One Wild Ride

Frankie Layton is the founder of The Dirt Company, Australia's first circular packaging brand. Frankie's passion for sustainability began while working on superyachts, witnessing ocean waste. With a background in strategic consulting, she launched The Dirt Company to tackle household product packaging waste. Since 2017,  The Dirt Company has gained 100,000+ customers and prevented over 75 tonnes of plastic waste through innovative laundry products in dispenser bottles replenished with reusable refill packs.   Mentioned in Conversation: The fascinating origin story of The Dirt Company that started in the middle of the Atlantic Ocean. Their revolutionary journey as Australia's first completely circular packaging brand. How they're creating big impact, one laundry at a time.  Frankie's take on sustainability and how to spot greenwashing. The big, inspiring, and ambitious plans for The Dirt Company and how Frankie plans on achieving them in a sustainable way.  Want to learn more? To learn more about how our work and programs can support you come and say hi over at Owners Collective! See Our Business Growth Programs Here   Links Pru on Instagram Pru on LinkedIn Owners Collective Website  Owners Collective Instagram

Nicole Velik is a leading speaker, facilitator, and trainer in innovation and creativity. As the founder of The Ideas Bodega and the host of the podcast Creativity Unpacked, as well as CreativeMornings Sydney, she has dedicated herself to demystifying creativity and making it accessible to everyone. With a background in advertising, including stints at Saatchi & Saatchi and KBP, Nicole has trained organizations worldwide, including big names like The United Nations, Nike, and Google. Her podcast, which soared to number one on the Apple Marketing charts upon launch, features interviews with creatives, highlighting that creativity is a skill achievable by everyone. Nicole is also a sought-after speaker at events like SXSW Sydney and Vivid Ideas, and she nurtures her own creativity through music, playing percussion in a samba band, guitar, songwriting, and learning Portuguese.   Mentioned in Conversation: Unlocking Creativity: Discussing the universality of creativity and methods for helping individuals and teams recognize their creative potential. Generating New Ideas: Including the innovation techniques she's used to train Google, the United Nations and LEGO. Leading Creative Teams: Providing insights into fostering a culture that nurtures creativity, giving constructive feedback, rewarding creativity, and maintaining creative flow. Overcoming Creative Barriers: Identifying common obstacles that hinder creativity and exploring strategies to overcome them. Living a Creative Life: Delving into the importance of pursuing diverse creative outlets and the role they play in sustaining creativity and courage.   Want to learn more? To learn more about how our work and programs can support you come and say hi over at Owners Collective!   See Our Business Growth Programs Here Links Owners Collective Website  Owners Collective Instagram Pru on LinkedIn  

Jane Marx is a social entrepreneur committed to empowering marginalized women through meaningful employment. Amidst the pandemic, she founded The Beautiful Bunch, focusing on supporting young women from refugee backgrounds facing barriers to work. Join us for an honest discussion on the challenges and triumphs of launching and running a social enterprise, driven by passion and hustle rather than financial backing. Discover how Jane's journey exemplifies the power of using business for inclusive and sustainable change, proving that each of us holds the capacity to create opportunities for others.   Mentioned in Conversation: Navigating the hurdles to launching and sustaining a social enterprise  Leaning into the unique challenges young women refugees encounter in accessing and maintaining meaningful employment. Embracing the transformative power of kindness in business Building inclusive workplaces that provide a safe space for diversity and empowerment. Navigating the dynamic economic landscape as a woman in business Ready to learn more?   CHECK OUT PRODUCT UPRISING HERE   Scale your product-based business with our 8-week program. An online course designed and created by Pru Chapman and Brooke Franklin - get industry insights from top-level operators on how to grow, manage, and scale a highly successful product-based brand.  Grow your reach. Expand your range. Streamline your Systems. Sell more products.  

Brooke is a powerhouse in the product industry. She spent six years helping scale lululemon, where she managed stores, led operations, and eventually oversaw $100 million in retail stores as the Australia/NZ Area Director. She went on to become the Country Manager of Cotton On managing over 200 stores and more than $250M in sales.  From there she moved to General Manager at TOM Co, where she radically expanded their range and led the business to a successful sale. Brooke loves both big and small business, coaching startups and demonstrating her strategic scaling prowess. She's not just a leader; she's a legend in the industry, and is passionate about good business.   Mentioned in Conversation: Strategies that led the growth of lululemon, Cotton On & TOM Organic The ONE piece of advice she gives to product-based businesses looking to scale Key differences in growing startups and big business (and what you can learn from each) The 8-step framework to scaling a successful product-based brands Her unique take on managing work/life balance with 2 young kids Ready to learn more? Check out our brand new program Product Uprising HERE Links Owners Collective Website  Owners Collective Instagram Pru on LinkedIn

Kylie is a Leadership Developer and Founder of Of Kin, a training organisation specialising in building brave leaders and courageous cultures. She is a certified executive coach, psychological safety practitioner and facilitator of Dr Brené Brown's curricula on courage, vulnerability, shame and resilience (The Daring Way™ & Dare To Lead™), and currently delivers Dare To Lead™ programs for organisational teams and individual professionals. She is part of the Homeward Bound visibility faculty championing the success of women in STEMM from around the world. Her vision is to build the capacity for brave conversations in boardrooms, classrooms and lounge rooms across the world.    Mentioned in Conversation: Courageous Leadership: The 4 skills that are critical to brave and conscious leadership. The Power of Vulnerability: why we armour ourselves to protect against being exposed and how to lean into the discomfort for growth and evolution. Self Compassion: the often undervalued experience that is key to rising strong when we slip and fall - that we all do as part of the human experience. Want to learn more? To learn more about how our work and programs can support you come and say hi over at Owners Collective! See Our Business Growth Programs Here Links Owners Collective Website  Owners Collective Instagram Pru on LinkedIn

Dr Marion Piper believes that life's challenges and traumas are actually an invitation to get creative, a way to turn our pain into Art and kick-start the process of post-traumatic growth. This is what fuelled her PhD research and informs the work she does today inspiring ambitious Creatives to find their voice and embrace creativity as a form of self-care. With a colourful career spanning gigs in art galleries, creative summer camps and creative agencies both here and abroad, Marion is here to share her answer to a question many of us ask: “what does it mean to lead a truly creative life?”   Mentioned in Conversation: Unlocking Creativity: Dr Marion shares the top 5 creative barriers—and how to get past them.  We also explore how mental health can be both a hurdle and a dynamic force for unlocking your creative genius. Thriving After Trauma: Exploring the science of post-traumatic growth, unveiling 5 transformative dimensions, from spiritual shifts to new possibilities. Dr Marion delivers a roadmap to not just survive, but thrive beyond adversity. Tools for Self-Expression: Experience a unique journaling approach focused on self-expression, not just self-improvement. Dr Marion shares her unique approach to journaling through introspection and creativity to unleashing the power of your thoughts and emotions.  Best part? It's free!   Want to learn more? To learn more about how our work and programs can support you come and say hi over at Owners Collective! See Our Business Growth Programs Here Links Owners Collective Website  Owners Collective Instagram Pru on LinkedIn

Kaylene Langford, a proud Guringai woman, passionate entrepreneur, coach, writer and speaker, and the founder and owner of StartUp Creative, a hugely popular online platform, podcast, and print magazine that educates, inspires, and supports creative entrepreneurs and future innovators. She has over a decade of experience coaching, educating and supporting individuals to identify and achieve their goals.    Mentioned in Conversation: How to Build an Authentic Brand - it's easy to follow trends and keep up with what you think you should be doing but that won't last the test of time.⁠ Mindset - a deep dive into the grit, self-belief, and determination to keep going when it gets tough and build something that will last.⁠ Meditation - Kaylene's personal experience on the journey and benefits of deep meditation practices.⁠ 'Just Start' - one of Kaylene's favourite sayings that is not only the best motivator, but also one of the most challenging parts of actually making things happen. Writing a Book - the practices and rituals Kaylene put in place to write her first book 'How To Start A Side Hustle'⁠   Want to learn more? To learn more about how our work and programs can support you come and say hi over at Owners Collective! See Our Business Growth Programs Here Links Owners Collective Website  Owners Collective Instagram Pru on LinkedIn  

Justine Curtis is the founder of Inspired Adventures, the original and leading charity challenge agency in Australasia with over 19 years experience organising life-changing adventures.  To date, the B Corp certified, female-founded company has raised $45 million through more than 715 completed challenges in partnership with 339 leading Australian and New Zealand charities.  The challenges that Inspired Adventures has organised have funded projects including medical research, human rights advocacy, environmental preservation and social mobility, through challenges completed by over 7,000 people. Inspired Adventures currently offers 60 national itineraries, 30 international itineraries and fundraising opportunities with 80 charities – all of which are carbon neutral through a partnership with Carbon Neutral.    Mentioned in Conversation: Justine's entrepreneurial journey from start-up to leading Australia's number one charity adventure company with a team of 30+ people including staff, travel guides and doctors. The profound impact purpose-led travel can have on your life and why.  Why responsible, carbon-neutral travel has been a core part of the company's values.  The opportunity for sustainable travel to improve company's ESG while offering their employees a unique and one-in-a-lifetime experience. Want to learn more? To learn more about how our work and programs can support you come and say hi over at Owners Collective! See Our Business Growth Programs Here Links Owners Collective Website  Owners Collective Instagram Pru on LinkedIn

James Perrin is a Sustainability & Impact Specialist, B Corp Consultant, Founding Director of the Ingrained Foundation, and Podcast Host. He works with individuals, businesses, and not-for-profits to deepen their impact, and I specialises in developing strategies and implementing projects that are relevant and meaningful for a more beautiful world.  At the time of this podcast recording James was the Sustainability Manager for Stone & Wood.  You can find this conversation in full at Episode 9 of the One Wild Ride Podcast.    Links Connect with Pru on Instagram Connect with Pru on LinkedIn See all episodes at theownerscollective.com  

Brooke Franklin is an exceptional Leader and Growth Strategist with a passion for building empowered teams. Her accolades include Senior management roles at lululemon, Cotton On, and TOM Organic. In this Sample Brooke gives insight into why and how to attract and retain the best talent with a flexible workplace, while managing performance outcomes with a ‘perform at your best model'.  This approach has seen Brooke build incredible teams throughout her career and is now a much sought after thought leader.  You can find this conversation in full at Episode 16 of the One Wild Ride Podcast.  Links Connect with Pru on Instagram Connect with Pru on LinkedIn See all episodes at theownerscollective.com  

Caroline Kell is a proud Aboriginal woman, TEDX Speaker, and founder of Blak Wattle Coaching and Consulting. A former Counsellor with over 7 years' experience working alongside Victorian Aboriginal and Torres Strait Islander Communities to drive outcomes in truth telling, treaty, health, and mental health reforms at a state government level. She is deeply passionate about the social emotional wellbeing of Aboriginal and Torres Strait Islander people and in addition to mentoring First Nations leaders and business owners, she delivers thought provoking workshops and addresses that include the power of stories and narrative approaches to build empathetic teams, Aboriginal social emotional wellbeing principles, and understanding Burnout from a First Nations perspective.   Mentioned in Conversation: Caroline's personal story that delves into her Matriarchal lineage, showcasing both its strength and setbacks, which have shaped her identity and resilience. Burnout, and its prevalence within Aboriginal communities, due to the complexities of modern life while honoring cultural roots. A holistic approach addressing mental, emotional, spiritual, and social aspects, leading to personal transformation and healing. Empowering others, through her business Blak Wattle Coaching & Consulting combining traditional wisdom with contemporary practices to create safe, healthy, and connected communities.   Want to learn more? To learn more about how our work and programs can support you come and say hi over at Owners Collective!   See Our Business Growth Programs Here Links Pru on LinkedIn Pru on Instagram Owners Collective Website 

Odette Barry is a publicist, PR mentor, and founder of Odette & Co. She knows that every business has a story to tell, and she's here to help empower business owners to tell those stories through the power of PR. She has designed and teaches the Hack Your Own PR program made for business owners, and hosts the Hack Your Own PR podcast, full of tips from some of Australia's best journalists and producers. In this episode Odette gives us her best advice to hack your own purpose-led PR. You can find this conversation in full at Episode 61 of the One Wild Ride Podcast.    Links Connect with Pru on Instagram Connect with Pru on LinkedIn See all episodes at theownerscollective.com

Tess Guinery is an Artist, Designer, and Author.  After initially establishing herself as a sought-after Creative, Tess intuitively pressed pause to take a sabbatical to explore her inner artist, which led to a journey of self-discovery and a new body and being of work. These days, Tess calls the wholesome town of Murwillumbah home with her stuntman husband and their three spirited daughters. She lives through her art each and every day.  You can find this conversation in full in Episode 10 of the One Wild Ride Podcast.  See Tess's musing and visual dairy on Instagram @tessguinery @theapricotmemiors and her website www.tessguinery.co   Links Connect with Pru on Instagram Connect with Pru on LinkedIn See all episodes at theownerscollective.com

Paul Jarvis is a web designer, entrepreneur, educator, and author of Company of One. His past clients include Microsoft, Mercedes-Benz, and Warner Music. His writing and ideas have been published and profiled in magazines and outlets such as WIRED, Vice, Fast Company and USA Today. In his counterculture book Company of One, Paul presents an alternative philosophy of business success – one that turns conventional wisdom on its head by prizing less over more, small over large, and niche over mass.   You can find this conversation in full in Episode 39 of the One Wild Ride Podcast.    Listen To The FULL Episode Here    Links Connect with Pru on Instagram Connect with Pru on LinkedIn See all episodes at theownerscollective.com

Ārepa is the world's first brain drink. Backed by neuroscience, this brand is on a mission to boost brain health around the world. Founded by Angus Brown and Zac Robinson in 2017, Ārepa has grown to become Australasia's most popular brain health drink. Backed by peer reviewed research, the mind-enhancing range of clinically tested brain drinks are now stocked in five countries and enjoyed by sportspeople, entertainers, and peak performers around the globe. Ārepa's formula spent five years being developed by a team of internationally renowned neuroscientists and universities around the world, with funding from Dementia Australia Research Foundation off the back of studies proving the drink's beneficial long-term effects. Led by science and technology, the company now has a pipeline of clinical studies supporting the effects of it's natural and potent ingredients and a presence in over 1,200 Australian retailers including Woolworths, Coles, Harris Farm and IGA stores across all states.   Mentioned in Conversation: Ārepa's Origins & Growth Strategy: Tracing the brain drink's journey from inception to success. Effective Brain Booster: Ārepa's Active Ingredients: Unveiling the powerful cognitive blend within Ārepa. Natural, Caffeine-Free Vision: Why founders opted for an all-natural formula without caffeine. Science and Technology Synergy: Ārepa's innovation fueled by cutting-edge research. Short & Long-Term Effects: Understanding the cognitive impact of Ārepa's compounds. Want to learn more? To learn more about how our work and programs can support you come and say hi over at Owners Collective! See Our Business Growth Programs Here Links Owners Collective Website  Owners Collective Instagram Pru on LinkedIn

Jade Miles is a farmer, author, educator, podcaster, local food advocate, and CEO creating a culture in farming that values tomorrow.  Together with her husband and three kids, Jade runs Black Barn Farm, a biodiverse orchard, nursery and workshop space in Northeast Victoria. She's an active presence in the regenerative space, hosting school programs, permaculture and homesteading workshops while sitting on multiple boards – all in the name of reconnecting people to nature, food and a simpler existence. She is also the CEO at not-for-profit Sustainable Table, a non-profit network of thought leaders and educators who are connecting regenerative growers with funding to build capacity and create positive change.  To date, Sustainable Table has distributed over $1 million to 30+ game-changing, regenerative projects through 4 targeted funding rounds.    Mentioned in Conversation: Jade's personal journey into regenerative farming that fueled her passion for Futuresteading The current challenges Australia's farming system faces  Benefits of localised, short-supply-chain food systems  The power consumers hold in reshaping Australia's food system How connecting regenerative farmers with funding can positively impact the future of Australian food systems The role Investors can play in positively impacting a regenerative future  Want to learn more? To learn more about how our work and programs can support you come and say hi over at Owners Collective!   See Our Business Growth Programs Here Links Owners Collective Website  Owners Collective Instagram Pru on LinkedIn  

Damien Cole is a well-known environmentalist, public speaker, and community leader. He is the National Campaign Director for Surfrider Foundation and led paddle-out protests across Australia in the Fight for The Bight campaign in early 2019 which saw the activation of 56 additional local communities paddling out at their local beaches in opposition to oil drilling in the Great Australian Bight. Damien is also co-founder of Varuna Surf, a sustainable wooden surfboard company on a mission to redefine the world of sustainable surfing. Varuna boards are designed by iconic shapers and made responsibly in Indonesia. Last but certainly not least Damien was an independent candidate in both the 2018 Victorian election and the 2019 Federal election, leading a very unique campaign style with a strong focus on true community representation and intergenerational social and environmental well-being.  Mentioned in Conversation: Damien's role as National Marketing Manager at Surfrider Foundation and the path through politics that led him there Speaheading grassroots campaigns such as Fight for the Bight and against PEP 11 to protect potentially devastating effects on the Australian coastline  Launching sustainable wooden surfboard brand Varuna Surf with the mission to redefine the world of sustainable surfing. Damien's recent traumatic head injury as a result of a car crash and his road to recovery Want to learn more? To learn more about how our work and programs can support you come and say hi over at Owners Collective!   See Our Business Growth Programs Here Links Owners Collective Website  Owners Collective Instagram Pru on LinkedIn  

Daniel Flynn is the co-founder and managing director of one of Australia's most successful startups, Thankyou. He started Thankyou at the age of 19, and now 12 years later, Thankyou's products are stocked by major retailers in Australia, with every product contributing to helping end global poverty. To date, Thankyou has raised over $17 million to impact the lives of people across 22 countries. Daniel is also the author of best-selling book Chapter One, a story that generated $1.4 million in sales in its first month using an unorthodox ‘pay-what-you-want' model. He is known for his passionate and disruptive marketing that has led Thankyou onto a global stage including an interview with former US president Barak Obama.  Mentioned in Conversation: The 'No Small Plan' campaign by Thankyou: An overview and its outcomes Guiding a team through a global-stage 'failure' and its lessons Revolutionizing Thankyou's future by reimagining and transforming the approach Daniel's strategy in embracing major risks and garnering team support Unveiling the key ingredients to define your company's unique 'secret sauce' The influential and passionate force behind disruptive marketing that challenges the status quo Want to learn more? To learn more about how our work and programs can support you come and say hi over at Owners Collective! See Our Business Growth Programs Here Links Owners Collective Website  Owners Collective Instagram Pru on LinkedIn

Benjamin Berry is a fully accredited Wim Hof Method, Oxygen Advantage, and Cold Exposure Facilitator who delivers workshops based on these practices, along with a variety of other breathwork techniques that support mental, emotional, and physical health and fitness. His transformational Breath and Ice workshops have helped thousands of people, in times of personal crisis and expansion, as well as through community trauma.  His professional career has been dedicated to assisting the community in times of need and includes experience as an Ocean Lifeguard, Underground Search & Rescue Team Leader, and Firefighter.  After struggling with chronic pain, Benny turned his attention inward on a journey of personal discovery that he now shares widely.  Mentioned in Conversation: How chronic injury led Benny to a deeply personal journey of healing The pitfalls in outsourcing your health to the ‘professionals'  The methodology of breathwork and its short and long-term effects on the body The role of cold exposure in reducing inflammation and fighting chronic disease Want to learn more? To learn more about how our work and programs can support you come and say hi over at Owners Collective! See Our Business Growth Programs Here Links Owners Collective Website  Owners Collective Instagram Pru on LinkedIn

Ami Bateman is the CEO and Co-Founder of Pleasant State, an ethical home cleaning company, that makes non-toxic and zero-waste dissolvable cleaning bars. Australians spend almost two billion dollars each year on home and laundry products that are making us sick.  Products such as cleaning agents, air fresheners, and plastic packaging that breaks down into inhalable microplastics, are major contributors to indoor air pollution that can lead to respiratory diseases, allergies, asthma, and even cancer. Pleasant State has developed and manufactured Australia's very first just-add-water cleaning bars that are verified safe, non-toxic, scented with essential oils, they reduce transport emissions by 95%. They have over 1000 5-star reviews, are experiencing 60% month-on-month growth and are now in the homes of 20,000 Australians.  To date, they've stopped 150,000 plastic bottles from entering landfills, generated 75,000 liters of toxic-free cleaning solutions, and raised over $45,000 for charities Mentioned in Conversation: How eliminating harsh cleaning products and plastics from her life stopped 2 years of chronic headaches for Ami The indoor air pollution problem that no-one is talking about despite Australians spending 90% of their time indoors The deep customer research and analysis approach Ami took in creating Pleasant State Designing, developing, and delivering a business through covid from her garage Building the business on the B Corp certification process  The deep customer research approach Pleasant State has taken at every step of the journey Embarking on an equity crowdfunding campaign will be used by Pleasant State to enter international markets, lock in major retail partnerships and scale its impact Want to learn more?  To learn more about how our work and programs can support you come and say hi over at Owners Collective!   See Our Business Growth Programs Here Links Owners Collective Website  Owners Collective Instagram Pru on LinkedIn

Kayla Houlihan is the founder of Tribe Skincare, a natural, vegan-friendly, Australian-made skincare range, based in Torquay. It was while  running her own skin clinic that Kayla noticed a gap in the market for 'skincare for sensitive skin'. While there were some skincare products or lines for sensitive skin, no brand was completely focusing on. Kayla created Tribe Skincare and bootstapped her way to $8m+ turnover in her first five years, without any external investment or big startup dollars.  Tribe now has over 50,000 repeat customers and a more than 60% return customer rate  - which is 3 times above industry average.  From the original four products the brand is quickly becoming one of Australia's favourites for sensitive skin.  Mentioned in Conversation: Kayla's personal experience seeding to the creation of Tribe Skincare  How she bootstapped her way to $8m+ turnover in her first five years (without any external investment or big startup dollars) Her ‘under-the-radar' strategies to growing over 50,000 repeat customers with a more than 60%+ return customer rate Why she chooses to use Australian native ingredients over imported ones Her choice (and advantage) in manufacturing all her products in Australia Turning off her digital ads, and how it affected the business Want to learn more?  To learn more about how our work and programs can support you come and say hi over at Owners Collective! See Our Business Growth Programs Here Links Owners Collective Website  Owners Collective Instagram Pru on LinkedIn  

Andy Miller is the co-founder and CEO of Heaps Normal. On a mission to change drinking culture Heaps Normal launched in mid-2020 and at the time of this recording less than three years later they had a market valuation of $58 million, not bad for beer without booze. They're now stocked in more than 4000 Australian retailers and venues where they often reportedly outsell alcoholic beer.  Heaps Normal is here to make an impact. In 2022 they launched This Is Not Normal - an initiative aimed at uniting businesses calling on the government to take stronger action on matters including climate change, and they regularly commit a percentage of revenue to not-for-profit causes. This year they're stepping up their game in the live music space to shift the culture of the traditionally boozy hospitality industry.  Want to learn more? To learn more about how our work and programs can support you come and say hi over at Owners Collective! See Our Business Growth Programs Here   Links Owners Collective Website  Owners Collective Instagram Pru on LinkedIn  

Jess & Stef Dadon are the founders of fashionably kinder footwear brand Twoobs.  After one too many blisters encountered traveling to global fashion weeks, the sisters discovered a need for beautiful & comfortable shoes, which led them to create Twoobs in a kinder way. Passionate animal lovers and environmentalists, they've created shoes, a podcast, and an incredible community to answer the burning question: Can we save the planet.... but make it fashion? Tune in for a VERY fun time!   Want to learn more? To learn more about how our work and programs can support you come and say hello over at Owners Collective! See Our Business Growth Programs Here   Links Owners Collective Website  Owners Collective Instagram Pru on LinkedIn

Abigail Forsyth is the co-founder and managing director of the industry-leading brand KeepCup. Since launching the world's first barista-standard reusable cup in 2009, KeepCup is now embraced by reusers all over the world, diverting millions of single-use cups each and every day.  KeepCup is committed to better business and is certified B Corp, a 1% for the Planet member, and is committed to becoming carbon neutral by 2025. The business has offices and warehouses in Australia and the UK, and set up hub operations in the USA to service growing consumer demand in over 76 countries around the world   Mentioned in Conversation: How the original design of the KeepCup was purposefully simple and similar to disposable cups to remove barriers to behavior change toward sustainability Growth of the KeepCup business, which started as a family affair and quickly expanded to offices in the UK, US, and Australia The decision to keep manufacturing in Australia and the UK, while having to offshore some products due to a lack of local production The rise of purpose-led businesses and business for good is becoming a popular trend, especially with the emergence of Gen Z as consumers Challenges in staffing a fast-growing business and the power in building a structured leadership team. Want to learn more? To learn more about how our work and programs can support you come and say hi over at Owners Collective! See Our Business Growth Programs Here Links Owners Collective Website  Owners Collective Instagram Pru on LinkedIn

Forever Projects helps women break the cycle of poverty and create self-sustaining futures. Founded by Mark Dombkins Forever Projects began with a simple mission - to nourish a newborn – and then helps women thrive in a business that provides ongoing income. This keeps babies with their biological families and out of orphanages – as well as providing a sustainable future. To date, Forever Projects has facilitated over $1.5 million dollars in donations to the local projects in Tanzania helping more than 1800 babies stay with their families and enabling over 6000 people to find freedom from poverty. Tune in for a truly inspiring story.    Want to learn more? To learn more about how our programs can support you, head over to theownerscollective.com

Afends are a Byron Bay-based surf and streetwear brand pioneering hemp as a sustainable fabric of the future. Staying true to their tagline of ‘question everything' Afends are dismissing outdated propaganda and doubling down on their commitment to this eco-friendly fabric by stepping into commercial production in Australia.  It's a ballsy move within the fashion industry - the second largest polluter in the world. Clearly, as an independent and values-led brand, Afends are taking both their place as role model for today's youth and the future they'll inherit seriously.

Erin Morris is the Founder of Young Folks Digital, a B Corp Certified Marketing Agency specialising in helping grow brands that are solving today's problems for a better tomorrow.  They understand the power of marketing and are committed to using that force for the power of good.  By only working with conscious companies, they've become specialists at connecting with the conscious consumer and their client list includes Oxfam, Biopack, Monash University and even Owners Collective. In this episode we explore messaging and marketing for purpose-led brands as well as how to avoid greenwashing and make your own marketing authentic to you.     -- Ready to embed purpose and profit into your own business? My new RISE program will launch on 12 September, designed to embed profit and purpose into your business model so that you can become a leading brand of tomorrow.   See details here: https://owners-collective.mykajabi.com/rise OR Head to theownerscollective.com and sign up for my weekly newsletter to get all the juicy advice on becoming a profitable and sustainable business of the future.

As the world changes at warp speed we're currently witnessing unprecedented degradation of our society and environment. With governments slow to act, business owners are uniquely placed to take action toward a more sustainable and regenerative future. The time is now to redefine our metrics of success and cast our net of positive return to consider people, planet and profit. As we better consider the health and well-being of our employees, we ultimately reduce our impact and hold the potential to become a force for good in our local and global communities. While this might make the mind boggle, the good news is that it's also good for business. -- Ready to embed purpose and profit into your own business? My new RISE program will launch on 12 September, designed to embed profit and purpose into your business model so that you can become a leading brand of tomorrow.   See details here: https://owners-collective.mykajabi.com/rise OR Head to theownerscollective.com and sign up for my weekly newsletter to get all the juicy advice on becoming a profitable and sustainable business of the future.

Cat Long is the Founder and CEO of Trace, a digital platform that helps climate-conscious individuals and businesses measure, reduce and offset their carbon footprint and track their impact over time through simple and engaging digital tools. They're on a mission to remove the barriers to climate action, by giving individuals and businesses the power to take immediate steps forward.  In this episode, we talk through the journey of bringing Trace to life as well as the immediate and long-term steps you can take towards making your business carbon neutral.  -- Ready to embed purpose and profit into your own business? My new RISE program will launch on 12 September, designed to embed profit and purpose into your business model so that you can become a leading brand of tomorrow.   See details here: https://owners-collective.mykajabi.com/rise OR Head to theownerscollective.com and sign up for my weekly newsletter to get all the juicy advice on becoming a profitable and sustainable business of the future.

Odette Barry is a publicist, PR mentor and the founder of Odette & Co. She knows that every business has a story to tell, and she's here to help empower business owners to tell those stories through the power of PR. She has designed and teaches the Hack Your Own PR program made for business owners, and hosts the Hack Your Own PR podcast, full of tips from some of Australia's best journalists and producers. In this episode Odette gives us her best advice to hack your own purpose-led PR.  -- Ready to embed purpose and profit into your own business? My new RISE program will launch on 12 September, designed to embed profit and purpose into your business model so that you can become a leading brand of tomorrow.   See details here: https://owners-collective.mykajabi.com/rise OR Head to theownerscollective.com and sign up for my weekly newsletter to get all the juicy advice on becoming a profitable and sustainable business of the future.

Ella McLean is the Founder of Hello Lover, a sex-positive place that's open all hours.  From the outside, Hello Lover looks like a beautifully branded and curated online sex shop where you can buy all sorts of play things.  But dig a little deeper and you'll find a brand passionate about taking the guilty out of (everyday) pleasure, and guiding their customers to grow their confidence and sexuality, through healthy conversation and community.  They're on a mission to change the outdated sex shop industry and make intimacy better, for everyone.

Mike Smith is the Founder of Zero Co, a company that delivers personal & home-cleaning products direct to your door, minus the single-use plastic.  With its reusable bottled and refill subscription, it's kind of like the old-school milkman reimagined.  It's a simple concept with potentially BIG results. They're on a mission to untrash the planet, and so far have saved over a million water bottles worth of plastic going to landfill.  It's a tale of travel and adventure in bringing this good business to life. -- Ready to embed purpose and profit into your own business? Head to theownerscollective.com and sign up for the weekly newsletter from Pru to get all the juicy advice on becoming a leading brand of tomorrow.

Cedar Anderson is the founder and inventor of Flow Hive, a revolutionary system that produces great honey and is easy on the bees and the beekeepers. This business path is anything but traditional, with an initial humble kickstarter campaign quickly becoming the most successful crowdfunding campaign ever launched outside the US, eventually raising over $16 million. This is a true story of business as a force for good as Cedar set out to change the business paradigm and is doing just that. -- Ready to embed purpose and profit into your own business? Head to theownerscollective.com and sign up for the weekly newsletter from Pru to get all the juicy advice on becoming a leading brand of tomorrow.

Jessica Maguire is a trauma-informed physiotherapist, passionate about helping people regulate their nervous systems through healthy functioning of their vagus nerve.  She holds a degree in Health Science and a Masters of Physiotherapy and has spent over 14 years in private practice as a physiotherapist. In this episode, we cover how the brain and nervous system change from stress, trauma and chronic pain, as well as the relatively new research around the relationship between gut health and the nervous system.  -- Eager to learn more? Sign up for my weekly newsletter here where I drop all my tips to help you build a profitable and purpose-led business. 

Welcome back friends!  We've got an incredible lineup of guests and topics landing this season, as well as some small changes.  What isn't changing though is our core mission to inspire and educate a better way of business. So strap in for another great season ahead - I can't wait to see where this takes us.  ~ Pru

If you could do one thing to reduce your impact on the planet, eating less meat would be it. Tammy Fry, the global Marketing Director at Fry's Family Foods, and the daughter of the Founder, meaning that she has played a role in building this company since day one. From the humble beginnings of the family kitchen, Fry's has now grown to be the second most widely available plant-based meat alternative in Australia, and is growing exponentially year on year.

Rochelle Courtenay is the founder of Share the Dignity, a charity that distributes period products to women experiencing homelessness, fleeing domestic violence, and doing it tough. Share the Dignity collects thousands of period products each year and distributes them directly to charities across Australia.  They work with over 2,500 charities and has 5000 volunteers have had 2.8 million packets of pads and tampons donated and have had over $50 million donated. Tune in to hear how one woman set out with a mission to end period poverty and is making it happen. 

In search of the ultimate adventure Henry Brydon spent two years riding 38,000km on a push bike from London to Sydney traversing through more than 30 countries, which made for countless stories of human generosity. To share the spirit of adventure he then went on to start We Are Explorers, an exciting new-media company spreading the love of the outdoors to over 1 million people a month - not to mention being named Consumer Publication of the Year in the 2020 Mumbrella Publishing Awards. Since then We Are Explorers has used business as a platform for good with some pretty epic positive impact activations.

B Corp is a certification for businesses that meet the highest certifiable standards of social and environmental performance as well as transparency, and accountability.  These businesses form a thriving community that drives a global movement of people using business as a force for good. To date, over 3,500 businesses have been B Corp certified in 70 countries and 150 industries, and more than 100,000 companies manage their impact with the B Impact Assessment. In this interview we chat with B Lab CEO on creating a community of business that positively impact the world.

Riparide is a travel platform focused on unique properties and experiences in regional Australia. Much more than your standard accommodation booking site, Riparide is a highly curated portal into nature orientated adventures. Born as an antidote to the modern world Riparide strives to inspire people to unplug from the city and head outdoors in search of fulfilling moments.  Whether it’s a beautiful waterfall, a cabin in the wilderness, or an early morning point - It’s about pursuing those peaceful, exciting and challenging moments that restore balance and bring fulfillment to our lives. In this interview we throw down with Founder Marlon Law.

Good Citizens make sunglasses from 100% recycled, single-use plastic bottles. It was founded by Nik Robinson and his 8-year old son Harry with a mission to play their part in ‘untrashing’ the planet. Every pair of Good Citizens sunnies pays for 1kg of plastic to be pulled out of the ocean. It took Nik and his family 752 days & more than 2500 failed attempts to turn a plastic bottle into a pair of sunnies. Since then they’ve been featured in Forbes and National Geographic, spoken at the United Nations Global Conference & Tesla, and won The Design Files Sustainable Design Initiative for 2020.

Jacqui Lewis is the co-founder of The Broad Place, a space to help people discover their highest grade self through applied ancient knowledge and meditation. It’s well known for it’s courses teaching integrated mediation, as well as gatherings, workplace programs, and most recently the book Jacqui authored, High Grade Living. What’s unique about the approach taken by The Broad Place is the focus on it being an integrated tool in life - not something reserved for ashrams or isolated caves, but rather a calming and powerful practice to help us navigate the modern world with more grace than without.

Verve Super’s Co-founder Alex Andrews is part of Australia’s first super fund dedicating 100% of its resources to building the wealth and power of women everywhere. It’s an ethical super fund that is doing things differently. In this episode, we dive into the issue of paid parental leave, the gender pay gap and the underlying system that fails to support women through their child-raising years. This is a powerful episode in understanding where the changes need to be made in our current systems to change the overall financial future of women. Alex is our first return guest and for good reason, to hear more check out her previous chat in Episode 5.  

Patagonia is in business to save our home planet. Founded by Yvon Chouinard in 1973, Patagonia is an outdoor apparel company based in Ventura, California. A Certified B-Corporation, the company is recognised internationally for its commitment to product quality and environmental activism – and its contributions of more than US$110 million in grants and in-kind donations to date. Put Simply, Patagonia builds the best product, without causing unnecessary harm, while using business as a global force for good.  In this episode I went behind-the-scenes with Patagonia’s Country Director of Australia/NZ/and SE Asia, Dane O'Shannessy to discuss Patagonia’s core purpose as an activist company, and the leadership and that has led Patagonia to success. For full transcript head to our website: https://onewildride.co/podcast/2020/48/patagonia-dane-oshannessy

Diana Scott is Founder of Frontier Pets, and she’s on a mission to end Animal Factory Farming in Australia. Frontier Pets began five years ago out of a passion for animal welfare and wellbeing and they’ve been growing rapidly ever since. They’ve currently contributed over $1.4 million to ethical farming and are only just getting started. This episode is a must-listen if you have a pet or are curious about the potential this industry has to positively impact ethical farming.   For more head to our website:https://onewildride.co/podcast/2020/47/frontier-pets/diana-scott

Lauren Williams and Alex Knorr are Founders of Will & Bear, a hat company made for adventures. In true entrepreneurial style they created what they couldn’t find - a hat for the road supported by a business that made a positive impact. Each of their hats are made from 100% natural materials and crafted by expert milliners in Inner Mongolia. With 10 trees planted for every hat purchased they’ve now planted over 200 acres of Forest Gardens in Senegal, Africa, which is about 3,200 tennis courts worth! These gardens have helped pull 2,400 people out of poverty to date, and all from selling beautifully crafted hats.

Thankyou makes products with the mission to end extreme poverty. This week Thankyou launched a bold new campaign ‘No Small Plan’ and invited P&G and Unilever - two of the world’s largest and most influential consumer goods companies - to make and distribute Thankyou products globally to help speed their mission. The campaign presents the ultimate collaboration - playing to each other’s strengths and using business as a force for good. In true Thankyou style, they’re backing up the campaign with a powerful consumer social activation, and it’s gaining traction fast.  So less than 24 hours after launch I got to chat with Thankyou co-Founder Daniel Flynn on flipping consumerism…for good.

James Chin Moody is the co-founder and CEO of Sendle, a company that makes sending parcels for small businesses super easy and with less impact on the planet. Sendle is also Australia’s first technology B Corporation and the first 100% carbon neutral delivery service. James is a game-changer who through great technology, design and teamwork has built a strong shipping and logistics network that makes a huge difference to their customers across both Australia and the United States. We chat to James about their incredible approach to sustainability and the future of shipping in Australia for small business owners.

Since its launch in 2006 Xero has grown to be the number one Accounting platform in Australia, and with over 2 million subscribers globally.  Originating in New Zealand, Xero set out to make accounting beautiful, and that it did. The combination of beautiful design, clever tech and a deep understanding of what their users needed, Xero has given both small business owners and policymakers an insight into their numbers like never before. Driving this innovation through a people-centric approach is Managing Director Trent Innes. He leads from the front and is passionate about driving meaningful innovation for the small business community. He was named CEO Magazine’s 2017 Managing Director of the Year, and it honestly feels like he’s just getting started.

Afends are an Australian apparel company that began in Byron Bay in 2006 when two mates started selling samples from the back of their van. Since then they’ve grown to be an internationally recognised brand, organically built from the ground up. Pioneering the hemp revolution in Australia, they’re committed to sustainable practices across their whole supply chain and champion gender equality. We chat to Founders Jono Salfield and Declan Wise about their beginnings and staying true to their roots.

The team behind Bellroy are a cool swag of creatives, tech heads and travellers who create pieces to help the world carry with greater simplicity and ease. Andy Fallshaw is the Co-Founder behind the brand. Bellroy’s mission is a big one - to inspire better ways to carry, use business as a force for good. We chat to Andy about how the business does just that.