The GaryVee Audio Experience

In this episode, I sit down to discuss the biggest challenges and opportunities for the world's largest brands in 2026. We dive into why email is still a foundational and incredibly relevant channel, the biggest mistakes large companies make (from measuring reach to bad agency structures), and how to navigate the rapidly changing world of generative AI. I share the story of my biggest email marketing mistake at Wine Library and reveal the strategy my team is using right now to get a double-digit lift in our email open rates.You'll learn about:Why email is still a central hub of attention and how AI will boost open ratesThe difference between "lean-in" and "lean-back" content across channelsWhy I believe "Performance Marketing" should be rebranded to "Performance Sales"Why you shouldn't rush into long-term AI contracts with vendorsThe common mistake of measuring potential reach instead of actualized reach

 In this episode, I reveal why the greatest skill to have as a CEO is humility. I share my philosophy on authenticity, explaining that being your "full self" is the only path to true originality. I coach several successful entrepreneurs who are hitting scale, advising them on whether to monetize "boulders" (big brands) or "pebbles" (community products). Plus, I share my secret for succeeding on TikTok Live and explain why my greatest skill is humility.You'll learn about:The True Meaning of AuthenticityHow to Master the TikTok Live AlgorithmThe Boulders vs. Pebbles Monetization StrategyWhy My Greatest Skill is HumilityHow to Get the Right Leverage for Scale

In this episode, I discuss the incredible value of a Super Bowl advertisement and why, despite the high $10 million price tag, the attention is still "disproportionately the best advertising media deal in the world." I also break down why creative messaging is the real variable of success and how brands can end up wasting up to $30 million on a poor spot. Finally, I talk about the public's current "anti-AI" sentiment, why brands are pulling back, and how I fully expect my great-grandkids to make bank on my Name, Image, and Likeness (NIL) in the future.You'll learn about:The true ROI of a Super Bowl adWhy Super Bowl attention is still "cheap"How new companies get "broad awareness" from the Big GameThe importance of "relevance" for established brands like Raisin BranWhy the creative is more important than the attentionThe inevitable role of AI in advertising and NIL

In this episode, I sit down with a group of creators and marketers to break down the profound shift from social media to interest media and what it means for your personal brand. I reveal why I'm pushing creators to double down on Snapchat Spotlight, YouTube Shorts, and Facebook. We also dive deep into the essential struggle of authenticity - how much to share, why fear is crippling your growth, and the humility required to "start at zero again" on a new platform.You'll learn about:The dramatic speed of growth on TikTok versus InstagramWhy "fear is dramatically driving people's actions" and how humility is your best toolThe rise of the individual creator as a media institutionMaximizing your reach across platforms like Snapchat Spotlight and YouTube Shorts.The critical difference between social media and interest media.

In this episode, I share the full strategy for scaling a business and a personal brand in 2026. I dive into my current mindset around leadership and our company's evolution, intentionality and impact. Most importantly, I give my advice on how to cut through the noise with content, how to handle the inevitable burnout, and the mental frameworks I use to conquer fear and anxiety in seconds.You'll learn about:My Strategy for Building a Personal Brand in 2025Why Authenticity and Documenting Your Journey is Your Best NicheWhy AI is a "Weapon" for Human-Based TeamsHow to Manage Your Mindset to Avoid Burnout

In this episode of the GaryVee Audio Experience, I sit down with my good friend, the cultural savant Rich the Kid, to discuss how the music industry is evolving and what's next in culture and entrepreneurship. Rich the Kid gives us an exclusive look into his massive album that has taken two years to create. He also reveals his new clothing and skateboard brand, "Snake Pit," and his focus on signing the next generation of Atlanta artists. We dive deep into the mindset required to win today, from discipline and eliminating blame to finding opportunity in confusion.You'll learn:Why Rich the Kid's new album is a global, universal project inspired by African and Latin culture.My predictions on the next massive waves in business: Live Shopping, Live Streaming, and AI.Why "losers" are the only people not excited about change.Why discipline, not information, is the key to winning in business and life.

In this episode of Tea with GaryVee, I talk about the biggest opportunity you have in 2026: Live Shopping. I encourage you to do your homework on how to get started selling on platforms like TikTok Affiliate, sharing how one creator made "five figures" following my advice. I also discuss how to deploy Humility and Patience over Audacity to overcome content creation flaws like blaming the algorithm. I reveal my non-negotiable habit and the mindset of "maybe with a tilt to yes" that guides my biggest decisions.You'll learn about:The Underpriced Skill of Live ShoppingWhy You Need Humility and Patience (HP)The Flaw of Audacity in Content CreatorsThe One Non-Negotiable Habit I Live By

In this episode of Tea with GaryVee, I share why 2026 is shaping up to be my best entrepreneurial year yet due to a massive focus on intentionality and impact. I discuss the need for more strategy and structure in a growing business, and why I'm moving away from valuing employees solely on loyalty to measuring them on accountability and results. I also dive deep into the collectible market, why most brands fail, and the huge opportunity in platforms like TikTok Live Shopping, Substack, and Snapchat Spotlight.You'll learn about:My new focus on intentionality and impact for 2026.The biggest mistake brands make with a collectible strategy.The three platforms with the most underpriced attention.Why "everything is your fault" is the key to life satisfaction.

In this episode, I talk about my mantra for 2026: Intentionality and Impact (I and I). I explain why I'm measuring success by results, not effort or hours worked, and give actionable advice on business, content, and life. I also discuss massive opportunities in live shopping and the incredible potential of AI and "vibe coding".You'll learn about:The Intentionality and Impact (I and I) MindsetThe Best Business to Start with Little MoneyMy Advice for Gaining Confidence for Content CreationHow to Get a Job Using LinkedIn

In this episode, I talk about the biggest opportunity you have in 2026: Live Shopping. Learn how to get started selling on platforms like TikTok Shop, Whatnot, and more. I also discuss why I am doubling down on written content and how focusing on execution, not semantics, is critical for success.You'll learn about:Why I believe 100% of your happiness and unhappiness is 100% your faultThe rise of Collectibles as a lifestyle genre alongside music, sports, and fashionWhy blaming politicians or external circumstances has "zero" impact on your ability to win

In this episode, I sit down to talk about how retailers can take advantage of the current "attention world" we live in. I start by discussing the metrics that actually matter for retail, criticizing the industry's addiction to "silly reports" and subjective opinions, like brand lift studies. I argue that we are now in an era of Relevance Warfare and introduce the single most important metric for every retailer: Views Achieved. I dive deep into why your best organic creative is the key to winning with paid media and share my strong conviction that live social shopping, with platforms like Whatnot and TikTok Shop - is a colossal opportunity that too many are ignoring.You'll learn about:The biggest mistake Fortune 500 companies made in the last 20 years.Why brand loyalty is about to become more important than ever with AI.Why you need to shift your mindset from "Social Media" to "Interest Media".How to use your top-performing organic content for "Performance Selling".The profound, often underestimated, value of being on LinkedIn.My thoughts on AI influencers and how they will affect the market.

In this episode of Tea with GaryVee, I talk about the incredible opportunity Live Shopping presents for local businesses and why you must be willing to execute to achieve your goals. I also discuss the power of word-of-mouth marketing, the importance of execution over words in your career, and why you must stop generalizing people based on their generation.You'll learn about:How to Use Live Shopping Platforms for Local BusinessesWhy I Would Choose the In-Office JobThe Power of Collectibility in Your NicheHow to Build a Culture of AccountabilityWhy You Should Tune Out the Noise and Be PlayfulHow to Deal with Haters with Empathy

In this episode, I talk about the need for a practical approach to AI and technology. I encourage you to learn how to use AI as a tool to win and embrace the constant evolution of the world. I also discuss the uncomfortably important role of parenting and why you are ultimately responsible for your social media algorithm.You'll learn about:How to approach AI and the evolving world as an opportunityWhy insecurity and materialism are often rooted in poor parentingThe importance of accountability and "purple" in your parenting strategyOvercoming negative habits like "doom scrolling" to change your mindsetThe double-edged sword of candor in business and personal lifeWhy your social media algorithm is actually your fault

In this episode, I talk about the idea of the "Individual Empire" and why Mr. Beast is the absolute best example of this new reality. I break down his inspiring journey of building an empire through content and his CPG brand. His success signals about the future of creator-owned IP versus the traditional studio model. I also share the current platforms and mediums where attention is still underpriced for those looking to build their own legacy.You'll learn about:Why the creator is the empireThe underpriced attention opportunities in live streamingWhy I believe Mr. Beast is a "preview, not the anomaly"How the algorithm is the report card for the audienceThe significance of Beast Games and what it means for Hollywood

In this episode of Tea with GaryVee, I talk about the massive shift in this year's strategy to prioritize intentionality and impact. I also dive into the huge opportunity in TikTok affiliate live shopping, discuss the mistake brands make with overproduced collectibles, and how to start loving yourself now. You'll learn about:This year's business strategy: Intentionality and ImpactThe biggest mistake brands make with collectible productsWhy live shopping is a massive opportunityWhy teaches your kids AI will set them up for successHow to stop blaming the past and start loving yourself now

In this episode of the GaryVee Audio Experience, I sit down with Kayla Itsines, the global powerhouse and founder of the female-only fitness app, Sweat. Kayla, who has spent her career being known as "Kayla the personal trainer," asks for advice on how to evolve her narrative now that she is a mother and leader in her industry. I share my own experience of moving beyond being "Gary the wine guy" and offer a powerful framework for expanding your personal brand.You'll learn:Why the old rules of "staying in your niche" are wrong and the power of the "and" concept.The two things you must give up to successfully shift your content narrative.How to handle the "outside noise" from people telling you to stay in your lane.Why I believe there is a "massive appetite" and opportunity for female founders.My advice for treating yourself like a premium brand for high-level sponsorships.Why, at this level of success, the only thing you should be thinking about is what makes you happy.

In this episode, recorded live at Art Basel, I break down the concept of value and why brand means everything - from a pair of socks to a bottle of water. I deep dive into the purpose and strategy behind VeeFriends, my IP, and how I'm building a universe of 268 characters to push attributes like kindness, accountability, and empathy to the world. You'll hear my playbook for event activations, why I'm going all-in on fashion collaborations, and my advice for young collectors on how to avoid signaling insecurity when buying art, NFTs, and sneakers.You'll learn about:Valuing Intellectual Property and Digital AssetsCore Objectives for Building a Digital CommunityStrategic Event Planning: Art Basel, NBA All-Star, and Super BowlLeveraging Fashion for Rapid Market EntryDefining "Culture" Beyond Brand-Specific Fandom

In this episode of the GaryVee Audio Experience, I go live on TikTok to talk about why live shopping is the biggest opportunity of 2026, how adopting a maybe mindset can lead to the results you're looking for, and how there's no originality in the world. I also discuss how feeling paralyzed by overanalysis is directly related to your insecurity and most importantly why it's important to stop blaming your parents, the government, and the rest of the world once you turn 25. You'll learn:TikTok Shop Affiliate Marketing is a "Gold Rush" Live Shopping in 2026 is Social Media in 2012.Adopt a "Maybe Skewing Towards Yes" Mindset Insecurity is the Root of Overanalyzing and Perfectionism Overanalyzing and perfectionism are you being "scared to do"The Creator, Not the Idea, is the Niche There are no original ideas or niches.You Don't Have to Pick One Business Lane Finding success in multiple side hustles does not mean you have to choose just one.Age 25 Should Mark the "Age of Accountability"Forgiveness and Humility Lead to Joy 

In this episode of Tea with GaryVee, I talk about the biggest opportunity you have in 2026: Live Shopping. I encourage you to do your 20 hours of homework on how to get started selling on platforms like TikTok Live, Whatnot, and more. I also discuss how to be more efficient by saying no and why there's no such thing as work-life balance.You'll learn about: The Power of “No” Career Advice for a Young EntrepreneurHow to Start Selling on Live Shopping How to Overcome Imposter SyndromeHow to Deal with Judgement or Disapproval

In this episode of the GaryVee Audio Experience, I sit down with Dr. Amanda on her podcast Midlife Muse to talk about how to build momentum in business and life through gratitude and self awareness, why the fear of “being seen” is holding you back, and the impact of 6th place trophies. Dr. Amanda and I also discuss why losing is good, the impact my mother has had on me and why hanging out with 70-80 year olds will change your life for the better. You'll hear about: Definition of Failure: The ultimate failure or “loss in life” is defined as only "eight people showing up to that funeral" due to cutting and stepping on others to succeed.Regret and Fear: Regret is viewed as "poison" and "wasted energy". People do not live life as their true selves or mitigate regret because they are worried about the opinions of others or people in their life who embody "misery loves company".The Value of the Elderly: Recommending spending time with a non-family member over 70 to gain wisdom and learn about regret.The Era of the 70-Year-Old: The prediction that society is nearing the "era of the 70-year-old" where wisdom will be valued over youth.Parental Influence and Fear: Many people absorb the fear of their parents (often a mother or father), which prevents them from pursuing their ideas.

In this episode of the GaryVee Audio Experience, I talk about the definition of success, the importance of building relationships, and why I never burn out. In this meeting with my employees I give them the best advice I can think of when it comes to life outside of work, why immersing yourself in what you're curious about is the best way to learn, and why I think it's important to support the “next” generation. You'll learn: Fighting for Happiness is the Most ImportantWhy Building Relationships has the Biggest ROIThe Best Way to Learn is by DoingThe Definition of Success is Defined Only by YouHow to Prevent Burnout

In this episode of the GaryVee Audio Experience, I talk about the current era of measuring the success of your creative with math and the difference between brand and sales. We get into how social content is feeding LLMs, how the content finds its audience, and how to test organic social content before spending paid media dollars. I also break down which social media platforms you should be posting on like: Facebook, Snapchat Spotlight, and LinkedIn.

In today's episode, I tell the story of how I built Wine Library and how I developed my sales skills from a young age. We talk about why most people lose in business, why electricians are about to make a lot of money, and why leaning into who you truly are is non-negotiable. I break down self-doubt, accountability, being comfortable with being uncomfortable, and why everyone should spend time learning how to prompt engineer with AI. We also touch on parenting, self-belief, and why taking full responsibility for your life is the fastest path forward.

In this episode of Tea with GaryVee, I talk about what to do when you're worried about money, starting to burn out, and losing motivation. We get into why instant gratification is quietly ruining people's lives, why jobs aren't bad but complaining without action is, and how much control you actually have. I also break down how AI can be used to learn AI, how to market a local business, what to do when you're losing followers, and share some hiring advice. If you're feeling overwhelmed or uncertain about work and the future, this episode is about regaining perspective and momentum.

In this episode, I break down why television marketing is overpriced in 2026 and why brands that are overcommitted to TV are losing market share. We talk about collectibles as a marketing strategy, why most businesses are underinvesting in social media, and the massive advantage of social media ads over traditional TV. I also dive into the opportunity in live streaming, the rise of the interest media era, which platforms have underpriced attention right now, and why hiring is guessing while firing is knowing. If you care about attention, growth, and allocating your marketing dollars the right way, this episode is a must.

Today's episode is a keynote I did in Portugal. I break down why creativity is the most important part of marketing — and why all the attention now lives on just a handful of social platforms. We talk about how social media and algorithms have changed over the last five years, how to get better results from paid ads today, and why volume beats perfection moving forward. I also explain why podcasts and streaming are massive opportunities for small businesses, and why marketing is always a mix of math and art. If you want to win in 2026, this is the mindset and strategy you need.

In this special New Year's episode, I sit down with Jim Rugg and DJ to break down exactly where the VeeFriends comics universe is headed in 2026. I talk about my history as a storyteller — from the games I made up as a kid to how that foundation turned into VeeFriends.We get into a real conversation about the “starving artist” myth and why it's broken. Commercial success doesn't ruin creativity — it protects it. I share why the comic industry needs to stop gatekeeping, start onboarding new fans, and think bigger about long-term relevance. Hope you enjoy!

Today's episode is one of the top episodes of 2025, which is why I wanted to bring it back during the holiday season. Hope you enjoy it!

Today's episode is one of the top episodes of 2025, which is why I wanted to bring it back during the holiday season. Hope you enjoy it!

Today's episode is one of the top episodes of 2025, which is why I wanted to bring it back during the holiday season. Hope you enjoy it!

Today's episode is one of the top episodes of 2025, which is why I wanted to bring it back during the holiday season. Hope you enjoy it!

Today's episode is a fireside chat I had with Warrior Rising, a Nonprofit empowering Veterans in business. I break down how to actually win on social media today. We go deep into platform-specific content strategy, how social media algorithms really work, and why AI is becoming essential for marketers in every industry. I also talk about how paid advertising has changed over the years, what the winning strategy looks like now, and how to think about social media as a real business and growth engine. If you're serious about marketing, content, and growth, this episode is a must.

Today's episode is another 4Ds session where I dig into the tactics of growing businesses with CEOs and entrepreneurs. We discuss the fear of posting content and running ads based on your best organic content. We also talk about the advantage of having a podcast, failing in business, being practical vs ideological, YouTube Shorts, and much more!

Today's video is a 4Ds session I had in the VaynerMedia office, I answer a bunch of very important questions for business owners and entrepreneurs such as how to deliver value to your people, the impact of AI on agencies and how should brands approach selling. I also share my thoughts on TikTok, LinkedIn, and Instagram ads and why everyone needs to start a podcast. Hope you enjoy it!

In this episode of Tea with GaryVee, I talk about why people who make fun of you for trying are usually unhappy themselves, and why life is actually simpler than we make it. We get into the danger of choosing a job you hate just because it pays well, how to know when it's time to quit, how to find a new job, and how to walk into interviews without fear. If you're stuck, doubting yourself, or scared to make a change, this episode will give you clarity and confidence.

Today's video is a 4Ds session I had in the VaynerMedia NYC office with entrepreneurs and business owners. We dive into a range of business topics, including raising prices the right way, putting yourself in a position to make more content, and a social media strategy for 2026. Hope you enjoy!

Today's episode is a fireside chat with Fiserv in Las Vegas, we break down the real difference between brand and sales — and why marketing is actually harder than selling. We talk about the rise of the interest media era, and the mistakes big brands keep making. Allison Ellsworth shares the story of how she started Poppi, and we dig into why no amount of marketing works without a great product. If you're building a brand or business, this conversation will change how you think about content, attention, and growth.

Today's episode is a fireside chat/Q&A I had with the Founder's Mastermind! I talk about several topics including the concept of platforms and cultures in social media marketing, 2 big revelations I had in my career so far, the things that bring me the most happiness, the story behind why I started garage-saling, my thoughts on AI, how to make your content thrive, a hot take on humanity and so much more!

Today's episode is a keynote I gave at Aldar Experts event in Abu Dhabi, I talk about the reason most people don't produce content, I share some practical advice on how to leverage social media platforms and underpriced attention to grow your business and much more!

Today's episode is a fireside chat I had with SK-II in Singapore. I share insights on building a successful business, effective marketing strategies, staying relevant in today's competitive market, making tough decisions, evolving your brand, and how to do social media marketing the right way in 2026. Hope you enjoy!

In today's episode, I talk about how companies can leverage social media platforms like Facebook, Instagram, and LinkedIn to reach their target audience and grow their brand, and give some tactical advice about creating content on personal profiles VS company pages, leveraging AI and ChatGPT to create more content. Hope you enjoy!

In this episode of Tea with GaryVee 97, I talk about why so many people focus on what's going wrong instead of being grateful for what's going well. We get into the truth about how most of us aren't great at most things — and why that's normal — the future of the 9-5, and why a 4-day work week might actually make people more broke, not less. If you feel stuck, unmotivated, or confused about where work is heading, this episode gives the perspective shift you need.

In today's episode, I talk about the power of creating more options in your life — at work, financially, and emotionally. We cover work–life balance, whether credit cards help or hurt you, what to do when you get fired, and how to start creating content even when you feel unsure. I also break down why hard work matters, why rest matters just as much, and how giving yourself more choices is the real path to freedom. Hope you enjoy!

Today's episode is another TikTok live I did recently where I answer people's questions. I talk about how to pick the right business based not on trends or hype, but on self-awareness, passion, and what you can actually execute on. We discuss why the economy shouldn't stop you from starting, why everything comes down to knowing your strengths, and why posting content at scale is still the biggest opportunity. I also break down live social shopping, the truth about oversaturated markets, how to build discipline, and why accountability is the starting point for breaking bad habits. Hope you enjoy!

In this episode of Tea with GaryVee, I talk about whether AI-generated content can still be authentic, why your resume shouldn't stop you from making the right career decisions, and why manual labor will become more valuable in the future. We dive into passion, discipline, and the hard work required to build anything great, plus how to choose between multiple ideas and stop letting fear of judgment control your decisions. If you're feeling stuck, scared, or overwhelmed — this episode will give you clarity. Hope you enjoy!

Today's episode is a keynote I gave in Houston, Texas! I talked all about crushing the marketing game but I also touched on topics like, work/life balance, things to avoid doing that hurt your business, the marketing model you have to start using right now, the basic pillars of social media, understanding why people buy things and so much more!

In this episode, I share end-of-year advice for leading your team, building a cohesive brand, and staying ahead of what's trending. We talk about whether your Instagram grid really matters, how to name your business, and what side hustles actually require to succeed. I also dive into accountability, dealing with difficult people, the realities of hating your job, and whether events or digital marketing matter more for brick-and-mortar businesses. If you want clearer leadership, stronger branding, and sharper execution, this episode is for you.

Today's episode is a YPO Business Roundtable conversation I had in Dubai, I dive deep into the world of digital marketing. I also share my unique approach to social media and how to capture consumer attention in today's ever-evolving digital landscape, learning the importance of understanding different platforms, partnering with influencers, and staying relevant in a fast-paced marketing environment. Hope you enjoy!

In today's episode of 4Ds, I talk with entrepreneurs and social media marketers looking to grow their businesses about how one post can change everything, what your number one goal as a channel should be, and how it's not about "or" but "and." I share my two cents on how to stop being a bottleneck for your content, and how to curate and grow platforms like a podcast or a social media channel. Hope you enjoy!

In this episode of Tea with GaryVee, I talk about whether AI is taking jobs — or actually creating more opportunities for people who learn to use it. We cover why fear is normal, why it always shows up during every major technological shift, and how dwelling on yesterday stops you from attacking today's opportunities. I also share advice on gaining clarity when you feel financially or emotionally stuck, when it's the right moment to go all in on your side hustle, how to make employees feel valued beyond money, and answer tactical questions about scaling and expanding a business. Hope you enjoy!

Today's episode is a live Q&A I did recently on my TikTok. I talk about why success isn't about choosing “or” it's about embracing “and.” We go deep on building a social media strategy that covers all your passions, reinvesting money to scale your business, and why perfection is just a subjective opinion. I also share my thoughts on hard work, accountability, and how soft skills can be your biggest advantage in business. If you're serious about winning in business and social media, this one's for you.Follow me on TikTok @garyvee to join my next live and ask your questions.