Podcasts about siege media

Ross Hudgens and Drew Page sit down to unpack Siege Media's latest study on the surprising shift in search behavior caused by AI-powered experiences and large language models (LLMs). The headline? Homepage traffic is up 10.7%—despite a decline in overall site wide clicks. They dive into the impact of branded search, the difference between B2B and B2C performance, and why your homepage might now be your most important conversion asset. From SEO's evolving KPIs to strategies for retargeting and improving click-through rates, this conversation is a reality check—and a game plan—for marketers navigating the AI-dominated SERP. **Plus:** Siege Media's own numbers, conversion math that makes sense of the doom-and-gloom, and actionable advice to build a brand that stands out in zero-click search results. Show Notes 0:08 – The optimism vs. pessimism spectrum in AI-driven search 0:42 – Why Ross launched this study in the first place 1:04 – From impressions up, clicks down—what triggered the deeper investigation 1:24 – Should SEO start valuing impressions like PR does? 1:51 – Why homepage clicks matter more than ever 2:29 – Branded search as the silent traffic driver 2:49 – What Siege saw across consumer & fintech sites 3:19 – Homepage impressions up 54%, site wide clicks down 4.8% 4:03 – Why that might be good news: homepage conversion rates 5:05 – B2C trends: more impressions, mixed click behavior 6:07 – B2B trends: homepage clicks up 15%, better revenue alignment 8:19 – Average position declines but branded queries still driving visits 9:36 – Seeing real value in brand mentions from ChatGPT, Perplexity, etc. 10:16 – Siege's internal data: 30% homepage traffic lift, no pipeline drop 12:20 – Conversion math: homepage 3%, sitewide 1% 13:25 – The net positive: more conversions despite fewer visits 14:06 – Why you should optimize your homepage now 14:58 – Brand building, storytelling, and digital PR 15:46 – Homepage CTR and pricing page visibility wins 16:37 – Retargeting strategies for branded homepage traffic 17:00 – If you didn't build a brand, this won't help 17:44 – Aligning SEO with PPC to defend the SERP 18:25 – Communicating the impact to leadership 19:12 – Content quality still wins, even in LLMs 19:35 – Creating a brand health dashboard 20:22 – Final thoughts: conversion is the key metric, not traffic Show Links Full Study: https://www.siegemedia.com/strategy/ai-homepage-traffic-increaseSubscribe today for weekly tips: https://bit.ly/3dBM61f Listen on iTunes: https://podcasts.apple.com/us/podcast/content-and-conversation-seo-tips-from-siege-media/id1289467174 Listen on Spotify: https://open.spotify.com/show/1kiaFGXO5UcT2qXVRuXjsM Listen on Google: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS9jT3NjUkdLeA Follow Siege on Twitter: http://twitter.com/siegemedia Follow Ross on Twitter: http://twitter.com/rosshudgens Directed by Cara Brown: https://twitter.com/cararbrown Email Ross: ross@siegemedia.com #seo | #contentmarketing

Ross sits down with Kieran Flanagan, SVP of Marketing at HubSpot, for a deep dive into AI's impact on SEO, content strategy in a post-search world, and the real story behind the "HubSpot traffic drop. Kieran breaks down why conversions—not clicks—have always been at the core of HubSpot's strategy, how AI is reshaping team structures, and why co-citation and brand authority are the future of SEO. They also cover LLM optimization, the importance of tools in training sets, and what separates influential content from purely informational posts. Plus: Why lazy AI marketers will fail, what The Hustle acquisition means for HubSpot's media strategy, and how to build long-term influence through POV-driven content. Chapters: 00:00 – Intro: Did HubSpot Really Lose 80% of Blog Traffic? 02:00 – HubSpot's Real Metrics: LTV: CAC, Not Just Clicks 04:00 – Google's AI & the New Era of Search Disruption 06:00 – What Content Will Be Cannibalized by LLMs 08:00 – Influence or Information: Winning with Point of View 10:00 – From Links to Mentions: Co-Citation SEO Strategy 12:00 – Optimizing for LLMs: Citations, Not Just SERPs 14:00 – AI, Brand Authority & The Repetitional Layer 17:00 – Tools, Training Sets, and the Battle of Ideas 20:00 – Inside HubSpot's Media Play: The Hustle, Podcasts & Creators 24:00 – Why Interactive Tools Still Work (If Done Right) 26:00 – Gated Content & Moving the “Free Line” 28:00 – New Team Models: Journalists, Generalists, and Engineers 32:00 – Kieran's Leadership Framework: Manage Problems, Not People 35:00 – Contrarian Bet: Buying The Hustle & Building Influence 38:00 – Lessons from Zapier vs HubSpot's Go-To-Market 40:00 – Why Lazy AI Marketers Will Fail 42:00 – Is M&A Still a Growth Lever for HubSpot? 44:00 – Final Thoughts & Where to Follow Kieran --- Show Links Did Hubspot Lose 80% of Blog Traffic? [https://www.youtube.com/watch?v=tBHoJMOkL6Y](https://www.youtube.com/watch?v=tBHoJMOkL6Y) Contrast Ratio by Siege Media [https://www.siegemedia.com/contrast-ratio](https://www.siegemedia.com/contrast-ratio) Interactive Content Data Use [https://www.siegemedia.com/strategy/content-marketing-trends#interactive-content](https://www.siegemedia.com/strategy/content-marketing-trends#interactive-content) The Hustle by HubSpot [https://blog.hubspot.com/the-hustle/page/1](https://blog.hubspot.com/the-hustle/page/1) Kieran Flanagan on LinkedIn [https://linkedin.com/in/kieranjflanagan](https://linkedin.com/in/kieranjflanagan)

Chris Walker (CEO of Passetto) joins Ross to talk about personal transformation, scaling through delegation, and why most entrepreneurs are chasing the wrong kind of freedom. Chris shares insights from his month-long sabbatical, including frameworks for creating true independence—beyond just financial freedom—and lessons learned about leadership, agency structure, and internal alignment. Ross and Chris also unpack strategies for delegation, avoiding burnout, client selection, the evolving role of SEO, and how B2B companies should rethink go-to-market in a post-ChatGPT world. 00:00 – Welcome Chris Walker & “The Collision of Worlds” 00:51 – Why Bigger Doesn't Mean Better (And Why Chris Took a Month Off) 02:05 – The Real Test: Can Your Business Run Without You? 03:09 – 10 Types of Freedom (Beyond Just Financial) 06:01 – Time, Social, Creative, Mission, Health & More 09:10 – Letting Go of the Clients That Drain You 13:07 – Freedom Through Delegation: Fake vs Real 15:05 – Why Firing Someone Might Set Them Free 17:20 – Rethinking Wealth: Why 2x More Money Won't Make You Happy 20:00 – Breaking Mental Loops Around Growth, Suffering, and “Success” 22:50 – Why Resistance Means You're Out of Alignment 26:00 – Layoffs, Misalignment, and Making the Hard Call 29:00 – A New Agency Playbook: 10 People, $10M 31:32 – Delegation as a Superpower (And Trap) 34:20 – Hiring Without Job Descriptions 37:00 – How Top Talent Finds You (Not the Other Way Around) 39:01 – From Fake Delegation to Freedom Frameworks 41:00 – Pattern-Matching LinkedIn Content for Real ICP Impact 43:13 – SEO Today: Outdated, Unpersonalized & Being Replaced 46:50 – Why ChatGPT over Google for User Intent 48:10 – The Case for Diversified GTM (and SEO's Narrow Role) 50:00 – Reframing Search: It's Not Just Google Anymore 52:20 – Personal Holdings Companies & Managing Partners 54:00 – Why Resume-Perfect Execs Often Underperform 56:00 – Agency Scale: Founder as Visionary, Not CEO 59:00 – Building the Business That Serves Your Life Chris Walker on LinkedIn: https://www.linkedin.com/in/chriswalker171 Chris's Company, Passetto: https://www.passetto.com Siege Media: https://www.siegemedia.com Subscribe for weekly episodes: https://bit.ly/3dBM61f Listen on iTunes: https://podcasts.apple.com/us/podcast/content-and-conversation-seo-tips-from-siege-media/id1289467174 Listen on Spotify: https://open.spotify.com/show/1kiaFGXO5UcT2qXVRuXjsM Follow Ross on Twitter: https://twitter.com/rosshudgens Follow Siege Media on Twitter: https://twitter.com/siegemedia Directed by Cara Brown: https://twitter.com/cararbrown Email Ross: ross@siegemedia.com #seo | #contentmarketingSubscribe today for weekly tips: https://bit.ly/3dBM61f Listen on iTunes: https://podcasts.apple.com/us/podcast/content-and-conversation-seo-tips-from-siege-media/id1289467174 Listen on Spotify: https://open.spotify.com/show/1kiaFGXO5UcT2qXVRuXjsM Listen on Google: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS9jT3NjUkdLeA Follow Siege on Twitter: http://twitter.com/siegemedia Follow Ross on Twitter: http://twitter.com/rosshudgens Directed by Cara Brown: https://twitter.com/cararbrown Email Ross: ross@siegemedia.com #seo | #contentmarketing

#225: Q&A with Dave | In this episode, Dave joins Ross Hudgens on Content and Conversation: Organic Growth Insights from Siege Media to break down content strategy, brand building, and why organic marketing is the foundation of great B2B marketing. Dave shares his journey from marketing leader to building Exit Five and explains why community-driven content is the key to sustainable growth.Dave and Ross cover:How organic content and SEO fit into a modern B2B marketing strategyThe power of LinkedIn, podcasts, and community for long-term brand growthHow to turn content into a flywheel that drives awareness, engagement, and revenueTimestamps(00:00) - – Intro to Dave (07:01) - – Why organic content is the foundation of a great marketing strategy (09:29) - – The role of SEO in B2B marketing (12:44) - – How brands can balance paid marketing with organic content (15:56) - – The power of LinkedIn and why marketers should prioritize personal branding (19:28) - – Why podcasts are an underrated channel for brand-building (23:09) - – How to build an audience and turn content into a long-term flywheel (29:09) - – The connection between community and content marketing (32:48) - – How Exit Five grew into a marketing community (36:42) - – The biggest mistakes B2B companies make with content marketing (40:59) - – How to measure content success beyond just traffic and rankings (44:47) - – Advice for marketers looking to build influence in their industry (48:04) - – Final thoughts Send guest pitches and ideas to hi@exitfive.comJoin the Exit Five Newsletter here: https://www.exitfive.com/newsletterCheck out the Exit Five job board: https://jobs.exitfive.com/Become an Exit Five member: https://community.exitfive.com/checkout/exit-five-membership***Today's episode is brought to you by Customer.io.You know that feeling when you open your inbox, and it's just… noise? Bad marketing. Spam. Most companies are out here just talking at customers, not talking to them.Marketing messages should do more than just land in an inbox – they should create impact and drive real engagement.Customer.io helps companies send smarter, more personalized messages using first-party data. Their platform enables brands to reach customers at the right time, in the right place, on the right channel—whether that's email, SMS, push notifications, or beyond.And the best part is that it's all automated, so you're not just blasting campaigns and hoping for the best. You're running a machine that delivers real, human engagement at scale.7,000+ brands already trust Customer.io to make their marketing feel less like noise and more like connection. Join them by visiting Customer.io to get started. ***Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.They give you unlimited podcast editing and strategy for your B2B podcast.Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.Visit hatch.fm to learn more

Vince Nero, Director of Content Marketing at BuzzStream discusses the changing landscape of digital PR and SEO. Learn how BuzzStream helps marketers build strong relationships with journalists and navigate the evolving landscape of digital outreach. Vince discusses the importance of personalization in email marketing, the impact of recent Google updates on SEO strategies, and the shift towards quality-driven digital PR.   About BuzzStream BuzzStream is an email outreach tool for PRs and link builders designed to help build and manage relationships with personalized outreach at scale.   About Vince Nero Vince is the Director of Content Marketing at Buzzstream. He thinks content marketers should solve for users, not just Google. He also loves finding creative content online. His previous work includes content marketing agency Siege Media for six years, Homebuyer.com, and The Grit Group. Outside of work, you can catch Vince running, playing with his two kids, enjoying some video games, or watching Phillies baseball.    Time Stamps 00:00:18 - Guest Introduction: Vince Nero from BuzzStream 00:03:09 - Understanding BuzzStream's Value for Marketers 00:10:09 - Impact of Google Updates on Marketing Strategies 00:14:23 - Marketing to Two Distinct Audiences: SEO vs. PR 00:19:11 - The Future of Content Marketing and Technology 00:24:00 - Creating New Information: Strategies for Success 00:27:04 - Quality Over Quantity: A Key Marketing Principle 00:27:23 - Best Marketing Advice: Permission Marketing 00:28:20 - Advice for Aspiring Marketers: Seek Internships 00:29:58 - How to Connect with Vince and BuzzStream Quotes "There's kind of this thought process in the digital PR space and link building space that is kind of at odds with one another.” Vince Nero, Director of Content Marketing at BuzzStream. “The recipe for success going forward is pushing as much of your own new information into these large language models.” Vince Nero, Director of Content Marketing at BuzzStream. “I think we're just finding more and more that people are needing this personalized approach.” Vince Nero, Director of Content Marketing at BuzzStream.   Follow Vince: Vince Nero on LinkedIn: https://www.linkedin.com/in/vinnero/ BuzzStream website: https://www.buzzstream.com/ BuzzStream on LinkedIn: https://www.linkedin.com/company/buzzstream/   Follow Mike: Mike Maynard on LinkedIn: https://www.linkedin.com/in/mikemaynard/ Napier website: https://www.napierb2b.com/ Napier LinkedIn: https://www.linkedin.com/company/napier-partnership-limited/   If you enjoyed this episode, be sure to subscribe to our podcast for more discussions about the latest in Marketing B2B Tech and connect with us on social media to stay updated on upcoming episodes. We'd also appreciate it if you could leave us a review on your favourite podcast platform. Want more? Check out Napier's other podcast - The Marketing Automation Moment: https://podcasts.apple.com/ua/podcast/the-marketing-automation-moment-podcast/id1659211547

Send us a textUncover the hidden potential of your SEO strategy by shifting your focus from traditional keyword research to a deeper understanding of your audience. What if prioritizing audience insights over high-competition keywords could unlock terms that convert with greater ease? In this episode, we take inspiration from Russell Junsu of Siege Media, exploring the power of audience research in crafting content that truly resonates. By diving into the demographics, interests, and behaviors of your target market, you can unearth low-difficulty terms that align perfectly with their needs and questions, ultimately boosting your SEO effectiveness. We discuss how understanding the specific queries of your audience allows you to create comprehensive and engaging content, tailored to diverse groups within your site.Engage with us as we offer game-changing tips to optimize your SEO efforts. Discover the advantages of our SEO intelligence platform, Keywords People Use, to gain insights into popular search queries and enhance your topical authority. We also highlight the importance of using Google Search Console to glean valuable data about your site's performance. And for those looking for more personalized guidance, a visit to our website could be the next step towards refining your approach. Whether you're an SEO novice or a seasoned expert, this episode promises to equip you with the tools to connect more meaningfully with your audience and rise above the competition.SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.comYou can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tipsTo get a personal no-obligation demo of how KeywordsPeopleUse could help you boost your SEO and get a 7 day FREE trial of our Standard Plan book a demo with me nowSee Edd's personal site at edddawson.comAsk me a question and get on the show Click here to record a questionFind Edd on Linkedin, Bluesky & TwitterFind KeywordsPeopleUse on Twitter @kwds_ppl_use"Werq" Kevin MacLeod (incompetech.com)Licensed under Creative Commons: By Attribution 4.0 Licensehttp://creativecommons.org/licenses/by/4.0/

Send us a textIn this episode of the Digital Marketing Mentor podcast, host Danny Gavin sits down with Ross Hudgens, the founder and CEO of Siege Media. Ross shares his journey from studying creative writing to scaling one of the leading content marketing agencies through discussion on the role of mentorship, strategies for scaling a business, and evolving SEO practices in the age of AI. Whether you're a budding entrepreneur or a seasoned marketer, this episode offers practical advice and insights on business growth and effective digital marketing.Episode Highlights: Mentorship has played a crucial role in Ross's career. Influential digital marketing figures and direct competitors such as Grayson LaFrance and Wil Reynolds have provided guidance and support in his successful pursuit of scaling Siege Media. Effectively scaling his agency has meant Ross has had to learn to delegate responsibilities, particularly in sales and operations. Ross's approach to SEO has evolved from traditional link building to “product-led digital PR.” This includes creating unique, data-driven content that stands out in a digital landscape. Episode Links: Siege Media Ross LinkedInRoss's XRoss's InstagramFollow The Digital Marketing Mentor: Website and Blog: thedmmentor.com Instagram: @thedmmentor Linkedin: @thedmmentor YouTube: @thedmmentor Interested in Digital Marketing Services, Careers, or Courses? Check out more from the TDMM Family: Optidge.com - Full Service Digital Marketing Agency specializing in SEO, PPC, Paid Social, and Lead Generation efforts for established B2C and B2B businesses and organizations. ODEOacademy.com - Digital Marketing online education and course platform. ODEO gives you solid digital marketing knowledge to launch/boost your career or understand your business's digital marketing strategy.

This week on Content & Conversation, Ross and Emily Campbell-Snidal, VP of Content Marketing at Siege Media, explore how brands can craft effective content strategies during election season. Show Notes:0:00 Election Strategies and Content Creation2:48 Rethinking Content Calendars4:37 Leveraging Current Events for Engagement7:21 Updating Existing Content for Relevance10:04 Navigating Political Topics with Neutrality12:57 Long-Term Strategy Amidst Short-Term EventsShow Links:Subscribe today for weekly tipsFollow Ross on XSend Us an Email 

In this episode of Content Briefly, we've interviewed Ross Hudgens, Founder and CEO at Siege Media, and discussed how Siege Media has navigated its growing pains successfully, his insights on SaaS and the content world, and much more. This episode is brought to you by our friends at Verblio (https://www.verblio.com/) — contact megan@verblio.com.************************Timestamps:00:00 Intro.02:39 Who is Ross Hudgens?03:33 Ross background.06:18 Customer's take on SEO marketing and the future of AI.08:02 What the average customer engagement looks like at Siege Media.10:13 The growth journey at Siege Media.12:32 What the company culture looks like.13:54 Transitioning from remote-friendly to fully remote.15:42 Founder's role play in terms of now vs then at Siege Media.18:22 Getting more work and subcontracting as a freelancer.20:21 Red flags/green flags from client needs or expectations.23:07 How the AI trend has evolved over time.25:15 What's been going on at Siege Media recently?27:02 Learn more about Ross and Siege Media and get in touch.27:38 Outro************************Useful Links:Website: https://www.siegemedia.com/Ross on LinkedIn: https://www.linkedin.com/in/rosshudgens/************************Previous Episodes:► Zapier: Lane Scott Jones on proving a 454% content ROI (rerun) https://www.youtube.com/watch?v=kJkwbW18-pY ► Juro: Tom Bangay on building customer personas and creating content for their target market https://www.youtube.com/watch?v=2B1b7RqWHas► ClickUp: Amrita Mathur on turning freemium users into paying customers. https://www.youtube.com/watch?v=cSe_QzJngvM************************Stay Tuned:► Website: https://www.superpath.co/► YouTube: https://www.youtube.com/@superpath► LinkedIn: https://www.linkedin.com/company/superpath/► Twitter: https://twitter.com/superpathco 

Today we have a guest who considers himself more of an SEO than PR. But, with the convergence of digital comes the reality that PR influences SEO and sometimes vice versa. With that in mind, we have a conversation all around clever ways to prospect and grow your media lists as well as answering the challenge of how to do this at-scale. In this episode, you'll learn… How an SEO-focused professional approaches prospecting and emailing contacts SEO tools and tactics you can leverage for PR How to appropriately scale your list-building and emailing Our guest: Vince is the Director of Content Marketing at Buzzstream. He thinks content marketers should solve for users, not just Google. He also loves finding creative content online. His previous work includes Siege Media, Homebuyer.com, and The Grit Group. Outside of work, you can catch Vince playing with his 2 kids, enjoying some video games, or watching Phillies baseball.

Join Nate Matherson as he sits down with Vince Nero for the forty-second episode of the Optimize podcast. Vince is the Director of Content Marketing at Buzzstream. He thinks content marketers should solve for users, not just Google. His previous work includes Siege Media, Homebuyer.com, and The Grit Group. During the episode, Vince and Nate discuss the importance of backlinks, how to craft a backlink campaign, and what strategies yield the best results in 2024. Vince gives our listeners tactical examples of developing strategic content for guest posting and reveals his tips for guest posting. In this week's deep dive, Vince shares his views on backlink quality vs. quantity and where the SEO industry gets things wrong. Vince advocates for link-building activities that provide value to the user, and he emulates Google's E-E-A-T process for evaluating which websites could be the best fit for your website to generate a link from. Listen to why the quantity of backlinks isn't a KPI you should focus on. Rounding out the episode, Vince and Nate cover topics like the risks of buying backlinks, how organically created links diversify and de-risk your backlink profile, and how utilizing your own unique data to develop ‘Link Bait' will outcompete AI-generated content in the SERPs. Closing the episode is our popular lightning round of questions! For more information, please visit www.positional.com or email us at podcast@positional.com.Resources:Join Positional's Private Beta Here: www.positional.comCheck-in with Nate on LinkedIn & TwitterCheck-in with Vince on LinkedIn or visit the BuzzStream Website

Show Notes:00:17: Above the fold best practices3:46: Siege Media's sticky navigation case study6:47: The impact of font size on conversion rate10:46: The power of updating contentShow Links:Follow Drew on TwitterFollow Ross on TwitterSend Us an Email

Show Notes:00:08: Welcome, Chip Malt, CEO of Made In00:35: The details of Made In's content strategy4:33: How do you quantify the worth of your assets?7:10: Why Chip pursued education and research first7:50: How long did it take to feel traction from your SEO investment?13:48: Made In's content and A/B tests10:02: The evolution of Made In's blog design19:05: How to incorporate shopping experiences into content22:00: Using email for content distribution25:05: How Made In used original photography to their advantage27:22: Does AI have a place in Made In's content development?30:19: What's next for Made In?31:40: The structure of Made In's content team34:44: How Made In sets goals38:15: Chip's cooking tipsShow Links:Visit Made In's BlogFollow Chip on LinkedInFollow Ross on TwitterSend Us an Email

Show Notes:00:09: Welcome, Lily Ray, Senior Director, SEO & Head of Organic Research at Amsive Digital00:41: Breaking down Bing's AI integration and Google's AI announcement2:23: Lily's take on the future of AI integration and SEO10:36: The competition between Google and ChatGPT13:06: How to incorporate AI content generation into your strategy16:41: Best use cases for AI content tools20:38: AI content tools for enterprise vs. small businesses22:42: Why the case studies of AI content generation success are problematic28:42: Lily's clients and their stance on AI content tools32:55: How will AI content generation evolve from here?36:35: Where to find Lily RayShow Links:Getty Images Sues Stable Diffusion for $1.8 TrillionGoogle's Guidance About AI-Generated Content“The Role of AI Content in SEO” by Lily RayCNET's AI Journalist Commits PlagiarismYandex Ranking Factors Explained by ChatGPTFollow Lily on LinkedInFollow Lily on TwitterFollow Ross on TwitterSend Us an Email

Show Notes:00:07: Welcome, Derek Flazraich, CEO of Ness1:55: How Derek's former company, Greatist was born3:33: How Greatist scaled to 50 million visitors per month6:02: Why establishing the correct tone for your audience is key13:18: Greatist's success in mentioned outreach19:38: How Pinterest contributed to Greatist's success22:07: Biggest strategy lessons from Greatist to Ness26:51: How to increase your content engagement via email30:49: Using social media for content distribution, “the individual more than the brand”37:37: What type of voice is ideal for Health & Wellness today?42:10: Biggest content lessons from Greatist to Ness45:46: Why a variety of platforms are necessary for SEO48:24: Ness' three most impactful channels50:37: Is there an equivalent to Pinterest today?53:59: How to repurpose your content across multiple channels56:25: Derek's unique leadership style and culture at Ness1:02:14: Ness' team structure1:05:16: Final tips, tricks, and tactics from DerekShow Links:Follow Derek on LinkedInFollow Derek on TwitterSubscribe to Nessie SightingsFollow Ross on TwitterSend Us an Email

Show Notes:00:18: Welcome, Mike Yon, Founder of Clean Air Digital00:56: Mike's experience in SEO M&A3:41: The current state of SEO M&A7:21: What does digital real estate look like today?11:19: Finding SEO acquisition targets — link value vs. ownership value16:06: What is the best deal structure?19:52: How to evaluate SEO assets in every industry22:14: The value of sites with penalties and/or significant hits in traffic24:52: Mike's due diligence process when acquiring a site37:38: Tools to compare valuations in your market40:10: Where are the most popular marketplaces?42:02: Due diligence process continued45:10: How to make the acquisition process seamless48:32: Best tools to make your deal run smoothly50:30: What percentage do marketplace websites take51:08: Mike's final tips, tactics, and recommendations53:02: How to get the maximum from your saleShow Links:Follow Mike on LinkedInFollow Mike on TwitterFollow Ross on TwitterSend Us an Email

Show Links:00:12: Welcome, Ryan Farley, Co-Founder and CMO, LawnStarter00:40: Was SEO a primary focus for LawnStarter from the get-go?3:06: How LawnStarter developed an SEO foundation during Series A4:10: What SEO metrics key stakeholders care about6:10: Competing with local pack vs. national-local companies10:30: The content hub strategy (ex. LawnStarter's pricing guides)16:55: Have you considered expanding your brand?18:23: LawnStarter's model for SEO opportunity21:54: How to approach hiring for content and SEO24:52: The 40/40/20 ratio26:57: How LawnStarter thinks about ranking success long-term36:38: What keeps Ryan up at night in regards to SEO?Show Links:Visit LawnStarter's blogFollow Ryan on LinkedInFollow Ross on TwitterSend us an email

Jim is joined by Ross Hudgens, founder of Siege Media. Ross shares the nitty gritty details about starting and growing an agency from a one man operation to a business with over 100 employees.TOPICS DISCUSSED IN TODAY'S EPISODE Building an agency from nothing Spending big on a website Firing yourself Going from 10 people to 100 How to stay focused on the long game Lifestyle Design Hiring Up-and-comers vs the been-there-done-that Pricing specifics Resources: Jim Huffman website Jim's Twitter GrowthHit The Growth Marketer's Playbook https://www.winwithoutpitching.com/books/ https://www.siegemedia.com/ https://twitter.com/RossHudgens  Additional episodes you might enjoy:Startup Ideas by Paul Graham (#45)Nathan Barry: How to Bootstrap a Company to $30M in a Crowded Market (#41)How I Met My Biz Partner and Less Learned Hitting $2M ARR (#44)Ryan Hamilton on his Netflix special, touring with Jerry Seinfeld, & how to write a joke (#10)How We're Validating Startup Ideas (#51)

Meh, links. A recent article claims that the hard work of building backlinks to drive traffic to your law firm's website isn't worth it. Is that right? Spoiler alert: No; no it is not. The guys break down the fundamentals of link building and share their top ten tips to improve your search ranking. ----- Conrad and Gyi debate whether the Siege Media article is relevant to the legal industry, in their continued quest to find the best ways to connect your practice with prospective clients. Then they dive into the foundations of link building. Anchor text! Paid links! Link Sculpting! Oh, my! Now that you've been schooled on the fundamentals of link building, let's get you started right. Here are the guys' 10 top tips you can put into action today. Building a solid backlink profile takes work, but—when it's done right—it can be remarkably effective. The News: ·     Smith.ai, the virtual receptionist service, now offers automatic call recording and transcription. ·    CallRail and Clio integration? What it is and what it isn't. ·    Google showing TikTok video shorts inSERP. Time to dust off your fancy dance moves. ·    Internet Brands raises more money, now at a$12 billion valuation. Mentioned in This Episode: Lunch Hour Legal Marketing now on YouTube ABA Tech Show Smith.ai Clio and CallRail Integration Near Media Internet Brands valuation recap Ross Hudgens, Siege Media, on Link Building Ross Hudgens, Link Building webinar Google Maps blog Screaming Frog Ahrefs Follow/No Follow Clio Cloud Conference Clio Legal Trends 2021 Report Plus, the Texas Hammer!

Meh, links. A recent article claims that the hard work of building backlinks to drive traffic to your law firm's website isn't worth it. Is that right? Spoiler alert: No; no it is not. The guys break down the fundamentals of link building and share their top ten tips to improve your search ranking. ----- Conrad and Gyi debate whether the Siege Media article is relevant to the legal industry, in their continued quest to find the best ways to connect your practice with prospective clients. Then they dive into the foundations of link building. Anchor text! Paid links! Link Sculpting! Oh, my! Now that you've been schooled on the fundamentals of link building, let's get you started right. Here are the guys' 10 top tips you can put into action today. Building a solid backlink profile takes work, but—when it's done right—it can be remarkably effective. The News: ·     Smith.ai, the virtual receptionist service, now offers automatic call recording and transcription. ·    CallRail and Clio integration? What it is and what it isn't. ·    Google showing TikTok video shorts inSERP. Time to dust off your fancy dance moves. ·    Internet Brands raises more money, now at a$12 billion valuation. Mentioned in This Episode: Lunch Hour Legal Marketing now on YouTube ABA Tech Show Smith.ai Clio and CallRail Integration Near Media Internet Brands valuation recap Ross Hudgens, Siege Media, on Link Building Ross Hudgens, Link Building webinar Google Maps blog Screaming Frog Ahrefs Follow/No Follow Clio Cloud Conference Clio Legal Trends 2021 Report Plus, the Texas Hammer!

In this episode of The SaaS SEO Show, we've interviewed Ross Hudgens, Founder & CEO at Siege Media, and discussed KOB analysis and how to approach link building. Here's what you're going to learn: How to approach KOB analysis the right way. What are keyword frameworks, and how can businesses use them? How to build backlinks manually. Don't forget to leave us a five-star review so that more people learn about The SaaS SEO Show and subscribe to our YouTube channel, where we upload the video version of this, and every, episode.Stay Tuned:► Website► LinkedIn► YouTubeThis episode is brought to you by SaaS SEO agency MINUTTIA.

Show Notes:0:39: What content strategy means at the enterprise level3:02: How to navigate push back4:58: Governance model examples6:56: Quick wins vs. big build-outs9:16: The importance of work-in-progress updates before major deliverables12:38: Mike's playbook for getting things done as an agency in an enterprise organization14:25: Why user stories are important16:42: What is content engineering?21:19: How to model scope on a per post basis22:41: Lessons after both working for and running an agency28:18: Mike's upcoming book on the science of SEO30:40: What is something you don't like about the SEO industry?34:10: Why empathy is key at agencies37:45: Mike's new beta rank tracking tool40:08: What is something you do like about the SEO industry?Show Links:iPullRank is hiring!Follow Mike on TwitterFollow Ross on TwitterSend us an email

Strategies to try. Things to do. There is always things we can implement into our business. We are not here to add MORE to your list, we are here to show you the possibilities and the things you can try for yourself. On the podcast this week we have Averi Melcher to teach us all we need to know about SEO Backlinks. The references we get from others online that help Google see us as a boss!!! If you LOVED the episode, make sure you share this on your Instagram stories and tag us @contentqueenmariah and @averimelcher KEY EPISODE TAKEAWAYS

When you think of content marketing, you probably think of blog articles and social media posts. But great content marketing goes beyond just words and includes the whole experience of copy, design, and frameworks. It's all of the things that work in tandem with the writing. For Ross Hudgens, founder and CEO of Siege Media, the thing that has set his agency apart is its focus on good design. It's what's landed them bigger upmarket brands like Casper and Zillow. In this episode, Ross talked to us about how his agency puts an emphasis on UX design as well as how their approach to SEO has evolved over time to help their clients improve their rankings.Show TopicsEvolve your SEO from link building to designBuild passive link assetsSell brands on UX designMatch patterns in contentContent marketing is more than writingTest content on social media firstShow LinksCheck out Siege MediaFollow Ross Hudgens on LinkedIn or TwitterConnect with Omniscient Digital on LinkedIn or TwitterConnect with Omniscient Digital on social:Twitter: @beomniscientLinkedin: Be OmniscientListen to more episodes of The Long Game podcast here: https://beomniscient.com/podcast/

Key points: Why Ross originally decided to lean into content marketing (2:07) My thoughts on developing a strong brand (3:50) How Siege chooses high quality clients (7:21) How Siege attracts the best people to work for them (8:17) My take on the war for talent (9:14) How Siege's marketing strategy has evolved (15:13) My thoughts on how to become a top name in your industry (16:38) Why people want to follow people, not brands (20:45) How Ross thinks about creating moats (25:00) Why my view on "hiring for talent, training for skill" has changed (29:29) What strategies Siege are doubling down on (30:30) Wrap up (32:35) Mentioned:Content and Conversations PodcastSeth GodinDave GerhardtMy Links:TwitterLinkedInWebsiteWynterSpeero

Ross Hudgens of Siege Media and Neville talk SEO Strategy, How SEO has changed, Branding and what SEO tools to use. Support this podcast

If you're not sure what to write for your blog, this episode is for you.  In this last part of this 3 part series, Averi Melcher reveals the research you need to do so your blogs work for your business. We go through an impromptu content plan and outlines effective tips to better plan your next blogs.  GUEST BIO Averi has been helping businesses attract their ideal customer and dominate Google search results for 10 years. After starting her career as a ghostwriter for top CMOs, she went on to work in well-known agencies like Neil Patel Digital and Siege Media, before starting her own SEO content agency. For the last 3 years, her goal has been to teach (and provide) organic growth to small business owners in a way that's approachable, easy to understand, and - dare I say - fun? During that time, she also followed her dreams of seeing the world, turning a $15,000 a year side hustle into a business that consistently makes over $15k a month - while ticking 33+ countries off her bucket list and working from her laptop. RESOURCES Link to Part 1 of Series: https://www.youtube.com/watch?v=QMGqt29qhSk  Link to Part 2 of Series: https://www.youtube.com/watch?v=oJ6exYs9qsM  Averi's SEO Freebie: https://averimelcher34.ac-page.com/blogging-template (https://averimelcher34.ac-page.com/blogging-template) Averi's SEO Course: https://averimelcher.com/complete-seo-blueprint (https://averimelcher.com/complete-seo-blueprint) Averi's Instagram: https://www.instagram.com/averimelcher/ (https://www.instagram.com/averimelcher/) Sign up to the Marketing Bound Newsletter: https://www.marketingbound.com/newsletter (https://www.marketingbound.com/newsletter) Subscribe to the Marketing Bound Podcast and share this episode. _______________ Connect with Marketing Bound on Other Channels: YouTube: https://www.youtube.com/channel/UCf5_Hn_KPtwLqY7PCH1_TQg Entrepreneur's Facebook Group: https://www.facebook.com/groups/marketingbound (https://www.facebook.com/groups/marketingbound) Connect with the host, Laura: Instagram: https://www.instagram.com/thelauralbernhard/ (https://www.instagram.com/thelauralbernhard/) LinkedIn: https://www.linkedin.com/in/lauralbernhard/ (https://www.linkedin.com/in/lauralbernhard/) Marketing Bound is dedicated to helping service-based entrepreneurs leverage inbound marketing strategies to grow their businesses. Website: https://www.marketingbound.com/ (https://www.marketingbound.com/)

Ready to improve your blog content? This episode is for you! Averi Melcher gives a mini masterclass about SEO to grow your business. This is the second part of the 3-part series. In this part, Averi reviews: The definition of keywords The importance of aligning buyer intent with your blogs The SEO toolkit you need to get started  Why content planning needs to be part of your SEO strategy.  By applying this information, you can improve your website ranking on Google. GUEST BIO Averi has been helping businesses attract their ideal customer and dominate Google search results for 10 years. After starting her career as a ghostwriter for top CMOs, she went on to work in well-known agencies like Neil Patel Digital and Siege Media, before starting her own SEO content agency. For the last 3 years, her goal has been to teach (and provide) organic growth to small business owners in a way that's approachable, easy to understand, and - dare I say - fun? During that time, she also followed her dreams of seeing the world, turning a $15,000 a year side hustle into a business that consistently makes over $15k a month - while ticking 33+ countries off her bucket list and working from her laptop. RESOURCES Link to Part 1 of Interview: https://www.youtube.com/watch?v=QMGqt29qhSk   Averi's SEO Freebie: https://averimelcher34.ac-page.com/blogging-template (https://averimelcher34.ac-page.com/blogging-template) Averi's SEO Course: https://averimelcher.com/complete-seo-blueprint (https://averimelcher.com/complete-seo-blueprint) Averi's Instagram: https://www.instagram.com/averimelcher/ (https://www.instagram.com/averimelcher/) Sign up to the Marketing Bound Newsletter: https://www.marketingbound.com/newsletter (https://www.marketingbound.com/newsletter) Subscribe to the Marketing Bound Podcast and share this episode. _______________ Connect with Marketing Bound on Other Channels: YouTube: https://www.youtube.com/channel/UCf5_Hn_KPtwLqY7PCH1_TQg Entrepreneur's Facebook Group: https://www.facebook.com/groups/marketingbound (https://www.facebook.com/groups/marketingbound) Connect with the host, Laura: Instagram: https://www.instagram.com/thelauralbernhard/ (https://www.instagram.com/thelauralbernhard/) LinkedIn: https://www.linkedin.com/in/lauralbernhard/ (https://www.linkedin.com/in/lauralbernhard/) Marketing Bound is dedicated to helping service-based entrepreneurs leverage inbound marketing strategies to grow their businesses. Website: https://www.marketingbound.com/ (https://www.marketingbound.com/)

Ready to increase your website traffic? This episode is for you! Averi Melcher gives a mini masterclass about blogging SEO to increase the traffic to your website. This is the first part of the interview where she: Defines SEO Explains why it's important Reviews the 6 factors to get your blog to rank in Google Mentions some external factors to consider when writing an awesome blog post GUEST BIO Averi has been helping businesses attract their ideal customer and dominate Google search results for 10 years. After starting her career as a ghostwriter for top CMOs, she went on to work in well-known agencies like Neil Patel Digital and Siege Media, before starting her own SEO content agency. For the last 3 years, her goal has been to teach (and provide) organic growth to small business owners in a way that's approachable, easy to understand, and - dare I say - fun? During that time, she also followed her dreams of seeing the world, turning a $15,000 a year side hustle into a business that consistently makes over $15k a month - while ticking 33+ countries off her bucket list and working from her laptop. RESOURCES Averi's SEO Freebie: https://averimelcher34.ac-page.com/blogging-template (https://averimelcher34.ac-page.com/blogging-template) Averi's SEO Course: https://averimelcher.com/complete-seo-blueprint (https://averimelcher.com/complete-seo-blueprint) Averi's Instagram: https://www.instagram.com/averimelcher/ (https://www.instagram.com/averimelcher/) Sign up to the Marketing Bound Newsletter: https://www.marketingbound.com/newsletter (https://www.marketingbound.com/newsletter) Subscribe to the Marketing Bound Podcast and share this episode. _______________ Connect with Marketing Bound on Other Channels: YouTube: https://www.youtube.com/channel/UCf5_Hn_KPtwLqY7PCH1_TQg Entrepreneur's Facebook Group: https://www.facebook.com/groups/marketingbound (https://www.facebook.com/groups/marketingbound) Connect with the host, Laura: Instagram: https://www.instagram.com/thelauralbernhard/ (https://www.instagram.com/thelauralbernhard/) LinkedIn: https://www.linkedin.com/in/lauralbernhard/ (https://www.linkedin.com/in/lauralbernhard/) Marketing Bound is dedicated to helping service-based entrepreneurs leverage inbound marketing strategies to grow their businesses. Website: https://www.marketingbound.com/ (https://www.marketingbound.com/)

Show Notes:00:34: Welcome back, Vince! Siege Media's Director of Digital PR00:40: GameStop stocks and how to manipulate the stock market1:20: What is digital PR?2:57: Why is “digital PR” trending?4:37: The differences between digital PR, SEO and link building6:01: Viral content vs. brand identity6:28: What are the biggest digital PR mistakes?7:40: What “going viral” means in different industries8:49: How Siege Media combines content marketing and PR9:37: Industries where digital PR is optimal10:27: Calculating link value by website11:57: Dangers of scraper sites in link reporting14:27: The legitimacy of viral content16:50: Going viral within your niche audience17:44: Is this a strategy or one-off?Show Links:Follow Vince on TwitterFollow Ross on TwitterSend us an email

Digital PR has been around for more than a decade. So why is it trending now? It's 2021 and our social media feeds can't stop talking about Digital PR and GameStop. Yet, it's for a good reason. Whether it be brand identity's rise in Google ranking factors or the competition of viral content, it's impossible to ignore the draw to digital PR. In today's episode of Content & Conversation, Ross Hudgens and Director of Digital PR, Vince Nero, discuss the current state of digital PR, what mistakes to avoid, and how to best incorporate it into your content marketing strategy. Subscribe to C&C Listen on iTunes Listen on Stitcher Listen on Spotify Show Notes: 00:34: Welcome back, Vince! Siege Media's Director of Digital PR 00:40: GameStop stocks and how to manipulate the stock market 1:20: What is digital PR? 2:57: Why is “digital PR” trending? 4:37: The differences between digital PR, SEO and link building 6:01: Viral content vs. brand identity 6:28: What are the biggest digital PR mistakes? 7:40: What “going viral” means in different industries 8:49: How Siege Media combines content marketing and PR 9:37: Industries where digital PR is optimal 10:27: Calculating link value by website 11:57: Dangers of scraper sites in link reporting 14:27: The legitimacy of viral content 16:50: Going viral within your niche audience 17:44: Is this a strategy or one-off? Show Links: Follow Vince on Twitter Follow Ross on Twitter Send us an email

Digital PR has been around for more than a decade. So why is it trending now? It’s 2021 and our social media feeds can’t stop talking about Digital PR and GameStop. Yet, it’s for a good reason. Whether it be brand identity’s rise in Google ranking factors or the competition of viral content, it’s impossible to ignore the draw to digital PR. In today’s episode of Content & Conversation, Ross Hudgens and Director of Digital PR, Vince Nero, discuss the current state of digital PR, what mistakes to avoid, and how to best incorporate it into your content marketing strategy. Subscribe to C&CListen on iTunesListen on StitcherListen on Spotify Show Notes: 00:34: Welcome back, Vince! Siege Media’s Director of Digital PR 00:40: GameStop stocks and how to manipulate the stock market 1:20: What is digital PR? 2:57: Why is “digital PR” trending? 4:37: The differences between digital PR, SEO and link building 6:01: Viral content vs. brand identity 6:28: What are the biggest digital PR mistakes? 7:40: What “going viral” means in different industries 8:49: How Siege Media combines content marketing and PR 9:37: Industries where digital PR is optimal 10:27: Calculating link value by website 11:57: Dangers of scraper sites in link reporting 14:27: The legitimacy of viral content 16:50: Going viral within your niche audience 17:44: Is this a strategy or one-off? Show Links: Follow Vince on Twitter Follow Ross on Twitter Send us an email

In June, we restarted our content strategy and pushed more resources towards our own brand. What did we learn from it? A lot, actually. This week Ross and Caroline chat through what we've learned after six months of publishing, exploring new content formats and what is changing in 2021. Subscribe to C&C Listen on iTunes Listen on Stitcher Listen on Spotify Show Notes: 1:23: How we approached content creation without link building and the results of that 2:00: Is it possible for an agency to outrank a SaaS brand? 3:04: Keyword strategy after evaluating new and old content 5:35: Thinking through B2B content marketing for niche industries (like us!) 6:48: How we evaluate our domain authority to the competition 8:45: Balancing content creation for different levels of decision makers 10:00: How companies are propping up their domain authority via acquisitions 12:07: Thinking outside the /blog/ for content creation 17:10: Looking at content types that make us unique 19:00: Balancing your unique value proposition and not getting pigeonholed 22:33: Bringing multiple team members into your B2B content marketing Show Links: How to Find Someone's Email Address on Siege blog 7 Effective Ways To Find Anyone's Email Address by Ahrefs New Siege Media /work/ section Github Ajax glossary page The Best Time and Day to Send Emails (2020 Data) by Drew Page Follow Caroline on LinkedIn Follow Ross on Twitter Send Ross an email

In June, 23 restarted our content strategy and pushed more resources towards our own brand. What did we learn from it? A lot, actually. This week Ross and Caroline chat through what we've learned after six months of publishing, exploring new content formats and what is changing in 2021. Subscribe to C&CListen on iTunesListen on StitcherListen on Spotify Show Notes: 1:23: How we approached content creation without link building and the results of that 2:00: Is it possible for an agency to outrank a SaaS brand? 3:04: Keyword strategy after evaluating new and old content 5:35: Thinking through B2B content marketing for niche industries (like us!) 6:48: How we evaluate our domain authority to the competition 8:45: Balancing content creation for different levels of decision makers 10:00: How companies are propping up their domain authority via acquisitions 12:07: Thinking outside the /blog/ for content creation 17:10: Looking at content types that make us unique 19:00: Balancing your unique value proposition and not getting pigeonholed 22:33: Bringing multiple team members into your B2B content marketing Show Links: How to Find Someone’s Email Address on Siege blog 7 Effective Ways To Find Anyone’s Email Address by Ahrefs New Siege Media /work/ section Github Ajax glossary page The Best Time and Day to Send Emails (2020 Data) by Drew Page Follow Caroline on LinkedIn Follow Ross on Twitter Send Ross an email

SEO conversations with the widely respected Ross Hudgens of Siege Media! This conversation felt like a masterclass in SEO. Subscribe to our channel to get more good stuff like this :) https://www.youtube.com/kopywriting?sub_confirmation=1 We go over a wide range of topics like SEO tactics we see working, how much time it takes to create a piece of content marketing and way more! ▶️ Also join our new "Copywriting Course Clips" channel: https://www.youtube.com/channel/UCWSM9I6Zo9v3ZgXdgcAn07A Follow Ross Hudgens and Siege Media:

Ross Hudgens is the Founder and CEO of Siege Media, an SEO-focused content marketing agency. Siege Media specializes in creating best-in-class content using parallax animations, design, and their own in-house photo studio. The team's elite services have earned them an Inc. 5000 placement for the past three years, and the agency has also been named as one of Inc.'s Best Workplaces. In this episode… What are your personal injury law firm's strategies for link building? Do you publish content and aggressively go looking for link numbers in the first couple of months? If so, Ross Hudgens has some tips for you on how to build backlinks in a more sustainable and successful way. Why settle for short-term, sometimes risky, backlinks when you could easily build a marketing engine if done right? As Ross says, you should think passive, organic link building for long-term value. This is the strategy that his team at Siege Media uses to give clients SEO success that lasts. Listen to this episode of The Rankings Podcast with Chris Dreyer as Ross Hudgens, the Founder and CEO of Siege Media, shares his expertise on SEO-based content marketing for personal injury lawyers. Ross reveals his top tips for link building, the tools he uses to gauge the social success of a topic, and why you should optimize your pages for long-term outcomes. Stay tuned.

Today we flip the script. Director of Content Marketing, Vince Nero, chats with our founder, Ross, on a variety of SEO topics spanning algorithm shifts, link building, UX/UI and running and agency. Ross shares his new thoughts and theories, as well as how that has evolved since starting Siege Media 5+ years ago. Subscribe to C&CListen on iTunesListen on StitcherListen on Spotify Show Notes: 1:14: How much should SEOs be tuned in to algorithm shifts? 3:00: What to look for when an algorithm change happens 7:00: Quantifying links and link value to C-Suite 10:45: Industries that we say no to working with and our ideal client 13:22: Importance of building a brand on top funnel 16:48: Link relevancy, link volume and links to bottom funnel 21:59: How to make a business case for SEO and content changes Check out our video version on YouTube as well:  Show Links: Traffic Think Tank How to Prove Outreach ROI with Link Value Ratio by Ross What We Learned Analyzing the Cost Per Link of 500+ Posts by Caroline Gilbert How to Build Links to Bottom Funnel Pages podcast episode Follow Ross on Twitter Follow Vince on Twitter Produced by Cara Brown Send Ross an email

Outreach is a regular part of our day to day, but we hate calling ourselves "link builders." In this returning episode of Content & Conversation, Ross and Caroline sit down to talk about how Siege Media is starting to look at link building more strategically than just manual outreach. They cover what passive link intent means and common keyword phrases that indicate opportunity. Did we also mention we talk about clowns? This is our first episode in our newly revamped format where we'll be returning every Tuesday, so make sure you're subscribed so you don't miss us. Subscribe to C&CListen on iTunes Show Notes: 0:49: Why organic link generation is important to Google 2:46: Why UX matters before you start anything 6:40: How to know if passive link acquisition is happening in your market 9:41: Keywords that fit this framework 11:34: How to pair passive link generation with manual outreach 15:12: How to think about content that can support this effort Show Links: Listen on Stitcher Listen on Spotify Follow Ross on Twitter Follow Caroline on LinkedIn Produced by Cara Brown Organic Discovery SERPs vs. Pitchable SERPs Send Ross an email

Design Bytes, Episode 1 features an interview with designer & illustrator Nick Brito and lettering artist & food stylist Casey Ligon about how they got started, their success and failures, and how to grow your own following on social media. Hosted by Heath Vester and Megan Cary for AIGA Mobile. About the Panelists Nick Brito is an illustrator and designer for Siege Media in Austin, TX. After graduating in 2016, he started using Instagram as a platform to share his illustration side projects. Since then he has been able to grow his audience from 200 followers to over 25,000. Casey Ligon is a lettering artist, photographer, food stylist, and chalk muralist who has worked with brands such as P.F. Chang's, Snickers, Publix, Shoe Carnival, LUNA Bars, Magnum, and Panera. She freelances full-time, has been featured on Good Type, and has a following of over 34,000. Links http://www.mobile.aiga.org http://www.instagram.com/aigamobile http://www.instagram.com/caseyligon http://www.instagram.com/nick.brito --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app Support this podcast: https://anchor.fm/aigamobile/support

Ross Hudgens is the founder of Siege Media, an agency that helps great brands scale with SEO-focused content marketing. Ross founded Siege Media in 2012 and they have continued to grow since then and have made it to the Inc. 5000 list these past three years and they were also recognized as Inc.’s Best Workplaces. Their past and current clients include Airbnb, TripAdvisor, Shutterfly, Zillow, Intuit, Audible, and many more.  Ross also runs GrowthComet, a training course of record for agencies, freelancers, and consultants looking to 10x their growth. He runs GrowthComet with his partner, Johnathan Dane, CEO of $10M ARR CRO/PPC agency KlientBoost.  In this episode… No other marketing channel offers immediate and long term value like content marketing. But many brands still continue to struggle to gain a strong foothold in the world of content which means they’re unable to generate the optimal ROI for their business. And this is why it’s a good idea to hire a team who knows what they’re doing and can get the results you need to market your brand efficiently in order to grow your business.   Ross Hudgens’ company, Siege Media, is in the business of taking away the guess work in content marketing from their clients because they take on the content marketing steering wheel and drive their brand to its desired destination.  Learn more about Ross Hudgens and Siege Media in this episode of INspired INsider as Dr. Jeremy Weisz interviews him about how they help grow the bottomline of companies they work with through content marketing. They will be talking about what makes for great content, what makes a content go viral, the best tools to use for content marketing, and more so stay tuned.

This post was originally published on July 3, 2017, and updated on December 12, 2019. Synopsis By adding an infographic to your blog, and giving your readers an easy way to share it, is a sure way to help build your network. We can make the infographic easy to share by adding a “share box” immediately below it. This gives other bloggers a fast and simple way to share your infographic. Here are the three simple steps that I follow in order to create and add a “share box” to my own infographics. What You Will Learn In This Post 1. You'll learn an easy and fast way to add a “share box” to your infographic. 2. You'll learn why a “share box” is an excellent and painless way to get your readers to share your infographic. 3. You'll learn why an infographic with a share box below it will help you look more like a professional blogger. Introduction Infographics are a visually compelling way to grab a reader's attention. They can very quickly help you communicate information in an easy-to-digest format. And, by adding an infographic to your blog, and giving your readers an easy way to share it, is a sure way to help build your network. We can make the infographic easy to share by adding a “share box” immediately below it. This gives other bloggers a fast and simple way to share your infographic. This share box contains an “html embed code” that other bloggers can copy and paste into their own blog. This will make your infographic appear on their blog, and it also gives your blog a backlink. Thank you to Joel Friedlander of TheBookDesigner.com for linking to my blog post from his blog Carnival Of The Indies #111 Here are the three simple steps that I follow in order to create and add a “share box” to my own infographics: Share This Image On Your SitePlease include attribution to "KunzOnPublishing.com" with this graphic. STEP # 1. Create Your Infographic I typically create my blog post first. Then I design an infographic that can explain the information in my blog post in a simple, fun, and easy-to-understand format. I try to keep it visually appealing by using colors, fonts, and images that will catch the reader's eyes. I use Adobe Illustrator CC, and then convert the finished Illustrator file into a jpg. Then I simply upload that image to my WordPress media folder. STEP # 2. Place Infographic Into Your Blog Post I then find a place within my post to place the image, such as between major sections or between paragraphs. Then I click the “Add Media” button and then choose the appropriate image from my blog's media folder. You must do this from within the “text editing” page, NOT the “visual editing” page. “By adding an infographic to your blog, and giving your readers an easy way to share it, is a sure way to help build your network.” (Tweet) STEP # 3. Add A “Share This Image Box” Under The Infographic Start by using an “embed code generator” that will help you create your share box. The best one I've been able to find so far is by Siege Media. I didn't have much luck finding a WordPress plugin that I liked, or that would do what I wanted it to do for me. But this one by Siege Media fits my needs perfectly. All of the fill-in boxes are self-explanatory. Blank embed code generator form. Form provided by Siege Media. Filled-in embed code generator form. Form provided by Siege Media. Here is a sample of the html code that i use to create the share box. THE VIEW OF THE HTML ON MY BLOG: Here is what the final HTML code looks like on my blog post's text editing page: 1. The first section in the image below is the code for the actual jpg image of the infographic that will appear in my blog post. 2. This second section in the image below is the code for the share box that will appear just below my infographic. Screenshot of the html code that I have placed into my WordPress blog. THE VIEW FROM MY BLOG: Here is what the finished infographic and share box looks like on my blog...

Join Johnathan and Sean as they interview Ross Hudgens from Siege Media, Andy Crestodina from Orbit Media, and Kristin Tynski from Fractl. Do you have questions for our guests or hosts or want to see a topic featured? Email us at BoostSauce@klientboost.com! Don't have time to listen? Read the full transcript here: https://klientboost.com/boost-sauce/episode-007-content-marketing-2/

In this episode, the final episode of Season #1 of The Page 2 Podcast, we talk with Ross Hudgens, Founder and CEO of Siege Media. We cover his beginnings in the SEO world centering around link building around the time of the Penguin update, how he went from beginning his career on the corporate side to founding his own company, the challenges of being a business owner and entrepreneur. We also discuss the Siege Media video content strategy, how their amazing studio and video production quality comes together, if he ever feels any pressure being the face of most of the videos, and much more.

Hey, it’s Stiles from Brand Content Studios and here’s your Content Marketing Quickie for the week of June 18, 2019.   -You lucky Instagram advertiser you. You not only got something new, you got something that allegedly is going to make everything better and everyone happier. And it all has to do with how you and influencers mercilessly use each other. In the next few weeks you’ll be able to do Paid Partnership ads. That’s what it will say right there on the ad, Paid Partnership, and your brand name will be there too. It’s all about ad transparency, right? You see after all this time creating content marketing so that the public won’t be able to tell the difference between content and an ad, the platforms are having to make it clearer which is which. But what’s good about this is it lets you incorporate your brand content into their Instagram ad strategy. According to Instagram’s numbers people, 68% of people go there to interact with creators, so now brands can use those digital artists in an advertising environment that includes all those Facebookie targeting options. Now your Paid Partnership post can go beyond your followers and you’re your influencer’s followers, allowing more discovery of both. See how that works? Agencies like Scott Harkey’s OH Partners dig it. Brands like Liat Weingarten’s Old Navy dig it. You know Instagram has some pretty unhappy influencers, and they’re hoping this makes them a little happier. And isn’t that what we all want? Just to be a smidge happier? What made them unhappy was Instagram taking away the like counts from posts. So this could be a way to appease them with additional reach. I don’t know. Influencers are a vain lot and they get off on big like numbers. Anyhoo, this Paid Partnership ad option will also be available in Stories in a few months. https://www.adweek.com/digital/instagram-advertisers-can-now-promote-creators-organic-branded-content-posts-as-ads/   -How important is mobile? Well put your phone in the driveway, run over it with your car, and see how you feel. That’s how important mobile is. Vince Nero reports that Siege Media just put out some stats to back that on up. 1. Browsers and apps have to be really fast on mobile. After all, the expectation is “I’m on mobile, I’m on the go, I’m so busy and important I need this site to load instantly.” Think with Google says 53% of mobile users are gone if things don’t happen in 3 seconds, probably sooner. 2. Despite more power and big beautiful monitors, nobody wants to sit down to a desktop anymore. ISSUU, I’m not stuttering, all those letters are in their name, shows mobile traffic has a 125% growth rate. Desktop has a 12% growth rate. Wah wahhh. 3. The most value is in video content, especially videos that make you feel something. It’s not just me, Animoto did a study showing 29% of men and 23% of women are likely to comment on emotional videos. 4. Think with Google also found people interact twice as much with brands on mobile than anywhere else. And 5, you should use social to listen and see what people want on mobile from you. That’s why I keep the Content Marketing Quickie quick…cause you’re on the go! Go, go, go! Very busy, very important. http://exclusive.multibriefs.com/content/5-mobile-content-tips-backed-by-statistics/marketing   -Aw, what’s the matter Skipper? You’ve submitted 498 guest posts to influential sites and got turned down by every single one of them? You know why? Because you know and they know that you’re just trying to use them to get authoritative links back to your site, a site which is probably much less authoritative than theirs because otherwise you wouldn’t be trying to get on it. Adam Torkildson says don’t feel too bad. There’s nothing wrong with trying to guest post, just be cool about it and understand how things work. These sites got to be the coveted authoritative sites that they are by making sure the content that goes on it stays high value. Now I know you think every word you write is pure Shakespearean gold cuddling the knowledge of the great minds of our time like Newton, Hawking and Carrot Top, but…maybe not. Probably not. When you send in your 498 articles, they’re thinking is this real difference-making content? Will it actually hurt our influence? Is it something new or just the same old rehash and bringing up the rear thought leadership? Literally, you won’t be able to pay them to harm the influence they’ve worked so hard and spent so much time building up. Adam’s tips to give yourself at least a shot. Don’t sell yourself in the article, don’t put 12 links to yourself in it. And as mentioned earlier, add real value with something fresh. If you aren’t providing that, you aren’t needed. And lastly, make sure you are writing for the site’s niche audience. You’re not submitting the same article unedited to 20 different places, are you? Well stop it. https://socialmediaexplorer.com/content-marketing-2/having-a-hard-time-guest-posting-youre-not-alone/   -And lastly, what kind of Quickie would I be if I didn’t include some of the more pertinent info for digital marketers that came out of the Mary Meeker annual Internet Trends Report? They call her the queen of the Internet y’know. Well this thing is 333 slides long so here we go…slide #1. Wait, don’t hit stop and go find an NPR podcast, I’m not going through all 333. Just the fun ones. Internet ad spending was up 22% in 2018; most of it’s on Google and Facebook, but Amazon and Twitter are growing their share a bit. 62% of digital display ad buying is for programmatic, and that number is really headed up…up and to the right. It’s costing more, a lot more, to acquire customers. Now we all know that sucks because if it gets too high, it’s really not worth the long-term revenue that each new customer provides. Mary says things like free trials and unpaid tiers are going to play a much bigger role in customer acquisition going forward. For instance this podcast is free, and it’s my devilish plan that it will make you listen to more episodes which will also be free so…I don’t seem to have much of a business plan here. Dangerous waters ahead for targeted advertising thanks to regulation and privacy issues. Nobody knows where all that is going to land just yet. Plus, although more people are seriously starting to worry about it, Americans are spending more time with digital media than ever: 6.3 hours a day in 2018, up 7%. Mostly on mobile. So, if you make some half decent content, the people are definitely glued to their smartscreens. Time spent on YouTube and Instagram is going up most. Digital is now 28% of all video usage time, so TV’s share is down to 72% cause I math. Monthly active podcast users went from 22 to 70m since 2008, with the sharp rising trend hitting right before 2014. Images rule when it comes to content and how we communicate, we are basically regressing to grunts and cave drawings. And lastly, I just have to say my heart goes out again to all my friends in my former industry of radio, which continues to get screwed over royally by advertisers. When you look at TV, desktop and mobile, the ad spend share pretty much matches up with its usage by the public. But look at print, and even though only 3% of media time is spent there, advertisers love it anyway – giving it 7% of ad spend. Now look at radio, it represents 12% of media usage, but advertisers couldn’t care less. It only gets 8% of ad spend. Maybe ad buyers are still just pissed they didn’t win concert tickets as a kid. https://www.vox.com/recode/2019/6/11/18651010/mary-meeker-internet-trends-report-slides-2019   That’s the Content Marketing Quickie for this week. Subscribing will make it easier for you to get. Course if you use the Apple podcast app, they’ll stop counting downloads if you don’t listen for a while so…use Spotify. Back next week.

In this episode we talk with Vince Nero from Siege Media about his journey into search as well as his recent article in PAGES Magazine. Thanks for listening and be sure to subscribe wherever you get your Podcasts. seatgeek.com is the example Vince gives in this episode if you are following along.

In episode #5 of the Marketing Mantra podcast, I'll be talking about a simple SEO hack you can use to build high-quality backlinks. -=-=-=-=- Time-stamped Show Notes [00:29] Episode Topic: A Simple SEO Hack to Get High Quality Backlinks [01:18] This SEO hack is building backlinks through infographics. [01:59] The first aspect of designing an infographic involves keyword research. [02:10] Use tools like Google Image Search, Buzzsumo, and Pinterest to discover popular infographic topics. [03:37] Use design tools like Canva, Venngage, and Piktochart to design your own infographic. [06:13] Next, you need to promote your infographic and generate high-quality backlinks. [07:50] Generate an embed code for your infographic using Siege Media's Embed Code Generator. [08:39] Submit your infographic to infographic submission sites. [10:45] Promote your infographic on Reddit. Submit your infographics to this infographics subreddit. You can also share your content on these marketing subreddits. But be sure to read the guidelines. [11:38] Try Brian Dean's Guestographic Link Building Method to get tons of contextual backlinks. [14:22] That's it for this episode of Marketing Mantra! -=-=-=-=- Tools and resources discussed in the episode: 3 online tools to design infographics: 1. Canva - https://www.canva.com/ 2. Venngage - https://buff.ly/2OteACe 3. Piktochart - https://piktochart.com/ Want to hire a freelance designer to design your infographic? Check out these sites: 1. Fiverr - https://www.fiverr.com/ 2. Upwork - https://www.upwork.com 3. Freelancer - https://www.freelancer.com Siege Media Embed Code Generator - https://www.siegemedia.com/embed-code-generator 40 Infographic Submission Sites to Generate Backlinks - https://www.99signals.com/infographic-submission-sites/ How to Get Backlinks With Guestographics (by Backlinko) - https://backlinko.com/how-to-get-backlinks For a detailed explanation of the infographic link building technique, visit: https://www.99signals.com/high-quality-backlinks-infographics/ -=-=-=-=- BONUS RESOURCES + FREE DOWNLOADS If you're a fan of the podcast, here are some FREE online marketing resources from my blog, 99signals, to help you level up your marketing skills: The Essential Guide to Link Building with Infographics (https://resources.99signals.com/infographic-backlinks-pdf) - Did you know you could build high-quality, authoritative backlinks with well-designed infographics? This PDF guide will show you how you can easily design an infographic and quickly build high-quality backlinks to supercharge your SEO. Top-rated articles at 99signals (https://www.99signals.com/best/) - This page contains a list of all the top-rated articles on my blog. It's a great place to get started if you're visiting 99signals for the first time. -=-=-=-=- Visit https://www.99signals.com for more insights on SEO, blogging, and marketing. --- Send in a voice message: https://anchor.fm/sandeep-mallya/message

That title is no hyperbole. I don’t know what number you would guess ‘massive’ means, but Ross and his company Siege Media have grown traffic by 250,000-500,000 monthly visits for clients like Zillow, TripAdviser and ZipRecruiter. I’d call that ‘massive’! I wanted to know how they do this, so I invited him on the show to find […] The post 054: 7 Steps To Massive Traffic Growth (SEO & Content Marketing) appeared first on Evolving SEO.

Média bajnokság összegzés, S7 edge, GearVr és kickstarter hülyeségek