Podcasts about coolors

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Best podcasts about coolors

Latest podcast episodes about coolors

Sociala Medier och Kommunikationspodden
#146 — Så kommer du igång som frilans inom sociala medier

Sociala Medier och Kommunikationspodden

Play Episode Listen Later Oct 22, 2024 23:40


I det här avsnittet ger Alexandra dig tips på hur du som vill frilansa inom sociala medier ska komma igång. De länkar Alexandra pratar om i avsnittet är dessa: Instagram masterclass Frilans-bootcamp via mail Canva.com Coolors.co 

Sociala Medier och Kommunikationspodden
#141 — "Mina bästa Instagram-tips för att synas"

Sociala Medier och Kommunikationspodden

Play Episode Listen Later Sep 17, 2024 28:32


I det här avsnittet berättar Alexandra ger Alexandra tre tips om hur du lyckas på Instagram. Länkar som Alexandra pratar om i avsnittet: Coolors.co Canva.com Vill du kontakta Caroline Höglund, som alltså är den person som har hjälpt Alexandra med den nya grafiska profilen så finns hon på mail: caroline.hoglund@gmail.comOm du vill ha Alexandras nya branschmail så kan du gå in på alexandrabylund.se/branschmail Om du vill titta på Alexandras Youtube-kanal "Social media manager TV" så kan du gå in på alexandrabylund.se/youtube Här hittar du Alexandras nya business: moneymadeeasy.se

PASSION to PROFIT
053. BRINGING YOUR BRAND TO LIFE

PASSION to PROFIT

Play Episode Listen Later Aug 29, 2024 21:05


Welcome to the final episode of our three-part series on building a strong brand identity. In this episode, we dive into the steps of bringing your brand to life, focusing on visual branding, your brand story, and maintaining consistency across all platforms. Whether you're launching a new brand or refining an existing one, this episode is filled with actionable insights to help you create a cohesive and memorable brand identity. What We Cover in This Episode: Visual Branding Essentials: We discuss the importance of visual branding and how it serves as the cornerstone of your brand identity. Learn how to design a logo that truly represents your brand, choose a colour palette that conveys your brand's message, and ensure consistency across all platforms and materials. Discover the impact of visual elements on your audience's perception and how to use them effectively. A Compelling Brand Story: Your brand story is a powerful tool for building emotional connections with your audience. We explore the key elements of a compelling brand story, including your brand's origin, mission, values, and vision. Learn how to communicate your story across various channels, from your website to social media, to create a consistent and engaging narrative that resonates with your customers. Implementing and Maintaining Brand Consistency: Consistency is key to building trust and recognition. We provide practical tips for launching your new brand identity, ensuring uniformity across all touchpoints, and regularly reviewing and updating your brand to stay relevant. Understand how to develop a brand style guide and the importance of maintaining a cohesive brand presence in every customer interaction. Key Takeaways: Visual branding is crucial for creating a memorable and cohesive brand identity. A well-crafted brand story builds emotional connections and strengthens customer loyalty. Consistency across all platforms and materials reinforces your brand identity and builds trust. Remember, building a strong brand identity is an ongoing process that requires attention to detail and consistency. I'm excited to see how you apply these insights to your own brand! Contact Us: Instagram: @philippacraddock Email: hello@philippacraddock.com  Mentioned Resources: Adobe Color, Coolors, Canva's Color Palette Generator, Paletton, and Color Hunt for creating and exploring colour palettes.  

Brand Your Passion
120. From vision to visuals: How to use your brand strategy to design your brand identity

Brand Your Passion

Play Episode Listen Later Aug 27, 2024 27:57 Transcription Available


Ready to turn your brand strategy into a brand IDENTITY? (aka make your brand not only feel and sound good but look good too?!). This step is absolutely crucial for any artist or maker looking to grow your brand.In today's episode, we're diving into the process of transforming your brand strategy into a cohesive brand identity that attracts the right audience and reflects your brand personality, and business goals.From how to gather inspiration to putting it all together into brand guidelines, I'm breaking down the 8 key steps to go from vision to visuals.So whether you're starting out or looking to refine your existing brand, this episode is packed with actionable tips and resources to help you on the way!–––––––––––––––––––––––Resources mentioned in this episode:When DIYing your branding, how do you know if you're “doing it right?” Listen to the episode or read the blog post hereWhich of the 7 Unique Logo Types is Perfect for You? Find out here!Need help finding branding inspo? Check out my PinterestReady to create your colour palette? Coolors.co or Adobe Color are the tools I recommendUncover & embrace your unique brand magic in 7 days

Show Up and Be Heard
How to create a brand for your business, with Katie Caldwell

Show Up and Be Heard

Play Episode Listen Later Jun 25, 2024 67:02


How to create a brand for your business, with Katie CaldwellSeason 1, Episode 7: Show Up and Be HeardToday's episode of the podcast is an interview with the fabulous Katie Caldwell.In this episode, we talk all about what branding actually is and how to get started with creating a brand for your own business.We also dive into why being clear on your values is so important and Katie gives some incredibly helpful tips around how you can do it yourself, if you're not in a position to outsource yet.BOSS THINGS YOU'LL LEARN IF YOU TUNE IN:The process of brand development and how to clarify the 'What,' 'Who,' and 'How'Practical tips and advice for creating a brand strategy for your businessPlatform, app and tool recommendations to help you create your own brand and build your own websiteKatie is the founder of award winning London based design studio Geek Boutique Design.Over the past 8 years she's helped over 200 businesses define and perfect their visual and digital presence and helped them to elevate their brand and website to that all important next level. If you enjoyed this episode or found it useful, then I would really appreciate if you could take just a few minutes to give it a review on whatever platform you are listening on - because every one I get really does make me do a little squeal and a happy dance!LINKS YOU DEFINITELY WANT TO CHECK OUT:Connect with Katie on Instagram or LinkedInTake Katie's FREE Brand Archetype QuizDownload Katie's FREE Website PlannerCheck out Coolors to help you pick your brand coloursCONNECT WITH BECCI:Connect with Becci on Instagram, LinkedIn or FacebookJoin Becci's email communityTIMESTAMPS TO HELP YOU FIND WHAT YOU NEED:00:00 The Journey to Business Ownership: Finding Alignment with Values and Lifestyle09:32 Beyond Visual Identity: Understanding the Emotional Impact of Branding28:24 The Process of Brand Development: Clarifying the 'What,' 'Who,' and 'How'34:27 Practical Guidance for Brand Strategy: Insights from Katie37:13 Considerations for DIY Branding and Website Creation53:25 Brand Consistency and Differentiation01:00:43 Platform Recommendations for Website BuildingSUPPORT THE SHOW:If you love this podcast and would like to show your support and say thank you, you can do so here.EPISODE TRANSCRIPTTap to downloadThis...

Blogging Your Passion Podcast
Color Emotions (How to Select Your Brand Colors)

Blogging Your Passion Podcast

Play Episode Listen Later May 31, 2024 13:02 Transcription Available


Welcome to Day Five (Chapter 5) of my new audiobook for Launch Your Platform! To grab a copy of the book, go to: PlatformGrowthBooks.comIn today's episode, we explore the importance of choosing the right brand colors to establish a strong visual identity. Discover how strategic color selection can differentiate your brand, evoke emotions, and attract your ideal audience.Key Points Discussed:Subway's Transformation:The story of Subway's rebranding in the early 2000s.How the shift to vibrant green and yellow increased sales and attracted health-conscious consumers.The impact of bold color choices on customer perception and brand differentiation.The Power of Color:Insights from designer Rebecca Swenson on how color shapes identity and influences branding.The psychological effects of colors and their role in branding.Color Psychology in Branding:How fast food chains like McDonald's use red and yellow to stimulate appetite and convey happiness.Why B2B tech firms often choose blue and gray to signal professionalism and stability.Finding Your Brand's True Colors:The importance of aligning your brand's colors with its essence and desired emotional impact.Using color psychology guides to find the perfect palette that represents your brand values.Example: BigCommerce's color psychology chart and its insights.Strategic Color Selection:Tips for researching competitor color palettes and finding your unique color niche.Case studies of successful color strategies from various brands.Practical Steps to Select Your Brand Colors:Choosing a primary color that anchors your visual identity.Selecting two to four complementary secondary colors to create a cohesive palette.Using tools like Coolors.co to generate and refine your color palette.Creating a Style Guide:The importance of documenting your color palette in a style guide for consistency across all branding materials.Tools like Google Docs and Canva Pro for creating and storing your style guide.Testing and Iterating:The process of testing your color choices and seeking feedback from your target audience.Being open to adjustments and iterations as your brand evolves.Resources Mentioned:BigCommerce Color Psychology ChartCoolors.co - Color Palette GeneratorBrandColors.netFreeLogoDesign.orgSubscribe & Review: If you enjoyed this episode, please subscribe and leave a review on your favorite podcast platform. Your feedback helps us bring you more valuable content!Send us a Text Message.Implement the Blogging System that 40x My Online Business! Click here to get the training video

HiTech Podcast
148 | Is Remote Proctoring More Harmful than Helpful? + looking at Vectormagic, unDraw, & Coolors.co

HiTech Podcast

Play Episode Listen Later May 7, 2024 53:33


On this week's episode of the Hitech Podcast, debrief on Will's experience with remote proctoring for an online exam and we discuss whether we think this practice is actually more harmful to learning or not. We also then share three apps we both use regularly to create learning content for online environments, Vectormagic, unDraw, & Coolors.co. For more on our conversation, check out the episode page ⁠⁠here⁠⁠. Want to build your business like we have? Join us over at Notion by ⁠signing up with our affiliate link⁠ to start organizing EVERYTHING you do. Head over to our website at ⁠⁠⁠hitechpod.us⁠⁠⁠ for all of our episode pages, send some support at ⁠⁠Buy Me a Coffee⁠⁠, our ⁠⁠⁠Twitter⁠⁠⁠, our ⁠⁠⁠YouTube⁠⁠⁠, our connection to ⁠⁠⁠Education Podcast Network⁠⁠⁠, and to see our faces (maybe skip the last one). Need a journal that's secure and reflective? Sign-up for the ⁠Reflection App⁠ today! We promise that the free version is enough, but if you want the extra features, paying up is even better with our affiliate discount. --- Send in a voice message: https://podcasters.spotify.com/pod/show/hitechpod/message

Coup Critique
ASTUCES JDR | 10 outils en ligne pour la conception d'un JDR

Coup Critique

Play Episode Listen Later Sep 14, 2023 15:27


10 outils et/ou applications que vous pouvez utiliser pour la conception d'un jeu de rôle commercialisable. Des visuels, de la mise en page, des calculs et des ressources. Un peu de tout pour tous les goûts ! Bonne écoute ! Les 10 outils en question

Sociala Medier och Kommunikationspodden
#99 — Inventering av ert Instagramkonto

Sociala Medier och Kommunikationspodden

Play Episode Listen Later May 9, 2023 17:07


I det här avsnittet kan du följa med när Alexandra ger dig stegen för att inventera ert Instagramkonto. Hon tipsar om Coolors.co i avsnittet. Det här avsnittet sponsras av webbutbildningen Social Media Academy. Social Media Academy är en utbildning som sker helt och hållet digitalt och när det passar dig och där du kan bli diplomerad Social media manager. Det finns inga tider att passa (förutom om du vill vara med på frivillig gruppcoaching) och du går den helt och hållet i egen takt. Utbildningen tar ca. 8 veckor att gå om du har en annan heltidssyssla. Läs mer på socialmediaacaddemyse

social media social utbildningen coolors
TSARP | Tech News & Coding for Kids.
Web Design Essentials: The Top 5 Tools You Need to Know!

TSARP | Tech News & Coding for Kids.

Play Episode Listen Later Jan 23, 2023 7:49


In this episode, we dive into the world of web design and discuss the top 5 tools that every designer should know. We cover the must-have tools that will take your web design skills to the next level. Whether you're a beginner or an experienced designer, this episode is packed with valuable information and resources to help you create stunning, user-friendly websites. Join us as we explore the best tools for web design and discover how they can streamline your workflow and bring your designs to life. Google Fonts: https://fonts.google.com/ Coolors: https://coolors.co/ Unsplash: https://unsplash.com/t/wallpapers Cloud Convert: https://cloudconvert.com/ Remove.bg: https://www.remove.bg/ --- Send in a voice message: https://podcasters.spotify.com/pod/show/tsarp/message

Escuela Marketing and Web
Episodio 51. Miguel Florido. 19 herramientas imprescindibles para emprendedores

Escuela Marketing and Web

Play Episode Listen Later Dec 16, 2022 9:41


Desde esta semana volvemos con los episodios formativos, más cortos pero más prácticos para que sigas aprendiendo marketing, estrategias y recursos que te ayuden a mejorar tus proyectos digitales.Voy a enseñarte las páginas web que más utilizo y que, si te dedicas al marketing digital, te recomiendo añadir al “Marcadores” de tu Google Chrome.Son herramientas que te van a gustar mucho sobre todo por la cantidad de trabajo que te quitan en el día a día.Trello: https://trello.com/esDeepl: https://www.deepl.com/es/translatorSquoosh: https://squoosh.app/MindMeister: https://www.mindmeister.com/esCampaign URL Builder: https://ga-dev-tools.web.app/campaign-url-builder/Also Asked: https://alsoasked.com/Smart Mockups: https://smartmockups.com/esFlaticon: https://www.flaticon.es/Freepik: https://www.freepik.es/Metricool: https://metricool.com/Lorca Editor: https://lorcaeditor.com/Loom: https://www.loom.com/esRemovebg: https://www.remove.bg/esTinypng: https://tinypng.com/Coolors.co: https://coolors.co/Smash: https://fromsmash.com/Cloud Convert: https://cloudconvert.com/Motionmail: http://motionmailapp.com/Feedly: https://feedly.com/

The Everything Enthusiast
How to Build a Brand Identity as a Multi-Passionate Unicorn - Episode #085

The Everything Enthusiast

Play Episode Listen Later Dec 8, 2022 33:02


#085 - Join me for the branding episode, where I break down the strategic differences to consider when creating a brand identity as a multi-passionate.Listen to my core vulnerability story in this interview with Lauren Abrams on 52 Weeks of Hope.Canva is a great place to go play with fonts and find some that you love.Coolors.co is the free color palette generator I love.Check out Wendy Hunt's Plum Nelly Creative website and footer links to see a brilliant way to tie different websites and brands together with a neat little bow.Get the FREE PDF download for this episode at JennieOConnor.com/branding.Don't miss your chance to snag the ULTIMATE BLACK FRIDAY BUNDLE to uplevel your clarity and confidence and make 2023 the year you become a household name. Offer ends 12/24/22!Join us at the next Co-create, Collaborate and Affiliate (CCA) gathering taking place on December 12th at 9am PDT. Sign up at JennieOConnor.com/CCA.✨✨If you think this content is deserving of a tip, I'd be ever so grateful if you'd leave one here. I plan to use all proceeds for magick supplies and I promise to use my powers for good.

Paradisers
7x06: Cómo utilizar la psicología del color al marketing

Paradisers

Play Episode Listen Later Oct 25, 2022 35:20


Imagina que tienes una tienda online en la que vendes velas aromáticas. ¿Se te ocurriría poner como color principal el rojo intenso y el azul eléctrico para los CTA? Pues no. Pero si vendieras bicicletas de montaña tampoco deberías poner todo en colores crema. ¿Y eso por qué? Pues porque los colores nos transmiten sensaciones y es importante utilizarlos de forma correcta en cada momento y sector. Vamos, que hay que usarlos con un poquito de cabeza. Y si tú no la tienes ahora mismo para pensar en qué significa cada tono de verde y por qué es importante esto de la psicología del color en el marketing online, no te preocupes, que Cynthia Cabrera y Daniel Castrillo, de nuestro equipazo de diseño, ya ponen la cabeza por ti. Tú solo tienes que pillar unos auriculares… y tomar nota, eso sí. En este episodio hablaremos de: -Definición de la psicología del color. -¿Para qué sirve el marketing emocional? -Estrategia del color. -Gama cromática, colores complementarios y opuestos. -Herramientas para obtener paletas de colores. -Conclusiones generales. Enlaces y recursos recomendados en el programa: -5x04: Elementos básicos del diseño -Psicología del color - Eva Heller: https://www.amazon.es/Psicolog%C3%ADa-del-color-colores-sentimientos/dp/8425219779 -Coolors.co: https://coolors.co/ -Colors.dopely.top: https://colors.dopely.top/ -Adobe Color: https://color.adobe.com/es/create/color-wheel -Mycolor.space: https://mycolor.space/ -Colorkit.io: https://colorkit.io/ -Canal de Twitch de Marketing Paradise: https://www.twitch.tv/marketingparadise -¡Y también el de Instagram! https://www.instagram.com/marketingparadise/

Sorted
06. WTF is a Submark

Sorted

Play Episode Listen Later Sep 19, 2022 32:34


Welcome to episode 06: WTF is a Submark. Listen to us dive into what we each include in our branding suites and important resources we find that are super helpful in putting together brand guidelines. Final Files from this episode start at: 27:50 — Links Mentioned: Envato Elements: https://1.envato.market/c/3253304/1389267/4662 Adobe Color: https://color.adobe.com/create/color-wheel Happy Hues: https://www.happyhues.co/ Coolors: https://coolors.co/ Artboard Studio: https://artboard.studio/ — Follow Sorted: @sorted.pod Follow Alex: @apthecreative Follow Emma: @esm.creative https://bit.ly/sortedpod — Have any questions? Reach out anytime! howdy@sortedpod.com Sponsorship + Advertising inquiries: howdy@sortedpod.com Support this podcast: https://anchor.fm/sorted-podcast/support — Get your coffee ready and let's get Sorted! --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app Support this podcast: https://anchor.fm/sorted-podcast/support

The MumBOSS Podcast
015 - How an Accountant Moved from Employee to Business Owner

The MumBOSS Podcast

Play Episode Play 24 sec Highlight Listen Later Sep 9, 2022 40:24


Doors for The Mumpreneur Membership only open at certain times throughout the year - ensure you are signed up to the Waiting List - Link in Instagram Bio  - so you can be kept informed about when they next open!Joining me on the Podcast today is Accountant and Business owner, Paula Casey who set up her own Accountancy practice after she became a mother. Paula shares her experience of setting out on the journey as solo entrepreneur and how she managed to overcome challenges along the way. She shares her top tips for fellow mothers in business and one of my favourite points she made was to not to be afraid to reach out to your competition! People in the same line of work can provide invaluable support and camaraderie to one another and I am a big fan of women supporting women!She shares her top software tools for her business such as Accountancy Manager, ID Pal and Xerox and our conversation highlights other content and branding websites such as Canva and Coolors. Paula worked with another mother in business branding expert @brandstorieswithhil when initially setting up her business and she found this training fantastic!Are you a mum considering starting your side hustle?Or have you begun your online business and you are searching for your tribe of other mums with similar goals & aspirationsWondering how you can grow and maybe even turn your side hustle into a full hustle?Then you are in the RIGHT place!!! Connect with me on Instagram @sidehustlemums where I LOVE meeting & connecting with other mums in business. 

Resourceful Designer
My Website Designing Toolbox - RD298

Resourceful Designer

Play Episode Listen Later Aug 8, 2022 45:00


In episode 89 of Resourceful Designer, I discussed checklists and your design business. As a bonus to that episode, I offered my WordPress Website Setup Checklist. That was five years ago, and things have changed. In that time, I've grown and expanded as a web designer. The tools I use to create websites have also grown and expanded. Here is an up-to-date list of the tools I regularly use to design and build WordPress websites. Don't build in WordPress? Don't worry. I share a few things that may help you regardless of the platform where you design websites. Conceptualizing the website. Before I get down to designing and building a website, I want to know what I'm building. These are the tools that help me in the conceptual stage. Dynalist: Dynalist is a great outlining app that helps you get work done. I use Dynalist to outline the structure of every website I build. I like to know what pages a site will have and where they sit in the hierarchy. Dynalist helps me do this. Coolors.co Coolors.co is a super fast colour palette generator. I use it to choose colours for a website before the build starts. It's also convenient for finding great colours to go along with a client's existing brand colours. Setting up the website. SiteGround SiteGround I host all my and my client's websites at SiteGround. They're inexpensive, reliable, easy to work with and score well in web host comparisons. What more could a web designer ask for in a web host? Siteground has a very convenient one-click WordPress install feature that gets me up and designing quickly. Their installation registers me as the site admin using my email address instead of the default "Admin," usually generated by WordPress. If your web host doesn't have this feature, then I suggest the first thing you do upon installing WordPress is create a new Admin user and delete the default one named "Admin." During installations, Siteground installs two of its own plugins, SiteGround Optimizer and SiteGround Security. These are great plugins; however, I disable them until I finish building the site. Assets and tools I use on just about every website. Envato Elements Envato Elements is the first place I look for any stock images, icons or graphics I may need during a website build. Their low monthly subscription allows unlimited downloads, which comes in handy while experimenting. Depositphotos Depositphotos is another excellent resource for stock images and vector graphics. They're inexpensive, and their quality matches higher price stock image sites. Grammarly Grammarly ensures my website copy is error-free and written most effectively. I've been using it for years and won't compose anything without running it through Grammarly. Squoosh Squoosh.app is a handy website that does one thing very well, it optimizes images. Every image I upload to a website passes through Squoosh first. Screenflow Screenflow is only available on Mac (sorry, windows users). It's a screen recorder that makes it very easy to create tutorial videos explaining to clients how to use their new website. Screenflow is also a powerful video editor which I use any time I need to do minor edits to a video before uploading it to a website. Handbrake Handbrake is a free video conversion tool. It allows you to change the format of a video which is very useful in reducing a video's file size. Building the website. Divi Theme Divi by Elegant Themes is the world's most popular WordPress page builder and is trusted by hundreds of thousands of website creators. Divi takes WordPress to a new level by allowing you to build a website visually. With Divi, there's practically nothing you cannot create. Divi Marketplace The Divi Marketplace: is a one-stop shop for everything Divi, including layouts, child themes and extensions. If you need a website to do something special, chances are the solution can be found in the Divi Marketplace. Divi Booster Divi Booster allows you to customize Divi without adding extra code. This plugin adds 100s of new configuration options to Divi. Divi Express Divi Express is a vast library of Divi layouts, sections, headers & footers, sub-pages and more that you can import into your Divi website. Using Divi Express has drastically reduced my website design time. Divi Supreme Divi Supreme Is an All-in-One Divi Plugin that adds over 50 new Modules and eight extensions to Divi. Divi Supreme eliminates the need to customize things with a ton of CSS, saving you time. Divi Extended Divi Extended offers over 50 Divi Child Themes and 11 unique plugins. Their Divi Plus plugin adds over 50 new Modules to Divi. I love their Divi Blog Extra and Divi Blurb Extra plugins. Divi Life Divi Life also offers Layouts, Child Themes and Plugins. My favourite plugins from Divi Life are the Divi Overlays and Divi Bars plugins that I've used on several client websites. Divi Engine Divi Engine also offers plugins and extensions for Divi. However, it's their one plugin Divi Machine that excites me. With Divi Machine, you can create dynamic content with Div and Advanced Custom Fields. Learning about Divi Machine has changed the way I imagine websites. Plugins I use during the build. Gravity Forms Gravity Forms is the ultimate forms plugin as far as I'm concerned. Even though Divi has forms built in, the ease and versatility of Gravity Forms make it a must-install on every website I build. PrettyLinks PrettyLinks makes it easy to create prettier and easily sharable URL links for your pages directly from within WordPress. SEO Plugins Yoast and Rank Math are the two SEO Plugins I'm most familiar with. Yoast has been an industry leader in website SEO for years, but I've recently seen great results with Rank Math. Both are highly recommended, so research to see which one is best for you. Once the website is built. These are the plugins I install once I've completed a website build. These add functionality to protect and make the site more efficient. iThemes iThemes Security Pro: iThemes Security Pro is arguably the best WordPress Security Plugin available. I don't take chances with website security, and that's why I rely on the best. iThemes BackupBuddy makes it easy to create and store backups of a WordPress website. Over 1 million WordPress sites trust BackupBuddy, and so do I. iThemes Sync: I install this plugin on every website. iThemes Sync allows you to update and manage multiple websites from one location, making it very easy to perform weekly maintenance. SiteGround Optimizer and SiteGround Security: I deactivate these two plugins while building websites and reactivate them once the site is complete. SiteGround has created two great plugins that I've come to rely on. Google Analytics for WordPress by Monster Insights: This plugin makes it very easy to monitor your website traffic.

The Everything Enthusiast
8 Steps to Start Your Multi-Passionate Business - Episode #059

The Everything Enthusiast

Play Episode Listen Later May 26, 2022 48:28


#059 - Join Jennie for the "if I knew then what I know now..." episode where she breaks down all the action steps you NEED to take when starting your multi-passionate business so that you never look back with regret and say, "I wish I'd done that sooner." Because that's the sad refrain of far too many entrepreneurs in the online business space.But don't fret, if you tackle these eight steps you will set yourself up for success and profitability fast!Bluehost is my go-to for domain and web hosting.ConvertKit is the BEST email service provider out there, in my humble opinion!Coolors.co is the free color palette generator I love. (Here's an example of a company that didn't choose a dot com. You may have noticed in the episode, I say dot com, because as I stated, that is what we all default to. Just couldn't resist the opportunity to prove my point

The Future Belongs to Creators
Useful Apps for Creators That You've Never Heard Of

The Future Belongs to Creators

Play Episode Listen Later May 11, 2022 36:00


Whether you're an emerging creator, established TikToker, or you're just hoping to scale an expanding side hustle, we could all use a little support. Thankfully, as the creator economy expands, so do businesses looking to elevate creators through focusing tools, monetization apps, and even hubs for influencer pay transparency. While they're moving mountains for today's creators, these incredible apps may not be tools you've ever heard of. So let's change that.In this episode, Charli and Miguel break down their favorite apps for creators that have largely gone unnoticed. From website hacks to social platforms for female and non-binary entrepreneurs, here's everything you can utilize as a creator on the rise.Key Takeaways [00:49] - Have you heard?  [01:00] - The term “creator economy” has become commonly used only over the past year-and-a-half.  [02:40] - Twitter Circle is a feature similar to Instagram's “close friends” feature. It allows you to add up to 150 people who can see your “private” tweets.  [07:04] - Today's main topic: Apps for creators you've probably never heard of.  [07:22] - Coolors is a color palette generator perfect for creators looking to redesign their content without paying top dollar for a professional designer.  [09:17] - Sunroom is a safe and secure app designed to amplify women and non-binary people looking to monetize their businesses.   [11:56] - Ulysses is a fantastic app for long-form writing. The app helps you focus and arrange your thoughts.  [14:51] - FYPM shows you what other influencers are getting paid for similar campaigns with similar brands.  [19:22] - Ambients generates different “environment” noises to help creators focus.  [22:17] - Clashapp helps short-form video creators earn revenue directly from fans.  [27:51] - Forrest App incentivizes you to focus without distraction. [30:42] - TinyPNG is a great app for anyone with a blog or website. It shrinks your website loading time by compressing images you add without affecting the image's quality.  [32:29] - Today's listener shoutout! Alejandro Castanon is an artist and advisor who recently filed his LLC and two separate DBAs for his art business.  [33:41] - A sneak peek at next week's episode. Quotes[11:40] - “At one stage, TikTok was the little unknown thing that a few people were starting to use, right? And we never know what is going to be the next TikTok. Maybe it could be Sunroom, who knows. Check it out, be an early adopter.” ~ @charliprangley[14:30] - “When you're doing something creative, how you feel when you're doing it is so important.” ~ @miguelp.img [17:46] - “You have this temptation to price yourself in a competitive way so then you'll undersell what you do because of the fear of losing out on it and you figure, ‘hey at least getting paid for something is better than not getting paid at all', and then you sort of talk yourself down on your asking price.” ~ @miguelp.img Links Watch The Future Belongs to Creators on YouTube Twitter Twitter Circle Instagram Patreon Coolors  Sunroom  OnlyFans TikTok Ulysses  Notion Microsoft Word Google Docs Pages FYPM Google Ambients  Clashapp.co YouTube Clubhouse  Facebook Forrest App  TinyPNG Alejandro Castanon Creativity feedback loops (and their impact on mental health)  Connect with our hosts Charli Prangley Miguel Pou Haley Janicek Stay in touch Apple Podcasts Spotify Twitter Facebook Instagram Every week we celebrate a win from a listener.Tell us about a recent launch, milestone or success (big or small!) right here and we might just shout you out in the next episode: https://convertk.it/listenershoutout. Start building your audience for freeWith ConvertKit landing pages, you can build a beautiful page for your project in just a few minutes. Choose colors, add photos, build a custom opt-in form, and add your copy. All without writing any code! Check out landingpages.new to get started.

The Creative Teacher Podcast
28. How to Create a Brand Board for Your Business

The Creative Teacher Podcast

Play Episode Listen Later Feb 21, 2022 12:40


Wanna know one of the top mistakes I see among TpT sellers when it comes to visual branding? Not knowing the HEX codes (the EXACT hues) for their brand colors or using too many fonts! But luckily, there's an easy fix to that! Cue - brand boards! In this episode, you will learn: what a brand board is why brand boards are super important - especially if you are visible on multiple platforms 5 key elements that make up a brand board Links Mentioned in This Episode: Check out this blog post on picking the colors you need for your brand >> https://www.thesouthernteach.com/blog/brandcolors Coolors.co is one of my favorite tools to use when creating color palettes for my clients! If you're a Canva Pro user, you can upload colors, fonts, and logos in your account under the Brand Kit section. But if you're looking to create a brand board using all 5 elements I share with you today, then download this free Canva brand board template! Want to learn more than just the visual part of the brand? Check out the Branding Your Teacher Business Workshop >> thesouthernteach.com/workshop Let's connect! TPT Store: The Southern Teach by Kirsten Website: thesouthernteach.com Instagram: @thesouthernteach Facebook: The Southern Teach Blog: The Southern Teach Blog

Life Unboxed Blog
Encore: What To Do Before You Start Building A Website To Make It Easier

Life Unboxed Blog

Play Episode Listen Later Dec 15, 2021 40:10


Having a website is one of those non-negotiables for your business. But creating a website can be daunting, overwhelming, frustrating and whatever other adjective you can think of. In this episode I am going to give you 7 things to do before you start to make the process of building a website easier. Show notes and links: https://lifeunboxed.blog/what-to-do-before-you-start-building-a-website-to-make-it-easier/ RESOURCES MENTIONED IN THE VIDEO:The Many Ways to Create a Logo: https://lifeunboxed.blog/the-many-ways-to-create-a-business-logo/Divi Theme: https://www.elegantthemes.com/affiliates/idevaffiliate.php?id=48943Color theory: https://www.pinterest.com/LifeUnboxed/logo-ideas/Coolors.co:  https://coolors.co/Paletton: https://paletton.com/Bluehost: https://www.bluehost.com/track/jodierperry/Siteground: https://www.siteground.com/index.htm?afcode=545637f2103db6b20801462658a68a3a Logotype by Michael EvamyFiverr: https://fiverraffiliates.com/login/?next=#!/app/marketing-tools/browse~~~CHECK OUT LIFE UNBOXED MERCHANDISE AND GET SOME GREAT MOMBOSS SWAGhttps://teespring.com/stores/life-unboxed-blog MOMS RUN ON COFFEE. BUY JODIE THE MOM ONE.https://ko-fi.com/lifeunboxedblog ABOUT JODIE THE MOM:To learn more about Jodie, please visit: https://lifeunboxed.blog/about-the-mom-work-from-home-mom/ To learn more about Life Unboxed blog, visit: https://lifeunboxed.blog/about-the-blog-working-from-home-with-kids/ Do you need a business website but don't know where to start. I can help. Visit my business website www.jodierperry.com for tailored solutions for your small business. FOLLOW JODIE:Website: https://lifeunboxed.blog/Business: https://www.jodierperry.com/Pinterest: https://www.pinterest.com/LifeUnboxedFacebook: https://www.facebook.com/LifeunboxedblogInstagram: https://www.instagram.com/lifeunboxedblog/ Music for the intro/outro is Like it Hot by Tenoaxehttp://teknoaxe.com/Link_Code_3.php?q=1579 Disclaimer: This video and description contain affiliate links. If you purchase using one of these links, I make a small commission at no additional cost to you. This helps me keeps things free for you, and who doesn't love free stuff.Support the show

Online Business Launch Lab

According to the American Marketing Association, “A brand is a name, term, design, symbol, or any other feature that identifies one seller's good or service as distinct from those of other sellers.” But what happens when the one you've spent years, dollars, and copious amounts of energy creating… no longer represents you anymore? Enter: the rebrand. Open for enrollment (class starts in January 2022) - Online Business Launch Lab™ accelerator program: https://courses.latashajames.com/courses/online-business-launch-lab/ Resources: Built to Sell: https://builttosell.com/the-books/ Interview with Ana Skoumal: https://youtu.be/shMwwHKBQ_8 99designs by Vista: https://99designs.com/latashajames Coolors: https://coolors.co/ Say hi: Latasha's Twitter: https://twitter.com/thelatashajames/ Latasha's Instagram: https://www.instagram.com/thelatashajames/ OBLL Instagram: https://www.instagram.com/onlinebusinesslaunchlab/

Course Creators HQ
E071: Color Theory to Sell More Online Courses

Course Creators HQ

Play Episode Listen Later Nov 30, 2021 16:28


In this episode, take a mini-course on the importance of color to sell more online courses. Host Julie Hood shares secrets to the emotions behind colors and how you should use it for your course and your brand.  LINKS MENTIONED IN THIS EPISODE  Check out CourseProfitsAccelerator.com to work with Julie on selling your course for the next six months. The special founding member pricing ends on December 5, 2021!  Color Emotion Guidehttps://coursecreatorshq.com/ColorEmotionGuide The Psychology of Color Infographichttps://coursecreatorshq.com/PsychologyOfColorTo experiment with color schemes:https://Coolors.Co KEY TAKEAWAYS FOR ONLINE COURSE CREATORS Colors create strong emotional reactions.You want your color choices to match the result promised by your course… NOT your personal color favorites.Visit the links in the show notes to see more about the different attributes of each color.Create a color palette with two main colors and an accent color to use for your calls to action and buttons. COME VISIT!Sign up for my free course  Is My Course Idea Any Good? here.ClubhouseConnect with me on Clubhouse for FREE masterclasses at @JulieHood.Websitehttps://www.CourseCreatorsHQ.comFacebookhttps://www.facebook.com/CourseCreatorsHQInstagramhttps://www.instagram.com/CourseCreatorsHQTwitterhttps://www.Twitter.com/CourseHQ

clubhouse online courses course creator color theory coolors julie hood coursecreatorshq
SHEcorporated One Step Empire
Step Nine - Give Your Brand it's Unique Personality and Complete Your Brand Identity Kit

SHEcorporated One Step Empire

Play Episode Listen Later Jul 8, 2021 6:26 Transcription Available


This week, we are giving your brand it's unique personality, by completing the second half of your Brand Identity Kit, and choosing your typeface and colors.  Your typeface is the voice people hear in their heads when they visit your website, read your ads, and visit your social media.  The colors you choose to represent your brand sends subconscious messages to the viewer about what your brand stands for, and what type of business you are.They are both very powerful components of your brands personality.So join us as we walk through how to choose your typeface and colors and complete your brand identity kit!This is the ONE STEP Empire podcast from SHEcorporated.  We are here to help YOU take the leap, and create the life you dream of, by building your own business empire, one simple step at a time.Make sure you visit us at SHEcorporated.com for any downloads we mention in the podcast. You can also join our community HERE Links mentioned in the podcast:Coolors.co is great for finding palette of colors that works well together or even taking a photo and creating a color palette from that photo. Encycolorpedia.com is another favorite site for finding complementary colors and I use it regularly to find the hex code for a pantone color or vice versa.Here are some real world examples of branding Style Guides you can check out for more ideas and inspiration  https://www.canva.com/learn/50-meticulous-style-guides-every-startup-see-launching/  

Retropolis Greece
Τζάμπα Cast #12 - 21 Συντομεύσεις πληκτρολογίου για win10 | Δωρεάν μουσικές για τα βίντεο σου κ.α

Retropolis Greece

Play Episode Listen Later Apr 4, 2021 14:13


1. 00:30 21 συντομεύσεις πληκτρολογίου στα Windows 10 https://www.dwrean.net/2015/07/Windows-10-sintomeuseis.html 2. 02:50 Μουσική χωρίς δικαιώματα για οποιαδήποτε χρήση https://www.dwrean.net/2021/03/mousiki-xoris-pneymatika-dikaiomata.html 3. 04:33Tutanota - Η πιο ασφαλής υπηρεσία email στον κόσμο είναι δωρεάν; https://www.dwrean.net/2021/03/tutanota-free-mail-secure-service.html 4. 05:55 Distant Desktop - Τεχνική υποστήριξη και έλεγχος υπολογιστών εξ αποστάσεως https://www.dwrean.net/2021/03/distant-desktop.html 5. 07:35 VideoShow - θα κολλήσεις άσχημα με αυτή τη δωρεάν εφαρμογή επεξεργασίας βίντεο για smartphone https://www.dwrean.net/2021/03/videoshow-video-editing-app-android-ios.html 6. 10:00 16Personalities - Το δωρεάν test προσωπικότητας που θα σε τρομάξει με την ακρίβειά του https://www.dwrean.net/2021/04/16personalities-test.html 7. 12:04 Coolors - Ένα απίστευτο εργαλείο για να εντοπίσετε χρώματα που ταιριάζουν μεταξύ τους https://www.dwrean.net/2021/04/coolors.html

House of #EdTech
#EdTech Tips for Teaching in Fall 2020 (or Anytime) - HoET161

House of #EdTech

Play Episode Listen Later Aug 9, 2020 36:00


** EPISODE SPONSOR ** Wipebook - Get 30% Off with promo code houseofedtech ** SUPPORT THE SHOW ** Become an Awesome Supporter! Buy Me A Coffee ** COMPLETE SHOW NOTES ** https://chrisnesi.com/161 ** SEGMENTS ** (1:30) Intro - Wakelet gets a collaboration update! (4:12) House of #EdTech Recommendation CoolSymbol.com Coolors.co (8:04) Featured Content - #EdTech Teaching Tips from me, Twitter and Facebook (30:46) House of #EdTech VIP - Mary Manzano ** SHARE FEEDBACK AND CONNECT ** Call: (732) 903-4869 Flipgrid: http://chrisnesi.com/flipgrid Voxer: mrnesi Email: feedback@chrisnesi.com Twitter: @mrnesi

Girls Talk Podcast
What it's Like to be Your Own Boss

Girls Talk Podcast

Play Episode Listen Later Jun 1, 2020 58:10


This week is all about Abigail! Well her business at least. Caitlyn interviews Abigail on what it was like to start her own business, how her workday flows, what tools she uses, and all about her new interns. If you're interested in starting your own business, or just curious about that entrepreneurial lifestyle, this episode is for you! Also, pay close attention and you may hear some very exciting news! Mentioned in this episode: Abigail's business: https://abigailthomas.com Affinity design software: https://affinity.serif.com/en-us/ Creative Market: https://creativemarket.com/ Raw Pixel: https://www.rawpixel.com/ Unsplash: https://unpslash.com Font Base: https://fontba.se/ Coolors: https://Coolors.co Hashtag Expert: https://www.hashtag.expert/ Submission Form: https://forms.gle/dLruKktTsPPPR7uL6 Okay bye! Caitlyn & Abigail Check us out! girlstalkpodcast99@gmail.com Twitter: https://twitter.com/girlstalkpodcst Abigail: Blog - https://livingthegraylife.com/ Instagram - https://www.instagram.com/livingthegraylife/ Twitter - https://twitter.com/livingthegray Caitlyn: Blog - https://lifewithcaitlyn.com/ Instagram - https://www.instagram.com/CattyElizabeth5/ Twitter - https://twitter.com/CattyElizabeth5 Music: Friends by Ikson @ikson Music provided by Free Music for Vlogs youtu.be/0sUIfW8R2BM --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app --- Send in a voice message: https://anchor.fm/girls-talk/message Support this podcast: https://anchor.fm/girls-talk/support

Amac Onderwijs
#8 Een half uurtje nerdtalk met handige apps, praktische websites, productieve workflows én efficiënte toetscombinaties

Amac Onderwijs

Play Episode Listen Later May 29, 2020 29:37


Afgelopen weken verscheen er een video op het internet waarin getoond werd hoe je op een iPhone - als je aan het typen bent - de cursor kan verplaatsen door de spatiebalk ingedrukt te houden. Men was flabbergasted dat dit mogelijk was. Wij waren echter verbaasd dat deze functie zo onbekend was. Vandaar deze podcast vol tips zoals handige apps, praktische websites, productieve workflows én efficiënte toetscombinaties.Heb je vragen of opmerkingen over deze podcast? Deel ze dan met ons via Twitter op @AmacOnderwijs of stuur een mailtje naar onderwijs@amac.nl.Shownotes:AppsKeynote: De overgang 'Magisch verplaatsen' toevoegenKeynote: Tekenen in Keynote op iPad, iPhone of iPod touchPhotomath: Maak een foto van een som en leer hoe je tot de uitkomst moet komenPDF Squeezer: Verklein je PDF op wonderbaarlijke wijze. Niet gratis, kost € 6,99WebsiteONLINE OCR: Converteer een PDF naar een tekstbestandRemove Vocals: Verwijder de stemmen uit een liedje met AIUnsplash.com en Pexels.com: Gratis royalty free foto's, ideaal voor presentaties, werkstukken, etc.Coolors.co: Maak je eigen kleurenpallet Diensten / FeaturesDicteerfunctie: De dicteerfunctie gebruiken op een iPhone, iPad of iPod touchDicteerfunctie: Je berichten en documenten dicteren op de MaciCloud-sleutelhanger: je hoeft nooit meer een wachtwoord te onthouden ToetscombinatiesZoek alles op met Spotlight: Command + SpatiebalkWisselen tussen apps: Command + Tab Een nieuw venster openen van een app: Cmd + NNieuw tabblad In Safari: Cmd + TDirect typen in je adresbalk In Safari: Cmd + L Zoom in en uit: Cmd + = en Cmd + -Terug naar werkelijke grootte: Cmd + 0 Tekst plakken zonder opmaak: Shift + Alt/Option + Cmd + V (Ideaal voor als je werkt met Word)

Resourceful Designer
Cutting Through The Jargon - RD217

Resourceful Designer

Play Episode Listen Later May 25, 2020 24:20


Communicate clearly and jargon-free. Pixels. Bleed. Wordmark. Hero Image. SSL. White Space. I imagine, as you read each of those words, your mind quickly thought of each one’s meaning and how you use them. To you, a designer, deciphering these words uses up the same amount of brainpower as reading the words eggs, horse, car, or house. There’s no need to burn brain calories contemplating them since they are second nature to you because you’re familiar with the jargon of the design industry. You wouldn’t be much good as a designer if you didn’t know what pixels or bleed or a wordmark, etc. were. But you deal daily with people who are not in our industry. That’s why they hire you, after all, because of your creativity and knowledge of all things design. But sometimes, that knowledge can become a crutch—especially when dealing with clients who don’t know what we know. I recently had a Zoom chat with a new client looking for podcast cover artwork. The gentleman was in his 80s and starting a podcast about the commonalities between creationism in religion and science. He’s a retired professor of quantum physics with an in-depth knowledge of string theory. He’s no dummy. Some may even consider him a genius. However, during our discussion about his podcast cover artwork, he asked me what a pixel was. He had read how podcast cover artwork should be 3000px by 3000px square. He was unfamiliar with the term but rightly surmised that pixels are a form of measurement. But he had no idea how big or small a pixel was because, in his vast knowledge of the inner workings of our universe, pixels had never come up. This goes to show you that even the brightest minds don’t know everything from every field. And nor should they. Maybe you’re thinking, “The guy was in his 80s, so that’s understandable. However, most people these days know what a pixel is.” And I’ll concede that point. I, too, believe most people know what a pixel is. However, if you ask a non-designer how wide 300 pixels are, they probably couldn’t answer. You, on the other hand, could probably make a reasonably accurate guess as to how wide 300 pixels are. That’s because you’re familiar with them. You work with pixels daily and therefore have a good idea. For the rest of the world, there’s no reason for them to know how wide 300 pixels are. Let’s get away from pixels. What I’m getting at is jargon is an excellent way for us to learn, for us to share information and communicate with our peers, and for us to instruct the next generation of designers. But jargon has no place when communicating with our clients unless you explain what you mean by the terms you use. For example, I never tell a client I’m installing an SSL Certificate on their website because they have no idea what that means. Instead, I say I’m installing a security certificate because most people understand the word “security.” I then further explain, in terms they know that a security certificate encrypts the communication between a visitor’s web browser and their website. So when the browser and website are exchanging information, it’s like that information is put in a sealed envelope and handed to someone to deliver it to the other side. Nobody can see what’s in that envelope until it reaches its destination, and the appropriate party opens it. Without a security certificate, it’s as if that information is delivered back and forth on sheets of notepaper that everyone can read. When explained in these terms, a client can understand the importance of an SSL Certificate without knowing the jargon. When you’re talking with your clients, be conscious of the terminology you use. If you need to use jargon, make sure the client understands what you are saying. If you’re not sure, ask them. For example, “I think a wordmark would suit your brand. Do you know what a wordmark is?” Don’t presume the client knows what you’re saying. Give them a chance to learn during the process by asking. They’ll appreciate and trust you more for it. Clients are guilty of using jargon as well. Communicating with our clients is not the only time jargon comes into play. Our clients are just as guilty of this when they deal with their clients or customers. Industry speak, another word for jargon is seen in marketing material everywhere, mucking up the message it’s trying to relay. Your job as a designer isn’t to create pretty designs for your clients. It’s to ensure your designs tell a precise and accurate message, a message that provides a solution for your clients. One that those who see it will understand. One of my clients is a Chiropodist (foot doctor). When he acquired a new state of the art laser unit to help him treat various foot ailments, he asked me for a new brochure to help him spread the word. Rightly so. It was a great addition to his clinic. However, the way he wanted to spread the news was all wrong. He sent me the text for the brochure he wrote himself. Copy that included all sorts of technical information about his new laser, information full of jargon that only other chiropodists would understand and find appealing. I could have taken the information he supplied me and designed a beautiful looking brochure that would have ultimately failed. It would have failed, because his target market, people with foot problems would be confused by the industry jargon and not understand the benefit they’d receive from the new laser unit. Instead, I sat down with my client to discuss not what the laser does or how it works or the technology behind it. But how it benefits his patients, what it means as far as their treatments go, how it speeds up the healing process requiring fewer and shorter visits, how it’s safer than the older traditional methods for treating different foot conditions. We eliminated the jargon and explained in easy to understand terms why people suffering from foot problems should book an appointment with him. And you know what? After distributing his brochures to doctor’s offices and clinics around the area, he saw a spike in new patients asking about his new laser treatment. I’m convinced that replacing the jargon with easily understood copy is what made that project a success. Your job is to ensure your client is thinking about their project from their target’s point of view. It doesn’t matter what your client thinks or likes, just as long as it appeals to their target market. Convincing your clients. It’s not always easy to convince clients to think in terms of their target market. I know. I’ve been a designer for over thirty years, and I still have trouble doing it. But here’s something you can try. Ask your client to imagine that a grade-schooler is doing a research project on their brochure, website or whatever it is you’re designing for them. With the information provided, do they think a grade-schooler would understand it? If not, then they should change the wording of the message. If they argue that their target market isn’t grade-schoolers, remind them that according to studies, when interpreting instructional or informative texts: 49% of the global population have basic or below basic reading skills. (In the USA that number is 52%.) 12% of the global population read at a grade 9-10 level or lower. That’s the same percentage in the USA. Only 2% of the global population read at a grade 11 level and up. What this means is, people have a hard enough time comprehending the instructions or information they read that you shouldn’t complicate it by adding jargon to the mix. There are some exceptions when jargon is beneficial. I recently built a new website for an engineering company that manufactures control systems for industrial plants, hospitals, hydro dams, airports, etc. Any business requiring industrial automation. My client didn’t need this website to attract new clients. They needed it for recruitment. The problem they faced was weeding out the skilled and capable engineers amongst the hundreds of resumes they receive every month. So in their case, we used all sorts of industry jargon that only the most qualified candidates would understand. Since its launch, they’ve received few resumes, but the quality of candidates increased. So there are some instances where jargon can be beneficial. But in most cases, jargon should be saved for conversations amongst your peers. When talking to your clients, you should make a conscious effort to minimize the jargon you use or at least explain it in terms your clients will understand. And don’t be offended if they ask you to clarify something. There are no dumb questions when posed by the uninformed. If you take care of your clients, they’ll be more impressed and more loyal to you. Resource of the week Coolors.co Coolors.co is a super fast colour scheme generator. Press the spacebar and create beautiful colour schemes that always work together. Coolors.co also allows you to pick colours from uploaded images. You can adjust and refine colours by temperature, hue, saturation, brightness and more. You can also save your pallets for easy future access. They also offer an IOS and Android app as well as an Adobe Add-on for Photoshop and Illustrator to display all your pallets in your programs.

Ebadore Designed
Color Selection Is Key - Keep Your Color Pallet Complementary | 1 Minute In Web Design

Ebadore Designed

Play Episode Listen Later Mar 15, 2020 1:32


Color selection can make our break a website. Take a little time to learn the basics of color theory. Use tools like Coolors.co to choose colors. Also, simply don't use to many colors.

Vender en Internet con Innokabi - Alfonso Prim
33 Identidad Visual y Branding con Toni Colom

Vender en Internet con Innokabi - Alfonso Prim

Play Episode Listen Later Feb 4, 2020 51:33


• CURSO LEAN STARTUP - INSCRIPCION ABIERTA --> [https://cursoleanstartup.innokabi.com/] • WEBINAR GRABADO - INSCRIPCION --> [https://innokabi.com/clase/] • Suscripción Newsletter --> https://innokabi.com/blog/ ••••••••••••••• INFO GENERAL ••••••••••••••• > DESCRIPCIÓN: Me alegro que hayas decidido acompañarnos una semana más en el podcast de Innokabi. Soy Alfonso Prim y quiero ayudarte a lanzar tu marca, producto o servicio con éxito empleando lean startup y las herramientas de marketing online más interesantes y experiencias de otros emprendedores que ya lo han conseguido. ••••••••••••••• CONTENIDO ••••••••••••••• > DESCRIPCIÓN: Hoy hablamos con Toni Colom, diseñador especializado en branding para aportar a los negocios personalidad propia. Además, tiene un podcast donde ayuda a empresas y emprendedores a diferenciarse, hablando de diseño, por supuesto de branding, creatividad y mucho más. Os recomiendo escucharlo. > PREGUNTAS: 1. ¿Quién eres para los que no te conocen y cuál es tu trayectoria hasta llegar a día de hoy? 2. Identidad visual y branding ¿nos puedes contar qué diferencias existen entre una y otra? 3. ¿Qué distingue a una marca que tenga bien trabajado el branding y la identidad visual de otra que no? 4. Qué cualidades son necesarias en tu trabajo 5. ¿Cómo trabajas a la hora de diseñar el branding de una marca? ¿tienes algún método? 6. ¿Cómo te inspiras? 7. Descanso y trabajo. 8. Algún ejemplo de una marca bien trabajada que te guste especialmente, un ejemplo tuyo o conocido que ilustre el trabajo que desarrollas. 9. Cómo se inserta el branding dentro de una estrategia de marketing 10. Identidad mínima viable, en qué consiste este concepto 11. Marca personal o marca comercial? En qué casos es mejor una o la otra y qué recomiendas. 12. Hábitos para ser más creativos. 13. Herramientas de diseño para no diseñadores ••••••••••••••• REFERENCIAS Y ENLACES ••••••••••••••• Dónde encontramos a Toni: > https://tonicolom.ws/ Libro recomendado: Ágilmente: Aprende cómo funciona tu cerebro > https://amzn.to/336rEzW > Podcast recomendado: Gabinete de curiosidades: https://www.ivoox.com/podcast-gabinete-curiosidades_sq_f1648827_1.html Herramientas que hemos comentado: - Inkscape. - Adobe spark post. - Affinity designer. - Coolors. ••••••••••••••• INFO GENERAL ••••••••••••••• Si te gusta el Podcast de Innokabi por favor no olvides darle al ME GUSTA, dejarme un comentario en tu plataforma de podcasts favorita, y registrarte en: • PODCAST INNOKABI --> [https://innokabi.com/podcast/] • BLOG INNOKABI --> [https://www.innokabi.com/blog/] Para que pueda enviarte más contenidos, recursos y formación sobre emprendimiento, lean startup y marketing online.

Vender en Internet con Innokabi - Alfonso Prim
33 Identidad Visual y Branding con Toni Colom

Vender en Internet con Innokabi - Alfonso Prim

Play Episode Listen Later Feb 3, 2020 51:33


• CURSO LEAN STARTUP - INSCRIPCION ABIERTA --> [https://cursoleanstartup.innokabi.com/] • WEBINAR GRABADO - INSCRIPCION --> [https://innokabi.com/clase/] • Suscripción Newsletter --> https://innokabi.com/blog/ ••••••••••••••• INFO GENERAL ••••••••••••••• > DESCRIPCIÓN: Me alegro que hayas decidido acompañarnos una semana más en el podcast de Innokabi. Soy Alfonso Prim y quiero ayudarte a lanzar tu marca, producto o servicio con éxito empleando lean startup y las herramientas de marketing online más interesantes y experiencias de otros emprendedores que ya lo han conseguido. ••••••••••••••• CONTENIDO ••••••••••••••• > DESCRIPCIÓN: Hoy hablamos con Toni Colom, diseñador especializado en branding para aportar a los negocios personalidad propia. Además, tiene un podcast donde ayuda a empresas y emprendedores a diferenciarse, hablando de diseño, por supuesto de branding, creatividad y mucho más. Os recomiendo escucharlo. > PREGUNTAS: 1. ¿Quién eres para los que no te conocen y cuál es tu trayectoria hasta llegar a día de hoy? 2. Identidad visual y branding ¿nos puedes contar qué diferencias existen entre una y otra? 3. ¿Qué distingue a una marca que tenga bien trabajado el branding y la identidad visual de otra que no? 4. Qué cualidades son necesarias en tu trabajo 5. ¿Cómo trabajas a la hora de diseñar el branding de una marca? ¿tienes algún método? 6. ¿Cómo te inspiras? 7. Descanso y trabajo. 8. Algún ejemplo de una marca bien trabajada que te guste especialmente, un ejemplo tuyo o conocido que ilustre el trabajo que desarrollas. 9. Cómo se inserta el branding dentro de una estrategia de marketing 10. Identidad mínima viable, en qué consiste este concepto 11. Marca personal o marca comercial? En qué casos es mejor una o la otra y qué recomiendas. 12. Hábitos para ser más creativos. 13. Herramientas de diseño para no diseñadores ••••••••••••••• REFERENCIAS Y ENLACES ••••••••••••••• Dónde encontramos a Toni: > https://tonicolom.ws/ Libro recomendado: Ágilmente: Aprende cómo funciona tu cerebro > https://amzn.to/336rEzW > Podcast recomendado: Gabinete de curiosidades: https://www.ivoox.com/podcast-gabinete-curiosidades_sq_f1648827_1.html Herramientas que hemos comentado: - Inkscape. - Adobe spark post. - Affinity designer. - Coolors. ••••••••••••••• INFO GENERAL ••••••••••••••• Si te gusta el Podcast de Innokabi por favor no olvides darle al ME GUSTA, dejarme un comentario en tu plataforma de podcasts favorita, y registrarte en: • PODCAST INNOKABI --> [https://innokabi.com/podcast/] • BLOG INNOKABI --> [https://www.innokabi.com/blog/] Para que pueda enviarte más contenidos, recursos y formación sobre emprendimiento, lean startup y marketing online.

Club WordPress
Cómo elegir bien los colores para una Web. Con Saray Ortiz

Club WordPress

Play Episode Listen Later Oct 27, 2019 54:43


Escucha el audio cotilla sin publicidad ni cortes por solo 2,99€ >> https://clubwpress.com/socios Cada color tiene su significado y transmite determinados valores. Un uso incorrecto de los mismos puede hacer que los usuarios que visitan nuestra web se hagan una idea equivocada de lo que ofrecemos; es imprescindible elegir correctamente los colores de nuestra página web. Hoy vamos a hablar de la importancia del tratamiento del color según nuestra estrategia en nuestra web, con Saray Ortiz. Recomendado esta semana: LEOlytics: IntotheMarketing ha desarrollado la herramienta perfecta para ti, LEOlytics. A través de una sola plataforma de marketing digital, podrás crear campañas de marketing de contenidos para blogs e influencers en diferentes mercados. Solicita presupuesto y Pruébala sin compromiso! >> ClubWPress.com/leolytics Se habla también sobre… Se nombran herramientas como ColorZilla (extensión Chrome), Adobe Color, Coolors.co , Colorhunt.co Y marcas como Chocolates Valor, Iberia, EasyJet, Nike y algo más de contenido en el audio cotilla. Invitado Twitter: @_SarayOrtiz Proyecto: sarayortiz.com Escucha el audio cotilla sin publicidad ni cortes por solo 2,99€ >> https://clubwpress.com/socios

The Tangent Show
Tangent Show #19 - Vidcon, Video Marketing, TT Update, great color schemes and much more!

The Tangent Show

Play Episode Listen Later Aug 18, 2019 34:39


Another fast moving Tangent Show! We share our takeaways from Vidcon 10 - the annual YouTube Convention, including the social media platform that was more talked about than YouTube! (It's not Facebook, Twitter or Instagram!) Plus, we updated Tangent Templates this week to allow custom uploads. Learn more about that! We share a neat way to generate color palettes and schemes... and we tell you which industry is now officially sanctioned at CES (Consumer Electronics Show). Links: Tangent Templates: https://templates.tangent.rocks KDP Group: https://www.facebook.com/groups/amazoncreatespace Our ASD schedule: https://asd.katharyne.com ASD Show: https://asdonline.com Coolors: https://coolors.co

The Art of Passive Income
7 Steps That Will Help Passive Investors Sleep Better At Night

The Art of Passive Income

Play Episode Listen Later Jul 25, 2019 38:05


Today's guest is going to show us 7 steps of due diligence that will help reduce risk in commercial real estate investing. We welcome back to the show, Hunter Thompson. Hunter is a full-time real estate investor and founder of Cash Flow Connections, a private equity firm based out of LA. Hunter has helped more than 300 investors allocate capital to over 100 properties. He has personally raised more than $20 million in private capital and controls more than $60 million in commercial real estate. He is also the host of the Cash Flow Connections Real Estate Podcast which helps investors learn the intricacies of commercial real estate from the comfort of their home, car, or office. In today's episode of The Art of Passive Income, Hunter talks about the importance of diving deep into due diligence in today's market, from the perspective of a passive investor. Find out the seven stages that he uses and other investors should be using to protect their own capital. Listed in order of importance, these steps include: Sponsors On-site managers Loans and financing Property track record The market Property specific due diligence Legal documents Listen in now as Hunter delves deep into each of these steps and so much more!  TIP OF THE WEEK Mark: Learn more about Hunter at CashFlowConnections.com. Scott: Looking for a particular shade of color? Check out Picular.co. It is the Google of colors. Hunter: Just focus and execute. If you can do those two things it's really the answer to anything. Especially with the availability of good content out there on the internet, if every day your main focus is to execute on learning as much as possible you're going to have tremendous results. Also, check out Coolors to generate color schemes. Isn't it time to create passive income so you can work where you want, when you want and with whomever you want?

EdTech in Ten
Hex Codes and Coolors.co

EdTech in Ten

Play Episode Listen Later Jun 19, 2019 6:20


In this episode, we will learn how to get the hex codes for specific colors when you’re working online, and use coolors.co to generate amazing color palettes. --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app

codes coolors
The 10 Minute Teacher Podcast
11 Essential Chrome Extensions (And a New Browser)

The 10 Minute Teacher Podcast

Play Episode Listen Later Apr 23, 2019 8:47


Extensions can be useful, helpful tools for parents and teachers. There are pitfalls and pluses from each extension and ways to use them in the classroom. In this episode, I'll put my geek hat on and share eleven essential chrome extensions and information on the new web browser, Brave, and why people are using it. In the show notes, I share the links. Enjoy! Extensity Read Write Toolbar Grammarly 3 Ways to ScreenGrab Evernote Google Keep One Note Notion (didn't make it in time for press but I'm testing this one!) LastPass Color Pic Eyedropper Tip: Use with Coolors.co Gmail Notifier Sending Screens to the board (3 ways) Lightcast Sender Airplay (no extension - part of Native iOS) Miracast (no extension - part of Droid OS) Screencastify Too Many Tabs for chrome Link Clump The Brave Browser www.coolcatteacher.com/e477  

Resourceful Designer
Freelancing As A Side Gig - RD139

Resourceful Designer

Play Episode Listen Later Oct 29, 2018 48:53


Are you freelancing as a side gig? [sc name="pod_ad"]I created Resourceful Designer to help designers run their full-time home-based design business. However, a large number of you are not full-time freelancers. Many of you have another job and freelance as a side gig. Maybe you work for a design agency, or you’re an in-house designer dreaming of going at it alone. Perhaps you’re like Jose, one of my listeners. Josee is a full-time firefighter with a spark for creativity. He started by designing posters and things for his fire hall. When his coworkers saw how good he was, they started hiring him to create stuff for them. Eventually, word spread and now Josee runs a part-time design business on the side but has no intentions of leaving the fire service. You might be a student, taking on a few side projects to earn some extra spending money while still in school learning the trade. Or you could be a student exploring your options for after you graduate. Maybe you haven't started any side hustle yet. You are reading this because the idea of working for yourself appeals to you. It’s something you would like to do shortly or maybe far down the road, but you’re not there yet. Regardless of your situation, know that many designers are in the same boat as you. To help you along, here are four things you need to take into consideration when freelancing as a side gig. 1) Time Management. When you’re running your own business full-time, you are in complete control of your schedule; you have 24 hours every day to divide up how you see fit. If there’s a networking event at 10 am on Thursday you want to attend, no problem, work your schedule around it. If the forecast calls for rain later today and the lawn needs mowing, do it now and put in an extra hour tonight if you need to. If you're burning the midnight oil to complete a project, no worries, you can make up for it by sleeping in a bit tomorrow. When running your own full-time design business, your schedule can be as flexible as you need it. However, when you have a full-time or part-time job, and you're running your design business as a side gig, it diminished that flexibility drastically. You will have fewer hours in your day to devote to your side gig. That may translate into sacrificing leisure time or sleep, especially when you have deadlines to meet. Clients don’t care if you run your business full or part-time, as long as they get their job when they need it. To meet those deadlines, you may have to give up relaxation time or time with family and friends. It’s not that bad if you’re single, but if you have a significant other or children, your partner or kids won’t like playing second string to your design work. Figuring out how you are going to manage your time is crucial if you are freelancing on the side. 2) The scope of the design projects you take on. One solution to the above mentioned time management issue is the scope of the projects you take on. If your design time is a couple of hours in the evenings and a few on the weekends, you might want to avoid taking on any large projects with tight deadlines. Running a part-time, some may even call it casual-time side gig requires you to know your limits. How much time do you have, or better yet, how much time don’t you have to devote to design projects? Sure you can hire help with big jobs, but doing so requires time devoted to overseeing the parts of the project you hand off. Sometimes it’s not worth the stress of taking them on. 3) Extra income from your side gig. One of the biggest fears holding designers back from becoming full-time entrepreneurs is the uncertainty of income. There are no guarantees of income when you are working for yourself. And giving up a steady paycheck is scary. One mistake people often make is thinking "Once my side gig income equals my current job’s income I’ll be ready to quit my job and work full-time for myself." This scenario is fine, as long as you don’t spend any of the money you earn from your side gig. If you put it all into savings and continue to live off your regular paycheck, you should be fine. When you decide it’s time to leap, you’ll have a nice financial cushion to hold you over during the transition period. The mistake people often make, is in using their side gig income as extra income alongside their regular paycheque. If you make $25,000 per year in your day job, and you work up your side gig to the point where you are making $25,000 per year there as well, you are actually making $50,000 per year. When you quit your day job, you are cutting your income in half. That can come as quite a blow, especially if you’ve grown used to having that extra income. I’m not saying you shouldn’t use or spend your side gig income. I want you to be aware that if your goal is to build up your side gig until it can replace your new full-time job, be aware of the consequences before quitting. 4) Conflict of interests If you are working for a design agency, studio, a commercial printer, or any other business in the design sector, be aware that starting a side gig may be a conflict of interest. Some companies make you sign documents when you are hired restricting you from starting a business on the side. Even if they don’t, starting a business on the side that is, in essence, a competitor to your employer is not a good thing to do. If you work at a design agency that only handles print design, you may be OK starting a web design business as your side gig. However, if your web design clients ask you to design logos for their websites you may have a conflict of interest if the design agency you work for also creates logos. Watch out for conflicts of interest between what you are doing in your side gig and what your employer offers. You should also ensure you haven't signed any documents granting ownership of anything you design to your employer while in their employ. If you do, then those websites or logos you develop on the weekends belong to your employer, and they could demand compensation or refuse to transfer ownership rights of the designs to your client. Even if you didn’t agree to anything in writing, make sure what you do at home isn’t potentially taking money away from the company where you work. I’m not a layer, but they may have grounds to sue you if it does. Start your side gig Enjoy your freelancing side gig for whatever it is. A simple side hustle to bring in a bit of extra income. A lucrative past time to unleash your creative side. A toe dip in the water to see if the entrepreneurial life is for you. Or a stepping stone to your new career as a full-time home-based designer. If you are not already taking on design projects on the side, I highly encourage you to give it a try. Start slowly with small jobs for family and friends and then move on to acquiring real clients. I have a feeling that once you give it a go, you’ll be hooked. Are you running your design business part-time? Let me know by leaving a comment for this episode. Questions of the Week Submit your question to be featured in a future episode of the podcast by visiting the feedback page. This week’s question comes from Landon I was just wondering how you select a color palette for a website/brand. I'm aware of a boat-load of tools out there, but are there some rules of thumb I should keep in mind? To find out what I told Landon you’ll have to listen to the podcast. Resource of the week Coolors.co Coolors.co is a super fast colour schemes generator. Press the spacebar and create beautiful colour schemes that always work together. Coolors.co also allows you to pick colours from uploaded images. You can adjust and refine colours by temperature, hue, saturation, brightness and more. You can also save your pallets for easy future access. They also offer an IOS and Android app as well as an Adobe Add-on for Photoshop and Illustrator to display all your pallets in your programs. Listen to the podcast on the go. Listen on Apple Podcasts Listen on Spotify Listen on Android Listen on Stitcher Listen on iHeartRadio Contact me I would love to hear from you. You can send me questions and feedback using my feedback form. Follow me on Twitter, Facebook and Instagram I want to help you. Running a graphic design or web design business all by yourself isn't easy. If there are any struggles you face running your design business, please reach out to me. I'll do my best to help you by addressing your issues in a future blog post or podcast episode here at Resourceful Designer. You can reach me at feedback@resourcefuldesigner.com

Divi Chat
EP96 – Tips on Choosing a Divi Layout for Your Web Projects

Divi Chat

Play Episode Listen Later Sep 20, 2018 56:11


Divi comes with access to literally hundreds of gorgeous layouts designed by Kenny Sing and his team! The layouts look great of course, but what happens when you start to customize them? If you've been using the layouts you know that sometimes the layout you love most simply doesn't work with your content (or your client's content). In this case it can be helpful to know some tips ahead of time before you pull your hair out! Additionally, there are other beautiful 3rd party Divi Layouts that can have similar challenges. On this episode of Divi Chat, we're sharing some tips to help you narrow down your search, and things to think of even before going to select a design.   Hosts Present: David Blackmon - Aspen Grove Studios / FB / @aspengrovellc Cory Jenkins - Aspen Grove Studios / FB / @aspengrovellc Tim Strifler - Divi Header Layouts / Divi Life on YouTube Sarah Oates - Endure Web Studios / FB / @endureweb Leslie Bernal - A Girl and Her Mac / FB / @agirlandhermac Resources: ET layout packs library Divi changelog Needyesterday - Divi layout marketplace Coolors - color scheme generator Paletton - color scheme generator The Ultimate Collection of Google Font Pairings Typewolf - typography trends   https://www.youtube.com/watch?v=FTRn77f-k_M

Bit v. Byte
GDPR in Effect, Resources for Colors, Pictures, Fonts and Designs and Thoughts on Performance!

Bit v. Byte

Play Episode Listen Later May 28, 2018 13:12


GDPR in Effect, Resources for Colors, Pictures, Fonts and Designs and Thoughts on Performance on this week's Bit v. Byte! Links & Resources HueSnap - https://www.huesnap.com/ Pexels - https://www.pexels.com/ Design Systems Repo - https://designsystemsrepo.com/ Fontisto - https://www.fontisto.com/ Coolors - https://coolors.co/ --- Support this podcast: https://anchor.fm/bit-v-byte/support

Pro Church Tools with Brady Shearer
7 Free Graphic Design Tools For Churches | Ep. #110

Pro Church Tools with Brady Shearer

Play Episode Listen Later May 15, 2018 9:37


If you're looking to create graphics for your church while keeping it quick, easy and affordable - look no further! Brady shares 7 free graphic design tools.     What's In This Session? Canva(0:35) Adobe Spark(1:59) Dribbble(2:33) Noun Project(4:00) Coolors(5:03) Unsplash(6:56) Instagram Stories (8:29)   Show Notes & Resources Mentioned Canva for work Photoshop Sketch Trello Pro Church Tools Pro Church Tools on Facebook Pro Church Tools on YouTube Brady Shearer on Instagram Brady Shearer on Twitter Alex Mills on Instagram   Find the full transcript for this session of the Pro Church Podcast at http://prochurchtools.com/7-free-graphic-design-tools-churches-ep-110/.

Resourceful Designer
5 Things To Consider Before You Become a Freelance Designer - RD108

Resourceful Designer

Play Episode Listen Later Feb 15, 2018 21:15


Are you looking to become a freelance designer? At one point or another, every designer wonders what it would be like to become a freelance designer. Maybe you’re a student dreaming of tackling the world after graduation. Perhaps you’re an in-house designer tired of working 9-5 designing similar things for the same company year after year. Maybe you work for a design agency as part of a larger team of experienced designers, and you feel like you are not being used to your full potential. Regardless of where you are in your design career, the thought of becoming a freelance designer, to run your own business from home, to be your own boss, might be something going through your head. I’m a big advocate of freelancers. I’ve focused Resourceful Designer specifically on helping home-based designers. But I’m also the first person to say that not every designer is suited to freelancer life. That’s why I put together this list of 5 things you should consider before deciding to become a freelance designer. Why do you want to become a freelance designer? The first thing you need to ask yourself before handing in your resignation letter is why do you want to become a freelance designer? Is it for the flexible schedule? Is it for the ability to choose your clients and projects? Is it for the tax write-offs? Is it for the ability to work in your pyjamas at any hour of the day? Is it simply to be your own boss? Whatever your reasons, make sure they are good ones before you make the leap and start your design business. Here are five things to consider before deciding to become a freelance designer. 1) How will you deal with the isolation of working from home? Working from home can get lonely. In fact, it’s one of the main reasons designers give up the freelance life and go back to a 9-5 job. It’s a big enough issue that there's an entire episode of Resourceful Designer where I talk about coping with isolation when working from home. Ask any home-based designer, and they will tell you that isolation is a real issue. If you are someone who enjoys talking face to face with colleagues throughout the day, it's something to keep in mind. Before you decide to become a freelance designer make sure you can handle the loneliness that comes with being by yourself most of the time. 2) How good are you at time management? When you are an employee, chances are someone is telling you, or at least directing you in what you need to do on a daily basis. Once you become a freelance designer, you won’t have someone telling you what to do anymore. Some people see this as a benefit, but you need to make sure you are disciplined enough to not only create a work schedule for yourself but to stick to it. It’s not as easy as it sounds. Not having a boss looking over your shoulder and keeping you in check can lead you astray. Without someone making sure you’re working on what you are supposed to be working on when you're supposed to be working on it makes it very easy to get caught up on tangents. Before you know it, you’re spending way too much time on YouTube or Facebook, or succumbing to the temptation of that brand new season of your favourite show that just dropped on Netflix. Make sure you know how to manage your time and make sure you know how to stick to a schedule, even one you made for yourself. 3) Can you plan for the future? Running your own design business is not about the here and now. It’s about the future. When you are an employee, chances are there’s someone else worrying about the future of the business where you work. But when that business is your own, it’s your responsibility to ensure for your future. No matter how good your clients are, or how big the projects your working on become, there is no guarantee they will still be around in a few months. You need to be able to look ahead and prepare for slow times by continuingly looking for new projects and new clients to sustain your business. A home-based designer’s life is full of ups and downs when it comes to projects. The trick is to minimize those downward curves by preparing ahead for them. 4) Can you be your own boss? When you become a freelance designer, you don’t give up a boss. You become the boss. But are you boss material? Are you able to keep yourself accountable to not only get the design work done but to handle the other day to day activities that running a business requires? Designers thinking about freelancing don't often think about everything involved. Running your own design business is much more than just designing. If you want to know what else is involved in running a home-based design business, listen to episode 38 of Resourceful Designer: The Many Hats Of A Home Based Graphic Designer. 5) How good are you at finances? One of the many hats you will need to wear after you become a freelance designer is that of an accountant. Freelancing is not a financially stable profession. You don’t get a steady paycheck every week. Some months lots of money may come in and other months barely a cent. Especially when you first start off. You need to be able to handle your income in a way that is sustainable for you. That means making sure that not only are you covering your bills but that you have enough saved up for those times when work is slow. Is the freelance life for you? Many designers think that life would be so much easier if they started their own design business. The truth of the matter is that freelancing is very difficult and requires a particular type of person to succeed at it. You might be that type of person. But ask yourself these five questions before you quit your job to become a freelance designer. Do you have what it takes to become a freelance designer? Let me know by leaving a comment for this episode. Questions of the Week Submit your question to be featured in a future episode of the podcast by visiting the feedback page. This week’s question comes from Shenai I know some universities have classes that cover some of the legal issues with designing but mine did not offer this. If you have advise on when you should trademark designs, or other ideas of design protection - I would love to hear that episode! In a time where everyone is marketing themselves on social media, I have a huge fear of being ripped off and really don't know at what lengths to go to cover my bases. To find out what I told Shenai you’ll have to listen to the podcast. Resource of the week Coolors.co This week's resource is the website Coolors.co. Coolors.co is a super fast and super easy way to create, save and share colour pallets for all your projects. Choose from a gallery of readily made pallets or create your own from scratch or based on some pre-selected colours. Subscribe to the podcast Subscribe on iTunes Subscribe on Stitcher Subscribe on Android Subscribe on Google Play Music Contact me Send me feedback Follow me on Twitter and Facebook I want to help you. Running a graphic design or web design business all by yourself isn't easy. If there are any struggles you face running your design business, please reach out to me. I'll do my best to help you by addressing your issues in a future blog post or podcast episode here at Resourceful Designer. You can reach me at feedback@resourcefuldesigner.com.

Resourceful Designer
Protecting Yourself From Proofing Errors - RD081

Resourceful Designer

Play Episode Listen Later Jul 20, 2017 29:03


Have you ever been burned due to proofing errors? Proofing errors are the bane of all graphic designers. Anyone who has been in this business long enough knows that clients will almost always try to blame you when they find errors on their project. You can’t really blame them, it’s human instinct to try and pass the blame. We’ve been doing it since we were young. Even a toddler who sneaks a cookie might try to blame it on one of his siblings or maybe even on the family dog. It’s because of this instinct that we need to protect ourselves. Because when it comes to proofing errors on graphic design jobs, especially when printing is involved, there’s a lot more at stake than a simple reprimand for eating a cookie. It’s not as big a deal when it’s a website or some other digital piece. Those errors can easily be fixed. But fixing an error on a printed job could cost thousands if not hundreds of thousands of dollars. And you don’t want that on you. On this episode of the Resourceful Designer podcast, I discuss ways to protect yourself from proofing errors. Be sure to listen to the episode for the full story. How do you protect yourself from proofing errors? You can't. Proofing errors are going to happen. It’s the blame you need to protect yourself from and it all starts with your contract. Your contract may be full of unintelligible legalese but all that bloated wording is there for a reason, to protect you. On your contract, you must include a clause absolving you of any blame once the client approves and signs off on a job. Once they sign off, it’s in their hands and you are clear of any blame. For this reason, you should NEVER ACCEPT an approval from your client that says something like “we approve this job with this one small change”. No matter how trivial the change is, you need to have it viewed and approved by the client. You may think to yourself "that paragraph that's missing a period at the end isn’t a big deal. I’ll just add the period and send the file to print." Don’t do it. Every time you touch a project there’s a possibility of something going wrong, something shifting, something changing. So don’t take any chances. Get the client to approve every change they ask for. Even if it means delaying a deadline to get that approval. Here's an example of how a simple revision could go wrong. A client tells you the job is approved once you change "S. Thompson" to "Steve Thompson" on page 3. You go to page 3, find "S. Thompson" and charge it, as requested to "Steve Thompson" and send the job to print. But unknown to you, "S. Thompson" appears 2 times on the third page. The client wasn't specific and you didn't realize there were multiple occurrences and only changed the first one. What started out as a simple change turns into a costly error that could have been avoided if only the client had seen the revision before it went to print. Regarding your contract. Your contract should state that the client is fully responsible for making sure every aspect of the job is satisfactory to their liking. This includes layout, text, copy, images, colours, folding, etc. Your contract should also state that the client is ultimately responsible for any errors, EVEN IF THE COPY THEY SUPPLIED YOU WAS CORRECT. This is a very important one. Clients will often proofread their copy before providing it to you and think they don't have to proofread it afterwards. You need to make sure the client still proofreads it to make sure nothing has changed between the time they supplied it and the time they approve it. Remind your client that you are not responsible for any errors should the client not proof the job carefully. Beyond the contract Even with a clause in your contract absolving you of any errors due to improper proofing, you should take it upon yourself to remind the client with every proof you supply them. A simple statement told to them or a small paragraph in an email stating once again that you are not responsible for any errors or omissions once they sign off on the job. The more you remind them, the less chance they come after you should an error be found afterwards. Things that could help prevent errors. Don't forget to use your computer's Spell Check/Grammar Check features. It's such an easy thing to forget to do but it could save you many headaches down the road. Proofread your work. You are not responsible for spelling errors but they still look bad on a piece you designed. Read everything yourself to see if you can spot any problems. Tip, read from right to left, one word at a time. This will force you to read each word individually and you’ll catch more spelling errors that way. The mind is a wonderful but weird tool. You can easily overlook misspelt words that are right in front of you as you are reading. Have you ever seen this paragraph before? Every word is misspelt. The first and last letters are correct but the middle letters are mixed up. And yet you can still read the paragraph easily enough. This goes to show you just how hard it is to spot spelling error while reading. I cnduo't bvleiee taht I culod aulaclty uesdtannrd waht I was rdnaieg. Unisg the icndeblire pweor of the hmuan mnid, aocdcrnig to rseecrah at Cmabrigde Uinervtisy, it dseno't mttaer in waht oderr the lterets in a wrod are, the olny irpoamtnt tihng is taht the frsit and lsat ltteer be in the rhgit pclae. The rset can be a taotl mses and you can sitll raed it whoutit a pboerlm. Tihs is bucseae the huamn mnid deos not raed ervey ltteer by istlef, but the wrod as a wlohe. Aaznmig, huh? Yaeh and I awlyas tghhuot slelinpg was ipmorantt! See if yuor fdreins can raed tihs too. What's the takeaway? Graphic designers are human. Just like everyone else, we make errors. And that’s OK. Things happen. fast typing fingers might miss a beat and type something wrong. Accidental mouse clicks can shift things on a page. Copy/paste might miss something that wasn't highlighted. Face it. Errors will happen. there’s nothing you can do about it. So you might as well protect yourself as best you can so that the blame for those errors don't fall on you. Do you have any stories about proofing errors you would like to share? Let me know your goals by leaving a comment for this episode. Questions of the Week There's no question this week but i would love to get one from you. Submit your question to be featured in a future episode of the podcast by visiting the feedback page.   Resource of the week Coolors.co Coolors.co is a super fast and super easy way to create, save and share colour pallets for whatever job you’re working on. Choose from a gallery of ready made pallets or create your own from scratch or based on some pre-selected colours. Subscribe to the podcast Subscribe on iTunes Subscribe on Stitcher Subscribe on Android Subscribe on Google Play Music Contact me Send me feedback Follow me on Twitter and Facebook I want to help you. Running a graphic design or web design business all by yourself isn't easy. If there are any struggles you face running your design business please reach out to me. I'll do my best to help you by addressing your issues in a future blog post or podcast episode here at Resourceful Designer. You can reach me at feedback@resourcefuldesigner.com