The Tag Digital Squadcast

Join Laura as she sits down with Sam Smith, founder of Superscalers, for an inspiring conversation about scaling a business from humble beginnings to remarkable growth. In this episode, Sam shares her entrepreneurial journey from growing a corporate finance division at JM Finn to reaching an impressive £52 million turnover. She discusses the key to scaling, the importance of big-picture thinking, and how a shift in mindset helped her business reach new heights. Sam also explores the unique challenges faced by underrepresented founders, especially women, and how cultivating the right culture and building a supportive community can drive success. With insights on funding, ambition, and sustainable growth, Sam provides practical advice for entrepreneurs at every stage of their journey. Whether you're a founder, aspiring entrepreneur, or simply interested in the art of scaling a business, this episode offers valuable lessons on leadership, resilience, and the importance of staying true to your vision. Tune in for a conversation that reveals how to overcome obstacles, superscale your business, and create lasting impact in your industry.  

Join Laura as she welcomes Macala Rose, a seasoned behavioural strategist and marketing expert, for an in-depth conversation about the evolving landscape of AI, marketing, and leadership. In this insightful episode, Macala shares her unique perspectives on balancing innovation with human connection, the transformative power of AI in marketing, and the trends shaping podcasting and content creation in 2025. Discover how to adapt to shifting consumer behaviours, leverage emerging technologies, and create meaningful experiences that resonate with audiences. Macala also offers practical advice on productivity, leadership, and building lasting relationships in business. Whether you're a marketer, business leader, or simply curious about the future of marketing and AI, this episode is packed with actionable insights and thought-provoking reflections. Tune in for a conversation that explores the intersection of technology, strategy, and humanity, and get inspired to embrace the possibilities of 2025.

In this episode, our trio of entrepreneur sisters are back – Laura, Hazel and Fiona tackle a topic that all entrepreneurs know well – risk. Sharing personal stories from their own journeys, they reflect on the risks they've taken in their careers and how those decisions have shaped their paths. From stepping out of their comfort zones to learning from failure, this discussion dives deep into the mindset shifts that come with taking calculated risks in business. The sisters explore how birth order has influenced their leadership styles—whether you're the firstborn, middle child, or the youngest, your approach to leadership may be more shaped by family dynamics than you think! They also talk about how they create spaces for others to grow as leaders and the importance of role modeling bravery and confidence, especially for the next generation. Whether you're looking to make a bold career move or find new ways to inspire those around you, this episode is packed with practical advice, thoughtful reflections, and plenty of encouragement to take that next step!

Join Laura and Craig Davidson, the duo behind Tag Digital, as they dive into the realities of working with your partner in both life and business. In this candid episode, they share their experiences, from the highs of growing a successful company together to the challenges they've faced along the way. Discover how they've managed to balance their roles, overcome obstacles, and maintain a strong partnership both at work and at home. Whether you're considering starting a business with your partner or just curious about how they make it work, this episode is packed with valuable insights and honest reflections. Tune in for a thoughtful conversation that explores the art of partnering in business and life, and get inspired by the Davidsons' journey at Tag Digital.

In this episode, the Tag Digital team opens up about their toughest work moments and the valuable lessons learned. From workplace blunders to unexpected challenges, our guests share how these painful experiences shaped their careers and taught them resilience, creativity, and success. Discover how overcoming mistakes can lead to growth, stronger processes, and a renewed perspective. Tune in now to hear how pain truly is knowledge rushing in!

Get ready for an exhilarating dive into AI with Paul Baier, co-founder and CEO of GAI Insights! Paul shares his journey from traditional machine learning to founding GAI Insights. Learn how to align your management team, overcome challenges, and stay ahead in the AI landscape. Paul also explores the future of AI in industries like healthcare, defense, and education. This conversation is packed with real-world examples and actionable insights. It will inspire you to think big and embrace AI in every aspect of your operations. Don't miss this electrifying episode that promises to unlock the secrets of AI and drive your business or individual career to new heights.

The likelihood of a female owned business that is over 8 years old with employees is less than 1%, today's guests take this to another level, they are 3 sisters that all have their own businesses which is extremely rare. In today's episode, Laura interviews her sisters Hazel and Fiona, who are successful entrepreneurs running their own businesses – Glasgow Dance Academy and The Aesthetics Club. They discuss their upbringing and how it positioned them well for starting and running their own businesses. They also talk about the challenges they faced and how they stay motivated. The conversation covers starting and growing a business, the challenges of being an entrepreneur, the importance of finding the right team, the impact of entrepreneurship on family life, and the role of passion and hard work in success. The 3 sisters explore the influence of role models and the changing landscape for women in business, offering advice for aspiring entrepreneurs and the importance of honesty, vulnerability, and unwavering support in building a successful business.  

Join us in this insightful episode of Tag Lab as we chat with Mark, the Chief Entrepreneurial Advisor to the Scottish government and a seasoned entrepreneur.   Mark takes us through his remarkable journey, sharing his extensive experience in scaling businesses and optimising organisational design for enhanced performance. Discover how to optimise for agency within companies, define and achieve clear organisational goals, and implement practical frameworks to boost team effectiveness. He also navigates the intricacies of communication and feedback loops effectively. Learn from Mark's real-world experiences, including his time scaling Skyscanner and his insights on the Scottish tech ecosystem. He also addresses critical topics like gender imbalances in entrepreneurship and the future of AI in Scotland. Whether you're interested in entrepreneurship, business growth, or organisational strategy, this episode is a must-listen. Tune in now to be inspired by Mark's expertise and practical advice.

Join us in this exciting episode of Tag Lab as we chat with Ruth, the Brand Manager of SURREAL, a pioneering brand in the health and wellness cereal market. Ruth takes us through her unique journey, starting from her days at a property investment firm to becoming a key player in SURREAL's success. Discover how SURREAL stands out with its innovative, protein-packed cereals and eye-catching marketing strategies. Learn about their creative campaigns, like collaborations with unexpected brands such as condom companies and Viagra, that make their marketing truly unforgettable. Ruth also shares insights on building a strong brand presence on social media platforms like LinkedIn and the power of community engagement. Whether you're interested in innovative marketing, brand management, or the future of healthy eating, this episode is a must listen. Tune in now to get inspired by the brand that's transforming the cereal industry with health, humour, and creativity.

While many businesses talk about AI, few are putting it into practice effectively. At Tag Digital we are an ai-first agency, investing in up-skilling our team with the best AI training. In this episode the Tag Digital team shares how we are actively integrating AI into our daily operations, moving beyond the hype to achieve real, tangible results. Each guest discusses the problems they encountered in their respective teams and how AI helped solve those challenges. The conversation emphasises the importance of employee empowerment and AI's role in streamlining processes, improving efficiency, and enhancing creativity. Listen to the full episode now to find out how we have transformed our business operations with AI and automations.

This week we sit down with racing legend David Coulthard for a candid conversation about life on and off the track. In this episode, David shares insights into the resilience shaped by his Scottish roots, the profound influence of family on his career, and his journey through the highs and lows of professional racing. David opens up about personal challenges, triumphs, and the eternal hope that defines his outlook. Tune in to discover how this motorsport icon navigates the turns of life with grace, humour, and an undying Scottish spirit.

In this episode of Tag Lab, we chat with Scarlett and Gregor Hollerin, founders of Story Shop, an innovative PR and marketing agency. They share their journey from dreaming about entrepreneurship to launching a thriving business amidst the chaos of the pandemic. Discover their inspiration behind Story Shop, the challenges of balancing work and family life, and the importance of trust and honesty in client relationships. Learn about their evolving leadership styles, unique company culture, and the long-term value of PR. Whether you're an aspiring entrepreneur or a seasoned business owner, this episode is packed with valuable insights and inspiring stories. Listen now and get inspired by Scarlett and Gregor's incredible journey and the impactful work they're doing at Story Shop!

Join us on this episode of Tag Lab as we sit down with Monique Ruff-Bell, the dynamic Chief Programme and Strategy Officer at TED. Monique leads TED's global events, brand partnerships, and drives innovation and growth within the organisation. With over two decades of experience, she brings unparalleled insights into leadership, inclusion, and the power of ideas. In this episode, Monique shares her journey, revealing how TED selects inspiring speakers and topics that resonate worldwide. Discover her approach to fostering high-performing teams, promoting diversity, and creating an inclusive community where diverse voices are celebrated. Monique also delves into the importance of intention in both personal and professional life, providing practical advice for leaders and innovators. Whether you're an aspiring leader, a TED enthusiast, or someone passionate about transformative ideas, this episode is packed with valuable takeaways that will inspire you to bring positive change to your own community.  

Welcome to a very special edition of Tag Lab with Tag Digital's founders, Craig and Laura Davidson, sharing 13 lessons learned after 13 years in business. We celebrated Tag Digital's 13th birthday last month, in this episode our agency founders reflect on the important lessons they have learnt over the last 13 years. They discuss the importance of optimism, perseverance, diversity of thought, hiring smart people, total ownership and accountability, resilience during tough times and so much more... Listen to the full episode to uncover all 13 of their business lessons from the last decade.

Join us for an inspiring conversation with Sir Tom Hunter, Scotland's first self-made billionaire. In this episode, Tom shares his journey from selling shoes to leading successful businesses, highlighting key insights from his Scale Up Scotland initiative that supports entrepreneurs with funding, mentorship, and a robust network. Discover Tom's vision for job creation in Scotland, his unique leadership style, and his strategies for building effective teams and a dynamic company culture. Learn about the challenges he faced during the Great Financial Crisis and the lessons he learned in risk management. Explore the impact of AI on business and Tom's advice for aspiring entrepreneurs on embracing failure, learning through experience, and thriving in today's fast-paced world. Tune in for a conversation packed with wisdom, humour, and actionable insights for entrepreneurs and business enthusiasts.

In this inspiring episode, we sit down with Emma J. Bell, bestselling author, award-winning speaker, and renowned resilience expert, to explore the profound journey and insights from her work, "9 Secrets to Thriving". This summary will explore key topics discussed, including resilience strategies, the power of narrative, and self-care practices among others, underlined by Emma's insights and research. Emma has traversed the globe, logging over 35,000 miles to interview 50 extraordinary individuals who have overcome incredible challenges—from surviving terrorist attacks to adapting to life without limbs. These stories not only form the backbone of her book but also reveal pivotal resilience strategies that anyone can use to not just survive, but thrive. Join us as Emma shares her personal experiences, discusses the power of embracing discomfort, and reveals how simple shifts in thought and behaviour can lead to profound growth. Whether you're seeking to enhance your own resilience or inspire it in others, Emma's insights are bound to empower and enlighten.

Today we are joined by Kay Munday, a communications coach who helps people and brands communicate authentically by taking ownership of their story and confidently communicating this with the world.  Kay helps people overcome their fear of speaking and inspire others, in this episode, she joins Laura, our host, to share valuable tips to transform your communication skills by the end of this jam packed episode. Kay Munday's remarkable career journey includes roles at Google, working as a creative partner at YouTube, her work extends to LGBTQ+ community ensuring visibility as well as women's advancement in technology.  Today we cover crafting your own narrative, the 6 key elements for communication that you need to know, how we unlock our creative potential and make sure our stories are retold.   You are in for a hugely impactful and authentic conversation, enjoy and make sure to subscribe so you're first to hear the next episode.  

Welcome to today's episode of Tag Lab, where innovation meets practical application in the realms of AI and big data. Joining us are two of our favourite minds in the world Brian Hills and Alex Velinov. Brian, with his extensive background as CEO at The Data Lab, Head of Business Intelligence Skyscanner and now has a new venture as a founder coming soon. Brian has propelled data-driven innovations across Scotland, making significant strides in big data accessibility and application. Alex, as the CTO of Tag Digital, has transformed digital marketing through the integration of AI, simplifying complex technologies to enhance business operations and strategy. In this episode, we'll dive into their journeys within the tech landscape, discussing how they've democratised AI and big data for broader use, the impact of their work on various industries, and the future trends they anticipate.  Both leaders not only champion technological advancement but also emphasise community engagement and inclusivity within their fields. Prepare for a thought-provoking discussion full of insights that bridge the gap between technology and everyday business needs.

Yvette Hopkins, a trailblazer in leadership and innovation, shares her experiences and insights in this conversation. From being the first in various positions in the military to leading high-performing teams, Yvette discusses the importance of communication, trust, and reliability. She emphasizes the need for open and honest communication, creating a culture where everyone has a voice, and building a sense of camaraderie within teams. Yvette also highlights the value of failure and learning from it, as well as the significance of values in guiding decision-making and building trust. The conversation covers topics such as company values, grit and resilience, diverse boards, and the impact of AI. The guest shares insights on the importance of clarifying and living by company values, building resilience through perseverance and joy, the benefits of diverse boards and teams, and the role of AI in various industries. They also discuss the disruptive potential of Quick Blocks, a company focused on sustainable building solutions. The guest highlights their involvement in various organizations and their excitement for the future. They conclude with advice on being the change you wish to see, embracing failure, speaking truth to power, and leading authentically.

In this episode we get to spend time with the awesome Mac Lackey, who is up there with the best of the best…starting, scaling and then exiting a business is one of the hardest things you can do and he had two 8 figure exits by the time he was 30. As if that wasn't impressive enough, he made some very clear life choices early on in his career to switch from your typical workaholic to a thriving entrepreneur that prioritised his family and went on to have another 4 successful business exits. Our host, Laura, has heard Mac speak on various occasions, but we are constantly impressed by how he communicates complex ideas in super simple and highly compelling language.  In this episode we cover starting and scaling businesses, building networks, how to build a business and ensure you are a present parent, how much sports aligns to business and building resilience as well as finding the right words to unlock amazing opportunities. Prepare to be blown away by his insights and practical advice in an inspiring conversation that is truly heartwarming.

Dive into the innovative world of Event Tech with Adam Parry, founder of Event Industry News and Event Tech Live, on this episode of Tag Lab. We first met Adam when we exhibited at Event Tech Live in 2016, in this episode Laura and Adam discuss the importance of building strong relationships and the positive impact of their partnership over the years. Host, Laura Davidson, uncovers Adam's journey from zero event planning experience to leading the charge in event technology.  They discuss overcoming traditional publishing hurdles, the birth of Event Tech Live, and the power of industry relationships. Adam sheds light on evolving event tech trends, from operational efficiencies to AI's role, and shares personal insights on conquering public speaking fears. The duo also tackles the importance of sustainability in event planning, emphasising ecological and social responsibility. Packed with industry insights, personal growth tips, and forward-thinking discussions, this episode is a must-listen for event organisers, tech suppliers, and anyone looking to push boundaries.

This week our host and CEO, Laura Davidson, is joined by Rob Smallwood, Head of Industry and Media Agencies at Meta.   In this conversation, we discuss the power of storytelling in marketing, the impact of automation on the future of work, the role of AI in augmenting human work, the rise of short-form content, and the future of shared experiences and mixed reality.   We are super excited to share this jam packed episode with you that embodies everything that Tag Lab is, Fuelling Growth in a Digital World.   Similar to previous guests, Rob highlights that storytelling is a highly powerful tool in marketing that can change people's minds and create emotional connections to your brand or product. Rob also shares his thoughts on the future of shared experiences and mixed reality that holds potential for immersive and interactive content that brings people together. The intersection of augmented reality and AI assistants has the potential to augment our daily lives in the future. Listen now to uncover strategies for audience building and the role of creative in advertising targeting, the challenges of preparing for cookie depreciation and the need to have a clear plan for the future both professionally and personally.

In this conversation, Laura and Craig Davidson, co-founders of Tag Digital, discuss the story of their agency and the challenges they faced while building it. They started Tag Digital as a small agency to help local businesses with social media and content writing.  Despite the challenges, they have successfully scaled the agency while balancing family life. Laura and Craig discuss the challenges they faced as entrepreneurs and parents, the importance of support and flexibility, and the recognition they received as one of the fastest-growing businesses in Scotland. They also share their pinch-me moments, personal growth as leaders, and the advice they received early in their careers.

Nadia Carta hosted the Google panel at our US launch event, DigitX New York, in October 2022 and we've been inspired ever since. Nadia is the Head of Digital Transformation at Google and finds time to host her own podcast, lead speaker sessions and founded Spark your Zeal. In today's episode, Nadia shares her journey of chasing big dreams and overcoming self-limiting beliefs, her role at Google and her passion for data transformation and AI. Nadia and Laura discuss the value of vulnerability in leadership and reason for creating Spark Your Zeal. Listen now to find out more about Nadia's journey, both professionally and personally, through tech, self-love and serendipity.

Jennifer Shaw-Sweet, joined Tag Digital at DigitX London, delivering an energetic presentation of LinkedIn's CMO Scorecard. In today's episode she is sharing her marketing journey, the power of brand advertising, and the importance of inspiration in advertising. She discusses LinkedIn's CMO Scorecard, the need for consumer insights in B2B marketing and using emotion to connect with B2B audiences as humans. Listen now to find out how you can measure brand marketing effectiveness, the future of B2B marketing, and shares advice for those starting a marketing career.

We met today's guest, Colin Stone, when he came into the Tag Digital office to help our wider team overcome the world's second biggest fear, public speaking... In this episode our host Laura Davidson, dives into Colin's transformative career journey, highlighting the power of storytelling, the evolution of digital communication, and effective branding strategies. Discover personal anecdotes from Laura and Colin, professional challenges, and the unique influence of personal interests on public speaking skills. Gain expert tips for enhancing your communication in the digital era. Listen now to find out how you can navigate the modern day sabre tooth tiger...public speaking!

Welcome to the final episode of the Innovation Island podcast with our host, Charlotte, and the full Tag Digital paid social team. In the last two episodes we've discussed the latest innovations in paid social and the best performing features on Meta and LinkedIn. This week we are concluding the paid social team takeover with their top 10 predictions for Meta and LinkedIn. Listen now to find out what our experts believe will take off on LinkedIn and Meta in 2024...

We've got the full paid social team back for part two of our Innovation Island series. In the last episode our host, Charlotte, discussed the latest paid social innovations on Meta and LinkedIn with our team of paid social experts. This week we are exploring what features are performing best out of the latest Meta and LinkedIn innovations. This episode is jam packed full of value uncovering the latest innovations that our team of experts believe will be beneficial tools for successful paid social campaigns!

Today we are releasing a special episode of The Tag Digital Squadcast with the whole paid social team…. The team had so much to share we've had to split this podcast into THREE 30 minute episodes! Join our host, Charlotte, Senior Paid Social Manager, as she welcomes Jack, Jess, Drew, Cara, Kitty, Beth and Gabby to the podcast as they dive into the latest paid social innovations on Meta and LinkedIn

In this episode our host Beth is chatting to Charlotte and Adam who lead our innovation sessions for the social and google team! Innovation is at the forefront of what we do at Tag Digital, our team of experts are constantly trialling the latest platform updates and this is thanks to our Innovation Island and Kreative Kitchen lead by Charlotte, Adam and Elisabeth. Charlotte explains why she wanted to start Innovation Island, a time for the social team to come together to discuss the latest innovations and best practices and how they can feel confident to use these optimisations... Adam leads Kreative Kitchen with Elisabeth, to give the Google team the same opportunity to try the latest Google innovations confidently in their day to day campaign work. Listen to the full episode now to find out what innovation means to us, an insight into our innovation sessions and hear Charlotte and Adam's predictions for future innovations!

This week on the podcast we have Ashley, Head of Paid Media, Craig, COO and Jamie, Paid Media Team Lead.   Jamie is chatting to Ashley and Craig all about the Tag Digital Shop, a global first celebrating what is possible in paid advertising.   The Tag Digital Shop is a one of a kind, designed to make your life easier, and boost the success of your lower budget paid advertising campaigns.   Listen to the full episode now to find out what The Tag Digital Shop is, how you can use the shop as an event professional as a low cost and low touch service.

This week on the podcast we have Conall, David and Elisabeth, 3 of our paid media experts at Tag Digital.  Conall, David and Elisabeth are discussing what makes a successful event tech campaign, the key differences between running paid ads for an event and event tech, and the best approach for event tech. What else can you expect?

This week we have two very exciting guests on the podcast, Kitty and Erin, the first two graduates of the Tag Digital Academy! The Tag Academy offers a unique and immersive learning experience for those who want to explore the world of digital marketing through a modern apprenticeship. Kitty and Erin joined Tag Digital as the first cohort of apprentices in 2022. In this episode, our host Lucy chats with them to find our their favourite moments in the last year, how it feels to graduate and what they're most looking forward to now. Listen now to find out more about the Tag Academy and Erin and Kitty's career journey so far.

DigitX by Tag Digital is coming to London this November!! DigitX is more than just an event, it is an unmissable opportunity for event professionals to come together and uncover the latest invocations and the future of digital. Join Laura, CEO, Nicola, Head of Growth and Steph, Senior Marketing Manager for a super exciting podcast sharing what you can expect at DigitX. DigitX London is bigger and better than before, the concept has evolved since we launched in Dubai and New York last year. Listen now to find out what we have planned for DigtiX London… 

How will Generative AI change marketing? This week, Laura, CEO and Drew, Paid Social Manager are discussing all things AI and the future of marketing... What can you expect?

What does good creative and video look like in paid advertising? This week on the Tag Digital Squadcast we're sharing top tips to take your creative to the next level. Join Jack, Senior Paid Social Manager and Drew, Paid Social Manager, as they share the importance of your ad creative. We're discussing how to excite your audience with creative, ensuring you have the right video and creative content at the right time for your audience, and so much more... Listen now to learn more about aligning your creative and video with your overall messaging for successful paid advertising campaigns.

Jess, Paid Social Team Lead and Adam, Paid Media Manager join Cara, Paid Social Manager to uncover the top myths in paid advertising. In this episode we share the importance of setting exceptions with clients on what you can achieve with certain budgets and what platforms work best for different objectives. Listen now to learn more about paid social and search platforms, most common misconceptions about paid advertising and what you can do to take your paid campaigns to the next level.

What makes a good landing page for an event? In this episode, David and Stewart, Paid Media Managers join Conall, Senior Paid Media Manager to share how to optimise your landing page for event success. Listen now to uncover landing page best practices, top tips you can start today, and how to utilise GA4 to understand your customer journey better.

Have you added Snapchat to your paid advertising strategy?  In this episode, Jack and Beth, are sharing a quick guide on how to use Snapchat advertising to market your events. Listen now to find out what Snapchat features are most beneficial for event professionals, the different ad types and what content works best for Snapchat ads. You don't want to miss this episode to learn how the platform has changed over the years and how you can repurpose your content from other vertical platforms like TikTok.

Have you added Programmatic advertising to your paid advertising strategy yet? Programmatic is on the rise as one of the most powerful digital marketing channels to use.  Jamie and Conall are back on the podcast sharing their top tips, the benefits to programmatic advertising and real life results from campaigns by Tag Digital. Listen now to learn how to get started with programmatic and take your digital marketing to the next level with advanced targeting and premium ad placements.

Today we are celebrating Global Exhibition Day 2023 with an exciting new episode with Nicola, Head of Growth and Kirsty, Growth Manager at Tag Digital! In this episode, Nicola and Kirsty share what they think makes the perfect event, upcoming events you can network with the Tag Digital team, and the importance of face to face business in the events industry.  Listen now to find out more about what's new in the industry and exciting upcoming events that Tag Digital are planning!

Cara and Elisabeth join Steph to share insight into exhibitor promotion campaigns for event professionals. In this episode, we discuss the best platforms to run exhibitor promotion campaigns, targeting options and top tips for running successful campaigns. Listen now to find out more about the best strategy for your next exhibitor promotion campaign.

Paid Social Managers, Cara and Charlotte, join Steph to share their top tips for paid advertising on Pinterest for event professionals.   In this episode, we discuss the benefits to advertising on Pinterest, the established audience on the platform for events, the event sectors that would perform best and so much more.   Listen now to find out why you should add Pinterest into your paid strategy for your next event...

Ashley, Head of Paid Media and Conall, Senior Paid Media Manager join Steph to share what is new in performance marketing. In this episode, we discuss the latest updates in paid media, including digital out of home options on programmatic advertising, google search updates and so much more! Listen now to hear more from paid media experts, Ashley and Conall on the latest platform updates and betas.

Jamie, Paid Media Team Lead joins Steph, Senior Marketing Manager to talk all things audio ads for event professionals. In this episode, we discuss how audio ads have transformed from traditional media buying to automated buying ads with different placements across programmatic, how to measure the success, targeting options and more. Listen now to find out how you can use audio advertising in your event campaigns to supercharge your brand awareness and reach high intent audiences.

In this episode, Jess, Paid Social Team Lead, and Jack, Senior Paid Social Manager join Steph to discuss what's new in the world of paid social advertising.   Listen now to find out the latest platform updates and how AI and machine learning are changing how you run paid social ads.

We want our team to be the healthiest and happiest they can be, so it's time to introduce our Wellbeing Team. In this episode, 3 of our 6 wellbeing champions join us to discuss the reason for creating the wellbeing programme, sharing their initiatives and what you can expect from the team. Our wellbeing champions are creating an environment where we are all individually accountable for our wellbeing at Tag Digital. We have a physical, mental, emotional, environmental, social, professional and financial champion, listen now to find out more.

In todays episode, we discuss the topic on every marketer's mind, Google Analytics 4... Stewart, Paid Media Manager, and Beth, Paid Social Executive, join Steph, Senior Marketing Manager on the podcast today to discuss GA4. Listen now to find out the most common set-up mistakes from our audits, the difference between Universal Analytics and GA4 and why you don't want Google to do your set up automatically...

Jack, Senior Paid Social Manager, and David, Paid Media Manager, join Steph on the podcast today to share the emerging ad platforms for 2023. In this episode, we discuss 3 social and google platforms that you should be considering for your 2023 paid ad campaigns. Listen now to find out what platforms we think you should be adding into your paid ad strategy this year… 

Can you keep up with how fast ChatGPT is evolving? Alex, Chief Technology Officer, and Drew, Paid Social Manager, are back on the Squadcast to talk about the latest updates to ChatGPT... In this episode, we discuss GPT4, the development of AI models and the challenges with how quickly the technology is progressing. Listen now to find out the latest updates with ChatGPT, learn more about the AI technology, and our ideas for the future.

A conversation with Mark Ross, Founder of Konsort Social, discussing his career journey that led him to creating a digital marketing agency that builds eCommerce brands on TikTok.   In this episode, Mark shares how he used TikTok to build his own personal brand and the importance of understanding the platform before creating ads.   Steph, Cara and Mark discuss the power of TikTok, the increase in TikTok as a search engine and how to use the platform to show brand personality. Listen now to hear Mark's top tips for TikTok ads and how to create content that works for TikTok...