SHEcorporated One Step Empire

Are you invisible in your business?  If we looked at your social media or your website right now, would we understand who you are?  Would we feel your perspective and unique gifts?  Would we almost be able to hear your personality and voice and be able to connect with the person behind the business?How visible are you in your business?Whether you are the name and face of your brand, or you are the founder of a business that isn't necessarily all about you, you need to be visible and today we are talking with Alison Nelson, business coach and host of the Solopreneur AF podcast, about why that can feel so hard, what being visible really takes, and how to make it easier – even for us introverts – we see you out there.Getting visible is key to really connecting with your audience and attracting the right clients for you and your business.  It doesn't have to take hours a day, or feel hard, if you set yourself up for strategies that fit you.It's time to step out in front of your business and get visible and we're going to help you do it!Let's get into it!Connect with Alison:  http://allison-nelson.com/Solopreneur AF Podcast: http://allison-nelson.com/podcast-linksJoin the FREE Passion Project LIVE Challenge if:You are ready to live your BIGGEST life!You want to create success that actually FEELS like success.You want to LOVE what you do each day.You want to build a business you are excited to work on each day.You are ready for more success in your business.Find out more and reserve your seat !

What would a feature in Vogue, Fast Company, Martha Stewart Living or Entrepreneur do for your business?Wow right?But that's not for you, that's for big companies with even bigger marketing and media budgets, that have been around for years, have established reputations and know the right people, right?Nope.PR is even more important for you than the big guys, it's the ultimate in FREE exposure, it can transform your business overnight, and its absolutely possible.  Today on the podcast we are going to show you exactly how to do it.  Even if you are just starting out, even if you don't have a website built, even if …….whatever.Gloria Chou is with us today and Gloria is an award-winning Small Business PR expert and pitch writer  and she is going to explain: What PR is and why you need it.How it builds your traffic your authority and ultimately your businessThe biggest benefit from PR( and it's not what you think it is).How to use PR to get you a seat at any table to you to be at.How to write your pitch with her 3-step CPR Pitching Method™3 FREE Ways to find the right people to pitch to. This is the episode that changes your business trajectory forever. Let's get into it.  Our guest today is Gloria Chou Gloria is an award-winning Small Business PR expert and pitch writer who teaches early-stage founders how to "hack their own PR" with her proprietary3-step CPR Pitching Method™, one that's helped thousands of bootstrapped small businesses get over a combined 1 Billion organic views in top tier outlets such as the New York Times, Vogue, Fast Company, Forbes and more. Links for this episode:FREE Secrets of PR Masterclass: Register HereGloria Chou PR:   More info HereOne Step Empire Website:  https://www.shecorporated.com/one-step-empire-podcastFREE Business Kickstart Challenge:  https://shecorporated.lpages.co/business-kickstart-challenge/  

Have you got a “money story” that you are ashamed of? If you think you are the only one who's messed up, or not done all the right things with your finances, todays episode is for you, because you are not alone.So many women have shame and guilt attached to their history with finances, and our guest today, Melissa Houston gets really vulnerable by sharing hers to show you that even the experts make mistakes and everyone can bounce back. As a finance expert she still found herself over 100k in debt, while hiding her debt and her habits from her husband and spending money she didn't have.  Melissa knows how easy it is to get into trouble and well as how to reset your habits and break free. So today we are talking about: ·      Resetting your debt mindset and why wealth is possible for anyone ·      3 reasons your business needs a reserve of cash·      Some money management tips for scaling your business·      Forgiving your own mistakes and building forward  Here's a truth bomb from today episode that will set you free.  Money has no emotion – we attach that.  Your financial reports, your finances, even your debts are just feedback on what's working and what needs to change.  It's data – that's all.  Our guest today:  Melissa HoustonMelissa is a CPA and Financial Strategist for CEOs, host of The Business Society podcast and a contributor at Forbes.com.  She helps business owners increase their profit margins so they keep more money in their pockets, helps entrepreneurs understand their finances, and start listening to the story their numbers are telling them in their business. Links for this episode:The 5-Step Roadmap to Biz Finance Freedom offers business owners the 5-steps they need to cover to get the high level understanding of their business finances. https://melissahoustoncpa.lpages.co/5-step-biz-finance-roadmapOne Step Empire Website:  https://www.shecorporated.com/one-step-empire-podcastFREE Business Kickstart Challenge:  https://shecorporated.lpages.co/business-kickstart-challenge/ 

So you started a business and maybe you are just getting set up, or you have been open for a little while, you're starting to make some sales and you're wondering what you really should be doing with your finances.Unless you have some background or training in accounting, it can be a bit overwhelming to try and sort through what you could do, what you should do, and what you really NEED to do.So in true SHEcorporated style, on this episode, we are going to make it simple for you, cut through the confusion, and lay out the basic financial tools you need to have in your businessThere are a LOT of things you CAN do but these are the basic tools you need to get your business up and running, avoid any nasty surprises as you grow, and keep a handle on your businesses finances.Whether you do the bookkeeping yourself or not, you need to understand these tools and be looking at them on a regular basis so you can stay on top of your businesses growth and financial health.Michelle is with us on this episode, walking us through the simple steps you need to take and it really is easy – YOU can do this and you'll be SO glad you did!Links from this episode:  Avoid these 10 money myths and get rich!  FREE DOWNLOADFind Michelle on Instagram: @ms.moneyandmathMichelle's Website: https://www.msmoneyandmath.com/Get your FREE Bootstrapper's Guide to BIG Marketing on a Small Budget: https://www.shecorporated.com/bootstrappers-guideVisit SHEcorporated main site: https://www.shecorporated.com/

You are your brands biggest asset.  Sometimes when we start out, we imitate the successful brands in our space because we think that's what we need to look like to be taken seriously, or to look like we belong in that space.But here's the thing, you don't want to look like everyone else – your strength is being authentically yourself and letting THAT take centre stage in your branding.You can build a bold bankable brand without breaking the budget and Taylor Simon is going to talk us through it in this episode.There are a few key things you need to do to make your brand recognizable and professional and spoiler alert - they don't cost a thing.On this episode we're talking colors, fonts, websites and content creation, all in the simplest, lowest cost way possible, to get you past the excuses and into a brand that stands out.So ditch the brand shame and create something  unforgettable and authentically you!Links from this episode:  Taylor Made Pop Shop https://iamtaylorsimon.com/pop-shop/ DISCOUNT CODE: SHEMADE10 to get 10% Off all items in the Pop ShopFind Taylor on Instagram: @iamtaylorsimonGet your FREE Bootstrapper's Guide to BIG Marketing on a Small Budget: https://www.shecorporated.com/bootstrappers-guideVisit SHEcorporated main site: https://www.shecorporated.com/

On an average day do you find yourself working ON your Business or IN your business?  When was the last time you had a “CEO” day?Depending on what stage of business you are at, you may still be wearing all the hats and doing all the things, or maybe you are a bit further along and you have some help, and aren't doing it all yourself anymore.Either way, it's important to stop and take stock of where you are spending your time and your focus, and evaluate how to use both more effectively.As CEO, one of your most important jobs it to be the “visionary” and whether that's where you get to spend most of your time or not, it's critical that you spend some of your time in that space, and find ways to move more and more toward that role as your business grows.Donna is a productivity expert and helps CEO's do exactly that.  On this episode, she is helping us start with a simple strategy to figure out where we are actually spending our time each day.It can't be just me that gets to the end of the day and wonders where the heck all those hours went right?  Tell me that's not just me. So using her strategy we are going to figure out where that time went and then classify each task and determine what bucket it falls in to.And finally, we are going to determine which tasks can be streamlined, assigned or paused, based on priority and desired outcomes.It's a really simple, but smart strategy to help you be more productive, focused on your goals and really get back to growing your business, while actually creating MORE time and ease in your days, rather than less.She's even convinced me not to leave my inbox open all day!  Are you ready to be the CEO you were meant to be? Links from this episode:  Free download "35 Ways to Streamline your Life as a Small Business Owner": CLICK HEREFind Donna:   https://www.productivityplusva.ca/Get your FREE SHEcoporated Magazine:  https://www.shecorporated.com/shecorporated-magazineVisit SHEcorporated main site: https://www.shecorporated.com/

Is your life so well balanced that you manage to check everything off your to do list, spend quality time with your family, get in that workout and maybe even indulge in a little self care each day? Yeah – me neither.That's why we all need this conversation with JaiShe is dropping the reality bombs and putting it all in perspective to help us find the balance we've been chasing, without magically making more hours in the day. We had real talk about what balance really is and how to find it.  And when you are real about what “balance” really means, and you intentionally craft your life, turns out it's MUCH easier to achieve it. Jai shared with us some of the keys to creating real changes in your life and your business by:Creating empowered boundaries you can live with.Turning procrastination into rejuvenation.Building structure that (surprise) actually creates freedomPlanning your outcomes instead of your actions. There are several key takeaways in this episode, but my favorite is how being present and realistic in your planning absolutely changes the game, and simply deciding who you want to be in each moment, and making the best decisions you can in THAT moment, is the key to creating real momentum and change in your life.This episode will make your life better, how's that for a big promise?Links from this episode:  Free worksheet to help clarify your goals and establish healthy boundaries and systems for your business: CLICK HEREFind Jai:   www.theabundantminds.com and on social @theabundantmindsGet your FREE SHEcoporated Magazine:  https://www.shecorporated.com/shecorporated-magazineVisit SHEcorporated main site: https://www.shecorporated.com/

If you think you are the only woman entrepreneur that doesn't have an actual marketing strategy in place – I am here to tell you that you are definitely not alone.It's incredibly common, and often the main reason our businesses don't see consistent growth.Think about it – you try a little of this and then move on to a bit of that.  Someone said reels was the thing to try, so you did that for a week, then you tried some facebook ads, and then that seasonal promotion.Does this sound familiar?Okay – so you know this is not the way to grow your business and you realize you are probably wasting your budget by spending on marketing without a plan in place.So now what?Today's episode is exactly what. Janice Hostager is with us today and she is laying out her simple process that gives you the  path you need to follow called the "Trail to the Sale".I wanted to high five her after every step she laid out for us.  It doesn't matter what stage of business you are at or what type of business you are in, her process will help you create growth and start seeing results. So let's get into it!Links from this episode:  FREE Download "The Trail to the Sale":  https://janicehostager.com/small-business-marketing-plan/Janice's Website: https://janicehostager.com/Buyer Persona's Workbook: https://www.shecorporated.com/buyer-personas-workbookVisit SHEcorporated main site: https://www.shecorporated.com/Our guest on this episode:Janice Hostager is a Brand and Marketing Strategist who partners with CEOs, executives and solopreneurs to help grow their businesses. After spending more than 25 years working in marketing for a variety of multi million dollar brands, nonprofits and new startups, Janice knows what truly drives conversions, can nurture leads and can create solid brands. She has developed a marketing framework called the Trail to the Sale™She enjoys working with entrepreneurs and loves the passion that she finds in her clients. In her spare time, she enjoys running, traveling, and hanging out with her two adult children.Janice holds a BA in communications and art from Augsburg University and has done graduate studies in Business Communications at University of St. Thomas. She and her husband Todd and live in Austin, TX.

How can you make your brand irresistible to your perfect buyers, in a sea of competitors?   What if your ideal customers could find you easily, and immediately know YOU are the best solution for them? Do you want to create a business where you are authentic, and create more success than ever before, just by being yourself?  Where you just show up as your most authentic self every day, and pull in people that want to buy from you, like a magnet? You can do all of those things, and today we are going to tell you how.It's time to let go of all those ideals in your head of what you “should be” to succeed in your field and instead, embrace who YOU are.International speaker and award winning coach, Jennifer Trask is with us today to walk us through how to bring our personality to our business and create a joyous, profitable business that we love!We are going to talk about:·      Why “fitting in”  is NOT the goal.·      How your personality attracts the clients that you are best suited to work with.·      The questions to ask yourself to find your brand personality.·      How to find the confidence to step out.·      A simple mind shift to make it easier to sell·      Why creating success authentically is a gift to others. It is aha moment after aha moment on this one so get your notepad ready and lets dig in!Links from this episode:6 Figure Mindset Shift FREE download: https://www.jenniferltrask.com/6figureshift Jennifer's Website: https://jennifer-trask.com/ FREE Bootstrapper's Guide to BIG Marketing on a Small Budget: https://www.shecorporated.com/bootstrappers-guideVisit SHEcorporated Main Site:  https://www.shecorporated.com/Our Guest today Jennifer Trask:Award winning coach, Jennifer Trask has spent over a decade helping driven coaches build powerhouse mindsets that enable them to take action built on incredible courage, confidence and clarity. Combined with strategic business direction, Jennifer's clients experience massive shifts and growth in their business's.  Jennifer is proud creator of The Joyous Journey. An online community dedicated to helping coaches build profitable and sustainable businesses they love! As an international speaker, Jennifer has spoken in Canada, The U.S. and Australia. She has been featured in the Huffington Post, Saltwire Network, VOCM, Inspired Coach Magazine, Rogers TV and Upwork Digital Nomad series.Jennifer has a Bachelor of Commerce in Marketing, an MBA in International Business and is an NLP Practitioner. She has been voted Diamond & Platinum Life Coach of The Year by Toronto Star Readers  in 2019 & 2020 respectively. When she is not traveling the globe (she's been to 27 countries and counting), Jennifer calls Toronto, Canada home. 

How would you like your business to be 95% more profitable? Did you know that increasing your customer retention can increase your profits by 25 to 95%?It sounds crazy, but think about it – It costs 5 times more to get a new customer than to keep an existing one and then the success rate of selling to an existing customer is 60 to 70% better than selling to someone new.  So your marketing cost savings alone are enormous.So why don't we spend more time taking better care of our existing customers?Jacqui is with us today taking us through the importance of creating an epicclient experience which  really becomes the tool that makes your customers stick with you through thick and thin, and generates referrals and testimonials as well. We are going to cover:5 steps in the customer on-boarding journey.Systems you need in place to make it simple.How to use on-boarding to WOW your clients.The importance of off-boarding (you probably aren't doing this but you should) You can catch up with Jacqui and get both of her resources, the 5 steps we talk through on the episode today as well as her Bootstrappers Guide to all the best free tools for your business! Free 5 Phases of an Epic Client Experience:https://virtualduo.co.za/shecorporated-5-phasesFree Bootstrappers guide to running your business on a shoestring budget: https://virtualduo.co.za/shecorpotated-bootstrappers-guideGet our Buyer Persona's FREE workbook to find your ideal clients and make your marketing 10x more effective:  https://www.shecorporated.com/buyer-personas-workbookVisit SHEcorporated main site: https://www.shecorporated.com/  

How would you like to live a life of travel and adventure, driving the open road from state to state while your bank account seems to take care of itself?Or maybe you'd just like to have a little more freedom and security knowing that you have a few streams of income to rely on in case the unexpected happens?Tara is with us for a quick episode on the podcast this week, with some great information on what the green gap is, how to figure out what to do with that extra money and how to leverage it to create a totally new lifestyle or even just some extra income streams to support your business.We are going to cover:What the “Green Gap” is.How to calculate what to do with that extra money.What passive income means.Why those extra income streams are important. You can catch up with Tara and get free access to info on 7 streams of passive income that she uses at https://www.thedifferentlife.com/Get your FREE Vision Board Kit from SHEcorporated at https://www.shecorporated.com/vision-board-kitVisit SHEcorporated main site: https://www.shecorporated.com/ 

Could you use a 1200% boost in your business?What if I told you that's the difference a video can make?We have all heard that we should be doing more video, especially on social media, yet most of us struggle to make that happen, right?  So is video really THAT important?Here's the truth; the second largest search engine in the world is YouTube, coming in right after Google (and Google also favors video content in rankings.)Video content is also 1200% more likely to be shared.Could you use a 1200% boost in reach?  What would that do for your business?So why aren't we using more video?  Are you like me and you move it to the next day on your to do list EVERY SINGLE DAY?It's not just you that struggles to get in front of the camera and on video, there are three reasons that so many women just like you (and I) have trouble getting out of their own way, and taking advantage of the power of video.So let's accept the fact that video is critical to our business – now what?We've got you.Valerie is on the podcast this week, with the simple tips to help you overcome those limiting beliefs, and make it easier to start using video to connect with your ideal clients and customers.In this episode we also have simple tips to:Get confident on camera.Create a plan for your videos.Make all your videos more searchable and easily rank higher.Make sure your videos get more results.Get consistent with your scheduling.And one more myth we are going to BUST right now:If you think you don't have the right equipment or aren't "techy" enough, we will talk you through why low budget video (just you and your smartphone) is more effective than anything else.LINKS FROM THIS EPISODE:Book a free 30 minute planning session with Valerie here:    https://valeriemctavish.com/Visit SHEcorporated main site: https://www.shecorporated.com/

Are you always "too busy" to work out ?You know you need to make fitness a priority but you never seem to do it....You are crazy busy and it's easy to make excuses.  And they are legitimate – you really don't have enough hours in the day. I get it  - believe me – the struggle is real.But here's the thing.  Moving your body needs to be a priority, it affects your health AND your business, and the good news is that you really can do it without finding more hours in the day.You can be a busy entrepreneur AND find time for fitness, even if you don't have time to get to the gym.Alison, is the owner of CUFitness, a health and wellness coach, and entrepreneur, and she's had exactly the same struggle that you are having now. She's got some simple solutions that YOU can work into your day, to make fitness a simple part of your daily routine, and finally start getting the exercise you know you have been missing.Here's the secret she shares with us on today's podcast (I'm going to spoil the surprise)  You can complete a 30 minute workout every single day without ever actually doing a 30 minute workout!It's true, and it so much simpler than you think.  We truly make it harder on ourselves than it needs to be, and Alison is here to help us take the pressure off, start feeling better about ourselves, and start taking care of bodies (and our future) like we should be.Alison walks us through:Why we put off working out and how that reinforces beliefs that make it even harder in the future.Why we should actually start with the small steps to see more success.How to do micro challenges.Simple hacks to fit movement into our day.Self care tips to start now for a stronger 2022LINKS from this episode:CU Fitness Retreats        https://cufitnessretreats.com/CUFitness and Alison Contact    https://cufitness.com/Visit SHEcorporated main site: https://www.shecorporated.com/

If you have ever thought about starting a podcast, or if you are looking for a way to build your authority, reach hard to land clients and opportunities or grow your audience, THIS is the episode for you.Jaclyn Mellone,  is on this episode talking not just about the nuts and bolts of starting a podcast, but the strategy behind the why and the how, that you probably never considered.While having a podcast with thousands of listeners is a wonderful way to build your audience and authority, you could have a podcast without any listeners and it could still be one of the key growth engines for your business.How is that possible?Jaclyn will break it down for us, and I promise you will walk away from this episode with some game changing ideas on how to use podcasting to grow your business this year, no matter what type of business you are building.We're going to cover the following:Why podcasting is still in early stages and you are not too late.When is the “right” time to start your podcastHow you can start a podcast even when you're not the expert but become the expert along the way.Why podcasting can build your business faster than other platforms and what makes it one of the best “authority” platforms.How to avoid “podcrashing”How to use your podcast to build relationships with hard to reach clients and contacts. The simple basics you actually need to get started.And Jaclyn is gifting us her do it yourself guide on Trello to plan and start our own podcast AND a private podcast link for all the podcasts she has done on podcasting to help us along the way.  You can get it all here:Jaclynmellone.com/TrelloJaclyn Mellone helps experts exponentially grow their business by becoming the Go-To Authority in their space.She is a strategist, speaker, mama, Hamilton lover, and host of the Go-To Gal podcast!Jaclyn has leveraged podcasting to build a multi-six-figure coaching and course business, generate passive recurring revenue from affiliates, become a top 25 Convertkit affiliate, and partner with brands like Gusto, Acuity, FabFitFun, and Sony Music.  Jaclyn supports experts at all stages – from freelancers to global brands!Visit SHEcorporated main site: https://www.shecorporated.com/ 

You are well aware of the impact branding has on your business, you obsess over details like colors and fonts and your logo, but YOU are the face of your brand, When the world sees you – they make assumptions about your business, so what is what you are wearing telling the world about your company? If you haven't thought about that yet, it's time to step into your Founder or CEO role, and make sure your style is in line with your branding.  That doesn't mean you have to look corporate, if that's not your brand, then you probably shouldn't.  But you DO need to take a look at your wardrobe, and put some thought into the message your style is sending.Char Gust is the expert in setting your closet up for success, and simple effortless dressing, that's in line with your company's brand.You don't have to go out and buy a whole new wardrobe ( we're all about making an impact and sticking to your budget), so today we have all the tips on how to make personal branding magic happen, with what you have in your wardrobe already. On this episode we'll cover:·      Why what you wear is important·      A simple hack to clear the clutter from your closet·      What foundational items you need (and probably already have)·      How to take those basics and then make them your own Char also have an amazing resource she is sharing with us to take it a step further.  You can download her Formula for Dressing Effortlessly e-book for free at: www.stylewithchar.com/ebook Visit SHEcorporated main site: https://www.shecorporated.com/

One of the most powerful tools in your marketing toolbox is storytelling.  Using your stories effectively costs nothing and creates a connection with your clients like nothing else canOur guest this week, Tedx Speaker Shelli Varela, helps us understand what our stories are, why we need to tell our stories, how to tell them and create impact, and what that means for our relationship with our clients and customers. Shelli walks us through:·      Everybody has a story – multiple stories in fact – how to uncover yours·      The power of your story – here's a secret – it's not about you – it's about the listener (aka your clients)·      How to create a “bridge of possibility” for your clients and customers·      The pivotal moment that gives your story meaning and makes any event a “story”·      How using your story helps your customers believe YOU can deliver the transformation they are looking for and that they can actually achieve it as well.This is a powerful episode that will change how you communicate with your clients, potential clients, friends and family.LINKS:YES Effect Inner Circle Facebook Group:  YES Effect GroupSHEcorporated Magazine:  Subscribe NowVisit SHEcorporated main site: https://www.shecorporated.com/

If you hate dealing with spreadsheets, and financial reports give you a headache, or if the fear and uncertainly of what you don't know about your finances keeps you up at night - this is the episode for you.Many entrepreneurs have trouble focusing on their finances – it's not uncommon if that sounds like you.But if we ignore them, the problems don't go away and they multiply and create NEW problems. We end up running out of money, not hiring help when we should, pricing our products incorrectly and SO many other issues that can stem from not understanding our businesses financial picture.Pam Prior is with us today, she is a former corporate CFO to fortune 50 companies who now spends her time helping entrepreneurs access the same quality finance advice that those multi million dollar companies use, but tailors it specifically  to help entrepreneurs and our unique needs.  and she makes a big promise on this podcast – Pam guarantees you will walk away from this episode with everything you need to help you find extra money in your business you didn't even know you had. With plain talk that is easy to understand, and simple steps that anyone can do, Pam is going to walk us through the FOUR things that generally keep entrepreneurs from dealing with the finances in their business. Shame, fear, time and overwhelm And Pam makes them simple to overcome.We also have THREE practical tools in this episode to help us deal with finances in our business, that we can do right now, to make it all so much simpler moving forward.LINKS FROM THIS EPISODE:Cash Flow Forecast link: https://www.profitconcierge.com/cashflowforecastVideos:   https://youtube.com/playlist?list=PLjiJJbC3j75Cnxbj7MnyoObIbB4NwYJ9uGuide to hiring a bookkeeper:  https://go.profitconcierge.com/optin-rockstar-bookkeeperOpt in to ask questions on future podcasts: http://www.onestepempire.comVisit SHEcorporated main site: https://www.shecorporated.com/

This week it's time to pull it all together and pull the trigger for launch!Our final lesson for this season of the podcast is to always be learning.When you start a business you suddenly need to know everything about everything.  The problem is that you don't.There is so much to know, just to get your business started, and the secret no one tells you, is that once you get the basics in place and you think you will know everything you need to know, it turns out that there is even more to learn, to move to the next level.It's hard to keep up. That's why it's critical to never stop learning.This week we've got the tools and tricks to keep your mind and your business growing and the details on a FREE 5 Day event to supercharge your launch, and new business growth.This is the ONE STEP Empire podcast from SHEcorporated.  We are here to help YOU take the leap, and create the life you dream of, by building your own business empire, one simple step at a time.Make sure you visit us at SHEcorporated.com for any downloads we mention in the podcast. You can also join our community HERE and sign up for the next FREE Business Kickstart Challenge HERE.

This week, it's time to put together the marketing plan that will rocket your business to success, with our 10 Simple Steps Marketing Plan.Keeping in mind how much you have to do right now, we have taken the sometimes lengthy process of building a marketing plan, and distilled it to its most key parts, and outlined them for you.  With these ten steps, you can set your business up for success, and hit those goals you are striving for. Get your pen and paper ready, and let's do this!This is the ONE STEP Empire podcast from SHEcorporated.  We are here to help YOU take the leap, and create the life you dream of, by building your own business empire, one simple step at a time.Make sure you visit us at SHEcorporated.com for any downloads we mention in the podcast. You can also join our community HERE 

This week we are helping you figure out how much money you need and where to find it as we sort through your options for financing your new business.We will walk you through the different options for financing as well as the pros and cons for each.  We also talk through the basics you need to know about finance for your business and some tips for keeping on track.It's all about funding your dream business this week!This is the ONE STEP Empire podcast from SHEcorporated.  We are here to help YOU take the leap, and create the life you dream of, by building your own business empire, one simple step at a time.Make sure you visit us at SHEcorporated.com for any downloads we mention in the podcast. You can also join our community HERE 

This week we are setting up your online ecosystem and building your audience, through social media and other online platforms. This is when you start introducing your brand new business to the world!We're going to walk you through how to build a killer website, how to start driving traffic to your site, and the strategy to set up social media to fit your business, and get in front of your target audience.This is the ONE STEP Empire podcast from SHEcorporated.  We are here to help YOU take the leap, and create the life you dream of, by building your own business empire, one simple step at a time.Make sure you visit us at SHEcorporated.com for any downloads we mention in the podcast. You can also join our community HERE 

This week we are setting up your company structure and making it official and getting your business registered – this is it – this is when it all gets real!In both Canada and the United States you have a few options to set up your company structure so we're going to do broad strokes here to give you on overview and you can dig deeper for your particular region.We'll talk through the types of company structures as well as other registrations, permits and licenses you may need, and how to get them.This is the ONE STEP Empire podcast from SHEcorporated.  We are here to help YOU take the leap, and create the life you dream of, by building your own business empire, one simple step at a time.Make sure you visit us at SHEcorporated.com for any downloads we mention in the podcast. You can also join our community HERE 

Welcome back to SHEcorporated ONE STEP Empire podcast!This week we are pulling it all together and creating your business plan.  The good news is that it doesn't have to be a massive undertaking, especially if you aren't using it to pitch to investors and lenders. It can be just a page or two, but it is critical to maximizing your success. If you are looking for investors or financial help, they will require a solid business plan. But even if you are self-funded, you need to have at least a basic plan in place.This is the ONE STEP Empire podcast from SHEcorporated.  We are here to help YOU take the leap, and create the life you dream of, by building your own business empire, one simple step at a time.Make sure you visit us at SHEcorporated.com for any downloads we mention in the podcast. You can also join our community HERE 

This week we are going to identify the North Star for your company to follow over the next few years, by defining your Mission Statement and Vision Statement.We'll tell you why they are not the same thing, and why you do need both.  We'll also walk you through the process to create each one for your company, and tell you where you should be using each of them. This is the big picture stuff that rounds out your brands identity, and gives you a touchstone to come back to again and again, when making decisions about your business of almost every type.  You'll use it for marketing, budgeting, HR, sales, and more, so it's an important step you don't want to skip.This is the ONE STEP Empire podcast from SHEcorporated.  We are here to help YOU take the leap, and create the life you dream of, by building your own business empire, one simple step at a time.Make sure you visit us at SHEcorporated.com for any downloads we mention in the podcast. You can also join our community HERE 

This week, we are giving your brand it's unique personality, by completing the second half of your Brand Identity Kit, and choosing your typeface and colors.  Your typeface is the voice people hear in their heads when they visit your website, read your ads, and visit your social media.  The colors you choose to represent your brand sends subconscious messages to the viewer about what your brand stands for, and what type of business you are.They are both very powerful components of your brands personality.So join us as we walk through how to choose your typeface and colors and complete your brand identity kit!This is the ONE STEP Empire podcast from SHEcorporated.  We are here to help YOU take the leap, and create the life you dream of, by building your own business empire, one simple step at a time.Make sure you visit us at SHEcorporated.com for any downloads we mention in the podcast. You can also join our community HERE Links mentioned in the podcast:Coolors.co is great for finding palette of colors that works well together or even taking a photo and creating a color palette from that photo. Encycolorpedia.com is another favorite site for finding complementary colors and I use it regularly to find the hex code for a pantone color or vice versa.Here are some real world examples of branding Style Guides you can check out for more ideas and inspiration  https://www.canva.com/learn/50-meticulous-style-guides-every-startup-see-launching/  

What is your brand identity?Although it can include many things, three basic components of your brand identity are your logo, your typeface and your colors.In this episode we are going to talk through Step One – creating your logo, and then next week we will talk through Steps Two and Three, your typeface and your colors.Step One - Create your LogoYour logo is like a dating profile picture for your brand.  People will make assumptions about your brand within seconds of seeing your logo, so it's important to really get it right.  There are some key points to keep in mind when designing your logo.We're going to walk you through it all, so you nail your logo, and create something that you love and that truly represents your brand.This is the ONE STEP Empire podcast from SHEcorporated.  We are here to help YOU take the leap, and create the life you dream of, by building your own business empire, one simple step at a time.Make sure you visit us at SHEcorporated.com for any downloads we mention in the podcast. You can also join our community HERE 

This week we are taking a walk in your customers shoes and create your Customer Journey Map.   This is the best way make sure you are maximizing your opportunity at each step, and turning those complete strangers into raving fans!Mapping out your customers journey is critical to ensuring that customers, or potential customers aren't falling through cracks in your processes, that they are being served properly, that you are maximizing all potential sales, and that your brand is represented exactly as you want it to be, at each step on the path.All you need for this one is a pen and paper, so get that and then get started!This is the ONE STEP Empire podcast from SHEcorporated.  We are here to help YOU take the leap, and create the life you dream of, by building your own business empire, one simple step at a time.Make sure you visit us at SHEcorporated.com for any downloads we mention in the podcast. You can also join our community HERE 

Today is part 2 of setting your success mindset.  You are going to dig down and figure out what you want your future to look like, what your ideal business and relationships look like, and what you are working towards. What if I told you that the process of deciding what you want in life, would help you actually get what you want in life? The simple process of creating a clear vision for your future, is the very tool that will create that future out of nothingness? Pretty cool right?  So here's the secret, the tool that mega successes like Tony Robbins, Oprah, and Sara Blakely, the founder of SPANX, have used for decades. It's free, it's fun and it works.  In order to bring your perfect life into being, you first need to know what that perfect life looks like. How does it look, what do you do each day, where do you live, who are you surrounded by? Sit down with pen and paper and really delve into the finer details. That's our job on today's podcast, and it's a fun one. At the end of the podcast, we are sending you off to get your special free Vision Board Kit download and complete your own Vision Board, until next week, when we meet back here, to move to Step 7 on your road to a wildly successful business.This is the ONE STEP Empire podcast from SHEcorporated.  We are here to help YOU take the leap, and create the life you dream of, by building your own business empire, one simple step at a time.Make sure you visit us at SHEcorporated.com for any downloads we mention in the podcast. You can also join our community HERE 

Your vision won't work without a plan, and your plan won't work without a vision.  The two really do go hand in hand.  So this week we are getting clear on what you want for your life and your business, and setting your success mindset.One of the keys to creating that success mindset positively is positive self-talk.  Negative self-talk starts at a very young age and it's a tough habit to break, but it's critical to stop that constant soundtrack of negative reinforcement and replace it with positive self-talk."I AM" Affirmations are a great way to do this.Seeing yourself as already having reached your goals is important to your success mindset and a key part of visualization and the law of attraction.At the end of the podcast, we are sending you off to get your free download and complete your own "I AM" Affirmations, until next week, when we meet back here, to move to Step 6 on your road to a wildly successful business.This is the ONE STEP Empire podcast from SHEcorporated.  We are here to help YOU take the leap, and create the life you dream of, by building your own business empire, one simple step at a time.Make sure you visit us at SHEcorporated.com for any downloads we mention in the podcast. You can also join our community HERE 

This week things get strategic.Are you ready to find your secret sauce that is going to skyrocket your sales?  That special thing that gives you an unfair advantage over your competition?Then you need to do a SWOT.What the hell is a SWOT, you ask?SWOT stands for strengths, weaknesses, opportunities and threats.And it's one of the quickest ways to find opportunities that you can use to grow your business exponentially.At the end of the podcast, we are sending you off to get your free download and complete your own SWOT, until next week, when we meet back here, to move to Step 5 on your road to a wildly successful business.This is the ONE STEP Empire podcast from SHEcorporated.  We are here to help YOU take the leap, and create the life you dream of, by building your own business empire, one simple step at a time.Make sure you visit us at SHEcorporated.com for any downloads we mention in the podcast. You can also join our community HERE 

This week we are going to find your target audience, and create some fictional customers that are going to be a huge part of your brand.  We'll talk about why it's critical to niche down rather than go broad, and talk through the key questions you need your market to answer, so you know how to talk to them, and have your message really resonate.We're going to dig into your target audience:Who will they be? What are their needs? What motivates them?Then we'll look at building your buyer persona's and why that's so important for your brand.At the end of the podcast, we are sending you off to complete your buyer persona's, until next week, when we meet back here, to move to Step 4 on your road to a wildly successful business.This is the ONE STEP Empire podcast from SHEcorporated.  We are here to help YOU take the leap, and create the life you dream of, by building your own business empire, one simple step at a time.Make sure you visit us at SHEcorporated.com for any downloads we mention in the podcast. You can also join our community HERE 

This week we take your business idea and find out if your market will actually buy it.   We talk through the concept of a minimum viable product and how that applies to your business idea, whether you are on online seller, you are creating a brand, you're an author or any starting other business model.  If you plan to sell something to someone, this is for you!Then we're sending you off to work on that until next week, when we meet back here, to move to Step 3 on your road to a wildly successful business.Welcome to the ONE STEP Empire podcast from SHEcorporated.  We are here to help YOU take the leap, and create the life you dream of, by building your own business empire, one simple step at a time.Make sure you visit us at SHEcorporated.com for any downloads we mention in the podcast. You can also join our community HERE 

Welcome to step one!  This is the beginning of your business empire!  In 5 minutes or less we are going to talk you through how to come up with the idea for your new business or how to improve on the idea you've already landed on.Then we're sending you off to work on that until next week, when we meet back here, to move to Step 2 on your road to a wildly successful business.Welcome to the ONE STEP Empire podcast from SHEcorporated.  We are here to help YOU take the leap, and create the life you dream of, by building your own business empire, one simple step at a time.Make sure you visit us at SHEcorporated.com for any downloads we mention in the podcast. You can also join our community HERE