Podcasts about go fish digital

Send us a textCurious about the secrets to building quality backlinks and boosting your SEO?In today's episode of the Digital Revolution Podcast, Eli talks with Kalina MacKay, who leads digital PR, copywriting, and design at Go Fish Digital. They dive into her journey from journalism to digital PR, innovative link-building strategies, and the shifting landscape of SEO. Get expert tips on creating impactful content, earning valuable backlinks, and steering clear of common mistakes.00:00 Intro01:50 Who is Kalina McKay?06:00 Kalina's Current Role08:16 What Currently Excites Kalina10:21 Kalina's Current AI Project11:44 Why Link Building is Crucial for SEO Success14:31 How to Analyze Link-Building Strategies15:54 Disavow Links vs. Launching a New SEO Campaign16:58 Understanding Digital PR19:42 What is Tangential Content21:14 Strategies that Follow Google Guidelines24:02 How to Craft an Effective Outreach Pitch for Journalists27:21 The Benefits of Using Landing Pages29:28 Why Content is Still King30:35 How to Source Contacts, Add Value and Build Relationships33:51 Top 3 Common Link-Building Mistakes to Avoid36:05 Expert Link-Building Advice for Better SEODon't forget to help us grow by subscribing and liking us on YouTube!Go to TheDigitalRevolutionPodcast.com to learn more!Leave Some Feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect With Us:Fire Us Marketing Instagram LinkedIn YouTube The Digital Revolution Podcast Instagram LinkedIn YouTube Eli Adams Personal LinkedIn TikTok

Send us a textIn this episode of The Digital Revolution Podcast, we delve deep into the intricacies of Technical SEO with Chris Long, VP of Marketing at Go Fish Digital. Chris shares his extensive knowledge on optimizing search performance, offering practical insights that are crucial for anyone looking to enhance their website's visibility and functionality. Here's what we covered:The Importance of Technical SEO: Chris emphasizes how resolving technical issues on one page can impact thousands, highlighting the scalability of technical solutions in SEO.Tools and Techniques: From log file analysis to structured data implementation, Chris discusses the tools that are essential for diagnosing and resolving SEO issues, such as Screaming Frog for in-depth site audits and Google's indexing reports for spotting potential problems.Practical Applications: Learn how technical SEO practices like proper indexing and crawl control can drastically affect a site's performance in search results, translating into significant revenue opportunities.Future of SEO with AI: Chris gives us a sneak peek into the future, discussing how AI can transform SEO practices by automating and enhancing content creation and analysis.Chris's Journey into SEO: Starting from his days in finance to becoming a seasoned SEO expert, Chris's path is a testament to the power of curiosity and continuous learning in the digital age.For anyone looking to understand the backend of their website and improve their overall online strategy, this episode is packed with actionable advice and expert insights that can be applied to any digital marketing effort. Whether you're a business owner, a budding digital marketer, or a seasoned SEO professional, there's something in this episode for you.Don't forget to help us grow by subscribing and liking us on YouTube!Go to TheDigitalRevolutionPodcast.com to learn more!Leave Some Feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect With Us:Fire Us Marketing Instagram LinkedIn YouTube The Digital Revolution Podcast Instagram LinkedIn YouTube Eli Adams Personal LinkedIn TikTok

“ If your website isn't helping people, then you're just selling something… and Google might not like that” Today we're talking to Chris Long, the VP of Marketing at Go Fish Digital, a full-service digital marketing agency that works with mid-market to Fortune 500 companies.  Chris is an SEO expert, a thought leader in this space and he's helping us dive further into this world of understanding how we can better utilize tools and content to drive organic traffic to our website. We continue to emphasize marketing is a multi-layered approach and SEO is a critical part of that strategy. From creating educational content, service-specific and localized landing pages, to optimizing all components of your Google My Business Profile, we are hitting key areas that all small businesses should be implementing.  Check out Chris's LinkedIn for resources and SEO tips and content each week and sign up Newsletters like The Splash, Search Engine Round Table and Search Engine Land for aggregated, updated SEO content and strategies. Sign up for the Newsletter: https://gofishdigital.com/newsletter/Follow Chris on LinkedIN:  https://www.linkedin.com/in/chris-long-marketing/Twitter: @gofishchris

Chris Long is the VP of Marketing for the Go Fish Digital team. He works with unique problems and advanced search situations to help clients improve organic traffic through a deep understanding of Google's algorithm and web technology. In This Conversation We Discuss: (50 Characters)[00:45] Intro[01:07] ChatGPT for SEO[02:28] ChatGPT for more technical things[03:07] Utilizing ChatGPT for auditing[04:26] Setting up a Shopify site with the help of ChatGPT[06:00] Figuring out your category page strategy[07:16] Generating feedback from ChatGPT for page setup[08:08] ChatGPT for product reviews[08:55] Using ChatGPT to import third-party data[09:36] Prompting ChatGPT to create a visualization[10:47] Using ChatGPT for CRO and SEO[11:29] Embracing AI as marketers [12:51] ChatGPT as a baseline for every marketer's output[13:12] Marketers on ChatGPT as part of SEO workflow[13:56] ChatGPT vs a strong technical SEO[14:55] Weak mathematical functionality of ChatGPT[15:26] Verifying ChatGPT's content accuracy & sensitivity[16:00] Checking information quality for health & finance [16:34] Drawbacks of taking ChatGPT at face value[17:46] Technical skills made accessible by ChatGPT[19:01] AI tools help create new custom solutions[19:32] How to reach out to Go Fish Digital Resources:Subscribe to Honest Ecommerce on YoutubeMost-awarded, data-first digital agency in the United States by the Global Search Awards gofishdigital.com/Follow Chris Long on LinkedIn linkedin.com/in/chris-long-marketing/Follow Chris Long on Twitter twitter.com/gofishchrisIf you're enjoying the show, we'd love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!

My guest on this week's episode of Suds & Search is Daniel Russell, Board Member at Go Fish Digital. Daniel is a veteran digital marketer. During his time at Go Fish Digital, he's worked on campaigns for the New York Times, Wikipedia, General Electric, and many other iconic brands. He's an in-demand conference presenter. A few places you might've heard Daniel speak include SearchLove, Content Marketing Conference, Inbound, and the Digital Summit series. Often times, digital marketing conversations and conference presentations fail to emphasize that you're going to need buy-in from the C-suite. The C-suite is less enamored with metrics we're accustomed to using. What they care about is profit. Daniel has served in a variety of leadership roles, including positions outside of search. This experience makes him a great person to talk to about stakeholder buy-in. We'll have a wide-ranging conversation about how marketers can speak more persuasively to key stakeholders and just as importantly, what not to do. Grab something cold to drink and join me for a conversation with Daniel Russell. We'll chat about the importance of speaking about profits, not just vanity metrics, we'll spend a little time talking about the messy world of attribution, and I'm going to ask him about the importance of forecasts and predictions. Catch SearchLab on these platforms: https://www.linkedin.com/company/searchlabdigital/ https://www.facebook.com/SearchLabDigital/ https://twitter.com/SearchLabAgency https://www.youtube.com/c/SearchLabSubscribe to Suds & Search | Interviews With Today's Search Marketing Experts on Soundwise

Chris Long is the VP of Marketing at Go Fish Digital and has found himself there through a curvy road that began in finance in Pittsburg, Pennsylvania. He's learned a lot about key traits in a mentor, content strategy, and technical SEO along the way. Be sure to listen to this episode to hear how he customizes his strategy in all things mentorship, technical SEO, and more! Episode Highlights:Chris Long came from a background in finance and discovered the world of digital marketing. He's learned it welcomes people from all backgrounds and experiences. At his first job, he worked closely with the small business owner and got an inside look at how a business operated and how marketing folded into the larger landscape.A mentor should be different things for different people; there is no one-size-fits-all approach. A mentor should guide you and help you perform at peak capacity. Chris has drawn certain traits from past mentors and uses those in his life now and tries to pass them on to his mentees. An innate curiosity for problem-solving, self-sufficiency, and empathy are key to a good mentor relationship. Chris is a frequent content creator, whether that is written content shared on various publications and LinkedIn, or through his talks at many conferences on digital marketing. He is influenced by those topics both from external inspiration, seeing someone else discussing a topic, and internal curiosity. The stories he is most drawn to tend to be experimental, where someone has a hypothesis and tries it to see how it would play out. Episode Links:State of Search ConferenceChris's Social Media LinkedInTwitterThe Splash Newsletter by Go Fish DigitalBooksHigh Output Management by Andrew S. GroveHow to Win Friends and Influence People by Dale CarnegieOutliers by Malcolm GladwellHow to Talk to Anyone by Leil LowndesFollow The Digital Marketing Mentor: Website and Blog: thedmmentor.com Instagram: @thedmmentor Linkedin: @thedmmentor YouTube: @thedmmentor Interested in Digital Marketing Services, Careers, or Courses? Check out more from the TDMM Family: Optidge.com - Full Service Digital Marketing Agency specializing in SEO, PPC, Paid Social, and Lead Generation efforts for established B2C and B2B businesses and organizations. ODEOacademy.com - Digital Marketing online education and course platform. ODEO gives you solid digital marketing knowledge to launch/boost your career or understand your business's digital marketing strategy.

What's the difference between an offensive and defensive approach to SEO? Erin Sparks sits down with Chris Long to discuss the minutia between these two different perspectives. Chris, in his role as the Vice President of Marketing at Go Fish Digital, uses his understanding of Google's algorithm and web technology to help clients improve their organic traffic. He takes on challenging situations and complex search scenarios to achieve this goal. Learn how to be more offensive in your SEO and less defensive on this episode of the EDGE! [00:02:54] Reintroducing Chris Long  [00:04:14] Offensive SEO vs. Defensive SEO [00:07:57] Trust & SEO Priorities [00:11:37] EDGE of the Web Title Sponsor: Site Strategics [00:13:07] What is Offensive SEO? [00:15:27] Getting Buy-in from Devs [00:18:18] SEO Experimentation [00:20:19] EDGE of the Web Sponsor: Wix [00:23:09] The New Normal: Google Algorithm Changes [00:27:41] Helpful Content Update [00:31:49] EDGE of the Web Sponsor: SE Ranking [00:34:48] What Bugs/Excites You About Your Industry? Thanks to our sponsors! Site Strategics https://www.edgeofthewebradio.com/site  Wix https://edgeofthewebradio.com/wix SE Ranking https://www.edgeofthewebradio.com/seranking Follow Guest https://twitter.com/gofishchris https://www.linkedin.com/in/chris-long-marketing/ Would love it if you'd give us a rating on ratethispodcast.com/edge!

Chris Long and Erin Sparks sit down to discuss expertise, and what that may look like in the eyes of Google. The dive into the Information Gain Score, content freshness, E-E-A-T and several other SEO categories. As the Vice President of Marketing at Go Fish Digital, Chris tackles challenges and complex search scenarios to assist clients in enhancing their organic traffic by leveraging his comprehension of Google's algorithm and web technology. Learn everything you need to know about expertise online on this episode of the EDGE! [00:02:55] Reintroducing Chris Long  [00:03:08] Entity Mindset [00:08:00] Google is a Kid Thirsty for More Knowledge [00:09:59] E-E-A-T [00:12:13] Authors Should be Subject Matter Experts [00:14:29] EDGE of the Web Title Sponsor: Site Strategics [00:15:26] What is an Information Gain Score? [00:19:03] Freshness [00:23:18] EDGE of the Web Sponsor: Wix [00:24:17] Keyword Segmentation [00:29:22] Experience [00:32:28] EDGE of the Web Sponsor: SE Ranking [00:35:41] Your Digital Resume for Google Thanks to our sponsors! Site Strategics https://www.edgeofthewebradio.com/site  Wix https://edgeofthewebradio.com/wix SE Ranking https://www.edgeofthewebradio.com/seranking Follow Guest https://twitter.com/gofishchris https://www.linkedin.com/in/chris-long-marketing/ Would love it if you'd give us a rating on ratethispodcast.com/edge!

Erin Sparks sits down with Chris Long to discuss featured snippets, their value, and how to earn them on the SERP. The higher you rank in the 10 blue links the likelihood of earning a featured snippet increases. Chris is the VP of Marketing for the Go Fish Digital team and works with unique problems and advanced search situations to help clients improve organic traffic through a deep understanding of Google's algorithm and web technology. Learn everything you need to know about featured snippets on this episode of the EDGE! [00:02:53] Introducing Chris Long  [00:05:25] The Gandalf of SEO [00:07:44] Featured Snippets [00:13:18] SERP Features & Tools [00:14:48] EDGE of the Web Title Sponsor: Site Strategics [00:15:47] SERP Real Estate [00:17:36] Steps to Securing Featured Snippets [00:18:55] “What Is” Queries [00:21:13] Entity SEO & SERP Features [00:22:53] EDGE of the Web Sponsor: Wix [00:23:49] Tables In Featured Snippets [00:27:51] CMS Impacts Scale [00:30:24] EDGE of the Web Sponsor: SE Ranking [00:31:37] Organic Rankings Impact Featured Snippet Likelihood Thanks to our sponsors! Site Strategics https://www.edgeofthewebradio.com/site  Wix https://edgeofthewebradio.com/wix SE Ranking https://www.edgeofthewebradio.com/seranking Follow Guest https://twitter.com/gofishchris https://www.linkedin.com/in/chris-long-marketing/ Would love it if you'd give us a rating on ratethispodcast.com/edge!

SEO is a long game that demands the right strategy and implementation. Experts lead in the right direction. Don't overwhelm – outsmart. Bill Slawski shares his valuable insights. He is the Director of SEO Research for Go Fish Digital, where he helps guide clients on award-winning industry campaigns involving: – Search Engine Optimization (SEO) –…

Do you want to understand search patents better?   With the various Google white papers that come out and the changes in their patents, keeping up could be a task. Ultimately, we are interested in understanding SEO, where it is going, and how it will affect our business.   Bill Slawski, of SEO by the Sea and Go Fish Digital, joins Loren Baker on this episode to discuss Bill's hobby of dissecting Google, Bing, and other search-related patents – and what they mean.   While patents change, Google is doing a much better job right now of picking up video and audio, not just written anymore. Image search has also been getting smarter.   Learn how this knowledge can keep you a step ahead of the competition and help future-proof your SEO with ethical, long-term strategies.   “You don't need to have a brand mention to have value.” – Bill Slawski    “Even if your site isn't branded, having rich information will help Google understand it and regard it as a trustworthy resource” – Loren Baker    [0:00] -  How Bill started [04:15] - How companies like Google have decided to change our reality [05:19] - What Microsoft was doing that got Bill into patents [06:51] - Was it more difficult to find a patent search back then? [08:00] - How Google uses content vs. how we think of content [08:39] - How many patents does Bill see come to fruition? [09:49] - The tweet on the metrics Google has patented to rank entities [10:14] - The book example [11:19] - The skyscraper example [12:52] - The augmentation patent and what's it about [13:33] - The script that you feed Google [15:35] - When Google introduced the Same As [16:47] - Should you include competitors to backup the Same As? [17:56] - How image search has become smarter [19:15] - Bill's writeup on Detecting Brand Penetration Over Geographic Locations [20:12] - When Google acquired Skybox and what it had to do with images [22:47] - Why the unbranded results of a car insurance company ranked much higher [24:49] - Are brands ranking factors for search engines? [26:00] - How patents apply to SEO at the end of the day [32:20] - How Google can see how a product has evolved over time [35:18] - What this means for unbranded sites [36:29] - Other patents Bill has seen that are important right now  [36:53] - What Bill didn't expect about patents [37:55] - Search in audio and video [40:49] - Searching for real-time results vs. links (Bill's earthquake example) [42:43] - How Google considers content vs. what younger people think about content [43:29] - The limousine company story [44:48] - The mistake other SEO professionals make [46:49] - What Google has been saying since 1999 [47:36] - The Baltimore campaign [54:45] - How to spread your entities' influence [62:56] - The story about the Reznor brand and how it relates to entities [65:02] - What surprised Bill about the brand entity patent [66:59] - What Google does when your search results aren't getting clicks “We're living in a time where not all content is written anymore.” – Loren Baker   “We're no longer going to look for your quote in knowledge graphs. We're going to search for audio and video.” - Bill Slawski

We speak with one of our favorite minds in search today, Bill Slawski of Go Fish Digital. Bill studies patents the way a librarian studies books. In this interview, we muse about the direction Google is heading and discuss the next evolution of understanding entity relationships. [00:03:59] When Bill got started in patent sleuthing [00:07:27] Tracking the authors of the patents, like authors of good books [00:13:40] Tying it all together: “You shall know a word by the company it keeps” [00:19:20] Tying entities into search can be easier that SEO [00:22:57] The weight and impact of taxonomies and ontologies  [00:26:36] The language models that Google is building now [00:28:36] Latent Semantic Indexing is a misnomer

On Episode 92, Bill Slawski, Director of SEO Research at Go Fish Digital, explains Semantic SEO and how Google has been steadily moving to an entity based focus on mapping digital and real-life 'things' in order to enhance the intelligence of surfacing the correct content for any type of query.

Bill Slawski talks with Jason Barnard about knowledge panels Bill Slawski is the Director of Search Marketing for Go Fish Digital and the editor of SEO by the Sea. He has been doing SEO since 1996, and is regarded as a teacher and mentor to the SEO community - educating on both core and complex SEO principles. Google created the Knowledge Graph back in 2012, and as it started to focus on indexing “things” instead of “strings” - the world of SEO has not been quite the same again. As Bill explains: “strings to things, where it is not so much about matching keywords, but instead, about answering questions involving things”. This was a fascinating and insightful episode where Jason Barnard and Bill Slawski discuss in depth the Knowledge Graph, knowledge panels, and entities in search. Bill also touches on the concept of “Teachable Moments” - a fascinating concept that ties in with the Zero-click searches Rand Fishkin talks about. We will certainly hear more about in the coming months (and years). How does the Knowledge Graph confidence score work? How does Google ‘learn'? WHat purpose do knowledge panels serve? What triggers a Knowledge Panel?  You'll find out all about that and much more! Further reading: https://gofishdigital.com/what-is-semantic-seo/ https://www.searchenginejournal.com/queries-structured-information-cards/389002/ What you'll learn from Bill Slawski 00:00 Bill Slawski with Jason Barnard02:18 Word Vectors in search05:29 How Google identifies entities in search07:40 Teachable moments in search08:59 Do PAA Boxes mean that Google understood the entity within the query?10:11 Bill Slawski's Brand SERP14:53 How does Google's Knowledge Graph confidence score work?18:48 How Google distinguishes between reliable vs popular sources21:48 Building your presence in the Knowledge Graph today24:18 Geolocation, relevance and topicality as factors in the Knowledge Graph27:35 Does Google understand physical entities better than conceptual entities?33:19 What purpose do Knowledge Panels serve in Google's eyes?35:45 What triggers a Knowledge Panel?38:08 Trigger Terms according to Bill Slawski38:45 Label Terms according to Bill Slawski40:07 Bill Slawski expands on how knowledge panels evolve42:02 Google's challenge in understanding certain entities43:47 The concept of Dominant Entities explained by Bill Slawski Subscribe to the podcast Subscribe here >> This episode was recorded live on video March 24th 2021 Recorded live at Kalicube Tuesdays (Digital Marketing Livestream Event Series). Watch the video now >>

Bill Slawski talks with Jason Barnard about knowledge panels Bill Slawski is the Director of Search Marketing for Go Fish Digital and the editor of SEO by the Sea. He has been doing SEO since 1996, and is regarded as a teacher and mentor to the SEO community - educating on both core and complex SEO principles. Google created the Knowledge Graph back in 2012, and as it started to focus on indexing “things” instead of “strings” - the world of SEO has not been quite the same again. As Bill explains: “strings to things, where it is not so much about matching keywords, but instead, about answering questions involving things”. This was a fascinating and insightful episode where Jason Barnard and Bill Slawski discuss in depth the Knowledge Graph, knowledge panels, and entities in search. Bill also touches on the concept of “Teachable Moments” - a fascinating concept that ties in with the Zero-click searches Rand Fishkin talks about. We will certainly hear more about in the coming months (and years). How does the Knowledge Graph confidence score work? How does Google ‘learn'? WHat purpose do knowledge panels serve? What triggers a Knowledge Panel?  You'll find out all about that and much more! Further reading: https://gofishdigital.com/what-is-semantic-seo/ https://www.searchenginejournal.com/queries-structured-information-cards/389002/ What you'll learn from Bill Slawski 00:00 Bill Slawski with Jason Barnard02:18 Word Vectors in search05:29 How Google identifies entities in search07:40 Teachable moments in search08:59 Do PAA Boxes mean that Google understood the entity within the query?10:11 Bill Slawski's Brand SERP14:53 How does Google's Knowledge Graph confidence score work?18:48 How Google distinguishes between reliable vs popular sources21:48 Building your presence in the Knowledge Graph today24:18 Geolocation, relevance and topicality as factors in the Knowledge Graph27:35 Does Google understand physical entities better than conceptual entities?33:19 What purpose do Knowledge Panels serve in Google's eyes?35:45 What triggers a Knowledge Panel?38:08 Trigger Terms according to Bill Slawski38:45 Label Terms according to Bill Slawski40:07 Bill Slawski expands on how knowledge panels evolve42:02 Google's challenge in understanding certain entities43:47 The concept of Dominant Entities explained by Bill Slawski Subscribe to the podcast Subscribe here >> This episode was recorded live on video March 24th 2021 Recorded live at Kalicube Tuesdays (Digital Marketing Livestream Event Series). Watch the video now >>

Bill Slawski talks with Jason Barnard about knowledge panels Bill Slawski is the Director of Search Marketing for Go Fish Digital and the editor of SEO by the Sea. He has been doing SEO since 1996, and is regarded as a teacher and mentor to the SEO community - educating on both core and complex SEO principles. Google created the Knowledge Graph back in 2012, and as it started to focus on indexing “things” instead of “strings” - the world of SEO has not been quite the same again. As Bill explains: “strings to things, where it is not so much about matching keywords, but instead, about answering questions involving things”. This was a fascinating and insightful episode where Jason Barnard and Bill Slawski discuss in depth the Knowledge Graph, knowledge panels, and entities in search. Bill also touches on the concept of “Teachable Moments” - a fascinating concept that ties in with the Zero-click searches Rand Fishkin talks about. We will certainly hear more about in the coming months (and years). How does the Knowledge Graph confidence score work? How does Google ‘learn’? WHat purpose do knowledge panels serve? What triggers a Knowledge Panel?  You'll find out all about that and much more! Further reading: https://gofishdigital.com/what-is-semantic-seo/ https://www.searchenginejournal.com/queries-structured-information-cards/389002/ https://www.youtube.com/watch?v=zoFBzmVrojw In partnership with Wordlift What you’ll learn from Bill Slawski 00:00 Bill Slawski with Jason Barnard02:18 Word Vectors in search05:29 How Google identifies entities in search07:40 Teachable moments in search08:59 Do PAA Boxes mean that Google understood the entity within the query?10:11 Bill Slawski’s Brand SERP14:53 How does Google's Knowledge Graph confidence score work?18:48 How Google distinguishes between reliable vs popular sources21:48 Building your presence in the Knowledge Graph today24:18 Geolocation, relevance and topicality as factors in the Knowledge Graph27:35 Does Google understand physical entities better than conceptual entities?33:19 What purpose do Knowledge Panels serve in Google's eyes?35:45 What triggers a Knowledge Panel?38:08 Trigger Terms according to Bill Slawski38:45 Label Terms according to Bill Slawski40:07 Bill Slawski expands on how knowledge panels evolve42:02 Google's challenge in understanding certain entities43:47 The concept of Dominant Entities explained by Bill Slawski

Bill Slawski talks with Jason Barnard about knowledge panels Bill Slawski is the Director of Search Marketing for Go Fish Digital and the editor of SEO by the Sea. He has been doing SEO since 1996, and is regarded as a teacher and mentor to the SEO community - educating on both core and complex SEO principles. Google created the Knowledge Graph back in 2012, and as it started to focus on indexing “things” instead of “strings” - the world of SEO has not been quite the same again. As Bill explains: “strings to things, where it is not so much about matching keywords, but instead, about answering questions involving things”. This was a fascinating and insightful episode where Jason Barnard and Bill Slawski discuss in depth the Knowledge Graph, knowledge panels, and entities in search. Bill also touches on the concept of “Teachable Moments” - a fascinating concept that ties in with the Zero-click searches Rand Fishkin talks about. We will certainly hear more about in the coming months (and years). How does the Knowledge Graph confidence score work? How does Google ‘learn'? WHat purpose do knowledge panels serve? What triggers a Knowledge Panel?  You'll find out all about that and much more! Further reading: https://gofishdigital.com/what-is-semantic-seo/ https://www.searchenginejournal.com/queries-structured-information-cards/389002/ What you'll learn from Bill Slawski 00:00 Bill Slawski with Jason Barnard02:18 Word Vectors in search05:29 How Google identifies entities in search07:40 Teachable moments in search08:59 Do PAA Boxes mean that Google understood the entity within the query?10:11 Bill Slawski's Brand SERP14:53 How does Google's Knowledge Graph confidence score work?18:48 How Google distinguishes between reliable vs popular sources21:48 Building your presence in the Knowledge Graph today24:18 Geolocation, relevance and topicality as factors in the Knowledge Graph27:35 Does Google understand physical entities better than conceptual entities?33:19 What purpose do Knowledge Panels serve in Google's eyes?35:45 What triggers a Knowledge Panel?38:08 Trigger Terms according to Bill Slawski38:45 Label Terms according to Bill Slawski40:07 Bill Slawski expands on how knowledge panels evolve42:02 Google's challenge in understanding certain entities43:47 The concept of Dominant Entities explained by Bill Slawski Subscribe to the podcast Subscribe here >> This episode was recorded live on video March 24th 2021 Recorded live at Kalicube Tuesdays (Digital Marketing Livestream Event Series). Watch the video now >>

What's the use of having a highly optimised set of products and categories if Google can't read them? Or if pages take forever to load and customers start going elsewhere. All your hard work is lost! This week our host, Nick Trueman, caught up with technical SEO expert Chris Long from Go Fish Digital ( https://gofishdigital.com/ ) based in the United States. The focus of this episode is around the easy and more complicated things you can optimise for SEO. Tune in to get your todo list of things to implement or learn, and then implement. Stay tuned for Part 3 next week on Content Optimisation for SEO. Support the show (https://www.facebook.com/groups/WinningWithShopify/)

Chris Long is a Senior SEO Manager at Go Fish Digital who works with unique problems and advanced search situations to help clients improve organic traffic through a deep understanding of Google's algorithm and web technology.  On this podcast, we talk about when you should start focusing on SEO, the importance of meta and product descriptions, Shopify’s SEO quirks, and so much more! To learn more, visit: http://honestecommerce.co Resources: Chris LinkedIn Page: linkedin.com/in/chris-long-391a2341 Chris’s Twitter handle: @gofishchris Go Fish Digital’s website: gofishdigital.com Get started with SEO: moz.com/beginners-guide-to-seo Go Fish Digital’s Shopify SEO Learning Center: gofishdigital.com/shopify-seo Chris’s guide to Shopify SEO: moz.com/blog/shopify-seo Visit gorgias.link/honest to get your 2nd month with Gorgias free! Visit klaviyo.com to schedule a demo! Visit postscript.io/install for a free 30-day trial! To get updates on our new episodes and exclusive deals from our partners, text HONESTVIP to 72599 and join our VIP texting list!

Joining us for Career Day is Chris Long, a Senior Manager of SEO at Go Fish Digital, which is a leading agency for online reputation management, providing their clients with expertise in search engine optimization, content marketing, social media marketing, influencer marketing and more. In part 2 of our conversation, we're going to talk about what life is really like working inside an agency. Connect With: Chris Long: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // Twitter

Joining us for Career Day is Chris Long, a Senior Manager of SEO at Go Fish Digital, which is a leading agency for online reputation management, providing their clients with expertise in search engine optimization, content marketing, social media marketing, influencer marketing and more. In part 1 of our conversation, we're going to talk about Chris' career path and how he ended working at Go Fish Digital. Connect With: Chris Long: Website // LinkedIn The Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // Twitter

Directors Cut: This is another set of marketing topic excerpts from Bill & Ammon's Bogus Hangout where Terry (a regular) has edited the podcast removing the topics that aren't SEO or internet marketing in nature. Topics included: Google Quality Raters Guide Updated Quality Raters Guide Changes How Local Results are Reviewed Only 2% Of Users go Past Page 1 in SERPs No Click Searches Reach 50% New QRG Seeking More Details Google Adds Package Tracking to SERP Google and Genius Litigation The full video: Highlights from Audio Version Introductions: Bill Slawski blogs on SEO By the SEA and is Director of SEO Research at Go Fish Digital and Doc Sheldon owns Search News Central. Steve Gerencser is owner of Steam Driven Media and Terry Van Horne is the webmaster and content director at SEO Dojo Radio and founder of SEO Pros. 00:30 Google Quality Raters Guide Updated: The panel discuss the changes to the Google Raters Guidelines. References:  Search Engine Land and SEM Post 04:08 Quality Raters Guide Changes How Local Results are Reviewed: Terry noted that another change to the guidelines was that local results are to be reviewed by raters in that area. 07:02 Only 2% Of Users go Past Page 1 in SERPs : The panel discus the why's and hows of the new data indicating only a few people are going past page 1 in SERPs. 09:50 No Click Searches Reach 50%: Bill made the point that source is lacking in credibility so data should be viewed in this light.. 16:40 New QRG Seeking More Details: In the discussion the panel talked about the changes indicates Google is looking for more details in content with more diversity of domains, beliefs and topics. 18:10 Google Adds Package Tracking to SERP: Google extended this service to more firms and relaxed the criteria some to enable more services to take advantage of Google's service. 20:17 Google and Genius Litigation: The panel discuss the validity and possible outcomes from the litigation. iTunes and the Dojo Radio iPhone App!

Directors Cut: This is another set of marketing topic excerpts from Bill & Ammon's Bogus Hangout where Terry (a regular) has edited the podcast removing the topics that aren't SEO or internet marketing in nature. Topics included: Looking Back on the Early Days of Search Google Confirms November Local Update Improving Content Focus Interstitials Can Block Indexing How Irrelevant Links can negatively Affect Content Focus The full video: Highlights from Audio Version Introductions: Zara Altair, Bill Slawski blogs on SEO By the SEA and is Director of SEO Research at Go Fish Digital and Terry Van Horne is the webmaster and content director at SEO Dojo Radio and founder of SEO Pros. 00:10 Looking Back on the Early Days of Search: Bill and Terry discuss Terry's early days in search and the SEO techniques of the day. 09:50 Google Confirms November Local Update: The panel discuss the announcement and what the addition of Neural Matching in the Local results. 21:30 How to Improve Content Focus: The panel discus how to improve content focus using headings and other techniques which can improve content focus. 25:20 Interstitials Can Block Indexing: The panel discussed not just the possible blocking of indexing but also the negative that many users don't like them. 29:02 How Irrelevant Links can negatively Affect Content Focus: In the discussion of SERP eye tracking the panel discussed the benefits of SERP out analysis. iTunes and the Dojo Radio iPhone App!

Directors Cut: This is another set of marketing topic excerpts from Bill & Ammon's Bogus Hangout where Terry (a regular) has edited the podcast removing the topics that aren't SEO or internet marketing in nature. Topics included: Local Search Survey Google Maps Dominant Local Search Tool SERP Eye Tracking Survey No Click searches reaches 50% Benefits of SERP Out Analysis Are Meta Descriptions Important for SEO? BBB Bad Reports on SEO discussion The full video: Highlights from Audio Version Introductions: Zara Altair, Bill Slawski blogs on SEO By the SEA and is Director of SEO Research at Go Fish Digital. Doc Sheldon owns Search News Central. Terry Van Horne is the webmaster and content director at SEO Dojo Radio and founder of SEO Pros. Steve Gerencser is owner of Steam Driven Media. 00:40 Local Search Survey: The panel discuss the findings of a Local search survey where age seemed to indicate that older users are more likely to use a desktop search then a Mobile search. 15:38 Google Maps Dominant Local Search Tool: The panel discussed the reasons for the Google Maps dominance. 28:15 SERP Eye Tracking Survey Analysis: Next the panel discussed an eye tracking survey which is indicating that people have radically changed how they use the SERPs. Also the panel discussed how the change in ad positions above the organic results may be a factor in the large loss of clicks on first results. 32:46 No Click Searches Reach 50%: A Panel discussed a post that stated no click SERPs have reached 50% and answer rich snippets have doubled in the last year. 37:05 Benefits of SERP Out Analysis: In the discussion of SERP eye tracking the panel discussed the benefits of SERP out analysis. 40:12 Are Meta Descriptions Important for SEO?: A facebook discussion was the premise for this discussion. 47:02 BBB discussion: Zara asked if BBB reports affect rankings. iTunes and the Dojo Radio iPhone App!

Directors Cut: This is another set of marketing topic excerpts from Bill & Ammon's Bogus Hangout where Terry (a regular) has edited the podcast removing the topics that aren't SEO or internet marketing in nature. Topics included: Misquoted And Misunderstood, Why The Search Community Don't Believe The WSJ About Google Search Local Algo Update Is Reciprocal Linking Good for SEO? Disavow Bing Has Been Doing The BERT Thing Since April The full video : Highlights from Audio Version Introductions: Zara Altair, Bill Slawski blogs on SEO By the SEA and is Director of SEO Research at Go Fish Digital. Doc Sheldon owns Search News Central. Terry Van Horne is the webmaster and content director at SEO Dojo Radio and founder of SEO Pros. 01:22 Misquoted And Misunderstood Why The Search Community Don't Believe The WSJ About Google Search: Panel reached a consensus that a lot of the recent story in the WSJ on Google search was full of misquotes and misinformation seemingly with an agenda. 10:10 Local Algo Update: The panel discusses the recent local update noting that Google has added diversity to the categories displayed in local paks. Terry noted that BERT is affecting 10% of US English Queries and that sites are being found for more keywords. 23:15 Is Reciprocal Linking Good for SEO?: The panel discusses the pros and cons of reciprocal linking for SEO. 34:05 Disavow Tool: The panel talk about using the disavow tool. 41:05 Bing Has Been Doing The BERT Thing Since April: The panel talk about BERT in general. iTunes and the Dojo Radio iPhone App!

Directors Cut: This is another set of marketing topic excerpts from Bill & Ammon's Bogus Hangout where Terry (a regular) has edited the podcast removing the topics that aren't SEO or internet marketing in nature. Topics included: What is Semantic Copy for Websites? Mobile First Indexing Announcement Are Hamburger Menus UX Friendly? BERT Indepth The full video: Highlights from Audio Version Introductions: Zara Altair, Bill Slawski blogs on SEO By the SEA and is Director of SEO Research at Go Fish Digital and Doc Sheldon owns Search News Central. Terry Van Horne is the webmaster and content director at SEO Dojo Radio and founder of SEO Prosand Steve Gerencser is owner of Steam Driven Media. 00:26 What is Semantic Copy for Websites?: Zara and Bill discuss semantic copy and appealing to emotions that get reults. 05:42 Mobile First Indexing Announcement: The panel discusses the recent update and how it may affect websites positively or negatively. 13:50 Are Hamburger Menus UX Friendly?: The panel discusses the pros and cons of hamburger menus and some thoughts on UX. 27:47 BERT Indepth: The panel discuss the addition of BERT language processing and more details on how BERT works. iTunes and the Dojo Radio iPhone App!

Directors Cut: This is another set of marketing topic excerpts from Bill & Ammon's Bogus Hangout where Terry (a regular) has edited the podcast removing the topics that aren't SEO or internet marketing in nature. Topics included: Optimizing for BERT Google Might Discover Entity Relationships Using 3rd Party Sites Majestic SEO Topical Trust Flow Google Taxonomies and Ontologies Is Google Using Neural Networks to Identify Intent Difference between RankBrain and BERT Using Google Trends in Keyword Research Using Conversion to Prioritize Keywords in Keyword Research Using PPC Conversion to Prioritize Keywords The full video: Highlights from Audio Version Introductions: Bill Slawski blogs on SEO By the SEA and is Director of SEO Research at Go Fish Digital and Doc Sheldon owns Search News Central. and Terry Van Horne is the webmaster and content director at SEO Dojo Radio and founder of SEO Pros. 00:10 Optimizing for BERT: Bill discusses BERT and how like RankBrain and Hummingbird you can't optimize for these algorithms and that using NLP (Natural Language Processing) they are extracting questions from Quora and Yahoo! Answers. 00:45 Google Might Discover Entity Relationships Using 3rd Party Q&A Sites: Bill discusses a patent for discovering entity relationships. 05:12 Using Google Image Search to Identify Categories: Bill shares tips for Using Image Search to Identify Categories. Terry added that you can also find site categories using Topical TrustFlow. 06:37 Google Taxonomies and Ontologies: Terry and Bill discuss using taxonomies and ontologies Google has for GMB Listings and Product Feeds. 14:05 Is Google Using Neural Networks to Identify Intent: Bill discusses a paper from Google on understanding intent. 16:21 Difference between RankBrain and BERT: Bill discusses the difference between RankBrain and BERT explaining that BERT uses context and neural matching to re-write queries. 21:38 Using Google Trends in Keyword Research: The panel discusses using Google trends to help in valuing and prioritizing keywords. 23:10 Using Conversion to Prioritize Keywords in Keyword Research: The panel discusses using Google trends to help in valuing and prioritizing keywords. 24:40 Using PPC Conversion to Prioritize Keywords: The panel discusses using PPC to prioritize and value of keywords. 25:20 25:20 Importance of Client Communication: The panel talks about how and when it is important to communicate what you are doing for your clients. iTunes and the Dojo Radio iPhone App!  

Directors Cut: This is another set of marketing topic excerpts from Bill & Ammon's Bogus Hangout where Terry (a regular) has edited the podcast removing the topics that aren't SEO or internet marketing in nature. Topics included: What are Word Vectors? Using Google Image Search to Identify Categories Related Entities & the Question Graph How Venice Update Affected SERPS & Location Based Search Image Search Optimization X Frameset Option Header The full video: Highlights from Audio Version Introductions: Bill Slawski blogs on SEO By the SEA and is Director of SEO Research at Go Fish Digital and Doc Sheldon owns Search News Central. Terry Van Horne is the webmaster and content director at SEO Dojo Radio and founder of SEO Pros and Steve Gerencser is owner of Steam Driven Media. 00:17 What are Word Vectors?: Terry Talks about a page he discovered called "Introduction to Word Vectors". 05:12 Using Google Image Search to Identify Categories: Bill tips for using Image Search to Identify. Terry added that you can also find site categories using Topical TrustFlow. 10:46 Related Entities & the Question Graph:More discussion of finding related entities and questions in a SERP and the questiongraph powering the questions in the SERP. 13:50 How Venice Update Affected SERPS & Location Based Search: Bill discusses Local Search and Location Based Search. 23:55 Image Search Optimization: Panel discusses optimizing Images for Image Search. 32:20 X-Frame-Options Header Deprecated: Terry discusses the deprecated header. iTunes and the Dojo Radio iPhone App!

Directors Cut: This is another set of marketing topic excerpts from Bill & Ammon's Bogus Hangout where Terry (a regular) has edited the podcast removing the topics that aren't SEO or internet marketing in nature. Topics included: SERP Out Analysis and History of Universal Search Is EAT a Ranking Factor? Is Google Responsible for the Validity of Facts in Searches? Implementing Keyword Research in 2019 LSI Keywords Revisited Using Ontologies & Categories in Keyword Research Natural Language Processing & Voice Search The full video: Highlights from Audio Version Introductions: Bill Slawski blogs on SEO By the SEA and is Director of SEO Research at Go Fish Digital and Doc Sheldon owns Search News Central. Terry Van Horne is the webmaster and content director at SEO Dojo Radio and founder of SEO Pros and Steve Gerencser is owner of Steam Driven Media. 01:36 SERP Out Analysis and History of Universal Search: Bill got us started us off talking about the recent PubCon he attended. His impressions of some topics filled most of our time. He was surprised that a few presenters were advocating for visiting SERPs to understand them better. Terry mentioned that SERP out analysis has been taught from almost day 1 because of Universal Search. This morphed into a discussion of the history of Universal Search. 08:20 Is EAT a Ranking Factor?Once again EAT was a big topic especially whether it is a ranking factor which the panel found very funny. 18:58 Is Google Responsible for the Validity of Facts in Searches?: Bill had some very interesting views on whether Google has a legal liability for facts in the results. 20:40 Implementing Keyword Research in 2019:Part of the discussion was about an SEO contest winner where most of the copy of the winning page was Lorem Ipsum. Doc was skeptical that the technique would work with client sites, however, both Bill and Terry disagreed saying they had used the exact same techniques and ranked pages saying that because Google no longer uses phrase matching but rather uses words from the top ranking pages unless the competitors have heavy IBL's it is fairly easy to rank pages using just the onpage techniques discussed. This morphed in to very interesting 28 minute discussion that covered several of the topics below. 28:56 LSI Keywords Revisited: Bill bashes the LSI Keyword gurus and tools for their absurd use of the LSI term during the discussion of optimizing the keywords research. 43:46 Using Ontologies & Categories in Keyword Research: Bill discusses using ontologies & categories in keyword research. 48:40 Natural Language Processing & Voice Search: The panel discuss natural language processing in voice search and the role of RankBrain. iTunes and the Dojo Radio iPhone App!  

Directors Cut: This is another set of marketing topic excerpts from Bill & Ammon's Bogus Hangout where Terry (a regular) has edited the podcast removing the topics that aren't SEO or internet marketing in nature. Topics included: Paid Links Still Going Strong Voice Search Past and Present Universal Search Patent Updated Search Patent Personal Assistant Announcement at Google IO Google GMB Listing Verification Google GMB Listing Service Area Google Reviews The full video: Highlights from Audio Version Introductions: Bill Slawski blogs on SEO By the SEA and is Director of SEO Research at Go Fish Digital and Doc Sheldon owns Search News Central. Terry Van Horne is the webmaster and content director at SEO Dojo Radio and founder of SEO Pros and Steve Gerencser is owner of Steam Driven Media. 00:52 SEO Myths and Critical Thinking: Bill started the discussion off the by mentioning his post A Guide to the Biggest SEO Myths on The Web. For the most part this was a theme throughout most of the show. Doc also has written a book about critical thinking. 2:45 More on LSI Keywords Bill?: As part of the SEO myths discussion Bill again touched on why LSI Keywords Tools and posts are mostly made up nonsense 08:40 The SEO Skills Debate Continues: As the discussion turned to some of the myths Terry expressed his feeling that part of the problem with critical thinking about SEO is that many do not really understand much about computers, HTML and how a search engine works. Part of the knowledge problem is unlike the early days of SEO where there was very little specialization so a broad knowledge of many things was required. In the modern era there is far more specialization so a little understanding of these skills goes a long ways since specialists often implement the SEO's plan and recommendations. 14:59 Value of Hiring an SEO Agency: It was noted during the discussion of specialists that this was one of the benefits to hiring an SEO agency. 17:53 SEO Myths and Critical Thinking: Back to critical thinking discussion. 27:37 Twitter Chat: Next Bill asked the group about their experiences with Twitter chats. 31:08 NoFollow was Always a Hint not a Command: Bill asked the group their thoughts on the changes to Nofollow and it's replacement. 37:00 YouTube Channel Subscription Program: Steve talked about the subscription service provided by YouTube. 39:52 Contacting Paid Platforms: Discussion about contacting Adwords and Facebook. 43:35 Google's October Core Update: Bill asked if anyone was seeing flux from the October Core update. This update can be expected every year until Google tells us differently. The panel spent most of this discussion about why this should be expected. 50:40 Value of Ranking Report: Terry and Doc continue the discussion of the value of ranking reports. Terry detailed his method which removes many of the variables that can affect the reports. iTunes and the Dojo Radio iPhone App!

Directors Cut: This is another set of marketing topic excerpts from Bill & Ammon's Bogus Hangout where Terry (a regular) has edited the podcast removing the topics that aren't SEO or internet marketing in nature. Topics included: SEO Myths and Critical Thinking More on LSI Keywords Bill? The SEO Skills Debate Continues Value of Hiring an SEO Agency Twitter Chat NoFollow was Always a Hint not a Command YouTube Channel Subscription Program Contacting Paid Platforms Google's October Core Update Value of Ranking Reports The full video: Highlights from Audio Version Introductions: Bill Slawski blogs on SEO By the SEA and is Director of SEO Research at Go Fish Digital and Doc Sheldon owns Search News Central. Terry Van Horne is the webmaster and content director at SEO Dojo Radio and founder of SEO Pros and Steve Gerencser is owner of Steam Driven Media. 00:52 SEO Myths and Critical Thinking: Bill started the discussion off the by mentioning his post A Guide to the Biggest SEO Myths on The Web. For the most part this was a theme throughout most of the show. Doc also has written a book about critical thinking. 2:45 More on LSI Keywords Bill?: As part of the SEO myths discussion Bill again touched on why LSI Keywords Tools and posts are mostly made up nonsense 08:40 The SEO Skills Debate Continues: As the discussion turned to some of the myths Terry expressed his feeling that part of the problem with critical thinking about SEO is that many do not really understand much about computers, HTML and how a search engine works. Part of the knowledge problem is unlike the early days of SEO where there was very little specialization so a broad knowledge of many things was required. In the modern era there is far more specialization so a little understanding of these skills goes a long ways since specialists often implement the SEO's plan and recommendations. 14:59 Value of Hiring an SEO Agency: It was noted during the discussion of specialists that this was one of the benefits to hiring an SEO agency. 17:53 SEO Myths and Critical Thinking: Back to critical thinking discussion. 27:37 Twitter Chat: Next Bill asked the group about their experiences with Twitter chats. 31:08 NoFollow was Always a Hint not a Command: Bill asked the group their thoughts on the changes to Nofollow and it's replacement. 37:00 YouTube Channel Subscription Program: Steve talked about the subscription service provided by YouTube. 39:52 Contacting Paid Platforms: Discussion about contacting Adwords and Facebook. 43:35 Google's October Core Update: Bill asked if anyone was seeing flux from the October Core update. This update can be expected every year until Google tells us differently. The panel spent most of this discussion about why this should be expected. 50:40 Value of Ranking Report: Terry and Doc continue the discussion of the value of ranking reports. Terry detailed his method which removes many of the variables that can affect the reports.     iTunes and the Dojo Radio iPhone App!

Directors Cut: This is another set of marketing topic excerpts from Bill & Ammon's Bogus Hangout where Terry (a regular) has edited the podcast removing the topics that aren't SEO or internet marketing in nature. Topics included: Email Spam and Proper Outreach Google and click data – is it a ranking factor? Knowledgebase Trust Correlation is not Causation - the Debate Continues Value of Ranking Reports More EAT Discussion in the Community Discussion on Conferences The full video: Highlights from Audio Version Introductions: Bill Slawski blogs on SEO By the SEA and is Director of SEO Research at Go Fish Digital and Doc Sheldon owns Search News Central. Terry Van Horne is the webmaster and content director at SEO Dojo Radio and founder of SEO Pros and Steve Gerencser is owner of Steam Driven Media. 00:19 Email Spam and Proper Outreach: Doc started the discussion talking about email spam and phishing which broadened to include tips on proper outreach. 1:58 Google and click data – is it a ranking factor?: The panel discussed David Harrys post. For the most part the panel agreed with David' Harry's post, however, Terry noted that the same data could be part of query analysis where he noted that SERPs can fluctuate radically because of the seasonality of the product and the fact that SERPs become more transactional during the Christmas buying season and the same data may be part of session and query analysis. 11:24 Knowledgebase Trust: Bill on patents Google has but doesn't use in ranking. He mentions and details what knowledgebase Trust as an example of such a patent. 12:31 Correlation is not Causation - the Debate Continues: Doc expresses his amazement to the fact that SEO's continue to mistake correlation for causation. Terry noted that this would not be the first time that Rand Fishkin has made that mistake. 16:31 Value of Ranking Reports: Doc and Terry debate the value of ranking reports. 20:56 More EAT Discussion in the Community: The group discuss EAT (Expertise, Authority and Trust) after Steve declares he's tired of the discussion in the community. 23:48 Discussion on Conferences: The group discuss conferences with Steve making the best point that he prefers events like seminars and tradeshows because there are more potential clients attending.   iTunes and the Dojo Radio iPhone App!  

Directors Cut: This is another set of marketing topic excerpts from Bill & Ammon's Bogus Hangout where Terry (a regular) has edited the podcast removing the topics that aren't SEO or internet marketing in nature. Topics included: Recent Ranking Factors Survey Is Google Scholar and the Like Affecting Citation Diversity Google Mission Statement New rel=ugc and sponsored attributes! The Internet as a Sales Tool Business Networks as Toll to Build an SEO Business The full video: Highlights from Audio Version Introductions: Bill Slawski blogs on SEO By the SEA and is Director of SEO Research at Go Fish Digital and Doc Sheldon owns Search News Central. Terry Van Horne is the webmaster and content director at SEO Dojo Radio and founder of SEO Pros and Steve Gerencser is owner of Steam Driven Media. 00:34 Recent Survey on Ranking Factors: A recent survey of SEOs on Ranking Factors discussed the misinformation contained, the value of these surveys and more. 8:19 Is Google Scholar and the Like Affecting Citation Diversity: Bill started this discussion noting the research report he read indicated that internet resources and references are affecting the diversity in research citations. 12:59 Google Mission Statement: The panel talked about the evolution of the Google mission statement. 15:09 New Rel= attributes: A spirited discussion about the new attributes. Do they really anything more than a suggestion of the webmasters intent? 23:02 The Internet as a Sales Tool: Discussion on the internet as a sales tool. 27:00 Using Business Networks as a Sales Tool: Primarily Steve and Bill discuss their experiences in using business networks to build your business. iTunes and the Dojo Radio iPhone App!  

Directors Cut: This is another set of marketing topic excerpts from Bill & Ammon's Bogus Hangout where Terry (a regular) has edited the podcast removing the topics that aren't SEO or internet marketing in nature. Topics included: Our Experiences in the Early Days of SEO LSI Keyword Misinformation Hiring an SEO Loyalty on the Web? Not According to Terry! Terry Ranting About Facebook Becoming a Paid Network The full video: Highlights from Audio Version Introductions: Bill Slawski blogs on SEO By the SEA and is Director of SEO Research at Go Fish Digital and Doc Sheldon owns Search News Central. Terry Van Horne is the webmaster and content director at SEO Dojo Radio and founder of SEO Pros. 00:28 Our Experiences in the Early Days of SEO: Bill started us off talking about how in days past he visited an SEO Forum to start his day and asked the rest of the panel what their experience was with SEO. 2:10 LSI Keyword Misinformation: The panel has discussed misinformation and critical thinking in this and past and will definitely be discussed in future shows. Bill has a major peeve about the term "LSI Keywords" and the misinformation that gurus touting it spread. 4:26 Hiring an SEO: The panel talked about things consumers should look for when hiring an SEO with Terry questioning the industry's "caveat emptor" attitude. 15:35 Loyalty on the Web: Discussion starts off discussing the lack of information many businesses have about critical metrics for their business. Terry added that he felt that loyalty was near non-existent for websites because people shopping online are often using price as an important or prime criteria during a customers product discovery phase. 18:17 Terry Ranting About Facebook Becoming a Paid Network: Terry has yet another rant about how Facebook has Become a Paid Network. This led to a further discussion about how the panelists use other Social Networks. iTunes and the Dojo Radio iPhone App!  

Directors Cut: This is another set of marketing topic excerpts from Bill & Ammon's Bogus Hangout where Terry (a regular) has edited the podcast removing the topics that aren't SEO or internet marketing in nature. Topics included: SEO's history of having side projects and websites Selling Domains Government website development and SEO The full video: Highlights Introductions: Bill Slawski blogs on SEO By the SEA and is Director of SEO Research at Go Fish Digital and Doc Sheldon owns Search News Central. Terry Van Horne is the webmaster and content director at SEO Dojo Radio and founder of SEO Pros. 00:34 SEO's history of having side projects and websites: SEO's have often had websites they use to test theories, earn cash developing a side project or using affiliate programs. 1:39 Selling Domains: Terry Talks about his early forays into selling domains. 3:11 Government Website Development and SEO: The panel discusses Government website development and SEO iTunes and the Dojo Radio iPhone App!  

Directors Cut: This is another set of marketing topic excerpts from Bill & Ammon's Bogus Hangout where Terry (a regular) has edited the podcast removing the topics that aren't SEO or internet marketing in nature. Topics included: Does EAT Matter? Value of Ranking Reports Self Proclaimed SEO Gurus Bill Discusses New Query Context Patent Amazon Marketplace Bill Discusses New Patent on Augmented Search Queries The full video: Highlights Introductions: Bill Slawski blogs on SEO By the SEA and is Director of SEO Research at Go Fish Digital and Doc Sheldon owns Search News Central. Terry Van Horne is the webmaster and content director at SEO Dojo Radio and founder of SEO Pros. 00:45 Does EAT Matter?:Discussion on whether EAT matters or even exists. 13:01 Value of Ranking Reports: Doc and Terry debate the value of these reports due to softwares inability to emulate Google mainly due to the use of searchers location in many SERPS. 14:40 Self Proclaimed Gurus and Experts: Doc and Bill rant on SEO Experts. 15:30 Re-writing Queries: Bill discussed another patent that re-writes queries based on session queries and history. Discussion included Brands and Google being brand centric 23:10 Amazon Marketplace: The guys discuss the Amazon Marketplace in particular the positives and negatives. 30:35 Re-writing Queries: Bill discussed another patent for augmented search queries that uses words on your website, schema markup etc. to improve SERP. iTunes and the Dojo Radio iPhone App!  

Directors Cut: This is the first podcast from Bill & Ammon's Bogus Hangout where Terry (a regular) has edited the podcast removing the topics that aren't SEO or internet marketing in nature. Topics included: Tumblr Sale Yahoo! lets remote workers go Streamyard as a YouTube Hangouts replacement YouTube Channel Monetization Keyword Research and Optimization Strategies Google Adwords Comparison Ad Policies The full video: Highlights Introductions: Bill Slawski blogs on SEO By the SEA and is Director of SEO Research at Go Fish Digital and Doc Sheldon owns Search News Central.  Terry Van Horne is the webmaster and content director at SEO Dojo Radio and founder of SEO Pros. 1:01 Tumblr Sold to WordPress owner: Hosts and guests discuss the Tumblr sale and Yahoo! in general. 3:40 Yahoo! Lets Remote Workers Go:  Discussing Yahoo! letting remote workers go. 6:50 Streamyard Hangout Replacement: Group discuss this as replacement for YT hangouts. 13:34 YouTube Channel Monetization: Discussion of strategies to monetize YouTube Channels. 18:08 Keyword Research and Implementation Strategies : Zara asked about keyword research and implementation strategies. The discussion includes the importance of phrase prioritization and understanding that search is now entity based not string (words/phrases). Implementation is about far more than repeating the phrase on the page! Optimizing the phrase is done by analyzing the entity usage of the top pages for the search phrase. 33:55 Google Ad Discussion: Discussion of Adwords policy on product and company comparisons. 34:58 Zara's Thanks: Zara thanked the hosts for the help they've provided her over the years and how other SEOs advice often doesn't agree with us. The group's opinion was that many SEOs are still using the same methods and techniques hat were used for "phrase search" when the reality is Google search and to a lesser degree all search engines are entity based. iTunes and the Dojo Radio iPhone App!  

Today Bill Slawski (@bill_slawski) talks with Jeff Byer (@globaljeff) on the current state of SEO, Google Patents, and understanding the way Google interprets ambiguous queries. Bill is the Director of SEO Research at Go Fish Digital and is very generous with his time and knowledge.

Don’t miss this week’s edition of the EDGE of the Web podcast when our special guest is Bill Slawski, Director of SEO Research at Go Fish Digital, will provide commentary and analysis on all the latest #DigitalMarketing #SEO headlines during the news roundup segment of episode 323. This week's topics: New Types of Structured Data Added to Google Search Console Google Search Console has added three more types of structured data; Product Markup, Sitelink Searchbox Markup, and Unparsable Types. Bulk Reviews for GMB Google is making it easier to do bulk reviews, replies, and flagging across many listings at the same time. Podcast Listening Continues Growing The usage of podcast mobile app has grown 60% since January 2018 and is expected to continue growing. Podcasts are turning into the top platform to advertise on.

Schema continues to grow in search results with featured snippets, knowledge panels, structured snippets and more. Location history will become part of the future for local search. What will do with it? Are you up-to-speed on Categorical Quality Scores in Ranking Search Results? Find out what you need to know from Bill Slawski, Director of SEO Research at Go Fish Digital, who has been doing SEO work for 20 years. You won’t find someone who knows more about Google’s inner workings, so tune in to episode 323 of the EDGE of the Web podcast to get the inside scoop on the latest SEO developments.

Go Fish Digital started as a fully remote company, but then decided having two offices and a very flexible schedule worked better for them. Find out why the founders made this choice and how they grew their agency to 40+ people and $5 million in revenue by helping companies manage their online reputation.

In this episode, we talk with Brian Gorman, SEO Director at Go Fish Digital. We discuss how Brian went from being a freelance musician and music teacher to a career in SEO. We cover how he began his career as a link penalty removal specialist, the importance of developing an SEO specialty, what it was like to speak on his first panel, dealing with impostor syndrome, how long-form content can lead to SEO success, as well as helping E-Commerce websites figure out how to handle sorting and refinements in an SEO friendly way. Also, for tv and movie fans out there – we get THIS close to having a full-on episode in which we exclusively talk The Office, drop some references from the movie Old School, reminisce about how he may have missed an opportunity to form a boy band with his brothers, and even contemplate forming our own SEO music group!

In this episode, I talk with Jennifer Wright, Technical SEO Associate at Go Fish Digital. We talk about how she went from social media to SEO, why SEO is like golf, how she helped one of her clients go from no visibility to ranking for huge search volume phrases by filling content gaps, how she was able to help another client rank for a highlight competitive “vanity phrase,” some advice she's gotten while dealing with impostor syndrome when considering speaking at conferences, the women's empowerment movement currently taking place in SEO and other industries, as well as her love for Duke basketball and the home renovation shows, and so much more.

This time we talk about the website that is my (and millions of people) favorite waste of time, Reddit, and how you can make it a source of inspiration for your content marketing. Daniel has a proven track record of how to make it to the top of Reddit and is ready to share.  You can find Daniel here and his agency Go Fish Digital here.  Check out his presentation while you listen to the podcast. Secret Sauce: Harvesting Content Ideas From Reddit from Daniel Russell

Bill Slawski with Jason Barnard at SEOcamp Paris 2019 Bill Slawski talks with Jason Barnard about patents and entities in search since 1999. Patents are really easy (or so says Bill Slawski): they identify a problem, they tell you about the prior art used to solve the problem, tell you why that's insufficient, then they provide a solution. We also talk about patent writing styles and the Ernest Hemingway of patents. We look at Google Maps as a knowledge graph and traffic cop. Onto why many of the best employees moved from Microsoft and Yahoo to Google (the reason is not what I thought). Remembering dates, names and patents is like doing a jigsaw puzzle. Along the way, we work back through the history of entities in search, starting 2019 and right back as far as 1998 (Sergueï Brin). This interview / conversation was recorded at 7 am in a bakers shop in Saint Denis near Paris and has an amazing backing track of coffee, bread and the locals chatting in Arabic and watching TV (don't worry, it doesn't ruin the listening experience, it a truly makes it better :) Jason Barnard SEO is AEO! Welcome to the show, Bill Slawski. Bill Slawski Thank you Jason. Jason Barnard Right. Lovely to meet you. For the listeners, please excuse us, there's quite a lot of noise behind, some people talking Arabic. We're at a boulangerie, a bakery in the middle of Saint Denis in France. It's seven o'clock in the morning after SEO camp. This is absolutely brilliant because the coffee machine keeps going off. People keep coming in to chat to the guy. That's just setting the scene cause we're having a good laugh here. Yeah, Bill? Bill Slawski It's a good atmosphere. I love going to breakfast in the morning at bakeries. Jason Barnard And this is a bit of a different bakery than you get in San Diego, yeah? Bill Slawski It's not too much different. Jason Barnard Oh! Right, okay. Bill Slawski There were a few like this, yeah. Jason Barnard Brilliant stuff! So you don't feel too, kind of, away from home, you're feeling very much at home. Bill Slawski And this reminds me more of what I used to go to when I lived in Virginia. Jason Barnard Okay. Bill Slawski It is the Red Truck Bakery. The owner, the baker owned a red truck and used to cater events. He'd drive up in a red truck and hand out bread and pastries. Jason Barnard Yeah, so that Red Truck Bakery, he thought long and hard about the name of his bakery. Bill Slawski Yeah, he had a red truck and parked down from events Jason Barnard I was stuck in Lawrence yesterday and he was looking for examples for something and there was a lemon tree right next to him. So, all the examples were lemons. It was brilliant, but we all have tendencies to do that. We look around, and my idea is the name of the street or swimming pool. Bill Slawski When I started my website, SEO by the Sea, I was standing in the second floor window in an office in Havre de Grace, Maryland watching sails bouncing up and down on the Chesapeake Bay. Jason Barnard Brilliant. Jason Barnard Okay, and so SEO by the Sea is your blog. And your company is Go Fish Digital, so that's all terribly sea oriented. Bill Slawski It's not my company, it's a company with a couple friends who I met at a meet up ten years ago or so. I was speaking on named entities in 2007. Jason Barnard That sounds terribly probable, yeah. Bill Slawski Yeah. Jason Barnard And when, sorry? Bill Slawski 2007. Jason Barnard Okay, so ten years before I even knew what they were. Brilliant stuff. Let's get on to something a bit more professional. Bill Slawski Okay. Jason Barnard You look at the patents, we all know that, Bill Slawski, the patents guy. I'm very thankful to you as I said earlier on, that you read them so that I don't have to. I assumed it was just because you're a lawyer and that's kind of the connection, but in fact it's not, is it? Can you tell me? Bill Slawski

Bill Slawski with Jason Barnard at SEOcamp Paris 2019 Bill Slawski talks with Jason Barnard about patents and entities in search since 1999. Patents are really easy (or so says Bill Slawski): they identify a problem, they tell you about the prior art used to solve the problem, tell you why that's insufficient, then they provide a solution. We also talk about patent writing styles and the Ernest Hemingway of patents. We look at Google Maps as a knowledge graph and traffic cop. Onto why many of the best employees moved from Microsoft and Yahoo to Google (the reason is not what I thought). Remembering dates, names and patents is like doing a jigsaw puzzle. Along the way, we work back through the history of entities in search, starting 2019 and right back as far as 1998 (Sergueï Brin). This interview / conversation was recorded at 7 am in a bakers shop in Saint Denis near Paris and has an amazing backing track of coffee, bread and the locals chatting in Arabic and watching TV (don't worry, it doesn't ruin the listening experience, it a truly makes it better :) Jason Barnard SEO is AEO! Welcome to the show, Bill Slawski. Bill Slawski Thank you Jason. Jason Barnard Right. Lovely to meet you. For the listeners, please excuse us, there's quite a lot of noise behind, some people talking Arabic. We're at a boulangerie, a bakery in the middle of Saint Denis in France. It's seven o'clock in the morning after SEO camp. This is absolutely brilliant because the coffee machine keeps going off. People keep coming in to chat to the guy. That's just setting the scene cause we're having a good laugh here. Yeah, Bill? Bill Slawski It's a good atmosphere. I love going to breakfast in the morning at bakeries. Jason Barnard And this is a bit of a different bakery than you get in San Diego, yeah? Bill Slawski It's not too much different. Jason Barnard Oh! Right, okay. Bill Slawski There were a few like this, yeah. Jason Barnard Brilliant stuff! So you don't feel too, kind of, away from home, you're feeling very much at home. Bill Slawski And this reminds me more of what I used to go to when I lived in Virginia. Jason Barnard Okay. Bill Slawski It is the Red Truck Bakery. The owner, the baker owned a red truck and used to cater events. He'd drive up in a red truck and hand out bread and pastries. Jason Barnard Yeah, so that Red Truck Bakery, he thought long and hard about the name of his bakery. Bill Slawski Yeah, he had a red truck and parked down from events Jason Barnard I was stuck in Lawrence yesterday and he was looking for examples for something and there was a lemon tree right next to him. So, all the examples were lemons. It was brilliant, but we all have tendencies to do that. We look around, and my idea is the name of the street or swimming pool. Bill Slawski When I started my website, SEO by the Sea, I was standing in the second floor window in an office in Havre de Grace, Maryland watching sails bouncing up and down on the Chesapeake Bay. Jason Barnard Brilliant. Jason Barnard Okay, and so SEO by the Sea is your blog. And your company is Go Fish Digital, so that's all terribly sea oriented. Bill Slawski It's not my company, it's a company with a couple friends who I met at a meet up ten years ago or so. I was speaking on named entities in 2007. Jason Barnard That sounds terribly probable, yeah. Bill Slawski Yeah. Jason Barnard And when, sorry? Bill Slawski 2007. Jason Barnard Okay, so ten years before I even knew what they were. Brilliant stuff. Let's get on to something a bit more professional. Bill Slawski Okay. Jason Barnard You look at the patents, we all know that, Bill Slawski, the patents guy. I'm very thankful to you as I said earlier on, that you read them so that I don't have to. I assumed it was just because you're a lawyer and that's kind of the connection, but in fact it's not, is it? Can you tell me? Bill Slawski

Bill Slawski with Jason Barnard at SEOcamp Paris 2019 Bill Slawski talks with Jason Barnard about patents and entities in search since 1999. Patents are really easy (or so says Bill Slawski): they identify a problem, they tell you about the prior art used to solve the problem, tell you why that's insufficient, then they provide a solution. We also talk about patent writing styles and the Ernest Hemingway of patents. We look at Google Maps as a knowledge graph and traffic cop. Onto why many of the best employees moved from Microsoft and Yahoo to Google (the reason is not what I thought). Remembering dates, names and patents is like doing a jigsaw puzzle. Along the way, we work back through the history of entities in search, starting 2019 and right back as far as 1998 (Sergueï Brin). This interview / conversation was recorded at 7 am in a bakers shop in Saint Denis near Paris and has an amazing backing track of coffee, bread and the locals chatting in Arabic and watching TV (don't worry, it doesn't ruin the listening experience, it a truly makes it better :) Jason Barnard SEO is AEO! Welcome to the show, Bill Slawski. Bill Slawski Thank you Jason. Jason Barnard Right. Lovely to meet you. For the listeners, please excuse us, there's quite a lot of noise behind, some people talking Arabic. We're at a boulangerie, a bakery in the middle of Saint Denis in France. It's seven o'clock in the morning after SEO camp. This is absolutely brilliant because the coffee machine keeps going off. People keep coming in to chat to the guy. That's just setting the scene cause we're having a good laugh here. Yeah, Bill? Bill Slawski It's a good atmosphere. I love going to breakfast in the morning at bakeries. Jason Barnard And this is a bit of a different bakery than you get in San Diego, yeah? Bill Slawski It's not too much different. Jason Barnard Oh! Right, okay. Bill Slawski There were a few like this, yeah. Jason Barnard Brilliant stuff! So you don't feel too, kind of, away from home, you're feeling very much at home. Bill Slawski And this reminds me more of what I used to go to when I lived in Virginia. Jason Barnard Okay. Bill Slawski It is the Red Truck Bakery. The owner, the baker owned a red truck and used to cater events. He'd drive up in a red truck and hand out bread and pastries. Jason Barnard Yeah, so that Red Truck Bakery, he thought long and hard about the name of his bakery. Bill Slawski Yeah, he had a red truck and parked down from events Jason Barnard I was stuck in Lawrence yesterday and he was looking for examples for something and there was a lemon tree right next to him. So, all the examples were lemons. It was brilliant, but we all have tendencies to do that. We look around, and my idea is the name of the street or swimming pool. Bill Slawski When I started my website, SEO by the Sea, I was standing in the second floor window in an office in Havre de Grace, Maryland watching sails bouncing up and down on the Chesapeake Bay. Jason Barnard Brilliant. Jason Barnard Okay, and so SEO by the Sea is your blog. And your company is Go Fish Digital, so that's all terribly sea oriented. Bill Slawski It's not my company, it's a company with a couple friends who I met at a meet up ten years ago or so. I was speaking on named entities in 2007. Jason Barnard That sounds terribly probable, yeah. Bill Slawski Yeah. Jason Barnard And when, sorry? Bill Slawski 2007. Jason Barnard Okay, so ten years before I even knew what they were. Brilliant stuff. Let's get on to something a bit more professional. Bill Slawski Okay. Jason Barnard You look at the patents, we all know that, Bill Slawski, the patents guy. I'm very thankful to you as I said earlier on, that you read them so that I don't have to. I assumed it was just because you're a lawyer and that's kind of the connection, but in fact it's not, is it? Can you tell me? Bill Slawski

Patents are really easy (or so says Bill Slawski): they identify a problem, they tell you about the prior art used to solve the problem, tell you why that’s insufficient, then they provide a solution. We also talk about patent writing styles and the Ernest Hemmingway of patents. We look at Google Maps as a knowledge graph and traffic cop. Onto why many of the best employees moved from Microsoft and Yahoo to Google (the reason is not what I thought). Remembering dates, names and patents is like doing a jigsaw puzzle. Along the way, we work back through the history of entities in search, starting 2019 and right back as far as 1998 (Sergueï Brin). This interview / conversation was recorded at 7 am in a bakers shop in Saint Denis near Paris and has an amazing backing track of coffee, bread and the locals chatting in Arabic and watching TV (don’t worry, it doesn’t ruin the listening experience, it a truly makes it better :) Jason Barnard SEO is AEO! Welcome to the show, Bill Slawski. Bill Slawski Thank you Jason. Jason Barnard Right. Lovely to meet you. For the listeners, please excuse us, there's quite a lot of noise behind, some people talking Arabic. We're at a boulangerie, a bakery in the middle of Saint Denis in France. It's seven o'clock in the morning after SEO camp. This is absolutely brilliant because the coffee machine keeps going off. People keep coming in to chat to the guy. That's just setting the scene cause we're having a good laugh here. Yeah, Bill? Bill Slawski It's a good atmosphere. I love going to breakfast in the morning at bakeries. Jason Barnard And this is a bit of a different bakery than you get in San Diego, yeah? Bill Slawski It's not too much different. Jason Barnard Oh! Right, okay. Bill Slawski There were a few like this, yeah. Jason Barnard Brilliant stuff! So you don't feel too, kind of, away from home, you're feeling very much at home. Bill Slawski And this reminds me more of what I used to go to when I lived in Virginia. Jason Barnard Okay. Bill Slawski It is the Red Truck Bakery. The owner, the baker owned a red truck and used to cater events. He'd drive up in a red truck and hand out bread and pastries. Jason Barnard Yeah, so that Red Truck Bakery, he thought long and hard about the name of his bakery. Bill Slawski Yeah, he had a red truck and parked down from events Jason Barnard I was stuck in Lawrence yesterday and he was looking for examples for something and there was a lemon tree right next to him. So, all the examples were lemons. It was brilliant, but we all have tendencies to do that. We look around, and my idea is the name of the street or swimming pool. Bill Slawski When I started my website, SEO by the Sea, I was standing in the second floor window in an office in Havre de Grace, Maryland watching sails bouncing up and down on the Chesapeake Bay. Jason Barnard Brilliant. Jason Barnard Okay, and so SEO by the Sea is your blog. And your company is Go Fish Digital, so that's all terribly sea oriented. Bill Slawski It's not my company, it's a company with a couple friends who I met at a meet up ten years ago or so. I was speaking on named entities in 2007. Jason Barnard That sounds terribly probable, yeah. Bill Slawski Yeah. Jason Barnard And when, sorry? Bill Slawski 2007. Jason Barnard Okay, so ten years before I even knew what they were. Brilliant stuff. Let's get on to something a bit more professional. Bill Slawski Okay. Jason Barnard You look at the patents, we all know that, Bill Slawski, the patents guy. I'm very thankful to you as I said earlier on, that you read them so that I don't have to. I assumed it was just because you're a lawyer and that's kind of the connection, but in fact it's not, is it? Can you tell me? Bill Slawski I was an undergraduate English major and one of the professors I really appreciated the advice of used to teach us, taught me a class in deconstruction of literature. And so,

On today's episode of the Internet Marketing Podcast, Andy is joined by Bill Slawski, Director of SEO Research at Go Fish Digital to talk about semantic topic modeling and structured data. What semantic topic modeling is and how it can help pages rank in search resultsWhy semantic topic modeling is therefore imperative when conducting keyword researchWhat structured data isThe effect well structured data can have on your rankingsWhy site audits are important and what you can expect to get out of themPlus, Bill provides his top tip/key takeaway for the audience. If you'd like to connect with Bill you can find him on Twitter here and Go Fish on Twitter here. You can also find Bill on Facebook here.   See acast.com/privacy for privacy and opt-out information.

Daniel Russell serves as COO of Go Fish Digital, a cutting-edge marketing agency serving small, medium, and large companies and providing everything digital except video and email marketing.   In this interview, Daniel, an attorney, explains how law school provided him with not only “a business background,” but also “the rules of the game.” He notes that Bill Slawski, Go Fish Digital's Director of Research, is also an attorney. Bill studies Google's patents for insight into how Google is changing things. The company's founders started their careers as FBI contactors before becoming marketers, so the company, now with 42 employees, has some interesting roots.   Daniel presented, “Google's AI Is Smarter than You: What Does That Mean for AdWords and SEO Campaigns?” at HubSpot's Inbound 2018. He talked about how Google, as part of its DeepMind project, developed the AlphaGo computer. AlphaGo beat top players at “Go,” an ancient Chinese boardgame with a “near infinite number of moves and possibilities” and no rules for “your next move.” The learning algorithms, neural networks, and artificial intelligence that came out of AlphaGo research have dramatically increased the effectiveness and accuracy of Google's voice search. Daniel also talked about AI in relation to Google ad quality scores, SEO, and SEM, how AI might potentially affect them in the future, how AI has changed the search process, and the nonconformity of AI use on different platforms.   Influencer marketing, currently the fastest growing part of Go Fish Digital's business, intrigues Daniel. Consumers often tune out advertised content. When an influencer, a trusted “name” with whom target consumers identify, promotes a product/company, these consumers find the information more credible, even though they know that the advertised companies sponsor influencers. Today, influencer marketing is not necessarily just celebrities talking about your company. It may YouTubers talking about your website on their videos, Instagram postings, and less so, Facebook pages. LinkedIn can be effective for B2B services.   Daniel is available on Twitter at @dnlrussell or by email at daniel@gofishdigital.com. His company website, Go Fish Digital, can be found at https://gofishdigital.com/

Testing is a time honored tradition with SEO's from the days when infoseek provided the exact point at which the repetition of phrases, keyword stuffing images and other spamilicious activity would get you penalized and the penalty was simply it did not accept the submission! That's a test.... some "testing" is based on correlation and conjecture as to causation or an SEO theory and verification of the theory by reaching a benchmark or goal indicating verification of the theory. SEO tools and Organizations like the Moz can do the big "tests" determine correlations between ranking and SEO techniques but in the end.... testing "the pack" means the correlation found is determined by the skill of the SEO and web development implementers in the pack. If a design trend (like big asse sliders and images at the top of home pages and blog posts) is a "page quality" and/or a conversion menace everyone following that trend is being affected the same way so the data is to some extent skewed by everyone making the same mistake. The Hangout Video: Highlights Introductions: Bill Slawski blogs on SEO By the SEA and is Director of SEO Research at Go Fish Digital, Eric Enge General Manager of Perficient Digital is and Dr. Pete/ Pete Myers Marketing Scientist at the Moz and Steve Plunkett an SEO for hire in Dallas. Deconstructing Google Algos 3:33: Dave kicked the debate off with a quick descriptions of testing that deconstructing of a Google algo and why and how these tests can be skewed by query space and classification. The panel covered correlation studies and other large scale tests/studies. SEO Private Testing 23:50: Dave started this segment with a discussion of testing on a single site, split testing on a page, and annotating all activity on a site as other methods of testing. SEO Testing 39:45: Dave asked the panel what have they learned about how to do SEO testing and/or learned about SEO from doing SEO testing.

Directors Cut: David and I have been doing these deep dives on the raters guide for many years and have found them very useful in making, to a lesser degree, adjustments to our SEO techniques, however, it is a big part of the content strategy because if Google is saying to raters rate this lowest if you see this on the website... I think it is a good idea not to do that on your website! I hope you enjoy the video or audio as much as we did making it! The Hangout Video: Highlights Introductions: Jennifer Slegg of The SEM Post, Bill Slawski blogs on SEO By the SEA and Director of SEO Research at Go Fish Digital and Doc Sheldon Doc is the owner and editor of Search News Central and copy and technical SEO company Intrinsic Value SEO and Ammon Johns. Are these Ranking Factors: The panel discussed how they explain to clients and other SEO's what the raters Guide is and what is it used for. 7:24 - Jennifer Slegg's Executive Summary of Changes: Like many on this panel Jennifer has been analyzing the Guide for years. What is the purpose of the page and reputation of main content creator/authors as well reputation of site were at the top of her list. Terry mentioned that they had added sharing as purpose of a page. 13:24 - Ammon Johns on copy, usability and Machine Learning: Ammon discussed how Google uses the raters assessments for use with in their Machine Learning systems to improve and assess the Machine learning Algos. Bill and others discussed how the raters are part of the machine learning framework. 20:58 - Discussion of Authorship: New stress on expertise and reputation of content creators not just the website. Bill talks about knowledgebase trust. There are a lot of tips for establishing reputation for authors 30:45 - Low Quality Pages: YMOYL pages need more trust and expertise. No expertise should be almost always low quality. Safety has been added to the YMOYL pages because of misinformation about safety (fake medical info). New emphasis on POP (Purpose of Page) and accessing clickbait title accuracy (likely to filter fake news). 48:55 - Deceptive page design and low page quality traits: Jennifer started the discussion outlining some of the deceptive tactics like disguising ads or affiliate links, distracting content, copied content 101:50 - List of Most Important Factors: Jennifer details the changes indicated in this new list which led to a discussion of beneficial purpose of page and value add. Terry and Dave took the position that value add was a page to page comparison whereas beneficial POP was about intent of user and website. 1:15:00 - Raters Guide For Future Proofing Your SEO: The discussion turned to how the Panel uses the rater guideline to adjust their SEO activity which Dave & Terry have been advocates of Future Proofing stressing its importance in the Dojo from the first day forward. Basically SEO future Proofing is taking info like the raters guide and using it to adjust your SEO activity going forward because as Ammon pointed out our recommendations should be useful for years not months. Resources You may find helpful for knowledge and future proofing. Google Raters Guide 2018 PDF Jennifer Slegg's Post on SEM Post SEM Post Archive of Rater Guide Posts Including Raters Guides for International Search and Voice Search Dojo Videos & Hangouts:Insights from 2016 and Google Raters Guide 2014 - Deep Dive Knowledge-Based Trust: Estimating the Trustworthiness of Web Sources Agent Rank, or Google Plus as an Identity Service or Digital Signature The Hosts Terry Van Horne Dave Harry iTunes and the Dojo Radio iPhone App!  

Bill Slawski is the author at SEObythesea and the director of SEO Research at Go Fish Digital, where he often blogs about search engines and search engine patents and whitepapers and SEO. You can learn more about Bill here: http://www.seobythesea.com/ This episode is brought to you by Authors Unite. Authors Unite provides you with all the resources you need to become a successful author. You can learn more about Authors Unite and join the free community at http://authorsunite.com/. Thank you for listening to The Business Blast Podcast! Tyler --- Support this podcast: https://anchor.fm/authorsunite/support

Bill Slawski is the Director of SEO Research at Go Fish Digital and he is also behind the blog SEO by the Sea. As well as his extensive SEO knowledge, Bill is known for examining and studying patents filled by search engines. In this episode, Erin and Tom talk to Bill about the latest patent filed by Google (Project Jacquard - Textile-Based Device Controls), learn about the weirdest patent Google ever filed, and learn more about Bill's history in law. Check out this fun interview and join us for our next show on Facebook Live for a chance to win a free account to Ahrefs!