Podcasts about go to authority

Get ready to step off that relentless marketing treadmill and see real results in less time! In this episode of She's The Business Podcast, we look at the liberating concept of taking back control over your marketing and business. Many entrepreneurs are trapped in a cycle of busyness that's more like a self-imposed prison, not the freedom filled life that you imagined when you began your business. The secret to profit that's sustainable and scalable lies not in doing more but in making the right choices about what you're selling and who you're selling it to. Every business owner wants to know, "How do I earn more while working less?" The truth is that aiming for more revenue without considering profitability doesn't cut it. You could be running a seven-figure business with seven-figure expenses—a race to nowhere. Join me as I explore the real key to business growth: finding your profitable sweet spot and aligning it with what you genuinely love to do. Here's a sneak peek at what we'll cover: Why obsessing over the most profitable offer might be steering you down the wrong path. Discover the difference between choosing what feels right and what simply looks good on paper. What questions should you be asking yourself to ensure your business aligns with your true passions and intuition? It's time to trust in what you already know and build from there. How to identify the invisible foot on your business brake. Is something holding you back from growth? Let's streamline and shed what's not serving you so you can accelerate towards success. What is the domino effect of finding the right clients and crafting offers specifically for them? Learn how this synergy creates a natural flow of growth and sustainability in your business. Curious to find out how to make your business not just profitable but also enjoyable and sustainable for the long haul? Tune in to the full episode and let's discover your path together! Apply to be a guest on She's The Business Podcast Do you have a story or relevant expertise to share with our global audience of female entrepreneurs? Apply today to be a guest on She's The Business! https://form.jotform.com/220949475201456 ------------------------------------------- FREE MINI CLASS “How To Attract High-Paying Clients & Grow To Multi-6-Figure Years in Part-Time Hours” Watch now: https://www.jessicaosborn.com/5keysvideo ...................................................... Loving this podcast? Please drop a 5 star rating to help others find it too! If you have a spare 30 seconds we would be so grateful if you would leave a short review. Simply hit the 5 stars and add a few words of your own about your experience listening to She's The Business Podcast. You might be chosen as the review of the month and featured on an upcoming episode! .................................................... She's The Business Podcast Website: https://www.jessicaosborn.com/podcasts/she-s-the-business-podcast-with-jessica-osborn DID YOU KNOW we also publish our guest interviews on YouTube so you can watch them? >> She's The Business on YouTube > https://www.youtube.com/@Jessica.osborn ......................................................... About your host: Jessica Osborn is a business coach and marketing strategist specialising in online coaching, education and services businesses. Her popular Business JAM program helps you be the Go-To Authority in your niche and attract premium paying clients so you're hitting 6+ figure years in less than 20 hours a week - which means you can work less, play more and enjoy life to the full! Learn more: https://jessicaosborn.com Instagram or Threads: https://instagram.com/jessica.osborn LinkedIn: Https://linkedin.com/in/jessicaaosborn Facebook: https://facebook.com/jessicaosborn.bxcoach ......................................................

Have you ever considered how a book could elevate your brand or even help build a legacy that attracts clients for years to come? In this episode, we uncover the magic of using books as powerful tools in your business. Joining me to share her wisdom is the fabulous Melanie Herschorn from Big Impact Books. Melanie's story of transition from Hollywood celebrity PR to publishing and book marketing strategist is just so inspiring. As you can imagine, she's learned a thing or two about turning stories into impactful tools that build your brand and grow your business! As you'll hear when you press play on this episode - it's not as simple as punching out 5000 words. There's a secret formula to choosing the right topic to establish your authority and golden rules for promoting it so you get the results you're looking for. During our wide-ranging chat, you'll discover the answers to these questions: Why should attorneys and business owners consider writing a book, and what makes them an ideal client for this type of endeavor? What drives Melanie to focus specifically on attorneys, and how does she help them tell their stories in a way that resonates with clients? How do market research and personal experiences contribute to choosing the perfect, marketable topic for a book? What are common misconceptions about publishing a book, and why is it critical to have a solid marketing plan in place? How can authors avoid the "launch freefall" and instead create a long-term strategy that utilizes their book as an evergreen asset for their business? Tune in to this insightful conversation now! Just imagine what might be possible for you once you're armed with Melanie's excellent advice. That childhood dream of becoming an author might not be as fat-fetched as you once thought! About our guest: Melanie Herschorn wants to help you step into your spotlight as an authority. As a book marketing and publishing strategist for business owners, consultants, and speakers worldwide, she's on a mission to support and empower her clients to share their message with the world. Her experience as a celebrity publicist, award-winning journalist, and long-time entrepreneur, gives Melanie a unique 360-degree view to guide her clients to create brand awareness, sell books, and position themselves as subject matter experts. Her new book, Make a Big Impact with Your Book, is available on Amazon now. Connect with Melanie: Website: https://yourbigimpactbook.com/ LinkedIn: https://www.linkedin.com/in/melanie-herschorn/ Facebook: https://www.facebook.com/melherschorn and https://www.facebook.com/bigimpactbooks Instagram: https://www.instagram.com/bigimpactbooks ------------------------------------------- FREE MINI CLASS “How To Attract High-Paying Clients & Grow To Multi-6-Figure Years in Part-Time Hours” Watch now: https://www.jessicaosborn.com/5keysvideo ...................................................... Loving this podcast? Please drop a 5 star rating to help others find it too! If you have a spare 30 seconds we would be so grateful if you would leave a short review. Simply hit the 5 stars and add a few words of your own about your experience listening to She's The Business Podcast. You might be chosen as the review of the month and featured on an upcoming episode! .................................................... She's The Business Podcast Website: https://www.jessicaosborn.com/podcasts/she-s-the-business-podcast-with-jessica-osborn DID YOU KNOW we also publish our guest interviews on YouTube so you can watch them? >> She's The Business on YouTube > https://www.youtube.com/@Jessica.osborn ......................................................... About your host: Jessica Osborn is a business coach and marketing strategist specialising in online coaching, education and services businesses. Her popular Business JAM program helps you be the Go-To Authority in your niche and attract premium paying clients so you're hitting 6+ figure years in less than 20 hours a week - which means you can work less, play more and enjoy life to the full! Learn more: https://jessicaosborn.com Instagram or Threads: https://instagram.com/jessica.osborn LinkedIn: Https://linkedin.com/in/jessicaaosborn Facebook: https://facebook.com/jessicaosborn.bxcoach ......................................................

Ever wished you could zip back in time and whisper some much-needed advice into the ear of your past self? It could have saved so much time and heartache! As you can imagine, there have been many lessons I've learned over the past eight years since I started my coaching business, and today I'm sharing with you the top 8! This story begins back in 2017, after the birth of my daughter, when I made a promise to myself that I would have a business by the time my maternity leave was finished. Yep - building a business with a brand-new baby in tow and an active 3 year old tearing around the house! That was a challenge - and one I was determined to conquer. My aim was clear: craft a business that allowed me to break free from the corporate grind, enjoy time with my kids, travel whenever I wanted and make an impact by helping others. Even with 20 years of marketing and brand building behind me, it was not the easy path I had imagined! I found myself on the entrepreneurial rollercoaster and had my fair share of fails as well as some incredible wins. There's even a year when we took the kids out of school and went caravanning around Australia for 9 months, seeing the most remote and beautiful parts of the country - and my business grew while I was snorkelling and sipping wine at gorgeous vineyards. Looking back, I wish there were things I could have discovered sooner. I'm sharing just a snapshot of my top lessons with you here in this episode, in the hope that you don't have to live through some of the experiences I did to learn them! Here's a sneak peek into the gems we explore in this episode: Why is entrepreneurship a journey of personal development? I explore how becoming your own boss is a wake-up call to personal growth and self-discovery. What could you be doing wrong with your offer? Learn the vital lesson that a phenomenal service doesn't sell itself if no one wants it. How crucial is positioning yourself as an expert? Uncover why without clear expertise in a niche, you're missing out on potential clients who simply can't see you. Value – what are you really worth? I discuss how undervaluing your services impacts not only your income but also your client relationships. And finally, what's the truth about overnight success? Spoiler: success doesn't pop up overnight, so let's bust that myth and learn why patience really is a virtue. So if you're ready to skip a few steps on your own path and dig into lessons that could accelerate your journey, take a listen! Let me know which ones resonated with you most! Send me a note on Instagram @jessica.osborn ------------------------------------------- FREE MINI CLASS “How To Attract High-Paying Clients & Grow To Multi-6-Figure Years in Part-Time Hours” https://www.jessicaosborn.com/5keysvideo ...................................................... Loving this podcast? Please drop a 5 star rating to help others find it too! If you have a spare 30 seconds we would be so grateful if you would leave a short review. Simply hit the 5 stars and add a few words of your own about your experience listening to She's The Business Podcast. You might be chosen as the review of the month and featured on an upcoming episode! .................................................... She's The Business Podcast Website: https://www.jessicaosborn.com/podcasts/she-s-the-business-podcast-with-jessica-osborn DID YOU KNOW we also publish our guest interviews on YouTube so you can watch them? >> She's The Business on YouTube > https://www.youtube.com/@Jessica.osborn ......................................................... About your host: Jessica Osborn is a business coach and marketing strategist specialising in online coaching, education and services businesses. Her popular Business JAM program helps you be the Go-To Authority in your niche and attract premium paying clients so you're hitting 6+ figure years in less than 20 hours a week - which means you can work less, play more and enjoy life to the full! Learn more: https://jessicaosborn.com Follow on Instagram or Threads: https://instagram.com/jessica.osborn Follow on LinkedIn: Https://linkedin.com/in/jessicaaosborn Follow on Facebook: https://facebook.com/jessicaosborn.bxcoach ......................................................

Ready to expand your business beyond national borders? At first you might think it's simply a matter of offering language translations, but soon you'll hear how big a part cultural differences play - in fact they could make or break your success! In this episode we're discussing the intricacies of cultural understanding and giving you insights into what you need to know to market in different cultures… beyond translating your content. I'm thrilled to introduce you to my guest, Hyein Yoon. She's the brilliant mind behind HY Marketing, based in South Korea. Hyein is an expert in launching English speaking businesses into the Korean and Japanese markets. She knows exactly how to bridge the gap between cultures and turn challenges into opportunities. And she's here to share her insights with us! In this episode, we cover: Why understanding local consumer behavior is crucial: how to avoid the pitfalls hidden in cultural nuances that catch many by surprise. What you need to know about local platforms: Forget Google! did you know that other nations have their own preferred search engines? Building your presence there are key to gaining visibility. How to utilize influencer marketing effectively: Hear how Hyein helped an Australian brand achieve remarkable sales with just one influencer and organic strategies. The role of email marketing (or lack thereof) in Asia: You might be surprised by how different the landscape is compared to western countries. What could be your next step in global expansion: Start reimagining how offering your expertise can break barriers. Tune in and get savvy in how you might approach your future market expansion! About our guest: Hyein Yoon is a global marketing strategist and the founder of HY MARKETING, a boutique agency specializing in social media and Facebook ads for service businesses and freelancers. Her journey in marketing began in 2017 when she won 1st prize for the Gyeongui Line Book Street Promotion in South Korea as a Project Team Leader. With experience spanning diverse industries, Hyein has worked with local businesses, global NGOs, and 9-figure companies, honing her expertise in SEO, project management, and digital advertising. She also contributed to the Women's Human Rights of Korea, further strengthening her skills in social media strategy. Though her path wasn't always linear—having once dreamed of becoming an Account Executive—Hyein embraced new opportunities, leading her to build her own successful agency. A firm believer in the power of mindset, she champions the idea that if one truly dreams of something, there are no limits to what can be achieved. In 2022, HY MARKETING earned 1st prize in the Goyang City DreamMaru Women Entrepreneurship Business Development Grant Competition, further solidifying Hyein's impact in the industry. Connect with Hyein: HY MARKETING www.hyeinyoon.com Social media : https://beacons.ai/thehyeinyoon ...................................................... Loving this podcast? Please drop a 5 star rating to help others find it too! If you have a spare 30 seconds we would be so grateful if you would leave a short review. Simply hit the 5 stars and add a few words of your own about your experience listening to She's The Business Podcast. You might be chosen as the review of the month and featured on an upcoming episode! .................................................... She's The Business Podcast Website: https://www.jessicaosborn.com/podcasts/she-s-the-business-podcast-with-jessica-osborn DID YOU KNOW we also publish our guest interviews on YouTube so you can watch them? >> She's The Business on YouTube > https://www.youtube.com/@Jessica.osborn ......................................................... About your host: Jessica Osborn is a business coach and marketing strategist specialising in online coaching, education and services businesses. Her popular Business JAM program helps you be the Go-To Authority in your niche and attract premium paying clients so you're hitting 6+ figure years in less than 20 hours a week - which means you can work less, play more and enjoy life to the full! Learn more: https://jessicaosborn.com Follow on Instagram or Threads: https://instagram.com/jessica.osborn Follow on LinkedIn: Https://linkedin.com/in/jessicaaosborn Follow on Facebook: https://facebook.com/jessicaosborn.bxcoach ......................................................

Heads up: You could making this ‘good service' mistake that blocks you from making sales, without you even realizing it! You've probably heard all sorts of reasons why people aren't buying your offers – maybe it's the marketing, the story, or the offer itself. But what if it's NOT any of those things? In this episode, I reveal a common mistake that many coaches make, because they simply don't know that it's a mistake! And it's hindering your ability to sign clients. They have an intention of serving their people to the best of their ability and having happy clients. Great intention… yet it's how they go about this in the pre-sale part of the process that's creating the opposite effect! And believe me, it's like an "aha" moment when you finally see it. You already know that confusion prevents sales: if your prospects have any doubt this is right for them, they're not signing up! And… you know that they know less about the solution to their problem than you do (that's why they seek your help - right?) So… how do you expect to sign clients if you're asking them to tell you what they need? They don't know! If they did, they'd have done it already. It's like treating your business as a McDonald's restaurant, expecting customers to walk in and just know what they need from your menu of services. It doesn't work that way, right? You're not selling simple products, like burgers. You're selling expertise. So nobody knows as well as you what's required to reach their desired future. Stop asking them to tell you what you should deliver and you tell them instead! Clarity and leadership = sales. In this episode we explore this ‘good service' mistake in much more detail, and what to do instead: helping you shift from selling to serving - in the right way! Why the McDonald's Approach Backfires: Find out why treating your services like simple products to choose from a menu is leaving your potential clients confused and blocking sales. What Your Clients Really Want: Learn why your prospective clients often confuse what they "want" with what they actually "need." This confusion can be a stumbling block in your sales process. How to Communicate Like an Expert: I'll share how you can step up as the expert and confidently guide your clients to understand the true value of your offers, beyond what they think they need. Discover the Art of Selling Outcomes: Why switching your focus from selling products to selling outcomes can radically change your business. Help your clients see the best way to bridge the gap from their current problem to their desired solution. By the end of this episode, you'll have the tools to stop treating your high quality services like fast food and start truly serving your clients, leading them to the best solutions. Tune in and transform the way you sell your expertise today! ...................................................... Loving this podcast? Please drop a 5 star rating to help others find it too! If you have a spare 30 seconds we would be so grateful if you would leave a short review. Simply hit the 5 stars and add a few words of your own about your experience listening to She's The Business Podcast. You might be chosen as the review of the month and featured on an upcoming episode! .................................................... She's The Business Podcast Website: https://www.jessicaosborn.com/podcasts/she-s-the-business-podcast-with-jessica-osborn DID YOU KNOW we also publish our guest interviews on YouTube so you can watch them? >> She's The Business on YouTube > https://www.youtube.com/@Jessica.osborn ......................................................... About your host: Jessica Osborn is a business coach and marketing strategist specialising in online coaching, education and services businesses. Her popular Business JAM program helps you be the Go-To Authority in your niche and attract premium paying clients so you're hitting 6+ figure years in less than 20 hours a week - which means you can work less, play more and enjoy life to the full! Learn more: https://jessicaosborn.com Follow on Instagram or Threads: https://instagram.com/jessica.osborn Follow on LinkedIn: Https://linkedin.com/in/jessicaaosborn Follow on Facebook: https://facebook.com/jessicaosborn.bxcoach ......................................................

When you're stuck in the corporate grind, aching for a life that feels more fulfilling and enjoyable, it's often hard to imagine how you can possibly make it happen, right? I've certainly been there. And even when it was clear how to get out, it's different to actually DO it. The doubts hold you back. The fear keeps you awake at night wondering if you're making the right choice. The security blanket of having the job, still firmly in your grasp, is hard to let go of! And while it's easy to imagine transforming that exhausted hustle into a life of freedom, joy, and abundance - it seems like it's possible for others only. Right? Today's episode is where you get to take hold of that dream and make it yours. Joining me is Petia Kolibova-Burns to share her story of how she escaped from gloomy days as an overworked professional to building a life filled with love, success, and fulfillment. She loves using Human Design to help women entrepreneurs to live their dream life, and her unique approach to blending intuition with business strategy will have you rethinking your entire game plan! In this episode, we cover: Why Petia abandoned traditional corporate life for authentic entrepreneurship. What human design reveals about aligning with your true self. The secret to balancing a multi-six-figure business and motherhood. How embracing femininity and intuition can lead to greater success in business. Are you ready to break free from the conventional path and craft an unapologetically abundant life? Tune in now to discover the insights that could change everything! About our guest: Petia Kolibova-Burns is an abundance and biz coach who guides women to intuitively connect with their inner vision so they can experience personal and professional magnetism and become unapologetically abundant. Her mission is to empower visionaries who are on the path to embody their fullest self-expression to soulfully expand into a quantum leap in all dimensions of their lives. Petia gives immense clarity + exact steps to unlock women's divine feminine and abundance mindset. Through subconscious work as a certified breathwork facilitator, reiki, NLP & Human Design practitioner, she leads her clients to their next level in life and business. Connect with Petia: Website:https://petiakolibova.com/ Instagram - https://www.instagram.com/petiakolibova/ Facebook - https://www.facebook.com/petia.kolibova/ Youtube - https://www.youtube.com/@AbundanceActivated Apple Podcast - https://podcasts.apple.com/us/podcast/unapologetically-abundant/id1458932675 Threads - https://www.threads.net/@petiakolibova ...................................................... Loving this podcast? Please drop a 5 star rating to help others find it too! If you have a spare 30 seconds we would be so grateful if you would leave a short review. Simply hit the 5 stars and add a few words of your own about your experience listening to She's The Business Podcast. You might be chosen as the review of the month and featured on an upcoming episode! .................................................... She's The Business Podcast Website: https://www.jessicaosborn.com/podcasts/she-s-the-business-podcast-with-jessica-osborn DID YOU KNOW we also publish our guest interviews on YouTube so you can watch them? >> She's The Business on YouTube > https://www.youtube.com/@Jessica.osborn ......................................................... About your host: Jessica Osborn is a business coach and marketing strategist specialising in online coaching, education and services businesses. Her popular Business JAM program helps you be the Go-To Authority in your niche and attract premium paying clients so you're hitting 6+ figure years in less than 20 hours a week - which means you can work less, play more and enjoy life to the full! Learn more: https://jessicaosborn.com Follow on Instagram or Threads: https://instagram.com/jessica.osborn Follow on LinkedIn: Https://linkedin.com/in/jessicaaosborn Follow on Facebook: https://facebook.com/jessicaosborn.bxcoach ......................................................

Does it feel like you're speaking into a void, trying to get your perfect clients to notice you, but it no matter how often you post or what you say - they keep scrolling past? In episode 230 we spoke about how to find your most profitable niche and become the go-to authority - if you missed it then start there before today's episode! In this session, we move further and explore exactly what you need to do to find your expert zone, ensuring you're not just another hidden gem stuck in obscurity and not making the impact that you could be! Trust me, by the end of this episode, you'll be clear on exactly the steps you need to take and know some of the common pitfalls to look out for (that keep most people from accessing their expert zone!). Tune in as I reveal the secrets to stepping out of mediocrity and tapping into a stream of perfect clients. Here's a few key points you'll learn from this episode: Why do some businesses struggle in obscurity while others become known quickly? What is your expert zone, and how can it position you as the authority? The key to attracting perfect clients is not chasing but being seen as the lighthouse. How to define your niche with three simple steps ensuring your business thrives. Get ready to transform your approach and attract those ideal clients who are eager to work with you. Let's tackle this together and unlock the potential you've been striving for! LIVE Workshop: Expert Zone Express Join me for my LIVE once-per-year client workshop to pinpoint your most profitable niche and how to communicate it so that it resonates with your ideal clients! Https://www.jessicaosborn.com/workshop Loving this podcast? Please drop a 5 star rating to help others find it too! If you have a spare 30 seconds we would be so grateful if you would leave a short review. Simply hit the 5 stars and add a few words of your own about your experience listening to She's The Business Podcast. You might be chosen as the review of the month and featured on an upcoming episode! .................................................... She's The Business Podcast Website: https://www.jessicaosborn.com/podcasts/she-s-the-business-podcast-with-jessica-osborn DID YOU KNOW we also publish our guest interviews on YouTube so you can watch them? >> She's The Business on YouTube > https://www.youtube.com/@Jessica.osborn ......................................................... About your host: Jessica Osborn is a business coach and marketing strategist specialising in online coaching, education and services businesses. Her popular Business JAM program helps you be the Go-To Authority in your niche and attract premium paying clients so you're hitting 6+ figure years in less than 20 hours a week - which means you can work less, play more and enjoy life to the full! Learn more: https://jessicaosborn.com Follow on Instagram or Threads: https://instagram.com/jessica.osborn Follow on LinkedIn: Https://linkedin.com/in/jessicaaosborn Follow on Facebook: https://facebook.com/jessicaosborn.bxcoach ......................................................

Are you ready to unlock the secrets to not only improving your profit margins but also boosting personal wealth from your business? Then this episode was created with you in mind! We all know that money is the oxygen our businesses need to stay alive. But there's plenty of businesses earning high revenue and the owners are still struggling to get by month to month. What's missing? Some financial strategies that focus on profit growth and support personal wealth creation! Listen to our incredible guest, financial expert Carla Titus as she shares the top strategies that smart business owners are using to turn their businesses into powerful wealth-building machines. Carla is the founder of Wealth and Worth Within. She's an experienced CFO, with over 17 years in corporate financial planning, strategic strategy, and online business expertise - so she's seen from the inside what makes a business grow, while others stagnate. Her mission? To empower entrepreneurs with financial knowledge and strategies that create financial freedom from the start! In this episode, we cover: Why should business owners pay themselves first and reconsider their financial strategies? What is the impact of pricing and spending decisions on your business's bottom line? The common mistakes business owners make by not knowing, tracking, or leveraging their numbers How to effectively plan your finances to generate maximum profit and personal wealth transformation? Ready to take your financial knowledge to the next level? Tune in now and align your business and personal goals for ultimate success! Mentioned in the episode: LIVE Workshop: Expert Zone Express Join me for my LIVE once-per-year client workshop to pinpoint your most profitable niche and how to communicate it so that it resonates with your ideal clients! Https://www.jessicaosborn.com/workshop About our Guest: Carla Titus is a finance expert with over 17 years of combined corporate financial planning, analysis, strategy, and online businesses experience. She provides fractional CFO services and financial consulting to business owners looking to grow their business profitably. Her mission with Wealth & Worth Within is to empower business owners to achieve financial clarity and peace of mind, so that they can get back to what they enjoy. Connect with Carla: Business name & website link: Wealth and Worth Within: www.wealthworthwithin.com Facebook: www.facebook.com/wealthworthwithin Instagram: instagram.com/wealthworthwithin LinkedIn: linkedin.com/company/wealthworthwithin/ ...................................................... Loving this podcast? Please drop a 5 star rating to help others find it too! If you have a spare 30 seconds we would be so grateful if you would leave a short review. Simply hit the 5 stars and add a few words of your own about your experience listening to She's The Business Podcast. You might be chosen as the review of the month and featured on an upcoming episode! .................................................... She's The Business Podcast Website: https://www.jessicaosborn.com/podcasts/she-s-the-business-podcast-with-jessica-osborn DID YOU KNOW we also publish our guest interviews on YouTube so you can watch them? >> She's The Business on YouTube > https://www.youtube.com/@Jessica.osborn ......................................................... About your host: Jessica Osborn is a business coach and marketing strategist specialising in online coaching, education and services businesses. Her popular Business JAM program helps you be the Go-To Authority in your niche and attract premium paying clients so you're hitting 6+ figure years in less than 20 hours a week - which means you can work less, play more and enjoy life to the full! Learn more: https://jessicaosborn.com Follow on Instagram or Threads: https://instagram.com/jessica.osborn Follow on LinkedIn: Https://linkedin.com/in/jessicaaosborn Follow on Facebook: https://facebook.com/jessicaosborn.bxcoach ......................................................

Becoming an influential authority in your niche is possible through the power of podcasting when you have the right strategy. AN INFLUENTIAL AUTHORITY In this episode, I want to help you become that "go to", sought after and influential authority in your industry. This is a presentation I did during the Podcast Profits Summit. In this episode, we'll discuss how authenticity, storytelling, and building relationships can transform your podcast into a powerful tool for influence and success. I share examples from influential experts like Gary Vaynerchuk and Barbara Corcoran. You'll also get advice on attracting ideal clients, nurturing trust, and expanding your reach beyond your existing networks. You'll get insights on how to grow both your audience and your business by focusing on authenticity and relationship-building. While many podcasters concentrate on the technical aspects of podcasting, it's the personal stories and values — the "why" behind what you do — that truly build trust and rapport with your audience. THE SALES PROCESS The sales process has nuances that can turn listeners into loyal clients. 40% of the process is about building rapport, 30% involves qualifying leads, 20% is dedicated to educating on solutions, and the final 10% is about closing the deal. This breakdown highlights the importance of establishing a solid relationship foundation before moving on to sales pitches. Your podcast can do exactly that. Lead with your own experiences and personality, like other influencers. Great examples include Gary Vaynerchuk, Russell Brunson, and Brendon Burchard. Build a genuine connection with your audience. Many of my clients have effectively transformed their podcasts into powerful business tools. TaVona Denise is a nurse turned coach. She launched a successful podcast that helped promote her summit. Scott and Holly Stoner worked with me with their Wellness Compass podcast. We crafted content and a process that brought people to their foundation. These examples illustrate how effective podcasting can lead to substantial business growth, not just through attracting listeners but by fostering a community built on trust and authenticity. AUTHORITY THROUGH AUTHENTICITY Finally, we get into the importance of storytelling and focusing on the 'why' rather than the 'how' in podcasting. By consistently sharing your origin story and values, you transform your podcast into a platform that people bond with and return to for your unique personality and perspective. This episode is a treasure trove of actionable insights for anyone looking to not just start a podcast but to become an influential authority in their niche. Get ready to unlock the secrets to becoming a trusted voice in your industry. Let me help you develop your level of influence and become the "go to" authority in your niche. Get a taste of what my coaching is all about with an hour-long podcast strategy call. You can find the details and apply for your call at www.podcasttalentcoach.com/apply.

After graduating from college, Troy obtained his real estate license in both Maine and New Hampshire, he then founded Williams Realty Partners in January 2014 when he joined Keller Williams. Since 2014 he and his team have sold more than 1500 homes and have had over $784 millions in sales. The team has consistently ranked in the top 100 Keller Williams teams in the world and are the #1 KW team in Maine. Since 2017 Troy has been named #1 realtor in York County and #2 in the state of Maine. [PARTNER WITH US] Get instant 1-on-1 access to over 26 of the top agents in the country to help scale your business.

In this episode, Kim Walsh Phillips shares her business success secrets, pulling back the curtain on strategies that have catapulted her to prominence. From cultivating a winning mindset to implementing effective business practices, Kim leaves no stone unturned in helping you unlock the key elements to your own success. Dive deep into the world of social media with Kim's exclusive insights into what sets apart the extraordinary from the ordinary. Learn the intricacies of her social media secrets that have enabled her to build a powerful online presence and connect authentically with her audience. Discover the tools and techniques to leverage social platforms effectively, giving you the edge in today's digital landscape. Ever wondered how to become a celebrity in your business niche? Kim Walsh Phillips has the answers. Explore the steps, strategies, and mindset shifts required to position yourself as the go-to authority in your field. From personal branding to impactful storytelling, Kim guides you through the process of becoming a recognized and respected figure in your industry. If you're ready to unlock the celebrity code and take your business to new heights, join Kim Walsh Phillips on this transformative journey. Gain exclusive access to the secrets of business success, social media mastery, and niche celebrity status. It's time to go from the best-kept secret to the go-to authority in your niche. Tune in today!

My guest today is Ryan Patel. Ryan is a world-renowned go-to authority on global business, political economy & corporate governance. Ryan is a top on-air contributor on CNN and has been featured on Fox Business, New York Times, BBC, CNBC, Entrepreneur, Inc, Forbes, Nasdaq, etc and is an international keynote speaker whose clients include Adobe, Mastercard, World Economic Forum, The Wall Street Journal, The Economist, Reuters, HP, American Cancer Society, LEGO, London School of Economics, Wharton Business School, etc. Let's talk about Ryan's career and how he got here. In this episode we talk about:-  What 10 year old Ryan wanted to be when he grew up, and what would he say if he could see grown up  on TV as a on-air contributor on CNN International, with his distinct style: colourful socks and comfortable shoes-Ryan always shares snippets from his early career, which position was the most formative, how he got hired there, and lessons he still remembers today Ryan explains what he does today, because to the outside world, it looks like he has such a glamourous job, traveling around the world and speaking on world's most impressive stages. What does a typical day look like?   - How Ryan stays up to date on the state of the global economy, tech, politics, entrepreneurship, leadership etc.  - How Ryan deals with haters online...And so much more!Follow Ryan on social media;LinkedIn: https://www.linkedin.com/in/patelryan/Instagram: https://www.instagram.com/ryanpatelglobal/-------------------------------------------- Liked this episode? A few things:1. Share the podcast with three of your closest friends! And please leave a great review on Apple Podcasts here or Spotify here (tap on the three-dot menu under the cover art of the podcast) , as it would mean a lot to me and hopefully help others discover it. 2. You will love my emails called Charge-Up! I send them every few weeks, they're no fluff no spam, where I share my favourite career insights from movies, TV shows, news and my own personal experiences, that I don't share anywhere else. Make sure you sign up here!  3. Come hang out with me LIVE on LinkedIn and Youtube every Friday at 2 pm CET where I answer your questions and often bring in fab guests:LinkedIn: https://www.linkedin.com/in/sonalbahl/ Youtube: https://www.youtube.com/SuperChargeYourself4. Share your favourite takeaways and tag me on your Instagram and LinkedIn.   ****Whether you've been job searching for weeks, months or years, this free training is for you. Join me LIVE on 12th October to learn together how I secured multiple offers during a recession without a network, in 5 countries, without any work permit or local language, and so much more. Go to https://www.superchargeyourself.com/career and sign up! I'll see you then! ***

One of the main reasons why Health & Fitness Coaches do not succeed is because they do not understand the power of “Positioning” and how this separates them from every other coach.   Instead of being a “Generalist” like everyone else, why not learn to be the “Specialist and Celebrity” status Coach?   In today's discussion we go deep on teaching you “7 Different Ways To Position Yourself as the Go-To Authority” as a health and fitness coach.   We Made this mistake when we first started off and invested a lot of money into marketing and branding coaches to teach us these methods that we now want to share with you.   Make sure you have your note pads or apps out and listen to the full episode.    Keep taking action, pursuing personal excellence, and impacting lives!   In This Episode, we discuss: How to standout and separate yourself as a coach 7 Different Ways To Position Yourself as the Go-To Authority Creating your unique system and brand   Follow Us:  Instagram: https://www.instagram.com/chrisandericmartinez/ YouTube: https://www.youtube.com/user/Dynamicduotraining   FREE 15 Min “6-Figure Road Map” Call. Let's Chat & See How We Can Help You Get Unstuck or Move Up Income Brackets. https://www.dynamicfitpros.com/15-minute-booking   Get 10% Off Any Orders From SteelFit Sports Nutrition: Coupon Code is DYNAMIC10 https://steelfitusa.com/   See the full Show Notes to this episode here https://www.liveadynamiclifestyle.com/podcast/7-ways-to-position-yourself-as-the-go-to-authority-as-a-health-fitness-coach/

I was so excited to welcome back my very first guest, Jaclyn Mellone, for a conversation about some simple, easy ways we can help ourselves to grow and succeed in our journey as women business owners and entrepreneurs. Jaclyn has moved from being a coach to running a media company, which also reminded us about a significant value we should look for in our business. In this episode, we learned thatThere's a great technique to distinguish between the struggles in our mindset and the real worldAs entrepreneurs, we tell ourselves “I'm not there yet,” and here's why we need to stopWe can identify when the difference between mindset and a knowledge gap so we can overcome bothBONUS: we learned what you can do to increase your available time by knowing your flowJaclyn and I agreed that these issues can sound a little woo-woo, but scientifically backed concepts like confirmation bias and legal realities about intellectual property were a big part of our conversation as well. Listen to the podcast, and if you think you are overlooking the IP issues in your business, contact me for a consultation.Other Resources Mentioned:Wealth Dynamics Assessment TestInner Critic QuizMore About Our Guest:Jaclyn Mellone is the founder of Go-To Gal Media, a business coach for entrepreneurs, and host of the Go-To Gal podcast. Go-To Gal has been named one of Forbes' Top 21 Podcasts for 2021 and is a top 200 Marketing podcast on iTunes! Jaclyn works with experts around the globe to help them become the Go-To Authority in their space. Her approach combines business strategy with mindset practices to help her clients bust through their blocks and exponentially grow their businesses. She has been featured in Forbes, Entrepreneur, Yahoo Finance, Reader's Digest, Parents, and has spoken at marketing conferences around the US. Jaclyn has proudly built the Go-To Gal empire in her slippers from her home in Rochester, NY, where she lives with her husband, two children, and fur-baby.Connect with Jaclyn Mellone:WebsiteLinkedInInstagramConnect with Erin and find the resources mentioned in this episode at hourlytoexit.com/podcast.Erin's LinkedIn Page: https://www.linkedin.com/in/erinaustin/Think Beyond IP YouTube Page: https://www.youtube.com/channel/UCVztXnDYnZ83oIb-EGX9IGA/videosMusic credit: Yes She Can by Tiny MusicA Team Dklutr production

You might be wondering why you need to become a go-to authority.At some stage in your business, you'll realise that people who are thriving have become recognised as thought leaders in the industry.Deep down, you might also want this but have no idea how to get there.So, how do you get there?Well, grab a pen and paper and answer these simple questions to help you get started.Here are the highlights:(03:29) Be memorable(06:05) Why are they choosing you? (09:17) This work is powerful!(09:50) What do I stand for (17:12) What are the red flags? (21:41) It's a two way relationship!To find out more:Website: www.pollylavarello.comInstagram: https://www.instagram.com/pollylavarello/Free masterclass: https://pollylavarello.lpages.co/evergreen/

Do you want to become the go-to authority in your market? This is your chance so don't miss it. In this video, I will discuss with you how to become the go-to authority in your market. If you want to learn more ways to attract clients in real estate, join me for my next mastery class at

Are you secretly wishing to earn more money and influence more people? Of course you do. Then you want to consider becoming the go-to authority in your market. When I was on the Dr. Oz show I sold more than 10,000 copies of my book in 8 minutes…Today I'll share how we built our authority brand and how you can do it too.If you're ready to take the next step in growing your health business, go to ➡️ https://healthpreneurgroup.com/show for our free training that has helped our clients grow.If you've enjoyed this episode, we'd love for you to write a review.  Go to ➡️ https://www.ratethispodcast.com/health

If you're looking for a better way to become an in-demand fully booked coach, sign up for my free coach's toolkit. The tools inside could be the missing link that you've been looking for. It's completely free and my gift to you for being a valued member of my community and a subscriber to the show. To get access to all the resources, click this link stepintosuccessnow.com/pages/free and join today!

Media relations is often confused to be the same as public relations. And yes, it does have overlapping aspects to it, but media relations is a completely different thing, according to this episode's guest. Felicity Cowie, a former BBC and Panorama journalist, now a media relations expert, explains the difference between media relations and public relations, and how it can help you #getnoticed.Felicity also shares how to come up with a great pitch, factors to consider before you decide which media or journalists to pitch, and some common dynamics within the media relations stage that makes it risky and complicated but worth it. She also shares a couple of tips if you're looking at doing media relations and if you're considering of hiring an agency to help you with it.She also shares about her book called Exposure: Insider Secrets to Make Your Business a Go-To Authority for Journalists which you can order from Amazon or her website, www.mediarelationscoach.com.Post-production, transcript and show notes by XCD Virtual AssistantsSocial listening - google alert killer!Generate leads and market your product using social listeningGet Otter with 1-month FREE Pro LiteGenerate rich notes for meetings, interviews, lectures, and other important voice conversations.The UnNoticed Entrepreneur BookThe UnNoticed Entrepreneur: Fifty Ideas for your Company to Stand OutThe Marque of an EntrepreneurGet noticed as an entrepreneur with the 19 Dots range of merchandise; bottles, cups, caps et alIf you want to know how to get noticed this show is for you. I have interviews, tools, tips, everything that an entrepreneur could need in order to help their organization to get noticed for free. Thank you for joining me on the unnoticed show.Buzzsprout - Let's get your podcast launched! Start for FREEPlease rate the show here.

Media relations is often confused to be the same as public relations. And yes, it does have overlapping aspects to it, but media relations is a completely different thing, according to this episode's guest. Felicity Cowie, a former BBC and Panorama journalist, now a media relations expert, explains the difference between media relations and public relations, and how it can help you #getnoticed.Felicity also shares how to come up with a great pitch, factors to consider before you decide which media or journalists to pitch, and some common dynamics within the media relations stage that makes it risky and complicated but worth it. She also shares a couple of tips if you're looking at doing media relations and if you're considering of hiring an agency to help you with it.She also shares about her book called Exposure: Insider Secrets to Make Your Business a Go-To Authority for Journalists which you can order from Amazon or her website, www.mediarelationscoach.com.Post-production, transcript and show notes by XCD Virtual AssistantsSocial listening - google alert killer!Generate leads and market your product using social listeningGet Otter with 1-month FREE Pro LiteGenerate rich notes for meetings, interviews, lectures, and other important voice conversations.The UnNoticed Entrepreneur BookThe UnNoticed Entrepreneur: Fifty Ideas for your Company to Stand OutThe Marque of an EntrepreneurGet noticed as an entrepreneur with the 19 Dots range of merchandise; bottles, cups, caps et alIf you want to know how to get noticed this show is for you. I have interviews, tools, tips, everything that an entrepreneur could need in order to help their organization to get noticed for free. Thank you for joining me on the unnoticed show.Buzzsprout - Let's get your podcast launched! Start for FREEPlease rate the show here.

Check it out on Spotify: https://spoti.fi/33Z4VsE Check it out on Apple: https://apple.co/3AHc2DT Réland Logan is an award winning marketer, the founder of Gray Digital Marketing and the host of the Diverse Marketing Podcast. Growing up multi-racial in a world where she could only check one box, Réland uses her marketing skills and lived experience to shape marketing campaigns to reach groups that are traditionally marginalized. She has been recognized as a Top 50 Marketer on the Rise from the African American Marketing Association, co-authored the Diversity, Equity, and Inclusion National Pledge for the American Marketing Association and currently represents her local chapter as the President Elect. Dreams: Freedom. Owns her own plane Takes her son to a different country every year Be the Go-To Authority and have employees that feel safe and valued. Make the world more diverse and inclusive. Be as famous as Beyonce and beShare anything that provided value best friends with Beyonce. How you can Help: ntroduce her to Donald Trump Get her follow up interview with Oprah Be friends with Michelle and Beyonce Following her on Social Media Get the word out Make connections to the media. Contact them at: www.graydigitalmktg.com reland@graydigitalmktg.com https://www.linkedin.com/company/gray-digital-mktg/ https://www.instagram.com/graydigitalmktg/ https://www.facebook.com/GrayDigitalMktg/

Check it out on Spotify: https://spoti.fi/33Z4VsE Check it out on Apple: https://apple.co/3AHc2DT Réland Logan is an award winning marketer, the founder of Gray Digital Marketing and the host of the Diverse Marketing Podcast. Growing up multi-racial in a world where she could only check one box, Réland uses her marketing skills and lived experience to shape marketing campaigns to reach groups that are traditionally marginalized. She has been recognized as a Top 50 Marketer on the Rise from the African American Marketing Association, co-authored the Diversity, Equity, and Inclusion National Pledge for the American Marketing Association and currently represents her local chapter as the President Elect. Dreams: Freedom. Owns her own plane Takes her son to a different country every year Be the Go-To Authority and have employees that feel safe and valued. Make the world more diverse and inclusive. Be as famous as Beyonce and beShare anything that provided value best friends with Beyonce. How you can Help: ntroduce her to Donald Trump Get her follow up interview with Oprah Be friends with Michelle and Beyonce Following her on Social Media Get the word out Make connections to the media. Contact them at: www.graydigitalmktg.com reland@graydigitalmktg.com https://www.linkedin.com/company/gray-digital-mktg/ https://www.instagram.com/graydigitalmktg/ https://www.facebook.com/GrayDigitalMktg/

In this episode, we talk about how your mindset blocks--in the form of “inner villains”--may be sabotaging you. Jaclyn has a fun but insightful way of helping us identify our mindset blocks, by personifying them as movie villains:  Ursula from the Little Mermaid, Miranda from The Devil Wears Prada, and Regina George from Mean Girls.   Ursula takes away your voice by hijacking your thoughts.  Miranda makes you distrust your intuition.  Regina weighs you down with guilt and shame. In this episode, we'll cover: How to know when “creativity” is a procrastination tactic or actually a really good idea? Strategies to overcome mindset issues, including finding the courage to act.   How to avoid the dreaded “woulda, shoulda, couldas” that result from inaction. Using regret as a powerful motivator.   Jaclyn Mellone is the founder of Go-To Gal Media, business coach for entrepreneurs, and host of the Go-To Gal podcast. Go-To Gal has been named one of Forbes Top 21 Podcasts for 2021 and is a top 200 Marketing podcast on iTunes! Jaclyn works with experts around the globe to help them become the Go-To Authority in their space. Her approach combines business strategy with mindset practices to help her clients bust through their blocks and exponentially grow their business. She has been featured in Forbes, Entrepreneur, Yahoo Finance, Reader's Digest, Parents, and has spoken at marketing conferences around the US. Jaclyn has proudly built the Go-To Gal empire in her slippers from her home in Rochester, NY, where she lives with her husband, two children, and fur-baby. Take Jaclyn's quiz to find your inner villain here: http://jaclynmellone.com/quiz (Jaclynmellone.com/quiz) We would love you to consider supporting Jaclyn's favorite charity: https://thelovelandfoundation.org/loveland-therapy-fund/ (https://thelovelandfoundation.org/loveland-therapy-fund/) Connect with Erin and find the resources mentioned in this episode at https://www.hourlytoexit.com/podcast (hourlytoexit.com/podcast). Music credit: Yes She Can by Tiny Music A https://www.angiemjordan.com/podcast-launch-bestie (Podcast Launch Bestie) production

If you have ever thought about starting a podcast, or if you are looking for a way to build your authority, reach hard to land clients and opportunities or grow your audience, THIS is the episode for you.Jaclyn Mellone,  is on this episode talking not just about the nuts and bolts of starting a podcast, but the strategy behind the why and the how, that you probably never considered.While having a podcast with thousands of listeners is a wonderful way to build your audience and authority, you could have a podcast without any listeners and it could still be one of the key growth engines for your business.How is that possible?Jaclyn will break it down for us, and I promise you will walk away from this episode with some game changing ideas on how to use podcasting to grow your business this year, no matter what type of business you are building.We're going to cover the following:Why podcasting is still in early stages and you are not too late.When is the “right” time to start your podcastHow you can start a podcast even when you're not the expert but become the expert along the way.Why podcasting can build your business faster than other platforms and what makes it one of the best “authority” platforms.How to avoid “podcrashing”How to use your podcast to build relationships with hard to reach clients and contacts. The simple basics you actually need to get started.And Jaclyn is gifting us her do it yourself guide on Trello to plan and start our own podcast AND a private podcast link for all the podcasts she has done on podcasting to help us along the way.  You can get it all here:Jaclynmellone.com/TrelloJaclyn Mellone helps experts exponentially grow their business by becoming the Go-To Authority in their space.She is a strategist, speaker, mama, Hamilton lover, and host of the Go-To Gal podcast!Jaclyn has leveraged podcasting to build a multi-six-figure coaching and course business, generate passive recurring revenue from affiliates, become a top 25 Convertkit affiliate, and partner with brands like Gusto, Acuity, FabFitFun, and Sony Music.  Jaclyn supports experts at all stages – from freelancers to global brands!Visit SHEcorporated main site: https://www.shecorporated.com/ 

Ken Lizotte, CMC is author of seven books including his newest The Speaker's Edge: The Ultimate Go-To Guide for Locating and Landing Lots of Speaking Gigs (Maven House Press) as well as The Expert's Edge: Become the Go-To Authority that People Turn to Every Time (McGraw-Hill). He is also a columnist blogger with Huffington Post. The post #124 – Ken Lizotte on How to Work With a Literary Agent first appeared on Write Your Book in a Flash Podcast with Dan Janal.

Krista Mashore has been in the top 1% of coaches and realtors nationwide. She is the author of four best selling books focusing on her digital marketing strategies and has been named Yahoo Finance's number 1 digital marketer to watch in 2021! Top 3 Value Bombs: 1. Failing is excellent because it means moving forward and learning from the things that did not work to discover what does. 2. As a marketer, invest in doing a video and get it out to your community. 3. Stop the limiting beliefs—mindset over skillset. Get the Ultimate Digital Marketing Playbook for Dominating Your Local Area - Krista's Website Sponsors: HubSpot: Learn more about how a HubSpot CRM platform can help build, maintain, and grow your customer relationships at HubSpot.com! Thinkific: Easy to start, and built to customize. Thinkific enables thousands of entrepreneurs to run their training remotely. Try Thinkific for free today at Thinkific.com/eof!

Krista Mashore has been in the top 1% of coaches and realtors nationwide. She is the author of four best selling books focusing on her digital marketing strategies and has been named Yahoo Finance's number 1 digital marketer to watch in 2021! Top 3 Value Bombs: 1. Failing is excellent because it means moving forward and learning from the things that did not work to discover what does. 2. As a marketer, invest in doing a video and get it out to your community. 3. Stop the limiting beliefs—mindset over skillset. Get the Ultimate Digital Marketing Playbook for Dominating Your Local Area - Krista's Website Sponsors: HubSpot: Learn more about how a HubSpot CRM platform can help build, maintain, and grow your customer relationships at HubSpot.com! Thinkific: Easy to start, and built to customize. Thinkific enables thousands of entrepreneurs to run their training remotely. Try Thinkific for free today at Thinkific.com/eof!

Is scaling your Airbnb business on your list of goals for 2022? Then the next session of our Legends X program may be right for you.On this episode of Get Paid for Your Pad, Eric and I sit down to reflect on the 2nd Legends X class, describing what we've learned about the STR industry from coaching hosts around the world.We explain how our students benefited from the program discussing what gave several Legends Xers the confidence to quit their corporate jobs and go all-in on Airbnb. Listen in for insight on becoming the go-to short-term rental expert in your marketplace and find out how to get on the waitlist for our next session of Legends X!Topics Covered Things learned about the STR industry from coaching Legends XStudents crushing bookingsMost markets performing very well right nowThe biggest opportunity for Airbnb hosts looking to scale in 2022Leverage STR experience to partner with cash investors Build equity and grow STR management company Our best advice on how to add units to your Airbnb portfolioShare expertise to become top-of-mind in marketplaceBuild relationships with agentsWho should apply for the Legends X Accelerator programExperienced hosts with one or more Airbnb listingsOperators focused on scaling their STR businessResources Legends X Short-Term Rental AcceleratorAirbnb International Host Advisory Board Expert Enough: The Fastest Way to Create a Career as a Go-To Authority by Russell DavisHow to Maximize Profit from Your Airbnb Listing by Jasper Ribbers and Huzefa KapadiaWheelhouseOvernight SuccessRich Dad Poor Dad by Robert T. KiyosakiStrawberry Creek Schoolhouse on AirbnbGet Paid for Your Pad on YouTube STR Legends Mastermind Review GPFYP on Apple Podcasts Subscribe to the GPFYP NewsletterEmail jasper@getpaidforyourpad.com Sponsor Hostfully [Discount Code PAD] See acast.com/privacy for privacy and opt-out information.

Is scaling your Airbnb business on your list of goals for 2022? Then the next session of our Legends X program may be right for you.On this episode of Get Paid for Your Pad, Eric and I reflect on the 2nd Legends X class, describing what we've learned about the STR industry from coaching hosts around the world.We explain how our students benefitted from the program, as well as discussing what gave several Legends Xers the confidence to quit their corporate jobs and go all-in on Airbnb. Listen in for insight on becoming the go-to STR expert and find out how to get on the waitlist for our next session of Legends X!Topics Covered What I've learned about the STR industry coaching Legends XStudents crushing bookingsMost markets performing very well right nowBiggest opportunity for Airbnb hosts looking to scale in 2022Leverage STR experience to partner with cash investors Build equity and grow STR management company Best advice on how to add units to your portfolioShare expertise to become top-of-mind in marketplaceBuild relationships with agents (rhythms and habits)Who should apply for the Legends X AcceleratorExperienced hosts with multiple Airbnb listingsOperators focused on scaling their STR businessResources Legends X Short-Term Rental AcceleratorAirbnb International Host Advisory Board Expert Enough: The Fastest Way to Create a Career as a Go-To Authority by Russell DavisHow to Maximize Profit from Your Airbnb Listing by Jasper Ribbers and Huzefa KapadiaJulie GeorgeOvernight SuccessRich Dad Poor Dad - Robert T. KiyosakiStrawberry Creek Schoolhouse on AirbnbGPFYP on YouTube STR Legends Mastermind Review GPFYP on Apple Podcasts Subscribe to the GPFYP NewsletterEmail jasper@getpaidforyourpad.com Sponsor Hostfully [Discount Code PAD] See acast.com/privacy for privacy and opt-out information.

Jaclyn Mellone, a.k.a. the 'Go-To Gal',  breaks down her 5 part framework for getting you noticed in your line of work. Jaclyn Mellone is the founder of Go-To Gal Media, business coach for entrepreneurs, and host of the Go-To Gal podcast.  She speaks with experts around the globe to help them become the Go-To Authority in their space, and has been featured in Forbes, Entrepreneur, Yahoo Finance, Reader's Digest, and Parents. Keep connected with Jaclyn:Website: http://www.jaclynmellone.comInstagram: @jaclyn_melloneQuiz - Which Movie Villain is Sabotaging Your Success:www.Jaclynmellone.com/quiz

Have you ever wondered how people become a go-to authority in their industry? Back when I started my business in 2009, I wondered that very question. I looked at successful people in my space, scratched my head in confusion, and wondered how the heck they ended up so successful. Today, more than twelve years and multiple national and global brand campaigns later, I understand that being seen as an expert is as much about feelinglike an expert as it is about marketing strategy and execution. That's why I'm so excited to welcome Jaclyn Mellone to this week's podcast episode. Jaclyn is the founder of Go-To Gal Media, an online business coach for entrepreneurs, and host of the Go-To Gal podcast, named one of Forbes Top 21 Podcasts for 2021 and a top 200 Marketing podcast on iTunes. From mindset shifts to practical strategies, Jaclyn shares her advice for busting through mental blocks to become a go-to authority in your industry and exponentially grow your business. If you enjoyed this episode, please leave a five-star rating and review, and subscribe! If you're one of the first ten people to leave a review and send a screenshot to hello@stacyennis.com, I'll send you a digital copy of my latest book, Growing Influence. Your reviews help me reach more listeners with the important message that we all deserve lives that are beyond better. Connect with me at http://stacyennis.com. Follow me on Instagram @stacyennis and on Facebook @stacyenniscreative. To submit a question, email hello@stacyennis.com or visit http://stacyennis.com/contact and fill out the form on the page. Listen to the Go-To Gal Podcast and take Jaclyn's Villain quiz here: www.jaclynmellone.com/quiz.

Today's interview is with Heather Sager, a coach, speaker, trainer and host of the top-rated podcast, The Heather Sager Show. To learn more about Heather and her business, visit https://www.heathersager.com/about Follow Heather: https://www.instagram.com/theheathersager/ Subscribe: https://www.youtube.com/channel/UCf2y​... |

Morgan gave us great insights about:

In this episode Beth is joined by Jaclyn Mellone who helps experts exponentially grow their business by becoming the Go-To Authority in their space. She is a coach, strategist, Keynote speaker, mama, guac lover, and host of the Go-To Gal podcast. Jaclyn helps her clients get out of their own way, package their expertise to scale, position themselves as the go-to authority, and have their dream clients and opportunities landing on their lap!  Beth & Jaclyn chat about: The evolution of Jaclyn’s many businesses Following instinct and intuition Rebranding Why we should always be learning Understanding your strengths Her experience in launching a membership Managing motherhood and business And more! Jaclyn’s signature approach combines restructuring her clients’ business models, reframing their mindset, and revamping their marketing so that they become the go-to authority from the inside out. She has spoken at marketing conferences around the US, grown her social media channels to total over 50K followers and has been featured in Entrepreneur, Yahoo Finance, Reader’s Digest, Parents, Well + Good, and on dozens of podcasts and radio appearances. Jaclyn has proudly built the Go-To Gal empire in her slippers from her living room in Rochester, NY.   Connect with Jaclyn: https://jaclynmellone.com/ https://www.instagram.com/jaclyn_mellone/ https://www.instagram.com/go.to.gal/ https://www.facebook.com/groups/withjaclynmellone

“You need to have the relationship and connection piece. But without the authority, you’re not their go-to… authority plus relationship, that’s what makes you top of mind.”—  Jaclyn MelloneDo you ever dream about becoming a respected, go-to expert in your industry? My guest for this episode is Jaclyn Mellone, a coach who helps entrepreneurs establish reputations as thought leaders through building their authority.The truth is that becoming a go-to person is about more than just building relationships. You need to establish a level of authority in order to be the expert, vendor, or service-provider people quickly turn to.“The people who are getting featured in Forbes, the people who we’re seeing on TV, the people that are selling the most courses online (spoiler alert!) are not necessarily the best at what they do,” Jaclyn explains. “Just because they are seen as the authority on that topic, it’s not like there was this committee meeting where people were evaluated!”Building authority is not about getting better — it’s about getting seen. People grow to trust experts when they see others trust them. It’s also about proving that you’re capable of understanding the needs of your specific audience — the more targeted the niche, the easier it is to be positioned as an authority.Building authority not only keeps you top of mind when people are looking to work with someone in your industry — it’ll also make them more willing to pay what you’re charging! In‌ ‌this‌ ‌episode,‌ ‌you’ll discover:‌ ‌The A.R.M.O.R. framework for building authority and relationships, creating the right offer and mindset, and choosing the right opportunities  The professional benefits you’ll enjoy once you’ve established yourself as an authorityThe mindset issues female entrepreneurs struggle with when it comes to pricing — and how to shift your beliefsAbout Jaclyn MelloneJaclyn Mellone helps experts exponentially grow their business by becoming the Go-To Authority in their space. She is a coach, strategist, keynote speaker, mama, guac lover, and the host of the Go-To Gal podcast, a top 60 marketing podcast on iTunes.Highlights:‌ ‌01:58  Meet Jaclyn Mellone03:09  Building authority05:20  It’s not about being the best08:35  The A.R.M.O.R. framework14:24  Non-linear, continual process15:23  The benefits of authority16:44  Coaching case study20:13  Women’s money mindset issues23:41  Earn without guilt25:14  What motivates Jaclyn27:15  Final takeaway28:47  Work with JaclynLinks:‌ ‌Jaclyn Mellone / The Go-To Gal Podcasthttps://jaclynmellone.com 30 Days of Authority Building Action Planhttps://jaclynmellone.com/planThe 4-Step Roadmap to Biz Finance Freedomhttps://melissahoustoncpa.lpages.co/4-step-biz-finance-roadmap Work with mehttps://www.melissahoustoncpa.com/work-with-me Want more tips and inspiration? Follow me on Twitter @melissahcpa and Pinterest @melissahoustoncpacga and visit my website: https://www.melissahoustoncpa.com.

My guest today is Jaclyn Mellone who's super passionate about helping online entrepreneurs become the Go-To Authority in their niche. Just 5 years ago Jaclyn was 32, pregnant, had a 2 year old, and had some big crazy dreams. She started her business (and podcast, The Go To Gal) from her living room in Rochester - with a $65 mic and a zoom account. Today, Jaclyn Mellone helps experts around the globe to help them exponentially grow their business by becoming the Go-To Authority in their space. She is a coach, strategist, Keynote speaker, mama, guac lover, and host of the Go-To Gal podcast - a top 60 Marketing podcast on iTunes! I'm excited to share Jaclyn's 5 part framework to build your own authority because it includes the perfect combination of inner work and outer action to help you move your reputation and your business to the next level. Connect with Jaclyn: www.JaclynMellone.com

According to Oberlo.com, there are currently 850,000 active podcasts and over 30 million podcast episodes out there across platforms like Apple Podcasts, cached on Google Podcasts, Spotify, Stitcher, Anchor, GoodPods and more.. More than half of all US consumers above the age of 12 listen to podcasts and nearly 3 out of 4 podcast listeners say they tune in to learn new things. Are you toying the idea of launching your own podcast? Are you a thought leader in your field and want to know how to pitch yourself to be a guest on podcasts? On this episode, you will definitely learn a ton because I am joined by Jaclyn Mellone, a renowned podcaster, coach, and strategist who has courses dedicated to podcasters and those who aspire to be guests. Jaclyn Mellone helps experts exponentially grow their business by becoming the Go-To Authority in their space. She is also a Keynote speaker, mama, guac lover, and host of the Go-To Gal podcast! Jaclyn has leveraged podcasting to build a multi-six-figure coaching and course business, generate passive recurring revenue from affiliates, become a top 25 Convertkit affiliate, and partner with brands Gusto, Acuity, FabFitFun, and Sony Music. Jaclyn supports experts at all stages – from freelancers to global brands! She has spoken at marketing conferences around the US, grown her social media channels to total over 50K followers and has been featured in Entrepreneur, Yahoo Finance, Reader’s Digest, Parents, Well + Good, and on dozens of podcasts and radio appearances. Jaclyn has proudly built the Go-To Gal empire in her slippers from her living room in Rochester, NY! She is a wife and mom of two Eleanor (7) and Marshall (4), and fur baby Louie. Meet My Guest: WEBSITE: JaclynMellone.com INSTAGRAM: @jaclyn_mellone FACEBOOK: /jaclynmellone LINKEDIN: Jaclyn Mellone

Are you ready to dive into growing your real estate business through Instagram?   We’re covering all things Instagram in this week’s episode.   Sue B. Zimmerman is a business coach and Instagram expert. She teaches small business owners how to become the go-to authority in their industry by using Instagram.   Sue was recently a guest speaker inside of my members only Facebook group.  She was dropping so many value bombs that day that I really wanted my podcast listeners to get a peek at the talk she had within my group….. So here it is! We are replaying it for you!    If you’re ready to start using Instagram to grow your business, join us for this week’s episode!    Are you ready to become the go-to real estate agent in your city?  Ready to generate a steady flow of amazing leads and referrals who only want to work with you…. Without cold-calling, door-knocking, or buying expensive leads?!  If you want to learn more about my step-by-step implementation plan for real estate agents check out Master Your Marketing with Paige.  This is a great way to set yourself up for success moving into 2021!  I would love to connect on Facebook or Instagram! Show notes available at www.paigeschulte.com/podcast/24

Jaclyn Mellone helps experts exponentially grow their business by becoming the Go-To Authority in their space. She is a coach, strategist, Keynote speaker, mama, guac lover, and host of the Go-To Gal podcast! She helps her clients get out of their own way, package their expertise to scale, position themselves as the go-to authority, and have their dream clients and opportunities landing on their lap!  Her signature approach combines restructuring her clients business models, reframing their mindset, and revamping their marketing so that they become the go-to authority from the inside out. Jaclyn supports experts at all stages from freelancer to global brands! She has spoken at marketing conferences around the US, grown her social media channels to total over 50K followers, and has been featured in  Entrepreneur, Yahoo Finance, Reader’s Digest, Parents, Well + Good, and in dozens of podcasts and radio appearances. Jaclyn has proudly built the Go-To Gal empire in her slippers from her living room in Rochester, NY while raising two babies. Listen in to hear Jaclyn share: The impact of helping her dad start a business in 2004 How strength comes from vulnerability, not showing up as your strongest self Her journey into motherhood as the mother of a preemie How she managed emotions by not letting herself experience them - and then realized this was harmful How she practices embracing feelings knowing that her personality type is prone to avoiding emotion Be ok with your feelings being uncomfortable and inconvenient 4 practical tips to practice feeling hard feelings Links mentioned: Connect with Jaclyn: Jaclyn Mellone Jaclyn on IG Go To Gal on IG  FB group for Go To Gal   

Jaclyn Mellone helps experts exponentially grow their business by becoming the Go-To Authority in their space. In this episode, she is going to share how we are holding ourselves back from being successful (without knowing it) and how to overcome it. Jaclyn helps her clients get out of their own way, package their expertise to scale, position themselves as the go-to authority, and have their dream clients and opportunities landing on their lap!  Her signature approach combines restructuring her client's business models, reframing their mindset, and revamping their marketing so that they become the go-to authority from the inside out. Jaclyn supports experts at all stages from freelancer to global brands! Jaclyn is a coach, strategist, keynote speaker, mom, and host of the Go-To Gal podcast! She digs into all of that here on this podcast! Some resources mentioned in this episode: JaclynMellone.com Go to Gal Podcast: https://jaclynmellone.com/gotogalpodcast/ 30 days of authority building guide: JaclynMellone.com/plan

On the episode, I am sharing how anyone can become an authority within their industry by becoming leveraging the power of being a host. This principle is frequently used by entrepreneurs who want to grow their network & influence without having to be an expert. You can observe this principle being practiced through book authors or podcast hosts who leverage other people's authority to grow their own. You don't need to have a college or any business experience to be able to build a strong & qualified network (even if you are starting from zero)

Difficult conversations aren’t fun, but sometimes you need to have them. It sure beats allowing negativity to fester in the back of your mind and destroy relationships. A difficult conversation is exactly where this week’s episode of the Stories in Small Business podcast came from. Something this week’s guest, Jaclyn Mellone, did upset me. And rather than let it go, I processed my emotions, discovered that I was being very self-centered and hypocritical and then told Jaclyn exactly what I thought and why. The result? An in-depth conversation about business, mindset and following your competition online. Lucky you, you get to listen in to that very conversation. I’m so thankful that I spoke up when I felt slighted (I wasn’t by the way) because I got so much out of talking out my feelings. And I’m thankful to Jaclyn for being open-minded to allowing me to process what I was thinking and feeling.  I hope you’ll tune in and then share how you manage difficult conversations in your life and business.   Mentioned in This Episode Go to Gal episode 107: 5 Ways I’ve Booked Myself as a Podcast Guest WITHOUT Pitching Episode 17: Elevate Your Visibility Without a Formal Pitch Angie Trueblood Untamed by Glennon Doyle Alter Ego Effect by Todd Herman 30 Days to Authority Building Go to Gal Podcast   About Jaclyn Mellone Jaclyn Mellone helps experts exponentially grow their business by becoming the Go-To Authority in their space. She is a coach, strategist, Keynote speaker, mama, guac lover, and host of the Go-To Gal podcast!  She helps her clients get out of their own way, package their expertise to scale, position themselves as the go-to authority, and have their dream clients and opportunities landing on their lap!  Her signature approach combines restructuring her clients business models, reframing their mindset, and revamping their marketing so that they become the go-to authority from the inside out. Jaclyn supports experts at all stages from freelancer to global brands!  She has spoken at marketing conferences around the US, grown her social media channels to total over 50K followers and has been featured in  Entrepreneur, Yahoo Finance, Reader’s Digest, Parents, Well + Good, and in dozens of podcasts and radio appearances. Be sure to follow her on Instagram! Jaclyn has proudly built the Go-To Gal empire in her slippers from her living room in Rochester, NY!  

On today’s episode, I have Jaclyn Mellone, an expert at becoming the authority in your industry to come on show to talk about positioning us as the go-to authority, and having your dream clients and opportunities land on your lap. I want all of us to exit this crisis and recession as the authority in our industries.My guest helps experts exponentially grow their business by becoming the Go-To Authority in their space. She is a coach, strategist, Keynote speaker, and host of the Go-To Gal podcast.Her signature approach combines restructuring her clients business models, reframing their mindset, and revamping their marketing so that they become the go-to authority from the inside out. She has spoken at marketing conferences around the US, grown her social media channels to total over 50K followers and has been featured in Entrepreneur, Yahoo Finance, Reader’s Digest, Parents, Well + Good, and in dozens of podcasts and radio appearances.

How do I go from little known & lacking confidence, to stepping strongly into my zone of genius as I build my brand? On today's show, we're talking with guest expert Jaclyn Mellone on becoming the go-to authority in your industry.

Jaclyn Mellone helps experts exponentially grow their business by becoming the Go-To Authority in their space. Jaclyn supports experts at all stages – from freelancers to global brands.  She’s become a master at leaving good things for great things, and we dive into the importance of the relationship this has with business growth in this episode. Listen in.  You’ll Learn   What is an identity shift and how to channel it right How to function best as a business owner Learn how to leave the good for the great And much more! Favorite Quote “There is no standing still you either growing or shrinking.”   - Jaclyn Mellone Click here to check out Jaclyn’s Website Click here to check out Jaclyn’s Instagram How to get involved Malorie has become an expert in helping people remove their mindset blocks, so they can experience the growth in their business and decrease in stress they desire. Check the site to learn more, download a freebie and stay connected. If you liked this episode, be sure to subscribe on iTunes and leave a review. It would mean the world to hear your feedback and we’d love for you to help us spread the word!

Jaclyn Mellone helps experts exponentially grow their business by becoming the Go-To Authority in their space. She is a coach, strategist, Keynote speaker, mama, guac lover, and host of the Go-To Gal podcast! She helps her clients get out of their own way, package their expertise to scale, position themselves as the go-to authority, and have their dream clients and opportunities landing on their lap! Her signature approach combines restructuring her clients business models, reframing their mindset, and revamping their marketing so that they become the go-to authority from the inside out. Jaclyn supports experts at all stages from freelancer to global brands! She has spoken at marketing conferences around the US, grown her social media channels to total over 50K followers and has been featured in Entrepreneur, Yahoo Finance, Reader's Digest, Parents, Well + Good, and in dozens of podcasts and radio appearances. Jaclyn has proudly built the Go-To Gal empire in her slippers from her living room in Rochester, NY! Website: http://www.jaclynmellone.com/ Instagram: http://instagram.com/jaclyn_mellone http://instagram.com/go.to.gal Facebook: https://www.facebook.com/groups/withjaclynmellone/

On this week's episode I got a chance to sit down with the host of the popular Go-To Gal podcast, Jaclyn Mellone. Jaclyn helps experts exponentially grow their business by becoming the Go-To Authority in their space. She is a coach, strategist, Keynote speaker, mama, and guacamole lover. She has spoken at marketing conferences around the US and been featured in Entrepreneur Magazine, Yahoo Finance, Reader's Digest, Parents Magazine, Well + Good, as well as dozens of podcasts and radio appearances. Jaclyn shares how you can become the go-to person in your industry, how to establish yourself as an authority in your niche, and how to leverage podcasting as a platform for business growth.Connect with Jaclyn: @jaclyn_mellone on Instagram @go.to.gal on Instagram Jaclyn Mellone on Facebook http://www.jaclynmellone.comIf you enjoyed today's episode, please:Post a screenshot & key takeaway on your IG story and tag me @missellenyin & @cubicletoceo so I can repost youLeave a positive review on Apple PodcastsSubscribe for new episodes every Monday ----- FREE RESOURCES:Service-based entrepreneurs, are you tired of being on the content hamster wheel + hustling for more followers without more income? I created a FREE, on-demand training just for you on how to use my step-by-step client attraction system to create your first $10K month, WITHOUT a large audience or complicated marketing strategies! Claim your bonus gift by watching now:  ellenyin.com/class

Jaclyn Mellone helps experts exponentially grow their business by becoming the Go-To Authority in their space. She is a coach, strategist, Keynote speaker, mama, guac lover, and host of the Go-To Gal podcast! She helps her clients get out of their own way, package their expertise to scale, position themselves as the go-to authority, and [...] The post How to Grow Your Business Through Authentic Connections and Thoughtful Pivots: Episode 219 appeared first on Amanda Berlin -- Communication Strategy and Business Consulting.

How to dominate and become the Go to Authority in your Industry Joining me today is Johann Nogueira. Johann says: He loves building businesses. He thrives when he gets to work with amazing people, creating amazing results that have an impact on their lives and their extended communities. Businesses make this world a better place, [...] The post 26: How to dominate and become the Go to Authority in your Industry appeared first on The Ambitious Entrepreneur Podcast Network.

How to dominate and become the Go to Authority in your Industry Joining me today is Johann Nogueira. Johann says: He loves building businesses. He thrives when he gets to work with amazing people, creating amazing results that have an impact on their lives and their extended communities. Businesses make this world a better place, [...] The post 26: How to dominate and become the Go to Authority in your Industry appeared first on The Ambitious Entrepreneur Podcast Network.

Get excited because in this episode I'm chatting with Jaclyn Mellone about the limiting beliefs and mindset blocks that keep freelancers stuck! Jaclyn helps experts exponentially grow their business by becoming the Go-To Authority in their space. She is a coach, strategist, Keynote speaker, mama, guac lover, and host of the Go-To Gal podcast! Not only does Jaclyn give us tangible strategies to get past these mindset blocks, we cover how your mindset (and identity!) has to change each time you take your business to another level. Stayed tuned for the end where Jaclyn gives us two things you can do today to start building authority! Thanks for listening! Go sign up for my upcoming workshop at www.MicalaQuinn.com/workshop and head over to the Live Free Mastermind fb group to share your biggest takeaway from this episode. I love hearing your takeaways! Thanks again and I'll talk to you soon! SHOW NOTES: www.MicalaQuinn.com/episode75

Have you ever considered starting a conference? Danielle Raymo is here to share her unique story of how she evolved her business from social media management to include owning event space and launching a social media conference. Producing an event is a unique way to level up your authority. I love how Danielle added multiple […] The post Episode 65. Becoming the Go-To Authority in Your Local Community with Danielle Raymo appeared first on Jaclyn Mellone || Go-To Gal Podcast.

I tell my kids Yes strive to be the best BUT in life, it’s really who you know and the connections you make that’s going to get you noticed. I’ve been in radio for over 20years. From day one, as a college intern, I made it my goal to be the best intern on the team. I was almost obsessive about it. Being good at my job did help get me to where I am today but I really started to get recognized for my hard work and saw greater success once I started to make connections and develop relationships with the right people.   This week Jaclyn Mellone aka the Go-To Gal teaches us how to make those connections that lead to opportunities. Jaclyn’s focus is to help experts grow their business by becoming the Go-To Authority in their space. She is a coach, strategist, Keynote speaker, and host of the Go-To Gal podcast. She is a mama of 2 and a great resource for anyone who craves more from their career. Cheers to being a financially confident woman!

You've heard it before: “pick a niche and specialize.” But is this necessary or just overrated? And if you do pick a specialty, what's the best way to go about it?   In this week's show, Perry goes deep and answers an important niche question from one of his clients. Plus, you'll discover how getting this wrong skyrockets marketing costs and lowers sales. Listen Now!

Today, we have the huge privilege of having a really enterprising, Ulysses Wang with us!  Ulysses is an International NLP Master Coach & Trainer. He has trained students from Fortune 500 companies around the world. He is also the Go-To Authority in helping experts in different industries to become the Only Logical Choice in their market. Today, I get to sit down with Ulysses to discuss about his journey as a NLP Master Coach & Trainer and debunking some of the myths regarding NLP. We will also be discussing and discovering how you can help others with what you already know and you do not need to wait till you're ‘certified' or get some formal education. I believe some of you viewing this would have the desire to know how you can turn your goals and vision into reality, you should check this episode out!  Thank you for watching this video. I hope you are keeping up with the weekly videos that I post on this channel. Your comments are Oxygen to me. Do feel free to post your questions and feedback on the comment section below, thank you! For more about Ulysses Wang: ►Website: www.ulysseswang.com ►Instagram: https://instagram.com/ulysses7figure ►Facebook: www.facebook.com/ulysses7figure Learn more about me: Follow on Instagram: @Raygacy Follow on Facebook: https://www.facebook.com/Raygacy/ Follow on LinkedIn: https://www.linkedin.com/in/raysonchoo More videos on:  https://www.youtube.com/…/UCmbNxORh7wJT… --- Send in a voice message: https://anchor.fm/theraygacyshow/message

Become the ‘Go-To’ Authority in Your Industry Are you struggling to be recognised as the go-to person in your industry. You have the qualifications, the knowledge and experience. Perhaps even industry-awards,however you’re still struggling to get your name and reputation known? If you answered ‘Yes!” stick around, because today’s guest is an expert in this [...] The post [Ep#265] Become the ‘Go-To’ Authority in Your Industry appeared first on The Ambitious Entrepreneur Podcast Network.

In this week’s episode of the Garlic Marketing Show we have the creator of ManyChat, Mikael Yang. He’s letting us in on his knowledge of chatbots and how it creates a 10x faster communication rate with customers. He also shares how chatbots never miss a client’s question, comment, or concern with it’s automated system! You can’t be everywhere at once but the chatbot CAN! Tune in to hear the bees knees of chatbots and messaging apps! If you want to "Level Up" and become the GO-TO Authority in your industry go to authenticweb.media/levelup. See acast.com/privacy for privacy and opt-out information.

In this week’s episode of the Garlic Marketing Show we have Adam Witty, the CEO of Advantage Forbes Books, No BS Inner Circle, and the Authority Institute. He spills the secret on how to become an authority in your business. He’s talking all about the necessity of direct response and authority marketing, so you can become a WHO in the business world. “When someone says they don’t want to be an authority, I say great, so you don’t want to grow your business.” What You’ll Learn: Direct Response Marketing How to Establish Authority Becoming a WHO How to Keep Your Head Out of the Trash Making Your Book Look Barnes and Noble Worthy How to Get Press Through Your Book Go to authenticweb.media/levelup if you're ready to become the Go-To Authority your area. See acast.com/privacy for privacy and opt-out information.

Here’s a quick tip to grow your business and be more of the Go To Authority in your niche: Make a list of the problems your audience is struggling with and go create content for that with a call to action to a landing page where you can capture the lead. Marketing hasn’t changed.   We just have more tools.   We have new ways of getting in front of our audience.   Your job is to focus on the content the leads people to know, like and trust you enough to buy! Then go optimize how it gets out to the world and get seen.

Ken Lizotte, Author and Chief Imaginative Officer, emerson consulting, inc. Many business owners believe they should maximize their profits by keeping their expenses as low as possible. In this episode, Ken Lizotte and Kathleen explore when, how, and why to invest in yourself and in your business and how that leads to sustainable profitability. As you find out, spending money to develop skills or expand your business can actually set you apart from the competition. It is what both these successful thought leaders have done, so listen in and find out how to bust this myth wide open. Key Take Aways: Anticipate expenses. As Ken says, when you do your annual budget, set aside some resources for marketing and personal growth courses or coaching. Trust your gut. Not all investments, coaches or training programs are for all people. Do your research, and then trust your instincts. Learn from your mistakes. Part of being a business owner is taking risks and sometimes failing. When you realize that you have made a poor investment of your time or money, change course. It can be difficult to realize you have made a mistake, but the sooner you do and the quicker you change course, the better off you and your business will be. Special Announcement: Check out Ken’s latest collaboration, “What Would Henry Do? Essays for the 21st Century” with Introduction by Ken and featured essays by 40 scholars, activists, authors, and celebrities including President Jimmy Carter. Published by Thoreau Farm, the birthplace of Henry David Thoreau as a fundraiser. Ken Lizotte is the author of seven books including his most recent The Speaker’s Edge: the Ultimate Go-To Guide for Locating and Landing Lots of Speaking Gigs (Maven House Press) and The Expert’s Edge: Become the Go-To Authority that People Turn to Every Time (McGraw-Hill). He is the Chief Imaginative Officer of emerson consulting group inc., a Concord, Massachusetts, consulting firm that transforms speakers and consultants into “thought leaders” by helping them write and publish their ideas as articles and books. Kathleen has worked with Ken since 2010. Ken lives in Concord, Massachusetts, with his wife Barbara, daughter Chloe, and Golden Retriever puppy Beckett.