0.3″ video_mp4=”” video_webm=”” video_ogv=”” video_url=”” video_aspect_ratio=”16:9″ video_loop=”yes” video_mute=”yes” video_preview_image=”” border_color=”” border_style=”solid” margin_top=”” margin_bottom=”” padding_top=”” padding_right=”” padding_bottom=”” padding_left=”” type=”legacy”][fusion_builder_row][fusion_builder_column type=”1_1″ layout=”1_1″ spacing=”” center_content=”no” hover_type=”none” link=”” min_height=”” hide_on_mobile=”small-visibility,medium-visibility,large-visibility” class=”” id=”” background_color=”” background_image=”” background_position=”left top” background_repeat=”no-repeat” border_color=”” border_style=”solid” border_position=”all” padding_top=”” padding_right=”” padding_bottom=”” […] The post How CX Can Be a Key Driver of Business Growth and Profitability with James Gilbert appeared first on SureOak.

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James Gilbert On The Value of Organization Alignment in Customer Experience

Sure Oak: Digital Marketing, SEO, Online Business Strategy, & More

Play Episode Listen Later Jun 16, 2019 21:01

How to reach out to James Gilbert: Customer Experience and Why It’s So Important When you’re a business, one of your biggest goals is likely to bring in customers. In the long run, though, it costs significantly more to attract new customers than it does to cultivate the customers your company already has. So what role does customer experience play in this cultivation? James Gilbert of CloudCherry explains how CX can be a key driver of business growth and profitability in this podcast episode. Keep reading for the details. Successful Customers Vs. New Customers People tend to trust companies that bring a human element to their customer experience. This means treating consumers like partners, rather than a sale. Doing this has been shown to reap huge benefits, as successful customers often become advocates that function as an “engine” for inbound sales and referral marketing galore. Bringing a human element to your customer experience doesn’t stop with the marketing department, however. Every department within your business needs to be synced and collaborate to give people the best interactions possible at each step of the customer journey. Companies often struggle with implementing a customer focused mindset throughout their business, as identifying pain points and the best place to begin reform can be difficult. It’s All About Alignment If you’re going to begin a customer experience program, success begins at the top of your organization. Every person in your company, from the CEO to the most junior worker, has to live and breathe creating great experiences for customers. The more aligned your business is on customer experience, the easier it will become to identify and address customer pain points before they become major issues. This applies to every step of the customer journey, from awareness to investment and beyond. Simply put, organization alignment means looking at every customer interaction with the mindset of “how can we give them the best experience”, rather than “what’s in it for me”. If you can do that, your business will be leagues ahead of competitors, and you’ll be guaranteed to see yield from happy customers and their advocacies. To get started, James recommends mapping out every step of your customer journey and analyzing the type of experience those steps provide. Every aspect of your business needs to be geared toward customer success if you want to turn customers into advocates and see long-term growth and profit. Marketing and Customer Experience As you map out your customer journey, it’s important to keep in mind that every person will have a unique path they take to become your customers. These journeys will vary depending on customer personas, the marketing channels they convert with, and much more. To be successful, you will need to analyze every avenue and optimize them to promote customer engagement and satisfaction. Common CX Mistakes Companies Make More often than not, companies seeking to create a solid consumer experience will make the mistake of implementing their plan without first having organization alignment. Every interaction a customer has with your company needs to be backed up, and if even one encounter is off, you run the risk of having your efforts fall flat. Another mistake businesses tend to make with customer experience is pushing consumers into making purchases. Purchases and investments in your company should be the natural result of a person’s interactions with you, not of aggressive sales decks. If you can create a positive customer experience within your sales process, you’ll stand out and make sales without having to press. Everything comes naturally when you have a customer-centric culture. The Role of CX In Long-Term Growth and Profitability A strong company alignment that centers on implementing a positive customer experience is a huge driver of ROI. In fact, keeping current customers happy costs significantly less over time than treating them poorly and focusing ...

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Talk Nation Radio: Peter Kuznick on the Anti-Base Struggle in Okinawa

Talk World Radio

Play Episode Listen Later Oct 10, 2018 29:00

Peter Kuznick is Professor of History at American University, and author of Beyond the Laboratory: Scientists As Political Activists in 1930s America, co-author with Akira Kimura of Rethinking the Atomic Bombings of Hiroshima and Nagasaki: Japanese and American Perspectives, co-author with Yuki Tanaka of Nuclear Power and Hiroshima: The Truth Behind the Peaceful Use of Nuclear Power, and co-editor with James Gilbert of Rethinking Cold War Culture. In 1995, he founded American University's Nuclear Studies Institute, which he directs. In 2003, Kuznick organized a group of scholars, writers, artists, clergy, and activists to protest the Smithsonian's celebratory display of the Enola Gay. He and filmmaker Oliver Stone co-authored the 12 part Showtime documentary film series and book both titled The Untold History of the United States.

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Episode 27: Subbies, TWAGS and Rants

Fix Radio's Toolbox Show

Play Episode Listen Later Sep 26, 2018 25:06

26/09/18 Join Andy Stevens for the Fix Radio Toolbox Show. Andy's guest this week was James Gilbert, who talked about Subbyjobs, a new App aimed at finding tradesmen work in the construction industry. Contractors can also post jobs on this app to assist them in finding Subbys. We've found our first TWAG! Andy's rant was about suppliers and their ever-changing prices, depending on who you are!

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Cleaning Up Space

Moonshot

Play Episode Listen Later Sep 19, 2018 21:55

Ever since humans started sending satellites into space we've always neglected one very big issue - what happens when these man-made objects reach the end of their useful life? Some of the satellites will fall out of orbit, but many have remained in space for decades with no clear strategy of what to do with them. But as humans look to explore commercial space flight and populate other planets there's a growing concern that all of this space junk could pose a very real threat to our future space endeavours. So how do we actually go about cleaning up space?Our guests in this episode:Francois Rigaut and James Gilbert from the Australian National University.Chris Blackerby from Astroscale.Mike Wall from Space.com. Check out his book: Out There - a Scientific guide to Alien Life, Antimatter, and Human Space Travel.Loren Grush from The Verge. Loren has a great video series called Spacecraft available at TheVerge.com.Check out the Darknet Diaries podcast to hear stories about hackers and those that have been hacked. For more information visit darknetdiaries.com.If you love Moonshot then the best way to help us is to share this episode with a friend, or if you're able, consider supporting us financially on Patreon. All supporters get an ad-free feed, along with bonus episodes, and merch. Visit https://www.patreon.com/moonshot.

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BBF190: What is inbound marketing? With James Gilbert

Business Brain Food

Play Episode Listen Later Aug 21, 2018 49:34

We were very lucky to be able to pick the brains of a leading inbound-marketing guru in this week’s episode. James Gilbert is the Marketing Director of Hubspot in the Asia/Pacific region, so he certainly knows a thing or two about inbound marketing. He spoke to us about some of the great success stories he’s seen in his time at Hubspot and the tricks of the trade you can use to your advantage. See some of James’ top tips below: ** You don’t want to advertise to people who don’t want to see your product. Allocate your resources properly! ** For any marketing effort, make sure your reporting is accurate. If you can’t measure what works and what doesn’t then you will waste time and money. ** Don’t be scared to give away your insight with good content. It’s so important to give your audience value with your content in order to build a strong relationship. ** Tracking your marketing doesn’t have to break the bank. There are plenty of free tools out there. ** Do not underestimate the power of Facebook messenger. There are many active users but very little competition because most businesses simply aren’t onto it. In this episode of Business Brain Food you will learn: ** The inner workings of Hubspot ** The meaning of inbound marketing ** How to track phone calls ** Which types of content work ** Content clusters explained ** The power of marketing automation ** Chatbots and messenger marketing Resources mentioned in this episode: ** Do you have what it takes to be a Business Excelerator at Max My Profit? Find out more here: http://www.maxmyprofit.com.au ** Marcus Sheridan’s incredible content success story: https://blog.hubspot.com/opinion/uattr/marcus-sheridan-hubspot-inbound-conference-2013-bold-talk ** Connect with James on Linkedin: https://www.linkedin.com/in/jatgilbert/ ** The Business Brain Food Facebook group: https://www.facebook.com/groups/businessbrainfood ** All previous BBF episodes & show notes can be found at http://www.businessbrainfood.com.au ** Twitter: https://twitter.com/bfewtrell Call to action: Give as much value as you can with your content… look what it did for Marcus Sheridan! Also, if you are enjoying these Business Brain Food podcasts, then make sure to share them via social media sites or email the links to family and friends. A lot of time and effort goes into producing each of these podcasts with the goal in mind of the more people we can inspire about business the better. You can help us do just that! Until next time, have a profitable day! Cheers, Ben Fewtrell (02) 9111 5000

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James Gilbert the Gadget Guy

Real Money Talks

Play Episode Listen Later Dec 25, 2017 14:21

Today’s guest is James Gilbert, a successful entrepreneur who makes money by selling different things. James started his business venture with a product he discovered five years ago called a grip stick. Since he saw how successful it was in Europe, James wanted to bring it to the U.S. James talks about where his business led him as he explored and sold unique products. He also shares how he finds and funds the goods he sells, why he does business at shows and not online, and some tips to consider if you’re thinking about starting your gadget business. “It’s got to be unique things that help somebody, unique things that somebody wants.” - James Gilbert In This Episode of Real Money Talks: How James started his gadget business An overview of the cost of doing shows, state fairs, and the like to conduct business Process to go through to avoid price war Subscribe, Rate & Share Real Money Talks! Loral Langemeier is on a mission – to educate and empower the Real Money Talks community on how to have those important money talks that are straight, to the point, and can be applied to every aspect of your life. So, tune in every Monday, Wednesday, and Friday on iTunes to learn, ask Loral a question, and create your path to financial freedom! Don’t forget to leave a review and grab your free gifts on AskLoral.com!

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Week 6 College Football Free Pick

BobBalfe.com Podcast

Play Episode Listen Later Oct 6, 2017 1:53

NCAAF 3:30 EST Rotation #321-322 Akron -6 over Ball State Ball State lost a lot of defensive talent from their team last year as it showed last week against Western Michigan. On Offense Ball State didn’t return much talent either and they key guys they did return are all out of this game today with injury. James Gilbert is a big part of this running game so without him this team is lost. Riley Neal is out with a leg injury and Corey Lacanaria is out at wide receiver. This team is just hurting badly due to injury and young talent. Akron has a little bit better of an offensive line and more talented skill players in this game. Look for the Zips to get the home win by throwing the ball all over this defense. Take Akron.

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Riding the network economy wave with Hubspot (at ATC2017)

Talking People and Tech, brought to you by Alight Solutions

Play Episode Listen Later Jun 20, 2017 20:59

Recorded live at the Australasian Talent Conference 2017 in Sydney, we are joined by James Gilbert of Hubspot, on riding the network economy wave and building a moat while you grow.

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Innovations in access surgery

Surgical Grand Rounds Lectures

Play Episode Listen Later May 15, 2017 45:15

James Gilbert and Dr Simon Knight give an update on vascular access and some of the innovations that are going on in vascular access surgery. Mr James Gilbert is a Consultant Transplant and Vascular Access Surgeon at Oxford University Hospitals NHS Foundation Trust and Dr Simon Knight is an Honorary Consultant Transplant and Access Surgeon and Senior Clinical Research Fellow at the Nuffield Department of Surgical Sciences, University of Oxford.

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#105 - James Gilbert & Jason Webb

Onroaders Podcast

Play Episode Listen Later Jul 21, 2016 40:57

Talking to Jason Webb and James Gilbert This episode is sponsored by Raidopower www.raidopower.se ---------- Podcast: onroaders.com/podcast Hemsida: onroaders.com Facebook: facebook.com/onroaders Instagram: instagram.com/onroaders Youtube: youtube.com/onroaders See acast.com/privacy for privacy and opt-out information.

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Talk Nation Radio: Peter Kuznick on Untold Nuclear History and No War 2016

Irresistible Fiction

Play Episode Listen Later Jun 22, 2016 28:59

Talk Nation Radio: Peter Kuznick on Untold Nuclear History and No War 2016 Written by davidswanson Peter Kuznick is Professor of History at American University, and author of Beyond the Laboratory: Scientists As Political Activists in 1930s America, co-author with Akira Kimura of Rethinking the Atomic Bombings of Hiroshima and Nagasaki: Japanese and American Perspectives, co-author with Yuki Tanaka of Nuclear Power and Hiroshima: The Truth Behind the Peaceful Use of Nuclear Power, and co-editor with James Gilbert of Rethinking Cold War Culture. In 1995, he founded American University’s Nuclear Studies Institute, which he directs. In 2003, Kuznick organized a group of scholars, writers, artists, clergy, and activists to protest the Smithsonian’s celebratory display of the Enola Gay. He and filmmaker Oliver Stone co-authored the 12 part Showtime documentary film series and book both titled The Untold History of the United States. Kunick will be screening an episode of that program and speaking at the No War 2016 conference in Washington, D.C.: http://worldbeyondwar.org/nowar2016 Total run time: 29:00 Host: David Swanson.Producer: David Swanson.Music by Duke Ellington. Syndicated by Pacifica Network. Please encourage your local radio stations to carry this program every week!

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Talk Nation Radio: Peter Kuznick on Untold Nuclear History and No War 2016

Talk World Radio

Play Episode Listen Later Jun 21, 2016 29:00

Peter Kuznick is Professor of History at American University, and author of Beyond the Laboratory: Scientists As Political Activists in 1930s America, co-author with Akira Kimura of Rethinking the Atomic Bombings of Hiroshima and Nagasaki: Japanese and American Perspectives, co-author with Yuki Tanaka of Nuclear Power and Hiroshima: The Truth Behind the Peaceful Use of Nuclear Power, and co-editor with James Gilbert of Rethinking Cold War Culture. In 1995, he founded American University's Nuclear Studies Institute, which he directs. In 2003, Kuznick organized a group of scholars, writers, artists, clergy, and activists to protest the Smithsonian's celebratory display of the Enola Gay. He and filmmaker Oliver Stone co-authored the 12 part Showtime documentary film series and book both titled The Untold History of the United States. Kunick will be screening an episode of that program and speaking at the No War 2016 conference in Washington, D.C.: http://worldbeyondwar.org/nowar2016

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022 - Interview with James Gilbert - HubSpot Demand Generation Manager Asia Pacific and Japan

HubShots - The Unofficial Down Under HubSpot Podcast

Play Episode Listen Later Mar 2, 2016 20:05

Welcome to HubShots Episode 22! Recorded: Friday 12 February and Wednesday 24 February In this episode we interview James Gilbert, Demand Generation Marketing Manager for HubSpot Asia Pacific and discuss: – Marketing on community sites (Medium, Product Hunt, LinkedIn Pulse, Reddit) – owned, earned, paid media – short term versus long term traffic channels – the value of being an authority figure in your industry – how building owned media can help you increase your pricing – the benefits of owned media protection – building a moat with owned media: http://www.inc.com/laura-montini/how-the-value-of-marketing-appreciates.html – distributing your content on other platforms such as Medium and LinkedIn Pulse – feedback loop between marketing and sales – SLAs – goal: leads that close – constantly kicking off new campaigns – tip for LinkedIn sponsored content Follow James on Twitter at @jatgilbert Full transcript available at: http://hubshots.com/episode-22/

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BB 82 - Mysterious Thrips in the Outback with Dr. James Gilbert

Breaking Bio

Play Episode Listen Later Jul 13, 2015 39:58

We're back from our Spring Hiatus with a new show! This week, Dr. James Gilbert of the University of Hull stops by to tell us how to make new discoveries by accident, and the kinky world of bushcricket sex. For more information, links, and show notes, check out http://breakingbio.com

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Spectromania!

Stargazing

Play Episode Listen Later Mar 13, 2015 10:12

James Gilbert, a researcher in astrophysics gives an exciting talk on how astronomy uses Spectroscopy - the study of the interaction between matter and radiated energy.

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Spectromania!

Stargazing

Play Episode Listen Later Mar 13, 2015 10:12

James Gilbert, a researcher in astrophysics gives an exciting talk on how astronomy uses Spectroscopy - the study of the interaction between matter and radiated energy.

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Frozen memories and sex tentacles

Play Episode Listen Later Sep 10, 2012

In the science news Therese Chen reports on the Tassie Devil Facial Tunour Disease and gobies with a Napolean Complex. Ian Woolf interviews Phillip Rhoades about freezing brains to store memories, Dr James Gilbert joins Julie-Anne Popple in studio to talk about kinky bush cricket sex.

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Pokemon thrips, and night at the disease museum

Play Episode Listen Later May 7, 2012

Ian Woolf reports on plasma jets and migraine shock therapy. Therese Chen reports on developments Nano-medicine to treat Cerebral Palsy. Julie-Anne Popple speaks to Dr James Gilbert about 'pokemon' thrips and David Cutting about making modern day mummies. Finally, Julie-Anne Popple reports on her night at the Museum of Human Disease. Presented by Ian Woolf, Produced by Julie-Anne Popple

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Cricket balls and Climate Fix Flicks

Play Episode Listen Later Dec 12, 2011

Julie-Anne Popple speaks with Dr James Gilbert about cricket testicles, Ian Woolf speaks with Professor Ann Henderson-Sellers about the Climate Fix Flicks competition, News by Larissa Savvas and Julie-Anne Popple: - Solar paint - Wasp to know Presented and produced by Ian Woolf

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Lactating insects and handy fish