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Animal rights group PETA has launched a campaign calling on the Brisbane Broncos to retire their live horse mascot, Buck. The Broncos have responded, stating, "We have no plans to retire Buck." PETA Asia-Pacific Campaign Manager, Abigail Forsyth, told Gary Hardgrave on 4BC Drive, "It's really simple that just live animals don't belong at sporting events. And forcing a horse like Buck into a stadium full of bright lights and screaming fans, loud noises. It's a terrifying and distressing experience for that animal." "Our main ask is to retire Buck. But there are also other things that the team can do and the name and imagery that the team uses glorifies rodeos. And rodeos are an industry built on animal fear and pain and we're simply asking them to leave the rodeo imagery behind." "Why not embrace a new name that has no animal cruelty attached?" Ms Forsyth continued. See omnystudio.com/listener for privacy information.
In this Coffee Break, Rohan and Kirk dive into their latest conversation with Abigail Forsyth, the Founder of KeepCup, to unpack some of the episode's best moments. The boys chat about everything from Abigail's eco-conscious approach to running a business, to the Star Wars, Metallica, and Lord of the Rings connections she and Kirk bonded over. The convo takes a turn as the boys unpack the struggle of trusting big corporations that claim to be eco-friendly—especially with scandals like Redcycle proving otherwise. Abigail's candidness about the challenges of running a truly sustainable company gives the team plenty to chat about. In a perfect world, KeepCup wouldn't even be needed—we'd just have coffee in the café—but as Abi says, we're solving half the issue. It's a thought-provoking and humorous reflection on how much still needs to change in the sustainability space. Also on this ep, the boys throw in a live gift unwrapping to celebrate Kirk's 30th birthday, followed by Kirk in the hot seat for our second-most famous segment in podcast history: Rapid Fire Questions—where Rohan brings the heat. Explore KeepCup at: @keepcup https://au.keepcup.com/ Want more coffee content? Follow us on instagram @itsjustcoffee or browse all of our content here. Love you for listening! Want to get in touch? Hit us up at hello@itsjustcoffeepod.com for any questions or comments. Learn more about your ad choices. Visit megaphone.fm/adchoices
Ever wondered who started the reusable coffee cup revolution? We're chatting with none other than Abigail Forsyth, the Co-Founder and Managing Director of KeepCup. In 2007, after introducing reusable soup mugs at her café, Abi and her brother decided to create their own reusable coffee cup. The now-iconic KeepCup is found in over 75 countries, diverting millions of disposable cups from landfill every day. In today's episode, Abi schools Rohan and Kirk on the environmental impact of single-use cups. But here's the big question: How do you run an eco-friendly business while still selling products? Wouldn't the most sustainable option be no takeaways at all? We dive into the unfair blame placed on consumers when it comes to waste, and shift the focus toward the larger players (I'm looking at you Amazon). Plus, we explore adding surcharges to single-use cups, the impact of COVID on coffee culture, and the deflating social mood towards eco-friendly products (just let us die). Oh, and Abigail's latest venture? Well, we may have to bleep that out! We also touch on the boys' personal gripes—like Myki inspectors and people who order coffee while wearing headphones. Oh, and we always make time for a bit of Seinfeld talk, along with the mysterious disappearance of Kirk's Darth Vader KeepCup. In coffee news: Chinese coffee giant Luckin Coffee has just opened its 20,000th store, doubling its locations in just over a year. And El Salvador's President, Nayib Bukele, has launched a high-end coffee brand called Bean of Fire. Random? We think so too! There's so much more but you're just going to have to listen to find out. If you're new here (welcome), our show dives into some of the best coffee conversations on the internet, but we will always remind ourselves at the end of the day; It's Just Coffee! Huge thankyou to Abigail for such a great conversation. Explore KeepCup at: @keepcup https://au.keepcup.com/ Want more coffee content? Follow us on instagram @itsjustcoffee or browse all of our content here. Love you for listening! Want to get in touch? Hit us up at hello@itsjustcoffeepod.com for any questions or comments. Learn more about your ad choices. Visit megaphone.fm/adchoices
In this episode, Fiona chats with Abigail Forsyth, co-founder of KeepCup, about the journey from running cafes to creating an iconic sustainable brand. They also discuss aligning business practices with personal and brand values. Tune in!You'll Learn How To:Challenges in creating and marketing a new product in the pre-social media era.The role of sustainability and education in KeepCup's growth.The impact of major events like the "War on Waste" The importance of trade showsAdvice on dealing with setbacks and scaling a business.The significance of aligning internal values with external messaging.The evolution of consumer behaviour and the rise of customisation.The initial challenges and successes of pitching KeepCupTransitioning from a product business to sustainability advocacy.The importance of maintaining authenticity and sincerity in branding.The importance of value alignment in business decisions and brand loyalty.Get started on a more successful and sustainable small business with our range of free tools at mydailybusiness.com/freestuffGroup Coaching is now open! You can apply at mydailybusiness.com/groupcoachingConnect and get in touch with My Daily BusinessMy Daily Business ShopMy Daily Business Free Weekly Planner
The London Coffee Festival returns from 20 to 23 April 2023 and with it comes a four day celebration of London's vibrant coffee scene and the incredible people and communities that help the coffee industry continue to thrive.Now entering its 12th year, The London Coffee Festival has grown to a formidable event, featuring 200+ exhibitors and welcoming over 30,000 trade and consumer visitors through its doors each year.So to celebrate the legacy and the future of this iconic coffee event, we're speaking with regular exhibitors and visitors from over the years to hear their favourite memories of the Festival, the business benefits of exhibiting and share advice on how to get the most from attending trade shows.We'll hear from Edwin Harrison, Founder, Artisan and Curious Roo Coffee Roasters, Abigail Forsyth, CEO, KeepCup, Agostino Luggeri and Enzo Frangiamore, Founders, Mulmar, Daniel Clarke, Commercial Director UK & Ireland and Louise Felton, Group Regional Director, UK & Ireland, Gruppo Cimbali, Freda Yuan, Director of Coffee, Origin Coffee Roasters, Kirby Sinclair, Co-founder, The Roasting Party, and accessibility consultant Tim Blanchard. Not got your ticket yet? Your can apply for a free Industry Day ticket here: londoncoffeefestival.com/Accreditation/MenuCredits music: London's on Fire by Daisy Chute in collaboration with The Coffee Music Project and SEB CollectiveSign up for our newsletter to receive the latest coffee news at worldcoffeeportal.comSubscribe to 5THWAVE on Instagram @5thWaveCoffee and tell us what topics you'd like to hear
Abigail Forsyth is the co-founder and managing director of the industry-leading brand KeepCup. Since launching the world's first barista-standard reusable cup in 2009, KeepCup is now embraced by reusers all over the world, diverting millions of single-use cups each and every day. KeepCup is committed to better business and is certified B Corp, a 1% for the Planet member, and is committed to becoming carbon neutral by 2025. The business has offices and warehouses in Australia and the UK, and set up hub operations in the USA to service growing consumer demand in over 76 countries around the world Mentioned in Conversation: How the original design of the KeepCup was purposefully simple and similar to disposable cups to remove barriers to behavior change toward sustainability Growth of the KeepCup business, which started as a family affair and quickly expanded to offices in the UK, US, and Australia The decision to keep manufacturing in Australia and the UK, while having to offshore some products due to a lack of local production The rise of purpose-led businesses and business for good is becoming a popular trend, especially with the emergence of Gen Z as consumers Challenges in staffing a fast-growing business and the power in building a structured leadership team. Want to learn more? To learn more about how our work and programs can support you come and say hi over at Owners Collective! See Our Business Growth Programs Here Links Owners Collective Website Owners Collective Instagram Pru on LinkedIn
After running a small cafe chain for over a decade, Abigail Forsyth experienced firsthand the amount of packaging waste used in the food and beverage industry. So, in 2008 she co-founded KeepCup and created the world's first barista standard reusable cup. In the last 15 years, she built KeepUp into a multi-million dollar brand with reusable cups and bottles sold in 65 countries worldwide. Learn how she's built a mission-driven business and adapted to the changing nature of sustainable products. Listen to Nathan and Abigail discuss: Bringing KeepCup to life while running her cafes Getting her first B2B order using a shoebox Why behavioral change is the hardest thing to do The challenge of having B2B and B2C customers Scaling internationally and managing a growing team Becoming one of the first Australian B Corporations When a TV program doubled orders overnight The impact of Coivd-19 on the reusable industry How to deal with copycats And much more on mission-driven business… Enjoy 25% off KeepCup, available at www.keepcup.com with code FOUNDR25. The offer is valid until midnight 20th January 2023, and for purchases of up to 10 items, and excludes shipping. Please use ‘Foundr25' code at checkout. Not to be used in conjunction with any other offer. Who do you want to see next on the podcast? Comment and let us know! And don't forget to leave us a 5-star review if you loved this episode. Wait, there's more… If you enjoy the Foundr podcast, check out our free trainings. Get exclusive, actionable advice from some of the world's best entrepreneurs. Speak with our friendly course experts to get clarity on the next steps for your idea, business or career. You will get tailored insights from results achieved by our proven practitioners as well as thousands of students. Book a call now... For more Foundr content, follow us on your favorite platform: Foundr.com Instagram YouTube Facebook Twitter LinkedIn Magazine
When I found out the brand we are chatting about today isn't just Australian-founded, but also Australian female founded, I knew I needed to get them on the podcast! KeepCup has done something that many brands haven't - and that is to create a whole new category and coin a new term for a product that is used worldwide. I sit down today with founder Abigail Forsyth to find out exactly how she did it! Find KeepCup on Instagram @keepcup Want more Behind the Brand? Find us on Instagram and TikTok @behindthebrand.podcast
The podcast journeys down under to Australia! Brooking Gatewood sits down with early reuse Solutioneer, Abigail Forsyth, Founder/CEO of KeepCup – one of the top reusable cup companies in the world and voted #1 reusable cup by GQ in 2021. Abigail talks about the early days of trying to normalize reuse in her community while owning/operating a Melbourne cafe in the late 90s. From designing their own barista-standard reusable cups to advancing the reuse movement and the next phase of KeepCup's evolution, this B Corp is another great example as to why reuse is just as important for people and the economy as it is for the planet.Resources:www.Keepcup.comUpstream's Roadmap to Reuse: a step-by-step guide for policymakers and activists for bringing reuse to their communities About B CorpsAbout 1% for the Planet
In this episode, I interview Abigail Forsyth, the Co-founder and Managing Director at KeepCup based in Melbourne, Australia. KeepCup designed and manufactured the world's first barista standard reusable cup with a mission to ensure the world no longer wants, needs, or uses single-use cups. While running cafes in the late 90s, Abigail saw a huge number of disposable cups be sent to the landfill which can cause damage to the environment. With her brother, they decided to make a solution to such a problem by designing a reusable cup. They sold their first products in 2009 and people responded very well to it making them the world's first barista standard reusable cup with growing consumer demand in over 65 countries around the world. Abigail says one thing she'd recommend marketing a fast-growing business is making great products. She meant products that people need not a product you want to sell and also a product that won't give extreme destruction to the environment. This Cast Covers: Started as a solution to a problem and is now the world's first barista standard reusable cup. While running cafes in the late 90s, saw the rise of the disposable cup that wasn't recyclable and thought they would do something about it. Got the opportunity to design a reusable cup and a mission to encourage the use of reusable cups. People responded very well to the idea and design, selling their first products in 2009. Started with only 2 people to the current 55 FTEs in 13 years. Despite no money allotted for marketing in the beginning, they were still able to sell 10,000 of their products before they even made the tool. A B Corp for such a long time and has been a great tool for recruiting great people. The biggest mindset shift in the small business growth journey is learning to let things go. Sold in 60 countries with 27 distributors and with annual average revenue of 80%. With a mission to ensure the world no longer wants, needs, or uses single-use cups. Helping to divert billions of disposable cups from landfills each year. Additional Resources: KeepCup Collapse By Jared Diamond Masters of Scale ………………………………………… Quotes: “Make great products.” —Abigail Forsyth “When a certain stage happens such as an impediment, learn to let things go and know what you have to keep hanging on to.” —Abigail Forsyth “Continue to harness self-discipline.” —Abigail Forsyth “Build that culture of doing something that you believe in and what you are passionate about.” —Abigail Forsyth “Lead by example for others to do the same.” —Abigail Forsyth ………………………………………… Music from https://filmmusic.io “Cold Funk” by Kevin MacLeod https://incompetech.com. License: CC by http://creativecommons.org/licenses/by/4.0
Bright, bold and instantly recognisable, KeepCup is servicing demand in over 76 countries with offices in LA and London but remains loyal to its roots in Melbourne, where Abigail and her brother, Jamie launched their first reusable cup, 10 years ago. A long way since the original search for a more sustainable way to serve food, Abigail joins the program with an international presence, B Corp certification and a commitment to becoming carbon neutral by 2025.
Grab a cup of a coffee and join me as I chat to Abigail Forsyth, the CEO of KeepCup. I own so many KeepCups, so I was very excited to hear about Abigail’s incredible business journey. KeepCup was founded in Australia back in 2009 as a way to minimise waste that is produced by disposable takeaway coffee cups. Now KeepCup is sold in 68 countries and has really made a difference in consumers behaviour towards single cup use. Key Takeaways: We discuss the impact of the changes to cafe culture due to Covid-19 and how Abigaile is navigating these changes. A lot of cafes refuse to use KeepCups to avoid contamination, meaning that consumers were forced to use disposable cups. KeepCup has just launched a stainless steel range, and the material is of such high quality that there’s no metallic taste! You can shop the new range and the glass cup range at Nourished Life. KeepCup is part of the 1% for the Planet initiative, with Abigail telling me that they donate 1% of their revenue (not their profit!) to environmental causes. Links and resources: Shop the KeepCup range online now at Nourished Life. Visit Nourished Life Connect: Listen to other episodes of Talking Clean with Irene Join my private podcast Facebook Group Follow Nourished Life on Facebook Follow Nourished Life on Instagram See omnystudio.com/listener for privacy information.
In the fourth instalment of the exclusive Australian Made series, Vince chats to Abigail Forsyth, the co-founder, CEO and spokeswoman of KeepCup. At a time of so much uncertainty in the world, the Australian Made series will focus on brilliant people here in Australia, celebrating designing and making local. Once a lawyer in a boutique firm in Melbourne Abigail Forsyth decided to change career paths in the search for something different, something with more purpose. Alarmed by the amount of disposable packaging being wasted Abigail began her search for a more sustainable and environmentally conscious way to serve food. In 2007 she took the bold step of designing and manufacturing her own reusable cup, two intensive years later the KeepCup brand was born. Since its inception in 2009 KeepCup has gone from strength to strength becoming the leading figure in sustainable reusable coffee cups Listen in as Vince and Abigail KeepCup's inception and who came up with its perfect name as well as why parameters drive the creative process. The pair also delve into B-Corp certification, what Abigail and her family's sustainable practices are as well as the importance of dematerialisation and designing for long life and reuse. Enjoy! KeepCup Design Your Life Frost*collective x KeepCup See omnystudio.com/listener for privacy information.
On the third episode of Seed To Cup, James Beard Award-winning journalist and Sprudge co-founder Jordan Michelman interviews Abigail Forsyth, the co-founder, and CEO of KeepCup, based in Melbourne, Australia. Founded in 2007 by Forsyth and her brother, Jamie, KeepCup was designed to address an intrinsic issue in the specialty coffee industry: reliance on disposable cups. "Today, KeepCups are used in more than 65 countries around the world. KeepCup users divert millions of disposable cups from landfill every day, and through their actions inspire others to do the same," says the company. Abigail Forsyth continues to direct the brand from its new headquarters in Clifton Hill. 2020 has offered an unprecedented set of challenges to the reusable movement, as cafes around the world convert to takeaway-only and struggle to keep up with an ever-changing set of information about the transmission of COVID-19. This moment feels especially desperate from where we're sitting right now—Sprudge is published out of Portland, Oregon, currently engulfed in smoke from the largest wildfire event in modern history. But it's also an opportunity, a defining moment for the human race to address the reality of environmental destruction. "COVID-19 is a frightening glimpse of what is to come," Forsyth told Smart Company earlier this year. "Zoonotic diseases, which spread from animals to humans, climate change, loss of biodiversity, plastic oceans—they are all facets of how we co-exist with the natural system. This is a wakeup call to bring our economic and social systems back into line with earth's finite resources." All this and more is addressed in our interview with Abigal Forsyth. This season of Seed To Cup is sponsored by La Marzocco and Seattle Coffee Gear.
A conversation about reusable cups, circular economies and leading the fight for a sustainable future. KeepCup CEO Abigail Forsyth is the guest on this episode of People Building Businesses. Host Jason Lim and Abigail talk about founding KeepCup out of a Melbourne cafe, local production versus overseas, expanding the team to three countries, changing the culture of sustainability within businesses, not taking on investment, finding your voice, the future of coffee culture post-COVID and much more. The podcast was produced, shot and edited by Joe Harrington. See omnystudio.com/policies/listener for privacy information.
In this episode of Plastics Revolution, host Tammy Ven Dange chats with Abigail Forsyth, the co-founder and managing director of KeepCup. Abigail and her brother were running a number of cafes in the Melbourne area when they recognised the amount of disposable coffee cups going through their business and ending up in landfill. Even worse, they couldn’t believe that there wasn’t already a reusable alternative on the market. Ten years later, the KeepCup brand has become the generic term for a reusable coffee cup in many places. We hope you enjoy this episode of Plastics Revolution with Abigail Forsyth of KeepCup. You can read the summary and see all of the links from this episode on Tammy’s blog. Credits Hosted by Tammy Ven Dange Produced by Jonny Puskas Theme Music by Joseph McDade All Rights Reserved 2020
Want to inspire a global movement? Scale your business world-wide and find the right kinds of people to partner with? In the latest She Mentors episode we speak to entrepreneur and trailblazer, Abigail Forsyth, co-founder of KeepCup. We discuss the early days of designing and launching reusable coffee cups; the struggles of scaling; and lessons learnt along the way. Abigail also speaks to COVID-19’s impact on the economy and advises business owners to be "brutally realistic about” what survival during this global disaster might mean.We discuss:
Abigail Forsyth is the Co-Founder and Managing Director KeepCup. Starting with the simple idea to keep it and use it again, Abigail has revolutionised the way the world drinks coffee.In this episode, you will learn how to:Approach changing consumer behaviourJuggle the realms of profitability and sustainability without sacrificing your product offeringMaintain sustainability in business whilst scalingBuild a responsible business, holding both internal and external stakeholders accountableIf you are interested in making a sustainability commitment in your business, it can be as simple as buying a KeepCup. Visit their website at keepcup.com.This podcast is brought to you by ADITS, the IT support company implementing progressive technology solutions, enabling our customers to achieve their mission. If your business requires IT Support on your roadmap to business success, visit us at adits.com.auFollow us on Facebook, LinkedIn and Instagram.
See Full Show Notes here: https://growensemble.com/keepcup-abigail-forsyth/ Episode 69 welcomes the Managing Director and Co-founder of KeepCup, Abigail Forsyth. KeepCup is known worldwide for its bright, bold, and instantly recognizable reusable cups that have diverted billions of disposable cups from the landfill. Abigail is extremely passionate about saving our environment having dedicated her time and effort to many ventures bringing awareness to the cause. In our episode with Abigail, we chat about: Her commitment to inspiring others to reduce and reuse KeepCup's 10 years in business milestone The current climate crisis, especially how it has impacted Australia with the recent bushfires Her dream of rehabilitating land affected by the fires The evolving role of KeepCup as they enter their second decade of business How success has impacted both her and the company Links from the Episode: Abigail on LinkedIn KeepCup on Facebook, Instagram, Twitter, LinkedIn “Australia Bushfires: A Signal to Act” by Abigail Forsyth “Our Hopes and Ambitions for the Next Decade” by Abigail Forsyth B-Labs (B-Corps) 1% for the Planet Abigail’s interview in Business Insider Australia The Mandibles by Lionel Shriver The Walking Dead by Robert Kirkman War on Waste See Full Show Notes here: https://growensemble.com/keepcup-abigail-forsyth/
Abigail Forsyth is the co-founder and managing director of KeepCup, a reusable coffee cup business that she and her husband started in Melbourne back in 2007.Twelve years later, KeepCup has sold more than 10,000,000 units in over 65 countries around the world.Jonathan went to KeepCup's offices in Melbourne to sit down with Abigail and hear the story of now only how she's scaled the business, but also how it got started.This is the second interview in our new "Keys To Scale" series, where we talk to successful founders and entrepreneurs about what it really took to scale their businesses.
Abigail Forsyth is the inventor of KeepCup, the world's first Barista standard, reusable coffee cup … and she's on a mission to stop us from disposing of one million coffee cups every minute … of every day! It's a very reusable episode 480 of The (award-winning) Small Business Big Marketing Show thanks to American Express and digital marketing agency Yellow. A little bit more about KeepCup creator Abigail Forsyth … When Abigail Forsyth and her brother Jamie started a cafe business in Melbourne in 1998, disposable coffee cups were starting to become an environmental problem. Now, as you're about to hear, they're a major problem. And that's where KeepCups step in. KeepCups are those reusable coffee cups you see people bring in to your local cafe. So instead of using a paper coffee cup that's lined with plastic and thrown away the minute you've got your caffeine fix, KeepCups get used over and over. They come in all shapes and sizes, colours and can even be personalised with your company branding. Abigail joined me from her Fitzroy headquarters where we talked about: Why she chose to close the cafes and pursue the KeepCup idea How she used leading baristas as influencers before social influencers was even a thing How she handles the proliferation of copycats flooding the market How she's created an environmentally responsible supply chain And plenty more “Our vision at KeepCup is a disposable free world." - Abigail Forsyth, KeepCup Here's what caught my attention from my chat with KeepCup creator Abigail Forsyth It's probably time for us all to take a look at all aspects of our businesses and make changes that will benefit the environment - ideas could include getting all staff a branded KeepCup, going paperless, carpooling to meetings. I love the personalisation option KeepCup offers. Personalisation of particular products is becoming more and more common as technology makes it easier and easier. Remember that interview with Lana Hopkins from Mon Purse? I loved how Abigail used baristas to get the word out. If you'd like to learn more about social influencers then take a listen to the interview I did with Jules Lund who's started an influencer agency called Tribe. “In today's conversation about single-use plastics and going plastic-free, too often plastics are all tarred with the same brush. It's not plastic that's the problem, it's how we use it.” - Abigail Forsyth, KeepCup Abigail Forsyth Interview Transcription Tim Abigail welcome to the small business big marketing show. Abigail Thank you very much. Tim It is awesome to have you here. And I'm really looking forward to this conversation. To kick things off. Can you quantify the problem that KeepCup is helping solve? Click Here To Download Full Transcription Resources mentioned in episode 480 of The Small Business Big Marketing Show: KeepCup's official website Last week's interview with RadioHUB founder Cooper Silk Interviews I've done with other product inventors: Flow Hive inventor Cedar Anderson Round beach towel inventor Victoria Beattie Golden croughnut inventor Phillip Kuoch This week's Monster Prize Draw winner Renata Ogilvie of pSquared … a Perth-based boutique communications agency. Please support the following businesses that make this show possible: American Express Business Explorer Credit Card Let your business expenses reward you. Every year. Yellow Check out their online marketing packages tailored for businesses just like yours. Switchnode Australia's Internet isn't great. That's why Switchnode exist. The solution is here and it's wireless. If something in this episode of Australia's favourite marketing podcast peaked your interest, then let me know by leaving a comment below. May your marketing be the best marketing. [ For more interviews with successful business owners visit Small Business Big Marketing ] See omnystudio.com/listener for privacy information.
Welcome to Lady Startup the podcast where we find out how to build a business from women who have ditched the 9-5 to become their own bosses. Rachel Corbett’s guest today is Abigail Forsyth, founder of everyone’s favourite cafe accessory, the Keep Cup. Reusable coffee cups are so ubiquitous today, it seems hard to believe there was ever a time when people didn’t want to use them. But it was only a few decades ago when Abigail was running a coffee shop with her brother that she realised the amount of waste disposable coffee cups were producing that she realised something needed to change. And that change would have to start with her creating one of the most well-known brands in Australia. So how did Abigail manage to not only create a stylish product people wanted but also change people’s behaviour? Listen to find out… CREDITS: Guest: Abigail Forsyth, Founder of Keep Cup. Host/Executive Producer: Rachel Corbett, Founder of PodSchool Producer: Amelia Navascues JOIN THE LADY STARTUP COMMUNITY: Subscribe to our newsletter and find out more about the Lady Startup courses at our website… https://www.ladystartup.com.au/ Follow us on Instagram to see success stories from other female entrepreneurs or to get your business featured… https://www.instagram.com/ladystartups/ Meet like-minded women in our Facebook Group... https://www.facebook.com/ladystartups/ Find more episodes of this and other Mamamia podcasts here... https://www.mamamia.com.au/podcasts/ Love the show and want to tell us about it? Call the pod phone on 02 8999 9386 or email us at podcast@mamamia.com.au
Her humble little eco-conscious cup has taken the entire world by storm, and today we have the privilege of picking this exceptional businesswoman's brain! Find links and other show notes at https://thedesignfiles.net/podcast
In this special episode for World Earth Day, Jess and Stef were lucky enough to sit down with Abigail Forsyth, the founder of Keep Cup, the world’s first barista standard reusable coffee cup.Jess and Stef chat to Abigail about how she built her brand - from product design and manufacturing, to amassing a loyal customer base who are dedicated to the Keep Cup movement, and Abigail offers tangible advice on how we can all change our everyday habits to become more green. The three also chat about how being eco-friendly can be a fashion accessory, and discuss what Jess accidentally overheard while getting her eyelashes done.You can read more about the Keep Cup story here, and find Keep Cup on Instagram at @keepcup.You can find Jess and Stef on Instagram at @howtwolive. Subscribe now, new episodes coming every Monday.To get in touch, email contact@howtwolive.com.CREDITSAudio by: Giddy HeineProduced by: Simone PolanenMusic by: KausyCoordinated by: Bianca Wittner See acast.com/privacy for privacy and opt-out information.
Today we recap the lessons learnt and powerful messages shared from Season 2 of the Get On Purpose Podcast. In this episode: Knowing the power of one and making the impossible possible with Nobel Peace Prize Recipient, Professor Muhammad Yunus. Helping entrepreneurs to tell their story, find their identity and own who they are in their business with John Beckett from Seed. Taking a stand, one issue at a time with Melinda Tankard Reist from MTR. Symon Brewis-Weston highlights the importance of creating leaders one person at a time, the dangers of comparison and knowing there is no ‘but’. Taking action to make a change, being curious and living to your values with Abigail Forsyth from sustainability company KeepCup. How to approach fear, exploring what is possible and the importance of putting yourself first for now and your future self by Heather Swan from Baseclimb. Fighting the good fight, integrity and being authentic with Therese Kerr from the Divine Company. Get on Purpose action (GOPA): What is your power? What is sitting in your hand? Links mentioned in the show Professor Muhammad Yunus interview with Karen James
In this interview, I am joined by Abigail Forsyth - a leader in the global campaign to promote sustainability. In this episode: Abigail's blueprint begins with family and walking the talk How she applies energy and positivity in everything she does The singular purpose of KeepCup Customer journey mapping research What brings Abigail's values to life How media coverage effected the business The War of Waste show How KeepCup use technology to power their purpose Today’s Get on Purpose Action (GOPA): Look at your personal brand - are people buying from the real you What are you doing to become curious and a better listener Links mentioned in the show: KeepCup The War on Waste show Slack On Purpose book - http://karentjames.com/ Facebook - https://www.facebook.com/onpurposehub Twitter - https://twitter.com/KarenTJames Instagram - https://www.instagram.com/onpurposehub/ Youtube - https://www.youtube.com/channel/UC4_3QTpU3nQuVpfi503GBIw
KeepCup has become Australia’s best known re-useable cup, but it didn’t start that way. The humble beginnings for this BCorp include a prototype in a shoebox on a bicycle. Founder and CEO Abigail Forsyth shares what she learned when starting the business, what kept her honest, what’s changed in the market re: the attitude toward disposable cups. She told us about what inspired her to question everything and how she plans to use her influence as a successful purpose-based business. With offices in UK and USA, and KeepCups being sold in 65 countries, it pays to stick to your principles! […]The post TP 31: Abigail Forsyth KeepCup appeared first on Tathra Street.
KeepCup has become Australia’s best known re-useable cup, but it didn’t start that way. The humble beginnings for this BCorp include a prototype in a shoebox on a bicycle. Founder and CEO Abigail Forsyth shares what she learned when starting the business, what kept her honest, what’s changed in the market re: the attitude toward disposable cups. She told us about what inspired her to question everything and how she plans to use her influence as a successful purpose-based business. With offices in UK and USA, and KeepCups being sold in 65 countries, it pays to stick to your principles! […] The post TP 31: Abigail Forsyth KeepCup appeared first on Tathra Street.
Anthea Hammon is CEO and third-generation of award-winning tourist park, Scenic World. She has overseen redevelopment and introduced changes in the way customers experience the park, which has resulted in exponential growth in recent years. Many of the tourists these days are from overseas, particularly from China, thanks to Anthea and her team’s marketing strategies. From the very beginning, KeepCup’s CEO Abigail Forsyth had visions of selling reusable cups to cafes around the world. Concerned about the mountains of disposable coffee cups generated by cafes everywhere, Abigail's bright idea of encouraging customers to use KeepCup's reusable cups has resulted in worldwide expansion. It hasn't been easy, but good old fashioned selling and trade shows have helped her business grow. businessessentials.com.au
Welcome our guest, Abigail Forsyth! We’ll learn how she went from running a cafe business in Melbourne to building KeepCup, a company on a mission to replace disposable cups with a well-designed reusable alternative. Learn more about KeepCup at www.keepcup.com. Feedback or comments on this episode? Send them to startupexplorerpodcast@gmail.com
On this episode of People or Purpose, Johanna speaks to Abigail Forsyth about how she created a global business from the humble beginnings of her own lounge room; her thoughts on sustainability discourse (we declare the end of guilt!), and the question every product designer needs to consider before churning out new "stuff" -- does the world need it? The following interview was recorded in front of a live audience at Purpose 2015, a two-day gathering for purpose driven business. This event was produced by the talented team of experience designers at Wildwon Projects. To find out more, visit purpose.do and wearemakedo.com.au.
Join Holly Stephey as she talks to Ben Usen of the USA KeepCup Division . You think you know about Coffee? Think again .. After talking with Ben , I learned so much more and have a better understanding about Coffee and how important it is to our environment and the way we process Coffee. The KeepCup is a Brilliant creation to help further a way for us to really GO GREEN and help the planet while being able to enjoy the yummy Coffee creations in a Reusable cup that you create yourself on the KeepCup website Motivated by the amount of disposable cups thrown away in their cafes everyday, brother and sister, Abigail Forsyth and Jamie Forsyth created the KeepCup to create a more sustainable environment. The KeepCup is designed, tooled and made in Melbourne - Australia's coffee capital - and is the world's first barista standard reusable take away coffee cup. Since launch in 2009 the KeepCup has been purchased by business and government to help deliver their policies, and individuals wanting to make their own personal difference (and enjoy a great coffee or tea while they're at it). So if you love a coffee, you'll love the KeepCup. And you'll be helping out the environment at the same time.Through our own actions we inspire others to be the change they wish to see in the world. Find better ways to enjoy the things you love.http://www.keepcup.com
In this herBusiness podcast, Abigail Forsyth, founder of KeepCup discusses how she came up with an idea that turned into an internationally-sold and award-winning product known for it’s design and environmental benefits. She discusses the benefits of starting a business with a purpose, the importance of creativity, and the role that confidence and risk-taking have played in her success.